CosPro Report - Cosmetic Promotions

2O15
2nd Quarter
Celebrating 25 Years
Leaders in Beauty Marketing Since 1990
CosPro
Report
A report on the Cosmetics, Fragrance and Beauty Care Industry
Cosmetic Promotions Continues the 25th Anniversary Celebration...
1990s Beauty Commercials
We Will Never Forget
It’s hard to forget a catchy jingle or amazing commercial. The ‘90s had plenty of
both. Many of these products became iconic because of the huge advertising
push behind them.
Ex’cla.ma’tion Perfume
Who could forget the Ex’cla.ma’tion song and the fabulous ‘90s polka dot
dresses in the commercial? It was a fun commercial that aired all the time,
and it’s no small wonder that the perfume is still sold today.
Pantene Pro-V
Who didn’t buy a bottle of Pantene Pro-V after seeing the commercial of model
Karen Mulder showing layer after layer of beautiful golden hair? Or Miss USA Kenya Moore displaying perfectly silky
tresses for the camera? We’re not sure what type of magical things they did behind the scenes to get hair to look
so perfect for these commercials, but it was inspiring to watch.
For more 90’s commercials we will never forget, check out our blog at www.cosmeticpromotions.com/25
Enter Our Throwback Photo Contest
And WIN $250 For Your Charity!
Join us in celebrating the ‘90s as Cosmetic Promotions enters its 25th year of
promoting beauty products in mass retail. It’s been quite a journey and we
want to thank our customers by giving away $3,000 to charity this year. Send
us a picture of yourself from 1990 (or thereabouts) and each month we’ll
choose one winner whose special charity will receive $250 in their name.
Enter the contest at www.cosmeticpromotions.com/25
CONGRATS TO OUR JULY
PHOTO CONTEST WINNER!
Congrats to our July Throwback Photo Contest winner—Cindy Johnson,
President of Sampling Advisors! Cindy submitted her throwback photo and
has won $250 for her charity, Alzheimers.org!
Cosmetic Promotions Designs a Variety of Creative
Custom Displays for Testers, Samples and More
Looking for ways for customers to remember your brand? The
fact is, customers like to TRY before they buy, so testers and
samples are a great way to give customers something tangible
to remember your product or brand. But how do you distribute
those samples in stores without hiring someone to stand there
and hand them out? So many times samples end up behind a
counter and never get distributed—no one wants that.
To solve this dilemma, Cosmetic Promotions has custom display
options for any type of product tester or samples. For example, our
Sample Display Box with Tent Card Backer is increasingly popular,
Sample Box
Display with
Graphic Backer
that converts
to a Tent Card
as it is a way to offer samples to customers and advertise at the
same time. Once the samples are gone, the Tent Card Backer
comes out of the Display Box and turns into a sign to stand alone.
A coupon pad can also be added to the Tent Card to offer customers extra
savings as an incentive to purchase right then.
Don’t have samples to distribute? Don’t despair, Cosmetic Promotions offers
tester displays OR can make mini glass jars that the store associates can fill
from the tester as a take-away sample. We even have a display to hold the
customized jars. Since everything is custom, we can create anything you
need—even displays that hold multiple testers or product varieties!
Easel Display with Sample Card Holder
Mini-Jar Sample Display
Multiple-Tester Display with Coupon Pad
To view more of our work, check out our portfolio at cosmeticpromotions.com/our-work
If you are interested in a custom display, contact Joann Marks at [email protected]
Beauty Experts Sell Over 7,500
Pieces in One-Day Event!
In celebration of Mother’s Day, CosPro Agency’s Beauty Experts
hosted a demonstration and sampling event at almost 500 major
drugstore chain store locations nationwide. The event included
popular beauty and personal care brands such as Olay, CoverGirl,
Crest, Pantene, Gillette and Clairol. With a beautiful table display
including balloons, easel card and tons of free samples, the Beauty
Experts had no problem attracting customers.
The Beauty Experts educated shoppers on the products, and made
suggestions on which products each individual should try. They
distributed samples of Olay Regenerist Micro-Sculpting Cream and
Pantene Shampoo & Conditioner. The one-day event resulted in
almost 7,600 pieces of product sold!
Samples & Coupons Seal the Deal
Specially designed coupon books offered shoppers instant
savings that induced many shoppers to stock up on their
favorite brands. The Beauty Experts distributed nearly 40,000
samples to customers who said they were excited to be able to
try the products before purchasing and would return to buy.
In addition to gaining a record number of sales and happy
customers, Beauty Experts were able to train more than
500 employees on the featured products which will help
encourage future product sales.
Results:
✓✓ 16 Products Sold Per Store
✓✓ 19,547 Olay Samples
Distributed
✓✓ 19,161 Pantene Samples
Distributed
✓✓ 517 Employees Trained
10 rewards
$
extrabucks
when you buy
$30 of participat
ing products from
Olay, Clairol, Cove
rGirl, Pantene,
Crest and Gillet
te
*See this
week’s circula
r insert
CPI #4647
✓✓ 7,580 Products Sold
Ask for a P&
G Coupon B
ook
& FREE Sa
mple Today!
for details
®
Kiss Sales Soar While
Shoppers Enjoy Manicures
Our Services
Event Planning
Sweepstakes
Ad Design
Launch Kits
Ad Placement
Training
Newsletters
Rebates
Coupons
Direct Mail
Contests
Sample Displays
Microsites
Tester Displays
Plus
Brand Ambassadors
CosPro Agency executed a Kiss Nail event featuring free
manicures and extra savings coupons for shoppers at nearly
1,000 major chain drugstores nationwide. Customers enjoyed
the complimentary manicures featuring Kiss Salon Acrylic French
Nails and said they were surprised how easy the nails were
to apply and also were impressed with how inexpensive the
manicures were compared to salon prices.
The event proved the importance of educating customers on
a product; Beauty Experts sold almost 4,700 pieces in 4 hours,
resulting in strong sales lift and happy shoppers. In addition, more
than 1,450 employees were trained on the product and with over
47,000 coupons distributed, there are sure to be lots of future sales.
In-store Talent
Beauty Experts
Makeup Artists
Nail Techs
Hair Stylists
Estheticians
Ask about our
Top Store Demo Programs
Teen & College Sampling Program
Diversity Sampling Program
Nail Salon Sampling Program
Get the Details
Joann Marks
President
888-644-9916
[email protected]
Results:
✓✓ 4,657 Products Sold
✓✓ 5 Products Sold Per Store
✓✓ 47,606 Coupons Distributed
✓✓ 7,941 Demonstrations
Performed
✓✓ 1,495 Employees Trained
For more info on in-store demos, go to:
www.cosmeticpromotions.com/makeupartists
To book demos, contact Kristin Bocox:
877-3COSPRO Ext. 501 or [email protected]
Tracie Gilbert
Vice President Sales
877-665-1640
[email protected]
Kristin Bocox
CosPro Agency Director
877-3COSPRO ext. 501
[email protected]