exhibitor brochure

WESTEConline.com
#westec
E X H I B I TOR B R O C H U R E
NEW SHOW HOURS
TUESDAY, SEPTEMBER 15TH
10a.m. – 6p.m.
WEDNESDAY, SEPTEMBER 16TH
11a.m. – 7p.m.
THURSDAY, SEPTEMBER 17TH
10a.m. – 3p.m.
WEST COAST
MANUFACTURING
ADVANCES HERE
Among the fastest-growing manufacturing regions in the
U.S., the West Coast is a national hotbed of opportunity for
companies with new products and innovative ideas. The
leading industries include electronics, transportation, medical,
industrial machinery, additive manufacturing, consumer goods
and much more. WESTEC is the event of choice for regional
manufacturers because they know they’ll find the practical
solutions and business-building connections they need. Come
to WESTEC 2015 and connect with this passionate community
of industry leaders.
“This is the best show in Southern California to keep
up with manufacturing technology.”
– Dave Mackenzie, Mahr Federal Inc.
2
RESERVE YOUR
EXHIBIT SPACE
TODAY!
800.733.3976
[email protected]
WESTEConline.com
WEST COAST MANUFACTURERS
WAIT FOR WESTEC
Thousands of people from hundreds of companies are looking for your solutions.
VACCO Industries
Apple
Taylor Guitars
Aluminum Precision Products
Aerojet Rocketdyne
GE Aviation
Solar Turbines
Clark
Moog Kimberly Esterline
Oakley
Nokia
RBC
GKN Aerospace
Zimmer Dental
Alcoa
Fastening
Bearings Dow Hydraulic Systems Systems
Boeing
LISI Aerospace
Metric
Machining
Jet Propulsion Laboratory
Uptime
Electronics Inc.
SpaceX
Northrop Grumman
Honeywell
Lockheed
Martin
Salomon Machine Shop
National Oilwell Varco
Callaway Golf
“California is a big machine tool market. When we’re here, we seem to be able to
contact customers from all major industries: aerospace, defense, etc. WESTEC is a
great place to find all of those people in one place.”
– David Plank, Hurco
3
WHO ATTENDS WESTEC?
Company Owners and Executives
EXHIBIT AT WESTEC
AND MAKE THE
CONNECTIONS
THAT COUNT
Meet more buyers than you would during a month on the road and
position your product or services as a cutting-edge solution.
WESTEC connects you with hard-to-reach decision-makers who
can bring your enterprise to the next level. Manufacturers attend
to find solutions that improve processes, increase quality, raise
profits, and meet customer demands.
FREEWAY TRAFFIC BAD
BOOTH TRAFFIC GOOD
4
WHAT INDUSTRIES DO
THEY SERVE?
Manufacturing Engineering
Aircraft / Aerospace
Manufacturing Production
Automotive / Transportation/ Motorsports
Product Design / Design Engineers
Industrial and Commercial Machinery
R&D Professionals
Consumer Products
Foremen / Supervisors
Medical / Surgical
Quality / Inspection
Defense / Government / Military
Fabricated Metal / Stamping
Electronics / Computers
Energy / Petroleum
WHAT ARE THEY LOOKING FOR?
WHAT IS THEIR BUYING BEHAVIOR?
Advanced Materials Air Systems Assembly & Automation Equipment
CAD/CAM Systems Chucks, Collets & Fixtures Cleaning Systems
Composites
C u t t i n g To o l s
Deburring
D r i l l i n g & Ta p p i n g M a c h i n e s
EDM/ECM
Coolants & Lubricants
& Surface Conditioning
3%
Equipment budgets
that EXCEED
$5,000,000
11%
Equipment budgets
between $500,000
and $5,000,000
75%
INFLUENCE
PURCHASES
65%
DECISION
MAKERS
Electronic Manufacturing Engineering Materials Applications Finishing
Systems
Fl e x i b l e M a n u f a c t u r i n g Sy s t e m s
F o r m i n g & Fa b r i c a t i n g
Grinding/Abrasives Identification Equipment & Systems Laser
Systems Lath es Lean Manufacturing Machi ne Co ntr o ls (NC/CNC/
DNC) Machining Centers Machine Vision Manufacturing Education
Material Handling & Packaging Measurement Systems Metal
Saws
Milling Machines
Pl a s t i c s Pr o c e s s i n g
Product Design & Automation
Punches
Pr e s s Br a k e s & S h e a r s
Quality/Measurement
Systems Rapid/Additive Manufacturing Robotics Safety/Ergonomics
Screw Machines
Stamping
Tu r n i n g & B o r i n g M a c h i n e s
To o l , F i x t u r e & D i e D e s i g n
Wa t e r j e t C u t t i n g
We l d i n g Sy s t e m s
5
WHERE ARE THEY FROM?
