View This Case Study - Research :: Emotion :: Design

ZODI
RESEARCH / PACKAGING
The redesign presented a better priority
of read, informing consumers of product
features and increasing overall market
appeal.
PROJECT OUTCOME/RESEARCH & DESIGN
› BETTER DEFINED BRAND IMAGE AND APPEAL
› REDESIGNED PACKAGING TO ENHANCE COMMUNICATION
WITH CONSUMER
› REDESIGNED CATALOG—IMPLEMENTING NEW DESIGN AND
STRESSING CUSTOMER NEEDS
SAMPLE RESEARCH­ — QUESTION 6 OF 10
Survey questions addressed several key packaging elements—survey
responses rated these elements in order of importance. Designers
marked elements they wanted to pay particular attention to while
creating and refining package designs based on this information.
Results built a skeletal information hierarchy for the product label
(data shows only top response for each placement ranking):
A. Final
B. Tag Line
C. Fonts
D. Benefit
E. Logo
F. Color
D. Photo
A
B
C
D
E
F
G
0
RESEARCH ENHANCED DESIGN
5
REDSLC.COM / 801.377.3954
10
ZODI RESEARCH / DESIGN
PG
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ZODI
RESEARCH / PACKAGING
...survey responses rated
the information and
identified the content
consumers found to be
of the most use.
REDESIGNED
EXTENSION
WHO IS ZODI?
product packaging and create a new design
What started out as a single cold solar shower product being
that best communicated visually with their
RED designers began the fine-tuning process of Zodi’s current logo
manufactured in the Utah mountains quickly grew to become a
consumers.
and signage as well as created new packaging designs for their
company producing the number one rated, on-demand, portable hot
camp shower. Zodi continued to grow producing accessories for their
camp showers, now included in a product line of over 50 outdoor
camping comfort products and a series of haz-mat products. Zodi
products are acclaimed for their quality and versatility among
outdoorsmen and are utilized by soldiers, firefighters, and EMS teams
worldwide.
RESEARCH ENHANCED DESIGN
REDESIGNED
RESEARCH TO DESIGN
RED set to work, conducting a survey among
current Zodi customers on the following
DESIGN TO RESEARCH
products. With the help of research results, designers knew which
design elements were trouble areas and spent ample time refining
them so as to improve the quality of the entire Zodi brand.
packaging elements:
CONCLUSION
• Priority of Read
RED’s research clearly identified the Zodi consumer and pinpointed
• Tag line
target areas of improvement in Zodi packaging. With the fine-tuned
• Fonts
brand image and packaging designed by RED effectively communicating
WHY THEY CAME TO RED
• Product benefits
to consumers, Zodi continues to hold its market standing in the
Zodi’s identity was noted in the market place, but they approached
• Logo
outdoor accessories market.
RED to conduct research on their packaging design and create an
• Colors
updated look. The goal was to define the priority of read on their
• Photography
REDSLC.COM / 801.377.3954
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ZODI RESEARCH / DESIGN
PG
2 of 2