the Cannes Lions programme

SEMINARS
WORKSHOPS
FORUMS
MASTERCLASSES
WAKE UP WITH THE ECONOMIST
SUNDOWNERS
TOURS OF THE WORK
This programme has been compiled and written by Cannes Lions. For the full and updated speaker
biographies and descriptions from session holders, please see the Cannes Lions App and website.
Seminars
SEMINARS
SEMINARS
W
hen people think of Cannes Lions, they
think of the world famous speakers on the
main stages in the Palais des Festivals. The
Grand Audi and Debussy Theatres have
certainly hosted a legendary roll call of creative talent over
the years.
The Cannes Lions Seminar programme is where the most
respected and most powerful creatives of the modern era
come to present their latest thinking about what it takes to
deliver world-class creativity that is so memorable, so spellbinding, that it will be discussed and analysed (and most
definitely copied) for a long time to come.
The Seminar stages are big spaces for big ideas. This
is your chance to hear from some of the brightest creative
talents on the planet. You will hear the stories behind gamechanging work, ideas that break the mould and philosophies
that disrupt the status quo. Often directly from the very
people that did the work; the ones that spilt their own blood
and guts to deliver the exceptional and had the courage and
power to voice the movements that are shaping the modern
creative communications industry.
In addition to the stellar industry talent, the Cannes Lions
Seminar programme celebrates creativity wherever it is found.
The Seminar programme is the loadstone of your Cannes
Lions learning experience. It is a creative journey that takes
you from science to sport, food to futurism, androids to
actors, and so much more.
As you will see, this year’s Seminar programme is a
diverse and inspiring mix of wonderful speakers from all over
the world. There are names that will be instantly familiar and
others that may be new to you. Having worked with so many
amazing people and organisations to host these sessions in
Cannes, our advice is simply to enjoy them all, regardless of
any preconceptions. Time and again, delegates tell us that it
was the session that they simply stumbled upon that inspired
them the most. That is not to underestimate the big names,
but sometimes the fresh idea you are looking for comes
when you least expect it.
TOP TIP:
The Seminar programme
runs Sunday 21 – Saturday
If you’re in a big group of people and
27 June across the Grand
you want to sit together, make sure
Audi and Debussy Stage.
you go into the venue together. In
Sessions begin at 10am
some of the busier sessions you won’t
(11am Saturday).
be allowed to save seats.
Sunday 21 JUNE
Seminars
10:00 – 10:45 | MEDIACOM | GRAND AUDI
14:00 – 14:45 | HAKUHODO | GRAND AUDI
HOW TO SURVIVE A ZOMBIE ATTACK
(AND HARNESS CULTURAL TRENDS TO GROW
BRANDS)
ZEN MEETS ANIME: DECODING THE SECRETS OF
JAPANESE CREATIVITY
David Alpert, Executive Producer, AMC’s The Walking Dead |
Masaru Kitakaze, Executive Creative Director, Corporate Officer,
Jon Gittings, Global Business Development Strategy Officer,
Hakuhodo Inc. | Yoko Ishihara, Executive Manager, Hakuhodo
MediaCom | Josh Sapan, President, Chief Executive Officer,
Inc.
AMC Networks Inc. | Norman Reedus, Actor, AMC’s The
Have you ever been puzzled by the mass of contradictions that create
Walking Dead
Japanese creativity? It’s a fascinating scene, worth exploring no matter
If there’s a zombie apocalypse during the Cannes Lions Festival, there’s
what your creative discipline. Japan has consistently displayed an
only one place to be. And if you want to learn how to use the power of
incredible level of creativity, particularly in digital and design. You came
the latest cultural trends to leverage your brands, there’s also only one
to Cannes Lions to broaden your horizons, and this is your opportunity
place to be. Oddly, it’s the same place. You could, of course, miss this
to hear from a multi-award winning Japanese agency as it decodes the
session and spend your time sipping rosé by the beach, but that won’t
complex and fascinating creative landscape.
Fran Miller, Management Planning Supervisor, Hakuhodo Inc. |
help you survive a flesh-eating mob, will it?
15:00 – 15:45 | BRANDOPUS | GRAND AUDI
11:00 – 11:45 | SapientNitro | GRAND AUDI
SWIPE RIGHT FOR SUCCESS: LESSONS ON
RETHINKING EVERYTHING, FROM TINDER
NAILING JELLY TO A TREE & OTHER WILD GOOSE
CHASES
Dr Itiel Dror, Cognitive Neuroscientist, University College
Sean Rad, Founder, President, Tinder
London | Nir Wegrzyn, CEO, BrandOpus
If you work with any of today’s hot tech themes – social discovery,
Cognitive neuroscience is a concept you have heard a lot of recently. You
gamification, location or messaging – in this session Sean Rad can tell
probably think you don’t need to hear any more about it, right? Wrong.
you how he nailed all four with Tinder. In the age of the start-up, decades
Most creatives still work with the underlying assumption that the consumer
of experience count for less than the ability to innovate quickly. With a
is rational, when the evidence suggests otherwise. So how to move
single swipe, Sean changed the dating game for 50 million people (and
forward? Forensic scientist and decision making expert Dr Itiel Dror and
counting) and redefined romance for the Millennial generation.
Nir Wegrzyn have the answers, that will turn your world upside down.
12:00 – 12:45 | Barbarian Group | GRAND AUDI
16:00 – 16:45 | WGSN | GRAND AUDI
STRETCHING YOUR CREATIVITY: NEW WAYS TO
BUILD IN NEW MEDIUMS FAR OUTSIDE OF YOUR
COMFORT ZONE
COLOUR DISRUPTION – A SENSORY SCIENCE
Buzasi, Global Chief Content Officer, WGSN | Detlev Pross, Head
Billie Whitehouse, Designer, Director, Wearable Experiments |
of CNCS COLOR, Shanghai/China | Kathryn O’Brien, Senior
Emilie Baltz, Artist | Martha Stewart, Founder, Martha Stewart
Director — Creative Direction — Global Design, Adidas
Omnimedia |Sophie Kelly, CEO, The Barbarian Group
Are you picking the right colours to inspire the right emotion in your
New tech is empowering a new generation of artists and creators.
consumers? Colour doesn’t exist. It’s a powerful sensory experience
Domestic doyenne Martha Stewart now experiments with 3D printing
that can instantly engage or disengage your customer – in fact 85% of
and has joined the Maker movement, Emilie Baltz is an artist and
consumers said colour was a primary reason why they bought a product.
designer who uses food in high concept art, and Billie Whitehouse is at
A new colour science coming from China is revolutionising how the
the forefront of wearable technology and future fabrics that border on
fashion industry tackle this, but what impact will it have on
science fiction. Come and see the Maker movement in action.
other industries?
13:00-13:45 | CHEIL WORLDWIDE | GRAND AUDI
17:00 – 17:45 | TENCENT | GRAND AUDI
THE NEXT DECADE OF SOCIAL MEDIA
DIGITAL CHINA 2015: BETTER THAN BIGGER
Alex Box, Makeup Artist, Creative Director, Illamasqua | Carla
Peter Kim, Chief Digital Officer, Cheil Worldwide
SY Lau, Senior Executive Vice President, President Online Media
Ten years ago, Facebook was restricted to university students, YouTube
Group, Tencent
launched with a single video of the San Diego Zoo and birds were
The story of how China and Chinese brands are riding the digital wave
the only things tweeting. Today these sites are worth billions and have
is one of constant innovation. And for those who want to know what will
become a critical part of brand-building. How has social evolved and
happen next to the media landscape in the world’s largest economy, SY
what’s in store for the next decade of social media? What digital trends
Lau, the 2015 Cannes Lions Media Person Of The Year, will share his
should you be fluent in? Get ready for a new era of opportunity…
unique insight on a creative communications industry that is moving from
simply ‘bigger’ to ‘better’.
MONDAY 22 JUNE
Seminars
and explores the benefits of increased female representation in the
director’s chair.
13:00 – 13:45 | GREY GROUP | GRAND AUDI
9TH ANNUAL GREY MUSIC SEMINAR
Marilyn Manson | Tor Myhren, Worldwide Chief Creative Officer,
Grey Group
He frightened parents and worried the establishment. He channelled
the rage and isolation of the disenfranchised and created beauty out
of the darkness. This is a rare opportunity to witness the provocative
ideals and razor-sharp intellect from the “God of Fuck” himself, one
Samantha Morton
of the most controversial, outrageous and culturally polarising artists
12:00 – 12:45 | H+K STR ATEGIES & DA ZED | GR AND AUDI
of his generation. Dare you enter his presence?
13:00 – 13:45 | MCCANN WORLDGROUP & THE PALEY CENTER
10:00-10:45 | ADOBE | GRAND AUDI
FOR MEDIA | DEBUSSY
A CREATIVE RENAISSANCE
CREATIVITY IS THE ONLY WAY TO SURVIVE
Gerry Graf, Founder, Chief Creative Officer, Barton F. Graf 9000
Betsy Beers, Executive Producer of Grey’s Anatomy, Scandal and
| Jessica Walsh, Art Director, Designer, Partner, Sagmeister &
How to Get Away With Murder, Shondaland | Pete Nowalk,
Walsh | John Travis, Vice President, Brand Marketing, Adobe
Creator, Executive Producer of How To Get Away With Murder,
This is the era of creative renaissance, where creatives achieve more
Shondaland | Viola Davis, Film, TV and Theatre Actress, Producer
impact and are more in demand than ever before. How should we
Is creativity the only way to survive and thrive today? And does initial
think about the latest trends in digital, mobile, the Internet of Things,
failure provide the key to ultimate success? Hear from a selection of
and more? How is data shifting the impact of our creative? Two
celebrated television creators who have turned professional defeat
renaissance creatives, Jessica Walsh and Gerry Graf, will explain how
into creative success. This candid session explores lessons learned
they make the most of this new playground at the intersection of data
from failure, creativity prevailing against all odds, and the strength of
and creativity.
character required to succeed artistically in a rapidly evolving - and
often judgmental - industry.
11:00 – 11:45 | HEARST | GRAND AUDI
THE MILLENNIAL MIND: CREATIVITY & WHAT
IT MEANS TO THE WORLD’S LARGEST LIVING
GENERATION
Evan Spiegel, Co-Founder, CEO, Snapchat | Joanna Coles,
Editor-in-Chief, Cosmopolitan
Millennials – there are nearly two billion of them with more than $1
trillion to spend. Of course you want to know more about them right?
But how can we adapt to this generations’ changing habits? Evan
Spiegel understood the Millennial mind-set and as a result practically
invented the concept of disposable messaging. Snapchat is now the
third most valuable venture-backed company in the world. Be sure to
get a seat, this session will disappear after 45 minutes.
12:00 – 12:45 | H+K STRATEGIES & DAZED | grand audi
JEFFERSON HACK FROM DAZED IN CONVERSATION
WITH SAMANTHA MORTON
Jefferson Hack, Editorial Director, Publisher, Dazed | Samantha
Morton, Actress, Film Director
Only 6% of the top 250 films of 2013 were directed by women,
but the movie industry is getting its act together. Female creativity
in production has the potential to revolutionise film as we know it.
Marilyn Manson
Jefferson Hack talks to award-winning actress and director Samantha
13:00 – 13:45 | GREY GROUP | GR AND AUDI
Morton about her experiences in films on both sides of the camera,
104
Seminars
MONDAY 22 JUNE
pratfalls and wherewithal of developing successful global campaigns
14:00 – 14:45 | DENTSU INC | GRAND AUDI
with the CMOs of two brands well-used to the challenges – Diageo
and Visa.
CREATIVITY IN THE AGE OF DATA
Daito Manabe, Programmer, Artist, Rhizomatiks | Kaoru Sugano,
16:00 – 16:45 | RAZORFISH & CONTAGIOUS | DEBUSSY
Creative Director, Creative Technologist, Dentsu Inc | Koichi
Yamamoto, Executive Planning Director, Dentsu
TOOLKIT FOR TRANSFORMATION
Are you looking for that magic moment where data and creativity
Tom Adamski, CEO, Razorfish Global | Will Sansom, Director,
collide to create gold-standard work? How will creativity unfold
Content & Strategy, Contagious Communications
in the age of data? Titanium Grand Prix winners Daito and Kaoru
The last ten years have challenged everything our industry thought
understand how data drives creativity and how creativity can bring
it knew about marketing. But how prepared are we for what comes
data to life. Their work combines these two disciplines, taking simple
next? This seminar combines Razorfish Global’s expertise in creative
ideas and turning them into powerful emotional stories that move
business transformation with Contagious’ unique perspective on the
consumers.
intersection of marketing, consumer culture and technology. Together
they share everything you can’t afford not to know about the future of
14:00 – 14:45 | MB VERMEER | Debussy
our industry, including the three key areas: consumers, creativity and
organisational change.
BUILDING PURPOSEFUL BRANDS, CAMPAIGNS AND
ORGANISATIONS IN A DIGITAL AGE
17:00 – 17:45 | latinworks | debussy
D. Michael Wege, Senior Vice President, Chief Growth &
Marketing Officer, Hershey | Fernando J. Acosta, Senior Vice
LATIN: THE HOTTEST NEW BRAND?
