jaguar news

JAGUAR NEWS
April 2012
The e-newsletter about Jaguar People. For you.
JAGUAR ANNOUNCES
NEW SPORTS CAR:
THE F-TYPE
A Message From Nigel Clarke
Moving with the times
The rumour mill has been abuzz in recent times
concerning JLR’s plans in the world’s biggest car
market – China. At last, the cat is out of the bag,
if you’ll excuse the link to our feline brand, with the
confirmation of a joint venture with Chery, the sixth
largest car maker in China.
Although all details of the venture are not yet to hand,
it is apparent that a new R&D facility will be
established alongside an engine manufacturing plant
and of course, vehicle assembly lines.
This is exciting news in more ways than one, but for
future customers, it is especially relevant as the joint
venture represents the first significant move towards
global expansion. Historically, JLR has not been in a
position to capitalise on economies of scale that have
been enjoyed by rivals in the premium sector who have
been in a position to share platforms and spread
development and parts procurement costs.
All that will change as the joint venture gathers steam
and that means we can look forward to an expanded
product line-up along with the benefits of lower unit
production costs.
Exciting times certainly lie ahead but for now, we’re
fortunate to enjoy a product line-up which continues
to be showered with numerous international awards
and which is delighting more and more customers
across the globe.
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A sporting celebration of Jaguar, the
F-TYPE…and a graffitied XKR
Following Jaguar’s announcement at the New York
auto show that it will soon be building the F-TYPE,
an all-new sports car, a special celebration of the
marque’s sporting past and future was held at the
exclusive STK restaurant in the New York’s meat
packing district.
A key attraction for the many celebrities in
attendance was the unveiling of an XKR coupe with a
unique paint scheme courtesy of renowned local
graffiti artist, Mr Kaves.
Ian Callum, Jaguar’s Director of Design, who had earlier
visited Mr Kave’s studio to add his own finishing touch
to the XKR said: “I love it. It’s a fascinating contrast of
beauty and drama. There’s a real edginess to it that
we can enjoy at Jaguar.”
In addition to his painting the XKR, Mr Kaves, a
graffiti artist since the age of ten, used his talents
to produce a series of works for Jaguar celebrating
its sporting bloodline of C-, D- and E-type, each being
represented on a canvas displayed on the walls of STK.
During the evening, Mr Kaves then finished a fourth
canvas based around the F-TYPE name to complete
the series.
Asked about his work with Jaguar, Mr Kaves said:
“I was enlisted to come up with something exciting
and spontaneous. I went back to my roots and picked
up the spray cans. Seeing the car itself and its great
lines, it just inspired me.”
N. Clarke
Operations Director
JLR sub-Sahara Africa
JAGUAR NEWS [01]
CNN TO BE GLOBAL MEDIA PARTNER FOR JAGUAR HERITAGE RACING
Further to our story on the return
of the Jaguar marque to Heritage
Racing, CNN has been announced as
the Global Media Partner in the
exciting new venture.
Frequent reports and results from these events in the form
of thirty second and one minute updates – created by CNN
ad-sales’ creative agency, TCP – will appear in commercial
airtime across the CNN global network, which is viewed in
255 million households and hotel rooms across the world. In
addition, there will be a Jaguar Heritage-sponsored feature
page on CNN.com. CNN.com has huge global reach with over
1.4 billion page views last month.
CNN’s Ad Sales’ in-house creative agency, TCP, will attend
Jaguar Heritage Racing events to record the action, and
capture the passion and unique atmosphere of these
legendary cars and occasions. During the racing season, and
throughout the year, these will be broadcast in a series of
30 second and one minute updates, with around 2 hours of
content created in total. The Jaguar Heritage feature page
on CNN.com will contain films and images from the events,
results and background information on Jaguar’s heritage and
racing pedigree.
