The Florida Photographer 2010 #3

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The Florida Photographer
Staff
publishing editor Luis Melendi
828 Narragansett Lane
Key Largo, FL 33037
305.453.5441
Fax 305.453.5448
[email protected]
Is the official publication of the Florida
Professional Photographers, Inc. Permission to
reprint contents on this publication is
granted to similar publications of the photographic industry, provided that the author and
THE FLORIDA PHOTOGRAPHER are recognized as the sources. The opinions expressed in
any article or column are those of the author
and does not necessarily represent the official
position of the Florida Professional
Photographers, Inc.
In His Own
World
First Place
Portrait of a Child
advertising Luis Melendi
828 Narragansett Lane
Key Largo, FL 33037
305.453.5441
Fax 305.453.5448
[email protected]
Photograph by
Julie Hughes
M.Photog.Cr.,
FDPE, FSA, FED
Photographer of
the Year 2009
design Luis Melendi
The Florida Professional Photographers
exists solely for the good of its members. The
association provides tools and educational
opportunities for its members to achieve their
business and artistic goals. It is committed to an
ongoing exchange of information and experiences between all members in an open and
friendly atmosphere.
NEWS
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FPP CONVENTION SCHEDULE
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F P P 2 0 1 0 C O N V E N T I O N I N F O R M AT I O N
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C O N V E N T I O N R E G I S T R AT I O N F O R M
M O N D AY N I G H T PA R T Y A N D AWA R D S B A N Q U E T
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A R O U N D T H E S TAT E
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CONVENTION TIPS
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GET THE MOST OUT OF A PROGRAM
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NEW FPP BOARD MEMBER
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NEW FPP MEMBERS
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P H O T O G R A P H I C C O M P E T I T I O N U P D AT E
COLUMNS
5
PRESIDENT’S MESSAGE
D I G I TA L P H O T O G R A P H Y
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Join the
Florida Professional Photographers
See Application on line at www.fpponline.org
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President’s Message
D E B B I E
A L C O R N ,
Hello to all my Friends...
Sometimes I just can’t get
over how fast time goes by.
The long awaited 2010
Florida School has come
and gone. To say “Thank
You” to our School
Director, Marybeth
Hamberger, is an understatement. WOW, great
job, you ROCK LADY, is
more like it.
We are now quickly
approaching our annual
FPP Convention!! The
dates are a little earlier this
year. You asked for it and
we acted. Make your plans
now! August 7th through
the 11th in Orlando at The
Rosen Plaza Hotel. Call 1800-627-8258 and tell them
F S A ,
F E D
you are with the Florida
Professional Photographers
Association.
This year, along with our
super speakers, we have an
actual Wedding happening.
Register early to be part of
the Dream Team program.
Seating is limited, so act
now! Register on line.
Our Convention Manager,
Donna Campiz, along with
her two Lieutenants, Bruce
Wilson Jr. and Pat
Tankersley, have a great
line up in store for us.
Come learn and network
with your fellow photographers.
Trade Show Manager, Luis
Melendi, has done it again!
We are completely sold-out.
Not only sold-out, but with
a waiting list. Our Trade
Show is the best in the
Southeast, vendors know it,
so don’t miss out! We have
more booths than last year,
so make it a point to attend
both days: Sunday, August
8th and Monday August
9th. Our Trade Show hours
do not conflict with our
programs, so there is no
reason for anyone to miss
anything!
All Conventions need
volunteers, join a
committee and work along
side your peers to help
make our Convention and
Organization a success.
You will have fun, make
new friends and earn
merits to boot!
If you want. . .
I am so looking forward to
joining you all in Orlando.
If you are a new member,
please seek me out and say
hello. I look forward to
seeing my “old” friends
and making new friends
along the way.
Prestige, Knowledge, Business Development,
Continuing Education, Personal Growth, Degrees,
Development of Ethics, Friends and Fellowship,
Fun, Awards, Leadership Development, Annual
Convention and Trade Show, Award Winning
Publication, Photographic Competition, Seminars,
PPA Affiliate School and more!
Join the
Florida Professional Photographers
On a sadder note, our long
time friend, board member
and VP, Sue Crouch, had to
Fill-out application at www.fpponline.org
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move to Mississippi for
personal reasons. I truly
hope she can make it to our
Convention. Sue has to
step down from the FPP
Board and VP since she no
longer works or resides in
our State. You will be
sorely missed my friend.
To fill her vacancy as a
Board Member, your Board
has appointed Pat
Tankerley to complete her
term. I look forward to
great things from him, he
has always come through
for the FPP.
Congratulations Pat.
Our Sec. Treas., Dana
Lunden, will be wearing
two hats for the rest of this
year. Sec. /Treas. and
acting VP. Please, let’s all
cheer him on. Good luck
Dana, we are here for you;
I know you will do us
proud.
To wrap things up, come
join us in Orlando.
Remember, it’s YOUR
CONVENTION, come,
learn, rejoice and have fun.
See you soon.
FAITH, HOPE and LOVE
And the greatest is Love. n
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FPP
Board of Directors
PRESIDENT
Debbie Alcorn, FSA, FED 2012
4243 Trout Drive SE
St. Petersburg, FL 33705
800.226.8033 (Reedy)
[email protected]
VICE PRESIDENT/SEC. TREASURER
Dana Lunden, FSA, FED 2010
8713 Elmdale Place
Tampa, FL 33637
813.624.3788
[email protected]
PAST PRESIDENT
Cherilyn Nocera, FDPE, FSA, FED 2009
419 Santa Barbara Blvd.
Cape Coral, Florida 33911
239.458.5100
[email protected]
DIRECTOR OF CONVENTION
Donna H. Campiz, FSA, FED 2010
2880 Mandarin Meadows Dr N
Jacksonville, FL 32223-2633
904.268.3044
[email protected]
FPP SECTION’S WEB SITES
SECTIONS COORDINATOR: C as ey Gor ma n, F E D
2 01 S . C hr is t mas Hill Road, Tit us v ille, F L 32796
Tel 321.383.2444 - Email [email protected]
BPPA - Bay: www.bppaonline.com
ECPPA - Destin: www.ecppa.com
SWFPPA - Ft. Myers: http://ppswf.com
PPNCF - GainesvillE: www.ppncf.com
PPSNF - Jacksonville: http://ppsnf.org
PPGMF - Lakeland: http://ppgmf.org
APPA - Melbourne: www.appabrevard.com
PPGF - Miami: http://ppgf.com
PPSCF - Orlando: http://ppscf.com
PPGPB - Palm Beach: www.ppgpb.com
NWSFPP - Pensacola: http://nwfpp.com
T P P G - Ta l l a h a s s e e : h t t p : / / t p p g . w o r d p r e s s . c o m
TA P PA - Ta m p a : h t t p : / / t a p p a . o r g
DIRECTORS
Larry Brewer, FSA, FED 2011
PO Box 314
Lake City, FL 32056-0314
386.755.6629
[email protected]
Martin Gudz, FSA, FED 2011
6174 SW CR 360
Madison, FL 32340
850.973.6376
[email protected]
Tony Hopman, FDPE, FSA 2010
5380 S. Florida Ave
Lakeland, FL 33813-2520
863.646.4648
[email protected]
Sandra Pearce McAuley FDAE, FED 2011
1122 SW 15th Street
Okeechobee, FL 34974
863.763.2684
[email protected]
Teresa Stevenson, FED 2012
925 SW Martin Downs Blvd
Palm City, FL 34990
772.529.1655
[email protected]
Pat Tankersley 2012
1750 Leyburn Court
Jacksonville, Fl.32223
904-886-4410
[email protected]
FPP OFFICE - EXECUTIVE DIRECTOR
Teri S. Crownover
13424 White Cypress Road
Astatula, FL 34705-9302
352.243.1135 Fax 352.243.1136
Toll Free 800.330.0532
email: [email protected]
PPA COUNCILORS
Betty Huth
813-571-2100
Michael Joseph
904-733-9966
Kirk Kief
386-972-3600
Mario Munoz, Sr
954-735-7150
Ed Booth
813-571-2100
Jim Chamberlain
239-272-3321
Al Gordon
941-751-9257
Martin Gudz
850-973-6376
Kevin Newsome
813-968-2810
Cherilyn Nocera
239-458-5100
Sandra Pearce
863-763-2684
Gloria Pearse
941-416-3523
Robin Phillips
863-682-6958
Pat Tankersley
904-886-4410
Kim Warmolts
727-934-4456
While in Orlando...
