888-651-7566 • [email protected]

Transcription

888-651-7566 • [email protected]
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
Youth Trap Leagues
Signal Growth
®
Multiple Markets
10
Loyal Employees
Go The Extra Mile
26
Cause Campaign
Benefits For You
10 mistakes
28
CUSTOM T3 .45 ACP
WIN! NIGHTHAWK
N
YOU CA
gun owners make
$5.95
OUTSIDE US
$9.50
MAY/JUNE 2015
AND MORE!
THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955
P
SEPTEMBER 2015
-- .357
sig
i9”ii
tusseooyte
r
“
HIGH-TECH
SALES PITCH
P -- .22
.45 aC
Six-Shoo
“MAGNUM”
“MAGNUM” METRIC
METRIC
16-SHOT
P
P
r -- 9mm
.38 Supe
-- .40
aliber
multi-c !
marvel
SANTA’S
SPECIAL Strange
FactS:
CHRISTMAS
CHRISTMAS
GIFT
GIFT GUIDE
GUIDE
FOXY
WOODS
ESCORT
.45
cOLt
WiN
A
FMK Bulldog
mm package
9Value
:
: Over $1,00
0
H&K VP9
VolKsPistole
CAbot GUNs:
ENGiNEEriNG
ExCEllENCE
SIG P290RS
.380 ACP
LEGACY
LEGACY
SPORT’S
SPORT’S
20-GAUGE
20-GAUGE
AUTO
AUTO
INSIDE THIS ISSUE:
Muzzleloading’s
One-Shot Thrill
www.shootingindustry.com
STRAIGHT-PULL
SOLUTION
ULTIMATE VERSATILITY
POF
POF R
ReeV
Volt
olt .308
.308
•• SWITCH-BARREL
SWITCH-BARREL RIFLES
RIFLES
•• RUGER
RUGER TAKEDOWN
TAKEDOWN AR
AR
5.56/.300
5.56/.300 BLACKOUT
BLACKOUT
Springfield Armory
9mm Range Officer
FOCUS
FMG Publications provides the
connection to virtually every segment of
the gun enthusiast, industry business
and law enforcement markets through
print and digital delivery of American
Handgunner, GUNS Magazine and
Shooting Industry.
Online visitors look to FMG
Publications as the go-to source for
industry news and product information.
®
SIxGUNNER: TWO NEW RUGERS
BETTER SHOOTING: J-fRAME lIGHT
COp TAlk: CUSTOM WIlSON BERETTA
pISTOlSMITHING: SERIES 80 HySTERIA
DECEMBER 2015
Online
Advertising Options
BANNER ADS:
Boost your brand awareness and
increase your online exposure.
FMG offers a wide variety of sizes
and placement options to help
you spread the word about your
products and services, and drive
traffic to your website.
QUICK HIT SPONSORSHIP:
Thousands of enthusiasts are
tuning into Quick Hit videos for new
product information, instruction
and timely industry news. Exclusive
sponsorship available.
RECTANGLE ADS:
This prime space puts your
message on every page.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
close
look:
Airsoft &
Airguns
WWW.AMERICANHANDGUNNER.COM
GUNS Magazine Consumer Publication
Run Of Site Ad Space: Subject To Availability
Format Size
Monthly Rate
Leaderboard*
728 x 90
$1,278
Medium Rectangle*
300 x 250
984
3:1 Rectangle*
300 x 100
605
Home And Premium Pages: Subject To Availability
Format
Size
Monthly Rate
Full Banner
600 x 90
$605
Digitorial (Home page only)
584 x 444
2,200
Yearly Rate
$13,802
10,627
6,534
Yearly Rate
$6,534
N/A
gunsmagazine.com
American Handgunner Consumer Publication
Run Of Site Ad Space: Subject To Availability
Format Size
Monthly Rate
Leaderboard*
728 x 90
$1,145
Medium Rectangle*
300 x 250
880
3:1 Rectangle*
300 x 100
520
Home And Premium Pages: Subject To Availability
Format
Size
Monthly Rate
Full Banner
600 x 90
$495
584 x 444
Digitorial (Home page only)
2,000
Yearly Rate
$12,366
9,504
5,616
Yearly Rate
$5,346
N/A
americanhandgunner.com
Shooting Industry Business Publication
Run Of Site Ad Space: Subject To Availability
Format Size
Monthly Rate
Leaderboard*
728 x 90
$804
Medium Rectangle*
300 x 250
618
3:1 Rectangle*
300 x 100
460
Home And Premium Pages: Subject To Availability
Format
Size
Monthly Rate
600 x 90
$395
Yearly Rate
$8,683
6,674
4,968
Yearly Rate
$4,266
shootingindustry.com
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
B6
FMG Email Blast
Expand your sales message to
prospective customers by advertising in
FMG Email blasts, announcing newly
released publications and exclusive
product information. Leaderboards,
vertical banners and new product
listings are available. FMG email blasts
receive the highest open and clickthrough rates available.
