2016 media kit - NewscastStudio

2016 MEDIA KIT
The Trade Publication for TV Creative Pros
2016 MEDIA KIT
Welcome
Entering its 13th year as the number one resource for
television creative professionals and decision makers,
NewscastStudio continues to be an affordable and
effective way to reach new audiences.
As one of the television news industry’s most visited sites and the
only Web site devoted exclusively to covering the creative services
segment, NewscastStudio delivers a highly targeted audience of the
people who buy sets, lighting, video display systems, motion graphics,
music and other products and services for their stations.
For the past decate, NewscastStudio has offered high-quality
content that’s regularly updated, which places your message within
professional, expert information that professionals rely on to make
buying decisions. Our audience is extremely loyal and returns often,
creating multiple campaign impressions and ensuring top-dollar ROI.
Though NewscastStudio has seen explosive growth over the past few
years, our advertising rates have remained affordable and have only
been adjusted in small amounts.
NewscastStudio is also affordable. By custom building campaigns for
each client, we are able to deliver maximum value that’s unmatched by
other industry print publications and Web sites.
New in 2016
Mobile Friendly Website Design
2016 MEDIA KIT
What is NewscastStudio?
NewscastStudio began life as SetStudio, a site that, in just a few
short months, quickly grew into the Internet’s television news
set design resource.
Relying on user and industry contributions, the site now includes
over 900 galleries from television studios and motion graphics
packages around the world.
NewscastStudio’s clickthrough rates are10
times the industry average. By comparison,
another TV news site reports clickthroughs
of about10 percent of NewscastStudio’s.
In 2008, SetStudio became NewscastStudio, a name change that
reflects the site’s focus on all of the visual and creative aspects of
television news and sports — and a resource for the creative people
who design sets, create graphics, compose music and keep watch
over production values.
Today, NewscastStudio offers the world’s largest collection
of set photographs and video captures of motion graphics
packages plus an active news site with tips, news and industry
analysis and a complete link directory of products, services and
Web sites related to the industry.
NewscastStudio
High End
NewscastStudio
Average
Other TV
industry site
2016 MEDIA KIT
Who Uses NewscastStudio?
NewscastStudio has a wide variety of visitors, but the majority
of our users work in the television industry. Users include
Users who approve or
recommend purchases
station managers, general managers, news directors, art
directors, creative service directors, anchors, videographers
and engineers — all people who use creative production tools
every day.
NewscastStudio also puts your message in front of people
who make purchasing decisions — 60 percent of our industry
users approve or recommend purchases for their station.
NewscastStudio’s audience also includes television industry
students and educators.
Our site is regularly visited by employees of nearly every major
U.S. television network and local affiliate ownership group — as
well as key international entities.
40%
DO NOT
60%
DO
2016 MEDIA KIT
What Audience Can I Reach?
Here’s a sampling of companies and organizations that
Visitor countries
visit NewscastStudio, taken directly from our server logs.
associated press
bloomberg financial market
british broadcasting corporation
canadian broadcasting corporation
cantv servicios venezuela
cbs corporation
cbs inc.
charter communications
christian broadcasting network inc.
clear channel communications
cnbcasiapacific
cox communications
cox enterprises
ctv television network limited
disney worldwide services inc.
espn
fisher communications
four points media group
fox
fox los angeles
fox news
freedom broadcasting
gannett co.
google inc.
gray television
griffin
hearst-argyle television inc.
home shopping network
independent television news ltd
jordan united tv broadcasting co.
journal broadcast group
krqe channel 13
ksdk-gannett
ksee television
ktal
lin television corp
local tv llc
mcgraw-hill
macneil lehrer productions
media general inc.
meredith corporation
microsoft corp
nbc universal
netscape communications corp.
new england cable news
new york times company
news corporation
newschannel5 network lp d/b/a wtvf
ntv hayat
satellite television asian region limited
scripps howard
sinclair broadcasting
television new zealand
tribune company
turkish radio-television corporation
tv2 nord
twentieth century fox
univision communications
waay tv
wcyb
witi tv
wltx-tv
wluc tv6
wood tv 8
wtvc
wtxf philadelphia
2%
2%
9%
INDIA
CANADA
U.K.
6%
OTHER
82%
UNITED STATES
2016 MEDIA KIT
How Many People Visit NewscastStudio?
In 2015 NewscastStudio registered a record 2.6 million page
views, continuing to grow with the industry.
This makes NewscastStudio the leading indepedent
2,621,214
Page views in 2015
television news creative resource online — and one of the
most visited television news sites online.
