golden podium

N° 03
Wednesday 17 October 2012
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For the first time, Pierre Casiraghi
officially attended the Golden
Podium Awards Ceremony,
welcomed by renowned athletes:
Lucie Decosse, Gwaldys Epangue,
Kevin Rolland and Camille Lacourt
P03
P04
P06
P10
P13
Bilan SPORTEL 2012
Hamilton Sabot
Jury du « Prix de la Publicité
Christian Blachas »
Lucie Decosse
Symposium International
Podiums d’Or
Market News
INTERVIEW
Already time to tally up
New technologies blazing ahead!
It’s already time to take stock, “SPORTEL 2012 has all indicators on green with 140
new companies present; that is an increase of 13%, and a good twenty additional
exhibitors, mainly in the new technology sector”, declares with satisfaction Amparo
di Fede, General Manager.
In the current international economic context, it has to be said that sport on TV is
playing its cards right. “The multiplication of channels as well as that of broadcasting
supports, requires increasing amounts of content. As all the main players and
stakeholders are present here at Sportel, our Monegasque gathering confirms once
again after 23 editions, that it has become an essential step in developing this
industry, adds Amparo di Fede.
SPORTEL is proud of its specificities: a place for business, trade and negotiation, but
also a place in which to deal with issues concerning our participants.
“Our natural evolution will certainly follow that of new technologies; moreover in
future we wish to dedicate the Espace Diaghilev to developing this content, also
installing a technical demonstration area”, highlights the Sportel General Manager.
Another long-awaited development, overseas this time: the organization next year
of a second SportelRio, (March 11-13), “to meet growing demand from our clients,
throughout South America but also the United States, in a country which is limbering
up for the next Olympic Games. Hence the importance of being present!”
C’est déjà l’heure des (bons) comptes
Les nouvelles technologies sont en pointe !
Déjà à l’heure du bilan, «le SPORTEL
2012 affiche des clignotants au
vert avec 140 nouvelles sociétés
présentes, soit une augmentation
de 13%, et une bonne vingtaine
d’exposants
supplémentaires,
essentiellement dans le secteur des
nouvelles technologies » annonce
avec satisfaction Amparo Di Fede,
General Manager.
Dans le contexte économique
international que l’on connaît,
force est de constater que le sport
à la télévision tire son épingle du
jeu. « La multiplication des chaînes
doublée de celle des supports de
diffusion nécessite des demandes
croissantes de contenus. Comme
tous les acteurs et principaux intéressés sont réunis ici à Sportel,
notre rendez-vous monégasque confirme une fois de plus, au
bout de 23 éditions, qu’il est devenu un passage obligé dans le
développement de cette industrie», renchérit Amparo Di Fede.
SPORTEL ne renie en rien les spécificités de son Marché : être
S P O RTE L M o n a c o
3T
1
0
2 17 OC
14-
un lieu de business, d’échanges
et de négociations mais être aussi
un lieu de réflexion qui aborde des
problématiques intéressantes pour
nos participants.
« Il est certain que notre évolution
naturelle suivra celle des nouvelles
technologies ; d’ailleurs, dans
l’avenir, nous voudrions consacrer
l’espace Diaghilev au développement
de ces contenus en aménageant
aussi une zone de démonstrations
techniques » précise la General
Manager de Sportel.
Autre
développement
attendu,
à l’international cette fois :
l’organisation l’année prochaine
d’un second SPORTELRio (du 11 au 13
mars 2013) « pour répondre à la demande croissante de nos clients,
dans toute l’Amérique du Sud mais aussi aux Etats-Unis, dans un
pays qui s’apprête à accueillir coup sur coup la prochaine Coupe
de Monde de Football et les prochains JO. C’est dire l’importance
stratégique d’y être ».
3
Wednesday 17 October 2012
EN VEDETTE
Coup
d’accélérateur
sur le ralenti
Hamilton Sabot
Déjà présent sur Internet, le journal
l’Equipe vient présenter, via le site
l’Equipe.fr et pour la première fois à
Sportel, les résultats du prix du Public
du meilleur ralenti sportif.
«Nous avons demandé à nos internautes
de choisir, parmi cinq critères, le ralenti
qui leur semblait le plus réussi en termes
d’émotion, d’effort et d’exploit», confie
Xavier Spender, directeur général
adjoint de la S.N.C. L’Équipe en charge
des filiales et du développement, Pdg de
L’Équipe 24/24.
Au final, le meilleur ralenti est allé à
l’Ironman. «Je suis satisfait de ce choix
car il consacre un sport de masse».
Le second prix a été décerné à un match
de NBA et le troisième à une séquence
de football américain.
«Nous souhaitons pérenniser ce prix du
public et si l’organisation de Sportel nous
invite à nouveau, c’est avec plaisir que
nous serons à Monaco l’an prochain».
L’occasion aussi pour Xavier Spender
d’évoquer et de faire une sorte de bilan
de la nouvelle chaîne L’Equipe HD qui
verra le jour le 12 décembre prochain
sur la TNT. «La presse, le digital et
l’audiovisuel, voilà le trépied sur lequel
repose l’Equipe».
« L ’e s s e n t ie l ,
e!»
c ’e s t l e m e s s a g
Pour le gymnaste Hamilton Sabot, 2012 restera à jamais l’année des grandes
premières : une médaille olympique de bronze aux barres parallèles à
Londres… et une participation au Jury de la Pub à Sportel !