President, President, North Latin America and Andean Cluster,
Andrezza Valentin, Founder, Creative Director, BOSSA, NYC/ São
Head of Global Marketing, Avon | Marc de Swaan Arons, Chief
Paulo | Alex Pallete, Co-Founder, Chief Strategy Officer, PICNIC,
Marketing Officer, MB Vermeer | Marc Schroeder, Senior Vice
Madrid | Sergio Alcocer, President, Chief Creative Officer,
President, Global Nutrition Group, PepsiCo
LatinWorks, USA
Millennial consumers and employees are better informed and
What comes to mind when you think Latin? And what exactly is it
more critical about the brands and companies they associate with.
about a Latin creative idea that makes it Latin? Spanish is the second
Purposeful brand positioning and ‘Shared Value’ are increasingly
most spoken language in the world and Latinos are leaving their mark
important but no CMO or marketing leader was trained at school to
all over the map in advertising, entertainment, arts and business. Can
build purposeful brands in a digital world. Convincing the boardroom
the best characteristics of Latin creativity be replicated anywhere else
to see value beyond the bottom line is hard. Hear three heavyweight
in the world, or in other industries? Is there such a thing as “Latinicity”
marketers discuss how they built purposeful brands, campaigns and
and how can it benefit brands globally?
organisations.
15:00 – 15:45 | twitter | GRAND AUDI
POWER OF #NOW: CONNECTING PEOPLE IN A
TRANSPARENT WORLD
Chris Moody, Vice President of Data Strategy, Twitter
Like it or not, we know infinitely more about our celebrities,
institutions, brands, politicians and even each other, thanks to our
connected and increasingly transparent world. In this world, individual
moments can spark global movements and meaningful change. This
session explains how brands can get some of this action. How do realtime platforms shape the power of #NOW, and what does this “new
normal” portend for the future of connection? 15:00 – 15:45 | bbdo | debussy
HAVE IDEA, WILL TRAVEL
Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa
Inc. | Mike Schalit, Co-founder Net#work BBDO, Creative Chief
BBDO South Africa,| Syl Saller, Chief Marketing Officer, Diageo
How do you make a great global campaign that the world will love?
Sergio Alcocer
What elements go into making it great? And where do marketers
17:00 – 17:45 | L ATINWORKS | DEBUSSY
go wrong? Mike Schalit of BBDO South Africa discusses the pitfalls,
tuesday 23 JUNE
Seminars
Seminars
Pharrell Williams
10:00 – 10:45 | IHEARTMEDIA | GR AND AUDI
Edelman isn’t so sure. He thinks consumer scepticism towards
10:00 – 10:45 | IHEARTMEDIA | GRAND AUDI
disruptive innovation has led to a yearning for fundamental, purposedriven simplicity. He is joined by chef and global philanthropist Jamie
CREATING CONSTELLATIONS: UNLEASHING
CREATIVITY THROUGH COLLABORATION
Oliver, who will talk about how he is continuously seeking new ways
Bob Pittman, Chairman, CEO, iHeartMedia Inc. | Pharrell
organisations can innovate to help build communities that matter.
to educate, inspire and empower people, and how brands and other
Williams, Artist
How can different areas of creativity be brought together to make the
13:00 – 13:45 | DENTSU AEGIS NETWORK | GRAND AUDI
world a happier place? Pharrell Williams is an unstoppable one-man
of fans around the world, to addressing the global community about
PLAY TO WIN: DISRUPTIVE TACTICS, REINVENTING
THE FIELD OF PLAY
climate change at Davos, or developing his award-winning fashion
Sir David Brailsford, Team Principle, Team Sky | Jerry
projects, his relentless creative drive and ability to collaborate with
Buhlmann, CEO, Dentsu Aegis Network | Nina dos Santos,
others is a major factor in his success.
News Anchor, Correspondent, CNN
pop culture machine. From performing his music on stage to legions
How has the road to global success changed? Today’s true leaders
11:00 – 11:45 | PHD | GRAND AUDI
are not afraid of challenges, change or disruption. This is what gets
them up each morning - the hunger to shake things up and deliver
SENTIENCE: THE COMING AI REVOLUTION
the unexpected. Two high profile leaders from the worlds of creativity
Mike Cooper, Worldwide Chief Executive Officer, PHD
and sport discuss their tactics for positively disrupting their industry
Worldwide | Sir Tim Berners-Lee, Computer Scientist
and the risks you can face when playing such a tactical game.
He developed the World Wide Web. He created the first web browser
and the first web editor. On 6 August 1994 Tim Berners-Lee published
13:00 – 13:45 | MICROSOFT | DEBUSSY
the first web page and kick-started the Information Age. But as
Intelligence, what does this mean for the human race? Hear the man
CHANGE THE WAY YOU SEE THE WORLD, AND
CHANGE THE WORLD YOU SEE
who invented the web explain what will happen when his invention
Kudo Tsunoda, Corporate Vice President, Next Gen Experiences,
‘wakes up’.
Microsoft Studios
the world heads towards the next great tech revolution of Artificial
Imagine a scientist exploring Mars from her office, an architect
12:00 – 12:45 | EDELMAN | GRAND AUDI
walking around his own designs or a set designer perfecting a stage
set without building anything. Did you ever dream of building your
INNOVATION: WHEN NEW JUST ISN’T ENOUGH
own custom car and imagine doing it from the comfort of your living
Jamie Oliver, Chef, Restaurateur, Entrepreneur, Global
room? Welcome to a world where anywhere is your creative canvas.
Philanthropist | Richard Edelman, President, CEO, Edelman
The world of holograms is a new medium to express creativity,
Are consumers as excited by innovation as creative folk? Richard
visualise work, and learn things you never thought possible.
Seminars
tuesday 23 JUNE
14:00 – 14:45 | SMG + TED | Grand Audi
16:00 – 16:45 | CP+B | DEBUSSY
TRUTH AND DARE CANNES 2015
Diana Nyad, Journalist, Swimmer | Laura Desmond, CEO,
WHISKEY, RUM, board SHORTS AND
ADVERTISING
Starcom MediaVest Group | Maria Bello, Actor, Women’s Rights
Andrew Keller, CEO, CP+B | Chuck Porter, Chairman, CP+B |
Activist | Pat Mitchell, Curator, TED | Rives, Poet
Neil Riddell, Executive Vice President, Executive Director, Product
Prepare to hear stories that will broaden your horizons, delivered by
Innovation, CP+B
speakers that will blow your mind. Diana Nyad broke mental and
There’s a growing trend for creative agenciesto put their talent
physical barriers in her 53-hour long-distance swim from the US to
for invention and innovation to profitable use in areas outside of
Cuba. Maria Bello broke boundaries and stereotypes with her honest
advertising, and at the spearhead of this trend is CP+B. Join Chuck
and ground-breaking accounts of love and family in the 21st century.
Porter, Neil Riddell and Andrew Keller as they share what they’ve
Are you ready to celebrate those who dare to offer new alternatives
learned in creating and launching successful bourbon, rum, sports
and challenge your core beliefs?
apparel brands and more. Discover how product design, innovation
and venture capitalism can create new possibilities for your agency.
14:00 – 14:45 | FACEBOOK | DEBUSSY
17:00 – 17:45 | INSIGHTS WITH THE JURY | DEBUSSY
BUILDING FOR STORYTELLERS
Chris Cox, Chief Product Officer, Facebook
insights with the jury: PROMO & ACTIVATION
Ten years ago there was no such thing as Facebook. But over the past
Diego Medvedocky, Vice President, Executive Creative Director,
decade the platform has advanced from simple status updates and
Grey | Matt Eastwood, Worldwide Chief Creative Officer, J.
photo likes to incorporate sophisticated news feeds and mobile video
Walter Thompson | Natalie Lam, Executive Creative Director,
experiences, and the way people use the platform has evolved with
Razorfish | Susan Credle, Chief Creative Officer, Leo Burnett
it. So how is Facebook keeping up with people’s desires for richer
Ever wondered what goes on in the jury room? Cannes Lions’
experiences? What is the Facebook vision for the future of storytelling,
‘INSIGHTS WITH THE JURY’ seminars provide an opportunity to delve
and what kind of stories do we want to tell?
deeper and get a unique understanding of how the jury came to their
final decisions on the Lion-worthy work. Find out which entries stood
15:00 – 15:45 | GOOGLE | GRAND AUDI
out and why. Which key themes came out of the judging sessions
and what are the trends that will affect and influence the direction of
WHERE ISIS AND SETH ROGEN MEET: STANDING
UP FOR FREE EXPRESSION WHILE COMBATING THE
WORST AMONG US
our industry?
David Drummond, Senior Vice President, Corporate
Development, Chief Legal Officer, Google
| Victoria Grand, Director of Policy Strategy, Google
The internet makes it possible for billions of people to find information
and communicate. But there is a downside: along with the good,
online technologies can undoubtedly also be used for bad. Google is
on the front line of this, from tracking terrorist recruitment on YouTube
to showing the controversial political satire, The Interview. Join David
Drummond and Victoria Grand to hear how Google is promoting
creative expression and fighting abuse to help rid the world of
extremism and oppression.
15:00 – 15:45 | ZENITHOPTIMEDIA | DEBUSSY
THE CREATIVE UNIVERSE
Professor Brian Cox, Scientist, Broadcaster | Sean Healy, Global
Communications Planning Director, ZenithOptimedia
We live in a complex natural world, but underneath all the complexity
there are some really quite simple scientific principles that make sense
of everything. Professor Brian Cox is a scientist with a gift for spinning
a narrative around the most obscure areas of science and making
them accessible to everyone. Prepare to be amazed by just how
Susan Credle
beautifully simple everything really is.
17:00 – 17:45 | INSIGHTS WITH THE JURY | DEBUSSY
wednesday 24 JUNE
Seminars
Seminars
year of President Selena Meyer from HBO’s hit comedy Veep.
Sir John Heggarty
10:00 – 10:45 | SAWA & PROJECT
EVERYONE | GR AND AUDI
Award-winning actress and comedian Julia Louis-Dreyfus joins HBO
Chairman and CEO Richard Plepler to discuss why political satire is a
timeless form of comedy and how this art form can influence politics
and policies.
12:30 – 13:15 | BBC WORLD NEWS HARDTALK | DEBUSSY
STEPHEN SACKUR INTERVIEWS SIR MARTIN
SORRELL
Sir Martin Sorrell, Founder, CEO, WPP | Stephen Sackur,
Presenter, HARDtalk, BBC World News
HARDtalk is one of the longest running programmes on BBC World
News, and in a Cannes Lions first, it will be recorded on stage in front
10:00 – 10:45 | SAWA (screen advertising world
association) & PROJECT EVERYONE | Grand Audi
of a live audience. See what happens when Sir Martin Sorrell meets
award-winning journalist Stephen Sackur for a trademark HARDtalk
interview that won’t shy from hard-hitting questions or sensitive topics.
#WEHAVEAPLAN 7 BILLION PEOPLE 7 DAYS
There will also be an opportunity to participate in a Q&A with Sir
Sir John Hegarty, Worldwide Creative Director and Founder,
Martin after the recording.
Bartle Bogle Hegarty (BBH) | Richard Curtis, Filmmaker,
Humanitarian, Campaigner, Project Everyone | Mariella
13:00-13:45 | YOUTUBE | GRAND AUDI
Frostrup, British Journalist, TV & Radio Presenter
Backed by the United Nations, Richard Curtis’ #WEHAVEAPLAN 60
YouTube: Music in the Digital Age
second cinema ad is being created for Project Everyone to harness the
Grace Helbig, Comedian, Actress, YouTube Star | Plus Special
power of the big screen to reach a captive global cinema audience.
Guests to be Announced
The aim of the #WEHAVEAPLAN campaign is to pass the new global
For over 10 years YouTube has been a home for music and artists,
goals into the hands of 7 billion people in 7 days after their release
and it’s been the platform where many of today’s brightest stars found
by the UN on 25 September. This partnership with SAWA will see
their voice, were discovered and built their fanbases. Join us live from
the making of the first ever global cinema advertising campaign.
The Palais as some of the world’s best-known artists and producers
Supporters: Cinime. Finch. Dolby. Barco
take to the stage to share their unique YouTube journey, and discuss
how ‘making it’ in music has changed in the digital era.
11:00 – 11:45 | UNILEVER | Grand Audi
MARKETING FOR PEOPLE
Keith Weed, Chief Marketing and Communications Officer,
Unilever
What are the secrets to sustainable growth? Consumers are changing.
Growth in responsible consumption, the influence of Millennials and
the power of being constantly connected are transforming the ways
people connect with brands. The same factors are forcing marketers
to think about creativity in a different way; curating brilliant ideas,
content and people for brilliant conversations. If brands can connect
purchase to purpose, they create an experience that is more than
surface deep.
12:00 – 12:45 | TIME WARNER INC. | Grand Audi
A POLITICAL ADDRESS FROM THE QUEEN OF
COMEDY
Jeff Bewkes, Chairman, CEO, Time Warner Inc. | Julia
Louis-Dreyfus, Actress, Comedian, Producer, HBO’s Veep |
Richard Plepler, Chairman, Chief Executive Officer, HBO |
Christiane Amanpour, Host, AMANPOUR, Chief International
Correspondent, CNN
President Clinton and Vice President Al Gore might have delivered
inspiring speeches on the stage at Cannes Lions, but 2015 is the
Julia Louis-Dreyfus
12:00 – 12:45 | TIME WARNER INC. | GR AND AUDI
Seminars
wednesday 24 JUNE
14:00 – 14:45 | THE GUARDIAN | Grand Audi
15:00 – 15:45 | R/GA | gRAND AUDI
FROM HAMLET TO HARRY POTTER: A
CONVERSATION WITH KENNETH BRANAGH
BETTER TOGETHER: ENDING THE MADISON
AVENUE VS. SILICON VALLEY MENTALITY
Katharine Viner, Editor-in-Chief, Guardian News & Media | Sir
Bob Greenberg, Global Chairman, CEO, R/GA | Dave Cohen,
Kenneth Branagh, Actor, Director, Producer, Screenwriter
Co-Founder, Managing Partner, Techstars
Kenneth Branagh is a rare creative talent comfortable in the theatre
For years Silicon Valley has been disrupting Madison Avenue, using
and on the big screen. This internationally recognised and acclaimed
technology to connect directly with brands and consumers to deliver
actor, director, producer and screenwriter has balanced commercial
utility as well as to inform and entertain. Agencies have been left to
success with creative fulfilment, creating for diverse audiences from
wonder: what is our purpose? Bob Greenberg and Dave Cohen
passionate Shakespeare scholars to die-hard Marvel fans. Katharine
demonstrate how an agency-led startup accelerator has harnessed
Viner, newly appointed Editor-in-Chief of Guardian News & Media,
disruptions in content, data, and technology. Prepare to reimagine
discusses with Branagh his creative process, and explores his views on
what Madison Avenue and Silicon Valley can do for consumers…
the art of storytelling.
