Welcome to FuzziBunz®
Transcription
Welcome to FuzziBunz®
Welcome to FuzziBunz® Thank you for your interest in retailing FuzziBunz in CANADA! FuzziBunz is a Non‐Resident Importer for Canada through Fedex which means we can import you a great product at a great price without the hassle of YOU having to import from the United States. What this means for you is you simply order product and have it delivered to your door. No duty to fool with, no customs brokers, no outrageous brokerage fees – not even tax. We are going to handle all of that for you. Whats more… we are able to give very competitive MSRP and Wholesale prices! With a reduced MSRP that is highly competitive in both the USA and Canada and a cost price of nearly 45% margin for retailers FuzziBunz can be your number one seller and profit generator for your store. We ship all orders to Canada via Fedex with reasonable rates and a handling / brokerage fee will be assessed on each. Of course you can file at years end to recoup your 5% tax – as that is worked into your cost price. Simple? We think so and hope that you will too. We cannot wait to finally see the FuzziBunz market in Canada expand and grow! If we can answer any questions for you regarding this process or the information found in this Retailer Kit we are happy to do so anytime. Sincerely, The FuzziBunz Team 1 TABLE OF CONTENTS Breakdown of Ordering Process for Cana Why Become a FuzziBunz Retailer Retailer Testimonials Product Catalog and Description Wholesale Price List Opening Order Suggestions How to Place an Order Frequently Asked Questions Retailer Rewards Program Customer Rewards Program Tools for Success 2 How This Works? o Place your order through www.fuzzibunzretailers.com o You pay shipping and a modest brokerage fee (average $15 per order) o We ship your order to your door o At years end we will supply you with a statement for you to redeem your 5% tax paid. Why This Works? o Your price you see on your order form already includes 18% duty and 5% tax o We ship your order to Fedex in Canada, it clears customs, then it is sent to your door o We pay the 18% duty and 5% tax to Fedex Non‐Resident Importer program and they pay them to the appropriate federal entities o We are required to keep very detailed records on all Canadian transactions and do (lots of paperwork for FuzziBunz – none for you) 3 WHY CHOOSE FUZZIBUNZ? We know you have many choices when it comes to what diaper brand(s) to carry. We thank you for considering making the choice to carry FuzziBunz®. Here are some reasons you should consider choosing FuzziBunz: • • • • • • • • • • No Manufacturer Competition. FuzziBunz® does NOT sell direct. All products are sold by trusted retailers like you without worry of competition from the manufacturer. Innovation. FuzziBunz® provides continual innovation with new products and marketing specials coming out at least quarterly. Profitable. FuzziBunz® helps you make money. Some of our retailers have told us our margins are the best in the business! Learning. FuzziBunz® has created FuzziBunz University, a crash course in cloth diapering, business, marketing and more. Easy. FuzziBunz® provides an online Retailer Resource dedicated to providing retailers with current graphics, photography, product copy and more! It’s easy to find exactly what you need when you need it. Rewards. FuzziBunz® offers a FuzziBunz Retailer Rewards program where retailers earn points towards prizes and special discounts. Complimentary Listing. Every retailer gets a complimentary listing of its website or store on FuzziBunz.com, a highly trafficked website for cloth diaper users and seekers. Top-Notch Service. FuzziBunz® provides top-notch customer service to retailers and directly to consumers so you don’t have to. Ongoing Marketing. FuzziBunz® invests in continuous marketing, PR, advertising, social media efforts and more to help promote greater interest, knowledge and consumption of cloth diapers. Ongoing Promotions. FuzziBunz offers monthly customer promotions to help you sell more diapers and make more money! 4 Don’t take our word for it. Let’s hear what some of our retailers have to say about FuzziBunz: Instantly Recognizable Name “FuzziBunz was instrumental in jump-starting my business because of its instantly recognizable name and reputation; it defines cloth diapers almost like “Kleenex” came to define tissue paper. Also, FuzziBunz is renowned for its fit, function, innovation and quality, all hallmarks of a hit product and all things that help our business operate.” Meredith Abney, GoGo Natural http://www.gogonatural.com/ Highest Profit Margins in the Industry “The FuzziBunz team has been supportive of my business and has gone out of its way to help me become successful. The profit margin is one of the highest in the industry and the recent promotions have definitely increased traffic to my website – adding additional revenue as a direct consequence.” Angela Powell, BumRite Cloth Diaper Company, www.bumritediapers.com The Diaper that Started It All! Nicki Maynard of Nicki’s Diapers has been a FuzziBunz fan and retailer from the start. “I decided to start selling a handful of my favorite products out of my basement