Leaderboard:
Your message will be the first thing
respondents see across the top of the
email blast in their mailbox.
New Product Promotion:
FMG enthusiasts like to be the first
to read about what’s new. Count on a
great reception for your new product
announcement when you use FMG’s
Digital Update to deliver it.
Vertical Banner:
The great thing about FMG email blast
subscribers is their responsiveness.
They’ll click to learn more about what
you can do to enhance their lives, safety
and recreational interests.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
FMG Email Blast Circulation
FMG Email Blast subscribers have requested to receive each mailing
specifically. Mail dates vary by title. Contact Tracy for future mail dates.
GUNS Magazine American Handgunner
Shooting Industry 40,000
46,000
5,000
FMG Email Blast Rates
Leaderboard Banner Ad Size: 728 x 90
One available per mailing
Per Mailing
$775
775
500
750
Vertical Banner Ad Size: 250 x 300
Two available per mailing
Per Mailing
$500
500
350
GET
RESULTS:
Open Rates
As High As
42%!
(Industry average 18%)
Click Rates
As High As
32%!
(Industry average 16%)
New Product Promotion Offer
Two spots available per mailing
Includes headline, company name, up to 40 words of text and 400 x 250 pixel
image linked to advertiser’s site.
Per Mailing
$684
684
450
350
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
B6
Skins and Videos
Think outside the banner.
Explore FMG’s custom video and
website skin options.
Video Ads:
Show off how it works, moves and
sounds on the homepage of GUNS,
American Handgunner or Shooting
Industry. The embedded YouTube video
will play on the FMG site homepage and
include a link to your website.
Website Skinning:
Add your custom background to any
or all of the FMG websites. This very
prominent way to advertise your product
or service will frame every page for extra
exposure of your special announcement.
Interstitial Ad:
Insert your sales messege before FMG’s
most popular landing pages with a static
image or video link.
Digital Edition Skinning
& News Ticker Text:
Take advantage of prime digital real
estate and add your custom skin to the
background of FMG’s popular Digital
Editions. A news ticker text link is also
included with your message scrolling
below every page of the digital edition.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
Skins and Videos Rates
Home Page Videos
GUNS Magazine, American Handgunner and Shooting Industry websites
only. Only two positions available on each site. Rates listed are per month.
(Subject To Availability)
Site
GUNS Magazine
American Handgunner
Shooting Industry
Placement
Home Page
Home Page
Home Page
Size
250 x 157
250 x 157
250 x 157
Rate
$2,000
2,000
1,000
Website Skinning
Includes one piece art background skin framing the content pages of the
selected FMG site. Rates listed are per month. (Subject To Availability)
Site GUNS Magazine
American Handgunner
Shooting Industry
Rate
$2,800
2,800
1,500
LIFETIME
EXPOSURE?
No need for concern over shelf
life or time limit with
FMG Digital Editions.
Each issue is visited over and over
by thousands of enthusiasts around
the world looking for information that
only FMG publications can provide.
Background skins, newstickers and
video advertising continue to be
viewed long after the issue cover
date, for the life of the digital edition.
If you’re looking for added
exposure for your sales message,
use options offered through
FMG Digital Editions.
Digital Edition Skinning & News Ticker
Includes one piece art background skin framing the Digital Edition and
corresponding news ticker text link. News ticker message scrolls below
the digital edition and links to your web site. Rates listed are a one time
charge for one issue only. Skin will appear for the life of the digital edition
or until canceled by advertiser. (Subject To Availability)
Digital Edition GUNS Magazine
American Handgunner
Shooting Industry Rate
$1,250
1,250
995
Interstitial Ad
Take advantage of this captive audience clicking there way to enter the
extremely popular gun and equipment giveaways on each site. Ad size is
630 x 450. Static or video image accepted. Rates listed are per month.
(Subject To Availability)
Site GUNS Magazine
American Handgunner
Shooting Industry
Rate
$2,000
1,800
1,000
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
B6
Banner Ad Specifications
The following specifications apply to all
FMG Publications websites. Rates and
availability vary by title and season.
File Requirements
Standard File Format
File Size:
25k max
Color: RGB color
72 dpi resolution
Save As: GIF, JPEG or PNG
Save As: Link address must
Links: be provided
No Flash files accepted.
General Information
No refunds for ads cancelled less than
one week before scheduled ad date.
All ads must be received one week
before ad is scheduled to go live on site.
All ads must be named with advertising
company name.
Additional Sizes Available:
Leaderboard
728 x 90
A URL link must be submitted with each ad.
Full Banner
600 x 90
Ad space is not guaranteed after space
reservation expiration.
Digitorial
584 x 444
( Not available on Shooting Industry )
FMG Publications must approve all ads
and promotional copy within banner ads.
All website banner ads are published on
the 1st and 15th of each month.
Other sizes and options may be available
upon request.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
WIN! NIGHTHAWK
N
YOU CA
CUSTOM T3 .45 ACP
AND MORE!
