Mobiletron - moocreations

Mobiletron
1 Group Shot
2.1 Charactor Dev 1
2.2 Charactor Dev 2
5.1 Website Dev
3.1 Folder Design Front
3.2 Folder Design Inner
4.1 Advert Design
5.2 Final Website
6 Testimonial
BRIEF
Mobiletron has been
devoted to automotive
electronics for over
30 years. Their core
strengths and expertise
are in the design
and manufacture of
automotive products.
The high quality
production of
Mobiletron products
was not reciprocated
in how the brand and
the company itself
was communicated
within the automotive
industry.
moocreations were
tasked with reigniting
the positioning of
the Mobiletron brand
(the logo of which
needed to remain the
same) by creating a
range of ‘characters’
developed from
Mobiletron employees.
1
CHARACTOR
DEVELOPMENT
2.1
CHARACTOR
DEVELOPMENT
2.2
OBJECTIVE
FOLDER
DESIGN
- Raise Awareness within the
Automotive industry
- Produce a range ofcharacters
(based on key employees) that can
be used in traditional and digital
communications
- Design traditional and online
communication platforms that
will compliment the new
character designs
3.1
FOLDER
DESIGN
3.2
PROJECT
Mobiletron has been
devoted to automotive
electronics for over
30 years. Their core
strengths and expertise
are in the design
and manufacture of
automotive products.
The high quality
production of
Mobiletron products
was not reciprocated
in how the brand and
the company itself
was communicated
within the automotive
industry.
moocreations were
tasked with reigniting
the positioning of
the Mobiletron brand
(the logo of which
needed to remain the
same) by creating a
range of ‘characters’
developed from
Mobiletron employees.
ADVERT
DESIGN
4.1
WEB DEV
5.1
OUTCOME
Comprehensive suite of
stock photography
Character designs that
can be used throughout a
variety of different media
A unique look to reposition
the Mobiletron brand
5.1
“From the very beginning, Chris had clearly taken the time to learn about the CCUA and,
more importantly, the people within it. His initial presentation captured with impressive
accuracy the challenges we faced; gaining the trust of the committee which was to
become the foundation of the entire project. The decision to appoint moocreations
to manage our rebrand and website development was made with ease and absolute
confidence, and we weren’t disappointed.”
moocreations is now working with the CCUA to devise and implement an effective and
sustainable marketing strategy.
6