exhibitor marketing kit

WESTEConline.com
#westec
E X H I B I TOR M A R K E T I N G K I T
FEATURING
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LINKS TO
WHAT’S INSIDE
•• Banner Ads & Logos
•• Customized Email Campaigns
•• Directory & Manufacturing Engineering®
Magazine Advertising
•• Directory & New Product Information
•• Guest Passes
•• Marketing Checklist
•• Online Exhibitor Directory Upgrades
•• Pre-Registered Attendee List
•• Press Conference Request Form
•• SME Masterfile List
•• Social Media
•• Sponsorship Opportunities
WHAT SEPARATES
SUCCESSFUL EXHIBITS
FROM THE AVERAGE ONES?
Success starts with a well-thought-out plan. And to help you in your planning, we
developed a number of marketing tools you can use to get the most from your
experience at WESTEC.
This Marketing Kit identifies numerous ways for you to promote your exhibit at the
event, reach new prospects, and raise your company’s profile in the media and
industry. Here are some examples:
Free Print and Online
Directory Listings
Free Customized
Email Campaigns
Event
Sponsorships
Mailing List Rental…
And much more
WESTEC is the industry’s premier manufacturing event that attracts the world’s
most successful companies. Your participation adds value to WESTEC and we
are here to help you get the maximum return on your investment.
Welcome to WESTEC!
QUESTIONS?
Please call 800.733.3976 or 313.425.3000 or email us at
[email protected].
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MARKETING: A LITTLE
SELF-PROMOTION, A LOT OF LEADS.
Thousands of participants are expected at WESTEC. To ensure you get the traffic to your booth and
visibility for your brand, make certain you include both pre- and post-show marketing in your plan.
Here’s an outline to help you take advantage of the promotions available to you. You’ll find details for
each in the following pages, or with a simple click.
Take advantage of these promotional tools –
provided at no additional cost:
•• Submit your free listing for the official Event Directory and the
online directory.
•• Submit new product photos and descriptions to be included in the
online directory. These submissions entitle you to a WESTEC New
Product Indicator floor sign for your booth.
•• Distribute complimentary guest passes print and digital
to your customers.
•• Create up to three customized email campaigns using X•Press
Exhibitor Emails, targeting your current customers and top
prospects. Your lists are completely secure. You can customize
your own email copy, upload graphics, and deploy anytime to as
many people as you want.
•• Download the free WESTEC banner ads and logo to include with
Incorporate some of these ideas into your plan:
•• Become an official sponsor to give your company a more prominent role
at WESTEC. Contact Nick Smith at 800.733.3976 or [email protected] to
develop a customized sponsorship to meet your objectives.
•• Upgrade your free listing on the WESTEC website to Silver or Gold level to
provide more comprehensive information and company branding.
•• Place a print advertisement in the Event Directory distributed to
approximately 10,000 attendees the event.
•• Use your advertisement in Manufacturing Engineering® magazine and
other trade publications to gain greater market coverage and alert
readers of your participation in WESTEC. MEDIA KIT
•• Schedule a pre-show mailing about your company’s participation at
WESTEC to your customers and prospects. Rent WESTEC’s
pre-registered attendee list and ask them to stop by your booth.
your booth number and event message on your website and
social media channels.
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UTILIZE PUBLIC RELATIONS AND SOCIAL MEDIA
AS PART OF YOUR PLAN
If you currently use social media platforms, then you know the power they have to connect with targeted audiences. If not, it’s a good time to add it
to your marketing mix. Twitter®, Facebook®, LinkedIn® and others can help keep your audience informed and get up-to-the-minute details about your
participation at WESTEC.
HOW CAN YOU BEST USE SOCIAL MEDIA TO DRIVE TRAFFIC TO YOUR EXHIBIT?
Use Twitter to keep your
followers informed about your
participation in WESTEC. feel
Use #WESTEC or Retweet
@WESTEConline.
Like WESTEC’s Facebook
page and connect with
attendees before and after
the event.
Join our LinkedIn group to
engage attendees and stay
informed.
Use YouTube before,
during and after the event
to capture customer
interviews and product
demonstrations.
•• Send new releases to trade media about products or services you’ll feature at WESTEC.
•• Schedule a press conference at the event if you have new products or technology to debut. Contact Melissa Spraul Binford at
WESTEC’s authorized PR firm, Mozaic Media and Communications, at 213.422.7504 or [email protected] for more
information about holding a press conference.
TRY THIS SIMPLE
WESTEC ACTION PLAN:
Download this handy checklist to help you stay on track with your
WESTEC marketing.
Simple Marketing Plan
DOWNLOAD
90%
of attendees come
to see what’s new.
Nothing attracts attendees like innovation, so be
sure to highlight your newest product or technology
in all your pre-event marketing.
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INCREASE YOUR VISIBILITY
Maximize your investment by using the promotional and advertising opportunities included in your WESTEC exhibitor package. These are easy ways to
attract more attendees to your booth, so don’t pass them up.
Print and Online
Directory Information
Online Exhibitor
Directory
New Product Indicator Draws More
Attention to Your Booth
Submit a current listing for the printed Event
Directory and online exhibitor directory. This
is an important first step to encourage buyers
to seek out your booth at WESTEC.
