October / November / December 2007 Celebrating 15 Years
Transcription
October / November / December 2007 Celebrating 15 Years
ITMA 2011 Barcelona Page 2 Cathay Pacific Experience Page 3 MasterCard Luxury Week Page 4 National Science and Technology Fair Page 5 Army Open House 2007 Page 8 ImageMaker October / November / December 2007 Celebrating 15 Years of Listing and Four Decades of Growth 15 While 2008 represents a milestone 40 years of operation for Pico, this In Europe and North America, we have established offices in London, year marks the 15th anniversary of Pico Far East Holdings Limited’s Paris, Atlanta, Chicago and Los Angeles. listing on the Hong Kong Stock Exchange, a period that has seen our listed company grow from turnover of HK$250 million to over HK$2,000 million in 2007. Each of these Pico offices is staffed by its own committed talents with its own specialist skills and passion to serve our customers in the world of event marketing. Through these offices, we have From employing less than 300 people when we listed in 1992, we undertaken many successful projects and events around the world. now employ more than 3,000 talented individuals working in our offices on five continents. We thank our clients, who have consistently encouraged us to raise our sights, and rewarded us with their trust and loyalty. Our achievements in China have been remarkable. Since entering We commend our shareholders for their faith and judgment. the market with only two representative offices in the early 1980s, we have established permanent offices and production facilities Consistently good results do not happen by chance but come from our in Beijing, Shanghai, Guangzhou, Shenzhen, Dongguan, Chengdu, staff who are committed to deliver quality in pursuit of excellence. Chongqing and Xian. We thank them all for making this possible and look forward to their continued effort to allow us to excel for many years to come. In South East Asia, our business continues to expand. In particular, Pico Thailand was listed on the Stock Exchange of Thailand in 2004. — Lawrence Chia, Chairman of Pico Far East Holdings Limited In Middle East, we have established offices in the United Arab Emirates, Qatar and Bahrain, and is considered one of the leading event marketing companies in the Gulf region. Pico Clinches Major Contract for the 2008 FORMULA 1™ SingTel Singapore Grand Prix Pico has been awarded the contract for the setting up of temporary installation and tearing down of these structures within a very short seating and hospitality suites for some of the sites around the 2008 period of time. The logistics involved in coordinating the work and FORMULA 1™ SingTel Singapore Grand Prix circuit. minimising disruption to the public will require meticulous planning and strong execution. Singapore GP Pte Ltd has appointed Pico as the contractor to install the Grandstands and Corporate Suites at Turns 1, 2 and 3 and the According to Ms Jean Chia, Executive Director of Pico Art Grandstands at the Padang for the inaugural street race which will International, “It’s a feather in the cap for Singapore to stage the be held in downtown Singapore in September 2008. Grand Prix and we are indeed very pleased to be given this privilege. This is only the beginning and there will be challenges, especially in Pico and Singapore GP are also exploring other possible sites to the first year. But we are confident that with Pico’s experience, our locate more grandstands and corporate hospitality facilities around team will be able to deliver a successful FORMULA 1™ experience to the circuit. The challenge for the team at Pico is expected to be the Singapore.” — Singapore MPI Appointed To Manage ITMA 2011 In Barcelona MP International Pte Ltd (“MPI”) has been appointed by the Mr. James Chia, President of Pico, said, “Thanks to CEMATEX European Committee of Textile Machinery Manufacturers for their vote of confidence, we are very honoured to manage (“CEMATEX”) to manage the world’s largest and most established ITMA in Europe. MPI will work closely with CEMATEX to further textile machinery exhibition, ITMA 2011, in Barcelona, Spain. strengthen the ITMA brand as a catalyst of innovation for competitiveness of leading textile makers around the world and ITMA is regarded as the “Olympics” of textile machinery entrench the exhibition as the international business platform exhibitions. for the global textile industry.” 