The Magazine of Maine `14

Don McLean’s
DreaM
Bar HarBor’s Best Breakfast Plus aMerican
ISLAND THANKSGIVING PLUS
POPHAM BEACH HORSEBACK
ON
The Magazine of Maine
THE MAGAZINE OF MAINE
Maine’s
THE MAGAZINE OF MAINE
Christmas
september 2012
10prettiest
villages
#7
NOVEMBER 2012
OCTOBER 2012
Inside
Winslow dio
Homer’s Stu
The Race to
Rescue
Baby Seals
Stonington
25 Maine Holiday Celebrations
CABOT COVE: MURDER
CAPITAL OF THE WORLD
THE MAGAZINE OF MAINE
LEAF
SEASON
REASON 19
Standard
Baking Co.
REASON 20
Architecture
at
the
DECEMBER 2012
Cabin
Warm up by the fire
AT THE LAKE
REASONS
50
WE LOVE
PORTLAND
BE ST
OY ST ER
S
IN THE
W O RL D
PAG E 62
plus:
REASON 2
WHY BELFAST IS
MAINE’S COOLEST
LITTLE CITY
Working Wharves
PORTLAND’S HOTTEST
NEW RESTAURANT
THE ENDURING
GENIUS OF E.B. WHITE
+ BRUNSWICK’S BEST NEW RESTAURANT
PLUS! HARVEST ON THE HARBOR Official 2012 Dining Guide Follows p.40
HOW TO BUILD
A BEAUTIFUL HOME
ON A BUDGET
The Magazine of Maine ’14
International
zine
Regional Maga
ardAw
n
tio
cia
so
As
r!
ve
Co
ing
nn
wi
ELEPHANTS IN MAINE: A HISTORY
MAINE’S (UNOFFICIAL) STATE CAR
★ The Magazine of Maine ★
THE MAGAZINE OF MAINE
THE MAGAZINE OF MAINE
APRIL 2013
KATAHDIN
in Winter
Maine
@
Work
How Mainers
Magic
Hour
Our Roomby-Room
Guide
HOME
are Making
Money in 2013
EXCLUSIVE
2013 MAINE
RETIREMENT
GUIDE
kittery’s
best neW pub
Cheer up! The days
are getting longer...
19 BEST COFFEE ROASTERS
HEARTY SOUPS IN FARMINGTON
FUN-LOVING FLYING SQUIRRELS
127 THINGS TO DO THIS SUMMER
RFECT MAINE
YOUR PE
FEBRUARY 2013
JANUARY 2013
Plus
What same-sex marriage
will mean for Maine’s economy. p.30
SUGARLOAF’S MOUNTAINTOP DINING
WILL MAINE LEGALIZE MARIJUANA NOW?
P. 58
THE TRUTH
★ The Magazine of Maine ★
ABOUT
THE
The surprising Maine TV show
1 million people are watching. p.74
★ The Magazine of Maine ★
MAY 2013
for
people
who love
Maine . . .
JUNE 2013
Maine
Vacation
Guide
Can you
guess where
this is? p.8
Beach
Roses
Bold, beautiful, and invasive
+
ISLAND DINING AT NEBO LODGE
THE OTHER APPALACHIAN TRAIL
GUARANTEED PLACE TO SEE A MOOSE
almost
BEST
MARTHA STEWART RUINED MY WEDDING PLUS MAINE’S
NEW BEER
★ The Magazine of Maine ★
137
BEACH’S
NORTH POND HERMIT PLUS YORK
FUN-O-RAMA
+
★ The Magazine of Maine ★
Best
Maine
+
In Search
of Maine at
Gettysburg
4-SEASON FUN IN KINGFIELD
DISCOVER PORTLAND’S SECRET TRAILS
BEST FISH MARKET I N NEW ENGLAND
★ The Magazine of Maine ★
MAINE’S
PRETTIEST DRIVES
[
]
8 EASY
SEAFOOD
RECIPES
P. 82
WHERE TO EAT NOW
OUR EXCLUSIVE
2013 GUIDE
P. 84
rockland lights up at night
★ The Magazine of Maine ★
Maine
Dark
SEPTEMBER 2013
O C T O B E R 201 3
87
P. 70
Camden’s
COLOR
ART SHOWS, PLAYS
& CONCERTS
THIS FALL
P. 142
15 Reasons We Love Maine’s National Park
After
show
P. 64
+
MAINE’S WORLD CUP
THE AMAZING
ART OF KATAHDIN
FARM TO TABLE
IN CAPE ELIZABETH
JULY 2013
Lobster Roll
Luxury Inn
Hidden Beach
Outdoor Concerts
Secret Garden
Island Getaway
of
★ The Magazine of Maine ★
A U G U S T 2 01 3
HOW TO CLIMB
MOUNT KINEO
OF OUR
FAVORITE
THINGS
+
HARPSWELL’S
DOLPHIN MARINA
P. 113
BACK TO THE LAND
IN BROOKSVILLE
P. 100
COLBY’S $100 MILLION
MASTERPIECE
P. 126
THE PENOBSCOT
RIVER REBORN
P. 78
THE WIZARD OF OZ
COMES TO MAINE
P. 112
BOO! MAINE’S
SCARIEST
HAUNTED “HOUSE”
P. 124
+
The Controversy
Over Canadian
Loggers
n o v e m b e r 2 0 13
Acadia’s Starry Sky
Dysart’s Night Owls
Turnpike Trooper
Congdon’s Doughnuts
Maine’s Moon Man
Disappearing Bats
by numbers
the
t h e r e a l m e at a n d p otatoe s f or w h y you shou l d b e a dv e rt i si ng i n d ow n e ast
$121,200