15:00 – 15:45 | MOFILM | debussy
14:00 – 14:45 | SALESFORCE | DEBUSSY
THE NEW ENGINE OF CREATIVITY: DATA SCIENCE
HOW TO succeed in the complex world of
online video
Marc Benioff, Chairman, Chief Executive Officer, Salesforce
Jon Ratcliffe, Co-Founder, Mozayic, MOFILM | Dr Karen
By 2020, 90% of the world’s population who are over 6 years old will
Nelson-Field, Director, Strategic Development, Senior Lecturer,
have a mobile phone. The Internet of Things will connect to more than
University of South Australia Business School
75 billion devices. Are you ready for the changes that are already
Everybody knows that video is a popular and important medium,
on their way? What does this mean for the creative disciplines? How
but do you really understand the science behind it? Is content more
will this affect marketers, consumers and the decisions they both
important than distribution when it comes to success or failure? When
make? Get ready for the data science revolution: it’s already started.
it comes to distribution, in an age of SEO, paid advertising and viral
content, what does good even look like? Jon Racliffe and Dr Karen
Nelson-Field use the vast insights at their disposal to show what type
of content brands should be making.
16:00 – 16:45 | AKQA | DEBUSSY
FUTURE LIONS
Rei Inamoto, Global Chief Creative Officer, Vice President,
AKQA
2015 is the ten-year anniversary for AKQA’s Future Lions. This is
the place to witness new ideas and discover the brightest of the next
generation inventing the future. If you want to time travel to the
creative industry of tomorrow, then this is the session for you. Games
will be changed, paradigms will be shifted and boundaries will be
pushed. Do not miss it.
17:00 – 17:45 | LEO BURNETT | DEBUSSY
DESIGN IS THE FUTURE: HOW UNMISTAKABLE
BRANDING CAN UNLEASH CREATIVITY
Bruce Duckworth, CEO, Co-Founder, Turner Duckworth | David
Turner, CEO, Co-Founder, Turner Duckworth | Mark Tutssel,
Global Chief Creative Officer, Leo Burnett Worldwide | Stephen
Bayley, Thought Leader
Some of the world’s fastest growing companies were created by
designers. This ‘Golden Age of Design’ has led to a revolution in
product design and a focus on consumer experience. But what does this
Mark Tutssel
cultural shift mean for the communications industry? What role is design
17:00 – 17:45 | LEO BURNETT | DEBUSSY
playing in re-shaping the way brands engage with people and tell their
stories? How will design challenge and inform the role of advertising?
Thursday 25 JUNE
Seminars
10:00 – 11:15 | SAATCHI & SAATCHI | Grand Audi
NEW DIRECTORS’ SHOWCASE: CELEBRATING 25
YEARS OF SUPPORTING NEW TALENT
For 25 years Saatchi & Saatchi has championed the best new directing
talent by showcasing the work of up and coming directors on the
Cannes Lions stage. Witness the world premiere of the famous reel of
2015’s most exciting directors. Alumni from previous years’ showcases
will be back as part of this landmark anniversary.
12:00 – 12:45 | special session details embargoed |
Grand Audi
Jeff Goodby and Rich Silverstein
15:00 – 15:45 | GOODBY SILVERSTEIN &
PARTNERS | GR AND AUDI
Please see Cannes Lions App for details.
13:00 – 13:45 | 21ST CENTURY FOX | Grand Audi
16:00 – 16:45 | PUBLICIS GROUPE | Grand Audi
THE BUSINESS OF BREAKTHROUGH
MAKING THE BRAND: AUTHENTICITY AND
INFLUENCE THROUGH CELEBRITY ENDORSEMENTS
James Murdoch, Co-Chief Operating Officer, 21st Century Fox |
Alexandra Suich, Media Editor, The Economist
David Guetta, DJ Producer | Maurice Lévy, Chairman, CEO,
Are you confident you’re up to date with the latest developments in
Publicis Groupe
content-driven consumer brand engagement? James Murdoch, 21st
What will happen when the CEO meets the rockstar DJ? Maurice
Century Fox’s Co-Chief Operating Officer, has spent two decades
Lévy and David Guetta are both giants in their respective worlds:
running content businesses. Hear him being grilled by The Economist
one is an architect of the communications industry and the other has
on how he intends to drive his business forward using new business
defined the music of a generation. These two pioneers will discuss the
models and the secrets of ‘breakthrough content’.
brand alchemy involved in celebrity partnerships, the importance of
influencers and the nuances of digital and social media.
14:00 – 14:45 | OGILVY & Mather | Grand Audi
17:00 – 17:45 | HEINEKEN | Grand Audi
OGILVY & INSPIRE RETURNS WITH SOCIAL
ACTIVIST MONICA LEWINSKY
SOCIAL NETWORKING SINCE 1864
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy &
Gianluca Di Tondo, Senior Brand Director, Global Heineken®
Mather | Monica Lewinsky, Social Activist, Writer, Public Speaker
Brand, HEINEKEN | Søren Hagh, Executive Director Global
The Ogilvy & Inspire Lecture is an annual showcase of inspirational
Marketing, HEINEKEN
ideas. This year, 16 years after her name dominated scandal
Join the 2015 Creative Marketer of the Year on a tour of legendary
headlines around the world, Monica Lewinsky shares her experience
creativity. HEINEKEN has been involved in social networking since
as the “Patient Zero” of online shaming. Is cyber bullying a fact of life
1864 – long before likes, posts, pins and follows. In the last three
in our social discourse? Hear about the importance of compassion -
years Heineken brands have scored 41 Lions, including a Grand Prix.
both online and off.
This session explores the three key principles required for awardwinning creativity: the right partners, the right culture and the right
15:00 – 15:45 | GOODBY SILVERSTEIN & PARTNERS | Grand
creative leadership.
Audi
WHAT IF THEY NEVER DIE?
18:00 – 18:45 | INSIGHTS WITH THE JURY | Grand Audi
Jeff Goodby, Co-Founder, Co-Chairman, Goodby Silverstein &
Partners | Rich Silverstein, Co-Founder, Co-Chairman, Goodby
insights with the jury: CYBER
Silverstein & Partners
Cheyney Robinson, Chief Creative Officer, EU, IBM Interactive
Everybody has heard of Jeff Goodby and Rich Silverstein but this
Experience | Jean Lin, Global CEO, Isobar | Jonathan
is the first time they have ever appeared together on the Cannes
Kneebone, Co-Founder, Executive Creative Director, The Glue
Lions stage. This is a session where the audience have set the
Society | Susan Credle, Chief Creative Officer, Leo Burnett
agenda. Questions were sent in from around the world and the most
Ever wondered what goes on in the jury room? Cannes Lions’
provocative and interesting of these will be posed to these two giants
‘INSIGHTS WITH THE JURY’ seminars provide an opportunity to delve
of the creative industry. P.S. They MAY actually live forever; they’re
deeper and get a unique understanding of how the jury came to their
both in pretty great shape.
final decisions on the Lion-worthy work. Find out which entries stood
out and why. Which key themes came out of the judging sessions and
what are the trends that will affect and influence the direction of
our industry?
114
Friday 26 JUNE
Seminars
Discover their unique positioning and how to pitch (and win)
10:00 – 10:45 | J. Walter Thompson | Grand Audi
123W-style. Most importantly, learn step-by-step how to start the
agency you have always dreamed of working at.
CURIOSITY AND A CURIOUS MIND WITH BRIAN
GRAZER
14:15-15:00 | fcb | Grand Audi
Brian Grazer, Producer, Filmaker and Author, Imagine
Officer, J. Walter Thompson Company
HOW CREATIVITY IN LATAM HAS BECOME A
REFERENCE FOR BRANDS
Curiosity is not a sign of incompetence or ignorance. It is the trait
Joanna Monteiro, VP Creative Director, FCB Brasil | Jose
of the pioneer, and a characteristic of the world’s instigators who
Miguel Sokoloff, President, Lowe Global Creative Council,
provoke change, challenge convention and commit themselves
Co-Chairman, CCO, Lowe SSP3 Colombia, Lowe and Partners
to being flexible, constant learners. Hollywood producer Brian
| Pablo Rodriguez, President, World Markets, LatAm, IPG
Grazer’s new book, A Curious Mind, is a personal account
Mediabrands
of his encounters with the cast of characters from spies to
The creativity coming out of LATAM countries is an export worth its
artists and CEOs who have inspired his creativity and career.
weight in gold – Gold Lions, that is. Its cultural richness delivers
Entertainment | Matt Eastwood, Worldwide Chief Creative
world-class art, music and, as seen in recent years, advertising. Fun is
11:00-11:45 | MCKINNEY | Grand Audi
ingrained in the fabric of the place that brings the world spectacular
events like Carnival. The eclectic region has found a way to tap into its
BINGE-WORTHY JOURNALISM: A CONVERSATION
WITH SERIAL
culture and create award-winning campaigns that are wildly creative
and move the needle for brands.
Jonathan Cude, Chief Creative Officer, McKinney | Sarah
Koenig, Host, Serial | Julie Snyder, Executive Producer, Serial |
15:15-16:00 | deutsch la | Debussy
Dana Chivvis, Producer, Serial
Was Adnan innocent? The hunt for an answer to this question made
SILENCING THE NOISE THROUGH SIMPLE DESIGN
Serial a weekly addiction and the most popular podcast in the world,
Nathan Iverson, EVP, Design Director, Deutsch | Pum Lefebure,
with over 80 million global downloads. The podcast’s host Sarah
Co-Founder, Chief Creative Officer, Design Army
Koenig, Executive Producer Julie Snyder and Producer Dana Chivvis
Simplicity is beautiful, and in advertising beautiful gets results. In the
will join McKinney Chief Creative Officer Jonathan Cude for a behind-
chaos of numbers, ratings, data and technology, marketers often
the-scenes look at how their expert storytelling combined with rigorous
forget that consumers are only human. We like things that are simple,
reporting reinvented a medium and turned the record-breaking
yet we’re bombarded by complicated, dizzying overstimulation on a
podcast into a global cultural phenomenon.
daily basis. “Less is more” has never been more appropriate. Design
gurus Nathan Iverson and Pum Lefebure explain why keeping it simple
12:00-13:00 | wpp | Grand Audi
is the secret to effective creativity.
THE CANNES DEBATE: SIR MARTIN SORRELL IN
CONVERSATION WITH AL GORE
16:15-17:00 | ddb | Grand Audi
Al Gore, Former US Vice President, Founder, Chairman, The
do this or die.
Climate Reality Project | Sir Martin Sorrell, Founder, CEO, WPP
Amir Kassaei, Chief Creative Officer, DDB Worldwide
Can creativity really change the world? When you’re exploring
The marketing industry is obsessed with change and trying to stay
creativity you sometimes have to pay attention to the bigger issues,
ahead of future developments. But nobody is talking about what will
and they don’t come much bigger than climate change. But what role
never change. What is the real purpose of what we, as an industry,
can creative communications play in environmental campaigning?
are doing? Views? Clicks? Likes? Awareness? Sometimes the best way
Should creativity get political? And how can the creative industry rise
to prepare for change is to understand the fundamentals of what the
to the challenge of tackling climate change?
creative industry is all about and what it always will be.
13:15-14:00 | ONE TWENTY THREE WEST | Grand Audi
GOOD AT YOUR JOB? STOP DOING IT FOR
SOMEONE ELSE
Bryan Collins, Founder, Creative Director, One Twenty Three
West | Scot Keith, Founder, President, CEO,
One Twenty Three West
If you are at the top of your game, the time to start your own agency
is now. But before you do, listen to recent startup One Twenty Three
West. In just one year this agency has grown from a small outfit
working out of a garage in Canada to the main stage in Cannes.
