kабаре шиk bars restaurants

“PUBLISHING HOUSE “N” LTD
“Publishing House “N” address
01033 Ukraine
Kiev, 58 Saksaganskogo st., of. 5,
t./f. +38(044) 288 1300, 288 1302
E-mail: [email protected]
www.drinks.com.ua
Publishing house has 15 year experience of issue of specialized editions
also unobjectionable experience of the activity within advertising market.
For today, media group
of “Publishing House “N”
includes the following
magazines: “CaBaRe/Shik”
and “Drinks+”.
kаба ре
шиk
&
Drinks+
bars
restaurants
Each of our editions has its unique concept and distributional
system, but there are some common characteristics:
l Both of them are international projects,
because they include informational filling
and the distribution within two countries –
Ukraine and Russia, moreover these editions
take part in leading European exhibitions.
l Addressed to a reading
audience which is
a consumer with a high
level of incomes.
l Magazines are distributed
free of charge, that is why
100% of edition reaches
the recipient
kа ба ре
шиk
Concept
“CaBaRe/Shik” magazine
Published since 1998
Periodicity: once for a month
Circulation: 130 000 copies
There are two projects
in one magazine:
“CaBaRe” – respectable
informational
entertaining edition
“CaBaRe” - the guide by
cafes, bars, restaurants and
the journal of restaurant critique in one format;
“Shik” – the guide by a
beautiful and glamorous life
in other format.
Columns
CaBaRe
Shik
Tutti-Frutti – news of restaurant world
First test – estimation of new establishments
and renewed menu
Restaurant critique – rate of restaurants
Culinary review - historical excursus
to the history of dish
Elite immovable property – rubric
which includes advertisements,
recommendations how to buy an
apartment, parcel in resort zones
of Ukraine and abroad.
Metamorphoses – monitoring
of the variety of one and the same dish
in different establishments
of Ukraine, Moscow and Sankt-Petersburg.
Stilissimo – monitoring of fashion
tendencies, new collections
of premium trade marks
Drink mine – the history of drinks,
consumption traditions
Voyage - reports, journey chronicles,
tours
Recipe – compounding of stylish
cocktail from star barmen
Rescue of resting people – summary
of negative experience of tours,
recommendations for a traveler
how to avoid problems
Tasting – recording of the
discussion of dishes and drinks
match by a group of tester experts
Audience
Distinctive features of reading
audience as consumption group
Audience – visitors of leisure establishments,
management of HoReCa, consumers of high
quality goods and services with a high level
of incomes.
l
High purchaser ability
is characterized the
audience of “CaBaRe/Shik”.
l This category is interested
primary in high quality goods.
kаба ре
шиk
Men 59%
Women 41%
Age
20-25 years - 8%
25-30 – 28%
30-45 – 42%
45-55 – 16%
The rest – 6%
Income level
Average – 35%
High – 58%
The highest – 5%
The rest – 2%
Drive a car
Have driving license – 72%
Travel
Once a year – 24%
Twice a year – 49%
Three times and more – 36%
l Airports “Borispol’” (terminal B: flight hall
Distribution
l The publication takes a particu-
l
and VIP-hall; terminal) and “Zhulyany” in Kiev,
in VIP-hall of Odessa airport and in L’vov airport;
l Business-centers
l Prestigious hotels, including Russian hotels
ü
lar place within periodicals
because it is published by unprecedented big circulation in Ukraine
but nevertheless it is estimated for
the audience of high level income:
at the same time for visitors of the
best restaurants, bars, clubs
including closed type, such as casino, elite shops, guests of the most
prestige hotels, offices’ employees
which are placed in the biggest
business centers, airlines’ passengers, clients of the leading travel
agencies.
“The Renaissance St. Petersburg Baltic hotel” etc.
Kiev hotels: “Premier Palace”, “Podol Plaza”, “Attache”,
“Riviera”, “Dneprovskiy”, “Dnipro”, “Kiev”, “Ukraina”,
“Salyut”, and etc.
Odessa hotels: “Odessa”, “Motzart”, “Kontinental”,
“Londonskaya”, “Otrada”, “Palas Del Mar”,
Yalta hotels: “Oreanda”, “Pal’mira Palas”, “Yalta Inturist”, “Primorskiy Park”, “Bristol’”, “Vremena Goda”, etc.;
Donetsk hotels: “Donbass Palas”, “Viktoriya”, “Praga”
and etc.
L’vov hotels: “Grand Hotel’”, “Opera”,
“Swiss Hotel” and etc.
“CaBaRe/Shik” – the unique possi-
l luxurious loads of special trains of the direction
bility to organize mass advertisement company at the same time in
the biggest cities of Ukraine, in
Moscow and St.Petersburg.
The magazines is delivered allover,
where well-to-do and active people
spend their leisure:
l The best restaurants of Ukraine,
Moscow and St.Petersburg;
“The Europe Grand hotel”, “The Emerald Grand hotel”,
such as Kiev-Odessa, -Simferopol’,
- Kharkov, - L’vov, - Dnepropetrovsk,
- Moscow and St.Petersburg;
l Kiev-Odessa-Kiev bus VIP trips
l Beauty salons, fitness- and sport clubs, casino,
of “AutoLux” company;
l Authoritative
clubs, clinics, boutiques and jewellery salons
travel agencies.
in Russia
l HoReCa of high level:
restaurants, clubs, bars,
casino, hotels; vine boutiques
l Special trains such as
Distribution regions
Kiev-Moscow/Moscow-Kiev;
Kiev- St.Petersburg /
St.Petersburg -Kiev
l On a board of airlines
of Kiev-Moscow (“Aeroflot”)
Distribution regions: Moscow,
St.Petersburg
In Ukraine
Kiev, Odessa,
Dnepropetrovsk,
Donetsk, Kharkov,
L’vov,
Crimea
(Yalta, Simferopol’,
Sevastopol’, Alushta),
Zaporozh’e,
Chernovtsy,
Uzhgorod,
Beregovo,
Mukachevo
HoReCa:
the best
restaurants,
clubs, bars,
casino, hotels
Distribution
Big
business
centers
Airports
(VIP halls and all terminals
of “Bprispol’”, “Zhulyany”
airports) and airlines
(on a boards of “Aeroflot”,
“Aerosvit”, “International
Airlines of Ukraine”,
“Aerostar” companies,
private air flight)
Beauty
salons, elite
sport clubs,
boutiques
Special
trains
(luxurious
loads)
“Auto-lux”
trips
Prestigious
travel
agencies
The magazine
is spread free
of charge from own special stands
by the following channels in Ukraine
Price-list of advertisement
services of “CaBaRe/Shik”
magazine
kа ба ре
шиk
(prices in euro, including AT and VAT):
Advertisement area
The 1st cover
2nd cover
title-page of a county
(Russia, Ukraine)
title-page of a city
1 page
1/2 of a page
1/3 of a page
1/4 of a page
1/6 of a page
1/8 of a page
Cost
10 000
7 500
6 500
6 000
5 000
2 850
1 950
1 500
1 025
780
The placing of advertisement block on 1-15 pages of the publication,
and also block placing on the right page – 10% in addition of area cost.
The placing of inquiry information listing – 80 euro without logo
and 100 euro (with logo).