BEYBLADE - Nelvana.com

BEYBLADE: Metal Fury arrives Fall 2012! The latest BEYBLADE saga promises more action and
intensity! PLUS, a new BEYWHEELZ spin-off series will change the face of top battling!
WORLD CHAMPIONSHIPS
On March 25th, the world's top 25 Bladers descended
upon Toronto, attempting to rip their way to victory.
After hours of intense battles, RYO of Japan won the
title of “WORLD’S #1 BLADER”. Showcasing global
BEYBLADE enthusiasm, this unprecedented event included:
• 85% traffic increase on beyblade.com
• LIVE webcast
• Facebook buzz reached an all time high
BEYBLADE IS A PROVEN WINNER WITH GLOBAL RETAIL SUPPORT!
• Exclusively branded feature shop and window display at Toys“R”Us Times Square in
New York February 2012
• 60 day program at all Toys”R”Us stores across Canada featured a multi-product island and
in-store tournaments. Grand Prize included round-trip travel to Toronto and VIP tickets to attend the
2012 BEYBLADE World Championship
• BEYBLADE in-store battle series tournaments and dedicated catalogue pages dominated
Toys”R”Us stores in France
• Fully dedicated program at French retailer Carrefour included outstanding signage, special
display boxes, and catalogue pages
TOY INNOVATION
BEYBLADE: Metal Fury merchandise hits shelves in Fall
2012 with exciting redesigns, customizable tops and the
NEW Destroyer Dome stadium for 360 degree battle action.
In addition, the ALL-NEW BEYWHEELZ product line flips
the traditional battle game 90 degrees, giving kids three
totally new ways to “Let it Rip!”.
A GLOBAL BROADCAST SENSATION!
• BEYBLADE: Metal Fury - 3rd chapter in the BEYBLADE saga launching Fall 2012
• BEYWHEELZ: Powered By BEYBLADE - exciting new spin-off series launching Fall 2012
• BEYBLADE: Season 4 - now in production to launch Fall 2013
SOCIAL MEDIA
Beyblade.com will receive a fresh new look in Summer 2012! Already an international success
with 6.3 million unique visitors and 8 million page views, the NEW beyblade.com will truly be
a central hub for all things BEYBLADE with exciting original content from every corner of the
BEYBLADE universe.
Beybladebattles.com is a global success story. Nearly 10.5 Million users have logged on
worldwide, with over 31 million battles played!
BEYBLADE continues to leverage a powerful
social media presence, with over 130
Like us
thousand Facebook fans!
The new official BEYBLADE
brand
channel is planned for 2012. Home to global
BEYBLADE news, the channel will be easier
to find and have a much wider reach!
Please contact your local Nelvana Representative or stop by our booth at the 2012 Las Vegas
Licensing Expo for more BEYBLADE information (Booth #6132)!