exPand yOuR view

Program 2011
Oakley Rx Prescription
expand your view
HIGH PERFORMANCE,
HIGH WRAP, SPORTS PRESCRIPTION SOLUTIONS
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TABLE OF CONTENTS
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Introducing Oakley True Digital™ .. . . . . . . . . . . . . . . . . . . pag
Lens options. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pag
OTD Progressive lenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pag
Jawbone Vented and Radar Implants. . . . . . . . . . . . . . . . . . . pag
RX online ordering. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pag
Oakley Hight-Wrap frames. . . . . . . . . . . . . . . . . . . . . . . . . . pag
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Oakley
TRUE DIGITAL™
Oakley
TRUE DIGITAL™
OAKLEY TRUE DIGITAL™
Introducing Rx lenses uniquely designed for
athletes and sports enthusiasts who demand
the best vision possible in high-wrap frames.
CENTRAL
MID-PERIPHERY
FAR-PERIPHERY
Oakley True Digital™ lenses maximize
performance by utilizing Oakley Dual
Peripheral Technology™ to deliver the
best possible peripheral image and motion
recognition. Oakley True Digital™ takes
advantage of our proprietary frame database
to digitally tailor lenses to the specific frame
and individual prescription.
OAKLEY DUAL PERIPHERAL TECHNOLOGY™
FAR-PERIPHERY
MID-PERIPHERY
CENTRAL
Optimizes peripheral vision in high-wrap
frames by uniquely tuning and digitally joining
two lens zones:
MID-PERIPHERY:
Balanced binocular vision for better
recognition of larger images.
Far-Periphery:
Minimize unwanted astigmatism
for better motion detection.
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Oakley
TRUE DIGITAL™
HIGH PERFORMANCE, HIGH WRAP, SPORTS PRESCRIPTION SOLUTIONS
Athletes put formidable demands on sunwear. In fact, sunwear is an extension of their abilities and a defining factor of
their capabilities. They need acute and accurate vision - not
just straight ahead but in all directions. A comfortable and
precise frame fit is necessary to maintain concentration, and
to ensure the lenses are retained in optical alignment. Athletes also need protection from impact and ultraviolet light.
All these demands push sunwear innovation in a direction
that benefits everyone, not just those who compete in sports.
With leading edge architecture in frame design, Oakley is
recognized as a global leader in high performance eyewear
that answers the uncompromising demands of professional
athletes.
Now, athletes and sports enthusiasts who require prescription optics can benefit from a new and innovative digital technology. Introducing Oakley True Digital™. With the benefit of
Oakley Dual Peripheral Technology™, ­Oakley True Digital™ delivers the best possible overall vision, not just straight
ahead but over the entire high-wrap lens surface.
Oakley True Digital™ reconstructs the prescription for the best
vision possible. Oakley Dual Peripheral Technology™
ensures sharper peripheral imaging and motion detection. The
result is a high wrap prescription sunglass that delivers not
just crisp acuity, but a clearer periphery and fluidity of vision
across high wrap lenses.
CENTRAL
MID-PERIPHERY
FAR-PERIPHERY
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Oakley
TRUE DIGITAL™
CENTRAL AND PERIPHERAL VISION IN HIGH WRAP FRAMES
While athletes require sharp straight-ahead vision, sports like
cycling, running or basketball are highly dependent on peripheral vision to sense objects, opponents and motion. Ordinary
wrap sunwear can add blur and distortion to the required lens
periphery, making this field of vision unusable. As a result,
athletes are forced to rotate their head, “taking their eye off
the ball” and sacrificing seconds or losing when a win was
possible. Central vision is used for scrutinizing highly detailed
objects when time is a luxury, and this includes everything
from target shooting to targeting a golf flag. But it also makes
a difference when there is little time, such as when a tennis
player serves a ball or a hitter eyes the spin on a pitched baseball. In both cases, acute vision determines how the ball is
handled.
