2016 MEDIA KIT

2016
MEDIA KIT
PRINT & DIGITAL
The Leader in Regional Sports Media
ABOUT OUR MAGAZINE
The premier regional hockey magazine in the country
Inspiring. Insightful. Informative. Now in its sixth year, New York Hockey Journal delivers
an amazing reader experience to connect our hockey community like no other platform.
The magazine caters to knowledgeable, dedicated, passionate hockey players, parents,
coaches, fans and decision-makers. Our team of experienced and authoritative writers and
photographers covers every level of the sport — from the preps to the pros.
The digital edition: A whole new game
NYHockeyJournal.com
New York Hockey Journal has seen an explosion in readership with our innovative digital platform,
launched in 2013. The digital edition includes dynamic, bonus content, including our exclusive NHL New
York/New Jersey Digital Directory. Our digital edition has more than 15,000 subscribers and reaches
every major decision-maker in the hockey industry in the region and beyond. Our reader engagement rates
are much higher than industry standards, and readers click more than 1,000 advertising links each month.
Combined print/digital readership
Distribution
READERSHIP: New York Hockey
Journal has a combined circulation
of 30,000, including 20,000 print copies
and 10,000 digital subscribers.
The print
edition of
every issue
of New York
Hockey Journal
is available
free in racks
branded with our logo and
placed in the main lobbies
of rinks and training facilities
and at the checkout counters
and main doors of all hockey
equipment retailers, where
our loyal readers seek out and
pick up every issue.
AUDIENCE: NYHJ is aimed directly
at the key audience hockey brands
want to reach: hockey consumers.
Our content and platforms are geared
to a target audience of players and
parents, plus coaches and major
decision-makers at all levels.
FREQUENCY: New York Hockey
Journal is published 12 times a year.
Advertising contact: Eric Seamans | 617-773-9955, ext. 222 | [email protected] | NYHockeyJournal.com
EDITORIAL CONTENT
Compelling features and content from across the region’s rinks
New York Hockey Journal reaches every age demographic by covering every aspect of hockey in the region,
including top prospects, recruiting, prep and high schools, colleges, pros and beyond:
 WOMEN’S HOCKEY
 THE HOCKEY MAVEN: Column by Stan Fichler
 JUNIORS
 NEW YORK RANGERS  NEW YORK ISLANDERS
 PREP AND HIGH SCHOOLS:
 NEW JERSEY DEVILS  BUFFALO SABRES
Monthly features in the magazine
 NHL NEW YORK/NEW JERSEY:
 THE HOCKEY MOM:
New York and New Jersey natives in the NHL
Monthly column geared to hockey parents
 PROSPECTS PULSE:
 THE GOALIE GURU
Profiles of the region’s NHL draft prospects
 HOCKEY NUTRITION
 DIVISION 1 COLLEGES: Coverage of ECAC Hockey
 HANGIN’ OUT WITH …
and Atlantic Hockey (plus recruiting lists)
Q&A with pro, college players and amateur players
 DIVISION 3 COLLEGES
What advertisers say about NYHJ
‘We have experienced great results and
excellent value in our advertising with New
England Hockey Journal and New York Hockey
Journal. These publications have definitely
helped us reach our targeted audience in these
important hockey markets.’
— Steve Sutherland, director and GM, True Hockey
‘The Tri-State area is a
powerhouse of hockey
activity. New York
Hockey Journal
understands this market,
and for many years, they
have done an excellent
job of helping us reach these customers.’
Exclusive NYHJ buyer’s guides
NEBJ highlights key equipment categories with special
buyer’s guides, giving advertisers an opportunity to
present their products directly to hockey consumers:
• JANUARY:
Performance apparel
• FEBRUARY:
Protective equipment
• JUNE: Hockey jerseys
• JULY: Goalie gears
• AUGUST:
Hockey skates
• SEPTEMBER:
Helmets/facial protection
• OCTOBER:
Hockey gloves
• NOVEMBER:
Backyard rinks
• DECEMBER:
Hockey sticks
— William Schuessler, Wissota Skate Sharpeners
‘We have had a tremendous
experience in working with
Seamans Media and New
York Hockey Journal. There is
such value in working with a
media company like this and
we continue to see results
each and every season. New
York Hockey Journal has been a huge part in the
growth of our brand and continues to help us
reach our hockey audience.’
