Sponsorship INFORMATION

Sponsorship
INFORMATION
Festival Overview
MArch 13-15, 2015
Celebrating it’s 14th year in 2015, Nederland, Colorado’s Frozen Dead Guy
Days is known as one of the most unique and quirky festivals in the country
and continues to be a world-renowned spectacle. The home-grown frosty
fest pays homage to Bredo Morstol who is frozen in a state of suspended
animation and housed in
a Tuff Shed on dry ice high
above Nederland. Thousands of adventurous, life
enthusiasts come annually to participate in and
view the events along
with local, national and
international media.
Colorado’s “most frigidly
fun festival” features outrageous events like the
Blue Ball, coffin races, costumed polar plunge, ice turkey bowling, frozen T-shirt and brain freeze contests, snowy beach volleyball, a parade
of hearses and the frozen salmon toss. It all takes place amid an incredible free music festival featuring Colorado’s most talented acts in an
“eccentric cross between morbid and hilarious that permeates the weekend’s atmosphere.”
In addition to more than a decade of media coverage around the world (including television shows from Japan, Belgium, Canada and Russia),
Frozen Dead Guy Days has won the Governor’s Award for Best Promotional Event in Colorado, was named one of the Top Five Winter
Festivals in the Country by Readers Digest, has donned the pages of the New York Times, Southwest Airlines’ Spirit magazine and made the
Top Ten lists of Lonely Planet and Hotels.com in 2012. CNN has the event listed as one of the Best Costumed Festivals in the Country and
the story of the Grandpa Bredo was featured on the Travel Channel’s, Monumental Mysteries.
Festival Highlights
Coffin Races
Polar Plunge
Grandpa’s Blue Ball
Music Festival
The annual Coffin Races are a
highlight of FDGD. They attract
the most spectators and a high
number of decked-out participants. Teams of seven compete
for the fastest time through an
obstacle course of snow features.
The top four teams from preliminary rounds compete in a final
race. Awards are given for 1st,
2nd and 3rd places, best coffin
and most spirit.
The Costumed Polar Plunge is
another very popular event at
FDGD. It attracts thousands of
viewers and numerous participants looking for the “full
frozen experience.” Plungers are
announced and then take a dramatic leap into a frozen pond.
A changing booth, towels and
warming hut are provided by
sponsors. A portion of the proceeds go to a local non-profit.
Friday evening kicks off FDGD
with Grandpa’s Blue Ball. Always outrageous and entertaining, it features the Grandpa
Bredo Look-alike and Ice Queen
Costume Contests. Prizes are
awarded and all “blue ballers”
are treated to one-of-a-kind
party favors and more. Popular
Colorado bands round out the
evening, making the event
something not to be missed.
Each year, FDGD presents free
live music, featuring some of
the hottest local and regional
acts. The Re-Animate Yourself
Tent in Chipeta Park and the
Brain Freezer Tent on First
Street showcase amazing talent
with state of the art lighting
and sound from Sweetwave
Audio while local bars and restaurants continue the festivities
late into the evening.
Sponsorship Advantages
Advertising/Media Opportunities
Frozen Dead Guy Days is a terrific marketing opportunity, sponsors
reach thousands of active, affluent adults who enjoy the outdoors,
winter activities, craft beer, MMJ and live music. Frozen Dead Guy
Days sponsorship offers a unique way to increase brand awareness,
is a perfect spot to launch a new product or service, drive retail traffic, stimulate sales and
ultimately associate your
brand with a much loved
consumer experience.
In addition to more than a decade of coverage around the world (including television shows from Belgium, Canada, Russia, Japan), Frozen
Dead Guy Days won the 2010 Governor’s Award for Best Promotional
Event in Colorado, made Lonely Planet, Hotels.com and Fest 300 top
ten lists, has donned the pages of the New York Times, Southwest Airlines’ Spirit Magazine, Subaru’s Drive, USA Today’s Go Escape magazine, CNN has FDGD
listed as “One of the Best
Costumed Festivals in
the Country” and the story of Grandpa Bredo was
featured on the Travel
Channel’s, Monumental
Mysteries and Fox News
came to FDGD 2014.
