(ISSD`12) May 31 - June 1, 2012 Sarajevo Bosnia and Herzegovina
Transcription
(ISSD`12) May 31 - June 1, 2012 Sarajevo Bosnia and Herzegovina
i 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Third International Symposium on Sustainable Development (ISSD’12) May 31 - June 1, 2012 Sarajevo Bosnia and Herzegovina Proceedings Volume 2 INFORMATION SYSTEMS AND SUSTAINABILITY Sarajevo - 2012 ii 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo INFORMATION SYSTEMS AND SUSTAINABILITY 3rd International Symposium on Sustainable Development (ISSD2012) May 31 – June 01 Sarajevo, Bosnia & Herzegovina Publisher: International Burch University Editors; Prof.Dr. Meliha HANDZIC Assoc.Prof.Dr. Abdulhamit SUBAŞI Assoc.Prof.Dr. Ali GÖKSU Conference Partners: International Burch University, Sarajevo, Bosnia and Herzegovina Texas A&M University-Commerce, USA Bulent Ecevit University, Zonguldak, Turkey Suleyman Demirel University, Isparta, Turkey Akdeniz University, Antalya, Turkey DTP & Design: Erna Ahmetspahić DTP and Prepress: International Burch University Printed by: International Burch University Circulation: 500 copies Place of Publication: Sarajevo Copyright: International Burch University, 2012 International Burch University Publication No: 17 ISBN 978-9958-834-16-5 Reproduction of this Publication for educational or other non-commercial purposes is authorized without prior permission from the copyright holder. Reproduction for resale or other commercial purposes prohibited without prior written permission of the copyright holder. Disclaimer: While every effort has been made to ensure the accuracy of the information, contained in this publication, International Burch University will not assume liability for writing and any use made of the proceedings, and the presentation of the participating organizations concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. iii 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo ORGANIZERS OF ISSD'12 Conference Partners: International Burch University, Sarajevo, Bosnia and Herzegovina Texas A&M University-Commerce, USA Bulent Ecevit University, Zonguldak, Turkey Suleyman Demirel University, Isparta, Turkey Akdeniz University, Antalya, Turkey Local Organising Committee: Meliha Handzic, Chair Teoman Duman, International Liaison Abdulhamit Subasi, Program Sessions Coordinator Ali Göksu, Program Sessions Coordinator Emina Alickovic, Review Coordinator Natasa Tandir, Review Coordinator Zeynep Kara, Secretary Nadira Sarajlic, Public Relations Officer Kasim Erturk, Treasurer Ibrahim Kinal, Webmaster iv 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo International Scientific Committee Akyildiz Huseyin Altin Ahmet Ay Gurkan Aydemir Muzaffer Bagdigen Muhlis Bayraktaroglu Serkan Cinar Ozer Coskun Ali Develioglu Kazim Digrak Metin Dogan Hulusi Donko Dzenana Duman Mehmet Duman Teoman Duran Burhanettin Durna Ufuk Ekiz Huseyin Emektar Riza Ercisli Sezai Eroglu Abdullah Eruslu Niyazi M. Esiyok Dursun Goksu Ali Gungor Ibrahim Handzic Meliha Inal Emin Ibicioglu Hasan Kalabusic Senada Kalayci Seref Kantarci Kemali Karcioglu Resat Karlik Bekir Kosecik Muhammet Kudabaev Zarylbek I. Musemic Rajfa Oguz Cennet Ozsoy Ismail Padem Huseyin Pinnington Ashley H. Rose Andrew K. Sari Ramazan Schwartz Harvey Sitembolukbasi Saban Slotsve George Subasi Abdulhamit Toksen Erol Tourk Khairy A. Uyar Suleyman Vergil Hasan Witkowski Jaroslaw Suleyman Demirel University Bulent Ecevit University George Washington University Bilecik University Bulent Ecevit University Sakarya University Kahramanmaras Sutcu Imam University Fatih University Akdeniz University Kahramanmaras Sutcu Imam University Akdeniz University Sarajevo University Artvin Coruh University International Burch University Istanbul Sehir University Akdeniz University Sakarya University Robert Morris University Atatürk University Suleyman Demirel University Yalova University Ege University International Burch University Akdeniz University International Burch University Akdeniz University Suleyman Demirel University University of Sarajevo Suleyman Demirel University Akdeniz University Ataturk University Konya-Mevlana University Turgut Ozal University American University of Central Asia University of Sarajevo Selcuk University Fatih University International Burch University The British University in Dubai University of California Middle East Technical University York University Suleyman Demirel University Northern Illinois University International Burch University Ege University Illinois Institute of Technology Akdeniz University Bulent Ecevit University University of Economics v Turkey Turkey USA Turkey Turkey Turkey Turkey Turkey Turkey Turkey Turkey Bosnia and Herzegovina Turkey Bosnia and Herzegovina Turkey Turkey Turkey USA Turkey Turkey Turkey Turkey Bosnia and Herzegovina Turkey Bosnia and Herzegovina Turkey Turkey Bosnia and Herzegovina Turkey Turkey Turkey Turkey Turkey Kirgiz Republic Bosnia and Herzegovina Turkey Turkey Bosnia and Herzegovina UAE USA Turkey Canada Turkey USA Bosnia and Herzegovina Turkey USA Turkey Turkey Poland 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Preface These proceedings contain the papers presented at the Third International Symposium on Sustainable Development (ISSD 2012). The conference was organised by the International Burch University-Sarajevo in partnership with Texas A&M University-Commerce, Suleyman Demirel University-Isparta, Akdeniz University-Anatalya and Bulent Ecevit-Zondulak. It was held in Sarajevo, Bosnia and Herzegovina, from May 30 to June 01, 2012. The aim of the symposium was to bring together a diverse community of researchers and practitioners interested in exploring a wide spectrum of questions that relate to sustainability. It served as a forum for regional and international community to meet, generate and share ideas in the field of theoretical, experimental and applied research. The focus of ISSD 2012 was on “management and technology: issues and challenges”. The conference solicited papers addressing economic, social and environmental aspects of sustainable development. The original research papers submitted to the conference covered a wide variety of topics from six tracks. These tracks included: management and organisations for sustainable development, information systems and sustainability, green technologies and strategies, sustainability finance and accounting, economics of sustainable development and marketing perspective on sustainability. These proceedings contain only research papers that were selected as a result of a review process involving at least two reviewers appointed by the organising committee. In addition to contributed papers, the conference program also included poster sessions and two keynote presentations from the international distinguished researchers: ”Green IS: An Opportunity and Responsibility for Information Systems to Make a Difference”, presented by Associate Professor Helen Hasan, University of Wollongong, Australia “Management and Sustainability”, presented by Professor Hal Langford, Texas A&M UniversityCommerce, USA As editors, we would like to thank everyone who contributed to the content and production of these proceedings, namely, the authors, members of the scientific committee, reviewers and the organisers of the conference who made this conference possible. Meliha Handzic, Abdulhamit Subasi and Ali Goksu Editors vi 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo vii 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo viii 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table of Contents Preface ............................................................................................................................................................................v Table of Contents ............................................................................................................................... ..........................vii Full Papers TRACK 2 OFFLINE SIGNATURE RECOGNITION USING MACHINE LEARNING Mohammad Ikhsan Bin Zakaria, Gunay Karli .............................................................................................................. 1 A CASE STUDY OF PROBIT MODEL ANALYSIS OF FACTORS AFFECTING CONSUMPTION OF PACKED AND UNPACKED MILK IN TURKEY Meral Uzunoz, Yasar Akcay ......................................................................................................................................... 9 INTEGRATION AND SUSTAINABILITY OF TECHNOLOGY-ENHANCED SYSTEMS INTO LEARNING ENVIRONMENT: CANKIRI KARATEKIN UNIVERSITY CASE STUDY Murat Ari, Abdullah Pekel .......................................................................................................................................... 16 H2O PERSISTENCE FRAMEWORK FOR COLUMN ORIENTED DISTRIBUTED (NOSQL) DATABASES Dino Kečo, Dženana Đonko ....................................................................................................................................... 22 THE INVESTIGATION OF OPTIMUM WELDING PARAMETERS IN CONNECTING HIGH ALLOYED X53CRMNNIN219 AND X45CRSI93 STEELS BY FRICTION WELDING Mehmet Uzkut, Bekir Sadık Ünlü, Selim Sarper Yilmaz, Mustafa Akdağ .................................................................. 29 POSITIVE ATTITUDES OF UNDERGRADUATE STUDENTS TOWARD ONLINE SHOPPING Ali Acılar .................................................................................................................................................................... 40 A STUDY ABOUT MOBBING ON STUDENTS, THE RELATIONSHIP BETWEEN THEIR PERSONALITY TRAITS AND MENTAL STATUS Zeki Akinci, Osman Nuri Demirel, Yusuf Yilmaz....................................................................................................... 46 TECHNOLOGIES AIMING TO IMPROVE WORK EFFICIENCY AND SUSTAINABILITY: PERSONNEL TRACKING SYSTEMS Halil Kaygisiz, Abdülkadir Çakir, Eyüp Çaki, Seyit Akpancar .................................................................................. 60 ix 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo SOCIAL ANXIETY AND USAGE OF ONLINE TECHNOLOGICAL COMMUNICATION TOOLS AMONG ADOLESCENTS Bilal Sisman, Sinan Yoruk, Ali Eleren ........................................................................................................................ 67 THE EFFECTS OF MENTORSHIP ON THE SUCCESS OF FIRMS Şevket Yirik, Yusuf Yilmaz, Osman Nuri Demirel, Yıldırım Yilmaz ........................................................................ 75 ANALYSIS OF THE HOTEL PERSONNEL’S CONCEPTIONS OF ORGANIZATIONAL JUSTICE, ORGANIZATIONAL SILENCE, MOBBING, ORGANIZATIONAL COMMITMENT IN TERMS OF DEMOGRAPHIC VARIABLES Şevket Yirik, Yusuf Yilmaz, Osman Nuri Demirel, Yıldırım Yilmaz, Abdullah Akgün, Hasan Kinay ..................... 82 THE IMPACTS OF USING ADDITIONAL TEACHING MATERIALS ON STUDENTS’ PERFORMANCE IN PACKAGE PROGRAM EDUCATION: THE CASE OF FIDELIO AND SEJOUR Hasan Kinay, Abdullah Akgün, Hakan Çetin, Yusuf Yilmaz, Zeki Akinci ................................................................. 95 LEGACY OF TURGUT ÖZAL AND THE SUSTAİNABLE TRANSFORMATİON OF TURKEY WITH AK PARTY GOVERNMENTS Selami Erdoğan , Eray Acar ...................................................................................................................................... 102 AN EVALUATION OF REGIONAL DEVELOPMENT AGENCIES’ ROLES IN REGARD TO SOCIAL SUSTAINABILITY: A DISSCUSSION OF TURKISH DEVELOPMENT AGENCIES’ EXPERIENCE Mustafa Ökmen, Buğra Özer, Vedat Bal ................................................................................................................ ..111 COMPARISON STUDY OF APPROACHES TO MEASURING POVERTY IMPLEMENTING FUZZY SET AND CLASSIC SET USING THE HOUSEHOLD DATA OF TURKEY Alparslan Abdurrahman Basaran, Murat Alper Basaran .......................................................................................... ..117 THE IMPORTANCE OF ERP (ENTERPRISE RESOURCE PLANNING) SOFTWARE AND CHOOSING CRITERIAS FOR BUSINESS Hakan Çetin, Hakan Akar .......................................................................................................................................... 123 DOES PREDEFINED ERP IMPLEMENTATION METHODOLOGY WORK FOR PUBLIC COMPANIES IN TRANSITIONING COUNTRY? Adnan Kraljić, Denis Delismajlović, Tarik Kraljić ................................................................................................... 130 x 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo A CROSS – SECTIONAL ANALYSIS OF ENVIRONMETAL SUSTAINABILITY PRACTICES Uçan Okyay .............................................................................................................................................................. 140 UTILISING INFORMATION SYSTEMS FOR MEASURING IMPACT ON SOCIAL SUSTAINABILITY: SURVEY OF MICROCREDIT ORGANISATIONS IN BOSNIA AND HERZEGOVINA Alica Pandzo, Kemal Taljanovic, Selma Jahic ........................................................................................................... 154 WEB TECHNOLOGIES IN EDUCATION Günay Karli, Miljković Adnan ................................................................................................................................. 168 THE EFFECTS OF AKHISM PRINCIPLES ON TODAY'S BUSINESS LIFE: A CASE IN THE WESTERN MEDITERRANEAN REGION Hilmi Uyar, Hasan Erdoğan ...................................................................................................................................... 176 ANALYSIS OF FACTORS AFFECTING THE LIFE SATISFACTION OF HOUSEHOLD HEADS LIVING IN URBAN AREAS: A CASE OF WEST MEDITERRANEAN REGION Ali Riza Aktas, Burhan Ozkan, Onur Oku ................................................................................................................ 189 ICT INFRASTRUCTURE FOR SUSTAİNABLE SOCİETY: A STORY OF BH TELECOM Dzihad Zlatar, Meliha Handzic ................................................................................................................................. 198 SUSTAINABILITY & EDUCATION - E-LEARNING WEBSITE Aida Bulbul, Mela Hadrović, Emil Knezović, Adi Fišević ....................................................................................... 207 E-GOVERNMENT IN A BOSNIA AND HERZEGOVINA MUNICIPALITY Kursad Ozlen, Edin Smajic, Serife Ozlen ................................................................................................................. 215 AN ASSESSMENT ON EVOLUTION OF REGIONAL DEVELOPMENT CONCEPT Emriye Ulu, S. Umit Kiymalioğlu ............................................................................................................................ 226 BUSINESS INTELLIGENCE SYSTEMS IN BIH Kursad Ozlen, Belma Peskic, Aida Dedovic ............................................................................................................. 236 KM APPLICATIONS in BOSNIAN MANAGERIAL PRACTICES Kursad Ozlen, Zehra Mahmutović, Ensar Mekić, Emina Herić ……………………..……………………………..246 xi 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo E - COMMERCE IN BOSNIA & HERZEGOVINA Serife Ozlen, Merdzana Obralic, Emir Cickusic, Dzenis Ejupi, Emir Dzaferovic .................................................... 259 THE IPARD PROGRAMME IN THE CONTEXT OF EUROPEAN UNION RURAL DEVELOPMENT FUNDS Dilek Memişoğlu, Ayşe Durgun, Sibel Yegül .......................................................................................................... 275 ORGANIZATION OF PETROLEUM EXPORTING COUNTRIES (OPEC) AND ROLE OF SAUDI ARABIA Nađa Dreca ................................................................................................................................................................ 289 COOPERATION AND COMPETITION IN INFORMATION TECHNOLOGY BUSINESS: CASE OF ICT FIRMS IN KONYA M. Atilla Aricioğlu, Deniz Göktaş, Birol Mercan ...................................................................................................... 296 COMPARISON OF LINEAR REGRESSION AND NEURAL NETWORK MODELS FORECASTING TOURIST ARRIVALS TO TURKEY Selcuk Cankurt, Abdulhamit Subasi .......................................................................................................................... 304 INFORMATISATION OF THE JUDICIARY IN BIH: SUCCESS FACTORS Nedim Fisekovic, Meliha Handzic ............................................................................................................................ 311 ADVANCED TECHNIQUES AND APPLICATION OF LEARNING CONTENT MANAGEMENT SYSTEMS IN ENTERPRISES Šemsudin Plojović, Enis Ujkanović, Suad Bećirović, Muzafer Saračević ................................................................. 319 A HYBRID DIGITAL VIDEO WATERMARKING METHOD BASED ON DCT AND DWT Haldun Sarnel, Kadir Ünal ........................................................................................................................................ 327 INVESTIGATION OF SEISMIC PERFORMANCE OF EXISTING BUILDING STRENGTHENED WITH CFRP Ali Demir, Hakan Başaran, Duygu Dönmez Demir .................................................................................................. 335 MEDICAL DECISION SUPPORT SYSTEM FOR DIAGNOSIS OF CARDIOVASCULAR DISEASES USING DWT AND K-NN Emina Alickovic, Abdulhamit Subasi ....................................................................................................................... 345 CLASSIFICATION OF EMG SIGNALS USING DECISION TREE METHODS Selami Keleş, Abdulhamit Subasi ………………………..………………………………………………..……...353 xii 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo STOCK MARKET PRICE INDEX RETURN FORECASTING USING ANN Gunter Senyurt, Abdulhamit Subasi .......................................................................................................................... 366 STOCK MARKET MOVEMENT DIRECTION PREDICTION USING TREE ALGORITHMS Gunter Senyurt, Abdulhamit Subasi .......................................................................................................................... 373 GIS INTEGRATION AND EVOLUTION INTO THE ALBANIAN SYSTEM EDUCATION AND MARKET M. Hysenaj , R. Barjami ............................................................................................................................................ 379 COMMERCIAL WEBSITES EVALUATION Zeid Hazem, Meliha Handzic ................................................................................................................................... 389 A SUGGESTION FOR FORESTRY: ASSIGNING IDLE PUBLIC LANDS TO PRIVATE SECTOR BY PROJECTING AND PROVISIONING Mustafa Durman, Murat Fatih Köymen ..................................................................................................................... 397 AN EMPIRICAL ON KNOWLEDGE SHARING IN LEARNING ORGANIZATIONS IN KUTAHYA, TURKEY Kemal Demirci, Nuray Mercan, Yaşar Aksanyar, Vasfi Kahya, Bayram Alamur .................................................... 403 CIVIL LAW NOTARIES IN BOSNIA AND HERZEGOVINA: ACTORS IN PREVENTIVE JUSTICE Šukrija Bakšić, Esad Oruč ......................................................................................................................................... 412 AN APPLICATION ON DETERMINING OF OPTIMUM LOCAL TRANSPORTING SYSTEM AT ADAPAZARI CITY Kamil Taskin , Fatih Gumus , Ali Akaytay ............................................................................................................... 420 STRUCTURAL ENGINEERING APPLICATIONS OF ARTIFICIAL NEURAL NETWORKS Hakan Başaran, Muhiddin Bağcı .............................................................................................................................. 431 NEURAL-NETWORK APPLICATIONS FOR ANALYSIS OF INFILLED FRAME Muhiddin Bağcı, Hakan Başaran ............................................................................................................................... 444 A CROSS – SECTIONAL ANALYSIS OF ENVIRONMETAL SUSTAINABILITY PRACTICES Murat Toksari , Okyay Uçan ..................................................................................................................................... 453 xiii 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo TRAFFIC ACCIDENT DETECTION BY USING MACHINE LEARNING METHODS Nejdet Dogru, Abdulhamit Subasi ............................................................................................................................ 467 SUSTAINABILITY AND USING INFORMATION TECHNOLOGIES IN DISASTER MANAGAMENT Fatma Neval Genç, Murat Yılmaz ............................................................................................................................ 473 CLASSIFICATION OF EEG SIGNALS FOR EPILEPTIC SEIZURE PREDICTION USING ANN Jasmin Kevric, Abdulhamit Subasi ........................................................................................................................... 490 CLASSIFICATION OF FETAL STATE FROM THE CARDIOTOCOGRAM RECORDINGS USING ANN AND SIMPLE LOGISTIC Hakan Sahin, Abdulhamit Subasi .............................................................................................................................. 498 AN OVERVIEW OF METAL OXIDE SEMICONDUCTING SENSORS IN ELECTRONIC NOSE APPLICATIONS Özgür Örnek1, Bekir Karlık ...................................................................................................................................... 505 COMPARISON OF MACHINE LEARNING ALGORITHMS IN RECOGNATION OF REGULATORY REGION OF DNA Günay Karlı, Şenol Doğan ........................................................................................................................................ 515 THE INTERNATIONAL INSTITUTE FOR SUSTAINABLE DEVELOPMENT (IISD) WEBSITE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT Emir Cickusic, Teo Domuz, Anisa Topalovic, Emir Becirovic ................................................................................ 533 THE IMPORTANCE OF TRAINING AIMED AT BUSINESSES: EDUCATIONAL ACTIVITIES EXECUTED BY THE TURKISH PRIVATE SECTOR Gokhan Ofluoglu , Sibel Buzkan, Sadık Kilic .......................................................................................................... 546 A NEW APPROACH TO MEASURING POVERTY IMPLEMENTING FUZZY SET USING THE HOUSEHOLD DATA OF TURKEY Murat Alper Basaran , Alparslan Abdurrahman Basaran ........................................................................................... 563 THE EFFECT OF INFORMATION TECHNOLOGIES ON PRIVATE SCHOOL WORKERS’ WORK STRESSES Hakan Çetin, Taş Sebahattin ................................................................................................................................... 569 xiv 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo OBSTACLES IN COLLABORATIVE CONSUMPTION WEBSITES’ DEVELOPMENT: A CASE FROM BOSNA AND HERZEGOVINA Merima Bejtagic-Makic , Suncica Hadzidedic .......................................................................................................... 587 SUSTAINABLE DEVELOPMENT FIELD MAPPING: A CASE OF ISSD2012 Zeynep Kara, Meliha Handzic, Nermina Durmic ..................................................................................................... 594 THE RELATIONSHIP BETWEEN CAREER PLANNING AND CULTURE: A RESEARCH ON FRENCH AND TURKISH BUSINESS ADMINISTRATION STUDENTS Kürşat Özdaşli, Pelin Kanten, Seher Derya, Merve Eroğlu, Fatih Cura .................................................................... 600 THE FACTORS DETERMINED TO THE IMPROVEMENT IN THE LEAST DEVELOPED AND DEVELOPING COUNTRIES: TESTING A MODEL Gözde Ergin, Adil Oğuzhan ....................................................................................................................................... 609 xv Offline Signature Recognition Using Machine Learning Mohammad Ikhsan Bin Zakaria, GunayKarli Engineering and Information Technologies, International Burch University, Sarajevo, Bosnia and Herzegovina. E-mails: [email protected], [email protected] Abstract Biometric behavior can be recognized through the signature behavior of a person. It is mostly used for authorization and authentication in legal documentation papers. Signature recognition has two ways of verification, dynamic or online recognition and static or offline recognition. In this paper we use offline recognition to analyze signature images using Artificial Neural Network. We used mark minutia masking as the feature extraction. We proposed offline signature recognition using machine learning with supervised learning algorithm. The aim of using artificial neural network is to automatically find signatures that match to the owners of the signatures. Based on our evaluation, after we compared feed forward backpropagation and other supervised learning network such cascade-forward network, it revealed cascade-forward shown the highest accuracy100 % with low mean square error 0. Keywords: biometric, offline signature, machine learning 1.INTRODUCTION Offline signature recognition is the technique to prevent forgery against security issue on legal documentation papers. In many legal companies they use this system to protect their customers. The process of gathering signature image is done by taking signatures from volunteers to sign on papers for ten times and we take that signatures scan to the computer and format as 200 dpi into gray scale image format. Reducing noisy and mark minutia arethe difficult tasks here, because besides we have to keep the information of signature images as valid as we can. There are few methods that applied offline signature recognition such as signature region of interest using auto cropping [1]. The signature images will be cleaned up from unwanted space or image around signatures. In this method the authors proposed image auto cropping as it is mentioned on image normalization. In [2] they proposed offline signature recognition and verification scheme which is based on extraction of several features including one hybrid set from the input signature and compare them with the already forms. In feature extraction [2] they used Euclidean distances from vertical and horizontal sectioning of signature. In [3] they proposed offline handwritten signature recognition which is trained in low-resolution scanned signature images using learning vector quantization classifier. The accuracy rate [3] was 98% for random test set of 150 handwritten signature images of 10 1 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo persons. Offline signature recognition and verification [4] based on four speed stroke was proposed. In [4] they used stroke angle and stroke speed as feature extraction. This paper is organized into five sessions. The following is an introduction of the topic in this session 1, session 2 describes the proposed method, in session 3 describe signature image preprocessing and feature extraction, in session 4 describes implementation, results. In final session describes conclusion. 2.SIGNATURE IMAGE PREPROCESSING In this paper signature image preprocessing can be done in six steps as follows: (1) Histogram Equalization (2) Fourier Transform (3) Binarization (4) Signature Direction (5) Region of Interest (ROI) Area and (6) Thinning. Thinning image process is one most particular step in this stage, because thinning produces single layer line of signature. Minutia marking stage needs thinning before applying bifurcation skim step. Signature image preprocessing is influenced by the original which was taken using colors pen. Thinning process produces skeleton of signature which has single-pixel image. 2.1. Minutia Marking Feature Extraction During image preprocessing, we include minutia marking as our feature extraction; here the mask digit skimmed all possible digits with 1s and 0s value. We carried out minutia marking to state image bifurcation and decision or termination. In general we have 3x3 matrices, if the central pixel is one and have exactly three one-value neighbors; the central pixel is a ridge branch. If the central pixel is one and has only one-value neighbor, then the central pixel is a ridge ending [5].Using minutia detection on the binary skeleton would be performed by labeling as minutiae pixels which is cross number (CN). Some methods consider the pixels which CN >= 3 correspond to bifurcation as shown in figure 1 (a) or if CN = 2 it correspond to ridge ending[5], [6]. (a) (b) (c) Figure 1: (a) Bifurcation (b) Termination (c) Triple counting branch Figure 1 (c) describes the special case which a genuine branch is triple counted. If both uppermost pixel with value 1 and the rightmost in same 3x3 block has pixel 1, so the two pixels are marked as the braches [6]. All three figures 1 (a), 1 (b) and 1 (c) are filtered using bifurcation template. Ridge thinning signature images are filtered using this bifurcation masking. In [5] discussed about mark minutia extraction. The bifurcation template is used to cover all possible high bit 1s and eliminate 0s bit after thinning process. Basically CN for pixel P in bifurcation template is in [5] and shown in figure 2 CN is estimated using equation (1). 2 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 2: Basic format CN for P (1) Where Pi is the bi-level pixel value in the neighborhood of P with Pi = 0s or 1s and P1 = P9. 3. IMPLEMENTATION AND RESULTS In implementation we used Artificial Neural Network supervised learning to classify signature images that are given in training and we tested to find the match of signatures and the owners. We evaluated the result in testing session. The experimental platform is the Intel dual core T3400 2.10GHz, 4 GB RAM, Windows 7 and the software is MATLAB 7.0.0.199 (R.14). On the first part of training and testing, we experimented feed-forward backpropagation and then followed by other supervised learning network such as Cascadeforward network, Elman Recurrent network and Learning vector quantization. 3.1. Proposed Method The offline signature recognition using machine learning or Artificial Neural Network as proposed method in this study is illustrated in figure 3. Figure 3: Block diagram of proposed method The first step in the proposed method deals with collecting of signatures and scanned them, the second step describes signature image preprocessing in session 2. The third step describes feature extraction, in this step we used minutia marking. The final step describes the signatures classification processing using feed-forward backpropagation, cascade-forward network, Elman recurrent network and learning vector network. One of the sample testing results for each classification neurons are plotted in figure 4. Original or genuine signatures 3 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo were collected from 30 students at International Burch University; each student gave 10 signatures samples. After converting 300 signatures into gray scale format, we divided them into 300 single signature images. The file was analyzed for neuron classification session. The following session describes ANN classification and testing results. 3.2. Feed-forward Backpropagation Network (newff) In this experiment we used feed-forward backpropagation network to calculate mean square error as the measurement for performance on the neural networks. We also consider the influence of training algorithm and transfer function which can change the approximation of recognized signatures. In figure 4 (a) shows the example of testing results. In that testing session we obtained combination of attributes such as number of inputs, hidden layers, training algorithm and transfer function. It was the highest accuracy 66.6667 % and the lowest mse 0.4286. Table 1 shows the attributes training algorithm and transfer function influenced the final result of testing. The biggernumber of hidden layers with different combination of transfer functions, the bigger time it took the machine to analyze. Moreover, number of hidden layer and combination of transfer functions tansig or logsig did not make big changes or differences for accuracy rate. The lower result of mean square error, the higher the rate of accuracy we got. However the results of neural network testing were not precisely matched but we rounded into the nearest integers. After integers are rounded and there were compared with the predicted integers or classes. Table 1 Testing on Feed-forward Backpropagation Networks 4 Input Architecture of NN Training Algorithm Transfer Function MSE Accuracy 10 10-1 traingdm logsig, purelin 0.714 3 61.9048 % 10 10-1 traingdm tansig, purelin 0.571 4 57.1429 % 10 10-1 traingdx tansig, purelin 0.571 4 57.1429 % 10 10-10-1 traingdm tansig, logsig, purelin 0.476 2 66.6667 % 10 10-10-1 traingdx tansig, logsig, purelin 0.476 2 66.6667 % 20 20-10-10-1 traingdm tansig, logsig, logsig, purelin 0.619 0 52.3810 % 20 20-10-10-1 traingdx tansig, logsig, logsig, purelin 0.714 3 66.6667 % 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 20 20-10-10-1 traingdm logsig, tansig, tansig, purelin 0.619 0 52.3810 % 20 20-10-10-1 traingdx logsig, tansig, tansig, purelin 0.428 6 66.6667 % The performance of training is influenced by number of hidden layers, training algorithm, learning methods. Generally,mseis calculated in MATLAB using logic below. In equation (2) it is just additional description of calculating mse using MATLAB. In equation (3), we used the logic to compare between target output and actual output. We calculate the integers in target output that are larger or equal to actual output and converted them into 1s. (2) ; ; (3) 3.3. Cascade-forward Network (newcf) Table 2 shows training and testing using cascade-forward networks, we calculated the mseto find the significant error during our testing. Table 2 Testing Cascade-forward Networks Input Architecture of NN Training Algorith m Transfer Function MSE Accuracy 10 10-1 trainlm logsig, purelin 0.4286 71.4286 % 10 10-1 trainlm tansig, purelin 0.4762 66.6667 % 10 10-1 trainbfg tansig, purelin 0.4286 57.1429 % 10 10-10-1 trainlm tansig, logsig, purelin 0.3810 76.1905 % 10 10-10-1 trainbfg tansig, logsig, purelin 0.5238 61.9048 % 20 20-10-10-1 trainlm tansig, logsig, logsig, purelin 0.0952 90.4762 % 5 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 20 20-10-10-1 trainbfg tansig, logsig, logsig, purelin 0.5238 61.9048 % 20 20-10-10-1 trainbfg logsig, tansig, tansig, purelin 0.4762 52.3810 % 20 20-10-10-1 trainlm logsig, tansig, tansig, purelin 0 100 % Our attributes in table 2 are training algorithm trainlm and trainbfg, where during testing session trainbfg spent more time than trainlm to find output. In final testing we obtained 20 inputs with two hidden layers and tansig as transfer function, we got 100 % matched in accuracy rate and 0 in mse error. Thus we concluded that the lowest mse in this network produced the highest accuracy we got. However, mse does not always affect the changes of accuracy rate or neural network output. It is because the output of neurons is not always precise. As a sample of training and testing, figure 4 (b) shows testing result. Figure 4 (b) shows the testing result with mse 0.4286 and accuracy rate was 71.4286 %. 3.4. Elman Recurrent Network (newelm) The basic structure table in Elman networks is the same as previous networks in feed-forward backpropagation and cascade-forward networks as shows in table 3. Table 3 Testing on Elman Recurrent Network 6 Input Architecture of NN Training Algorithm Transfer Function MSE Accuracy 10 10-1 trainlm logsig, purelin 0.4286 57.1429 % 10 10-1 trainlm tansig, purelin 0.1429 85.7143 % 10 10-1 trainbfg tansig, purelin 0.6190 66.6667 % 10 10-10-1 trainlm tansig, logsig, purelin 0.8095 71.4286 % 10 10-10-1 trainbfg tansig, logsig, purelin 0.4286 71.4286 % 20 20-10-10-1 trainlm tansig, logsig, logsig, purelin 0.7143 57.1429 % 20 20-10-10-1 trainbfg tansig, logsig, logsig, purelin 0.7143 42.8571 % 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 20 20-10-10-1 trainlm logsig, tansig, tansig, purelin 0.0476 95.2381 % 20 20-10-10-1 trainbfg logsig, tansig, tansig, purelin 0.4762 95.2381 % In this experiment the lowest mse is 0.0476 and the highest accuracy is 95.2381 %. From table 3 shows that there are two highest accuracy rates but with difference mse, thus the best output is the one that has lower mse error, even though it has same accuracy and uses same inputs, hidden layer but different training algorithms. Trainlm shows the lowest mse result. As a sample of testing session in this network, figure 4 (c) shows 71.4286 % accuracy and 0.8095 mse. 3.5. Learning Vector Quantization (newlvq) In learning vector quantization, the hidden layer value has to be positive integers so it became limited for us to analyze. Relating to the classes, we provided 21 classes of signatures. We trained 105 signatures and we tested using 21 signatures. In excel file we put addition column as the name of each classes such as class 1 has five 1s, class 2 has five 2s and so on. So here we provided different kind of table which consists only training algorithm, mse and efficiency. Table 4 Training and testing newlvq No. Hidden Neurons Class Percentages Training Algorithm MSE Accuracy 10 .6 .4 learnlv2 0.4286 71.4286 % 20 .6 .4 learnlv2 0.4286 71.4286 % 10 .6 .4 learnlv1 0.4286 71.4286 % 20 .6 .4 learnlv1 0.4286 71.4286 % 10 .8 .2 learnlv2 0.4286 71.4286 % 10 .8 .2 learnlv1 0.4286 71.4286 % Table 4 (d) illustrates combination of learning algorithm, typical of classes and number of hidden neurons. The results show us, there are no significant changes during testing either 7 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo using learnlvq1 or learnlvq2 and hidden neurons. Even though, we combined all possible values. Thus learning vector quantization gave the highest accuracy 71.4286 % with 0.4286 mse. (a) (b) (c) (d) Figure 4: (a) Feed-forward backpropagation, (b) Cascade-forward, (c) Elman Recurrent (d) Learning Vector Quantization 4. CONCLUSION Based on experiments in previous chapter, we can conclude few points which related to the results. The highest accuracy in feed-forward backpropagation testing result was 66.6667 % and the lowest mse in that network was 0.4286. In cascade-forward network testing, the highest accuracy rate was 100 % and the lowest mse in that testing was 0. Moreover, when we tested Elman, the highest accuracy in that testing network was 95.2381 % and mse was 0.0476.On the other hand, learning vector quantization network has some differences in attributes. For instance, we used learnlv1 or learnlv2 as learning algorithm and compet as training algorithm, so we don’t compare this network with other three network algorithms in previous evaluation. The highest accuracy in learning vector quantization was 71.4286 % with 0.4286 mse. Thus cascade forward network was the best fit in this method, because the network produced 0 errors and 100 % accuracy with 20 inputs. REFERENCES Souvola, J. &Pietikainen, M. (2000), Adoptive document image binarization, The Journal of The Pattern Recognition Society, page 225-236. Bhuyan, M., Sarma, K. K., & Das, H. (2010). Signature Recognition and Verification using Hybrid Features and Clustered Artificial Neural Network (ANN). International Journal of Electrical and Computer Engineering. 8 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Khuwaja, G. A. &Laghari, M. S. (2011). Offline Handwritten Signature Recognition. World Academy of Science, Engineering and Technology 59. Basavaraj, L. &Sudhaker Samuel, R.D. (2009). Offline-line Signature Verification and Recognition: An Approach Based on Four Speed Stroke Angle. International Journal of Recent Trends in Engineering, Vol 2. Zhao, F., & Tang, X. (2006). Preprocessing and postprocessing for skeleton-based fingerprint minutiae extraction, Pattern Recognition 40 (2007) 1270 – 1281, The Journal of Pattern Recognition Society. Zhili, W. (2002). Fingerprint Recognition. Unpublished Bachelor’s Thesis, Hong Kong Baptist University. A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey Meral Uzunoz1, Yasar Akcay2 1Gaziosmanpasa University Faculty of Agriculture Department of Agricultural Economics, Turkey 2Gaziosmanpasa University Faculty of Economic and Administrative Sciences Department of Economics, Turkey E-mails: [email protected],[email protected] Abstract This paper focused on the effects of some socio-demographic factors on the decision of the consumer to purchase packed or unpacked milk in Sivas, Turkey. The data were collected from 300 consumers by using face to face survey technique. Binary probit model has been used to analyze the socio-economic factors affecting milk consumption of households. According to empirical results, consumers with higher education and income levels tend to consume packed milk consumption. Also, milk price was affective factor packed and unpacked milk consumption behavior. The majority of consumers reads the contents of packed milk and is affected by safety food in their shopping preferences. Keywords: Milk consumption, Consumer preferences, Binary probit model 9 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.INTRODUCTION Milk is a unique food item that needs to be available in the market without any shortage since it plays a key role in infant feeding and alleviating nutritional poverty in all other age groups. It has been perceived by consumers as an important source of nutrients, especially calcium for good bone and teeth health (Alwis et al. 2009). Therefore, it is advisable to consume an adequate amount of milk and milk products for healthy lifestyle (Hatirli et al. 2004). Increasing population and income, together with the growing popularity of dairy products, particularly among developing country consumers is a key factor behind strong demand in the medium term. Demand continues to be encouraged by the growing influence of retail chains and multinational companies in these countries, which is facilitating improved consumer access to dairy products. The demand for milk and dairy products is expected to remain particularly strong in important developing dairy markets such as North Africa, the Middle East and East Asia, but also in more mature markets such as those in the European Union, the United States and Russia. The rate of growth and per capita consumption of milk and milk products remains significantly different among regions. LDC (Least Developed Countries) consume less than 50 kg per person per year on average, compared with 100 kg per person for developing countries, while the developed regions of North America and Europe consume well in excess of 200 kg per person (in milk equivalent). Such a per capita consumption disparity represents an investment potential and future opportunities for both the domestic and global dairy sectors (OECD/FAO 2011). However, per capita milk consumption in Turkey is low by any comparison due to Turkish people’s consumption patterns, income levels and nutritional habits. Turkey is far behind the European countries and the world in milk consumption (Pazarlioglu et al. 2007). In Turkey, annual per capita milk consumption is 26 lt (WMDA 2011). Per capita milk consumption are 66,9 lt in EU, 90.0 lt in USA, 91.5 lt in Canada, 108.14 lt in Austria, 78.2 lt in New Zeland, 87.2 lt in Russia, 97.0 kg in Sweden, 80.1 lt in Ukrain (AEPDI 2011). Milk is consumed as unpacked fluid milk and packed fluid milk in Turkey. Unpacked fluid milk, also called street milk in Turkey, refers to milk that is produced at farms without any control and packed fluid milk refers to milk produced under fluid milk technology such as pastorization or UHT. Respective shares of milk processing plants in total milk consumption of Turkey are 27% modern dairy factories, 33% for medium sized establishments and dairies, 20% for uncontrolled producers, 20% for producers’ self consumption (Pazarlioglu et al. 2007). The main goal of this study was to determine the effects of some socio-demographic factors on the decision of the consumer to purchase packed or unpacked milk. 2. DATA AND METHODS 2.1. Data The data was obtained by direct interviewing the individual households of 300 residences who live in Sivas province. The survey was conducted in June 2009. The sample size was determined using the Possibility-Sampling Method (Yamane 2001). 10 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo n ( Nt 2 . p.q) (d 2 N t 2 . p.q) where N is the number of households in Sivas province (63153) (TURKSTAT 2009), t is z number is the required confidence interval (for 95 percent confidence interval t = 1.96), p is possibility for an event to occur (the rate of consuming packed milk, 0.5), q is the possibility for an event not to occurring (the rate of not consuming packed milk, 0.5), d is acceptable error rate during sampling (0.0564). 2.2. Methods The probit model is a statistical probability model with two categories in the dependent variable (Liao, 1994). Probit analysis is based on the cumulative normal probability distribution. The binary dependent variable, y, takes on the values of zero and one (Aldrich and Nelson 1984). Binary probit model was employed to the survey data to see the effects of socio-economic and demographic variables on the consumer purchase decision of packed and unpacked milk. In the binary probit model, packed milk preference (PACKMILKPREF) was taken as 1, while unpacked milk as 0. It is assumed that the ith household obtains maximum utility it has packed milk preference rather than unpacked one. The probability pi of choosing any alternative over not choosing it can be expressed as in equation (1), where ɸ variable (Greene 2011). Y i pi= prob t2 1 X xi (2 ) 1 / 2 exp 2 dt ( xi ) (1) The relationship between a specific variable and the outcome of the probability is interpreted by means of the marginal effect, which account for the partial change in the probability. The marginal effect associated with continuous explanatory variables Xk on the probability P(yi=1|X), holding the other variables constant, can be derived as equation 2 (Greene 2011); pi ( xi ) k xik (2) where represents the probability density function of a standard normal variable. The marginal effect on dummy variables should be estimated differently from continuous variables. Discrete changes in the predicted probabilities constitute an alternative to the marginal effect when evaluating the influence of a dummy variable. Such an effect can be derived from equation 3 (Greene 2011). ( x , d 1) ( x , d 0) (3) The definition belong to variables are defined in Table 1. In the study, the variables considered affecting choices of households between preference alternatives are: gender (GEN), age (AGE), education (EDU), professional status (PS), marital status (MS), household size (HS), income (INC), milk consumption (MILKCON), milk price (MILKPRI), 11 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo reason of milk preference (PREFREA) and place of milk buying (MILKPLACE). In earlier studies (Hill and Lynchehaun, 2002; Fuller et al., 2004; Hatirli et al., 2004; Vandermersch and Mathijs, 2004; Peng et al., 2006; Pazarlioglu et al., 2007; Celik et al., 2006; Akbay and Tiryaki, 2008; Alviola and Capps. 2009; Kilic et al., 2009; Tiryaki and Akbay, 2010) properties such as household size, gender, age, education, professional status, marital status, household income, ethnicity, and advertising were studied as exogenous variables. Table 1. Definition of Variables Variables Defination MILKPRE (Milk preference) 1= Packed milk; 0= Unpacked milk GEN (gender) 1= Male; 0= Female AGE (age) 0= 18-25; 1= 26-35; 2= 36-44; 3= 45 or older EDU (Education) 0= Illiterate and primary school graduates; 1= Secondary school graduates; 2= High school graduates; 3= University graduate; 4= Post graduates PS (Professional Status) 1= Employee; 2= Labourer; 3= Self employed; 4= Offprofession; 5= Retired MS (Marital Status) 0= Married; 1= Single; 2= Divorced HS (Household Size) Average household (People/Family) INC (Income) Average monthly (TL/Month/Household) household MILKCON (Milk Consumption) Average monthly (kg/Month/Household) milk MILKPRI (Milk Price) Packed milk price (TL/kg), unpacked milk price (TL/kg) PREFREA Preference) (Reason of size. Number of People income; consumption Milk 0= Price; 1= Trade mark; 2= Taste; 3= Natural, organic 4= hygiene, package MILKPLACE (Place of Milk Buying) 1= home delivery 2= selling point 3= supermarket 4= handsellers 5= local bazaar 6= buying from village In this study, in order to determine the most appropriate model the variables described above, it was made various model experiments and was tested whether statistically significant at 1% significance level or not. As a result, three estimators (EDU, INC, MPRICE) in the probit model were found statistically significant at 1% level. Final model is below; 12 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo MILKPREi = β0 + β1EDUi + β2INCi + β3MILKPRIi + εi 3. RESULTS The male respondents constitute 64.34% of total respondents while female respondents constitute 35,66 % of it. Average age was 38.04. Educational attainment was classified into five categories, illiterate and primary school graduates (14.33%), secondary school graduates (8.33%), high school graduates (39.67%), university graduate (36.67%) and post graduates (2.00%). Average household size was found to be 3,95 people that is lower than the average household size (4.50 people) of Turkey (TURKSTAT 2011). Households earning less than $349 constituted 10 percent of total respondents, households earning between $350 and $1050 (49 percent) and households earning higher than $1051 (41 percent). The survey results illustrate that average annual income of households was found $8003 that was lower than the annual income per capita ($8215) of Turkey (UN 2011). In Sivas, per capita average annual milk consumption is 39.96 kg per capita whereas it is 26 kg in Turkey (WMDA 2011; 8). 71.3% of households preferred packed milk while 28.7% unpacked milk. 41.86% of illiterate and primary school graduates and 82.30% of university graduates consume packed milk. While 73.33% of consumer in low income group consume unpacked milk, 90.24% of consumer in high income group consume packed. 39.54% of households preferred unpacked milk as a priority because of cheaper than packed milk. The most important reasons were quality (28,64%) and hygiene (28.64%) for packed milk choice of consumers. Respondent consumed unpacked milk provided by home delivery (62.79%) and buying from village (16.28%). Households consumed packed milk preferred supermarket (89.09%) and selling point (10.91%). According to the results, consumers made a point of sell-by date (44.09%), taste (36.82%) and brand (9.09%) for packed milk. Table 2 presents results estimated from binary probit model. The model is significant at 1% level of probability. The estimated coefficients and standard errors reveal which factor influence respondents consumption intentions for fresh milk consumption. A statistically significant coefficient suggests that the likelihood of consumption of product will increase/ decrease as the response on the explanatory variable increase/decrease (Borooah 2002). McFadden Pseudo coefficient of determination (R2) was calculated about 0.288. This value represents that variables placed in the model explain high level the probabilities of packed and unpacked milk choice of consumers. Three estimators (EDU, INC, MPRICE) in the probit model were found statistically significant at 1% level. Table 2. Estimates of the binary probit model Variable Coefficient Constant EDU -0.36167 0.29694 13 Std. Error 0.76226 0.12694 z- Statistic Probability -4.745 2.339 0.0000 0.0193 Marginal Effects -1.0164 0.0835 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo INCOME MPRICE Log-likelihood Restricted Log-L Pseudo-R2 x2 (df =11) Significance level Akaike Info Criteria 0.00057 -0.61494 -136.6527 -187.5953 0.288 105.66 0.00022 0.51561 2.548 6.110 0.0108 0.0000 0.0161 -0.0089 0.000 0.991 onsumer’s education level (EDU) was found out an important socio-economic factor for the probabilities of packed and unpacked milk choice of consumers. In estimated model, education level variable was statistically important at significant level 1% and related positively. As educational level increases, tendency to consume rises packed milk and decreases unpacked fluid milk. Educational level might be a good starting point to increase the awareness of consumers concerning fluid milk consumption (Pazarlıoglu et al. 2007). Estimated model results support to this hypothesis. According to the estimated results, household’s income level (INCOME) is one of the factors affecting their packed and unpacked milk consumption behavior. This variable is included in the model because low-income families may consume more unpacked milk when milk prices are lower. There is a positive relationship between packed consumption consumers’ income level and it is statistically significant at the level of 1%. For a household with high income level, the probability of consuming packed milk decreased by only 1.6%. It would emphasize that when income level rised, packed milk consumption increased. This result is a significant and expected. Thus, households preferred unpacked milk (39.54%) as a priority because of cheaper than packed milk. When increased in income level, consumption preferences of households tend to the packed milk. It is a known fact that unpacked milk was unhygienic. Therefore, it is said that households tend to the consumption of unpacked milk because of their economic difficulties. On the other hand, milk price (MPRICE) was determined as other main factors affecting their packed and unpacked milk consumption behavior. Price was the primary reason mentioned in the survey for not purchasing packed fluid milk, as it was perceived as being quite expensive compared to unpacked fluid milk. In average, Turkish consumers have been sensitive to price of foods which they consume (Kilic et al. 2009). This variable found out significant at 1% level and was related negatively. This sign indicated that consumers who were sensitive to price were less likely to consume packed milk. According to the results, implied that consumers preferred price of packed milk are expensive compared to unpacked milk were less likely to consume packed milk. When milk price increased, the probability of packed milk consumption decreased 0,9%. 4. CONCLUSIONS This study focused on the socio-demographic factors influencing milk consumption in Sivas, Turkey. The findings of this study show that consumer’s socio-economic characteristics were affected unpacked and packed milk consumption preferences. According to the results from binary probit model; education, income and milk price are significant and associated with packed and unpacked fluid milk consumption. According to empirical results, consumers 14 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo with higher education and income levels tend to consume packed milk consumption. Also, milk price was affective factor packed and unpacked milk consumption behavior. In the light of the findings, the necessary policies are needed as providing of accessibility to adequate price, healthy, safety food and a mechanism reached to the level of per capita milk consumption in developed countries. Also, on the basis of the results of this study, it would be expected seller’s and companies’ marketing strategies on packed milk by looking at specific consumer preferences. REFERENCES AEPDI (2011). Dairy Situation and Outlook: 2011-2012 (Agricultural Economics and Policy Development Institute) Publication No: 191, ISBN: 978-975-407-326-3, Ankara. Akbay, C. and Tiryaki, G.Y. (2008). Unpacked and Packed Fluid Milk Consumption Patterns and Preferences in Turkey, Agricultural Economics, 38(1), 9-20. Aldrich, J.H. and Nelson. F.D. (1984). Linear Probability, Logit, and Probit Models. Newbury Park, CA: Sage Publications, Inc. Alviola IV,P. and Capps, O, Jr. (2009). Household Demand Analysis of Organic and Conventional Fluid Milk in the United States, Dep.of Agr. Eco.Texas A&M Uni., Res.Report. Alwis, A.E.N., Edirisinghe, J.C. and Athauda, A.M.T.P. (2009). Analysis of Factors Affecting Fresh Milk Consumption Among The Mid-Country Consumers, Tropical Agricultural Research & Extension, 12(2),101-107. Borooah, V.K. (2002). Logit and Probit: Ordered and Multinomial Models. Series Quantitative Applications in the Social Science, No 138, Tousand Okas: Sage Publications. Celik, Y., Bilgic, A., Karlı, B. and Celik, S. (2006). Factors Affecting Milk Consumption Pattern in Southern Anatolian Region: An Application of a Two-stage Econometric Model, Bodenkultur, 57(2), 57-64. FAPRI (2012). World Dairy: 2011 Agricultural Outlook, http://www.fapri.iastate.edu Fuller, F.H., Beghin, J.C. and Rozelle, S. (2004). Urban Demand for Dairy Products in China: Evidence from New Survey Data, Working Paper 04-WP 380, Iowa, USA. Greene, WH (2011). Econometric Analysis, Seventh Edition. Prentice Hall, New Jersey. Hatirli, S.A., Ozkan, B., and Aktas, A.R. (2004). Factor Affecting Fluid Milk Purchasing Sources in Turkey, Food Quality and Preference, 15(6),509-515. Kilic, O., Akbay, C. and Tiryaki, Y. (2009). Factors Affecting Packed and Unpacked Fluid Milk Consumption, Agricultural Economics– Czech, 55(11),557–563. Liao, T.F. (1994). Interpreting Probability Models: Logit, Probit, and Other Generalized Linear Models, Thousand Oaks, Sage Publications, Inc., California, USA. OECD/FAO (2011). OECD-FAO Agricultural Outlook 2011-2020, URL http://dx.doi.org Pazarlioglu, M.V., Miran, B., Ucdogruk, S. and Abay, C. (2007). Using Econometric Modelling to Predict Demand for Fluid and Farm Milk: A Case Study from Turkey, Food Quality and Preference, 18,416–424. Peng,Y., West, G.E. and Wang, C. (2006). Consumer Attitudes and Acceptance of CLAEnriched Dairy Products, Canadian Journal of Agricultural Economics, 54(2006), 663–684. 15 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Tiryaki, G. and Akbay, C. (2010) Consumers’ Fluid Milk Consumption Behaviors in Turkey: An Application of Multinomial Logit Model, Quality and Quantity, 44,87–98. TURKSTAT (2009). Regional Statistics, URL http://tuikapp.tuik.gov.tr TURKSTAT (2011). Turkey’s Statistical Yearbook, 2010. Publication No: 3522, Ankara. WMDA (2011). Dairy and Products Sectoral Report, West Mediterranean Development Agency, http://baka.org.tr/uploads/1303486719SUT-URUNLERi-TURKCE-KATALOG.pdf Yamane, T. (2001). Basic Sampling Methods, Literatur Publishing, Istanbul. UN (2011). World Statistics Pocketbook. URL http://data.un.org/CountryProfile Integration And Sustainability Of Technology-Enhanced Systems Into Learning Environment: Cankiri Karatekin University Case Study Ari Murat1, Pekel Abdullah2 1Cankiri Karatekin University, Chairman of Informatics Department, Cankiri, Turkey 2Marmara University, School of Foreign Languages, Istanbul, Turkey E-mails: [email protected], [email protected] Abstract As a result of the continuous search for global competitiveness through providing the society with high quality education in the light of emerging technologies, Cankiri Karatekin University has embarked on a strategic planning and a pilot study on transition to Distance Education (DE). Providing on-demand training for professional development, lifelong learning, career change aimed at quite varied groups in society, Cankiri Karatekin University sets its sight on maximizing the quality of communication and intellect sharing between academic staff as well as enabling the effective assessment of their academic performance thanks to the integrated e-learning/distance education and corporate communication platform. According to this tested project based model, distance education infrastructure and educational e-materials have been prepared and used as a supplement to formal education. By this means, ensuring students’ and teachers’ readiness is aimed for the success of the future pure distance education programs. The study evaluates the pilot project titled “Integrated Elearning and Teaching Environment” by Cankiri Karatekin University, which was founded in 2007 and strives for developing as a globally competitive academic institution by employing an effective and efficient model in the use of technology in education. The technical background features as well as results of the pilot project have been evaluated and further suggestions have been presented, considering distance education practices in the world in general and, in particular, the potential that Turkish Higher Education and Cankiri Karatekin University carry in the field. Keywords: Distance Education; e-learning; Communication; Teaching Environment 16 Life Long Learning; Institutional 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.INTRODUCTION The biggest difference between an online, virtual classroom and the traditional classroom is the way instruction is delivered. In a traditional classroom, the instructor is the center of learning and information is presented orally or through tangible text. The text can be engaged through active reading activities like highlighting, making notes in margins, and underlining and circling important information. The course material can be discussed in class and whatever questions or arguments arise can be answered and discussed face to face during the class period. In a traditional classroom setting, the teaching and learning happen on a synchronous schedule. Conversely, online instruction occurs asynchronously. The instructor and the learners are separated by time and space. Online courses take advantage of the Internet as a teaching and learning environment; it’s open, distributed, dynamic, globally accessible, filtered, interactive and archival in nature, (Elmore 2008). In online learning, the instructor acts as a guide to the process of learning rather than its director. Dependence on the instructor is reduced and students are empowered to take responsibility for their own learning referred to as Kosak et al. (2004). Text still plays an important role in online learning but now the text can be manipulated, searched, revised and updated and appears in short, and concise chunks, which can be distributed through a wide array of multimedia. Discussion of the text is done through online forums, live chats or e–mail messages. This situation involves references to Maguire (2002). The rapid advancement in Information Technologies has globally influenced the education systems, and the integration of technology into education has increased the inclination towards Distance Education (DE). Online courses are becoming increasingly popular especially with the non–traditional student. The online students tend to be a mid-career adult returning to school. Also, many students see online courses as a more convenient way to go to school (Yang 2010). The trend does not seem to be slowing. In 2007, there was a 12.9 percent growth rate for online enrollments which exceeded the 1.2 percent growth of the overall higher education student population (Zhen 2008). Universities are offering more online courses to meet the demand. It is important to draw attention to two issues. First of all, DE is not a supplement to traditional formal education. Tailor-made hardware, lesson materials and technology-based assessment methodology is employed in DE. Such a system is composed of the latest hardware technology available. Secondly, DE is not a form of instruction that underdeveloped countries use, on the contrary, most developed countries utilize DE systems within formal – informal education system. Newly-formed universities face numerous challenges, on rather limited institutional budget, in competing with the universities that have long educational background. Thus, only the institutions, which appreciate and keep pace with the latest technology, can go beyond the existing frontiers in higher education and elevate their competitiveness. In this study, Cankiri Karatekin University’s DE need analysis has been discussed. Besides, system features and the results of the pilot study titled “Integrating e-Learning-Teaching Environment Project” have been evaluated. It is evident that the system is likely to play a prominent role in determining training systems according to Lifelong Learning practices. 17 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.1. Advances in Distance Education Field in Turkey and the Present Situation In parallel with the competitive global conditions, Turkey has been intensively working on the targets and strategies involving open and distance education in pursue of its targets related to higher education. Beginning with THE RELATIONSHIP BETWEEN BANK LOANS and ECONOMIC GROWTH in TURKEY: 1995-2010 Emre Sezici, Murat Yaman the Open Education System at Anadolu University, the efforts has gained perspective through TUBITAK-BILTEN DE Feasibility Study in 1997, and within this framework Feasibility Analysis of Nation-Wide Distance Education Alternatives study has probed then-current telecommunication infrastructure, needs analysis, alternative models and cost-benefit along with copyrights in DE. As an addition to that, DE Regulations was accepted and The National Committee of Informatics was founded in 1999. Such operation areas as The Regulation of Cross-University Communication and IT-Based Distance Higher Education, provision of lessons delivered via client/server matching between universities, regulation of independent course/program launch with the authorization of YOK, and course crediting are within The National Committee of Informatics’ scope of authority. As the final step, UADMK-TUBA has been founded to provide support for the DE efforts (YOK 2011). Turkey is a dynamic country and has a rather young population with 35 million people under 30 years old. Large portion of the young population are students. According to the recent statistics by The Ministry of National Education (MEB), a total of 14.115.892 students attend various schools and institutions of MEB. Additionally, around 3.180.000 students receive education at more than 170 universities. When calculated, these figures comprise almost 25% of the total population of the country. 1.7 million students take university admission exam every year; however, only 400.000 of these are able to be placed in a higher education program due to the lack of capacity problems (MEB 2011). Countries from the Balkans and Caucasus, Central Asia, Middle East, North and Central Africa demand higher education opportunities from Turkish higher education institutions as these countries are within the regional and cultural sphere of influence of Turkey, which emerges as a center of attraction in terms of education. IT potential has been used effectively in supporting DE. It is preferred and promoted, thus increases its popularity day by day. 2.ÇANKIRI KARATEKIN UNIVERSITY AND DE As of January 2012, there are a total of 176 universities, 108 of which are state universities and 68 which are the ones belong to foundations, in Turkey. As more than 110 of these universities were founded after 1992, they have yet to fully complete their physical or academic development stage. According to Student Selection and Placement Center (OSYM) 2009 statistics, more than 3.180.000 students are within Turkish Higher Education System. While 1.366.000 of these students continue their studies at Open Education Faculty, 1.640.000 students attend state universities and 176.000 students attend private universities. 31 associate degree programs at 14 universities, 1 degree completion program, 3 degree programs at 1 university, and 19 masters programs at 15 universities are available via Distance Education. Around 24.000 students receive education through distance education. Besides, according to OSYM statistics, 111.000 teaching staff are employed within Turkish Higher Education System. 50.000 of these currently work at the underdeveloped universities that were opened in 1992 and after. Academic staff training and academic staff support programs through DE are increasing their popularity as an effective in-service training tool (YOK 2011) 18 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Çankırı Karatekin University (CKU), established in 2007, is rapidly developing with 6 faculties, 4 institutes, 1 college, and 4 vocational schools and serves around 5500 students through 266 academic personnel and 199 administrative staff. CKU appreciates the advantages that DE technologies will bring as an effective tool in competing within higher education sector. As a newly established university, CKU develops its technological infrastructure in order to meet the hardware-related and physical needs. Technological and topological features of the platform used in the pilot application shown in Figure 1 will be presented in the following section. Figure 1: CKU Blended Learning Online Schema 3. APPLICATION OF PILOT PROJECT 3.1 Project Goal Delivering the Integrated Learning-Teaching Environment (ILE) solution that enables the existing Interactive Whiteboard (IWB) and other Learning Toolsets to function as one individual Virtual Learning Environment (VLE) towards University. Our immediate ILE Objectives will transform the existing IWB from its initial stage into an integrated learning-teaching environment for the masses built on a reusable and sustainable learning-teaching framework envisioned by the University. 3.2. Standard ILE Features Included in the following subsection but not limited to Assessment, Lesson Solution, Wiki Solution, Glossary Solution, The Choice Activity, Course Solution, Workshop Solution, and Photo Gallery are existing components within this ILE. Herein, we will briefly elaborate on one of the solutions within the ILE. The overall ILE software and all existing components given below are shown in Figure 2. 19 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 2: ILE Architecture diagram describing the 3 main working groups (stakeholders/executives, teachers, and students) and its integration into the system. 4. INSTRUMENTS, DATA COLLECTION AND ANALYSIS In order to interpret the impact that the ILE had on the students’ learning outcomes, two instruments will be used in this study: 1) the students’ final exam marks in the different courses that same group of students attended during the same academic year by means of data obtained from faculty archive about final exam results, and 2) a twelve item survey, which measures students’ assessment of ILE usefulness based on the instrument developed by Wang (2009). This survey included items relating to student interaction and active learning by means of the ILE system, and based on a five point Likert scale. The scale ranged from “Strongly Disagree” to “Strongly Agree”. Students’ satisfaction total score could range from a very low satisfaction level of 10 to a very high satisfaction level of 50. The data collected via first instrument is going to be analyzed for group comparison using the independent samples t-test for students’ exam outcomes. The statistics assess whether the means of two groups are statistically different from each other in order to be able to compare them. The data will be analyzed further with the SPSS. We hope that, we will get all statistics data at the end of this semester. In this study the first outcomes and system architecture were evaluated without statistics. 5. DISCUSSION We have structured the DE organization in two steps: step one is to transform traditional teaching practices into technology-enabled ones, in order to keep up with modern teaching methodologies in higher education as well as to establish institutional background for future DE practices. There are numerous instances of such approaches which merge traditional classroom practices with the online collaborative work, also called blended-learning or hybrid learning. We have agreed that gradual transition from the traditional practices to the blended learning and further, distance learning phase, is necessary for the successful structuring as well as positive outcomes. Blended courses make good use of advantages both face-to-face and online teaching practices would provide. To illustrate, the students are able to discuss and analyze the topics that were already covered online through digital self-study materials, Q&A sessions, topic forums, self assessment quizzes. Besides, online discussions enabled the students in the way that they could not in classroom environment. As everyone has a say without time or other social pressures, online discussions give many students the opportunity to express themselves more openly compared to the ones done in a regular class. Many students are reluctant to speak in class because of shyness, uncertainty, or language issues. The ability to take their time to compose questions and answers in an online discussion is an advantage to many students, and instructors report much higher participation levels online than in class. Many students tend to avoid contribution in classroom because of introversion, difficulty with oral expression and for some other personal issues. 6. CONCLUSION 20 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Online courses are growing in popularity and demanded particularly by non-traditional students. Even though more and more universities are offering online courses, faculty members are still reluctant to teach online courses. They are concerned about planning and developing the courses, the overall quality of online courses and the lack of credit toward merit, promotion and tenure. Cankiri Karatekin University is a newly formed university and it is yet to complete its physical and academic structure. Thus, CKU aims at setting high standards by integrating technology based systems into its programs, consequently eliminating the drawbacks of the structural weaknesses. With this aim in hand, it prepares its academic background for setting up DE programs by analyzing DE systems and launching pilot projects. There are two components in DE: first one is to have academic staff that possess the required know-how and expertise in using basic IT skills; second one is to create quality and pre-leveled content. Therefore, universities are required to have the necessary academic background and hardware infrastructure regarding these two components. Otherwise, seemingly capable systems can turn into technological waste. CKU has chosen to merge the opportunities that the accumulated know-how in the area brings and its own dynamics in order to create academic and intellectual value. Towards the target set ahead, gradual and proportional growth of the technological and relevant academic prerequisites have been sought for. Therefore, blended-learning practices are intended to form academic and system related basis of the future DE programs by avoiding trial-error programs in distance education and developing the programs that address the specific needs of the target group. In this study, Cankiri Karatekin University’s DE needs analysis has been discussed within DE course development in the world and Turkey and as an alternative solution, an integrated learning and teaching environment platform provided by Birtel as well as Corporate Communication Platform has been piloted as an assisting tool in formal education and its first outputs have been evaluated. Further outputs will be analyzed with SPSS after collecting all the data at the end of semester. The following study will evaluate the statistical data and compare the success and system competence levels of the teachers and students, who are adapted to the distance education system, and those, who have directly started distance education program. Preparation of a survey has been started in order to determine comparable success determining competencies of the teachers and students, who earlier attended distance education programs without probationary period in different universities. ACKNOWLEDGEMENT The installation and maintenance of the platform that constitutes the infrastructure of the distance education system, Softfoundry and Vmeet, has been provided by Birtel Network Technologies free of charge. REFERENCES Elmore, H.W. (2008). Toward objectivity in faculty evaluation. Academe, volume 94 number 3, URL, http://aaup.org/AAUP/pubsres/academe/2008/MJ/ Kosak, L., Manning,D., Dobson, E., Rogerson, L., Cotnam, S., Colaric, S. & McFadden, C., (2004). Prepared to teach online. Perspectives of faculty in the University of North Carolina 21 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo system. Online Journal of Distance Learning Administration, volume 7, number 3. URL, http://www.westga.edu/~distance/ojdla/fall73/kosak73.html Maguire, L.L., (2002). Literature review-Faculty participation in online distance education: Barriers and motivators. Online Journal of Distance Learning Administration, volume 8, number 1, 2002. URL, http://www.westga.edu/~distance/ojdla/spring81/maguire81.html Yang, Y., (2010). Roles of administrators in ensuring the quality of online programs. Knowledge Management & E–Learning, volume 2, number 4, 2010. URL, http://kmeljournal.org/ojs/index.php/online-publication/article/viewArticle/80 Zhen, Garthwait,Y. A. & Pratt, P., (2008). Factors affecting faculty members’ decision to teach or not to teach online in higher education. Online Journal of Distance Learning Administration, Volume 11, number 3. URL, http://www.westga.edu/~distance/ojdla/fall113/zhen113.html Republic of Turkey Ministry of National Education (MEB). URL, http://www.meb.gov.tr/english/indexeng.htm The council of Higher Education (YOK). URL, http://www.yok.gov.tr/en/content/view/527/222/ Garrison, D. R., & Vaughan, N. D., (2008). Blended learning in higher education: framework, principles, and guidelines. San Francisco, CA: Wiley & Sons, Inc. [Holden, J. T. & Westfall, P., (2010). An Instructional Media Selection for Distance Learning-Implications for Blended Learning. United States Distance Learning Association. Wang, W., & Wang, C., (2009). An empirical study of instructor adoption of web-based learning systems. Computers & Education, Vol. 53, No.3, pp. 761-774. H2O persistence framework for column oriented distributed (NoSQL) databases Dino Kečo, Dženana Đonko University of Sarajevo, Faculty of Electrical Engineering Zmaja od Bosne bb, 71000 Sarajevo, Bosnia and Herzegovina E - mails: [email protected], [email protected] Abstract Cloud architectures are most commonly used in cases when large scale data processing is required. Building applications for cloud architectures requires a lot of engineering experience, especially in cases of data persistence. Persistence in cloud architectures is solved using NoSQL database models. In this paper we are working with column oriented NoSQL database model. Main research goal of this paper is building of new persistence framework 22 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo for column oriented NoSQL databases. H2O (HBase to Object) framework is created to resolve problem of mapping objects into rows in column oriented database and to provide effective mechanisms for data retrieval. Main focus of this framework is to support persistence of domain models presented by standard UML language. Current implementation supports storing content into HBase NoSQL database. Core engine of H2O framework is built on top of XPath standard. All mappings between domain model attributes and columns in row are represented using XPaths. These paths are used to transform object into row and vice versa. H2O framework contains component for integration with Hadoop map reduce processing library to simplify writing of Hadoop map reduce parallel programs. We took two hardware platforms of same price. First platform have HBase 0.90.1 and H2O installed and other have installed Oracle 11g and Hibernate framework. We are comparing performance of these two platforms from aspects of retrieval and persistence of objects. Result of our comparison is that NoSQL model is better from aspects of retrieval by primary key but shows lower performances in save operations. Keywords: NoSQL, persistence, distributed, HBase, Hadoop, mapping, framework, UML, map-reduce 1.INTRODUCTION Problem of mapping and persistence of objects in relational database model was open question for about 15 years [1]. This problem is resolved by ORM frameworks like Hibernate. Mapping and persistence of objects into NoSQL database model is even harder to solve because difference between models is much larger. Our work is focused on developing framework which will resolve these two problems. H2O framework is object/row mapping tool that provides user friendly interface to persistence application layer. This interface is developed using DAO (data access object) design pattern. Because NoSQL database model is easy to integrate with map reduce programs, in this paper we present H2O modules which are used for integration with Hadoop map reduce library [5]. Mainly these modules are used to simplify process of creating map reduce jobs. This paper makes the following research contributions: We present model of new persistence framework. We present implementation of H2O framework with support for HBase database. We present modules for integration with Hadoop map reduce library. Section 2 provide more detailed explanation of mapping and persistence problem. In section 3 we present model of H2O framework. Section 4 provides implementation details with focus on main components. We present model and implementation of components used for integration with map reduce library in section 5 and we conclude in section 6. 23 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2. PROBLEM FORMULATION All business applications have domain model which is presented by graph of classes. In most cases these classes are presented using UML modeling language. Main persistence problem is mapping of graph of objects into format suitable for storing. In this case we are mapping graph of objects into key value database storage. ORM problems like granularity, subtypes, identity, data navigation, relation to association, etc. [1] are even harder to solve because data models are much more different. Concepts like inheritance, encapsulation and polymorphism doesn't exist in key value storages and because of that it is necessary to find appropriate replacement for those concepts. What H2O is trying to resolve is illustrated on Fig 1. and model of one solution, based on xpath standard [6], is presented in next section of this paper. Fig 1. Conceptual illustration of mapping problem for key value distributed storages On the left side of Fig 1. we have graph of domain objects, while on the right side we have key value database storage. H2O needs to find best possible way to map data presented like graph of objects into row of key values storage and to keep data consistent in any possible case. 3. FRAMEWORK MODEL In this section we present model of H2O framework and it basic components which are presented on Fig 2. 24 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Fig 2. H2O basic components Entry point component for user of H2O is Session, which provides basic methods (get, create, update and delete) to work with database. Main component of H2O framework is MappingEngine which performs conversion of graph of objects into key value row and vice versa. IndexingEngine is component which provides support for indexing. PersistenceEngine is component which is used for interaction with specific database implementation. In this case we are using HBase persistence engine. IndexingEngine and PersistenceEngine should be implemented by user for specific database and index implementations. MappingEngine, most important and most complicated, component is based on customized xpath standard which is capable to describe additional information about each path in graph of objects. This customization is needed to describe data types (class) of nodes in graph of objects. Problem of subtypes, which is main problem in ORM, is resolved in H2O by creating different mappings for each of subtypes available. Although ORM persistence frameworks have multiple strategies for persistence of subtypes [1] all of them are compatible with each other. Because of that fact in H2O we are supporting just one mapping strategy for subtypes. If there is a need for cycles in domain model that can't be resolved using xpath because xpath is structure driven, which causes infinite loops in mappings. Because of this new component is introduced, SerializationEngine, which uses one of standard serialization frameworks for data serialization. Introduction of serialization enables H2O to handle cycles because serialization frameworks are data driven [7]. Any user of H2O framework can easily implement his own strategy of data serialization by extending interface of SerializationEngine. 4. IMPLEMENTATION In this section, we are presenting API which provide H2O framework for data persistence and data retrieval. As part of this section we present basic comparison of persistence 25 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo performances between H2O/HBase and Hibernate/Oracle databases. For each comparison set we have used same hardware platforms. We have used PowerEdge M805 Dell Blade servers with two Quad Core Xeon processors and 128 GB of RAM memory. For Hibernate/Oracle test we have used two M805 servers connected to Oracle cluster, and for H2O/HBase we have used VM Ware virtualization and created 8 hosts for setting up HBase cluster. Each node had 2 cores and 32 GB of RAM memory. Oracle RAC version 11g is used for setting up Oracle database while HBase 0.90.1 version is used for HBase cluster. Even if there is a big difference between relational and key/value database models, API on DAO layer is same for any database if DAO design pattern is used in application architecture. H2O framework is built for applications which will use DAO design pattern in their architecture. Main advantage of this is that all business application can be modeled using standard modeling languages like UML and persist that model into any type of database. On Fig 3. we present DAO API which is provided by H2O framework for any kind of database implementation. Fig 3. API provided by H2O framework As shown in Fig 3. H2O provides basic CRUD (Create, Read, Update, Delete) operations. We have performed three tests to compare Oracle database and Hibernate as persistence framework and HBase and H2O on the other side. We have performed following tests: Data retrieval by primary key: In this experiment we monitor speed to read one record (record size 2KB) from database by primary key. We performed these tests with different number of records persisted in databases. Results of this tests are presented on Fig 4. As shown on Fig 4. Relational database doesn't scale well when # of records is greater than 64 M. Data persistence with increasing number of objects in graph: In this experiment we monitor speed to persist one record but with variable record size (nodes in graph). Results on Fig 5. shows that HBase/H2O is much slower than relational database, which is caused by MappingEngine. MappingEngine component doesn't have multi-threaded processing and that 26 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo is main reason for slowness. Definitely there is open space for optimization of this component. Data persistence with static number of objects in graph: In this test we are inserting records in database with variable number of records inside database. Results on Fig 6. shows that insert in database is static regarding number of records persisted in database. Fig 4. Data retrieval by primary key Fig 5. Data persistence with increasing number of nodes in domain graph Fig 6. Data persistence with static number of nodes in domain graph 27 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 5. MAP REDUCE INTEGRATION Inspired by the map and reduce primitives present in functional languages, Google proposed the Map Reduce [3] abstraction that enables users to easily develop large-scale distributed applications. Mechanisms of fault tolerance is handled inside of map reduce library by reexecuting failed tasks. In this model, the computation inputs a set of key/value pairs and produces a set of output key/value pairs. The user of the map reduce library expresses computation as two functions: Map and Reduce. Map written by user, takes an input pair and produces a set of intermediate key/value pairs. The map reduce framework then groups together all intermediate values associated with same intermediate values key and passes them to reduce function. The Reduce function, also written by user, accepts intermediate key I and set of values for that key. It merges together these values to form a possibly smaller set of values. H2O framework goes one step more in abstraction over map reduce framework. Custom adapters inside H2O framework enables that value inside key/value pair be a graph of objects. This provides user more flexible and more user friendly interface to work with. This enables faster development of map reduce applications where complexity of persistence and mappings is hidden inside of H2O framework. Because, H2O framework is build to work with Hadoop implementation of map reduce library, adapters for integration, known as H2OInputFormat and H2OOutputFormat are named by Hadoop naming standard. 