closet. FuzziBunz was one of my first product lines,” Nicki says. “FuzziBunz started as one of my best sellers and now, over eight years later, it remains one of my best sellers!” Nicki adds that because FuzziBunz are so soft and cute – and well-known too – that they are really easy to sell. “Over the years FuzziBunz has grown to be one of the most recognized and trusted brands in the cloth diapering industry. FuzziBunz was the first pocket diaper… need I say more!?!” she says. “My customers love FuzziBunz and I love selling them too because I can stand behind the product and make money at the same time. “ Nicki Maynard, Nicki's Diapers, www.nickisdiapers.com 5 Our Products FuzziBunz Perfect Size The original product that started it all ‐ the FuzziBunz® Perfect Size Diaper just may be one of the trimmest fitting cloth diapers around! If you want a diaper that offers a little adjustability but requires no fuss adjustments, then go with the tried and true, award‐winning FuzziBunz® Perfect Size diapers! Just stuff the pocket of these diapers with an absorbent cloth and your baby is ready to go! The highest quality most affordably priced sized pocket diaper on the market today. FuzziBunz One Size Elite The newest patent pending addition to the FuzziBunz family of products – a newly engineered, high tech diaper utilizing nano‐technology and a streamlined design that makes the already high demand very high functioning One Size diaper from FuzziBunz even better! Less leaking, faster drying fleece and trimmer fit makes this a must have unique addition to any diaper line. FuzziBunz Diaper Talk Series (limited edition) Adding fun to function the Diaper Talk series from FuzziBunz is a constantly rotating (every 4 months) of different designs that “speak” such as “cloth is cool” or “Peace begins with ME” this will keep your customers coming back to always check out what is new from FuzziBunz. FuzziBunz Trickle Free Trainers What would a diaper line be without the next step of potty training products? Trickle Free trainers make the potty learning process a little bit easier for parents and a whole lot of fun for toddlers. Our designs incorporate never seen before designs that are fun and encouraging that will encourage toddlers to put on their “big girl or boy” undies while allowing accidents to be easily cleaned up and changed out. Minky material allows for maximum absorbency and comfort. 6 Special Needs FuzziBunz has always been a company that has provided for special needs children. We have specialty sizes and a larger size of our training pants to fit children with special needs such as our XL and XXL diapers and our size Large training pants Diaper Inserts What is a diaper insert? FuzziBunz diapers are pocket diapers that require some form of absorbency be inserted into the pocket. FuzziBunz has THREE different types of inserts to offer customers for every taste and budget. Micro Fiber – the most commonly used material for inserts due to its absorbency and cost. Organic – For those who want absorbency without the synthetic feel of micro‐fiber we have an organic line of insert in both Perfect Size and One Size 3 packs Minky Inserts – The newest line of insert is our Minky Insert, which now comes standard in the One Size Elite. High filament fibers allow for a super trim fit while not sacrificing absorbency. Minky is also anti‐microbial and stains less than Micro‐ fiber. ACCESSORY PRODUCTS Carrying the full line of products from FuzziBunz will not only increase your sales, they will help you provide parents with a onestop shop for all of their diapering needs! Wonder Wipes – a must have accessory for any FuzziBunz diapering parent. Fleece on one side and organic cotton on the other makes cleaning up even the worst messes a breeze and allows for a 100% reusable diapering experience. Zipper Diaper Totes – No worries going out and about in cloth – these convenient color‐coordinating totes make bringing back a diaper home to wash simple and sanitary. Hanging Diaper Pail – One of our best selling accessories makes the clean up process quite a bit easier. Store dirty diapers in this waterproof bag that hangs on 7 any hook or door knob and simply unzips diapers into the washer and washes right along with it. No more diaper pail washing or dumping nasty water. Changing Pads – A very comfortable addition to the diaper line. Our changing pads not only color coordinate with the rest of the diaper stash they are large enough to fit over a car seat and easily go into the wash for clean up! FuzziBunz Diaper Detergent – A long time challenge for FuzziBunz and other pocket diapers has been the cleaning! Using the wrong washing detergent or routine can really cause problems. Problem solved! FuzziBunz Diaper detergent was formulated specifically for pocket diapers to get them super clean with zero residue. A no mess, no fuss product for any parent using pocket diapers. FOR WOMEN FuzziBunz have been around for almost 12 years and for about that long moms have longed for products just as comfortable for them as they were for their babies. Nursing Pads – One of our best selling accessories behind our wonder wipes are our leak free, stay