Seminars
saturday 27 JUNE
David Shing
12:00-12:30 | AOL | DEBUSSY
MEET
S
THE
DISRUPTORS
aturday is the day when the Seminar agenda takes a
turn to look at the more radical forces driving change
in the creative industries. This year we are delighted
to welcome to the stage a range of disruptors who are
boldly re-shaping the world around them. Not least TBWA,
who have placed disruption at the core of everything they do
since 1990 and will kick off the day with a special, in-depth
look at the role disruption can take in creating and growing
global brands. But that’s only the start. Saturday is set to be a
day of surprises and radical thinking powerful enough to truly
change the world. This is the Cannes Lions mix of Education,
Entertainment and Inspiration dialled up all the way to 11.
saturday 27 JUNE
Seminars
11:00-12:00 | tbwa | Debussy
14:00-14:30 | A-Lab | debussy
25 YEARS OF DISRUPTION: a CONVERSATION WITH
TODAY’S MOST DISRUPTIVE MARKETERS
MATSUKO-ROID DISRUPTS TV AND AD AGENCIES
Jean-Marie Dru, Chairman, TBWA Worldwide | Joyce Phillips,
Matsuko-roid Android, TV Host | Takeshi Mita, CEO, A-Lab
Chief Executive Officer, Global Wealth Group Managing
Co., Ltd | Yasuharu Sasaki, Executive Creative Director, Dentsu
Director, Marketing and Innovation, ANZ | Morgan Flatley,
Network
Chief Marketing Officer, Gatorade | Nick Barham, Global Chief
The androids are coming and they’ve never looked so fabulous,
Strategy Officer, TBWA Worldwide
especially in the shape of robot entertainer MATSUKO-ROID. The
Disruption is a catalyst for creative thinking and ideas that change the
lifelike android host from Japanese TV will be joined on stage by his
world. It creates business-building ideas for brands, companies and
creator, robotics expert Professor Ishiguro. Together they will discuss
industries by upturning and challenging the conventions of that business
how state-of-the-art android technology created a new, innovatively
and finding room to grow in the market. This is your chance to hear
disruptive TV program and magnified business opportunities. If
from some of today’s most disruptive marketers to discuss the role
androids take over entertainment and advertising, everything changes
disruption continues to play in creating and growing global brands.
– is this a glimpse of the future?
12:00-12:30 | AOL | Debussy
14:30-15:00 | 360i | debussy
CODE, CULTURE + CREATIVITY
TALES FROM THE EDGE: HOW TO BLOW SHIT UP
David Shing, Digital Prophet, AOL
Lee Maicon, Chief Strategy Officer, 360i | Tom Buday, SVP,
Disruptive tech and programmatic have both dominated recent
Head of Marketing & Consumer Communication, Nestlé
conversation in advertising. So where does creativity fit in? According
How do you lead in a rapidly-evolving world? By blowing up the
to Shingy, everywhere. The original “Digital Prophet” believes tech
traditional ways of doing things to remain on the edge of what’s next.
disruption ushered us from the age of information to the age of
How was the centuries old advertising industry completely revamped
conversation. While media can reach the right person at the right time
by an upstart digital agency? The common theme is challenging
and place millions of times a day, it falls apart without creativity and
the status quo and blowing things up, and this session provides
the stories that no machine can create.
new insight into how today’s industry leaders are challenging their
Professor Hiroshi Ishiguro, Professor, Osaka University |
organisations and driving bold change. Learn what it takes to be
12:45-13:15 | eyeka | debussy
disruptive.
WHAT IF MY CREATIVE DIRECTOR WAS 25 YEARS
OLD?
15:00-15:30 | THE BACKPACKER INTERN | DEBUSSY
Joël Céré, Insights & Innovation Director, eYeka | Nirina
Keith Reinhard meets The Backpacker Intern
Ragomaharisoa, Creator, eYeka Member
Keith Reinhard, Chairman Emeritus, DDB Worldwide |
Nirina is the 25 year-old French creator who shot a mini zombie-flick
Mark van der Heijden, The Backpacker Intern
for KLM that drew 1.2 million views. He prefers to work alone and
17 months ago, Mark van der Heijden quit his job, left his apartment,
shapes the brief according to YouTube guidelines instead of those
gave his bed to an orphanage and started his adventures as The
of the brand. Where does that leave the traditional, top-down, “big
Backpacker Intern, offering his creative skills for free in return for food
idea” marketing approach? Are agencies the best platform to inspire
and accommodation. Six continents, 25 countries and 30 companies
these new creatives and how can a brand engage those who take
later, his journey has given him a unique perspective on creativity
pride in making rather than buying?
around the world. Interviewed by industry legend Keith Reinhard,
Mark shares the lessons learned on this incredible journey of creativity.
13:15-13:45 | protein | Debussy
15:45 - 16:30 | special session details embargoed |
PROTEIN BRIEFING: DISRUPTION IN AGE
DEBUSSY
Dominique Afacan and Helen Cathcart, Co-Founders, Bolder
| James Anderson, Founder, Thinkspace & Space Lounges |
William Rowe, Founder, CEO, Protein
All of our attitudes to age are being disrupted. We no longer expect
our children to seamlessly go from school to university to a stable first
job, and over 60s are now just as likely to be startup entrepreneurs
as they are to retire. Today, experiences are valued over security,
taking risks over playing it safe and can-do attitudes over aged-based
stereotypes. The concept of adulthood has shifted and this session will
help you make sense of it all.
Please see Cannes Lions App for details.
Seminars
DON’T MISS
THESE
SPECIAL
EVENTS
I
n addition to the regular programme, here are some other events
that it would be a mistake to ignore. The Film Screenings are a
unique opportunity to watch outstanding creative work from all over
the world on a big screen. This is every delegate’s chance to get
away from all of the noise and tune in to what is really happening on
the creative cutting edge. We are also pleased to host a day’s worth of
Planning and Effectiveness Events, organised by Warc, at the Festival.
Innovation Lions Live Judging
Tuesday & Wednesday | ESTEREL
And, in preparation for The Innovation Lions Awards that will be
presented at the Lions Innovation Festival, there is also an opportunity to
to present and demonstrate their innovation, followed by 10 minutes of
see the highly popular live judging of the competition earlier in the week.
questions from the jury.
See the work on the big screen
Wednesday 24 June in the Esterel on Level 5 in The Palais.
See the judging from 10AM - 6PM on Tuesday 23 June and
Nothing beats the feeling of seeing inspirational campaigns on the big
screen. Which is why all of the work shortlisted in the Film, Branded
Content & Entertainment, Film Craft and Titanium and Integrated
sections of the Festival are shown in full in The Palais screening rooms
on levels 3, 4 and 5.
Two dedicated theatre areas will also show timetabled screenings of
all these Film entries on level -1, where you can also access any film
entry via interactive kiosks on demand.
Detailed timetables will be available at the registration desks, in the
Lions Daily magazines and also outside all the screening rooms.
The Film shortlists are released and screened on Friday 26th June in
anticipation of the announcement of the winners at Saturday’s awards
Warc’s Planning and Effectiveness
Events in Cannes
Join Warc in Salle de Redaction 2, in the Palais on
Wednesday 24 June for:
What we learned from the world’s
best campaigns (10am - 11am)
Hear from the strategists behind some of the leading campaigns
on this year’s Warc 100 ranking. Find out what they learned, and
how they’ve applied those insights elsewhere.
ceremony.
Planning for Context (12pm - 1pm)
SEE LIVE JUDGING OF INNOVATION LIONS
a panel of experts what context is, why it matters, and how to build
The Innovation Lions recognise and honour innovative, brand-aligned
it into your media and creative strategies.
ideas and business solutions. Last year’s winners included a huge
Creative Effectiveness (2pm - 3pm)
3D selfie from the Scochi Winter Olympics; the Fiat Live Store; a
‘Context’ is a hot topic in media and marketing. We’ll be asking
Find out more about this year’s winners of the Cannes Creative
spellbinding digital directional sign that moved to point the way to
Effectiveness Lions, including interviews with the judges and effec-
sites and events; and a connected tennis racket that records players’
tiveness experts.
performances to help improve their skills.
The future of strategy (4pm - 5pm)
This year’s contenders are required to present their innovation on
Leading planners including Paul Feldwick discuss the current
stage to a world class panel of judges, all of whom are seeking to find
state of strategy, and how the planning role within the agency
the most pioneering forms of technology to drive creative excellence in
needs to evolve.
communications. This is live judging in the flesh and delegates with a
Sign up at warc.com/cannes2015 or email luisa.woodcock@warc.
pass to Cannes Lions as well as Lions Innovation are invited to see the
com and follow us at #warcincannes.
judging process in action. Each shortlisted entrant has just 10 minutes
Forums
Forums
I
f you’re looking for answers, or want
to explore a topic in more depth,
if you want to be able to put your
questions to a speaker, then visit the
Forum stage in Audi A.
It’s an intimate space; a quiet oasis
of creative discussion up on the third
floor. This is a stage where you can
delve deeper into the issues, challenges
and trends that affect your work. Each
day takes an umbrella theme and then
explores it from every angle. A broad
spectrum of speakers drawn from all
over the world and a host of creative
disciplines and backgrounds will share
their experiences, insight and opinions.
Crucially, it’s also the place where
the audience can become part of the
conversation and put questions to the
speakers and panels.
The Forum agenda exposes you to
the unfamiliar from the worlds of art and
visual language, music and entertainment
strategies, audience understanding and
creative talent management. It’s also
a place to see famous faces in new
roles; Lars Ulrich the brand manager,
Kim Kardashian the entrepreneur, even
Shakespeare appears as a marketing
expert.
With five different themes to explore,
which will you try?
TOP TIP:
Audi A is up on the third floor and can
get very busy. Try to make sure you’re
there 15 minutes before the session
starts for the best chance of a seat.
Forums
Sunday - Visual Language
From design to data visualisation, film craft to graphics and logos,
brands need to be fluent in the latest trends in the visual language.
As we move towards a world dominated by visual thinking, what does
this mean for art, design and film? How can brands and creatives use
different visual disciplines to connect with consumers and create lasting
impressions?
Monday - BRands and Entertainment
From music to gaming, branded entertainment and partnerships
represent the most exciting ways for brands to reach audiences in deeper
and more meaningful ways. But how can marketers and agencies unlock
the potential of different entertainment channels? What are the secrets of
successful partnerships and co-creation projects? Discover new ways of
working from industry experts and learn from the latest case studies.
Tuesday - Independent Agency Day
Independent agencies are often at the forefront of innovative business
practice and new creative thinking. Nimble is beautiful and small can be
smart. This day is packed with stories from the independent sector – hear
from the bold and brave creatives and entrepreneurs who choose to do
things their own way.
Wednesday - media and audiences
There is not a single digital creative discipline that has not been
affected by the new age of second, third and fourth personal screens.
An explosion in channels and devices means that traditional audience
reference points no longer fit the new media landscape. With
speakers representing every aspect of content delivery and audience
understanding, this programme is essential for those with stories to tell
and people to reach. Could you understand your audience better? Who
are you trying to talk to and how can you best reach them?
Thursday - Creative Talent
Talent is the raw material of the creative industry. How can it be
nurtured, developed and managed, without blocking output or affecting
quality. Why are the best people the best people? Where different
corporate structures that can allow creativity to flourish, in whatever
creative discipline or media speciality? With experts representing talent,
training, recruitment and management, Creative Talent will answer all
these questions and more.
The Forum programme runs Sunday 21 – Thursday 25 June, in
Audi A. Sessions begin at 10:30am (11am Thursday).
Forums
Visual Language DAy | sunday 21 JUNE
11:30 – 12:00 | FAKE LOVE | Audi A
THE FINE LINE BETWEEN ART AND
EXPERIENTIAL MARKETING
Josh Horowitz, Co-Founder, Director of Creative Development,
Fake Love | Layne Braunstein, Co-Founder, Executive Creative
Director, Fake Love
Are you walking the fine line between art and experiential marketing?
Fake Love’s founders Josh and Layne are art school graduates who
studied electronic media and digital animation. These two cut their
teeth working on cutting-edge interactive experiences, TV commercials
and broadcast promos. They are passionate about making art for
art’s sake and using it to engage audiences in the blurred space
where the digital and the physical overlap.
12:15 – 12:45 | SPONSTA | Audi A
THE NEW CELEBRITIES
Kevin Wong, Instagrammer | Philip Bock, CEO, Co-Founder,
Sponsta
Using influencers to promote your brand is the oldest trick in the book.
But a new breed of influencers is emerging and they have a great
deal of impact despite not being traditional celebrities: we’re talking
about Instagrammers. How can you work with this new breed of
creative to reach the massive audiences present on Instagram? Hear
13:00 – 13:30 | CITIZEN & BACARDI | AUDI A
from a professional Instagrammer about how to get the most from
a campaign and connect with the most influential of social media
presences.
10:00 – 10:30 | HAVAS WORLDWIDE | Audi A
13:00 – 13:30 | CITIZEN & BACARDI | Audi A
FULL FRONTAL CONTENT
for National Geographic |Dave Krugman, founder, #emptymet
WORDS & PICTURES BY BACARDI: TELLING STORIES
PEOPLE CARE ABOUT
Hear from four creators who create great content by finding new
Lisa Jedan, Global Head of Brand PR, Bacardi | Tom Winteron,
perspectives. They ride helicopters, scale mountains, collapse the
Director, Citizen
genres of architecture, art and performance, and shoot some of the
Graphic novels are an art form, and their ability to create complex
world’s most-visited places when no one else is there. These four
worlds, characters and stories makes them an untapped resource for
visual visionaries have carved out unique identities for themselves
marketers. So many brands have a ‘story to tell’, but few break out of
and their work and built large and loyal followings. Hear their
conventional storytelling channels to reach the target consumer. The
stories, and the important lessons we can learn from them.
gap between brand heritage and the contemporary consumer can be
Daniel Arsham, artist | Vin Farrell | Jimmy Chin, photographer
an intimidating one so creatives need to look to increasingly diverse
10:45 – 11:15 | BLINKINK | Audi A
visual languages to bridge that gap.
