Automotive report - Brewer Media Group

AUTOMOTIVE
REPORT
5/4/2015
Hamilton County Vehicle Registrations
A Monthly Snapshot Of Local Vehicle Sales and Trends
From the ALL NEW
ChattanoogaHasCars
Automotive report
Automotive report
H A M I LT O N C O UN T Y V E H I C L E R E G I S T RAT I O N S
ABOUT THIS REPORT
The Automotive Report is prepared by ChattanoogaHasCars.com, a service of the Brewer Media Group,
and is compiled monthly from raw data released from the Hamilton County Clerk’s Office
www.CountyClerkAnytime.com. This report is based solely upon vehicles reported Registered By Dealers in
Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The
report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed
or implied, as to the accuracy of data contained herein.
Reporting Period: May 2014 through April 2015
Hamilton County, Tennessee
Hamilton County represents 63.9% of the total population of the six-county Chattanooga Metropolitan Area.
While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within
the heaviest concentration of local consumers.
About Brewer Media Group
Brewer Media Group is Chattanooga’s only locally owned mass communications company and offers the
unique ability to fully integrate Radio, Print, Television, Internet and Video Pre-Roll campaigns in a single
platform.
About ChattanoogaHasCars.com
ChattanoogaHasCars.com has become the Tennessee Valley’s most powerful automotive shopping
marketplace with consistent branding across 12 radio and 1 television station every week in prime drive
periods. Local dealer inventory is refreshed daily with automated feeds from various data providers.
April 2015 Top Dealers
250
200
150
132
151
156
MARSHAL MIZE
FORD
MTN VIEW
NISSAN
201
204
ECONOMY
HONDA
CARMAX
100
50
0
INTEGRITY
ChattanoogaHasCars
Page 1
Automotive report
NOW LIVE!!!
An All New Search Engine
•
ChattanoogaHasCars was established in 2007 as an engine where automotive shoppers could shop
inventory from all LOCAL dealers in one spot – without the distraction of competing dealers in other
markets.
•
Backed by $250k in annual advertising in the local market, the site has become a Lightning Rod for
local shoppers as they more and more often shop and compare online before ever visiting a
dealership.
•
We provide the ability to showcase not only Brand, but also specific Model(s) available at local
dealerships that visitors can compare side by side.
•
The new site, launched 11/1/2014, is built upon a much more powerful search engine that delivers a
depth of vehicle details on par with sites such as AutoTrader and Cars.com at a fraction of the cost.
•
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Page 2
ChattanoogaHasCars
Automotive report
•
•
•
Each and every vehicle details page is Search Engine Optimized
Every Installed Option In Feed Included in Each Listing
BASIC LISTINGS (Non-Featured) are available ABSOLUTELY FREE to every area dealer and include
complete vehicle details with up to 50 photos per listing and Unlimited Inventory.
Contact [email protected] to make sure your inventory is live!
ChattanoogaHasCars
Page 3
Automotive report
ANNUAL METAL COUNT
May 2014 through April 2015
New Vehicle Leading Brands
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Brand
FORD
HONDA
NISSAN
CHEVROLET
TOYOTA
DODGE
JEEP
KIA
SUBARU
VOLKSWAGEN
HYUNDAI
BMW
LEXUS
GMC
MERCEDES
AUDI
INFINITI
MAZDA
CADILLAC
Other
TOTALS
Vehicle Count
Market %
2,375
2,051
1,715
1,345
1,265
581
505
499
447
367
355
317
299
258
202
155
153
148
131
893
14,050
16.9%
14.6%
12.2%
9.6%
9.0%
4.1%
3.6%
3.6%
3.2%
2.6%
2.5%
2.3%
2.1%
1.8%
1.4%
1.1%
1.1%
1.1%
0.9%
6.4%
100.0%
% Change*
--0.1%
---0.1%
-0.1%
+0.2%
---0.1%
-+0.1%
---0.1%
----+0.2%
*Difference in Market % from previous Annual Reporting Period (Apr 14 through Mar 15).
**Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers
On Average,
ChattanoogaHasCars.com Hosts
More Than 5,000 Unique
Shoppers Each Month
Page 4
ChattanoogaHasCars
Automotive report
Used Vehicle Leading Brands
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Brand
FORD
CHEVROLET
NISSAN
HONDA
TOYOTA
DODGE
JEEP
BMW
KIA
CHRYSLER
VOLKSWAGEN
HYUNDAI
GMC
LEXUS
MERCEDES
MAZDA
BUICK
INFINITI
CADILLAC
Other
TOTALS
Vehicle Count
Market %
4,091
3,168
2,247
1,928
1,840
1,404
903
760
759
715
647
612
598
584
428
388
385
380
330
2,863
25,030
16.3%
12.7%
9.0%
7.7%
7.4%
5.6%
3.6%
3.0%
3.0%
2.9%
2.6%
2.4%
2.4%
2.3%
1.7%
1.6%
1.5%
1.4%
1.3%
11.5%
100.0%
% Change*
-0.2%
+0.2%
+0.1%
-0.2%
--0.1%
----+0.1%
-0.1%
+0.1%
---0.1%
-0.1%
--+0.1%
*Difference in Market % from previous Annual Reporting Period (Apr 14 through Mar 15).
**Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers
FACT
Radio reaches 92% of ALL American
Consumers Every Week. The vast
majority will be listening when they’re
on the way to buy a vehicle.
ChattanoogaHasCars
Page 5
Automotive report
LEADING DEALERS (New and Used Combined)
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Dealer Name
ECONOMY HONDA
CARMAX
MARSHAL MIZE FORD
INTEGRITY
MTN VIEW NISSAN
MTN VIEW FORD
CAPITAL TOYOTA
CROWN AUTOMOTIVE
MTN VIEW CHEVROLET
MTN VIEW @153
LONG OF CHATTANOOGA
BMW OF CHATTANOOGA
EASY AUTO
KIA OF CHATTANOOGA
HONDA OF CLEVELAND
DRIVETIME
NISSAN OF CHATTANOOGA
KELLY AUTO GROUP
TOYOTA OF CLEVELAND
Other
TOTALS
Vehicle Count
Market %
2,485
2,187
1,741
1,437
1,240
1,071
969
915
881
831
776
664
654
617
613
583
543
506
467
17,125
36,305
6.8%
6.0%
4.8%
4.0%
3.4%
3.0%
2.7%
2.5%
2.4%
2.3%
2.1%
1.8%
1.8%
1.7%
1.7%
1.6%
1.5%
1.4%
1.3%
47.2%
100.0%
% Change*
-0.1%
--+0.1%
----0.1%
+0.1%
---0.1%
-0.1%
---+
---
+0.2%
*Difference in Market % from previous annual reporting period (Apr 14 through Mar 15).
• Featured Listings Appear First In Search Results
• Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To
Your Website and Direct Contact Information
• All Inventory Is Updated Daily From Various Data Providers So Listings
Are Always Fresh And Ready To Sell!
• Dealer Reports Provided Monthly
• Supported With The Equivalent Of More Than A Quarter Million Dollars
Of Local Media Annually
Page 6
ChattanoogaHasCars
Consumers Still Want AM/FM
Radios In Their Cars
Forbes – 4/8/2015
Advances in electronic technologies have transformed the automobile by increasing safety,
reliability and convenience for the American consumer. Despite these advances, which include
all electric vehicles like the ones from Tesla and developments on assisted driving technologies
from Google, Mobileye, Volkswagen AG and others, the drivers of new car demand have
remained intact. The average consumer still wants a quality car, one that does not cost too much
to get to destinations and one that has entertainment choices including the AM/FM car radio.
Technological advances have been
numerous and have aided in optimizing
vehicle performance, navigation,
entertainment and safety. The carburetor
has been replaced by an electronic fuel
injection system. Rather than breaking
down on the side of the road, computers
now constantly monitor modern cars for
possible malfunctions. Even the paper
map has been replaced by directional
GPS. Getting lost is now a thing of the
past. AT&T and other mobile carriers
have even started to bring high-speed
wireless connectivity into the car.
“The numbers of radio
listeners are staggering.
More Americans listen to
AM/FM radio each week
than use Facebook.”
