IAPCO Regional Seminar 2013

Transcription

THAILAND
Date
on Professional Congress Organization
: 17-19
July 2013
Venue:Plaza Athenee Bangkok,
A Royal Meridien Hotel
Lecturers:
Gonzalo Perez Constanzó
Managing Director,
Kenes Latin America,
Santiago, Chile
Mathias Posch
President,
International Conference Services (ICS),
Vancouver, Canada
Michel Neijmann
Managing Partner,
K2 Conference & Event Management Co.,
Istanbul, Turkey
Who should attend?
Anyone involved in the meetings industry
will find this seminar programme of
interest, benefiting those of all levels of
knowledge, whether new to the industry
or having many years of experience.
Participants are welcome from:
• PCOs, DMCs, travel agencies
• National tourism organizations
• Convention and Visitor Bureaus
• Venue operators, conference hotels
• International associations
• Exhibition management companies
• Association management companies
Certificate of Attendance from
IAPCO & TCEB will be awarded
Programme by:
Hosted & Organised by:
www.tceb.or.th/capabilities
Programme by:
Director of MICE Capabilities Department
Thailand Convention & Exhibition Bureau (TCEB)
Thailand Convention and Exhibition Bureau (TCEB) is an official organization
dedicated to the promotion of association and corporate meetings, incentive travels,
conventions and exhibitions. We promote and facilitate networking, trade,
knowledge exchange and the transfer of technical know-how, both regionally and on
a global-local basis.
Welcome remarks
TCEB is pleased to announce Thailand as the exclusive host for the IAPCO Regional
Seminar on Professional Congress Organization, from 17th to 19th July, 2013. This
is the golden opportunity for you and our industry colleagues from around Asia
Pacific to obtain internationally-recognized accreditation in this field of expertise.
The key objective of IAPCO Regional Seminar is to provide specialized training for
you who are involved in the meetings industry e.g. PCOs, DMCs, Convention and
Visitor Bureaus, Venue operators, and Exhibition management companies.
MICE industry in Asia is growing at an extraordinary rate in keeping with the rapid
expansion of the economies of many countries in the region. Now in Thailand, MICE
sector is growing and evolving at a rapid pace of around 15 % per annum. With
world-class venues and infrastructure, world-renowned and professional services, a
vast array of attractions, and the competence to meet the needs of the most complex
and demanding events, it is no wonder Thailand has earned international and second
to none reputation as a destination of choice for MICE events, hence, establishing
itself as a MICE hub in the region. It is important, therefore, to ensure a strong
development in organization skills that will lead to successful events, and IAPCO
programme is developing these skills, serving the needs, and setting the standard
for MICE industry.
To help achieve our educational goals, TCEB signed the agreement with IAPCO to
host the IAPCO Regional Seminar in Thailand for three consecutive years which we
firmly believe that accreditation of Asia’s Professional Congress Organisers (PCOs)
is both timely and necessary. This learning experience will provide an opportunity
for you to be part of this dynamic international meetings management training in full
support by TCEB’s consistent efforts to strengthen industry professional standards.
In view of the ASEAN Economic Community or AEC becoming effective in the year
2015, this capacity building for MICE professional is therefore significant so that
you could be geared and equipped to leverage on the opportunities arising from the
regional economic integration in ASEAN. Besides, TCEB can support your business
meetings and events to be hosted in Thailand in the future.
For TCEB, it has been our pleasure to host this IAPCO Regional Seminar in Thailand
for Southeast Asia from 2013-2015. I wish you every success and enjoy the entire
learning experiences in Thailand.
Nichapa Yoswee
Director of MICE Capabilities Department
Thailand Convention & Exhibition Bureau (TCEB)
THAILAND
2
17-19 July 2013
Plaza Athenee Bangkok, A Royal Meridien Hotel
Programme by:
From the President of IAPCO
From the Chair of the Training Academy
Face-to-face meetings are a crucial component of
the world economy and continue to be a strategic
tool for associations and companies in the
communications world.
Do you like intensive networking? Do you like
to share experiences and ideas with peers and
industry colleagues from your region in a unique
environment? Face-to-face meetings and the
expectations of its shareholders are evolving very
fast and we must all adapt to meet the challenges
that present themselves in our daily lives. It is an
honour therefore that IAPCO has partnered with the
Thailand Convention and Exhibition Bureau (TCEB)
in a series of seminars to run from 2013-2015.