Un rôle inédit pour lequel l’étudiant kiné s’est bien préparé, lui qui aime le
sport à la télé en général –il est consultant à ses heures pour le Groupe Canal
+ et commente sur Sport +, « certes à des horaires tardifs», les épreuves de
Coupe du Monde, et qui s’intéresse à la publicité. « En fait, un de mes hobbies
consiste à monter des petites vidéos pour moi. Et donc je me suis habitué
à décrypter l’image, à parler de plans, à définir l’esprit du produit fini. En
clair, je ne suis pas vraiment le consommateur moyen de pub, je me plais à
développer des avis plus critiques. Si je respecte totalement le travail des
scénaristes et autres graphistes, je m’attache avant tout au message. Pour
moi, c’est bien là l’essentiel » annonce un Hamilton Sabot aussi déterminé
qu’au moment de se présenter devant l’agrès. Et le natif de Cagnes-sur-Mer de
se féliciter de la bonne utilisation de la valeur sport dans la pub en général.
« La mise en valeur est réciproque. Et surtout l’esprit fédérateur du sport est
ainsi partagé par le plus grand nombre ».
“What’s crucial is
the message!”
For gymnast Hamilton Sabot, 2012 will ever remain the year of great firsts: a
bronze medal at the London Olympics on the parallel bars and participation
as member of the advertising jury at Sportel!
An unprecedented role, for which the physiotherapy student is well-prepared;
as someone who loves televised sport in general, (he is an amateur consultant
for the CANAL + Group and commentates on Sport+, “admittedly late at night”,
during World Cup clashes. He is also interested in advertising; “in fact, one of
my hobbies is creating short videos just for myself. So I am used to interpreting
images, speaking about projects and defining the spirit of the finished article.
Basically I am not your average advertising consumer; I enjoy developing more
critical opinions. Although I fully respect the work of script writers and other
graphic designers, I am interested first and foremost in the message. This is
what is crucial in my eyes”, declared Hamilton Sabot, just as determined as
when about to perform on the apparatus. And the Cagnes sur Mer boy applauds
the correct use of sports values in advertising. “The enhancement is reciprocal.
And in particular the spirit of cohesion offered by sport is thus shared by the
largest possible number of people”.
S P O RTE L M o n a c o
4
Xavier Spender
Wednesday 17 October 2012
jury du « Prix de la Publicité Christian Blachas »
Le jury du « Prix de la Publicité Christian Blachas » 2012 est présidé par Alain Cayzac, Consultant chez Goetzpartners,
et composé de Lucie Decosse, Championne Olympique de judo, Isabelle Ithurburu, journaliste à Canal+, David
Medioni, journaliste à CB News, François Morinière, Directeur Général du Groupe L’Equipe, Valérie Nicolas,
Championne du Monde de Handball, Edouard de Pouzilhac, Président de 5ème Gauche, Hamilton Sabot, gymnaste
médaillé de bronze aux JO de Londres, et la volleyeuse Victoria Ravva, capitaine du Racing-Club de Cannes.
A vos marques !
Notre Champi
onne olympiqu
e de judo aim
Mieux elle en
e la pub sportiv
redemande…
e.
« En visionnan
essentiellemen
t tous ces spot
t étrangers,
s,
j’ai un peu
participer à
le
« Culture Pu
sentiment de
b » déclare
moment d’en
Lucie Decosse,
tamer sa troi
au
sième particip
Jury de Sporte
ation au sein
l. « Quand j’ét
du
ais gamine, je
à ce petit je
m’amusais dé
u qui consistai
jà
t à reconnaîtr
plus rapidem
e les marques
ent possible…
le
Aujourd’hui
sensible aux pu
je suis surtou
bs qui utilise
t
l’humour à bo
rire touche to
n escient car
ut le monde et
le
aussi celles qu
certain suspen
i ménagent un
s à tel point qu
’on se deman
derrière le m
de qui se cach
essage ».
e
Bien sûr, la
triple champi
onne du mon
championne d’
de et quadru
Europe applau
ple
dit quand «
transmet l’ém
la pub sportiv
otion du beau
e
ge
ste et les nobl
d’effort et de
es sentiments
fraternité vé
hiculés par le
regrette toutef
sport ». Elle
ois que les pu
blicitaires n’ai
recours au judo
ent pas souven
, « comme c’es
t
t le cas en Co
rée du Sud ».
De toutes les
manières, Luci
e est heureuse
Sportel dans ce
de graviter au
t univers qui m
ixe sport et té
me passionne.
lévision. « Ce
Par la suite, je
la
souhaiterais de
de sport ». Vo
venir journalis
us voulez dire
te
consultant ? «
apporte certes
Non, le consul
une caution te
tant
chnique mais
faire de l’imag
il est là aussi po
e. J’ai envie
ur
d’aller plus lo
vécu pour mon
in, d’utiliser m
trer le travail
on
d’un athlète de
delà de la part
haut niveau au
ie visible de la
compétition ».
Lucie DEcosse est fin prête…
S P O RTE L M o n a c o
5
Wednesday 17 October 2012
INTERNATIONAL SYMPOSIUM
«Olympic Impact - What is the Legacy of London 2012
for the Sport Media Industry?»
LONDON 2012:
MADE IN BRITAIN, CO-PRODUCED BY THE WORLD
London delivered on every count — and then some.