Frank Klaas, Global Head of Jaguar Land Rover
Communications and Jaguar Heritage Trustee commented,
“We are delighted to announce that CNN is our Global Media
Partner for Jaguar Heritage Racing. CNN has huge global
reach, industry leading content and an affluent, intelligent
and well-travelled audience. This is a perfect fit with Jaguar’s
premium customer base and demographic. This media
partnership will enable enthusiasts and consumers across
the globe to share in the magic and passion of Jaguar’s
glorious heritage.”
Rani Raad, senior Vice-President of
CNN Ad Sales & Business
Development commented,
“Motorsport is an exciting arena and
an increasingly important part of our
offering. Jaguar is among the most
famous car brands in the world and its
racing history is the stuff of legends.
As such we are delighted to partner
with the new Jaguar Heritage Racing
Programme. It’s a great example of
how our TCP is creating bespoke
commercial content on-air and
on-line.”
JAGUAR NEWS [02]
JAGUAR ANNOUNCES NEW SPORTS CAR: THE F-TYPE
Jaguar has confirmed that it will bring an all-new sports car to production; the F-TYPE.
Speaking at the New York auto show Adrian Hallmark, Global Brand Director, Jaguar Cars,
confirmed: “We showed the C-X16 concept in September 2011, and the reaction to it has
been so positive that we’ve accelerated our development of an all-new Jaguar sports car.
Adrian Hallmark also added that,
“That car will be called the F-TYPE,
and it will be unveiled in production
form later this year. The core appeal
of Jaguar’s cars is their sporting
heart, and that heart will beat
stronger than ever before in the
F-TYPE. Its development is a vivid
representation of the confidence and
ambition of the Jaguar brand, and the
desire amongst our engineers and
design team to produce a worldleader in a market segment that we
have been absent from for too long.
But no longer – the F-TYPE
is coming.”
Utilising Jaguar’s industry-leading knowledge of all-aluminium
construction, the F-TYPE will launch as a convertible, and a
strict two-seater with the focus uncompromisingly on
delivering driver reward. A range of petrol engines will be
available – including a new powerplant family – and all will
deliver stunning sports car performance.
The announcement also marked the point that the F-TYPE’s
rigorous development schedule moved to final on-road
testing, with engineering prototypes now leaving Jaguar’s
Castle Bromwich plant – the same plant at which the
production cars will be built.
Ian Hoban, Jaguar’s Vehicle Line
Director said:
“The engineering development of the
F-TYPE has focused on delivering a
heightened level of dynamic driving
reward. We are excited about our
progress to date and are looking
forward to soon being able to
demonstrate what we have achieved.”
Ian Callum, Director of Design, said:
“A true sports car needs to be pure
in both its purpose and its form; to
have the opportunity to produce such
a car for Jaguar has been a privilege
both for myself and for my team. The
C-type, D-type and E-type Jaguars
were all sports cars that held true
to this principle in their era, and the
F-TYPE will hold true to that same
principle in its time, a time that is
soon to arrive.”
The F-TYPE will join Jaguar’s existing range of cars – the XF
saloon and Sportbrake, XJ saloon and XK coupe/convertible.
Full F-TYPE technical and range details will be announced
later in 2012. It will go on sale in mid-2013.
JAGUAR NEWS [03]
JAGUAR HERITAGE RACING ROARS INTO LIFE!
The first event at which Jaguar Heritage Racing will be
present is the 2012 Mille Miglia retrospective in May. This
year’s running of the Mille Miglia has particular significance
for Jaguar as it marks 60 years since Sir Stirling Moss and
Norman Dewis (then Jaguar’s chief development driver)
took the start in the first disc-brake equipped C-type.
Later that same year Sir Stirling Moss recorded the first
win for a disc-braked car when he drove another C-type to
victory at Rheims, paving the way for the wide-scale use of
the technology that we all take for granted today.
In August, the Jaguar Heritage Racing team will then be in
competitive action at the AVD Nürburgring Oldtimer Grand
Prix. Often referred to as the ‘green hell’, the Nürburgring
Nordschleife is regarded as one of the toughest tracks in
the world, which is why Jaguar has a dedicated test
facility located there running a rigorous durability and
performance programme for its modern range.