Buyers attending WESTEC use the online
directory to research companies and plan
their must-see list of exhibitors. This valuable
online directory remains accessible for
nine months after the event for reference
and follow-up. Your online directory listing
includes:
You may submit up to three new product
descriptions and photos to the online
directory and qualify for a New Product
Indicator floor sign for the front of your booth.
Your new product photos may also be used in
WESTEC promotions giving you even greater
exposure.
The WESTEC Event Directory is available to
all attendees at the show and includes:
•• Company Contact Information
•• Company Principals and Representatives
•• Industries Your Company Serves
•• Product Categories
•• Company Contact Information
•• Company Description
•• Company Principals and Representatives
•• New Products
•• Product Categories
•• Social Media Links
•• Website Link
Submit your directory listing and new product
information today. SUBMIT HERE
Note: Only exhibits paid-in-full will be
included in the Directory
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FREE EVENT
This
PASS gives you acces
Floor Demonstrat
s to:
ions • Keynotes •
Education
• Networking Event
s • And So Much
More
WESTECONLINE
.COM
WHAT: The prem
ier manufacturing
event on the West
Coast.
WHEN: September
15..............................
................ 11:00AM
September 16..........
- 6:00PM
....................................
11:00AM - 6:00PM
September 17..........
....................................
10:00AM - 4:00PM
WHERE: Los Ange
les Convention Cente
r, Los Angeles, Califo
WHO: YOU and thous
rnia
ands of other manu
facturing profession
WHY: • See new
als.
products & live demo
nstrations
• Learn from indus
try professionals
• Network with your
peers
Official Media Sponsor
9868 R3.indd 1
2/20/15 2:52 PM
MAKE AN IMPRESSION WITH CUSTOMIZED GUEST PASSES
You will automatically receive a supply of guest passes to distribute to your customers and
prospects. These attention-getting passes can be easily customized and provide free exhibitonly admission for all three days of WESTEC. Include a guest pass in your pre-event mailing as
an incentive to attend the event and visit your booth.
You can download and print additional quantities of the guest invitation or email us to request an
additional supply. Also, use the digital version of guest pass to share in emails, on your website,
and via social media.
DOWNLOAD FREE WEB BANNER ADS AND LOGOS
Promoting your exhibit at WESTEC has never been easier. Just include a WESTEC banner ad
and/or logo on your company website and in your promotional emails.
GET BANNER ADS AND LOGOS
FREE CUSTOMIZED EMAIL CAMPAIGNS
X•Press Exhibitor Emails is free to exhibitors and allows you to send up to three promotional
emails before the event to your company’s prospect list.
Choose from professionally designed email
layouts that showcase your unique message
and include information about the event. There
are multiple templates designed for increasing
booth traffic, promoting products, and building
brand recognition. All templates promote
attendance with event information and links to
registration.
The process is simple:
•• Enter content into form fields
•• Upload graphics
•• Schedule your emails
The system takes care of the rest!
Each email can have a different message and
use a different email format.
The lists that you provide are kept confidential.
No valuable prospect information is shared or
made available to others, including SME. Lists
of different target audiences can be loaded,
reviewed and edited right in the application.
The system, schedule and email layouts
facilitate compliance with the Canadian email
CAN-SPAM act.
X•Press Exhibitor Emails is an easy way to
promote your presence at WESTEC to increase
your traffic and ROI.
To Get Started:
CLICK HERE
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MORE WAYS TO INCREASE
YOUR SUCCESS AT WESTEC
Getting the most from your participation requires a plan that incorporates a mix of marketing initiatives. We have developed
a number of options to make this easier for you. Consider using one or more of these programs to capture more leads and
produce better results at WESTEC.
1
BROUGHT TO YOU BY…
A sponsorship opportunity can raise your company profile and
name recognition while delivering your branded message to
thousands of WESTEC attendees who make or influence buying
decisions. We will collaborate with you to identify a sponsorship
opportunity that works best for your company. The possibilities
are endless, but a couple of examples include brand exposure in
high-traffic areas like registration, or sponsorship of a WESTEC
signature event like one of the keynote presentations.
3
•• Technical Interest
•• Job Title or Function
•• Plant Size
•• State or Zip Code
•• Industry Classification (SIC or NAICS)
To find out more, contact Nick Smith at 800.733.3976, ext. 3166,
or [email protected].
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TALK TO PROSPECTS BEFORE YOUR COMPETITORS DO
If you’re not sending targeted mailings to customers and
prospects before the event you risk missing out on an
opportunity to connect with them while they’re still formulating
their own plans. Buyers act out of their own self-interest. A little
hype is a good thing and now’s the time to remind prospects
how you can help them. You can rent the list of those who have
pre-registered to attend WESTEC so you know they’re qualified
and interested. Order your Pre-Registered Attendee List
CLICK HERE
FIND EVEN MORE PROSPECTS IN THE SME MASTERFILE DATABASE
Enhance your pre-event mailing by including highly qualified leads from
the SME MasterFile list. List rentals can be customized according to:
If you want list counts or have other questions about the
SME MasterFile list contact:
Geffrey Gardner
Reach Marketing
Tel. 845.201.5331
[email protected]
4
RESERVE A PRIVATE MEETING SPACE
Are you interested in hosting a meeting at WESTEC? There are a few room
options available for exhibitors. If you need a small, on-site room to host
private meetings, we have the room for you. To find out more, please call
Lynda Kisell at 800.733.3976, ext. 3106 or [email protected].
