TAMUL MULTIMEDIA (PDF, 28 pages, size 1,69 MB)

Investor Relations 2010
1
Investor Relations 2010
Contents
1.PROLOGUE
2. Company Overview
3. Business Overview
4. Growth Strategy
5. Investment Point
Investor Relations 2010
PROLOGUE
Corporate Identity
3
Corporate Identity
Leading Provider of Digital Multimedia SoC for the Consumer Industry
PORTABLE
2009
2006
HOME
ENTERTAINMENT
CAR
Audio
Optical/Flash MP3
2003
+
Video
DVDP/PMP/Navigation
+
Communication
DMB,Bluetooth/Wi-Fi
4
Investor Relations 2010
Company Overview
Company Introduction
Growth History
Technology Portfolio
5
01 Company Profile
Key Factor
Overview
CEO
Establishment
Jhung Yonhong
Dec. 1998
• Multimedia SoC Fabless Specialist
• Recording the sales that rank within the top 10 among
the domestic Fabless mkers.
• Design SoC for Multimedia Consumer Market
Capital
2.43 billion KRW
• Fabless Expert with Royalty Earning through
Head Office
10FL, Anyang Trade Center, Bisan-dong 1107,
Dongan-gu, Anyang-si, Gyeonggi-do
Technical Licensing
(Including SANYO, Japan)
Employee No.
Homepage
77 employees (Aug. 2010)
http://www.tamulm.com
• The Best Domestic Consumer market leader
- Applied to Big Consumer Market
(Optical MP3, DVDP, MP3, etc.)
Optical Audio SoC Business
Main Business
Silicon Audio SoC Business
- Global Market Share No.1 (Optical MP3 IC)
• World Best Optical Technology
- High Technical Entry Barrier
Multimedia Interface SoC Business
- Competency in Digital Convergence Market
6
02 Growth History
Fly high
2010.01 HD MP4P IC launch
2007~
2008.10 DVD decoder IC launched
2007.10 Listed on KOSDAQ
Growth
2005~2006
2006.11 Awarded $20M Export Tower
2006.07 MP3CDP Decoder IC Selected “The World
best Product“ by Korea Government
Take off
2002~2004
2004.11 Awarded $10million Export Tower
2004.02 "The Best IT Company of the Year" by Government
Foundation
2002.07 Certificate of Export-Promising Company
1998~2001
1999.11 Licensed MP3 Decoder
1998.12 Established
7
03 Technology Portfolio
Secure Core Technology for Digital Convergence
MPEG 1/MPEG2 Video Codec
Optical business
CDROM Decoder
MPEG4 Video Codec
Video business
Audio business
CD DSP/ESP
Divx Video Codec
Others
Secure SoC design technology
Digital Servo
H.264
of low electricity method
AACPlus
RF AMP
Window Media Audio
Others
Dolby Digital/DTS
MP3
8
Investor Relations 2010
Business Overview
SoC (System On a Chip) Industry
Optical Audio SoC Business
Silicon Audio SoC Business
Multimedia Interface SoC Business
New Business
9
01 SoC (System On a Chip) Industry
Semiconductor Industry
SoC Market Status
• Multimedia products becoming smaller and more complex
through the development of digital technology.
• SoC Market / SWOT Analysis
• Essential to secure technical expertise and cost ompetitiveness
due to fierce competition
Strength
Non-memory
Semiconductors
Hing Value-added
• Best system companies in the world
such as Samsung
• World’s best memory
semiconductor technology
• Supports from the government
SoC Industry
Memory
Semiconductors
Micro
Processor
Discrete
Device
Weakness
• Weak core technology and IP
• Weak product portfolio and
marketing capabilities
• Dependency on system vendors
System
LSI
Opportunity
SRAM
• Transition to ubiquitous society
• Wide use of DMB, Wibro and other
new IT services
• Emergence of new IT products
such as MP3P and game machines
DRAM
Technology
Threat
• High competition between
SoC companies
• Growth of China and
developing countries
• Uncertainty from fierce
competition
02 Optical Audio SoC Business
Continuous Growth by Gaining Market Share
Optical Audio SoC
Applications
• Decodes digital audio data recorded in a compact disc
such as MP3 and WMA, Restores compressed signals
BLAUPUNKT BURMUDA MP35
Autosound CM6480
• Products
TMD2201, TMD2101
S5L9279, S5L8310, S5L8030
SAMSUNG MM-T6
JVC UX-G45
• Product Features
- Exclusively for Optical MP3 Players with optimized efficiency
- Low power consumption hardware type with optimized design
-Offers simplicity for the Set Makers to shorten the development
time
- Selected as the ‘World’s Best Product’ by MKE in 2006
Lukee PCD-2300PMP3
TDK NX-03 CD
03 Silicon Audio SoC Business
Secure Cash Cow Based on Technology Proven in Both Domestic and Overseas Markets
Silicon Audio SoC
Applications (SANYO)
• Entering in the Japanese Market through a licensing agreement
• A Flash type and a low power consumption audio
chip
• Products
with SANYO
• Indirectly entering the Flash MP3 market through running
royalty
TMD3101. TMC53C
SANYO SoC licensed by TAMUL
LC82310, LC82323, LC82340
Panasonic SV-SD570V
Panasonic SV-SD800N
• Product Features
- Applied to mobile phone, MP3 Player,
Home Entertainment, Car Audio, etc.