dry breast pads for nursing moms. Super absorbent, comfortable and discreet under clothing Comfort Pads – For those that choose to take reusable to the next level – we offer the most comfortable reusable menstrual pads on the market. A layer of fleece lets moisture pass through allowing for utmost comfort and dryness while an absorbent and waterproof layer prevents leaking. Great for post‐partum moms! This product is currently pending FDA Approval 8 New Canadian MSRP & Wholesale Price List FuzziBunz Wholesale Price is an ALL Inclusive Price including Duty and Tax Your FuzziBunz will ship directly to your door with no added work required Brokerage and Shipping are separate MSRP Price Perfect Size - XS $15.95 $8.61 Perfect Size -Small $16.95 $9.23 Perfect Size - Medium $17.95 $9.84 Perfect Size - Large $18.95 $10.46 One Size Elite $21.95 $12.30 Diaper Talk One Size Elite $23.95 $13.53 Swim Diapers $18.95 $10.33 Training Pants - White - Small $17.95 $9.84 Training Pants - White - Medium $17.95 $9.84 Training Pants - White - Large $19.95 $10.46 Training Pants - Prints - Small $21.95 $12.30 Training Pants - Prints - Medium $23.95 $13.53 Training Pants - Prints - Large $23.95 $13.53 Microfiber Insert – Perfect Size - S 3pk $9.95 $5.54 Microfiber Insert – Perfect Size – Med/Lrg 3pk $10.95 $6.15 Microfiber Insert – One Size - S 3pk $9.95 $5.54 Microfiber Insert – One Size – Med/Lrg 3pk $10.95 $6.15 Organic Insert – Perfect Size - S 3pk $19.95 $11.07 Organic Insert – Perfect Size – Med/Lrg 3pk $21.95 $12.92 Organic Insert – One Size - S 3pk $18.95 $11.07 Organic Insert – One Size – Med/Lrg 3pk $21.95 $11.69 Minky Insert – Perfect Size - S 3pk $12.95 $7.38 Minky Insert – Perfect Size – Med/Lrg 3pk $13.95 $8.00 Minky Insert – One Size - S 3pk $12.95 $7.38 Minky Insert – One Size – Med/Lrg 3pk $13.95 $8.00 Wonder Wipes – 10pk $15.95 $9.23 Zippered Totes $12.95 $7.38 Hanging Diaper Pails $21.95 $12.30 Breast Pads – 6pk $11.95 $6.77 Changing Pads $11.95 $6.77 9 Placing Your Order We here at FuzziBunz know how busy people are in today’s business world – so we have made the order placement process as simple as possible. First Order – Your first order will be placed by our Sales office. Once you make the decision to carry the line and have decided on what products you would like to start with, we will gladly help you place your first order. This way we can give you the discount for volume and make sure that everything is placed correctly. We will then at this time activate your account and give you access to our Resource Center. Retailer Resource Center – Post opening order placement this is where you will find everything you need to sell FuzziBunz including the self‐service ordering system. You will have a username and password and access to all marketing materials as well for both online and physical stores. Shopping Cart ‐ Our online wholesale shopping cart will show current inventory and any backordered products so that you can order what you need at any time of day. No waiting for a sales rep to call you and no faxing. It’s that simple. Getting Started – If you have read through the Retailer Kit and have decided to take the plunge into FuzziBunz Land please email [email protected] and a representative from our company will contact you to place your first order. 10 Frequently Asked Questions Q. What is your minimum order? A. Our initial buy in order is $500 dollars. It is very difficult to begin selling the products with anything less than that. We have 14 color choices so we encourage you to at the very least, order three of each in the One Size. This is the base amount a retailer can start with to begin their inventory. Recurring orders are only $150.00. But please consider that there is a $15 brokerage on each order regardless of size so it is in your best interest as a Canadian Retailer to order in volume. Q. What are your hottest selling items? A. All of our products sell very well, however the One Size diaper is our best selling product. Our best‐ selling colors are Apple Green, Choco Truffle, Watermelon, Buttercream, Kumquat and Mint. Q. Do you offer terms? A. We do not offer terms. However after a 6 month period you can apply for net 15 terms. This does not guarantee that you will be granted terms, it is on a case‐by‐case basis. Any terms account must have a credit card on file with us in the case of delinquency of more than 10 days. Q. What are your shipping times and cost? A. We offer FedEx shipping to Canada only. Our shipping prices include the discounts we receive from FedEx so that we can offer you the best prices. Your order will automatically calculate shipping cost when placing your order. For any back ordered or out of stock product shipping times may range from 5‐15 days and an ETA is given upon order placement. Q. How are returns and warranty issues handled? A. We here at FuzziBunz do not feel that our retailers should be stuck handling what may be a product issue on our end. Therefore, we handle all returns in house. Given that our product has a full ONE YEAR warranty, we encourage you to send the customer to our website to fill out our RMA and we will replace the product and offer any customer / product