6. CONCLUSION AND FUTURE WORK H2O is created to solve problem of mapping between graph of domain objects and row in key/value storage. As presented in this paper there is a lot of open space for improvements in MappingEngine component. Also support for other implementations of key/value storages like Cassandra should be implemented. Main reason why H2O is created is to speed up development process by using standard UML modeling techniques and to solve all problems related to persistence. This will enable users to focus on business logic instead of technical details. Integration with Hadoop map reduce library provides easy way to write parallel applications and not even to worry about data persistence. For future we plan to create an open source project from H2O to involve more people into this and to gather new ideas. REFERENCES Christian Bauer and Gavin King (2006.) - Java Persistence with Hibernate Second Edition of Hibernate in Action, Manning, Ming-Yee Iu and Willy Zwaenepeol - HadoopToSQL a MapReduce Query Optimizer, EuroSys (2010), Jeffrey Dean and Sanjay Ghemawat - MapReduce: Simplifed Data Processing on Large Clusters, OSDI (2004), 28 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo HBase web page - hbase.apache.org, Hadoop web page - hadoop.apache.org, Jxpath web page - commons.apache.org/jxpath, JacksonJSON web page - jackson.codehaus.org The investigation of optimum welding parameters in connecting high alloyed X53CrMnNiN219 and X45CrSi93 steels by friction welding Mehmet Uzkut1, Bekirsadik Ünlü, Selimsarper Yilmaz2, Mustafa Akdağ3 1Celal Bayar University, Vocational High School, Department of Machinery, 45400, Turgutlu,Manisa, Turkey 2Celal Bayar University, Vocational High School, Department of Machinery, 45020, Manisa, Turkey 3Gediz University,Faculty of Engineering, Department of Mechanical Engineering, Menemen, Izmir, Turkey E-mails: [email protected], [email protected], [email protected], [email protected] Abstract In this study, different welding parameters are applied to two different steels with high alloys and mechanical and metallographical investigations were performed. Thus, the optimum welding parameters were investigated for these materials and working conditions. 12.30 diameter steel bars made up of 1.4871 (X53CrMnNiN219) & 1.4718 (X45CrSi93) steel were used as experimental material. The material loss increased with increase in friction and rotating pressure. The highest hardness and fracture energy were obtained in B5 group. Keywords: Friction Welding, Welding Parameters, Microstructure. 1. INTRODUCTION Joining has increasingly been used in the material technology because materials having different mechanical properties need to be efficiently joined to increase material’s performance. The most suitable method of joiningtwo different alloyed steel is welding(Anık, 1983). After welding process, the properties of welding zone naturally becomedifferent from the properties of alloyed steels andthis difference maycause someproblems.The use melting welding methods, among many kinds of welding methods, has also increased these 29 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo problems(Yılmaz, 1993). Phase diagrams and properties of joining materials are important factors in determining welding properties (Bargel and Schulze, 1988). Some problems also arise because the materials to be joined are different alloys and some additionalcomponents are needed to effectively join them. Many different zonesappear in connecting zone depending on composition and material properties (Yılmaz, 1993). Deposite remain of the melting welding methods,welding faults of porosity and inside tightens of cooling are the important disadvantages of these methods and they reduce the strength of welding. Therefore,solid statewelding methods are more suitable sincemelting welding faults do not significantly occur there(Tülbentçi and Yılmaz, 1989). Vill(1962) has conducteda study to determine optimum conditions of friction welding parameters. He has determined that friction pressure coming from welding parameters are of great importance,the cycling number of turning component’s sensitivity is the least paramaterand it can be fixed in a wide space depending on the materials used. Moreover,Tyleotehas determined that friction pressure affects the heat of space surface and supplies the required moment.He has also determined that forging pressure and cycling number are the most important parameters (Tylecote, 1968). It can be said that low welding periods have supplied the best welding zone in low carbon steels,which requires applying forging pressure of one second as well as applying high forging pressure (Lucas, 1971). Low welding periods andhigh forging pressure values forma thinner grainular structure for low carbon steels (Duffin and Crossland, 1971).In notch impact test results, better mechanical propertieshave been obtained onhigh cycling numbers between 1200 and 4200 rpm according to other constant parameters (Voinov, 1972). A friction pressure of 30-65 MPa, and a forgingpressure of 75-140 MPamust be applied for low carbon steels and a friction pressure of 70-210 MPaand a forging pressure of 100-420 MPa for medium carbon steels (Welding Handbook, 1980). In another study, Ishibashi et al. (1993) determined that forging pressure value must be appliedtwice as much as that of friction pressure for stainless steels.Ina study on tool steels, it has been advised that the welding temperature and in turn friction pressure should be high enough so that no faults on welding zones will occur(Tanicheva, et al., 1989). Initally, conventional arc welding and then solid state joining methods were applied on welding processes of stainless steels (Gooch et al., 1996). Today, friction welding is one of the solid state joining techniques used widely for stainless steels. Bol’shokov et al.(1972) reported that friction welding on vacuum condition improved mechanical properties of joined materials. With the technological development in the valve manufacturing industry, the exhaust valves of normal and diesel engines are manufactured from two different types of steels. The “handling” parts of exhaust valves are manufactured from 1.4718 (X45CrSi93) steel which is tough, ductile and resistant against wearing due to friction while the “head “parts are manufactured from 1.4871 (X53CrMnNiN219) steel which shows a very good resistance against oxidation, and hot corrosion caused by lead oxide and other burning products. Today, this steel couple is joined by friction welding(Uzkut, 1999). Friction welding is one of the methods which have some considerable share among the other conventional welding methods. The most important parameters in friction welding are friction time, friction pressure, forging time, forging pressure and rotational speed (Uzkut, 1999; Şahin and Akata, 2003). Welding faults in the valve manufacturingmay occur due to thermal and mechanical stresses. Therefore, optimizing welding parameters are essential. The determination of optimum welding parameters and joining zones will minimize these faults on welded parts (Uzkut, 30 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1999). In this study, optimum welding parameters of high alloyed X53CrMnNiN219 and X45CrSi93 steels used in automotive industry were determined by joining friction welding and by doing tensile, notch impact, metallography and microhardness tests. 2. EXPERIMENTAL STUDIES X53CrMnNiN219 (1.4871) and X45CrSi93 (1.4718) high alloyed steels were used in the experiments. Standards of materials are shown in Table 1,chemical composition of materials in Table 2-3,standard measurements of welded tensile samples in Table 4, mechanical properties of materials in Table 5.Rotation number (n) and forging time (t2) werekept constant and friction time (t1), friction pressure (P1), and forging pressure (P2) had different levels. Constant parameters and values for 12.3 mm diameter were determined as follows: Constant parameters and values are as follows: experimental bar diameter is12.3 mm (H9), during welding process,rotation number of spining parts is 3000 rpm, during machining process,rotation number of spining parts is 1500 rpm, friction contact time is 0.4 s, brake delaying time is 0.1 s, forging delaying time is 0.8 s, forging time is 2 s, friction pressure rising time is 1 s, forging pressure rising timeis 1 s, and waiting time at the end of forging time is 1 s. The levels of studied parameters were as follows: friction time (2.70, 3.70, or 4.70 s), friction pressure (138, 207, or 276), and forging pressure (345, 414, or 480 MPa).The specimens subjected to friction pressureof 138 MPa is called group A, and friction pressure of 207 MPa group B, and friction pressure of 276 MPa group C. Tensile test, one of mechanical tests, was carried on by 5 tone capacity universal 1114 model, INSTRON type depending on TS-138 (Turkish Standard). Tensile velocity was taken as 1 mm/min at tensile test. Notch impact test was carried on at 25 0C depending on TS-269. Notch was opened on welding line as standart. Some suitable standart measurements were applied on specimen. 1.4871 materials were etched for 10 s and 1.4718 materials at 3 s by 5 % nital on optical tests. These tests were carried on in CARL ZEISS JENA type optical microscope atDokuzEylül University laboratories (Izmir, Turkey). A 1360 pyramide point Vickers type was used for microhardness tests. Microhardness tests were carriedout at distance of 10 µm to welding and parallel to welding cross-section on this study 80 g load was used for these tests; however, a load from 25 g to 100 gcould be applied on microhardness tester. Microhardness tests were carried out in CARL ZEISS JENA type microhardness tester at DokuzEylül University labaratories. SEM tests were carried out on by using JEOL JXA-733 type at DokuzEylül University laboratories (Izmir, Turkey). Table 1. Standards of materials. Material 31 DIN W.Nr AF NORM BS EURO NORM X53CrMnNiN 219 1,4871 Z52CMN2109 349S52 X53CrMnNiN219 X45CrSi93 1,4718 Z45CSİ10 401S45 X45CrSi8 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 2. Chemical composition of 1.4871 material. Chemical composition (% wt) Material C Si Mn Cr Ni N P S 1.4871(theor ical) 0.480.58 0.30 710 20 22 3.25 4.5 0.38 0.5 Max. 0.050 Max. 0.030 1.4871 (analysis) 0.50 0.27 8.1 9 20.11 3.90 0.4 0.025 0.001 Table 3. Chemical composition of 1.4718 material. Chemical composition (% wt) Material C Si Mn Cr P S 1.4718 (theorical) 0.40 - 0.50 2.70 3.30 0.80 8 - 10 Max. 0.040 Max. 0.030 1.4718 (analysis) 0.42 2.73 0.47 8.71 0.017 0.001 Table 4. Standard measurements of welded tensile samples. h (mm) d0 (mm) d1 (mm) 6 8 25 (l0 = 10 d0) l 0 (mm) l v (mm) l t (mm) 60 66 125 Table 5.Mechanical properties of 1.4871 and 1.4718 materials. Material Diamet er Lengt h 1.4871 (standard) (mm) 12.25812.300 (m) 3.54.0 32 Mechanical properties Circularr Surface y (mm) Roughness Max. 0.03 (m) Max. 0.8 Hardn Tensile ess Strength (HRC Max. ) 40 (MPa) 950-1250 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.4871 (test) 12.28012.290 4.0 0.0050.02 0.3-0.8 37-40 1120 1.4718 (standard) 12.25812.300 3.54.0 Max. 0.03 Max. 0.8 29-35 950-1125 1.4718 (test) 12.28012.290 4.0 0.0050.01 0.6-0.8 29-32 1030 3. RESULTS AND DISCUSSION 3. 1. Mechanical Properties When tensile tests results were examined, mechanical properties of group B were betterthan those of group A or C. The basicrepresentative property of groupB is that friction pressure is 207 MPa. Break out did not occurin welding zone on B4, B5, and B6. Common determining characteristic of this group is that friction pressure (P1) and forging pressure (P2)values were takenconstant whereas friction time is variable on these groups. Yield and tensile strength were similar. As a result, it can be seen that friction time is a determining parameter among these three groups. In determining optimum welding parameters,breaking point in tensile bar, the suitability of post-tensioning yield and tensile strength values for acceptable values of materials and percentage of extent quantity havesignificance.Fractures in 1.4871 materialoccurred out of welding zone in group B5. Yield strength was 854 MPa, tensile strength value was1081 MPa. When notch impact tests results are examined,it has been determined the energy quantities spent to break the samples of group B are more than those of the other two groups and the samples of B5 in group B spent the highest energy quantity. Based on microhardnessresuts,microhardness values did not increase ingroup B5 samples, but microhardness valuessignificantly increased 4 mmaway from centre. The microhardness value was 400 HV in outer cross section for 1.4871 materials,while it was 439 HV in centre. Microhardnesswas 483 HV in the centrewhile it was 439 HV in outer cross section for 1.4718 materials. The cooling was the slowestin the centre of materials. Consequently, element diffusion in materials centretakes much longer time. In addition, movement and mechanical orientationwere alsominimalin the center due to material deformation. Therefore, it is determined that the highest microhardness value is in the center of materials.The variations of microhardness values depending on distant are shown in Fig. 1.The hardnessdistributions were determined by using optical and scanning electron microscope. Fig.1. Variation of hardness of B5 sample in welding zone. 700 P1=207 MPa, P2=414 MPa, t1= 3.70 s 600 400 300 Welding interface 33 Hardness (HV 0.08) 500 200 1.4871 steel 100 0 -300 -200 -100 1.4718 steel 0 Distance from welding centre (μm) 100 200 300 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Total length shortening quantity (mm) Length shortening quantities on post welding and effects of parameters on length shortening are explained by graphics depending on parameter groups in Fig. 2. As seen in figures, variation on length shortenings depending on welding parameters is linear. A significant material loss due to burning occurs in 1.4718 materialson friction welding joints. Total material loss reaches the highest values in the parameter groups having the highest friction time. When we regard all these criteria; A9, B3, B5, B6, B8, B9, C4, C7 and C8, parameter groups differ from other groups according to the length shortening quantities. Efficient length shortening quantities can notbe obtained for 2.7 s friction time. By increasing friction pressure and forging pressure values it is determined that there is much more material loss in the groupssubjected to4.7 s friction time. Length shortening quantities could not be obtained at low friction time in group B samples. In the light of these results, group B5 can be considered ideal for length shortening. 16 14 12 P1=138 MPa 10 P1=207 MPa 8 P1=276 MPa 6 4 2 0 300 350 400 450 500 Forging pressure (MPa) Fig.2. Quantities of total length shortening depending on friction pressure for varry friction time (P2= 414 MPa). In joining A6061 alloy and SUS304 stainless steel by friction welding, it has been observed that high forging pressures affect the joining strength positively and tensile strength of notched samples increaseswith forging pressure and maximum effectiveness of joining is seen as 87-93 %percent (Ochi etal., 1996). In another study, energy absorption of normalized welding joining is rather more than a normalized one, and energy transition temperature has been determined at about 24 0C at normalized welding joining. This temperature is harmonious with temperature on fracture surface. Crack proceeding strength of normalized welding joining is higherthan that of a normalized one. Impact bending strength of normalized welding joining is almost the same as hot processed metal (Kato et al., 1996). Şahin et al.(1996)conducted tensile and microhardness tests, heat and SEM studiesin welding zone to determine heat affected zone (HAZ)metalurgical variations on Al-Al, Al-Steel, and steel-steel using different parameters of friction welding.They reported that welding parameters significantly affected yield, tensile and fracture strength and HAZ zone near the Al was wider on Al-steel joinings. Preperation measures of welding joining must be taken as 34 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1-10 mm per welding joining by considering length shorteningduring surface preperationin welded joints (Anık, 1983). Ogawa et al.(1993)reported high material lossin friction welding of S45C steel, so it has to be examinedfor its economical impact. In this study, low hardness thin grained ferrite, and pearlite layer occured on HAZ. Slope of hardness distribution on joining zone has been determined to be low at wider space. Şahin(2005)determined optimum welding parameters as follows: friction time (4 s), friction pressure (110 MPa) and tensile strength (600 MPa) on high-speed steel (HSS-S6) and medium carbon steel (AISI 1040). He determined hardness of welding zone as 700 HV. Şahin(2007) determined that optimum welding parameters as friction time 9 s, friction pressure 60 MPa and tensile strength 800 MPa on stainless steel (AISI 304). He determined hardness of welding zone as 200 HV. In these studies, the tensile strength of the joints increased with the friction time and pressure, and it raised a maximum, but it decreased for more friction time and pressure (Şahin, 2005; Şahin, 2007). Ateş et al. (2003) determined friction time as 6 s, friction pressure 70 MPa, and tensile strength 850 MPa on MA 956 ironbased superalloy. They determined hardness of welding zone as 700 HV. In this study, tensile strength increased with forging pressure and with friction pressure up to a certain value in HAZ. Özdemir(2005) and Özdemir et al. (2007)determined that hardness of welding zone as about 1000 HV on AISI 304 and AISI 4340 steel.In these studies, for excellent welding parameters “the friction time was held as short as possible, while the rotational speed, friction and forging pressure was chosen as high as possible. Satyanarayana et al.(2005)determined that hardness of welding zone as about 270 HV, and notch tensile strength 690 MPa on AISI 304 and AISI 430 steel.The differences in our results and those of other previous studies may be attributed to the fact that their materials and welding parameters were different from ours. 3. 2. Microstructure Properties When microstructure results are examined, it has been observed that friction time does not cause any noticeable differences in inner microstructure due to low friction pressure ingroup A samples. Heat affected zone (HAZ) is observed to be thicker ingroup C samples. These zones are seen to be much wider especially in the groups, belonging to the values of increasing forging pressure and friction time. Mechanical orientation and wider HAZ are observed on group C5 and 1.4871 materials. Mechanical orientation of grains is certainly seen from central to outer on grains. Certain microstructure and standart thickness HAZ were observed on group B samples (Fig. 3). 35 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Fig.3. Mechanical orientation and Fe2C carburs of B5 sample in welding central (x45). When forging pressure resuts are examined; in the inner structure of groups the high forging pressure values from central to outer mechanical orientation in grains, coming out due to deformation during welding is observed (Fig. 3). This orientation is possible for each of thetwo materials. Standart thickness and more obvious HAZ are seen ingroup B samples (Fig. 4). Fig.4. Grain flattening of B5 sample in HAZ of 1.4871 material (x450). When tensile and notch impact tests results are examined, better mechanical were obtained in group B5 samplesas compared with the other groups. When optical microscope images of group B5 are examined; martensitic microstructure of 1.4718 materials waspresent at a distant zone of welding. Austenitic microstructure of 1.4871 materials is seen at a zone way from welding. Black zones occured in microstructures are Fe2C carburs on austenit grain boundaries and some austenit grains. SEM image of 1.4718 and 1.4871 material microstructure in a zone away from welding was shown as 4000 times magnified in Fig. 24. SEM image of welding interface in two materials was shown as 4000 times magnified in Fig. 5. 36 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Fig.5. SEM image of welding interface in two materials (x4000). Şahin(2005; 2007), Ateş et al. (2007), Özdemir(2005) and Özdemir et al. (2007), and Satyanarayana et al. (2005)observed thin grained structure in welding zone, and observed grain orientation in HAZ in medium carbon steels, and stainless steels.Ateş et al. (2007) reported that HAZ and grain orientation in microstructure increased with increasing friction pressure. They reported that HAZ and grain orientation in microstructure decreased with increasing forging pressure. In our study, similar microstructure results were obtained. 4. CONCLUSIONS In this study, the optimum welding parameters were determined in materials during the connection of X53CrMnNiN219 and X45CrSi93 steels by friction welding.Based on the findings of this research, the following conclusions can be drawn: 1. Efficient length shortening quantities can not be obtained in the samples in which friction time is applied as 2.7 s. It has been determined that there has been more material loss with increased friction pressure and forging pressure in the groups where the highest friction time was 4.7 s. While the ideal length shortening is 7-10 mm, it is 8.85 mm for B5. 2. Break from welding zone is not observed on the samples of group B5 on tensile tests. For tensile properties, B5 parameter group has been determined as an ideal parameter group. 3. The highest fracture energy (toughness) on tensile tests was observed in group B5. 4. Profiles hardness of A group occured on near 1.4871 material of welding zone, and the highest value of hardness of these samples occured near 1.4718 material of welding zone. The slope of hardness profile on group B and C was much higher than that of group A in the welding zone. 5. Carbur formations were clearly observed along direction lines of HAZ and mechanical orientations on group B5 optical micrscope images. Austenitic structure occured on microstructure distant welding zone 1.4718 and martensitic structure occured on 1.4871 material on distant welding zone. Next to welding zone, gain shortening and grain flatness occured as perpendicular deformation in 1.4871 materials. 37 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 6. Optimum welding parameters;friction time(t1) was determined as 3.7 s, friction pressure (P1) was determined as 207 MPa, forging pressure (P2) was determined 414 MPa on B5 group and joining by friction welding 1.4871 and 1.4718 materials. REFERENCES Anık, S., 1983, Welding Technology, (in Turkish), İstanbul, 259-69. Ateş, H., Türker, M., Kurt, A., 2007, Effect of friction pressure on the properties of friction welded MA956 iron-based superalloy, Materials and Design, 28: 948-53. Bargel, H. J., Schulze, G., (Güleç, Ş., Aran, A.), 1988, Materials, (in Turkish), Gebze. Bol’shokov, M. V., 1972, The vacuum friction welding of high – melting and high – temperature alloys, Auto Welding; 60-2. Duffin, F. D., Crossland, B., 1971, Friction welding with sudden relase of the fixed component, Advances in welding processes, Solid phase joining processes, proceeding of the conference, The welding Institute, Abington Hall, Cambridge, 25-33. Gooch, T. G., Jones, R. L., Woolin, P., 1996, Welding processes for stainless steels, Sheet Metal Industrial n Supplies, 5. Ishibashi, A., Ezde, S., Tanaka, S., 1983, Studies on fricton welding of carbon and alloy stells, Bulletin of the JSME, 26: 1080-87. Kato, M., Kagaya, C., Kawaguchi, Y., Tokisue, H., 1996, Influence of normalization on impact fracture behavior of friction welded joints, Society Mechanical Engineering, 62: 22-36. Lucas, W., 1971, Process parameters and friction welds, Met. Const. and British, Welding Journal, 7: 293- 97. Ochi, H., Ogawa, K., Yamamoto, Y., Hashinaga, S., Suga, Y., Ohnishi, T., 1996, Static strength of friction welded joint of 6061 aluminium alloy to SUS 304 stainless stell, Journal of Japan Institute of Light Met, 46: 500-04. Ogawa, K., Yamaguchi, H., Kaga, S., Sakaguchi, K., 1993, Optimization of friction welding condition for S45C carbon stell using a statistical technique, Transaction of the Japan Welding Society, 24: 47-3. Özdemir, N., 2005, Investigation of the mechanical properties of friction welded joints between AISI 304 and AISI 4340 steel as a function rotational speed, Materials Letters, 59: 2504-509. Özdemir, N., Sarsılmaz, F., Hasçalık, A., 2007, Effect of rotational speed the interface properties of friction welded AISI 304 to 4340 steel, Materials and Design, 28: 301-07. 38 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Satyanarayana, V. V., Reddy, G. M., Mohandas, T., 2005, Dissimilar metal friction welding of austenitic-ferritic stainless steels, Journal of Materials Processing Technology, 169: 12837. Şahin, M., Akata, H. E., 2003, Joining with friction welding of plastically deformed steel, Journal of Materials Processing Technology, 142: 239-246. Şahin, A. Z., Yilbas, B. S., Al-Garni, A. Z., 1996, Friction welding of Al-Al, Al-stell, and stell samples, Journal of Materials Engineering Performance, 5: 89-9. Şahin, M., 2005, Joining with friction welding of high-speed steel and medium-carbon steel, Journal of Materials Processing Technology, 168: 202-10. Şahin, M., 2007, Evaluation of the joint-interface properties of austenitic-stainless steels (AISI 304) joined by friction welding, Materials and Design, 28: 2244-250. Tanicheva, O. N., Orlova, N. E., Kyun, L. A., 1989, Nature of the defect “bright ring” forming in friction welding of tool stell, Materials Science and Heat Treatment, 3: 200-02. Tülbentçi, K., Yılmaz, M., 1989, Solid state welding of different tool, II. Symposium of welding”, (in Turkish), Istanbul Technical University, İstanbul, 303-14. Tylecote, R. Y., 1968, The solid phase welding of metals, Edward Arnold Ltd., London. Uzkut, M., 1999, The determination of optimum welding parameters of high alloyed two different steels on joining by friction welding, PhD Thesis, (in Turkish), Manisa. Vill, V. I., 1962, Friction Welding of Metals, AWS, Newyork. Voinov, V. P., 1972, Fatique strength of friction – welded joints between steels 20 and 40Kh, Welding Prod., 7: 51-4. Welding Handbook, 1980, Resistance and solid state welding and other joining processes, AWS, Miami, 58-76: 239-62. Yılmaz, M., 1993, Investigation of welding zone different tool steels on friction welding, PhD Thesis, (in Turkish), Y.T.Ü., İstanbul, 1-55. 39 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Positive Attitudes of Undergraduate Students toward Online Shopping Ali Acılar Bilecik Şeyh Edebali Üniversitesi [email protected] Abstract In recent years, computers and the Internet have become an important part of modern societies. These technologies have influenced almost all aspects of daily life; from education to communication, from entertainment to business. Along with the spread of the Internet use, the acceptance of online shopping has been growing, especially in the developed parts of the world. However, electronic commerce is still in its infancy in developing countries. In this study, the author explored positive attitudes of undergraduate students toward online shopping and examined the association between positive attitudes of undergraduate students toward online shopping and their demographics variables: gender, age and income. And attitudes of online shoppers and non-online shoppers toward online shopping were compared. Participants of this study were undergraduate business students in a public university in Turkey. A paper-based questionnaire was used containing five-point Likert type scale to explore students’ attitudes toward online shopping. A total of 314 students voluntarily participated to the study. It is found that in general participants have positive attitudes toward online shopping. Online shoppers have more positive attitudes than non-online shoppers toward online shopping. Generally male students have more positive attitudes toward online shopping than female counterparts. There is a positive correlation between income level and positive attitude toward online shopping; as monthly family income increases, participants have more positive attitudes toward online shopping. Keywords: Online shopping, undergraduate students, positive attitudes 1.INTRODUCTION Electronic commerce has become a worldwide phenomenon (Mahmood, Bagchi & Ford, 2004). According to Nielsen’s 2008 report, more than 85 percent of the world’s online population has used the Internet to make a purchase (Nielsen, 2008). The volume of businessto-consumer (B2C) e-commerce transactions has continued to increase. According to the United States Census Bureau, the total volume of B2C e-commerce transactions in the United States was estimated to be 298 billion dollars in 2009 with an increase of 2.1 percent from 2008 (United States Census Bureau, 2010). As a developing country, in Turkey, Internet use and B2C e-commerce transactions have also increased. The Interbank Card Center (BKM) reported that, in Turkey, while domestic and international e-commerce transactions with domestic cards were total of 1.8 billion Turkish liras (TL) (The total number of transactions = 17,668,587) in 2005, it reached to 14.1 billion TL (The total number of transactions = 96,138,157) in 2010 (BKM, 2011), (1 TL is about 0.55 U.S. dollars, December 06, 2011). 40 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Online shopping has become a popular way to purchase almost everything from electronics to books and CDs to tickets and clothing. However there are considerable numbers of people still hesitating to buy online because of various reasons, such as security and privacy. Security issues, online fraud, reduced opportunity for sensory shopping, the postponement of consumption or enjoyment of tangible products until physical delivery, poor design interface, privacy concerns, limited product selection, and lack of face-to-face interactions with salespeople are some of the challenges that are often cited in the literature as obstacles for B2C e-commerce (Tamimi, Sebastianelli and Rajan, 2004). Barriers to online shopping can be categorized such as functional and psychological barriers (Rudolph, Rosenbloom and Wagner, 2004), as the major barriers which create customer resistance to innovations do (Ram and Sheth, 1989). According to Ram and Sheth (1989), functional barriers are likely to arise if consumers perceive significant changes from adopting an innovation and psychological barriers arise when the innovation causes some conflict with customers' prior beliefs. Usage, value and risk barriers refer to functional barriers, whereas tradition and image barriers constitute psychological barriers (Ram and Sheth, 1989). Demographics and lifestyle characteristics of customers play an important role in their buying habits (Mahmood, Bagchi & Ford, 2004). While gender differences exist in choosing to visit different types of website, possibly based on the different personality traits of males and females, these differences also exist in online shopping experiences (Yang, Lester and James, 2007). Garbarino and Strahilevitz (2004) found that females perceive a higher level of risk in online purchasing than do males. Jen-Hung and Yi-Chun (2010) studied gender differences in adolescents' online shopping motivations based on utilitarian and hedonic motivations surveying high school students in Taiwan and found that males hold significantly more positive attitudes toward online shopping on utilitarian motivations (for example, convenience, lack of sociality and cost saving) than the females whereas, females put more emphasis on hedonic motivations (for example, adventure, sociality, fashion and value) on Internet consumption. Hashim, Ghani and Said (2009) found that males tend to become more online shopper compared to females. And their study supports that while males tend to be convenience shoppers due to the high commitment on work and study, females tend to be recreational shoppers and would prefer to do their shopping using the conventional way (Hashim, Ghani & Said, 2009). Rodgers and Harris (2003) revealed that females were less emotionally satisfied with online shopping than males, most likely because females skeptical of online shopping and did not find it as convenient as males. In their study, males reported greater trust in online shopping and perceived the Internet as a more convenient shopping outlet than did females. Overall, males had more positive attitudes toward online shopping than females (Rodgers and Harris, 2003). Previous studies have reported that age also affects attitude toward online shopping. Hashim, Ghani and Said (2009) reported that there is significant difference on the attitude toward online shopping differentiated by age. Their study results revealed that those who are between 30 to 39 years old do more online shopping compared to those between 20 to 29 years old and those over 40 years old. Sulaiman, Ng, and Mohezar (2008) found that age is one of the affecting variables in e-ticketing adoption; eticketing is more popular among consumers, age between 26 to 35 years old than 18 to 26 years-old customers. Income levels affect the Internet users’ online shopping propensity (Zukowski and Brown, 2007). Monsuwe, Dellaert and Ruyter (2004) reported that consumers with higher household income intend to shop more online than lower income consumers do. Teo (2006) found that online shopping adopters tend to have higher income level than nonadopters. Mahmood, Bagchi and Ford (2004) found that the factors of trust and economic conditions make a significant positive contribution to online shopping behavior. 41 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo While security and privacy issues continue to play an important role in affecting customers purchasing decisions online, understanding the attitudes of Internet users toward online shopping also important for understanding the dynamics of customers’ behavior in online environment. In this study, the author explores the positive attitudes of undergraduate students toward online shopping and examines the association between positive attitudes of undergraduate students toward online shopping and their demographics variables: gender, age and income. Attitudes of online shoppers and non-online shoppers toward online shopping were also compared. 2.METHODOLOGY 2.1.Instrument A paper based questionnaire was used in order to examine students’ attitudes toward online shopping. Students’ attitudes toward online shopping were assessed using eleven five-point Likert-scale questionnaire items (1 = strongly disagree, 5 = strongly agree) adapted from Yang, Lester and James (2007). The questionnaire also includes demographic questions. 2.2. Participants Participants of this study were undergraduate business students in a public university in Turkey. Participants were selected according to convenient sampling. The participation was voluntary and anonymous. A total of 314 respondents completed the questionnaire, of which 311 were used for the purpose of this study. The sample included 194 female students (62.4%) and 117 male students (37.6%). The average age of the participants was 20.81 excluding missing values. Majority of the participants are experienced Internet users. More than 70 percent of the participants have been using the Internet for more than 3 years. While 55 percent of the participants use the Internet less than 9 hours weekly, 19.9 percent of the participants use it more than 24 hours weekly. 171 participant students (54.98%) stated that they have been shopped online at least once. 2.3. Data Analysis and Results The respondent students generally have positive attitudes toward online shopping. Figure 1 shows the respondents’ agreement with selected statements about online shopping. Concerning information, majority of the participants agree that Internet provides easy access to information about goods/services (78.8 percent) and Internet provides comprehensive information about goods/services (71.6 percent). Regarding purchasing goods online, 79.6 percent agree that they can order things from distant places and 78.6 percent agree that they can purchase goods at any time of the day. 68.4 percent agree that they can access to a great variety of products. But concerning price, 55.8 percent believe that they can get better price online. 53.7 percent believe that online shopping saves walking from store to store. And 53.7 percent agree that they can stay home and shop. 42 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 1: Respondents’ agreement with statements about online shopping Table 1 presents the results of t-test concerning participant students’ attitudes toward online shopping regarding gender. According to the results of t-test, there were significant differences between males and females in their attitudes toward online shopping in six items. Generally male students have more positive attitudes toward online shopping than female students. Males agree that online shopping saves walking from store to store more than females do. Females do not agree that online shopping saves walking from store to store, it requires less effort and they can get better prices as much as males do. Male students agree that they can order things from distant places; they can purchase goods at any time of the day and they can choose from a greater variety of models of the product more than female students do. 1. It provides easy access to information 2. It provides comprehensive information 3. I can purchase goods and services faster 4. I can stay home and shop 5. It saves walking from store to store 6. It requires less effort on my part 7. I can get better prices 8. I can order things from distant places 9. I can purchase goods at any time of the day 10. I can choose from a greater variety of models of the product 11. I can gain access to after-sales services online Gender F M F M F M F M F M F M F M F M F M F M F M Mean 3.99 3.85 3.84 3.85 3.76 3.53 3.25 3.47 3.21 3.53 3.43 3.77 3.33 3.63 3.82 4.08 3.82 4.06 3.60 3.86 3.47 3.66 SD 0.90 1.08 0.99 1.06 1.01 1.12 1.18 1.10 1.23 1.17 1.10 0.98 1.19 1.14 1.05 0.77 1.06 0.82 1.08 0.97 1.02 1.04 Mean Diff. t p 0.14 1.17 0.242 -0.01 -0.11 0.912 0.22 1.76 0.080 -0.22 -1.61 0.108 -0.32 -2.28 0.023* -0.33 -2.77 0.006** -0.30 -2.19 0.029* -0.26 -2.49 0.014* -0.24 -2.21 0.028* -0.26 -2.23 0.027* -0.19 -1.55 0.123 Table 1: Differences between gender groups in their attitudes toward online shopping SD = Standard deviation, * indicates significant at the 0.05 level, ** indicates significant at the 0.01 level 43 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1. It provides easy access to information 2. It provides comprehensive information 3. I can purchase goods and services faster 4. I can stay home and shop 5. It saves walking from store to store 6. It requires less effort on my part 7. I can get better prices 8. I can order things from distant places 9. I can purchase goods at any time of the day 10. I can choose from a greater variety of models of the product 11. I can gain access to after-sales services online Online shopper Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Mean 4.04 3.82 3.94 3.73 3.86 3.45 3.63 2.97 3.55 3.05 3.78 3.28 3.78 3.04 4.17 3.61 4.19 3.57 3.97 3.36 3.80 3.22 SD 0.90 1.05 1.01 1.02 1.02 1.06 1.11 1.11 1.22 1.16 1.01 1.07 1.11 1.13 0.87 0.99 0.87 1.00 0.93 1.09 0.93 1.06 Mean Diff. t p 0.22 1.95 0.052 0.21 1.84 0.066 0.41 3.44 0.001** 0.66 5.21 <0.001** 0.50 3.69 <0.001** 0.50 4.17 <0.001** 0.75 5.84 <0.001** 0.56 5.29 <0.001** 0.63 5.81 <0.001** 0.61 5.22 <0.001** 0.58 5.06 <0.001** Table 2: Differences between online shoppers and non-online shoppers in their attitudes toward online shopping SD = Standard deviation, ** indicates significant at the 0.01 level Table 2 presents the results of t-test concerning differences between online shoppers and nononline shoppers in their attitudes toward online shopping. T-test indicated that there is a significant difference between online shoppers and non-online shoppers. As expected, online shoppers have more positive attitudes toward online shopping than non-online shoppers. Regarding age and income, the results of the correlation analysis indicate that there is no significant correlation between age and students’ attitude toward online shopping (see table 3). However, there is a significant positive correlation between monthly family income and seven attitude items related to online shopping. It reflects that income levels have a positive effect on students’ attitudes on shopping online, as monthly family income increases, undergraduate students have more positive attitudes toward online shopping. Age Income 1 2 3 4 5 6 7 8 9 44 Age 1 -.06 .00 -.03 -.04 .07 .08 .04 .08 .01 .09 Income 1 2 3 4 5 6 7 8 9 1 .08 .12* .04 .15** .13* .08 .16** .12* .15** 1 .86** .59** .35** .27** .27** .27** .39** .34** 1 .55** .37** .29** .33** .27** .38** .34** 1 .51** .44** .31** .40** .43** .38** 1 .75** .60** .65** .56** .62** 1 .69** .64** .60** .58** 1 .65** .67** .60** 1 .65** .63** 1 .82** 1 10 11 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 10 11 .04 -.03 .12* .10 .32** .26** .29** .27** .34** .34** .50** .49** .48** .50** .52** .56** .57** .51** .62** .62** .70** .62** 1 .60** 1 Table 3: Results of correlation analysis 3. CONCLUSIONS This study, which is part of ongoing research, has investigated the positive attitudes of undergraduate students toward online shopping. The findings suggest that in general participant students have positive attitudes toward online shopping. It is found that online shoppers have more positive attitudes than non-online shoppers, as expected. In general male students have more positive attitudes toward online shopping than female students. There is a positive correlation between income level and positive attitude toward online shopping; as monthly family income increases, participants have more positive attitudes toward online shopping. The findings of the present study should be viewed in the light of its limitations. First, the convenience sampling technique was used for the selection of the sample. Second, the survey was conducted among students in the Department of Business Administration in a public university in Turkey. REFERENCES Garbarino, E. and Strahilevitz, M. (2004) Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation, Journal of Business Research, 57, 768-775. Hashim, A., Ghani, E. K. and Said, J. 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A Study About Mobbing On Students, The Relationship Between Their Personality Traits And Mental Status Zeki Akinci, Osman Nuri Demirel, Yusuf Yilmaz Akdeniz University, Turkey E-mails: [email protected], [email protected], [email protected] Abstract The purpose of this study is to assess the effect of psychological violence (mobbing) on the mood of students attending colleges and on how the mood affects their traits. In this context, the effect of the violence level as psychological impact on the mood of students was examined in the process of personality traits. The sample group of the study consists of 250 46 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo last class students studying at a social sciences vocational school in Antalya, Turkey. Behaviour scale for psychological violence, scale of personality characteristics and depression scale were used in the study. Perceptions of mobbing of the students came from rural areas with low-income are higher than city dwellers students with normal or high income levels. However, it was observed that male students were exposed to mobbing more than female students. Keywords: Psychological violence, personality traits, mood BACKGROUND 1. MOBBING According to the International Labour Organisation (ILO), mobbing is defined as, " behavior in attitudes for the purpose of manifesting individual or group sabotage, revenge, cruel, malicious or insulting " (Karavardar, 2009). At the same time, mobbing is identified as a problem rapidly growing in workplaces by International Labour Organization. Mobbing, constituting behavior to the target person for humiliating and intimidating. This type of behavior are laid out with the open or secret using verbal or nonverbal behaviors (Lewis et al., 2002). Mobbing is done expressing hostile and unethical communication in a systematic way in working life that is applied by one or a few people against a person to make one helpless and defenseless according Leymann'a (1996). Mobbing behavior is usually performed, covering a long period. According Tınaz (2008), eight chapters are grouped under the facts underlying the mobbing behavior. These are: Enforcing individual to get the rule of group accepted To enjoy from hostility Only the pleasure Boredom Reinforce prejudices Believe that they have exclusive rights Selfishness The risk of mobbing targets is valid for everyone in all businesses and cultures. Although mobbing process mechanism in the process develops in different ways in different offices typically it is observed in a very typical and a similar way. Four different types of individual are in danger of being victimized in workplaces (Huber, 1994): Only one person: This person can be a single male / female working in an office whether he/she works with the large numbers of female or visa versa in a workplace. A different person: any person who is non-fusible and different from others, This can be an individual dressed in a different manner as well as impaired or foreign person. Sometimes, being just one single person within married persons in an office, or being a married person within singles is a sufficient reason to be victim of mobbing. Mobbing possibility is very high of minority people to be involved in a group. 47 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Successful people: has a major achievement, winning the admiration of the supervisor or direct administration of a customer or a person who praises, can easily envied by colleagues. All kind of games are played from behind of individuals, rumors can be removed and expose to work sabotage. New particapated person: Prensence of a popular person working in that position before, or have very much liked than the new arrival one with higher quality than the other persons working there increases the risk of being victim of mobbing. Workplace mobbing, takes place in four phases (Tınaz et al, 2008). In the first stage, the conflict is in question The second stage, there is the start of the workplace psychological harassment The third stage, the introduction of business management and false ascription and definitions could be mentioned In the fourth stage, there are moving away from working life Mobbing, as the results of both the victim exposed to mobbing is of great importance both in terms of business (Tinaz, 2008). According to the report of the International Labour Organisation (1998), mobbing in terms of business, medium-and long-term, interpersonal relations, and undermine the entire business environment. 2. PERSONALITY Personality is the own image factors affecting behaviors on thinking and feeling. The personality encompasses all the behaviors, which are constantly under the influence of internal and external stimuli of the individual constituting psychological, biological, genetic properties and all the abilities acquired, motives, emotions, desires, habits. (Tınar, 1999:93). However, people built distinctive form of a relation with other members which can be defined as a consistent and structured in internal and external environment (Cüceoğlu, 1997: 404). Personality is the complex of the ensemble of a number of features. But all this came together and combined with an individual on the basis of features, mainly the issues related to the three main divisions. Generally, a double function, which may be associated with one of three slice. In fact, in this issue it is not possible to make a distinction in the form of clear and precise lines. This is an abstraction and generalizations to better understand the formation of personality. By such an approach, the concept consists of three slices. These are the character, temperament and talent. Interpersonal differences, differences in the relationship of these features will lead to differences or features (Erdogan, 1994: 244-245). Character: Personality and the concept "character" is the most frequently used in the same sense, Character, refers to the social and moral property of personality. Character, is like a skeleton of personality. The concept of the character is closely related to social values and moral rules with its environment (Zel, 2001: 27). Temperament: The second aspect of personality is mood. In fact, character significantly depends on temperament (temperament). Temperament is a significant aspect of continuous and cyclical. The behavior is seen as the evolution of social, moral aspects, temperament, 48 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo which is the continuous part of these aspects. The hereditary aspect of the property show individual attitudes, which should be considered as the propert of person. Talent: is the most important skill constituting the third slices of personality. Talent, owned by an individual refers to the entire mental and physical abilities. It is all of the form of features to analyze, realize outcome and perform some of the facts, such as the totality of mental properties. 2.1. Personality Type A and B The stress was firstly revealed by two cardiologists Friedman and Rosenman in the late 1960s. It is perceived to be the concept of "type A" and "type B" personality styles that has today wide acceptance (Luthans, 1995:406). Personality type has been closely associated with daily lives of individuals and at the levels of exposured stress. According to the findings on this subject, type A has higher heart disorders probability then type B. (Vecchio, 1995: 498). In addition, in middle and lower echelons of organizations type A personality were more successful than individuals, but B personality individuals are more successful than A toplevel, since they are patient and detailed thought. In this case, it is possible to say that might be more successful by making shifts individuals with Type A and type B in accordance with the requirements of time and environment,. However, it should be known that the probability of achieving seems within the individuals (Luthans, 1995: 407). Behaviors of type A are aggressive, impatient and very much intended. They want to be more successful as quickly as possible. Lively, energetic feel, and hold themselves do not tolerate. With the behavior of type B is the individual, on the contrary less competitive, less devoted to work and less susceptible to time. Such people are in less conflict with time and more balanced to life and has very comfortable. Running in a stable speed and feel more confidence in himself. It can not be said A type more or less successful than B type person. In addition, Friedman and Rosenman said that there was no pure people as type A or type B, instead, it might have expressed more inclined to one of two types. For example, one often exhibits a type A personality traits, but can be a calm and quiet for a short time, in some cases he can even forget the time (Moorhead and Griffin, 1992: 463). Personality type of discovered by researchers has been associated closely with eachother at both levels of exposure to stress in their daily lives of individuals. Following lists is the "Feel and the complex motion referred to as the properties of persons " type A and B by Rosenman Friedman and (Luthans, 1995: 304): Tablo 1: A and Type B Personality Traits Type A Personality Traits Type B Personality Traits They are in action every time. They are interested in time Quick walk. Patient Quick eat. Do not like to brag. 49 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Quick walk. Do for fun, not to win games and sports. Impatient. Inside of a comfortable way to rest. Do two things at a time. Are not under the pressure of finishing the job immediately There is no free time. They are earnest persons. The numbers are against the obsessions. Never do not rush Numbers tend to measure success Aggressive. Competitive. Are under continuous pressure of time 3. DEPRESSION Depression is a feeling of deep gloom, in a state of thought, speech and motion slowdown, recession, worthlessness, smallness, weakness, reluctance, thoughts and feelings of pessimism is a syndrome with symptoms such as slowing down the physiological functions (Öztürk, 1985). For example, fail in get a job, fall in entered an exam, losing-close relatives cause emotionally depression in situations. State of emotional distress can be short put, sometimes days, it can also take weeks or even months. Here are some of the features in humans depression (South, 2009: 307-308): oneself to feel worthless and inadequate, to lose the joy of life, self-constantly feeling tired, to look at people and events pessimistically, the person's continuous speech, to complain constantly. The outer appearance of the person who is neurotic depression, usually depressed, sad and hopeless. There is a fake-view of depressive person with grotesqueness or expression-less face. Each event is seen from the pessimistic direction, he has no interested in any activity giving pleasure, may not be alone, can sit for hours by staring. He can complain of difficulties living in low concentrating. Sleep disturbances, restlessness, can cause symptoms such as irritability and internal tension (Kutash, 1965: 967). According to the theory developed by Beck and his colleagues, depression is not mainly disorder of feeling it is a cognitive disorder. Three important cognitive disorders are refered to the formation of depression (Beck, 1979): Person's self negative view: Depressive people feel algae itself, incomplete, defeated, serves as worthless and inadequate. Believes, and sees itself being no-loved rejects himself due to omissions. 50 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Negative overview to experiences: Depressed people interpret it as an indication of the lack of environment interaction. Negative look to the future: People desperate future, in the dark, deprived and feels frustrated. Personality traits may be a risk factor for depression. Difficulty in coping with stress and interpersonal relationships throughout the life of an individual creates a neurotic, dependent, obsessive, introverted, low self-esteem, non-aggressive, anxious, pessimistic personality traits, which are reported to be developing things more on the depression (Unal, 2000). 4. METHOD 4.1. Population and Sampling The study population were consisted of students in the Akdeniz University. The sampling was done from the last grade students attending School of Social Sciences in Akdeniz University. Students was chosen from ones since students had spent more time. They could also better evaluate the school and their spiritual status behavior containing the mobbing. A total of 300 questionnaires were distributed to students, and of 300 questionnaire 271 could be received and was statistically evaluated by 90.3% ratio as re-cycle. 4.2. Data Collection Tool Personal Information Form. In this form, questions are asked in order to obtain information the participants age, gender, reading program, income level, family, school and accomodation. Furthermore, questions were asked as "had they the opportunity what would be their choice?" to the students and to choose between two options was requested. The answers were evaluated to be "choice opportunity" score to these questions. Mobbing Survey In the first running of questionnaire 45 questions covering the "psychological intimidation Leymann (LIPT) Scale" developed by the first researcher Leymann (1996) and 14 questions of Rakness Einarsen (1997) on mobbing and appropriate 40 questions of "Negative Behavior (NAQ) Scale" developed by Denise Salin (Salin, 2001) were used. These issues in the form of judgments took place in survey and answering were asked as the one mark of the options related to himself ¨to be "always", "often", "sometimes", "rarely" and "never". "5-point Likert Scale " was used to be scaling method of basic research. Personality Questionnaire Personality type, is a modified version of the Jenkins activity survey (Jetkins, Ayzanski and Rosenman, 1971). In this study, to identify the personality on the structure of A and B, personality scale of Durna were used (Durna, 2004). 20 items were considered (Moorhead and Griffin, 1992: 465; Baltaş and Baltaş: 2000: 148-150) to be the personal characteristics of a scale containing. habits, attitudes towards time under various conditions, environment, relationships, thoughts and feelings about. These issues in the form of judgments took place in survey and answering were asked as the one mark of the options related to himself ¨to be "always", "often", "sometimes", "rarely" and "never". "5-point Likert Scale " was used to be scaling method of basic research. 51 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Analysis of Mental Status Questionnaire. Beck Depression Index (BDI) developed in order to measure emotional, cognitive, somatic, and motivational components by a self-report scale (Beck, 1961). BDI is one of the most frequently tools used giving information about himself on research and clinics. Although the main objective is to evaluate the symptoms of depression in a comprehensive way it is allow the assessment of cognitive content. The scale is composed of 21 items, two items on emotions, eleven items on cognitions, two-material behavior, five-item on physical symptoms, an item is divided to the symptoms within persons. A questionnaire consisting of 21 questions were used in the evaluation of BDI. Each item is composed of four head. 4.3. Data Analysis For the purpose of the study, independent sample t test (Independent Samples T-Test) and one-way analysis of variance (ANOVA) were used. In making binary comparisons, Scheffe cases in homogeneity of variance; Tamhane test was used in cases not provided. The data was analyzed using SPSS 17.0 sofware by 0.05%. 0.05-0.01 levels of significance were considered during investigation. 5. RESULTS AND COMMENTS 5.1. Demographic Properties Demographic findings on individuals included in the study are given in Table 1. Table 1: Demographic Characteristics of Participants Variable Gender Age Programme Income level 52 N % Female 142 52,4 Male 128 47,2 Total 270 99,6 18-19 70 25,8 20-21 135 49,8 22 and above 64 23,6 Total 269 99,3 Education in the Daytime 143 52,8 Education in the Evening 128 47,2 Total 271 100 Low 54 19,9 Medium 193 71,2 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Family's residence place Staying with family Choose a school High 23 8,5 Total 270 99,6 of Village 44 16,2 County 32 11,8 City 195 72,0 Total 271 100 Yes 138 50,9 No 132 48,7 Total 270 99,6 1-4 183 67,5 5-8 35 12,9 9-12 37 13,7 13 and above 16 5,9 Total 271 100 105 38,7 166 61,3 271 100 What would be your Same school choice if the Different school opportunity Total In examining the demographic characteristics of respondents, 52.4% of respondents indicating gender females, 47.2% percent is composed of males. 25.8% of the participants examined the age groups' range as 18-19 ages, 20-21 ages by 49.8% and the age above of 22 by 23.6%. 52.8% of the participants are attending day-school, 47.2% percent are in the night academic programs. In terms of income levels, 19.9% of respondents were reported to be low, 72.2% percent moderate and 8.5% is seen to have high levels of income. Participants' families, 16.2% percent in the villages, and 11.8% lived in towns by 72% in cities of the respondents live together with their families by 50.9% and 48.7% lives in an environment separated from their families. The participants prefers are examined in view of attending school as a choice, 67.5% percent of those who chose the first of four preference, 12.9% percent of those who chose between the fifth and the eighth choice, those who choose between nine and twelve chosen by 13.7%, and 5.9% is between 13 and further chooser. Participants had the opportunity to make a choice again, 38.7% was stated to "would choose the same school", and 61,3% had "would choose another school,". 53 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 5.2. Results on gender differentiation Table 2: The Independent Samples T Test Results of The Students Regarding Their Personality, Depression and Perception of Mobbing According to Gender Variable Level N Mean Std. Deviation Std. Error Mean df Personality Female 132 61,9167 10,22274 Male Mobbing ,88978 127 63,8976 9,12943 P 257 -1.643 ,102 263 -4,198 ,000** 259 -,864 ,388 ,81011 Female 140 50,1786 12,93162 1,09292 Male 2,66260 125 61,8000 29,76873 Depression Female 134 30,3209 8,26588 Male t ,71406 127 31,2520 9,13563 ,81066 **. The mean difference is significant at the 0.01 level. When the Table 2 is examined, a significant difference is not found between personality and depression according to gender variable. On the other hand, perception of male students on mobbing are higher than female students at 0.01 significant level. 5.3. Results on differentiation by age Table 3: ANOVA Analysis on Personality, Depression and Perception of Mobbing in terms of Age. Sum Squares Age Personality Between Groups 361,885 Mobbing df Mean Square F Sig. 2 180,943 1,913 ,150 94,588 ,391 ,677 ,061 ,941 Within Groups 24119,882 255 Total 24481,767 257 Between Groups 423,625 2 211,813 Within Groups 141383,068 261 541,698 Total 141806,693 263 Depression Between Groups 9,349 Within Groups 54 of 19579,155 2 4,674 257 76,183 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Sum Squares Age of Personality Between Groups 361,885 Mobbing df Mean Square F Sig. 2 180,943 1,913 ,150 94,588 ,391 ,677 ,061 ,941 Within Groups 24119,882 255 Total 24481,767 257 Between Groups 423,625 2 211,813 Within Groups 141383,068 261 541,698 Total 141806,693 263 Depression Between Groups 9,349 2 4,674 76,183 Within Groups 19579,155 257 Total 19588,504 259 When the Table 3 is examined, a significant difference is not found between depression, personality and mobbing according to age variable of the students in ANOVA analysis. 5.4. Findings related to differentiation by program category Table 4: The Independent Samples T Test Results of The Students Regarding Their Personality, Depression and Perception of Mobbing According to Program Category Variable Level Personality Mobbing Depression N Mean Std. Deviation Std. Error Mean Daytime 137 61,7372 9.63547 0.82321 Evening 123 64,0407 9.80415 0.88401 Daytime 139 54,2518 22.85274 1.93834 Evening 127 57,2677 23.47658 2.08320 Daytime 135 30,1630 8.65957 0.74530 Evening 127 31,4803 8.70582 0.77252 df t P 258 -1,909 ,057* 264 -1,061 ,290 260 -1,227 ,221 *. The mean difference is significant at the 0.05 level. When the Table 4 is examined, a significant difference is not found between mobbing and depression according to program category variable. On the other hand, perception of evening program students on personality are slightly higher than daytime program students at 0.05 55 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo significant level. Accordingly, the evening education students can be said to be prone to Type A students of daytime education can be said to be prone to Type B personality traits. 5.5. Implications for differentiation according to the category of income Level Table 5: ANOVA Analysis on Personality, Depression and Perception of Mobbing in terms of Family Income. Income N Personality Low 52 64,6731 184 62,4076 High 23 Total Low Deviation Squares 10,12611 B. Groups Mean df Square 2 129.506 9,61227 W. Groups 24207.089 256 94.559 61,3478 9,69821 Total 24466.100 258 259 62,7683 9,73806 54 61,4074 27,20399 B. Groups 6312.071 2 3156.036 188 52,7074 17,27366 W. Groups 135784.555 262 518.262 High 23 66,8696 43,04575 Total 142096.626 264 Total 265 55,7094 23,20010 Low 54 34,5185 10,54504 B. Groups 957.217 2 478.608 184 29,7500 7,70866 W. Groups 18715.895 258 72.542 High 23 30,2174 9,40965 Total 19673.111 260 Total 261 30,7778 8,69861 Middle Depression Sum of 259.011 Middle Mobbing Mean Std. Middle F P 1,370 ,256 6,090 ,003** 6,598 ,002** **. The mean difference is significant at the 0.01 level. When the Table 5 is examined, there is no differences between the income levels of students and perceptions of the personality. A significant difference were observed between perceptions of depression and mobbing at the 0.01 level. High income group to the students' exposure to mobbing rate is higher than others. Depression levels of low-income group are higher than other income groups of students. 56 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 5.6. Findings about where her family lives differentiation by category Table 6: ANOVA Analysis on Personality, Depression and Perception of Mobbing in terms of Family’s Place of Residence. Family's place of residence Personality Mobbing Depression N Mean Std. Sum of Deviation Squares Village 42 63.5000 9.83337 B. Groups County 32 64.4063 City 186 Total Mean df Square 132.235 2 66,117 8.59429 W. Groups 24564.977 257 95,584 62.4032 9.94872 Total 24697.212 259 260 62.8269 9.76504 Village 44 65,5227 29.93286 B. Groups 5143.399 2 2571.699 County 30 52,5667 15.15138 W. Groups 136975.323 263 520.819 City 192 53,9271 21.92216 Total 142118.722 265 Total 266 55,6917 23.15809 Village 41 33,7073 11.44387 B. Groups 444.633 2 222,316 County 32 31,2188 8.48427 W. Groups 19267.047 259 74,390 City 189 30,1005 7.92152 Total 19711.679 261 Total 262 30,8015 8.69044 F P ,692 ,502 4,938 ,008** 2,989 ,052* *. The mean difference is significant at the 0.05 level. **. The mean difference is significant at the 0.01 level. When the Table 6 is examined, there is no differences between family’s place of residence and perceptions of the personality. A significant difference is observed between perceptions of mobbing at the 0.01 level and a partial difference is observed in the perceptions of depression at 0.05 level. Rural origin students' perceptions of mobbing were higher than other students. However, students’ with rural origin perceptions of depression were slightly higher that of the other students. 5.7. Implications for School Choice Opportunity differentiation by category Table 7: ANOVA Analysis on Personality, Depression and Perception of Mobbing in terms of the Opportunity to Choose. 57 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo your choice if the opportunity N Mean Personality 1,00 103 63,1359 9,77296 ,96296 2,00 157 62,6242 9,78579 ,78099 1,00 103 54,8835 21,06773 2,07586 2,00 163 56,2025 24,43640 1,91401 1,00 104 30,0288 8,11741 ,79598 2,00 158 31,3101 9,03701 ,71895 Mobbing Depresyon Std. Std. Error Deviation Mean df t P 258 ,413 ,680 264 -,452 ,652 260 -1,168 ,244 6. CONCLUSION School life, constitutes an environment in which students spend a large portion of their days. The Students who have different ideas, expectations, experiences, personalities, lives and the life plans come together in the school life. Despite these differences, unintended consequences can occur within these persons who have to do training together. Students can exhibit undesirable behavior against student friends due to the problems living in private lives, targets they want to reach. Due to differences in behavior lasting persistent and long period may cause psychological intimidation and mobbing. For this reason, students are exposed to many adverse conditions and behaviors under intense stress experienced in the school environment. This behavior causes being unhappy of students exposed to mobbing, which leads to both psychologically and physically disorder. At the end of this study it has been understood that many students against negative behavior exhibit different responses by the effect of personality traits. According to results of study, type A personality characteristics which have higher prone to perceptions of mobbing than students prone to personality related to type B. Perceptions of mobbing of the students came from rural areas with low-income are higher than city dwellers students with normal or high income levels. However, it was observed that male students were exposed to mobbing more than female students. As a result, school boards should support the students on how begining and continue of mobbing process can be prevented. Psychological resistance, searching of possessed rights, perceived social support and measurements to copy with stress and awareness should be raised by education programs. 58 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo REFFERENCES _____________ (1998). When Working Becomes Hazardous. World of Work The Magazine of the International Labor Organizations (ILO), 26: 6-9. Beck, A. T., Rush, A. J., Shaw, B. F., & Depression, New York, Guilford. Emery, G. (1979). Cognitive Therapy of Cüceloğlu, D. (1997). İnsan ve Davranışı: Psikolojinin Temel Kuramları. Remzi Kitapevi, İstanbul. Erdoğan, İ. (1994). İşletmelerde Davranış. Beta Basım Yayım, İstanbul. Güney, S. (2009). Davranış Bilimleri. Nobel Yayınevi, Ankara. Huber, B. (1994). Mobbing: Psychoterror am Arbeitsplatz, Niedernhausen, Falken. Karavardar, G. (2009). İş Yaşamında Psikolojik Yıldırma ve Psikolojik Yıldırmaya Direnç Gösteren Kişilik Özellikleri ile İlişkisi. Yayınlanmamış Doktora Tezi. İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul. Kutash, S. B. (1965). Psychology, 12: 71-78. Psychoneuroses. In B. B. Wolman (Ed.), Handbook of Clinical Lewis, J., Coursol, D. & Wahl, K. H. (2002). Addressing Issues of Workplace Harassment: Counseling The Targets. Journal of Employment Counseling, 39: 109–116. Leymann, H. (1996). The Content and Development of Mobbing at Work. European Journal of Work and Organizational Psychology, 5(2): 165-184. Luthans, F. (1995). Organizational Behavior. Literatür Yayıncılık, İstanbul Moorhead, G. & Griffin, R. W. (1992). Organizational Behavior. Houghton Mifflin Company, Boston. Öztürk, M.O. (1985). Psikanaliz ve Psikoterapi. Sevinç Matbaası, Ankara. Tınar, M. Y. (1999). Çalışma Yasamı ve Kişilik. Mercek Dergisi, MESS, 14. Tınaz, P. (2008). İşyerinde Psikolojik Taciz. Beta Yayıncılık, 2.Baskı, İstanbul. Tınaz,P., Bayram, F. & Ergin,H. (2008). Çalışma Psikolojisi ve Hukuki Boyutlarıyla İşyerinde Psikoljik Taciz (Mobbing), Beta Yayınevi, İstanbul. Ünal, Y. (2000). Depresyon ve Kişilik. Duygudurum Bozuklukları Dizisi, 1(2): 72-76. Vecchio, R.P. (1995). Organizatioanl Behavior, Fort Worth: Dryden Press, England. Zel, U. (2001). Kişilik ve Liderlik: Evrensel Boyutlarıyla Yönetsel Açıdan Araştırmalar, Teoriler ve Yorumlar. Seçkin Yayıncılık, Ankara. 59 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Technologies Aiming To Improve Work Efficiency And Sustainability: Personnel Tracking Systems Halil Kaygisiz1, Abdülkadir Çakir1, Seyit Akpancar, Eyüp Çaki1 1Süleyman Demirel University, Isparta, Turkey 2Rize University, Rize, Turkey E-mails: [email protected], [email protected], [email protected],[email protected] Abstract In this study, by dealing with personnel tracking systems used in business sector, it is examined their effects on business productivity and sustainability of these effects. Personnel tracking systems are computer-based electronic systems which enable to record business entry and exit times and preparation of the daily and monthly reports. It is aimed to increase business efficiency by ensuring the continuation and sustainability of personnel. Personnel tracking systems, according to application of RFID (Radio Frequency Identification), are performed by using biometric and barcode technologies. RFID can work contactless different from biometric and barcode technologies. RFID is the most common technology used in Personnel tracking systems because of this advantage. It is thought that staff awareness will increase on the use of tracking systems in the workplace with this study discussed the sustainability and dealing with the benefits of the Personnel tracking systems enabling the detection of workplace entry and exit times of workers. Keywords: Radio Frequency Identification, Personnel Tracking Systems, Sustainability, Business Efficiency, Identification Technologies 1. INTRODUCTION It needs to ensure the control of employees in order to work much more quickly and efficiently in companies that have many employees. In workplaces, in order to increase the productivity of personnel and maintain control of the personnel can be achieved by using tracking systems. Personnel tracking systems: having software and hardware equipments and developed for monitoring and control of factory staff, are a control mechanism that follows the monthly fees, all working hours and overtime of staff. With this system, business enterprises are able to follow, without any fault and forgetting, that staff work how many days and hours of within a specified period; lost time such as permit, late coming, early going and 60 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo no-coming. Personnel tracking systems are the contemporary systems of the key productivity. Personnel tracking systems provide to obtain mainly scoring payroll, and a wide variety of reports related to continuity of control. 2. PERSONNEL TRACKING SYSTEMS Personnel tracking systems are the systems which provide monitoring work, overtime, absenteeism, leave, rest periods and the calculation, employees in the workplace is a workplace inputs / outputs to be authorized. Employers with these systems are intended to provide the most efficient use of the total workforce. Thanks to personnel tracking systems, caused by human factor errors are minimized during the preparation of payroll. In addition, these obtained reports help the top management of enterprises by lighting the way to get more reliable decisions for the future. Personnel tracking systems, enterprises that perform calculations by hand due to lost time and human error factor in the prevention of the damage caused to the economies provided by businesses, such as follow-up of operational staff brings discipline and modernity. The business which is able to control the personnel costs of staff and working hours control, can also capture the chances of becoming more effective in highly competitive markets (Buyurgan, N. at al., 2009). Firstly, the follow-up of personnel has been followed up with procedure of the signature. It has not found safe by business since staff write working hours themselves. In order to ensure the safety, it needed manpower, that is, an additional staff to control. In order to confirm the correctness of the staff working hours used card instead of staff constitutes the beginnings of personnel tracking systems. Punch clocks, has been followed up by giving each individual named and anonymous tally cards. After scoring cards, with the systems of barcode cards, personnel tracking have been done. By developing personnel tracking systems, proximity systems have been used. It has began to establish a remote connection with the development of devices connected TCP / IP protocol. With recent technological advances, a lot of systems have become used for personnel tracking (Pala, Z., 2007). 3. TECHNOLOGIES USED PERSONNEL TRACKING SYSTEMS In personnel tracking systems, many automatic identification systems are used. The process of identification automatically makes life easy and most systems are designed for it. Each of these systems used a different technology, have different characteristics (Pala, Z., 2007). In personnel tracking systems, automatic identification systems can be grouped mainly in 5 groups (Fig. 1): 61 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1. OCR: Optical Character Recognition Systems 2. Biometric Identification System (Face Recognition, Fingerprint recognition ... etc.). 3. Barcode Systems 4. Smart Card Systems 5. RFID: Identification with Radio Frequency Figure 1. Automatic identification systems (AUTO-ID) 3.1. OPTICAL CHARACTER RECOGNITION SYSTEM (OCR) Optical character recognition systems (OCR), provides an understanding of different fonts are read by machines. In scanners, to scan text and images, these systems are used. However, because the system is expensive, the field of using remains in a narrow frame. There are personnel tracking systems based on identification of signatures that are taken in entry and exit of staff. 3.2. BIOMETRIC RECOGNITION SYSTEMS Biometrics, on the basis of assets can be defined as the science of measuring and counting. Biometrics, developed to determine the user's identity by recognizing the physical and behavioral characteristics of a computer-controlled, is a general term used for automated systems. Therefore, there are not any problems such as forgotten or stolen in the loss of the card or encrypted systems. Biometric systems aim to provide access controlled passage of individuals, that is, it is allowed for authorized persons it is denied to access the passage / the transition to unauthorized persons (Tuğaç, B., 2007). 62 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Types of biometric recognition system used in personnel tracking systems: • Face Recognition System • Fingerprint Recognition • Voice Recognition • Iris Recognition • Retina Recognition (a) (b) (c) (d) Figure 2. Biometric Recognition Systems a)Face recognition device recognition device c)Voice recognition device d)Iris recognition device b)Fingerprint 3.2.1. FACE RECOGNITION SYSTEMS Facial recognition systems work on the basis of comparison by computer-aided that already committed to the database face images with an unknown face. These systems are used to select individuals within the access control or crowd (Fig. 2a). The main problem in facial recognition systems, with low quality pictures can cause problems in the comparison whom wearing glasses, etc. accessories (Dağoğlu, M., 2006). 3.2.2. FINGERPRINT RECOGNITION SYSTEMS The fingerprint is unique and does not change according to age or other characteristics. Every person has different fingerprints Therefore; fingerprint is one of the most reliable means of personal authentication (Fig. 2b). The fingerprint is a fingerprint recognition algorithm for each of the received image is different and unique feature of fingerprint ID code by creating a customized database extracts and saves. Each fingerprint code at the base of data is different for each person (Jain, A. K. ve Ross, A., 2004). 3.2.3. IRIS RECOGNITION SYSTEMS Iris recognition does not require close contact between the user and the reader and is an useful biometrics technology. The basic idea in iris recognition technologies is to perform on 63 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo layer of the iris of the eye by taking the picture (Fig. 2c). This image taken from a database with a person's iris removed and processed in accordance with the characteristic values. Then this characteristic in the database is used to the aim of comparing (Jain, A. K. ve Ross, A., 2003). 3.2.4. VOICE RECOGNITION SYSTEMS Sound biometry, emerged, determining changes over time in the sound frequency, is a system used to identify the person (Fig. 2d). The advantage of audio systems is the use of hands and eyes freely, but as in the case of the excitement, fear and chills, changes in sound volume, speed and quality, make identifying difficult. In today's technology, voice recognition tools with recorded sound are also possible deceiving. Therefore, application of this technique is not safe (Dağoğlu, M., 2006). 3.2.5. RETINA RECOGNITION SYSTEMS Based on the principle scanning the retina by the unique structure of the optical systems is high reliability of this technology but it is difficult to use, since the user must look at a certain point. Although technology is adequate, it has not been accepted for this reason (Tuğaç, B., 2007). 3.3. BARCODE RECOGNITION SYSTEMS Today, Barcodes are ones of used in many areas and at least one cost-effective automatic recognition systems. Nowadays, the generally rectangular, the thickness of the thin lines are drawn parallel to each other and it is a symbol created by the black bars occurring in the gaps between the lines (Dağoğlu, M., 2006). 3.4. SMART CARD SYSTEMS Smart cards are called “smart cards” including plastic cards into the “chips” (microprocessor). This is known as the main reason for smart cards, high information transport, processing, using data on the card, write and delete capabilities 'microprocessor' is carried out through. The applications of smart card technology opened new fields of application faster than before, magnetic media, such as to render safe and low cost, which cannot be possible so far (Jain, A. K. ve Ross, A., 2004). 64 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.5. RFID RFID systems have similarities with smartcard systems. The main differences are adjacent to smart cards; data is exchanged between the data carrier device and the reader using radio waves rather than being used with the contact surface offers considerable (Kılınç, T., 2007). Without human impact/contribution on the RFID system design are motivated to collect creation of information. It is a newer technology according to barcode technology and a system having advantages. The use around the world has been increasing year by year (Altun Z., 2010). The main advantage of RFID technology systems is characteristic of functioning that does not require contact with the vision and the line Labels, snow, ice, fog, paint, dirt, inside the box, and a warehouse-like vehicle can also be read visually and environmentally challenging conditions. RFID reader with a short response time of 100ms and a lot (several hundred), the label can be read almost simultaneously. With labels combined with sensors can be obtained very important information about the status of the product. In RFID technology, it is much more secure about security on the magnetic cards since the data can be conveyed by being encrypted thanks to many other features. In addition, not needing physical contact enables ease of use. For example, with RFID technology credentials can be read in your wallet (Ismael, N.M., 2010). 4. SUMMARY and CONCLUSION In this study, it is researched the technologies to improve business efficiency and sustainability in their workplace in order to ensure that research on tracking systems used by staff researched used. In addition to increasing the efficiency of business today has great significance in maintaining the Auto-ID systems, personnel tracking systems with optical character recognition systems, biometric identification systems, barcode systems, smart card systems and radio frequency identification system is used. Control technology with the development of more secure systems can be done by employees in the workplace. Although Employee tracking systems improve business efficiency, there are lacks in terms of data security. With the development of future systems more reliable and stable in the workplace will be provided the maximum level of receiving and maintaining productivity. REFERENCES Altun Z. (2010) RFID Okuyucunun Geliştirilmesi. Sakarya University, Ph.D. thesis, 108p, Sakarya. Buyurgan, N., Hardgrave, B.C., Baylor, J.L. and Walker, R.T. (2009) RFID in healthcare: a framework for uses and opportunities, International Journal of Advanced Pervasive and Ubiquitous Computing, Vol. 1 No. 1, pp. 1-25. 65 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Dağoğlu, M. (2006) Radyo Frekans Tanımlama Sistem Tasarımı ve Üretimi, Hacettepe University, Ph.D. thesis, Ankara. Ismael, N.M. (2010) Radyo Frekans Kimlik Tanımı (RFID), Selçuk University, Ph.D. thesis, 104p, Konya. Jain, A. K., Ross, A. (2004) Mutlibiometric Systems, Communications of the ACM, Vol. 74, pp. 34-40. Jain, A. K., Ross, A. (2003) Information fusion in biometrics., Pattern Recognition Letters, Vol. 24, pp. 2115-2125. Kılınç, T. (2007) RFID Sistemlerin İncelenmesi ve Sağlık Sektöründe Kullanılması, Maltepe University, Ph.D. thesis, İstanbul. Pala, Z. (2007) RFID Teknolojisi İle Otomasyon Bir Uygulama Olarak: Otopark Takibi, Yüzüncü Yıl University, Ph.D. thesis, Van. Tugaç, B. (2007) Radyo frekans ile kimlik tanıma, Yıldız Teknik University, Ph.D. thesis, İstanbul. 