History Google`s Niantic Labs Field Trip App

Go-Trippin to the Best Places to Eat, Play, Shop, Explore and More!
Part of the fun of traveling is discovering hidden gems along the way. Those
“little known but awesome” places that make a destination unique.
If you really want to experience the true flavor of any city, then you need an
expert. Someone who can let you in on the “best-kept secrets” of their area! And
who better to ask than a Local Innkeeper?
Our Go Trippin’ contributors share their personal knowledge of cool, out-of-the-ordinary things to do in a variety of cities
throughout the US and Canada that will help you create an itinerary for a trip unlike any other.
Who knows? You might even discover something new in your own backyard!
History
In March of 2013, Lisa Kolb attended the Local U Advanced Session in Baltimore, MD. Bill
Slawski was the Keynote Speaker regarding Google’s Local Patents.
To make a long story short, she introduced herself to Bill after his session, and he asked what
industry she was in. When she shared that Acorn IS supports Bed and Breakfasts, Small Inns
and Boutique Hotels with their internet marketing, he suggested she take a look at Google’s
Niantic Labs new Field Trip App. He indicated that it would be a really great idea for
Innkeepers to be included in this App for people traveling or exploring in their respective
cities.
Acorn IS didn’t know a lot about the Field Trip App at that time, so they began to dig, and
discovered that the App only accepted approved feeds for data into their system. IE:
Field Trip doesn’t accept individual listings. So, creating a Website that could provide
great information about Inns and their areas was conceived, and Go-Trippin was born!
On May 21st, 2013 Acorn IS submitted a Content Inclusion Request to Field Trip to see if
they would be interested in taking Innkeeper’s Content from Go-Trippin into their system.
A month later, on June 25th, 2013, the first Go-Trippin Feed was seen in the Field Trip
App!
Google’s Niantic Labs Field Trip App
Field Trip is a free App that runs in the background on your phone. It’s available both on the App Store for iPhone, and
Google Play for Android.
Note: Go-Trippin data is currently located in the Lifestyle Section of the Field Trip App!
Field Trip uses your phones GEO location, and
will alert you when something of interest is in
your near vicinity. They currently are working
with over 100 different publishing partners to
bring you interesting things to do and see
relating to topics such as architecture, art,
history, food, culture, and so on.
Google +
https://plus.google.com/+FieldTripApp
Facebook
https://www.facebook.com/fieldtripapp
Twitter
https://twitter.com/fieldtripapp
There are Three (3) Types of Data Stored in Go-Trippin
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Go Now!
Happenings
Tips / Deals
Note: A variety of Go-Now Categories are available, as seen below. Additional categories may be added as needed!
Note: Happenings are simply Events that have a start and an End Date!
Note: Tips and Deals are associated with any Go-Now Category Listing or Happening!
Go-Trippin Technical Specifications
Go-Trippin has been designed to support your Inn’s online presence, as it is built strictly to follow Google’s Guidelines. It
focuses on Google’s new direction regarding Authority. Go-Trippin creates an opportunity for the Innkeeper to strengthen
their own Online Authority for their Website placement by publishing listings and articles on an industry related Website.
“Within search results, information tied to verified online profiles will be ranked higher than content
without such verification…the true cost of remaining anonymous, then, might be irrelevance.”
- Eric Schmidt, Google’s Executive Chairman
“We are doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical, it could
be travel, whatever. And trying to makes sure that those rank a little more highly, if you are some sort of authority or a site
that according to the algorithms we think might be a little bit more appropriate for users.”
- Matt Cutts, Google Spokesperson
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Responsive Design
Meets both Desktop (93/100) and Mobile (92/100) Speed Requirements
Multiple Geo-Tagging on All Posts
Rich Snippet / Schema Tag Inclusion
On-Page SEO Uniquely written per page
Publisher Tag Support on Site
Author Tag Support on all Articles (Direct link to Innkeepers G+ Personal Profile)
Unique and Original Content on all Posts
Unique and Original Photography on all Posts
Follows Site Map Requirements
And the List Goes on…
Currently there are Two (2) Ways to Get Involved with Go-Trippin
1) Request an Inn Listing
2) Become a Contributor
Benefits of an Inn Listing
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Get ahead of the curve with the newest cutting edge technology in our industry!
Improve your Website Authority.
Add Tips and Deals for your Inn.
Get Reviews for your Business.
Be Announced on Go-Trippin’s Social Media accounts.
Go-Trippin is currently THE ONLY website in our industry that has the ability to place your Inn Listing on the
Google’s Niantic Labs Field Trip App.
Push notifications to Field Trip Users when they physically are in your area of town.
Participate in Google Field Trip promotions as applicable.
Benefits of Becoming a Contributor
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Includes all the Inn Listing Benefits.
Exclusivity to “own” the rights to post articles for your Inn’s City.
Minimum posting requirements apply. There may be other Inn Listings in your city, but ONLY YOU have
Contributor Exclusivity.
Ability to post articles for any city that does not have an owner.
Featured (1st) Placement of your Inn Listing on your city’s Bed and Breakfast Page.
Featured (1st) Placement of your Inn Listing on your city’s cover Page.
Receive a Contributor Bio with Authorship Tags to your personal G+ Account.
Receive Authorship credit on ALL articles posted.
Use Go-Trippin to create networking opportunities with local businesses for referrals and synergy. Printed
collateral TBD.
Use Go-Trippin as a mobile concierge for your guests.
Access to Certification Videos included in Contributor Pricing.
Certification required for all Contributors.
Any Contributor in good standing has first rights on reclaiming their city for the next 12 months.
Go-Trippin Data is fed to Google’s Field Trip App Daily
Go-Trippin Contributor Map as of July 5, 2013
A few of our Founding Go-Trippin Contributors
Sample Google Field Trip App Snapshops
Field Trip Promotions
As your listing or articles in Go-Trippin become part of Google’s Niantic Labs Field Trip App, promotions provided by Field
Trip may provide you marketing opportunities into the future. For instance, we have a contributor in Seattle. Seattle is a
finalist in the 2013 Field Trip Day. If Seattle is chosen, you KNOW the innkeeper in Seattle who is involved in Go-Trippin /
Google’s Niantic Labs Field Trip will be capitalizing on this activity for her business. We don’t know what’s in store for the
future of Field Trip promotions, but as a Google supported program, we anticipate it’s going to be good!
3rd Party Vendor Relationships
Acorn-IS employs every effort to work on behalf of our Client's best interest when dealing or partnering with any third party
product vendor, including but not limited to Google and Google’s Niantic Lab’s Field Trip App. We are committed to timely
communication when working with any third party vendor. But as is the nature of such a relationship, we cannot guarantee
resolution to any issues, dropped feeds, etc. should they arise.
How to Get your Inn listed on Go-Trippin!
1) Enroll at http://www.go-trippin.com/enroll
2) Sign Online Content Release
3) Sign Acorn IS Contract for Service
4) Pay Yearly Subscription
We’ll get your Go-Trippin account set up so you may key your Inn Data…
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Your Content MUST Be Fresh and Unique. You MAY NOT use canned content from anywhere else on the
web, including your own Website.
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Photography must be 1000 px wide minimum, and must be owned/taken by “You”. It CANNOT be stock
photography.
Questions regarding becoming a Contributor? Email [email protected]
Go-Trippin Screen Shots (Desktop and Mobile)
Go-Trippin White Paper
© Powered by Acorn Internet Services, Inc.
Date: July 10, 2013