FMG Publications Market Data
SANTA’S
SPECIAL
“MAGNUM”
“MAGNUM” METRIC
METRIC
GUNS Magazine
16-SHOT
CHRISTMAS
CHRISTMAS
GIFT
GIFT GUIDE
GUIDE
gunsmagazine.com
FOXY
WOODS
ESCORT
LEGACY
LEGACY
SPORT’S
SPORT’S
20-GAUGE
20-GAUGE
AUTO
AUTO
Audience: Handgun and long gun enthusiasts, including hunters,
gun collectors, and competitive shooters.
STRAIGHT-PULL
SOLUTION
ULTIMATE VERSATILITY
Ayoob Files: kniFe Fight deFense
POF
POF R
ReeV
Volt
olt .308
.308
Website Traffic: 123,000 visits 106,000 unique visits
697,000 Pageviews monthly.
American Handgunner
americanhandgunner.com
Audience: Handgun enthusiasts, competitive shooters, collectors,
hunters and hobbyists.
Website Traffic: 90,000 visits 70,000 unique visits
520,000 Pageviews monthly.
•• SWITCH-BARREL
SWITCH-BARREL RIFLES
RIFLES
•• RUGER
RUGER TAKEDOWN
TAKEDOWN AR
AR
5.56/.300
5.56/.300 BLACKOUT
BLACKOUT
DECEMBER 2015
®
wilson combat
Special
9MM BBQstyle!
1911
Custom Luger Carbine
WWII Hero Gets
His 1911 Back!
SixguNNER:
DaN WESSON
.357 Mag.
wi
\ n
a
kimber
o
crimsonmicr
carr
package y
total
ClOSE lOOk:
value
$1,259.91!
lIGHTS &
PERSONAl
DEfENSE
GLOCK 43:
SLim iS in!
Focus:
OnLine: COmmander’s edge
gunnysaCk: Bersa .380 aCP
grunt’s
gift guide
Shooting Industry
$5.95
OUTSIDE US
$9.50
NOVEMBER/DECEMBER 2015
Hunting: dOuBLe-duty
Handguns
Youth Trap Leagues
Loyal Employees
& training:
gun
defense
taCtiCs
Signal
Growth
Go The
Extra
Mile
10 smaLL
®
26
Cause Campaign
Benefits For You
28
WWW.AMERICANHANDGUNNER.COM
THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955
SEPTEMBER 2015
www.shootingindustry.com
HIGH-TECH
SALES PITCH
Audience: Store-front firearms retailers, law enforcement, sporting goods stores, chain stores as well as stores selling archery and
other equipment allied to the shooting sports field.
Website Traffic: 17,600 visits 13,000 unique visits
20,000 Pageviews monthly.
INSIDE THIS ISSUE:
Muzzleloading’s
One-Shot Thrill
www.shootingindustry.com
We didn’t even consider an email blast in our advertising
meetings and when we were contacted about it, we were a bit
skeptical. We decided to give it a try and I am glad we did.
The day the Blast was sent turned into a record sales day
for our company! Our skepticism could have cost us thousands of
dollars. The FMG Email Blast is by far the biggest bang
for our advertising buck!
IF YOU PLACE IT,
THEY WILL CLICK!
— Nate Johnson, N82 Tactical, Inc.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
QUICK HIT
1 HOME PAGE
Video Sponsorship Package
Boost your brand awareness and increase your online exposure by sponsoring FMG’s Quick Hit Videos. Thousands of enthusiasts are tuning
into Quick Hit videos for new product information, instruction and timely
Industry news. See how exclusive sponsorship can help you reach this
growing market.
Quick Hit Category Sponsorship includes:
“Quick Hit videos sponsored by …” company name on
home page "New & Trending: Quick Hit" banner
2 QUICK HIT CATEGORY
Exclusive Category sponsorship on two FMG websites!
Sponsor on both americanhandgunner.com, gunsmagazine.com
1 “Quick Hit videos sponsored by …” company name
on home page "New and Trending: Quick Hit" banner
http://americanhandgunner.com/, http://gunsmagazine.com
2 Sponsor name/logo on banner across the
Quick Hit Video category page.
http://americanhandgunner.com/quick-hit-videos/, http://gunsmagazine.com
3 Sponsor name/logo on individual
Quick Hit Video category page.
http://americanhandgunner.com/custom-chopper-to-benefit-shooting-sports/
Sponsor listing on the FMGPubs YouTube channel Quick
HIt Video playlist.
Sponsor name/logo on Click Shots banner across the
Quick Hit Video page linked below.
3 QUICK HIT VIDEO
3 month minimum: $4,000
For more information about the Quick Hit Video Sponsorship Package contact Tracy Moore at:
email: [email protected]
phone:888.651.7566
Or contact your FMG Publications advertising sales rep for full details on this unique opportunity.
www.americanhandgunner.com • www.gunsmagazine.com • www.shootingindustry.com
“Quick Hit videos sponsored by …” company name on
home page "New and Trending: Quick Hit" banner.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
[email protected] 888.651.7566
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]