49/51
Total household reader
gender by percentage
“We closely track
our ‘where you
heard about the
show’ sources, and
are excited by the
response we get
from Down East
readers—proof that
our advertising is
reaching the right
audience!”
Janet MitchKO,
Co-Artistic Director,
The Public Theatre
67%
41%
Are College Graduates
Also Hold Advanced Degrees
82%
visit advertisers’ web sites
for more information after
seeing an ad in the Magazine
w
180 Miles
Distance 51% of surveyed
readers will travel for a
weekend get-away
84%
look to
us when
making
travel
plans
“We welcomed
over 1,900
more visitors
. . . confirmation
of Down East's
reach and
pulling power.”
Thomas B. Johnson
Director,
Victoria mansion
9 10
out
of
readers bought goods or
services they saw in Down East
in the past 12 months
w
S!
WINwNn EEaRst won 12
Do
than
In 2013 ards—
­ more g
w
in
a
t
a
A
M
ip
IR
er partic
any oth gazine.
ma
Half
The amount of readers
who keep their magazines to
reference in the future
w
Average value of our readers’
primary residence: $452,000
53%
own more
than 1 home
(71% of which are in Maine)
Readership number sources include: 2011 & 2012 online reader surveys, online analytics, Alliance for Audited Media year-end report, Acxiom demographic overlay data, and mailed reader survey data.
average
household
income
better than
4:1
the Rate at which we
outsell our
competition on
newsstands in Maine
With s
ome o
f our
compe
tito
be as h rs it can
igh as
10:1
2%
Aroostook
County
8%
Oxford, Franklin
& Somerset
counties
7%
Piscataquis &
Penobscot counties
92,250
AVERAGE MONTHLY CIRCULATION
Massachusetts......................... 9,711
New York................................ 4,424
Connecticut............................. 4,127
Pennsylvania.......................... 3,026
New Hampshire........................3,161
The Rest of the U.S. .............. 24,259
International............................. 506
Other Circulation
Verified & Public Place............ 11,160
breakd
ow
i n - s tat e o
nl
y
Androscoggin................................. 1,911
Aroostook.......................................590
Cumberland................................. 7,293
Franklin........................................... 730
Hancock........................................1,978
Kennebec...................................... 2,671
Knox............................................. 2,435
Lincoln......................................... 2,502
Oxford........................................... 1,146
Penobscot.................................... 1,869
Piscataquis...................................... 243
Sagadahoc................................... 1,660
Somerset......................................... 807
Waldo..............................................994
Washington.....................................696
York...............................................4,351
eo
gr
ic
aph
n
Paid Circulation
Maine.................................... 31,876
g
actually
means someone
“PAID circulation
on!”
buy this publicati
to
h
cas
the
wn
plunked do
48%
8%
York, Cumberland,
Androscoggin &
Sagadahoc counties
Hancock &
Washington
counties
27%
Kennebec, Waldo,
Lincoln & Knox
counties
“ Down East readers look to the
magazine for trusted and true advice
— as if we were old friends sitting
down to chat month after month.
We've been there for sixty years,
helping residents and visitors alike
discover Maine over and over again.”
Kathleen Fleury, Editor-in-chief
78% of all our paid circ
ulation is
concentrated in the Nor
th Atlantic states.