MAKE A SALES CALL ON ALL
OF SOUTHERN CALIFORNIA
California is the largest manufacturing market in North America. And two-thirds
of the state’s manufacturing employment – more than 814,000 workers – are in
Southern California. Why wouldn’t you come to WESTEC and meet them face-to-face
1
86
%
WA
OR
CA
of WESTEC
attendees are from
California.
NV
UT
9%
in their backyard?
attend from key
manufacturing states.
This is a region that has experienced growth in high-tech industries and they are looking for
high-tech solutions to keep them competitive. Southern California manufacturers are also
looking for increased productivity – each hour of manufacturing labor today produces twice the
AZ
value it did in 1990.1 WESTEC is your chance to capitalize on pent-up demand for technology
and equipment.
1
TX
California’s Manufacturing Industries: Employment and Competitiveness in the 21st Century, Institute for Applied Economics, Los
Angeles County Economic Development Corporation, 2014
RESERVE YOUR EXHIBIT
SPACE TODAY!
6
800.733.3976
[email protected]
WESTEConline.com
OPPORTUNITY AND INNOVATION ABOUND IN CALIFORNIA
• California is the top-ranking state in the U.S. for manufacturing, with over 25,000 manufacturers and 1.2
million jobs1,2
• Top manufacturing sectors in California include: computer and electronic products, petroleum and coal
products, chemical manufacturing, and food and beverage manufacturing2
• Manufacturing accounts for 87% of California’s exports2
MI
IL
• Since 2003, California manufacturing exports rose 60% faster than the state’s overall economy2
NY
OH
• California’s aerospace industry employs more than 100,000 workers, accounting for 16.5% of the
nation’s aerospace jobs; more than 80% of these workers are employed in Southern California3
1.5%
attend from other
U.S. states.
1.5%
1
2014 Directory of California Manufacturers, Manufacturers’ News, Inc., 2014
2
California Manufacturing Facts, National Association of Manufacturers
1
California’s Manufacturing Industries: Employment and Competitiveness in the 21st Century,
Institute for Applied Economics, Los Angeles County Economic Development Corporation, 2014
attend from Mexico.
2%
attend from other
countries.
“Without WESTEC, we probably wouldn’t [still] be here.
This is where we really introduce the technology to
machine shops. We were so overwhelmed with interest
after our first time here, we expanded our brand.”
– Laird Parry, OMAX Corporation
7
1
MEET CUSTOMERS AND DEVELOP BUSINESS
The manufacturers who attend WESTEC come to find ways to be competitive. They come to connect, innovate, and
TOP 5
REASONS
TO EXHIBIT
AT WESTEC
manufacture. They want to build their businesses, and if you have the solution to their challenges they want to do
business with you.
2
GENERATE SALES LEADS AND NEW CUSTOMERS WHILE PROMOTING YOUR BRAND AND COMPANY
The WESTEC audience is searching for the very latest innovations and have the money to invest – 14% have
equipment budgets that exceed $500,000. Be the one to provide solutions to them and become front-of-mind for
future business.
3
REACH AN AUDIENCE WITH BUYING POWER
The caliber of attendees at WESTEC is unequaled – 75% of attendees influence purchases and nearly 41% are
owners or executives. You will not find a better chance to present your products and services to an audience as
influential as this one.
4
ENGAGE WITH THE INDUSTRY’S BEST
Every level of manufacturing is here. From CEOs to shop floor supervisors. From owners to machinists. From designers to
engineers. They come from every corner of manufacturing and share a common passion for the industry. Meet innovative
partners you won’t see again until 2017.
5
UNRIVALED TALENT AND INNOVATION LIVE HERE
Southern California is booming with innovative ideas and the talent to make them a reality. The leading industries include
electronics, transportation, medical, industrial machinery, aerospace, consumer goods, and more. WESTEC is the event of
choice for West Coast manufacturers – it’s where opportunity meets innovation.
8
New for 2015: Extended Show hours!
JOB SHOP NIGHT (NEW!)
Meet hard-to-reach small and medium job shops. This is a special evening devoted to these
INNOVATION
DRIVING BUSINESS
New programs, more content, and new opportunities bring more of
the right customers and decision makers you want to see!
manufacturers – who are often faced with technology and business decisions for their
companies. Short presentations, celebrity sightings, entertainment, and refreshments will
create a unique opportunity to make connections and develop leads.