— Erik Nates, Erik Nates Euro Hockey
Advertising contact: Eric Seamans | 617-773-9955, ext. 222 | [email protected] | NYHockeyJournal.com
ADVERTISING RATES
Premium placements in print and digital editions
CENTER SPREAD . ....................... $6,399
TWO-PAGE SPREAD .................... $5,699
FRONT-COVER STRIP* . .............. $2,999
* All print-edition cover ads are printed
on high-grade 80-pound glossy wrap
BACK COVER* .............................. $4,399
INSIDE FRONT COVER* .............. $4,399
INSIDE BACK COVER* ................ $2,999
Combined print and digital rates
All rates are net and based on full-color ads and are
per-issue prices. All digital ads include hyperlink.
SIZE/FREQUENCY
FULL PAGE
HALF PAGE
QUARTER PAGE
EIGHTH PAGE
1x
$2,899
$2,099
$1,259
$769
3x
$2,799
$2,059
$1,199
$749
5x
$2,699
$2,019
$1,139
$729
7x
$2,549
$1,959
$1,079
$709
9-10x
$2,449
$1,899
$999
$689
DIGITAL ONLY
TWO-PAGE SPREAD
1x
$2,899
3x
$2,839
5x
$2,779
7x
$2,699
9-10x
$2,599
Digital edition presenting sponsor
u
Video ads
 Add a video to your ad
to provide a rich digital
media experience right
inside the digital edition.
 $350 per issue
NYHJ Hockey Camp Guide
 Two bonus 2-page spreads (to run in succession
or in different sections of the magazine)
 Intro advertisement on homepage opposite cover
(see above), including “Presented by” tagline
 Horizontal banner ad at top of ALL desktop pages
 Vertical skyscraper ad at right of ALL desktop pages
 Banner ads on mobile devices
LIMITED TO ONE PRESENTING SPONSOR PER ISSUE.
 $4,500 per issue
 Includes a listing
in our annual April
camp guide in the
print and digital
editions, as well
as digital editions
throughout the year.
The camp guide
also is promoted
on the introductory
page of the digital
edition and accessible
at our dedicated link
at NYHockeyJournal.com/camps.
 $599 per year
Advertising contact: Eric Seamans | 617-773-9955, ext. 222 | [email protected] | NYHockeyJournal.com
ADVERTISING SPECS
Print and digital magazine advertising specifications
We offer an array of compelling ad spaces to effectively deliver your message — from expansive
two-page spreads and full-page canvasses to smaller opportunities to fit any budget.
Full-page
Two-page spread
(w/bleed)
(with bleed)
10 7/8”
x 13 7/8”
21 3/4” x 13 7/8”
(21.75 x 13.875)
(10.875 x 13.875)
PLUS: Add 1/4-inch bleed on all sides
PLUS: Add 1/4-inch
bleed on all sides
Half-page
horizontal
9 7/8”
x 6 1/4”
Half-page
vertical
Half-page
vertical
4 7/8”
x 12 7/8”
5 1/4” x 13 7/8”
(skyscraper)
(9.875 x 6.25)
(4.875 x 12.875)
Quarterpage
vertical
4 7/8”
x 6 1/4”
(w/bleed)
(5.25 x 13.875)
PLUS: Add 1/4-inch
bleed on three sides
Quarterpage
horizontal
9 7/8” x 3”
(9.875 x 3)
Cover strip
(w/bleed)
10 7/8” x 1 1/2”
(10.875 x 1.5)
PLUS: Add 1/4-inch
bleed on sides
and bottom
Eighthpage
horizontal
4 7/8” x 3”
(4.875 x 3)
(4.875 x 6.25)
Advertising contact: Eric Seamans | 617-773-9955, ext. 222 | [email protected] | NYHockeyJournal.com