REQUEST FORM
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INCREASE YOUR EXPOSURE IN THE WESTEC ONLINE DIRECTORY
All exhibitors receive a free basic listing, but you can upgrade your presence in the WESTEC online directory. By choosing the Silver or Gold
level listings you can enhance the online information available to attendees while reinforcing your brand.
ONLINE LISTING PACKAGES
Company Profile
Update your booth profile with all relevant information and description.
Product Categories
Select product subcategories that prospects are likely to search in order to find you.
New Products
Feature specific product lines that will be introduced at WESTEC. Include descriptions and photos.
Press Release Postings
Highlight what’s happening at your company by posting printable or downloadable press releases for attendees.
Event Specials
Spotlight your deals – discounts, giveaways, sweepstakes, etc. – to keep your booth buzzing throughout the event.
Company Logo
Add your company logo for greater recognition.
Social Media Icons
Enable your fans to find and follow you on various social media networks such as Facebook, Twitter, and LinkedIn.
Videos
Let potential buyers see and hear your story; provide clear demonstrations to prove your product’s success.
Floor Plan Logo
Brand your presence on the floor plan and make your company stand out above the rest.
•• Request more information on these upgrade packages.
Basic
Listing
Free
Silver
Listing
$595
Gold
Listing
$1,295
Max 1,000
Characters
Max 1,500
Characters
Max 2,000
Characters
15 Categories
15 Categories
15 Categories
3 Products
5 Products
10 Products
3 Releases
5 Releases
10 Releases
3 Specials
5 Specials
10 Specials
No
Yes
Yes
Yes
Yes
Yes
No
No
1 Video
No
No
Yes
Click here
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MANUFACTURING ENGINEERING®
MEDIA SALES
REPRESENTATIVES
EASTERN U.S.
Alan Berg
Phone: 732.995.6072
[email protected]
MIDWEST (Detroit)
Dave Sweeney
Phone: 248.540.0300
[email protected]
CENTRAL (Chicago)
Bill Lepke
Phone: 630.497.0183
[email protected]
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EVENT DIRECTORY PACKAGE
Advertise in the September issue of Manufacturing Engineering® magazine and earn a free
ad of equal size in the WESTEC Event Directory. Ask your ME Media Sales Representative
how you can upgrade your Event Directory advertisement to a premium position.
Added Value
Your print advertisement is also included in the mobile app and digital edition of
Manufacturing Engineering magazine. Ask your ME Media Sales Representative how to
enhance and gain additional online visibility.
Custom Booth Videos
Showcase your latest technology and expand your prospects beyond the show. Ask your
ME Media Sales Representative about shooting a custom video at your WESTEC booth.
WESTERN
Paul Semple
Phone: 916.880.5225
[email protected]
CHINA, HONG KONG, TAI-WAN
Bruno Wase-Bailey
Industrial CommunicationsGroup Ltd.
Phone: +86.21.6141.8470
[email protected]
2015 Media Kit
Directory Information
Print Advertising
Website Advertising
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HOW TO GET THE MEDIA TO TAKE NOTICE
Journalists are constantly looking for new and interesting subjects, but less than 10% of exhibitors approach the media because they often overlook
the power of the press. Now’s the time to include them in your marketing plan. Make sure they know about your company and products by distributing
press materials before, during, and after the event.
THERE ARE MANY WAYS YOU CAN REACH THE MEDIA:
•• Send press releases to the media two to three months prior to the show — especially publications planning a special WESTEC issue or feature
story. Briefly emphasize what’s new and how you’re solving customer challenges.
•• Contact the editorial departments at trade media to schedule one-on-one interviews between your top executives and the publications.
•• Schedule a press conference during the event. We can provide assistance with the process to make it more successful.
For questions about media center, please contact Melissa Spraul Binford at 213.422.7504 or [email protected].
SCHEDULE A PRESS CONFERENCE
If your company’s news is of interest to the trade media, why not schedule a press conference during the event? You can host the conference in your
booth, so reporters can see your products up close, or you can use the media center. Press conferences are scheduled on a first-come, first-served
basis, so submit your request.
Complete press conference request form
CLICK HERE
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NEED A SPECIAL TIME FOR
YOUR PRESS CONFERENCE?
You’ll need special clearance to hold a press conference before or after regularly scheduled show hours, but we can help you with this.
Please contact the event/sales office to make arrangements for early or late access.
FOOD AND BEVERAGES FOR
PRESS CONFERENCES
If you plan to provide refreshments for journalists at your press
conference, please contact Taneisha Carr of Levy Restaurants
at the Los Angeles Convention Center. Levy Restaurants has
exclusive rights for all food and beverages served within the
facility. Their phone number is 213.765.4488 or click here for
catering information.
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