66 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Socıal Anxıety And Usage Of Onlıne Technologıcal Communıcatıon Tools Among Adolescents Bilal Sisman1 ,Sinan Yoruk2, Ali Eleren1 1Economics and Administrative Science Faculty, Department of Administrative Afyon Kocatepe University, Turkey 2Education Faculty, Department of Education Science Afyon Kocatepe University, Turkey E-mails: [email protected], [email protected],[email protected] Abstract With the growing popularity of Internet communication applications among adolescents, the Internet, online social sites, instant messaging and cell phones have become an important social tool for their development. For adolescents who perceive low friendship quality, Internet use for communication purposes predicted less depression, whereas Internet use for non-communication purposes predicted more depression and more social anxiety. This study examined teens’ use of social interactive technologies and the role that social anxiety plays on how adolescents communicate with others (technology or face-to-face). The questionnaire was prepared to apply in Afyonkarahisar, Manisa and Uşak cities in order to measure any relationship between social anxiety and choise of communication options among adolescents. Questionnaire datas were gathered from High School adolescents (ranged from 15-18; freshman, sophomore, junior and senior) included 544. Adolescents almost don’t use messanger sites and mail address. They generally use instant message with their cell phones. They spend 1-2 hours for a day by listening music and avarage 30 minutes during the day by using Facebook. More than half of teens have cell phones that able to call, message and access to Internet. The findings of the current study found that females are using text messaging more than males. However, males are playing games for a long time than females. In addition, females are feeling more uncomfortable talking with others face-to-face than males. And, females also prefer talking with some on computer instead of talking face-to-face than males. Similarly, females prefer making new friends with someone on computer more than males. Keywords: Social Anxiety, Communication Tools, Technology, Adolescents 1.INTRODUCTION The use of socially interactive technologies, such as online social sites, text messaging or instant messaging is rising among young people (Pierce, 2009). Among adolescents, the Internet has become indispensable for instrumental purposes such as school work information gathering as well as for communication purposes. The communication applications of the Internet, such as e-mail, instant messaging (IM), blogs and chat rooms have entrenched 67 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo themselves in the lives of adolescents and the Internet has become an important social context in the lives of adolescents today. In fact, a national survey of adolescents (10-17 years of age) revealed that in the year before they were surveyed 25% of Internet users had formed casual online friendships (Wolak et al., 2002; Subrahmanyam and Lin, 2007). Instant messaging is also an increasingly popular form of communication. A study by the Pew Internet and American Life Project found that 53 million Americans use IM, and 36% of these users reported using IM on a daily basis (Shiu and Lenhart, 2004). IM is a textbased form of communication in which two or more people exchange text messages in realtime using the Internet (Lenhart, 2005). Some researches suggest that socially interacitve technologies allow users to avoid or replace face-to-face communication (Nie and Erbring, 2000). If the person is shy (socially anxious) and feels uncomfortable withy face-to-face interactions, these technologies may serve as a useful tool for avoiding such unpleasant situations and therefore may replace face-to-face communication (Pierce, 2009). US, Canadian and Dutch studies have shown that the vast majority of adolescents spends several hours daily online. Further surveys show that adolescents consider the Internet a highly important medium in their everyday social life and use it to form and maintain social relationships (Selfhout et al., 2009). Social anxiety, social fobia and shyness are features that seen every individuals of all ages. Both adolescents and adults who have social anxiety against life and their environment scope, has led to more research on them. This study is related on teens that high school level about 15-18. The reason selecting this age range takes plece the beginning of puberty and the end of puberty. Because, puberty is a vital phase for growing of young people and determine their personalities. The study is not only for Afyonkarahisar teens but also Uşak and Kütahya provinces are included. The purpose of this study is to research adolescents’ use of online sites, computers, text messaging, cell phones and instant messaging related to social anxiety effectives technological tools versus face-to-face communication. Because, especially 15-20 years-old-teens have been noticed to use on-line communication means having faster and interactive features rather than having face-to-face communication while talking to their friends or their parents. Consequently, in this study, whether the reason for this choice has a connection with social anxiety or gender will be researched. 1.1.Internet Use Among Teens Usage of the Internet continues to increase worldwide. Colley and Maltby (2008) indicated that, in the UK 57% of households now have access, in comparison to 46% four years ago (National Statistics, 2006). The Digital Future Project in the US has found that 78.6% of Americans went online in 2005, with an accompanying increase in the amount of time spent per week on the Internet (Centre for the Digital Future, 2005 ). Many of the studies in this area have been conducted with university students, in part because of their widespread use of the Internet as a social tool; indeed such use among students is increasing. In addition, a number of studies have found a high prevalence of social anxiety among university students who may then turn to the Internet as a way of regulating, challenging or escaping their social fears (Shepherd and Edelmann, 2005). Many university students commenting that thety are shy in social stuations, but are more open, easy going on 68 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo the net, in chat rooms. They are shy about approaching people at a party or in large group, for example, but not about talking to people in chat rooms. 1.2. Cell Phone Use Among Adolescents Auter (2007) researched thatsome of them related to adolescents and young adults use the cell phone differently than their parents and other older users. They prefer to consider it their primary phone – in lieu of the traditional landline phone – for its. Some studies have found little or no difference in use based on gender (e.g., DeBaillon, 2003; DeBaillon and Rockwell, 2005). Other studies have found, however that boys tend to be more intrigued with technical aspects of the devices, while girls tend to prefer the interpersonal connectivity – and spend more time using their phones for voice calls (Henderson et al., 2002; Rakow and Navarro, 1993; Skog, 2002). In fact, while women in one study felt the phones resulted in more freedom, male teens found the additional connectivity a constraining inconvenience (Auter, 2007). A recent Pew Internet research study found that approximately 33% of teens have a cell phone. Of the 33% of teens who reported owning a cell phone, approximately 64% said they had sent text messages. In addition, the Pew study found that of the young cell phone users, teenage girls tended to use text messaging much more than their male counterparts. Older teens (17 year olds) also reported sending more text messages on average than younger teens. Although cell phone use and text messaging have risen among U.S. teens, their popularity remains considerably less than European teens (Lenhart et al., 2005; Pierce, 2009). Seventy-five percent of teenagers now own cell phones, and 25% use them for social media, 54% use them for texting, and 24% use them for instant messaging. Thus, a large part of this generation’s social and emotional development is occurring while on the Internet and on cell phones (Hinduja and Patchin, 2007). 2. SOCIAL ANXIETY Social anxiety has variously been referred to as both shyness and social phobia. Social phobia, (also known as social anxiety disorder) is at the more extreme end of the continuum of social anxiety and “includes a collation of symptoms which unlike shyness can vary in severity throughout one’s life” these symptoms are only elicited in certain social situations (Leary, 1983). In contrast shyness while at the less severe en of the social anxiety continuum is more likely to be a life long charecteristic of an individual’s temperament which is experienced in every social occurences (Lecrubier et al., 2000; Shepherd and Edelmann, 2005). Individuals are often motivated by a need to feel a sense of belonging, however, those with social anxiety may find it difficult to fulfill this social need because of the Internet. For socially anxious individuals, the Internet and socially interactive technologies (text messaging) can have both positive and negative results. Kraut et al (1998) found that online interaction greatly reduced face-to-face social interaction. 2.1.Social Anxiety, Gender Differences and Online Communication The two previously mentioned theoretical approaches might adhere to different types of Internet activities that may have differential effects on well-being. One type of activities 69 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo surfing, which can be described as visiting web sites on the Internet for non-communication purposes. In contrast to surfing, Instant Messaging (IM-ing) consists of sending messages directly to others one has invited to the online conversation. Because of its dyadic, real-time, and private format, IM-ing has been seen as an excellent ‘training ground’ for adolescents in terms of their social skills ( Morgan & Cotten, 2003; Valkenburg & Peter, 2007). A survey study showed that among freshmen college students whereas increased time spent IM-ing was uniquely associated with less reported depression, increased time spent surfing was uniquely associated with more reported depression (Morgan and Cotten, 2003). Females usually have more negative attitudes toward computers and greater computer anxiety than males. Researhes on computer self-efficacy in general also revealed that males on average have better computer self-efficacy than females (Hackett, 1985). Similarly, one might expect adolescent girls to be more worried than boys about peers' negative evaluations of them. Indeed, surveys have found that adolescent girls are more concerned than boys about others' judgments of their appearance and behavior. Moreover, rates of internalizing problems are higher among girls than boys and adult women are about twice as likely to be socially phobic as men (Schneier et al., 1992). Thus, adolescent girls may be more vulnerable than boys to feelings of social anxiety, and this may have implications for their social functioning (La Greca and Lopez, 1998). On the other hand, Shaw and Giacquinta (2000) discovered that educational technology students reported using computers more frequently, for a wider array of purpose, and for greater number of hours each week than students in the Educational Administration, Business Education and Higher Education programs. They also reported completing more formal instruction and more positive attidudes toward the value of computers in academic students (Sam et al., 2005). Jackson et al. (2001) predicted that women would use e-mail more and men use the Web for information more, based on the greater interpersonal orientation of women and greater task orientation of men. This prediction was supported in a large sample of Anglo-American undergraduates, even after computer self-efficacy, loneliness and depression were controlled for. Wasserman and Richmond-Abbott (2005) found that women use e-mail slightly but not significantly more than men but that men use chat rooms more. Shepherd and Edelmann (2005) study to explore social anxiety and Internet use in relation to regulation of social fears. It is hypothesised that high social anxiety will be associated with low ego strength as well as greater scores on the Internet. 3.METHODS 3.1.Purpose Given the significant popularity of instant messaging, text messaging and other socially interactive technologies among teens, it is important to examine their use. Since social anxiety can effect one’s type of social interaction, it is prominent to examine if social anxiety is influencing how adolescents communicate with others and which technology. The purpose of this study is to research adolescents’ use of online social sites, cell phones, test messaging and instant messaging and if social anxiety influences technology versus face-to-face communication. So, the following hypotheses are proposed: H1: Females use socially interactive technology (text messages, cell phones, e-mail, instant messages) more than males. 70 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo H2a: There is a relationship between not feeling comfortable talking with others in person and feeling more comfortable talking with others online. H2b: There is a relationship between not feeling comfortable talking with others in person and feeling more comfortable messaging with others. H2c: There is a positive relationship between social anxiety (social phobia) and making new friends online. H2d: There is a relationship between the amount of their families’ monthly income and social anxiety. H3: Males are more social anxiety with face-to-face interactions than females. H4: Males are feeling more comfortable talking with others through a social interaction technology than females. 3.2.Participants and Datas Participants consisted of 544 students from six High Schools in Afyonkarahisar, Kütahya and Uşak cities. The age of the participants ranged from 15 to 18. 32.4% were freshman, 24.1% were sophomore, 28.1% juniors and 15.4% were seniors. The sample consisted of 227 (41.7%) males and 317 (58.3%) females. We first were contacted the principals and asked permission in order to survey some classes on school. After that teachers was choosen to gain a sample of students from each school year. After obtaining permission from teachers, each students were warned about survey able to tell it their parents. The survey was applied in the students’classrooms and teachers was present during all testing. All students received the same instructions and their identity would remain secret. Each participant completed a report questionnaire. 3.3. Measures The first two questions of the questionnaire consisted of primarily demographic questions such as age, sex, year in school, and general informations. The next series og questions included items of the students’ comfort level in interacting with others face-to-face, online talking, cell phone or text messaging. Questions were prepared by using both nominal (yes or no) and 5 point likert-type scales. Cronbach α for social anxiety and technological communication is acceptable. (α=62.4) 4.RESULTS 3.7% stated the amount of chlidren who separate from their families is not adequate for measuring the relationship between social anxiety and family stuation. First of all, participants were asked about type of technological tools they had use. 88.9% reported having Personel computer. 79.2% reported having Internet on their PC. 92.6% stated that having messanger adress. 71 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 73% reported having e-mail accounts. 96.7% reported having cell phones. 72.2% reported having text messaging capabilities on their cell phones. 84.3% stated having online social sites and most of them are using facebook (49.2%). Most of the other have more than one membership in social sites (twitter, myspace, linkedin etc). The fallowing next questions asked how much time adolescents use each of their time on their technological tools on average day. Table 1 shows the results. Table 1. Technological tools use 9 h (%) + 7-8 (%) h 5-6 (%) h 3-4 (%) h 1-2 (%) h 30 (%) min None(%) Msn 0.4 0.4 0 0.6 4.3 13.6 80.7 İnstant message 3.7 2.2 4.6 10.8 17.5 23.6 37.5 Cell phone 0.6 0.2 0.4 2.2 11.9 56.9 27.8 Social sites 0.7 1.7 1.5 8.0 29.0 33.3 25.8 Music 3.9 2,4 5.0 10.3 39.0 31.8 7.6 Game 0.7 0.9 1.3 4,3 17.7 24.0 51.0 Mail 0.9 0.2 0.2 1.1 3.9 12.8 80.9 İnternet 1.1 0.4 1.1 6.7 26.8 40.1 23.8 As shown in Table 1, adolescents almost don’t use messanger sites and mail address. They generally use instant message with their cell phones. They spend 1-2 hours for a day by listening music and avarage 30 minutes during the day by using Facebook. More than half of teens have cell phones that able to call, message and access to Internet. All following hypothesis were examined to 95% level of confidence. Hypothesis 1 stated that females use socially interactive technology (text messages, cell phones, e-mail, instant messages) more than males. Females (M:1.08, SD:1.9) reported that they are using text messaging more than males and significant relationship between text messaging and interactive technology (M:1.52, SD:2.31, p:0.019). In addition, males (M:0,3, SD:0.75) reported that they are playing games for a long time than females and there is a gender differences between playing games on computer and social technology using (M:1.06, SD:1.66, p:0.000). There is not gender differences in use of instant messaging, e-mail, social network sites and chat rooms. 72 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Hypothesis 2a posited that there could be a relationship between not feeling comfortable talking with others in person and feeling more comfortable talking with others online. When someone have to talk face to face, feeling anxiety was positively correlated with feeling comfortable with others through cell phones and social media sites (r:0.445, p: 0.000). Hypothesis 2b related that there would be a relationship between not feeling comfortable talking with others in person and feeling more comfortable messaging with others. Results revealed, there isn’t a relationship between social anxiety of face-to-face interaction and feeling comfortable with others via messaging (p:0.204). Hypothesis 2c reported that there would be a positive relationship between social anxiety (social phobia) and making new friends online. There isn’t any relationship between social anxiety and making new friends online (p:0.072, t: 1.801). but, there is a negative relationship between online communication without face-to-face interactions and feeing anxiety when having to talk face-to-face (p:0.024). Hypothesis 2d revealed that there would be a relationship between the amount of their families’ monthly income and social anxiety. The regression analysis showed, their isn’t a relationship between the amount of families’ monthly income with social interaction technologies (p: 0.230, r: 0.134). Hypothesis 3 stated that males are more social anxiety (not comfortable with others by talking) face-to-face interactions than females. Significance was not found for this hypothesis. However, females are feeling more uncomfortable talking with other face-to-face than males (Levene’s test p:0.017). There is just significant differences feeling comfortable by talking with social media sites with gender (p:0.003), that is; famales (M:2.12, SD:0.92) are more uncomfortable than do males (M:1.86, SD:0.99, p: 0.000). Hypothesis 4 posited that males could more prefered talking with others through a social interaction technology than females. There are significant difference, but only prefer talk with someone on computer instead of talking and make new friends with someone on computer. Females (M:3.71, SD:0.96) prefer talking with some on computer instead of talkin face-toface than males (M:3.48, SD:1.05, p: 0.009). Similarly, females (M:4.14, SD:1.04) prefer making new friends with someone on computer more than males (M:3.62, SD:1.19, p: 0.000). 5.DISCUSSİON AND CONCLUSION In Turkey, cell phone, text messaging, instant message and social sites membership are recognized as the most important medium of communications among adolescents. Internet access via PCs and mobile phones plays very significant role Turkey adolescents. Technology tools effect teens’ social emotions against their families and friends. This study demonstrated that teens are using socaily interactive technology to communicate with others and it serves social anxiety and decreasing face-to face communication. The findings of the current study found that females are using text messaging more than males. However, males are playing games for a long time than females. In addition, females are feeling more uncomfortable talking with others face-to-face than males. And, females also prefer talking with some on computer instead of talking face-to-face than males. Similarly, females prefer making new friends with someone on computer more than males. Beyond the results of this study, we examined something very important stuation related to adolescents’ today currents. While the age of participants were increasing, the time spend in social media is decreasing. The reason for such conclusion revealed that, senior students have 73 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo to work more for university exams during education session. So, they can’t spend their time on social media sites. Many studies in this area is conducted for university students. The use of Internet as a social tool is more common among at this age adolescents. But this study is related to high school level for students and we examined the relationship between social anxiety and the use of Internet, cell phone as a technological tools. Further studies may apply for university students.Finally, adolescents who may be shy, have social fobia, and feel anxiety about talking with someone, vairous and different technologies provide reliable opportunity for them to contact with them. It is possible to reproduce the contributions of technology for our world. Althought this technology facilities the lives of people, it sometimes breaks the peace. Technology has changed the way we live todayand also changing our communication skills with high costs. Only time will tell what is going on in the future. Parents and teachers have great responsibilities for this subject. REFERENCES Auter P. J., (2007) Portable Social Groups: Willingness To Communicate, Interpersonal Communication Gratifications, and Cell Phone Use Among Young Adults, Inetrnational J. Mobile Communications, 5(2) 139-156. Colley, A., and Maltby, J., (2008) Impact Of The Internet On Our Lives: Male and Female Personal Perspectives, Computers In Human Behavior, 24, 2005-2013. Hinduja S, Patchin J. (2007) Offline Consequences Of Online Victimization: School Violence And Delinquency. J Sch Violence. 6(3): 89 –112. La Greca, A. M. and Lopez N., (1998) Social Anxiety Among Adolescents: Linkages With Peer Relations and Friendships, Journal of Abnormal Child Psychology, 26(2), 83-94. Lenhart, A. (2005) Protecting Teens Online. Pew Internet and American Life Project. URL: http://www.pewInternet.org/. Morgan, C., and Cotten, S. R. (2003) The Relationship Between Internet Activities and Depres-sive Symptoms in a Sample of College Freshmen. CyberPsychology and Behavior, 6(2), 133–142. O’Keeffe, G. S., and Pearson, C., (2011) The İmpact of Social Media on Children, Adolescents and Families, Journal of American Academy Of Pediatric, 800-805. Pierce, T., (2009) Social Anxiety and Technology: Face-To-Face Communication Versus Technological Communication Among Teens, Computers İn Human Behavior, 25, 13671372. Sam, H. K., Othman, A. E. A., and Nordin, Z. S. (2005) Computer Self-Efficacy, Computer Anxiety, and Attitudes Toward The Internet: A Study among Undergraduates in Unimas. Educational Technology & Society, 8 (4), 205-219. Selfhout, M. H. W., Branje, S. J. T., Delsing, M., Bogt, T. F. M., and Meeus W. H. J., (2009) Different Types Of Internet Use, Depression, and Social Anxiety: The Role Of Perceived Friendship Quality. Journal of Adolescence, 32 819-833. Shepherd, R. M., and Edelmann, R. J., (2005) Reasons For İnternet Use and Social Anxiety, Personality and Individual Differences, 39, 949-958. Subrahmanyam S. and Lin, G., (2007) Adolescents On The Net: Internet Use and WellBeing, Adolescence, 42(168), 659-677. 74 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The Effects Of Mentorship On The Success Of Firms Şevket Yirik,Yusuf Yilmaz, Osman Nuri Demirel, Yıldırım Yilmaz, Abdullah Akgün,Hasan Kinay Akdeniz University, Turkey Abstract This study analyzes the effects of mentorship applications on the success of enterprises. Field work is carried to in the 5-star hotels who are active during 12 months in the Manavgat region of Antalya (Turkey). The study is supported by 260 hotel personnel and 250 personnel responded. The study tries to find out if there is a relation between the application of mentorship in the enterprises and issues such as value given to the employees, increase of information exchange within the firm, enrichment of relations between the personnel, development of career provided, performance and efficiency increase of the employees. Keywords: Mentorship, Firm Success, Tourism, Hotel. 1.INTRODUCTION Mentorship is not only to share the characteristics embedded in the person; it is something to aid people to improve and show how to get them. In the business life, the mentorship is so important especially for the new employees. It helps them to get know the company. It is also a tool to transfer the knowledge and skills of the organization to the people who mark out for a brilliant future. The aim of this study is to search the affects of mentorship applications for the business performance. 2.Background Values and Institutional culture. Main topics in the agenda of the managers and the owners are related to increase the revenue and the profit, to develop new ideas, to create high performance teams and to reduce the risks. In order to reach these goals they are taking many initiatives and applying new methods such as reengineering, paying high salary and bonuses, having different training and providing external motivation. On the other hand, the least focused but probably the most effective one is creating “institutional culture”. It can be defined as rules, criteria and judges which are not written. It is a value system which defines the way of thinking of employees and the managers. The concept of institutional culture can also act as a moral plaster that gather the people in the organizations. Appropriate institutional culture supports in getting the goals of the organization through ensuring a platform for the employees to lend their soul to their work. By doing this, the employees behave as patriot and brave soldiers who they believe the war they are in not as ladrone. Institutional culture occurs firstly with the respectful behavior of managers to their subordinates, the relationship between the people, support and solidarity, company values, shared things and other elements. On the other hand, to increase the institutional culture to 75 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo the right level and to manage and to develop it in a continual manner is a matter of expertise which is not merely known nowadays. It is, therefore, needed for many institutions to get consultancy services. If we believe that the factor behind the successful company is the environment where the people add something and balance their business and private life in a good way, we have to take this subject into our agenda not as a luxury but a necessity. Communication is the transfer of information or knowledge from one person to another. It is vital for human beings to express themselves as social being. It is a process of knowledge production, transfer and perception. Knowledge and experience transfer are two topics important for the institutional culture literature. There are different people in the organizations with different past, knowledge, world view, mental structure and the motivation. Knowledge cannot be piled without gathering the implicit knowledge of these people which are the most valuable treasury of the organization. To share the implicit knowledge, a common space is needed. Common space refers to the conceptual combination of physical, virtual and mental spaces which facilitate the required activities for knowledge creation process and sharings to happen. The works in the common space should be as far as productive and comphrensive. Knowledge oriented organizations requires to develop and apply business culture strategy (Güçlü, Sotirofski, 2006). Career development, on the other hand, has been one of the main topics in nowadays business environment because of the change of the relation between organization and employee, organization structure and the expectations of the employees. Management approaches like downsizing, outsourcing, total quality management, people-oriented management, change management, learning organization which are all result of the globalization have led the concept of career to change. To invest in employees and to improve their skills will provide competitive advantage in the global business environment. Performance and Productivity. Performance management is a new subject. The performance of an organization is the output at the end of a period or outcomes of the activities. These outcomes can be regarded as the rate of reaching the goals determined by the organization. For companies, it is possible to have some goals (profitability, productivity, efficiency etc.). Productivity is related to the inputs and outputs and it refers what extent to the organization uses its resources. It is the main part of performance (Yükçü and Atağan, 2009). Mentor and Mentee . Mentorship is arbitrary or professional, one to one relationship which aims to support and encourage the person (Özkalp vd., 2006: 55). Daresh (2004) sees the mentorship as a process of personal improvement. It is a process that is conducted under the supervision of such people who has guiding, protecting and leading skills. Mentor is the one who holds such characteristics. Gettys (2007), on the other hand, states that the mentorship is a mutual cooperative process and experienced mentor guide his/her student to improve his/her knowledge and skills (Gettys, 2007: 7-8). Two concepts need to be mentioned here: Mentor and mentee. Mentor is a supervisor and guides the person to help him/her to develop his/her career through supporting, teaching and listening. The term “mentor” is used to define a person who shares his/her expertise and knowledge with other people. Mentee or protegé’ is the one who benefits the mentorship service. 76 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3. RESEARCH 3.1.Method and Hypotheses This study is modeled according to the descriptive method and relational scanning model. Relational scanning models aim to define the existence and level of relation between two or more variables. The hypotheses of the study are as follows: H1: There is a significant relationship between mentorship implementation and the value that the mangers show to their subordinates H2: There is a significant relationship between the mentorship implementation and the increase in knowledge transfer in the organization H3: There is a significant relationship between the mentorship implementation and the increase in communication level in the organization H4: There is a significant relationship between the mentorship implementation and career development of the employees H5: There is a significant relationship between the mentorship implementation and the increase of performance and productivity of the employees 3.2. Sampling and Data Collection The study was conducted in Manavgat, Antalya. The unit of study is hotel employees. Questionnaire method was used to collect the data. Questionnaires were distributed to 260 employees and 250 of them were collected with a turn rate of 96%. Questionnaire consists of 6 parts. In the first part demographics take place. Second part dedicated to organizational commitment. There are 5 items in this part. This and the following parts, the 5-point Likert scale was used with “1” indicating Absolutely Disagree and “5” indicating Absolutely Agree. The Cronbah’s Alpha of this scale is 0.811. Third part is related to the survival in the company and there are 4 items in this part. The Cronbah’s Alpha of this scale is 0.875. Performance questions are in the fourth part and there are 3 items with 0.911 Cronbah’s Alpha. Communication is in fifth part. There are 3 items in this scale and the reliability is 0.729. Management related questions are in the last section. 6 items take place in this part. The Cronbah’s Alpha is 0.838. 3.3.Data Analysis Demographics are gathered using frequency tables. For the Likert scale questions , firstly reliability then the normality test were done. Simple regression analysis were used for commitment, performance, communication, and management scales. The significance level is determined as 0.05. 77 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.4. Findings 3.4.1.Demographics Gender N % Education N Male 118 47.2 High School 16 6.4 Female 132 52.8 Undergraduate 173 69.2 Master 47 18.8 14 5.6 Age % 19-22 34 13.6 Ph.D 23-26 91 36.4 Position 27-30 67 26.8 Manager 45 18 31-34 12 4.8 Employee 205 82 35-38 10 2.5 Nu.of Hotels worked before 39-42 8 3.2 0 73 29.2 43-45 7 2.8 1 162 64.8 46-49 9 3.6 1+ 15 6 50-more 12 4.8 0-1 41 16.4 2-4 59 23.6 5-6 52 20.8 7-9 27 10.8 10-12 17 6.8 13-15 16 6.4 16-18 11 4.4 19-21 19 7.6 22-more 8 3.2 Years in the hotel Half of the respondents are below the age of 27. Most of them (%69) holds university degree. 65% of the respondents (162 person) stated that this is their second jobs whereas this ratio is %29 (73 person) for the first time worker. 40% (100 person) of the respondents have been working in their current hotel for less than 5 years. 71 person (28.4%) have been working for more than 10 years in the same hotel. 78 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.4.2.Findings of Hypothesis Tests Five Hypotheses are tested with lineer regression test. H1: There is a significant relationship between mentorship implementation and the value that the mangers show to their subordinates R2 Adjusted R2 Standard Error p 0,063 0,071 0,865 0,032 There is a significant relation between the mentorship implementations and the value that the managers show to their subordinates. H2: There is a significant relationship between the mentorship implementation and the increase in knowledge transfer in the organization R2 Adjusted R2 Standard Error p 0,041 0,039 0,095 0,028 The result of regression analysis show that there is a significant relation between the mentorship implementations and the knowledge transfer in the organization. H3: There is a significant relationship between the mentorship implementation and the increase in communication level in the organization R2 Adjusted R2 Standard Error p 0,274 0,075 0,462 0,011 There is a significant relation between the mentorship implementations and the increase in communication level in the organization. H4: There is a significant relationship between the mentorship implementation and career development of the employees R2 0,051 Adjusted R2 0,001 Standard Error 1,126 p 0,021 According to the result of the regression test there is a significant relation between the mentorship implementation and career development of the employees H5: There is a significant relationship between the mentorship implementation and the increase of performance and productivity of the employees 79 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo R2 0,159 Adjusted R2 0,04 Standard Error 0,691 p 0,023 Hypothesis 5 is accepted as the significance level is below 0.05 (0.23). It means that there is a significant relation between the mentorship implementation and the increase of performance and productivity of the employees. 4. DISCUSSION Today’s competitive environment requires the companies to have the qualified human resources as the most important capital. It is no surprising to see the employee satisfaction to be in the agenda of the companies. One way of increasing the satisfaction level and abilities of employees and improving the professional skills is the mentorship implementations in the organization. We need from time to time somebody to consult who will share his/her expertise and guide us. Mentorship provides this through transferring the experiences of senior people to less experienced people in the organization. The success of mentorship program in the organization depends on analyzing the need carefully and assign the right person as mentor to the mentee. It is also important to get feedback continually from both mentor and mentee from the beginning of the program in order to revise the content of the program in time. Mentorship programs are not compulsory programs. Mentors and mentees should meet periodically and have improvement focused conversation. Working on projects can also be influential for the effectiveness of the program. Well designed mentorship programs add value to the institution, mentor and mentee. Mentorship programs; Helps the organization values to be espoused by the employees, Helps to transfer the institutional knowledge form one generation to another in the organization and facilitate the adaption of new comers Helps mentees to work with the mentors in a one to one learning relationship which can aid the employees in their career development Helps mentors to feel the pleasure of preparing the future leaders According to the result of the study, the organizations implementing mentorship benefit from these programs in different ways. The employees feel themselves as valuable for the company. This affects the business performance in a positive manner through the increase in communication level in the organization, and the decrease in leaving the job which all together leads to increase in productivity and quality in production. REFERENCES 80 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Daresh, J. (2004). Mentoring school leaders: Professional Promise or Predictable Problems? Educational Administration Quarterly. 40(4): 495-517. Gettys, S.G. (2007). The Role of Mentoring in Developing Beginning Principals' Instructional Leadership Skills. Unpublished Dissertation, University of Missouri-Columbia. Güçlü N. & Sotirofski, K. (2006). Bilgi Yönetimi, Türk Eğitim Bilimleri Dergisi, 4(4): 351371. Güler, E.Ç. (2006). İşletmelerin E-İnsan Kaynakları Yönetimi ve E-İşe Alım Süreçlerindeki Gelişmeler. Ege Üniversitesi Dergisi, 1(6): 17-23. Özkalp, E., Kırel, Ç., Sungur, Z. & Cengiz, A.A. (2006). Örgütsel Toplumsallaşma Sürecinde Mentorluk ve Mentor'un Yeri ve Önemi: Anadolu Üniversitesi Araştırma Görevlileri Üzerine Bir İnceleme. [The Place and İmportance of the Mentorship and the Mentor in the Process of Organizational Socialization: A Study on Research Assistants at Anadolu University.], Anadolu University Journal of Social Sciences, 6(2): 55–69. Yükçü, S. & Atağan, G. (2009). Etkinlik, Etkililik ve Verimlik Kavramlarının Yarattığı Karışıklık. Atatürk Üniversitesi, İktisadi ve İdari Bilimler Dergisi, 23(4): 1-1 81 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Analysis Of The Hotel Personnel’s Conceptions Of Organizational Justice, Organizational Silence, Mobbing, Organizational Commitment In Terms Of Demographic Variables Şevket Yirik, Yusuf Yilmaz, Osman Nuri Demirel,Yıldırım Yilmaz, Abdullah Akgün, Hasan Kinay Akdeniz University, Turkey Abstract This study analyses the conceptions of organizational justice, organizational silence, mobbing, organizational commitment in terms of demographic variables in hotel management. Field work is carried out in the 5-star hotels that are active during 12 months in the Manavgat region of Antalya (Turkey). The study is supported by 229 hotel personnel and all responded. The study reveals that factors such as gender, age, educational level, professional rank and position have considerable effects on the conceptions of institutional devotion, mobbing, institutional repose and institutional justice. Keywords: Organizational Justice, Organizational Silence, Mobbing, Organizational Commitment 1.THEORETICAL BACKGROUND 1.1.Organizational Justice Originally, the conception of organizational justice is based on “Equity Theory” of Adams in 1965 (Baş and Şentürk, 2011: 33). Organizational justice is whether there is equity or not comparing what the employees bring in the company according to the contributions the employees made to the company (time, work, earnings). Organizational Justice is examined under three headings; distributive justice, procedural justice and personal interaction justice. (Cohen-Charash and Spector, 2001: 279; St‐Pierre and Holmes, 2010: 1171). 1.2. Organizational Silence Organizational Silence was proposed by Hirschman in 1970; however, it was first used as a definition by Morrison and Milliken in 2000 (Erenler, 2010). Organizational silence can be seen when the employees do not express their views and concerns about the company (Morrison and Milliken, 2000). The employee silence, on the other hand, can be defined as not revealing one’s feelings, not sharing with others and concealing the problems by remaining silent and keeping on working as if nothing happened. There may be many reasons why the employee prefers to remain silent. These can be stated as the behavioural habits, consciousness and decision mechanisms (Blackman and Sadler-Smith, 2009: 571-572). The institutional reasons of the organizational silence are as follows: 82 Organizational Reasons 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Injustice Culture Silence Climate Organizational Culture Managerial Reasons Negative Feedback Fears of Managers Prejudices towards Work and Worker Character of the Manager Homogeneity of the Management Team Individual Reasons Lack of Confidence Considering Talking Risky Fear of Isolation Past Experiences Fear for Damaging the Relations Character and Personality National and Cultural reasons Cultural Structure and Norms Power Distance 1.3. Mobbing Latin origin word, mobbing means “psychological violence, disturbance and harassment”. The term mobbing was first suggested by Lorenz in 1960, a scientist who was observing animal behaviours (Davenport et. al., 2003: 3). In the beginning of 1980s, Leymann determined that these kind of outrageous and negative behaviours were taking place in workplaces. Although Leyman met this behaviour style in 1980s, the studies indicate that this behaviour goes far beyond (Leymann, 1996: 166). In 1983, in Norway, the mobbing that 3 teenagers were subject to ended with the suicides of these three teenagers. Hereupon, a broadened investigation was carried out by the Ministry of Education and violence and situations of the victims were revealed. Programs in the USA, England and Germany, in the 1990s, started to be applied for protecting the kids and the youth (Olweus, 1993). However, the first study in Turkey about mobbing was conducted in 2003 (Yavuz, 2007: 7). World Health Organization (WHO) defines mobbing as, attitudes and behaviours that damage physical, psychological and moral development of the individuals or groups by using power against them (Akgeyik vd., 2009: 98). The disturbing behaviours of mobbing that even ends in the resignation of the employees have risen a lot recently. 1.4. Organizational Commitment Organizational Commitment can be said to exist when the employees are willing to stay in the organization and adopt the beliefs of the company as their own and dedicate their work in accordance with company’s interests (Becker, 1960: 32). 83 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The factors effecting the organizational commitment are studied under four subtitles; factors concerning work and duty, working place and working conditions, organizational structure and demographic factors (Topaloğlu et. al., 2008: 953). Approaches of organizational commitment can be gathered under three titles; attitudinal commitment, behavioural commitment and normative commitment (Kitapçı, 2006:75). 2. METHODOLOGY 2.1. The Aim of the Study This study aims to introduce whether the perceptions of organizational justice, organizational silence, mobbing and organizational commitment of the hotel employees differ in terms of demographic variables or not. In this respect, the differences in the perceptions of organizational justice, organizational silence, mobbing and organizational commitment of the hotel employees were examined regarding their age, gender, educational background and work experience. 2.2. Sampling The universe of the study is the 5 star hotel employees in the city of Antalya. Due to the time and financial difficulties experienced in reaching the universe, random sampling was used. In this context, the sampling of this study is 229 employees of a 5 star hotel in Antalya. The questionnaire was distributed to 229 people and all was responded. No invalid questionnaire was determined while analyzing the data. 2.3. Data Collection Questionnaires were used as a means of data collection. Questionnaire was composed of 5 main parts. In the first part, Personal Information Form; in the second part, Organizational Commitment Scale; in the third part Mobbing Scale; in the fourth part Organizational Silence Scale; in the fifth part Organizational Justice Scale was used. 2.3.1. Personal Information Form Questions like gender, age, educational background, work experience, salary, position and weekly working hours were in the form in order to determine the demographics of the hotel employees. 2.3.2. Organizational Commitment Scale The Organizational Commitment Scale developed by Meyer and Allen (1991) was used. The scale had 19 items and prepared in accordance with 5 points Likert Scale ( 1= Absolutely disagree, 5= Absolutely agree). Since the 3rd, 4th, 6th and 13 the items of the scale include negative statements, they were coded with reverse coding method. Thus, it was stated that the higher the score from the scale is, the more the commitment of the employee has. The 84 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo reliability of the scale was high in many studies in which it was used. For this study, the reliability of the scale was determined as 0, 744 and was highly reliable. 2.3.3. Mobbing (Psychological Violence) Scale The appropriate questions for this study about mobbing were chosen from the LIPT (Leymann Inventory of Psychological Terror) , the questionnaire version of which was developed by Klaus Niedl and were selected from the Negative Action Questionnaire (NAQ) , the questions of which were developed by Stale Einarsen, Björn Inge Raknes, Stig Berge Matthiesen and Odd (Mercan, 2007: 120). The Mobbing Scale including 14 items was examined in accordance with 5 points Likert Scale (1= Absolutely disagree, 5= Absolutely agree). With a minimum score of 5 and maximum score of 70, the mobbing (being subject to psychological violence) was said to be increasing when the total score rises. In these studies, the reliability of the scale (α ) was observed to be considerably high and the reliability and validity were proved. For this study, the reliability of the scale was observed as 0, 959 and was found to be highly reliable. 2.3.4. Organizational Silence Scale The question form designed by Çakıcı ve Çakıcı (2007) was used for preparing the questions about organizational silence. The scale consisted of 28 questions and was examined in accordance with 5 points Likert type. ( 1= Absolutely disagree, 5=Absolutely agree). The most appropriate 13 out of 28 questions were chosen for the study. The minimum score was 5 and the maximum score was 65 and it was stated that the higher the total point was, the more the organizational silence becomes. Many studies that this scale was used indicated that this scale was a considerably reliable one. As for this study, the reliability of the scale was determined as 0,951 and was rather high. 2.3.5. Organizational Justice Scale While preparing the questions about Organizational Justice, 20 item- Organizational Justice Scale of Niehoff and Moorman (1993) was used (Yıldırım, 2002). The scale was evaluated in accordance with 5 points Likert type. ( 1= Absolutely disagree, 5=Absolutely agree). With the evaluation of each response for each statement, the score of organizational justice was found. The minimum score was 5 and the maximum score was 100 and it was stated that the higher the total point was, the more effective the organizational justice applications are. Many studies in which this scale was used indicated that this scale was a considerably reliable one. As for this study, the reliability of the scale was determined as 0,956 and was indicated to be considerably high. 3. Data Analysis In this study, Independent Samples T Test and ANOVA were used in accordance with the aim of the study. Data analysis was made using SPSS 17.0 package program. .05 and .01 significance levels are used in the study. 85 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 4. Findings 4.1. Demographics Demographic profiles of the respondents can be seen in Table 1. Table 1. Demographics Variables Gender Age n % Female 117 51,1 Male 112 48,9 Total 229 100,0 25-30 32 14,0 31-36 95 41,5 37-42 38 16,6 43 and over 64 27,9 Total 229 100,0 Primary School 31 13,5 High School 51 22,3 Vocational School 26 11,4 Undergraduate 75 32,8 Graduate 46 20,0 Total 229 100,0 2-6 years 41 17,9 7-11 years 117 51,1 12-16 years 71 31,0 Total 229 100,0 1500 TL and less 67 29,2 1501-2000 TL 21 9,2 2001-2500 TL 29 12,7 Education Work Experience Salary 86 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Position Weekly Working Hour 2501-3000 TL 20 8,7 3001-3500 TL 47 20,5 3501 and more 45 19,7 Total 229 100,0 Worker 68 29,7 Assistant 22 9,6 Expert 14 6,1 Middle Level Manager 47 20,5 Senior Manager 78 34,1 Total 229 100,0 41-60 hour 80 34,9 61-80 hour 145 63,3 81 hour and more 4 1,8 Total 229 100,0 As it is seen in Table 1 the ratio of female and male is nearly the same. The dominant age group is between 31 and 36 (41.5 %). Above half of the respondents are graduated from the university (52.8%). Most of them have been working for less than 12 years (69%). Majority of them are in the group of 7 and 11 years as working experience (51%). Workers (29.7%) and senior managers (34.1%) are two dominant groups and the salaries are less than 1.500 TL. (29.2%) and more than 3.000 TL.(40.2%). People are working mostly between 61-80 hours in a week (63.3%). 4.2. Reliability Analysis Reliability is determined with Cronbach’s Alpha. The reliability results can be seen at Table 2. Table 2. Reliability Analysis Results N 87 Cronbach’s Alpha 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Organisational Commitment Mobbing Organisational Silence Organisational Justice 18 14 13 10 0,744 0,959 0,951 0,956 It seems that reliability of all the scales is high. 4.3. Normality Tests The normality tests are done in this part of the study. To test the normality, KolmogorovSmirnov Z test was applied using the total points of the scales. This normality tests were done to determine which tests were appropriate to examine the hypotheses tests. Table 3. Results of Normality Tests KolmogorovSmirnov Z 3,610 4,116 2,405 4,000 Organisational Commitment Mobbing Organisational Silence Organisational Justice p 0,000 0,000 0,000 0,000 According to the Table 3, total scores of the scales do not seem to fit the normal distribution (p<0,05). This result leads the researchers to use non-parametric methods to test the hypotheses. 4.4. Findings According to Gender Differences Table 4 shows the Mann Whitney U test results of gender differences in organisational commitment, mobbing, organisational silence, and organisational justice. Table 4. Findings According to Gender Differences- Mann Whitney U Test Results Scale Group N Mean Rank U P Organisational Commitment Mobbing Organisational Silence Organisational Justice 88 Female 117 135,53 Male 112 93,55 Female 117 84,35 Male 112 147,02 Female 117 92,71 Male 112 138,29 Female 117 135,71 4150,000 0,000** 2966,000 0,000** 3944,000 0,000** 4129,000 0,000** 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Male 112 93,37 ** p<0,01 It is seen from the Table 4 that hotel employees’ perception on organisational commitment, mobbing, organisational silence, and organisational justice differs at 0.01 significant level between females and males. According to the mean ranks, perception of female employees on organisational commitment and organisational justice are higher than male employees whereas for the mobbing and organizational silence, perception of male employees is higher than females. 4.5. Findings According to Age Differences To test the differences occur for organisational commitment, mobbing, organisational silence and organisational justice according to the age, Kruskal Wallis H test was applied. The results are indicated at Table 5. Table 5. Findings According to Age Differences- Kruskal Wallis H Test Results 2 Scale Group N Mean Rank P Organisational Commitment Mobbing Organisational Silence Organisational Justice 89 25–30 32 106,03 31–36 95 129,22 37–42 38 111,03 43 years and over 64 100,73 25–30 32 142,66 31–36 95 102,95 37–42 38 58,12 43 years and over 64 152,83 25–30 32 133,47 31–36 95 96,41 37–42 38 77,16 43 years and over 64 155,83 25–30 32 90,00 31–36 95 138,93 37–42 38 154,11 8,177 0,042* 58,456 0,000** 47,078 0,000** 62,641 0,000** 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 43 years and over 64 68,77 ** * p<0,01 p<0,05 According to the age of the hotel employees there are significant differences for all scales. The significance level is 0.05 for the organisational commitment whereas 0.001 for other scales. 4.6. Findings According to Differences in Education Level Table 6 shows the Kruskal Wallis H test results of education differences in organisational commitment, mobbing, organisational silence, and organisational justice. Table 6. Findings According to Education Differences- Kruskal Wallis H Test Results 2 Scale Group N Mean Rank P Organisational Commitment Mobbing Organisational Silence Organisational Justice 90 Primary School 31 16,00 High School 51 101,88 Vocational School 26 161,88 Undergraduate 75 146,81 Graduate 46 117,89 Primary School 31 183,03 High School 51 154,55 Vocational School 26 125,58 Undergraduate 75 76,84 Graduate 46 81,54 Primary School 31 198,52 High School 51 140,59 Vocational School 26 123,04 Undergraduate 75 78,84 Graduate 46 84,76 Primary School 31 46,16 High School 51 92,43 103,004 0,000** 89,458 0,000** 89,958 0,000** 80,135 0,000** 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Vocational School 26 83,27 Undergraduate 75 143,52 Graduate 46 157,85 ** p<0,01 According to the education level of the hotel employees there are differences for all scales at 0.01 significance level. It seems that perception of mobbing and organisational silence increase as the level of education decreases. On the other hand, the organisational justice perception increases as the level of education increases. 4.7. Findings According to Differences in Work Experience Table 7 shows the Kruskal Wallis H test results of differences of work experience of employees for organisational commitment, mobbing, organisational silence, and organisational justice Table 7. Findings According to Work Experience- Kruskal Wallis H Test Results N Mean Rank 2 P Organizational 2–6 years 41 55,29 42,881 0,000** Commitment 7–11 years 117 123,05 12–16 years 71 136,21 2–6 years 41 151,68 31,221 0,000** 7–11 years 117 92,21 12–16 years 71 131,38 Organizational 2–6 years 41 165,59 36,444 0,000** Silence 7–11 years 117 94,00 12–16 years 71 120,39 Organizational 2–6 years 41 88,29 27,834 0,000** Justice 7–11 years 117 137,29 12–16 years 71 93,68 Scale Mobbing ** p<0,01 91 Group 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo According to the work experience of the hotel employees the difference at the significance level is 0.01 for the organisational commitment, mobbing, organizational silence and organizational justice. 4.8. Findings According to Differences in Positions Table 8 shows the Kruskal Wallis H test results of differences in position for organisational commitment, mobbing, organisational silence, and organisational justice. Table 8. Findings According to Position- Kruskal Wallis H Test Results Scale Group N Mean 2 P 159,880 0,000** 152,276 0,000** 170,593 0,000** 142,661 0,000** Rank Organizational Assistant 22 109,68 Commitment Middle Level Manager 47 179,47 Senior Manager 78 125,58 Expert 14 206,50 Worker 68 41,19 Assistant 22 160,32 Middle Level Manager 47 67,55 Senior Manager 78 77,91 Expert 14 58,50 Worker 68 187,31 Organizational Assistant 22 131,86 Silence Middle Level Manager 47 81,72 Senior Manager 78 80,37 Expert 14 7,50 Worker 68 194,40 Organizational Assistant 22 84,50 Justice Middle Level Manager 47 114,40 Senior Manager 78 166,08 Expert 14 198,50 Worker 68 49,50 Mobbing 92 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo ** p<0,01 According to the work positions of the hotel employees, the difference at the significance level is 0.01 for the organisational commitment, mobbing, organizational silence and organizational justice. 5. DISCUSSION In this study, it was determined that the woman employees’ perception of organizational commitment and organizational justice is higher than that of the men whereas the men employees’ perception of organizational silence is higher than that of the women. As for the age, while the organizational commitment of 31-36 age groups is the highest, the employees’ commitment at the age of 43 and over is the lowest. The age group 43 and over was subject to mobbing at the highest level and 25-30 ages followed that and 37-42 age group were subject to the mobbing the least. Moreover, while organizational silence of the 43 and over age group is the highest, the organizational silence of 37-42 is the lowest. The organizational justice perception of the age group 37-42 was determined to be the highest. The organizational commitment of the employees who are graduates of primary school is the lowest and vocational school graduates’ perception is the highest. The primary school graduates were observed to be subject to mobbing more often than the others. Generally, it can be stated that the higher the graduate degree is, the lower the employees are subject to mobbing. It was also observed that the organizational silence of primary school graduates is higher than that of the others. As the education level increases, the perception of organizational silence decreases. Besides, as the education level increases, the perception of organizational justice increases in parallel. In general, it was determined that as the working year increases, the organizational commitment increases, too. While the mobbing rate is the highest among the employees having a work experience of 2-6 years; it is the lowest among 7-11 years. The organizational silence of the employees who worked for 2-6 years is the highest and 7-11 years is the lowest. The organizational justice perception of the employees with 2-6 years of working experience is the lowest and 7-11 years of working experience is the highest. As for the positions, the workers organizational commitment is the lowest and that of the experts is the highest. The mobbing rate among the workers is the highest whereas it the lowest among the experts. The organizational silence of the workers is the highest and that of the experts is the lowest. The perception of organizational justice of the experts is the highest while that of the workers is the lowest. REFERENCES Akgeyik, T., Güngör, M., Usen, Ş. & Omay U. (2009). İşyerinde Psikolojik Taciz Olgusu: Niteliği, Yaygınlığı ve Mücadele Stratejisi. İstanbul Üniversitesi Sosyal Siyaset Konferansları Dergisi, 56, 91-150. 93 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Baş, G. & Şentürk, C. (2011). İlköğretim Okulu Öğretmenlerinin Örgütsel Adalet, Örgütsel Vatandaşlık ve Örgütsel Güven Algıları. Educational Administration: Theory and Practice, 17(1), 29-62. Becker, H.S. (1960). Notes on the Consept of Commitment. American Journal of Sociology, 66(1), 32-40. Blackman, D. & Sadler-Smith, E. (2009). The Silent and the Silenced in Organizational Knowing and Learning. Management Learning, 40(5), 569-585. Cohen-Charash, Y. & Spector, P. E. (2001). The Role of Justice in Organizations: A Meta Analysis. Organizational Behavior and Human Decision Processes, 86(2), 278-321. Çakıcı, A. & Çakıcı, C. (2007). İş gören Sessizliği: Konuşmak Mı Zor, Sessiz Kalmak Mı Zor?, 15. Ulusal Yönetim ve Organizasyon Kongresi, Sakarya, 389-400. Davenport, N., Swartz, R.D. & Eliot, G.P. (2003). Mobbing: İşyerinde Duygusal Taciz, (Çev.: Osman Cem Önertoy), Sistem Yayıncılık, İstanbul. Erenler, E. (2010). Çalışanlarda Sessizlik Davranışının Bazı Kişisel Ve Örgütsel Özelliklerle İlişkisi: Turizm Sektöründe Bir Alan Araştırması. Yayınlanmış Doktora Tezi, Hacettepe Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı, Ankara. Kitapçı, H. (2006). “TKY’de Karar Almaya Katılımın ve Örgütsel Bağlılığın Kişisel Performansa Etkisi”, Bilig, 39, 73-86. Leymann, H. (1996). The Content and Development of Mobbing at Work. Europen Journal of Work and Organizational Psychology, 5, 165-184. Mercan, N. (2007). Örgütlerde Mobbing’in Örgüt İklimiyle İlişkisine Yönelik Bir Araştırma. Yayınlanmamış Yüksek Lisans Tezi, Dumlupınar Üniversitesi Sosyal Bilimler Enstitüsü, Kütahya. Meyer, J. P. & Allen, N. J. (1991). A Three-Component Conceptualization of Organizational Commitment. Human Resources Management Review, 1, 61-89. Morrison, E. W. & Milliken, F.J. (2000). Organizational Silence: A Barrier to Change and Development in a Pluralistic World. The Academy Of Management Review, 25(4), 706-725. Niehoff, B.P.I. & Moorman, R.H. (1993). Justiee as a Mediator of the Relationship Between Methods of Monitoring and Organizational Citizenship Behavior. Academy of Management Journal, 36(3), 527-556. Olweus, D. (1993). Bullying at School What We Know and What We Can Do, Oxfort, Blackwell. St‐Pierre, I. & Holmes, D. (2010). The Relationship between Organizational Justice and Workplace Aggression. Journal of Advanced Nursing, 66(5), 1169‐1182. Topaloğlu, M., Koç, H. & Yavuz, E. (2008). Öğretmenlerin Örgütsel Bağlılığının Bazı Temel Faktörler Açısından Analizi, Kamu-İş, 9(4), 949-967. Yavuz, H. (2007). Çalışanlarda Mobbing (Psikolojik Şiddet) Algısını Etkileyen Faktörler: SDÜ Tıp Fakültesi Üzerine Bir Araştırma. Yayınlanmamış Yüksek Lisans Tezi, Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü, Isparta. Yıldırım, F. (2002). Çalışma Yaşamında Örgüte Bağlılık ve Örgütsel Adalet İlişkisi. Yayınlanmamış Doktora Tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü, Ankara. 94 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The Impacts Of Using Additional Teaching Materials On Students’ Performance In Package Program Education: The Case Of Fidelio And Sejour Hasan Kinay, Abdullah Akgün, Hakan Çetin, Yusuf Yilmaz, Zeki Akinci Akdeniz University E-mails: [email protected], [email protected], [email protected], [email protected], [email protected] Abstract This study has been carried out to examine the effects of the use of additional teaching materials on student's performances, during educational activities regarding the use of package programs in the tourism sector. The study design called for two separate groups. Students were provided with a laboratory for study outside of course hours. 73 students took part in practice sessions outside of course hours, while a total of 145 students took the examinations. While researching the effects of using course books, 93 students took classes having been provided course books, while a further 97 students took the classes without course books. A post test controlled experimental design was used to compare the two groups. The study was carried out with third year students of the Akdeniz University, School of Tourism and Hotel Management in the fall term of the 2011 – 2012 educational year. To gather data on the effectiveness of usage of course books, the Fidelio program instructors applied a test with 10 open ended questions, prepared by employees working in the sector and using the program and the researchers. For the laboratory effectiveness study, a post test consisting of 10 questions was prepared by the researchers together with sector employees and applied to the students. The results of the study were evaluated using the SPSS 15.0 statistical software package. Based on the findings, the researchers have made recommendations on the use of course books and laboratory study outside of class hours in applied courses such as package program instruction. Keywords: Additional Teaching Materials, Package Program Education, Package Program Usage 1.INTRODUCTION We are living in an age where global competition pressures are increasing, information is produced rapidly and the information produced is consumed even faster than it is being created; the information age. This age is characterized by an increased flow of information between organizations, individuals and institutions, where the effectiveness of this interaction is high. The increase of the amount of information, triggered by computer use, has affected all sectors, including the tourism and hotel sector. The tourism sector bases activities on the production of services, requiring an active workforce, while some positions, such as customer service and reception, necessitate a face to 95 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo face relationship with customers, meaning that there is a need for qualified personnel. In the constantly changing and developing society, it is clear that individuals who can use information technologies in an efficient way will be considered to be highly qualified and will be more successful (Kurbanoğlu and Akkoyunlu, 2002). For this reason, those wishing to find employment in the tourism sector must be skilled in the use of at least one of the automated systems that are widely used, in order to find employment more easily. The effective use of information technologies in the tourism industry, in hotels, catering establishments, travel companies and sub-units of these organizations, facilitates the management of human resources and increases the efficiency of employees. If human resources can benefit from information technologies, the quality and global competitiveness of the tourism industry will increase (Alkaya, 2006). A study performed in 2004 shows that the greatest issue encountered in computer use in hotels stems for the users, but more specifically, the training of users. The same study concludes that “problems caused by the training of users must be decreased” (Kınay and Kınay, 2004). An examination of curricula of schools providing tourism education shows that the vast majority include courses on automated systems used in the sector. The most encountered problem in automation education is that students are not able to repeat and practice what the learn in class. Even if the student is able to perform all of the tasks as described by the instructor, as the students are not able to repeat these tasks outside of the classroom, they usually come to the next session having forgotten all they have learned. However, being “informed” in the information age means to develop learning capacities, use information, obtain new skills and turn this into a consistent form of behaviour (Yıldırım, 2001). Failure to utilise skills learned in class outside of the classroom means that learning has not really taken place. In information technologies education, whether a student owns a computer, how effectively the student uses computers in daily life, and the social environment all affect the quality of the learning process. A study performed on “information technology education in primary schools shows that gender, the educational status of the parents, whether the family owns a computer, whether the parents assist the child with homework, the student's perceptions and attitudes towards studying all have a statistically significant effect (Demir, 2008). In the transition from an industrial society to information society, educational models also exhibit significant changes. In transitioning to an information society, the teacher's role as a guide, the student learning through teamwork, management based on educationaladministrative leadership, learning based on personal initiative, variable educations programs, organizational learning and multi-faceted conceptional learning criteria become important. In this context, learning through computer laboratory activities, with peers, through debate and consulting other resources and by joint activities that allow students to complement each other, is considered to have the potential to be high quality and sustainable. Many studies show that the use of additional teaching materials has a positive effect on student success. The effect of computer assisted instruction has been shown to have a positive effect in science classes (Altunay and Şeker, 2008), English classes (Akdağ and Tok, 2008), and education with autistic children (Bayram, 2006). 2. INFORMATION TECHNOLOGIES AND PACKAGE PROGRAMS 96 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo All technology used in gathering, processing, storing, transmitting through networks and presenting information to users, including communication and computing technologies, may be referred to as “information technologies” (Tonta,1999). Developments in information technology have also affected the field of software. Two important developments have taken place in the field of software for end users in an organizational context. Firstly, instead of specific programs with a single aim developed by in house software experts or end users, organizations are using package programs developed by software companies. This trend began with the emergence of affordable and easy to use software packages designed for micro computers. Today, package programs are available for almost every sector and are developed and marketed by software companies. 3. USAGE OF PACKAGE PROGRAMS IN THE TOURISM SECTOR Considering that electronic trade is becoming widespread and will take up an important share in the total trade volume of all countries, information technology has become an important issue (Gölönü, 2006). Computer based automation systems have become an important infrastructural element in the tourism sector. To address this need, many software companies have developed automation software systems specifically for hotels. Tourism companies are required to gather information regularly, store this information and recall it when necessary. Travel agents are required to fill in forms regarding the products or services that they market as intermediaries, such as accommodation, independent catering services from restaurants, cafes and bars etc., yacht and boat rental companies, other travel agencies organizing city tours, airlines, car or limousine rental companies, railways, maritime transportation companies, and those providing guidance services in museums and places of interest in order to achieve continuity in their services and therefore achieve efficiency and customer satisfaction. Therefore, travel agencies are marketing information in a sense. In this context, travel agencies depend on correct and timely information in their operations, and information technologies are a vital aspect in management. As the tourism sector is based on the production and development of information, information technologies are highly significant. For this reason, there is a multitude of package programs for tourism operators on the market and it is almost impossible to find a tourism agency that does not use package programs. Most of the software developed for the tourism sector targets travel agencies and organizations providing accommodation. 4. PACKAGE INSTITUTIONS PROGRAM EDUCATION IN TOURISM EDUCATION Software companies marketing to the tourism sector provide most of their automation software to education institutions providing tourism education for free or a modest fee. For example, PROTEL, a company representing the Fidelio program provides free education to instructors giving reception courses in universities, in the scope of the Tourism Education and Employment Support Project. If the instructor achieves a score of 70 or higher in the examination at the end of the training, the Fidelio program is provided to the educational institution free of charge. SAN Bilgisayar, the producer of the Sejour program, used in travel agency automation, provided the program to schools free of charge, but now is struggling to 97 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo cope with the demand and charges a modest fee. Some other programs such as Newage and Tourkuaz are free to try or have demo versions. 5. METHODOLOGY 5.1. Aim of the Study The aim of the study is to identify whether the use of course books and laboratory sessions outside of class hours, constituting additional teaching materials, has an effect on student success in applied vocational information technology courses. Furthermore, this study aims to identify if schools and administrators providing IT systems education should facilitate the provision of resources and space for students to study outside of class hours, to achieve higher quality and permanency in learning processes. 5.2. Research Methods The study consisted of two parts. 73 students took part in laboratory application sessions outside of class hours, and took the examination which was taken by a total of 145 students. To examine the effectiveness of the use of course books, 93 students were provided with course books, while 97 students were not. The study used a post test controlled experimental design. The population for the study was all students receiving package program education, while the sample selected consisted of third year students at the Akdeniz University, School of Tourism and Hotel Management, department of travel and accommodation management. The data was gathered based on the results of the test that was performed. All data was analyzed using the SPSS 15.0 program. 5.3.Hypothesis Assuming that practice on the computer is necessary for students to be successful in package program education, our hypothesis was as follows H1: Practice with the package program in the computer laboratory outside of class hours, together with peers, has a positive effect on academic success. Assuming that students required course books as well as computer practice to be successful in package program education, our hypothesis was as follows: H2: Apart from computer practice in package program education, the distribution of course books has a positive effect on academic success. 6. FINDINGS In this section, we will examine the hypothesis formulated above. Table 1 displays the correlation between students practice in computer laboratories outside of class hours and course success. 98 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 1: Students activities outside of class hours and Success Rates Correlation Success Success Study Outside of Class 1 .423** .000 Study Outside of Class 146 146 .423** 1 .000 146 146 As shown in Table 1, there is a correlation between the exam results and the time spent by students in study outside of class hours. The correlation coefficient was found to be .423. As a result, we can conclude that study in computer laboratories outside of class hours has a moderate positive effect on academic success (Büyüköztürk et al., 2010a). Based on this data, we can accept hypothesis H1. Table 2 shows the results of a t-test analysis performed on independent groups to identify the effect of the provision of course books apart from computer practice, on academic success in package program education. Table 2: The effect of course books Course Books N X S Control Group 93 24.3434 44.2151 9 Experimental Group 93 21.8996 64.1935 0 df t p 92 -5.7684 0,000 According to the results of the t-test, shown in Table 2, t(92) = -5.7684, p<0.05, and Cohen’s d = 0.598. Therefore, we can say that the provision of course books has a statistically significant effect on student success and this effect (Cohen’s d = 0.598) is moderate (Büyüköztürk et al., 2010b). The experimental group was observed to have a higher rate of success. Therefore, we can accept our hypothesis H2. 99 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 7. CONCLUSION AND RECOMMENDATIONS It has been shown that practice with programs outside of class hours and the provision of a resource book increases the academic success of students receiving applied package program education. Therefore, organizations providing package program education should consider acquiring package program demos, course books and other additional teaching materials for the use of students in order to increase student learning levels and success rates. It is clear that the use of additional teaching materials increases the quality of instruction. A high quality learning process will doubtlessly lead to a higher level of success. Educational institutions may also consider the possibility of allowing students to log on to the campus services from their home computers, in order to practice using package programs. Providing the demo versions of package programs for students to install on their home computers may also be an effective way to facilitate the learning process. This study has examined the effects of the usage of course books and laboratory package program use outside of class hours. Similar studies may be performed on the usage of other teaching materials. In this study, we have not performed research regarding the permanency of learning and this may be addressed by other researchers. REFERENCES Alkaya, Y. (2006). Turizm Endüstrisinde Bilgi Sistemleri Uygulamasında İnsan Kaynaklarının Yönetimi, http://ab.org.tr/ab06/bildiri/99.doc, Accessed 10.04.2012. Akdağ, M., & Tok, H. (2008). Geleneksel Öğretim ile PowerPoint Sunum Destekli Öğretimin Öğrenci Erişisine Etkisi. Eğitim ve Bilim Dergisi, 33(147), 26-34. Bayram, S. (2006). Bilgisayar Destekli Özel www.servetbayram.com/otizmce/http/kongre_makale.doc, Accessed 10.04.2012. Eğitim. Altunay, A.Y. & Şeker, R. (2008). Bilgisayar Ortamında Hazırlanan Kavram Haritalarının Bir Öğretim Materyali Olarak Fen Bilgisi Dersinde Kullanılmasının İlköğretim Öğrencilerinin Başarılarına Etkisi. TSA Dergisi, 12(3): 19-32. Öğüt, A., Güleş, H.K. & Çetinkaya, A.Ş. (2003). Bilişim Teknolojileri Işığında Turizm Işletmelerinde Yönetim: Enformatik Bir Bakış. 1. Basım, Ankara: Nobel Yayıncılık. Yılmaz, M.P. (2007). Chermik: Otel Otomasyon Sistemi. Elektrik-Elektronik Bölümü Dergisi, . Akova, O., Sarıışık, M. & Akbaba, A. (2007). Seyahat Acentalarında İşgören Bulma ve İşgören Seçme Yöntemlerine Yönelik Bir Araştırma. Karamanoğlu Mehmetbey Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 15: 275-296. Altınöz, M. (2008). Ofis Otomasyon Sistemlerinin Bireysel Performans Üzerine Etkisi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20: 51-63 . Kınay, F. & Kınay H., (2004), Konaklama Işletmelerinde Kullanılan Önbüro Paket Programları Üzerine Antalya Yöresinde Bir Araştırma. TSE Standart dergisi, 43(510): 70-79. Kurbanoglu, S. & Akkoyunlu, B. (2002). Bilgi Okuryazarlığı: Bir İlkögretim Okulunda Yürütülen Uygulama Çalışması. Türk Kütüphaneciliği, 16(1): 20 - 41. Yıldırım, R. (2001). Öğrenmeyi Öğrenmek. İstanbul: Sistem Yayıncılık. 100 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Balay, R. (2004). Küreselleşme, Bilgi Toplumu ve Eğitim. Ankara Üniversitesi Eğitim Bilimleri Fakültesi Dergisi, 37(2): 61-82. Gölönü, S. (2006). Gelişen Teknolojiler, Öğrenen Örgütler ve Halkla İlişkiler. Selçuk Üniversitesi İletişim Fakültesi Dergisi, 4(3): 73-81. Düşükcan, M. & Kaya, E.Ü. (2003). İşletmelerde Bilgi Teknolojilerinin Kullanılma Yerleri. web.firat.edu.tr/daum/docs/13/08düşükcan.doc, Accessed 10.04.2012. Tonta Y. (1999). Bilgi Toplumu ve Bilgi Teknolojisi, Türk Kütüphaneciliği, 13(4): 363-375 Büyüköztürk, Ş., Çakmak, E., Akgün, Ö., Karadeniz, Ş. & Demirel, F. (2010a). Bilimsel Araştırma Yöntemleri, Ankara:Pegem Yayınları. Büyüköztürk, Ş., Çokluk, Ö. & Köklü, N. (2010b). İstatistik, Ankara:Pegem Yayınları. 101 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo LEGACY of TURGUT ÖZAL and THE SUSTAİNABLE TRANSFORMATİON of TURKEY with AK PARTY GOVERNMENTS Erdoğan Selami, Acar Eray Dumlupinar University, Kütahya, Turkey, E-mails: [email protected],[email protected] Abstract Turgut Özal is one of the most important actors in the Turkish Political life. He made fundamental changes in Turkey between 1983-1993 as a Prime Minister or President of Turkish Republic. He not only tried to liberate Turkish economy but also political sphere. Özal, especially focused on freedom of speech, freedom of belief and freedom of enterprise. At the same time, the latest refers to the free market economy. Until Özal's period Turkish political leaders applied the model of mixed economy, not free market economy, that is, the structure of Turkish economy wasn't entegrate with global markets. İnitially, Özal changed it and he started to set up export-oriented economic model, free interest rates, privatization, etc... and then, made political reforms; like freedom of speaking the Kurdish language, dissolution of 141, 142 and 163. articles of Turkish Ciriminal Code, application for full membership to the European Union. Unfortunately, his succesors could not able to sustain his revolutionary political and economic vision. İn this respect, 1990s can be considered as lost years for the Turkey. Until AK Parti governments Turkey encountered deep economic and political crises such as April 1994 and 28 February 1997. After from this miserable period, with the AK Parti government Turkey returned to the Özal's reformist politics both politically and economically. According to the arguments which are mentioned below, Özal's transformation efforts will be examined from today's view. Besides, what are the main characteristics of Özal and the AK Parti leader Recep Tayyip Erdoğan, can we say continuity or divergence between them. İn Today's Turkey, what is the importance of Turgut Özal, can we say that, Özal's ideas particularly in economic field-is being applied by the AK Parti government. Keywords: Özal, AK Parti, Free Market Economy, Economic Crises, Political Reforms, Turkish Economy. 1.Turgut Özal And ANAP (Motherland Party) Turkey encountered two important problems which were the political and economic crises in the late of 1970s. 24 January 1980 Desicions (Özal architect of desicions), a series of fundamental economic policy changes, couldn’t be carried out by the weak Demirel’s minority government. These problems paved the way for the military intervention of Turkey in September 12, 1980. The Junta came to power with overriding objectives, the first one was to repress the political sphere by applying rigid measures against extremists and the second objective was for economic restructuring (Boratav, 1998: 122 ; Topal, 2000: 122).The 1980 102 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Military Coup in Turkey was an attempt by the General Kenan Evren and his friends who were called NSC (National Security Council) to reshape the Turkish political system for the sustainabledemocratic order. Forthat reason, some measures were implemented between September Coup 1980 and November 1983 by the military government to reestablish the Turkish political arena. The new constitution was approved by a referendum in 1982. (Ergüder, 1991: 152). After that, İn order to regulate party formation and electoral system the new Political Parties Lawand Electoral Law were enacted in April 1983. Also, It was decided that, new general elections would be realized in November 1983. On the other hand, the ruling military government did not want coalition government for the stability of political sphere. To provide this target they introduced %10 election threshold which was very high. Similarly, according to this aim, they thougt to allow only two political parties to attend the 1983 General Elections, one of them is moderate-right MDP (Nationalist Domocracy Party), the other is moderate-left HP (Populist Party). But, the powerful Generals gave permission reluctanly Özal’s Party ANAP to enter into elections due to foreign pressure (Akdoğan, 2001:88; Ahmad, 2007: 189-190). However, the junta supported his own party (MDP) strongly. İndeed, President Evren had already made a television speech before the elections, he clearly criticized Turgut Özal and his party (MP), favoured MDP. İn any case, Evren’s speech didn’t contributeMDP, but it damaged.At the end, NSC allowed to compete of the three political parties for the 6 November General Elections. Duringthe elections campaing it was understood that, Özal was ready for government, he was talking abuot the measures to recover corrupted (ruined) economy, economic transformation, free market economy, also selling to the Bosphorus Bridge etc. On the other hand, the other two leaders (Necdet Calp and Turgut Sunalp) couldn’t say concrete projects. Especially, MDP was presenting itself as the reprasantative of 12 September Military Coup.Unlike Özal’s political meetings, their meetings were not exciting to Turkish voters. Morever, Özal and his party managed to present itself as a civilian force, the most competent among other two parties to normalize Turkish democracy and economic system. At the same time, Özal were using more civilian discourse, he meant that his party autonomous from the military (Akdoğan, 2001: 88). ANAP was advocating consensus and toleration in political sphere unlike MDP and HP. According to Özal, economic problems could be resolvedonly by decisive and logical methods. That is, he meant that their government could overcome these problems. Turkish People believed him. Only Özal’s Party used positive discources and formulations, other parties preferred to say state-oriented rhetoric (Özkazanç, 1996: 1221). At the same time, conversation programmes on TRT (Turkish Radio and Television) contributed Özal’s success. At these programmes Özal told his economic projects simply and clearly instead of ideological issues, (Heper, 2011: 206). Özal persuaded Turkish People on economic issues easily. And, ANAP was able to win the elections getting a little more votes than 45 percent (%45.2) 211 deputies (400/211) in the Elections of November 1983 and come to the power only by itself (one-party government). 1.1. Özal’s Governments and Economic Transformation of Turkey 103 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The ideology of the ANAP was based on four different political views, nationalism, conservatism, social justice, and market economy (ANAP programme, 1983). İn this respect, Özal claimed that our party was the represantative of the whole society rather than a part of it. Prime Minister Özal and his party acted carefully in order not to do an action to disturb the soldiers (NSC), as it was transition government and comletely signed the desicions about the economy can be seen. While noticing the conditions of that time, it is seen that this was a logical preference. During those years Özal introduced himself as a calculating man by using a rather moderate language and stressed on economical issues(Kalaycıoğlu, 2002: 46). On the other hand, Özal accused the previous governments of being too closed in international community and economy. According to him, Turkish politicians were hesitating to be open to the international arena and attempting to built a wall around Turkey. İn this context, closed society and closed economy meant an isoleted country. Özal aimed to changed these closed policies (Topal, 2001: 40).The primacy aim of Özal was to make structural changes in economy and to make the economy open to the out side (Kazdağlı 2003: 460) He eventually started to make his decisions into practice which he had planned before. The major reforms of Özal roughly (Morgil, 1996: 104-105; Akad: 2000: 267). - He abolished “The Law of the Protection of the Value of Turkish Lira” that he had come from the years of 1930. The flexible exchange rate policy was started (It means no devaluation suddenly) The control of prices was abolished (Black Market ended) The importing limitations and quotas were almost completely abolished Out of budget funds applications were established in order to get rid of the bureaucratic formalities Reduced beuraucracy for taking driver’s license and passport Privatization efforts, the industrialization policies which are open to foreign competition and the encouragement of the industrial and service investments. Özal is usually remembered for his infrastructural projects that he had made for supporting the investments. For instance, Fatih Sultan Mehmed Bridge (2.Bosphorus Bridge), Atatürk Dam, highways, roads, harbours, airports, the commonization of the telephone networks of the villages are appearing at the first sight for evaluating in this respect. İn the different centres of Anatolia (Denizli, Konya, Kayseri etc.) the firms which were called as “Anatolian Tigers” were able to exist by means of incentives that Özal had given (Öniş, 2000: 289). By means of Özal’s radical economical transformations which we have counted above, the import-substitution period in Turkish economy finished, an economical model that is exportoriented had been started with Özal (Çalık, 1992: 6). Thanks to these reforms, it wasn’t anymore guilt to have foreing currency or foreign cigarettes in your pocket in Turkey. Also, The absences of goods and queues of goods were no longer problems though they had been very common before 12th September. Özal said that we souldn’t be afraid of making competition with the World and gave to importance to the freedom of enterprising. İnstead of being afraid globalisation, Özal made it stress that it was an oppurtunity for us. He often went to on journeys abroad by making his plane full of businessman. İn his opinion, our age was an age of individuals’, freedoms and oppurtunities. İn this context, ANAP governments gave 104 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo incentives to the businessmans in every field, for that reason, big success were realized in private sector, e.g tourism(Kazdağlı, 1996: 100). Besides successful enterprisers emerged in all the parts of Anatolia. They started to export different goods to all around the World. Between the years 1983-1989 in which Özal was ruling the country, the average growth rate in a year in Turkey was more than 5 percent. Again in this period the export of Turkey had been increased up to 350 percent (Öniş, 2000: 289). On the other side, the economic crises that Turkey was used to, were not seen in Özal’s period. However didn’t only apply policies based on economy, but he also wanted to entegrate the economical liberalism with the political liberalism in the following period. We realize that serious steps were made in his time in the field of democratization. 