Stay where we stay!
The Rosen Plaza Hotel
9700 International Drive
Orlando, FL 32819
800.627.8258
Our New FPP Website - www.fpponline.org
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2010 FPP Convention Schedule
SATURDAY, AUGUST 7
9:00 AM - 6:00 PM Convention Registration
8:30 AM - 12:00 PM Commercial Judging
8:30 AM - 12:00 PM Electronic Imaging Judging
12:00 PM - 2:00 PM Convention Registration Closed
1:30 PM
Commercial & EI Judging Resumes
6:30 PM - 9:30PM PAT CAHILL
Making Money Photographing Team
Sports - Sponsor: ACI Lab
9:45 PM - 12:00AM Early Bird Party
11:00 AM - 4:00 PM
1:30 PM - 3:00PM
4:00 PM
4:15 PM - 7:15PM
SUNDAY, AUGUST 8
6:45 AM - 8:45 AM Members Continental Breakfast
7:00 AM - 8:00 AM Sunday Devotions
7:30 AM - 7:00 PM Prints Displayed
8:00 AM - 10:45AM RICK FERRO
Posing & Lighting Tips for Fashion
Photography - Sponsor: Westcott
8:30 AM - 10:45AM Judging wrap-up
11:00 AM
Trade Show Opens
11:00 AM - 4:00 PM Silent Auction
11:00 AM - 4:00 PM Mentor Program Auction
12:00 PM - 1:00 PM Registration Closed for Lunch
12:15 PM - 1:15 PM Judges Break for Lunch
4:00PM
Trade Show Closes
4:15 PM - 7:00 PM HANSON FONG
On Location Photography... The
Fong Shui Way - Sponsor: Canon
7:15 PM
Presidents Welcome
7:30 PM - 10:30 PM DENNIS CRAFT
The Love of Photographing Children
Sponsor: Burrell Colour Imaging
TUESDAY AUGUST 10
7:00 AM - 10:30AM SAFARI - JOHN WOODWARD
Exploring Light on Location
Hotel Lobby - Sponsor: MAC Group
7:30 AM - 8:30 AM Members Contiental Breakfast
7:30 AM - 10:30 AM Registration Opens
8:00 AM - 10:45 AM LARRY LOURCEY
Optimizing The Home Studio
Sponsor: WHCC
11:15 AM - 12:45PM General Business Meeting
1:00 PM
CPP Exam
1:00 PM - 3:30 PM Print Case Pick up
2:00 PM - 5:00 PM ANDREW JENKINS & JACKIE
PALMER - Image Is Everything
Sponsor: Burrell Colour Imaging
6:30 PM
President’s Reception
7:00 PM - 12:00 AM Awards Banquet
Sponsor: FPP and Reedy Photo
MONDAY AUGUST 9
7:30 AM - 8:30AM Members Continental Breakfast
7:30 AM - 7:00 PM Print Displayed
9:30 AM - 12:30 PM
7:30 AM - 6:00 PM Registration Opens
8:00 AM - 9:45 AM BRUCE AND JOSH HUDSON
Marketing Past, Present and Future
in an Economy that Sucks
Sponsor: H&H Color Imaging
10:00 AM - 10:45AM Album Critique
11:00 AM
Trade Show Opens
11:00 AM - 1:00 PM SANDRA PEARCE
Painting with Photoshop
Sponsored by ACI
Mentor Program Auction
Merit Forum
Trade Show Closes
RICHARD STURDEVANT
Power of Creative Composites
Sponsor: BWC
6:30 PM
Flea Market Set Up
7:00 PM - 9:00 PM Flea Market Open
9:15 PM - 1:00AM Costume Party - Mardi Gras
Masquerade - Sponsor: Reedy Photo
WEDNESDAY AUGUST 11
8:30 AM - 9:30 AM Members Continental Breakfast
JANICE WENDT
The Art Of Nik Software
Sponsor: Nik Software
10:00 AM - 5:00 PM Dream Team Wedding & Reception
Experience Top Wedding Photographers at an actual Wedding
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2010 FPP Convention
D O N N A
C A M P I Z ,
F S A ,
F E D
Faith, Hope, Love
FPP Convention, August 7-11, 2010
The Rosen Plaza Hotel
9700 International Drive Orlando, Florida 32819
Telephone 800.627.8258
Special Rates for Florida Professional Photographers •Group ID: 30040- Password: 1041012782
I’m so excited about our Convention
line up! We have thought outside of
the box this year!
Trade Show , Print Competition,
Power of Creative
Composites
Richard
Sturdevant
M.Photog.CR
Enter into a world where photography has no rules, where the ordinary can become extraordinary, and
creativity has no bounds. Richard
Sturdevant specializes in the art of
composites to create wonderful vivid
images that tell a story. No matter
what type of photography you create,
composites can add a whole new
dimension to your style.
Richard will show you how he uses
composites to create stunning works
of art for his portrait clients, commercial clients and award winning
competition prints. He will take you
on a journey through his creative
thought process from start to finish.
This program will inspire you to think
like a traditional artist, how to paint
with the camera and Photoshop. He
is a leading expert in photographic
artistry and creative composites. His
award winning work, style, and techniques have earned him high praise in
the photographic industry. Richard is
Monday Night Party, Awards Banquet,
Internet Café and The first ever
Dream Team Wedding Program are
just some of the events happening at
this convention.
Stay and Play!
Ya’ll need to register for Convention
and make your hotel reservations at
the Rosen ASAP. This Convention
and Trade Show are not to be missed!
known for an impressive track record
in print competition – receiving five
prints with a perfect 100 point score
in both state and regional competitions.
graphic education. Sharing his knowledge and experience with others in
the industry is something that he
enjoys. As part of his commitment to
helping others learn and succeed, he
has launched his own brand of educational materials to photographers,
graphic designers, and artists nationwide. He believes that these materials,
known as the “Sturdavinci Art Tools”,
will help fellow professionals, as well
as aspiring students, achieve their
creative potentials and improve their
workflow.
Sturdevant’s fluid combination of
photography with fine art skills stems
from his original artistic roots. Prior
to becoming a photographer, Richard
made his living as a classic and
award-winning artist and also was a
national art instructor and a
published subject matter expert.
Using airbrush and oil, his unique but
photorealistic style made for a natural
transition to photography. Today his
passion for painting comes alive in his
creations of photographic art.
Richard owns and operates
Sturdevant Studio – a thriving
portrait studio in Garland, Texas. He
specializes in fine art composites,
seniors, families, wedding, and
commercial photography. He was
featured in Rangefinder magazine
August 2006 where his image
“Durrel’s Run” was featured on the
cover. Richard is a member of PPA,
ASP, WPPI, TPPA, DPPA and is PPA
Master of Photography.