- Applied in Walkman Phones by Sony Ericsson and in MP3
Player by Panasonic as well as in Voice Recorders by SANYO
SANYO ICR-PS285RM
SONY-ERICSSON W42S
04 Multimedia Interface SoC Business
Rapid Growth in Sales with More Applications
Multimedia Interface IC
Applications
• Transmit digitally compressed signals such as MP3, WMA or
HEAAC recorded in Flash memories including SD, MMC,
Memory Stick, Compact Flash and USB to a Host chip or
compress the original sound file in high speed
• Products
SAMSUNG MM-T8
TMC51F
Autosound CU5040
TMC52C
• Product Features
-Applicable to every multimedia product including MP3P, PMP,
and Navi.
-Wide application through high speed compression function for
MP3 and AAC
-Expected to be adopted as standard in Home Entertainment and
Car Audio Systems
JVC UX-G50
ACE PC7099
05 New Business
Further Growth on the Back of the Expansion of Multimedia Related Market
Major New Business Item
MP4P
PMP
E-BOOK
(E-INK)
E-TOY
E-DIC.
• New Business Project is under preparation and at the latest the business will be started from 3rd quarter of 2010 year
Investor Relations 2010
Growth Strategy
Product Portfolio
Technology Target
Technology Competency
High Technical Entry Barrier
Overseas Market Driven
Market Oriented R&D Capabilities
Man- Power
15
01 Product Portfolio
Consistent Growth through Digital Convergence
OPTICAL
FLASH
HDD
PORTABLE
MP3P+ CDP
MP3+CDP+USB
MP3+CDP+USB+DVDP
CAR
HOME
ENTERTA
IN-MENT
Communic
ation &
Network
AUDIO
DVDP
HOME SERVER
(Networked Home Audio)
Digital
Convergence
02 Technology Target
Focusing and Driving Multimedia SoC development for Digital Convergence
Easy to combine technologies
Scarcity of the engineers
and high technical entry barrier
Dominate Total One Chip
Complex
Multimedia
SoC
Business in advance
Optical
Recording
- Merit on multimedia
products for home and
cars
HDD
Mobile Storage
MPEG Video/Audio
USB MEMORY
OFDM/ECC, etc.
SD CARD etc.
Multimedia IC
Flash Memory
-Merit on mobile
Hard to combine technologies
Development
Communication Semiconductor
(DMB,DAB)
Multimedia Semiconductor(MP3,DVD)
Secure core technology for the development of Complex Multimedia SoC
03 Technology Competency
Secure top level Multimedia SoC Competency
- Create the Synergy through the combination of Digital and Analog technology
Secure top level
Flash Type technology
through
technology licensing
Secure leading technology
of Optical Type market
which has high entry barrier
Differentiation
Secure Mixed Signal
Technology
04 High Technical Entry Barrier
High Entry Barrier through the strategic partnership
between Set Maker and Foundry Company
Secure market leading
technology roadmap
• Development time necessary (more than 1 year)
for Multimedia products and seminconductors
• Risk management necessary regarding
development delay
Secure Optical and Flash
type technology
Participating in the stage
of product planning
- Form technology
cooperation relationship
• Establish business cooperation relationship
with Foundry partners
• Stable products supply and demand through
business cooperation and make co-marketing
strategy
05 Overseas Market Driven
Growth Strategy through Continuous Overseas Market Venturing
Overseas Market Strategy
Growth strategy through continuous technology
development and the diversification of sales route
Product diversification
Multinational companies
-DVDP+Navigation
-DVDP+DMB products
Secure Digital
Convergence
Technology
Sales structure
Centered on
Hongkong, China
Optical MP3 products of
Home A/V,
Car A/V
06 Market Oriented R&D Capabilities
R&D Centered Company for Continuous Growth
• Strengthening Continuous R&D Capabilities for Leading Multimedia SoC Company
• Secure Core SoC Technology through the R&D of various related industry field
R&D Manpower
R&D 투자
• R&D Employees Breakdown (Total 77 employes as of Aug. 2010)
62% of
total
employees
07 Man-Power
Leading and Professional SoC Group with BEST Quality
R&D Centered Management
CEO
Yonhong Jhung
• Electronic Engineering, Yonsei Univ.