In IAPCO we believe conferences and other
meetings will always exist. But we are not fooled
by our beliefs: We know there is a need and a
process to adapt to new technologies, to prioritize
communication as a vital aspect of knowledge
exchange. And as a leading Association we wish to
maintain both our quality and innovative approach
within our industry.
It is therefore my pleasure to invite you to this first
of three IAPCO Regional Seminars on Professional
Congress Organisation. IAPCO has built up a strong
reputation for excellent education and networking
opportunities for its seminar participants, enrolling
them in the on-going series of national and regional
seminars. Sessions are designed to facilitate
traditional organisation skills as well as meeting
the demands of this fast-changing business world.
A rich source of information, this seminar, the first of
three in Thailand, is a global approach to managing
international conferences and events.
For anyone active in the field of organising
congresses and events who wishes to expand
theirknowledge in this fast arena of PCO
management, IAPCO offers you this Regional
Seminar, and we welcome you and look forward to
meeting you.
Gonzalo Perez Constanzó,
President, IAPCO
17-19 July 2013
We all work in a young industry which, since its
foundation over 40 years ago, has produced its own
dynamism and direction. Client expectations have
never been higher, nor those of participants. So
the expertise and innovation of the PCO has never
been more embracing or more in-depth.
IAPCO is the universally recognized benchmark
for quality by the congress organisations and is
the global branding for excellence in the meetings
industry, your partner for quality and distinction!
This seminar, and the two to follow, is an
endorsement of the future vision of the meetings
industry of Thailand, recognising that education is
the route to quality and excellence and the pathway
to successful meetings, both bidding and winning,
and the delivery.
We are delighted to be a part of your training
progamme, and IAPCO endorses the work and
dedication which you contribute to this industry.
André Vietor,
Chair, IAPCO Training Academy
THAILAND
3
Programme by:
What is IAPCO?
IAPCO was founded in 1968 by professionals for professionals engaged in the organization and
management of international congress, convention and special events: professional conference
organizers (PCOs)
What is an IAPCO Seminar?
A major part of IAPCO is to provide specialist training for PCOs. IAPCOs’ education programme
is regulated by the IAPCO Training Academy where over 2,300 people worldwide have obtained
an IAPCO Seminar Certificate of Attendance. Since the first IAPCO Seminar in 1975, IAPCO
has built up an unequalled reputation in the field of international meetings management training.
Why Thailand?
Thailand, having earned a global recognition as a preferred tourism destination, is always
looking ahead. Placing MICE industry as a national agenda, Thailand aims for another height,
transforming itself into a major MICE hub of Asia. It now becomes the first country in Asia in
launching MICE curriculum to universities with the ultimate goal to elevate standards and
professionalism of MICE personnel. Service quality and standards of Thailand is not only
globally recognized but also dynamic at international level. Thailand began to promote Green
Meetings among MICE operators in 2009, having earned Bangkok a leader in Green Meetings in Asia. It is now moving up the ladder, becoming the first in Asia in introducing Event
Sustainability Management Systems to the industry. Quality, standard and professionalism are
now the key and the core of Thailand’s MICE industry, apart from its world-class infrastructure,
value for money, countless business opportunities and myriad of destinations.
THAILAND
4
17-19 July 2013
Programme by:
Registration Fee
Description
Early Bird
(Before 30th April, 2013)
After 30th April, 2013
IAPCO, TICA, TEA, EMA Members
Non Members
EUR 140.00 / THB 5,600.00
EUR 175.00 / THB 7,000.00
EUR 175.00 / THB 7,000.00
EUR 215.00 / THB 8,600.00
• 7% VAT has been included in the above rate.
• Registration fee includes documentation, lunches, refreshment breaks, certificate of attendance
• Registration fee does not include accommodation. Reservation must be made directly to hotel –
see hotel reservation form attached.
Cancellation & Refund
• Cancellations by letter, fax or email only – received by the Secretariat before 28th June 2013,
the registration fee will be refunded less 50%* and/or no refund will be given for cancellations
received thereafter, or for participants who do not attend or partially attend.