support that may be needed. Selling FuzziBunz should be a stress free experience for you. 11 Q. Do you do volume discounts? A. Canadian retailers are giving the lowest possible wholesale price to be able to offer competitive rates on the wholesale and retail levels. On occasion we may offer coupons and incentives. Q Will I have access to graphics and marketing materials? A. Yes, we have a Retailer Resource center where all product graphics, store displays, posters, marketing materials, brochures etc can be viewed and ordered. We also provide website copy and other informational resources to help you best sell and market the product. Q. Can I sell on EBay, Amazon or any other third party website? A. We do require that our online retailers have their own stores. If you have a substantial business with either an EBay store or Amazon we require a signed contract that you will abide by the terms, conditions and pricing structures before we can allow any third party sales of the products. 12 Retailer Rewards Program Our points system is designed to help savvy business people quickly move up in status and profit margin from Pearl to Ruby – we are happy to show you how! In fact you will get 100 points just for opening an account with us within 60 days! Easy! Point Levels These are the pricing levels and how they relate to your points. Pricing levels ONLY pertain to US Retailers – pricing will not effect Canadian Retailer however all of the other perks will. Status Points needed Special Perks Pearl 0‐1000 Level 1 Pricing Ruby 1,000 – 10000 Level 2 Pricing Priority Ordering Emerald 10000 – 50000 Level 3 Pricing Priority Ordering Discounted Shipping Diamond 50000 + All of the above plus Free Shipping Exclusive Advertising Opportunities Other Perks from Points o 3 Free Trips to New Orleans given away each year o Prime Listings on FuzziBunz.com and other areas of the website to generate more traffic to your website o Inclusion in Advertising Co‐ops sponsored by FuzziBunz o Quick Tips to Achieving your Maximum Point Potential o o o o Carry as many product lines as possible – don’t limit yourself to the One Size only – this will limit the amount of SKUs you can earn points on Take advantage of accessories – these are lower priced items that add to your points total quickly Order in the specified quantities to maximize your points even if only at 3 Take advantage of “Bonus Points” and “Double Points” when they are offered they add up FAST! 13 Customer Rewards Program Not only do we believe in rewarding Retailers for carrying our product, we also reward Customers! Customers that purchase product (diapers or accessories) have a change with each product to enter their unique serial number in their products for a chance to win some pretty significant prizes. How does this help you sell more products? Because it adds fun to the diaper buying process! People love to win prizes and qualify for free stuff. How does it work? People purchase our products from you and go to our website to enter in their unique code found on a sticker in their products – its that simple. What do you do? All you do is advertise the program, it’s that simple. People appreciate the “extra mile” that companies go to make them feel special and valued – our Customer Rewards program does just that! Its one more way FuzziBunz goes the extra mile for its Retailers. Canadian Retailers CAN participate in this program for their retailers 14 Tools for Success FuzziBunz not only give you a great product to sell – we give you the tools to be able to successfully do so. Below are just a few ways we work as a team to maximize your profit margins and ours. We sincerely believe that your success is our success. FuzziBunz University – An online video series to educate not only yourself on the product and modern cloth diaper industry but a must have for store clerks as well. Easy to follow and informative, this program gives a jump start to any store selling FuzziBunz Products Retailer Store Display – Professionally designed to appeal to the consumer, this high quality sturdy display showcases products easily and can be customized to the products that you carry. We also have a “blueprint” for how products should be laid out and presented for retailers having slat wall or limited square footage. Brochures and Posters – Information brochures on the product and cloth diapering in general are available to all retailers to have shipped along with their orders. We also have several poster size displays that can be downloaded and printed at a Kinko's store near you to hang on walls, near displays or to use in advertising. Door Clings – FuzziBunz sold here? Yes they are. Let your customers know that you carry this line – with a name like FuzziBunz you will very likely get questions as to “what is that?” and you will have an excellent point of sale opportunity. Graphics for Online Display – We have all right resolution graphics of all of our products for online display as well as web ready sizes. We make inclusion into your website with easy as 1, 2, 3 copy and paste code for promo and product graphics. Ready to get started and place your order today? [email protected] 337‐989‐1872 15