• M.D. in Electronic Engineering U. of Bridgeport
• Ph.D. in Electronic Engineering, Purdue Univ.
• System LSI HQ, Samsung Electronics
Vice President (R&D)
Shin Joo
• Electronic Engineering, Dankook Univ.
• System LSI HQ, Samsung Electronics
Vice President (Marketing)
Yun Jong, Hyun
Managing Director
Hyun Chul Park
• Electronic Engineering, Hanyang Univ.
• Electronic Engineering, Yonsei Univ.
• System LSI HQ, Samsung Electronics
• System LSI HQ, Samsung Electronics
• Received Jang Young Shil Award
Senior Researcher
R&D manpower
Master’s degree researchers
(62% of total employees)
(35% of total employees)
(10 years career in big companies)
15 researchers (15% of total)
Investor Relations 2010
Investment Point
Marketability
Continuity
Business Plan
VISION
23
01 Marketability
Growth Expansion through the Development of Multimedia Industry
350,000
Unit : 1,000
Optical MP3
DVDP
MP3 Player
PMP
Mobile TV
Digital Radio
Bluetooth Enabled CE
Wi-Fi Enabled CE
300,000
250,000
200,000
150,000
100,000
50,000
0
2006
2007
2006
2008
2007
2009
2008
2010(E)
2009
2010 (E)
Optical MP3
42,000
63,000
75,000
85,000
98,000
DVDP
151,000
167,000
195,000
220,000
250,000
MP3 Player
185,000
210,750
240,000
268,000
286,000
PMP
4,500
8,800
15,500
23,500
30,000
Mobile TV
10,000
40,000
90,000
150,000
210,000
Digital Radio
8,385
12,100
15,895
19,970
24,725
Bluetooth Enabled CE
35,385
62,795
79,010
93,150
112,300
Wi-Fi Enabled CE
41,232
62,325
87,829
124,814
162,123
Source: Optical MP3, DVDP Marketing data(Tamul)
In-stat., Infoma.2009
03 Continuity
Leading Digital Convergence Company
• Tamul Multimedia prepares the future of Digital Convergence
Unit : billion KRW
Technology
Royalty
Optical Audio SoC Biz
Multimedia Interface SoC Biz
Multimedia SoC Biz
1,200
Gain a foothold
Development
Expansion
1,000
2012(E)
Sales
100 bil.
KRW
800
2010(E)
Sales
32.7 bil.
KRW
600
400
200
Stable Cash Cow
0
2005
2006
2007
Audio Market (MP3 Player)
2008
2009
Complex Storage Media (Audio +
DMB , etc.)
2010(E)
2011(E)
2012E)
Complex PMP (Audio, Image,
DMB, Wireless available)
04 Business Plan
Business Portfolio based on Leading Digital Convergence Technology
• New Product Line-Up based on SoC Technology
• Overseas Market Sales Increase
• Expand Continuous Technology Royalty from SANYO, SAMSUNG, etc.
(Unit : Million won)
5.3%
2.0%
-23.0%
-25.6%
32,700
Sales
Sales Profit
29,177
8,986
Operating Profit
Ration of O/P
16,432
8,300
23,584
7,482
3,907
1,551
630
2008년
2007 year
2008년
2008 year
- 3,779
2009년
2009 year
2010년
-6,080
2010 year(E)
05 Vision
Target
Leading Consumer Market
Sales Target
Direction
500 billion KRW within 10 years
Strategy
Continuous Planning
and Development
for STAR PRODUCT
Strategic
Cooperation with
related industries
Timely Investment
Thank You!
Q&A