clicking here - FPO Magazine

11
S
BeS T TIP
Make
100 Tıps to
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Your Pages ZiG aCT
BaL an CIn
Use CPR tob
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Revive Your QU IZ
FPO
Creativity?
At Work
ISSUe
59
SeVen
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Learnn
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Sink You Issue
Into This
18
22Ten x Ten
One hundred tips in ten categories will make your
Harvard Business Review
Becomes a Real Magazine
useful, you could save up to 60 minutes a week.
That’s 50 hours a year you could spend reading
36
the great books recommended in this issue.
32Buy the Book
Every publication or studio should have a resource
library to inspire, instruct and improve your
skills. From classic (and indispensable) resource
tools, to the best software tutorials, to an
eclectic selection of inspirational sample books
and artist profiles, these titles should be part of
any creative’s comprehensive collection.
36
44
14 R e : D e s i g n
46 L a y o ut
Group Think
Designers who won’t collaborate
aren’t just elitist artistés—they actually
hinder creativity and tank morale.
Demi Moore—or Less?
Recycled: Colbert
Everywhert?
NET Scape Explorer
Meat Me in St. Louis
44
in EVERY ISSUE
3 OPO
How Inspired is Your
Work(place)?
WYGIWYD
If you aren’t learning to be better,
you’re just making excuses.
Doing great work is made easier if you work
in a great place. Take our quiz and see how the
workflow, people, politics and management support
stack up at your place—and maybe learn some new
ideas for improving things around the shop. 5 H&J
Eye Carumba
Is [FPO] ageist? And we are
still double truckin’.
“Design is a learning experience.
So my agenda is to figure out what
I want to learn next. AYSE BIRSEL
59 Artist Showcase
64 EndBug
FPO Book Nook
How did we miss these titles in our
review of great design books?
47 W r i t e r ’ s
M A R KE T
Art Reps Don’t Bite
How-to’s and step-by-steps are
as easy as, well, you know.
48 T y p e
Getting stock from an artist’s rep
can be the best of both worlds.
bloc
14
BREAT HING
NEW LIFE
INTO YOUR
HEALT HCARE
MARK ETING
STRAT EGY
IS THIS
set
Nested Styles=
Sliced Bread
The most powerful time-saver in InDesign is
also the most hidden feature in the program.
Sicko
COMING
TO YOUR
Hospital?
Preparing
controversial movi for the
e relea
from Michael Moo se
re
49 R E : P R O D U C T ION
Automatic Transmission
15 C o v e r
Scripts and Actions brings experts
inside your programs.
C H A R GE
Face the Nation
[IEI]
52 St o c k
What makes a great review? Consistency,
credibility and circumspection. Great
reviewers can make or break your pub.
Quiz #6: “Olden Daze”
Reps Good for
Men’s Health?
One-Two-Three
Reviews &
Resources
Review Review
Snark Attack:
Costco Connection
[FPO]’s End-of-Print
Countdown Clock
Gone But Not
Forgotten: Regardie’s
[R&R]
PRACTICE
MADE PERFECT
NBC Steals Antenna
Revive Your Publication
with CPR
This conclusion of the Six Degrees series brings
everything full circle, suggesting an innovative
technique for evaluating the effectiveness of
your publication to engage and retain your readers,
while also providing direction for improving your
content to make your book a critical must-read.
[ToolBox]
HOW DO THEY
DO THAT?
Observed in
the margins
and save time. If you only find ten of these
ISS U E S E V E N
[PROcess]
[PasteBoard]
magazine BETTER. These were evaluated for three
criteria: Make work easier, improve skills
50 I m a g e
Cover portraits can be a cliché.
Here are suggestions for making
images with real personality.
Black & White in Color
Make your monochrome images
dramatic and distinctive. All you need
to do is avoid the gray areas.
16 R E : W R I T E
Parts & Labor
Serialized stories have a long history
of making readers crazy—for the
next issue. Create serial articles that
keep readers waiting for more.
18 Q U ES T IONS
C o n s ulta n t
FOR:
John Korpics
A designer equally adept at redesign and
art direction shares some background on his
most recent gig—creative director at Fortune
magazine and its most recent redesign.
64
Tr u e N o r t
h Custom
Publishin
» Understanding
g | volum
e 3 | num
ber 1
the Import
ance of Solid
Physician Relatio
» Plan ahead
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ns
Crisis Manag
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»
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CPR_V3N1_93010_0
7.indd 1
1/15/07 12:01:52
PM
53 F o n t
Fount
52
Hidden Characters
There’s some useful glyphs hiding in
some common fonts—you just need
to know where to find them.
54 T H E
M A G A Z INE ME D I C
Psychology Today
Not Crazy After All
of These Years
After nearly four decades, this title
hasn’t changed its mind-set.
56 L au n ch
Pad
Designing a “Must
Keep” Publication!
Three “ships” can help launch your
magazine and help it keep on sailing.
58 B y
George
Drowning in Fame
How Andy Warhol got in the soup.