This was the unanimous verdict from yesterday’s International
Symposium, which examined the legacy and lessons of “that
glorious summer of sport” that was the 2012 London Olympic
Games.
Kicking off the two-hour session, moderator Kevin Roberts,
editorial director of SportBusiness Group, joked that the UK was
suffering from a new national disease — “Olympic withdrawal
symptom” — after a month and a half immersed in best sporting
action the world has ever seen.
For Vincent Chupin, vice-president of television and audiovisual
rights for the International Olympic Committee, a key reason for
London’s success was its inclusive nature. It was, he said, a truly
universal event, with 204 national Olympic committees sending
their athletes to London. He also observed that 44% of this year’s
athletes were women, “so we are moving closer to parity on that
front too”.
Craig Spence, director of communications and media at the
International Paralympic Committee, couldn’t agree more. “The
Paralympics were an unprecedented success,” he said. “The
athletes put on a tremendous show. In fact, the tone of the coverage
changed half way through the event, with the focus turning from
disability to celebrating great athletes at their pinnacle.”
Both Spence and Chupin agreed that the 2012 Olympics had been
a game-changer. “For the first time, we had free-to-air coverage
everywhere in the world, even in the most remote island in the
Pacific,” Chupin said. “Most free-to-air broadcasters offered 10
hours a day of Olympic coverage. We also offered 250 hours of live
3D coverage — much of it from sports that are not usually seen in
the 3D — and that received very positive feedback.”
Chupin also noted that, for the first time at the London Olympics,
there were more hours broadcast on the digital platforms than
on traditional TV — and that these new platforms, far from
cannibalising the linear TV coverage, served to complement it.
“That was also game changer,” he added.
And then there was London — along with Usain Bolt, Michael
Phelps, Bradley Wiggans and David Rudisha, the other great
star of the show. “It’s an iconic city, the venues were fantastic,
everybody was smiling and the atmosphere was absolutely the
best,” Chupin said. “And another positive on the list was that
London did well to fill the stadiums. Even for the track-and-field
morning sessions, the venues were full.”
Newly appointed British Olympic Association chairman Lord
Sebastian Coe, speaking at the closing ceremony of the Paralympic
Games, memorably said: “In this country, we will never think
of sport the same way and we will never think of disability the
same way.”
S P O RTE L M o n a c o
Spence praised the Paralympic coverage on official broadcaster
Channel 4, which achieved record figures with its mix of sporting
excellence and human stories. “Channel 4’s coverage can
hopefully be a blueprint for other broadcasters covering the
Paralympics in the future,” he said.
Spence concluded: “Beijing had made the world sit up and take
notice of the Paralympics. So we went into the London Paralympics
with high expectations — but we didn’t expect it to be that
good. My personal highlight was Jonnie Peacock beating Oscar
Pistorius the 100 meters. Nobody had heard of Peacock before the
Paralympics — and there were 80,000 people chanting his name…”
6
Wednesday 17 October 2012
such as weightlifting. In fact, weightlifting really surprised us by
achieving fantastic ratings.” London 2012 was also the socialmedia Olympics, Le Lay said: “It’s the first time we have seen the
true potential of social media and it was astonishing.”
WHAT THE
BROADCASTERS SAID...
Jeffrey Orridge, executive director of CBC Sports Properties,
named social media has his major take-away point: “The activity
on Twitter was amazing. In just one day in London, there were
more tweets than there had been in the entire of the Beijing
Olympics. We really saw the power of social media to curate and
engage audiences as never before.”
Orridge said that these new platforms had not, as feared, siphoned
viewers away from the traditional TV screen, but had served to
“refresh” the Olympic brand by recruiting and connecting with
younger audiences.
It had also been interesting, he said, to compare and contrast the
Olympic coverage on CBC in Canada with that of NBC across the
border in the US. “And my other big take-away point was London
and what an incredible job it did as host city.”
Dave Gordon, acting director of London 2012 and head of major
events at BBC Sport, has been involved in 10 Summer Olympics.
Were the London Olympics as much fun, wondered moderator Kevin
Roberts, as Gordon’s first Olympic encounter in Moscow in 1980? “Much,
much more fun,” Gordon said. “We now have more platforms and more
content to play with, and more opportunities to do a great job for our
audiences. Our big idea with London was never to miss a moment — to
offer every session of every sport, every day. We are very proud that we
achieved that.”
There were several “nervous moments” along the way, however. Gordon
said he was worried about audiences navigating such a vast volume of
content spread across so many platforms. “But viewers found what they
wanted from day one,” he said. “It was great.”
Gordon observed that the 2012 Olympics had also proved that there is
still a “huge appetite for that shared experience, which is why London
gave us such staggering statistics — like 28.7 million people watching the
opening ceremony”.
As for social media, Gordon said that the BBC had looked at every aspect
of its Olympic coverage “through the social-media prism”. But, he
added: “We made sure that we made it work for us, rather than letting
it take us over.”
Laurent-Eric Le Lay,
chairman and CEO of Eurosport, realised
that his channel would struggle to compete with the blanket coverage
provided by ‘big beasts’ of broadcasting, such as the BBC and CBC.
