expo times - IAEE SE Chapter

EXPO TIMES
International Association for Exhibition Management
October 2006
Atlanta Southeastern Chapter - Alabama, Georgia, Mississippi, North Carolina, South Carolina
Volume XI Issue X
In This Issue
View From The Chair
Center Stage - Chapter
• 2006 Board of Directors
• 16th Annual SE Classic
• Center Stage - October 26
By Kristina Unger
Lightfair International
Chapter Chair
Luncheon
Luncheon
• Jenny Melton Golf Tourna•
•
•
•
•
•
•
ment Recap
Jenny Melton Golf photos
Sponsors Logo’s
Summer Classic Recap
SE Classic photos
SMG Ad
Registration Form—10-26-06
View From the Chair
2006 Meeting Dates
Recently I was invited to attend the IAEM
NY Chapter Luncheon, where Sandy Angus,
National Chairman was our speaker. This invite
came in conjunction with the CEM program taking place in New York City. First, I would like to
“Thank” the NY Chapter for inviting and hosting
us. It was great to visit with old friends and
gave us the opportunity to network with new
ones. I have to say they rolled out the “red carpet” for us by serving a 4-course meal, which
included NY Strip Steak and a top-shelf bar.
Also, we were motivated by the wisdom of the
Chairman, as he provided us with his global
perceptive on the exhibition industry.
October 26, 2006
Karen McElroy-Hunter Varrone
Now for the real reason I was in New York.
Sheraton Atlanta Hotel
I’m
currently working to obtain my CEM desig165 Courtland Street
nation and I have completed half of the program
Atlanta GA 30303
and hope to finish up next year. I want to encourage all of you, who have been thinking
November 28-30, 2006
about it, to go ahead…take the leap and begin
EXPO! EXPO!
the process at this year’s national meeting in
IAEM’s Annual Meeting
San Diego, CA, November 28 – 30, 2006.
San Diego, CA
December 6, 2006
755 Club, Turner Field
Holiday Charity Luncheon
Canine Assistant Charity
The Atlanta Convention & Visitors
Bureau and the
IAEM Atlanta Southeastern Chapter
invite you to attend
a reception at the
IAEM Annual Meeting
Thursday, November 30, 2006
Coronado Terrace at the Marriott
San Diego, CA
5:30 p.m.—7:00 p.m.
Karen McElroy-Hunter Varrone
Principal · Consultant
The Mission Group, Inc.
“The Radical Truths about the Exhibition
Industry: Growing your value and properties
through unique characteristics.”
Karen McElroy-Hunter Varrone will share
truths that we all must face about the tradeshow and exhibition business. Let her inspire your creative side as she shares ideas
about real world examples of growth and
profit for your career path and your business.
Thursday, October 26, 2006
Sheraton Atlanta
165 Courtland Street at International Blvd.
Atlanta, Georgia 30303
15th Annual SE Classic
Kevin Gaffney
The Kellen Company
2006 Conference Chair
Let me remind you about the CEM Learning
Program - as defined on IAEM’s website. The
program is a cutting-edge educational opportunity designed for exhibition industry professionals. CEM, which stands for Certified in Exhibition Management was created in 1975, to provide a professional designation for individuals in
the exhibition industry. The designation was
developed to raise professional standards and
is recognized throughout the industry as the
premier mark of professional achievement. The
CEM curriculum is a dependable source of specific knowledge for all individuals and emphasizes direct application to daily challenges.
Because the emphasis is on practical knowledge, the program offers exhibition professionals an unparalleled opportunity to secure the
most relevant and practical education available
in exhibition management.