Peripheral vision is used for organizing the broad spatial scene,
and making split-second decisions that make a difference. For
example, a cyclist must stay focused on the road ahead while
maintaining awareness of competitors looking to pass.
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INTRODUCING
OAKley TRUE DIGITAL™
Oakley, the leader in sports optics, now offers free-form
prescription lenses that are uniquely digitized for high wrap
frames. Oakley True Digital™ is for the athlete and sports
enthusiast who demand the best vision possible. Oakley True
Digital™ considers the patients prescription, lens base curve,
and frame shape to optimize the lens’ prescription from the
optical center to edge. It provides the clearest possible vision
from center through mid and far periphery.
CENTRAL
PERFORMANCE
MID-PERIPHERY
VISION
FAR-PERIPHERY
VISION
The prescription is corrected for the
wrap angle, which if naively filled with
standard lenses, would add unwanted
prism and power, typically distorting the
frame, and making the lenses unwearable. Instead, Oakley True Digital™
corrects for the required three-dimensional view reducing unwanted prism
and adjusting for power errors. It also
uses a lens base curve that matches the
curve and shape of the frame. The result
is great looks and excellent acuity, binocularity and comfort.
Mid-peripheral field is defined as vision out to 25° each side of center. The
mid periphery is used to form large images. For the two eyes to provide binocular vision across the lens, sharp vision
without a prism imbalance is preferred.
Oakley True Digital™ lenses are specifically designed to reduce prism imbalance in the mid-periphery.
Far-Periphery is defined as vision out to
30° each side of center. The Far-Periphery is used for image and motion detection. Image and motion detection can
be improved if blur, unwanted astigmatism and power error, are minimized.
Oakley True Digital™ lenses are specifically designed to reduce power error and un­wanted astigmatism in the
far­­-­ pe­ri­­­­phery.
FAR-PERIPHERY
MID-PERIPHERY
CENTRAL
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Oakley
TRUE DIGITAL™
PUTTING IT ALL TOGETHER
Oakley True Digital™ lenses provide the best possible vision in all directions; add comfort, fit well, all while protecting that
athlete’s eyes from the outside world.
FIELD OF VISION:
Central View
MID-Periphery
FAR-Periphery
Features:
Wide fields of vision
Low prism imbalance
Low unwanted astigmatism
Benefits:
Crisp, clear detailed visio n
Better large image recognition
Better motion detection
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Oakley
LENS APPLICATIONS
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Intense Sun
Sunny
Oakley
TRUE DIGITAL™
BLACK IRIDIUM®
ICE IRIDIUM®
AVAILABLE IN POLARIZED
AVAILABLE IN POLARIZED
• Base Color: Grey
• Lens Transmission: 10% Polarized: 10%
• Neutral Contrast Lens
• Excellent all-purpose lens
• Iridium coating helps to reduce glare
• Polarized version excels in high glare situations
• Base Color: Grey
• Lens Transmission: 10% Polarized: 9%
• Neutral Contrast Lens
• Neutral depth perception and color
• Iridium coating reduces glare
• Polarized version excels in high glare situations
• Good lens for use on the water
Intense Sun
Sunny
GOLD IRIDIUM®
FIRE IRIDIUM®
• Base Color: Brown
• Lens Transmission: 12% Polarized: 9%
• Contrast Lens
• All-purpose lens excels in bright light conditions
• Iridium coating helps to reduce glare
• Enhances depth perception and contrast
• Polarized version excels in high glare situations
• Base Color: Bronze
• Lens Transmission: 16%
• Contrast Lens
• Versatile lens enhances depth perception and contrast
• Iridium coating helps eliminate glare
• Great for Cycling and Running
AVAILABLE IN POLARIZED
Intense Sun
Sunny
Sunny
Medium Light
Sunny
Medium Light
GREY
VR28®
AVAILABLE IN POLARIZED
AVAILABLE IN POLARIZED
• Base Color: Grey
• Lens Transmission: 18% Polarized: 18%