“So our idea was not to be too exhaustive,” he said. “We promised a
more international approach, and we also covered the smaller sports,
S P O RTE L M o n a c o
7
LONDON BY NUMBERS
• 204 Olympic committees sent athletes to
London 2012
• 44% of the athletes at London 2012 were
female
• 2.7 million tickets were sold to the London
Paralympic Games
• 3,500 hours of HD Olympic content was
screened by pay-TV channels, cable and
satellite broadcasters and on the internet
• 250 hours of live 3D coverage was made
available by the IOC
• 31.1 million was the average number of
primetime viewers for NBC’s Olympic coverage
• 100,000-plus TV hours of Olympic content
were broadcast this summer
• 28.7 million people watched the Olympic
Opening Ceremony on NBC
• 96% of UK viewers said that the BBC’s
Olympic coverage had met or exceeded their
expectations
Wednesday 17 October 2012
SYMPOSIUM INTERNATIONAL
«Impact Olympique - Londres 2012 :
quel héritage pour l’industrie des médias du sport ?»
Vincent Chupin
Craig Spence
Ciaran Quinn
Jez Jowett
Phil Lines
Kevin Roberts
Londres… et après ?
Les Jeux Olympiques de Londres furent un succès planétaire. Il
faut dire que tout était réuni pour faire de cette manifestation
sportive la plus suivie au monde : une organisation parfaite,
une cérémonie d’ouverture magique et même les dieux du ciel
avaient décidé d’être des plus cléments pour permettre à leurs
homologues du stade d’accomplir leurs plus beaux exploits. De
tout cela, il fut question hier lors du symposium qui avait pour
thème « Impact olympique – Londres 2012 : quel héritage pour
l’industrie des médias du sport ? ».
Il ne fallait pas moins de huit intervenants, venus du monde de la
télévision, de la communication et de la stratégie commerciale,
réunis autour de Kevin Roberts, directeur éditorial de SportBusiness
Group et pour l’occasion modérateur des débats, pour aborder
un tel sujet. «Il n’y a rien de comparable à la diffusion des
Jeux Olympiques à la télévision, confiait Vincent Chupin,
vice-président des droits audiovisuels et membre du comité
international olympique. Il faut souligner que cette année, nous
avons presque atteint la parité avec 44% d’athlètes féminines. Par
ailleurs, les chaînes de télé ont respecté les valeurs olympiques
en privilégiant un sport à un autre. Tout doit être montré, telle
est la charte olympique avec des chiffres avoisinant les 3 500
heures ». Kevin Roberts demanda alors où en était la diffusion
en 3D : « Il y eut 250 heures diffusées en haute définition, c’est
une première pour le sport. Une autre expérience a été tentée,
celle de Super High Vision en partenariat avec NHK et la BBC ». De
son côté Dave Gordon, directeur adjoint à la BBC, a mis l’accent
que l’idée directrice de la chaîne était de montrer le plus de
contenu possible ». Et si Jeffrey Orridge, directeur exécutif pour
CBS Sports devait déclarer que certains événements avaient été
diffusés en différés sur sa chaîne, tous s’accordèrent à dire que
le direct est la meilleure façon de transmettre l’émotion au
téléspectateur.
Réseaux sociaux :
records olympiques
Social Networks:
Olympic records
« C’est extraordinaire combien Facebook et Twitter
ont donné un coup de jeune à ces Jeux Olympiques »,
soulignait Jeffrey Orridge. Et Dave Gordon de confirmer : «
au-delà du site web de la BBC, il faut que nous réfléchissions,
grâce aux médias sociaux, à atteindre un public plus jeune,
plus dynamique, qui peut réagir en un instant à tel ou tel
exploit de son sportif favori ». A travers ces témoignages,
Laurent-Eric Le Lay, Pdg d’Eurosport a déclaré que « les
sports, considérés comme mineurs, pouvaient trouver sur
ces nouveaux médias un formidable tremplin et atteindre
un nouveau public ». Par sa réactivité, « il est difficile de
connaître exactement les chiffres des connections, précisait
Ciaran Quinn, directeur du développement commercial pour
Deltatre. On peut les estimer à un milliard en comptabilisant
les tablettes et les i-phones. Il est certain que les J.O.
ont été regardés une heure par jour sur un ordinateur
de bureau ». Des records jamais atteints. « Avant son
100 mètres, Usain Bolt a reçu 80 000 tweets, précisait
Jez Jowett, responsable mondial des médias numériques
et sociaux. Et de rajouter : « Et parmi ces messages, il y
eut celui du fameux Boris qui disait : « Une nuit étincelante
au Stade Olympique à regarder l’homme le plus rapide du
monde briller de mille feux. Formidables Jeux». Mais qui est
ce Boris questionna quelqu’un dans la salle ? Et Jez Jowett
de répondre : « Boris Johnson, le maire de Londres ! ».
“It is extraordinary to what extent these Olympic Games
have been reinvigorated by Facebook and Twitter”,
emphasised Jeffrey Orridge. And Dave Gordon went on:
“Instead of simply relying on the BBC web site, we must use
social networks in order to reach a younger, livelier audience,
who can react instantaneously to their favourite sports star’s
exploits”. It is thanks to these accounts that Laurent-Eric
Le Lay, Eurosport CEO realised that, “lesser known sports,
could use new media as a tremendous springboard and
reach out to a new audience”. Due to its reactivity, “it is
difficult to assess exact connection figures stipulated Ciaran
Quinn, business development manager for Delatre. But we
can estimate them at one billion when considering tablet
computers and IPhones.