100,000 Held every four years in Europe since 1951, the square-metre-nett (200,000 square-metre-gross) exhibiting “We have been impressed with the professionalism and dedication companies. MPI gained its experience in managing ITMA Asia displayed by the MPI team and the excellent support they render. twice in Singapore in 2001 and 2005 respectively and was thus Hence, it was a logical and popular decision. We welcome MPI as appointed by CEMATEX under its latest strategic long-term plan our partner for ITMA 2011,” added Mr. Roberts. exhibition attracts over 1,400 international to collaborate with an experienced partner familiar with ITMA’s Mr. Chia concluded, “With Pico’s strong background and global rules and regulations. network, MPI will be able to leverage on the Group’s vast Mr. A.E. Roberts, President of CEMATEX, said, “We’ve had two experience and resources in handling various mega projects successful collaborations already with MPI when they organised around the world.” our ITMA Asia shows in 2001 and 2005. They are also our chosen — Barcelona, Spain co-organiser of the first ITMA ASIA + CITME combined show, which will be held in Shanghai in 2008.” Pico Event Management Granted the License for the China Sourcing Fair Brand And Appointed to Manage Its Electronics and Hardware & DIY Fairs in India Pico Event Management (“PEM”), has been appointed by Global boom, and a growing interest in home improvement among the Sources (NASDAQ: GSOL) to manage its highly successful trade estimated 250 million middle class consumers.” shows, the China Sourcing Fairs: Electronics and Hardware & DIY, in India. PEM has been granted the license for the China Sourcing Mr. Lawrence Chia, Chairman of Pico, said: “We are delighted to Fair brand and will manage the Fairs to be held in Mumbai, India work with Global Sources to expand their well-received China in November 2008. Sourcing Fairs into India. We have an excellent relationship with Global Sources holds 11 China Sourcing Fairs in Hong Kong, for the China Sourcing Fairs in Hong Kong, China and Dubai.” Global Sources and we are already the appointed main contractor Dubai and Shanghai in 2007 and will expand to 15 events in these 2 locations plus India in 2008. Ms. Sarah Benecke, Executive Director Mr. Chia concluded, “With strong presence in India for many of Global Sources, said, “The China Sourcing Fair: Electronics is an years, Pico will be able to leverage on its experience and further extension of our very successful events in Hong Kong and Dubai. develop the China Sourcing Fairs in India to the same level of The Hardware & DIY Fair is a new show, tailored for the Indian professionalism and success consistent with this world-class market, which is experiencing a construction and infrastructure brand.” — Mumbai, India Imagemaker October / November / December 2007 Cathay Pacific Experience CX Showcases its Illustrious Heritage sprawling depth understanding of CX’s spirit. Guests globe projection flight network, a flight out over 5,000 sq. ft., the Cathay Pacific arriving at the display “board” a virtual loading game and a panoramic video finale. Experience at Cathay City near Hong flight and travel through the airline’s The ingenious use of interactive media Kong International Airport (HKIA) aims history. Pico created all sensor-activated technology and clever design underlines at both publicising the airline’s history media, graphics and displays visitors see on the extent of the CX team’s behind the and corporate image. The main gallery their travels. The combination of striking scenes work. Both CX and the China Civil focuses on the airline’s earliest days, while materials Aviation Authority are very impressed by two other galleries highlight the carrier’s stainless Covering several galleries such steel as and frosted theatrical plexiglass, lighting Working means the environment is very immersive. closely with the airline, Pico’s creative team The many engaging highlights include undertook extensive research to gain an in- “magic” 1940s newspapers, an interactive development to the present. October / November / December 2007 the Pico team’s excellent work. — Hong Kong, China Imagemaker 3 MasterCard Luxury Week Hong Kong’s Premier Consumer-Focused Luxury Fashion Showcase MasterCard Luxury Week was held in Chater Garden in Hong Kong’s The event included an exclusive schedule of catwalk shows which central business district. The outdoor venue occupied approximately featured the work of leading fashion designers from around the globe. This was the first time that many of the brands had presented 1,000 sq. m. which included a mezzanine floor. their collections in this thriving Asian metropolis. The event was Hong Kong’s premier consumer-focused luxury fashion event which profiled various luxurious consumables To accomodate the many collection shows, cat walks and from high-end apparel and exquisite accessories, to opulent celebrities and supermodels, an outdoor venue was