CosPro Report - Cosmetic Promotions

2O16
1st Quarter
CosPro
Report
A report on the Cosmetics, Fragrance and Beauty Care Industry
Cosmetic Promotions’ NEW
Catalog of Services is Here
Request Your Copy Now!
Cosmetic Promotions has created a
catalog of services to help you find
exactly what you are looking for. We
have over 26 years of experience as an
advertising, marketing and promotional
agency dedicated to improving the
sell-through and brand recognition of
mass beauty products.
As the only U.S. experiential marketing
company with Over 26 years’
experience promoting beauty products
in mass, food & drug chains, we provide
complete turnkey services, from creative
design to in-store training, talent,
kitting, distribution and support.
Our NEW Catalog of Services demonstrates how we can
create and implement experiential marketing programs
to exceed the client’s needs, and partner to achieve their
goals without increasing their workload. Request a copy
of the catalog to browse our services, view a portfolio of
our work, and read testimonials on why our clients love us
(and why we have a 98% client retention rate).
Find out what we can do for you!
To request your complimentary copy of our
Catalog of Services, visit our website at
www.cosmeticpromotions.com/catalog
Beauty Products Enjoy Growth During Recession
Joann Marks featured in Canvas8 Article
Our CEO, Joann Marks, was quoted in a recent Canvas8 article
discussing beauty spending during a recession. A survey
found that during hard times, when spending across the board
Check Out Our
New Video!
Watch our fun 2-minute
presentation to find out
what we can do for you
slowed, beauty products enjoyed huge growth. Why? “It’s about
rationalizing what you feel you ‘deserve’. It’s like treating yourself
to dinner and a movie when you can’t afford that vacation to
Bermuda,” says Marks.
How Can We Help?
The article states that during the Great Depression, for example,
cosmetic sales increased by 25%. When economic hard times
come around, women want to keep up their appearance. Social
media is responsible for some of the recent growth as well.
“Under-35s have become addicted to pictures of themselves and
their friends,” Marks says. “Everyone wants to be tagged and liked
to secure and advance their position in the social pecking order.”
Cosmetic Promotions has created a fun, creative video to
To read more, go to
demonstrate our services and how we can help our clients.
CosmeticPromotions.com/news
We create customized experiential marketing tools for the
or check out the Canvas8 website
introduction, sampling, and training of beauty and personal
at www.Canvas8.com.
care products to retail employees and their customers.
Let us show you how we can help! Whatever your need,
we have a solution.
Coming to the June ECRM Conference in Orlando?
Check out our new video at
www.cosmeticpromotions.com/video
If You Arrive Early, Let Joann Show You Around!
Cosmetic Promotions’ CEO lives in Central Florida and
would love to meet you and show you around! Get an
earlier flight and enjoy the Florida sunshine. There is
a lot more to do here than just visit the theme parks.
We hope to get a group together to ride the new
Orlando Eye!
The New Orlando Eye
3,000+
PROFESSIONAL MAKEUP
ARTISTS NATIONWIDE
Central Florida Points of Interest:
Cosmetic Promotions is the only company you need for beauty product
•International Drive - Shopping, outlet malls and dining.
demonstrations. With the largest nationwide network of in-store makeup
•The Orlando Eye - A 400-foot tall observation ferris wheel (located on
International Drive) that provides breathtaking views of Central Florida in
all directions, with sights of downtown Orlando’s skyline, the theme parks,
lush landscape, and on a clear day, views of the east coast.
•Entertainment including Cirque du Soleil and Blue Man Group.
•Disney Springs - Featuring an eclectic mix of unique boutiques,
one-of-a-kind eateries and jaw-dropping entertainment.
Cirque du Soleil
HIRE
QUALIFIED
TALENT!
•Universal CityWalk - Where shopping, dining and fun go hand in hand.
You’ll find a unique collection of shops and boutiques, restaurants, and
entertainment.
If you’d like to meet before or during the conference, contact Joann Marks
at 407-644-9916 or [email protected]
artists and beauty experts, you can hire the talent you need for anywhere
in the country. Our unique three-step training process ensures that each
makeup artist and beauty expert is a perfect match and totally prepared.
Our standards and results are higher than any other in-store demo agency.
For more information on demonstrations, go to
CosmeticPromotions.com/experiential-marketingservices/in-store-demonstration-agency
Recent Cosmetics Demo
Event Results in 78% of
Shoppers Switching Brands
CosPro Agency’s Makeup Artists executed a recent
demonstration at 50 stores featuring Milani Cosmetics.
The Beauty Experts gave almost 500 complimentary
makeovers to shoppers, and handed out face charts
with customized product suggestions for each person.
Women were eager to try the featured products and
receive tips from the experts. Many of the shoppers had
not tried Milani Cosmetics before, and 78% said they
would switch brands!
The 4-hour event was a success, resulting in over 750
products sold! The Beauty Experts created inviting table
displays including easel cards, Milani “Look Books,” face
charts, and display products to attract shoppers. They
were also able to train over 80 store associates on Milani
Cosmetics to help increase future sales.
Our Services
Event Planning
Sweepstakes
Ad Design
Launch Kits
Ad Placement
Training
Newsletters
Rebates
Coupons
Direct Mail
Contests
Sample Displays
Microsites
Tester Displays
Brand Ambassadors
In-store Talent
Beauty Experts
Makeup Artists
Nail Techs
Hair Stylists
Estheticians
Ask about our
Top Store Demo Programs
Teen & College Sampling Program
Diversity Sampling Program
Nail Salon Sampling Program
Get the Details
Joann Marks
President
888-644-9916
[email protected]
Tracie Gilbert
Vice President Sales
For more info on demos, go to:
CosmeticPromotions.com/experiential-marketingservices/in-store-demonstration-agency
OR contact Kristin Bocox at 877-3COSPRO Ext. 501
or [email protected]
877-665-1640
[email protected]
Kristin Bocox
CosPro Agency Director
877-3COSPRO ext. 501
[email protected]