Chattanooga Rolls Out The Red Carpet for
the 15th Anniversary Summer Classic
As of September 15, 2006, there are approximately 387 CEMs. I encourage you to set
a personal goal to obtain your CEM and let’s
increase this number as we have begun to increase our general membership and raise our
With the dramatic erosion of our sense of
community and increasingly being disconnected from one another, the development of
meaningful relationships is extremely important to our personal and professional success
Continued on page 2
Continued on page 4
2006 marked the 15th anniversary of the
Southeastern Summer Classic and Chattanooga, TN rolled out the red carpet for our
celebration this past August 3-5th. The event
brought together more than 50 show mangers, suppliers, hotels and other industry professionals for a day and a half of education
and networking.
Chattanooga kicked-off the event with a
reception sponsored by our hosts the Chattanooga CVB, Chattanooga Convention Centers and Chattanooga Marriott Hotel. The
educational event began Friday morning with
a welcome from the Honorable Ron Littlefield,
Mayor of Chattanooga.
IAEM Atlanta SE Chapter
2007 Slate of Officers & Directors
Chair
Kevin Gaffney, The Kellen Company
Vice Chair
Gerry Eng, Georgia World Congress Center
Secretary
Barry Brown, Freeman Decorating Company
Treasurer
Barbara Stroup, VNU Expositions
Past Chair
Kristina Unger, CMP, AMC / AmericasMart
Directors
Pamela Howard, VNU Expositions
Yalonde W. Tanner, Georgia Municipal Association
Clare Reagan, The Association Group
Mark Sussman, ACVB
Kevin Spencer, EXPOPLUS
Todd Lambert, Ambassadors
Patrick McGuire, GES Exposition Services
Daniel McKinnon, Messe Frankfurt USA
Carolyn Hildebrand, CCR Events
IAEM Atlanta Southeastern Chapter 2006
Officers and Board of Directors
Chair
Kristina Unger, CMP
Lightfair international
P: (404) 220 - 2251
E: [email protected]
Director
Pamela Howard
VNU Expositions
Director
Vice Chair
Kevin Gaffney
ASME/ International Gas Turbine
Institute
P: (404) 847 - 0072 x 1647
E: [email protected]
Secretary
Gerry Eng
Georgia World Congress Center
P: (404) 223-4035
E: [email protected]
Treasurer
Barry Brown
Freeman Decorating Company
P: (404) 253-6400
E: [email protected]
Past Chair
Patrick McGuire
GES Exposition Services
P: (770) 372-1623
E: [email protected]
Chapter Manager
Kathy Brooks Rhodes
The Association Group
P: (770) 435-5287
E: [email protected]
Barbara Stroup
VNU Expositions
P: (770) 291-5440
E:[email protected]
Director
Todd C. Lambert
Ambassadors
P: (404) 584-7458
E: [email protected]
Director
Kevin Spencer
EXPOPLUS
P: (404) 699-0650
E: [email protected]
Director
Yalonde W. Tanner
Georgia Municipal Association
P: (678) 686-6239
E: [email protected]
HOLIDAY LUNCHEON
SAVE THE DATE
Director
Wednesday
December 6, 2006
755 Club, Turner Field
Clare B. Reagan
The Association Group
P: (770) 433-2418
E: [email protected]
Director
Mark Sussman
Atlanta Convention and
Visitors Bureau
P: (404) 521-6384
E: [email protected]
continued from page 1, View From The Chair
professional standards. To earn the designation, participants must
complete a nine-part program within three years. The program is composed of seven mandatory courses and two courses chosen from five
available electives. Classes required to obtain the certification are
available year-round in three learning formats: online, self pace
courses, and through on-site location classes. Be sure to check
IAEM’s website under CEM for more detailed information
(www.iaem.org/cem).
The Board is very excited about
the 2006 holiday charity! We
have chosen “Canine Assistants,” a non-profit organization founded in 1991
which trains and provides service dogs. The dogs
serve as companions to children and adults with
physical disabilities or other special needs. In addition to physically assisting those with disabilities,
Canine Assistants service dogs are instrumental in
removing many of the barriers people with disabilities face. This charity will allow us to help people
by helping animals that are so important to them.