1.2. Özal and Democratization Özal is generally accused of giving importance and first side to the liberalization in economy rather than not making a serious liberalization in political field. When Özal started to rule the country in 1983, the guardianship of the soldiers (NSC) was still continuing. Whether Özal wanted political liberalization or not, there wasn’t a possibility for this in those times. The sings of political liberalization can be seen from the year 1987. Later, when we look at his reforms during his being the President of Republic (1989-1993), we can say that the political liberalization was at the top. His most common reforms are the followings (Dağı, 2003: 249269; Acar, 2008: 202; Özbudun, 2003: 110, Barlas, 1994: 287): - - İndividual application right to the European Human Rights Commission was given to the Turkish citizens (1987) Turkey made its application for being a full membership of the European Union(1987) The authority of the European Court of Justice was started to be accepted The European and United Nations convention was accepted against torture The 141st, 142nd, and 163rd articles of Turkish Criminal Code (TCK) which prohibited the socialist and the islamic views, were abolished by the personal efforts of Özal in April, 1991 He was the main actor in abolishing the prohibition of speaking in Kurdish Turkey signed The European Social Charter and The Charter of Paris On the other side, Özal signed some critical events that decreased the influence of the soldiers and increased and showed the strength of the civilian rulers. İn 1987, he opposed to the chosing of the General Staff without being asked to him and he appointed the person he preferred as the General Staff (Necip Torumtay), not the one who was dictated to him (Necdet Öztorun). Moreover, he checked a military force with his bermuda short (Heper, 2011: 223). But the most important of all, he always underlined three freedoms througout his career: 105 The Freedom of Thougt 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo - The Freedom of Religion and Conscience The Freedom of Enterprise İn fact, the political philosophy of Özal is hidden in these three sentences. However, Özal had given importance mostly to the economic liberalism in his first ruling period (1983-1987) as the military guardianship was going on, but, especially when he was the president, he was able to make fundamental reforms in the field of democratization, he signed many important progressions. 2. Stagnation Period of Turkey (1990s) The coalition governments period started again in Turkey from 1991. The years of 1990s were the years of economical and political crises with the coalition governments (1994etc.) On account of the short lasting governments, political chaoses were always lived through. Worse than this, 28th. February 1997 Post-modern Coup was realized. Turkey lost its reformative identity in this period, failed the improvments througout the World as it was struggling with the artificial problems inside the country, its macroeconomic balances were damaged, its banks were robbed etc. On the other hand, the military and civilian bureaucracy intervened in every part of public life. Also, elected governments and politicians were threatened. That’s why the years of 1990s are called as the years in which Turkey went back in economic and political liberalism. Nevertless, the most positive thing in this period was that achieving the full membership status to the European Union in 1999. 3.The Governing of AK Party and Restarting of Transformation Period As the DSP-MHP-ANAP Coalition Government took the country towards financial crises and was unsuccesful at solving the problem of corruption, it carried the AK Party to the government in the November 2002 Elections. İt was unsuspicious that the success that the politicians working at AK Party had shown at the municipalities and except from this, the KOBİs’ and the bourgeoise of Anatolian’s support was effective in this success (Öniş, 2010: 259). Two parties got the right to enter to TBMM after the elections. AK Party and CHP. AK Party became the governing party. İn fact, AK Party came to the government after a similar period of ANAP. Because ANAP had also come to the government as a result of a very deep economical and political crises. Undoubtedly, a charismatic leader (Erdoğan) played an important role in the success of AK Party as it had been like in ANAP (Özal). AK Party promised that it would do reforms in the field of economics, in addition to this, it would get rid of the problem of basic rights and freedoms. At the same time, AK Party preferred to make stress on economical issues and European Union process insistently instead 106 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo of classical ideological polarizations. People showed their support to AK Party’s liberal policies in the 2002 elections (Altun, 2009:4). 4.AK Party Governments and Re-transformation of The Turkish Economy Turkey regained its reformative identity that it had lost in the 1990 years with AK Party. The Party stayed loyal to the free market economy and which had been started by Özal in the period that was after 1980. İn addition to this, Erdogan declared the loyality to European Union Process. İt started to apply the targets that it had put forward with patience in 2002 November after it came to government despite some political disadvantages (soldiers and civilian bureaucracy). Erdogan’s Party also started to work intensely in many fields like education, healt, building, transportation and others (Koç, 2011). Besides, it stayed faithful to the IMF agreement that the former government had signed. By means of successful financial discipline and decisive economical reforms, AK Party has signed a lot of successes. Undoubtedly the European Union process has been one of the most important supporting factors to achieve these successes (Öniş, 2010: 269). Once AK Party became the government, it gave too much importance to this process, at the same time, by means of this process it strengthened its legitimacy. İt should be pointed that the IMF criteria are important about decreasing the inflation and net debt amount. The records of Republic History has been achieved again in this period in the flow of foreing capital (Altun, 2009: 19). Likewise it had been in ANAP’s (Özal’s period), big successes have been achieved in national income and export during AK Party government. İf we look at these rougly (www.tüik.gov.tr) - The export which has been 36 billion$ in 2002 increased to 134 billion$ in 2011 National income which was 230 billion$ in 2002 increased to 735 billion$ in 2011 The record was done in privatization between 2003-2011 (TÜPRAŞ. etc) 34 billion$ İf we look at the results in other fields in order to undertand the dimensions of the transformation in Turkey (www.akparti.org.tr) : - Turkey has been introduced with High Speed Train 13.500 kilometres doubled-road has been built TOKİ has been built about 500.000 flats Service has been carried even to the farthest villages with the KOYDES and BELDES projects There hasn’t been any city without a university Six zeros have been abolished for Turkish Liras On the other hand, Likewise Özal The Prime Minister Erdoğan took the businessman with him abroad so as to increase the trade. He abolished the vizas with a lot of countries. İn addition to these the number of turists coming to Turkey has increased to 32 million from 13 107 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo million in 2011 (www.dha.com.tr). Accordding to these datas, It is clear that Erdogan’s Party is developing to Turkey successfully, for that reason a large majority of Turkish voters support his party increasingly. 5. Democratization and AK Party AK Party had given the signals that it would make democratization steps from the time it came to the government. The Prime Minister of that period, Abdullah Gül, stressed in his speech of İCO’s Tahran Summit in May 2003 that the Muslim Countries had needed to care more about the democratization, human and women rights (Duran, 2010: 341). İn the following period, it could be seen that AK Party government was much sincere about this subject by the motivation of European Union as well. İf we have to make notice to the most known reforms (Dağı, 2010: 132-140; Koç, 2011: 15-20, Altun, 2009: 15; www.akparti.org.tr). - - The applications of state of emercency was abolished The closing of political parties have been made difficult State Security Courts were abolished The Law of Getting İnformation has been enacted The political propaganda with an other language (Kurdish) than Turkish has been abolished Broadcasting in Kurdish has been made free for private TV and radios. 24 hour Kurdish broadcasting has been started in TRT 6. İt has been allowed to established Kurdish Language and Literature Departments and İnstitutions at Universities. National Unification and Brotherhood Projects have been started A lot of workshops about Alevi Problem has been done On the 12th September, 2010, a large change of Constitution which decreased the influence of the military in politics and brought a positive discrimination to the women and children has been adopted. On the 27th April, 2007, the civilian ruling (AK Party) has objected to the ememorandum, which was broadcasted in the internet by the General Staff, but AK Party refused this memorandum and declared counter-memorandum in 28 April 2007 unexpectedly. The success of AK Party both in the field of economy and its democratic standing has been appreciated by the Turkish public. AK Party has achieved an effective success by increasing its votes in the 3 general elections that followed one other. On the other hand, in 1990s influence of the military was very high in political sphere, but with AK Party governments, İt changed. When we look at the relationship between soldiers and AK Party, Tayyip Erdoğan has signed a cautious reform without damagining and destroying, by thinking the institutional reputation of TSK (Turkish Military Forces) (Aydın, 108 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2012: 4). İn a new period Turkey has entered, the Generals have been giving applications for retirement instead of memorandum now (İdiz, 2011: 17). Then, Turkey has been normalizing. REFERENCES Alev Özkazanç, “Türkiye’de Yeni Sağ”Cumhuriyet Dönemi Türkiye Ansiklopedisi, C.15, İletişim Yayınları, 1996: Ankara ANAP Programı (1983) Argun Akdoğan, Mapping Özal New Hegemonic Project, Doktora Tezi, ODTÜ, 2001: Ankara Asaf Savaş Akad, “The Political Economy of Turkish İnflation”, Journal of İnterntional Affairs, V.54, 2000 Aylin Topal, The New Right and Özalizm, Yüksek Lisans Tezi, Bilkent, 2000: Ankara Burhanettin Duran, “AKP ve Dönüşümün Aracı Olarak Politika”, H.Yavuz (Editor), AK Parti ve Toplumsal Değişimin Yeni Aktörleri, Kitap Yayınevi, 2010: İstanbul Celal Kazdağlı, “Turgut Özal’ın İktisadi Reformları”, İ.Sezal, İ.Dağı (Editoryal), Kim Bu Özal?, Boyut Kitapları, 2003: İstanbul Ergun Özbudun, “Özal ve Demokratikleşme”, İ.Sezal (Editör), Devlet ve Siyaset Adamı Turgut Özal, 20 Mayıs Vakfı, 1996: İstanbul Ersin Kalaycıoğlu, “The Motherland Party: The Challange of İnstitutionalization in a Charismatic Leader Party” M.Heper, B.Rubin (Editoryal), Political Parties in Turkey, Frank Cass Pub., 2002: Londra Ertan Aydın, “Erdoğan’ın uzlaştırıcı reformizmi” Star Gazetesi Açık Görüş, 26.02.2012 Fahrettin Altun, “12 Eylül’den 12 Haziran’a Siyasi Partiler, AK PARTİ”, Seta Analiz, S.41, 2011: Ankara Feride Acar, “Turgut Özal” (Çev: Zuhal Bilgin), M.Heper, S.Sayarı (Editoryal), Türkiye’de Liderler ve Demokrasi, Kitap Yayınevi, 2008: İstanbul 109 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Feroz Ahmad, Bir Kimlik Peşinde Türkiye, Bilgi Üniversitesi Yayınları, 2007: İstanbul İhsan Dağı, “Kimlik Siyaset ve İnsan Hakları Söylemi”, H.Yavuz (Editör), AK Parti ve Toplumsal Değişimin Yeni Aktörleri, Kitap Yayınevi, 2010: İstanbul Korkut Boratav, Türkiye İktisat Tarihi, 1908-1985, Gerçek Yayınevi 1998: İstanbul Mehmet Barlas, Turgut Özal’ın Anıları, Sabah Kitapları, 1994: İstanbul Metin Heper, Türkiye’nin Siyasal Hayatı,Doğan Kitap, 2011: İstanbul Mustafa Çalık, “Özal: Türkiye’nin Önünde Hacet Kapıları Açılmıştır”, Türkiye Günlüğü, sayı.19, 1992 Orhan Morgil, “Turgut Özal ve Ekonomi Politikaları”, İ.Sezal (Editor), Devlet ve Siyaset Adamı Turgut Özal, 20 Mayıs Vakfı, 1996: İstanbul Semih İdiz,“Muhtıra Değil Emeklilik Dilekçesi Veriliyor” Milliyet Gazetesi, 01.08.2011 Üstün Ergüder, “The Motherland Party (ANAP) 1983-1989” M.Heper, J.Landau (Editoryal), Political Parties and Democracy in Turkey, I.B.Tauris Publishers, New York and London: 1991. Yusuf Ziya Öniş, “Neo-Liberal Globalization and the Democracy Paradox: The Turkish General Elections of 1999” Journal of İnternational Affairs, V.54, Fall 2000 Yusuf Ziya Öniş, “Adalet ve Kalkınma Partisi’nin Ekonomi-Politiği”, H.Yavuz (Editör), AK Parti Toplumsal Değişimin Yeni Aktörleri, Kitap Yayınevi, 2010: İstanbul Yaşar Taşkın Koç, “Değişim ve Statüko Kıskacında Ak Parti”, Seta Analiz, S.6, 2009: Ankara www.dha.com.tr www.akparti.org.tr www.tüik.gov.tr 110 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo An Evaluation Of Regional Development Agencies’ Roles In Regard To Social Sustainability: A Disscussion Of Turkish Development Agencies’ Experience Mustafa Ökmen1, Buğra Özer1, Vedat Bal2 1Celal Bayar University, Faculty of Economics and Administrative Sciences, Department of 2Celal Bayar University, School of Applied Sciences, Department of International Trade, , Manisa, Turkey Abstract This study focuses on the nexus between social sustainability and regional and local development. In handling the issue in question, the work proposes to focus on the role played by regional development agencies in facilitating social sustainability. The study will facilitate the discussion by reviewing the Turkish experience in regional development by reviewing Turkish regional development agencies’ legacy that came on the Turkish regional development discussions in the mid of the very first decade of 2000s. The attempt will be to demonstrate that Turkish RDAs cannot handle mechanisms to deal with problems that appear at social and environmental levels of the notion of social sustainable development. 1. INTRODUCTION This study shall dwell on the nexus between social sustainability and regional and local development. In dealing with the issue in question, the work proposes to focus on the role played by regional development agencies in facilitating social sustainability. The study will facilitate the discussion by reviewing the Turkish experience in regional development by reviewing Turkish regional development agencies’ legacy that came on the Turkish regional development discussions in the mid of the very first decade of 2000s. Given the prospect of full membership of Turkey to the European Union and related never ending accession talks and negotiations with the Union(Öniş, 2000, Öniş 2003), regional development agencies assumed to bring a wide array of remedies to the ongoing important problems in regard to the regional economic and social disparities embedded in the Turkish politico-economic setting (Reeves,2005). In such respect, the scale of regional disparities between the different parts of Turkey has posed itself as a significant problematization in a wider dimension than that of the scale of regional disparities in the EU (Sungar,2005). Given the challenge, regional development agencies have been primary actors to deal with the disparities mostly emerging in economic dimension while Turkey in terms of geographical size encompasses an area bigger than that of Germany, Italy and Portugal combined, with an approximating population of seventy-five million (LoewendahlErtugal,2005). Despite the fact that most regional development related institutions and programs came to be inextricably linked to the economic development disparities first and foremost, not adequate attention has been paid to the social sustainability dimension of problems (Gibbs,2010). In this respect, the proposed study will problematize respectively: 111 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo On theoretical terms the link between regional development and the notion of social sustainability how the economic, social and economic dimensions of economic development may be integrated in a single approach of regional development. What the Turkish regional development agencies’ experiences have been on the way to create a national regional development policy while maintaining ties to the EU accession talks, thereby setting linkages to the Union’s regional development policies. How the Turkish Regional development agencies have devised mechanisms to integrate social sustainability schemes to the regional development policies. Following the juxtaposition of research problematizations, the intended study aims to fill in some gaps. Although there exists a bulk of literature on regional and local development in the context of the EU; the lack of research on the link of regional development agencies to social sustainability schemes in the case of Turkey is striking. In such regard, one other effort of the paper is to contribute towards filling the gap in research literature on regional development in relation to social sustainability in Turkey. 2. REGIONAL DEVELOPMENT AGENCIES (RDAs) AND SUSTAINABLE DEVELOPMENT NOTIONS IN GENERAL PESPECTIVE 2.1.Rationales for RDAs and Regional Policies In an era of major restructuring and retrenchment of government internationally, RDAs assume to play essentially important roles in facilitating and promoting economic development (Halkier and Danson, 1997). As understood from the dimension, the economic role of RDAs has been the pillar characteristic of the raison d’être of the organizations (Danson et al., 2005, Pike et al., 2006). A standard academic definition shall also interlink the role of RDAs to the notion of public policy by stating that RDA is “a regionally based, publicly financed institution outside the mainstream of central and local government administration designed to promote indigenous economic development through an integrated use of predominantly ‘soft’ policy instruments.” (Halkier and Danson, 1997). Then the basic components of such definition will emphasize the semiautonomous characteristic of RDAs functioning in a multifunctional and integrated manner. (Halkier, 2011, Halkier etal 1998) Accordingly, RDAs are given the task of supporting economic development through soft policy means. The soft policy means may stand on a wide array of alternatives ranging from the provision of advice to small and medium-sized enterprises (SMEs) to inducing networking and learning(Halkier et al., 1998) Lagendijk etal emphasize that such a softpolicy-means perspective implies a strategic point view that RDAs shall “bridge the gap between regional economic policy and other fields of policy that impact upon regional development, building on their capacity to collectivize local interests” (Lagendijk,2009). The importance of RDAs comes from three factors. First and foremost, RDAs develop a platform for public policy that will have proximate links to the private enterprise along with a sound distance that will avoid the abuse that might possibly come from the individual enterprises and local political interests (Benneworth,2001). Secondly, RDAs are alternative bureaucratic bodies more closely related to private enterprises in terms of facilitation of 112 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo regional development, offering a shelter from day to day political pressures and providing a more strategic approach to the issue of regional development in the long run. These two factors bring forth a third repercussion that RDAs become more suitable actors involved in regional policy under the EU Jurisdiction, namely, European Structural Funds. As Halkier notes, “and as the importance of the European level in regional development has increased significantly since the late 1980s, the growing role of RDAs in and beyond the current borders of the EU undoubtedly owes a lot to the adoption of a long-term programming approach within the Structural Funds.” (Halkier, 2011) In terms of regional policy paradigms, the pre-1990s regional policies were designed in a topdown style, that is to say , the basic rationale of regional policy was to “to promote equality between regions by redistributing economic activity to problem areas by means of a system of ‘carrots’ and ‘sticks’, primarily relying on ‘hard’ policy instruments such as infrastructure and financial subsidies in order to boost economic hardware in the designated regions through increased investment” (Halkier, 2011). In terms of organization, the developmental era emphasized the need to nationally designate programs via different bureaucratic departments (Danson et al, 2005). The top-down design of regional policy signified the redistribution of growth, thereby increasing economic hardware through ‘hard’ resources by policy instruments which were non-selective and reactive in terms of their nature (Halkier,2011). In the post-1990s setting, the making of regional policies has significantly changed. First and foremost, RDAs were designates as semi-autonomous bodies which contributed to the juxtaposition of regional based targets (Halkier,2011). Individual regions became the basic unit of analyses rather than nationally-designated units. The rationale behind top-bottom regional policy has not changed in its essential sense and rather remained economic as the approach principally aimed to deal with competitiveness of individual firms of localities. The basic means for public policy became ‘soft’ policy instruments such as advice, networks. In such regard, RDAs became training units which added up to improving economically relevant knowledge (software) and knowledge exchange (orgware).Moreover, within the bottom-up approach responsibility became selective and proactive (Halkier,2011). 2.2.Sustainable Development and RDAs Despite the economic-centric definition of RDAs and regional policy, there is an increasing awareness of sustainable development notion at the policy level. By 2000s, sustainable development notions have been more and more incorporated into the concerns of spatial scales in terms of mediation of objectives and economic development and other concerns of sustainable development (Shearlock etal,2000). A bulk of literature exists on sustainable development, defining the term as development that meets the needs of the present without compromising the ability of future generations to meet their needs.” (Shearlock etal,2000)Therefore the term has a long-term vision for society along with the short term horizons which add up to long-term objectives. Sustainable development as a term integrates various dimensions of human action starting from the local level to the global level. In such regard sustainable development has a different set of objectives inclusive of the improvement of the quality of life of both current and future generations, while safeguarding the earth’s capacity to support life in all its diversity; promotion of high levels of employment in an economy whose strength is based on 113 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo education, innovation, social and territorial cohesion and the protection of human health and the environment and Notion of its grounds and emphasis on democracy, the rule of law and respect for fundamental rights including freedom, equal opportunities and cultural diversity (Gibson,2010). Economic, social and environmental dimensions are the basic pillars of sustainable development. It is rather a process that facilitates “improvement of the range of opportunities facilitating individual human beings and communities to meet their needs, as well as to achieve their aspirations and full potential over a sustained period of time, while maintaining the resilience of economic, social and environmental systems ” (Shearlock etal,2000). There exist distinct driving forces and objectives for each domain As the economy domain strives to improve human welfare, primarily through increases in the consumption of goods and services, the main focus of the environmental domain is on protection of the integrity and resilience of ecological systems (Gibson,2010). The social domains underline the need for the enrichment of human relationships and achievement of individual and group aspirations. Sustainable development becomes the basic object of programs with continuous improvements in the present quality of life at a lower intensity of resource use, thereby leaving behind for future generations an undiminished stock of productive assets (i.e., manufactured, natural and social capital) that will enhance opportunities for improving their quality of life (Gibson,2010; Shearlock,2000). Given the basic perspective drawn above, regional policy schemes have not been able to take general approaches that shall integrate the social and environmental domains of sustainable development. Most regional policies devised RDAs in a novel way that would embrace bottom to up approaches; however RDAs lacked means to integrate social and environmental domains. Most environmental policies devised by RDAs globally suffered from the same set of problems. In spite of European and global recognition of Sustainable Development throughout the 1980s, many concrete projects were far away from dealing with the problem that emerged at social and environmental levels. As Straaten et al (1999)observe in his discussion of environmental policies throughout the EU, “the principle of sustainable development does not alter this situation. On the contrary, all polluting industries accept the principle of sustainable development as a starting point for the national economy. However, as soon as the pollution in their sector is discussed, they use strong arguments based on traditional economic theories. The government is then always in the difficult position of having to demonstrate that the implementation of strict environmental standards will benefit the economy. In many cases they are not able to do this. The situation is also complicated in the case of transboundary pollution. The traditional interests of the polluting industries in some countries may be contrasted with the interests of countries suffering from pollution” (Straaten et al,1999). Indeed, the RDAs as alternative bodies that could spread the word of sustainable development could not penetrate through mechanisms that would supposedly produce solutions at environmental level and social levels. Here one should note that problems of social domain of sustainable devlopment can not become substantial concerns fror RDAs. In particular, cultural integration and social participation, as two important problems in the EU integration region did not constitute as significant problems that required immediate remedies. 114 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3. Turkish RDAs in Perspective By mid 2000s Turkey entered a new phase in which the country witnessed the making of a great of number of RDAs thanks to the Europeanization of regional governance policies. In such respect Turkish RDAs nurtured in a setting of European Union and central government funding (Kayasü etal 2003, Sungar,2005, Loewendahl-Ertugal2005). By 2012, Turkey established 26 ‘statistical regions’ at the NUTS-II level, which group together Turkey’s 81 provinces. In this context RDAs are supposed to play a critical role in mobilizing support and funding for regional development projects. As Lagendjik (2011) observes, RDAs are potentially apt to become strategically important organizations strengthening regional forms of governance and regional socio-economic development. In the Turkish case, RDAs become centers for consultancies for the European funding. In such regard Turkish RDAs become highly absorbed in a tension of, as Lagendjik observes at the European level, “ ‘high politics’ and the necessity to embed themselves in a particular local institutional and business setting” (Lagendjik, 2009). While facing ‘top-down’ political-strategic and bureaucratic obligations, Turkish RDAs are obliged to respond to local demands in terms of governance (partnering, strategy development), economic intelligence, and business needs in a state of institutionally and politically conditioned and circumscribed priorities (Reeves,2005). In terms of integrating the social sustainability dimension, Turkish RDAs have a long way to cover. The main objectives of RDAs still stay at a level of economic domain of sustainable development notion. It should also be noted that given the short life spans of Turkish RDAs, it may be too early to carry out an assessment. However, given the path of development of Turkish RDAs, these institutions should find ways to integrate social sustainable development notions into their developmental projects. The economic-centered emphasis in Turkish RDAs , thus, remains an important concern to which more attention should be paid. 4. CONCLUDING REMARKS In light of short life span of Turkish RDAs, social and environmental concerns are not important references for regional governance policies. It can definitely be argued that the sustainable development can be used as a policy-making principle for the Turkish RDAs. Until now, the notion of sustainable development has not been well operationally defined due to the difficulties arising in RDAs’ insistence in shortcomings of economic-centered definition of regional governance policies. Although Turkish RDAs mention about the term ‘sustainable development’, there is not much materialized in terms of concrete policies pursued by these institutions. Therefore sustainable development should be the basic reference point in particular for the social and environmental concerns. Most of these concerns ‘objectives are to be realized in the long-run. In such regard, it is required that Turkish RDAs become more and more absorbed in the formation of a coherent environmental and social policy with the European regional policies. 115 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo REFERENCES Benneworth, P. (2001) ‘Regional Development Agencies. The Early Years’. Regional Studies Association: Seaford. Bilen, G. (2005) Novel Regional Policy of Turkey in Line with EU Standards. Development Bank of Turkey: Ankara. Danson, M.W. and Whittam, G. (1999) RegionalGovernance, Institutions and Development,’ inS. Loveridge (ed.) The Web Book of Regional Science. Morgantown: Regional Research Institute, West Virginia University. De Bruijn, P. and Lagendijk, A. (2005) ‘Regional Innovation Systems in the Lisbon Strategy’, European Planning Studies 13: 1153–72. Gibbs, D. (2010) “ Regional development agencies andsustainable development” Regional Studies, Vol. 32.4, pp. 365-381 Danson, M., Helinska-Hughes, E. & Hughes, M. (2005) 'RDAs and Benchmarking: Learning from Good Practice when the Model has Broken', Public Policy and Administration, 20, 4-22 Halkier, Henrik, (2011) Regional Development Agencies: European Trends and Experiences. /.In: The proceedings of 1st international conference on regional development. ed. / Coskun Can Aktan. Malatya, Turkey : Firat Development Agency, 2011. p. 1-10. Halkier, H. & Danson, M. (1997) 'Regional Development Agencies in Europe: A Survey of Key Characteristics and Trends', European Urban and Regional Studies, 4, 243-56. Halkier, H., Danson, M. & Damborg, C. (Eds.) (1998) Regional Development Agencies in Europe, London, Jessica Kingsley Publishers. Kayasü, S., Pınarcıoğlu, M., Yaşar, S. S. and Dere, S. (2003) “Local/Regional Economic Development and Competitive Capacity: Regional Development Agencies”, İstanbulChamber of Commerce, Publication No: 2003-8. Keating, M., (1998) “The New Regionalism in Western Europe”, Northampton,MA:Edward Elgar. Köhn, J. Gowdy, J. Hinterberger, F. van der Straaten, J. 1999. Sustainability in Question Northampton,MA:Edward Elgar. Lagendijk, A. (2005) ‘Regionalisation in Europe. Stories, Institutions and Boundaries’, in H. VanHoutum,O. Kramsch and W. Zierhofer (eds), Bordering Space, pp. 77–92. London: Routledge. Lagendijk, A. Etal (2009) “The Role of Regional Development Agencies in Turkey from Implementing EU Directives to Supporting Bussiness Communities” European Urban and Regional Studies, 16(4): 383–396 Loewendahl-Ertugal, Ebru, (2005) “Europeanisation of Regional Policyand Regional Governance:The Case of Turkey” European Political Economy Review Vol. 3, No. 1 (Spring 2005), pp. 18-53 116 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Öniş, Z. (2000), “Luxembourg. Helsinki and Beyond: Towards an Interpretation of RecentTurkey-EU Relations”, Government and Opposition, 35 (4), pp. 463-483. Öniş, Z.. (2003), “Domestic Politics, International Norms and Challenges to theState: Turkey-EU Relations in the post-Helsinki era”, Turkish Studies, 4 (1), pp.9-35. Pike, A., Rodriguez-Pose, A. & Tomaney, J. (2006) Local and Regional Development, Abingdon, Routledge. Reeves, T., (2005) “Turkey’s Regional Policy on the Road to the EU”, Turkish PolicyQuarterly, Vol. 4, No. 3 (Fall 2005). Shearlock, James, Phillip James and Jo Phillips (2000) Regional Sustainable Development: Are the new Regional Devlopment Agencies arned with the Information that they require? Sustainable Development8, 79–88 (2000) Sungar, M., (2005) “Turkish-EU Negotiations:Prospective Effects on Public Administration and Regional Development”, Turkish Policy Quarterly, Vol. 4, No. 3 (Fall2005). Comparison Study of Approaches to Measuring Poverty Implementing Fuzzy Set and Classic Set Using The Household Data of Turkey Alparslan Abdurrahman Basaran1, Murat Alper Basaran2 1Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Public Finance, 06800, Ankara, Turkey 2Akdeniz University, Faculty of Engineering, Management Engineering Department, 07425,Alanya, Turkey E-mails: [email protected], [email protected] Abstract Poverty is one of the issues several industrialized and developing countries encounter in the world. No country is exempt from this problem and its consequences. The top list item of the agendas of both countries and international agencies is related to diminishing poverty. Before taking action against it, countries and agencies need to measure poverty based on collected data. It is a sophisticated issue having several dimensions. So far measuring it with available data has resulted with indicators which show some deficiencies. When poverty is considered, it is a linguistic term and has a vague concept as mentioned in the theory of fuzzy set. Therefore, a new approach is proposed in the literature to examine it in order to overcome those deficiencies mentioned when classic tools are employed. On the other hand, fuzzy set 117 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo theory is a mathematical tool used for linguistic calculations. For example, when said that income level is low. Actually everybody knows what it means. But what it means changes depending upon the perception of the person. Therefore, measuring low income is a problematic area. Fuzzy set theory enables practitioners to calculate those linguistic terms. In this study, the household data of Turkey of the year 2003 collected annually based on almost 25000 is used to calculate both classic poverty indicator(s) and fuzzy poverty indicator in order to compare those measures. In the end we will show that fuzzy poverty indicator can be comprehensive in some comparisons. Also, it provides more information in terms of understanding the concept of poverty Keywords: Poverty, fuzzy set, fuzzy index, Sustainable development 1. INTRODUCTION In the past few decades the measurement of poverty traditionally took place by determining whether an individual or a household could be classified as poor depending on whether their income or expenditure was above or below a specific value, the poverty line. In the measurement of poverty, after determining concrete poverty line the next step is to select available indices which shows the fraction in the total population, the intensity of poverty and the degree of inequality among the poor called such as respectively the head count, poverty gap and the severity of poverty index. Contrary to these classical approaches, there is a considerable and growing both theoretical and empirical, on the multi-dimensional measures of poverty. According to this approach poverty is a complex and vague phenomenon to separate the population poor and non poor. (Cerioli & Zani, 1990) criticized the vagueness concept of income and proposed a multi dimensional measure of poverty using fuzzy set theory to evaluate living conditions in Italian county. (Cheli & Lemmi, 1995) enhanced the fuzzy concept method, called Totally Fuzzy and Relative (TFR), by deriving deprivation indices directly from the distribution function. According to (Bantilan, Bantilan & Castro, 1992) the theory of fuzzy set provides a new approach to the use of traditional economic variables such as income or expenditure to derive new measures of poverty. Moreover the approach can readily make use of the extensive information contained in the set of standard of living indicators. (Miceli, 1998) assess living conditions in Switzerland following (Cerioli & Zani, 1990) multi dimensional fuzzy measure of poverty. In this paper, in the light of technique suggested by (Cerioli & Zani, 1990) and (Miceli, 1998), fuzzy index poverty is calculated for Turkey from the household survey conducted in 2003 (The State Institute of Statistic of The Republic of Turkey, Households Survey, 2003). Also, classic set theory, which is used in the calculation of regular poverty measures, is employed to calculate classic poverty measure to compare the fuzzy one with classic poverty measure. 2. Background Fuzzy set theory first was introduced by (Zadeh, 1965). Since then it has been widely employed in many disciplines where the data are imprecise. In the classic set theory, an 118 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo object is either a member of a set which is defined by sharp boundaries or not. This implies a certain membership. However, in the fuzzy set theory, an object is a member of a set with a degree of membership taking values from the interval [0 1]. In the classic set theory, an ordinary subset A of a set U is determined by its indicator function, or characteristic function defined by (1) The indicator function of a subset A of a set U specifies whether or not an element is in A. There are only two possible values the indicator function can take. However, in fuzzy set theory, any element belonging to a given fuzzy subset A of set U takes a value between 0 and 1 depending on its compatibility with this set. A fuzzy set A of set U is a set whose elements are ordered pairs which are shown as follows: (2) where x is a generic element of U and μ (x) is called the degree of membership of x in the fuzzy set A. Actually fuzzy set A of set U is a function from U → [0,1]. Also any fuzzy subset V is a function. In the fuzzy set terminology µ is called membership function with the defined domain which means that the function which will be defined according to some data or some linguistic term, for example poverty, is specified by the experts. For a fuzzy set : U → [0,1], the function A is called membership function. Instead of A, μ is used as a membership function throughout the paper. For a fuzzy concept, different functions A can be considered. The choice of the function A is subjective and context dependent. For example, “young” is a fuzzy concept and can be defined as follows: (3) where 40 and 25 are upper bound and lower bound respectively and x is generic term for the fuzzy set “young”. It is easily verified that this membership function can take various values between [0,1]depending on values of x . With this background information, poverty which is a fuzzy term can be modeled by fuzzy set theory. The classic approach draws a line called poverty line separating poor and non-poor. But this is not really helpful in differentiating the difference between a person or a household just above the poverty line and other person or household just below the poverty line in terms of understanding who is in fact poor or nonpoor. We are not saying that classic approaches are useless but they have deficiencies and fuzzy set theory might provide remedies for them. Instead of classic approaches, in this paper fuzzy index of poverty is employed for the data which are gathered by the Survey of Households conducted by The State Institute of Statistics of The Republic of Turkey in 2003. 119 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo As mentioned in the related literature, poverty is a multidimensional structure and requires to combine different kinds of data. These data include continuous and categorical variables, which are dichotomic and polytomic. In searching one index measuring poverty, both categoric and continuous variables are generally employed and incorporated. This causes problems both in interpretation and calculation. 3. Fuzzy Index of Poverty Instead of classic approaches, in this paper fuzzy index of poverty is employed for the data which are gathered by the Survey of Households conducted by The State Institute of Statistics of The Republic of Turkey in 2003. Instead of making composite index which consists of both categoric and continuous indicators, only continuous variables are selected. In fuzzy set theory, fuzzifying is very useful means that help calculations much easier. The four variables, which are annual disposable income, food expenditures, cloth and footwear expenditures, and habitable area of the apartment, in this study are continuous. To calculate fuzzy index of poverty, the first step is to fuzzify variables. Half of the median of the distribution is set to minimum and twice the median of the distribution is set to maximum [4]. Half of the median as a minimum is used to calculate the relative poverty of income by World Bank [6]. Twice of median as maximum is used in the paper written by [4]. These lower and upper bounds are adopted for all the four fuzzy indicators due to the fact that 25000 households have many outlier cases and median is a robust statistic. The membership function used in calculating degree of poverty of households is given as follows: = (4) where i, j denote persons belonging to poor set (i= 1, 2,...,n) and indicators (j=1,...,k) respectively and max min u ,u denote twice median and half median values of the distribution respectively. In our study there are 25000 households and 4 indicators. Based on the membership function above, the persons between lower bound and upper bound are thought to be poor with different fuzzy grades in terms of four indicators. First indicator is calculated based on income variable, second one is for food expenditure variable; third one is for clothing and footwear expenditure variable and the final one is for habitable area variable. For example, 0.6 which is that the subscript of 23 denotes second person in the third indicator which means food expenditures with fuzzy grade 0.6. After calculating indicators, it is crucial to combine these indicators in a sensible way to obtain a single indicator that provides information about the deprivation of the households. In the literature, there are many proposed ways of combining indicators to obtain a single indicator measuring deprivation of households, for example, weights can be given by experts or some calculations are made based on the proportion of poor in the population in terms of the given indicator. Here the method used in [4] is employed to calculate the weights. The weights have to satisfy some conditions: 120 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo and (5) In order to find the weights used in the calculation of fuzzy poverty index, the formula below is employed. (6) where denotes the fuzzy proportion of the poor persons according to indicator Weights related to indicators are given in Table 2. Then the indicator that measures poverty can be calculated as follows: (7) The last step to obtain fuzzy index of poverty is to find a way of incorporating indicators. In the literature, fuzzy index of poverty is derived as follows: (8) However, this is the case when the samples for all indicators are equal. In our calculations samples are not equal size so each corresponding mean for the indicator is calculated then mean of the means are derived based on the formula in (8). 4. EMPIRICAL STUDY AND CONCLUSION In this paper fuzzy index of poverty is calculated for the data which are gathered by the Survey of Households conducted by The State Institute of Statistics of The Republic of Tukey in 2003. There exist issues in both calculation and interpretation when both categoric and continuous variables are taken into account in measuring poverty in a single indicator. Therefore only continuous variables are employed when calculating fuzzy index of poverty. Based on the calculations, all information is summarized in Table 1. 121 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 1 Disposable Income 0.2219 Food Expenditure 0.2383 Clothe Expenditure 0.1219 Habitable Area 0.1843 FIP 0.1917 Table 2 Weights Disposable Income 0.32 Food Expenditure 0.35 Clothe Expenditure 0.14 Habitable Area 0.19 As seen from the membership function in (4), when the values get close to zero, it means that the personhas a membership grade close to zero is not considered poor in terms of the indicator. In this study the composite single index shows 0.1917 membership grade. If we examine each indicator carefully, food expenditure and disposable income indicators show relatively high membership grades, which denote deprivation of the households, when compared to cloth-footwear and habitable area indicators; especially cloth-footwear indicator is a surprising result. This can be explained by the fact that textile industry is the one of the most developed industry in Turkey and there is always excess supply which reduces prices. Also habitable area shows that despite of relatively poor conditions in poor houses; square meter area per person is wide. Although 25000 households are surveyed, available data for disposable income are 8421 households. This makes FPI reduce for disposable income. This might increase FIP. Also, we summarize the results obtained from the classic measure in Table 3. This work is the extension of the study conducted and presented in EUSFLAT-LFA 2005 in BarcelonaSpain. Table 3 Classic Poverty Measure Food Expenditure Poverty except food 0.2812 Relative Poverty 0.1551 REFERENCES 122 0.1290 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Bantilan, M.C.S, Bantilan F. T. and de Castro M. M., (1992). “Fuzzy Subset Theory in the Measurement of Poverty”, Journal of Philippine Development, Num: 34, Vol. XIX, pp 97127. Cerioli A., Zani S. (1990). “A Fuzzy Approach to the Measurement of Poverty”, Income and Wealth Distribution, Inequality and Poverty, in Dangum, C. and Zenga, M. (eds). Cheli, B., Lemmi, A. (1995). A Totally Fuzzy and Relative Approach to the Multi Dimensional analysis of Poverty, Economic Notes, vol 24, pp115- 134. Miceli, D., (1998). Measuring Poverty Using Fuzzy Sets, Discussion Paper no.38, NATSEM, University of Canberra. The State Institute of Statistic of The Republic of Turkey, Households Survey 2003. World Bank, “Development Reports”, Attacking poverty, World Bank 2000/2001 Washington, D.C. Zadeh A, Fuzzy sets, Information and Control 8 (1965) 338-353 The Importance Of Erp (Enterprise Resource Planning) Software And Choosing Criterias For Business Hakan Çetin1 ,Hakan Akar2 1Akdeniz Universiy, Faculty of Education Department of ComputerEducationandInstructionalTechnology 2Akdeniz University, Department of Informatics E-mails: [email protected], [email protected] Abstract With the increase of competition and being used information technologies by business’ effectively, the software that organize flow of information and develop the interdivisional integration have increased. While this study is emphasizing the importance of ERP (Enterprise Resource Planning) software for business, reveals choosing criteria. In this study, firstly, for business ERP system’s basic features, modules and profits are discussed. In next parts, key considerations when choosing ERP software are emphasized and lastly discussed how to ERP system put out an approach for business. In consequence of the discussion, it is seen that Enterprise Resource Planning software for companies' internal control activities and interdepartmental integration is successful and necessary. Keywords: ERP, Information Technologies, Planning 123 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.INTRODUCTION The advances in informatics technologies have diminished the world, thus the trade activities merchandised interstate conveniently can be merchandised all around the world. These advances have changed business’ commerce routines and approaches. The increasing competition has led firms seek reliable solutions and ERP software administering the process which passes from provision to manufacturing via management information systems are developed [Klaus et al., 2000]. In this process brought up by competition, business should use their sources effectively and efficiently to be afloat, to stand out among its rivals and come into prominence (Çelik, 2011). Effective and efficient use of sources depends on administering the process good and taking right strategic decisions. In this point, informatics technologies create solutions to business and some data that help the administrators take right decisions. Being business big or small, producing service or goods are not obstacle to their information technologies usage. In the future, when information technologies are inadequate, business will develop new concepts and technologies and they will have to share their concepts and technologies with other business (İlter, 2007:1-20). The reason for this, in process of produces more and more innovations and strategic specialities will be required and these innovation and specialities will be presented to business usages. Nowadays, it is seen that business that have classic business administering insight have been disappeared and they leave their places new business that use information technologies and systems the most efficiently (İlter, 2007:1-20). This study presents some information which show the importance,usage areas, advantages and disadvantages of ERP software. 2.WHAT IS ENTERPRISING RESOURCE PLANNING? Information technologies affect business directly in some areas like electronic trade, ERP and information administering (Arıkboğa, Kaya, 2000:127). Enterprise resource planning systems with opportunities in the competitive environment, business will become more advantageous. Being Material requirement planning (MRP) and Manufacturing resource planning (MRPII) systems’ developed versions, ERP system is a planning and communicating system containing all functions of business (Kumar, 2002: 511). Nowadays, the systems called as ERPII help to manage modules such as purchase, accounting and finance, quality control, stock management, production planning, logistic, human resources, customer care (CRM), marketing and provision management from central location (Aydoğan, 2008: 2). In brief, ERP can be introduced as a software package that integrates all ongoing flow of information in a company (Çelik, 2011). ERP softwares are package programs prepared with modular logic. There are a lot of ERP software on the marketing and nearly all of their basic modules are the same. Looking at the overall ERP software modules, it is seen that this modules are gathered under the titles of purchase method, sale and customer care, product design, materials management, production management, accounting and finance, human resources and the basic application modules (Aydoğan, 2008: 113). 124 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Businesses that want to use ERP software, process mapping needs to be acquainted with how things are primarily. ERP software will be removed this way, a road map to follow. Process mapping is located in two different options. The first option is the mapping of the current situation and second option is to use best solution. In ERP software built on mapping the current situation there are built-in performance and software flexibility, the likelihood of various problems (Kul, 2009: 211-212). 3.THE DEVELOPMENT PROCESS OF ERP SYSTEMS In increasing competitive environment business to make themselves advantageously benefit from the opportunities offered by information technologies. In 1960’s business used inventory management that makes manually and control system. In 1970’s MRP systems that assumed as the beginning of ERP systems are developed. The MRP systems were rendered computer aided by Joseph Orlicky and this system provided the necessary support for the determination of the amount of material (TMMOB, 2006). In 1980’s the subject of MRP attracted attentions of software companies and package programmes were started to develop. In the same years with increasing competition in business products and production control began to be insufficient. MRPIIs were developed via incorporated rising values such as logistics, finance, sales and accounting planning in the system (TMMOB, 2006). In 1990’sincreasing information traffic in business featured units’ coordination. Besides, with the distribution resources planning and addition integrated manufacturing to computers, new softwares were needed. The softwares in that all units are integrated with each other and datas collected in single center in business were developed. To this developed package programmes were named Enterprise Resource Planning (ERP). In 2000’s new approaches such as Customer Relationship Management (CRM) and Supply Chain Management (SCM) emerged by this way there were needs for non-business information systems. With the inclusion of this approaches to the system by software companies, the ERP system turned to the ERPII (Bircan, 2009). At the present time, with the acceleration of internet and business’ moving to this environment, some functions such as B2B, B2C, intranet, PAM, LMS, job flow management, Project management are needed. With the combinations of these functions, enterprise information systems began to be called as e- Businnes. 4.STRUCTURAL FEATURES OF ERP SYSTEM ERP software can be produced according to the desired sector or needs. no matter which the industry or field of activity are produced, these softwares’ features are the same basically. Enterprise Resource Planning systems generally have common features (Aydoğan, 2008; BayraktarveEfe, 2006): 125 ERP software have a modular structure. ERP software can be customized to meet the needs of companies and developed. ERP software has hardwired management system that holds both the master data and data for business process. With its single interface and integrated structure, ERP software provides flow of information to all departments within the business. 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo To manage data accurately and consistently, real time data entry is needed. By providing data to be transferred electronically via the Internet and intranets, ERP software is compatible with today’s information technology. Because it supports many corporate functions, it has a highly functional structure. ERP software has a modular structure. These functional modules which are contained in the modular structure can be expressed as principal components such as Strategic Planning and Management, Accounting Management, Financial Management, Production Management, Logistics, Product Development and R & D Management, Sales and Marketing Management, Human Resource Management, Supply Chain Management, EBusiness Applications, Customer Relationship Management. 5. ERP’S BENEFITS AND SELECTION CRITERIA ERP system uses a wide variety of software and hardware components. For ERP software is high cost investment, selection of software is very important to meet the needs of business. Before choosing the software, firstly business should decide if they will use ERP system or not. Situations where it is needed ERP software can be expressed as follows. If your business suffer from unknown costs, If problems of only specific persons resolve, If your actual financial performance is unknown, If follow up and planning take a lot of time, If processing errors are increasing, If the information requested cannot be accessed easily, takes a week to prepare some reports, If there are several contradictions in the reports prepared. If your business suffer from customer loss and customer complaints are increasing, If existing software restrict the company’s growth,(Onar, 2008). To be successful the ERP that will be installed in business, it is needed to choose the software which creates the most appropriate solutions for the organization structure, technological systems, corporate objectives and strategies to the business. The process is so important that during the software decision even a small mistake made can cause of big amount of financial loss. (http://www.sumo.com.tr/erpsecimkriter.html). Therefore, when choosing an ERP, businesses can follow to this 4-stage: Identification Research Recognition Analysis and selection of applications. In identification phase, business should identify its priorities and processes properly. Secondly, the solutions that matches described system should be investigated. Candidates’ solution offers appeared in a list that will be obtained from the trail should be analyzed,demos of software should be looked at, references should be reviewed and consequently a score should be given to each studied software according to its suitability for 126 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo the process and goals. In the selection process, if an analytical method is used, some criterias should be based on and the selection should be evaluated according to this criterias. Finally, before the analysis and selection process, the selection criterias should be determined. There are 15 criteria most commonly used around the world on this issue. Thesecriterias may be reduced to 5: Functionality Technology and Expertise (Know-How) Flexibility and Scalability of Application Cost and Ease of Use Implementation and Ease of Use According to known criterias, during the selection of ERP, the method called as Analytic Hierarchy Process (AHP) is used. In analytic hierarchy process firstly the selection criterias are ordered among each other, and secondly candidate software are ordered among each other. According to this order, the decision makers decide the ERP system that provides optimum benefit (Baltalar, 2008). ERP systems selected for the purpose of business will provide these contributions in general: (TMMOB, 2006; Kul, 2009; Aydoğan, 2008) It speeds up the flow of information via provide the achievement of the desired format and detailed. Provides inventory optimization. Provides an excellent decision support system that increases the competitiveness. It helps managers make better and faster decisions. Provides in-house performance monitoring and analysis. Provides the tools which are needed to sales forecasting, sales channels and dealer management, market and customer assessment. Provides increase in manufacturing performance and speed of manufacturing process. Provides improvement in preparation of orders and financial information. Provides efficient use of resources, and decrease operating costs by providing management. Thanks to flexible structures, provides an easy and rapid adaptation according to the market conditions and changes in the needs of business processes. Provides development of a common in-house language and increased coordination between units. In order to meet customer needs more quickly, giving the necessary support for the management of customer relationships, provides increase in customer satisfaction. Provide the right investment decisions and improve business processes. Allows customers and suppliers in different regions to share data faster and to integrate information easily. 6. CRITICISM ABOUT ERP Even though some positive opinions are indicated, in literature and practice there are some negative opinions about ERP systems. Actually they are not negative opinions but they are criticisms. The first one of the criticism aimed at business owners and administrators. Business owners or managers concerned with the overall costs of purchasing the software they need, other elements do not receive much more attention (Gör, ve 127 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Güneri,2008). This approach leads to a higher risk to face with. Here are the criticisms made about ERP (Çelik, 2011). ERP systems cost high expenditure. ERP system’s setup takes long time. These systems have difficulty in adapting to existing and complex softwares. ERP systems are interested in very large-sized companies. Implementation of ERP systems are very expensive and require significant modifications. The company needs restructuring process in order to use modification system. ERP systems increases the number of information technology and personnel costs. Even if ERP systems are installed, additional systems are needed for proper operation. These criticisms are important for the development of the system. Definitely there are some deficiencies in all systems. The important thing is to complete the missing parts. 7. DISCUSSION AND CONCLUSION Development of technology and changing competitive conditions are promoted many middle-and upper- level business to find different solutions. Integrated software systems, beginning with using the computers in manufacturing sector has turned into giant package programmes which is called as ERP at present time. Before the business use these package programmes, they definetely need to spend a good software selection process. When literature review and studies associated with this subject are analysed, it is seen that there is some selection methods the business need to use during the software selection process. Gorener (2011) used VIKOR technic and analytic net process (ANP) method during the ERP software selection in his study. There are two important phase in selection process. First one is to determine the criterias; this phase is performed by usage of some methods such as Analitical Hierarchy, Analitical net process. Second one is process of ordering the criterias according to their order of importance. The rating process is performed by some techniqes such as Vikor, Topsis, Promethee, Electre, Saw techniques. It is seen that among the sort techniques, Topsis and Vikor give optimum result in the study that Chu and the others carried out. The most important process about ERP systems is selecting process, thus Professional support must be taken. Business sometimes ignores this process cause of its costs, but it must be remembered that if the software being inexpedient is selected, the subsequent process will lead to greater financial loss. No matter how they are named, ERP, ERPII or e-Business , a corporate information system should produce solutions not only for business within business process, but also for all employees, suppliers, customers and business partners. In other words, it must manage bothbackoffice and frontoffice resources (Bircan, 2009). This study presents ERP software development process and its beneficial aspects for business. In addition, it contains the important points that business should give attention and the techniques that are used in this process. Benefiting from ERP systems that have an expensive and complex structure depends on carrying out the process of selecting and setupprocess conspiratorially and the attention the business paid. 128 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo REFERANCES AYDOĞAN, E., (2008), “Kurumsal Kaynak AraştırmalarDergisi, Yıl 12, Sayı 2, ss.107-118. Planlaması”, Türkiye Sosyal ARIKBOĞA, D., Kaya, İ., (2000), “Ülkemizde Kurumsal Kaynak Planlaması veMuhasebe Eğitiminden Beklentiler”, XIX. Türkiye Muhasebe Eğitimi Sempozyumu, 18-20 Mayıs, İstanbul Üniversitesi İşletme Fakültesi Bildiriler Kitabı, ss.134-147. BALTALAR, H., (2008), “Analizitik ERP Seçimi”, ERP Akademi BAYRAKTAR, E., EFE,M., (2006), “Kurumsal Kaynak Planlaması(Erp) Ve YazılımSeçim Süreci”, Selçuk Üniversitesi, Sosyal Bilimler Dergisi: 689, Sayı 15, 2006 BİRCAN Emre, (2009), “ERP’nin tarihçesi ve WORKCUBE”, www.cfcube.com, erişim tarihi: 23.04.2012 CHU, M.T.,Shyu, J., Tzeng, G.-H., Khosla, R., (2007), “ComparisonAmong ThreeAnalyticalMethodsFor Knowledge CommunitiesGroupDecision Analysis”. ExpertSystemswith Applications, Vol.33, No.4, 1011-1024. CELİK,M.,(2011), “Kurumsal Kaynak Planlama Sistemlerinin Muhasebe SüreçlerineEtkisine Yönelik İMKB’de Bir Araştırma”, Muhasebe ve Finansman Dergisi. GUPTA, M.,Kohli, A. (2006), “Enterpriseresourceplanningsystemsanditsimplicationsforoperationsfunction”, Technovation, 26. Gör, A, G., Güneri F., (2008), “ERP Yazılım Seçiminde ANP Tekniğinin Kullanılması”, 2. Ulusal Sistem Mühendisliği Kongresi Bildiriler Kitabı, 296-300. Heizeger, Jay - Render, Edition,PearsonPrenticeHall Bary (2008), “Operations Management”, Ninth İLTER, H.,Bilgi,K., (2007),Sistemleri Perspektifinden KurumsalKaynak Planlaması: Etkiler Ve Degerler, İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi Yıl:6 Sayı:11 Bahar 2007/2s.1-20) Klaus, K.,Rosemann, M. ve Gable, G. G., (2000), “What is ERP?, Information SystemsFrontiers” 2:2, 141-162 Kul, H (2009), “İşletmeler İçin Bilişim Sistemleri Temelleri ve Uygulamaları”, papatya yayıncılık, İstanbul. OnarÖ.Mustafa, (2008), “Erp Yolculuğuna Çıkacaklara Öneriler”, Bilişim zirvesi. V. Kumar, ve diğerleri, (2002), “Enterprise Resource Planning SystemsAdoptionProcess: A Survey Of CanadianOrganizations” International Journal of ProductionReserch, Vol 40, No.3, s511. 129 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Does predefined ERP implementation methodology work for public companies in transitioning country? Adnan Kraljić, Denis Delismajlović, Tarik Kraljić Information Technology Department,International Burch University Sarajevo, Bosnia and Herzegovina E-mails: [email protected], [email protected], [email protected] Abstract The main objective of this paper is to answer a question “Does predefined ERP implementation methodology work for state owned companies in transitioning countries?” The focus will be on state owned companies from Bosnia and Herzegovina, as it is typical transitioning company. Paper will treat selected issues which could trouble ERP implementation trough predefined ERP implementation methodology for SAP ERP. This paper presents observations/remarks based on experience of authors in SAP ERP implementation projects in public sector in Bosnia and Herzegovina. Author’s goal is to provide useful insight into predefined ERP implementation methodology (in theory) and issues that arise in real life ERP projects. Also, it should provide structural knowledge for all stakeholders involved in the process of ERP implementation in public sector. Keywords: enterprise resource planning (ERP), implementation, state owned company, post socialist transitioning country, ASAP methodology 1.Challenge known as ERP implementation Enterprise resource planning (ERP) system is a business management system which comprises integrated sets of comprehensive software, which can be used, when successfully implemented, to manage and integrate all the business functions within an organization. These sets usually include a set of mature business applications and tools for financial and cost accounting, sales and distribution, materials management, human resource, production planning and computer integrated manufacturing, supply chain, and customer information.[1] References 1 Sheu, C., Yen, H.R., and Krumwiede D.W.: The effect of national differences on multinational ERP implementation: an exploratory study. TQM & Business Excellence, Vol.14, Issue 6, August, pp.641657. (2003) 130 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo So, the main feature of ERP is computer-based integration of the whole organization into one system and database. It provides higher efficiency and real time reporting. Data entered in one module of the system are immediately accessible for other organization’s functions. Figure 1. presents typical functional ERP architecture. Figure 1. Typical ERP system architecture People often contemplate ERP as software provided out of box. We consider ERP more as a concept. Target of any ERP implementation in organization is to provide benefits for all stakeholders by improving business operations and decision making process. It is important to state that ERP’s benefits are a direct result of effective preparation and implementation, and appropriate use of system. This seems obvious, but nine out of 10 companies don’t get it right the first time around. [2] Story about ERP implementation ERP implementation is set of activates, normally leading to the fully operating system. It mixes business, technical and clerks’ sides which should work harmonized during the implementation. Every employee in the company is involved in ERP implementation process; either they are technical support in company (IT department) or end users of information system. Obviously it is not easy to manage all of these project members. There are many examples of ERP implementation failures. The world of IT and business consulting is full of stories of ERP projects gone wrong. Companies such as Whirlpool, Hershey Foods, and Allied Waste Industries have had exposed 2 ( September 1998 issue of Midrange ERP “There Is No Magic in ERP Software: It’s in Preparation of the Process and People,” p. 8]). 131 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo court cases against ERP software vendors (such as SAP A.G. and Oracle) because of their unsuccessful implementations. It is interesting that according to a statement cited in an ITWorld.com article, Waste Management claims SAP deceived it by creating "fake software environments" for product demonstrations. The project went bad almost immediately after a sales agreement was signed in October of 2005. Though SAP promised a pilot version of the system would be up and running by Dec. 15, 2006, "it is not even close to being completed today." [3] Another famous story about SAP implementation failure is Shane Co. The family-owned jewelry retailer that sought bankruptcy told a U.S. judge the company’s decline was triggered partly by delays and cost overruns for a $36 million SAP AG inventory-management system. SAP, the world’s biggest maker of business-management software, took almost three years to install and implement the system instead of one year, while costs “ballooned” to $36 million from a projected maximum of $10 million, Shane said in papers filed in U.S. Bankruptcy Court in Denver. [4] In general an implementation is seen as successful if it is completed within budget and time frame; addressing all implementation deliverables measured by ROI, KPIs etc. Lots of variables are involved in ERP implementation such as; personnel (business side, technical side, support side, users), implementation partner (for example local integration software PeopleSoft, JD Edwards, Salesforce.com etc.), and implementation strategy. [5] With a number of issues that arise together, in a few months or year for implementation, it is important to address critical factors that shape an implementation. Also, as we mentioned, it is important not to underestimate the nature of public institution and all bureaucracy you have to cope with during the implementation. 2. No one is immune - country specific issues of public sector There is no industry or business activity that is not influenced by B&H’s social environment. Complex picture of transitioning post conflict country will be described in next few paragraphs. The stress will be on state owned companies. 3 Whos to blame for failed ERP project that prompted lawsuit, http://www.itbusinessedge.com/cm/blogs/all/whos-to-blame-for-failed-erp-project-that-promptedsap-lawsuit/?cs=11588 4 Shane Says SAP Costs Helped Cause Jeweler’s Decline, http://www.bloomberg.com/apps/news?pid=newsarchive&sid=awweg53wmmJw&refer=germany 5 Bhagwani, A.: Critical Success Factors In Implementing SAP ERP Software, An EMGT Field Project report submitted to the Engineering Management Program and the Faculty of the Graduate School of The University of Kansas, (2009) 132 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo In Bosnia and Herzegovina there are some big state owned companies that implemented an ERP or are in the process of implementation. According to SAP User Community in B&H SAP ERP is the main ERP vendor for big public companies. It could be useful information so we will name those companies: EPBiH, BH Telecom, JP EPHZ HB, HT Mostar and Clinical center University of Sarajevo. One of the issues of public sector in B&H is very complex stakeholder structure due to political system as a result of post conflict circumstances. (Dayton and Paris political agreement resulted in four different levels of government – 14 governments, 180 ministers; 1 prime minister per 300 000 people, one the most complex and expensive governmental body in the world). According to the 2005 CMI report, this bloated public sector accounts for 54% of the annual GDP - more than in any other European country. [6] Another issue is widely spread corruption as one of the common characteristics of post socialist developing country. After war in B&H and privatization, which was conducted doubtfully, hundreds of state owned companies finished in bankruptcy. However, still few state owned companies, mainly utility and telecom companies, are the backbone of country’s economy. Unfortunately, public sector in Bosnia and Herzegovina is very complex and due to the last surveys one of the most corrupted in Europe, especially in its employment policy. As mentioned previously 54% of GDP is consisted of public sector what implies the importance of this sector and long term consequences if fraud is part of it. Same report states that corruption pattern in B&H is characterized by (a) high level of public concern with corruption, (b) low level of public trust in the governments, (c) state capture and conflict of interest, (d) public administration inefficiencies reflected in widespread bribery in public offices, (e) distorted business environment and (f) a significant burden on poor households, exacerbating poverty and inequality. Public tenders (defined by public procurement law) could provide opportunity for corruption if they are done with a lack of transparency. [7] Also process of choosing the bid winner is complex with not strict definition of vendor selection criteria. According to the World Bank report, in the most cases in B&H, tender policy is based on price, which weights for more than 70% of possible points which vendor could earn in selection procedure. This leads to artificially low price offered. It ensures wining the bid, but do not ensure the quality of service. 3.How ERP vendors want to help implementations As mentioned in previous chapter, ERP software vendor is one to blame when expected results do not occur after ERP implementation. ERP vendors believe that tracking of tested implementation methodology is a prerequisite for successful ERP implementation. All implementation methodologies e.g. Oracle Application Implementation Methodology (AIM), Accelerated SAP (ASAP) etc suggest at least five 6 Corruption and Anti-Corruption in Bosnia and Herzegovina (B&H); www.u4.no/helpdesk/helpdesk/query.cfm?id=221 7 Bosnia and Herzegovina Diagnostic Surveys of Corruption, World Bank; http://www1.worldbank.org/publicsector/anticorrupt/Bosnianticorruption.pdf 133 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo phases of ERP implementation: Define; Design; Build; Transition; and Go Live & Support. [8] To avoid uncomfortable project situations ERP vendors developed predefined ERP implementation methodologies. One of the most famous is delivered by the biggest ERP vendor - SAP. It is ASAP methodology (ASAP – Accelerated SAP). In next few paragraphs we will describe ASAP methodology in details. Accelerated SAP (ASAP) is SAP’s standard implementation methodology. It is consisted of 6 phases, and those are: Project preparation, Blueprint, Realization, Final preparation, Go-Live Support and Run. It is serial relationship, so predecessor phase has to be completed in order to move on next phase. In figure 2. those phases are shown. This roadmap is a step-by-step guide that incorporates experience from many years of implementing R/3. Along with that, Accelerated SAP contains a multitude of tools, accelerators and useful information to assist all team members in implementing R/3. Quality checks are incorporated at the end of each phase to easily monitor deliverables and critical success factors. ASAP is delivered as a PC-based package, so that – if required – an implementation project can begin prior to having an R/3 System installed. [9] We will give more details regarding each phase. 3.1.Project Preparation Goal of this phase is to plan our project and lay the foundations for successful implementation. It is at this stage that we make the strategic decisions crucial to your project: define your project goals and objectives, clarify the scope of your implementation, define your project schedule, budget plan, and implementation sequence, establish the project organization and relevant committees and assign resources 3.2.Business Blueprint During this phase we create a blueprint using the Question & Answer database (Q&Adb), which documents your enterprise’s requirements and establishes how your business processes and organizational structure are to be represented in the SAP System. We also refine the original project goals and objectives and revise the overall project schedule in this phase. 3.3.Realization In this phase, we configure the requirements contained in the Business Blueprint. Baseline 8 Nazir, M. M.: ERP Implementation in Oil Refineries, Daily Business Recorder, Karachi (2005) 9 Miller, S.: Asap Implementation at the Speed of Business: Implementation at the Speed of Business, Computing Mcgraw-Hill (1998) 134 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo configuration (major scope) is followed by final configuration (remaining scope), which can consist of up to four cycles. Other key focal areas of this phase are conducting integration tests and drawing up end user documentation. 3.4.Final Preparation After project realization phase, we complete our preparations, including testing, end user training, system management, and cutover activities. We also need to resolve all open. At this stage we need to ensure that all the prerequisites for your system to go live have been fulfilled. 3.5. Go Live & Support In this phase we move from a pre-production environment to the live system. The most important elements include setting up production support, monitoring system transactions. [8] 3.6.Run Optimizing overall system performance and obtaining permanent business process optimization. Phase objectives shown in Figure 3. . Figure 3. Phase objectives 135 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo ERP implementation in transitioning country in state owned companies –It is shown in table 1. Expected objectives for each ASAP phase and constraints that occurs in practice Phase Excepted objectives Constraints in practice regarding the phase objects Project Preparation Defined your project goals and objectives Unskilled project managers Clarified the scope of your implementation Corruption in tendering procedure (inadequate tendering procedure) Defined your project schedule, budget plan, Poorly written tendering documentation and implementation sequence Leak of project management knowledge (no clear goals and objectives) Established the project organization and Poorly prepared project work break structure relevant committees and assign resources Employee does not care about resource spending - state money. Budget and project schedule planned with no serious approach Blueprint Created blueprints using the Question & Too much / little time spent on blueprint preparation due to lack of project Answer database (Q&Adb) management knowledge, and requirements set by political not business persons / reasons Mapped business processes Overview of all business process No localize ASAP documentation for smaller countries (example Bosnian language) Leak of business process mapping skills Leak of professional business environment in state owned companies, which support this extremely important phase Managers and supervisors mostly not centers of competence Realization 136 Configured the requirements contained in Leak of project management the Business Blueprint Leak of change management (Change management not consider as important) conducted unit tests Responsibility issue - “there is someone else who will do it” 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Go – Live Support Run Conducted integration tests Integration test not taken seriously from end users Prepared end users documentation Very slow internal knowledge and information transfer - several managers has to sign document to be approved . Moved from a pre-production environment Help desk not established by the company to the live system Defined communication channels not respected Includes setting up production support, Often, poor management decision made under huge pressureof Go Live phase monitoring system transactions Employees working habits- mistakes are there to be hidden Optimizing overall system performance No optimization and improvements Permanent business process optimization Lack of understanding that the ERP system is “live” system After project is finished all ERP story ends. Problems with tendering procedure for support No competent support in country as Bosnia and Herzegovina - low spending on consultant education 137 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 4. Most threatening constraints in practice regarding ASAP methodology In next few paragraphs we will discuss the most prominent constraints from the list above. Inadequate tendering procedure for state owned company - The Public Procurement Law adopted in 2004 generally complies with the main principles of the EU public procurement system. [10] However, in practice, procurement process for public companies still provides significant space for fraud. One of the most questionable aspects of public tendering law is determining price as the most important factor in bidding. So winning the bid is based significantly, if not exclusively on price. This leads to artificially decreased price by some bidders. Other companies are in the risk to become uncompetitive if the price is set according to the real market price for the project scope. This provide space for risky system integrators who are not skilled to provide ASAP methodology and cannot provide skilled SAP consultants who can implement ASAP methodology in SAP ERP implementation. No localization for ASAP documentation for smaller countries (example Bosnian language) – ASAP methodology provides dozen of documents well written in English language. It is profound help for consultants and substantially accelerates the process of implementation. Unfortunately, this documentation is not translated on local languages of small, transitioning B&H market. Time consuming decision making flow process (from bottom to top) – Decision process in big, public companies can be very slow. It clearly does not support name of SAP standard methodology – Accelerated SAP. One of the reasons could be very complex and complicated organization structure. Specific for some public companies is lack of modern information infrastructure, like e-mails. Working habits of management and employees – Probably someone would ask what communism has with ASAP. However, as former communist country, Bosnia and Herzegovina has kept some of the practices from that period (especially in state owned companies). These habits could include: no real authority of the management, work is not valuated by achievement but personal relations; there is no incentive by employees to make some effort and improve work environment. Also, salary is determinate by salary coefficients for each working position. Coefficient is provided by legislation. Public companies are short of qualified employees. Most of employees are with lack of knowledge and practice in business domain they are hired for. The reason for this could be 138 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo corruption in employment process (some public companies advocate publicly that they prefer daughters and sons of their current employees in hiring process. Leak of professional business environment in state owned companies – ASAP methodology requires business educated professionals who can follow ASAP predefined tasks. Very often employees in state owned companies do not have appropriate skills that can support ASAP activities. Even if the project managers deliver tasks to their employee the feedback is missing or is delivered in very poor manner. Leak of change management (Change management not consider as important) - Change management is a process which aim is to make easier implementation, as well as transition during ERP project. Since ERP project is usually very complex, change management can play significant role to improve employees to understand why the project has been implemented and to make organizational changes and BPR easier. These activities can be summed into 3 basic ones: education of employees, communication among stakeholders and involvement in project process. Lack of change management can affect quality of project implementation, and make results smaller. 