• A confirmation of cancellation will be sent by TCEB thereafter.
• Participants are required to arrange insurance for cancellation, travel, loss of possessions, medical,
accident etc. on their own behalf.
• The Regional Host, TCEB reserves the right to cancel the Seminar in the event of exceptional
circumstances, in which case the registration fee will be fully refunded.*
*All bank charges are to be borne by the participant.
Application
Participation in the Seminar is strictly limited. Applicants will be accepted on a first-come first-served basis
and only after payment has been received. Provisional bookings are not encouraged. However, bookings
and payments can be made in a company name if the particular participant is not yet known at the time of
booking. Bank Transfer is recommended as the payment method. An acknowledgement will be sent on
receipt of a registration form together with, if required, an invoice; however, confirmation of a place at the
Seminar will only be made once payment is received.
Please complete the enclosed registration form and return to the Secretariat before 21st June, 2013
by fax to: (+66) 2658 1412 OR email to: [email protected]
17-19 July 2013
THAILAND
5
Programme by:
Hotel Accommodation
Plaza Athenee Bangkok, A Royal Meridien Hotel:
Located on Wireless Road, the most beautiful tree-lined
avenue in the heart of Asia’s favourite destination for
culture and entertainment, Plaza Athénée Bangkok,
A Royal Méridien Hotel is ideally positioned in the city’s
shopping and commercial hub.
Explore a world of cuisine, wine and coffee in five
restaurants, one bar + one bakery and experience the
ultimate in relaxation with a stunning tropical roof top
pool, day spa, and fully equipped fitness centre including
jogging track and squash court.
Featuring over 5,600 square metres and 28
unique venues of flexible event and meeting
space, the Hotel provides the perfect venue
for personalized meetings and conferences
in Bangkok
Just steps from our grand lobby, the
Phloenchit BTS Skytrain station allows our
guests to quickly reach major sightseeing
destinations and numerous shopping malls.
Easy access to two expressways and less
than an hour from Suvarnabhumi International Airport.
Transportation
Suvarnabhumi International Airport is a grand vision
of modern air travel, with its sophisticated design and
facilities. This gateway to the cosmopolitan heart of
Bangkok is situated approximately 36 kilometers east
of downtown, on an 8,000 acre (32 km²) plot of land.
Suvarnabhumi is the sixth busiest airport in Asia, and
the busiest in the country, having handled 47.9 million
passengers in 2011, and is also a major air cargo hub,
with a total of 96 airlines. the airport also has a rail link
system that can get you to/from the city centre in 15
minutes, so transferring to downtown or the industrial
hub of Thailand’s Eastern Seaboard is both easy and
convenient.
THAILAND
6
17-19 July 2013
Programme by:
Programme for IAPCO Seminar in Thailand
Times
17 July 2013
18 July 2013
19 July 2013
0900-10.00
Promoting a Destination &
Bidding to Win
Michel Neijmann
Housing Management
10.00-11.00
Promotion of a Congress
Mathias Posch
Registration, On-site
Arrangements & Delegate
Technology
11.00-11.30
Refreshment Break
11.30-12.30
Social Communication &
Electronic Marketing
Mathias Posch
1230-13.45
Lunch Break
13.45-14.45
Opening & Introduction to
Association Meetings
Venue Management
14.45-15.15
Developing an Effective
Sponsorship Strategy
Mathias Posch
Financial Planning
& Budgets
Michel Neijmann
Refreshment Break
15.15-16.15
Creating the Project Plan
Michel Neijmann
Dynamics of Programme
Management
Mathias Posch
Presentation of
Working Groups
16.15-17.30
Working Group
Part 1
Working Group
Part 2
Closing of Seminar
Introduction to Association
Promoting a Destination and
Meetings Bidding to Win
This seminar is focused on the organisation of
international association meetings, however, the
principals can be applied to all kinds of congresses.
This brief introduction will describe IAPCO and
today’s PCOs, together with a look at the changes
and future trends of the international association
market, and RfPs [Requests for Proposals]
Creating the Project Plan
A new congress is a new venture which needs to be
planned from the beginning. As with any business
a full project plan will need to be created from within
a given framework.
17-19 July 2013
As more and more countries and cities compete for
the major international congresses, it is becoming
increasingly important to understand the marketplace, to know when to lobby and when not to, and
how to create that winning Bid.