(New England, NY, NJ, MD,
DE, PA, & VA)
If you're reading this fine print to figure out where these numbers come from, we thank you. We are audited for your peace of mind. We are open and honest about
our numbers because we have nothing to hide. The "Paid Circulation" figures are based on August 2013 estimates. "Other Circulation" figures are based on the average monthly distribution as reported on the December 2012 Alliance for Audited Media report.
2014 at-a-glance
C a l e n d a r
Special Summer
Camping Planner
nd
ctivities a
Winter A
Wellness
Communiti
es
for All Age
s
+ Special Camping Ad
Section
Docs"
our "Top
+ Includes ey results
peer surv
JAN
FEB
MAR
APR
M AY
JUN
The “Summer Planner”
issue
+ Readers’ Choice
Voting Closes
sue
Garden Is
s’ Choice
+ Reader ens
Voting Op
Spring at La
st!
+ Gallery Se
ction
Best of Maine 2014
Features the Editors’ Picks and
the Readers’ Choice Awards.
+ Gallery Section
J UL
AU G
S ep
Road Trips
+ Gallery Section
Special Dow
n East
60th Annive
rsary Issue
+ Gallery Se
ction
+ Winners' Ci
rcle
OCT
NOV
d ec
ays
r the Holid
Maine fo
Where to Eat Now
inute
-m
n for last
ad sectio iving.
+ Special
g
t
if
g
y
a
holid
TBD
+ Special ad section for
holiday gift giving.
Readership number sources include: 2011 & 2012 online reader surveys, online analytics, Alliance for Audited Media year-end report, and mailed reader survey data.
Home &
Best Maine
Please Note: In November and December, our Good Things from Maine ads and both Market sizes are identified as holiday sections.
Maine’s Top Docs
3,500 of Maine's licensed physicians are
tapped for this important and
informative survey read by health-care
consumers, practitioners and decision
makers in the state of Maine. JANUARY
Camp
A section for Maine
Summer Camps. Ask your
Account Executive about
special pricing. February
living
The ultimate guide to finding
the right community for
young professionals, families
with children, empty nesters,
and retirees. March
Best Of
The readers’ vote, the editors make
their picks, and the Best of Maine
issue is a newsstand favorite!
(Awards reception in late June) JULY
Newsstand
On-Sale Date
January
Nov. 8
Nov. 12
Dec. 24
February
Dec. 10
Dec. 13
Jan. 28
March
Jan. 10
Jan. 15
Feb. 25
April
Feb. 7
Feb. 12
Mar. 25
May
Mar. 14
Mar. 19
Apr. 29
June
Apr. 11
Apr. 16
May 27
July
May 9
May 14
Jun. 24
August
Jun. 13
Jun. 18
Jul. 29
September
Jul. 11
Jul. 16
Aug. 26
2
3
3
4
7
6
October
Aug. 8
Aug. 16
Sep. 23
November
Sep. 12
Sep. 17
Oct. 28
Live Area
7.875" x 10"
December
Oct. 10
Oct. 15
Nov. 25
submitted as a PDF/X-1a file. We are Mac based
and support the entire Adobe Creative Suite.
If sending material for an ad to be created by
Down East, the customer should provide all
text, photos, and other graphics necessary for
the construction of the ad. All raster graphics should be 300 dpi and sized to within 10%
of the final size to be used in layout. All color
should be converted to CMYK. RGB color and
spot inks (Pantone) are not accepted. Please do
not embed ICC profiles in any image. Line-art
scans should be supplied at 1200 dpi and sized
to within 10% of the final size to be used in
layout. Please supply all graphics.
Galleries
From art walks to
gallery shows to
museum exhibits,
showcase it here.
JUN-SEPT
One-Third Page
Vertical: 2.25" x 9.5"
Square: 4.75" x 4.625"
4
One-Half Page
Horizontal Bleed: 8.625" x 5.375"
Horizontal Non-Bleed: 7.25" x 4.625"
5
One-Sixth Page
Vertical: 2.25" x 4.625"
5
Page Trim
8.375" x 10.5"
Technically
speaking, print
ad files should be
3
Available year-round in Market only.
Ads are bundled.
6
One-Quarter Page
Vertical: 3.5" x 4.625"
Available in Market only. Ads are bundled.
7
Good Things From Maine
Preformatted 1/8th page units: 1 image,
50 words of text, 30-character headline (max)
This section is perfect for mail-order, products
that ship well outside of Maine, Internet-friendly
businesses, and start-ups with limited product
offerings.
