The 4 Asian Film Awards

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The 4 Asian Film Awards
Fact Sheet
January 14, 2010 – Hong Kong
Official Organizer
Profile
Launched in 2007, the Asian Film Awards (AFA) is a
pioneering programme honouring filmmakers with
outstanding achievements in the field of Asian cinema.
The AFA is the only platform in the world that brings
together the best cinematic talents of Asia, drawing film
fans and professionals from all across the globe.
The AFA Presentation Ceremony takes place as part of
the Entertainment Expo Hong Kong Opening Gala.
Eminent filmmakers and superstars from around the world
are invited to bestow awards upon the winner(s) of each
category, making the ceremony a dazzling extravaganza
as well as an influential cultural event.
Website: http://www.asianfilmawards.asia
Uniting the World through Film
The Hong Kong International Film Festival Society
(HKIFFS) is a charitable, non-profit, non-government
organization dedicated to the discovery and promotion of
creativity in the art and culture of film.
Through its year-round programmes, the mission of the
Society is to strengthen global appreciation of Chinese
film culture and to promote inspiring films from around the
world, enriching the cultural life of Hong Kong.
Committed to the development of a vibrant film culture in
Hong Kong and Asia, the Society organizes three annual
marquee events in March and April: The Hong Kong
International Film Festival (HKIFF), the Hong Kong - Asia
Film Financing Forum (HAF) and the Asian Film Awards
(AFA).
Passionately believing in the power of films to unite
cultures and generations, the HKIFFS is devoted to giving
thousands of film lovers around the region direct access
to the world’s most inspired films all year round.
Charitable Registration: 91/6799
Events
The 4th AFA Presentation Ceremony
Date:
March 22, 2010
Time:
18:30 – 20:00
Red Carpet and Cocktail
20:00 – 22:00
Awards Presentation Ceremony
Venue:
Hong Kong Convention and Exhibition Centre
Capacity: 3,000 persons (by invitation only)
The 4th AFA Post-Awards Gala Celebration
An exclusive party for VIPs, celebrities, nominees and
award winners
Date:
March 22, 2010
Time:
22:00 till late
Venue:
TBC
Capacity: 800 persons (by invitation only)
The 4th AFA Press Conference
The announcement of Jury President and nominees
Date:
January 20, 2010
Time:
14:30 – 15:30
Venue:
The Langham Hong Kong
The 4th AFA Screenings
20 of the nominated films will be screened prior to the
awards presentation ceremony
Date:
March 5 – 19, 2010
Venue:
The Grand Cinema, UA MegaBox,
UA Cityplaza and Broadway Cinematheque
The 4th AFA Press Junkets
Date:
March 21 – 23, 2010
Time:
10:00 – 18:00
Venue:
TBC
How are AFA nominees selected?
Feature films and filmmakers from the Asian region
demonstrating excellence in the arts and sciences of
filmmaking are considered. A panel of official Submission
Organizations comprising authoritative film organizations
from different territories, together with a panel of
professional jurors, determine the nominees and winners
from the eligible films produced and released theatrically
in the Asian region in that year.
Up to 6 nominees are selected in each of the 14
categories with the nomination list for the 4th AFA to be
announced in January 2010. The winners of the 4th AFA
will be announced during the AFA Presentation Ceremony
on March 22, 2010 at the Hong Kong Convention and
Exhibition Centre.
Who are the jurors?
The Jury consists of 13 film professionals with
internationally recognized experience and expertise in
cinema from 12 territories. International actress Michelle
YEOH, the awardee of the Chevalier of the French Legion
d’Honneur 2007 and a member of Jury of the Cannes Film
Festival 2002, served as the Jury President of the 3rd AFA.
There is also an international Advisory Board comprising
21 Honorary Advisors, 8 Steering Committee Members
and 4 Creative Consultants.
As a new initiative from the 4th AFA, all previous AFA
winners will be invited to join as an elite group of Voting
Members. Each member will be able to vote on the final
nominations to determine the winner.
The members of the jury and the Advisory Board are
listed in the AFA official website.
AFA Categories
AFA Special Awards
The AFA trophies are presented to outstanding individuals
or collective efforts in the following categories:
-
Best Film
Best Director
Best Actor
Best Actress
Best Newcomer
Best Supporting Actor
Best Supporting Actress
Best Screenwriter
Best Cinematographer
Best Production Designer
Best Composer
Best Editor
Best Visual Effects
Best Costume Designer (New in 2010)
The Edward Yang New Talent Award
This Award aims to continue the Taiwanese director
Edward Yang’s mission in nurturing young filmmakers,
and acknowledge his illustrious artistic accomplishments.
Outstanding Contribution to Asian Cinema Award
This Award pays tribute to the important filmmakers who
have made outstanding contributions to Asian cinema.
The Nielsen Box Office Award presented by The
Hollywood Reporter
This Award is presented to Asian filmmakers or artists
who have achieved excellent box office record across the
region.
For the 3rd AFA winner list, please visit:
www.asianfilmawards.asia/2009/eng/nominations.php
People’s Choice Awards
The AFA Screenings
To engage a wider audience reach for the AFA, the
“People’s Choice Awards” provides students and the
general public greater participation and interactivity
through online voting for the Best Asian Film. Voting for
the “People’s Choice Awards” will begin on March 5,
2010, with the results announced on March 26, 2010.