13%
Our visitors are extremely active and loyal — with nearly
1 MONTH+
three-quarters using the site for at least one year.
13%
FIRST VISIT
Frequent return visits, user interactivity and fresh content
give you the opportunity for repeat impressions on people
in the industry. NewscastStudio is also popular among
international users.
73%
MORE THAN A YEAR
In 2016, NewscastStudio is continuing an original content
strategy that includes many new columns and industry
series which engage audiences and provide valuable
information for our readers.
Visitor loyalty
2016 MEDIA KIT
Why Should I Be on NewscastStudio?
NewscastStudio brings a unique mix of quality traffic, niche,
Plus, we’re backed by a sophisticated advertising server
targeted content and great user base that will give you the edge.
powered by Google that can hone your messages to finetuned demographic requirements such as location, time of
Our users also notice and remember our advertisers,
day and area of site.
with over three-quarters of our returning visitors correctly
Advertising recall
identifying at least one of our advertisers. Of those, over
three-quarters recalled two or more companies.
NewscastStudio also registered 1,117% more visits than
other television network-related sites of its size and 222%
23%
DID NOT
more pages per visit. In addition, our site’s bounce rate is
extremely low, meaning more people come and stay on the
site longer.
We also approach advertising from a fresh perspective
— offering high-quality placement of traditional banner
advertisement as well as the opportunity to integrate your
message with our content.
77%
REMEMBERED
AN ADVERTISER
2016 MEDIA KIT
What Advertising
Opportunities Are Available?
NewscastStudio offers a wide variety of exciting advertising
positions throughout the website and email content.
Explore the options available to you on the next few pages, and
then contact us to build your custom advertising package.
2016 MEDIA KIT
A
Homepage Advertising Opportunities
A
Header
Banner
Located above the navigation,
this banner remains visible
even when the user scrolls
down the page, making it a
highly visible option.
728x90
728x90
B
B
Divider
Banner
Located between the news
rotator and the masonry grid,
this banner loads above the
fold on desktop devices.
C
Sponsored
Content
Area
This area is used to showcase
Sponsored Content from
advertisers.
D
Category
Entitlement
Available on an exclusive
basis per news category, our
category entitlements provide
optimum exposure within a
selected category.
360x140
Showcase
Banner
Upgraded -- This banner
gives you plenty of room to
showcase your message with
large photos and finely tuned
copy.
300x600
Located between articles and
galleries rotator.
728x90
E
F
Divider
Banner
C
D
E
B
F
2016 MEDIA KIT
Category Advertising Opportunities
A
A
Header Banner
Located above the navigation,
this banner remains visible
even when the user scrolls
down the page, making it a
highly visible option.
728x90
E
Page Showcase
Banner
Upgraded -- This banner
gives you plenty of room to
showcase your message with
large photos and finely tuned
copy.
300x600
G
Category
Entitlement
Available on an exclusive
basis per news category, our
category entitlements provide
optimum exposure within a
selected category.
360x212
Divider
Banner
Located after the first few
stories in a category, this
banner breaks up the content
to catch readers eyes.
728x90
H
E
G
H
2016 MEDIA KIT
Standard Gallery Advertising Opportunities
A
Our set design and motion graphics galleries represent the
heart of NewscastStudio. To better showcase work, we offer
three types of galleries. Our standard, which everyone receives
by default, our featured and our exclusive. On the standard, the
credits links to a page that shows more designs by that designer.
A
Header Banner
Located above the navigation,
this banner remains visible
even when the user scrolls
down the page, making it a
highly visible option.
728x90
E
H
E
Page Showcase
Banner
Upgraded -- This banner
gives you plenty of room to
showcase your message with
large photos and finely tuned
copy.
300x600
H
Divider
Banner
Located after the first few
stories in a category, this
banner breaks up the content
to catch readers eyes.
728x90
2016 MEDIA KIT
Featured Gallery Advertising Opportunities
A
Our featured gallery removes the Divider Banner, adding a
section that highlights the set designer with a logo and link to
learn more. This link takes the user to the designers website and
provides an SEO benefit.
E
A
Header Banner
Located above the navigation,
this banner remains visible
even when the user scrolls
down the page, making it a
highly visible option.
728x90
300x600
E
Page Showcase
Banner
Upgraded -- This banner
gives you plenty of room to
showcase your message with
large photos and finely tuned
copy.
H
Featured
Banner
Displays designer logo
and SEO optimized link to
designers website. Appears
before all other credits,
directly after gallery.