With over 20 years of experience as a
creative artist, Richard brings a
unique eye to the world of photo9
Marketing Past,
Present and
Future...
21 Effective Marketing
Stratagies for Sucsess
in an Economy That
Sucks
Bruce Hudson,
M.Photog.CR
and Josh Hudson
Let’s face it, this economy sucks! We
are all working harder and longer
hours just to survive the challenges of
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this financial downturn. Many of the
proven marketing methods of the past
are not working anymore and qualified clients are harder to come by. Is it
all doom and gloom? Absolutely not!
The dynamic father and son team of
Bruce and Josh Hudson will give you
the detailed marketing strategies
you’ve been craving in your business
and a much needed energy boost!
During their jam-packed three-hour
presentation they will be discussing
21 effective ways you can market
your studio and thrive during these
challenging times. Here is just a small
handful of what they will be covering:
#3- The social media mania and how
to actually make money from it.
#7- The lost art of custom thank you’s
as a marketing and referral building
tool. #10- Orchestrating a charity
auction program that is a new client
generating machine. #13- Maximizing
and optimizing your website so you
get Googled more often. #16- Writing
effective marketing and sales copy for
your ads. #20- Implementing an
ongoing “Portrait Safari” marketing
campaign. And 15 more strategies!
Don’t miss this content rich, no fluff
program created by 27 year veteran
Bruce Hudson and one of the most
brilliant up in coming marketing
minds in the industry, Josh Hudson!
Josh Hudson has a unique perspective
of the photography business, being
the son of Bruce and Sue Hudson.
Literally growing up in the business
has given him a valuable insight that
few possess in this industry today.
Not being a photographer, Josh has
the ability to be more subjective and
not as emotionally tied to the photography as an art form. When it comes
to marketing, his mission is clear:
Make the phone ring with highly
qualified clients that can’t wait to
spend top dollar at his family’s
studio!
As a graduate from Washington State
University, Josh’s plans were to go to
law school, which changed shortly
after starting a full time position in
the family business. In other words,
he never left!
As co-founder of www.mystudiomentor.com and publisher of the
highly subscribed to Monthly Mentor
Program, Josh communicates and
consults with hundreds of photographers all over the country and is seen
as an up and coming marketing guru,
following in his father’s footsteps.
With the creative marketing mind of
his father, Bruce, and the extraordinary organizational skills of his late
mother, Sue, he has the winning
combination to help photographers
realize their true business potential!
Posing & lighting
Tips for Fashion
Photography
Rick Ferro
M.Photog.Cr,
WPPI Master
Glamour Photography and Working with
Light. In the last twelve years, Rick
has impacted the photographic
community by being one of the
leading wedding photographers in
the nation. In addition to wedding
photography, his clients have
included 7-UP, Sprint, the Miami
Dolphins, Master Card, Mercedes
Benz, just to name a few.
In 1993, Walt Disney World in
Orlando, Florida, approached Rick to
create for Disney a wedding photography department. With 20 years
experience, Rick became the Senior
Wedding Photographer for Disney.
Walt Disney World became the
worlds’ most sought after wedding
destination! As the department grew
with four photographers working
under Rick, it also became an avenue
for television weddings. Rick was a
photographer for ABC’s “Weddings
of a Lifetime” and weddings on the
highly successful “Regis & Kathie Lee
Show”.
After three years with Disney, Rick
decided to freelance at Disney so that
he could pursue other creative
ventures. In 1999 Rick wrote his first
book, “Creative Techniques For
Lighting and Posing”, published by
Amherst Media. Since then, Rick has
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published a second & third book and
is committed to Amherst for three
more.
Because of Rick’s experience as a
photographer, author and teacher, he
is asked to speak at professional
guilds, conferences and conventions.
Wedding Portrait Photographers
International asked Rick to give
numerous programs at their national
convention in Las Vegas, and in 2002,
his wife Deborah joined him on the
speaking tour.
As a member of Professional
Photographers of America, Rick has
received his PPA Master
Photographer and Craftsman degrees.
He has also earned the honor of his
images meriting the Loan Collection
and Showcase Collection. Rick has an
Associate of Science Degree and is a
WPPI Master Photographer. At FPP,
2001 Rick received first place in
“Social Function Portrait”, “Best of
Show” with a perfect score of 100 for
his print “Postcard From The Edge.”
He was honored by, Kodak with the
Kodak Gallery Masterpiece Award. In
2006 Rick received, along with his
wife, the United Nations Leadership
Award from the International
Photographic Council.
Making Money
Photographing
Team Sports
Pat Cahill
Cr.Photog.
Sports and Underclass for the Traditional
Studio. Are you sitting in your studio
watching thousands of dollars walk
out of your town with the larger,
chain school or sports photographers?
Wondering how you can stop the
madness and take advantage of that
business? Wonder no more. Pat Cahill
has plugged the drain in his small
Wisconsin community and now reaps
the overflow benefits from these
lucrative school picture contracts .
In his program, Pat speaks on how a
traditional studio can increase profits
by breaking into the sports and
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underclass market for leagues and
schools. He will cover: Beating (out)
the Competition, How to get sports
and underclass jobs, how to keep
sports and underclass jobs, controlling
a sports or underclass shoot, delivery,
green screen backgrounds, control of
lighting both indoor and outdoor, online ordering, file management and
how to increase your sports and
underclass sales.
In his program, Pat can teach you
how to: • Be from a small town and
compete against the “big boys”
• Eliminate the competition and gain
control of your own back yard. • Be
more than just a building by getting
involved in the community. • Giving
back to the community and how it
profits your business. • Maintain a
high profile in the community to
maintain the business. • Go after the
sale and ask for the business.
• Sports and underclass is no longer a
“specialty”. Any studio can benefit
and profit from sports and underclass
photography, even if your area seems
to be “locked in” with contracts.
Learn how your studio can own those
contracts. • You no longer need
special equipment to make a profit.
Your digital camera and a handful of
basic equipment is all you need to get
started. • There’s gold in them thar’
schools. With today’s hectic schedules, parents count on photographers
to capture their children’s sports
memories. Sports and underclass
pictures are an established practice
that no parent goes without. Don’t
miss out on an opportunity to not
only profit, but market to, these
students and families.
Pat Cahill, Cr. Photog., is the owner
and CEO of Cahill Studios of
Photography in Amery, Wisconsin.
Cahill Studios opened in 1978. Cahill
Studios digitally photographs and
processes more than 15,000 underclass
students as well as 15,000 sports
clients annually.
Pat is also the National Sales Manager
for American Color Imaging. Pat
deals with teaching independent
studios the fundamentals of digital
control and file management in an
underclass and sports setting. He
instructs in the benefits of these
product lines as a way to even out
cash flow and relieve some of the
financial stress of a “seasonal”
photography studio. With the
changing photography market Pat
will show how to use green screen
technology to increase your profit and
offer greater choices to your clients.
A past board member of the
Wisconsin Professional Photographers
Association, Pat is an Honorary
Fellow in the State of Wisconsin as
well as a member of ASP, PSPA and
SPAC. Pat and his wife, Merry, have
five children and Pat is a former
Investigator for the Polk County,
Wisconsin, Sheriff’s Department.
On Location
Photography the
Fong Shui Way
Hanson Fong
M.Photog.CR.,
XXV, ASP
With over 30 years practicing the Art
of Photography, Hanson will demonstrate his successful techniques that
apply to both portrait and wedding
photography. Balancing the art of
lighting and posing, Hanson will
teach you how to create perfect
harmony, which will allow you to
handle any subject’s body size and
type. The “Classic 10 Poses” that
Hanson mastered and pioneered will
help you analyze different body sizes
and types. You will learn to recognize
the poses that will result in a proportional balance of the various body
sizes to each other. This technique
will enable you to pose any family
grouping, couple, and bride & groom.