PUTTING THE HEART AND SOUL INTO
THE ART OF ADVERTISING
13:45 – 14:15 | the mill | Audi A
Bart Yates, Executive Producer, Managing Partner, Blinkink
Isn’t it time you fell back in love with your work? We’re at an
HANGING OUT AT THE FRONTIERS
OF VISUAL NARRATIVE
interesting time in our business where an increasingly scientific
Rama Allen, Executive Creative Director, The Mill
approach is imposed on the creative process. This session celebrates
If we want to craft stories that bloom across the landscape of film,
the remarkable art that can be created in advertising using a mixture
virtual and physical space, we need a new way of thinking. The Mill’s
of classic techniques and cutting edge technology. How can you
Rama Allen is a creative thinker, maker and doer at the intersection
create your own virtuous ecosystem of creative experimentation and
of film, art and technology. This is your chance to witness novel
production?
combinations of CG, design, code, experimental camera rigs and
interactivity in action to create exciting new works at the frontier of
stunning visual narrative.
sunday 21 JUNE | Visual Language DAy
Forums
14:30 – 15:00 | TBA | Audi A
16:45 – 17:15 | TOM OF FINLAND | Audi A
Please see Cannes Lions App for details.
EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD
15:15 – 15:45 | paper maGazine | Audi A
Foundation | Petteri Lillberg, CEO, McCann Helsinki
Durk Dehner, President and Co-Founder, Tom of Finland
Touko Laaksonen turned Tom of Finland into a global phenomenon
BREAKING THE INTERNET: ENGINEERING AN
IMAGE TO CREATE CULTURAL CHAOS
way before the internet, and at the same time changed the world
Drew Elliott, Chief Creative Officer, Paper Communications
and what are the lessons for current world changers, nonconformists
Do you remember when Kim Kardashian broke the internet? This is
and cultural idea makers? The visually stunning session is inspiring,
your chance to hear from the man who masterminded the whole thing
moving and X-rated!
and gave gay men a new confident identity. How did he manage it
and turned a 30-year-old indie magazine into a digital sensation
and a globally recognised name. How do you use an image to start
a digital domino effect? Put the audience first and let them be your
17:30 – 18:00 | CONDE NAST | Audi A
megaphone. Taylor Swift gets it. But why don’t media companies?
BEYOND SOUND – THE MUSIC EXPERIENCE
OF THE FUTURE
16:00 – 16:30 | sanrio| Audi A
Alexander Green, Light Artist, Symmetry Labs | Jennifer
Frommer, Head of Production & Talent,
KAWAII ATTACK: THE SHIFTING AXES OF KGOY
AND DOWN-AGEING
Conde Nast Media Group
Sandrine de Raspide, Senior Vice President, Sanrio Global Asia
it has a visual identity all of its own and the future music experience
From the company that brings the world Hello Kitty:
is here. See the creative experiences that are born when data and
How do you address the convergence of consumer groups that come
technology collide with art. Explore the expressive, beautiful and
about when adults seek to recapture their youth with nostalgia-led
deeply human ideas that data and technology can create and glimpse
brands and kids hunt out ever-more sophisticated products and
new products and mind-blowing data visualisations at the forefront of
experiences? How can you deal with two consumer groups moving in
this space.
opposite directions? And how can brands prepare for an age when
digital possessions approach the importance of physical goods as
signifiers of social status?
15:15 – 15:45 | PAPER M AGA ZINE | AUDI A
In the past, music has been exclusive to sound. Now thanks to data,
Forums
BRANDS & Entertainment day | monday 22 JUNE
12:00 – 12:30 | MIRRIAD | Audi A
WHAT’S THE DIFFERENCE BETWEEN BRANDED
ENTERTAINMENT AND ENTERTAINMENT
THAT’S BRANDED?
Damian Kulash, Video Director, Lead Singer, OK Go | Ted Mico,
Chief Operating Officer, Mirriad
Branded entertainment doesn’t always have a good reputation. Often
it’s far more brand than entertainment. Brands and content creators
have an increasingly close relationship and it’s now commonplace
for artists to work with brands to help fund their work. So surely that
should raise the bar in quality? In the modern attention economy, is
brand involvement in entertainment a ‘nice to have’? Maybe it’s the
last chance at getting anyone under 24 to pay attention…
12:45 – 13:15 | frukt | Audi A
TO THE EDGE OF ENTERTAINMENT
Jack Horner, ECD & Founder, Frukt | Ian Pierpoint, Founder &
Chief Ideas Officer, The Sound
Millennials are the darlings of the marketing industry, but they’ve
broken the planet and someone has to fix it. Fortunately times are
Natalie Imbruglia
17:15 – 17:45 | KETCHUM SOUNDS | AUDI A
changing, popular beliefs are wrong and it’s a new generation you
need to prepare for. Get ready, the kids are coming. Born and raised
in a period of unprecedented political, environmental and economic
instability, are they the saviours of digital entertainment, music and
10:30 – 11:00 | NIELSEN | Audi A
culture? And can they make the world a better place while they’re at it?
UNLOCKING THE POWER OF MUSIC FANSHIP
13:30 – 14:00 | IV2 | Audi A
Julianne Schiffer, Senior Vice President, Insights and Analytics,
Do different musical genres affect attentiveness when used in
The Hero and The Outlaw: Archetypes,
Audio and Advertising
advertising? Does ‘fanship’ even matter? From using popular music
Uli Reese, President, iV2 GmbH | Steve Keller, CEO iV2 GmbH
in advertising to leveraging emotional attachment in sponsorship
Pairing the right music with your ad can significantly improve recall,
models, music is taking centre stage in driving growth for brands.
effectiveness and purchase intent for brands. Some campaigns have
Drawing upon Nielsen’s formidable data and insight resources, this
become part of pop culture folklore thanks to the right music choices,
session will explore how advertisers can reach consumers effectively
but there’s much more to music matching than meets the ear.
and create brand value through music. How can advertisers use this
Discover how the Swiss psychiatrist Carl Gustav Jung’s theory of
information to target specific emotional responses in their campaigns?
character archetypes offers a powerful framework for understanding
Nielsen Entertainment
and communicating brand values and intent and how these translate
11:15 – 11:45 | AUDIO NETWORK | Audi A
into musical language. Discover first-hand how music can shape your
brand experience.
The Classical Collection – Live
Ali Johnson, Global Head of Music, Audio Network | Ann De
14:15 – 14:45 | FERRERO | Audi A
Renais, Opera Singer
Know your Bach from your Bizet? Some of the most beautiful
soundtracks to the world’s best tv ads are now over 400 years old.
MAKING MOUNTAINS OUT OF MINIONS: TIC-TAC
AND MINIONS COLLIDE!
Hear how David Tobin, Jeff Meegan and Juliant Galant have gone on
Karolina Kaluzna, Associate Creative Director, VML Poland |
an adventure to pick through and arrange the original scores.
Witold Zorski, Global Head of Digital, tic tac, Ferrero
Using modern production techniques and world-class players, the
The Minions are coming! If you know what they are you will be excited,
composers have reimagined the scores with synch in mind for the first
if you’ve never heard of them, you better prepare yourself. As the
time to bring them to life at London’s iconic Abbey Road
mischievous yellow creatures explode onto the big screen with their own
studios with The English Session Orchestra. The session will
unique brand of mayhem, what is the story behind the visually perfect
feature a live performance from the outstanding vocals of opera
brand tie-in with Tic Tac? In this in-depth analysis of a brand relationship,
singer Ann De Renais.
discover the trials and tribulations of working with the Minions.
monday 22 JUNE | BRANDS & Entertainment day
Forums
16:30 – 17:00 | SOMETHIN’ ELSE | Audi A
LOYALTY IS DEAD: CREATING CONTENT FOR
TODAY’S PLATFORM SURFERS
Jez Nelson, CEO, Somethin’ Else | Ben Cooper, Controller, BBC
Radio 1 and BBC Radio 1Xtra | Lauren Laverne, DJ, Broadcaster,
Writer, Entrepreneur | Tom Standage, Deputy Editor, The
Economist
Choice is what makes content different from advertising. Modern
audiences interact with brands and channels that offer them the
greatest relevance, regardless of platform. Hear from well-known
multi-platform practitioners on how their audiences force the pace of
change, what these changes mean for content creators and marketers
and what developments we can all expect in the future.
Learn the secret behind the simple formula: if the audience wins,
the brand wins…
17:15 – 17:45 | KETCHUM SOUNDS | Audi A
THE ART OF THE DEAL: LIVE!
Jeffrey Moran, Senior Vice President Lifestyle Marketing, Pernod
Damian Kulash
12:00 – 12:30 | MIRRIAD | AUDI A
Ricard | Jeff Straughn, CEO, Founder Brand Synergy Group
| Marcus Peterzell, EVP, Ketchum Sounds | Natalie Imbruglia,
Music Artist
Get ready to witness a next-generation music marketing deal at
15:00 – 15:30 | ITB | Audi A
Cannes Lions. Industry experts and world-famous recording artist
Natalie Imbruglia come together on stage to negotiate a deal in front
COLLABORATION FOR GREATER GOOD: GAMECHANGING PARTNERSHIPS THAT GALVANIsE
SOCIAL CHANGE
of your very eyes. This no-holds-barred panel reveals what goes on
Adrian Grenier, Actor, Producer, Social Entrepreneur | Aimee
the chance to “pitch” our panel on program extensions adding to the
Mullins, Actress, Athlete, Model | Allison Dew, Vice President,
heated negotiation.
Client Solutions Marketing, Dell | Emma Grede, CEO, ITB
Worldwide | Livia Firth, Creative Director, Eco-Age
Increasingly, celebrities and brands are at the forefront of efforts to
tackle society’s biggest problems, from poverty and inequality to
climate change. What opportunities does this shift in priorities bring
for brands and celebrities? How can a well-executed partnership give
both sides a powerful story to tell? And what role does “the greater
good” play in unlocking celebrity deals thought to be impossible?
15:45 – 16:15 | MAC PRESENTS | Audi A
MUSIC & BRANDING MOVING AT
“THE SPEED OF CULTURE”
Andrew Hampp, Senior Correspondent, Billboard | Jennifer
Breithaupt, Senior Vice President, Global Head of Entertainment
Marketing, Citi | Lars Ulrich, Drummer, Co-Founder, Metallica |
Marcie Allen, President, MAC Presents
Brands have moved beyond simply sponsoring music tours to creating
fully-integrated marketing platforms. Elements of media, advertising,
experiential and social are being creatively woven together to lure
audiences and offer authentic and unforgettable moments. How has
the role of artists evolved in this brand network? Discover the secrets
to successfully executing a music program to deliver killer ROI…
behind closed doors – including thorny discussions about fees, music
rights, and digital/social extensions. Audience members will have
tuesday 23 JUNE | IndepeNDENT AGENCY DAY
Forums
12:00 – 12:30 | VENUS COMMS | Audi A
ADAM AND EVEN BETTER: A NEW TESTAMENT FOR
MARKETING TO WOMEN
Bec Brideson, Director, Venus Comms
The female audience, also known as marketing to women, is not
about gender equality, feminism or quotas. Marketing to women
is about economic opportunity and financial upside. So why the
hell do creative agencies continue to get it so wrong with generalist
communication that misses the language that women speak?
Marketers can only benefit from engaging the hundreds of marketing
to women specialists from around the globe. This session will leave
you wondering why you haven’t acted sooner.
12:45 – 13:15 | SODA – THE DIGITAL SOCIETY | Audi A
THE RISE OF SMART SPACES
Darren David, Founder, CEO, Stimulant | David Schwarz,
Founder, Creative Partner, HUSH | Jake Barton, Founder,
Principal, Local Projects
Enter the fascinating realm of place-based digital experiences – areas
such as architectural digital media, place-based mobile technologies
and experiential installations. These independent agencies are
11:15 – 11:45 | M&C SA ATCHI | AUDI A
delivering on outrageous challenges – reinventing how people
interact with art, cities, data, brands and one another through
the creation of smart spaces. Learn how they blend collaborative
storytelling, architecture, design and technology in unprecedented
10:30 – 11:00 | the nORTH ALLIANCE | Audi A
ways and what they believe is next for experiential marketing and
interactive environments.
COLLABORATION SCANDINAVIAN-STYLE: THE KEY
TO STAYING INDEPENDENT
Ted Persson, Chief Innovation Officer, The North Alliance
Incubator/ Great Works
If you want to survive as an independent agency today, you need
you make a lot of really good friends. With the merging of tech and
creativity, new skill sets and new people are needed in solving client’s
business problems today and tomorrow. But as a small agency,
how do you set yourself up to handle that? Learn from a small
Scandinavian agency that has become a global player.
11:15 – 11:45 | M&C SAATCHI | Audi A
LEARNING FROM GREAT ARTISTS CAN TRANSFORM
THE ADVERTISING INDUSTRY
Sam Ball, Creative Director, M&C Saatchi | Digge Zetterberg
Odh, Head of Talent and Promotion, The North Alliance | Tom
Bazeley, Chief Executive Officer, M&C Saatchi
The advertising industry can be reluctant to change and sometimes it
needs a kick up the ass. This is one of those times. Agencies and their
clients need to adopt new behaviours to stand any chance of success
in the future. This is your chance to learn from five great artists to see
what they can teach us about the business of creativity and how we
need to change for the better. Discover how the artists’ techniques
can be applied to transform the future of advertising by making it
more fun and innovative.
Bec Brideson
12:00 – 12:30 | VENUS COMMS | AUDI A
Forums
IndepeNDENT AGENCY DAY | tuesday 23 JUNE
15:00 – 15:30 | BLUECURRENT JAPAN | Audi A
OPENING THE KIMONO ON KILLER
JAPANESE CREATIVITY
Tetsuya Honda, Managing Director, BlueCurrent Japan
What feeds the wellspring of Japan’s creative mindset and sets it
apart? What makes the Japanese forever focused on fast forwarding
the future? How can they see the world so differently, and change it
so artfully? As BlueCurrent will show, the answers lie with the powers
of the “inner child”, novelty, fantasy, voyeurism, speed, sensuality,
perfection, chaos and a rigour behind innovation that can be
exported through a creative mindset we can all aspire to adopt.