Jaguar Land Rover Global Head of Communications, Frank
Klaas commented: “The Nürburgring Nordschleife
presents a unique automotive challenge that Jaguar’s
development team continually subject our current and
future models to in order to perfect their attributes of
quality, durability and dynamic precision. To also see
historic works Jaguars in competitive action at the
Nürburgring this year will be fascinating.”
From Germany, the team will then head back to British
shores for the Goodwood Revival in September. The
undisputed jewel in the crown of the historic motor racing
calendar, the Revival provides a dazzling backdrop of
nostalgia for an equally dazzling array of competitive action
in which the Jaguar Heritage Racing C- and D-type will play
their part.
Mid-March marked the launch of the Jaguar Heritage Racing, a
programme which will see Jaguar return to the competitive arena
through the vibrant world of historic motorsport. For the first time
since 1956, works-supported C- and D-types will race again at
venues including Goodwood and the Nürburgring, while the
season-long programme will also see Jaguar Heritage Racing support
numerous additional events on the historic motoring calendar. These
include the Mille Miglia, the Pebble Beach Concours d’Elegance, and
each round of the E-type challenge in the UK – a series which in 2011
demonstrated the depth of global interest in historic motorsport,
and in Jaguar’s participation specifically.
As Jaguar embarks on the most extensive new product development
cycle in its history, it is the perfect time to invest in and celebrate its
heritage. Said Jaguar Global Brand Director, Adrian Hallmark: “Jaguar
is proud of its heritage, and it is a heritage that is both alive and ever
evolving.
“Advanced engineering is part of our heritage – 2012 sees the 60th
anniversary of Jaguar’s development of the disc brake for
automotive use, and ten years since the marque introduced
aerospace-inspired aluminium monocoque technology to its modern
range, technology today used on both the XJ and XK. Forward looking
design is part of our heritage – the poised intent of the C-X16
concept pushes the boundaries today just as much as the SS
Jaguar 100 did in 1935. And racing is very much part of our heritage
also – which is why we have launched the Jaguar Heritage Racing
programme that this year will see Jaguar C- and D-types in
competitive action.”
The Jaguar Heritage Racing programme is operated and
managed by JD Classics, based in Maldon, Essex. An
established player in the historic motorsport world, JD
Classics will prepare both the C- and D-type Jaguars which
will take to the track, and have responsibility for all
race-day activities. Derek Hood, Managing Director,
JD Classics, said: “Jaguars have been at the heart of our
business for many years, and the opportunity to work
with Jaguar Heritage Racing and ensure that the company
is as well represented in historic motorsport today as it
was when those same models competed in period is one we
were only too happy to accept.”
The Jaguar Heritage Racing programme will supplement
the activities of Jaguar Heritage – a charitable trust and
custodians of an extensive collection of priceless models
from Jaguar’s past, including the unique XJ13 prototype. Its
cars are not campaigned competitively on-track, but will
continue to be exhibited – and demonstrated – at a huge
number of events during 2012.
JAGUAR NEWS [04]
JAGUAR LAND ROVER ACHIEVES PLATINUM CORPORATE RESPONSIBILITY RATING
Jaguar Land Rover has been recognised by Business in the
Community in the UK for its commitment to Corporate Social
Responsibility, achieving the Platinum rating in the Corporate
Responsibility (CR) Index.
The prestigious Platinum accolade reflects JLR’s continuing commitment to CR throughout its business
operations. JLR is the only UK based global automotive company to achieve the Platinum level. This is the
fourth consecutive year the company has achieved an improved rating since first participating in the CR
Index in 2009, which resulted in a Bronze rating.
Commenting on the award Mike Wright, Executive Director, JLR said: “Corporate Social Responsibility is a
core value for JLR and covers every aspect of our business from the environmental impact of our
products and operations to engagement with our employees, community groups and nationwide education
programmes. It is therefore very pleasing to see the efforts of our entire team recognised by Business in
the Community.”