5. CONCLUSION As it is stated in abstract the main objective of this paper is to answer a question “Does predefined ERP implementation methodology work for state owned companies in transitioning countries?” We tried to answer on this question with experience gained with several projects in state owned companies done in Bosnia and Herzegovina. We will call it “hands on” experience. As we are working as SAP consultants, we chose SAP Accelerated methodology as referent methodology for our paper. We found it relevant as it is provided by the biggest ERP vendor – SAP A.G. In general ASAP methodology is well developed with hundreds of well-structured documents which support all ERP implementation activities. Unfortunately, in practice, this ERP implementation methodology hardly works for state owned. As experienced SAP consultants we have impression that ASAP methodology is constructed for private companies with professional business environment. At the end we will state the most remarkable constrains we found during ASAP methodology implementation: Inadequate tendering procedure for state owned company No localization for ASAP documentation for smaller countries (example Bosnian language) Time consuming decision making flow process Working habits of management and employees 139 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Leak of professional business environment in state owned companies Leak of change management (Change management not consider as important) We hope that this paper will be useful in further ERP implementations and ERP research. A Cross – Sectional Analysis of Environmetal Sustainability Practices Toksari Murat1, Uçan Okyay2 1Nigde University, Department of Business, 2Nigde University, Department of Economics, E-mails: [email protected], [email protected] Abstract In 1970s and 1980s the concept of sustainability developed as a process of protection for the elements that social, economic and eceological systems need. During the Environment and Development Summit held in 1992, decisions were made about the works to protect and improve the environmental sustainability with the help of objective policies. By revealing sustainability specifically focuses on the social, economic and ecological target, Brountland report states that meeting Socia-Economic needs is limited to the carrying capacity of ecosystem. Environmental sustainability is divided into three categories. They are resource management, energy management and product sustainability. While, solid waste and water conservation compose the resource managament, energy managament includes energy conservation, renewable energy, GHG emission reduction, energy sufficient. Finally, product sustainability involves product transportation, supply chain audit, product stewardship and Life Cycle Program. In this context, environmental sustainability index and environmental performance index were prepared by the universities of Yale and Colombia. With environmental sustainability index, it is intented to reach perfection in the current and future environmental qualities of the countries. This index, is a tool when aiming to be qualified and is an important mechanism for testing the environmental performance. As for environmental performance index, it has been developed by using result-oriented indicators. 140 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo In this study, the countries whose performances enter the scope of the environmental performance index were compared, 142 countries in 2002 and 146 countries in 2005 were included in this index. Keywords: Sustainability, environmental performance index, environmental sustainability index, Turkey 1.INTRODUCTION Dictionary meaning of the concept of sustainable is “today's needs without compromising the ability of future generations to meet their own needs met unless otherwise indicated”. The concept of sustainability in the final report in 1987 by the United Nations Commission on Environment and Development is defined as follows: "Humanity, without compromising the ability to respond to the needs of future generations, by providing the daily needs, has the ability to make development sustainable”. The term “sustainability” was coined by the United Nations appointed Brundland Commission and later refined by the UN Commission on Environment and Development held in Rio de Janeiro (Blackburn, 2007). The best – known definition of sustainability, as established by the UN Commission on Environment and Development, states that “development is sustainable where it meets the needs of the present without compromising the ability of future generations to meet their own needs (WCED, 1987). The concept of sustainability on different topics in the discipline of economic stability, debt sustainability in order to be able to express the ability of being able to continue, such as sustainable growth around the macro-economic definitions are used extensively. However, the concept of sustainability in all areas, especially in the field of economics Brundland by the World Commission on Environment and Development Report, has expanded the definition of sustainable development. Since the 1980s, the development of international environmental discussions of sustainable development, applied science, environmental and international policy areas examined as a multi-faceted concept that has become the focal point of development strategies (Carvalho, 2001: 62; Bakırtaş ve Bakırtaş, 2007: 223). Sustainable Development, briefly, to meet the demands and needs of future generations without restricting the ability and facilities, can be expressed as the present needs are met. This defines the extent of development mentioned above, under six headings summaries spreadable. These are can be expressed as the environment, the future, quality of life, justice, precautionary principles, and holistic thinking. In addition, there are 3 141 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo dimensions of the sustainability of the development which are indisputable and can not distinguish between each other (Arzu Özyol, http://hydra.com.tr/uploads/kutup9.pdf): Social Dimension: Continuing education for the public "quality of life will provide increasing benefits for themselves and the whole of the next generations, The Economic Dimension: Due to limited resources, these resources can improve people's quality of life and how the fairest way to determine what is the most effective way to distribute The Environmental Dimension: Recycled or not, the use of any determination as to ensure the continuity of natural resource In this context, one of the dimensions of the environmental dimension of sustainable development for environmental sustainability are discussed for the first time in the capital of Brazil, Rio De Janeiro on Environment and Development Summit held in 1992. In this summit, the objective of environmental sustainability is necessary for the protection and development policies, concluded that the aid. The most important work in this area of Environmental Sustainability Index (CSI) 's prepared. This index is prepared jointly by Yale University and Columbia University. Index has 21 indicators is entegrated to 76 data. This 21 quality indicators provide to compare five different subjects: the peripheral system, stress levels of this system, the human population sensitivity to environmental degradation, environmental stress and institutional capacity and global resposibility (Global Leaders, 2001:9). The paper organized as follows. Section 2 discusses the theoretical background. Section 3 summarizes the literature.The methodology is presented in Section 4. The overall conclusion and result are in the final section. 2. THEORETICAL BACKGROUND Although sustainability is important for ensuring the future Quality of the global environment, it can also be viewed as a business opportunity, an investment in the future and a pathway to innovation and creative thinking (Satterfield et al. 2009; Hontou et al. 2006; Cowan et al. 2010). Today business, now more sensitivity towards environmental activities as a cost item or to see the threat of competition as an oppurtunity rather than one have to see (Lee et al., 2006: 292). For this reason, environmental innovation can be stated as environmental risk education or more generally as a contribution to sustainable development goals, new ideas, attitudias, development and implemntation of products and process (Rennizgs, 2000: 322). Environmental product innovation in the production and even the destruction of the product until they begin to become waste throughout the product life cycle to eliminate or reduce the 142 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo negative effects on the environment includes the innovative activities (Büyükkeklik et al., 2010: 375). 3. LITERATURE Author Method Result Robert Goodland 1996 and Herman Daly Distinguishing development from sustainability and from growth, the paper describes the concept of natural capital and uses the concept to present four alternative definitions of environmental sustainability. The final section describes how one large development agency, the World Bank, is endeavoring to incorporate these new principle into its operaions. Gregory Theyel 2000 There are discernible differences in the enviromental innovation and performance of US chemical firms that can be explained by differences in the management practices and characteristics of the firms. Firms in the chemical industry and in other industries can learn from the leading firms in this research. Firms that do mak environmental management part of production management are likely to be leaders in innovation for pollution prevention and environmental performance. Smita B. 2003 Brunnermeier and Mark A. Cohen Panel data models to study how environmental sustainability by Us manufacturing ındustries responded to changes in pollution abadement expenditures and regulatory enforcement during the period 1983 through 1992. Environmental innovation responded to increases in pollution abatement expenditures. Also find some emprical evidence that environmental innovation is more likely to occur in industries that are internationally competitive. Sergio et. al. This paper anayses and discusses the potentional role of evolutionary theories in environmental innovation with emphasis on sustainability. The study concludes that eco – evolution is efficient when identifying non – optimal technological trajectories and sustainable options for innovation on the base of existent knowledge. 143 Year 2003 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Allen S. Bellas 2007 and Nancy F. Nentl Following their introduction in the mid 1970s, fabric filters, a new type of industrial scrubber, experineced aggressive growth, and by 1990, this new technology (EIA) form 767, using t tests, cross tabulations and binominal regression to identify the characteistics of those boilers, plants and utilities that installed fabric filters from the alte 1970s to 1990. David Hillier An opinion piece, that presents the view of There are those who believe four authors on the current state of the that marketing and depate in this field. sustainability simply be reconciled, while there are others who argue that marketing can contribute to the development of sustainable consumption. 2008 Dallas M. Cowan 2010 Et. Al. Benchmark analysis, They have collected information on the sustainability programs of the largest US companies in each of the 26 industrial sectors. Anslysis indicates that there are spesific characteristics of early adopters of fabric filter techonology such as the capacity and age of the associates boiler, the capacity and size of the utility, and whether the utility was privately or publicly owned. Thes have called product sustainability one in which toxicologist and environmental scientist can play a vital role helping to ensure that a manufactured item will indeed be considered acceptable for distrubition now 4. METHODOLOGY Environmental Sustainability Index was developed for monitoring of environmental sustainability covering natural resources, past and present pollution levels, environmental management efforts, contributions and society for the protection of the global values. This index defines the sustainability of countries' capacity to improve the existing environmental quality (Yıkmaz, 2011: 73). Variables to allow comparisons between countries in the index, percent change is usually determined. Some of them are diveded by GDP, imports of goods and services, to get avarage values. After getting the proper comparison of variables, for the missing data, forecasting and 144 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo consolidation various transformations is applied to perform. In the first stage variables were examined for normally distribution. 2 stage way is used for the skewness problems. If the value is larger than 2 variables are taken in natural logarithm. Next, if they are larger than 4 after the transformation .They all transformed to old values except the variables that have larger than 4. Since at the normal distribution, observations are distributed symmetrically around mean value of skew is zero(0). Statistical methods to estimate the missing data (Markov ChainMonte Carlo simulation model) were applied. However, some variables, the index of ecological and geographical factors are not within the scope of work because of missing data could not be estimated. The results of distributions are truncated by "Winsorization" technique in order to prevent skewness because of the extreme values of the data. Priorities of the indicators vary by country, generally acceptable weights for the indicators is not known, equal weight was applied. Indicators are equally weighted variables in the form of the firms themselves. Preserves the relative locations of receiving countries in order to avoid differences in the scale of the z-scores were calculated. High values for the variables expressed in a high zscores of environmental sustainability; (variable value-mean value) / standard deviation of the variables that environmental sustainability is for high-low values, (average of the variable-variable value) / standard deviation was calculated using the formula (WEF, 2005). 5. RESULTS AND CONCLUSION It’s emphasized that when Environmental Sustainability Index score is high, it’s more likely to leave a healthier environment to the future generations. Upon looking into the results of the index,it’s seen that none of the countries received high scores from 21 indicators. The results of the Environmental Sustainability Index show that, environmental performance is closely related to ,low population density, good governance the economic vitality (WEF, 2005). Table 1. Countries in the years 2002 and 2005 Environmental Sustainability Index (ESI) Performance Comparison Chart Country ESI 2002 ESI 2002 ESI 2005 ESI 2005 ESI Point ESI as the Ranking Ranking Difference Difference Finland 73,9 145 1 75,1 1 1,2 0 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Norway 73 2 73,4 2 0,4 0 Uruguay 66 6 71,8 3 5,8 3 Sweden 72,6 3 71,7 4 -0,9 -1 Iceland 63,9 8 70,8 5 6,9 3 Canada 70,6 4 64,4 6 -6,2 -2 Switzerland 66,5 5 63,7 7 -2,8 -2 Guyana - - 62,9 8 - - Austria 64,2 7 62,7 9 -1,5 -2 Argentina 61,5 15 62,7 10 1,2 5 Brazil 59,6 20 62,2 11 2,6 9 Gabon 54,9 36 61,7 12 6,8 24 Australia 60,3 16 61 13 0,7 3 New Zealand 59,9 19 61 14 1,1 5 Latvia 63 10 60,4 15 -2,6 -5 Peru 56,5 29 60,4 16 3,9 13 Paraguay 57,8 25 59,7 17 1,9 8 Costa Rica 63,2 9 59,6 18 -3,6 -9 Croatia 62,5 12 59,5 19 -3 -7 Bolivia 59,4 21 59,5 20 0,1 1 Irelan 54,8 38 59,2 21 4,4 17 Colombia 59,1 22 58,9 22 -0,2 0 146 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Lithuania 57,2 27 58,9 23 1,7 4 Alabania 57,9 24 58,8 24 0,9 0 Central African Republic 54,1 43 58,7 25 4,6 18 Estonia 60 17 58,2 26 -1,8 -9 Denmark 56,2 31 58,2 27 2 4 Panama 60 18 57,7 28 -2,3 -10 Slovenia 58,8 23 57,5 29 -1,3 -6 Japan 48,6 78 57,3 30 8,7 48 Germany 52,5 50 57 31 4,5 19 Namibia 57,4 26 56,8 32 -0,6 -6 Russia 49,1 73 56,1 33 7 40 Bostwana 61,8 13 55,9 34 -5,9 -21 France 55,5 33 55,2 35 -0,3 -2 Papua New 51,8 Guinea 52 55,2 36 3,4 16 Portugal 57,1 28 54,2 37 -2,9 -9 Malaysia 49,5 68 54 38 4,5 30 Congo 54,3 40 53,8 39 -0,5 1 Netherlands 55,4 34 53,7 40 -1,7 -6 Mali 47,1 85 53,7 41 6,6 44 Chile 55,1 35 53,6 42 -1,5 -7 147 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Bhutan 56,3 30 53,5 43 -2,8 -13 Armenia 54,8 37 53,2 44 -1,6 -7 Unites States 53,2 45 53 45 -0,2 0 Slovakia 61,6 14 52,8 46 -8,8 -32 Belarus 52,8 49 52,8 47 0 2 Ghana 50,2 65 52,8 48 2,6 17 Myanmar 46,2 90 52,8 49 6,6 41 Laos 45,9 92 52,5 50 6,6 42 Ecuadar 56,2 32 52,4 51 -3,8 -19 Cuba 51,2 58 52,3 53 1,1 5 Hungary 62,7 11 52 54 -10,7 -43 Tunisia 50,8 61 51,8 55 1 6 Georgia - - 51,5 56 - - Uganda 48,7 77 51,3 57 2,6 20 Moldova 54,5 39 51,2 58 -3,3 -19 Zambia 49,5 69 51,1 59 1,6 10 Senegal 47,6 81 51,1 60 3,5 21 Bosnia51,3 Hezzegovina 55 51 61 -0,3 -6 Israel 50,4 63 50,9 62 0,5 1 Tanzania 48,1 80 50,3 63 2,2 17 Nicaragua 51,8 51 50,2 64 -1,6 -13 148 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 46,1 91 50,2 65 4,1 26 Madagascar 38,8 128 50,2 66 11,4 62 Greece 50,9 60 50,1 67 -0,8 -7 Italy 47,2 83 50,1 68 2,9 15 Cambodia 45,6 97 50,1 69 4,5 28 Mongolia 54,2 42 50 70 -4,2 -28 Bulgaria 49,3 71 50 71 0,7 0 Gambia 44,7 102 50 72 5,3 30 Thailand 51,6 54 49,8 73 -1,8 -19 Malawi 47,3 82 49,3 74 2 8 Spain 54,1 44 48,8 75 -5,3 -3,1 Indonesia 45,1 100 48,8 76 3,7 24 Kazakhstan 46,5 88 48,6 77 2,1 11 Guenia Bissau 38,8 127 48,6 78 9,8 49 Sri Lanka 51,3 57 48,5 79 -2,8 -22 Kyrgyzstan 51,3 56 48,4 80 -2,9 -24 Venezuela 53 48 48,1 81 -4,9 -33 Guinea 45,3 98 48,1 82 2,8 16 Oman 40,2 120 47,9 83 7,7 37 Jordan 51,7 53 47,8 84 -3,9 -31 Combined Kingdom 149 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Nepal 45,2 99 47,7 85 2,5 14 Benin 45,7 94 47,5 86 1,8 8 Honduras 53,1 47 47,4 87 -5,7 -40 Serbia and Montenegro - 47,3 88 - -88 Canary Islands - - 47,3 89 - - Macedonia 47,2 84 47,2 90 0 -6 Turkey 50,8 62 46,6 91 -4,2 -29 Czech Republic 50,2 64 46,6 92 -3,6 -28 Romenia 50 66 46,2 93 -3,8 -27 South Africa 48,7 76 46,2 94 -2,5 -18 Mexico 45,9 93 46,2 95 0,3 -2 Algeria 49,4 70 46 96 -3,4 -26 Burkina Faso 45 101 45,7 97 0,7 4 Azerbaijan 41,8 113 45,4 98 3,6 15 Nigeria 36,7 133 45,4 99 8,7 34 Kenya 46,3 89 45,3 100 -1 -11 India 41,6 116 45,2 101 3,6 15 Poland 46,7 87 45 102 -1,7 -15 Chad 45,7 95 45 103 -0,7 8 Niger 39,4 123 45 104 5,6 19 150 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Mozambique 51,1 59 44,8 105 -6,3 -46 Morocco 49,1 72 44,8 106 -4,3 -34 Rwanda 40,6 119 44,8 107 4,2 12 Jamaica 40,1 121 44,7 108 4,6 13 Ukraine 35 136 44,7 109 9,7 27 United Arab 25,7 Emirates 141 44,6 110 18,9 31 Togo 44,3 105 44,5 111 0,2 -6 Belgium 39,1 125 44,4 112 5,3 13 Bangladesh 46,9 86 44,1 113 -2,8 -27 Democratic 43,3 Republic of Congo 109 44,1 114 0,8 -5 Guetemala 49,6 67 44 115 -5,6 -48 Egyptian 48,8 74 44 116 -4,8 -42 El Salvador 48,7 75 43,8 117 -4,9 -42 Syria 43,6 107 43,8 118 0,2 -11 Deminic Republic 48,4 79 43,7 119 -4,7 -40 Liberia 37,7 130 43,4 120 5,7 10 Sierra Leone 36,5 134 43,4 121 6,9 13 South Korea 35,9 135 43 122 7,1 13 Angola 42,4 110 42,9 123 0,5 -13 Resource: WEF 2005 151 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 142 countries in 2002 and 146 countries in 2005 were evaluated from the aspect of country index. All the countries except Guayana, Georgia, Ivory Coasts and Somalia were both in 2002 and 2005 country index. In the table given the index average of all countries in 2002 was 49,7 and 49,9 in 2005. But when 2002 and 2005 index values are compared, a decrease in most of the countries has been seen. This situation indicates that environmental sustainability has decreased or it may be because of the difference in two years indicators. However, significant changes in country rankings can be observed. For example, Madagascar ascends from being 128th to 66th , Japan from 78th to the 30th, Mali from 85th to 41st , Russia from 73rd to 33rd , Malaysia from 68th to the 38th order , but Zimbabwe descends from being 46th to 128th, Guatemala from 67th to 115th , Egypt from 74th to 116th, and Hungary from 11th to 54th. Turkey has 50,8 points in 2002 Index with an order of 62. In 2005 Turkey has 46,6 points and descends to the 91th order. Turkey is over the avarage in 2002 while it is under the avarage in 2005. In this study we try to compare the two Environmental Sustainability Index in 2002 and 2005 for the world countries. This situation shows the index is very sensitive to the choice of indicator. Low-scoring countries in 2002 are Kuwait, United Arab Emirates, North Korea, Iraq and Saudi Arabia, while in the 2005 study, North Korea, Iraq, Taiwan, Turkmenistan and Uzbekistan, countries receive the lowest score The highest rated 5 countries in the 2002 Environmental Sustainability Index are: Finland, Norway, Sweden, Canada, Switzerland, while in 2005 they are: Finland, Norway, Uruguay, Sweden and Iceland. Common features of these countries have significant natural resources and population density is low. REFERENCES Bakırtas, İbrahim and Hülya Bakırtaş (2007), Sustainability of Competitive of Firms as A source of Basic Skills: A General Evaluation, Journal of Management and Economics, Vol.14, No.2, pp. 221-233. 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Utilising Information Systems for Measuring Impact on Social Sustainability: Survey of Microcredit Organisations in Bosnia and Herzegovina Alica Pandzo1, Kemal Taljanovic1, Selma Jahic2 1University Sarajevo School of Science and Technology Department of Information Systems Bistrik 7, 71000 Sarajevo,Bosnia and Herzegovina 2Executive Director for Credit Operations Microcredit Foundation Partner 15. Maja bb, Trzni Centar Sjenjak, 75000 Tuzla,Bosnia and Herzegovina E-mails: [email protected],[email protected] Abstract Microfinance has been used as a tool for social sustainability and development since the 1970s. In microfinance, assessment of social sustainability is often conducted through client impact monitoring. This study explores the impact measurement practices of microcredit organisations in Bosnia and Herzegovina and their use of information systems in this process. We draw on the latest trends of using shared measurement systems for impact monitoring, to point out the potential of using such systems to achieve sustainable impact on wider social issues in Bosnia and Herzegovina. This paper outlines the roles and responsibilities that different stakeholders should play in the system development process. Keywords: microfinance, microcredit, Bosnia and Herzegovina, social impact, information systems, ICT, shared measurement systems. 154 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.INTRODUCTION Since its conception, microfinance has been promoted as an essential economic tool for social sustainability and poverty alleviation. Microfinance is based on a premise that providing financial services (most commonly in form of credit) to the most vulnerable populations, who would otherwise not have access to standard bank financing, would empower people to get out of poverty by capitalizing on their own skills and ideas. In developing and post-conflict countries, such as Bosnia and Herzegovina (BiH), microfinance has been used as a tool to raise employment and revive economic activity by targeting micro-business by microcredit organisations (MCOs). This ‘bottom up’ approach has received popularity as an alternative to the traditional top-down approach used by international aid organisations to stimulate economic growth and development through various projects and funds delivered to governments of developing countries. Even though microfinance has been around since the 1970, there is still no agreement on the real impact of microfinance. While many studies have shown results of positive economic and social impact of microfinance (Dunn, 2005) the appropriateness of different tools and methods applied is often questionable and makes them impossible to compare. This has contributed to growing criticism of microfinance in recent years (Bateman 2007, 2010, 2011). A recent study assessing the use of microfinance in BiH (Welle-Strand et al., 2010) concludes that microfinance is a better tool for improving individual economic performance of micro finance institutions (MFI) and their individual clients, than for achieving broader social goals. What is clear is that amidst such hard times and controversy, having a clear social mission and the ability to track and measure organisations realisation of that mission and goals, is of increasing importance for individual MCO and the microfinance sector as a whole. It is also clear that major social issues such as poverty or equality cannot be solved by any single institution or type of organisation. Collaborative efforts and sharing of information and knowledge are needed. The increasing capability and availability of Information and Communication Technologies (ICTs), is allowing innovative solutions to be applied in this field supporting collaboration and resulting in resource and cost savings, while maximising outputs. The latest trends in impact measurement systems are the development of web-based systems which coordinate efforts of impact monitoring by many different organisations who share the same social goals. The goal of this study is to assess the current practices and potentials of using information systems to support realisation of social mission and goals of microfinance organisations in Bosnia and Herzegovina. In order to do this, we focus on answering the following research questions: 1. Do MCOs have a systematic approach to measuring their social performance and impact? 2. Do MCOs have the necessary ICT infrastructure and capabilities to support impact monitoring? 3. How can information systems be used to more accurately and efficiently measure social impact of microcredit at the level of BiH? 155 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo We first provide an overview of microfinance as a tool of social sustainability and development and introduce the innovative ways in which ICTs are being used to facilitate/enhance the process of social performance and impact measurement. We then present the findings of an empirical study of social impact measurement practices among MCOs in BiH. Recommendations are given for strengthening social performance and impact monitoring practices of the microfinance sector in BiH by applying the most innovative ICT trends in the field. 2. OVERVIEW OF MICROFINANCE 2.1 Social sustainability and microfinance Social sustainability is an element of sustainable development which “occurs when the formal and informal processes, systems, structures and relationships actively support the capacity of current and future generations to create healthy and liveable communities. Socially sustainable communities are equitable, diverse, connected and democratic and provide a good quality of life” (Barron & Gauntlett, 2002). At a practical level, social sustainability assessment is often conducted through social impact assessment by focusing on principles such as income and employment, education, skills, consumption or participation (Oman and Spangerberg in Colantonio, 2009). Microfinance was pioneered in the late 1970’s by a Bangladeshi banker and economist, Muhammed Yunus, who used small credits as a way to provide self employment to people (primarily women) who had talent but no money. Such people could not access regular loan facilities through banks as they had no collateral, were unemployed or worked in the informal sector hence could not prove income generation. Hence, they would often fall prey to loan sharks charging huge interest rates (Kumar, 2010). The aim of most MCOs today is poverty alleviation, while many also focus on small business start-ups, employment generation, empowerment of women, increasing level of education among children and youth, etc. Poverty eradication is also the no.1 Millennium Development Goal (MDG) with a target of cutting extreme poverty in the world by half by the year 2015. To help achieve this goal, the UN designated 2005 as the International Year or Microcredit, with a goal of promoting access to finance to the poor. It is now estimated that 160 million people in developing countries are today served by microfinance through MFIs which range from small non profit organisations to large commercial banks. In addition to microcredit, some offer other services such as deposit, saving accounts, financial and business advice or marketing and technology services. The average interest rate charged by MFIs is 27%, which is significantly higher than what is charged by the banks (CGAP, 2006). High interest rates are justified by higher risk profile of this client category and high administrative costs of serving clients in remote areas 156 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Even though the terms 'social performance' and 'social impact' are often used interchangeably, it is important to stress the difference between the two. The Social Performance Taskforce defines social performance as “the effective translation of an institution’s mission into practice in line with accepted social values” so it is concerned with effectiveness of internal organisational processes in order to achieve the organisational mission. Social impact, is the improvement in the lives of people that can be directly linked to organisations activities (SPT, n.d.). Social impact is therefore just one element of social performance. 2.2 Microfinance in Bosnia and Herzegovina BiH has a population of 3.8 million (BiH Agency for Statistics, n.d.). Microfinance was first introduced to BiH in 1996, shortly after the war ended, through a Local Initiatives Microfinance Project (LIP I) financed by the World Bank and a number of donor countries. First MCOs issued loans to micro-businesses (both formal and informal), who were affected by the war and otherwise had no access to regular credit lines. Currently there are 23 MCOs registered in BiH, of which 19 are non-profit microcredit foundations (MCF) and 4 are profit microcredit companies (MCC). Both types of institutions are limited to providing credit services, while deposit taking is reserved only for banks. The Association of Microfinance Institutions (AMFI) was formally set up in 2003 as a network which promotes synergies and allows knowledge sharing and transparency between its members. Today, the 12 largest MCOs in BiH are members of AMFI and together they cover more than 98% of the market share in the country. After 10 years of flourishing growth, end of 2008 marked the start of a crisis for the microfinance sector in BiH. The downturn closely followed the 2008 economic crisis. The most quoted reason for it by industry experts is the over-indebtedness of clients. The overindebtedness was caused by concentrated market competition and erosion of MFI lending discipline (Chen, Rasmussen, & Reille, 2010). At the end of 2011 the total portfolio of the microfinance sector in BiH was at EUR 308 million, which is drastically down from its peak of EUR 699 million at the end of 2008.The sector is now showing signs of improvement and recovery. Total MCO sector has recorded a profit in 2011 (EUR 6.9 million), after two years of significant sector losses (Banking Agency of FBiH and Banking Agency of RS, 2012). 3. ICT ENABLED TRENDS AND INNOVATION There is quite a lot of guidance and information about tools and methods used for social performance monitoring (SIM Pilot project, 2008, p.6), however there is very little about the use, effects and role of ICTs in supporting this process. As majority of MCOs operate in 157 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo developing countries and remote areas they commonly have a problem with a lack of basic reliable ICT infrastructure and lack of local knowledge (Blantz, 2010). Another common problem of effective outcome measurement is that it is made up of isolated efforts, using non standardised methods and indicators, producing results which cannot be compared. Major social issues such as poverty or child education cannot be solved by efforts of any single program or type of organisation. There is also a lot of duplication of effort, time and resources as organisations with the same objectives try to measure and evaluate their outcomes. Such issues, combined with the advancements in ICT have led many organisations to develop innovative web-based systems for coordinating efforts in measuring performance and outcomes of hundreds or thousands of social enterprises within a field (Kramer, Parkhurst, Vaidyanathan, 2009). A report produced by FSG (Kramer, Parkhurst, Vaidyanathan, 2009) provides details of 20 such systems and groups them into three different categories, characteristics and benefits of which are summarised in the Table 1. Table 1: Characteristics and benefits of shared measurement systems (Source: adapted from FSG report) 158 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Such systems can provide numerous advantages to all organisations with a social mission and a need to measure performance and outcomes, including MFIs. Setting up such systems requires strong leadership and engagement of different organisations in the design phase. It also requires substantial funding through a multi – layer development period (Kramer, Parkhurst, Vaidyanathan, 2009). Participating organisations often pay a fee to have access to data a report generation, while they also input their own data into the system. 4.RESEARCH STUDY ON SOCIAL IMPACT MEASUREMENT PRACTICES OF MCOs IN BIH 4.1.Research Methodology Current ICT capability and impact measurement practices of MCOs in BiH were studied using a survey questionnaire and follow-up interviews. The data was collected during March and April, 2012. The survey was sent to the person in charge of ICT (IT managers) in all 23 registered MCOs, however for most organisations marketing manager and IT managers both took part in completing the survey. The survey questions can be grouped in the following main areas: Organisational goals and services; ICT infrastructure, ICT use and management; Impact measurement process; Perceptions. 4.2 Analysis of results We received a total of 10 survey responses of which 6 were followed up with phone interviews. The survey response rate of 43% is considered satisfactory as the survey was sent to all existing BiH MCOs and the 10 institutions that have responded cover 75% percent of the microcredit market in BiH. One of the respondents is registered as a microcredit company, while the others are microcredit foundations. Figure 1. shows the distribution of surveyed MCOs. 159 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 1: Size of MCOs according to portfolio size (left) and number of active loans (right). 4.2.1 Organisational goals The prime target market for 60% of respondents is the low income population and hence their primary development goals are poverty reduction and employment generation. Second highly ranked target market are women, followed by micro-businesses. On average, 68% of clients are from rural areas. Average loan amount issued is EUR 1,123. 4.2.2 ICT infrastructure and spending Our results show that MCOs in BiH are overall well equipped with reliable ICT infrastructure. All credit officers and office staff have PCs and use PCs them in everyday tasks. 40% of organisations also supply their field credit officers with laptops and 30% with mobile or smart phones. All credit officers have e-mail accounts which they use daily and have access to internet at their offices. These are pleasing results considering that a survey of internet usage in BiH conducted by GFK in 2009, (in UNDP, 2010: 175) showed that only 30% of BiH companies have internet connections. 50% of MCOs have their offices linked via a VPN, while all offices have their PCs linked in a local network. MCOs employing over 50 staff have IT/IS departments, whereas the smaller ones usually have one person in charge of all ICT in the organisation. Very little attention is paid to strategic use of information systems which is reflected by non existence of IT strategy in 70% of surveyed MCOs. Use of cross functional information systems is also low. Enterprise Resource Planning system is implemented in one and Management Information Systems are used in 50% of the surveyed MCOs. None of the MCOs indicated use of CRM, GIS, DSS, KMS or Experts Systems. 160 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 4.2.3 Impact measurement practices Only two of the survey participants, collect information which is used in social impact measurement. MCF EKI (EKI) was found to have a systematic approach to measuring impact of microcredit on poverty – their primary development goal. EKI’s strategic goal is to service 40% of poor clients, and at least 5% of these clients to achieve a significant improvement within 12 months of taking out a loan. In order to measure achievement of this end statement, EKI has developed its own poverty assessment method, which is used to categorise all clients at the time they first take out a loan. Indicators used in this categorization are: income, education, housing, formal employment, no. of children, place of residence and physical ability. A point scale is applied, and all client scoring over 6 points are categorized as poor. 12 months later, a sample of 300 clients from the poor category are followed up in focus groups to assess whether there has been any significant improvement in their quality of life. To assess quality of life EKI uses a second set of indicators which include: monthly household income, possession of a car / PC / LCD, internet access, level of competed education, preventative healthcare, travel outside of place of residence, etc. EKI holds about 8 – 10 focus groups every year at different locations. The results are a combination of qualitative and quantitative data (MKF EKI, 2009). Field staff collects information from clients in paper form. Back at the office, the data is inputted into a webbased, in-house developed system for collecting and analyzing impact data. MCF Partner (Partner) was founded by Mercy Corps in late 2000. Partner is focused on creation of jobs, increased income and creating a more stable environment. Partner's target population is rural (84.91% of active clients) and women (42.62 % of active clients) (Partner, n.d). Partner has initiated the incorporation of social performance management (SPM) into all business processes, which include: strategic planning, client relationships (loyalty and adjusting our service and product offer to clients' needs), financial management, human resources, information systems and organisational culture. Poverty measurement tools used by Partner are per capita household expenditure and per capita household income. Another MCO, not included in our results, who has been actively managing its social performance and impact is MCF Prizma (Prizma). With 67,742 active borrowers, and employing over 250 staff, Prizma is also amongst the largest MCOs in BiH (Prizma MKF, n.d). Prizma explicitly targets poor entrepreneurs (primarily women). Like EKI, Prizma has developed its own poverty assessment scorecard which is used in poverty monitoring by assessing clients on entry and every time they take out a new loan. The following indicators are included as part of the poverty scorecard: education level of woman partner or household head, residence, employment status, family size, the frequency of the consumption of luxury foods (sweets and meat) and the ownership of a television, stereo and motor vehicle (IFAD, 2009, p.35). Prizma also conducts exit monitoring twice a year, using semi-structured interviews. The third component of Prizma’s social performance monitoring system are focus groups, used to obtain information on reaching, serving and impacting the target market (Crnkic, 2010). The Social Performance Management information system at Prizma is 161 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo developed internally and consists of five core components: monitoring poverty outreach, monitoring the change of poverty status, exit monitoring, client satisfaction monitoring and focus group discussions. 4.2.4 Perceptions The final section of the questionnaire looks at participants perceptions regarding the effectiveness of the outcome measurement process within their organisation, the use of ICT by staff in general and use of ICT to support the outcome measurement process. Table 2 show the average answers to those questions. Scale: 1- strongly disagree, 5 – strongly agree. Question Average The results of measuring the impact of microcredit are of great importance to 3.8 strategic planning in our organisation The process of measuring impact is of crucial importance to our organisation 3.7 My organisation has effective, systematic approach to measuring social impact 2.1 on customers. My organisation is using ICT to support the process of social impact 2 measurement in the best possible way Employees of my organisation are highly capable in conducting their everyday 4 work tasks using a computer. Employees within my organisation are willing to accept new technologies and 3.8 adjust to the new ways of carrying out their work. MIS in my organisation is highly effective for collecting, analysing and 3.3 reporting on our social impact. The existing system for measuring impact of microcredit allows us for effective 2.5 monitoring of the realisation of our strategic goals. The existing system for measuring impact of microcredit allows us to 2.5 effectively evaluate our existing products and develop new products. Government of BiH should work more on setting up a system of social 4.5 162 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Question Average performance monitoring. Having access to a central database of social performance measures at the level 4.5 of Bosnia and Herzegovina would be of great value to our organisation. We are willing to share the results of our measurements with other 4.2 organisations for mutual benefits. Table 2: Perceptions category averages Some MCOs who in the previous section answered that they do not collect data that can be used for social impact measurement rated the effectiveness of their process and MIS in supporting the impact measurement process, fairly highly. We interpret this inconsistency as an indication of a lack of understanding of the social impact measurement process. A large majority of the MCOs agrees that a central database of social performance measures at the state level is needed (questions j. and k. in table 2). There is also a very high level of willingness to share the results of measurements with other organisations for mutual benefits (4.2). MCOs appear to have highly skilled IT staff and employees who are willing to embrace new technologies. We also asked the participants to rate which of the given issues pose the biggest obstacle to the optimisation of the social impact measurement process for their organisation. Table 3 shows the total points awarded to each issue. Scale: 1 – smallest issue, 5 – biggest issue. Stated issue Total Points Lack of coordination at the level of the sector 44 Lack or inconsistency of legislation 42 Lack of human resources for conducting field studies 38 Lack of knowledge about impact measurement methods 36 Lack of accurate information received from clients 34 Lack of information about the benefits of impact studies for MCOs 32 Lack of awareness about the need to measure impact 30 163 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Lack of financial resources 30 Lack of skilled IT staff 26 Lack of management support 20 Table 3: Perceived obstacles for optimisation of the impact measurement process Highest ranking issue was the lack of coordination at the level of the sector (44). This indicates that there is an agreement amongst MCOs about the need to pool efforts and minimise duplication. Lack of financial resources and field staff was rated as an issue by smaller MCOs. Lack of skilled IT staff and management support was consistently rated as a low issue across all MCOs. 4.2.5.Discussion Our results show that MCOs in BiH are overall well equipped with reliable ICT infrastructure. MCOs also appear to have (based on their perceptions) highly skilled IT staff and employees capable of using ICT to perform their business tasks and willing to embrace new technologies. However, very little attention is paid to strategic use of information systems which is reflected by non existence of IT policy in 70% of surveyed MCOs. ICTs should be viewed as one of key organisational resources and not just as a support function or a cost. This means that ICT can play a crucial role in realisation of organisational goals. Organisational goals (social and financial) have to be aligned with IT goals and applications must be developed and implemented according to those plans in order to ensure that goals are achieved most efficiently. Overall, MCOs in BiH show a low commitment to systematically managing their social performance and measuring social impact. Majority do not have systems in place for assessing and tracking the realisation of their social mission. Reports and data presented on MCOs websites is focused on financial indicators, with social indicators being obviously neglected. MCOs need to put more effort into showing equal commitment to both elements of the double-bottom-line. This study found only three MCOs who have placed considerable amount of effort in systematically managing their social performance. All three are funded by international aid agencies for whom social performance is a key issue These MCOs have built notable internal expertise in managing social performance and two have developed their own measurement tools and methods such as the poverty assessment scorecard developed by MCF Prizma (IFAD, 2006 p.35 and Crnkic, 2010) and MCF EKI (MKF EKI, 2009). During phone interviews 4 MCOs said that they had to put in a lot of time and effort into conducting assessment of market potential studies, as no statistical data was readily available. 164 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Availability of measure such as (household income, average pay, level of education, etc.) would have cut down on time and duplication of effort across MCOs. BiH has undergone many changes over the last 20 years, especially after the war in early 1990s .The last census was conducted just before the war broke out in 1992. Many people have migrated since then or have been displaced. Because of this lack of centrally managed data, there is a lot of duplication of effort and resources in the MCO and NGO sector in general. Centralised data is currently available through AMFI and the Central Bank of BiH. AMFI members quarterly report on financial data which is distributed to all members. The Central Credit Registry of Central Bank of BiH is a database off all individuals and legal entities in the country indebted with commercial banks, microcredit organisations, savings - credit organisations and Leasing. This registry is used for checking client credit history by the same institutions and the registry is updated daily since April 2012 (Public relations of CBBH, 2012). 5. CONCLUSION AND RECOMMENDATIONS The goal of this research was to assess the current practices of using information systems to support realisation of social mission and strategic goals of microfinance organisations in Bosnia and Herzegovina. Our findings show that the existing ICT infrastructure capabilities are at a pleasing level but they are not being effectively used by MCOs for monitoring and evaluating their social mission. We recommend that the best way to achieve better results in this field is by developing a shared measurement system for impact monitoring at the level of microcredit sector in BiH. Use of such system would enable the coordination of efforts within the microcredit sector which is necessary in order to achieve broader social goals. Further research is needed to investigate the most appropriate type of shared measurement system, impact measurement methodologies and measures that should be reported on. Implementation of such systems is not an easy task and relies on commitment from various stakeholders. We will try to briefly outline the possible responsibilities of those different stakeholders. Donors and creditors can play a big part by funding different phases of shared system development. They can also influence MCOs to pay more attention to achieving their social mission, by putting more weight on evidence of social performance management practices when providing future financing to MCOs. The association of microfinance institutions in BiH – AMFI has a big role to play in promoting, educating and raising awareness about social performance management practices among its members. They should further promote the achievements that some of their members have made in this field and encourage collaboration. AMFI could also be the central coordinator for the planning and development of the shared system of impact measurement at the sector level. Another possible coordinating body could be the Central Bank of BiH. Whoever decides to take on this complex task needs to show good leadership and coordination ability. 165 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo A possible limitation could be the willingness of MCOs to provide social data on their clients and the regulatory limitations regarding privacy of information. Even though participants in our study indicated high level of willingness to share data, this should be further explored. Accuracy of data provided by clients may also be an issue, as indicated by participants of our study. Use of shared systems for impact measurement should be further explored by the microfinance sector in BiH as it has potential to play a key role in solving major social problems. Further research is needed to investigate the most appropriate type of shared measurement system, impact measurement methodologies and measures that should be reported on. REFERENCES Banking Agency of Federation of BiH. (2012). Information about the microcredit system of Bosnia and Herzegovina, on 31-12-2011. Sarajevo, BiH. Retrieved from http://www.fba.ba/images/Micro_Documents/Informacija_MKO_31122011_bos.pdf Banking Agency of Republic of Srpska. (2012). Report on the current state of the banking system of Republic of Srpska as at 31-12-2011. Banja Luka, BiH. Barron, L. & Gauntlett, E. (2002). Stage 1 report – Model of social sustainability, Housing and sustainable communities indicators project. Perth, Australia: WACOSS. Bateman, M. (2007). De-industrialization and social disintegration in Bosnia. In T. Dicher & M. Harper (Eds.) What’s wrong with microfinance? Warwichshire: Intermediate Technology Publications. Bateman, M. (2010). Why doesn’t microfinance work? The destructive rise of neoliberalism. New York, NY: Zed Books. Bateman, M. (2011). Confronting microfinance: Undermining Sustainable Development. Sterling, USA: Kumarian Press. ISBN 978-1-56549-341-4. Dunn, E., (2005) Impact of microcredit on clients in Bosnia and Herzegovina, Final report (in Bosnian, translated) Sarajevo and Banja Luka: LIP II. BiH Agency for statistics. (n.d). Retrieved from http://www.bhas.ba/ Blantz, E. (2010). Accelerating microfinance impact with ICT: Learning from Democratic Republic of Congo (DRC) and Sierra Leone. San Francisco, CA: Inveneo. Retrieved from http://www.inveneo.org/download/accelerating_microfinance_impact_with_ict_03_2010.pdf CGAP. (2006). Why do MFIs charge high http://www.cgap.org/p/site/c/template.rc/1.26.1309/ interest rates? Retrieved from Chen, G., Rasmussen, S., & Reille, X. (2010). Growth and Vulnerabilities of Microfinance. Washington, DC: CGAP. Retrieved from http://www.cgap.org/gm/document1.9.42393/FN61.pdf 166 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Colantonio, A. (2009). Social sustainability. Linking research to policy and practice. Paper presented at the conference “Sustainable development: A challenge for European research”, Brussels, 26- 26th May 2009. Crnkic, K. (2010). Managing social performance through integrated approach – Prizma case study. Collection of monographs No.13. Madrid, Spain: Foro nantik lum de microfinanzas. ISBN: 978-84-693-2691-6. IFAD, (2006). Assesing and managing social performance in microfinance. Rome, Italy: IFAD. Retrieved from http://www.ifad.org/ruralfinance/pub/performance.pdf Kramer, M., Parkhurst, M., & Vaidyanathan L. (2009). Breakthroughs in shared measurement and social impact. FSG Social Impact Advisors. Retrieved from www.fsg.org Kumar, V. (2010, April 15). Need to draw a line between microfinance and loan sharking: Prof Yunus. Microfinance focus. Retrieved from http://www.microfinancefocus.com/news/2010/04/15/need-to-draw-a-line-betweenmicrofinance-and-loan-sharking-prof-yunus/ MKF EKI. (2009). Changes in poverty lines. Retrieved from http://www.mixmarket.org/sites/default/files/EKI_Changes_in_poverty_lines_for_MIX.doc Partner MKF, (n.d) Partner Microcredit Foundation. Retrieved from http://www.partner.ba Prizma MKF. (n.d). Welcome to the Microcredit Foundation Prizma. Retrieved from http://www.prizma.ba/index.php?lang=en Public relations of CBBiH. (2012). Daily updating of the Central credits registry. Central Bank of Bosnia and Herzegovina. Sarajevo 26.04.2012. Retrieved from http://www.cbbh.ba/index.php?id=809&lang=en Social Performance Taskforce (SPT). (n.d) What is social performance? Retrieved from http://www.sptf.info/what-is-social-performance SIM pilot project. (2008). Social impact measurement: Project document. Results of a pilot project to develop a tool for measuring social impact of microfinance. Dakar - Fann, Senegal: INAFI International Foundation. United Nations Development Programme (UNDP). (2010) eGovernanace and ICT Usage Report for South East Europe - 2nd Edition, Sarajevo: UNDP Welle-Strand, A., Kjollesdal, K. & Sitter, N. (2010). Assesing microfinance: The Bosnia and Herzegovina case. Journal Managing global transitions, Volume 8, Issue 2, pages 145 – 166. University of Primorska, Faculty of Management. Retrieved from http://www.bi.edu/OsloFiles/MICRO/2010/Assessing%20Microfinance.pdf LIST OF TABLES Table 1 – Characteristics and benefits of shared measurement systems. 167 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 2 – Perceptions category averages. Table 3 – Perceived obstacles for optimisation of the impact measurement process LIST OF FIGURES Figure 1 - Size of MCOs according to portfolio size and number of active loans. Web Technologies In Education GünayKarli1, Miljković Adnan2 1International Burch University, Sarajevo – B&H 2Bosna Sema – Educational Institutions, Sarajevo – B&H Abstract Web technologies are rapidly taking over the traditionally used desktop applications. Depending on the purpose of the use, web technologies can provide more flexible and scalable solutions. In this paper we describe the specific use of web technologies in B&H. IT in the educational field in B&H is still under rise, and several projects have been developed.This paper describes a project called Smart School that has a rise as an alternative to the current solutions available on the market. Smart School meets the requirement set for a stable, scalable and secure application. 1.INTRODUCTION In order to develop and deliver an application in the educational field few aspects should be taken into consideration. A modern application in education would allow usage by several different groups of users, including teacher/professors, students, administrative workers, head of department and other decision making groups. Web applications provide the ability to build a solution, which can be used from any location and from any device in world. In this paper we describe the information systems used in education for management of student’s information, such as marks, attendances, comments and any other resource that can be utilized to track the achievement/progress of a student. In this paper we focus only on solutions used in primary and secondary schools. For specific examples and comparison, an application already used in education is evaluated, and as it do now satisfy the current needs, a detailed work is presented on an alternative 168 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo solution called “Smart School”, which has been developed and is currently used by 8 schools in 4 cantons of B&H. “Smart school” is a web application that manages all school resources, providing access to school employees such as teacher to populate data about a student, and on the other side provides feedback to students and parents. “Smart School” differentiates itself from the other solutions, by having a much easier and friendly user interface allowing simple and fast access. A special commitment has been made in the field of security, where all data is encrypted and passed through secure layers. The security level in “Smart School” is similar to the one used in the banking industry. “Smart School” for the first time in the educational system in B&H introduces the 2-step verification process for the user authentication by utilizing security tokens for generating one time password. 2.CURRENT STATE OF IT IN B&H Information technologies are constantly emerging in all sectors of businesses in B&H. Many businesses use now the latest technologies and software available on the global market to perform everyday tasks easier, faster and with more quality. This is mainly due to the fact that businesses have to evolve and keep on innovating in order to stay competitive over the competition. Unfortunately this is not the case in the educational sector in B&H. The primary and secondary schools are back behind the use of IT technologies in education. The primary and secondary education on a large base still depends on the traditional way of teaching with the conventional methods. During the school year 2005, the Sarajevo Canton Ministry of Education, introduced for the first time in B&H, an information system for schools in Canton Sarajevo CS called Education Management Information System EMIS. The purpose of EMIS is to collect data from schools, and stores it on centralized databases. The collected data is used for statistical purposes by the Ministry(UTIC, 2012). EMIS collects all data about a school including the students, staff, premises and school inventory. EMIS offers the possibility to print student transcripts at the end of the school year. In order to achieve the following, schools are entering student marks after the end of each term. Today after more than 6 years EMIS has retain its functionality in Canton Sarajevo. The main drawbacks of EMIS are its limited functionality, where it is just a statistical application, which has the ability to collect data twice a year. This is mainly due to the complicated use of the application and the lack of knowledge by the staff in schools. The Ministry started with the campaign of basic education of teachers in CS just last October 2011(Logosoft, 2011). This campaign included basic education of teachers with the use of Microsoft line of products such as Windows 7 and Office 2010. Bosna Sema as a private educational institution has recognized the need to elevate the current educational system in B&H to a higher and more quality level. Bosna Sema has 8 primary and secondary educational schools in four cantons in B&H(Bosna Sema, 2011). Following the fact that the primary and secondary schools are mandatory in B&H for all students, the 169 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo need to involve even more the parents in the everyday aspect of a school arose. Bosna Sema recognized the need to constantly provide feedback of student’s performances and receive feedback from the parents. This private institution has 3 schools in the Canton Sarajevo where it is using and supporting EMIS for those schools. Unfortunately EMIS does not satisfy the needs of this private institution, toprovide an educational system that is transparent and able to involve the parents in the process of education. Following these requirements Bosna Sema has started a joint venture with an IT company to development an application that will meet all of the requirements set for the new and better tracking of educational system in B&H. The project started in 2010 under the name Smart School. 3.SMART SCHOOL Smart school is a set of applications that manage all school resources, providing access to school employees such as teacher to populate data about a student, and on the opposite side provides feedback to students and parents. On top of those groups of users, additional decision making users are involved as well. Smart School provides detailed reports about school wide data to school principals, and executive boards. The implementation of Smart School in schools in different cantons of B&H, allows this project to be compatible and satisfy each canton’s possible specific need. Smart School closely follows to cover and give access to each parent and student. Following this guideline, parents and students can receive feedback from Smart School with different mechanisms, including access by internet and mobile phones. 3.1.Smart School Architecture Smart school is built as three-tier architecture, being composed of a data, application and presentation tier. In order to cope with the scalability, performance and efficiency, each of those reside on separate hardware with high speed interconnection in between. The bottom layer which represents the data tier is where the databases reside. The data tier acts independently from the above tiers. Smart School uses MySQL for the databases. MySQL is the world's most popular open source database software, used by hundred thousands of companies all around the world(MySQL). This database software covers the current needs for Smart School. The next tier is the application tier, which covers all of the business logic in Smart School. The application tier communicates with the database in the data tier. The application tier exposes different methods for the above tier though web services. This tier always authenticates each remote request and if accessed by an authorized user, presents the transformed data from the data to the presentation tier. This tier handles request from different presentation applications, and offers different type of data representation. Depending on the type of request the web services can return the data in either Extensible 170 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Markup Language XML or JavaScript Object Notation JSON. The traditional XML allows the representation of data to be both human and machine readable, but often contains repeated tags that describe data. XML is acceptable when exchanging data between high speed connections, but has downsides when it comes to transfer between slow connections, as the case when using mobile internet over mobile providers. In this kind of transfer it is very important to transfer the data as lightweight as possible. In order to cope with this kind of speed and bandwidth issues, JSON is used to return data in Smart School. JSON is very similar to an array or vector in major programming language. It is language independent and many languages include default implementation to read and parse this format of data. In Smart School, JSON is primarily used for data exchange between the mobile apps and this tier. Smart School has several implementation of the presentation tier. This tier first authenticates with the application tier, and then communicates with different requests and replies. The following components make up the presentation tier: Administration Web and Parent/Student Web. The administration web component is a web application that represents the user interface for the entire Smart School. This component allows the authorized users to manage the entire system from a web app. The application exchanged the information with the web services. As the school users have different privileges and overview of the system from the one of parents and students, two separate components have been created. The Parent/Student component has only modules that are directly related to a single student overview. This separation is primarily for security reason and potential bugs in the system, but as well to offer a simplified overview of modules just for parents and students. 3.2.Smart School Feedback Modules In order to cover the targeted user groups of Smart School, the following main feedback modules have been introduced: Student performance/tracking Module Reporting Module Parent/Student Module 3.2.1.Student performance/tracking module This module is used by the user groups that are consisted of subject teachers. The teachers are assigned to subject from the administrative module, and can only manage students enrolled in the teacher’s subjects. From this module the teacher can send and receive messages from parent and students. The teacher can easily and quickly get and overview of the subject average, and get details about the students above and beyond the given thresholds in average. All information from this module can be exported as spreadsheet and managed in locally on 171 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo computer from any spreadsheet tools such as Microsoft Excel or LibreOffice Calc. If a teacher is assigned the role of a class teacher (class manager), additional functionalities are available. Those functionalities enable the class teacher to manage task such as getting collective reports about an entire class, preparing data for parent meeting and scheduling parents meetings by sending bulk emails and short messages to parent mobile phones. Additionally the class teacher is responsible for the behavior tracking of each student in the assigned class. 3.2.2.Reporting Module In order to get overall feedbacks from any application, a reporting module is necessary. The reporting module in Smart School is a collection of predefined reports that given detailed insights about data in the system. The reporting module is used by different groups of users, with the ability to access different types and levels of reports. Apart the predefined reports, a dynamic form allows to create reports on the fly with custom joined data. At the first level, users with teacher privileges can query reports with data about their teaching subjects, and enrolled students. The next level allows the school principals to get school wide report. In those reports the school principal has detailed overview of all teachers, subjects and students. The reports are always collecting direct data from the databases, so they always show the accurate image of the data. In order to provide a higher level of reports over multiple schools, additional two more levels were added. Bosna Sema, which has several schools in several cantons use those levels, one for the head of departments, and one for the executive boards. For the purpose of making decision on the top level, the executive board has to have detailed insight reports for any board meeting. For this purpose, a higher level in the reporting module has been introduced. This level has access to all schools combined, offering information from a single students, and teacher to the entire school performance. This allows the executive board to have accurate and up to date information, upon which they can make crucial decisions. The Cantonal Ministries of Education in B&H could benefit from this level of reporting. Although each school is sending collective data about schools to the Offices of Statistics in B&H, the information on the official Canton web sites are more than outdated. An example can be given for the Canton of Tuzla, where the information about high schools is presented from 01.12.2003, which is outdated for 9 years(Vlada TK, 2003). A similar case is with the ZE-DO Canton, where on the 1st October 2010, a detailed document about the high schools in canton has been presented on the official web site of canton from May 2006(ZE-DO Canton, 2010). Smart School can allow the cantons to have these varieties of reports instantly on any given date. Only with accurate and up to date reports can suitable decisions be made. 172 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.2.3.Parents/Student Module Smart School provides an in-depth feedback to parents and students. During the initial design many aspects have been taken into consideration about the traditional way on how the parents and students get the performance information from their schools. Following these practices one of the initial requirements has been to provide first a quick and easy access to information for the preparation of a parent meeting. Smart School here allows the class teacher to collect instantly up to date data for a meeting. Also the class teacher can schedule a meeting through the application and send instant SMS and emails to parents with time and place of the meeting. In order to provide constant access to parents about the performance of their child additional methods have been introduced. One method involved a web application access for parents over the internet, and the second one allows the parent to get information on mobile phone via short messages. 4.Security in Smart School Smart School uses the latest technologies in order to provide secure access to sensitive data. The database contains privileged information about all students’ achievements as well as personal information about the employees from the institutions who utilize Smart School. To achieve a maximum level of security, all communication is exchanged through secure channels over Secure Sockets LayerSSL. Each time a user accesses the web application, a secure connection is established from the client browser to the server, meaning all information passed from the client to the server is encrypted and cannot be seen anywhere in between those two. Continuing with our security layer, with the exchange of data through SSL all communication from the client to the server is secured, but we still have one more possible point which can be vulnerable, and through which unauthorized access can be gained. By design Smart School as a web application can be accessed from any place in the world through any Internet Service Provider ISP. This is primary allowed for the purpose that teachers and professors are not limited with the location from where they can access data. Following this design it is possible, with the use of a username and password to access the web application anytime from anywhere. In case a malicious user gets the real user access details, the malicious user could logon to the web application and perform some unauthorized actions in the application. There are many possible scenarios on getting access details from an authorized user; one includes the fact that many users use similar username and password with multiple services on the internet, such as for email address, social platforms, bulletin boards, forums, chats, online shopping cards and many other. If one of those services gets compromised, the malicious user could try the same password for some other services, and then possibly get access to our application. 173 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Another possible security scenario is that the client computer is infected with a Trojan virus, or some other malicious application such as key logger, which would send access details to a malicious user, where again a possible treat against the system could be used. In order to prevent unauthorized access even when knowing the username and password, Smart School implements an additional layer of security by introducing two-factor authentication. Two-factor authentication requires the user to authenticate with more than just a username and password. There are many variations of the multifactor authentication that includes even more that two factors. Smart School uses a two-factor authentication system. The first factor in the authentication is the well-known username and private password by the user and the second factor is the process of generating an additional verification code called One Time Password OTP, which is generated by a security token. Upon each logging the security token will generate an OTP which will be valid just for once. The security token is based on the Time-based One-time Password Algorithm TOTP, where each token based on its internal serial number on the given time generates a number(TOTP: Time-Based One-Time Password Algorithm). At the time of the logging process the server performs the same algorithm and then compares the entered OTP with the one generated on the server side. The server has a match table between each token and user, so the server ‘knows’ on which serial to perform the algorithm. This security layer prevents possible unauthorized access to the web application, even if the user gets access to the username and password of the account. This method of authentication is widely used by banks for online banking.OTP is becoming more popular among everyday used web services. Google has introduced the so called 2-step verification process for accessing any Google protected resource(Google, 2012). Similarly Amazon implemented AWS multi-factor authentication when accessing the Amazon Web Service infrastructure(AWS, 2012). 5.CONCLUSION Although the majorities of components have been developed and are already in use, Smart School still undergoes under changes and copes to adapt with the new functionalities. All users of the system including the parents and students are constantly providing feedback which guides to a more quality application. The main goal behind this project wasto offer a unique application that will covers and satisfy all of the user’s requests, following the educational legislations in B&H. This goal has been meet. Currently the project is only implemented in Bosna Sema educational institutions, however future plans includes offering this application to all primary and secondary schools in B&H. The future expansion also includes the development of rising mobile applications for two major smartphone mobile platforms used in B&H that consist of iOS and Android. 174 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo BIBLIOGRAPHY AWS. (2012, 04 07). AWS Multi-Factor Authentication. Retrieved from AWS Multi-Factor Authentication: https://aws.amazon.com/mfa/ Bosna Sema. (2011). About Bosna Sema - Educational Institutions. Retrieved from http://bosnasema.ba/en/about-us/d-9hd4f5zm Google. (2012). 2-step verification. Retrieved from http://support.google.com/a/bin/answer.py?hl=en&answer=175197 2-step verification: Logosoft. (2011, 10 27). Logosoft započeo edukaciju nastavnika informatike u KS. Retrieved from http://www.logosoft.ba/prodaja.aspx?docid=49 MySQL. (n.d.). About MySQL. Retrieved from http://www.mysql.com/about/ TOTP: Time-Based One-Time http://tools.ietf.org/html/rfc6238 Password Algorithm. (n.d.). Retrieved from UTIC. (2012, 03 14). About EMIS. Retrieved from http://www.emis.edu.ba/page/Opcenito-osistemu-EMIS.aspx UTIC. (n.d.). Education Management Information Sistem. Retrieved 01 29, 2012, from http://www.emis.edu.ba/page/Opcenito-o-sistemu-EMIS.aspx Vlada TK. (2003, 12 1). PODACI O UČENICIMA - SREDNJE ŠKOLE TK. Retrieved from http://www.vladatk.kim.ba/Ministarstva/MONKS/nastavnici/UceniciSS.htm ZE-DO Canton. (2010, 10 1). Informacija o nastavnicima i stručnim saradnicima u srednjim školama. Retrieved from http://www.zdk.ba/index.php?option=com_k2&view=item&task=download&id=62 175 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The effects of akhism principles on today's business life: A case in the western mediterranean region Hilmi Uyar1,Hasan Erdoğan2 1Akdeniz University Social Sciences Institute Department of Econometrics Antalya /TURKEY 2Akdeniz University Ayşe Sak school of Applied Sciences Antalya/TURKEY E-mials: [email protected],[email protected] Abstract In historical process, Akhism guided to the commercial life of Turks. It is in close contact with other institutions of the society. With its rules and principles Akhism seeks to establish good relations between people and also organizations. With these perspectives, Akhism has an quite stable place in history. The purpose of today's commercial applications of the principles and implications of the study is to reveal Akhi. In this context, we did a literature review firstly; followed we implied the survey upon small and medium-sized business owners, than collected data and analyzed. Keywords: Akhism principles, producer, seller, shopkeeper 1.INTRODUCTION In the historical progress of nations, economic wealth plays an important role as well as prosperity in social and cultural make-up. When the entire Turkish history is considered, we come across with the institution of Akhism that is both related to the regulation of sociocultural life as well as to the operation of business life within the framework of certain principles and rules. Even though Akhism has aspects in parallel with today’s management philosophies, history has not been immutable and economical activities have changed since the thirteenth-century establishment of Akhism.11 11 ÜLGER B. and ÜLGER G., “Akhism as a Non-Governmental Association Model in the History of the Turkish Nation and an Assessment of Today’s Business Ethics A Relationship or a Contradiction”, Journal of Human Values, 11,19-61 (2005). 176 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Akhism is such a system with its own principles that developing art, trade and economy of the people of during Ottoman and Seljuk. Ahi in Turkish to mean generous, big-hearted, brave derived from the word “akı”. It is thought the word of Akı transformed to Ahi which is meaning to “my brother” when the Turks rule over Anatolian.12 Akhism is a Turk tradesman founding exposed by historical and socioeconomic conditions and based on religion and moral rules. The main purpose of Ahi organization institutionalized over time was to organize the relationship between producer and consumer in best way and to make honesty dominant over business life. Western historians base the origin of Akhism on Futuvva organization that has developed between Arabs in the east. However, they accept Akhism is far different from Futuvva organization and it is an institution unique to the Anatolian Turks.13 Briefly, Akhism is a professional association which is quite common in Turk countries and especially takes reference Islam religion. With its principles and institutional structure Akhism managed trading life of Turks for a long time. The principles of total quality of today’s business and community life became vision and applied rigorously by members of the Akhism ages ago. The mission of Akhism was determined as “services to all” thus, they aimed to protect all people and in this direction they worked and set required organizations. Correct understanding of Akhism, applying of its vision, mission and organization structure upon business life -especially- is very important for Turkey and world. However, the number of investigation of the effects of Akhism over today’s business life is quite low. The purpose of this study is to show the effects of Akhism applied commonly during Seljuk and Ottoman period, over today’s business life. In this context, in the western Mediterranean region of Turkey (Antalya, Burdur, Isparta), surveyed over small-scale tradesmen and the people engaged in commerce and researched their sensation aimed at Akhism principles. 2.THE VISION OF AHI ORGANIZATON To understand the vision of Akhism it is necessary to analyze thoroughly Futuvvatname which is known as Ahi constitution. Futuvvatnames are the books describing principles of Futuvva organizations and rules entrants must conform of this organization. They are 12 GÖLPINARLI A., "İslâm ve Türk İllerinde Fütüvvet Teşkilatı", İ.Ü. İktisat Fakültesi Mecmuası, C. 11, İstanbul, 1950, s.6 13 www.sebilay.org.tr, (25.04.2012). 177 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo regulations that regulate matters that need attention to be organized of tradesman organizations in cities. The book "Kitab'ul-Fütüvve" written by Ebu Abdi'r-Rahman Muhammed İbn el-Hüseyn es-Sülemi is the first known Futuvvatname. 14 The principles in Futuvvatnames are concern of every moment and every aspect of daily life of Ahi. That encompasses the whole of social life. The principles and doctrines which are accepted unchangeable and indispensable constituting the fundamental values of Ahi vision are listed in Futuvvatnames as follows: 15 Not to leave prayer (ritual of worship centered in prayer). Because prayer keeps away from all forms of evil. Having modesty. Modesty, increases people’s reputation in the community. 1. Not to be a slave of the soul. The slavery of the soul is the beginning of desire and behavior in poor work. 2. Not to be a slave of life of the world. Exalting the dignity of man destroys the mortal ones. 3. Having halal (legitimate) earnings. The thing which is halal is to eat something gained by person’s hand and work. It is one of the most important and indispensable principle of Akhism. This principle has led working life to a dynamic state. 4. Giving and bestowing upon needy people. It is one of the fundamental principles must be based on the generosity and assistance of social and economic life. Provides together with others to reach higher goals. 5. Enjoining goodness and keeping from evil. This principle provides eliminations of errors and injustices that may occur through the internal audit of organization of Akhi. At the beginning of the basic components of Akhi vision, “Excellence in Service” is found. This is the most important building block of Akhi philosophy. No matter who or what the art establishment should do the best and perfect of works. This is in a sense, the reason being Akhism. In doing so, planning for the future is very important. Because Akhis are the people who have partner social values and goals, owner of art and implying these objectives together.16 14 GÖLPINARLI A., “İslam ve Türk İllerinde Fütüvvet Teşkilatı ve Kaynakları”, İ.Ü. İktisat Fakültesi Mecmuası, C.II, İstanbul 1950. 15 Tuhfat-al- Vasayâ, s. 216–217. 16 İbn Batuta, s.8 178 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo A non employed Akhi is unthinkable. Every individual learn a profession according to the ability to dexterity and skill, becomes the owner of business and contribute to social life. Unprofessional ones does not help others. Happiness and the power of the society, only if can be possible to make a contribution of every individuals as an owner of art to social life. 17 3.THE MISSION OF AHI ORGANIZATION The basic mission of Akhism is to achieve perfect communities by training excellent individuals, serve humanity and the people in way streamline the world.18 In Akhism individual excellence comes first from everything. For this reason, primarily Ahi should get a move on him. After this takes place, could bring order and service to the world. Then, it is possible to define Akhi as follows: “good-natured, who continue to pray, giving alms, who bestows and obedience to his father, hosts neighbor, who share properties in his hands, who beautify his jobs, saying that is right, trying his deeds to make most beautiful, storing secrets, who in compliance with love, behaves correctly, without a lie and hypocrisy, who gain halal earnings, working like a bee, avoiding unlawful things, giving to anyone even if he is not given, forgiving those who persecute, favors for malfeasant, that comply with Sharia law, protecting the right of siblings, which is sympathetic to his neighbors, asking who away from, visiting patients and inquire after their health.”19 The eyes of Akhi do not see unlawful things; the mouth of Akhi does not speak sin words, the hands of Akhi do not persecute.20 Perfection of society depends on perfection of individuals. When the individuals become perfect, then societies become perfect. The mission of Akhism refers to the excellence from personal to general and from individual to the community. In this context, perfect individuals create great communities. The missions of Akhism related with community in Futuvvatnames, specified briefly the form of services to all. The fundamentals of Akhi founding were so strong and its rules were so acceptable that these rules were taken example for municipal services and for the control of these services; formalized in such a form of law. Akhis bind the rule every stage of production from supplying raw materials to sell. This eliminated many possible frictions between tradesmen. 17 http://www.ahilik.gen.tr/kavram/vizyon2.html, (25.04.2012). 18 Tuhfat-Al Vasayâ, s.209 19 Tuhfat s.209 20 Tuhfat s.209 ayrıca bkz. http://www.ahilik.gen.tr/kavram/misyon.html, (18.04.2012). 179 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Anyone who did not conform to standards, produced low quality goods and services was penalized in such ways. 21 4.RULES OF AKHISM ETHICS22 Akhis must strive for not a few businesses or art, but a single business or art that is appropriate their capabilities. That must be a business or and art of Akhi protecting his honor appreciating his labor. Ahi should be accurate, shall not deviate from path of labor to earn more than he deserves. Ahi must have knowledge, should love scholars, should not humiliate against of them and should use his information in proper time and place. Must be good-natured and good morals. Must be accurate and reliable in his business and life. Should know that the talking and must remain the promise. Should not distinguish in service. Should not wait response for his goodness. Must be friendly and soft spoken. Should not twit his errors. Should pay attention to friendship; never forget a friend and brotherhood. Should do favor to anyone even he were evil. Should be modest. Should work friendly, willingly and sincerity. Should not betray someone else’s goods. Should be generous. Should judge for his anger. Must keep secrets. Must protect and regard his employees. 5.ADVICE OF AKHI23 Do not look, eat and drink unlawful things! Be accurate, patient and resistant! 21 www.diyadinnet.com (18.04.2012). 22 Burgazi, Burgazi Fütüvvetnamesi. 23 Burgazi, Burgazi Fütüvvetnamesi. 180 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Do not tell a lie! Do not begin talking before than elders! Do not trick anyone! Be frugal! Do not desire goods in the world greedily! Do not measure incorrectly and do not weight defectively! Forgive even if you were strong and high case! Behave softly even if you were angry! Be a generous even if you were needy! 6.REFLECTIONS OF AKHISM PRINCIPLES ON TODAY’S BUSINESS LIFE In the study to determine the effects of Akhism on today’s artisans and craftsmen, 5 Likert scale questionnaire designed on the basis of fundamental principles of Akhism and 29 questions were asked to participants. Questionnaire applied over randomly selected eighteen years and over 450 owner of the business organization. The data collected from fieldwork conducted in Turkey’s western Mediterranean analyzed using package programs SPSS 16.0 TM and Stata . Because of reliability problems, 35 questionnaires were removed and continued with 415 questionnaires to study. 