The late legendary Rocky Gunn,
Hanson’s mentor and teacher,
inspired Hanson’s “Flow Posing”
which is acknowledged and recognized internationally. He will share
with you his secret to this elegant
dance of posing that is out of this
world!
In addition to the hands-on posing
techniques, Hanson will also teach
lighting and metering techniques. You
will be learning how to photograph
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under any lighting condition…
indoors and outdoors… any place,
anytime. Hanson’s approach to
finding the proper light outdoors is
simple and uncomplicated. Proper
lighting and posing helps you to
create highly desirable, beautiful and
timeless portraits.
The key element to being a successful
photographer is to make people look
great. Hanson is known for his
teaching skills as well as his photographic prowess. He shares all his
secrets of success with his students.
Program highlights include:
The Classic 10 Poses, Lighting
Control, Flow Posing, Window
Lighting, Group and Family Posing,
Metering Techniques and Facial
Analysis
Hanson Fong is globally recognized
as one of the premier wedding and
portrait photographers in the industry
today. His photographic experience
and educational credentials are unsurpassed. As an award winning photographer and instructor, Hanson is on
the cutting edge of photography. His
work sets the standard for photographers around the world. He has
lectured at every major school of
photography across America and has
been invited to speak at various
national and international conventions. His work and talent are recognized throughout the United States,
Canada, Mexico and Europe.
The Love of
Photographing
Children
Dennis Craft
M.Photog.Cr.,
ASP
Craft Photography opened in 1979 in
a storefront in downtown Marshall,
Michigan. In 1988 Dennis and wife
Lori renovated a historic home in
Marshall as a studio. Then, in 1999
they moved their business and home
outside of Marshall on thirteen acres
of scenic Michigan countryside. The
charming surroundings serve as a
perfect backdrop for their focus on
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fanciful children’s portraiture. A
Michigan Top-Ten photographer thirteen times, thirteen of his merit prints
have been selected into the
International Loan Collection. Three
have been selected for exhibit at Walt
Disney World’s Epcot Center, and one
has been on display in the
International Photography Hall of
Fame. Craft was named Photographer
of the Year in Michigan in 1992 and
1996. He received his Master of
Photography Degree in 1991 and
Photographic Craftsman Degree in
1993 from the Professional
Photographers of America. In 1997 he
was awarded the Fellowship Degree
from the American Society of
Photographers. The past few years
have kept Dennis very busy by
serving on the Professional
Photographers of America’s Board of
Directors; Dennis is also the current
President of PPA 2008-2009. Dennis
has spoken at state and regional
conventions and numerous local affiliates. He has been a featured platform
speaker for the Annual PPA
Convention. He is a sought after
teacher for many of the PPA Affiliate
schools around the country.
Hundreds of students have enjoyed
Dennis’ unique teaching style and
have been able to apply practical solutions and ideas for developing and
improving their own photographic
style. Most of his honored prints are
of children. Dennis enjoys working in
a natural light situation, window light
and environmental portraits are his
specialty.
Optimizing The
Home Studio
Larry Lourcey
M.Photog.Cr.
With more and more photographers
moving to home studios, it is more
important than ever to make sure we
run businesses that set us apart from
the competition. To take your business to the next level, you must grow
as both a business person AND as an
artist. Larry will explain ways to run
an upscale business, without the
upscale overhead.
Topics will include: • Planning your
studio/salesroom layout • Shooting
strategies • Sales techniques for
maximum sales • Marketing your
business • Avoiding the mistakes that
sink most studios.
Storytelling has always been the hallmark of Lourcey Photography. Since
earning his Bachelor of Arts in 1992,
continuing education has always been
a priority for Larry. Countless art
classes and photography workshops
have helped to mold his style and
technique. In 2001, Larry earned his
Certified Professional Photographer
designation from the Professional
Photographers of America, followed
by his Master Photographer degree is
2007. In 2009 he became a PPA
Approved Juror.
Larry is a member of the Professional
Photographers of America and the
Texas Professional Photographers
Association. He is also a past president of the Dallas Professional
Photographers Association.
Image Is
Everything
Andrew Jenkins
M.Photog.Cr.,
ASP
Jacqueline
Palmer, CPP
Andrew owns and operates a custom
design portrait studio located in St.
Johns, Michigan. After graduating
with a degree in photography,
Andrew purchased a home based
business and relocated it to a one
hundred year old Victorian style
home complete with a carriage house
and a beautiful portrait park.
He goes home in the evening to a
wonderful wife Emily and three children Alex, Gabriella, and Caroline.
Andrew has been very successful in
State and National Print Competitions. He is a Certified Professional
Photographer and holds both the
Master and Craftsman degree
12
awarded out by the Professional
Photographers of America. He has
been honored with Top Seven
Photographers in Michigan many
times over the past years. Andrew
was awarded Photographer of the
Year in the state of Michigan in 2005
and 2007. He has also been the recipient of the ASP Bronze Medallion as
well as placing second in the Kodak
Gallery Elite Award. Many of his
images have been published in PPA
Loan Collection as well as Showcase
books. He has also been honored with
the PPA International Photographer
of The Year for the past six years.
Andrew is a Past President of the
Michigan Triangle of Professional
Photogra-phers. He has also served
on the Professional Photographers of
Michigan board as well as a trustee
for the Great Lakes Institute of
Photography. He is currently a
Councilor for the Professional
Photographers of America, and serves
as a national affiliated juror. He is also
a part of the Burrell Colour Imaging
Mentor Program.
Jaqueline Palmer
After graduating with a degree in
education, Jackie took her love for
children to the photography industry.
She operates a custom design portrait
studio in St. Johns Michigan. She also
works as a personal studio consultant
helping photographers all around the
state. Her passion for photography
and children is evident not only by
the images that she creates but by her
dedication to helping others succeed
in their own business. She, along with
her husband Tim, are wonderful
parents to their dog Jake. Jackie holds
the Craftsman degree from the
Professional Photographers of
America. The Professional
Photographers of Michigan has
honored her with a Service Award.
She has been very successful in both
State and National print competitions.
Jackie has been in the top seven
Michigan photographers. She has had
many images selected for the PPA
Loan Collection. Jackie has been
awarded the PPA International
Photographer of the Year Award. She
also has been chosen as the Earl
Austin Service Award recipient by the
mag2010#3 6/14/2010 4:35 PM Page 13
Michigan Triangle of Professional
Photographers. Jackie has served as a
volunteer for both the Professional
Photographers of Michigan as well as
the Great Lakes Institute of
Photography. She currently is serving
on the board of directors for the
Michigan Triangle of Professional
Photographers, and has been instrumental in the development of the
SNAP (Shoot. Network. Apply.
Profit.) Program.
The Art of NIK
Software
Janice Wendt
Ever wonder how these top, edgy
photographers are getting these
awesome looking digital images?
Don’t you want your images to look
that good? Janice Wendt, Nik
Software’s leading authority and
ambassador, reveal the secrets and
how easily creativity through subtle
image enhancements can be made,
while saving the most valuable
commodity we all share, “TIME”!
Janice has fine-tuned her craft over
the years and has a fool-proof way of
getting the most out of every image.
By understanding the photographic
process she has positioned herself as
one of the true leader on the topic of
digital image enhancement.