The CR Index is the UK’s leading voluntary benchmark of
Corporate Responsibility. It is a framework to help companies
to integrate and improve CR throughout their operations by
providing a systematic approach to managing, measuring and
reporting on business impact in society and on the environment.
The Platinum award complements JLR’s existing community and
environmental achievements. JLR became the first car
manufacturer in the UK to achieve the highly regarded
CommunityMark, the UK’s national standard that publicly
recognises excellence in community investment.
Awarded by Business in the Community, the CommunityMark is
widely recognised as the national standard of excellence for
community investment and was given in recognition of JLR’s
considerable investment in community programmes, including
its Education Business Partnership Centres and national
educational initiatives.
Stephen Howard, Chief Executive, Business in the
Community said:
“I congratulate JLR on achieving Platinum in the 2012
BITC Corporate Responsibility Index. The CR Index
has helped to highlight clearly those best practice
examples that bring to life in a powerful way what
integrated responsible practice really looks like. As
we celebrate 10 years of our CR Index it has given
me great pleasure to witness each company’s responsible business journey and the transformations
they are making both within their businesses and the
impact they have in our communities.”
JLR’s Environmental Innovation programme was awarded a Big
Tick for Environmental Leadership in 2011. The award recognised
JLR’s commitment to sustainable products and manufacturing
processes, CO2 reductions and improved fuel efficiency through
its comprehensive employee engagement initiative.
Stephen Howard
JAGUAR NEWS [05]
JAGUAR LAND ROVER AND CHERY AUTOMOBILE COMPANY LTD
AGREE TERMS ON PROPOSED JOINT VENTURE COMPANY IN CHINA
The rumour mill has been working overtime in recent
months but now we can confirm that Jaguar Land
Rover (JLR) and Chery Automobile Company Ltd have
reached agreement on a proposed joint venture in
China.
The agreement follows extensive talks between JLR and Chery
on establishing an equal partnership company. The scope of
the proposed joint venture (JV) would include manufacture of
JLR- and JV-branded vehicles; establishment of a research
and development facility; engine manufacture; and sale of
vehicles produced by the JV company.
JLR and Chery will now follow the official process to establish
a joint venture company in China.
In a joint statement, Dr Ralf Speth, JLR Chief Executive Officer, and
Mr Yin Tongyao, Chairman and Chief Executive Officer of
Chery Automobile Company Ltd, said:
“Working together on this proposed joint venture is an exciting prospect
for both JLR and Chery. Demand for Jaguar and Land Rover vehicles
continues to increase significantly in China and we believe that JLR and
Chery can jointly realise the potential of these iconic brands in the world’s
largest car market.
Dr. Rolf Speth
“Our ambition is to leverage the respective strengths of our two businesses
- in research and development; technological innovation; manufacturing
excellence and local consumer knowledge- to offer Chinese customers the
most advanced, highly efficient products featuring the very latest
technologies.”
Terms and conditions of the commercial agreement are not being disclosed
at this time and as such, no further details are available.
Mr. Yin Tongyao
JAGUAR NEWS [06]
JAGUAR TAKES ON THE GOODWOOD HILL AS 2012 FESTIVAL OF SPEED IS LAUNCHED
This issue of Jaguar News has taken on a decidedly racy look with news
of Jaguar’s involvement at the famous Goodwood Festival of Speed.
An XFR recently took to “The Hill” to mark the launch of the 2012
Festival. The demonstration runs provided a suitably dramatic start to
the preview event for the 2012 running of the Festival of Speed – set
to take place between June 28 and July 1.
The theme for the 2012 Festival is
‘Young Guns – Born to Win’
celebrating young drivers, riders,
designers and engineers in every
aspect of the automotive world.
This theme is echoed by the recent
steps taken by Jaguar Land Rover
to recruit hundreds of new
graduates in every part of the
business, encouraging them to
contribute to, and play a key part
in, JLR’s ambitious plans for the
future.