Arguably, no consumer facing change has been as radical than those found in the entertainment
system in the car — the radio unit. Dozens of different bells and whistles to the basic AM/FM dial
have been added since the late 1960s. Eight-track tapes have morphed into cassette decks, which
were eventually abandoned in favor of CD players. Those CD players are now disappearing as
consumers prefer Sirius satellite radio and integration with their iPhone, Android powered
smartphone or in some cases a Blackberry smartphone as the preferred way to listen to music, talk
radio, podcasts and even books while driving.
Despite the technological advances that are making the car a digital hub on wheels, the consumer’s
love affair with AM/FM radio remains. The numbers of radio listeners are staggering. More
Americans listen to AM/FM radio each week than use Facebook. Nearly 60% of the population
listens to the radio on a daily basis and nearly 85% of the American people report listening to the
radio at least once a week.
The ongoing reasons for America’s love affair with the radio stations in their cars varies. Some
listen to AM/FM radio for the music. With so many listeners, even as different mediums and
technology have changed the landscape, getting a song played on terrestrial radio is the quickest
and surest way to stardom. For those looking to sell products, the sheer size of the audience
makes radio advertising one of the most effective ways to market goods and services. And for
local news and information, there is nothing like broadcast radio. It’s not like satellite radio will
provide you with a local weather forecast.
“For those looking
to sell products, the
sheer size of the
audience makes
radio advertising one
of the most effective
ways to market
goods and services.”
A new poll by the firm IPSOS confirms that
while some consumers are demanding
changes to the car’s infotainment system,
consumers want AM and FM radio to remain
the heart and soul of their car entertainment.
When 1,000 adults were sampled and asked
about their car audio preferences, 91% said
they desire typical car radio with 9% preferring
an app-based system. Per the data, 84% of
respondents listen to AM/FM radio while
relatively new systems like Sirius/XM, Pandora
and Spotify came in at 22%, 18% and 7%,
respectively. Finally, when asked about their
preferences for entertainment options in their
next car, 80% of consumers chose AM/FM
over CD players, connected smartphones and
other forms of audio entertainment.
Despite America’s love affair with terrestrial radio, salesmen of the latest modern equipment
and authors, who fancy themselves as the next Isaac Asimov, suggest the time has come for
automobile manufacturers to replace the AM/FM radio in your car with an app-driven system
that would remove the consumer’s ability to get local terrestrial radio in their car. Based on
heavily sampled consumer preferences, the data suggests this would be a grave mistake.
When contemplating their infotainment roadmap, automobile manufactures like General
Motors, Ford, and others should factor these findings and preferences into their decision making
process. Automobiles tend to get better and better with each new model year, but despite many
of the changes and advancements under the hood some things remain popular. People like
reliability, durability and an enjoyable experience while driving, but they also prefer their AM/FM
car radio. Efforts to remove AM/FM radio from the automobile falls squarely into the “if it ain’t
broke don’t fix it” category.
Automotive report
New Vehicle Leading Dealers
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Dealer Name
Vehicle Count
Market %
ECONOMY HONDA
1,449
11.2%
MARSHAL MIZE FORD
958
7.4%
MTN VIEW NISSAN
846
6.5%
INTEGRITY
757
5.8%
MTN VIEW FORD
669
5.2%
CROWN AUTOMOTIVE
614
4.7%
CAPITAL TOYOTA
551
4.3%
MTN VIEW CHEVROLET
466
3.6%
LONG OF CHATTANOOGA
463
3.6%
HONDA OF CLEVELAND
362
2.8%
KIA OF CHATTANOOGA
359
2.8%
KELLY AUTO GROUP
352
2.7%
TOYOTA OF CLEVELAND
328
2.5%
HUNT NISSAN**
318
2.5%
NISSAN OF CHATTANOOGA
288
2.2%
VILLAGE VW
271
2.1%
BMW OF CHATTANOOGA
249
1.9%
LEXUS OF CHATTANOOGA
221
1.7%
EDD KIRBY
182
1.9%
Other
3,252
25.1%
TOTALS
12,955
100%
*Difference in Market % from previous annual reporting period (Apr 14 through Mar 15).