created with automobiles and champagne. Organised by the world’s leading various zones - back stage, runway, car display, hospitality and fashion event specialist IMG, the event generated quite a buzz catering. All space was carefully planned to accommodate users’ over the 10-day period. different requirements. MasterCard Luxury Week created a direct connection between A multimedia system with video and interactive fixtures brought to luxury fashion and the premium consumer market. The organiser life the fashion shows and performances. The space was awash with expects it to potentially be the number one event for premium logos of prominent fashion designers. brands to showcase their products in the expanding Asia market. — Hong Kong, China Mercedes-Benz C-Class Launch C-ing is Believing in Bangkok Mercedes-Benz Thailand recently hosted an “Agility At Your offset by dazzling lighting effects that made the new models look Command” launch event for its new C-Class in a prestigious Bangkok incredibly alluring. Other key attractions included sophisticated hotel. To dramatise the event’s “C for yourself!” slogan, lightboxes LED images and a special interactive video system highlighting the showcasing giant letter Cs were dotted around the 1,985 sq. m. story behind the new C-Class. Further awareness was generated by exhibition space. This perfectly complemented both the elegantly a specially created www.cforyourself.com tactical website which finished fixtures and the automobiles on display. The use of a achieved excellent awareness across Thailand. striking orange, white and black colour scheme, meanwhile, was — Bangkok, Thailand 4 Imagemaker October / November / December 2007 National Science and Technology Fair An Educational Extravaganza in Bangkok For its 2007 National Science and Technology Covering around 800 sq. m., the King Rama IV realistic recreations of floods, heat wave and Fair in Bangkok, Thailand’s Ministry of Pavilion featured a darkened and luminous smoke, the 4-D theatre on offer at the 2,500 Science commissioned golden interior where a half-sphere shaped sq. m. Global Warming Pavilion was another Pico to design and construct a 40,000 planetarium was used to project a VDO huge hit with visitors of all ages. As were sq. m. exhibition space. The multi-media biography of the King. The more than 1.2 the informative and educational awareness and Technology educational extravaganza divided across million visitors to the event were equally building displays at the 1,800 sq. m. red, white four areas: Royal Pavilions for King Rama enchanted by the spectacular interactive and black Sustainable Energy Pavilion. IV and King Rama IX and Pavilions devoted presentations on show at the white and gold — Bangkok, Thailand to global warming and sustainable energy. 1,700 sq. m. King Rama IX Pavilion. Showing Nokia Mobile Car Putting Nokia in the Fast Lane When Nokia decided to launch a nationwide roadshow to highlight demonstrations of Nokia TPO solutions. Our team’s innovative its full product range in Thailand, it commissioned Pico to take care use of marketing materials and techniques meant everyone who of the design details. Our team ultimately designed and built a attended the roadshows went away with a full appreciation of the special truck that enabled the support of retailer events and enable Nokia Brand Experience. — Thailand October / November / December 2007 Imagemaker 5 Honda Jazz and City Weekend Event A Hit in Singapore Held over two weekends in September, Honda Singapore’s Jazz & City Weekend event aimed at promoting both the Honda Jazz and Honda City models. Those who purchased one of the two models were entered into a lucky draw in which they could win a lifetime’s worth of free maintenance. In project managing and decorating two Honda showrooms at Ubi and Alexandra Road. Pico made the event even more attractive for families by creating a special children’s colouring contest. “Pico has responded well to our needs and done an excellent job in pulling in the crowds to our car showrooms”, said Nicholas Goh of Honda distributor, Kah Motors Co. Ltd. — Singapore Mercedes-Benz Ball 2007 Dancing the Night Away with DaimlerChrysler This year’s annual DaimlerChrysler Mercedes-Benz Ball took place management, Pico won many fans. “We have received a great deal at the Singapore Shangri-La Hotel. In all, some 400 guests attended of positive feedback regarding the Mercedes-Benz Ball. Its success the event and enjoyed a banquet in aid of worthy causes such as is partly attributable to the hard work of the Pico team”, said MILK (Mainly I Love Kids) plus a lavish evening of entertainment. Katherine Goh of Daimler South East Asia Pte. Ltd. Responsible — Singapore for the event’s creative conceptualisation and Sutasi Launch Party Assisting in the Search for Tomorrow’s Stars Asia Sounds Pty. Ltd. is an Australian-based talent spotting company with offices in Melbourne, Singapore, New York and Los Angeles. Committed to identifying and breaking untapped Asian stars to a global audience, the company recently embarked upon an Asiawide talent search. The ultimate aim was to treat viewers across the region to a spectacular televised multi-national showcase of Asia’s hottest new talents. Held at the Royal Thai Navy Convention Hall in Bangkok, the Sutasi Launch Party was managed by Pico. In organising the event, Pico was very careful in not placing too much emphasis on any one specific culture while remaining conscious of each participating nation’s traditions and customs. Our team achieved these goals by creating a unique experience which utilised light, colour and multi-faceted visuals to create a whole new world of entertainment. — Bangkok, Thailand 6 Imagemaker October / November / December 2007 OSIM ChairSpa Showroom Sitting Pretty in Hong Kong OSIM’s lavish new ChairSpa showroom in an upmarket new shopping and fabric curtains. Refined lighting, floral arrangements and arcade in Hong Kong features an elegantly modern, Pico-designed natural stones all soothe visitors and further enhance the ChairSpa’s 176 sq. m. interior which emphasises the beauty of simplicity. uniqueness. The showroom also features several national zones Structured as a modern rather than a traditional sanctuary, the new whose decor mirrors the cultural personality of the nation featured. showroom is totally different to any other OSIM outlets in Hong Blending European, Thai and Japanese styles to truly unique effect Kong. The in-store colour palette comprises sophisticated earth in a very short time frame, the ambience Pico achieved in designing tones, complemented by wood flooring, stone walls, glass partitions and building the store was truly distinctive. — Hong Kong, China Motorola Star Wars Display Reaching for the Stars in Chicago When the Motorola Foundation sponsored the “Star Wars - Where Science Meets Imagination” Exhibit at the Museum of Science and Industry in Chicago, they were given their own display space. Working closely with Motorola, Pico built and installed a display consisting of five sophisticated sound and video tube display pods, an overhead grid and a 9 ft x 15 ft back wall in just 10 days! Three of the five double-sided display tubes were designed to showcase Motorola’s Bluetooth technology, Connected Home products and Mobile Devices. The remaining two tubes housed information on Motorola’s history and MOTOREACH environmental commitment. Aside from the incredibly tight time frame, the biggest challenge facing Pico was the fact that content kept constantly evolving while the display tubes were being constructed. When the tubes were eventually unveiled at the display at the Museum, Pico’s designers, the RND installation team and the Motorola project coordinator were warmly applauded by a large audience. Among the cheering gala opening crowd were not only several members of Motorola’s senior leadership team, but also Star Wars creator, George Lucas himself. — Chicago, USA October / November / December 2007 Imagemaker 7 Singapore Army Open House 2007 Pico Shows Military Precision The Singapore Army recently hosted a Pico-organised Open House 2007 at its Pasir Laba Camp in Singapore. The turnkey project involved the division of the Camp into a series of several unique “worlds.” This meant that various members of the Pico team had to work closely with different members of the EXCO Committee in satisfying various on-site requirements and restrictions. Ultimately, Pico’s promptness and professionalism in providing logistical support, event management and fireworks for such a challenging job in such a tight timeframe won many fans among the EXCO membership. “Your project team’s dedication and commitment to delivering this event was second to none. Despite complex logistical challenges and obstacles, your team remained focused at all times, successfully completing the project with a high level of commitment. We commend you and your staff upon an outstanding job done and look forward to working with you again in the future”, said General Tan Yih San of EXCO. — Singapore Sibos 2007 Setting the Stage for Wells Fargo The world’s premier financial services show, this year’s Sibos event Once enticed to the stand by the stage coach, visitors were able to attracted over 7,000 banking and IT professionals. In creating its see details of the modern day Wells Fargo on a series of large-scale first ever display