Stylish Spring

Spring 2012 Issue #1
From the beginning, I have felt
an unforgettable happiness. I am
proud, I’m looking forward to the
event and I am twice as much in
love with my boyfriend!
From essential maternity basics
to perfect fitting jeans
Stylish Spring
Must haves, beauty news
and the best of the new collection
Interview
Singer
Julie Berthelsen
Tells us all about her pregnancy and future
role as mum
what kind
of mum will you be?
Cindy top
dkk 299.95
nok 299.95
sek 359.95
eur 34.95
gbp 35.00
Gwen slim jeans
dkk 559.95
nok 599.95
sek 649.95
eur 39.95
gbp 62.00
Viva topDKK 299.95 NOK 359.95 SEK 399.95 EUR 39.95 GBP 32.00
New Amona jeansDKK 359.95 NOK 399.95 SEK 449.95 EUR 44.95 GBP 41.00
Please note that the scarf is made of artificial fur.
2
welcome
We’re delighted to welcome you to the very first issue of
LICIOUS, our biannual magazine profiling the best of the
mama·licious brand – from go-to maternity basics, day-tonight styles and essential denim to fit you and your bump.
In this issue we talk to singer Julie Berthelsen about her
pregnancy and future role as mum. We give you the best
beauty tips, as well as a step by step guide on how to get
the perfect look for spring. And we take a closer look at four
different types of mums – which one will you be?
Remember that the mama·licious Spring 2012 collection
will be in stores from December.
Have a happy pregnancy!
With love from mama·licious
18
4
bump basics
classic spring
6
MUM’S THE WORD
14
get the look
3
vera jumpsuit
dkk 299.95 / nok 329.95
sek 379.95 / eur 39.95
gbp 35.00
Classic
spring
At mama·licious we work hard to create comfortable,
wearable and not least fashionable maternity clothes.
Keep it classic this season, with feminine styles to
flatter every form and occasion.
4
fanto jersey dress
dkk 299.95 / nok 359.95
sek 399.95 / eur 39.95
gbp 33.00
{
1
}
Nail tip!
3
2
If you are the type that doesn’t like to stand out
in a crowd then keep your nails simple with soft
grays and beige colours.
viva dress
dkk 359.95 / nok 399.95
sek 459.95 / eur 44.95
gbp 37.00
alma feed me tunic
dkk 299.95 / nok 329.95
sek 379.95 / eur 39.95
gbp 37.00
katrine cardigan
dkk 329.95 / nok 349.95
sek 399.95 / eur 44.95
gbp 37.00
4
caroline top
dkk 259.95 / nok 279.95
sek 329.95 / eur 34.95
gbp 29.00
1// Ida dress DKK 359.95 / NOK 399.95 / SEK 459.95 / EUR 49.95 / GBP 41.00 2// Vicky shirt DKK 299.95 / NOK 329.95 / SEK 349.95 / EUR 39.95 / GBP 33.00 Malene My slim jeans DKK 399.95 / NOK 459.95 / SEK 499.95 / EUR
54.95 / GBP 45.00 3// Vivi top DKK 299.95 / NOK 359.95 / SEK 399.95 / EUR 39.95 / GBP 32.00 Didde slim jeans DKK 559.95 / NOK 599.95 / SEK 649.95 / EUR 69.95 / GBP 62.00 4// Viva dress DKK 399.95 / NOK 459.95 / SEK
499.95 / EUR 54.95 / GBP 43.00
5
mum’s the word
It’s no secret that becoming a mother is a life defining moment. As your body changes and you slowly get used to the idea of being
pregnant, chances are you will probably start thinking about what kind of mum you will be.
Whatever the outcome, we hope you embrace the entire range of emotions the wonderful world of motherhood brings.
In the meantime, enjoy our light-hearted guide to some of the different types of mothers out there.
Gwyneth Paltrow
Yummy Mummy
The Yummy Mummy is always perfectly turned out. You will never see her do the school
run in pyjamas or jogging trousers; she will be dressed to kill long before mortal mums
have even crawled out of bed. The Yummy Mummy’s effortlessly glamorous appearance
is the envy – and the talk – of the mother and baby group.
