Client Story - cloudfront.net

Client Story
About
FCP Groton is the leading European & Import car parts
specialist. Starting out as a small family run organization in
1986, FCP are now a worldwide online distributor.
Results
SaleCycle helps its clients to recover lost sales by contacting
people when they abandon a shopping cart online.
Background Story
Basket abandonment online is one of the biggest
challenges facing every online retailer today, and for
FCP Groton and the purchase of car spares it’s no
different with an average abandonment rate of 81%.
Identifying this challenge, FCP worked with SaleCycle
to develop a basket abandonment email campaign to
communicate with these customers across its
international sites fcpimport.com & fcpeuro.com.
Personalized Creative
Sales Increased by
4.25%
FCP’s cart recovery programme
has increased its annual online
sales by over 4%
FCP’s basket abandonment emails achieve a
fantastic open rate, with almost half of the recipients
seeing the creative.
This creative is made even more successful using
dynamic personalization which displays a banner
based on the car parts the customer has shopped for
– for example, if a customer has shopped for Audi
parts they see an Audi banner – improving the
customer experience and increasing the number of
clicks back to the FCP website.
The Solution
Working alongside FCP’s Spree Commerce platform,
the SaleCycle cart recovery campaign has achieved
astonishing results across all key metrics – increasing
online sales by over 4% and achieving an average
order value significantly higher than direct website
sales.
In partnership with:
“At FCP we recognize the
challenge of abandoned baskets
and the opportunity to target
these people our hottest
prospects. By working with
SaleCycle and sending timely,
well designed emails we've
increased our annual sales online
by over 4% with an average order
value 30% higher than our direct
website sales. A great
partnership.”
Scott Drozd, CEO
FCP Groton
[email protected]
@SaleCycle
www.SaleCycle.com
The Creative
Personalized
First Name
Customer
Service Tone
Dynamic
Banner
Live Pricing
Full Cart
Contents
Clear CTA
Social
Links
VISIT US ONLINE
@salecycle.com
TWEET US