15:45 – 16:15 | Oliver | Audi A
in is the new in.
David Shanks, Executive Creative Director, Oliver
Lots of agencies talk about the death of conventional advertising
and promote their own ‘unique’ philosophies, but not many have
the guts to do anything really different. The digital age demands
immediacy, connectedness, transparency and above all, proximity as
the new guiding principles from which we must operate. Top clients
and creative talent of all kinds are rethinking their relationships. In a
session that turns your understanding of traditional business models
inside-out, leave everything you know at the door.
16:30 – 17:00 | RESN | AUDI A
16:30 – 17:00 | RESN | Audi A
Creativity from the middle of nowhere
Rik Campbell, Managing Director, Resn | Kris Hermansson,
13:30 – 14:00 | INNATE MOTION | Audi A
Creative Director, Resn
Resn is an electric coloured ball of digital flesh rolling down the side
THE GUTSY GUIDE TO BRAND ACTIVISM
of Mount Internet. They help advertising agencies make the internet
Benoit Beaufils, Founding Partner, Innate Motion
a richer, deeper and juicer place to hang out. And they’ve won some
From food to banking, advertisers increasingly integrate social
awards for it. They are believers, fighters and lovers of the interactive
missions into their brand stories. A few campaigns become hits;
web. Hear from one of the most respected and remote interactive
most are, well, forgotten. But it’s possible to seek inspiration from
production companies have been pushing creative frontiers for the
successful activists – the real ones, those who change the world – to
past 10 years from the middle of almost nowhere…
challenge the way brands and agencies develop social missions.
What can we really learn from Bono, Mandela or Greenpeace?
17:15 – 17:45 | (+)CASTRO | Audi A
Discover the principles that allow activist brands to change the world.
#WorstCannesLionsTalkEver
14:15 – 14:45 | INNORED | Audi A
Nicolás Pimental, Founder and Innovation Director, +Castro
Tired of attending talks and seminars with ambitious titles that
THE NEW KOREAN WAY: LESS WORK,
MORE CREATIVITY
most of the time don’t live to your expectations? +Castro promises
Min Seo, Campaign Director, Innored | Seguen Choi, Creative
numbing lack of inspiration. Rumour has it Nicolás is preparing a
Product Director, Innored
presentation of 353 slides full of numbers and infographics (using
Korean advertising agencies are infamous for late working hours,
“Comic Sans”). Can a person actually die of boredom? We’re about
a poor work-life balance and frequent staff turn-over. Almost every
to find out. Don’t say we didn’t warn you!
agency in Korea acknowledges this situation, but few act upon it.
Innored is striking a new balance between the traditional Korean
work ethic and stronger creative output. It means being brave enough
to say no and turn away work from potential clients. Discover the new
Korean way of working...
completely the opposite: 30 long minutes of pure boredom and mind
Forums
MEDIA AND AUDIENCES | WEDNESDAY 23 JUNE
short films and many other stimuli that people digest through their
10:30 – 11:00 | A+E NETWORK | Audi A
devices. Most brands think they know what being a brand publisher
means, but few have the right infrastructure in place. How can
Marketing to women in the 4th wave of
Feminism
brands make sense of a post-advertising world where communication
needs to be delivered through editorially based content?
Becca Saraga, EVP and Partner, Addiction North America LLC
| Charnelle Anderson, Vice President, Consumer Marketing
12:00 – 12:30 | HOLLER & EXPOSURE DIGITAL | Audi A
& Brand Strategy, A+E Networks: Lifetime, FYI, LMN | D’nae
Social at Trailer Park, Trailerpark LLC
GAME SHOW THEORY: THE SECRET TO SUCCESSFUL
CAMPAIGNS
As women continue to control a higher proportion of wealth in the
James Kirkham, Co-Founder, Holler | Jonathan Fraser, Chief
Kingsley, Senior Vice President / Head of Integrated Strategy &
global consumer economy, brands and marketers have had to
Strategy Officer, Exposure Digital
evolve. Women are setting the cultural tone and demand a different
‘Ad Men’ James and Fraser create TV game shows. In this high
approach from advertisers. The enthusiasm for feminist marketing
octane session full of surprising juxtapositions, they will demonstrate
has reached a tipping point into consumer dislike. As brands are
that if an advertising agency was based entirely on the model of
blatantly attempting to appeal to women, some efforts feel insincere
game shows then it would be in a much better state! Be amazed,
and consumers are pushing against them.
amused and entertained as you discover plenty of new learnings to
delight audiences with, and improve advertising in general.
11:15 – 11:45 | ADJUST YOUR SET | Audi A
12:45 – 13:15 | SUDLER | Audi A
BRAND PUBLISHING: THE BUSINESS CASE BEHIND
CREATIVE CHANGE
Chris Gorell Barnes, Founder, CEO, Adjust Your Set |
HOLLYWOOD AND TRENDS IN DIGITAL
STORYTELLING
Christopher Lockwood, Editorial and Publishing Director, Adjust
Chris Duffey, Senior Vice President, Group Creative Director,
Your Set
Sudler | Kim Kardashian West, Entrepreneur | Niccolo de Masi,
Brands no longer compete with other brands for consumer attention
President, CEO, Glu
– they compete for conversation space with friends, life-streaming,
You’ve seen the pictures, read the stories and watched the TV show
about Kim the celebrity. Now hear from Kim the businesswoman.
Kim Kardashian: Hollywood is a transmedia experience that pushes
gaming beyond basic storytelling. By design, KKH merges pop
culture, comedy, fashion and branded experiences in a digital world.
Its creation shocked the gaming industry, its success confounded
critics, and this is the story of its creation.
13:30 – 14:00 | ROTHCO | Audi A
BLOOD, SEX & STORYTELLING: TURNING A CROWD
INTO AN AUDIENCE. lessons from shakespeare
Emer Howard, Chief Strategy Officer, Rothco | Padraig Hyland,
Leadership Coach, Comedian, Writer | Patrick Hickey, CEO,
Rothco | Richard Carr, Managing Director and Partner, Rothco
Why do we still care about Shakespeare? For one thing, he wrote
knowing he had to get the attention of a distracted, noisy and often
disruptive crowd. Shakespearean actors were trained to turn an
unruly crowd into a co-operative audience. Which Shakespearean
techniques can be used to create an audience from the online
crowd? And what tricks can we learn from stand-up comedians
to interact with the audience while still remaining in control?
14:15 – 14:45 | FLIP MEDIA | Audi A
“ARABS BE LIKE” – THE MODERN MIDDLE EAST
Yousef Tuqan Tuqan, Chief Innovation Officer, Flip Media
13:30 – 14:00 | ROTHCO | AUDI A
Today’s Middle East is an incredibly rich and diverse place. From
the glitzy towers of Dubai to the buzzing streets of Cairo, modern
Arabs can simultaneously appear to be completely diverse and
WEDNESDAY 23 JUNE | MEDIA AND AUDIENCES
Forums
14:15 – 14:45 | FLIP MEDIA | AUDI A
yet incredibly consistent from country to country. Chances are that
insulting. Willing to jettison people and brands they’ve favoured
everything you think you know about Arab culture is wrong. In this in-
for a lifetime, this powerful population needs to feel the love. The
depth view into life as a modern Arab, learn how regional and global
marketing folly of alienating the 50+ segment will be exposed…
brands succeed (or fail) with this audience.
16:30 – 17:00 | IAB | Audi A
15:00 – 15:30 | FETCH | Audi A
A NEW ERA OF MOBILE CREATIVE: OFFERING THE
GOLD STANDARD
LIQUID CREATIVITY: SUPERSTAR SECRETS & VIDEO
VOODOO
Athan Stephanopoulos, Senior Vice President, Strategy
Frank Lipari, Creative Director, Fetch | James Connelly, Co-
and Partnerships, NowThis | Danielle Lee, Vice President
Founder, CEO, Fetch | Nigel Evan Dennis, Art Director, Fetch
Commercial Marketing, Vevo | Randall Rothenburg, President
It’s time to re-design our processes and methods. It’s time to re-
& CEO, IAB
imagine advertising, again. Don’t you think it’s time mobile users got
Millennials can’t get enough of video and they’re not going to
the creativity they deserved? Mobile creativity can lack the attention to
company websites anymore. So how do you find your audiences with
detail and quality of other traditional advertising formats. Fetch will
breakthrough video that works for your clients? How do you make
demonstrate how to treat mobile with respect, and deliver enriching
your video work across platforms, from Snapchat, Weibo and Kik to
quality experiences. It’s not an easy journey, but attending this session
WeChat, Vine and Instagram? Can you earn attention on any screen,
is a good place to start.
any platform? Hear about some cutting edge content creation and
distribution from the hottest agencies around the world.
15:45 – 16:15 | Flamingo | Audi A
17:15 – 17:45 | THE DRUM | Audi A
WHATEVER YOU DO – DON’T CALL THEM GREY (OR
SILVER)
DON’T BE SHY OF THE TECH REVOLUTION
Hélène Paulette Côté, Partner, Creative Director, Red Cliff
Speakers: Dave Birss, Head of TV, The Drum | Panellists TBA
Marketing | Karen Strauss, Partner, Chief Strategy and
The internet of things is making its way into your bedroom. And it’s
Creativity Officer, Ketchum 50+, Co-Lead, Ketchum | Kirsty
set to entertain you in ways you never imagined. The Drum has been
Fuller, Co-Founder, Co-CEO, Flamingo Group | Stephen Reily,
investigating the developments behind the latest products headed for
Chairman, Managing Director, IMC/VibrantNation
your bottom drawer, the opportunities they hold for business and the
Hear ground-breaking new research that describes a “ReMovement”
implications they have for society. This is the worldwide premiere of
– a revolution among men and women aged 50 plus who are
its investigative documentary. This is the hottest session you’re likely to
removing relationships and brands that have lost relevance
see this year. You know you want to come.
or value from their lives, especially those whose marketing is
Thursday 25 JUNE | creative talent
Forums
11:30 – 11:30 | 72ANDSUNNY | Audi A
12:30 – 13:00 | SS+K | Audi A
HOW TO CREATE AN IN-HOUSE TALENT BOUTIQUE
Maria Scileppi, Director, 72U | John Boiler, Partner, CEO,
MAKING WORK BETTER: LESSONS FROM LEAP:
ACCOUNT TO CREATIVE
72andSunny | Sedef Onar, Director of Talent, 72andSunny
Bobby Hershfield, Partner and Chief Creative Officer, SS+K
Advertising has to get better, otherwise people will just ignore
When Bobby Hershfield summoned up the courage to ask Dan
it. But where’s the talent that can meet the challenge of
Wieden if he could switch into the creative department after nearly a
producing better creative? Is it better to make the person you
decade spent in account service, Dan’s response was “Why would I
need, rather than hire them? Why should you invest in growing
take a great account guy and make him a mediocre creative?” This
talent? How can you create a safe place to experiment? You
is the story of what happened next, and why it’s useful to see how
can’t wait for the right person to simply fall out of the sky.
things work on the ‘other side’.
11:45 – 12:15 | TMW UNLIMITED | Audi A
13:15 – 13:45 | 180 Amsterdam | Audi A
RETAINING YOUNG creative TALENT WITH
PURPOSE, TECHNOLOGY AND DRAGONS
HOW TO REBUILD A CREATIVE CULTURE WHEN
EVERYTHING’S F*CKED
Chris Pearce, Joint CEO, TMW Unlimited | Natalie Price,
Al Moseley, President, Chief Creative Officer, 180 Amsterdam
Creative Production Assistant, Project Illiad Winner 2014, TMW
Sometimes everything looks like it’s going well: long-standing clients,
Unlimited
a fantastic team producing some great creative work, a high-profile
Your best creative minds have itchy feet. It might be for greater power
global campaign…but it can all change in a single phone call. What
or more money, but it’s more likely they want to build their own thing.
do you do when it all appears to go wrong? How can you rebuild a
How can you keep good people in your business while helping them
devastated team? How can you rebuild trust and confidence with the
achieve their ambitions? By rewarding would-be entrepreneurs with
industry to help attract future talent and clients? Here’s how…
financial investment and agency backing, Project Illiad offers
an exciting new template for agencies keen to keep their best
14:00 – 14:30 | MULLEN | Audi A
creative minds.
THE NEW ISLAND OF MISFIT TOYS
Christian Madden, Senior Vice President, Creative Director,
Technologist, Mullen| Erin Swenson, Engagement Planning
Director, Mullen | Joe Palasek, Associate Creative Director,
Technologist, Mullen | Kristen Cavallo, President, Mullen
What can you do to attract and retain the right sort of people to the
agency world, especially when technology is such a large part of
the creative conversation? Millennials want to control their destinies
and have a massive desire to do something amazing, and there are
some phenomenally talented people out there. By validating the art
in technology and allowing for individual talents to flourish, you can
achieve award-winning results.
14:45 – 15:15 | BARTLE BOGLE HEGARTY NEW YORK |
Audi A
TURN ON, LEAN IN, DROP OUT
Colleen DeCourcy, Global Executive Creative Director, Wieden
+ Kennedy | Sarah Watson, Chief Strategy Officer, BBH New
York | Suzanne Powers, Global Chief Strategy Officer, McCann
Erikson
Thank God for Sheryl. Now everyone knows that women just need to
Lean In, take up their authority and run the world. But whose world
are we running? Are we to step up and run the same world that
was created and run by men? Or is there a bigger, more nuanced
discussion that relates specifically to the creative industries about
11:45 – 12:15 | TMW UNLIMITED | AUDI A
more diverse visions of leadership?
