Asianet
Transcription
Asianet
Asianet Transforming Asianet News Asianet Sifyfied The Company Asianet News is a household name and perhaps the most trusted source of news in Kerala. For nearly two decades, Asianet News has been one of the leading television news channels in India and the No.1 Malayalam News channel, a clear market leader countering every challenge thrown up by contenders. Armed with the best of journalists and state of the art technology platforms and a global footprint,it has consistently been on top of TV rankings across all viewership strata and is spread across every district in Kerala with national bureaus in New Delhi, Mumbai and Chennai and special correspondents in Dubai and New York. They have embraced the 'anytime, anywhere' mantra of the digital age and are available via satellite on Cable and DTH and on all digital platforms (web and mobile). The innovative and varied nature of programming content and formats have kept a diverse but loyal audience forever engaged to Asianet News. The Challenge As part of their Digital Venture they have a news streaming Portal. Content delivery was on Bit Gravity by one of our competitor. By pitching a better alternative on AKAMAI, Sify team explained the value proposition to the ASIANET NEWS team on engaging audiences with superior quality video. Team was able to convince on the superior technology at a better price point which was against a 25% premium to what customers was currently paying. Value Proposition Engage audiences with superior quality video. Solving the challenges of multi-device consumption. Reinventing the software distribution channel. The Solution Sify and Akamai Internet Facing Application/ Website/Business Customer Queries SIFY Sify & Akamai Offer Telecom Services – Internet Bandwidth, MPLS VPN & IPLC Integrated Security Portfolio Cloud Services DC services Content delivery High internet bandwidth Faster Downloading time/Speed Security Hosting Highly available IT infrastructure AKAMAI Cloud Platform CDN Security Customer Benefit Single Service provider and ownership for the complete SLA, Single support and management window for customers Success Story BillDesk , Funizen and Asianet News Transforming Asianet News Asianet Sifyfied The Solution SOLA Sphere Benefits Exceptional performance and reliability built on the Akamai Intelligent Platform’s vast global footprint. When it comes to high quality streaming media, closer is better. Increased reach and scale – SOLA Sphere rapidly scales to meet the demands of the largest online audiences for both planned events and unanticipated - live and on-demand -highimpact viral content. Increased availability through redundancy and fault tolerance. Prevents congestion and overloads through diligent network monitoring management. Adaptive Bitrate Streaming for the highest possible viewing quality in dynamic network environments. Support for a wide variety of industry-standard streaming protocols to reach your target devices: HLS, HDS, Smooth, MPEG-DASH "we are building a world in which our converged ICT ecosystem and our 'bring it on' attitude will be the competitive advantage telecom services data centre services cloud & managed services application integration services technology integration services reach us now [email protected] www.sifycorp.com linkedin.com