Promotion of a Congress
Most congresses need a marketing plan and the
actions to attract delegates, prominent speakers,
delegates, sponsors and exhibitors. This takes
careful planning to raise the awareness of the
congress whilst keeping the costs to a minimum.
THAILAND
7
Programme by:
Social Communication and
Housing Management
Electronic Marketing How to develop a win-win relationship with
congress hotels: looking at the congress
business from the hotel’s perspective; understanding
the revenue and yield management of hotels, the
requirements of the client, the PCO and industry;
analysing conflicts of interests between the different
players and getting the most out of the relationship.
Includes information on website, email broadcasts,
social media such as facebook, linkedIn, in
promotion of a congress; what are they and how
do they serve our new connected hybrid audience.
Venue Management
Despite the technological revolution, the selection
of the right venue remains a crucial task; how that
venue is used to maximise its potential; basic hall
management skills with correct scheduling form an
integral part of the planning process.
Dynamics of Programme
Management, Abstracts & CME
Attention to detail is essential when undertaking
scientific programmes and publications. Whether
managing invited speakers, understanding CME,
preparing clear and logical print and web materials,
or handling the receipt of 100s of abstracts, it is the
programme that is the key to any congress. Apps
provide the delegates’ tool.
Registration, On-Site Arrangements and Delegate Technology
Establishing an effective pre-registration system is
essential. Deciding which technology is the most
suitable for you and your clients, and how to use it
efficiently to ensure the perfect registration system.
On-site registration is as important as the advance
procedures. Delegate technology is today’s
essential component.
Developing an Effective
Sponsorship Strategy
Congresses provide the opportunity for companies
to gain exposure to their client base and lift their
profile; how to construct a sponsorship strategy to
achieve financial advantage to the congress and
deliver satisfactory outcomes for sponsors.
Financial Planning and Budgets
Budgeting and budget control is the essential
ingredient to a well-run meeting. Obtaining
quotations, assessing delegate and exhibition
revenue to create a workable budget; looking at
pre-financing and cashflow objectives. ROI for
clients and agencies will be discussed.
Working Group Presentations
Working group sessions will form an integral part
of the seminar programme. This will provide the
opportunity to network, work as a team, draw on
the presentations of the seminar, and learn from the
experience of colleagues.
Certified Meeting Professional Program (CMP)
For more than twenty-five years, the Convention Industry Council (CIC) has defined new levels of
professionalism through its Certified Meeting Professional (CMP) program. CIC certifies individuals through
an internationally recognised certification program that evaluates the competency of meeting professionals.
The CMP designation represents the standard of excellence in today’s meetings, conventions and exhibitions
industry. In order to apply, an applicant must have a minimum of three years industry experience, completed
a minimum of 25 hours of continuing education and pass the CMP examination. The IAPCO Seminar, held
in Thailand from 17-19 July 2013 provides up to 10 hours of continuing education that can be applied towards
the CMP application. THAILAND
Visit
the CIC website – www.conventionindustry.org – and click on CMP Program for further information.
8
17-19 July 2013
Programme by:
IAPCO FACULTY
Managing Director,
Kenes Latin America,
Santiago, Chile
Mathias Posch
President,
International Conference
Services (ICS),
Vancouver, Canada
Michel Neijmann
Managing Partner,
K2 Conference &
Event Management Co.,
Istanbul, Turkey
17-19 July 2013
Gonzalo started his career in Buenos Aires, with Congresos
Internacionales S.A. He joined the company as a project
assistant and retired as a Director. He joined the IMF/
World Bank Group in 1997, as the Conferences Officer in
their Joint Secretariat in Washington, DC. As such he was
actively involved with the Annual Meetings of the
institutions, which are attended by over 10,000 participants.
Having been responsible for the organisation of World Bank
meetings in Europe and Asia, Gonzalo left the World Bank
in 2008 to move to Europe. He was appointed Director of
Operations at Tilesa OPC in Madrid. As from April 2011 he
is Managing Director of Kenes Latin America in Santiago de
Chile and currently President of IAPCO.
Mathias is President and Partner of International
Conference Services Ltd, a leading PCO in Canada.