stand for the exhibition, Wells Fargo wanted to rear screens built into the Moss header and interactive GestureTek emphasise its strength in high-tech financial services without losing screen displays. Viewable from 360 o , the screens included a touch- sense of its colourful history. screen demo featuring Wells Fargo’s CEO demonstration from their online banking website. Pico helped Wells Fargo achieve their goals by designing an eyecatching stand using a partially raised, natural wood platform which The Wells Fargo stand was one of the big talking points at Sibos was custom-curved to follow the shape of the floating Moss ribbon 2007! By incorporating plenty of on-the-show floor meeting space, header. In addition to rear-lit red and gold logos and silk-leaved the Pico design team ensured there was also plenty of scope to money trees, the stand included plywood, laminate and plexiglass conduct business. Ultimately, everyone who visited the stand went counters with special lighting effects and walls finished in pearlescent away with not only a vivid picture of Wells Fargo’s past but also its silver, gloss white and red laminates. The stand’s focal point was a present day expertise and professionalism. to-scale replica model of a Well’s Fargo stagecoach whose dramatic — Boston, Massachusetts USA presence was enhanced by uplighting and a sophisticated sound system which created a Doppler effect around the perimeter of the booth with recordings of galloping horses. 8 Imagemaker October / November / December 2007 Grey Goose Premium Vodka Window Displays Reaching For the Sky in France Pico has once again demonstrated its extensive travel retail ‘Pico was constantly finding innovative new ways to bring this experience with the creation of a series of striking Grey Goose intricate design to life. Thank you for being such a great partner Premium Vodka Window displays at Paris Charles De Gaulle to work with’, said Sharon Zekaria of Bacardi Global Travel Retail. Airport. The displays show a flock of individually-suspended — France designer geese which form the distinctive Grey Goose bottle. Located at the airport Terminal 2A and 2E, the two window promotions will remain on display until the first quarter of 2008. AUTOMECH 2007 Pico Made Official Contractor for Egypt’s Biggest Motor Show Displaying vehicles, buses, workshops, service station equipment, stands included Toyota, Opel, Chevrolet, Honda, Audi, Daihatsu, spare parts, accessories and various feeding industries, AUTOMECH Brilliance, Suzuki, Cherry and Arab Bank. With a display closely is the MENA region’s premier automotive showcase. In addition to replicating a busy city area including streets, bridges, a bus stop, a being appointed as official contractor for AUTOMECH 2007, Pico gas station and trees, Toyota was the undisputed star of the show! worked with many leading suppliers and manufacturers in the — Egypt automotive industry. The clients for whom we designed and built Asian Aerospace Expo Hitting New Heights in Hong Kong When the prestigious Asian Aerospace Expo recently moved to Hong Kong, it also hosted the Aircraft Interiors Expo Asia, Air Freight Asia and the Asia-Pacific Aviation Training Symposium as side events. In all, Pico successfully designed and built fully 16 stands for major clients such as Cathay Pacific Airways, HAECO and HAESL at these three events. — Hong Kong, China October / November / December 2007 Imagemaker 9 GSMA Mobile Asia Congress Pico Answers the Call in Macau The first ever exhibition at the prestigious new Venetian Macao resort for SONUS network. Using unusual architecture and asymmetrical hotel, this year’s GSMA Mobile Asia Congress proved to be a huge pods to bring the client’s brand message to life, our vibrant 120 sq. m. success. In addition to acting as official contractor for the show, Pico display for Nokia Siemens Networks was a real highlight of the event. designed and built a number of high-profile booths. Aside from the Show organiser Operations Manager, Karla Pleasance, said she was HSPA Pavilion itself, they included displays for international market very happy with Pico’s pre-show preparation and onsite support and leaders such Huawei, S60, Kee Wah Bakery and our first ever stand looked forward to working with us again in 2008. — Macau, China Ferrari Showroom in Seoul Encouraging Korea’s Twin Driving Passions Ferrari South Korea recently selected Pico to design and construct its first official showroom in Seoul. In finishing the 330 sq. m. Ferrari flagship store, our teams managed and executed all aspects of the construction, using a striking red colour scheme and luxurious imported materials that easily satisfied Ferrari’s stringent global