Yummy Mummies: Miranda Kerr, Gwyneth Paltrow, J-Lo
J-Lo
Fabiola purse by Pieces
Diamond earrings by
JewlsCPH
Slippers by Bellio
Milla skirt
Shirley trenchcoat
Neroli Moisturiser
by Cowshed
Alma Feed Me top
Parkers pumps
by Pieces
Beauty Baby doll by
Lucky Boy Sunday
Lady Like by Essie
6
Multi-tasking Mum
This super mum is a master of multi-tasking. She can manage her busy working
life and her army of kids at the drop of a hat, and her hectic schedule makes other
mums seem plain lazy in comparison. Multi-tasking mum and her clan always look
good and are often practically and classically dressed. And you just know that even
her kitchen cupboards are well organized!
Multi-tasking mums: Heidi Klum, Angelina Jolie, Victoria Beckham, Madonna
Blackberry
Nini hat by Pieces
Fair scarf
Vera jumpsuit
Fanto Top
Hand sanitizer by Pureberg
Naomi sunglasses by Pieces
Fia Ring by Pieces
Argan Skin Salve by Kiehls
Viva dress
Multi-functional buggy bag by Bedbugz
Shirley trenchcoat DKK 549.95 / NOK 599.95 / SEK 649.95 / EUR 69.95 / GBP 59.00 Milla skirt DKK 259.95 / NOK 279.95 / SEK 329.95 / EUR
34.95 / GBP 29.00 Alma Feed Me top DKK 299.95 / NOK 329.95 / SEK 379.95 / EUR 39.95 / GBP 37.00 Fanto top DKK 229.95 / NOK 259.95 /
SEK 279.95 / EUR 29.95 / GBP 26.00 Vera jumpsuit DKK 299.95 / NOK 329.95 / SEK 379.95 / EUR 39.95 / GBP 35.00 Fair scarf DKK 79.95 /
NOK 99.95 / SEK 99.95 / EUR 10.95 / GBP 10.00 Viva dress dkk 359.95 / nok 399.95 / sek 459.95 / eur 44.95 / gbp 37.00
7
Rock Mum
This mum was born to be wild. She is the envy of other kids, who wish their boring
old mum looked and acted as cool as Rock Mum. Her energy and creativity is neverending, and she always holds the coolest kids parties and makes the most creative craft
projects.
Rock mums: Gwen Stefani, Pink, Hilary Duff
Blanket from Fab Goose
Must have top
Heal tank top
Gwen Stefani
Midde jeans
Hilary Duff
Cool top
Soft guitar
by Ferm Living
Gold Dummy by Elodie Details
Falka ring by Pieces
Mother Earth
Words such as natural birth, cloth nappies, organic skincare and breastfeeding are high on
this hippie’s wish list. Mother Earth approaches pregnancy and motherhood instinctively
and creatively – she is relaxed and down to earth. Her style is laid-back, comfortable and
fun, and she chooses organic foods and products when she can.
Mother Earth mums: Kate Hudson, Nicole Richie, Heidi Klum
Nicole Richie
Viola Top
Twister dress
Sasha top
Grace denim skirt
Kate Hudson
Lipbalm by
Rudolph Care
Organic bed linen by
Ferm Living
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Baby Shampoo by Purely
Professional
Neva Bracelet by Pieces
Heal tank top DKK 129.95 / NOK 129.95 / SEK 149.95 / EUR 14.95 / GBP 14.00 Cool top DKK 199.95 / NOK 229.95 / SEK 249.95 / EUR 26.95 / GBP 23.00 Midde slim jeans DKK 399.95 / SEK 459.95 / NOK 399.95 / EURO
49.95 / GBP 45.00 Must have top DKK 229.95 / SEK 249.95 / NOK 269.95 / EURO 29.95 / GBP 25.00 Twister dress DKK 259.95 / NOK 299.95 / SEK 359.95 / EUR 34.95 / GBP 29.00 Sasha top DKK 159.95 / NOK 179.95 / SEK
199.95 / EUR 22.95 / GBP 19.00 Grace denim skirt DKK 379.95 / NOK 429.95 / SEK 479.95 / EUR 49.95 / GBP 43.00 Viola Top DKK 299.95 / NOK 359.95 / SEK 399.95 / EUR 39.95 / GBP 32.00
Viola dress
DKK 359.95
NOK 399.95
SEK 459.95
EUR 49.95
GBP 41.00
Sabine pantyhose
DKK 79.95
NOK 99.95
SEK 119.95
EUR 9.95
GBP 9.00
Soft Floral Rock
Delicate florals, essential denim and soft cotton
tops are at the top of every bump’s hit list this spring.
