Hot Trends in Cold Coffee

Welcome!!
Hot New Trends In Cold Coffee
Before we begin:
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Panelists
• Angella Wijmer & Angie Day
– Gavina Gourmet Coffee
• Scott Maruyama
– Delori International/ Ready Draft Systems
• Matt Bachmann & Ben Gordon
– Wandering Bear Coffee Co.
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Agenda
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Cold Coffee History
Trends, Statistics & Applications
Traditional Iced Coffee
Nitro Infused Coffee
Cold Brewed Coffee
Understanding ROI
Return on Investment
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Trends, Statistics & Applications
Angella Wijmer
Gavina Gourmet Coffee
Cold Coffee History
15th Century Ethiopia (East Africa) and Yemen (Southern Arabia)
traditional coffee drinking originated
Coffee growing origin - Latin America; Guatemala, Peru, Java
Cold brew theories and evolution of brewing cold coffee
concentrates
1600’s Dutch traders from Indonesia cold-brewed coffee
into concentrates for long travel at sea and introduced the
cold-brew coffee methodology in Korea and Japan where
“Dutch cold-brew coffee” is still popular today
19th Century-Americans, French, Scotts and Brits used cold-brewed coffee
concentrates as military rations.
The process of brewing coffee cold has been used for centuries, so it's nothing new.
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Cold Coffee Trends
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The popularity of cold brew
coffee in the United States has
exploded in the last couple of
years, according to new market
research.
9000000
8000000
7000000
6000000
5000000
•
Retail sales of cold brew reflect its
expanding role in the coffee
category with 115% growth in the
past year, reaching $7.9 million in
sales. Growth has been steady
since 2010, increasing 339%
through 2015.
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4000000
3000000
2000000
1000000
0
2010
2012
2015
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Cold Coffee Sales Trends
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24% of consumers currently drink retail-purchased cold brew coffee.
Millennials age 29-38 (55 %), and men (30%) main consumers.
•
Consumers interested in cold brew are curious and enjoy trying new
styles of coffee preparation
•
Starbucks launched its cold-brew coffee into 2,800 stores in July 2015.
Peet’s Coffee replaced its iced coffee with cold-brew increasing its cold
coffee sales by 70% and Caribou Coffee introduced a Crafted Press
cold-brew drink in its stores.
•
McDonald’s reportedly spent $100 million dollars on the cold
coffee war in their McCafe line . In August 2015 Chick-fil-A®
introduced a cold-brew Frosted Coffee to it’s menu and more than
doubled their sales. 75% of the growth was attributed to cold-brew
coffee.
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Millennials
Men
Other groups
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Statistics and Applications
Three out of four coffee drinkers drink both hot and cold coffee beverages
Nearly 7 in 10 cold coffee drinkers have tried ready to drink (RTD) including
canned & bottled
Weekly consumption of RTD coffee is up from 15% in 2012 to 20% in 2014 among
all cold coffee drinkers, and increasing among certain ethnic groups (up from 17%
to 36%) and Millennials (up from 22% to 31%)
Growth is expected to continue through 2020 with opportunity to develop more
options in artisanal brews, indulgent flavors and better-for-you formulations
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Foodservice Trends
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Most coffeehouses are cold-brewing coffee and serving unique and hand crafted
cold-brew and nitrogen infused cold coffee beverages with cafés, bakeries and
restaurants rapidly adding cold-brew coffee beverages to their menus
Coffee cocktails evolve
Coffee mixology trends using cold-brew coffee
rather than espresso – more functional
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Iced Coffee
The most traditional method and
easy to prepare!
Made with traditionally brewed
coffee. Usually double strength to
create a rich coffee concentrate.
The coffee concentrate is allowed
to cool to room temperature.
The Concentrate is then mixed with
milk or cream, sweetener and ice.
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Nitro Coffee Equipment
Scott Maruyama
Delori International
Nitro Coffee
What is Nitro Coffee?
Brewed coffee infused with nitrogen
How It Tastes
Rich and creamy, almost velvety because of all
the tiny bubbles, it is chocolaty and silky smooth.
How It's Served
Straight from the tap and not over ice, which
ruins the stout-like effect.
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• Ice & Electric Chilled
Dispensers
• NSF Approved
• Dispenses at 36 Degrees From
Ambient Keg (Iced 10+ Hours)
• Fits On Counter Top
• Versatile
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Ready Draft Ice-Chilled Dispenser
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Kegerators
• Capable Of Pouring
Multiple Beverages
• Keeps Product
Refrigerated
• Large Footprint
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Faucets & Coupler
• Dual Creamy Foam
Faucet
• Poly Propylene
• Stout Faucet
• Stainless Steel DSystem Coupler
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Kegs: Corny & Traditional
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The corny is
a refillable
keg
Has a ball
lock system
Removes
cooperage
• Traditional
D-system
coupler
• Longer shelf
life
• Quality
control
• Limits
oxidation
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Cleaning
• Stera-Sheen Green Label:
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Removes coffee soil build-up
Kills bacteria
Simplifies your operations
Non-corrosive solution
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Cold Brewed Coffee
Ben Gordon & Matt Bachmann
Wandering Bear Coffee Co.
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ROI
Return On Investment
Group Discussion
Steps to ensure your ROI
• Take time to do your market research.
“If I had eight hours to chop down a tree, I’d spend six
sharpening my ax.”
-Abraham Lincoln
• Qualify your prospect.
Volume projection. Keeping in mind cost of investment remember:
“Not all business is good business.”
• Calculate the “Total Cost.”
Only “you” really understands what it will take to turn a profit for
your business. Adding a cold coffee option to your lineup may be
just the thing! Consider your costs in Equipment, Service, Delivery,
etc., etc……………
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Steps to ensure your ROI
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2.
3.
4.
Cost of Equipment- Investment
Maintenance & Delivery
Revenue Forecast -Sales Potential/ Income
Payback Period
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Questions??
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Thank you for sharing your
morning with us!
Cheers!!!