• Neutral Contrast Lens
• All-purpose lens
• Neutral depth perception and true color
• Reduces eye strain in bright conditions
• Polarized version excels in high glare situations
• Base Color: Rose
• Lens Transmission: 28% Polarized: 17%
• High Contrast Lens
• Enhances depth perception and contrast
• Polarized version excels in high glare situations
• Great lens for golf, running, and trails
Sunny
Medium Light
VR28® BLACK IRIDIUM®
G30TM
• Base Color: Rose
• Lens Transmission: 18% Polarized: 10%
• High Contrast Lens
• Enhances contrast and depth perception
• Iridium coating reduces glare
• Polarized version excels in high glare situations
• Good for golf, running and trails
• Base Color: Rose
• Lens Transmission: 30%
• High Contrast Lens
• Sport Performance Lens with a subtle Iridium® coating to improve
contrast and depth perception in blues and greens
• Great lens for Golf
AVAILABLE IN POLARIZED
Sunny
Medium Light
Intense Sun
Sunny
Low Light
BRONZE
PERSIMMON
• Base Color: Brown
• Lens Transmission: 22% Polarized: 17%
• Contrast Lens
• All purpose lens that excels in bright conditions
• Enhances depth perception and contrast for better visibility
• Polarized version excels in high glare situations
• Base Color: Orange
• Lens Transmission: 61%
• High Contrast Lens
• Sport Performance Lens that filters blue light to boost contrast
and enhance depth perception
• Great lens for Snow, Shooting, and Dawn/Dusk
AVAILABLE IN POLARIZED
Sunny
Intense Sun
Intense Sun
Medium Light
Sunny
Sunny
Low Light
Emerald Iridium Transitions®
Transitions Brown with AR
• Base color: Clear to Grey
• Lens Transmission: from 73% to 12% • Neutral Contrast Lenses
• Lens Transmission: from 87% to 23% • Neutral Contrast Lenses
Medium Light
Sunny
Medium Light Low Light
BLACK Iridium Transitions®
Transitions® GrEy WITH AR
• Base color: Clear to Grey
• Lens Transmission: from 51% to 14% • Neutral Contrast Lenses
• Base color: Clear to Grey
• Lens Transmission: from 89% to 24%
• Neutral Contrast Lenses
Medium Light
Intense Sun
Sunny
Low Light
GOLD Iridium Transitions®
• Base color: Clear to Brown
• Lens Transmission: from 60% to 13%
• Neutral Contrast Lenses
Intense Sun
Sunny
Medium Light
All-purpose lens. Transitions lenses adapt to changing light conditions. Transitions
lenses continually optimize light your eyes receive.
Transitions and Activated by Transitions are registered trademarks of Transitions
Optical, Inc. and licensed to Oakley, Inc. ® Indicates registration in the U.S.A. and
certain countries. © Oakley Icon Ltd, 2011
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Oakley
OTD PROGRESSIVE LENS
Oakley, the leader in sports optics, now offers free-form
progressive lenses that are uniquely digitized for high wrap
frames. ­Oakley True Digital™ provides the clearest possible
vision from center through mid and far periphery.
Oakley True Digital™ considers the patients prescription, lens
base curve, and frame shape to optimize the lens’ prescription
from the optical center to edge.
Add Power +0,75 – +3,00
1 - Minimum fitting height for OTD Progressive is 15mm.
2 - Minimum fitting height for traditional Progressive is 18 mm.
POWER VERIFICATION POINTS
Wrap SV
Progressive distance
Oakley True Digital™
Progressive Lenses Feature:
• Back Surface Design for Wider Fields of Vision
• A very low minimum fitting height(15mm) providing
­freedom of frame selection
• Oakley Dual Peripheral Technology™ delivering the
best peripheral image and motion recognition possible
Progressive near:
1 = OTD Progressive
2 = Traditional Progressive
SV AND PROGRESSIVE
LENS POWER RANGE
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Oakley
TRUE DIGITAL™
Oakley
RX JAWBONE VENTED LENS
Traditional lenses in high-wrap frames lead to blurring and
distortion in the periphery. Athletes and sports enthusiasts
needing corrective lenses in high-wrap frames will benefit
from improved peripheral vision Jawbone in RX prescription
vented lenses is the best solution.