guidelines. So overwhelming has been the reaction to the new showroom that Pico has already completed a nearby showcase for other top-of-the-range automotive marque, Maserati. — Seoul, Korea Motorworld Macau Moving Up a Gear with Messe Frankfurt Organised by Messe Frankfurt and leveraging Pico as Official Contractor, this year’s Motorworld Macau was staged at the same time as the city’s 54th Grand Prix. In addition to designing and constructing 22 strands for legendary marques such as Bentley and Bugatti, Pico constructed casual Wine and TV Zones where attendees could gather together and unwind. — Macau, China 10 Imagemaker October / November / December 2007 Bridgestone at IIA Driving Like 007 in Germany The 62nd International Motor Show in Frankfurt, Germany attracted a staggering 950,000 visitors and an ocean of global media coverage during its 13-day run. Pico was delighted to help tyre giant, Bridgestone, achieve maximum impact for its European image and PR strategy at not only Frankfurt, but also in run up shows in Paris and Geneva. The booth was designed for Bridgestone perfectly mirrored the way its “run-flat tire technology” enable customers to drive like 007! Our 290 sq. m. booth for the Frankfurt show came complete with 55 sq. m. of upper floors, with many glass elements. In addition to a F1 vehicle stage, its many eye-catching features included several huge, curved structures. — Frankfurt, Germany Motorola Galvin Plaque Dedication Pico Helps Honour Telecoms Giant In 1928, Paul and Joseph Galvin established Galvin Manufacturing CEO, Ed Zander, and Mr Galvin’s son and former Motorola CEO, Corp of Chicago, US. Changing its name to Motorola Inc. in 1947, Christopher, at an intimate ceremony organised by Pico and the company embarked on the road to becoming one of the world’s Motorola’s facility management team, Jones Lang LaSalle. The plaque now occupies place of pride opposite a memorial to Paul leading technology companies. Galvin in Motorola’s Chicago HQ. Said Motorola’s Jim Wright, “Pico When he retired in 1986, Bob Galvin had been CEO of Motorola for has played a key role in helping us bring the Motorola brand into 30 years. He remains an integral part of the Motorola family. Earlier our facilities. Your team’s hard work and assistance in honoring Mr. this year Motorola commissioned Pico and local artist, Anna Koh Galvin was greatly appreciated. I am glad Pico is on the Motorola Varilla, to create a large bronze plaque of Mr. Galvin. The likeness team!” — Chicago, USA was eventually presented to Mr. Galvin by current Motorola October / November / December 2007 Imagemaker 11 Shenzhen (Autumn) Real Estate Fair 2007 Building Bridges in Southern China This autumn’s 29th Shenzhen Real Estate Fair attracted some Based around the Chinese character for “mountain”, Pico’s stand for 84 developers and 121 estate participants. As always, Pico was Cofco Property proved to be especially popular with both attendees commissioned to carry out design and building services for and the client. Shenzhen Vanke Real Estate, meanwhile, asked Pico many clients at the event. Among them were Shenzhen Land & to design and build two stands. The company’s 180 sq. m. booth in Real Estate Exchange Center, Shenzhen Vanke Real Estate Co., the event’s commercial exhibition region and 300 sq. m. stand in Ltd, Cofco Property (Group) Co., Ltd, Hong Kong and China Gas the public welfare region of the Fare both attracted a great deal of Investment Limited. admiring glances and press coverage. — Shenzhen, China International Poultry Show & Conference 2007 Pico Masterminds a First for Sri Lanka The World Poultry Science Association Sri Lanka Branch recently and technology. Among the major exhibitors were companies joined forces with the Sri Lankan Ministry of Livestock & from as far afield as the USA, UK, France, Austria, Netherlands, Development to mount the country’s inaugural Poultry Exhibition Switzerland, Scotland, Germany, Belgium, Singapore, Indonesia, & Conference. Held in late October, the 2-day event at Sri Lanka Malaysia, Nigeria and India. With Sri Lanka’s poultry farming Exhibition & Convention Centre (SLECC) was initiated and co- industry experiencing a period of unprecedented growth, the organised by Pico. The 4,000 sq. m. exhibition hall showcased show looks set to be a success for many, many years. every conceivable kind of poultry-related product, service — Colombo, Sri Lanka 12 Imagemaker October / November / December 2007 Interior Lifestyle China 2007 Setting New Lifestyle Standards in Shanghai Showcasing luxury household and consumer items, the Messe Frankfurt co-organised 2007 “Interior Lifestyle China” was the first event of its kind in China. To