We know that the Olympics were watched one hour a day
on office computers”. These are records which have never
before been reached. “Before his 100 metres, Usain Bolt
received 80,000 tweets declared Jez Jowett, digital and
social media global manager. And he added, “Among these
messages, there was one by a certain Boris which read:
“A brilliant evening at the Olympic Stadium watching the
world’s fastest man sparkle. Great games”. But just who
is this Boris asked someone in the room? And Jez Jowett
answered: “Boris Johnson, the Mayor of London!”
S P O RTE L M o n a c o
8
Wednesday 17 October 2012
CONFERENCES
Broadcast Sport: 2014 Technology Forecast
TV Anywhere: 2014 Technology Forecast
TV EVERYWHERE: HEADS UP ON 2014
There will be more fragmentation,
more personalisation, more immersion
and more disruption. This was the
view of the panellists at yesterday’s
TV Anywhere Technology Forecast,
which attempted to second-guess how
sports fans will be consuming content
in 2014.
Neil Berry of Ooyal predicted that
the in-stadium experience would become more immersive, more engaging and
more relevant. “We will see more and more fragmentation in how consumers
and fans will want to engage with live sports,” he said.
Sam Blackman of Elemental Technologies forecast an explosion in stadium apps
offering, for example, highlights in real-time and instant replay features. He
also thought declining production costs would result in a “much longer tail of
live sports content”, which could be targeted at very small niche audiences.
Media Audits International’s Bruce Lazarus, however, pointed out that the
internet continues to be disruptive in terms of monetising content. The “tug of
war” between TV and the online players was far from over, he said, especially
when it comes to slicing and dicing rights across platforms. Forging contracts in
a digital world in flux is also a minefield, he warned: “You really have to shine
up your crystal ball in order not to give away your rights.”
Golden Swim Event: a Unique Swimming Competition
BROADCAST
TECHNOLOGY NEEDS
BIGGER PIPES
The Broadcast Sport: 2014 Technology Forecast
revealed some interesting facts about what sort
of technology we might be seeing implemented
in the next two years, including the fact that as
technology becomes smaller and smaller, outside
broadcast vans are paradoxically getting bigger:
“There is one school of thought that we won’t
need as many people at events, and it’s sure
that we won’t need as many of certain sorts of
people, but if you’re going to produce versions
for multiple platforms, then staffing levels will
probably remain roughly similar,” Peter Angell,
CEO, IEC in Sport, said.
The big underlying issue though, is bandwidth. “If
broadcasters want to supply 3D or 4K images, they
are going to need fibre cables, which are being
rolled out, but this is an important conversation
that needs to be had between producers and
carriers,” David Neal, World Cup executive
producer, Fox Sports, said.
A (new) unique
swimming competition
Announced yesterday at Sportel, Golden Swim
Organization is launching a revolutionary
swimming competition in its style and
philosophy. A swimming tour by some of
the brightest swimming coaches in the
World including Bob Bowman (Michael
Phelps), Jacco Verhaeren (Peter Van Den
Hoogenband), Fabrice Pellerin (Yannick Agnel,
Camille Muffat) and Romain Barnier (Florent
Manaudou, Camille Lacourt, Fabien Gilot).
London 2012 wetted the appetite of each and every
swimming enthusiast, offering a unique opportunity to create
the « Golden Swim Event » with a new television experience for
its global audience. Summer 2013 presents the opportunity to
be part this revolutionary concept and will offer truly unique
benefits to the first broadcaster. The world’s best coaches are
buying into the « Golden Swim Event » and the world’s best
swimmers are eager to participate.
S P O RTE L M o n a c o
9
Judo
crescendo
Hier, on vous disait
combien le judo était
populaire en France.
Pour
preuve,
la
Fédération française
de Judo ne compte
pas 460 000 licenciés,
mais bien 620 000 !
Wednesday 17 October 2012
2012 GOLDEN PODIUM AWARDS WINNERS LAUREATES
Best Slow Motion Sequence /
Cut-Edited Shots
Munich Champions League Final 2012
SKY Deutschland Fernsehen - Germany
Director: Knut Fleischmann
Producer: Sky Deutschland
Best slow motion Sequence /
Isolated Camera Shot
Grand steeple Chase de Paris 2012
Director: Christian Alba
Producer: Léo Vision / France Galop
International Olympic
Committee Grand Prize
Meet the Superhumans
CHANNEL 4 – United Kingdom
Director: Tom Tagholm
Producer: Gwylim Gwillim, Rory Fry
Best Sports Program TrailerTeaser or Opening Montage
World championship Boxing W.B.O
DIRECT 8 - France
Director & Producer: Elias Sfaxi
Prize Christian Blachas
for the Best Advertising Film
in collaboration with
CBTV and CB News
Fan Academy
Company: Calsberg
Country: Royaume-Uni
Best Sound Design
in collaboration with RMC
SPORTV London 2012
GLOBOSAT – BRAZIL
Director: Ronald Sidi, Juno Cactano
Producer: Globosat and Hungry Man
Brazil
L’Equipe.fr Public Prize
for the Best Sport Slow
Motion of the year
Ironman Europe 2012
HBS - France
Director: Julien Bertin
Producer: Dan Midownik
10
- Georges BERTELLOTTI
THE SPORTEL
ILLUSTRATED
SPORT BOOK
AWARDS
Renaud de
Laborderie
SPORTEL Prize of the French
National Olympic and Sports
Committee
Jours de fête
La grande histoire du Tour de France
Author: Françoise & Serge Laget
Publisher: Editions Chronique
SPORTEL Prize of the Monaco
Olympic Committee
The Story of Swimming
Author: Susie Parr
Publisher: Dewi Lewis Media
11
Sportel Round-Table
Financial Fairplay:
Myth or Reality?