Supplied ads must be built to the correct size
specifications. Time permitting, we will request
the ad to be resupplied to our specs, otherwise
incorrectly sized ads will be adjusted to best fit
the ad space reserved.
If color is a concern, please supply a SWOP
standard color proof (coated stock and paper
white for publication base) representing the
exact color expected on the final printed job.
Publisher does not assume responsibility for
color ads unaccompanied by an acceptable
commercial-quality color proof.
Send or upload
ad files to www.downeast.com/pub/ and follow
the on-screen instructions. Mail files to: Down
East Production Department, P.O. Box 679,
Camden, ME 04843. Ship files to: Down East
Production Department, 680 Commercial
Street, Rockport, ME 04856.
Food in Maine
Foodies from across the globe descend on
Maine both on and off season...for the
traditional to the creative! From Restaurant
Week to food-related festivals all summer,
food is an draw in Maine Year-Round
2-Page Spread
•
•
Full Page
•
•
2/3 Page
•
1/2 Horizontal
•
1/3 Square
•
1/3 Vertical
•
•
•
1/6 Vertical
1/4 Vertical
HOLIDAY
Anything worth giving this holiday should be
listed here. Pre-formatted catalog-like listings
as well as regular print ad space available.
November/DECEMBER
Market Quarters
Ad Materials
Deadline
Two-Thirds Page
Bleed: 5.4" x 10.75"
Non-Bleed: 4.75" x 9.5"
R e t ail ad v er t isin g O nly
Ad Space
Reservation
2
Market Sixths
R e m e m b e r
Maine Homes
t o
1
Run of Book
D a t e s
Full Page
Bleed: 8.625" x 10.75"
Non-Bleed: 7.25" x 9.5"
R e t ail ad v er t isin g O nly
important
1
•
PROMO:
•
Contact us to inquire
about these opportunities.
Sizes, prices, deadlines,
and availability may differ
from regular media kit.
other media
r o u n d o u t yo u r m a r k e t i n g m i x — a d d o n l i n e a n d V i d e o t o yo u r p r i n t pac k ag e
33,530
13,426
J
Likes as of
Monday 9/16/13 @ 5:02 p.m.
0%
Number of “Likes” that
were purchased through Facebook
advertising. (Yeah, some companies actually do that.)
Average Unique Monthly Visitors to downeast.com
15%
1
of web
visitors are
viewing us
on a mobile
device
w
@MagazineofMaine Have an amazing scenic
Maine photo that should be in Down East?
Send it to [email protected] with
your name, location, and a caption.
3
5
+p
int
Tile: 300 x 100 pixels
Banner: 540 x 150 pixels
Box: 300 x 250 pixels
Skyscraper: 150 x 600 pixels
Leaderboard: 728 x 90 pixels
/m
.com agoma
in
1
2
3
4
5
es t
er
Percentage
of visitors
from the
portland
metro area
w
4
e
28%
2
Readership number sources include: 2011 & 2012 online reader surveys, online analytics, Alliance for Audited Media year-end report, and mailed reader survey data.
10,000,000+( that’s right, 10 million plus )
ad impressions
Commercial Message
• Buy a 15-, 30-, or 45-second brand-oriented
message.
• Messaging should fit with the overall theme of
Maine at Its Best.˝
• Materials should be 1080 x 720 HD video.
• MOV, M4V or Quicktime files are acceptable.
• Programming is updated monthly.
DEMKF13_062813
1. Advertisements are accepted upon the representation that the advertiser and its agency have the
right to publish the contents thereof. In consideration of such publication, the advertiser and its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims
arising out of publication. 2. Contents of all advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or
position commitment at any time without cause. Publisher reserves the right to insert the word “advertisement” above or below any copy. It is the policy of the publisher not to accept advertisements
for tobacco, some alcoholic beverages, some medical products, or anything otherwise not in keeping
with the editorial profile of the magazine. All advertising is subject to review for visual, graphic, and
mechanical quality as well as grammatical correctness and may be edited for clarity. Where color
reproduction is concerned, there will be no restitution for imperfect color matches. 3. Orders specifying space not in conformance with standard units offered will be subject to adjustment to the nearest
size feasible and/or pro-rata billing. 4. Publisher is not responsible for errors in publication-set copy.
5. Positioning of advertisements is at the discretion of the publisher, except where a special-position
order has been accepted and a 10% premium applied. No-other-ad-on-the-page requests are subject
to a 10% position premium. 6. Cancellations are not accepted after the advertising closing date. 7.