make sure the inaugural expo at the Shanghai Exhibition Centre achieved maximum impact and awareness, Pico was commissioned as Technical Service Provider. To ensure the show could establish itself as a high-class marketing and sourcing platform for international brand names within the China market, Pico worked closely with the organisers throughout. In addition to creating a unique set of wooden shells, our duties included decoration of the Designer Forum, Industry Conference and other essential elements of the show. Our team also helped design the show’s three core areas: Dining, Giving, and Living. The ‘Dining’ area contained cookery-related products such as glass, porcelain, ceramics, cutlery, kitchen tools and appliances. ‘Giving’ highlighted products such as arts and crafts, candles and other gift items. While furniture and accessories were covered in the ‘Living’ section of the fair. Attracting over 180 leading exhibitors from across Asia and around the world, plus strong support from leading local and overseas trade organisations, the inaugural show proved to be a great success. — Shanghai, China International Jewelry Fair Shining Out in Shenzhen Organised by world diamond leader, Diamond Trading Company (“DTC”), the annual Shenzhen International Jewelry Fair is the most important and specialised exhibition of its kind in Mainland China. This year, Pico was honoured to be awarded design, building and construction duties for the event for the third year running. In addition to designing an Event Pavilion and organising a Red String Day Conference for DTC, we also partnered PLUCZENIK, JEWELEX, National Gems & Jewelry Technology Administrative Centre and National Gemstone Testing Centre (“NGTC”). The theme chosen for this year’s DTC Pavilion was “Mysterious Glitter”. The spellbindingly dark-hued, Pico-designed interior featured a prominent, sparkling diamond ray which showed off the precious stones’ play of light to genuinely startling effect. In organising the event’s cornerstone Red String Conference, our team also played a vital role in flow management, exhibition board design manufacture, scene management and dining arrangements. DTC was especially pleased with Pico’s professionalism and performance. Said DTC’s Ms. Jennifer Chen: “Pico came up with splendid designs which was excellent in manufacturing. Their multi-directional project management service was of equally high standard.” — Shenzhen, China October / November / December 2007 Imagemaker 13 SEMICON Taiwan 2007 Showcasing Semi-Conductor Excellence in Taipei Held at the Taipei World Trade Centre, and organised by Semiconductor Equipment and Material International (SEMI), Semicon Taiwan is the country’s premier microelectronics showcase. Pico has been official contractor for this mega exhibition since 1995. At Semicon 2007, our team oversaw a show which covered 15,000 sq. m. and attracted over 20,000 visitors. In addition to its official contracting duties, Pico designed and fabricated over 50 stands for major clients including KLA-Tencor, Ablestik, Brooks, Rasco, ECT, SSE, Horiba, Plansee, Shinkawa, Ebara, Parker Hannifin, SEMES, JEM, Swagelok, Nippon Mining, Hypersonic, Delta Design, PSK, Nagano, Sumikin, Dow Chemical, Akrion, Sumitomo and Taiwan Mitsui. — Taipei, Taiwan FIA Asia Derivatives Conference Putting Taipei on the Global Financial Map This year, Taiwan was honoured to play first-time host to the 3rd FIA Asia Derivatives Conference which took place at Taipei’s stylish Shangri-La’s Far Eastern Plaza Hotel. Appointed as exhibition designer & contractor and conference organiser respectively, Pico and MP International took charge of a 3-day conference which was attended by 350 delegates. The 22 major exhibitors at the event included leading companies from Taiwan, Hong Kong, USA, and Singapore. Among them were globally-renowned companies such as Dubai Mercantile Exchange, Hong Kong Exchanges & Clearing Limited and Merrill Lynch Futures Asia Ltd. — Taipei, Taiwan Cityscape 2007 Flying High in Dubai Cityscape Dubai is officially the world’s largest business-tobusiness real estate showcase. In 2007, the event covered more than 70,000 sq.m. and welcomed more than 45,000 attendees. Among them were regional and international investors, property developers, governmental and development authorities, leading architects, designers, consultants and all senior professionals from over 120 countries. Pico designed and constructed many stands for Cityscape 2007. In addition to prominent real estate leaders such as Limitless and KM Holdings, they included prestigious UAE government departments, the TDIC — Tourism Development & Investment Company and Shaikh Holdings. — Dubai, UAE 14 Imagemaker October / November / December 2007 GITEX 2007 Pico Helps 38 Exhibitors to Stand Out in Dubai Dubai’s Gulf Information Technology Exhibition Technology Week such as Nortel, Samsung, Panasonic and HP. With its dazzling colour (“Gitex”) is now established as one of the world’s top three IT and scheme, the Samsung stand was an especially big hit with attendees. telecoms events. Including Gitex Business Solutions, GULFCOMMS and Consumer Electronics, this year’s Gitex show welcomed over 3,300 international companies from nearly 80 countries. 