11:00 – 12:00
Today Van Dongen Room (level -2)
Is European Club Football
on the Dawn of a New Era?
The SPORTEL Round Table Financial Fairplay: Myth or Reality event will
bring together three of Europe’s most successful football clubs to discuss
the recently implemented UEFA Financial Fairplay regulations.
Ad Valem
Technologies
The SPORTEL Round Table event will examine the effects of the new
policies on Europe’s leading football clubs that regularly participate in
Europe’s most prestigious club competitions, the UEFA Chamions League
and the UEFA Europa League. The SPORTEL Round Table will be led by
Darren Tulett, BeIN Sport France’s TV Presenter and he will no doubt
bring out the best of our confirmed SPORTEL Round Table speakers noted
below:
L’expertise ad hoc d’un
Media Broadcast Center
Trace TV, NRJ TV, Al Jazeera et sa filiale
sport beIN Sport, AMP VisualTV figurent
parmi les sociétés qui ont opté pour le
savoir-faire d’Ad Valem Technologies
dès qu’il s’agit de transporter leur
flux de données. « Dans ce domaine,
nous maîtrisons à la fois la technologie
satellite et la fibre pour laquelle nous
avons développé notre propre réseau,
précise Marc Kapustin, CEO de cette
société implantée depuis plus de dix ans.
Meilleur exemple : pour beIN Sport, nous
avons équipé en fibre tous les stades de
L1 et L2, ce qui relègue le satellite au
rang de solution de secours ! ». Cette
option technologique assure également
à Ad Valem Technologies une expertise
en matière de continuité d’antenne, qui
permet à distance de contrôler et de
récupérer un flux TV. Toujours dans cet
esprit de développer la bonne fibre…
• Henri Van Der Aat, Chief Operating Office, Ajax Amsterdam FC
• Ian Ayer, Managing Director, Liverpool FC
• Rui Gomes da Silva, Vice President, Benfica FC The event promises to examine the opinions of these leading football
club representatives on the new rules, their club’s plans to ensure that
they meet the new requirements, while remaining as competitive as ever
on the field of play. The SPORTEL Round Table will be one of the highlights of SPORTEL’s
dedicated day to world football and is sure to be an event that Delegates
cannot afford to miss!
___________________________________
Ad hoc expertise of a Media
Broadcast Centre
10:00-10:30
Press Conference Announcing the Golden Foot
Laureates for 2012, Lobby (level 0)
11:00-12:00
Sportel Round-Table «Financial Fairplay: Myth or Reality?»,
13:30
Photo Signature, Diaghilev Exhibition Hall (level -1)
15:00
Walk on the Champions Promenade, Grimaldi Forum, Sea Front
20:00
Golden Foot Gala Dinner, Salle des Etoiles Sporting Monte-Carlo
Van Dongen Room (level-2)
Reserve your table www.goldenfoot.com
SPECIAL
EXHIBITION
The Legends of Football
15-17 october, 09:00 to 18:00
by
Diaghilev Exhibition Hall (level -1)
S P O RTE L M o n a c o
12
Trace TV, NRJ TV, Al Jazeera and its
sports subsidiary beIN Sport, AMP Visual
TV feature among the companies who
have opted for Ad Valem Technologies
know-how when it comes to transporting
their data flow. “In this domain, we boast
perfect mastery of both satellite and fibre
technology, for which we have developed
our own network, highlights Marc
Kapustin, CEO of this company, which
has been operating for over ten years.
The list goes on: for beIN Sport, we have
equipped all the League 1 and League
2 stadia with fibre, relegating satellite
to the ranks of back-up solution!”. This
technological option also guarantees Ad
Valem Technologies expertise in terms
of broadcasting continuity, which allows
users to control and recover TV streams.
With the idea of developing good fibre
always in mind.
Wednesday 17 October 2012
MARKET NEWS
SEE TOMORROW TODAY
FRENCH company BeTomorrow, which
designs and develops innovative online
solutions, is at Sportel to showcase its suite
of digital sports services.
“We have a dedicated sports division that
provides digital services to broadcasters,
event organisers and brands, enabling them
to offer sports fans new and more engaging
experiences on mobile, tablets and the second
screen,” said Xavier Tessier, BeTomorrow’s
associate vice-president of marketing and
business development.
BeTomorrow’s technology was used in the 2012
Olympic sailing events to provide richer layers
of information about yacht speeds, positioning,
weather conditions and tactics. “The aim was
to help the TV audience to better understand
the sports event, which can be very confusing to spectators, by providing
them with statistics and additional detail, and by offering them insights
into the races that the cameras couldn’t provide,” Tessier said.
BeTomorrow — whose clients include Omega, Volvo and international fencing
federation FIE — also develops apps and games around sports and sporting
events. “I think it’s becoming more and more important to add good data
visualisation and gamification features to your sports coverage,” Tessier
added. “On the main screen, games help broadcasters to build communities.