Thanks to Yalonde Tanner for chairing this event.
The CEM is just one part of IAEM’s commitment to provide members with leadership, service, education and benefits. For those of you
who are just becoming members – Welcome – it’s because of you that
we continue to strengthen as an organization. We continue to implement and support a variety of activities that enhance the goals that are
the foundation of this organization. By staying committed to providing
the industry with a competitive edge, and staying abreast in a rapidly
evolving industry, we are able to better respond to customer needs by
continuing to grow. IAEM is recognized as the premier organization
for the exhibition industry – you must get involved in order to appreciate all IAEM has to offer. Make the choice to get involved today!
The Road to Success is always
under construction...
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IAEM Atlanta SE Chapter
Meeting Notice & Registration Form
October 26, 2006
Sheraton Atlanta Hotel
“The Radical Truths about the Exhibition Industry:
Growing your value and properties through unique characteristics”
Karen McElroy-Hunter Varrone
Principal • Consultant
The Mission Group, Inc.
Karen McElroy Hunter Varrone will share truths that we all must face about the tradeshow and exhibition business.
Let her inspire your creative side as she shares ideas about real world examples of growth and profit for your career
path and your business.
Dave Washburn will join Karen as he draws unique facets of everyone in attendance.
www.davewashburn.com
The Mission Group, Inc: Does your organization command the stage in your market space? The Mission Group delivers visibility
through Presence Marketing. Customers connect through experience. The Mission Group can develop multiple ways for customers to
experience your brand, your products and your message. Specifically, we build presence through sales promotions, event marketing,
sponsorship opportunities, experiential advertising and hospitality programs. From strategic planning and creative development to
execution and measurement, the Mission Group is your full-service presence provider.
Registration Information:
Date:
Location:
Schedule:
Thursday, October 26, 2006
Sheraton Atlanta Hotel
11:15 a.m.
Registration & Networking
Noon
Seated for Lunch
12:30 p.m.
Presentation
1:45 p.m.
Adjournment
Please photocopy this registration form for additional registrants or guests or you may register and pay on-line at www.iaemse.org.
You may fax this form to the chapter office (770) 433-2907. Credit Cards will be processed through “IAEM Atlanta SE Chapter”.
Registration Fee (Meeting and/or Lunch)
NAME:
… Member:
$35.00 before October 23, 2006
… Member:
$45.00 after October 23, 2006
COMPANY:
… Non- Member: $40.00 before October 23, 2006
ADDRESS:
… Non-Member: $50.00 after October 23, 2006
CITY:
STATE:
ZIP:
PHONE:
Preregistration deadline is Monday October 23, 2006
Vegetarian Meals must be specified in advance.
FAX:
Reservations are required. No shows will be invoiced.
EMAIL:
Please send payment prior to the meeting.
…Cash
Walk ups are seated based on availability.
…Check
…Credit Card
Cancellations must be in writing
No refunds after October 23, 2006
AMOUNT DUE:
Return to: IAEM Atlanta Southeastern Chapter
1260 Winchester Pkwy SE Suite 205,
Smyrna, GA 30080-6546
Phone : 770-435-5287
Fax: 770-433-2907
E: [email protected]
Name on Card:
Number:
EXP:
Signature:
3
Continued from page 1, 15th Annual SE Classic
It was a very informative session and provided attendees with
some good ideas and suggestions for enhancing their events.
and happiness. Our Keynote speaker, David Nour,
the Managing Partner for the Nour, Group Inc, in
Atlanta, GA, touched on this and much more in his
presentation on the topic of Relationship Economics™, the art and science of relationships, and was
the highlight of the conference. In fact 100% of the
attendees survey gave him Excellent or very good
marks. One survey respondent stated that “Nour
really made me think about who the conference is for: attendees.”
Perhaps something we all overlook from time to time.