7.DEMOGRAPHIC INFORMATION According to the survey respondents' demographic information is shaped as follows: Regional and sex distribution is as follows: GAZİPAŞA ALANYA BURDUR MANAVGAT ANTALYA CITY CENTER FİNİKE ISPARTA M F M F M F M F M F M F M F 18–30 5 6 16 7 9 3 9 6 6 7 6 4 17 10 31–45 4 4 14 5 10 1 8 5 9 10 6 5 22 8 46–60 6 3 24 3 8 1 10 2 8 6 7 1 19 5 61-* 6 1 26 0 8 0 7 1 12 2 8 0 18 1 Age / Sex 181 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo TOTAL 35 95 40 48 60 37 100 Only in respect to the age distribution is as follows: Male Female Age / Sex 18–30 68 43 31–45 73 38 46–60 82 21 61-* 85 5 TOTAL 415 According to this distribution it is observed that for each age group the age distribution of male distribute properly, but of female decreasing with increasing age. The distribution of gender and education level as follows: Education / Sex Male Female Male Female İllitarate 34 5 %8,1 %1,2 Primary Educaion 123 45 % 29,6 %10,8 High school 87 32 %20,9 %7,7 Üniversity 52 23 %12,5 %5,5 Master 12 2 %2,8 %0,4 According the data in the table male with primary education has the highest rate with 29.6% 182 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo It is seen that primary education level is much more than other levels. It is also seen that the rate of university and master is quite low. 8.THE EFFECTS OF PRINCIPLES OF AKHISM ON TODAY’S BUSINESS LIFE The SPSS output giving the average of responses to questions as follows: propositions Std. Std. Error N Mean Deviation Mean In business life good temperament and good morals is important for me. 415 3,971 0,88691 0,04354 Promise is just like honor for me even it was not written. I respect my promises, not writings. 415 2,737 1,14459 0,05619 I do favors for everyone and aspect for their kindness. 415 3,947 0,81773 0,04014 I pay attention for justice, measure and weight. 415 3,947 0,89393 0,04388 I do my job sincerely, honesty and friendly. 415 3,952 0,84989 0,04172 I make proximity and hang on my neighbor’s shortages. 415 3,957 0,86144 0,04229 I call myself instead of someone else in looking for errors. 415 3,986 0,89539 0,04395 I am proud to be and have time with the poor fellow. 415 4,043 0,84445 0,04145 I do not respect to the rich ones due to richness of them. 415 3,889 0,91274 0,0448 I speak the truth and do not give up the truth 415 3,986 0,93498 0,0459 I protect my employees and their rights. 415 3,971 0,90577 0,04446 I perform god’s orders and prohibitions in the open and the secret. 415 3,971 0,88962 0,04367 I avoid the bad words and insults. 415 3,937 0,92779 0,04554 I do favor to anyone even he were evil. 415 3,961 0,85322 0,04188 I show patience against the evil and trouble. 415 3,995 0,92207 0,04526 I sincere in my belief and worship. 415 3,974 0,88562 0,04347 I don’t accredit the goods of mortal world. 415 4,031 0,88546 0,04347 I do not observe anything for my goodness and charity except of god’s sake. 415 3,843 0,90466 0,04441 183 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo I try to my consumers’ heart rather than to sell more expensive. 415 2,901 1,0934 0,05367 I’ll be friendly with people knowledgeable and ask for their though. 415 4,053 0,76271 0,03744 I only trust on god every time and every where. 415 4,089 0,82781 0,04064 Custom and usage are very important for me. 415 4,106 0,79146 0,03885 I content with less, give thanks god with much. 415 4,058 0,86897 0,04266 I make sacrifices for the sake of something. 415 4,161 0,77113 0,03785 I maintain the right and object to evil. 415 4,108 0,82257 0,04038 I firmly tied up to my religion. 415 3,925 0,88559 0,04347 I believe that anyone tied up to religion should be faithful in commerce. 415 3,978 0,92836 0,04557 I try my neighbor to win as least as I win. 415 3,111 1,07103 0,05257 (5: “strongly agree”, 4: “agree”, 3: “neither agrees nor disagrees” 2: “disagree” 1: “strongly disagree”) Given the means the result of “strongly agree” was not observed. The mean of 18 questions is in the shape of “neither agree nor disagree” and the mean of 8 questions is in the shape of “agree”. Especially, three of the questions were answered very low rate. These questions are examined below. If we look at these questions by adding gender factor, questions and averages of answers is as follows: Promise is just like honor for me even it was not written. I respect my promises, not writings. Gender Frequency Mean Male 313 2,7348 Female 102 2,7451 Both female and male answered this question as “disagree” with the average of 2.7. I try to my consumers’ heart rather than to sell more expensive. 184 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Gender Frequency Mean Male 313 2,9553 Female 102 2,7353 It can be seen that both sexes answered to this question as “disagree”. I try my neighbor to win as least as I win. Gender Frequency Mean Male 313 3,0575 Female 102 3,2745 Participants answered this question as “neither agree, nor disagree”. Considering this three major principle, regardless of gender, it is seen that today’s business life is staying far away from these principles. If we analyze the variables according to the region, means are as follows: REGION 185 Average Result Gazipaşa 3.76 Neither agree, nor disagree Alanya 4.10 Agree Manavgat 3.92 Neither agree, nor disagree Antalya City Center 3.59 Neither agree, nor disagree 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Finike 4.05 Agree Isparta 3.91 Neither agree, nor disagree Serik 3.54 Neither agree, nor disagree Within the survey field of application only Alanya and Finike answered as “agree”, other regions answered as “neither agree nor disagree”. Alanya has the highest level with the average of 4.10; Antalya city center and Serik has the least level. Thus, Alanya is mostly keeping the rules and morals of Akhi. From this point, the effects of Akhism can be mentioned today, but it is obvious that Akhism impact is much weakened. If we analyze the variables according to the education, means are as follows: Education average İllitarate 3.95 Primary Educaion 3.77 High school 3.76 Üniversity 3.65 Master 3.59 As can be seen, whether averages are close to each other, there is an inverse ratio that is averages decreasing towards education level increase. If we analyze the variables according to the income level, means are as follows: İncome level (TL) 186 average 500–1000 3.91 1000–2000 3.90 2000–3000 3.93 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3000–5000 3.83 5000–7500 3.92 7500–10000 3.83 10000-* 3.87 When compared income level almost all levels has close averages. Thus, income level is not a characteristic parameter. If we analyze the variables according to the professional experience, means are as follows: Professional experience (year) average 1–5 3.55 6–10 3.65 11–20 3.88 20-* 3.89 As professional experience increases, the rate of acceptance of the principles of Akhism increases. If we analyze the variables according to the age, means are as follows: age average 18–30 3.67 31–45 3.71 46–60 3.89 60-* 4.17 As it seen, the age variable is quite decisive on the principles and ethics of Akhism. Acceptance rate of principles of Akhi increased with increasing age. In other words, the younger generation less adopted the concept of Akhi. 187 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 9.GENERAL EVALUATION AND CONCLUSION Although the moral and principles of Akhism largely lost its impact, maintained its existence in today’s artisans and craftsmen. The rate of acceptance increases with age and professional experience increase (directly proportional); decreases with education level increase (inverse proportional). In addition, adopting the principles of Akhism rates also vary regionally. It is remarkable that Akhism is more adopted in such regions far from metropolis as Alanya, Finike, Manavgat and Isparta. Correct understanding of principles and morals of Akhism is very important in terms of tradesmen and artisans, and even country’s economy. Who do not know the history could hardly speculate future effectively. However, the Akhi institution and its brought poorly understood by young generations especially. Knowledge of past practices which enlightened business world for centuries and accepted as model for business and personal relationships will help both produce excellent products and exclusion of trust and honesty in consumer relations. With this awareness, it is borne in mind that there are very important duties, to all sections of society and primarily to educators. REFERENCES Abdülkadir GÖLPINARLI, "İslâm ve Türk İllerinde Fütüvvet Teşkilatı", İ.Ü. İktisat Fakültesi Mecmuası, C. 11, İstanbul, 1950. Abdülkadir GÖLPINARLI, “İslam ve Türk İllerinde Fütüvvet Teşkilatı ve Kaynakları”, İ.Ü. İktisat Fakültesi Mecmuası, C.II, İstanbul 1950. Billur ÜLGER and Gürdal ÜLGER, “Akhism as a Non-Governmental Association Model in the History of the Turkish Nation and an Assessment of Today’s Business Ethics A Relationship or a Contradiction”, Journal of Human Values, 11,19-61 (2005). http://www.ahilik.gen.tr/kavram/vizyon2.html, (25.04.2012). Burgazi, Burgazi Fütüvvetnamesi. www.diyadinnet.com (18.04.2012). 188 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo İbn Batuta Seyahatnamesi Seçmeler, Çev. İsmet Parmaksızoğlu, MEB Yay, İstanbul, 1993. www.sebilay.org.tr, (25.04.2012). Tuhfat-Al-Vasayâ. Analysis of Factors Affecting the Life Satisfaction of Household Heads Living in Urban Areas: A Case of West Mediterranean Region Ali Riza Aktas1, Burhan Ozkan2, Onur Oku1 1Akdeniz University, Alanya Faculty of Business, Economics and Finance Dept. 2Akdeniz University, Faculty of Agriculture, Agriculture Economics Dept. E-mails: [email protected],[email protected],[email protected] Abstract Since the early ages of history, individuals have sought life satisfaction and considered it as a life goal. Because of this fact, the term life satisfaction has kept its importance in time and has been the focus of many studies. Life satisfaction is seen as a positive value gained by an individual’s own evaluation of the quality of life as a whole, therefore may be described as subjective. Nevertheless, studies made about life satisfaction use both subjective and objective indicators. Life satisfaction is partially conceptualized as the result of satisfaction related to various life fields such as work, family, health, etc. and it is assumed that the effects of environmental conditions highly help satisfaction related with life fields. When studies about life satisfaction are taken into consideration, it is notable that the term job satisfaction is generally emphasized. However, studies show that job satisfaction can explain only a few of the changes in life satisfaction. In this study, it is aimed to determine the socioeconomic factors affecting the life satisfaction of household heads by using data from questionnaires and Logit model. “Unclustered Single-Stage Simple Random Probability Sampling Method” was used to apply the questionnaires to 490 household heads living in city centers of Antalya, Isparta and Burdur. In order to determine the probability of whether the household heads were satisfied with their lives or not, explanatory variables oriented to the current perceptions of household heads were included to the model in the study in addition to the demographic variables. Demographic variables were included to the model as the dummy 189 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo variable. Logit model was estimated by Maximum Likelihood Estimation method. According to the results of the analysis, life satisfaction of the household heads decreased with the increase of the size of the city. Similarly, increase in education level also decreased the probability of life satisfaction of the household heads. In addition, household heads with high income levels were happier than the ones with lower income. Similarly, if the spouse of the household head is either healthy, satisfied from job, or is a house wife, satisfied from marriage, then life satisfaction is determined to be higher than the household heads without the aforementioned spouse characteristics. Keywords: Satisfaction, Life Satisfaction, Household Head, Logit Model, West Mediterranean Region. 1. INTRODUCTION Life satisfaction, in its general sense, refers to the satisfaction felt by one with regard to his/her own life (Keser, 2005). In other words, it relates to which extent the person is pleased with the life he/she has (Guler and Emec, 2006). Life satisfaction is the emotional response of the person against the life defined as work, leisure and other non-work time and expresses a general attitude towards life (Dikmen, 1995; Keser, 2005). Life satisfaction is defined as “the positive perception of one’s own life according to the criteria determined by himself/herself” and as the conscious and cognitive perceptions of the person with respect to the quality of his/her own life (Gilman and Huebner, 2000). Life satisfaction is also described as the positive value obtained when the individual evaluates the quality of his/her life as a whole (Ozdevecioğlu and Aktas, 2007). Therefore, it is possible to say that life satisfaction is subjective in essence as it is the product of the evaluation conducted by the individual with regard to his/her own life. However, both subjective and objective indicators are employed in the studies relating to life satisfaction (Cetin et al., 2003). Objective indicators are related to external conditions such as income level, accommodation conditions and quality of such conditions, crime rates and accessibility of health services. Subjective indicators include personal emotions of the individual with regard to his/her life conditions (Gilman and Huebner, 2000). Life satisfaction is partially conceptualized as a result of the satisfaction in various spheres of life such as work, family and health and it is assumed that the impacts of environmental conditions on the life satisfaction substantially contribute to the satisfaction concerning the spheres of life (Rode, 2004). Life satisfaction demonstrates the result obtained from the comparison of the expectations of the individual and the actual situation and generally includes the entire life of the individual as well as the various dimensions of that life; that is, it expresses the satisfaction generally felt for the individual’s whole life rather than a certain situation (Sener, 2009). In the studies 190 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo concerning life satisfaction, it is remarkable that job satisfaction is generally emphasized regarding life satisfaction. Considering the fact that individuals in today’s world spend most of their time in the workplace, it may seem reasonable to accept the assumption that the life satisfaction of the individual is substantially affected by job satisfaction. Nevertheless, studies reveal that job satisfaction may explain approximately 5%-10% of the shifts in life satisfaction (Uyguc et al., 1998). While there are different views on the relation between life satisfaction and job satisfaction and on the direction of such relation, it is notable that no conclusive results could be obtained regarding whether the relation between the two variables is positive or negative or whether there exists a relation between them although many studies were conducted on life satisfaction-job satisfaction. (Uyguc et al., 1998). Considering the definitions regarding life satisfaction, it is possible to say that there exist many factors apart from job satisfaction that determine and affect the life satisfaction of individuals. It was found that life satisfaction is associated with factors such as possessing a meaningful life, enjoying life and having plenty of pursuits in life (Guler and Emec, 2006:131). On the other hand, factors including social connections, sexual activity, success, physical activity, interest in nature, reading or listening to music, nutrition or drink consumption make positive affective contributions to life satisfaction (Dockery, 2003). Some studies in the literature put forth that age, stress, physical health, life style and personality structure are among the basic determinants of life satisfaction (Chow, 2005). A consensus does not exist in the literature regarding the influence of income level on life satisfaction. Some studies emphasize the importance of the quality of social relations and relative insignificance of income on satisfaction. On the other hand, however, some other studies conclude that the income effect is significant for the level of life satisfaction (Dockery, 2003). This research studies the satisfaction level of household heads. City centres of Antalya, Isparta and Burdur were chosen as the research field and it was aimed to determine the socioeconomic factors that affect the satisfaction levels of household heads with the help of Logit model using the data obtained from questionnaire surveys conducted with household heads. 2. MATERIALS AND METHODOLOGY Main material of this study is the cross-sectional data obtained through questionnaire survey method from household heads living in the West Mediterranean Region urban area (AntalyaIsparta-Burdur). Furthermore, national and international studies, publications, statistics and reports prepared by various institutions and organizations concerning the research subject constitute other materials of this study. As to the determination of sample size, the study employed the “Unclustered Single-Stage Simple Random Sampling Method”, which is the most preferred method in consumption studies. Questionnaire surveys were conducted to 490 household heads. Ratios of households 191 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo of each province to the total number of households were taken into account in the distribution of the calculated sample size to the provinces. In this study, social and economic factors affecting the life satisfaction of household heads living in the urban centres of Antalya, Isparta and Burdur were analyzed using the Logit model. Dependent variable in the Logit model is discrete and the estimated probability values vary between 0 and 1. Another method that may be employed for this study is the Probit model. The basic discrepancy between the Logit and Probit models stems from the difference in assumptions regarding the probability distributions of the models. Though, no significant difference exists between the results obtained through these models (Green, 2002). On the other hand, the use of Logit model was preferred in this study as it is accepted that independent variables explain dependent variable better in the Logit model (Amemiya, 1983). The Logit model that is based on cumulative logistic probability function is expressed as follows (Gujarati, 2001): Pi E (Y 1|X i ) X i Pi E (Yi 1|X i ) 1 1 e ( X i ) 1 1 e Zi [1] In the equation, Z i X i where; : constant, : parameters to be estimated for each explanatory variable, i : ith independent variable. P Equation [1] is named as the logistic distribution function and i denotes the probability of occurrence of the relevant incident. It becomes either zero or one as the result of the binary selection in the form of Yes/No. Z denotes the explanatory variables vector included in the model, whereas and denote the model parameters to be estimated. When the equation above is rearranged and natural logarithm of both sides of the equation is taken, the following equation is derived: 192 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo P Li Ln i Z i 1 X1 2 X 2 ......... n X n 1 Pi [2] Z Dependent variable in this regression model i expresses the natural logarithmic value of the ratio of choosing a certain option to choosing none. In other words, coefficients obtained from the Logit model expresses the probability of preferring an incident to not preferring it. “ ” was added to the equation as the error term of the model. As the dependent variable in this study, household heads who are satisfied with their lives as a whole are accepted as 1 and household heads that are included in other options than being satisfied are accepted as 0. In the determination of probabilities of household heads to be and not to be satisfied with their lives, demographic variables as well as explanatory variables regarding the current perception of household heads were included in the model. Demographic variables were included in the model as dummy variables. “I” variable represents the income group the household head belongs to, whereas “PR” and “EL” variables represent the province and educational level of the household head. Moreover, “HWS” variable represent the satisfaction felt by the household head for the housewife status of his spouse and “JS” variable represents the general job satisfaction level of the household head. Similarly, “HS” variable represents the satisfaction of the household head for his health status while “MS” variable represents the satisfaction level of the household head for his marriage. Factors affecting the life satisfaction of household heads living in urban areas are analyzed employing the Logit model. Here, the model in equation 2 is reexpressed according to the said explanatory variables. YM i 1IL1 2 IL2 3 ED1 4 ED2 5G1 6G 2 7 EM 8 SM 9 IM 10 EVM ei [3] Codes regarding dependent and independent variables used in the Logit analysis are provided in Table 1. Logit model was estimated in Eviews 5.0 software employing the Maximum Likelihood Method. One of the most significant advantages of using this method is that the estimated parameters are consistent and efficient (Pindyck and Rubinfeld, 1991). 193 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 1. Variables Used in the Logit Model and Their Definitions Dependent Variable LSi 1 if the household head is generally satisfied with his life, otherwise=0 Independent Variables PR1 1 if the household head resides in the urban centre of Burdur, otherwise=0 PR2 1 if the household head resides in the urban centre of Isparta, otherwise=0 PR3 1 if the household head resides in the urban centre of Antalya, otherwise=0 (reference class) EL1 1 if the household head has an education level of primary education or lower, otherwise=0 EL 2 1 if the household head has an education level of high school or equivalent, otherwise=0 EL3 1 if the household head has an education level of college or higher, otherwise=0 (reference class) I1 1 if the household head has a total income lower than TL1250, otherwise=0 I2 1 if the household head has a total income between TL1250 and TL2500, otherwise=0 I3 1 if the household head has a total income higher than TL2500, otherwise=0 (reference class) HWS 1 if the spouse is housewife, otherwise=0 HS 1 if the household head is generally satisfied with his health status, otherwise=0 JS 1 if the household head is generally satisfied with his job, otherwise=0 MS 1 if the household head is generally satisfied with his marriage, otherwise=0 194 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3. DESCRIPTIVE STATISTICS Descriptive statistics regarding the data compiled from 490 household heads used in the analyses are provided. It demonstrates that 16% of household heads reside in Burdur, 18% in Isparta and 66% in Antalya. 39% of the household heads who participated in the research were found to have an educational level of college or higher, whereas 38% have an educational level of high school or equivalent and 23% have an educational level lower than high school or equivalent. 21% of household heads are included in the lowest income group and 53% are included in the highest income group. While the spouses of 47% of the household heads in the research region are housewives, those who stated that their spouses were not housewife were 53%. A great majority (72%) of the household heads stated that they were generally satisfied with their lives, whereas those who stated that they were dissatisfied were found to be 28%. Furthermore, 58% of the household heads in the research region stated that they were generally satisfied with their health status and 42% stated that they were generally dissatisfied with their current jobs. A great majority of the household heads who participated in the research stated that they were satisfied with their marriage (78%), whereas those who stated their dissatisfaction with their marriage were found to be 22%. 4. MODEL ESTIMATION RESULTS The estimated model has 78% accurate estimation of the opinions of household heads living in urban areas. Additionally, the Nagelkerke R Square value, which indicates the explanatory power of the model, was found to be 0.52. The Logit model generally defined in Equation [3] was estimated employing the variables summarized in Table 1 and the estimation results and whether the parameters are statistically significant are presented in Table 2. Table 2: Model Estimation Results Variables Coefficients Z-Value Level of Significance C -0.192 -0.518 0.6042 PR1 -0.733 -2.125 0.0336 PR2 -0.541 -1.659 0.993 EL1 -0.465 -1.350 0.1769 195 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo EL2 -0.617 -2.032 0.0421 I1 -0.938 -2.369 0.0178 I2 -0.552 -1.650 0.0989 HWS 0.482 1.685 0.0920 HS 1.031 4.025 0.0001 JS 0.804 2.818 0.0048 MS 2.319 7.917 0.0000 Nagelkerke R-Square 0.52 Model Accurate Estimation Ratio 0.73 According to the analysis results, all variables included in the model have the anticipated signs. In addition, all of the variables excluding EL1 and ISP were found to be statistically significant at 10% level of significance. According to the model estimation results, the household heads living in a larger city were found to be happier than those living in a relatively smaller city, in other words, it was found that the household heads living in Antalya are more likely to be satisfied with their lives than those living in Isparta and Burdur. According to research results, it is notable that the levels of life satisfaction of household heads decrease as their educational levels increase. The parameter related to the ED1 variable, which includes the household heads possessing the lowest educational level, was calculated as -0.46, which suggests that the household heads with low educational levels are more satisfied with their lives compared to household heads with higher educational levels. However, ED1 variable is not statistically significant. Another variable included in the model is income variable. Similarly, parameters regarding income variables were found to be negative and statistically significant. It was found that the household heads with higher levels of income were more satisfied with their lives compared to those with lower levels of income, in other words, there exists a linear relationship between the income level and life satisfaction of household heads. Parameters regarding housewife (HWS), job satisfaction (JS), health satisfaction (HS) and marriage satisfaction (MS) were found to be positive and statistically significant. In other words, it was found that those who were generally more satisfied with the housewife status of their wives, current job, health status and marriage were more satisfied with their lives. 196 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 5. CONCLUSION This study analyzes the life satisfaction levels of household heads through the use of questionnaire survey data compiled from household heads living in urban areas. To that end, Logit model is estimated. It was found that life satisfaction decreases as the city in which the household head lives gets larger and similarly, the probability of household heads to be satisfied with their lives decreases as the level of education increases. Moreover, it was found that the household heads with higher levels of income were more satisfied with their lives than those with lower levels of income. Similarly, it was found that the household heads with housewife spouses, health status satisfaction, job satisfaction and marriage satisfaction were likely to be more satisfied with their lives compared to those who do not have such specific satisfactions. REFERENCES Amemiya, T., 1983. Advanced Econometrics. Cambridge, MA Harvard University. Chow, H.P.H., 2005. Life Satisfaction Among Universıty Students in a Canadian Prairie City: a Multivariate Analysis, Social Indicators Research, 70, ss. 139- 150. Cetin, M., Ebrinç, S., Başoğlu, C., Semiz, Ü.B., Çobanoğlu, N., Can, S. & Karaduman, F. 2003. Acemi Erlerin Yaşam Koşullarından Memnuniyetini Belirleyen Faktörlerin İncelenmesi, Türk Psikiyatri Dergisi, 14(2), ss. 125-133. Dikmen, A.A., 1995. İş Doyumu ve Yaşam Doyumu İlişkisi. Ankara Üniversitesi SBF Dergisi, Cilt:50, No:3-4, Haziran-Aralık. Dockery, A.M., 2003. Happiness, Life Satisfaction and the Role of Work: Evidence From two Australian Surveys. Paper Presentend to the 5 th Part to Full Employment Conference on Unemployment, University of Newcastle, 10-12 December. Gilman, R. & Huebner, E. S. 2000. Review of Life Satisfaction Measures for Adolescents, Behaviour Change, Vol. 17, No. 3, ss.178-183. Greene, W., 2002. Econometric Analysis, Macmillan,New York. Gujarati, D., 2001. Temel Ekonometri, Literatür Yayınları, İstanbul Guler K.B. ve Emeç, H. 2006. Yaşam Memnuniyeti Ve Akademik Başarıda İyimserlik Etkisi. D.E.Ü.İ.İ.B.F. Dergisi, Cilt:21 Sayı:2, ss:129-149. Keser, A., 2005. İş Doyumu ve Yaşam Doyumu İlişkisi: Otomotiv Sektöründe Bir Uygulama. Çalışma ve Toplum, 4, ss.77-96. 197 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Özdevecioğlu, M. ve Aktas, A., 2007. Kariyer Bağlılığı, Mesleki Bağlılık ve Örgütsel Bağlılığın Yaşam Tatmini Üzerindeki Etkisi: İş-Aile Çatışmasının Rolü. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Sayı: 28, Ocak-Haziran, ss.1-20. Pindyck, R. S., ve Rubınfeld, D., 1991. Econometric Models and Economic Forecasts. Mc Graw-Hill, Inc, New York. Rode, J., 2004. Job Satisfaction and Life Satisfaction Revisited: A Longitudinal Test of an Integrated Model. Human Relations, Volume 57(9), ss. 1205-1230. ICT Infrastructure for Sustainable Society: A Story of BH Telecom Dzihad Zlatar,Meliha Handzic International Burch University, Sarajevo, 71000, Sarajevo, Bosnia and Herzegovina. E-mails:[email protected], [email protected] Abstract World-class ICT infrastructure is the key to rapid economic and social development ofa country. Past studies show that the growth of ICT, particularly telecommunicationservices has a direct link with the economic growth of the country. However,the access to ICT infrastructure, services and applications and thus the level ofdevelopment varies among the countries. The focus of this study is on the currentsituation in Bosnia and Herzegovina (BiH). The main objective of the study is toexplore the penetration of telecommunication in B&H and the role of BH Telecom inthis process. Keywords:ICT, infrastructure, sustainable society, case study 1. INTRODUCTION The war that has ravaged Bosnia (1992-1995) did not just take its toll in casualties and material damage but has left the communications infrastructure crippled as well. While the other countries in the region introduced beginnings of information technologies, Bosnia had just started an arduous task of rebuilding its communications network. That task fell to the 198 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo shoulders of the state held PTT Company (Post, Telephone, Telegraph) more accurately to its offspring company - BH Telecom. It is not against logic that ICT development and spread infrastructure has a beneficial effect of economic and social development. If we just take the basic economic principles of effectiveness and efficiency we can assume that a functional ICT can help reduce costs and redundancy and point out faults and bottlenecks which the system needs to address. To understand what kind of impact the ICT provided by BH Telecom had we would have to have an extensive study of IT environments conducted in the private sector so that we can have a comparable ratio of increase in development compared to services provided. Sadly that kind of study has never been done which makes this hard to compare and contrast this relation in retrospect. However, previous projects, studies and activities had been conducted to promote usage of ICT technologies in the government, educational and private sectors. These activities were funded both by foreign agencies as well as local decrees and can provide the necessary comparison data for the case. 2. BH TELECOM 2.1.History The firsts steps of the renewal and reconstruction of the new information and telecommunication system were taken by the mother company already in the war period. After the breakthrough of the telephony barrier in September 1993, the management board in the former Public Enterprise PTT B&H devised the interest in new technologies in the field of communications,and in doing so prepared the company for the inevitable market race in the aftermath of the war. Its courage and visionary orientation was proven in 1996 by investing significant financial assets into the GSM technology enabling the population a access to the world by new digital PSTN access points as well as mobile telephony and Internet. At the beginning of 2001 the company Public Enterprise PTT B&H was divided and into BH Postal Services and its offspring BH Telecom. 2.2 Services BH Telecom had a long standing streak as the biggest provider of the telecommunication services in Bosnia – Herzegovina in the field of PSTN, mobile and data network. In the area of the mobile telephony it introduced the GPRS/ WAP, MMS and SMS info and fun services on the VAS platform as well as EDGE technologies. At the end of 2006 BH Telecom had over 1.000.000 users with market participation of over 50% and annual increase 199 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo of the number of users for approximately 150.000 accompanied by continuous improvement and work on coverage of the territory and signal quality in the entire B&H. In the field of PSTN numerous activities were conducted on application of the broadband network on the basis of the ADSL technology ensuring that BH Telecom has a very reliable and safe network accompanied by digitalization of total installed capacities of over 95%. In order to even more improve its predispositions and promote the economc sector BH Telecom implemented new technologies in the domain also, such as IVR, SMS and VMS. In recent years BH Telecom continually increased its broadbands speeds, removed the long standing limit on downloadable traffic, introduced VoIP, IPTV with video on demand and PayPerView options and continues to spread its network by reaching remote users via wireless technology. 2.3.Government support and internal operations The business model of BHT allowed for special contracts to be offered to private, government and educational sectors. While the private sector offers were most concerned with stability and security, educational sectors are cost conscious options for users who require wide range of users with no specific requirements. The government sector is a cross between the two incorporating both a large scale of smaller, constant transactions with big emphasis on security and reliability. Being a state held company as well (the government is a majority share-holder) BHT had regarding its own problems regarding its internal organization and operation redundancy. All available technologies (landline, internet, GSM service) started further improving in their own direction with no coherent relationship between the users. Therefore it was normal for one user to regular receive 3 or more bills monthly all coming from the same company all due to be paid in different times. In 2009 in cooperation with local software companies a new information system has been devised to unify the subscriber tree and provide a single platform from where all customer operations can be conducted. By doing so instead of juggling between several different applications and multiple entries on different databases everything can be done from one place with added monitoring and customer history. This not only allowed faster and more reliable service but also helped decrease the costs to the company. Regarding the topic of the paper this could be a proving case for itself but for the purpose of exploring the impact on society we will focus on government institutions as a measure of improvement to society. 200 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.EFFECTS OF ICT DEVELOPMENT IN B&H The development of informational society in BIH was abruptly stopped by the fall of Yugoslavia and the following war. The drawback in development was even more dramatic because it happened it the time of explosive global expansion of ICT development and practical usage. It is important to note that in 2002 it was estimated that there were over 300.000 PC in households, over 5000 web sites and 100.000 internet users. However most of thesestatistics is centered on urban population and the “digital divide” between urban and rural population is one of the greatest obstacles in enabling ICT infrastructure. 3.1. Government According to the results of the study conducted by UNDP in cooperation with the Council of Ministers n 2009 government institutions have made significant progress towards incorporating and overall acceptance of ICT in their work. The results showed that 95.74% of government employees use computers in their daily work. This study does not allow us to see the quality of hardware nor the sophistication of usage but does show the results of penetration of ICT in administrative usage. 201 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Another important statistic that has improved over recent year is the presence of local area networks within government institutions. This is an essential prerequisite for electronic information exchange in the daily work of government employees. Finally, the study examined the quality of the internet connection provided to the institutions which showed a dramatic increase in percentage of broadband connections as opposed to previously dominant Dial-up and ISDN connectivity. 202 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The survey, done in 2009 would probably encounter even more dramatic results since, in the case of BH Telecom the overall shift to broadband connectivity will result to entirely terminating its offering of Dial-up and ISDN service due to the lack of subscribers (and the need of) by the end of the current year. The largest improvements in the government sector had been seen in its judiciary system both in terms of the infrastructure and project development. The judiciary system had made the biggest leap to automatization of its services and support and as the process matures the citizens will see the increasing benefits of ICT enabled administration. Some of the project conducted in the process of improving the judicial system is LAND ADMINISTRATION PROJECT (GTZ) - project on the Implementation of laws related to land registers in Bosnia and Herzegovina. LEGISLATION DATABASE PROJECT (UNDP and EU) - This webpage allows users to search, browse and access all laws in Bosnia and Herzegovina. JUSTICE SECTOR DEVELOPMENT PROJECT (USAID) - The JSDP was designed to strengthen capacities within the justice sector in order to maintain and strengthen the rule of law. The primary goal is the provision of institutional support in order to strengthen the independence of the justice sector 203 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.2. Education One of the main indicators of ICT usage within educational institutions is the ratio of pupils/studentsper computer. In comparison with the collected data from the 2005 eReadiness Report we can observe an increase in pupils/students per computer ratio: Though the increase is promising (especially considering the data dates to 2005) it is far away from adequate. Another problem is that the rate of acquisition of ICT technologies varies amongst different educational institution. While some have embraced information technologies and help/improvement that it brings other reluctantly implement new methods due to either financial reasons or unwillingness to learn new technologies. 3.3. Private sector The reliability on ICT technologies is present in all branches of economy but the impact on society is best measured observing the development of IT market itself. According to the International Data Corporation (IDC) the IT market in Bosnia and Herzegovina stagnated at $167 million in 2010. When measured in local currency, the market expanded 5.0% from the previous year. According to a recent report from market research company IDC, per capita IT spending in Bosnia and Herzegovina reached $36 in 2010, or 4.3% of the EU average. Between 2011 and 2015, IDC expects the Bosnia and Herzegovina IT market to expand at a compound annual growth rate (CAGR) of 11.8% to reach $291.49 million in 2015.Like in many developing counries benefits from ICT technologies in Bosnia are predominantly that of it’s mobile operators and service providers. Survey done in 2003 conducted by UNDP showed that 8,6 % of countries GDP is shared between ICT service providers. To effectively 204 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo use the resources provided this trend has to be reversed: The service providers must be second to the market which benefits from the service and creates value. Although in recent years the IT market has significantly expanded, most of the companies are foreign subsidiaries who use the local work force for “cheap labor” because of the difference of standards in the regional industies. The same standards apply for platforms, standards and equipment needed therefore it is hard to be competitive in foreign markets. This can be attributed as the largest reason for stagnation in the industry because even if ICT technology is present and suffice the needs of IT developement the lack of financial investment and high prices due to economies of scale hinder their development. 3.4 Role of BH Telecom in ICT industry In terms of the three sustainable society branches spoken of BH Telecom was involved in all aspects. In the goverment sector as the state owned operator it provided majority of the infrastructure (at least in the Federation entity). Most if not all goverment institutions are connected with broadband internet and connected via local area networks. In the educational sector there is a wide gap left by the discontinuation of the academic research newtork which has never been filled. BHT has on numerous occasions collaborated with educational institutions and promoted programs in the educational sector but the task of establishing an unified network falls upon the legislation of the goverment. If and when the goverment decides that the need for such a network cannot be ignored BHT has the resources to create it. Concerning the private sector BHT is a long time partner with two of the worlds leading plaform solutions – Oracle and Microsoft and in that way enabled all its customer to use and develop their own solutions based on that platform. Regarding other branches of the industry BHT offered specialized business packages suited for the needs of companies either operating on the internet or using its benefits. This feature did expirience a decline due to the appearance of smaller ISPs which are focused on delivering more customized and suitable offerings but some of which still use BHT infrastructure.In this sector services of BHT provided operational requirement for e-banking, virtual private networks or even such services as Mparking.It is also important to note the distribution of IPTV, although BHt is not the fist operator to offer the service, the service it does offer is not just centered in the urban areas but all over the country enabling suburban and rural areas the quality of IPTV service which can compare to world standars. 4.CONCLUSION The facts presented in this paper that there is indeed an increase in development of ICT in all aspects of the society, although it is less than desirable. It would be unfair and incorrect to attribute all of it to the services provided by BH Telecom but it cannot be denied that BH 205 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Telecom was in all recent years and still is the largest provider of ICT services all across the country. Furthermore where other ISP providers are mostly profit oriented the role of BHT as the state operator is to provide service everywhere regardless of the profits involved. Development of ICT undeniably affects the society as a whole in a beneficial manner but B&H has reached a point where future development is not hampered by the lack of its infrastructure but rather a lack of financial investment in further improvements. Though the lack of resources is high compared to world standards or even countries in the region it is the usage of these resources that creates the demand. Until our society does not promote and invest in incorporating ICT in our daily routine the stagnation is inevitable and furthers the gap between B&H and the countries of the developing world. If that demand does happen and is adequately supported by the ruling structures, BH Telecom has the necessary resources and skill to answer that call. “For a country to put ICT to effective use it must be ‘e-Ready’ in terms of infrastructure, the accessibilityof ICT to the population at large and the effect of the legal and regulatory framework on ICT use”. Source: bridges.org, http://www.bridges.org/e_readiness_assessment REFERENCES Last accessed on 4 29, 2012, from United Nations Development program E-Readiness report 2009 : http://www.undp.ba/upload/News/e-Readiness%202009.pdf Last accessed on 4 26, 2012, from BH Telecom Web Portal, History of BH Telecom : http://www.bhtelecom.ba/1210.html Last accessed on 4 26, 2012, from United Nations Development program, Strategy for IS Development in BH, IS and sustainable development : http://www.undp.ba/upload/publications/Strategy%20for%20IS%20Development%20in%20 BH.pdf Last accessed on 4 28, 2012, from LAND ADMINISTRATION PROJECT (GTZ), http://www.zkk.ba Last accessed on 4 28, 2012, from LEGISLATION DATABASE PROJECT (UNDP and EU), http://www.legislativa.ba/ Last accessed on 4 28, 2012, from JUSTICE SECTOR DEVELOPMENT PROJECT (USAID), http://www.usaidjsdp.ba Last accessed on 4 27, 2012, from Internation Data Corporation (IDC), IT Market in Bosnia and Herzegovina http://www.idc-cema.com/?showproduct=41456 Last accessed on 4 27, 2012, from bridges.org http://www.bridges.org/e_readiness_assessment 206 E-Readiness assessment, 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Sustainability & Education - E-Learning Website Aida Bulbul, Mela Hadrović, Emil Knezović, Adi Fišević International Burch University, Faculty of Economics 71000, Sarajevo, Bosnia and Herzegovina E-mails: [email protected], [email protected], [email protected], [email protected] Abstract Taking into consideration that sustainability has become one of the crucial aspects of modern development due to scarcity of resources and intense globalization processes; we recognized a need to integrate it into education by development of an e-learning website. Throughout analysis we explained the rational need for education on sustainability since it has a great influence on every aspect of life. Prior, learning goals were introduced as guideline for further explanations. In the next part of the analysis we have defined potential solution based on Bersin’s six modes of learning which include: reading, seeing, hearing, watching, doing and teaching. For the benefit of development of our online course it was necessary to clearly set out and explain core tools divided into three groups: informational group, materials group and examination group. Finally, this paper offers a ready-to-implement solution on e-learning sustainability website applicable to any university. Keywords: E-learning, Sustainability, Discussion, Interactivity, Internet, Planning Tools, Software, Website, Organization, University. 1. INTRODUCTION Today, in the era of technology, internet, and change, e-learning has become a constituent part of university curriculums, a common tool for corporate training, and strategic change. On the other side, sustainable development an issue and challenge of today has an overall aim of meeting the needs of the present without compromising the ability of future generations to meet their needs. Taking into consideration main characteristics of e-learning which can be 207 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo described as teaching service provided to an individual that is not physically present brings us to the point where we combine these two issues into one. In order to understand the issue it is important to primarily explain and define e-learning and sustainable development as two important segments for development of e-learning website. Modern era imposed new standards related to usage of internet and high-tech gadgets where most of students need to adopt in order to engage more efficient processes of learning practices. Furthermore it is vital to determine how these two issues can be combined and brought into everyday life throughout education. To motivate and engage students in active learning processes calls for the use of student-centered concepts and the making of more interactive virtual learning environments that supports knowledge creation (Uhomoibhi, 2006). For the benefit of overall analysis we will present unique and simple solution (applicable to any university) of an e-learning sustainability course that has aim to introduce students to sustainability issues of today, give them opportunity to research, discuss and contribute to their solving, and to make them capable of applying this solutions to their organizations in the future. According to the general definition sustainable development can be explained as “the ability to make development sustainable and to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs” (WCED, 1987). Taking into consideration scarcity of resources, intensity of development and global economic position, sustainability has become one of the crucial factors for further successful development of all planetary activities. It is possible to segregate three major aims of sustainable development and e-learning practices. First aim capitalizes on strength, prior academic, cultural and personal experiences and modes of an increasingly diverse students group. Second one facilitates effective engagement among sustainability practitioners with students in real and virtual earning environments. Third aim is focused on informed groups and individuals which allows them reflection on the strengths and limitations of sustainability and education (McEwen, 2006). After presenting all relevant theoretical principles and facts about e-learning in general, we will next focus on our own idea and product as the focal point of the analysis. Moreover, a solution for an e-learning sustainability website that can be utilized by universities as part of their education policy will be developed. This will be done by stressing out the learning goals and levels and by suggesting appropriate solutions for reaching those goals. As a result, this paper will give a comprehensive solution of a website ready for implementation. 208 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2. E-LEARNING SUSTAINABILITY WABSITE 2.1. Rationale We choose to propose an e-learning solution for course on sustainability. The rationale behind this innovative program of study lies in the fact that education on sustainability is becoming a global trend and development and sustainability challenges in general are of great importance to every aspect of life. Moreover, Universities in BiH do not offer adequate solutions for this particular issue which demands much more attention in terms of research and proposing solutions. Taking this into account, and having in mind that today’s students are computer and digitally literate, the idea is to propose a solution for an e-learning sustainability website that would combine relevant materials, technology and internet resources to teach what sustainability and development really is, what are the current trends, and get students involved into case studies and projects that could benefit to the university and society in general. 2.1. Learning Goals The goal of any course should be to transfer knowledge to the students and provide a relevant knowledge basis for the future. Having in mind that an e-learning course is strengthened and supported by technology; the identified learning goals as follows: Teach people about relevant sustainability topics and challenges facing today’s society; Train them on how to apply SD solutions ad concepts in practice; With help of technology and internet, make the website as place where they will be thought about SD, be informed about current issues, and have appropriate database for research. 209 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2.2. Solution In order to accomplish the goals set in previous section, it is necessary to combine and integrate different mediums and use appropriate instructional principles and techniques. Moreover, the website needs to be designed in such a way to be appealing to students (in terms of aesthetics and content), it needs to fulfill some basic requirements of a good website, and it needs to make people learn and understand the topic. Design of an e-learning website is highly dependent on the chosen learning strategy. Figure 1 (Bersin, 2004) displays six modes of learning, or a hierarchy of learning stages and ‘mastery’. It can be noticed that achieving the highest mastery level is a multi-step process and multitechnique approach highly dependent on technology and internet support needs to be used. Some examples of learning strategies include: storytelling, sequences, competency-basis, criterionreferencing, evaluation, cooperation, case studies, discovery or constructivism, role playing, simulation, games, experience, laboratory, etc. Figure 1 – Six Modes of Learning (McIntosh, 2008). In addition, it is necessary to keep in mind that the most effective learning occurs when learners are actively engaged and when level of interaction is high. Taking all this into consideration and in order to achieve learning goals and high level of mastery, the web site design will be explained through six modes of learning (Bersin, op.cit.): .Reading: In general, the easiest way to deliver a lesson is to give people things to read. In web form, however reading is less valuable because people will not and cannot read long texts on the web. Having in mind that sustainability should not be a theoretical subject, the web site should provide well-structured materials, balance it with image content, and give instructions in outline forms. Moreover, it should provide the download option for all of the documents and books. 210 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2.Seeing: As stated previously, heavy texts are not suitable for this type of websites. It is necessary to enrich text by adding diagrams, photographs, and images. This is important in the SD terms, because students need to conceptualize, visualize and be aware of the different concepts and issues. For this purpose, website will offer assignments, presentations and case studies enriched by photos on related topics. 4.Hearing & 4. Watching: Next set of techniques includes sound, motion, and demonstrations. These techniques would include instructor lectures, demonstrations, videos of real-world examples, and scenarios. Besides hearing lectures, students will be offered with videos on sustainability issues and relevant case studies. 5.Doing: In everyday life, learning by doing or experiential learning creates the highest level of understanding, context, and retention. That is why e-learning should strive to create experiential activities. The biggest trend in experiential learning in web-based instruction is simulation (Bersin, op.cit.). Simulations are a special form of web-based training that put the learner in a real-world situation. For the purpose of learning sustainability, students will be able to select modules and topics according to their interests, for example sustainable development in relation with communities, climate change, politics, governance, etc. After choosing the area of interest, students will get to use their knowledge of the SD framework to apply it to an actual business, community or other project and produce a final project/work. Moreover, website will offer simulation exercises, workshops, and will inform students about occasional field trips. 6.Teaching: Certainly the most valuable way to master a subject is to teach it. With this idea in mind, students would be required to present their area of interest and show others what/how they approached a particular issue and what solutions they applied. Due to the nature of the topic, students will be required to employ ABCD analysis as follows (NBIS, 2008): A. Awareness - What they know about sustainability and why it matters for the chosen topic? B. Baseline Mapping - conduct sustainability ‘gap analysis’ related to the chosen organization/issue. C. Clear and Compelling Vision/ Creative Solutions - brainstorm potential solutions to the issues highlighted in the baseline analysis. D. Down to action - prioritize the measures that lead to offered solutions and sustainability. Develop a plan for implementation. 211 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2.3. Tools & Design In order to develop online course we would use several core tools divided into three groups: 1. Informational group – our website would be the centre of the course. Information would be available there and we would use HTML (hypertext mark-up language) in order to provide quick, easy and concrete information. 2. Materials group – here, we refer to the section in which we would provide study material to our students. In the beginning, two ways would be used: Live – In order to connect with our students and to have “personal touch” there must have live classes. So during the semester, there would be organized three to four live conferences in order to have mutual exchange of information between students and professors. On line lectures, discussions and advices from professors would be done through Microsoft Office Live Meeting program. Literature – In order to provide our student with material we would use following tools: o PowerPoint – Lectures would be delivered to students through e-mails or it could be downloaded directly from website. o PDF – Lectures that would support PowerPoint presentations, additional reading, homework and all other course related material would be delivered to students in PDF formats. As already said, we would use PDF in order to deliver homework material. We would have option to deliver scanned bills or invoices to our students, so they could feel what accounting is. o Windows Media Player – Lectures could be recorded on DVDs, practical things could be in video modes and all of this could be delivered to students. Ordinary video player such as Windows Media Player could be used in order to watch material o Excel – Numerical data would be provided in excel form. 3. Research studies – Since sustainability is an ongoing issue, debated each day, online research studies would be provided for students. The separate page would be consisted put of three parts: News – This section would provide latest news and actions on sustainability, summits, meeting, conferences and all other important events that are recently all will be done in the future. Additionally, it would provide articles on sustainability and several other reports done by individuals from different parts of the world. Library – Huge collection of online books and published papers has to be there in order for students to be able to easily access information from different topics related to sustainability (economical, environmental, social and other categories). 212 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Research programs – As main program there would be Microsoft Dynamics (Microsoft, 2009) that is customized for sustainable development process. This program could be used online while two or more people could be connected in separate room. In that “room” they would have communication ability and could do researches much efficiently. Another advantage for this usage would be that mentor could also be “on the other side” and give instructions and guidelines during the research process. Additionally, students could chat and share knowledge and experience with other students and work on several other projects all around the world. 4. Examination group – All types of examination (finals, midterms, quizzes and homework) would be done online. To examine students we would use: Microsoft Word – This tool would be used for theoretical part of examination. Figure 2 – Course Matrix STUDENT Website (HTML) SUSTAINABILITY COURSE RESEARCH News Information, registration, announcements Live & recorded lectures Library Literature Research program EXAMS 2.4. Technical Issues In order to provide high quality education, we should be aware of several technical issues that we could face while providing this type of service. Among these issues we identify three most common: Do our students have adequate equipment to follow our education? Is our course, materials and information easily accessible? Is our Technical Service good and how people with problems can contact them? So, in order to develop e-learning, organization has to take into consideration many things that could affect the process. From the questions we could see that organization should know if students have compatible equipment in order to apply for the course. Then they examine their self in order to see are they good enough to provide such service. Do they have enough 213 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo resource and capabilities? Even if they are strong, they should always try to find ways for improvement. 3. CONCLUSION After taking everything into consideration, it can be concluded that e-learning is surely becoming the education tool of today. The benefits and opportunities this kind of learning provides for the students/users are unquestionable. When it comes to the solution proposed in this paper, if properly designed, e-learning sustainability website can not only bring this topic closer to the students, but can also make them capable of proposing and creating solutions for sustainability issues of today’s. REFERENCES Bersin, J. (2004). The Blended Learning Book: “Best Practices, Proven Methodologies, and Lessons Learned”. Pfeiffer. Microsoft, 2009. Driving environmental sustainability practices with Microsoft Dynamics. [Online] Available at: http://www.microsoft.com/dynamics/en/gulf/environment.aspx [Accessed 25 April 2012]. McEwen, L., (2006). Education for sustainable development for taught postgraduates: Designing effective active co-learning environments for on-site and distance learning students. Pp.21-31 McIntosh. D. (2008). E-learning course design. <http://www.trimeritus.com/design.pdf> [accessed December 17, 2011] NBIS – Network for Business Innovation and Sustainability (2008), Sustainability using the Natural Step Framework, <http://nbis.org/nbisresources/sustainability_frameworks/naturalstep_duke_castle_nbis_prese ntation.pdf> [accessed March 15, 2012] Uhomoibhi, J., O. (2006). E-learning and Engineering Education for Sustainable Development. 9th International Conference on Engineering Education. University of Ulster, Northern Ireland, pp. 2 (WCED), (1987). World Commission on Environment and Development Our Common Future. New York: Oxford University Press 214 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo E-Government in a Bosnia and Herzegovina Municipality Ozlen Kursad, Smajic Edin, Ozlen Serife International Burch University, Sarajevo, Bosnia and Herzegovina, E –mails: [email protected], [email protected], [email protected] Abstract For the last ten years, e-life has grown up rapidly contingent upon the development of high speed technology and turbulent world economy. One of e-life applications is e-government that revolutionary changed the way things were done and procedures were conducted. In this study, the notion of e-government is examined and some concepts about contents, purposes, functions and definitions of e-government are given. The evolution of the idea is studied in light of its practical repercussions. In this paper, E-Government implementation through one of Bosnia and Herzegovina municipalities will be researched. A survey-based study is applied to empirically test the EGovernment implementation in Bosnia and Herzegovina administration. The survey was evaluated descriptively. The conclusion and the discussion respectively provide the results of the survey and address the future research areas with all its limitations. Keywords: E-Government, survey, descriptive analysis 1.INTRODUCTION For the last decades, technology has substantially improved and expanded. Technological applications and widespread use of technological tools, have affected human being life and structure of organizations. The functions of cities and their share in human being life started to change with technological improvements by the Industrial Revolution started in 1870s. Information and communication technologies which have improved fast for the last 50 years have changed all aspects of the life (commerce, production, work, education, home life, law, management styles, etc.). This change triggered innovation and change in the public management styles like in governments and municipalities (Coruh, 2008). Today, one of the most common technological applications is the World Wide Web (WWW) and computers. The usage of the World Wide Web (WWW) and computers provide the 215 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo organizations to introduce themselves, to give information about the structure of the organization, to make announcements, to do operations through net, etc. These activities can be performed in a shorter period of time, with less staff, and can reach more people. Especially smaller, intelligent and flexible organizations based on productive economies instead of scale economies have appeared with Information Technologies. Therefore, to control the autonomous and local management style organizations, based on Information, was chosen instead of hierarchical and bureaucratic management systems. Expansion of Internet and computer networks has removed the coordination and control problems of these autonomous units (Marin, 2004). Coordination and collaboration are very important for the organizations to be successful. These are actually, the reasons of the existence of the organization. The organizations should use the improvements to achieve these goals. The expectations of the society force the organizations for the improvements. The adaptation of the public for the development in a short period of time and increased expectation for digital service, from the government, has increased the speed of transition to internet phase. According to Steidel (2003), the effect of “Digital Revolution” has increased growingly in American's daily lives. The citizens now can reach a lot of services which could only be dreamed before a few years ago. The expectations of the citizens, using electronic services in their daily lives, have been changed. The governmental offices have realized this situation to use the chance which has been created by the change in transaction methods among the citizens (Steidel, 2003). Creating a service environment by using electronic network systems by government has developed the definition of e-government. 2. What is E-Government? There is no common definition of e-government (electronic government, also known as egov, digital government, online government or in a certain context: transformational government). Briefly, e-government has been referred to as the application of Internet-based technologies to the commercial and non-commercial activities of the government (OECD, 1998). Broadly, e-government is defined as the different ways in which governments and public managers contact and interact with their citizens through their Web sites, but also other Internet uses (e-mail or IRC), and different tools, like video conferencing, touch-tone data entry, CD-ROM, private intranets, or satellites and antennas (Criado et al., 2002). It can also be defined as: . . . the use of information technologies (such as Wide Area Networks, the Internet, and mobile computing) by government agencies that have the ability to establish the relations with citizens, businesses, and the other arms of government. These technologies can serve a variety of different users, better delivery of government services to citizens, improved 216 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo interactions with business and industry, citizen empowerment through access to information, or more efficient management of the government. The final benefits can be less corruption, increased transparency, greater convenience, revenue growth, and/or cost reductions (World Bank Group, 2003). E-Government is the presentation of the services given by the government in an electronic environment. By this way, governmental services can be delivered to the citizens very easily, effectively without interrupted and in a qualified, fast, and safe way. The understanding of egovernment has taken the place of bureaucratic and classic government notions. And it aims every organization and individual to reach the government by using systems of information technologies (http://edevlet.turksat.com.tr). E-Government as understood from the name is electronic government. By this project, some services and applications of the government can be completed over the internet. By this means, besides providing an improved and fast service to the citizens, organizations and corporations, it is also a time and money saving system (http://edevlet.turksat.com.tr). The citizens have also responsibilities to the government. Therefore, e-Government is performing mutually all the duties and responsibilities between the government and citizens on digital environment in a reliable and continuous way (http://www.digitaldevlet.org). Ever since the Clinton’s presidential administration began to popularize the idea of reinventing government in the United States, citizens had increased expectations for how information technology (IT) could help to make government more efficient and to improve services. In 1993, Vice President Gore gave an effort to explore how the internet could be employed in the services of the government to revolutionize and reengineer historically bureaucratic processes, and his report, “Reengineering through Information Technology”, reflects the key role of business process reengineering (BPR) on these early efforts (US Government, 1993). As he stated: . . . the idea of reengineering by using the technology is critical. We didn’t want to automate the old and worn processes of government. Information technology (IT) was before and is now the great enabler for reinvention. It allows us to rethink, in fundamental ways, how people work and how we serve customers (Gore, 1997). 2.1.What is the scope of e-government services? E-Government projects aim to form a better expansive understanding of a government structure. E-Government is focused on the works of government except “e”. Basic fundamental components of the notion are e-company, e-corporation, and e-citizen. Each of them tries to improve the e-notion inside and they will be affected from each other and therefore will be more powerful. As a result, e-government can be constructed (http: www.digitaldevlet.org). 217 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2.2.Why is e-Government? There is a need to question the objectives, applications, and benefits and worse outcomes of the applications. Therefore, the objectives of e-government may be: (1) Transparency of the government; (2) To provide a fast, effective, and efficient mechanism for the government; (3) To incorporate all the citizens at every level of the management; (4) To provide the share of the knowledge; (5) To provide easy life to the citizens; (6) To establish a better environment for the Decision Makers to make fast and right decisions, etc. After the implementation, then the expected benefits may be: (1) Time consumption can be decreased; (2) The costs will be decreased and the efficiency will be increased; (3) The satisfaction will be improved; (4) Economic improvement will be supported; (5) Life standards will be higher; (6) Individuals’ share will be better; (7) Dependence on paper and its use can be lesser; (8) The public information that the citizens want to achieve, can be reached from anywhere and in a faster way. Therefore the people’s failures can be decreased; (9) Decisions for both the public and the citizens can be faster and easier; (10) The citizens' requests can be considered easily; (11) The relations between the government and the citizens can be improved. And a reliable environment can be created; (12) When the citizens reach right information in a short period of time, the trust for the government can be higher (The Premiership of Turkey (Başbakanlık), 2002). The ICTs impact on public administration is accepted as one of the emergent issues among the public management styles. In spite of few academic researches on e-government, in one of his seminal articles Hood (1995) suggested that the term informatization may not be elegant, but it fulfills a need. The term is used to denote the diffusion of computers connected through telecommunication networks as a part of newest fundamental technology of public administration. The past research indicates that various e-government initiatives have been undertaken, and have had varied success degrees to achieve the desired outcomes and benefits (Bellamy, 1999). It has also found that there are significant differences between public and private organizations. Therefore, some necessary steps should be taken to reinvent government and achieve e-government success (Gulledge and Sommer, 2002). E-government provides various opportunities for city, county and state governmental units to facilitate their operational efficiency and improve their influences to satisfy the needs of citizens. E-government forces organizations to think about specific constituencies, their problems and their life events to improve solutions through organizational boundaries to address specific needs of their customers (Fagan, 2006). Studies describing e-government initiatives that serve a range of constituencies include the applications of: government-tocitizen (G2C), government-to-business (G2B), government-to-employee (G2E), and government-to-government (G2G) (Fagan, 2006; Erdal, 2004). Government to citizen (G2C): The applications such as death and birth information, the procedures related to marriage, transactions of registration for land, finding jobs, searching 218 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo easily all the services which the government provides (much of the citizens are not aware of these services), health services, (e.g., arranging an appointment with the doctor or to see the blood analysis online), requesting to governmental offices and searching for requests results, and so on. Government to Business (G2B): Following the operations of import and export, taxation services, auctions announcements, making announcements to encourage the companies in a short period of time, customs related transactions, bill payments, are some of G2B applications. Government and employee relations (G2E): The communication of the government with its employees through electronic systems is used to regulate the work hours, to give the information about salary and insurance, to announce staff seminars, and other announcements (job, death, marriage, etc.) Relations among the units of the Government (G2G): Government should use internet as a fast communication tool to provide a continuous relation not only with the environment but also with its units. In case of an interruption on a service, the other municipality offices can be aware of this event. E-government concept has been improved much in many parts of the world. The Government's response to the Australian public's growing reliance on online government information services, such as australia.gov.au, as the preferred medium for interacting with government is one of the successful e-government applications (Nairn, 2007). Almost all local government institutions, besides internet based applications, have constructed their web-sites (for commercial use, touristic and local information and services, discussion boards and action groups) as well as by establishing videotext systems, electronic kiosks, and intelligent-card systems, they have provided an information environment for public systems. And they have targeted to increase their service quality and to provide integration among them. They have opened the local communities for public use by establishing connections among society centers, public libraries, and schools through internet (Velibeyoğlu, 2004). Although, e-government concept has improved much, there are some problems on both the government side and the stakeholders’ side. In most parts of the world, for many reasons the concept of e-government hasn’t succeeded yet, even, in England. A research study finds out that there are a large number of English adults who are ready, willing and able to use echannels, potential early adopters of e-government. On the other hand take-up is low, because e-channels’ awareness is low. One solution to increase the take-up process is to run purposeful marketing communication campaigns. The gross potential for take-up market is about 17.5 million above the age of 15 in England (Mellor, 2006). There are significant differences among stakeholder groups based on their types of organizational membership. Stakeholders of local governments are quite less optimistic to 219 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo achieve their goals, and worried more about a variety of organizational, technological, and financial barriers (Zhang, Dawes and Sarkis, 2005). Local administrations are citing both what they have done so far and technical problems which they have met. They are: development (roads, hospital, school, mosque, etc) municipal police (fines, public health, clean-up, etc) fire brigade (forest fires, etc) infrastructure (water, waste-water, solid waste) environment (open-space area, parks, forestation) Disaster management (earthquake, flood, soil erosion etc.) local taxes (information on rates and application) health services public education (http://www.yerelnet.org.tr/yyaem/about_us.php) While converting the old system into an e-Government system, the primary steps to be taken can be ordered as: Legal background: The related legal regulations should be done. Technological background: The infrastructure of technological background should be created and the applications should be started rapidly. Financing e-Government: To finance the government in preparing classical budgeting methods should be left and the new models should be developed. Human: Adapting and training the society to the planned and considered systems, and the Change Management should be run. Service Background Development: The efficient and effective technologies which the users can benefit should be determined and the needed structure should be constructed. Forming The Service Mechanism: An active information share system among all egovernment units should be formed and the content should be constituted. Confidence and Security: e-Government services should store the information of the users in a safe environment, and the users should be made sure that the security principles are regularly performed. Construction of a Coordination Center: This is one of the most important priorities. All the public units should be managed from a single Coordination Center and a Government Portal should be constructed (The Premiership (Başbakanlık), 2002). 3.Research Methodology A survey study was performed on one of the fastest growing BiH municipalities. The target population in the municipality was determined by the responsible person in the municipality. 220 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Therefore the study was restricted to the number of 35 respondents. The respondents are all selected from the top level positions within the municipality. Ten of the respondents were men. According to the survey results, it is obvious that there is an expectation of the citizens from the municipality to use E-Government applications. On the other hand, the support of the federal and local administrations seems weak. The respondents in the municipality believe that the municipality can afford E-Government activities with an additional budget and the municipality has an available technologic infrastructure to run E-Government applications. However, they slightly agree that the municipality needs help of a consulting company to execute an E-Government project (Table 1). Table 1 E-Government Enablers and Barriers The staff in the municipality accepts the need for an E-Government application and they agree that it was a helpful tool to support the work. Furthermore, they believe that the municipality wants to implement E-Government projects (Table 2). Table 2 Executive Support The staff has almost strong belief that E-Government projects can save the money and time, shorten work in progress time and supplement, facilitate learning, knowledge sharing, empowering and common vision of the municipality, help the municipality on its announcements (Table 3). 221 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 3 Productivity of E-Government Projects It has been strongly shown in the study that E-Government projects are believed to be helpful on managerial issues such as the integration of the departments, the quality of integrated information, effective and efficient decision making capabilities, the synchronization between the units, the control of processes, keeping the data secure, transparency of the works, incorporating the citizens in every level of the management, etc. (Table 4). Table 4 Influences of E-Government Activities on Management E-Government projects can also be helpful on improving the transactions of municipality and citizen, government, business and municipality staff (Table 5). 222 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 5 E-Government Projects and Governmental Transactions The respondents strongly agree that there are some difficulties which the municipality might have during E-Government projects such as legal, technological, financial, training of both staff and citizens, developing an active information share system among the units, information security, building a single coordination center, e-channel awareness of the citizens, etc. (Table 6). Table 6 Difficulties in E-Government Implementations 4. Discussion While it was believed that the e-government will be suitable only for wealthy nations and that the progress to reach developing world will last for a very long time the internet revolution has proven otherwise. The use of electronic solution has troubled every nation from Vanuatu to Mali, from Switzerland to Bosnia to Swaziland. They all aspire to improve their services by using electronic means because, for many, their survival depends on those services. The worst opponents at the outset of the internet emergence have become the advocates of the electronic services and electronic solutions generally simply because they realized that this approach and technology is not only unavoidable but also it is a key to success despite all 223 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo the weaknesses. Hence, those who embraced it and effected the change survived all others simply perished. Big nations and their central governments take this issue very seriously and aspire to improve their e-governance in all affairs and in all levels. The developing ones also aspire to implement and make use of new technologies in their administrations. However, this is rather a process in the making and its end results are neither visible nor finite. Thus, if tackled properly e-governance can make a real difference and may secure survival to some governments but it can also elevate one nation over the other or others as in the case of Singapore or some Scandinavian countries. 5. CONCLUSION AND IMPLICATIONS This paper best illustrate that e-government is equally important in the USA, Turkey, Bosnia and Herzegovina or any other country. Despite the political, economic, social, technological, legal and human issues and problems, e-governance enhances the operations of the administration and brings its services closer to the end-users rather conveniently. The literature review not only brings the definition and shows the importance of the Electronic government but it also proves that the e-government greatly improves various relationships such as: G2C, G2B, G2E, G2G… It also provides an insight that great many leaders stress the importance of the electronic governance and administration as in the case of Clinton and Gore per se. The research findings show that albeit the difficulties in getting appropriate support from higher authorities, this local Bosnian government shows high respect for new technologies and new processes in their environment although it may trigger unpleasant change to some of them. Unfortunately, although all the heads of the departments and their assistants filed the questionnaire the number of respondents amounted only to 35. Further research should be undertaken to examine the wider scope of the stakeholders in order to see the response of the users and the higher levels of the administration of Bosnia and Herzegovina. The authors agree that the e-government is a great opportunity for small and developing nations such as Bosnia and Herzegovina with its complex and multi level governments where in practice some parts of the government simply look detached from the other. Being a small country in terms of geography and its population it makes it easier to implement the egovernment provided that there is a will from the government’s head. In the case of this very municipality this will is rather obvious. 