And games are also ‘sticky’ — people will come back time and again to play
them, which also helps to promote sports, brands and sponsors.”
BeTomorrow’s Jean-Dominique Lauwereins (left)
and Xavier Tessier: “more engaging experiences
on mobile, tablets and the second screen”
GIRO TAKES IN NOTORIOUS GALIBIER
To mark the fact that the Giro D’Italia will include the famous and extremely difficult Galibier climb next year
for the first time, Mayor of Valloire Galibier Christian Grange joined Michele Acquarone, general manager of
RCS, Italian rider Filippo ‘Pippo’ Pozzato, and Giacomo Catano, CEO of RCS on the Pantani For Ever stand.
S P O RTE L M o n a c o
13
Wednesday 17 October 2012
MARKET NEWS
ORY
THE PATH TO GL
Sportel regular Total Sports Asia (TSA) is here with a new
sport series. After buying Golden Glory and It’s Showtime,
two leading kickboxing agencies, a new company called Glory
Sports has been formed. “For the first time we are a rights
holder as opposed to a distributor,” Group CEO Marcus Luer,
said. “We acquired those two agencies in order to be able to
create a company that features 80% of the very best kickboxers, plus we have a company that is only six months old
SPORTS AND CHARITY
AT MP & SILVA
but that has the benefit of 10 years of history.”
With globally renowned fighters such as Semmy Schilt, Daniel
Ghita, Gohkan Saki and Remy Bonjasky in the heavyweight
Andrea Radrizzani, CEO of MP & Silva, the international
media company that owns, manages and distributes
television and media rights to some of the most
prestigious sports events around the world, is moving
into the area of corporate responsibility in a big way. The
launch of the Play For Change initiative at Sportel marks
a ramping up and a rationalisation of the company’s
long-standing commitment to doing good and helping
disadvantaged kids through sport.
“Under the umbrella of Play For Change there are three
separate initiatives: “Grassroot Soccer uses the power of
football to educate, inspire and mobilise communities to
stop the spread of HIV,” Radrizzini said. “And we intend
to help the foundation to educate one million, to test
150,000 people for HIV and to train 1,000 educators in
order that the work can carry on.”
classification, plus Giogio Petrosian, Ky Hollenback and Albert
Krause in the 70Kg category, Luer is confident that Glory will
establish itself in the highly popular world of mixed fighting
arts: “We have brought a lot of experts together like legendary
trainer Cor Hemmers, and equally legendary kickboxer Ramon
Dekker to compliment the amazing line-up of fighters we
have assembled,” he said. “Plus for the events where we
have 16 fighters, we have tweaked the rules in order to make
the fights quicker and more explosive. So instead of three by
three minute rounds they last for two minutes, and if a fighter
wins the first two rounds he wins the match, the same as in
tennis where if you win the first two sets you have won the
game. We have two more events this year but next year we
MP & Silva’s intentions for Make A Wish International
are to leverage its connections with leading sports
personalities to enable encounters between them and
the child or children making the wish, and to film the
resulting event in order to publicise the charity’s good
works. The two other Play For Change projects are
YKPA, which uses football to help street children in Bali
and a project in Vietnam to train people in media skills
through one of the country’s main universities.
will really be aiming to get the series established in the US,
Japan and Europe.”
Semmy Schilt, Marcus Luer and Ramon Dekker
Andrea Radrizzani (knealing third from right)
S P O RTE L M o n a c o
14
Wednesday 17 October 2012
PRESS CONFERENCE
OLYMPIC STARS BOLSTER WSB’S GLOBAL APPEAL
Oleksandr Usyk, Vasyl Lomachenko and Clemente Russo
Announcing the third season of
the World Series of Boxing (WSB),
head of communications Sebastian
Gillot expressed his excitement at the
fact that the new season would include
several gold medallists from the London
Olympics Ukrainians Vasyl Lomachenko fighting
in the lightweight category, and light heavyweight Oleksandr Usyk.
Italian boxing superstar Clemente Russo will be back for a third
season and remains unbeaten after 14 bouts.
Russo was also asked whether he would be able to maintain his
unbeaten run now that Oleksandr Usyk is an opponent: “There’s no
doubt that it will be much harder to remain unbeaten with Oleksandr
around, but that has to be good thing for the WSB,” he added. When
asked the same question Usyk replied in a typically cryptic manner:
“Only the [boxing] ring can decide who the winner will be,” he said.
“it’s too early to predict what will happen generally and between
myself and Clemente, but you can be sure that I’ll do my best.”
Vasyl Lomachenko introduced to boxing boxing dynasty by his father
Anatoly, who is also his coach. “My father has been a huge influence on
me both as a person and a boxer, and he also plays an important role
in the development of the whole team,” he said. “I’ve been named
captain of the team which is a huge honour, but in fact my father is a
hugely important presence generally. The team is like a train, and he
is the engine.” WSB also announced that Fighting Spirit is now its new
offical TV distribution agency for season 3.
“We promised our fans that we would be lining up the very best
boxing talent from the Olympics and we have delivered on that,” he
said. “And the really exciting news is that we will be making several
more major announcements in the weeks to come concerning further
participation, including the members of the British team next week.”