2007 also marks the third year running that Pico has served as official contractor for the Gitex Shopper and Consumer Electronic Expo. This year, the many leading clients for whom we designed and Pico was proud to play a major part in this year’s show, designing and built booths included electronics giants Toshiba and JVC. constructing a phenomenal 38 exhibition stands for market leaders — Dubai, UAE A Striking Success at PT/Expo Comm 2007 The eye-catching booth Pico designed and built for Nokia Siemens at the PT/Expo Comm 2007 in Beijing covered an area of 360 sq. m. Ms. Wang of Nokia Siemens was very satisfied with our design and construction standards. So much so, they subsequently wrote to say our craftsmanship had attracted the attention of not only visitors but also rival exhibitors. — Beijing, China VietnamComm 2007 Vietnam International Communications Summit & Expo 2007 is the official telecom show, which is considered as one of the most important and the largest telecom exhibition in Vietnam. The exhibition covered 6,000sq.m., and attracted over 170 exhibitors from 17 countries. Pico was recently delighted to be commissioned to undertake design and building work for leading Chinese clients Huawei and ZTE. — Ho Chi Minh City, Vietnam October / November / December 2007 Imagemaker 15 OPTICA Retail Shop Lunettes Group is an internationally renowned company that operated in Europe and the U.S. Recently, the group firstly launched its new chain of OPTICA retail stores to Asia, Pico is appointed to be the contractor to design and construct four chain stores situated on different floors at Macau’s prestigious Venetian Macau Resort Hotel. — Macau, China ITMA 2007 Tsudakoma and Pai Lung Make Their Mark In Munich Organised by the European Committee of Textile Machinery a spectacular full-width tower that soared high above the stands Manufacturers (CEMATEX), the International Exhibition of Textile of the leading Japanese specialist company’s rivals in the fiercely Machinery (“ITMA”) is the world’s largest textile machineries and competitive global weaving industry. The use of an elegant blue accessories show. Held at the New Munich Trade Fair Centre in light around the stand’s edges further underlined Tsudakoma’s sense September 2007, the 15th ITMA event attracted 118,000 trade visitors of dominance and mastery. from 149 countries. For Pai Lung, our team created fashion shows highlighting their four In addition to designing and constructing stands for CCI, Kauo lifestyle collections. The booth also displayed various daily lifestyle Heng and Fukahama, Pico also worked closely with Tsudakoma fabrics in a series of window displays celebrating urban life, athletics, and Pai Lung. To celebrate Tsudakoma’s centenary, Pico designed lifestyle, intimacy and home textiles. — Munich, Germany Indonesia’s Integrated Investment Promotion 2007 Pico Gets Entire Show Up and Running in Just 7 Days Organised by Samudra Investment Co-ordinating Board, Indonesia’s Integrated Investment Promotion 2007 showcased 300 participants from 33 provinces and attracted an audience of around 4,000 attendees. In addition to an opening ceremony, the exhibition featured a conference, seminars, a gala dinner and other assorted press conferences and presentations. In creating an integrated solution for the event, Pico provided Octanorm system booths for all 33 provinces and specially lit stage set ups for both seminars and performances. The equipment provided included two 100” beam screens which broadcast local and global images to attendees in the main hall which was decked out in eye-catching blue and white. Remarkably, our team had the whole show up and running in just over a week. Their efforts were rewarded with glowing write-ups in more than 26 media titles. — Seoul, Korea ImageMaker Edited, co-ordinated, designed and published by Pico Group. All rights reserved. No part of this publication maybe reproduced in any form or by any means, including photocopying and recording without the written permission of the publisher. For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, call us at 852 2665 0990, or email to [email protected].