With the beach hundreds of miles away, attendees were instead
treated to a good ol mountain BBQ! Many thanks to our
“Mountain Bash” sponsors the Chattanooga CVB, Chattanooga
Convention Centers, Chattanooga Marriott Hotel and Sticky
Fingers Barbeque.
Did you know that a room adjacent to a pool is a cabana? That
hotel star ratings are set by the Mobil Travel Guide? Do you
know who the most important player is in a tradeshow? That
the act of soliciting business in the aisle at a tradeshow is known
as suit casing. We learned this and many more useful and useless tradeshow tips after our traditional and very competitive
round of Tradeshow Jeopardy, which I hosted, perhaps for the
last time! This has been a traditionally good team building exercise, at least that’s what it’s supposed to be.
The second speaker was Walt McBride, a member of the Governmental Training, Education, and
Development Division at the University of Georgia’s
Carl Vinson Institute of Government. Walt’s topic
on Leadership Strategies included many interesting
points including,
•
•
•
•
You’ll be happy to know that the State of the Tradeshow industry is very good, as reported by IAEM
President, Steven “Commander Gritz” Hacker.
Good leaders have a tolerance for imperfections.
Good leaders are trustworthy and develop that trust from
shared positive experiences.
Good leaders have the ability to clearly see a better way.
At its most fundamental level, leadership is about balancing
the task to be completed and the relationship with those being led.
Planning for this event takes a great deal of time and
effort by a number of people. A personal thanks to
all those whose efforts made our 15th Annual Classic a success,
especially Kathy Rhodes, our wonderful Chapter Administrator,
Susan Flynn and Adrienne Moore of the CCVB, Kristina Unger,
Gerry Eng and all the IAEM SE Board of Directors for their assistance in putting together the great program. Thanks also to
all of our speakers for taking the time to share their experiences
and talents with us. I would especially like to thank all of our
sponsors, just as the 14 Classics that preceded, this event
would not have been possible without their kind generosity and
support.
As we are all aware, the IAEM SE Chapter is full of great leaders. Walt pointed out that if you do not consider yourself to be a
good leader that leadership is a skill you can learn with practice.
After a fantastic lunch sponsored by the Chattanooga Marriott Hotel, we re-convened for the afternoon with the wonderful stories as told by Ronda
Rich. Ronda is the author of the national best
seller, "What Southern Women Know (That Every
Woman Should)" and "My Life In The Pits", a humorous, heart-tugging and revealing look at the
behind-the-scene life of stock car racing in a way it
has never seen before --- through a woman's
eyes.
Ronda’s stories were fantastic and she received 100% excellent on our attendee survey. She took the life
lessons she learned and shared them in an entertaining and
thought provoking way. We also learned that Barbara Walters is
not a very nice person—(well, sometimes)!
I would like to encourage you to make plans to join us for the
16th Annual IAEM Southeastern Classic next August as we head
back to the Beach, Perdido Beach, Alabama specifically. I
would also like to ask you to forward any good conference topics or speakers to the chapter office for consideration and I welcome you to get more involved in the IAEM SE chapter. Don’t
miss next year’s Classic!
We concluded the day with IAEM SE long time
friend and trade-show industry expert, Bob Dallymeyer speaking on the topic of “Re-Energizing
Your Events.” Bob offered decades of industry tips
and knowledge including:
•
If you can’t write your idea on the back of a
business card, you haven’t got a clear idea.
•
Successful marketing to exhibitors, visitors, press, and VIPs
requires continuous evaluation and re-charging to meet their
changing needs.
•
According to a recent exhibitor survey by the Jordan Edmiston Group, Inc. (April 2006), leads developed at exhibitions
account for 19 percent of their company's total sales -- the
bulk of which are generated within nine months after the
event.