JAGUAR WINS ‘MOST SPIRITED GETAWAY’
AWARD FOR SECOND TIME AT
GOODWOOD
A Jaguar has won the ‘Most Spirited Getaway’ Award
for the second consecutive year at the launch of the
Goodwood Festival of Speed.
The honour, won last year by Touring Car driver Anthony Reid in an
XFR, was won at the 2012 event by Alex Buncombe at the wheel of
an XJS TWR owned by JD Classics.
The light-hearted Award is given to the driver judged
to have made the most enthusiastic, crowd-pleasing
departure up the notorious Goodwood Hill.
The car, a 1984 Jaguar XJS TWR and chassis 005 of just seven
produced was previously driven by Win Percy. It made a suitably
dramatic start as the combination of slick tyres and a 485bhp,
race-specification V12 and side-exit exhaust system ensured a
visual and aural spectacle.
It was joined on the Goodwood Hill by the iconic Silk Cut Jaguar
XJR-8/9 run by Don and Justin Law – the latter aiming to once
again set the pace at the 2012 running of the event having
completed the run in just over 44 seconds in previous years.
In 2011, the Festival celebrated 50 years of the
E-type in spectacular style with a 28-metre
sculpture of the iconic sports car forming the
centrepiece of the event that saw significant
Jaguars including the XJ13, C-, D- and, of course,
E-type being driven in anger in front of crowds
numbering in excess of 175,000 people.
Once again, Jaguar is proud to play a role in the
Festival of Speed with vehicles from the past and
a little way into the future promising to take part
in the notorious run up to Goodwood Hill.
JAGUAR NEWS [07]
JAGUAR PROMOTES ENGINEERING CAREERS
JLR Executive Director Mike Wright said:
“The success of our global business – and the UK
economy –lies in engineering and innovation. JLR
has ambitious plans for growth and this can only
be supported by innovation in new products,
engines and environmental technologies. We are
the UK’s leading investor in automotive research
and development and we are successfully
delivering breakthroughs in engineers,
performance and sustainability.
Jaguar Land Rover (JLR) has called for
more young people to consider
careers in engineering and technology,
as a new survey revealed that
engineering remains a minority
interest among UK teenagers.
Having engaged with thousands of
young people at ‘The Big Bang’ science
and engineering fair at the NEC in
Birmingham in March, JLR published
results of a new survey of one
thousand 13-16 year olds which
revealed that less than 20% had
considered a career in engineering.
“However, it’s critical that we attract talented
young people to become the next generation
of engineers and technologists. We have a wide
range of educational initiatives underway with
the aim of getting young people excited about
engineering and crucially, to encourage them to
make the right subject choices at GCSE-level and
beyond.”
JLR has a well-established programme of educational
initiatives to promote STEM subjects (science, technology,
engineering and maths) within schools and colleges to help
create the next generation of engineers and technologists.
In 2011, JLR reached out to more than 233,000 children.
Mike Wright
This year, JLR was a lead sponsor of The Big Bang – the UK’s
largest celebration of science and technology for young people.
The company’s stand was packed full of stimulating exhibits aimed
at highlighting the excitement of engineering. This included a fully
immersive future technology simulator, a demonstration on how
driver/car conxnectivity in the future will make the driving
experience simpler and safer, a virtual car airflow analysis and
Jaguar C-X75 concept car virtual race which demonstrated vehicle
dynamics. The stunning Jaguar C-X75 and Land Rover DC100
concept vehicles were also showcased on the stand. A group of 110
Jaguar Land Rover graduates lead school groups around the event
whilst engineers and apprentices were on-hand on the stand to talk
about the exhibits and their career experiences.
JLR Engineering Director, Bob Joyce said: “As our survey reveals,
the UK needs to do more to make science and technology the
number one career choice for our young people. We now employ
more than 6,000 engineers, designers and technologists in the UK,
and the search is on for more talented young people to join that
team. It’s a really exciting time to be an engineer, and it’s vital for
the UK that today’s school students consider engineering as a
desirable career to follow.”
The Big Bang Science
and Engineering Fair
2012
JAGUAR NEWS [08]