This promises to be a program filled
with Ooohs and Ahhhs along with
highly useful tips and techniques.
This is a program not to be missed, if
you are looking to take your images
to the next level.
At Nik Software Inc. in San Diego,
California, Janice Wendt has a variety
of responsibilities. As Channel Sales
Manager she is the link between Nik
Software and the entire U.S. distribution channel for product sales. In
addition, she has become one of the
industry’s most respected and
leading retouch and image enhancement artists, often “training the
trainers” on numerous techniques
related to digital imaging.
Janice spends much of her time
working on educational issues for
Nik Software and educates professionals nationally in subjects related
to the digital capture process, digital
workflow and offers a practical view
of retouching featuring alternative,
time saving techniques for both the
professional and beginning photographer.
Nik Software is well known for it’s
innovative and time saving software.
Their U-Point technology has
received wide acclaim and is found
in all of Nik Software’s programs,
including Nik Color Efex Pro, Nik
Sharpener Pro, Viveza, Silver Efex,
and Nikon Capture NX2. Janice will
help you get the most out of these
programs and streamline your workflow in no time.
Janice is an experienced commercial
and portrait photographer with over
25 years of experience working in
film photography and is a highly
accomplished practitioner of digital
imaging and photographic
retouching. She can also be found
working closely within the educational community giving lectures and
seminars to college and university
students and professors regularly.
Before joining Nik Software, Inc.,
Janice worked as a photographic
product manager for Omega Satter
managing a broad range of products
in their photographic product
distribution division from cameras to
paper products. n
Stay with us!
The Rosen
Plaza Hotel
www.rosenplaza.com
The FPP’s 2010
Convention
Home
13
FPP Flea Market
Get Ready Now
The FPP Flea Market is back!
It will take place Monday night
before the party 7 to 9 PM.
The prices for tables has not
changed... only $10 each.
Now pull and tag those treasures
so you can turn them into
MONEY
SPACE IS LIMITED
FIRST COME FIRST SERVED
Pat Tankerley
904-886-4410
[email protected]
Send your check with a note
requesting your table(s) to:
FPP, Inc. c/o Teri Crownover
13424 White Cypress Road
Astatula, FL 34705
PLEASE INCLUDE YOUR NAME
AND PHONE NUMBER
mag2010#3 6/14/2010 4:35 PM Page 14
14
mag2010#3 6/14/2010 4:35 PM Page 15
Monday
Night Party
C A R O L
W A L K E R ,
F S A
One word: BEADS!!! Stock up on
your purple, green and gold and
break out your feather masks because
this year we’re turning the Rosen
Plaza ballroom into the French
Quarter and the Monday Night Party
into “Fat Tuesday” when we party
‘Nawlins Style’ and celebrate Mardi
Gras at the FPP Convention 2010!
We’re kickin’ it up Bourbon Streetstyle. Newbie members, listen up: in
true Mardi Gras fashion, your mission
will be to collect the most beads for
the grand prize; keep it clean, no
flashing allowed. Who’ll be lucky
enough to find the ‘baby’ in the King
Cake or crowned King & Queen for
the evening? Stay tuned for details.
In the meantime, Google
“masquerade” for costume and mask
ideas, and break out your dancing
shoes. Plan on hangin’ with your
Homies or make some new ones while
we laugh, dance, eat, drink, blink and
be merry! n
Awards
Banquet
The FPP Awards Banquet is an especially elegant event that we look
forward to every year; this year it will
be held on Tuesday, August 10th. At
this event, members are recognized
for their dedication to our association
and to the photographic industry,
print competition winners receive
their awards and our President passes
the gavel to the next leader. There is a
true sense of family as the evening is
filled with lots of laughter and even a
few tears. n
15
mag2010#3 6/14/2010 4:35 PM Page 16
Around the State
C A R O L
W A L K E R ,
F S A ,
F E D
The Around the State article is a
“what’s happening in your ‘hood”
update of the affiliate guilds and their
members; a little insight into our lives
around and outside the studio and
our photographic worlds. Please
consider contributing to your local
guilds report; I like to think of each of
us as one small, yet significant part of
our FPP Family. Anything short of
spaying your dog (or bunnies) is
acceptable; but we’ll take that, too.
See below:
On a personal note, Jackson's family is
doing well. The kids are ready for
school to be over with and start the
summer. Jesse is already driving,
Kathleen is getting ready to start
driving, Jacob moves on to middle
school, and Ashton moves on to
kindergarten. Mary's massage business is going well and she is currently
the president of her local chapter of
the FSMTA. Jackson guesses she just
had to copy him this year. Cheers and
joy to all!
PPSNF/Jacksonville would like to
wish a Happy Anniversary to several
of their members: Michael and Karen
Joseph who recently celebrated 5
years together, Steve and Brenda
Estes who recently celebrated 12 years
of happiness and to Pat and Wanda
Tankersley who surpassed the milestone of 37 years of marriage! Are
they really that old? Deanna Clement
had oral surgery and is now sporting
braces; we wish her a speedy
recovery. She has also just returned
from visiting her husband in Boston.
He is temporarily living there for a
couple months while taking an
intense business course. Rick Ferro
and Tammie Sybelnik have joined
forces and combined their studios.
Hope all goes well for them in their
new endeavor.
Tammy Griffin-Vincent ran the Gate
River Run successfully in March.
There were over 15,000 runners this
year. Her husband Danny went to the
Orange and Blue Gator game with
their grandson and son in law.
Tammy got to see them for 10
minutes and was disturbed that
Taylor’s new height is now up to her
shoulders! There goes her little man!
She is also thankful for the FL School
Scholarship and the chance to learn
exciting new things.
PPNCF/Gainesville-Ocala After a
long journey re-branding his
company, President Jackson Koontz’
business has a new name: Jackson
Koontz - Studio & Productions. We
wish him well with this new venture.
Ava Boothe’s husband, Peter, became
a U.S. citizen after five arduous years
of struggle. Pete came to the U.S.
when he was seventeen, moved to NJ
and attended engineering school part
time while working. In his late twenties, he and Ava married and moved
to Florida. Almost twenty years later,
his green card was taken. Through
the help of an expensive attorney, he
was given back his green card until he
he could take the test and he is now a
U.S. citizen. Ava and Peter are very
thankful to finally have this behind
16
them and Ava is very grateful that he
was finally allowed to become a
citizen of her homeland.
On the Southeast coast, PPGPB/Palm
Beach member Marty Grivjack's son
Alan graduated from Palm Beach
State College on May 10th; the SAME
DAY Marty had to be in New York
doing a lecture. So it goes. Alan has
been accepted into UCF as of the fall.
His major is engineering, obviously
taking a queue from his father. He'll
do well, and Marty will too. Marty
gets back a spare bedroom and can
finally clear the lot of "project cars,"
however leaving one choice specimen
for senior sessions.
In TAPPA’s world, Christine
Reynolds recently covered the Red
River Rat Fighter Pilot Convention in
Orlando. Originally started by Fighter
Pilots flying over the Red River Valley
in North Vietnam, the Red River
flows through Hanoi which was
heavily defended and very
dangerous. Christine says the stories
were great and generally started with
"no s***, there I was…” Membership
was opened to include those who
flew in more recent conflicts and
includes current active duty fighter
pilots, both men and women. On
another note, after chasing a family
rumor about a relative that was a Col.
in the Revolutionary war with George
Washington, Christine recently
discovered it was not only true, but
that they descended from one of the
founding families in the Hamptons,
arriving in 1635. Sadly, Christine says
mag2010#3 6/14/2010 4:35 PM Page 17
“there is no money left so I can't go
there and party this summer”.