The biggest benefits of
sponsorship – other than
association with one of
Colorado’s most unique
and fun festivals – is having an on-site presence in
front of 20,000+ life enthusiasts, co- advertisement with publications like the Boulder Weekly, Winter Scene Magazine, Marquee Magazine , Elevations Magazine,
KBPI, KBCO, KGNU, Mountain Ear, MMAC Monthly, Boulder Magazine
and Yellow Scene Magazine. The FDGD Guide reaches tens of thousands throughout the Peak to Peak region, Boulder, Denver and surrounding areas for several weeks before and during the event, as well
as year-round in Nederland where local merchants and the Nederland
visitor center continue to hand it out to inquiring tourists.
Sponsorship Levels
CRYONIC $10,000
Title Sponsor of Frozen Dead
Guy Days 2015 and naming
rights to a major event or music
tent. This sponsorship package
gives your business a presence
at all FDGD events and can be
customized to your needs.
Package also includes:
• Business name/logo on all
event banners
• Inside front of FDGD guide or
back page, as well as top spot
on sponsorship page
• One unique banner made by
FDGD combing sponsor name
and event artwork
• Up to 10 banner placements in
prime advertising spots
• Booths inside Reanimate Yourself and Grandpa’s Spirit tents
• Advertisement on all pages of
FDGD website (100,000 page
views week before 2014 fest)
• Logo on all paid advertisements, posters and flyers
• Facebook advertisement
(11,000+ likes) and post about
sponsor
Contact Us
Phone
Michael Foster 303-589-8227
• Top and largest logo on festival
shirt and on 10,000 pint glasses
• On-air radio recognition/as well
as melting adoration at all announced events mention in all
press releases
• 6 FDGD VIP packages each
including: 2 Blue Ball tickets,
wristband, a bottomless VIP
cup, VIP shirt, parking pass,
access to VIP catered lounge
• 10 polar plunge passes and 2
coffin race teams
• Melting adoration at all events
• Banner on Grandpa Look-Alike/
Ice Queen Hearse parade float
SUB-ZERO $5,000
Package includes:
• Business name/logo on all
event banners
• Full-page ad with a primary
location in the FDGD Guide
• Logo with link on all FDGD
website pages
• Up to 5 banners placed in
prime visible spots
• Booth or vehicle spot in prime
location during festival
Email
[email protected]
The festival has also
been “immortalized” by
two international awardwinning documentaries,
Grandpa’s In The Tuff
Shed and Grandpa’s Still
In The Tuff Shed made
by the Beeck sisters and
Michael Moore.
Frozen Dead Guy Days Online
The Frozen Dead Guy Day website has
50,000+ visitors in February and March
leading up the event and averages more
than 2,000 visitors a month throughout
the year. The event’s Facebook page has
more than 11,000 “likes” and reaches
thousands with each of its posts.
• Facebook advertisement and
post made about sponsor
• Logo on all paid advertisements, posters, banners
• Second largest logo on back
of festival shirt
• 4 FDGD VIP packages each
including: 2 Blue Ball tickets,
wristband, a bottomless VIP
cup, VIP shirt, parking pass,
access to VIP catered lounge
• 5 polar plunge entries and 2
coffin race teams
• Melting adoration at all
announced events
FROZEN $2,000
Package includes:
• 1/2 page ad in the FDGD Guide
• Two banners placed in prime
advertising spots at event
• Link on all FDGD website pages
(5,000-7,000 hit monthly)
• Third largest logo on back
festival shirts
• 2 FDGD VIP packages each
including: 2 Blue Ball tickets,
wristband,
• A bottomless VIP cup, VIP shirt,
Website
www.frozendeadguydays.org
parking pass and access to VIP
catered lounge
• Entry into Polar Plunge for 2
participants and 1 coffin race
team
• Melting adoration at all
announced events
ICE-COLD $750
Package includes:
• 1/4 page ad in FDGD guide and
mention on sponsorship page
or an online ad
• Logo with link on sponsorship
page
• 1 FDGD shirt & 2 Blue Ball
tickets
FROSTY $375
Package includes:
• 1/8 page ad in FDGD Guide
• Listing on Sponsorship Page
• 1 FDGD shirt
Additional custom sponsorship
packages, including in-kind
contributions, can also be arranged. Contact us for details.
Facebook
www.facebook.com/frozendeadguydays