ENGAGING EXHIBITS
Make your exhibit one of the most exciting and engaging choices on the floor. There will be
a variety of manufacturing technologies on display and a broad range of interested decision
makers to meet.
PRODUCT PRESENTATIONS
These dynamic, interactive presentations showcase key technologies, are an immersive
“WESTEC provides us with great exposure to the West Coast
manufacturing community. By exhibiting, we are able to meet
a large gathering of attendees, in one place and at one time, to
present our latest innovations, improvements, and solutions.
Attendees have the opportunity to network with our engineers and
sales team, see our machines in action, and have any questions
answered right on the spot. WESTEC does a terrific job at promoting
creativity and innovation and spotlights ground-breaking products
for a wide cross-section of industries.”
– Theresa Napolitano, Chevalier
experience for attendees, and create opportunities for exhibitors to connect.
WESTEC THEATER
Hear technology success stories from leading manufacturers on additive manufacturing,
3D printing, lightweighting, automation, and more. New equipment announcements and
interactive workshops keep WESTEC buyers at the show longer!
KEYNOTES
Manufacturing’s brightest minds and most innovative leaders share how they are moving
the needle forward. Attendees are there to learn and build their
networks – be there to make that connection.
9
EXHIBITOR
BENEFITS
1
MORE TRAFFIC, BETTER OPPORTUNITIES
Show floor activities are designed and promoted to keep
buyers coming back to the exhibit hall again and again.
• Job shop reception
• Theater presentations
• Resource centers
• Networking reception
2
TREAT THEM TO WESTEC
Use your printed and electronic exhibitor guest passes to
invite your partners, prospects, and customers to the event
at no charge.
3
NETWORK AND LEARN
You’re invited to attend the Keynote Presentations as well
as all theater sessions. These presentations are ideal
opportunities to meet potential buyers, as well as gain
insight into the needs of manufacturers.
4
INCREASED ONLINE VISIBILITY
AND ON-SITE EXPOSURE
Attendees can search the online exhibitor listing
by company, keyword, or category to find the types
of products and services they’re looking for
at the show.
At WESTEC, you get more than
just space on the exhibit floor.
These value-added incentives
will help maximize your
investment before, during, and
after the event.
10
5
6
MAKE BOOTH PROMOTION EASY USING OUR TOOLS
• Exhibitor Email Invitations – Send email invitations
to your key customers and prospects.
• Marketing Kit and Exhibitor Manual – Receive all of the tools,
tactics, and information you need to plan a successful booth.
• Banner Ads – Post these on your website with free
registration for customers and prospects.
• Social Media – Promote your products and
participation at WESTEC to your followers and ours.
• New Product Indicator – Put this in front of your booth
to get attention.
ACCESS WESTEC BUYERS BEFORE THE SHOW
Get the names, company affiliations, and addresses of
pre-registered attendees for a one-time, pre-show mailing
for a nominal fee.
TARGET THE AUDIENCE THAT MATTERS
TO YOU THE MOST!
WESTEC’s comprehensive marketing campaign targets
serious, high-quality buyers that translate into on-site and
future sales through:
• Direct Mail
• Email
• Social Media
• Display Advertising • Media Exposure • Website
MEET NEW BUYERS EVERY TIME
You don’t know who you don’t know. 31% of WESTEC’s audience was new in 2013. Can you
afford to miss out on thousands of potential customers by not being there?
BECOME A SPONSOR FOR MAXIMUM IMPACT
Increase your pre-event and on-site visibility, credibility, and brand
awareness among key prospects with a customized event sponsorship. For
more information, contact:
Nick Smith • 800.733.3976 ext. 3166 • [email protected]
EXHIBIT AT
WESTEC AND
FILL YOUR SALES
PIPELINE FOR
THE NEXT TWO
YEARS!
800.733.3976
[email protected]
WESTEConline.com
11
One SME Drive
Dearborn, MI 48128
#westec
WESTEConline.com
Exhibit at WESTEC and position
your company as the solution.
• Showcase your new innovations
• Network with people who share your
passion for manufacturing
• Come face-to-face with influential
decision makers from all levels of the
supply chain
• Connect, innovate, and help them
develop smarter ways to manufacture
RESERVE YOUR
EXHIBIT SPACE
TODAY!
800.733.3976
[email protected]
WESTEConline.com