% Change
-0.1%
-0.1%
+0.1%
-0.1%
+0.1%
-0.2%
-0.1%
-+0.1%
---0.1%
--0.3%
+0.3%
--+0.1%
-+0.3%
**HUNT NISSAN now reporting as NISSAN OF CHATTANOOGA
Local Ownership provides the
ability to respond to customer needs rapidly
and the flexibility to think outside the box.
We strive every day to assure a Superior
level of customer service with the area’s
largest collection of media properties and
creative professionals under one roof.
www.BrewerMediaGroup.com
ChattanoogaHasCars
Page 7
Automotive report
Used Vehicle Leading Dealers
Rank Dealer Name
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
CARMAX
ECONOMY HONDA
MTN VIEW @ 153
MARSHAL MIZE FORD
INTEGRITY
EASY AUTO
DRIVETIME
CAPITAL TOYOTA
WRIGHT MOTOR COMPANY
MTN VIEW CHEVROLET
BMW OF CHATTANOOGA
TWEETY AUTOMART
MTN VIEW FORD
MTN VIEW NISSAN
GREGG MOTOR COMPANY
LONG OF CHATTANOOGA
CROWN AUTOMOTIVE
KIA OF CHATTANOOGA
LARRY HILL FORD
Other
TOTALS
Vehicle
Count
Market %
% Change
2,178
1,036
826
783
680
654
583
418
417
415
415
402
402
394
350
313
301
258
256
12,269
23,350
9.3%
4.4%
3.5%
3.4%
2.9%
2.8%
2.5%
1.8%
1.8%
1.8%
1.8%
1.7%
1.7%
1.6%
1.5%
1.3%
1.3%
1.1%
1.1%
52.5%
100.0%
--0.1%
----0.1%
---0.1%
+0.2%
---------+0.1%
Black Consumers Weekly
Reach%
100.0%
77.7% 78.3% 73.5% 77.6% 75.8%
80.0% 71.1%
60.0%
40.0%
20.0%
0.0%
ADULTS ADULTS ADULTS WOMEN WOMEN WOMEN
18-34
18-49
25-54
18-34
18-49
25-54
WJTT/WMPZ
WUSY
WDOD
WDEF
WSKZ
WGOW
No Other Medium Reaches ANY
Consumer Group As Efficiently
Page 8
Economic Optimism Sets
African-American
Consumers Apar t
In a U.S. economy that is increasingly
reliant on the purchase patterns of
minority consumers, African-Americans
are a key segment with a population of
44 million and buying power of more
than $1 trillion in 2013, a new report by
market researcher Packaged Facts shows.
By 2017, the buying power of AfricanAmericans is anticipated to reach $1.3
trillion, according to The African-American
Consumer Market, 9th Edition report.
ChattanoogaHasCars
Automotive report
Monthly Tracking Top Brands
Monthly Tracking: Top 5 New Brands
Vehicles Registered in Hamilton County
300
250
200
FORD
HONDA
150
NISSAN
CHEVROLET
100
TOYOTA
50
0
Monthly Tracking Totals
Monthly Tracking
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
-
New
Pre-Owned
ChattanoogaHasCars
Total
Page 9
Automotive report
Dealer Brand Share (New)
Brand Dealer
FORD Marshal Mize Ford
HONDA
NISSAN
TOYOTA
CHEVROLET
KIA
VOLKSWAGEN
DODGE
HYUNDAI
SUBARU
JEEP
LEXUS
Page 10
Count
Mtn View Ford
Larry Hill Ford
Other