Forums
creative talent | Thursday 25 JUNE
for difference makers. Once you attract them, how do you unlock
15:30 – 16:00 | see it be it & lean in | Audi A
their potential while they’re with you? Charles Day advises some of
the world’s most innovative businesses and this is your chance to
Equality or Bust: The Business Case for
Gender Diversity
discover six practices exhibited by the best of the best. Wouldn’t you
like your company to become a talent magnet in 60 days?
Jessica Bennet, Editor, Lean In | Panellists TBA
The idea of gender equality isn’t just an advertising issue, but a real
17:00 – 17:45 | Creative Talent Panel | Audi A
social issue with much broader implications. Lean In editor Jessica
Bennett leads a panel of leading industry figures including former See
COLLABORATION AT THE SPEED OF LIGHT
It Be It alumni, Glass Lion jury members and senior industry figures in
Todd Waterbury, Chief Creative Officer, Target | Jon Collins,
a frank discussion that aims to deliver the wake-up call the creative
President, Framestore | Jonah Bloom, Co-Founder, Chief
industry desperately needs.
Creative Officer, kbs+ | Charles Day, Co-Founder, The
Lookinglass
16:15 – 16:45 | THE LOOKINGLASS | Audi A
Individual talent is no longer enough. In today’s creative industries, the
magic only happens when diverse skills and disparate spirits are able
The Six Truths of Unlocking Exceptional
TalenT
to work together. When you add the business needs of clients, agencies
Charles Day, Co-Founder, The Lookinglass
all.Leaders from each of the players in today’s collaboration dance will
Talent has always been the differentiator for creative businesses. But
debate how to get brilliant people to work together brilliantly, and how
in today’s creative economy, there has never been more competition
to remove the politics and potholes from the process.
and creators to the mix, the true wonder is that anything gets made at
Masterclasses
MASTERCLASSES
T
he Masterclass programme
offers a rare opportunity to
meet your creative heroes.
Masterclass speakers are all in
their own way the ultimate campaigners
for creativity. They’re invited to lead a
Masterclass purely on the strength of their
outstanding achievements.
In these intimate sessions, it is possible
to literally sit at the feet of the people
who have shaped the modern landscape
of creative communications. This isn’t a
stage where you’ll see lots of Powerpoint
slides or metrics. Instead you will enjoy
the unique opportunity to see what drives,
inspires and frustrates today’s creative
leaders.
In the frantic and relentless pace of
the Festival, this is your best chance to get
close to those big creative names you’ve
read about for years. What will you ask
your creative hero?
The Masterclass programme takes
place in the Lions Lounge, Monday 22 –
Friday 26 June. Sessions are twice daily at
11:00 and 14:30.
Wednesday 24 June: 11:00 – 12:00
Wendy Clark
President, Sparkling Brands & Strategic
Marketing, Coca-Cola North America
From her first job at McDonald’s to becoming
one of the most important women in
marketing, Wendy is a fearless marketer and
inspirational leader.
Masterclasses
Monday 22 June: 11:00 – 12:00
Emad Tahtouh
Director of Applied Technology,
FINCH
A former professional poker player,
Emad is the brains behind many of
FINCH’s incredible ideas, including the
ground breaking tech of ‘37 Degrees’ and
‘The Most Powerful Arm’.
“
Think like marketer.
Behave like an entertainer.
Move like a tech startup
”
PJ Pereira
Monday 22 June: 14:30 – 15:30
Mark Woerde
Chief Creative Officer, Pereira & O’Dell
Founder, Lemz and Letsheal.org
The 2015 Dutch Adman of the Year
set himself the daunting task of
demonstrating how creativity can
Thursday 25 June: 11:00 – 12:00
Chloe Gottlieb
make this world a better place. And his
Grand-Prix-winning “Sweetie” campaign
Executive Creative Director,
proves just how up for the challenge Mark is.
R/GA NY
Chloe is a strategic leader who
thrives on collaborating with minds
at the intersection of design and
Tuesday 23 June: 11:00 – 12:00
Paul Feldwick
With more than 30 years industry
experience to call upon, Paul is a
technology. Her ambitions for doing great
work stretch her colleagues and clients to reach
farther than they ever expected.
well-known speaker and author
about advertising. His is a polymath
intellect, tempered with mischievous
Thursday 25 June: 14:30 – 15:30
Ted Royer
good humour and devastating honesty.
Chief Creative Officer, Droga5
Ted’s 20-year advertising career has
taken him around the world - from
Tuesday 23 June: 14:30 – 15:30
Luis Sanches
Argentina to Australia – and his work
for clients like Nike, ESPN, Puma and
Partner and Chief Creative
Newcastle have picked up hundreds of
Officer, AlmapBBDO
awards.
In his 19 years at AlmapBBDO, Luis
has worked with global brands on
critically-lauded campaigns. He is
one of the most awarded Art Directors in
the world, thanks to his understanding of the
relationship between visuals and emotions.
Wednesday 24 June: 14:30 – 15:30
PJ Pereira
Chief Creative Officer,
Friday 26 June: 11:00 – 12:00
TBA
Please check the Cannes Lions website or App for
the most up-to-date information about this session.
Friday 26 June: 14:30 – 15:30
Prasoon Joshi
Chairman, McCann Asia Pacific,
Pereira & O’Dell
CEO & CCO, McCann India
PJ’s career started as a 13 year old
Prasoon is a true Renaissance
programmer in Brazil, and since then
he’s written a trilogy of books, won an
Emmy and picked up multiple Grand Prix
at Cannes. But he’s only just getting started.
creative, just as likely to be found
collecting Bafta or Oscar nominations
for his cinematic work as he is on the
Cannes Lions stage picking up awards for his
ground-breaking campaigns.
WORKSHOPS
WORKSHOPS
workshops
T
he Interactive Programme at Cannes Lions
delivers practical learning experiences that
sharpen your creative skills.
At the core of the interactive programme
are the Cannes Lions Workshops. These 90-minute
sessions take place from Sunday 21 – Friday 26 June.
Each session is carefully designed to offer a mixture
of informal lecture-style learning and interactive
exercises where you can put your new found skills
into practice. The Workshops have been purpose-built
for anyone working in creative communications, and
focus on the process of creativity. This is where you
learn practical techniques to improve your creative
output.
Workshop experiences include the chance to learn
communication skills from a terrorist negotiator or
rapid prototyping from LEGO (yes, there will be
LEGO and yes, you will be expected to build things).
You can discover new ways to collaborate, explore
the nature of successful creative leadership and even
learn to solve a brief in 48 hours.
Taking part in a Cannes Lions Workshop is
a fantastic way to meet and connect with other
delegates. Leave your inhibitions at the door and
join an entertaining learning experience quite unlike
anything else at the Festival.
For those looking for something more
spontaneous, the Lions Lounge programme is all
about curiosity. It offers a variety of sessions that are
perfect if you’re looking for a casual introduction
to topics or skillsets that you’ve always wanted to
explore, but have never found the time to before.
These sessions cover everything from meditation
and mindfulness, design to data, to creativity and
copywriting. They’re fun, interactive and offer
a change of pace from the rest of the Festival
programme. What will you explore today?
The Interactive Programme runs Sunday
TOP TIP:
21 – Friday 26 June in
the Lions Lounge.
Try and include at least one interactive
Sessions begin
session during your Festival. It’s a
at 11:30.
great way to meet people, challenge
yourself, and to try your hand at
something new.
WORKSHOPS
around the world, and this is your chance to take part in a condensed
version of a 48 hour briefing session and see it in action for yourself.
Be part of a new industry movement!
In this workshop you will:
Learn how to work quickly, creatively and effectively under
extreme pressure
Discover tools and methods for decision making, prototyping
and idea generation
Embrace new methods of collaboration and team building
12:30 – 13:00 | MINDSHARE | Lions lounge
FINDING THE PULSE OF CANNES
Greg Brooks, Global Marketing Director, Mindshare | Rana
June, Chief Executive Officer, Lightwave
This is your chance to win one of 35 Apple Watches. They will be
yours to keep, and all you have to do is wear the watch while you are
sunday 21 june
at the Festival. As biometric sensors become increasingly ingrained
in daily life, a new palette for creativity and analysis has emerged.
Mindshare and Lightwave are exploring the true potential of biometric
11:30 – 13:00 / 13:30 – 15:00 | ANother & Lego |
data by creating a one-of-a-kind audio/visual experience using
workshop room
information contributed by Cannes Lions attendees. Discover how
your week at the Festival can be turned into art and be in with the
CO-CREATING THE FUTURE
chance of winning an Apple Watch in the process.
Peter Espersen, Head of Co-Creation, LEGO Systems A/S |
Casper Willer, Executive Creative Director & Partner,
14:00 – 14:30 | JACK MORTON | LIONS LOUNGE
Another | Daiva Staneikaite Naldal, Head of Community
Business, LEGO Systems A/S
Officially this session is all about the new open approach in the
GREEN TASTES LIKE LEMON ICE CREAM:
BRANDING AND SENSES
creative economy. Unofficially, this is 90 minutes where you get to play
Lewis Robbins, Associate Strategist, Jack Morton Worldwide
with LEGO. Yes, we’re serious. The world’s most successful companies
Many brands quite literally take leave of their senses - and the
are harnessing the power of consumer involvement, co-creating the
resulting disconnect between what a brand says and how it feels can
future of brands in collaboration with the people that care the most.
leave a bad taste in the mouth. From the moment we’re born, our
Copenhagen agency Another are proud to introduce their fellow
senses make up the fabric of our experiences. Research shows our
Danes from LEGO, one of the world’s most loved and creative brands
experience in the physical world has an unconscious effect on how we
in a session that will change the way you think about collaboration.
think, feel and behave towards brands. This is your chance to discover
In this workshop you will:
the three critical drivers of multisensory brand experience that will
Learn to apply a more open and collaborative approach to
creativity and creative processes
ultimately change the way people feel – and behave – in relation to
your brand. Prepare for sensory overload.
Respond to a series of live rapid response, co-creation briefs
Explore how the industry is evolving from the old model of
15:30 – 17:00 | SOCIALDEVIANT | workshop room
stories coming solely from marketing departments and
agencies, to a new co-creation model
DRIVING BEST IN CLASS CONTENT MARKETING
Marc Landsberg, Founder, CEO, Socialdeviant
Are you ready to learn the next generation of creativity in social
Monday 22 june
media? Where is creativity headed and how can you plan for it? How
can you create the right content to connect brands with audiences?
This session draws the best examples from around the world and
11:30 – 13:00 / 13:30 – 15:00 | THE POP UP AGENCY |
details characteristics of success so you can achieve success across all
workshop room
emerging platforms and content types.
In this workshop you will:
YOU ONLY NEED 48 HOURS TO SOLVE A BRIEF
Maksimilian Kallhed, Founder, Director, The Pop Up Agency |
Abraham Abbi Asefaw, Founder, Director, The Pop Up Agency
It’s true, 48 hours are really all you need to solve a brief. Maksimilian
and Abraham developed the concept during their agency’s journey
Explore emerging drivers of audience engagement
Dive into best practices for becoming a world-class
content marketer
Create a personal roadmap for content success
Please note some sessions are repeated check times for details
WORKSHOPS
14:00 – 14:30 | HEINEKEN | LIONS Lounge
Tuesday 23 june
11:30 – 13:00 | SOCIALDEVIANT | workshop room
HOW TO INNOVATE WITHOUT EVER CHANGING
THE PRODUCT
Mark Van Iterson, Global Design Manager, Heineken
Authenticity is key in the world of beer, which is full of the rich heritage
DRIVING BEST IN CLASS CONTENT MARKETING
of old breweries, origins and recipes, traditional rituals and local
Marc Landsberg, Founder, CEO, Socialdeviant
pride. But if your product never changes, how do you continue to
Are you ready to learn the next generation of creativity in social
innovate to keep your business fresh and your brand relevant? This is
media? Where is creativity headed and how can you plan for it? How
a chance to learn from the design and innovation culture at the core
can you create the right content to connect brands with audiences?
of Heineken, balancing authenticity and progress to create a global
This session draws the best examples from around the world and
icon. This session, essential for brand builders, designers and beer
details characteristics of success so you can achieve success across all
lovers features historic examples, crowd-sourced future visions and
emerging platforms and content types.
the unique Heineken equivalent of the ‘concept car’ or haute couture
In this workshop you will:
fashion show.
Explore emerging drivers of audience engagement
Dive into best practices for becoming a world-class content marketer
Create a personal roadmap for content success
WEDNESDAY 24 june
12:30 – 13:00 | MINDBODYGREEN | Lions Lounge
11:30 – 13:00 / 13:30 – 15:00 | ACACIA 17 | WORKSHOP ROOM
BOOSTING BRAIN & BODY: AN INTERACTIVE
MEDITATION SESSION
Charlie Knoles, Director, The Veda Center | Jason Wachob,
LISTENING TO KIDNAPPERS, TERRORISTS AND
EACH OTHER
Co Founder, Chief Executive Officer, MindBodyGreen
Simon Wells, Director, Acacia 17
It seems that everyone is meditating these days. Some call this the
The world has witnessed some horrific incidents over the recent years,
“Mindfulness Revolution” and it is now ingrained in culture as a
particularly in the past few months. These incidents have included
path to balance, happiness and wellness. Meditation experts Jason
kidnappings and other acts of terrorism. Behavioural science research
Wachob, Founder and CEO of MindBodyGreen, and Charlie Knoles,
has been used to better understand why people act in these ways
Director of the Veda Meditation Center, will introduce you to the
but also how to communicate with them and try to influence their
mindfulness revolution and focus on the importance of mental fitness.
behaviour.