224 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo REFERENCES Bellamy, C. (1999). Joining-up government in the UK: towards public services for an information age. Australian Journal of Public Administration, Vol. 58 No. 3, pp. 89-103 Coruh (2008). Bilişim Teknolojisi, Ekonomisi ve Toplumu. Evde, Okulda, İşyerinde ve Kentte Yaşantımız Nasıl Değişiyor?, Ankara. Criado, J.I., Hughes, O.E. and Teicher, J. (2002). E-government and managerialism: a second revolution on public management. VI International Symposium on Public Management, Edinburgh University, Edinburgh, 8-10 April. Erdal, M. (2004). Electronik Devlet, www.turkiyegov.tr Fagan, M. H. (2006). Exploring city, county and state e-government initiatives: an East Texas perspective. College of Business and Technology, University of Texas, Tyler, Texas, USA Gore, A. (1997). “Introduction”, The Report of the National Performance Review. Government Information Technology Services Board, Access America, available at: http:// govinfo.library.unt.edu/accessamerica/docs/intro.html. Gulledge, T.R. and Sommer, R.A. (2002). Business process management: public sector implications. Business Process Management Journal, Vol. 8 No. 4, pp. 364-76 Hood, C., 1995, “Emerging issues in public administration”, Public Administration, Vol. 73 No. 2, pp. 165-83. http://edevlet.turksat.com.tr http://www.digitaldevlet.org http://www.yerelnet.org.tr/yyaem/about_us.php Marin, (2004). Elektronik Küresel Mekânlar, Tele-Koloniler Ve Türkiye’deki Kentler. http://www.bilgiyonetimi.org/ Mellor, N. (2006). E-citizen: Developing research-based marketing communications to increase awareness and take-up of local authority e-channels. Aslib Proceedings Nairn, G. (2007). Driving innovation into e-government. Information Age (Australia) OECD, (1998). Information technology as an instrument of public management reform. www.oecd.org/puma Steidel, (2003). EYALET VE YEREL YÖNETİM, Değişikliğe Uyum Sağlamak, A.B.D. DIŞİŞLERİ BAKANLIĞI ELEKTRONİK DERGİSİ, Demokrasi Konuları, EKİM 2003 CİLT 8 SAYI 2 The Premiership of Turkey (Başbakanlık). (2002). Bilgi Toplumuna Doğru: Türkiye Bilişim Şurası Taslak Raporu. Türkiye Bilişim Şurası, Ankara,s.212 225 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo US Government. (1993). Reengineering through information technology”, Accompanying Report of the National Performance Review, Office of the Vice President, September, available at: http://govinfo.library.unt.edu/npr/library/reports/it.html. Velibeyoğlu, K. (2004). Bilgi Teknolojileri destekli kentsel gelisme stratejileri. Yapi ve Kentte Bilisim, Ankara World Bank Group. (2003). A definition www1.worldbank.org/publicsector/ egov/definition.htm. of e-government. Zhang, J., Dawes, S., and Sarkis, J. (2005). Exploring stakeholders' expectations of the benefits and barriers of e-government knowledge sharing. Journal of Enterprise Information Management An Assessment on Evolution of Regional Development Concept Ulu Emriye1, Kiymalioğlu S. Umit2 1Akdeniz University Alanya Business Faculty, Alanya, Turkey 2Akdeniz Univesity Faculty of Economics and Administrative Sciences, Antalya, Turkey E – mails: [email protected], [email protected] Abstract Associating the terms, knowledge, innovation and learning, with development is not a new process. The innovation as the primary source of competitive advantage in capitalist economies had been postulated firstly in Marx and Schumpeter’s ideas. But in parallel with evolution process of development theories and studies, addressing the concepts on regional level and within the framework of sustainability is a new process. It is seen apparently that interest in “region” concept has a considerable place in development studies from the early 1990s. Now regions are seen as opened identitites and are exposured to the effects of international competition directly. Right at this point, the development efforts of lagging regions by “cut and copy” transfer practice of the development models and policy instruments of advanced regions have lost their meanings. Prior development models which used to focus on physical infrastructure and capital endowment have been replaced with internal models emphasizing the accumulation of intellectual capital and intangible assets. Key source of competitive advantage is defined as the capacities of regions to support 226 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo learning and innovation processes. To achieve and sustain the competitive development on regional level, such models and instruments are required that, they will consider the unique features and differences of regions, built on the peculiarities of different regions, , not general but customized and bottom up participatory, have ability to constitute exploitable advantages. In accordance with the saying, “think globally, act locally”; the concept of sustainability also shifted from its global understanding to such an understanding which is fed from local and regional applications.When a region starts to develop, region’s sustainability must be examined. An ecological deficit which may emerge, should also affect the neighbour developed regions inevitably. So regional development should not be thought independent from sustainability. At this point, two concepts come to the scene; “regional sustainable development” and “sustainable regional development”. The difference is that, for “regional sustainable development” enviromental objectives and targets are in the forefront, while economic goals have priority in “sustainable regional development”. But in the second one, to maintain the sustainability of regional development, some enviromental precautions and policies are considered too. This study aims to offer critics of recent studies and provide some inferences to possible directions for further research by examining the studies, particularly the ones which reconsider the innovation, knowledge and regional development relation in framework of sustainability. In the study, firstly the conditions will be underlined which led the emergence of “the new regional development approach”, focusing on the local dynamics as driving forces of regional development. And then, in relation to evolving debates about sustainability and regional development, the forefront concepts- like “learning regions”, “innovative milieux”, regional networks- will be held within its intellectual context and clarified how they are situated and conceptualized in empirical studies. In this context, new development models and the internal drivers of regional development should be revealed. And finally the reached findings will be examined in terms of common goals for sustainable development and some inferences for further research will be offered. Keywords: sustainable development, innovation, knowledge, regional development, development models, new regional development approach, sustainability. 1.INTRODUCTION Prior development models which used to focus on physical infrastructure and capital endowment have been replaced with internal models emphasizing the accumulation of intellectual capital and intangible assets. Key source of competitive advantage is defined as the capacities of regions to support learning and innovation processes. To achieve and sustain the competitive development on regional level, such models and instruments are required that, they will consider the unique features and differences of regions, built on the 227 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo peculiarities of different regions, , not general but customized and bottom up participatory, have ability to constitute exploitable advantages. This study aims to offer critics of recent studies and provide some inferences to possible directions for further research by examining the studies, particularly the ones which reconsider the innovation, knowledge and regional development relation in framework of sustainability. In the study, firstly the conditions will be underlined by taking a look at the theoretical background which led the emergence of “the new regional development approach”. And then, in relation to evolving debates about sustainability and regional development, the essential concepts of development will be held within in regional development studies. In this context, new development models and the internal drivers of regional development should be revealed. And finally the reached findings will be examined in terms of common goals for sustainable development and some inferences for further research will be offered. 2. Theoretical Background of Development The interest to development subject has increased just after the II.World War. The first reason is the desire for international trade and capital flow revival. And the second reason is the efforts of countries, which acquired political independence newly, to acquire independence also from economic aspects. For these countries, national liberation is almost identified with economic development. Before exploring “new development theories”, it should be more proper to take a look at the former approaches. Traditional Development Economics Approach(1950 and 1960s), focusing on national development, states that countries follow a linear development path and underdevelopment is a transient phase. According to Rostow, each country should experience the same historical process inevitably. This approach seeks for the reasons of underdevelopment in internal structures of countries; like gaps in savings, investment or lack of market size. According to Structuralist Approach, the key factor of development is capital accumulation. The inadequacy of capital accumulation is a result of the lack of market size and other structural problems. To solve the market size problem, international trade should be seen as a preference. Singer, one of the pioneers of structuralist approach, states that international trade and foreign investments are not for the benefit of underdeveloped countries but they constitute obstacles to development. The structuralists, suggested following a planned import-substitution strategy to support the development efforts and to protect import-substitutive sectors. But the experiences showed that these implementations had increased the dependency of underdeveloped countries to imports. The importsubstitutive sectors which benefit from protection facilities had developed against to export sectors. The import-substitution policies, suggesting the protection of the country’s economy as a whole, bogged down in many parts of the world and largely abandoned in the early 1980s. 228 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Traditional development approach, which correlates development to internal factors couldn’t solve the underdevelopment problems. By the 1960s, other approaches which correlate development to external factors, rather than internal ones, took their place on development literature. Dependency theory is the most comprehensive between them. They connected the underdevelopment directly to the dependency relations with Western countries. The new developments and the dynamics of World Economy necessitated the development subject to be handled from different and new perspectives due to the failure of traditional old development approaches. Thus, New Development Approaches(NDA) have been proposed: Neo-Liberal Approach, Endogenous Growth, Human-Centered Development, Egalitarian Approach, Basic Needs Approach, Veblen-Ayres Theory and Sustainable Development Approach can be counted under NDA(Doğan,2010). Neo-liberal Development Approaches(early 1980s), claimed that for the problems of underdeveloped countries there is no need for a new economic approach aside the neoclassical economics. They take “market” as fundamental variable and see the interventions of governments as obstacles to development. Governments should reduce these interventions and make privatizations. As well as, they should implement the structural adjustment programs to keep pace with globalization. Unlike the former development literature, this approach offers common solutions for all the countries(Dolun,2006). This approach exclude all the phenomena placed outside the commodity economy and take human only by its economic dimension (Partant, 2002). By neo-liberal approaches, government interventions are replaced by new issues like: technological improvement, specialization, knowledge and scale economies. With neo-liberal approaches, dynamic optimization models have been replaced of traditional development models(Saxonhouse,1988). It’s seen that the implementation of policies based on these approaches by the early 1990s, increased the gap between developed and underdeveloped countries and the predictions of convergence theory didn’t happen. Endogenous Growth Approaches, brought a new perspective in terms of source of economic development. Differently from neo-liberal approaches, they don’t take the economic growth as a result of external drivers but a result of economic system’s internal drivers(Romer, 1994). Knowledge, human capital and technological progress are internalized, like labor and capital, by this approach. Endogenous growth theories put the technological issues to the center of the analysis and focus on the dimensions like learning by doing, external economies, and accumulation of human capital. They reject the convergence theory and embrace the divergence theory. The biggest lack of these approaches is that, they don’t include topics like societies’ institutional features and social differences. They depend on a lot of neoclassical assumptions, inappropriate for underdeveloped countries. Therefore, the implementation of endogenous growth approaches to development area remains restricted. Human-centered Development Approaches: They criticize traditional approaches as they transformed the concept of development into a commodity-based definition; devoid from human variables and differentiating from emancipatory content (Ingham, 1993). 229 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Development is associated with life and so must focus on living standards. Development is such a process that; beside economic growth blessings of this growth is distributed evenly, during growth rather than destroying environment it is renewed, human choices are increased and opportunities for participation of people in decisions that affect their lives are also increased. From this perspective development, neither can be reduced to technological problems nor restricted with economic growth (Kelleber, 1993). Egalitarian Development Approach, argued that ensuring the equitable distribution of income is of great importance as well as increase in income. Almost one quarter of world population lives in absolute poverty. Beside this, the richest %20 of world population gets the %80 of world revenue. Negative developments in terms of income distribution created by neo-liberal policies implemented in recent years, necessitated the development concept to be addressed in the context of equity. The understanding behind Basic Needs Approach this approach is that, ensuring directly the basic needs; such as health, education, nutrition, housing, lead to a reduction in absolute poverty more quickly than alternative strategies. Increasing the income and productivity of poor’s is linked to obtainment of their basic needs firstly. Putting basic needs approach into practice, which has brought a new perspective to development concept, is nearly impossible. The approach focuses on the social needs covering the poor majority, not on the individual needs. Sustainable Development represents transition to environmentally compatible growth from growth against to environment. Traditional development approaches assume that natural source supply and the transformation possibility of them to products during production process is infinite. So they neglect the long-term negative affects of production on natural environment. The commodification of nature in frame of capitalist production logic led nature destruction. Sustainable development aims to prevent consumption of sources faster than renewal rate of them. 3. Essential Concepts (Innovation, Knowledge, Competitiveness) and Sustainable Regional Development Sustainability, Regional Following the II.World War, after the development policies started to be implemented, it had been seen that economic and social activities were clustering around a natural center in every country. This increased the polarity between regions and led to big imbalances. Thus the economic and social cost of development had increased and it had been understood that the development plans should give an extra special importance to the regions of the country. Otherwise these issues would continue to create obstacles against nation’s development. After this, “development” and “region” concepts were inevitably thought together. But still the issue had been handled at national level and the dominant approaches were Traditional Development Approaches summarized above. In early policies and studies, development was used to be taken at the level of national economy policies. It was believed that, eliminating 230 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo the development differences between the regions of a country was the best solution for succeeding the national development. The way of ensuring the convergence of the lagging regions to advanced regions was seen as the same. Lagging regions should follow and imitate the advanced ones and so the differences between regions should be minimized. Thus governments started to provide financial incentives to the lagging regions for catching the advanced ones. By 1990’s, a big transition occurred in terms of development approaches. With increasing globalization of production and finance, the meaning of the term “region” also has started to change. Regions started to be seen as opened economic entities which exposure to the international competition directly. This has changed the attention focus from national-level to regional-level intervention if regions are to be able to shape their own development prospects in a climate of rapid technological change and increased capital mobility. A new approach has been adopted, focusing to increase competitiveness of all regions by taking privileges, needs and strong features of each region. Achieving the structural adaptation of regions to globalization became one of the fundamental problems of today’s policy makers. Also, taking competitiveness as a goal which should be reached by short term instruments is abandoned by time. The newest understanding in regional development area is, sustaining the competitiveness of regions in such a competitive world. This requires taking the subject in a dynamic perspective. As a result of increasing globalization of World, both consumers and producers are looking for differentiated products. This transformation requires abandoning traditional regional development policies, which used to take regions as if they were homogenous identities. Prior development models have been replaced with internal models emphasizing the accumulation of intellectual capital and intangible assets. Key source of competitive advantage is defined as the capacities of regions to support learning and innovation processes. To achieve and sustain the competitive development on regional level, such models and instruments are required that, they will consider the unique features and differences of regions, built on the peculiarities of different regions, not general but customized and bottom up participatory, have ability to constitute exploitable advantages. The new economic growth models are interested in dynamic factors like; human capital, innovation, knowledge and entrepreneurship. For achievement of regional sustainable development, innovation and innovation capacity are seen as essential factors. (Ionescu,2011) Innovation is the transformation of an idea into a marketable product or service, a new or improved manufacturing or distribution process. Innovation and knowledge are fundamental to the economic development, growth and future competitiveness of regions. Knowledge is embodied in people and innovation is recombining of existing knowledge into new processes. Today’s society is dominated by modern information flows and communication technologies. The concept of knowledge, at the heart of the regional debate during the nineties, was also influential in constructing some relevant elements of the political discourse at the national as well at the supra-national level. Public statements like the EU’s ‘Lisbon Strategy’ or the Territorial Agenda of the European Union (2007) reflect the idea that regional and 231 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo national prosperity depends more and more on the rate of knowledge embodied in economic and social systems(Segre, 2011; p.2). Ionescu(2011), aims to create a base of analysis for systems’ parameters’ evaluation , the territorial dimension of these systems and the role of the institutions inside the regional innovation, learning and development partnership. According to Ionescu(2011); the preceding studies on this subject failed to offer the territorial dimension of innovation, learning and development, the important role of institutions in defining and implementing the specific regional systems. The approaches to the issue can be classified into two; as analytical approach and theoretical scientific approach. Analytical approaches generate the empirical base of the regional innovation, learning and development policies. The scientific approach analyses and systematizes the most important ideas and argues of the researches in the regional innovation, learning and development regional systems, to realize a scientific base for a pertinent analysis. Ionescu(2011); bands two approaches together and goes through with a new model connected to continuous learning policies, “creative industries” and the regional development. From a dynamic and systemic perspective, human resources become crucial in setting up the region’s innovative capacity (Ho, 2004). Following various currents in the literature, Ferreira(2011) strives to take Regional Innovation System(RIS) analysis a little further by adopting an eclectic approach. Ferreira et al. built in an innovation function that links the ideas promoted by Muller(2009) with regard to the first contribution of Knowledge Intensive Business Services(KIBS) to regional innovation systems with the notions of entrepreneurship capital developed by Audretsch(2004) and Acs(2004) and with a helps transform knowledge spillovers into real economic opportunities is very important for RIS and, simultaneously, carries a social dimension that is essential when studying a systemic reality. Their results seem broadly robust and imply that the majority of factors considered contribute to the regional innovative performance as proxied by a variable that unites patenting and trade marking. From their results, they point out that the KIBS sector seems to be essential and as expected, human capital plays a central role in fostering innovation as does regional technological endowment. They state that data unavailability prevented them from computing the importance of R&D efforts and R&D personnel, thus their results showed only a weak but positive role for universities. Nevertheless, they expect to investigate this and other missing aspects. Janschitz(2010) adapted Neuro-Linguistic Programming(NLP), an approach to communication, personal development, and psychotherapy created in the 1970, to regional development in two ways. The concepts, like learning regions, creative milieus, network approaches, transdisciplinary case studies are not tackling question of regional identities and values. Therefore, Janschitz(2010) developed a concept on the basis of a common set of values and beliefs, which is directing the endogenous, self-organizing and self-sustaining development measures/actions to achieve value-led results. The introduction of two social 232 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo theory approaches, adapted from NLP, namely “the concept of logical levels” and “the concept of regional modeling” will result in a value-led and participatory regional development (Janschitz,2010) Regional modeling is the result of regional benchmarking and the process of transferring best-practice cases of successful regions (model region) at different logical levels to a modeling region. Regional modeling, using the value-led logics of sustainability consists of different modeling processes to cope with the social, economic, ecological, and institutional opportunities and challenges of a region. It is clear that this approach is neither a fast nor an easy option for regional development. It probably needs years of consequent work to achieve sustainable success and guarantee adaptation, and successful change in regions. But this is the best approach for applied scientists and regional development actors, who follow the paradigm of a respectful, human oriented, value based, transdisciplinary research, and who see regional development no longer as a discipline of “analyzing, constructing and optimizing a spatial order”, but include the involvement of concerned people in order to attain logical hierarchy based and value-led results as a response to global challenges. (Janschitz,2010). Characterizing innovation as a social, non-linear and interactive learning process raises the question of the role of socio-cultural structures in innovation processes. The socioinstitutional environment where innovations emerge plays an essential role in successful innovation processes. From a regional point of view, innovation is often understood as a locally embedded process that takes place within the regional innovation system.The locally embedded process is formed of heterogeneous groups of different kinds of actors including representatives of firms, universities, technology centers and development organizations. It is regionally crucial to increase the capacity of these institutions enhancing regional innovative capability (Harmaakorpi, 2003) Regional competitiveness leading to regional success and wellbeing can be measured in many ways. However, when assessing sustainable regional competitiveness one indicator rises above the others: productivity. As Krugman(1994) referring to competitiveness and economic growth puts it “productivity isn’t everything, but in the long run it is almost everything”. Porter(1998) comes to the same conclusion in his studies concerning the national level. He determines productivity and innovativeness to be the essential sources of competitiveness regardless of the assessed geographical entity. Harmaakorpi(2003), strongly suggests that using the regional level is reasonable in assessing economic success and questions related to economic development policy. Regional success is based on the region’s ability to create new paths based on its assets under the rules of the new techno-economic paradigm. The paths can be very different in nature and no patent regional recipes can be given. These features being abstract make it hard to measure them statistically in many cases. However, some resources needed that set the foundation for regional wellbeing can be embodied in statistical analysis. 233 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 4. Conclusions For the sustainability of regional development, it must be accepted by local-regional authorities and dynamics. The success of sustainable development implementations depends on collective supports of regional actors and dynamics. The latest studies in sustainable regional development area underline this point and take the subject in this perspective. Janschitz(2010) brings a very different and exciting perspective to the subject. The implementation of “the logics of sustainability” is possible for different regional development strands in research, like learning regions, creative milieus, and transdisciplinary case studies as well as best practice case oriented concepts. If NLP method can be very successful at personal development, why not be at regional development? REFERENCES Acs, Z., Audretsch, D., Braunerhjelm, P., Carlsson, B. (2004), The Missing Link: The Knowledge Filter, Entrepreneurship And Endogenous Growth. Centre for Economic Policy Research Discussion Papers, No:4783, London. Audretsch, D. and Keilbach, M. (2004) Entrepreneurship and regional growth: An Evolutionary interpretation, Journal of Evolutionary Economics, 14(5), 605-616. Doğan, A. and Öztürk, N. (2010), Yeni Kalkınma Kuramları, Bütçe Dünyası Dergisi, Sayı33, 2010/1 Dolun, L. and Atik, A.H.(2006), Kalkınma Teorileri ve Modern Kalkınma Bankacılığı Uygulamaları, Türkiye Kalkınma Bankası A.Ş., Ekonomik ve Sosyal Araştırmalar Müdürlüğü, Ankara Ferreira, V.H.S and Godinho, M.(2011), Building An Innovation Function With Patents and Trademarks: Evidence From Portuguese Regional Innovation Systems, Paper presented at the DRUID 2011, Denmark Harmaakorpi, V., Kauranen, I. and Haikonen, A.(2003), The Shift in the Techno-socioeconomic Paradigm and Regional Competitiveness, The 43rd Congress of European Regional Science Association(ERSA), Finland Ho, M. (2004), Differences between European Regional Innovation Systems in Terms of technological and Economic Characteristics. Eindhoven Centre for Innovation Studies,Working Paper 04.06. Ingham, B. (1993), The Meaning of Development: Interactions between “new” and “old” ideas, World Development, Volume: 21, Issue: 11, p.1803-1821 Ionescu, R.V. and Moga, L.M.(2011), International Journal Of Education And Information Technologies, Issue 3, Volume 5, p.310-318 234 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Janschitz, S. and Zimmermann, F.M. (2010), Regional modeling and the logics of sustainability – a social theory approach for regional development and change, Enviromental Economics, 1(1), p.134-142 Kelleber, A. (1993), The Need for Human Centered Development, American Journal of Economics and Sociology, Volume: 52, Number:1, January, p.49-50 Krugman P. (1994), Productivity Growth, The Age of Diminished Expectations, Cambridge, MA. The MIT Pres available at http://books.google.com.tr Muller, E. and Doloreux, D. (2009) What We Should Know About Knowledge-Intensive Business Services, Technology in Society 31(1), 64-72. Partant, F. (2002), Kalkınmanın Sonu Bir Alternatif mi Doğuyor? (Translated by F. Başkaya),Maki Basın Yayın, Ankara Porter, M. E. (1998) Clusters and the new economics of competition. Harvard Business Review 76(6), 77–90. Saxonhouse G.R. and Saxonhouse A.W. (1988), An Inquiry into the Philosophic Roots of Concepts of Economic Order, Journal of Institutional and Theoretical Economics, Volume:144, Number:2, p.344-356. Segre, G. and Salone, C.(2011), Culture And Creativity In The Territorial Local Systems. Tales in Search for a Theoretical Scheme, Dipartimento di Economia “S. Cognetti de Martiis”, Working Paper New Series, Working Paper No: 1/2012 Storper, M. (1992) The limits to globalization: Technology districts and international trade, Economic Geography 68, 60-93. Tüylüoğlu, Ş. and Çeştepe, H. (2008), “Kalkınma Teorilerinin Temelleri ve Gelişimi” in E.D. Sami Taban and Muhsin Kar (eds), Kalkınma Ekonomisi: Seçme Konular, 2nd Edition, Ekin Yayınevi, p. 35-87. 235 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Business Intelligence Systems in BiH Ozlen Kursad, Peskic Belma,Dedovic Aida, International Burch University, Sarajevo, Bosnia and Herzegovina E –mails: [email protected] Abstract Organizations today are in a great need in using some tools to sustain their existence. BI systems are used to facilitate all the important organizational processes and changes through the organizations in order to achieve their overall goals. Purpose: This paper illustrates the usage of BI systems within a vast variety of organizations in Bosnia and Herzegovina. The special attention was paid on measuring the role of BI analytics and tools which represent key components of BI system. Methodology: The review of literature from 2005 till today served as a basis for developing the survey. The survey was conducted and the results were descriptively analysed. Findings: Results show that BI systems are not well-known among employers and employees, so their usage is on the low level within companies in B&H. Keywords: BI system, BI analytics and tools, B&H 1.INTRODUCTION In today’s business worlds with planning, organizing, and processing activities and full of information, there has been a need for emerging systems which permit legally gathered and publically available data for extraction and analysis into ‘business intelligence analytics’, in order to provide support for management in better decision-making, the process which aims towards moving from status-quo, improving business processes, and cost and time saving. These systems are called Business Intelligence (BI) systems, and they are developed with an aim to stop illegal reporting activities within the economy. The BI systems can be implemented within any company, which is eager to use 100% of the all data available in the market, but needs to be extracted and analyzed for talented and eager decision makers to use and it and therefore achieve benefits. The goal of this paper is to present the usage of BI systems and its key components by emphasizing on the companies and organizations in Bosnia and Herzegovina (B&H), where 236 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo there are restricted resources, high environmental uncertainty, decomposition of the value chain, the customers who are hard to retain, and aggressive international competitors. Furthermore, this paper will illustrate in which degree companies manage knowledge through the usage and implementation of BI tools. 1.1.Literature Review Stated simply, the main tasks of a BI system include “intelligent exploration, integration, aggregation and multidimensional analysis of data originating from various information resources”. Implicit in this definition, data is treated as a highly valuable corporate resource, and transformed from quantity to quality. As a result, massive data from many different sources of a large enterprise can be integrated into a coherent body to provide ‘360 degrees’ view of its business (Yeoh and Koronios, 2010). Hence, meaningful information can be delivered at the right time, at the right location, and in the right form to assist individuals, departments, divisions or even larger units to facilitate improved decision making (Yeoh and Koronios, 2010). BI model is connected with database and all other external data gathered from different sources, in order to provide historical, current, and future views of business operations. The BI system is a cycling activity (Figure 1) including planning and managing, collection and division of the tasks, data processing and making business intelligence analytics, and therefore the distribution of the final information. Figure 1 BI cycle The managerial view of business intelligence (BI) is about the presentation of the right information to the right people at the right time to facilitate their decision making capabilities and to ultimately improve enterprise performance. The technical view of BI usually centers on the process of, or applications and technologies for, gathering, storing, analyzing and providing access to data to improve business decisions (Bose, 2009). These enable the organizations to integrate databases in data warehouses, which represent the core of a welldeveloped BI system. 237 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Typical BI technologies include business rule modeling, data profiling, data warehousing, online analytical processing, and data mining (DM). The central theme of BI is to fully utilize massive data to help organizations gain competitive advantages (Wang & Wang, 2008). On the other hand, linking it with knowledge management (KM) which represents a set of practices of the creation, development, and application of knowledge to enhance organizational performance (Wang & Wang, 2008), BI and KM improve information usage within the organization. KM and BI, while differing, need to be considered together as necessarily integrated and mutually critical components in the management of intellectual capital (Herschel & Jones, 2005). But BI relies on traditional tools of well-organized data while KM importance lies in its five (The Concours group, 2007) categories: management, culture, structure positions and responsibilities, IT, and metrics. Both of them should be integrated to promote organizational learning and effective decision making. Competitive pressures have dramatically changed the business landscape, forcing organizations to rethink their decision making and operation styles (CSC, 2008). Today, in the same time it is hard to have and sustain a competitive advantage, keep your shareholders aligned with your goals, find a new ways to perform the company business, and have a strong financial performance. The only option for organizations is to do more with a less, and to manage that by implementing BI systems, to enhance decision-making capabilities and shareholders’ value. Underlying most management decisions are assumed relationships and patterns such as: large customers are more profitable than small customers; “deluxe” products are more profitable than “standard” offerings; training will improve quality or safety; etc. Today, it is assumed that employee learning and growth improve internal process efficiency and effectiveness and therefore customer satisfaction leading to better shareholder returns. DM and statistical analysis techniques are the vehicles for understanding these “cause and effect” relationships (CSC, 2008). The usage of tools such as Balanced Scorecard, the strategic performance management tool, and technologies such as DM and statistical analysis help managers to develop frameworks from simple analyses to complex internal processes, e.g. from analyses of customer behavior to product development, maintenance, quality, and etc. Today, Business analytics is a simple idea with complex ramifications to leverage the collected wealth of data to create new powerful ways to perform and compete. Business analytics is the new frontier of management science and practice (The Concours group, 2007). BI analytics are used mostly for knowledge discovery, leveraging information and business data, driving business decisions, improving performance and for innovation. The organizations will excel it where they want to compete and have full strength. The quality of organizational innovative services and company products don’t matter. Instead, the capability of an adequate planning structure in place to achieve full performance is important. By allowing enterprises to allocate their most precious (and finite) resources (money and people) in response to changing conditions and objectives, today’s enterprise planning solutions facilitate a dynamic planning process that both promotes best business 238 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo practices and generates new ones. These solutions provide enterprise planning tools for the organizations to maximize their resources and manage their business strategies (ORACLE, 2008). All these demonstrate that without planning tools management would not be able to predict future organizational performance changes. Through the use of planning tools, managerial and organizational decisions can be performed better on every level by focusing on analysis of information in order to capitalize on business opportunities, optimize resources, and link goals with operational plans. Nowadays, with available technologic capability, corporations can address many of their most complex business problems and competitiveness (The Concours group, 2007). Competing on analytics entails analytics through the organization and makes analytics and fact-based decisions key elements of corporate business strategy. Analytics has to be translated into day-to-day action, and putting analytics into meaningful action requires both vision and execution (Davenport, 2007). The technology is in a huge progress and competitors are always exploring the new ways to analytically compete and gain greater business capability to enhance organizational performance, and become more successful in financial and technological terms. The executives and employees are willing to adapt changes and start analytics as quickly as possible. They can realize the payoffs, as analytical competitors, and then they become leaders in their industries in any possible term. Many corporations compete on the basis of their ability to initiate, expand, and maintain relationships with customers. Indeed, customer relationship management is a high potential domain for business analytics, especially the techniques of predictive modeling (The Concours group, 2007). The aim of data analysis is to know more about company’s customers, in order to best serve them. The organizations are measuring and managing customer relationship through valuation, ‘targeting’, retention or customization. All these improve the optimization of customer relationship. Most companies today have sufficient amounts of data, but lack of their integration and quality. Without qualified data, the needed analytical analysis cannot be created (The Concours group, 2007). The companies must have high quality technologies to support BI analytics through which data can be manipulated, because business takes an action based on its analyses. The nature of the top benefits and challenges make it clear that today’s technology purchasers demand comprehensive and integrated BI and performance management solutions to be able to overcome challenges related to data integration from multiple sources and data quality (AS, 2007). 2. Research Methodology As a result of literature review, the identified variables are formed as follows: (1) BIA (Business Intelligence Analytics), (2) Management Planning Tools, (3) Organisational competitiveness, (4) Technology, (5) CRM (Customer Relationship Management, and (6) 239 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Competitor’s Analytics. Each group includes four statements. To measure the identified statements, a 5-point Likert scale survey was improved and conducted to be able to identify whether organizations in Bosnia and Herzegovina use BI systems, and if so do they manage by using those tools to reach their maximum. 2.1.The Sample Space The participants were kindly asked to fill the demographics information part and to answer the questions in the survey to be able to observe the real situation in their company. The survey was conducted in person, particularly with each person, and online. On average it took 10 minutes per person to read, think, and give the proper answer. The importance of this survey lies in the results that will illustrate the real image of companies in B&H, which are technology-oriented in their industries with emphasis on innovation, and that the studies related to this topic were not conducted before in B&H. 2.2.Demographics The survey was completed by 165 respondents. The respondents are from 73 different private, public and governmental organizations. One third of the respondents were females (Table 1). Table 1 Gender of the respondents The mean age of the respondents is 40.15, which means there is an experienced sample (Table 2). Table 2 Age The positions of the respondents are varying (Table 3). It may be important to note that the majority of the respondents are managers (managers and academic administrators). Academic personnel and officers follow them by 18,8% and 17,6%. 240 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 3 Respondent positions The survey was conducted in various types of organizations. Table the sample is represented by the respondents from Limited Companies (Ltd.) (46.7%) (77 respondents), followed by Academic Institutions (27.3%), where 45 persons were questioned. Governmental organisations are represented by 23 respondents (17.6%). Furthermore, from banking and finance there were 12 respondents (7.3%). Table 4 Type of Organisations 2.3.Descriptive Statistics The results about BIA section provide a fair support for the statements (Table 5). 241 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 5 BIA agreement level of respondents According to Table 6, the managements of organizations are using very little tools to facilitate their planning, and there is a lack of management support on analytical functions. Table 6 Management Planning Tools agreement level of respondents The respondents slightly agreed about their organizations being competitive (Table 7). 242 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 7 Organisational Competitiveness agreement level of respondents The companies are observed to be using fairly good technologies (Table 8). Table 8 Technology agreement level of respondents The organizations are giving slight importance to the relationships (Table 9). Especially, they have very fair capabilities to detect consumer behavior. Table 9 CRM agreement level of respondents According to Table 10, the respondents are neutral on the statement that their competitors are using some BI tools, but they don’t consider that their competitors’ analytical capabilities 243 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo were in a challenging level. Therefore, they do not think that their company’s performance can be influenced by the competitors’ technologies. Table 10 Competitor Analytics agreement level of respondents In table 11, it can be seen that the respondents slightly agreed that their competitors jump ahead with analytical capabilities. Table 11 All sections agreement level of respondents 3.Discussion The studies and findings show that B&H companies do not use business analytics for knowledge discovery. Furthermore, their management does not realize the importance of BI analytics which are used to drive business decisions, to improve organizational performance and to create innovative structures. It is not sure if organizations use management planning tools to predict future changes, and to make better decisions on every level. Furthermore, the executive of analytical function in management position is not the one that is the closest to business processes, and competitive optimization according to the results of the survey. The companies do not choose to compete on the basis of organizational competitiveness, even if it represents a way to keep organizations viable and successful. The certainty lies in that the management of company and the shareholders are aligned with company’s goals. Most companies use sufficiently integrated technology with the aim to measure business performance, but they do not have the technologies in place to support business intelligence 244 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo analytics in the area of business management. The improvement in company performances cannot be seen in terms of technology, and in the same manner they do not use qualified data to be manipulated through existing technologies. The Customer Relationship Management of the companies is able to initiate, expand, and maintain relationship with their customers. Some of the companies, even in a small portion, manage customer relationship through the “targeting” that may lead them to significant revenue growth, and others are using “valuation” to manage the asset value of their customer relationship. Throughout this survey, it is revealed that many organizations do not use early warning systems to detect changes in customer’s behavior that indicates service or retention issue, even if this could help them to try to retain their customers. The conclusion led to discovery of the effects that the choices of competitor's analytical tools on the company performance in the market may have, and in that way may give them powerful means to be successful in financial terms. The results indicate that respondents do not have qualified information to estimate whether their competitors use analytics to evaluate their efforts in terms of improvement of business objectives. 4.CONCLUSION The final conclusion is that there is a growth in BI market requiring from organizations in B&H to be furnished with BI systems that will give their management support in better decision-making aiming towards improvement and innovation, and in the same time enabling them allocation of resources, better composition of value chain, lower degree of environmental uncertainty, and most of all fair competition with international companies. Regarding the directions for future studies, it can be underlined that any kind of study is welcomed in this field. There is no enough information regarding it and very few studies to have the BI picture in B&H. REFERENCES AS. (2007). Implementation of Business Intelligence and Performance Management Tools and Solutions. SAS Bose, R. (2009). Advanced analytics: opportunities and challenges, Industrial Management and Data Systems. Emerald Group Publishing Limited CSC. (2008). Retrieved November http://assets1.csc.com/management_consulting 245 21, 2011 from www.csc.com: 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Davenport, T. (2007). Competing on analytics, The new science of winning. Conference Report, Harvard Business School Publishing Herschel, R., & Jones, N., (2005). Knowledge management and business intelligence: importance of integration, Journal of knowledge management ORACLE. (2008). Gaining Competitive Advantage through Enterprise Planning Retrieved November 21, 2011 from www.oracle.com The Concours group. (2007). Business Analytics: Six questions to ask about information and competition. Boardroom imperative Wang, H., & Wang, S. (2008). A knowledge management approach to data mining process for business intelligence. Industrial Management and Data Systems Yeoh, W., & Koronios, A. (2010). Critical success factors for Business Intelligence Systems. Journal of Computer Information Systems Km Applications In Bosnian Managerial Practices Ozlen Kursad, Mahmutović Zehra, Mekić Ensar, Herić Emina International Burch University, Sarajevo, Bosnia and Herzegovina E –mails: [email protected] Abstract Knowledge Management has emerged globally to facilitate sustainability of the organizations as a result of competitive environment. Organizational learning not only asserts and promotes organizational outcome and improved performance, but also plays a significant role in achieving innovation and overall satisfaction through internalization; staff engagement, staff motivation and empowerment, leadership and configuration. This paper focuses primarily on its application within Bosnian managerial practices. The main purpose of this paper is to investigate the presence of Knowledge Management within 246 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Bosnian managerial practices, its intensity, influences on organizational strategy, and benefits as well as outcomes coming from it. As a result of literature review, a 7-point Likert scale survey was developed and the survey was distributed to the companies by emailing, otherwise companies were visited directly. The companies vary from private to public, in different areas of business performance. The respondents have different positions through bottom to the top management. The data gathered were examined descriptively and the results are discussed accordingly. Keywords: knowledge management, strategy, decision making, motivation, benefits 1.INTRODUCTION Over the years, knowledge management research, its implications and benefits have achieved great popularity. So far, in the twenty- first century knowledge is widely recognized as the most important single factor in creating and sustaining more effective organizational performance (Li Hua, 2010). What is evident in this approach is that the effective creation of knowledge depends upon knowledge transfer, knowledge sharing and organizational learning. Many organizations nowadays are approaching knowledge as a primary source of their success, employee engagement and satisfaction. On the other hand, there are many of others which are refusing to import knowledge based plans into their overall strategy, and in that way are becoming reluctant to change. Modern organizations make knowledge management (KM) an explicit part of their strategy in order to utilize the knowledge and experiences of individuals within the organization. The underlying assumption for KM in an enterprise context is that the enterprise’s productive function consists of work to transform organizational knowledge into outcomes in order to obtain organizational benefits (Burstein and Linger et. al 2003). From this perspective, KM is a part of organizational value chain and presumed to have a positive impact on the organization. This paper will examine knowledge management application in local community of Bosnian managers. Since Bosnia and Herzegovina is relatively small country with a struggling economy and in many political disputes over years already, we are willing to see how Bosnian white and blue collar employees perceive knowledge management, whether they apply it in their strategy, how open they are to implement this approach in order to improve the overall quality and efficiency of their businesses. 247 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.1.Literature Review A review of the knowledge management literature was conducted using standard electronic databases. The literature review has been focused on 15 articles which are considered to be representatives of the most relevant literature for the study (Table 1). However, besides those articles, there was instant usage of KM book (Handžić & Zhou, 2003). Table 1 Summary of relevant articles Furthermore, a number of relevant case and theoretical studies from Europe, America and Asia are documented. Frize et. al (2005) describe a KM framework for ethical decision making support. Their article is based on creating value in health-care organizations through KM applications. In their article, authors state that “While relatively little attention has been paid to the use of knowledge management for ethical decision support, a few comparable 248 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo decision tools have been under development for the NICU environment”. Mills and Smith (2010) approached KM from more organizational perspective. They said that “For many organizations achieving improved performance is not only dependent on the successful deployment of tangible assets and natural resources but also on the effective management of knowledge. As such, investments in knowledge management continue to increase dramatically from year to year”. Rouse (2002) Conley and Zheng (2009) as well as Coakes et al (2009) more specifically approached KM implications in terms of decision making, organizational success and improvement. 2.Research methodology 2.1.Variables Identified research variables as a result of literature review are shown in Table 2. The survey questions have been developed according to the variables. Table 2 List of variables 1. Knowledge enablers refer to the organization environment and communication technology within the organization. 2. Technology facilitates KM processes through the organisation. 3. Motivation. Each organization within its overall strategy considers one part related to motivating its employees to obtain best work results. In relation to that certain incentives, rewards or benefits can be provided in order to make difference between peak and weak performers. Knowledge management does not fall anywhere behind requiring certain motivation maintenance in order to stay present in the company. Related to that our interest was to determine if organization is applying knowledge management in its strategy, how much of interest is showing, or more precisely what efforts are allocated to maintain it through high motivation of employees, and stuff. 4. KM Assets. Every enterprise should first of all realize how important it is to "know what they know" and be able to make maximum use of the knowledge. They need to know what their KM assets are, and how to manage and make use of these assets to get maximum return. 249 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Most traditional company policies and controls focus on the tangible assets of the company and leave unmanaged their important knowledge assets. But the fact is that KM assets in business environments are quite more important than tangible assets including financial assets and etc., because they represent a useful mechanism for gaining the competitive advantage. 5. KM Adoption. To succeed in organisational KM strategy and to meet the business objectives of the implementation, it is imperative to ensure adoption of the system within the user base. The focus of the implementation should be on increasing and maintaining the usage of the system in terms of number of users participating, increasing the number of transactions on the system and improving the quality of the transactions. There are a lot of challenges faced through the adoption of KM, so the current research considered the variable regarding the adoption of KM. Benefits: There can be populated a long list of benefits which KM and its adoption within the organization provide. In this study, benefits from KM have been categorized as personal benefits and organizational benefits. 6. Personal Benefits. When all the people in an organization understand what they already know, what they need to know and what they don't yet know about something for their tasks, then people can collaborate better to reach their goals. Individuals will get more accomplished because of the knowledge shared within a group, and groups can collaborate better because they have a common goal and a clear starting point. The benefits of knowledge management can take a company struggling with the information processing cycle and productivity and therefore make it a much more efficient and success-oriented workplace. 7. Organisational Benefits. Benefits on the organizational level include overall inclined productivity and output, better innovation and implementation of new ideas and better customer service. 2.2.Sample Space The survey was conducted on several private and public organizations in different industries per see. Banks are not put into the basket, since they are the branches of the banks from abroad. Mainly high rank employees in organizational chart such as supervisors, presidents of board committee, auditors and CEOs were targeted. On the other hand, the other level employees were also surveyed. The surveys were distributed by e-mailing several companies and asking whether they found the survey appropriate to fill out. A response rate of 76% (152/200) was achieved from distributed surveys. One experienced difficulty is that the awareness of KM in general. Hence brief explanations about KM, its pros and cons are given to the respondents. Another challenge was that lack of 250 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo trust towards this kind of surveys which require giving certain internal information about company (even though that they are not from financial nature). Furthermore, the survey was distributed both on English and Bosnian language respectively. Findings 2.3.Demographics Demographics part includes respondent’s gender, their positions within the department, and their education levels. Respondents were half from males and half from females (Figure 1). Figure 1 Gender of the Respondents The education levels of the respondents are found out to be extremely high. There are only three high school graduates. Almost one third has master degrees and twelve have PHD degrees. Table 3 Education Levels of the Respondents The positions of the respondents were grouped according to their similar characteristics. While grouping them, ILO standards have been considered (Budlender, 2003). Nearly half of the respondents have managerial roles within the organisations. There are 47 lecturers who are working in two private international universities in BiH. 251 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 4 Positions of the Respondents The surveyed respondents are asked to state the current KM implementation phase in their organisations. They could choose more than one option among the given alternatives. According to the results, 30 organisations are detected to have no KM strategy. 58 organisations have developed KM strategies but they did not or couldn’t start the strategies. On the other hand, almost one third (49) of the respondents stated that their organisations have started to implement their KM strategies. 32 of them commented that knowledge share can be successfully employed in their departments within the organisations. Additionally, 27 of them believe that KM practices have become a part of their organization’s corporate culture. Furthermore, 35 respondents think that the organisational internal environment is suitable for KM to emerge. However, 24 of them don’t think that it is not valid for their external environment. 252 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 2 KM Implementation Phases of the Surveyed Companies According to Table 5, it can be identified that the environment for knowledge sharing is slightly suitable. Therefore, there is a very little amount of knowledge share. Table 5 KM Enablers 253 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo As observed from Table 6, the companies are investing slightly on technology. So, the organisations have weak technologies to support KM activities through the organisation. Table 6 Technology Motivational issues seem to be extremely weak through the organizations to implement KM (Table 7). Table 7 Motivation When the assets for KM is considered, the organizations are identified that they do not give importance to KM assets (people, organizational capital, customer relationship, etc.) and therefore they don’t have satisfactory level of KM embodied with the organization (Table 8). 254 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 8 KM Assets As observed from Table 9, the organizations have slightly adopted KM processes. Table 9 KM Adoption The respondents slightly feel that they get benefit from KM applications. On the other hand, they seem to adopt and as a result of this adoption they seem happy with the benefits (Table 10). 255 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 10 Personal Benefits The respondents are less optimistic about organizational benefits compared to personal benefits. But they are still slightly agreed that KM applications are beneficial for the organizations (Table 11). Table 11 Organizational Benefits 3.Discussion The overall variables are shown in Table 12. The results suggested a slight agreement in general. It can be understood from the results that KM issue in BiH is in its early phases. Therefore, it needs more attention to develop KM implementation strategies. First of all, a knowledge enabling environment within and outside the organisations should be developed. 256 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Technology tools to facilitate KM processes can be used more. On the other hand, the motivation to implement KM is very weak. So it needs more attention. Otherwise it may be difficult to adopt KM solutions. Furthermore, the results implied that the organisations should enrich their knowledge assets. Finally, if all the conditions are satisfied, it is clear that both the organisations and the individuals will increase their benefits. Table 12 Overall Variables 4.CONCLUSION In practice, the knowledge management function has been improved by the internet and information technology within and outside the organization (Barney, 1991; Davenport and Prusak, 1998). Therefore, it has become essential to coordinate different information coming from different parts of the world and knowledge workers (Amar, 2002; Coakes et. al, 2009). The current study realized that in order to perform KM effectively, organizations have to learn how to manage KM as a function rather than as a technical skill. The first step in this process is to devise a management strategy for carrying out KM and if the strategy is wellunderstood so that everyone in the organization can seek guidance from it pertaining to the various aspects of management, such as the social and cultural. It is taken for granted here that a system incorporates both social and technical elements. In a nutshell, it can be understood that KM in Bosnia and Herzegovina is emerging yet. Future research may evaluate the value of each type of knowledge exchange and thus demonstrate the best composition of a successful knowledge management strategy for different organizations according to the social, cultural, economic and political composition and placement. 5.Directions for Future Research The interest of Knowledge management research is expected to substantially increase. In the current study, the concentration was on the Knowledge management application in BiH managerial practices. The results have provided useful information considering the awareness about the importance of KM in BH companies and to which extent Knowledge management is implied. This study points to several key areas that require further analysis. For example, 257 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo subsequent research might involve conducting a longitudinal study of organizational culture and knowledge transfer, providing a more empirical causal link between these two constructs. Along these same lines, a longitudinal case study might involve actual manipulation of organizational knowledge. Another potential research may attempt to find out the strategies to maximize knowledge management practices in BiH. Also there could be conducted researches which would more deeply explain the connection between Knowledge management practices with the other organizational key parts. REFERENCES Barbosa, J. G. P., Gonçalves, A. A., Simonetti, V. and Leitão, A. R. (2009). A Proposed Architecture for Implementing a Knowledge Management System in the Brazilian National Cancer Institute. BAR, Curitiba, 6(3), art. 5, p. 247-262 Budlender, D. (2003). Improving occupational classifications as tools for describing labour markets: A summary of recent national experiences. Retrieved October 23, 2011, from www.ilo.org: http://www.ilo.org/integration/resources/papers/WCMS_081752/lang/en/index.htm Burstein, F. and Linger, H. (2003). Supporting post-Fordist work practices: A knowledge management framework for supporting knowledge work. Information Technology & People, 16(3), pp.289 – 305 Chen, S.C., Yang, C.C., Lin, W.T., Yeh, T.M., and Lin, Y.S. (2007). Construction of key model for knowledge management system using AHP-QFD for semiconductor industry in Taiwan. Journal of Manufacturing Technology Management, 18(5), pp.576 – 597 Coakes, E., Amar, A.D. and Granados, M. L. (2010). Knowledge management, strategy, and technology: a global snapshot. Journal of Enterprise Information Management, 23(3), pp.282 – 304 Conley, C. A. and Wei, Z. (2009). Factors critical to knowledge management success. Advances in Developing Human Resources, 11(3): 334-348. Corrao, S., Arcoraci, V., Arnone, S., Calvo, L., Scaglione, R., Di Bernardo, C., Lagalla, R., Caputi, A. P. and Licata, G. (2009). Evidence-Based Knowledge Management: an approach to effectively promote good health-care decision-making in the Information Era. Internal and Emergency Medicine, 4(2), 99-106, Driessen, S., Huijsen, W. O. and Grootveld, M. (2007). A framework for evaluating knowledge-mapping tools. Journal of Knowledge Management, 11(2), pp.109 – 117 Frize, M., Yang, L., Walker, R. C. and O’Connor, A. M. (2005). Conceptual Framework of Knowledge Management for Ethical Decision-Making Support in Neonatal Intensive Care. Information Technology in Biomedicine, 9 (2), pp. 205 - 215 258 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Gasson, S. and Shelfer, K. M. (2007). IT-based knowledge management to support organizational learning: Visa application screening at the INS. Information Technology & People, 20(4), pp.376 - 399 Handzic, M., & Zhou, A. Z. (2005). Knowledge Management: An Integrative Approach, Chandos Publishing, Oxford, UK. Meso, P., Troutt, M. D. and Rudnicka, J. (2002). A review of naturalistic decision making research with some implications for knowledge management. Journal of Knowledge Management, 6(1), pp.63 – 73 Mills, A.M. and Smith, T.A. (2011). Knowledge management and organizational performance: a decomposed view. Journal of Knowledge Management, 15(1), pp. 156-171. Rizzi, C., Ponte, D. and Bonifacio, M. (2009). A new institutional reading of knowledge management technology adoption. Journal of Knowledge Management, 13(4), pp.75 – 85 E-commerce in Bosnia &Herzegovina Ozlen Serife, Obralic Merdzana, Cickusic Emir, Ejupi Dzenis, Dzaferovic Emir International Burch University, Sarajevo, Bosnia and Herzegovina E –mails: [email protected], [email protected] Abstract With the rising of e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. Since e-commerce is still a relatively new phenomenon in B&H, our goal was to collect enough information and measure those patterns in order to understand how consumers connect with the new technology. This paper lays the foundation with brief introduction to definition of e-commerce, followed by history timeline of e-commerce evolution and some important trends and factors which are generally known to have influence on people’s attitude toward online shopping. This is then followed by their general perceptions and preferences of online shopping including product and payment option selection. Each of these e-commerce “generalities” is compared to the information achieved as a result of collected surveys whose respondents are from different regions of Bosnia & Herzegovina. Furthermore, it will also investigate the favorable as well as negative website characteristics 259 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo and sum up the positive elements into a description of an e-commerce website that would be suitable to the group being most present as an online buyer. Keywords: E-commerce, online shopping, E-business 1.INTRODUCTION A single physical marketplace used to be positioned in a geographical region has transformed into a borderless marketplace including national and international markets. Through empowering e-commerce, businesses can now reach people all around the world. Consequentially, all e-commerce businesses have become virtual multinational corporations. Electronic commerce or e-commerce can be defined as an extensive range of online business activities in order to provide products and services. E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network instead of physical exchanges or direct physical contact (Thomas, 1999). Though popular, this definition is not inclusive enough to describe contemporary developments in this new and radical business phenomenon. A more complete definition can be given as: “E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals” (Andam, 2003). 1.1.Literature review Bosnia and Herzegovina Bosnia and Herzegovina may be a synonymous with the Yugoslav wars that was destroyed in the Balkan region in the 1990s. The country is still struggling with the legacy of this, having a fractured infrastructure and a countryside that remains littered with mines in some regions. Bosnia and Herzegovina was before one of the six federal units of the Socialist Federal Republic of Yugoslavia, gained its independence during the Yugoslav wars of the 1990s. Bosnia and Herzegovina can be described as a federal democratic republic that is transforming its economy into a market-oriented system, and it is a potential candidate for the European Union and NATO membership. Additionally, Bosnia and Herzegovina has been a member of the Council of Europe since April 24, 2002 and a founding member of the Mediterranean Union despite its establishment on July 13, 2008 (Imamović, 2008) . 260 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 1.2.History of E-commerce The predecessor of Electronic Commerce (e-Commerce) was Electronic Data Interchange (EDI). EDI was first introduced in the 1960's and consisted of a set of rules enhancing large businesses to conduct a method of electronic transaction and to exchange useful information. In 1990, Tim Berners-Lee developed the first web browser, Worldwide Web, using a NeXT computer. The next fundamental step was the introduction of Mosaic web-browser was further named as Netscape in 1992. This was a huge step in the evolution of e-Commerce (Kaushik, 2010). In 1992, J.H. Snider and Terra Ziporyn published the book “Future Shop: How New Technologies Will Change the Way We Shop and What We Buy” which discuss the reasons of spending huge amount of money on consumer information. The book also identified why people believe this situation can and will change if they can only continue to build an information infrastructure which revolutionizes the economics of providing consumer information (Snider & Ziporyn, 1992). When Future Shop was written, online sales were represented less than .01% of retail sales and the World Wide Web hadn’t even been invented. A significant number of businesses all over the world have developed their web sites. In the dot com period, electronic commerce has included activities which are called "Web commerce" or the purchase of goods and services over the World Wide Web through secure connections with e-shopping carts and with electronic payment services such as credit card payment authorizations (Dunhill, 2008). Finally, Solorzano (2011) reported that US ecommerce and Online Retail sales projected to reach $197 billion, an increase of 12 percent over 2010. 1.3.Weaknesses of online shopping Waiting for the pages to load is one may be sometimes slower than standing in line on the phone or driving to the store. This happens due to poor web design of the page, bad hosting providers and other technical difficulties. It’s not often, but it’s something that prevents a lot of people from buying online. Another reason is insufficient, incomprehensible, or just plain wrong information for making a buying decision. And one of the main reasons is that people feel insecure and are not confident typing in their credit card number on a website, in fear somebody might steal it and commit some kind of forgery (Tognazzini, 2004). 1.4.E-commerce is taking off Despite the mentioned weaknesses, consumers through the world are increasingly changing crowded stores for one-click convenience, as online shopping becomes increasingly safe and popular alternative. According to a global survey by The Nielsen Company More than 85 percent of online population in the world has used the Internet to make a purchase and more 261 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo than a half of Internet users are regular online buyers, making online purchases at least once a month (Niesel, 2007). 1.5.Main reasons for utilizing online shopping According to Nielsen Online survey, being able to shop 24 hours a day was identified to be one of the main factors. The next factor is saving time. Also 65% said that they shop online in order to avoid the crowds and waiting in offline local stores. According to 59%, it saves gas for not having to use car to drive to local stores. 55% buy online because they are regularly searching for bargains and discounts which are often offered by online stores. 53% buy online because of lower prices for products. And 37% do so because ordered items are always in stock (Nielsen, 2008). 1.6.What do people buy online? Many internet users (65%) have paid to download or access some kind of online content from the internet including music, software, and apps as the most popular contents. For the methods of online content access, the majority of the internet users pay for subscription services (23%), versus downloading an individual file (16%), or accessing streaming content (8%) (Jansen, 2010). 1.7.The impact of E-commerce The marketplace has been transformed by Electronic commerce by changing the way of business such as developing new products and markets, replacing traditional in-between functions, creating new and much closer relationships between businesses and consumers, and transforming the organization of work. The consequences may be the requirement for more flexibility and adaptability, new channels of knowledge circulation and human interactivity in the workplace, and redefinition of worker functions and skills (Wyckoff & Colecchia, 1999). 1.8.Mobile trend involved in E-commerce (m-commerce) There are over 3 billion mobile phones worldwide meaning that over 40% of the world’s population, far more than those who use a computer or have access to the internet. In many developed countries, mobile phone penetration is above 90% and developing countries are catching up fast. Closer and more personalized relationships between businesses and consumers are possible via mobile phones. Existing business issues (such as inefficient couponing) can be resolved by effectively using mobile technology. These improvements that could be implemented using mobile devices for e-commerce show how much potential there 262 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo is, and that’s why m-commerce is one of the biggest rising trends in recent years, and it will continue to be so in years to come (GS1 Mobile, 2008). 2.Research Methodology Due to timeliness, low cost and convenience factors, survey-based research method was preferred in this study in order to collect enough information and measure the patterns in order to understand how consumers connect with the new technology. The survey questions were set to find out general information about participants; on the net, how important are the factors such as the photo or graphic of the item that was presented, the price, the explanation of the item and its features, which influence their decision to purchase items and etc. All questionnaire items used to measure these constructs were adapted from prior studies and had proven validity and reliability. The questionnaire consisted of a mixture of closed and open-ended questions. Seven open-ended questions were used to acquire basic demographic information (age, sex, position, education level) and additional textual comments on any aspects of interest. The survey was designed to allow anonymity so that the subjects could freely express their thoughts and feelings. Subjects for this study were people from different parts of Bosnia and Herzegovina. A total of 350 people participated in the current study. Surveys were reserved for 300 Bosnian people, done in Bosnian language, and 50 for other nationalities, done in English. It took between 10 and 15 minutes to answer all survey questions. Then, the participants’ responses were collected, encoded, entered into the computer file and analyzed using Microsoft Excel spreadsheet program. The results of the analyses performed are presented in the following section. 3. Results and findings Out of all people (350) who participated in this survey, 110 said they have bought online at least once. As opposed to the other 240 people who said they have never used websites to order products, or to sell them. Therefore 31% of people surveyed have bought online at least once (Figure 1). Figure 1 263 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Out of total 350 survey respondents, 195 were male. Out of those 195 male, there were 75 of them who said they bought online at least once. As opposed to 120 who said they have never used online sites in such manner. 38% of surveyed males bought online at least once (Figure 2). Figure 2 Out of all 350 respondents, 155 were females. Out of those 155 females, 34 of them said they have bought online at least once. Whereas the other 121 said they have never utilized online shopping (Figure 3). Figure 3 We also found what the items that are most often bought are. And we saw that they differ when it comes to males (Figure 4 and 5). Figure 4 and 5 264 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo As it can be seen above, the items that males usually tend to buy, in order of the biggest to the smallest quantity are books, software, clothing, travel (airline tickets, hotel reservations), computer hardware and then others were approximately evenly distributed. Whereas females tend to buy mainly clothing items online, with some responses of books and magazines, as well as travel (airline tickets and hotel reservations). Correlation between age and percent of people who buy online As we observed from the sample of respondents, there was really strong correlation between age of a person, and whether that person is likely to buy online or not (Figure 6). Figure 6 People in earlier years (19 – 23), were the biggest portion of those who said they bought online at least once. Correlation of this group age related to their likeliness to buy online is very strongly positive (0.937). Those who had 24 years or more are less likely to be online customers as shown by the survey. The negative correlation is as strong as -0.99253 (Figure 7). Figure 7 265 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Do people search for a specific item online, or they buy what they come across? We asked the respondents who bought online at least once, whether they were specifically searching for an item they intended to buy, or they came across it on some of the online stores or through other website ads. Out of total 110 people who said they bought online at least once, 34 of them said they have specifically searched for an item (31%), as opposed to the other 76 who have said they came across it and liked it, so they bought it (69%) (Figure 8). Figure 8 How important is the look of photo or graphic of the item that is being sold? We asked respondents to rate with 1 to 5 on how they feel about given factors that influence their decision to buy. Their ratings were then summed up and we’ve got the following results, from highest to lowest.Price, the photo or graphic of the item that was presented, the “ease” of finding the specific item, the explanation of the item and its features, the convenience of shopping online, and the lowest of these was the general quality of website (Figure 9). Figure 9 266 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo What do users like the most when it comes to online buying? It happens often that people can’t make their mind about whether they should buy a specific product or not. The following factors help people prevail into making the decision to buy. By summing up the 1-5 ratings of each option, we found that discounts were the highest on the list of the things that people like when it comes to online buying. Discounts were then followed by Money-Back Guarantee option; free delivery, customer reviews of the product offered, and the lowest one were different options of payment (Figure 10). Figure 10 People, who buy online often, usually use PayPal. Out of those who said they buy online, 75% of those who bought four times or more said they use PayPal as a service for paying the products they buy online, as opposed to users who bought less than 4 times online, out of which 21% uses PayPal as a payment service (Figure 11). Figure 11 267 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo What are the reasons for people who don’t buy online? Among the main reasons, as stated by respondents, were those of fear that someone might steal their credit card number? Followed by prices, complexity of returning items bought online, wanting to see things in person, and the lowest was finding the whole buying process complicated and hard to understand. Figure 12 Social networks do not affect customers purchasing decision. Even though social networks are widely used in Bosnia and Herzegovina, they do not affect customers purchasing decision. Those who have bought online at least once, 92% of those people said that social networks like Facebook never affect their purchasing decision, as opposed to 8% who said social networks influence their decision sometimes or always (Figure 13). Figure 13 268 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo When we talk about mobile e-commerce in Bosina and Herzegovina we got that 77% of all respondents said that they would never use mobile devices for shopping online. Main reasons, as stated by them, are expensive mobile internet service cost followed by security, small screen size and unavailability of products (Figure 14). Figure 14 4.CONCLUSION Aim of our research was to find out what people in Bosnia & Herzegovina are thinking about the e-commerce and what should be done in B&H to bring more customers to online shops. Needed technologies for online shops are available in Bosnia and such shops do exist, but customers are not used to shopping online. Our research helped us to find out what are the reasons that are keeping customers away from shopping online and what are some of the most important features that every online store should have in order to get as many online customers as possible. Mobile devices are the newest tools for doing business online but are not yet used as much in Bosnia and Herzegovina as in other, more developed countries, mainly because of high mobile internet service price. E-commerce is new way of doing business in B&H, but will soon become the standard as new generations, that are using internet more and are keen to shop online, are coming. Shops that offer different discounts, product images and descriptions, simpler but safer paying mechanism and variety of guarantees will get more customers, as they are requesting such features. Younger population is more likely to shop online as they can easily buy things with their favorite toy, computer, without the need for moving from “the warmth of home”, therefore the products that are sold online should be the ones that are demanded by younger customers, mainly students and younger workers. We were able to gather necessary information, which could be useful to local companies who plan to implement E-commerce as a part of their business in Bosnia & Herzegovina. 269 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo REFERENCES Allemann, A. (2007). R.H. Donnelley acquires business.com for $345m. Retrieved from http://domainnamewire.com/2007/07/26/rh-donnelley-acquires-businesscom-for-345m/ Andam, Z. (2003). An introduction to ecommerce. E Primer. Bausch, S. (2007). Convenience, not price, drives online holiday shopping. Retrieved from http://www.nielsen-online.com/pr/pr_071120.pdf Buscher, V. (2009). Urban information architecture from digital to smart cities. Proceedings of the Cud conference May 2009 (pp. 5-6). Colecchia, A., & Wyckoff, A. (1999). The economic and social impact of electronic commerce. Paris: OECD. Dunhill, A. (2008). Electronic commerce aka e-commerce history. Retrieved from http://ecommerce-journal.com/articles/electronic_commerce_aka_e_commerce_history Greenwood, T. (2010). Amazon.com to acquire Diapers.com and Soap.com. Retrieved from http://www.businesswire.com/news/home/20101108005786/en/Amazon.com-AcquireDiapers.com-Soap.com GS1 Mobile Com. (2008). Mobile commerce: opportunities and challenges. Retrieved from http://www.gs1.org/docs/mobile/GS1_Mobile_Com_Whitepaper.pdf Imamović, M., (2008). Historija Bosnjaka. Bošnjačka zajednica kulture Preporod, Matični odbor, Sarajevo. Jansen, J. (2010). 