Economy Honda
Honda of Cleveland
Pye Honda
Other
Mtn View Nissan
Hunt Nissan**
Nissan of Chattanooga**
Other
Capital Toyota
Toyota of Cleveland
Other
Mtn View Chevrolet
Integrity
Don Ledford
Other
Kia of Chattanooga
Kia of Cleveland
Other
Village Volkswagen
Fred Beans Volkswagen
Jim Ellis Volkswagen
VW Credit
Other
Crown Automotive
Mtn View CDJ* (Ringgold)
Other
Long of Chattanooga
Other
Kelly Auto Group
Subaru of Kennesaw
Other
Crown Automotive
Mtn View CDJ* (Ringgold)
Edd Kirby
Other
Lexus of Chattanooga
Nalley Automotive
Hennessey
Other
958
630
136
436
1,448
362
30
63
846
318
288
136
550
328
287
464
431
58
288
359
72
30
268
11
10
10
24
268
75
198
302
28
344
19
53
261
77
30
101
221
18
9
26
Brand %
44.4%
29.2%
6.3%
20.2%
76.1%
19.0%
1.5%
3.3%
53.3%
20.0%
18.1%
8.6%
47.2%
28.2%
24.6%
37.4%
34.7%
4.7%
23.2%
77.9%
15.6%
6.6%
83.0%
3.6%
3.6%
3.0%
7.3%
49.5%
11.8%
36.6%
91.5%
8.5%
82.7%
4.6%
12.7%
55.7%
16.4%
6.4%
21.5%
78.2%
6.6%
3.3%
9.5%
% Change
-0.3%
+0.1%
-0.2%
+0.5%
-0.2%
+0.1%
+0.1%
-+0.6%
-2.9%
+2.1%
+0.2%
-1.5%
+0.4%
+1.1%
+0.5%
-0.2%
-0.4%
-+0.1%
--0.1%
+0.6%
-0.2%
+0.1%
-0.7%
--2.6%
+2.1%
+0.5%
+1.1%
-1.1%
-1.6%
-0.4%
+2.0%
-1.9%
+0.3%
-0.2%
+1.8%
-2.5%
--2.0%
-0.5%
ChattanoogaHasCars
Automotive report
Brand Dealer
BMW BMW of Chattanooga
GMC
MERCEDES
CADILLAC
BUICK
MAZDA
INFINITI
Count
Other
Integrity
Don Ledford
Carl Black Chevrolet
Other
Long of Chattanooga
RBM of Atlanta
Other
Integrity
Don Ledford
Other
Integrity
Don Ledford
Gentry Chevrolet
Other
Edd Kirby
Hennessey
Other
Infiniti of Chattanooga
Nalley Automotive
Other
249
53
165
17
8
52
160
11
7
86
10
21
75
13
4
6
111
10
17
135
3
6
Brand %
82.5%
17.5%
68.2%
7.0%
3.3%
21.5%
89.9%
6.2%
3.9%
73.5%
8.5%
18.0%
77.3%
11.8%
4.1%
6.8%
80.4%
7.2%
12.3%
93.8%
2.1%
4.1%
% Change
-1.4%
+1.4%
-0.9%
+0.6%
+0.1%
+0.2%
+2.7%
+0.3%
-3.0%
+1.6%
-2.2%
+0.6%
-0.8%
+1.5%
-0.2%
-0.5%
-2.0%
+0.6%
+1.4%
+0.4%
--0.4%
Remember Prime Time Television?
Number of Television Channels Per Household
Total Television Avails Per Hour 2
Weekly Programming Hours
Weekly Television Avails 3
1970 1
4
120
672
20,160
1990
27.2
816
4,570
137,088
2010
135
4,050
22,680
680,400
Now Consider These Facts:
• The average household views only 57.1 of the 22,680 weekly programming hours
available; equating to just One Quarter of 1 Percent.
• Of the 680,400 available commercial positions weekly, the average household is
exposed to just 1,701; or One Quarter of 1 Percent.
In 1970, most Television Stations were not operating on a 24-hour schedule.