Under his leadership the company expanded into Europe
and the USA and grew its international business significantly.
Having managed conferences of up to 15,000 participants
in over 20 countries all over the world and running offices
in three countries, he has an excellent understanding of
the international conference business. Before taking over
the Management of ICS, Mathias worked as Director of
Operations at Mondial Congress in Vienna. Mathias is an
IAPCO Council Member and responsible for International
Relations.
After some years of temporary assignments at congresses,
Michel started his professional career in the meetings and
exhibition industry with a part-time involvement in the European Society of Cardiology in 1989. Following his graduation from University, Michel joined Congrex in 1997 where
he was involved in the organisation of many international
congresses. Changing perspective, he decided to focus
on a postgraduate in journalism in 2003. Returning to the
industry later that year, new appointments took him from
Istanbul to AIM Group International in Rome, and in 2010,
to return to Istanbul as a Managing Partner of K2. Michel
is Vice President of IAPCO and has been a member of the
Training Academy since 2006.
THAILAND
9
Programme by:
On Professional Congress Management
17 - 19 July 2013
R E G I S T R AT I O N F O R M
First Name : Last Name :
Company
Address :
Title:
Phone :(
)
Fax: (
)
E-Mail :
Years of experience in the conference industry: Date of Birth:
¨ I am a member of
¨ IAPCO
¨ EMA
¨ I am not a member of any of the above Association
Company Type
¨
¨
¨
¨
¨
Professional Conference Organizer
Convention Bureau National Organization/Association Conference Hotel Travel Agency
¨
¨
¨
¨
¨
Within my Company I have involvement with:
¨
¨
¨
¨
¨
¨
¨ TEA
Managing my Company/Department ¨
Congress Promotion & Marketing
¨
Financial Planning & Budgets
¨
Scientific Programmers & Abstracts
¨
Exhibitions
¨
Other (please specify): _________________________
/
/
¨ TICA
Destination Management Company
Event Management Company
International Organization/ Association
Convention Centre
Other (please specify) :_____________________________
Conference & Event Management
Bidding for Congresses
Sponsorship
Accommodation
Registration
Description
Early Bird
(Before 30th April, 2013)
After 30th April, 2013
IAPCO, TICA, TEA, EMA Members
Non Members
EUR 140.00 / THB 5,600.00
EUR 175.00 / THB 7,000.00
EUR 175.00 / THB 7,000.00
EUR 215.00 / THB 8,600.00
• 7% VAT has been included in the above rate.
• Registration fee includes documentation, lunches, refreshment breaks, certificate of attendance
• Registration fee does not include accommodation. Reservation must be made directly to hotel – see hotel reservation form attached.ation form attached.
Payment – Bank transfer
Account Name:
MICE CAPABILITIES DEVELOPMENT
Account No.: 038-438984-1
Bank Name: SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED Branch Name: Siam Square Branch
Bank Address: 222/1-7 Rama 1 Road, Wangmai, Patumwan Bangkok 10330, Thailand
Swift Code: SICOTHBK
Please send a copy of the original bank transfer – payable to the mentioned account number together with this registration form
to the Secretariat before 21st June, 2013 by fax to: (+66) 2658 1412 OR email to: [email protected]
*Kindly note all the bank charges are to be borne by the participant.
Registration & Payment Deadline : 21st June 2013
Other Arrangements
I will travel to Bangkok by ¨ Air ¨ Own arrangement / Car
Arrival Date : Arrival Time :
Flight No :
Departure Date : Arrival Time :
Flight No :
Special Dietary Arrangement
Please specify if any special dietary arrangement is required _______________________________________
Programme by:
17 - 19 July 2013
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โรงแรมพลาซ่า แอทธินี รอยัล เมอริเดียน
โรงแรมพลาซ่
า แอทธิ
รอยัล ประเทศไทย
เมอริเดียน
61 ถนนวิทยุ กรุ
งเทพฯนี10330
61 ถนนวิทยุ กรุงเทพฯ 10330 ประเทศไทย
Programme by:
17 - 19 July 2013
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โรงแรมพลาซ่า แอทธินี รอยัล เมอริเดียน
61 ถนนวิทยุ กรุงเทพฯ 10330 ประเทศไทย

IAPCO Regional Seminar 2013

Transcription

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