To promote a better understanding and appreciation of
the nominated films before the AFA ceremony, the AFA
Screenings, which will feature 20 of the 4th AFA
nominated films, will be held at The Grand Cinema, UA
MegaBox, UA Cityplaza, and Broadway Cinematheque
from March 5 to 19, 2010. More than half of these films
will be premiered in Hong Kong, offering unique
opportunities for the filmgoers to experience the best of
Asian cinema which would otherwise not be shown in
Hong Kong.
Invited Guests of AFA
Officiating Guests
Asian Guests
The honourable Mr. John TSANG, JP, Financial Secretary
HKSAR, Mr. Wilfred WONG, Chairman of the Hong Kong
International Film Festival Society (HKIFFS), and Mr. Jack
SO, Chairman of Hong Kong Trade Development Council
International Guests
Oliver STONE, William HURT, Arthur COHN, Barrie
OSBORNE, Harvey WEINSTEIN, Jet LI, John WOO, Luc
BESSON.
Joan CHEN, Tony LEUNG, Michelle YEOH, Brigitte LIN,
Rain, TSUI Hark, HOU Hsian-hsien, FENG Xiao-gang,
LIM Soo-jung, LEE Byun-hun, KIM Jee-woon, KORE-EDA
Hirokazu, Brilliante MENDOZA, KUROSAWA Kiyoshi, JIA
Zhangke, WEI Te-sheng, Johnnie TO, ZHOU Xun, JUNG
Woo-sung, JEON Do-yeon, SONG Kang-ho, NAKATANI
Miki, MOTOKI Masahiro, MATSUYAMA Kenichi,
FUKATSU Eri, Andy LAU, Josephine Fong-fong SIAO,
Stephy TANG, Daniel WU, Gigi LEUNG, Christopher
DOYLE, Stephen FUNG, Nansun SHI, Vivian HSU, FAN
Bing-bing, ZHAO Tao, ZHAO Wei, Nicholas SAPUTRA,
KWAI Lun-mei, ZHANG Jing-chu, HU Jun, Priyanka
CHOPRA.
Performers
Sandy LAM, Stephanie SUN, Denise HO, Justin LO, Alan
AFA Broadcast Reach
As a testament to its global appeal, the 3rd AFA Presentation Ceremony was beamed to over 300 million households
around the world via TVB, Star World, Xing Kong, Star Chinese Movies, Nonstop TV, Tudou.com etc.
Company
Broadcasting
Channels
Covered Territories
TVB
TVB Pearl
Hong Kong
Audience Reach
(in household)
2.22 million
TVB
Jade Channel
TVB
Entertainment News
Channel
TVB
TVB Pay TV Platform
TVB
TVB8
TVB
Hong Kong
Japan, Thailand,
Canada, USA, Mainland
China, 48 European
countries
Malaysia, Singapore,
Australia, Europe, USA,
New Zealand, Canada
Japan, Hong Kong,
Mainland China, Macau,
Malaysia, Singapore,
Australia, New Zealand,
USA, UK, Europe
250 million
1.2+ million
7+ million
TVB.COM
Hong Kong
3.4+ million
STAR TV
Xing Kong China
China
50 million
STAR TV
STAR World (SEA)
The South East Asia
6.2 million
STAR TV
STAR World
(The Philippines)
The Philippines
1.2 million
STAR TV
STAR World (The Middle
East)
The Middle East
3.1 million
STAR TV
STAR World (India)
India
18.5 million
STAR TV
STAR Chinese Movies 2
(USA)
USA
8000
Non-Stop TV
Non Stop TV Channel
Sweden, Denmark,
Finland, Norway,
Iceland, Estonia, Lativia,
Lithuania, The
Netherlands, Belgium,
Luxembourg
3 million
Tudou
Tudou.com
worldwide
40 million
Starwood
SPG TV
140 hotels in over 60
cities
2 million
Media Coverage
In 2009, over 420 media members from 25 countries
attended the AFA Events. There was extensive media
coverage from key outlets namely film, entertainment,
trade media as well as fashion and lifestyle media from
the Greater China region, Singapore, Malaysia, Australia,
Japan, South Korea, India, UK, USA, France, Germany,
Italy and Spain.
“
Beyond Hong Kong and Eye on Asia… As in previous
AFA, the Jury composed by authoritative film makers and
members from the film industry all around the world...”
Apple Daily, March 24, 2009
“…film makers from different countries and locations
joined to support this event enthusiastically, most starstudded…”
Oriental Daily News, March 24, 2009
“The 3
rd
Asian Film Awards, stars competing for
glamour...”
Headline Daily, March 24, 2009
“…before the awards were announced, actresses from
Asia already started their contest of ultimate glamour on
the red carpet…”
Ming Pao Daily News, March 24, 2009
“Star light shining through in the 3
rd
Asian Film
Awards…”
Sing Tao Daily, March 24, 2009
“The 3
rd
Asian Film Awards will bring a touch of glamour
to the eight-event Entertainment Expo.”
Variety, March 9, 2009
“
Tokyo Sonata, about the disintegration of a Japanese
family after the father loses his job, won top honours at
the third annual Asian Film Awards in Hong Kong.”
The New York Times, March 24, 2009
“…the Asian Film Awards, known as Asia’s Academy
Awards…”
China Daily, April 1, 2009