Based on a conservative average of 15 minutes of commercial time each hour, or thirty (30) :30-second avails
3 Hourly Avails x 24 Hours x 7 Days
1
2
ChattanoogaHasCars
Page 11
Automotive report
APRIL 2015 DEALER RANKINGS
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
14
Dec
14
Jan
15
Feb
15
Mar
15
Apr
14
Apr
15
151
1
150
183
191
180
2
178
109
1
108
158
204
191
155
188
2
186
275
191
186
2
184
155
183
174
1
173
191
New
Used
275
158
204
New
Used
183
97
86
242
156
86
240
129
111
167
101
66
266
180
86
169
87
82
155
84
71
248
134
114
191
110
81
181
106
75
242
149
93
210
117
93
201
116
85
New
Used
97
69
28
122
90
32
86
62
24
85
64
21
130
90
40
110
71
39
78
52
26
87
56
31
113
66
47
66
47
19
110
72
38
129
91
38
156
107
49
New
Used
119
71
48
166
93
73
166
93
73
137
88
49
170
92
78
149
71
78
107
56
51
141
75
66
142
78
64
142
83
59
151
75
76
144
85
59
151
83
68
New
Used
108
56
52
161
92
69
142
83
59
120
52
68
105
56
49
130
68
62
83
43
40
130
75
55
148
82
66
74
37
37
104
51
53
109
60
49
132
62
70
New
Used
66
33
33
66
47
19
70
54
16
65
26
39
63
30
33
91
44
47
48
27
21
78
37
41
77
38
39
65
33
32
80
44
36
65
47
18
112
53
59
96
74
22
101
69
32
92
56
36
74
43
31
101
57
44
84
42
42
61
37
24
99
56
43
96
66
30
76
43
33
95
58
37
98
62
36
96
68
28
72
52
20
52
33
19
74
49
25
46
19
27
73
48
25
72
42
30
49
29
20
71
40
31
56
37
19
56
33
23
68
36
32
62
39
23
87
45
42
80
45
35
61
39
22
88
54
34
107
65
42
68
42
26
94
52
42
68
36
32
107
57
50
70
44
26
73
29
44
69
45
24
99
63
36
84
43
41
32
21
11
63
32
31
106
63
43
107
52
55
64
38
26
90
46
44
Dealer
CARMAX
ECONOMY HONDA
MTN VIEW NISSAN
MARSHAL MIZE FORD
INTEGRITY
MTN VIEW CHEVROLET
MTN VIEW FORD
New
Used
LONG OF CHATTANOOGA
New
Used
CAPITAL TOYOTA
New
Used
NISSAN OF CHATTANOOGA
New
Used
MTN VIEW @ 153
New
Used
KIA OF CHATTANOOGA
New
Used
CROWN AUTOMOTIVE
New
Used
DRIVETIME
Used
BMW OF CHATTANOOGA
New
Used
Page 12
52
5
47
61
64
64
64
72
94
73
73
50
84
61
64
64
64
72
94
73
73
50
47
31
16
51
30
21
73
42
31
49
30
19
47
30
17
62
34
28
48
29
19
53
40
13
49
30
19
28
11
17
88
57
31
72
48
24
70
50
20
103
71
32
87
55
32
98
62
36
45
30
15
59
47
12
93
65
28
34
34
50
50
57
57
38
38
59
59
25
25
35
35
48
48
75
29
46
29
7
22
52
11
41
51
16
35
53
24
29
58
19
39
35
10
25
72
36
36
81
36
45
84
60
2
58
80
80
40
21
19
56
32
24
70
31
39
63
39
24
74
48
26
81
55
26
63
42
21
39
39
59
59
79
79
62
62
60
60
68
28
40
55
16
39
56
22
34
61
25
36
60
31
29
ChattanoogaHasCars
Automotive report
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
14
Dec
14
Jan
15
Feb
15
Mar
15
Apr
14
Apr
15
Used
41
41
74
74
48
48
47
47
55
55
57
57
43
43
62
62
40
40
55
55
77
77
71
71
55
55
New
Used
52
25
27
25
11
14
23
11
12
20
7
13
20
8
12
16
6
10
23
15
8
19
9
10
11
5
6
21
8
13
19