9
10
Viola topDKK 299.95 NOK 359.95 SEK 399.95 EUR 39.95 GBP 32.00
Vita jeggingsDKK 399.95 NOK 399.95 SEK 499.95 EUR 49.95 GBP 45.00
11
Kiss top
DKK 159.95
SEK 159.95
NOK 179.95
EURO 19.95
GBP 16.00
Midde jeans
DKK 399.95
SEK 459.95
NOK 399.95
EURO 49.95
GBP 45.00
12
Una dress
DKK 199.95
NOK 229.95
SEK 259.95
EUR 26.95
GBP 25.00
13
get the look
Follow our step-by-step guide to create Spring’s hottest make-up look.
1
Apply foundation to your
face and blend to your jaw
line, down to your neck.
2
3
54
7
Apply a soft beige to the lid and blend up into the
crease of the eye.
Add a little highlighter to the
inner corner of the eye.
6
14
Finish with a layer of mascara.
A soft pink blusher is a perfect way of adding a fresh
glow to your cheeks.
Define lashes with a brown eyeliner at the
base and blend onto the eyelid.
For long-lasting lip colour use a lip stain before
applying lipstick.
15
brand new beat
Interview
Julie, surrounded by her other passion in life: music.
We caught up with the Danish singer and my pregnancy wouldn’t have been able to Do you have any beauty or training tips?
Julie Berthelsen to talk about her cope with it.
“The most important thing is to listen to your
pregnancy and her expectations to
The most difficult thing was keeping it a se- body. In the beginning, I constantly had a bad
her new role as mum.
How have you experienced your
pregnancy so far?
cret. I wanted to wait until after the magic 12
weeks had passed to tell everybody –
particularly the press – as I didn’t want them
to report it if something went wrong with my
pregnancy.
“- All in all, it’s been fantastic.
That must be the word that covers it “over- Initially, I found it really difficult to accept
all”.
that my body would have to go through such
a major physical change. That I would get big
Emotionally, it was a really hard beginning – and heavy. I’m not exactly a little sylph by
two weeks after I found out I was pregnant, nature, so I knew that I would put on a lot of
my father became seriously ill, was rushed to weight. And in the world I work in, everybody
hospital and almost lost his life.
notices what you look like.”
I didn’t lose my father – but if I had, my body
16
conscience about not exercising.
Now exercise is back on my agenda.
I definitely recommend light exercise. Your
body feels better, you reduce your fluid levels
and swelling and it makes you feel lighter.
Take care with additives and chemicals.
Like many other women who are pregnant for
the first time, I began to get “stressed” about
things and felt that I had to change everything in my life and suddenly become 100%
organic.
Well, do you know what? Everything in moderation – I wouldn’t want to have a child with
multiple allergies who wouldn’t have a chance How would you describe your style?
to develop antibodies for himself.”
“What I like best are different, delicious tights
“I am really pleased with the clothes from with vests, tunics, knitwear or denim dresses/
mama·licious – they are ideal for exercising, cardigans on top and accessorised with scarves
everyday wear and festive occasions.
and/or jewellery. Long boots in leather or fur
It’s incredible how you find out that mater- complete my everyday look. For parties, I ofnity wear is a necessity. I just can’t get into ten wear a dress and a pair of elegant shoes,
my leggings and tights any more and they’re nylons or thin leggings. I also really love oneuncomfortable, so it’s great that you can get piece suits, both for everyday wear and parthem made specially for pregnant women by ties/concerts.”
mama·licious. They fit perfectly and there’s
plenty of room for my tummy.”
What is an absolute must have when you
are pregnant?
Visiting her native Greenland.
How are you preparing to give birth?
How will you combine your new life as a
mother with your career in music?