16th Annual Southeastern Classic
Perdido Beach Resort—The Gulf Coast Paradise
Orange Beach, AL
August 9-11, 2007
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PHOTO HIGHLIGHTS FROM THE 15TH ANNUAL SOUTHEASTERN CLASSIC
Chattanooga, TN
SE Classic Door Prizes
Gerry Eng
GWCC
Thanks so much for your generosity to those of you who
contributed door prizes to the Classic. We received so
many wonderful items. The door prizes added so much
to our 15th Annual Southeastern Classic!
We appreciate your continued support of the IAEM Atlanta SE Chapter.
Atlanta CVB
Atlanta Marriott Marquis
Butch Melton
Chattanooga CVB
The Chattanoogan
Clare Reagan
Georgia Municipal Association
Georgia International Convention Center
Georgia World Congress Center/Ga Dome/COP
Hilton Atlanta
Hilton worldwide
Hyatt worldwide
Knoxville CVB
Shepard Exposition Services (Atlanta)
Sheraton Read House Chattanooga
SMG
VNU
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Jenny Melton Memorial
Golf Tournament—Success!
Stone Mountain Park
Lakemont Course
Kathy Brooks Rhodes
The Association Group
Fourth Annual
Jenny Melton Memorial Golf Tournament
September 25, 2006
It was a beautiful day for a golf outing. Blue sky, no clouds,
and a record sixty one players turned out for the fourth annual
Jenny Melton Memorial Golf Tournament.
As a result of the generous support of our awesome members, the Chapter will be presenting a $2,500 donation to the
Jenny Melton Foundation. Many thanks to the “Flowery Branch
Contingent” who made the trip to Stone Mountain on the Jock &
Jill’s bus. Butch’s neighbors and friends joined us to make the
fourth annual golf tournament the most successful to date.
There were prizes for the tournament champions, longest
drive, closest to the pin, and raffle prizes. However, the biggest
and best sur-PRIZE of the day came when Ken Scurry,
President of CCR events took center stage and presented
Butch Melton with a $2,500 donation from CCR Events for the
Jenny Melton Foundation.
CCR EVENTS DONATES
$2,500 to The Jenny Melton
Foundation
Many thanks to Mark Sussman, ACVB and Patrick McGuire,
GES for chairing this event. Congratulations to Richard Maples,
Rick Rhodes, Kevin Belanger and Al Baumgardner, the Shepard
Exposition Services Company Team for taking first place.
Thanks to Brandy Jones at the Stone Mountain Lakemont Golf
Course for a beautiful outing. Hat’s off to Ken Scurry and the
CCR Team for their outstanding support. What a beautiful way
to start the tournament.
We are fortunate to work in an industry where people truly
care about each other, and believe in supporting a good cause.
Your generosity and the generosity of CCR events resulted in a
total donation of $5,000 to the Foundation. The chapter salutes
Josie and Butch Melton, GES for continuing to honor their
daughter Jenny’s memory through the Jenny Melton Foundation. The Foundation awards scholarships to high school students who might not otherwise have the means to enroll in college. Over 50 scholarships have been awarded to Hall County
and Flowery Branch Students from the Jenny Melton Foundation. We can’t say thank you enough to those of you who have
supported Butch and Josie and the Jenny Melton Foundation
these past four years.
The Jenny Melton Foundation is a 501c3 non-profit organization housed at the North Georgia Community Foundation. If
you would like to make a tax deductible donation, please mail
your check to the Jenny Melton Foundation, P. O. Box 267,
Flowery Branch, GA 30542. Thank you!
Ken Scurry, President CCR Events, Butch Melton, GES,
and Carolyn Hildebrand, CCR Events.
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PLATINUM SPONSORS
SMG Managed Facilities
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
IAEM Atlanta SE Chapter
1260 Winchester Pkwy. SE
Suite 205
Smyrna, GA 30080-6546
(t) 770.435.5287
(f) 770.433.2907
[email protected]
www.iaemse.org
OUR MISSION
IAEM promotes the unique value of exhibitions and similar events
and is the principal resource for those who plan, produce and service the industry.
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