7
12
16
9
7
53
33
20
New
Used
31
16
15
30
17
13
30
15
15
33
17
16
36
14
22
41
17
24
30
10
20
35
10
25
36
15
21
33
13
20
39
19
20
29
12
17
50
19
31
New
Used
49
34
15
67
37
30
55
27
28
46
32
14
64
43
21
54
35
19
47
28
19
53
27
26
42
24
18
33
21
12
55
25
30
46
27
19
48
29
19
Used
34
34
30
30
22
22
31
31
42
42
32
32
26
26
36
36
37
37
32
32
35
35
46
46
45
45
New
Used
39
27
12
53
34
19
36
30
6
39
26
13
45
32
13
45
32
13
39
27
12
52
32
20
41
26
15
38
28
10
35
25
10
51
37
14
44
33
11
Used
31
31
31
31
27
27
29
29
22
22
31
31
23
23
35
35
16
16
28
28
35
35
38
38
42
42
New
Used
21
9
12
9
6
3
23
12
11
22
12
10
40
18
22
29
13
16
39
19
20
21
11
10
32
13
19
26
13
13
26
19
7
17
9
8
39
27
12
42
25
17
32
16
16
38
28
10
48
33
15
37
26
11
38
17
21
43
26
17
34
17
17
32
17
15
45
27
18
40
20
20
42
22
20
37
19
18
17
16
1
24
16
8
21
16
5
17
16
1
29
23
6
19
16
3
20
17
3
29
22
7
29
23
6
26
20
6
11
7
4
24
20
4
34
29
5
30
24
6
60
40
20
52
35
17
35
22
13
46
34
12
48
32
16
27
22
5
39
29
10
33
25
8
34
24
10
29
15
14
21
19
2
34
26
8
23
9
14
27
14
13
35
14
21
32
10
22
44
16
28
23
9
14
29
11
18
43
17
26
40
14
26
24
6
18
43
8
35
35
11
24
29
8
21
13
9
4
19
9
10
17
9
8
34
12
22
19
12
7
22
12
10
24
13
11
30
21
9
11
5
6
14
11
3
21
9
12
18
14
4
28
13
15
18
18
16
16
25
25
24
24
21
21
16
16
6
6
20
20
29
29
10
9
3
6
9
1
8
2
8
1
7
5
1
4
7
2
5
13
7
6
23
10
13
Dealer
EASY AUTO
CAMPING WORLD
EDD KIRBY
HONDA OF CLEVELAND
TWEETY AUTOMART INC
KELLY AUTO GROUP
GREGG MOTOR CO
MTN VIEW CDJR
VILLAGE VW
New
Used
LEXUS OF CHATTANOOGA
New
Used
TOYOTA OF CLEVELAND
New
Used
LARRY HILL FORD
New
Used
INFINITI OF CHATTANOOGA
New
Used
CARMART
Used
PYE ACURA
New
Used
CHATTANOOGA MOTORS
Used
WRIGHT MOTOR COMPANY
Used
PRESTIGE CARS
Used
26
26
14
5
9
22
2
20
10
26
6
20
2
13
8
5
18
18
15
15
16
16
6
6
15
15
21
21
15
15
29
29
15
15
31
31
47
47
6
6
23
23
33
33
27
27
38
38
40
40
29
29
41
41
27
27
28
28
29
29
43
43
59
59
34
34
23
23
18
18
10
10
7
7
20
20
15
15
26
26
21
21
10
10
11
11
15
15
21
21
22
22
22
22
ChattanoogaHasCars
Page 13
Automotive report
Dealer
DEALERS AUTO AUCTION
Used
May
14
Jun
14
Jul
14
Aug
14
Sep
14
Oct
14
Nov
14
Dec
14
Jan
15
Feb
15
Mar
15
Apr
14
Apr
15
15
15
14
14
31
31
20
20
24
24
9
9
5
5
16
16
13
13
14
14
25
25
29
29
19
19
2
2
9
9
5
5
9
9
9
9
13
13
11
11
5
5
8
8
9
9
1
1
19
19
14
14
19
19
11
11
10
10
11
11
13
13
8
8
13
13
17
17
4
4
13
13
6
6
17
17
9
5
4
7
5
2
15
6
9
15
5
10
13
6
7
25
3
22
19
9
10
11
4
7
14
7
7
4
2
2
16
5
11
11
8
3
17
10
7
BROCK AUTO INC
Used
WHOLESALE IMPORT
Used
LANDROVER CHATTANOOGA
New
Used
WHOLESALE AUTO
Used
WE FINANCE
Used
PHOENIX AUTO SALES
Used
AIRPORT AUTO BROKERS
Used
WILLIAMS MOTOR CO
Used
PANIAGUA AUTO SALES
Used
HARPER AUTO SALES
New
Used
SUPER TOYS
Used
T & T MOTORS
Used