Instead, Christine will be teaching at
the St. Maries Art Gallery in Idaho,
close to where her parent’s lake
cabin is located and plans to include
a visit. She also continues to teach at
the Panasonic's Digital Photography
Academy.
On May 31st, TAPPA Past President
Dana Lunden retired from his full
time position at the Hillsborough
County Sheriff's Office as a Master
Deputy after 24 years. Dana served
as a Field Training Officer for six
years and was a Firearms Instructor
for eighteen years. "Since I started in
1986, I have seen a lot of changes, not
only in law enforcement as a whole,
but in the technology we use. It was
really an amazing career and
fulfilling. I feel like I have paid my
dues and now, instead of dealing
with people in crisis situations, I am
looking forward to sharing the
beauty of life through the camera. I
was fortunate to have worked for
three great sheriffs and have made a
lot of friendships that I will always
cherish. I will miss my brothers and
sisters in law enforcement but look
forward to new friendships in our
photographic circle."
When we last left TAPPA Past
President Carol Walker’s ice
princess, Lexi, she was about to
compete in the annual Spring Fling
competition; two first place and one
second place medal later, she’s now
gearing up for the 24th Annual ISI
Championships at her home rink in
Clearwater. Lexi will be competing
with her Sychro team again, as well
as in two other individual events.
That same weekend, mama Carol
will be hanging with her high school
homies for her 30 year class reunion.
Eeeek! Did she really ‘fess up to that
number? The Walker’s recently
added two new members to their
family when they adopted Apolo &
Ohno, two adorable bunnies that
were on ‘loan’ from a local pet shop
for Thomas Bruce Studio’s
Springtime Portrait Sessions. “They
were just too stinkin’ cute to give
up!” And then Apolo realized his
best friend was a girl. They are both
recovering nicely from their recent
procedures. Sorry, no bunnies for
sale.
TAPPA held their annual Family
Picnic at Lettuce Lake Park amid a
steady drizzle of rain the entire day.
A respectable---and enthusiastic--crowd came out to support the event,
which included a percussion jam,
games and the best part: children
that got to play in the mud all day!
TAPPA would like to wish the best
of luck to two members who are
moving onward and upward this
summer: Ed Booth, is moving back
to San Diego, to assist in caring for
his elderly father. Ed plans to
continue working and has already
lined up a job with a studio in the
area. He will be back in the
Tampa/Brandon area before the end
of the year to assist his partner, Betty
Huth with several weddings they
have scheduled. In the meantime,
Betty has downsized to a smaller
studio and will continue to specialize
in executive portraits, families, and
small commercial accounts. Also,
Erin Muir has enlisted in the U.S.
Navy! She will be leaving Florida
July 1st to visit with family in West
Virginia, then ships out to boot camp
in Great Lakes, Ill. on July 27th! Erin
is very excited about her decision to
join the Navy, but says she “will
dearly miss my TAPPA and FPP
family!!” And we’ll miss them; best
wishes to you both!
The Florida
Photographer
Next Issue
Deadline
September 15
17
mag2010#3 6/14/2010 4:35 PM Page 18
Convention Tips from Teri
T E R I
C R O W N O V E R ,
E X E C U T I V E
What is my part in all this Convention
planning??? Two of my main responsibilities are the hotel negotiations
and convention registration. I also
consider it my job to help make your
convention experience run as
smoothly as possible. Here are some
tips:
PRE-Registration:
The atmosphere at the Registration
Desk at the Convention can get crazy.
So much going on…so many people
asking me questions… so much for
me to remember…Just ask anyone
who has ever worked on the
Registration Committee…The more I
D I R E C T O R
can get done BEFOREHAND, the
better!!
One of the best ways that I can help
you have a smooth beginning to the
Convention is to encourage you to
PRE-REGISTER!!! I will have everything ready for you! You can look
forward to a much shorter registration
wait-time when you first get to the
convention. Of course, don’t forget
the nice discount on registration and
banquet tickets.
Registration desk at the Convention:
We’re located right outside the Trade
Show area. This is the place to pay for
18
registration, banquet tickets, Silent
Auction items, Mentors, membership
dues, etc. You may pay with cash, a
check made out to FPP or with Visa,
Mastercard, American Express or
Discover Card. Nametag neckcords
will be available for purchase at registration - $1.50.
Hotel reservations:
The Rosen Plaza phone # is 800-3669700. Make sure you mention FPP.
The last day to reserve a room at the
discount rate is July 9, 2010. Don’t
wait – the hotel fills up quickly. If you
C O N T I N U E S
O N
P A G E
2 0
mag2010#3 6/14/2010 4:35 PM Page 19
19
mag2010#3 6/14/2010 4:35 PM Page 20
F R O M
P A G E
1 8
are interested in sharing a room to cut
hotel expenses, please call me at
800.330.0532. I will keep a list of those
who are interested.
Awards Banquet on Tuesday evening:
The dress code at the Banquet is semiformal. If you pre-registered and
bought banquet tickets, vouchers for
these tickets will be in the envelope
that you pick up at registration. You
will need to exchange these vouchers
for the actual tickets beginning
Monday morning, at which time, you
may also choose where you would like
to sit. If you have not previously
purchased tickets, you may do so at
registration.
Peoples’ Choice Award:
In your registration envelope, you will
receive a ballot for the People’s Choice
Award. As you walk through the
Print Display, choose your favorite
print. Drop the ballot in the box at the
Registration desk. The winner will be
announced at the Banquet on Tuesday.
Last but not least:
In addition to the opportunities for
some great education, a special Dream
Team Wedding on Wednesday, a topnotch Trade Show and Print
Competition, you have the chance to
see old friends and make new ones! I
challenge all of you to get to know at
least one person that you didn’t know
before the convention.
I look forward to all the hugs and
smiling faces. It’s always a special time
of year for me.
Blessings to you all – Teri
n
The FPP
Convention
Home...
The Rosen
Plaza Hotel
www.rosenplaza.com
20
mag2010#3 6/14/2010 4:35 PM Page 21
Digital Photography
A L
A U D L E M A N ,
M . P H O T O G . C R , C P P , A P I , F D P E
Doing Photoshop while driving is hazardous to your health …
Texting? OK, using the Text features
in Photoshop may not be texting as
you know it but it is a powerful
feature! Departing from the usual
image processing, let’s take a look at
how using Photoshop’s Type Tool can
help you create great marketing pieces
or add text to an image for effect.
There are four “tools” in the Tool Bar
under the Type Tool (keyboard
shortcut is simply the letter “T”). (See
below) The basic and most useful
tool is the
Horizontal
Type Tool.
It “types”
just like
any other word processor. The
Vertical Type Tool puts each letter
underneath the last one. This is hard
too read and not used often. You can
use the Horizontal Type Tool and the
Free Transform to “turn” the word to
a vertical orientation but in a normal
reading pattern if you want vertical
type. The other two tools are “mask”
tools, both horizontal and vertical
versions as above. If you select one of
these (usually by accident), as soon as
you start “typing,” the screen will go
red and freak you out. But keep
typing. When you commit the type
using the check mark in the Options
Bar (See Figure #2) in older versions
will show up as a selection. Then you
can fill with a color (Edit>Fill or the
other shortcuts) or an image (using
“Paste Into” … Shift+Cmd/Ctrl+V).
The caveat here is that the Type Mask
tools do NOT make their own layer
and are NOT editable later.
And for those of you that are really
into “texting” on the phone and have
forgotten how
to spell, there is
a great spell
checker in
Photoshop. Go
to Edit>Check
Spelling to
perform this
task. (See
Figure #3).