In the event that no acceptable copy for reserved space is furnished by the deadline, the publisher
reserves the right to repeat a previous advertisement or, if none exists, to charge no less than 80%
of the booked value for the unused space. 8. Frequency discounts are based on the number of issues
used in a 12-month contract period. 9. For frequency-discount purposes, frequency must be established by written contract and actual performance. Short-rate billing will be issued on cancellation of a
contract or failure to fulfill the contracted schedule. If frequency exceeds the original intent, previous
billings will be adjusted to the lowest earned rate at the completion of the 12-month contract period.
10. Classified insertions do not contribute to earned frequency on non-classified contracts. 11. New
advertisers must prepay their first insertion. Additionally, the publisher requires submission of a completed credit-reference form. (This requirement may be waived for recognized advertising agencies.)
12. Payment is due in full no later than 30 days from printed invoice date. Unpaid accounts are subject
to a late payment finance charge computed at 1 ½% per month (18% annual rate) on any balance
remaining 45 days after the billing date. 13. Should an advertiser’s account be placed for collection,
the advertiser agrees to pay an additional 25% collection charge, and court costs if suit is required.
14. Advertising production materials to be returned should be marked “return requested.” No material
will be returned before the issue is published. Material still on hand may be destroyed after one year.
15. Conditions other than rates are subject to change without notice. 16. Publisher shall not be liable
Your print ad
automatically
reaches our
digital audience.
Contact us M-F 8-5: 800-766-1670
P.O. Box 679, Camden, ME 04843
680 Commercial St., Rockport, ME 04856
254 Commercial St., Suite 104, Portland, ME 04101
[email protected]
for any costs or damages if for any reason it fails to publish an advertisement. The publisher’s liability
for any error will not exceed the cost of space for the advertisement in which the error occurred. 17.
Publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally
liable for such monies as are due to the publisher for advertising that the advertiser and/or its agency
ordered and that was published. 18. Publisher is not liable for delays in delivery and/or non-delivery
in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood,
insurrection, riot, explosion, embargo, strike–whether legal or illegal–labor or material shortage,
transportation interruption of any kind, work slowdown, or any condition beyond the control of the
publisher affecting production or delivery in any manner. 19. In the event of any dispute, advertiser,
agency, and publisher agree that these terms and conditions, and any advertising agreement entered
into by advertiser and/or agency with publisher, shall be interpreted in accordance with the laws of
the state of Maine. 20. Advertiser, agency, and publisher agree to be bound by electronic means both
to these terms and conditions, and to the specifics of any advertising contracts generated by the
publisher. 21. No conditions other than those set forth here and in the Production Guidelines shall be
binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be
bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of the publisher’s terms and conditions, or publisher’s advertising contracts. 22. All advertising
rates are net to Down East Magazine.
��
PRemium Placement options
Contact your
Account Executive
today for pricing
and availability.
��
High-end promotions are
individually quoted and
require more lead time
than the regular magazine
production schedule.
Inserts
Distribute printed brochures, counter cards, menus, and
more by inserting them or tipping them onto your ad in the
magazine. It is a simple yet high-impact approach to getting
prospective customers’ attention.
GateFold
Need more space than a typical 2-page spread? These largeformat ads, because the reader unfolds them, are great for
enhancing engagement with your brand.
belly bands
Direct readers right to your ad inside the magazine with a
printed paper band that wraps around the outside of the
magazine. Great spot to put a response device.
cover tip-ons
Grab the readers’ attention right at the mailbox or checkout
with a custom-designed cover treatment on top of Down
East’s back cover.
polybag inserts (ride-along)
Insert your pre-printed brochure or flat into a plastic polybag
that helps protect subscribers’ copies. (Not available on newsstand copies.)
business reply cards
Make it easy for readers to ask you for more information by
binding in a business reply card next to your ad.
Custom Calendars
Take any one of our signature calendars and add your logo,
custom cover, or other individualizing feature. These make
great corporate gifts.
Options that keep up with
your imagination.
d
ul
Your ad co
be here!
Cover II
Cover III
(Across from Archives)
Cover IV
Page 1
(First page seen when opening the cover)
Page 5 and Page 7
(Across from Table of Contents)
Featured Maine Property
"I'd like to take a moment to express
how staggering the direct response
has been . . . We've had constant
chatter on all fronts and the increase
in traffic to our tasting room — with so
many new faces, and folks from away
mentioning the article prompted a
visit — has been substantial."
Geoff Masland, Oxbow brewing co.
“the best magazine
of Maine EVER!”
Nadine L., Presque isle