KIA OF CLEVELAND
New
Used
NALLEY AUTOMOTIVE
New
Used
WILSON AUTO SALES
Used
KINGWOOD AUTO SALES
Used
WALTER JACKSON
New
Used
SPORTS & IMPORTS
Used
DON LEDFORD
New
Used
Page 14
21
21
14
14
23
23
16
16
14
14
2
2
5
5
11
11
11
11
4
4
4
4
4
4
9
9
20
20
14
14
12
12
7
7
17
17
8
8
14
14
9
9
8
8
11
11
6
6
24
24
16
16
11
11
14
14
4
4
6
6
6
6
9
9
6
6
9
9
7
7
12
12
7
7
4
4
14
14
3
3
13
13
9
9
4
4
8
8
8
8
16
16
14
14
8
8
8
8
11
11
11
11
6
6
6
6
12
12
8
8
3
3
3
3
2
2
2
2
1
1
4
4
7
7
6
6
1
1
8
8
6
6
12
12
10
9
14
21
18
18
10
7
9
16
9
14
21
18
18
10
7
9
16
13
1
12
12
10
11
1
10
12
17
17
11
11
11
11
16
16
10
10
12
12
10
10
9
9
10
10
18
18
10
10
15
15
12
12
9
9
10
10
13
13
5
5
8
8
7
7
7
7
8
8
7
7
15
15
11
11
8
8
12
12
11
7
4
8
5
3
10
7
3
11
8
3
7
3
4
10
6
4
8
4
4
11
6
5
6
6
10
6
4
14
7
7
12
7
5
11
7
4
5
3
2
11
5
6
8
4
4
5
3
2
11
8
3
9
6
3
8
4
4
5
2
3
6
3
3
13
7
6
9
4
5
9
4
5
10
3
7
5
5
4
4
7
7
1
1
9
9
4
4
2
2
3
3
6
6
3
3
10
10
7
7
10
10
4
4
9
9
6
6
5
5
8
8
8
8
1
1
11
11
6
6
3
3
5
5
3
3
10
10
9
6
3
9
6
3
11
5
6
6
3
3
7
3
4
13
4
9
5
2
3
6
3
3
8
3
5
5
3
2
4
3
1
7
6
1
10
2
8
4
4
2
2
5
5
5
5
3
3
5
5
3
3
3
3
2
2
2
2
8
8
6
6
10
10
7
5
2
8
7
1
7
5
2
7
6
1
9
8
1
15
14
1
11
10
1
16
14
2
6
5
1
11
8
3
9
8
1
20
15
5
10
8
2
ChattanoogaHasCars
Automotive report
250
Top 10 Dealers YOY Comparison
200
150
100
50
0
Apr-14
Apr-15
If you’ve missed a report, find them online at http://www.brewermediagroup.com/chattanoogahascars
While Urban music is popular in the general
market, this combination provides the unique
ability to reach the entire black consumer market
across the full spectrum of demographics.
In a crowded field of Country music stations,
Cat Country 95.3 stands out with a fresh,
energetic presentation of today’s hottest
new country.
THE most recognized brand in Sports lives on
the radio here. The audience is highly
concentrated – 95% are Men – making this the
most efficient way to target a male consumer in
Chattanooga.
Chattanooga’s only station directly targeting
the key “Boomers” consumer group. It’s
audience is highly concentrated 45 to 64 years
of age – those that control the largest block of
disposable income.
ChattanoogaHasCars
Page 15
Automotive report
Brewer Media Group is uniquely invested in our community, the quality of life its citizens, and a robust local
economy. We specialize in media platforms that deliver high-value core consumer groups efficiently.
Radio, Print and Digital Media channels provide the ability to aggregate the largest local audience or effectively
target a specific consumer group. Delivery is highly concentrated on the market’s core population center.
1305 Carter Street · C hattanooga · Tennessee · 37402
www.BrewerMediaGr oup.com
Page 16
ChattanoogaHasCars