Now here’s the
kicker … go to
Figure 3
the Character
Figure 4
Figure 2
of Photoshop or Command+Enter on
the Mac or Ctrl+Enter on the PC, it
Palette (See Figure #4) and at the
bottom, notice it says “English USA.”
Click on this little window and WOW
… there are 37 different languages
you can spell check in! (See Figure #5)
No, it WON’T convert English to
21
Spanish. But it will
check it in Spanish if
you type it in
Spanish. Darn,
huh? I wonder why
word processing
programs do not
have this option?
Now let’s look at the
Options Bar …
located at the top of
your screen when
you click on any
tool. Back to Figure
#2, from left to right
are the following
options: Presets Uses this for easy
access to what you
use most often;
Figure 5
Switch - toggles
between horizontal and vertical text;
Type Face selection options; Typeface
Style options - in some typefaces, you
can choose normal, bold, italic or bold
italic … and in some, you can’t; Point
Size … used to select how large the
type is. To the immediate left of this
little window, you see an icon with a
large black “T” and a smaller grey
one. If you hover the cursor there,
you will see it becomes a “scrubber
hand.” Click and move it back and
forth. The type size will change. This
is a great way to make things fit.
Didn’t work? You must “select” all
the type first … either click-hold-drag
the cursor over the type or use the
“Select All” keyboard shortcut of
Command/Control+A option; AntiAliasing method selection. Forget this
one, just make sure it is NOT on
“none!”; Alignment setting for
keeping the text aligned to the left
(the normal way we see text),
centered or aligned to the right; Text
Color … clicking on this box will
mag2010#3 6/14/2010 4:35 PM Page 22
bring up the color picker. The Text
color will be the same as the foreground color unless you change it.
You can use the Eyedropper to select
a color in advance. Here’s a hint:
remember to change the Eyedropper
option at the top to 3x3 or 5x5
average, NOT Point Sample); Warp
Text - a feature to make text into
various shapes; Character/Paragraph
Palette access; then way over to the
right in versions before CS4 are the
options to either not accept or commit
the type layer.
When you want to add text, click on
the Type Tool (Keyboard Shortcut “T”
remember?) and then click on your
image. You will get a point and a line
and now you can start typing. If you
start typing and nothing happens,
you may have slightly moved the
cursor when you clicked and that
created a text box … a box used to
confine the text to a certain area. Hit
“Escape” and try again. You have the
options of selecting the “Type
Family” such as Verdant, Edwardian
Script, etc. before you start. That’s
great if you know what you want to
use. (A side note, my favorite typeface/family is Verdana … an easy-toread sans-serif face). You will learn
what you like and if you don’t have it
in your list (See
Figure #6), you can
buy new ones or
download some free
ones. Once you
actually type, you
can highlight the
text (click-hold-drag)
then click on the
down arrow in the
Type Family Box, go
to the top and select
the first one
(American
Typewriter in older
versions), select it,
go back and click in
the box again, then
use the down arrow
keys to go down the
list and see what
Figure 6
your options are
until you find something you like.
You will learn what you like pretty
quickly. In the next box over, with
the type selected, you can choose bold
or italic or even bold italic in SOME
type faces. Some do not offer that
choice.
So you’re happy with the type face
but you want it larger. Again, highlight the text (with the Text Tool
selected) and you have a bunch of
options. If you KNOW the size, highlight the numbers in the box and type
something in. Or you can click on the
down arrow and select something.
OR … use the scrubber hand technique described above to make it
larger or smaller. These same options
are also in the Character Palette (See
Figure #4). Plus there are two other
interesting options. While you are
typing, you can hold down the
Command or Control key and a transform box will appear, as if by magic!
You can really screw with it now!
Clicking on any “handle,” you can
make it larger, smaller, distort it,
skew it, whatever … and by holding
the Shift Key and dragging a
CORNER handle, you can “scale” it
up or down. After you commit the
type and then want to change it, you
can use Free Transform
(Command/Control+T) to do the
same thing the same way.
The next three options are for alignment. You can “align” it to the left
(the normal way we see type, center it
or align it to the right. You do NOT
have to have the type selected when
you do this.
Moving on, the Color is set to the
foreground color … but you can
change it by clicking on the box,
bringing up the color picker. Pick any
color by moving the cursor around in
the box or using the slider to the right
of the color box to select a basic color
and then move the cursor around
until you’re happy. The type will
become that color right before your
eyes. You can also pick a color from
your image if you are adding text to
an image. It will become the foreground color and you can use the
Option+Delete/Alt+Backspace fill
method. You CANNOT use the
Edit>Fill option in this case.
22
The next box is the Warp Text feature.
This is something you can play with
and figure out easily how to use … all
by yourself! It is a cool option when
you want something different. Just try
it! See Figure #7 for
the different Warp
options.
The last option is the
Character/Paragraph
Palette. The
Paragraph Palette
contains the three
alignment options
(what, MORE
choices? LOL) but
also contains four
true “Justification”
options. (See Figure
#8) The three in the
middle next to each
other will “justify” all
Figure 7
lines, which aligns
them BOTH
right and left, as
in a magazine,
but will align
the LAST line to
the left, center or
right. The final
Figure 8
option, the next
box to the right, is “Justify All,”
meaning it will align text to BOTH the
right and left, INCLUDING the last
line, spreading it out in both directions … NOT a good option 99% of
the time.
Additionally in the Paragraph Palette,
you can decide if you want justified
paragraphs to use hyphenated words
… or not. (See Figure below)
Now let’s look at some of the other
text options. Have you ever clicked
and started typing and nothing
happened? Very possibly, you
slightly moved the mouse and instead
of actually clicking and setting a
starting point for type, you defined a
really small box that constrains the
type … and it was too small to see! If
you simply click and start typing, the
mag2010#3 6/14/2010 4:35 PM Page 23
Figure 10
copy will continue in a straight line.
(See Figure #10) If you click-holddrag, you will define a box that will
contain the text. (See Figure #11) Note
Figure 11
that you can change the size and
shape of the box even after you drag
out the initial box … with the type
already done!
In the Character Palette, you will see
several boxes that define certain characteristics. In Figure #4, the top two
boxes show the current “font family”
and “font style.” In this case, Verdana
is the font and bold is the style. The
box next to the “double T’s” is the
point size … how large the type is.
The next box to the right is the
“Leading.” This is like the “metal”
lead (led), not the “follow me” lead
(leed). This is the space between the
lines. (See Figure #12). In this case,
the “leading” is too large. With ALL
the type
selected, click
on the icon
next to the
window and
drag it up or
down, making
the leading
more or less.
As a rule of
thumb, the
setting for the
Figure 12
leading should be very close to
23
the same number as the point size.
But this is not always true, depending
on what you are trying to do. You
can also change this one line at a time
by selecting just that line of text.
The box under the “point size” with
the AV icon is the “kerning” or
“space-between-the-letters” setting.
Using the scrubber hand again, you
can spread or condense the type from
side to side. The next box to the right,
with another version of the AV icon,
sets the tracking, something very
similar to the kerning setting … and
you will normally use this to spread
out the text horizontally. The text
must be selected to be used however!
The option with the “T” and “Down
Arrow” … with the type selected! …
will change the height of all letters at
the same time. The next box to the
right with the “Horizontal Arrow”
will increase or decrease the width of
all the letters. The last box, with the
large and small “A” and the little
arrow, sets the “baseline” for selected
mag2010#3 6/14/2010 4:35 PM Page 24
text. So here are some examples of
using these options creatively:
fake! While they are what they say,
there are certain editing features you
Get the Most
Out of the FPP
Programs!