H
2016 MEDIA KIT
Directory Advertising Opportunities
The directory is the go-to source for those lookng to directly
contact suppliers and craftsman. We offer three types of listings,
which are often built into large advertising packages.
I
I
Ultimate
DIrectory
Listing
Our Ultimate listing includes
100 words of text (which can
include formatting), company
logo, Web site URL, email and
phone number.
J
Pro Directory
Listing
Includes 25 words of text,
Web site URL, email and
phone number.
K
Free
Listing
Includes company name and
Web site URL.
J
K
2016 MEDIA KIT
Email Advertising Opportunities
L
Header Banner
Located at the top of the
email newsletter, this banner
is highly visible.
600x80
M
Top Banner
A high profile position located
between the first story and
content.
600x80
N
Featured
Gallery
Feature your company’s
work between our two other
featured galleries.
300x300
O
Content
Banner
These banners continue
throughout the content of the
newsletter as space warrents.
600x80
A large variety of other email options exist, including custom
email marketing blasts and email blasts of sponsored content.
L
M
N
Ask us for more information or for a custom package.
O
2016 MEDIA KIT
Sponsor Generated Content
Sponsored posts are the newest way to reach the
NewscastStudio audience by educating and informing them
about your products or services. Your post will be featured
alongside other NewscastStudio editorial content, including on
the homepage.
NewscastStudio only accepts the highest quality, curated
content for sponsored posts in order to maintain the integrity
of this offering and ensuring our readers will find it useful and
informative.
By associating your company and staff members’ names
with quality, informative content, you’ll be able to build your
reputation as an expert while also increasing awareness of
your company and linking potential clients to your website or
lead generation forms.
NewscastStudio’s editorial team can create custom content for
you on almost any television news related category as well as
work with you to strategize ways to optimize lead generation,
brand awareness or any other strategy.
All sponsored posts remain on the NewscastStudio website
indefinitely — giving you the added benefit of a long lasting
return on your investment. Users searching for your specific
products or services will be able to find your content well into
the future.
By having your content posted on the NewscastStudio site
instead of your own, you’ll not only realize the power of our
global distribution but have the opportunity to be featured in
the leading television news creative trade publication, bringing
a level of prestige to you and your team.
NewscastStudio can also include strategic distribution of
sponsored post via its social media streams or work with you
to have it featured on content discovery networks such as
Outbrain or Taboola.
2016 MEDIA KIT
The Power of Links
NewscastStudio is a top result in nearly every television news design
related term and you can now use that to help boost traffic to your site.
Links Equal ‘Votes’
Major search engines operate under the idea that a link to a particular
site or page is a positive “vote” for that page.
The more links connected to a particular page, the higher that page
is likely to appear in results Having highly-rated pages related to your
business means even better results.
That’s where NewscastStudio can help. We offer carefully-selected
advertisers the opportunity to add direct links to their sites, taking
advantage of NewscastStudio’s high rankings and relevant content to
create traffic increases through better rankings in search results. To
find out if your company qualifies, just contact us.
Better Than Search Results Ads
Many search engines offer the ability to pay to have an ad appear
next to relevant search results. For example, you could have your
company’s ad appear when someone searches for “news set design.”
Generally, the more you’re willing to pay for each click the higher
you’re likely to appear. However, there are problems with this
approach.
There is already substantial competition for TV news related search
terms, meaning you’ll need to be willing to pay more per click to get
your ads to show up effectively. You’re also paying for clicks from
people just curious about your company who aren’t in the market for
your services at all. There are also a lot of Internet users who have
learned to ignore search engine ads, lessening the effectiveness
of your results. Finally, these campaigns can be difficult and timeconsuming to manage for optimal results.
Get Better Results
A better strategy is to get your site higher in the regular search
results. NewscastStudio can offer selected advertisers a two-pronged
approach to this.
First by offering qualified sites inbound links from a highly-ranked and
relevant site to boost result rankings.
Second, advertisers who also opt to include banner and directory
advertising on our site will also benefit from the fact that our site is a
top-ranked site and, even if a user fails to notice a search result for
your company, they can still be directed to your page from our site.
2016 MEDIA KIT
Copyright © 2003-2016 NewscastStudio. All rights reserved.
NewscastStudio, NewscastInspiration, InspirationFinder and
related logos are marks of NewscastStudio. NewscastStudio
is a division of HD Media Ventures, LLC.
The data in this document is compiled from a variety
of sources, including competitor comparisions, internal
research, Google Analytics, Google Ad Manager and
other sources but has not been audited or certified. This
document contains traffic data and analysis based on
historical information but is not a guarantee on future
performance or results.