“That has naturally been part of my thoughts
and worries. What a life, eh? A life without a
regular income, without a safety net, without
a maternity scheme. I can console myself with
the fact that I’m not alone, but in a happy,
wonderful relationship with my dream man,
delighted that I’m expecting my first baby. I
am grateful for the fact that I can work all
out while I’m pregnant, can save up for when
I have my baby and I am fortunate enough
to have plenty of work. But there is no doubt
that this will be a travelling baby who will often go to work with me, all over the place.”
“I think there are quite a few things. Super
body products and oils are a must. It’s just
wonderful being able to bathe often and smell What are your plans for the near future?
great when you perspire all the time, feel
heavy and puffed up.
“I am giving theatre concerts in Denmark
that last seven weeks.
“I have fallen in love with MamaMio products, Then I will be giving 18 Christmas concerts
Origins’ foot cream, Tiger Balm and almond for children.
oil. Tiger Balm is good for the joints around I end the year with a TV show, “Christmas
my pelvis and hips. Almond oil helps when my greetings to Greenland”, which I am hosting
tummy itches.
(in all my abundance this year), for the twelfth
Otherwise, I think it’s important to find year running.
clothes you feel attractive in – especially
Then I will take maternity leave and my
mama·licious clothes. There are loads of boyfriend and I will be taking a ten-day
good stretchy styles in the collections and I Christmas holiday in Sri Lanka.
wear them at home a lot, they are definitely Sheer luxury!
a must.”
January will be the month when I do some serious shopping for baby clothes and things in
the January sales and then I’ll just be taking
“From the beginning, I have felt care of myself until I have my baby about the
an unforgettable happiness. I am beginning or middle of February.”
“I am at a stage where thinking about giving
birth is terrifying. I’m really scared about it
at present.
I would like to do as they recommend. Give
birth in the “right way” as far as possible and
breast feed as much as I can, if I can. I’m go- proud, I’m looking forward to the
ing to make sure I keep in shape by taking up event and I am twice as much in love
pregnancy yoga.
with my boyfriend!”
But I still know nothing about giving birth,
which will probably be the hardest, craziest
and most challenging experience I have ever
Is there anything you are worried about in
had.
It’s fascinating, exciting and frightful all at connection with your pregnancy?
the same time.”
“I worry about so many things! And I think
that women worry enough as it is! Phew! In
Do you have an amusing story about your the beginning, I worried about the changes to
tummy?
my body.
Now it’s “is the baby OK?” – worries that
“Well, my tummy is growing and there is never seem to go away. And now when both
something new each week.
scanning sessions have shown that everything
My boyfriend and I can’t help laughing a bit is as it should be, I worry about the things
at my navel – it has begun to be more open that can’t be seen – can the baby hear, sense,
and “prominent”. It looks stupid!
see and so on.
Later in the day, I get really swollen around
my stomach, so I do look funny when I walk But I am so happy. I can feel my baby every
the dog in the evening in my white padded day now and I get an indescribable feeling of
jacket. My boyfriend calls me the snowman!
happiness. I am really looking forward to
I don’t know quite how amusing that actually seeing him, touching him, kissing him, nursis! Laughs.”
ing him, looking after him – more than any
thing else!”
Julie and her boyfriend glam it up on the
red carpet.
17
Bump Basics
Finding pregnancy essentials can be a daunting task.
But mama·licious makes it easy. With clothing tested on pregnant women at least three times before being produced, we’re certain
each style fits well, is comfortable and made from quality fabrics. As your body changes over the next nine months, we guide you
to essential maternity wear that will make sure you – and your bump – look and feel great!
2
1
Never underestimate the power of great-fitting
basics: soft cotton underwear that accommodates
your burgeoning belly and allows your skin to
breathe.
3
Keep it simple with a soft
jersey dress. The fabric gently
clings to your curves,
accentuating your new-found
femininity.
4
A well-cut pair of trousers is a great
investment and will, with a little
luck, last the duration of your
pregnancy and effortlessly take you
from day to night.
TIP!
A fitted tank top is the perfect cover up
and goes with anything.
Wear with jeans and a knit for a cool
daytime look.
Don’t be tempted to buy larger clothing sizes
than normal. Go for a selection of key styles
in maternity wear in your normal clothing
size. Our styles are specially cut to fit your
growing tummy and bust.
