View This Case Study - Research :: Emotion :: Design
Transcription
View This Case Study - Research :: Emotion :: Design
ZODI RESEARCH / PACKAGING The redesign presented a better priority of read, informing consumers of product features and increasing overall market appeal. PROJECT OUTCOME/RESEARCH & DESIGN › BETTER DEFINED BRAND IMAGE AND APPEAL › REDESIGNED PACKAGING TO ENHANCE COMMUNICATION WITH CONSUMER › REDESIGNED CATALOG—IMPLEMENTING NEW DESIGN AND STRESSING CUSTOMER NEEDS SAMPLE RESEARCH — QUESTION 6 OF 10 Survey questions addressed several key packaging elements—survey responses rated these elements in order of importance. Designers marked elements they wanted to pay particular attention to while creating and refining package designs based on this information. Results built a skeletal information hierarchy for the product label (data shows only top response for each placement ranking): A. Final B. Tag Line C. Fonts D. Benefit E. Logo F. Color D. Photo A B C D E F G 0 RESEARCH ENHANCED DESIGN 5 REDSLC.COM / 801.377.3954 10 ZODI RESEARCH / DESIGN PG 1 of 2 ZODI RESEARCH / PACKAGING ...survey responses rated the information and identified the content consumers found to be of the most use. REDESIGNED EXTENSION WHO IS ZODI? product packaging and create a new design What started out as a single cold solar shower product being that best communicated visually with their RED designers began the fine-tuning process of Zodi’s current logo manufactured in the Utah mountains quickly grew to become a consumers. and signage as well as created new packaging designs for their company producing the number one rated, on-demand, portable hot camp shower. Zodi continued to grow producing accessories for their camp showers, now included in a product line of over 50 outdoor camping comfort products and a series of haz-mat products. Zodi products are acclaimed for their quality and versatility among outdoorsmen and are utilized by soldiers, firefighters, and EMS teams worldwide. RESEARCH ENHANCED DESIGN REDESIGNED RESEARCH TO DESIGN RED set to work, conducting a survey among current Zodi customers on the following DESIGN TO RESEARCH products. With the help of research results, designers knew which design elements were trouble areas and spent ample time refining them so as to improve the quality of the entire Zodi brand. packaging elements: CONCLUSION • Priority of Read RED’s research clearly identified the Zodi consumer and pinpointed • Tag line target areas of improvement in Zodi packaging. With the fine-tuned • Fonts brand image and packaging designed by RED effectively communicating WHY THEY CAME TO RED • Product benefits to consumers, Zodi continues to hold its market standing in the Zodi’s identity was noted in the market place, but they approached • Logo outdoor accessories market. RED to conduct research on their packaging design and create an • Colors updated look. The goal was to define the priority of read on their • Photography REDSLC.COM / 801.377.3954 VIEW MORE PROJECTS AT REDSLC.COM ZODI RESEARCH / DESIGN PG 2 of 2