Do you feel like you're not getting
everything out of programs or seminars as you should? Here are six
ways to maximize your involvement:
Figure 13
In Figure #13, The text was John Doe
with a different font for the first letter
of each name. Select each letter individually and change the font. Then
increase the
size of the
letter individually with the
“Vertically
Scaling”
option, using
the Scrubber
Figure 14
Hand on the
box indicated in
Figure #13.
In Figure #14, the phrase “From this
day forward …” needed some special
effect. So the first letter was changed
from the original “Verdant” font to
“Bradley Hand ITC TT” … something
in CS4. Then the various default
settings for vertical and horizontal
scaling and tracking where changed
… using the Scrubber Hand … until it
suited the intended use. Note the
settings in Figure #14.
The set of “T’s” at the bottom of the
Character Palette (See Figure #4
again) will make changes to all
selected type. The first “T” makes the
type
“bold” and
the second
one
“italic.”
These are
actually
“Faux
Bold” and
“Faux Italic” … a fancy way to say
cannot use when you use these two
features. The next “double T” makes
all the selected type Capital Letters …
“All Caps” and the one next to it with
the large and small “T” keeps the
original capitals as capital letters but
makes all lower case letters smaller
capital letters. The “T’s” with the
small number near the top and
bottom are Super- and Sub-script
options. Again, I wish word processors were so flexible! See Figure #15
to see how these are used.
Figure 15
The last two options are
“Underlining” and “Strikethrough”
type … so check out Figure #16.
Figure 16
n
24
1. Arrive early. This gives you the
control to make the seminar work for
you. Arriving early gets you "in the
mood" for learning and helps you
avoid the stress of rushing in at the
last minute.
2. Remove yourself from office
pressures. Nothing's worse than
taking the studio with you everywhere you go. Let the office function
without you for one day; ask your
assistant to leave messages or make
an appointment at a set time to
check-in.
3. Bring business cards. Attending
an educational seminar gives you an
edge, both intellectually and professionally. It's a great place for
networking and you'll want to have
business cards ready for those people
with whom you'd like to keep in
touch.
4. Introduce yourself to at least
three people sitting near you. You
obviously have something in
common with them; they all work in
the photographic industry and they
want to learn - there's no better way
to make new contacts.
5. Take notes. It helps your
comprehension to make a few notes,
even on the handouts. Write down
questions as they pop up so you'll
remember to ask them later.
6. Participate in the discussion.
You'll remember more of the material
if you participate in the discussion. If
you have a suggestion that works or
had a similar problem and solved it,
share that information so others can
learn from your experience.
Information Source: American
Society of Association Executives. n
mag2010#3 6/14/2010 4:35 PM Page 25
25
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Pat Tankersley Appointed Board Member
Pat Tankersley is our newest
appointed Member of the Board of
Directors. Pat will
be serving the
remaining term of
Sue Crouch. Pat
has been a
member of the FPP
for many years
and has served in
many various
positions. Pat is
presently the
President of the
Jacksonville Guild,
PPSNF. Pat with
his wife Wanda, owns and operates
Camera Craft Fine Art Imaging, in
Jacksonville. Pat has been involved in
all aspects of photography for over 40
years. He grew up working in his
father's store in Central Florida,
(Winter Haven) called, interestingly
enough, "Camera Craft," where he
worked as a Wedding
and Freelance
Photographer, as well
as working in camera
repair, developing and
printing from before the
age of 15. He covered
his first wedding as a
paid professional at the
age of 16 and also
worked as a
Professional
Photographer with his
own studio in
Huntsville, Alabama.
Pat is also a Certified Franklin Trainer
and teaches Time Management and
Organization to the Photographic
Community. Pat also spent 20 years
26
with United Parcel Service working as
a Staff Level Manager in various operations. Pat also owns Tank’s Family
Bar-B-Q and Salt of the Earth
Catering, a family restaurant and
catering service in Jacksonville and
the Murray Hill Event Center. He is
looking forward to serving the FPP in
this new position. n
The Florida
Photographer
Next Issue
Deadline
September 15
mag2010#3 6/14/2010 4:35 PM Page 27
27
mag2010#3 6/14/2010 4:35 PM Page 28
FPP NEW MEMBERS
T he following people have applied for membership in the FLORIDA
PROFESSIONAL PHOTOGRAPHERS, Inc. Their names are published
for all members to review in accordance with the membership rules. If no
objections are received within thirty days of this publication, these individuals will be accepted pending approval from the FPP Board of Directors.
NAME
CITY
STATUS
Chontelle Brown
Fort White
Professional
Maria Dockery
Melbourne
Professional
Larry Giles
Orlando
Associate
Debra Kapustin
Deland
Professional
Brandy Langston
Clearwater
Associate
Steve Metz
Crown Point, IN
Professional
Lydia Roberts
Fleming Island
Professional
William Rowley
Apopka
Professional
Stanley Wakefield
Palm Coast
Student
Nicole White
Largo
Student
28
n
mag2010#3 6/14/2010 4:35 PM Page 29
Photographic Competition Update
T O N Y
H O P M A N ,
F D P E ,
F S A
Competition... Will you take advantage of the Opportunity?
Entering competition is taking that
first step in your path to achieving a
degree in your field. It is through the
very act of allowing your peers to
judge the quality of the work you
produce that will make you so much
better at your craft. Having competed
in salon, your work will never be the
same. You will place yourself behind
the camera with a new perspective, a
new sense of creating exciting and
unique images, even from mundane
subjects.
There is a list of FPP members on the
web site FPPonline.org willing to help
What will it take for you to enter a
case? Many people respond with the
excuse, "my work is just not good
enough" or "I'm embarrassed to show
my work to other photographers.” If
you've ever seen a triathlon or
marathon, you know that there are
people who enter the race with the
knowledge that they have no chance
of winning, but they FINISH, and that
in itself, is winning. You compete
against yourself to finish, against
others to win. I suggest entering
competition is about finishing, and
that will make you a winner. I know
that every one of us has the ability to
create merit-worthy images, perhaps
not the first time, but by the second
time, most people achieve a score of
80+ on one or more of their entries.
The ambition to achieve that finish,
that 80+ score will become the driving
force behind your efforts every time
you create an image.
I personally challenge each of you
that have never entered salon, to
make this YOUR YEAR. If you don't
have a print case, bring us your
entries in a cardboard box. As long as
you or someone you designate picks
up your box on Tuesday during the
Convention, it will be just fine.
29
you name your entries. These
members will also gladly help you
mag2010#3 6/14/2010 4:36 PM Page 30
improve your entry. Just be willing to
listen to their comments and suggestions. They really want to help you!
Our great convention and competition
are closer than you think. Now is the
time to prepare your entries, don't
wait, make the commitment to enter
and reward yourself the personal
achievement of becoming a better
photographer, and one day, a degree.
Please visit FPPonline.org often. The
important information regarding
registration and submitting of your
entries will be on the site.
The new competition rules are on the
site now. There are two distinct separate steps in entering, the first is the
on-line registration and uploading of
your entries. The second is the actual
submission of your prints and/or
album CD's to the competition
committee at the convention.
Your 2009 Competition Committee:
30
Tony Hopman, Competition Manager,
Martin Gudz, Assistant Competition
Manager, Marty Grivjack, Awards
Banquet Video Manager and Carol
Walker, Judging Rooms Coordinator
Each of us in conjunction with dozens
of other volunteers are ready and
eager to provide you with a very
educational and exciting experience in
a courteous and professional manner.
Won't you join us? n
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