A long-line button front cardigan is a
perfect comfortable cover up.
6
5
Accessories add interest.
A scarf can pep up any outfit and shift
focus from your bump to your face, and
belts are a great way of accentuating
your new found form.
Juhldal Oil
It is fantastic and can be used as a body lotion, belly oil and a make-up
remover or as baby care as it’s free from synthetic perfumes, parabens
and artificial colouring.
A must have in every toilet bag. Absolutely natural – naturally!
1// Heal tank top DKK 129.95 / NOK 129.95 / SEK 149.95 / EUR 14.95 / GBP 14.00 2// Milly Hotpants DKK 79.95 / NOK 99.95 / SEK 129.95 / EUR 10.95 / GBP 10.00 Milly Feed Me singlet DKK 159.95 / NOK 199.95 / SEK 229.95 / EUR
21.95 / GBP 21.00 3// New Amona slim jeans DKK 359.95 / NOK 399.95 / SEK 449.95 / EUR 44.95 / GBP 41.00 Jude pant DKK 359.95 / NOK 379.95 / SEK 399.95 / EUR 44.95 / GBP 40.00 4// Felicity Feed Me dress DKK 259.95 / NOK 279.95
SEK 299.95 / EUR 34.95 / GBP 33.00 5// Elonora Double belt DKK 129.95 / NOK 149.95 / SEK 159.95 / EUR 16.95 / GBP 18.00 Elonora fake suede belt DKK 129.95 / NOK 129.95 / SEK 159.95 / EUR 16.95 / GBP 14.00 Fair scarf DKK 79.95
NOK 99.95 / SEK 99.95 / EUR 10.95 / GBP 10.00
18
ABSOLUTE
MUST HAVES
HEAL TOP
DKK 129.95 NOK 129.95 SEK 149.95 EUR 14.95 GBP 14.00
19
julia feed me dress
dkk 359.95 / nok 399.95
sek 459.95 / eur 49.95
gbp 41.00
Colour me
Blue
Step in to spring’s electric shades of blue for a fresh,
fun and feminine look.
20
1
Chanel blue eye shadow
Add a little water for a more
intense colour.
2
3
fanto top
dkk 299.95 / nok 259.95
sek 279.95 / eur 29.95
gbp 26.00
4
disa twin bag
by pieces
kaluhna cardigan
dkk 299.95 / nok 349.95
sek 379.95 / eur 39.95
gbp 32.00
La Roche Porsay
Softens and hydrates the
skin.
Ole Henriksen
A three-step skincare system to enhance and renew.
1// Michelle top DKK 259.95 / NOK 299.95 / SEK 359.95 / EUR 34.95 / GBP 29.00 Grace denim skirt DKK 379.95 / NOK 429.95 / SEK 479.95 / EUR 49.95 / GBP 43.00 Elonora fake suede belt DKK 129.95 / NOK 129.95 / SEK 159.95 / EUR
16.95 / GBP 14.00 2// Many denim dress DKK 299.95 / NOK 359.95 / SEK 399.95 / EUR 39.95 / GBP 35.00 Sabine pantyhose DKK 79.95 / NOK 99.95 / SEK 119.95 / EUR 9.95 / GBP 9.00 3// Emily dress DKK 299.95 / NOK 329.95 / SEK 359.95
/ EUR 39.95 / GBP 35.00 4// Kisser top DKK 259.95 / NOK 299.95 / SEK 359.95 / EUR 34.95 / GBP 29.00 New amona jeans DKK 359.95 / NOK 399.95 / SEK 449.95 / EUR 44.95 / GBP 41.00
21
we love jeans
slim fit
Our slim fit jeans are perfect
for wearing with loose tops
to balance your frame.
Slim fit sits close and
emphasizes your legs.