Oakley
RX RADAR SHIELD IMPLANT TECNOLOGY
Shield Implant Technology puts prescription lenses directly
into your shield and completely eliminates any image distortion caused by accessories or clips under lenses.
Radar Path
Radar Pitch
Radar Range
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OAKLEY
RX ONLINE ORDERING
LOGIN
- Go to http://eudealer.oakley.com
- Click View Ordering
- Select Language
- Enter User ID, Password
- Click Log In
LOGIN:______________________________________
PASSWORD: ______________________________________
PLACE AN RX ORDER
- Select Place Order tab.
- Select Prescription tab
- Enter PO Number
- Select your Deliver To address using the drop dawn menu
- Enter Client Name
- Enter the lens prescrption using the format +/- 0.00
- Click Next Step & complete remaining steps of order
- Click Submit Order to submit the order
CHECK THE STATUS OF AN ORDER
- Select Order Status tab
- Search by Order number or Date
- Enter required information
- Click Go
- Click on the transaction number for more details
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Oakley
TRUE DIGITAL™
SEARCH BY ORDER NUMBER
RESET PASSWORD
- Log on to http://eudealer.oakley.com
- Click Order Status tab
- Select Orders from the drop down menu of
Document Type
- Enter your order number in ID
- Select the Creation date from the drop down menu
- Select your store from the drop down menu of Ship To
- Click Go
- Click on Transaction Number to open order details
- Go to http://eudealer.oakley.com
- Click View Ordering
- Select Language
- Click Help with Login link
- Enter User ID
- Click Reset Password
- Check your email for the temporary password
- Go to http://eudealer.oakley.com
- Click View Ordering
- Enter User ID, temporary password
- Click Log In
- Create your New Password
- Click Submit
CHANGE EMAIL ADDRESS
- Go to http://eudealer.oakley.com
- Click View Ordering
- Select Language
- Click My Account link
- Click Change Email Address link
- Enter your current e-mail address
- Enter your new e-mail address
- Click Save
*Passwords can only be changed once in a 24 hour period
SEARCH BY DATE RANGE
- Log on to http://eudealer.oakley.com
- Click Order Status tab
- Select Orders from the drop down menu of
Document Type
- Select In Period from the drop down
menu of Creation Date
- Enter the start date in From
- Enter the end date in To
- Click Go
- Click on Transaction Number to open
order details
OAKLEY DEPT RX CONTACT:
SALES REPRESENTATIVE CONTACT:
Tel.:______________________________________
Name:______________________________________
Mail:______________________________________
Mobile:______________________________________
Address: ______________________________________
Email:______________________________________
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THE PERFECT COMPLEMENT TO
OAKLEY HIGH-WRAP FRAMES
Oakley branded frame and lenses - a synergy of technology
that provides the ultimate in performance.
Oakley True Digital™ utilizes our custom database to digitally
tailor lenses to the specific frame and individual Rx, resulting
in the best vision possible.
Oakley Authentic
Prescription Lens
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Oakley
TRUE DIGITAL™
OAKLEY TRUE DIGITAL™:
THE COMPLETE PACKAGE
IRIDIUM® AND HYDROPHOBIC /
OLEOPHOBIC COATINGS
Balance light transition and maintain a
smudge-resistant barrier that repels water.
SIGNATURE LENS COLORS
OAKLEY AUTHENTIC PRESCRIPTION LENSES
Oakley True Digital™ lenses have the engraved
on the lens to guarantee you are getting
the best prescription sun lenses on the market.
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© Oakley Icon Ltd. 2011 47-620