Explore the skills you can develop when practicing meditation and
This research can also have a significant impact on how we talk and
learn how these can be applied to everyday life. This session is a
listen to each other in the workplace.
great way to decompress. You don’t need a yoga mat or special
In this workshop you will:
clothes to participate.
Learn behavioural science techniques that will help you to
communicate more effectively
13:30 – 15:00 / 15:30 – 17:00 | HYPER ISLAND | WORKSHOP
ROOM
Discover methods of understanding and influencing behaviour
Practice workplace relationship skills that are useful in
stressful situations
TOMORROW’S LEADERSHIP - CREATE THE GUIDE
“FOR LEADERS BY LEADERS”
12:30 – 13:00 | MINDBODYGREEN | Lions Lounge
Sune Kaae, Industry Leader, Great Works | Alexandra Jerselius,
Global Communications Manager, Hyper Island
Leadership is needed for great transformation, and transformation is
BOOSTING BRAIN & BODY: AN INTERACTIVE
MEDITATION SESSION
needed if your businesses is to be prepared for a continued disruption
Charlie Knoles, Director, The Veda Center | Jason Wachob,
and change. Companies holding on to traditional leadership will
Co Founder, Chief Executive Officer, MindBodyGreen
not survive. And just like business models are adapting to changing
It seems that everyone is meditating these days. Some call this the
consumer behaviour, leadership styles need to change as well. This
“Mindfulness Revolution” and it is now ingrained in culture as a
collaborative session will explore the trends within leadership and
path to balance, happiness and wellness. Meditation experts Jason
the workplace of tomorrow, the values of future co-workers and the
Wachob, Founder and CEO of MindBodyGreen, and Charlie Knoles,
reasons why change is needed.
Director of the Veda Meditation Center, will introduce you to the
In this session delegates will:
mindfulness revolution and focus on the importance of mental fitness.
Explore and develop what is expected, needed and required of
successful leaders of tomorrow
Explore the skills you can develop when practicing meditation and
learn how these can be applied to everyday life. This session is a
Develop their own leadership guide
great way to decompress. You don’t need a yoga mat or special
Learn collaboration and rapid prototyping techniques
clothes to participate.
WORKSHOPS
14:00 – 14:30 | MINDSCAPES | LIONS LOUNGE
12:30 – 13:00 | OCEANYC | Lions lounge
DECODING INNOVATION PREVIEW
Yonathan Dominitz, Founder, Mindscapes | Ravid Kuperberg,
BECOME AN ASS-KICKING COPYWRITER IN 25
MINUTES
Partner, Mindscapes
Sam Saunders, Chief Creative Officer, Writer, oceanyc
You might think that some people are just more creative than others.
Writers rarely get asked to actually write copy these days, yet every
But it is possible to train yourself to think more creatively. Mindscapes
training manual on the genre talks about writing copy. So what are
has decoded recurring thinking patterns of creativity and developed
the things today’s copywriters really need to know to make sure they
a set of tools tool which you can use to boost your own creative
don’t suck? This session explores the mistakes most writers make and
innovation. This is your chance to super-charge your creative brain.
what to do about them. Learn how to trim the fat without losing the
This session is preview of a more detailed workshop that takes place
gist, understand the difference between an idea, a campaign line and
Thursday 25 and Friday 26 June.
a tagline. If you can’t write to save your life, this session explains the
basics and identifies the landmines. Be amazed as you finally learn to
15:30 – 17:00 | THE BERLIN SCHOOL OF CREATIVE LEADERSHIP
write dialogue and learn the five grammar and punctuation mistakes
| Workshop room
that clients can’t stand!
CROSSOVER COLLABORATION: FOSTERING
CREATIVITY THROUGHOUT CREATIVE BUSINESS
13:30 – 15:00 | MINDSCAPES | Workshop Room
David Slocum, Faculty Director EMBA, Berlin School of Creative
Leadership | Jamshid Alamuti, Managing Director, Berlin School
DECODING INNOVATION - HOW CAN YOU
BOOST INNOVATIVE THINKING?
of Creative Leadership
Yonathan Dominitz, Founder, Mindscapes | Ravid Kuperberg,
How can all areas in creative businesses – account management, data
Partner, Mindscapes
intelligence, planning, procurement, strategy, media and technology,
You might think that some people are just more creative than
as well as traditional creative – better collaborate together and
others. But it is possible to train yourself to think more creatively. By
contribute to fostering creative excellence and growing the bottom
deconstructing the most innovative and creative digital and integrated
line? This 90 minute session will show you!
campaigns, Mindscapes decodes recurring thinking patterns
In this workshop you will:
embedded in these ideas. This session presents some of the most
Identify difficulties in collaboration and problem solving situations
innovative and creative winning ideas, as well as the thinking pattern
Achieve sharper and more systematic understanding of
they represent, and each pattern is translated into a tool which you
collaboration across different agency cultures
Explore proven practices for leading crossover collaboration
can learn from.
In this workshop you will:
Expand your creative scope and learn new ways to approach
creative challenges
Learn practical tools for leading teams when creating new
THURSDAY 25 june
concepts and campaigns
11:30 – 13:00 | THE BERLIN SCHOOL OF CREATIVE LEADERSHIP
into practice
Take part in a live creative challenge which put these new tools
| Workshop room
14:00 – 14:30 | THE (NEXT LEVEL) STORYTELLING ACADEMY |
CROSSOVER COLLABORATION: FOSTERING
CREATIVITY THROUGHOUT CREATIVE BUSINESS
Lions lounge
David Slocum, Faculty Director EMBA, Berlin School of Creative
CANNES LIONS STORYTELLING ROLLOUT
Leadership | Jamshid Alamuti, Managing Director, Berlin School
Mary Lee Copeland, Executive Creative Director, The (next level)
of Creative Leadership
Storytelling Academy
How can all areas in creative businesses – account management, data
The Storytelling Rollout gives a glimpse of storytelling from science, the
intelligence, planning, procurement, strategy, media and technology,
arts, Scandinavia and beyond.The session will showcase storytelling
as well as traditional creative – better collaborate together and
that was used with ingenuity, intrigue and inventiveness, encouraging
contribute to fostering creative excellence and growing the bottom
brands to go beyond simply entertaining to evolving their stories
line? This 90 minute session will show you!
emotionally. At the end, delegates will be given an artefact to help
In this workshop you will:
them reconnect and remember how the storytelling tool was used and
Identify difficulties in collaboration and problem solving situations
Achieve sharper and more systematic understanding of
collaboration across different agency cultures
Explore proven practices for leading crossover collaboration
the emotional journey they were a part of.
WORKSHOPS
12:30 – 13:00 | OCEANYC | Lions Lounge
FRIDAY 26 june
BECOME AN ASS-KICKING COPYWRITER IN 25
MINUTES
11:30 – 13:00 | MINDSCAPES | Workshop Room
Sam Saunders, Chief Creative Officer, Writer, oceanyc
Writers rarely get asked to actually write copy these days, yet every
DECODING INNOVATION - HOW CAN YOU
BOOST INNOVATIVE THINKING?
training manual on the genre talks about writing copy. So what are
Yonathan Dominitz, Founder, Mindscapes | Ravid Kuperberg,
don’t suck? This session explores the mistakes most writers make and
Partner, Mindscapes
what to do about them. Learn how to trim the fat without losing the
You might think that some people are just more creative than
gist, understand the difference between an idea, a campaign line and
others. But it is possible to train yourself to think more creatively. By
a tagline. If you can’t write to save your life, this session explains the
deconstructing the most innovative and creative digital and integrated
basics and identifies the landmines. Be amazed as you finally learn to
campaigns, Mindscapes decodes recurring thinking patterns
write dialogue and learn the five grammar and punctuation mistakes
embedded in these ideas. This session presents some of the most
that clients can’t stand!
the things today’s copywriters really need to know to make sure they
innovative and creative winning ideas, as well as the thinking pattern
they represent, and each pattern is translated into a tool which you
14:00 – 14:30 | THE (NEXT LEVEL) STORYTELLING ACADEMY |
can learn from.
Lions lounge
In this workshop you will:
Expand your creative scope and learn new ways to approach
creative challenges
Learn practical tools for leading teams when creating new concepts
and campaigns
Take part in a live creative challenge which put these new tools
into practice
CANNES LIONS STORYTELLING ROLLOUT
Mary Lee Copeland, Executive Creative Director, The (next level)
Storytelling Academy
The Storytelling Rollout gives a glimpse of storytelling from science, the
arts, Scandinavia and beyond. The session will showcase storytelling
that was used with ingenuity, intrigue and inventiveness, encouraging
brands to go beyond simply entertaining to evolving their stories
emotionally. At the end, delegates will be given an artefact to help
them reconnect and remember
Please note some sessions are repeated, check times for details
how the storytelling tool was used and the emotional journey they
were a part of.
TOURS OF THE WORK
TOURS OF THE WORK
TOURS OF
THE WORK
T
o add an extra dimension to the new-look Exhibition
of The Work, Cannes Lions is launching special Tours
of the Work hosted by creative leaders and members
of the jury. These tour leaders will carefully select
pieces of work to highlight and discuss during the 30 minute
circuit. Commentary is provided via head sets and each tour
will also be accompanied by a Festival representative.
Delegates are invited to register to attend a tour by the
Exhibition area in Level -1 at the dedicated Tours of the Work
help desk. We are only able to accommodate a limited number
on each tour so we will be operating a first come, first served
registration process. There is no charge for delegates.
Each Tour is dedicated to a specific Awards category and will
review shortlisted and winning work. The tours change through
the week and have been designed to highlight the Work that
has been awarded at the previous evening’s awards ceremony.
Each tour guide will select 8 to 10 pieces of work to showcase
as the tour group travels through the exhibition area. This is
an interactive experience, and questions and discussion are
welcome.
The tours run every day from Tuesday 23 June to Friday 26
June at 11:00 and 15:00.
Schedule:
Direct and Promo & Activation - Tuesday
23 June
Press and Outdoor - Wednesday 24 June
PR - Wednesday 24 June
Media - Thursday 25 June
To be confirmed - Friday 26 June
WAKE UP WITH THE ECONOMIST
WAKE UP WITH
THE ECONOMIST
The Clientside:
Meet and mingle
with the world’s
most creative
marketers
L
AUNCH your day at Cannes Lions in style
on the Cannes Lions Beach with breakfast
and the chance to meet leading CMOs
from across the globe.
Creative agencies may lead the way when it
comes to creativity but clients are increasingly
getting in on the action. Things are certainly
becoming a lot more fluid. On one hand, CMOs
are increasingly pushing the creative envelope
and digital technology is opening more and more
channels of communication. While on the other,
relationship tenures are getting shorter and the
Agency of Record payment structure is becoming
only one way of working. In this unsettled world
of opportunity and chaos, now is the time to
understand how the CMO mindset is evolving.
Wake Up With The Economist is a daily panel
and networking event that features three CMOs
from a broad range of industry groups. Together
with Daniel Franklin, Executive Editor at The
Economist and Editor of The World in 2015,
panellists will discuss their own perspectives on
industry issues and examine the true value of
creativity in the challenges they face.
In association with
WAKE UP WITH THE ECONOMIST
MONDAY 22 June
WEDNESDAY 24 June
The Cannes Lions Beach
The Cannes Lions Beach
10:30 – 11:30
10:30 – 11:30
Panellists:
Panellists:
Jonathan Mildenhall
Chief Marketing Officer
Airbnb
Dana Anderson
Senior Vice President & Chief Marketing Officer
Mondelez International
PETE BLACKSHAW
Global Head of Digital & Social Media
Nestlé S.A.
Marc Pritchard
Chief Brand Officer
Proctor & Gamble
BRUCE McCOLL
Chief Marketing Officer
Mars
Soren Hagh
Executive Director Global Marketing
Heineken
TUESDAY 23 June
THURSDAY 25 June
The Cannes Lions Beach
The Cannes Lions Beach
10:30 – 11:30
Panellists:
Gannon Jones
Head of Brand Marketing
Miller Coors LLC
Further panellists to be announced.
Please check the Cannes Lions website and App for most
up-to-date information about this session.
10:30 – 11:30
Full line-up to be announced.
Please check the Cannes Lions website and App for most
up-to-date information about this session.
FRIDAY 26 June
10:30 – 11:30
The Cannes Lions Beach
Panellists:
All Sessions Hosted by:
Daniel Franklin
Executive Editor
The Economist &
Editor
The World in 2015
Matt Biespiel
Senior Director, Global Brand Development
McDonald’s Corporation
Further panellists to be announced.
Please check the Cannes Lions website and App for most
up-to-date information about this session.
SUNDOWNER SESSIONS
SUNDOWNER
SESSIONS
T
here’s so much going on at Cannes
Lions that it’s impossible to see and do
everything. So what better way to catch
up with the day’s events from inside the
Palais than with the new daily Sundowner sessions
on the Cannes Lions Beach?
Open to Festival and Networking Pass holders,
the Sundowner sessions are hosted by Time
Inc. CEO Joe Ripp, with panelists David Davies,
Managing Director of Content at Lions Festivals,
and Rachel Arthur, Global Senior Editor, WGSN.
These thirty minute sessions will cover all of the
action and highlights from the day, including the
key talking points, emerging common themes,
Awards headlines and insider stats, plus a good
look at what is coming up tomorrow.
The Sundowner Sessions
on the Cannes Lions Beach
Sunday 21st June at 5pm
Monday 22nd June at 4pm
Tuesday 23rd June at 5pm
Wednesday 24th June at 5pm
Thursday 25th June at 5pm
In association with