Didde slim jeans
DKK 559.95 / NOK 599.95
SEK 649.95 / Eur 69.95
GBP 62.00
Malene My slim jeans
DKK 399.95 / NOK 459.95
SEk499.95 / Eur 54.95
GBP 45.00
Gwen slim jeans
dKK 559.95 / NOK 579.95
SEK 649.95 / eur 69.95
GBP 65.00
regular & anti-fit
New Dionne regular jeans
DKK 359.95 / NOK 399.95
SEk 449.95 / Eur 44.95
GBP 41.00
Grace anti-fit jeans
DKK 399.95 / NOK 459.95
SEK 499.95 / eur 54.95
GBP 45.00
Giana regular jeans
DKK 449.95 / NOK 499.95
SEk 549.95 / eur 59.95
GBP 50.00
Soft, supple and so
comfortable. Super smart with
close-fitting tops that enhance
your bump and give your look
personality.
Jole regular jeans
DKK 449.95 / NOK 499.95
SEk 549.95 / eur 59.95
GBP 50.00
jeggings
Hot slim jeggings
DKK 359.95 / NOK 399.95
SEK 399.95 / eur 44.95
GBP 41.00
Vita jeggings
DKK 399.95 / NOK 399.95
SEK 499.95 / eur 49.95
GBP 45.00
22
Jeggings are jeans and leggings
made from soft yet strong elasticated
cotton allowing you to breathe and
move easy. Perfect when worn with
tunic tops or shirts for an easy
bohemian look.
Buy
a pair of
jeans
*
and get a
tank top
tank top
dkk 129.95 / nok 129.95
sek 149.95 / eur 14.95 / gbp 14.00
All prices are recommended retail prices.
new amona jeans
dkk 359.95 / nok 399.95
sek 449.95 / eur 44.95 / gbp 41.00
Find a store near you at mamalicious.com.
*This campaign is valid from 1st to 23rd of December 2011 or while supplies last. The offer is only valid with Amona jeans.
23
Embrace your body and mama·licious’ spring collection and slip into feminine
dresses in warm tones, easy denim daywear and sleek slip-on styles.
24
Viva topDKK 299.95 NOK 359.95 SEK 399.95 EUR 39.95 GBP 32.00
25
Aslau dressDKK 399.95 NOK 459.95 SEK 499.95 EUR 54.95 GBP 45.00
Sofia pantyhose
DKK 99.95 NOK 119.95 SEK 129.95 EUR 12.95 GBP 12.00
26
Melissa topDKK 199.95 NOK 229.95 SEK 249.95 EUR 26.95 GBP 23.00
Stream jeansDKK 399.95 NOK 399.95 SEK 459.95 EUR 49.95 GBP 48.00
27
Melanie topDKK 199.95 NOK 229.95 SEK 259.95 EUR 26.95 GBP 21.00
28
Sandra topDKK 229.95 NOK 249.95 SEK 279.95 EUR 29.95 GBP 26.00
Grace skirtDKK 379.95 NOK 429.95 SEK 479.95 EUR 49.95 GBP 43.00
Cille topDKK 199.95 NOK 229.95 SEK 259.95 EUR 26.95 GBP 23.00
Sandra topDKK 229.95 NOK 249.95 SEK 279.95 EUR 29.95 GBP 26.00
Grace antifit jeans
DKK 399.95 NOK 459.95 SEK 499.95 EUR 54.95 GBP 45.00
Beverly trenchcoatDKK 499.95 NOK 559.95 SEK 599.95 EUR 69.95 GBP 60.00
29
30
Katrine dressDKK 359.95 NOK 399.95 SEK 459.95 EUR 49.95 GBP 41.00
Sabine pantyhoseDKK 79.95 NOK 99.95 SEK 119.95 EUR 9.95 GBP 9.00
for mums to be
At some point during your pregnancy, you’re bound to end up on
the sofa with your laptop on your knee. Check our blog to learn more
about the world of mama·licious: From behind the scenes, stories from
pregnant woman and new mums, make-up tips and tricks, fashion
inspiration, videos and more. Meet us on Facebook or vist our online
shop to update your pregnancy look.
mamalicious.com
31
Scan with your smart phone to see
our mama blog or visit us at
worldof.mama-licious.com
Front page image:
Viva dress DKK 359.95 / NOK 399.95 / SEK 459.95 / EUR 44.95 / GBP 37.00
For more information please call Bestseller:
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France: +331 53 25 13 70
© mama·licious. All rights reserved.
Listed prices are RRP (Recommend Retail Prices) and are correct at time of print. mama·licious cannot be held responsible for misprints, incorrect information and out-of-stock items.