The format of the competition has been tweaked with teams now
based on countries instead of cities, and season three, which starts
in November, will run for five months and features 270 boxers from
40 countries. Clearly, with talent like Lomachenko and Usyk, the
Ukrainian team is one of the favorites, but head coach Dmitro
Sosnovskiy is taking nothing fore granted: “It’s a massive challenge to
prepare the team in the best way possible but we’re very motivated
and excited,” he said. “Having two fighters of the stature of Vasyl and
Oleksandr on the team has an effect on everyone else, because they
are so very demanding on themselves and their coaches, that has a
knock-on effect on everyone else. On the organisational side, we are
getting great feedback from our sponsors and much valuable support
and help from the Ukrainian government.”
Clemente Russo, who alongside a highly successful career as a boxer,
is a TV favourite in Italy and recently appeared in the feature film
Tatanka, directed by Giuseppe Gagliardi: “I’m a showman so I’m
always ready to perform, whether it’s in the ring or on the film set,
but boxing comes first for me,” he admitted.
S P O RTE L M o n a c o
15
Wednesday 17 October 2012
Official Visit
Michel Roger, Minister of State
• Mr Laurent PUONS (Monaco Mediax Vice President)
• Minister of State Michel ROGER
• Mrs Amparo Di FEDE (Monaco Mediax Administrative
Manager and SPORTEL General Manager)
S P O RTE L M o n a c o
16
Wednesday 17 October 2012
MARKET NEWS
According to Jorg Polzer, associate director of sports marketing
company Infront, the challenge was how to condense an event that
takes as much as eight hours per leg to a mere 26 minutes — without
losing the magic. With the series due to be distributed in 115 countries
this year, The Road To Kona, which includes news feeds and magazine
content “to tell a story about the entire event”, has clearly struck on
a winning formula.
Dan Miodownik, HBS’ director of production, Host Broadcast Division,
observed that having a regular slot for a sports event across months
— in Ironman’s case, from June to October — “is a fantastic starting
point for broadcasters and sponsors. It means that audiences know
when to tune in.” He added: “Ironman builds two sets of stars — the
athletes who compete in this amazing challenge and the locations
that host it.”
Infront Sports & Media and host broadcast specialist HBS is at Sportel
with the Ironman TV series, The Road To Kona. The 14 x 26 mins series
captures the excitement of the world’s most challenging endurance
event and presents it in a digestible, narrative-driven package that
combines education and information with nail-biting sports action.
DID YOU KNOW…
* Ironman is the number-one user-based sports brand and
the most recognised endurance series in the world
* Ironman was founded 31 yeas ago and has been hosted in
the US, China, Brazil, Germany, France and the UK
* In total, approximately 200,000 international participants
and professional triathletes compete in the Ironman and
Ironmen 70.3 events every year
* An estimated two million spectators across six continents
watch the Ironman events live
* The oldest competitor to have taken part in Ironman was
82 years old.
Organised by the World Triathlon Corporation (WTC), Ironman is a
global year-round series that began as a challenge between US Navy
Seals in the late Seventies. The mega-endurance event consists
of swimming 2.4 miles, cycling 112 miles and running a full 26.2mile marathon. Throughout the season, amateur and professional
triathletes take part in 28 events around Europe, from Exmoor in the
UK to Klagenfurt in Austria. The Holy Grail is to quality for the Ironman
World Championships, which are held every October in Kona, Hawaii —
the place where it all began back in 1977.
S P O RTE L M o n a c o
17
Wednesday 17 October 2012
PRESS & MEDIA PARTNERS
S P O RTE L M o n a c o
18
Wednesday 17 October 2012
PROGRAM
Wednesday 17 October
9:00 – 18:00
Ravel and Diaghilev
Exhibition Halls
5 legends from world football
will autograph their photos
Football Day
15:00
in partnership with
Golden Foot
Directeur de Publication
Amparo Di Fede
Grimaldi Forum, Sea Front
Walk on The Champions Promenade
The winner of the Golden Foot award will
leave its footprints on the seafront of the
Principality of Monaco
Lobby (level 0)
Press Conference
Exclusive Press Conference announcing
the Golden Foot laureates for 2012
11:00 – 12:00
Diaghilev Exhibition Hall (level -1)
Photo Signature
Int’l Sports Program Market
for Television & New Media
10:00 – 10:30
13:30
Van Dongen Room
(level -2)
20:00
Salle des Etoiles,
Sporting Monte Carlo
Golden Foot Gala Dinner
Rerserve your table www.goldenfoot.com
SPORTEL Round-table
“Financial Fairplay: Myth or Reality?”
12:30
SPORTELNews
Tél. : +377 99 99 26 78
[email protected]
Diaghilev Exhibition Hall (level -1)
“Finger Food” Lunch
BAR “CAFÉ LLORCA”
09:00 to 18:00
sponsored by
(level +1)
Offered by
Rédacteurs en Chef
Virginie Zeghdar
Hervé Zorgniotti
Secrétaire de Rédaction
Vanessa Erbaggio
Rédaction
Gérard Clétil
Gary Smith
Joanna Stephens
Photographe
Jean-Charles Vinaj
Mise en page
Aurély Antzemberger
© www.isopress.fr
ICONOGRAPHE
Caro PONS
COFFEE BREAK
Offered by
09:00 and 15:00 - Diaghilev Exhibition Hall (level -1)
Impression
Multiprint
Enjoy a coffee break in the Networking Café
S P O RTE L M o n a c o
19
Wednesday 17 October 2012