65% of internet users have paid for online content. Washington, D.C: Pew Research Center’s Internet & American Life Project. Kaushik, P. (2010). History of e-commerce. Retrieved from http://www.suite101.com/conte nt/history -of-e-commerce-a259972 Lacy, S. (2009). Amazon buys Zappos; the price is $928m., not $847m. Retrieved from http://techcrunch.com/2009/07/22/amazon-buys-zappos/ MSNBC, (2010). Groupon rejects $6 billion offer from Google. Retrieved from http://www.msnbc.msn.com/id/40499923/ns/business-us_business/t/groupon-rejects-billionoffer-google/ Snider , J.H., &Ziporyn, T. (2003). Future shop: how new technologies will change the way we shop and what we buy. St Martins Pr. Solorzano, R. (2011). Forecast of ecommerce sales in 2011 and beyond. Retrieved from http://www.fortune3.com/blog/2011/01/ecommerce-sales-2011/ 270 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The Nielsen Global, (2007). Trends in online shopping: a global Nielsen consumer report. Retrieved from http://de.nielsen.com/pubs/documents/GlobalOnlineShoppingReportFeb08.pdf Thomas, L. (1999). Measuring electronic business: definitions, underlying concepts, and measurement plans. Tognazzini, B. (2004). Top 10 reasons to not shop on line. Retrieved from http://www.asktog.com/columns/062top10ReasonsToNotShop.html [Press Release] eBay to acquire paypal. (2002). Retrieved from http://investor.ebay.com/relea sedetail.cfm?releaseid=84142 Appendix E-Commerce in BiH Survey Instructions for completing the questionnaire Please answer all questions For the questions with a numeric scale circle only one number for each scale Read the specific instructions under each section where applicable This survey is expected to be completed in 10 minutes. E-Commerce: Buying and selling of products and services via internet. It reduces cost and time and has potential to expand business into wider geographical locations. I. Demographics a. Name of your department/unit: b. Your position/role: c. Your education level: e. Gender: d. Time in Position: g. City/Canton f. Age: II. General Background of a Client. 1. a) b) 2. Have you ever purchased a product from a company via the Internet? Yes No If yes, was your purchase(s) for an item that you specifically were searching for, or was it an item that you came across while Internet shopping and decided to buy? a) N/A - Never purchased anything online 271 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo b) c) 3. d) e) f) g) h) i) 4. 5. 6. a) b) 7. a) b) c) d) 8. a) b) c) I was specifically looking for the item. I came across it and liked it, so I bought it. How many times have you made online purchases? Never Once 2-3 times 4-6 times 7-15 times More than 15 How do you pay for online purchases? a) Via credit card b) PayPal c) Mailed a check or money order via postal service d) Other (please state the method): ____________ What type of products have you purchased online? (Circle all that apply) Software Books or magazines Computer hardware Music, CDs, recordings Videos, DVDs Home Electronics Travel (airlines, car rentals, hotels) Clothing Tickets (concert, movies, etc.) Services (insurance, legal) Other items In general, do you like the idea of online, computerized shopping? Yes No If available in BiH would you prefer using mobile phones for shopping online? Never Sometimes Often Almost always Do social networks affect your purchasing decision? Never Sometimes Always III. On the net, how important are the following factors which influence your 272 Unimportan Very 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo decision to purchase items (not relating to the product, but to its presentation)? t Important a. The photo or graphic of the item that was presented. 1 2 3 4 5 b. The price. 1 2 3 4 5 c. The explanation of the item and its features. 1 2 3 4 5 d. The general quality of the website. 1 2 3 4 5 e. The convenience of shopping online. 1 2 3 4 5 f. The ‘ease’ of finding the specific item. 1 2 3 4 5 IV. Related to online and local shopping, how these statements best describe you? Not at all like me Just like me a. I like the help & friendliness I can get at local stores. 1 2 3 4 5 b. I think Internet shopping would avoid the hassle of local shopping. 1 2 3 4 5 c. I find the Internet ordering process is hard to understand & use. 1 2 3 4 5 d. I like it that no car is necessary when shopping on the Internet. 1 2 3 4 5 e. I think Internet shopping offers better selection than local stores. 1 2 3 4 5 f. I want to see things in person before I buy. 1 2 3 4 5 g. It would be a real hassle to return merchandise bought on-line. 1 2 3 4 5 h. I worry about my credit card number being stolen on the Internet. 1 2 3 4 5 Not at all V. Related to prices, how these statements best describe you? Just like me like me a. I would shop on the Internet (more) if the prices were lower. 1 2 3 4 5 b. I think the Internet offers lower prices than local stores. 1 2 3 4 5 c. Internet stores have more discounts than local stores. 1 2 3 4 5 d. I dislike the idea of shipping charges when buying on the Internet. 1 2 3 4 5 273 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Not at all VI. Related to shipping service, how these statements best describe you? Just like me like me a. I dislike the delivery problems & backorder of Internet buying. 1 2 3 4 5 b. I like having products delivered to me at home. 1 2 3 4 5 c. I don’t like having to wait for products to arrive in the mail. 1 2 3 4 5 VII. Do you agree that following statements are the problems when It comes to shopping online with mobile devices? Disagree Agree a. Small screen size. 1 2 3 4 5 b. Security of mobile websites. 1 2 3 4 5 c. Unavailability of products. 1 2 3 4 5 d. Expensive mobile internet service cost. 1 2 3 4 5 VIII. How important are the following features on the online stores? Unimportant Very Important a. Free shipping offers. 1 2 3 4 5 b. Discount coupons. 1 2 3 4 5 c. Money back guarantee. 1 2 3 4 5 d. Different payment options. 1 2 3 4 5 e. Customer reviews of products. 1 2 3 4 5 Part IX: Please add here any positive /negative comments regarding E-commerce implementation in BiH Thank you for participating in this study. 274 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The IPARD Programme in the context of European Union Rural development funds Dilek Memişoğlu1,Ayşe Durgun2, Sibel Yegül2 1Faculty of Economics and Administrative Sciences, Department of Public Administration Süleyman Demirel University, Turkey 2Faculty of Economics and Administrative Sciences, Department of Economics Süleyman Demirel University, Turkey E –mails: [email protected],[email protected],sibelyegü[email protected] Abstract One of the pre-accession funds which provided by the European Union is IPARD (Instrument for Pre-Accession Assistance-IPA). With this fund, it is aimed that include in some of the priorities for the adaptation of the agricultural sector and rural areas and contribute to the solution of problems. Thus, it is aimed people in rural areas attain sustainable business and living conditions their own region. In this context, it is given priority such as market efficiency, improving of quality and health standards, and creation of new employment opportunities in rural and rural areas in the supported activities. At this study primarily, it will be focused on the importance of rural development. Later, it will be given information about funds in order to promote rural development by the European Union. It will be especially focused on IPARD funds and the implementation of IPARD in Turkey will be discussed. Keywords: European Union, Rural Development, IPARD Programme, Turkey. 1. INTRODUCTION 275 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Looking at the geography of Turkey in general, the width of rural areas attracts attention. Therefore, it is possible to say that rural areas with a particular population have the potential of economic and human resources which will contribute to the strengthening of the country development. From this point, consider the potential and eliminate the deficiencies, make new investments and services in rural areas, are important for sustainable development. In fact, rural development today is considered not only in the terms of agricultural sector but also in the context of regional development. European Union also supports rural development through various funds in the region countries. These supports aimed the sustainable development of rural areas in their region by taking into consideration country needs, priorities and the local conditions in a manner consistent with urban areas. 2. Rural Development in Development Process The content of the term “development”, frequently used for underdeveloped countries, can not only be defined as the increase in per capita income but it also has to involve the development in all spheres of the economy as well as the reformation and modernization of the economic and socio-cultural structure of the society. Assuming a vital significance for the underdeveloped countries to be able to catch up with the developed ones, the term “development” is a process which may come out both in stable and unstable terms. Within this process, the key elements of the development can be listed as the increase in per capita income as well as the grow of the share of the industry and service sectors in national income and export through modification of the frequency and amount of the production factors. (Han and Kaya; 2008:2). The term “development”, having gained a significant importance particularly following the Second World War and often cited in the literature, has been discussed in various studies under several other headings like economic development, rural development, sustainable development, etc. Among those complementary themes, rural development shall be discussed in our study. The rural area is plainly defined as the areas of land that are not urbanized. In broader terms, it is the area of land where social and economic activities are largely dependent on the use of the natural resources; the economic, social and cultural development processes move slowly; the traditional values hold direct influence in daily life; face-to-face interaction preserves its priority, the impact of the technological advancements on daily routines and production takes longer to appear; the infrastructure services are insufficient and the population density is lower than the urban areas. (DPT, 2000:2) Rural areas remain behind the urban areas in terms of social or economic opportunities. The structural, social and cultural reforms executed to ameliorate the living conditions of such areas can be defined as the rural development. (Uzunpınar, 2008:11). In short, every activity conducted in order to promote the rural life may mean rural development. However; for the 276 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo rural development activities to accomplish, in the first instance a sense of such need to maintain a certain standard of living is to be raised among those who dwell in the rural areas and earn their keep from farming or similar other rural area occupations; and then the economic, social and cultural development of those communities are to be promoted in a democratic manner by ensuring them with moral and material support. (Çandar, 2009:82) Within this framework, the essence of the rural development is regarded as a political policy that intends to ensure an optimum balance among social, cultural and economic differences between the rural and urban; to improve the rural population on-site as well as to settle the immigration and recruitment issues on-site. (Gülçubuk, 2002:1). When viewed from this aspect, we may esteem that the rural development policies in Turkey hold the similar objectives. That is to say, the relevant objective is mentioned in national rural development statement as follows: “to make use of local and potential resources, to improve and to sustain the working and living conditions of the rural areas on-site in harmony with the urban areas in reliance on the protection of the natural and cultural assets.” (DPT, 2006:10). 3. Rural Development Policies in Turkey Countries differ in their levels of development due to their geopolitical positions as well as their proximity to or distance from the natural resources. Beside these basic variables, there are plenty other factors having impact on the development of the countries. The underdeveloped countries involve people who mostly engage in farming and dwell in rural areas and whose economic activities, living standards, education levels as well as health services fall behind compared to those in developed countries. In this respect, the development of the rural areas holds a vital significance for the developing countries. That a considerable amount of population dwell in the rural areas worldwide concerns not only underdeveloped countries but also developed countries since the problems that the people in rural areas encounter, the gap in level of income between the urban and rural, the unfair distribution of income, sustainable use of the natural resources as well as the protection of the environment are regarded as international issues. Abovementioned case lays stress on the strategic significance of rural development for both developed and underdeveloped countries. Consequently, alternative policies regarding the rural development have been brought up recently. Turkey has been adopting a set of scheduled development principles so as to conduct an effective and rational socio-economic development through its progress plans since 1963. The rural development policies were first brought up by Five Year Plans which sought for the solutions to the problems of the rural areas. Within the 1st Five Year Progress Plan (19631967), the development of the society was perceived as rural development and “model village” projects were put into practice. Within the 2nd Five Year Progress Plan (1968-1972), the issues of urbanization, modernization in agriculture and industrialization were discussed. The 3rd Five Year Progress Plan (1973-1977) marked the “Central Village” and “Agricultural 277 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo City” projects. Within the 4th Five Year Progress Plan (1979-1983), land reform was added to the agenda while the main objective was set as the industrialization. “Leader Farmer” and “GAP” projects were put into effect in the 5th Five Year Progress Plan. The final period of the 6th plan and the initial period of the 7th plan marked the Customs Union Agreement. Within the 8th Five Year Progress Plan, Rural Development Special Commission Report discussing the modern village and agriculture approach as well as the increase in the income and recruitment was issued. The 9th Progress Plan, issued for a period of seven years (20072013) considering The European Union Accession Period, marked The Action Plan for Rural Development in accordance with The National Rural Development Strategy. The plan encapsulates not only the agricultural and regional policies regarding rural development but also the education, health, social security, trade and industry, recruitment, population, culture, urbanization, energy, tourism as well as environment. (Işık and Baysal, 2011:166). As said above, various policies or projects regarding the rural development have been conducted in the scheduled period. However, these have failed to produce effective outcomes. The rural development has gained more importance and considerably more efforts have been put together with The European Union Accession Period. 4. Rural Development Policies of the European Union for the Candidate Countries and Turkey 4.1. Rural Development Policies of the European Union and the Rural Development Funds Agriculture and rural development is still one of the most complex, sensitive and critical issues in the enlargement conditions of European Union. Because agriculture has a significant size (share of the Gross Domestic Product (GDP), high number of the population active in agriculture) and has structural deficiencies (subsistence and semi-subsistence farming). In the enlargement process the European Commission plays a key role and it is closely associated in the accession process including negotiations. Commission experts in the field of agriculture and rural development provide assistance and guidance to candidate and potential candidate countries preparing for the Common Agricultural Policy and Rural Development (European Commission, 2012a). In the 1950s the European Union (EU) Common Agricultural Policy (CAP) came up with the candidate countries in the implementation of rural development policies. CAP includes all of the policies pursued for the development of agriculture in order to bring the same level between members of different structure and regulation of agricultural markets of member countries in the agricultural sector. Initially, this application contains only the agricultural policies over time, other issues concerning rural areas (tourism, handicrafts, etc.) expanded to cover. Through the Common Agricultural Policy various programs have been developed to be brought into line particularly promote rural development and agricultural policies of candidate countries with the EU. In accordance with the CAP, various programs have been 278 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo developed to be bring into line agricultural policies of candidate countries with the EU and to support the rural development of candidate countries. Special Accession Programme for Agriculture and Rural Development (SAPARD) is one the programme that covers the years 2000–2006 and seeks to promote rural development in candidate countries. Instrument for Pre-Accession Assistance for Rural Development (IPARD) programme is the other one that covers 2007–2013 and still being implemented (Işık and Baysal, 2011: 167). Special Accession Programme For Agriculture And Rural Development (SAPARD) is one of the special European Union (EU) programmes started in June 1998. It is aimed to manage problems in agriculture and rural development for enhancing competitiveness in reference to the EU market and implementation of EU regulations in candidate countries. SAPARD programme can be implemented until the candidate countries join to the EU (Perić, Odobaša, and Konjić, 2009: 774). The SAPARD programme aims at (Perić, Odobaša, and Konjić, 2009: 775): - Harmonization with EU legislature in agriculture - Preparation in common agricultural policy (CAP) - Investing in agricultural land - Improvement of soil quality - Afforestation of agricultural areas - Supporting the manufacturers of wood products, - Improving the quality of arable land and parcelling - Land-ownership records - Professional education and training - Agricultural and fishery products processing and marketing building up. It is mentioned that the users of the programme are the producers, not the state. “The agriculture market and structural aid authority has been structured to performing the SAPARD programme of the Agency. It is the Agency that fulfills the function of SAPARD implementation starting from instruments preparation and inviting applications, project awarding, funding and field control9. SAPARD funding is targeted and grant-in-aid” (Perić, Odobaša, and Konjić, 2009: 774). 4.2. Instrument for Pre-Accession Assistance (IPA) The European Union's rural development policy in the new period 2007–2013, consists of three axes. These are competitive, land management and rural development axes. Competition axis aims to support human resources (especially young farmers) and to increase physical capacity, agricultural products and production capacity. The axis of land 279 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo management purposes to ensure sustainable use of agricultural land and forest areas. And the rural development axis pursues goals such as improving the quality of life and economic diversity and rising and training is the acquisition of skills. (EC, 2008: 17). The EU introduces new conditions for financing agriculture and rural development both for the member states and candidate countries by the new budget period 2007-2013. According to this, a new programme called as Instrument for Pre-Accession Assistance (IPA), will replace the Polognie et Hungrie Assistance Pour la Restructuration Economique (PHARE), Instrument for Structural Policies for Pre-Accession (ISPA), Special Accession Programme For Agriculture And Rural Development (SPARD), Community Assistance for Reconstruction Development and Stabilisation (CARDS) programmes and the Turkey preaccession instrument (Perić, Odobaša, and Konjić, 2009: 776). IPA replaces all the preaccession instruments and unifies them into a single framework. It also supports all the candidate and potential candidate countries with a clear and easy pre-accession aim on all categories. IPA has five components and it provides targeted and effective assistance for each country according to its needs and evolution by these components (European Commission, 2010). The Instrument for Pre-Accession Assistance (IPA) is the financial instrument for the European Union (EU) pre-accession process for the period 2007-2013. The IPA is intended as a flexible instrument. So it provides assistance to beneficiary countries according to their progress and their needs through the Commission’s evaluations and strategy papers. The beneficiary countries are divided into two categories, depending on their status. One of them is candidate countries and these are under accession process. And the other one is potential candidate countries and these are under the stabilization and association process. Candidate countries are the Former Yugoslav Republic of Macedonia, Croatia and Turkey (Annex I to the Regulation). Potential candidate countries are defined as Albania, Bosnia and Herzegovina, Iceland, Montenegro, and Serbia including Kosovo (Annex II to the Regulation) (European Commission, 2012b). The IPA’s main aim is to support institution-building and the rule of law, human rights, including the fundamental freedoms, minority rights, gender equality and non-discrimination, both administrative and economic reforms, economic and social development, reconciliation and reconstruction, and regional and cross-border cooperation. To achieve targeted, effective and coherent action, the IPA is made up of five components (European Commission, 2012b). Each component has priorities defined according to the needs of the beneficiary countries (European Commission, 2012c): 1. Transition Assistance and Institution Building: It provides financing for institutionbuilding and associated investments. It supports measures to drive stabilization and the transition to a democratic society and market economy. This component is open to all candidates and potential candidates. 280 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2. Cross-Border Cooperation: It supports cross-border cooperation between candidates and potential candidates and with EU Member States. It may also fund participation in transnational cooperation programmes (under the Structural Funds) and Sea Basin programmes (under the European Neighbourhood and Partnership Instrument or ENPI). This component is open to all candidates and potential candidates. 3. Regional Development: It finances investments and associated technical assistance in areas such as transport, environment and economic cohesion. It is open to candidate countries only. 4. Human Resources Development: It aims to strengthen human capital through education and training and to help combat exclusion. It is open to candidate countries only. 5. Rural Development: It contributes to sustainable rural development. It provides assistance for the restructuring of agriculture and its adaptation to EU standards in the areas of environmental protection, public health, animal and plant health, animal welfare and occupational safety. It is open to candidate countries only. In this process candidate countries and potential candidates are separated from each other. Because candidate countries are prepared for full implementation of the Community acquis at the time of accession. On the other hand potential candidate countries shall benefit from support to progressively align themselves to the Community acquis. Beside this, potential candidates may utilize last three components under the framework of the first component. It can be said that the difference is especially in the implementation way of these measures. Because beneficiary countries must manage the Community funds in a decentralized way preparing for the implementation of the structural and agricultural funds in the context of the three components (European Commission, 2012b). It is not possible to talk about a competition environment for countries while using funds. The envelope has been allocated to beneficiaries according to the needs of each country. One of the main objectives of IPA is to strengthen the administrative capacity of all beneficiary countries. Hence beneficiaries will be able to receive support to increase the administrative capacity and establish the correct management structures necessary to take responsibility of the management of assistance under the transition assistance and institution building component. For candidate countries, this will then allow measures relating to regional, human resources and regional development to be undertaken through the relevant components (which are designed to prepare for structural funds and hence require such management structures). For potential candidates, such development will be essential preparation for candidate status (European Commission, 2010). IPA should ensure a higher level of coherence and co-ordination of EU Assistance and better preparation for Structural, Cohesion and Rural development Funds through progressive emulation of EU funds rules. The financial envelope allocated for the period 2007–2013 is 10.2 billion Euros (at 2004 prices) (Davis, 2007: 7). Potential beneficiaries of the IPA are the local self-government units, farmings and other natural or legal persons depending on priority measures (Perić, Odobaša, and Konjić, 2009: 776). 281 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo It is possible to say that IPA has different management and implementation conditions. The IPA is based on strategic multi-annual planning. It is formed in agreement with the broad political guidelines set out in the Commission's enlargement package, which now contains a Multi-annual Indicative Financial Framework (MIFF). The MIFF constitutes the reference framework of the multi-annual indicative planning documents which are composing the strategic planning. Multi-annual indicative planning documents are created for each beneficiary country and contain the main intervention areas envisaged for that country. Annual or multi-annual programmes depend on the component and are based on the indicative planning documents and adopted by the Commission. The annual or multi-annual programmes are implemented by centralized, decentralized or shared management methods (European Commission, 2012b). Assistance through IPA can take the following forms (European Commission, 2012c): • Investment, procurement, contracts or subsidies • Administrative cooperation, involving experts sent from Member States (e.g. twinning) • Action by the EU in the interest of the beneficiary country • Measures to support the implementation process and programme management • Budget support (granted exceptionally and subject to supervision) 4.3. Instrument for Pre-Accession Assistance for Rural Development (IPARD) IPARD differs from the other components of the IPA. According to this, IPARD has devolved the control of financial resources completely to the candidate countries. Thus, the points such as monitoring of national accreditation process and the accredited organization, transferring of the fund management to IPARD agency, which has been accredited by the Commission and controlling of the IPARD agency after application (ex-post) are stand out. (European Commission, 2007). As mentioned before, IPARD programme exposes an easier and simple structure than SAPARD. For example, SAPARD includes 15 measures, but IPARD contains 9 measures in 3 axes (Turhan and Akdağ, 2006). These axes include the following measures (Davis, J., 2007: 7-8): Priority Axis 1-Improving market efficiency and implementing Community standards • Investments in farms to restructure and upgrade to the EU standards; • Supporting setting up of Producer groups • Investments in processing and marketing of agriculture and fishery products to restructure and upgrade to the EU standards Priority Axis 2-Preparatory actions for implantation of the agri-environmental measures and Leader • Preparation to implement actions designed to improve the environment and the country side 282 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo • Preparation of local private-public partnerships to implement local development strategies Priority Axis 3-Development of rural economy • Improving and developing rural infrastructure; • Development and diversification of rural economic activities; • Improvement of training • Technical assistance The main purpose of the IPARD is to contribute to the implementation of the acquis related to the EU Common Agricultural Policy and to determine some priorities and to contribute to the solution of problems in the candidate countries. Accordingly it is aimed to give priority to market efficiency, quality and improving health standards and the creation of new employment opportunities in rural areas (Bakırcı, 2009: 59). IPARD entrusts the financial control of all funds to the candidate country and brings an improved decentralized implementation system. In this respect, it is possible to say that a different application and scheduling mechanism is exhibited by IPARD and IPARD differs from the other components of IPA. Accordingly, the candidate country primarily needs to prepare a Rural Development Plan that must be approved by the Commission. In addition, a Rural Development Agency must be built and must be accredited in the candidate countries for implementation (Yıldız and Akdağ, 2006: 35). 4.3.1. IPARD Programme of Turkey IPA made up of five components and as a candidate country Turkey can beneficiary from all the components of IPA and also IPARD. IPARD is the fifth component of the IPA and includes rural development supports. Following initiation of negotiations, Turkey has started to work to fulfill the prerequisites. In this respect, the Ministry of Agriculture and Rural Affairs Department of Strategy Development has prepared the IPARD Programme by negotiating with relevant departments of the European Commission. Prepared IPARD Programme has accepted by the European Commission Rural Development Committee by discussing (Ministry of Food, Agriculture and Livestock, 2008). IPARD plan focused on issues such as, the country's overall socio-economic characteristics and current status, a detailed analysis of the agricultural sector, the economic activities in rural areas, human resources and regional differences, the country's agricultural policies, implemented before the development plans, goals and strategies and national support. However the part that shows what areas, which sectors and to whom the EU funds will be transferred under which conditions is the most important part of the programme and called as measures or technical jobs. The selected measures for the first level of programme includes following (Support Institution of Agriculture and Rural Development, 2010: 167): 283 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo • Investments for restructuring of agricultural businesses and the delivery to the Community standards • Investments for to restructure processing and marketing of agricultural and fishery products and the delivery to the Community standards • Investments for diversification and the development of rural economic activities In this context, the amount of funds allocated to Turkey under the rural development component of the IPA has determined total 660.9 million Euros between the years of 20072012 (European Commission, 2011). The IPARD programme for Turkey is in line with the Multi-annual Indicative Planning Document (MIPD) between the years of 2007 - 2009 as well as the enlargement package and other strategic documents on the pre-accession process of Turkey. The main policy objectives are to contribute to the modernization of the agricultural sector (including processing) through targeted investments while at the same time encouraging the improvement of EU acquis related food safety, veterinary, phytosanitary, environmental or other standards as specified in the Enlargement Package and to contribute to the sustainable development of rural areas (Europa, 2007). There are 3 overall aims of IPARD programme in the country. First one is, modernization of the agricultural production and processing sectors through increasing efficiency and competitiveness and implementation of Community standards. Second one is capacitybuilding and preparatory actions for the implementation of agri-environmental measures and the LEADER method. And the last one is, development and diversification of the rural economy, increase of quality of life and attractiveness of the rural areas, counteracting rural out-migration (Europa, 2007). On the other hand there 3 axes of IPARD programme in Turkey. Axis 1 aims to improve market efficiency and to implement Community standards and it has 154.954.667 million Euros (73%) public aid for the periods 2007 – 2009. Under Axis 1, three measures will be implemented as the following (Europa, 2007): • Investment in agricultural holdings to restructure and to upgrade to Community standards (40% of the public aid), • Investment in processing and marketing of agricultural and fishery products to restructure and upgrade to Community standards (28% of the public aid), • Support for the setting up of producer groups (5% of the public aid). Axis 2 purposes to prepare actions for the implementation of agri-environmental measures and Links between Actions for the Development of Rural Economy (LEADER). The Programme includes an outline of preparatory actions planned for the implementation of agrienvironmental measures such as erosion control, water resource conservation, biodiversity as well as for the LEADER method (acquisition of skills, implementation of local development 284 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo strategies, running costs for approved Local Action Groups as well as co-operation projects between those groups). The measures will be developed in detail and submitted to the Rural Development Committee for adoption after a capacity-building process including institutionbuilding and training during the period 2010 – 2013 (Europa, 2007). Ultimately Axis 3 intends to provide development of the rural economy and contains 53.066.667 million Euros (25%) public aid during the period 2007-2009. Under Axis 3 the diversification and development of rural economic activities will be implemented. The main priorities of Axis 3 are to contribute to the development of the rural economy, diversify onfarm and off-farm activities, to support the formation of micro enterprises in order to create new jobs as well as to maintain the existing jobs in rural areas. And the supports through Axis 3 will be provided to (Europa, 2007): • Diversification and development of on-farm activities (bee keeping and honey production, medicinal and aromatic plants, ornamental plants production), • Local product and micro enterprise development, • Rural tourism, • Aquaculture. IPARD implementation which will be implemented through the IPARD programme consists of two phases. The first stage encompasses the years 2007-2009 and the second stage covers the years 2010-2013. Various measures are envisaged in the two stages and four sectors have been defined as priority for IPARD intervention as the following (Ministry of Agriculture and Rural Affairs, 2008: 177): • Milk and milk products processing sector, • Meat and meat products processing sector including poultry • Fish processing sector • Fruits & Vegetable processing sector “The priorities for IPARD intervention in the processing sector are the assistance to the implementation of EU Acquis - notably related to quality, hygiene and food safety and veterinary controls, animal welfare, environmental impact and occupational safety – by the processing industry, as well as the improvement of the efficiency of the processes” (Ministry of Agriculture and Rural Affairs, 2008: 177). Support Institution of Agriculture and Rural Development is established as an IPARD agency in accordance with the IPARD program in order to fulfill the program requirements on 4 May 2007. Because the national accreditation process completed positively Support Institution of Agriculture and Rural Development Central and Provincial Coordinatorships have been accredited by the National Authorizing Officer on 21 July 2010 (Tarımsal ve Kırsal Kalkınmayı Destekleme Kurumu, 2010: 18). Up to now in the context of IPARD programme 285 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo five times the call announcements have been made to support businesses willing to invest by Support Institution of Agriculture and Rural Development. 5. CONCLUSION In recent years, the EU emerges as one of the actors that support rural development. The EU, thanks to funds provided for the candidate countries supports rural development in these countries on one hand and aims to harmonize agricultural policies of these countries with the EU on the other hand. The IPA is the financial instrument for the EU pre-accession process for the period 2007-2013. IPA made up of five components and IPARD is the fifth component of the IPA and includes rural development supports. IPARD programme covers 2007–2013 and still being implemented. As a candidate country Turkey can beneficiary from all the components of IPA and also IPARD. The Development Bank of Turkey recorded a total country population of 73.722.000 in 2012. The rural area population makes up 29% of the total population (21.382.000). The total number of recruitment in agriculture, industry and service sectors is 22.594.000 while 5.683.000 people engage in agricultural sector making up 39% of the total recruitment. The figures above mark the significance of the rural development policies for Turkey. Additionally, the rural development assumes a strategic significance to ensure the regional development and repair the instabilities among the geographical regions in Turkey. Through the EU rural development policies and funds and also IPARD programme as a candidate country, Turkey was a new era in rural development policies. In this new era, agricultural and rural producers are supported with funds and increasing the efficiency and the diversity of the product is aimed. Furthermore different methods for achieving rural development are envisaged. Accordingly, diversification of non-farming income-generating activities such as tourism and handicrafts has targeted in agricultural and rural areas, where seasonal unemployment is more than the other places. thereby creating new jobs, increase income and upgrade living standards of people living in rural area and prevent migration is intended. REFERENCES Bakırcı, M. (2009). AVRUPA Birliği Üyelik Öncesi Destek Fonu’nun (IPA*) Kırsal Kalkınma Bileşeni (IPARD**), Türkiye’nin Durumu ve Muhtemel Etkileri. Eastern Geographical Review, 14 (21), 53–78. Çandar, A. (2009). Yirminci Yüzyılın İkinci Yarısından Günümüze Kırsal Kalkınma Alanındaki Temel Yaklaşımlar ve Değişimler. Ahmet Saltık Kırsal Kalkınma Paneli, SÜRKAL - Sürdürülebilir Kırsal ve Kentsel Kalkınma Derneği, Ankara.81-92. 286 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Davis, J. (2007) Agriculture and Rural Development Challenges in SEE and Turkey with the View to EU Integration Process. Devlet Planlama Teşkilatı. (2006). Ulusal Kırsal Kalkınma Stratejisi, Ankara. Devlet Planlama Teşkilatı. (2000). Sekizinci Beş Yıllık Kalkınma Planı, Kırsal Kalkınma Özel İhtisas Komisyonu Raporu, Ankara. Europa, (2007). IPA Rural Development (IPARD) Programme for Turkey. 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Instrument for pre accession assistance "IPA" - Questions and Answers. [Online] Available: http://ec.europa.eu/enlargement/questions_and_answers/assistance_ipa_en.htm 2012) (April 12, Europen Commission, (2008). Fact Sheet EU Rural Development Policy 2007–2013. Luxembourg: Office for Official Publications of the European Communities. Europen Commission, (2007). Commission Regulation (EC) No 718/2007 of 12 June 2007 Implementing Council Regulation (EC) No 1085/2006 Establishing an Instrument for PreAccession Assistance (IPA). [Online] Available: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2007:170:0001:0066:EN:PDF (April 12, 2012) Gülçubuk, B. (2002). Kırsal Kalkınma Politikaları. [Online] Available: 287 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo www.kirsalcevre.org.tr/_html/tur/yayinlarimiz/dyayinlar/kirsal_kalkinma_politikalari_bulent g.pdf. (April 10, 2012) Han, E.& Kaya A. A. (2008). Kalkınma Ekonomisi Teori ve Politika. 6. Baskı, Nobel Yayınları, Ankara. Işık, N. & Baysal, D. (2011). Avrupa Birliği’ne Uyum Sürecinde Türkiye’de Kırsal Kalkınma Politikaları: Genel Bir Değerlendirme. C.Ü. İktisadi ve İdari Bilimler Dergisi, 12(1), 165– 186. Kalkınma Bakanlığı. 2012. Ekonomik ve Sosyal Göstergeler. [Online] Available http://www.dpt.gov.tr/PortalDesign/PortalControls/WebIcerikGosterim.aspx?Enc=83D5A6F F03C7B4FC5A73E5CFAD2D9676. ( April 05,2012) Ministry of Agriculture and Rural Affairs, (2008). Instrument for Pre-Accession Assistance Rural Development (IPARD) Programme (200-2013). [Online] Available: http://www.tkdk.gov.tr/files/IPARD_Ingilizce.doc (April 12, 2012) Ministry of Food, Agriculture and Livestock, (2008). Türkiye’ nin IPARD Programı Avrupa Komisyonu Kırsal Kalkınma Komitesi’ nce Kabul Edildi. [Online] Available: http://www.tarim.gov.tr/Files/KirsalKalkinma/IPARD_Programi_1.htm (April 12, 2012) Perić, R., Odobaša, R., & Konjić, E. (2009). Financial Measures and Instruments for Adjustment of Agriculture for EU Accession. Interdisciplinary Management Research V, 771-780. Support Institution of Agriculture and Rural Development, (2010). Tarım ve Köyişleri Bakanlığı, IPARD Programı (2007–2013). [Online] Available: www.tkdk.gov.tr/files/IPARD_Program_son1.doc (January 10, 2012) Tarımsal ve Kırsal Kalkınmayı Destekleme Kurumu, (2010). Akreditasyon ve Yetki Devri Süreci Son Durum IPARD İzleme Komitesi 4. Resmi Toplantısı. [Online] Available: http://www.tarim.gov.tr/Files/duyurular/%C4%B1pard_izleme_komitesi/4.pdf 2012) (April 12, Turhan, M.S. & Akdağ, K. (2006). AB Üyeliği Yolunda Kırsal Kalkınma Planı ve Bu Plan Kapsamında Alınacak Tedbirler. Türktarım Dergisi, 167, 16–19. Uzunpınar, A. (2008). Katılım Öncesi AB Kırsal Kalkınma Politikası ve Türkiye’de Uygulanacak IPARD Programı Kapsamında Proje Hazırlama, Değerlendirme ve Seçim Süreci. [Online] Available http://diabk.tarim.gov.tr/Adnan_UZUNPINAR_AB_Uzmanl%C4%B1k_Tezi_200. (March 25, 2012) 288 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Yıldız, F. F. & Akdağ, K. (2006). Avrupa Birliği Yapısal Fonları Kapsamında Bölgesel Kalkınma ile Kırsal Kalkınma Fonlarının Karşılaştırılması. Tarım ve Köyişleri Bakanlığı Türktarım Dergisi, 167, 29–37. Organization of Petroleum Exporting Countries (OPEC) and Role of Saudi Arabia Nađa Dreca International University of Sarajevo,Faculty of Business and Administration 71000, Sarajevo, Bosnia and Herzegovina E-mails: [email protected], [email protected] Abstract The aim of this research is to explain the OPEC position and the role of Saudi Arabia within OPEC. Saudi Arabia as the largest producer and country with largest oil reserves of oil attract many attention and many studies try to explain which role Saudi Arabia plays within OPEC, is it the role of dominant producer and which strategy Saudi Arabia used during its membership in order to keep its position and its market share. Saudi Arabia role is to keep the balance of production within OPEC. Saudi Arabia was explained as swing producer, and in order to protect itself and its interest because of cheating of other members of OPEC, it was forced to adopt the strategy tit-for-tat. There is big question of it is good to have dominant producer, or all of them to be equal. Keywords: OPEC, Saudi Arabia, Cartel, Oil prices, dominant producer 1. INTRODUCTION Organization of Petroleum Exporting Countries (OPEC) is the international organization composed of the twelve member states. These countries mainly depend on the revenues from oil export. They work together in the coordination of the overall oil price in the world market. OPEC is by market structure Cartel, which represents intergovernmental organization. As it is stated in OPEC`s Statute it is an international organization with aim to influence and maintain the price of oil through the control of production levels and to generate revenue, which goes towards meeting the development needs of its members. By 289 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo controlling production, by system of quotas, the OPEC has large influence on the determination of the price on the world market. It is hard to distinguish what is OPEC exactly, is it real cartel with cooperative or non-cooperating behavior. Every cartel face with three factors that must be accomplished in order to properly function as the cartel: coordination, cheating and entry. In the case for entry in OPEC case there is really high barriers to entry, so new producers are prevented from entrance on the oil market. Cheating is big problem in OPEC. Each country has incentive to cheat because the dominant strategy for most of the OPEC members is cheating. Each member has different needs. OPEC imposes production quotas to its members and meets twice a year to define their oil production policies. If their coordination is effective there would not be any member that violates the rule of quota. On the meeting the OPEC assigns the ceiling of the total output and assigns to each member the share that it should produce. If the member cheats the cartel should be able to detect and punish cheating. (Smith 2005) Aguiar-Conraria and Wen(2011) show that equilibrium depends crucially on the cartel`s choice of the control variable: price or quantity. According to the Hochman and Zilberman (2011) the OPEC is not economic but political cartel among big-oil exporting countries, which set fuel policy to maximize aggregate welfare. OPEC can be kind of the monopoly and can act as monopolist, but because there is some oil supply by the non-OPEC countries it is cartel. Market of the oil is not competitive, OPEC as a cartel fixes the output, production level, while other non- OPEC countries react to satisfy world demand (leader-follower game). OPEC knows how others will react so it is able to determine own demand and oil price so it defines its quota level to maximize own net revenue. It is example of Stackelberg game, where OPEC is leader and followers are NonOPEC producers and oil consumers. Demand for the oil of the OPEC is residual demand. There is still the question whether OPEC is a cartel or not. The work by Gulen (1996) investigates if the OPEC is cartel through causality test. Causality test should detect if the OPEC is able to affect prices by changing the production. Researches done before try to explain the OPEC as a cartel or non-cartel model. Non –cartels models are focused on competition, changes in ownership and revenue target modes. Cartel models attempt to make the OPEC classification as the monopoly, oligopoly or dominant firm. Tests done in the Kaufman et al 2008, reject the hypothesis about the competitive behavior, changes in ownership and revenue target. Increase in the price of oil is affect by four factors: capacity utilization by OPEC, production quotas established by OPEC, the degree to which OPEC production exceeds these quotas and private stock crude oil that are held in OPEC nations. It implies that OPEC through decisions about production, quotas, and operable capacity can influence real prices of oil. Many studies try to describe the nature of OPEC. Is it cartel or non-cartel market model? According to models the quotas have a statistically measureable effect on crude oil production in most of the countries. OPEC quota decisions influence the decision about price. Also it is shown that oil production by other OPEC nations has a measurable effect on the own production of individual member of OPEC. (Kaufman et al 2008) Many factors influence the production of oil by OPEC. Those factors are mostly: price of oil and condition on market, the level of oil production by other producers that are 290 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo not members of OPEC and the geopolitical environment. New discovered reserves of oil in the other countries non –OPEC members leads to the increase in the oil supply on the international level, with better technology and declines in the market share of OPEC. More producers on the market increase the competition and brought market to more competitive conditions and more competitive prices, so the OPEC abandoned the administer oil pricing system in mid 80-s and moved to market-reference pricing based on the price quotas provided by oil price reporting agencies. In the OPEC interest is to adjust production quotas in order to achieve price target zone. Ability of OPEC to influence prices depends on the market participants` expectations in the future markets. In order to keep the price target range in the condition when the global oil demand declines, the OPEC would decrease production. These decisions are dependent on the coordination efforts and bargaining power of OPEC member countries. In the case of greater demand, OPEC would not respond immediately because of the large uncertainty of future demand. Another limitation of oil production lies in the unfavorable geopolitical climate in OPEC member countries regarding security and there could be adopt the sanction that could have adverse impact on the investments and create limitation of expansion of capacity. (Barros et al 2011). The OPEC success is based on three factors: its overwhelmingly high share in world oil supply, the absence of close substitutes and consequently the inelastic demand for oil, and inelastic non- OPEC supply. (Panayotou 1978) According to Bagheri 2011: In order to realize the goals OPEC does the following policy: The excess production capacity in major producing member countries The quota system by which member countries are obligated to consider the upper limits for their oil production. The OPEC use the excess production capacity to stabilize the price. 2. SAUDI ARABIA ROLE IN OPEC As the largest world producer of oil role of Saudi Arabia in OPEC is discussed in many articles. Saudi Arabia acted as swing producer in 80s with adjusting output of oil in order to keep stable the production of oil and the price. After the persistent cheating of other members, Saudi Arabia was forced to adopt tit –for- tat strategy to keep its market share. Most stated that the Saudi Arabia is the leader in the OPEC production. In Smith 2005 found indicator that Saudi Arabia may have played a special role within OPEC. 2.1 Swing producer The Saudi Arabia leadership within cartel is established in order to stabilize or moderate oil prices and achieve its political objectives (Al Yousef 2011). The Saudi Arabia is represented in some studies as the swing producer or the balance wheel which absorb fluctuations in the supply and demand in order to maintain the monopoly price. As is it quoted in AlYousef 291 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 2011, the monopoly price and the stability of OPEC depends more on whether Saudi Arabia`s share of the production of oil by cartel satisfies its objective than on the cohesion of the cartel, according to proposed model Arabia chooses the price path in order to maximize its wealth and taking into consideration the reactions of the other members. In order to achieve and keep the cartel price OPEC defines its own production level, and Saudi Arabia acts as the swing producer. Griffin and Teece 1982 stated that Saudi Arabia is the swing producer or the balancing wheel absorbing demand and supply fluctuation in order to keep stable monopoly price. They found that price level and level of stability in OPEC mostly depends on how Saudi Arabia satisfies its own needs, then on the cartel behavior. It is found that OPEC is choosing its production level to keep stable cartel price while Saudi Arabia acted as the swing producer. Especially it is shown in period of 1975 when Saudi Arabia decreased its production level in order to keep stable oil price at the monopolistic level. (AlYousef,2011). In the case of OPEC ( Smith 2005) there is compensating behavior. One producer increase own production in order to offset the decline in production of others. (Smith 2005) examines the comparative static properties of equilibrium adjustment and he found that differences in the frequency of compensating the changes in the output are connected with the degree of the independence among the producers. This gives explanation in order to define which type of behavior is applied, competitive, oligopolistic or collusive behavior. In 1980s Saudi Arabia acts as a swing producer and Saudi Arabia adjusted its production of oil in order to stabilize the production of OPEC and target price. In the work of Griffin et al 1994, the empirical results were designed to show that Saudi Arabia played the role of swing producer, when the profits fell below the Cournot profit floor, the swing producer strategy was abandoned and tit-for –tat strategy was implemented later. In the earlier ages the Saudi Arabia in order to stabilize prices adjust output by adopting the swing producer strategy. In period of 1983 to 1985 there was swing producer role assigned to Saudi Arabia and quotas to other members. Swing producer role is favorable if the Saudi Arabia profits more than under the Cournot production level. The success of this strategy depends on the willingness of other OPEC countries to restrict their output below Cournot level and follow quota. If others exceed the quotas, the Saudi Arabia decided to produce according to Cournot model in order to punish them. Everyone would be better off if produces within quota and Saudi Arabia acts as a swing producer. If others increase the production level and exceeds the quota it decrease revenue of Saudi Arabia and transfer it to the others and creates incentives for others to cheat and produce more. One of the explanation of the oil collapse in 1986 was the due to Saudi Arabia decision to left the role of the swing producer. Dahl and Yucel (1991) tested the swing producer model and that Saudi Arabia production level does not have any relationship with the level of output of others. Saudi Arabia is acting as a swing producer to prevent sharp price drops by cutting production rapidly in response to declining prices. 2.2 Dominant producer 292 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Smith in his work in 2008 examines: the OPEC goal is to set the price. Kaufman et al (2008) results indicate that higher prices have a positive effect on production of Saudi Arabia. In their work Saudi Arabia did not showed the sharing behavior so it leads to conclusion that Saudi Arabia is a dominant firm. As it is quoted in Al- Qahtani (2008) it is found that the best model that explains the oil price in period 1974 to 1978 is dominant firm model. He believed that Saudi Arabia dominated the residual demand and through adjusting their production level they determine oil price on world market. Saudi Arabia has name of the dominant producer because of its large oil reserves and excess capacity production. Figure 1: Saudi Arabia Responses Griffin and Teece 1982 explains OPEC as the dominant producer with Saudi Arabia that acts as swing producer that is able to absorb the fluctuations in demand and supply. As quoted Saudi Arabia is the swing producer or the balancing wheel absorbing demand and supply fluctuation in order to keep stable monopoly price. They found that price level and level of stability in OPEC mostly depends on how Saudi Arabia satisfies its own needs, then on the cartel behavior. Saudi Arabia chose the combination which maximizes its wealth by taking into consideration the reaction of others. Grriffin 1994 shows that Saudi Arabia production depends on the production of others, with Saudi Arabia as the market leader which varies production inversely to the competitive output including the rest of OPEC. 2.3 Tif – fof –Tat Strategy Saudi Arabia adopted the strategy tit-for-tat in order to punish cheating by other members of OPEC. Griffin and Neilson (1994) show in their work that in oil period of 1985 to 1986 the Saudi Arabia adopted tit –for –tat strategy that benefits to all members of cartels and established the production disciplines among them. Later Saudi Arabia was forced adopted tit-for tat strategy to keep its market share because of the cheating by others. Results from Dibooglu 2007 shows that there is significant influence of cheating in the OPEC on the real price of oil. Again in period 87-90 Saudi Arabia production oscillated slightly around the quota level and after increase in the cheating by other members Saudi Arabia in 1988 start to aggressively increase production and to cheat in order to match the level of the cheating by other members of cartel. This was the adoption of the tit-for-tat strategy because each 293 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo member of OPEC, including the Saudi Arabia exceeded the assigned quotas and Saudi Arabia kept its market share. The strategy adopted by OPEC should be Pareto efficiency. The Saudi Arabia adopted the titfor-tat strategy as long as the others production deviate from assigned quotas, and produces according to the Cournot best-response function for the reminder of the game if the other exceeds given level. All members produce according to their their Cournot best response functions. It is equilibrium in which Arabia plays tit-for-tat strategy and earns the profit. The strategy depends on behavior of others. They found that there is strong evidence that cheating by members of OPEC has significant influence on the real price of oil, which leads to conclusion that quota system is not effective. During the period of its membership Saudi Arabia was leader in the oil market. It has this role because of its position regarding production and reserves of oil. OPEC`s success was probably due to willingness of its largest member; Saudi Arabia, to act unilaterally to keep oil prices high. When one of the smaller members increased its output of oil, Saudi Arabia reduced their own in compensation. This was not altruism on Saudi Arabia part; rather, it arose from the logic of situation. The Saudi Arabia position is example of game theory model called Dominant Pig. Here Saudi Arabia is in the position of big pig. Both Saudi Arabia and the smaller producers knew that OPEC would collapse unless the Saudi Arabia limited their own production; and the smaller producers took advantage of this, getting a free ride on the Saudi Arabia efforts. Saudi Arabia captured for itself a large enough share of the benefits of the high prices that it rationally willing to bear a disproportionate share of the cost of maintaining the cartel. (McMillan 1992). 3. CONCLUSION It is hard to distinguish which kind of cartel OPEC is. As in each cartel in OPEC there is also cheating behavior by its members. OPEC must be able to detect and to punish cheaters. Each of the members are dependent on the oil production and it is in their interest to maximize output. OPEC is as organization as cartel, but it has almost monopoly power, because all other oil market participants depend on the decision of the OPEC. Saudi Arabia plays important role in OPEC. The role of the Saudi Arabia is to be medium which balance the production of the OPEC. Saudi Arabia is producer that actually influences the price indirectly, because if the Saudi Arabia cheats it would increase the output by whole OPEC and it would lead to the decrease in the price. Change in behavior of Saudi Arabia would shake equilibrium in the oil market, prices would decline etc. In order to prevent the oil shocks it would be better if the production is split among the all members, without making production of oil dependent on the only one producer. Position of Saudi Arabia is very plausible for its own interest, but if the interest of Saudi Arabia clash with interest of other members of OPEC it would bring negative consequences on the oil market, because Saudi Arabia in order to protect itself could make decision that would make all participants worse 294 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo off. It could lead to the increase in prices so it would hurt others, especially customers. Each member has the incentive to cheat. When one cheat, all others want the same and it leads to worse condition, production increased, price decline as well as there is decrease in the revenue. Each market should have force that will keep balance and stable equilibrium, and it is done by swing and dominant producer which is strong enough to provide support to others and brings benefits to everyone. REFERENCES Aguirar-Conraria, L. and Wen,Y. (2011) OPEC` s Oil Exporting Strategy and Macroeconomic (In)Stability Working Paper 2011-013A, Federal Reserve Bank of St. Louis Al-Qahtani, A. “ A Model for the Global Oil Market: Optimal Oil Production Levels for Saudi Arabia” Al- Qahtani, A. Balisteri, E. and Dahl,C. (2008),” Literature Review on Oil Market and OPEC1s Behavior”, Division of Economics and Business, Colorado School of Mines Al- Yousef, N. (1998) “ Economic Models of OPEC Behaviour and the Role of Saudi Arabia” Department of Economics, University of Surrey Al-Yousef , N.(2011) “ The Dominant Role of Saudi Arabia in the Oil Market from 1997 2010” Bagheri, A. (2011) “OPEC`s Role in Diversified Future Energy Market” Iranian Journal of Economic Research, Vol.16, No.46,pp.1-18 Bandyopadhyay, K. R. (2010) “ Does OPEC Acts as Residual producer” Asian Institute of Transport Development, MPRA Paper No. 25841, Barros, C. P., Gil-Alana, L.A. and Payne, J.E. (2011) “An Analysis of Oil Production by OPEC Countries: Persistence, Breaks, and Outliners” Working Paper Series No.06/11, Centre for EMEA Banking, Finance & Economics, London Metropolitan Business School Dibooglu, S. and AlGudhea, S.N , (2007) All time cheaters versus cheaters in distress: an Examination of cheatinf and oil prices in OPEC” Economic Systems vol.31, pp.292-310 Griffin, James M. (1985). “OPEC Behavior: A Test of Alternative Hypotheses,” American Economic Review, 75(5), 954-963. Griffin, J.M. and Nielson, W.S.(1994) “The 1985- 1986 oil price collapse and afterwards: what does game theory add?” Economic Inquiry, Vol.32, No.4, pp.543-561 Gulen, S.G.(1996) “Is OPEC a cartel? Evidence from Cointegration and Causality Tests”, The Energy Journal, Vol.17, No.2, pp.43-57 Hochman, G. and Zilberman, D. (2011) The political economy of OPEC 295 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Kaufman, R.K., Bradford, A., Belanger,L.H.,Mclaughlin,J.P. and Miki, Y.(2008) “Determinats of OPEC production: Implications for OPEC behavior”, Energy Economics, Vol.20, No.2, pp.333-351 McMillan, J.(1992) Games, Strategies and Managers, Oxford University press Organization of Petroleum Exporting Countries (OPEC) www.opec.org Panayatou, T. “ OPEC as a model for cooper exporters: Potential gains and cartel Behavior Smith, J.L (2005) “Inscrutable OPEC: Behavioral Test of Cartel Hypothesis”, The Energy Journal, Vol.26, No.1, pp.51-82 Cooperation and competition in Information Technology Business: Case of ICT firms in Konya M. Atilla Aricioğlu1,Deniz Göktaş2, Birol Mercan2 1Department of Business Administration, Konya University,Konya, Turkey 2Department of Economics, Konya University, Konya, Turkey E –mails: [email protected], [email protected], [email protected] Abstract The notion of clusters has been attracted increasing interest from academics and business practitioners for two decades. The theory and research emphasize their strong and positive influence in promoting industrial development, innovation, and competitiveness and economic growth. Thus clusters, become a useful policy instrument in regional innovation systems (RIS) aiming to promote sustainable regional growth. Related literature suggests that competitive clusters provide a fertile and conducive business environment for companies to collaborate with research institutions, suppliers, customers and competitors located in the same geographical area. They are becoming powerful engines of economic development and drivers. Not all industries can create opportunities for employment, but of which share knowledge and transfer technology both directly and through upstream and downstream linkages with other relevant sectors. Not only they move their production facilities, they also intend to transfer their research and development units from those favorable regions which have relatively higher stage of development than the others in terms of infrastructure facilities, education and training institutions, stable incentives, subsidiary potential, and the presence of other multinational enterprises. 296 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The informatics sector can provide a foundation for the growth of industrial activity in a developing economy. Therefore, as an example of high-tech clusters and potentially highvalue added sectors in developing countries, in-depth analysis of the informatics sector with its hardware suppliers as a whole can shed light on the question of how a developing country can structure its strategies to be able to upgrade and be competitive over time. In recent years, Turkey has made an effort as a major player in the global informatics sector. Owing to its skilled labor/brain force, rapid growth and market potential, Turkey has gained tremendous attention of the informatics sector since 1980s. According to a survey of a city of Konya sample, innovation attitudes the company managers operating in the IT sector has been measured. In line with this purpose survey of firms in Konya Teknokent has been conducted. Keywords: Cluster, Innovation, Konya, IT, Competition 1.INTRODUCTION In our age, globalization reshapes the social, economic and political sphere. In a changing world economic beliefs and paradigms are changing. One of the changing beliefs in business is the pattern of competition. Traditional cost oriented competition patterns replaced with quality and innovation based patterns. Until 1990’s cost oriented theories like comparative advantage, dominate the competition theory both in international context and inter firm level.Since 1990’s quality and innovation oriented theories has complemented the cost oriented models. Porter (1990)emphasizes geographical proximity as a key to gain competitive advantage through cost advantages. Geographic proximity provides several advantages for firms and industries. Firstly, geographical proximity means a face to face interaction among firms and between firms and organizations. Second it facilities the creation of social capital, common language and common culture. Thirdly, flow of information and exchange of tacit knowledge is easier under geographic proximity. In addition, diffusion of knowledge spill overs and academic research is easier when firms are close to academic organizations. Thus inter firm or inter organization cooperation is important besides the competition between them. In the proposed new competitive models, cooperation is seen productive than rivalry.Cluster theory which is coined to explain advantages of geographical proximity in case of collaboration and sufficient factor endowment. This study is an attempt to explore clustering trends of Konya ICT industry. 2.Cooperation and Cluster for Gaining Advantage Beyond possessing physical resources and assets, firms should manage the cooperative process in order to survive and operate in business sphere (Raco, Mike, 1999). In other words firms must learn cooperating while they are competing against each other. This kind of cooperation is strategic because it enables benefiting from main business activities, product lines and technological diversity (Garcia, Cristina Q. and Velasco, Carlos A. B., 2000). A vast of studies that were carried on competition literature attempted to explain pattern of 297 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo competition in micro, mezzo or macro level.Despite various applying methods and tools, there have been no consensuses on the concept of competition(Çivi, E. 2001). Clustering has been commonly accepted as a method, a tool and approach to competition since the beginning of 1990s. Although there are many definitions of clusters, most comprehensive one is Porter’s definition. Porter(2000) defines clusters: Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions (e.g., universities, standards Agencies, trade associations) in a particular field that compete but also cooperate.(Porter, 2000:15) First point in this definition is geographic concentration of companies and their relations with each other and non-firm institutions. Firms have connections either horizontal (supplier and provider) or vertical (related industries and associated institutions.) Second emphasis is the cooperation of competing firms. Thirdly, companies in a particular field (specific market or industry) should concentrate. Studies on clustering mostly focus on qualified workforce, information providers, physical infrastructures and sustainability. They concluded that these components would attract international companies to the region and provide region a competitive advantage. (Avnimelech, G. & Schwartz, D. & Bar-El, R 2007, Haan, U. 2008, Parto, S. 2008, Brenner, T. &Gildner, A. ,2006., Lazonick, W. ,2008,. Narula, R. & Marin, A. 2005) In the clustering literature, Porter’s works shed light to other studies which emphasized on aspects above. It has been known that the coined approach was widely attracted attention in international context. 3.Porter’s Diamond Model Porter (2000) introduces four aspects that have influence on the competitive advantage for firms. These four aspects, (i) factor(input) conditions, (ii) demand conditions,(iii)context for firm’s strategy and rivalry (iv) relating and supporting industries are the four corners of diamond. Porter employed this model for determining which firms and industries have competitive advantage and role relating and supporting industries. This theory encourages the further exploration of clustering. The model givesan insight to detect which industries locate which regions. Chance 298 Context for Firm Strategy and Rivalry Demand Conditions Factor(Input) Conditions Related and Supporting Industries Figure.1. Porter’sDiamond Model Government 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Analysis of Konya ICT Sector in Clustering Level with Diamond Model A Survey on Firms in Konya Technopolis Konya techno polis is chosen for assessing the situation of ICT industry and for analyzing the competition in this industry. 4.Objectives and Methodology Objective of the study is exploring the competitive advantage of software firms and detecting their clustering level. In line with these objectives Porter’s Diamond Model is used as analytical tool. Great majority of the surveyed ICT firms operate in Konya techno polis. There are 62 software firms in the city, 53 of them are operating in technopolis. Sample of 34 firms surveyed by questionnaires which asks 20 Likert type questions based on Diamond theory. The level of clustering is measured by scale of 10. The questionnaire is derived from DTM methodology which is built up for clustering map of Turkey. 5.Results 5.1.Factor Conditions Location of Firms: Selchuk University Centre of Technology Advancement was established in TGB-1 and TGB-2 regions. The center has 332,000 meter square area. It locate besides the Selcuk University Campus, its distance from centrum is 20 km, 8 km from Industry district of Konya, 8 km from Konya Airport and 5 km from bus station. Elmas Blok (Diamond Block) in the Selçuk Campus which has 2000 meter square area has been in use since 2004. Surveyed ICT firms ranked 5th among 38 centers of Technology Advancement in Turkey. The techno polis is operating by a governance principle and it has been established by the cooperation of Selcuk University, Foundation of Selcuk University, Konya Chamber 299 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo of Industries, Konya Chamber of Commerce, Konya Commerce Market and the Directorate of Konya Industrial District. It also supports the university-industry collaboration. Firms operating in tecnopolis have opportunity to improve their technology and outputs by utilizing infrastructure and knowledge base. Thus they are improving their competitiveness. There are 109 firms in technopolis of which 64 firms engage in software developing activities. Due to ICT firms locate in technopolis, they have geographical proximity to public institutions, university, R&D centers. Human Capital:Selcuk University is one of the great universities in Turkey, with having 21 faculties, 6 institutes, 23 vocational schools, 1 conservatory, 42,000 students and about 3,500 academic staff. Workforce of surveyed ICT firms composed of 77 % has undergraduate degrees, % 14 university students, and % 9 graduate students. It is found that employees have access to sufficient technical equipment, but there is a need for support for basic research. In marketing dimension, in domestic market and especially in foreign market, there is a lack of expertise. Physical Infrastructure: Firms use ICT infrastructure provided by techno polis. Besides they have high quality work place and office environments with meeting halls, social facilities. Firms can use university’s IT labs. Information Infrastructure: University campus has 21 applied research centers. IT organization BILMER provides information to the firms in the techno polis. Academic staff supports the firms by consulting them for whenever they need further information. Thus university-industry linkages are quite strong. In the information infrastructure university units have important role on producing, transferring information to private businesses. Social Facilities: Firms benefit from social amenities which have located in the university campus. Posting and banking services are adequate to reduce transaction costs. Social amenities in the campus are attractive for talent. There are recreational, societal, cattering and health service amenities. In line with survey results, the firms emphasize their demand for specialized talent, strategic information, assessing consumer preferences, technology transfer and financial resources. A Degree factor condition is observed medium level. Factor endowment is not adequate solely, to improve competitive advantage. Thus factor conditions are not main advantage of the surveyed firms. 5.2.Demand Conditions ICT clustering cases in the literature show that demand conditions in the home market can cause competitive power, if sophisticated home market buyers pressure firms to innovate faster and to create more advanced products than those of competitors. Therefore both public 300 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo organizations and private sector should demand more specialized and innovative services. For the case of Konya ICT, since public sector strategies are mostly administrated from Ankara, access into public sector is not easy to develop services and goods for meeting public demand. Thus there are frictions in public market. Private industry demand is not sufficiently to pressure to innovate. Private sector demand mostly comes from health industry and share of the manufacturing industries are low in market demand for software products. Because the share of the industry demand is low, the firms do not incentive to improve competitive advantage. Another disadvantage of the ICT cluster, it is organized to meet local demand so that it has not supply capacity to meet national and foreign demand. According the questionnaire results, demand conditions are sufficient in the regional dimension. ICT cluster has regional competitive advantage. However, in the home market the cluster is not an effective actor. This makes the firms disadvantageous in meeting global market and competition conditions. Moreover, firms are not sufficient to serve desired level for national auctions. Therefore demand conditions to gain competitive advantages can be said weak for Konya ICT firms. 5.3.Firm Strategy and Rivalry In the techno polis 89 % of firms are SME’s, remaining firms are branches of big software firms. Firms are developing software for mainly health, automotive supply industry, packaging industries which are regional industries. Firms get projects which are prepared in cooperation with regional entities or firms. This project based works divert ICT sector to work with regional industries. Some of the projects meet the national demands. Firms declared that after-sell services, human resource for basic research and collaborative work increase competition. In addition they believe that foreign investors will raise the total quality. The firms which collaborate foreign firms as solution partners , report that the local firms benefit from these kind of collaborating. When examining firms strategy, rivalryand cooperation, the firms assert that they attribute high importance on cooperation and collaboration. However in practice they practice medium level cooperation. Because they locate on a shared place like techno polis, they purchase services associatively and they are spatially proximate; they are expected to cooperate high level. Medium level cooperation is an handicap for the ICT firms. In a cluster high level of collaboration and high level of information sharing is crucial. Firms are aware of these benefits but in practice collaboration is not at desired level. Firms perception about collaboration supports the clustering thesis. 5.4.Related and Supporting Industries When the external relations of the firms are inquired, below results are reached: 301 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Due to university-industry partnership, university students, graduate students and academic staff have the opportunity to make applied research and this contributes to industry by helping problem solving. Although they attribute high value for university support in improving talent, technology transfer, contributing cluster development; the current situation shows medium level linkages about these functions. Academic staff is working techno polis via only the project based duties. Collaboration with the local university is inadequate and relations between universityindustry are not effective. Despite the fact that close spatial proximity between university and firms, academic staff could contribute in project based duties, so if the firm is not running on project based duties they do not get support from academia. In addition, firms assert that they do not benefit from brain power which is improved in university. Firms complain that the talented graduates do not prefer these firms because they expect higher wages and different career plans. According to them the talented workforce prefers other regions. They believe that low level of corporatization is another reason for this talent preference. 5.5.Public Institutions The relationship between ICT firms and public institutions are weaker than desired level. ICT firms revealed that public institutions do not recognize them to collaborate. In this case they feel lack of support of public and they are not defined in public administrative processes. This situation is closely related to absence of legal framework and regulations. For instance, support mechanism, subsidy conditions, and structural definition of the clusters are not elucidated in legal institutions. Consequently ambiguities emerge when developing strategies for clusters and creating relationships with public universities. ICT firms also face this kind of ambiguity. Due to their project based works they have relationships between (TÜBİTAK), TİGEM, TİDEP, Directorate of Improvement and Supporting SME’S (KOSGEB). Analysis reveals that firms believe that cooperation with public institutions are not effective. They believe that public-private partnership is highly important for gaining competitive advantage. This situation arise questions on how the firms are familiar with clustering and how do they involved in clustering efforts. 6.CONCLUSION Evaluations and expectations show that core competency, marketing and advertising activities rank first. Surveyed firms state that determining software activities as core competence would cause competitive advantage in home market and foreign markets. Their 302 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo job requires advertising and information sharing among the firms, but trust is reported a precondition for sharing information. Owners and managers of ICT firms state that beyond the adequacy of amount of firms, they think that financial support, planning, coordination are included in clustering attempts. They also point out the importance of relationships with foreign firms and foreign investments in the industry. They believe that high level of corporatization will contribute into cluster making. Current situation they have not enough employees and they work on demanded projects which have been seen irregular works. Members of the surveyed firms emphasize the high return of investing in human resources in their industry. They believe that if the level of collaboration increases, the efficiency of firms would also increase. It has been understood that the firms’ beliefs on cooperation are strong and their tendency to cooperate is high. REFERENCES Avnimelech, G. & Schwartz, D. & Bar-El, R (2007). Entrepreneurial High-tech Cluster Development: Israel’s Experience with Venture Capital and Technological Incubators, European Planning Studies, 1469-5944, Volume 15, Issue 9, 2007, Pages 1181 – 1198. Brenner, T. & Gildner, A. (2006). The Long-term Implications of Local Industrial Clusters, Papers on Economics and Evolution 2006-08, Max Planck Institute of Economics, Evolutionary Economics Group, European Planning Studies, Vol. 14, No. 9, October 2006, 1315-1328. Çivi, Emin, (2001).Rekabet Gücü: Literatür Araştırması”, Yönetim ve Ekonomi, Yıl 2001, C 8, Sayı 2, s.21-38. Garcia, Cristina Q. and Velasco, Carlos A. B., 2002. Co-opetition and Performance: Evidence from European Biotechnology Industry, The European Academy of Management, 2nd. Annual Conference on Innovative Research in Management May 9-11, Track: Coopetition Strategy: Towards A New Kind of Interfirm Dynamics, 2002, Stockholm, Sweden. Haan, U. (2008). Looking for success factors in Israel’s high-Tech Clusters, Springer, Lazonick, W. (2008) Entrepreneurial Ventures and the Developmental State Lessons from the Advanced Economies, Discussion Paper No. 2008/01, 303 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo http://www.wider.unu.edu/publications/working-papers/discussionpapers/2008/en_GB/dp2008-01/_files/78805634425684379/default/dp2008-01.pdf Narula, R. & Marin, A. (2005). Exploring the relationship between direct and indirect spillovers from FDI in Argentina, Research Memoranda 024, Maastricht : MERIT, Maastricht Economic Research Institute on Innovation and Technology, http://ideas.repec.org/p/dgr/umamer/2005024.html Parto, S. (2008).Innovation and Economic Activity: An Institutional Analysis of the Role of Clusters in Industrializing Economies,Journal of Economic Issues, Available at http://www.accessmylibrary.com/coms2/summary_0286-36151980_ITM. Porter, M. E. (1990), The Competitive Advantages of Nations, Harvard Business Review, March-April, No:2 Porter, M. (2000). Location, Competition and Economic Development: Local Clusters in a Global Economy, Economic Development Quarterley, 14 (1), 15-34 Raco, Mike (1999). Competition, Collaboration and the New Industrial Districts: Examining the Institutional Turn in Local Economic Development, Urban Studies, 36 (5-6): 951-968. Comparison of linear regression and neural network models forecasting tourist arrivals to Turkey Selcuk Cankurt, Abdulhamit Subasi International Burch University, Faculty of Engineering and Information Technologies, Francuske Revolucije bb. Ilidza, Sarajevo, 71000, Bosnia and Herzegovina. E-mail:[email protected] Abstract This paper develops statistical and machine learning methods for estimating tourist arrivals which is one of the donnée for planning the sustainable tourism development. Tourism is arguably one of the world's largest and fastest growing industries. Sustainable tourism 304 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo development is one of the most promising generators of the sustainable economic development. Realistic tourism projections based on accurate tourism forecasting contribute much for the sustainable tourism development. The challenge of the planning and developing sustainable tourism is to see as the complex paradigm but one of the starting points is the accurate forecasting tourist arrivals. In this study, linear regression and neural network multilayer perceptron (MLP) implementations are considered to make multivariate tourism forecasting for Turkey. Comparison of forecasting performances in terms of correlation coefficient (R), relative absolute error (RAE) and root relative squared error (RRSE) measurements shows that MLP model for regression gives a better performance. Keywords: Tourism forecasting; Tourism demand modelling; Time series; Linear regression; Neural networks; Multilayer perceptron; Multivariate tourism forecasting. 1.INTRODUCTION Tourism demand forecasts are of great economic value both for the public and private sector. Tourism products, such as unfilled airline seats, unoccupied hotel rooms, and unused facilities, cannot be stocked because of their perishable nature (Archer, 1987). Therefore, accurately forecasting tourism demand has great importance to the sectors concerned with tourism, in order to accurate and efficient plans (Petropoulos, Nikolopoulos, & V., 2005; Pai & Hong, 2005). According to the World Travel & Tourism Council (WTTC), travel and tourism is the biggest industry in the world. Since 1992 tourism sector is the largest industry and has the largest employer in the world (Aslan, Alper, Kaplan, Muhittin, Kula, & Ferit, 2008). Turkey's economy grew an average of 6.0% per year in last decade. Currently Turkey is in 16th place on the list of the largest economies of the world and the fastest growing economy among members of the Organization for Economic Cooperation and Development (OECD). The new goals of Turkish tourism were to establish an efficient tourism sector with high international competitiveness while preserving and enhancing of the country’s natural and historical environment and cultural heritage in a sustainable manner (Ministry of Culture, 2007). The statistical methods such as linear regression are suitable for data having seasonal or trend patterns, while artificial neural techniques are also efficient for data which are influenced by the special case, like promotion or extreme crisis (Efendigil, Önüt, & Kahraman, 2009). One major application area of ANNs is forecasting (Gooijer & J., 2006); see (Zhang, Patuwo, & Hu, 1998) and (Hippert, Pedreira, & Souza, 2001). Generally the ANNs are increasingly used to forecast demands for tourism (Law & Au, 1999; Law R. , 2000). (Pattie & Snyder, 1996) used a back-propagation neural network model with two hidden layers to forecast 305 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo monthly overnight stays in US national park systems. (Law & Au, 1999) presented a feedforward neural network with six input and one output nodes to forecast arrivals in Hong Kong. For more application area of ANN, see (Al-Saba & El-Amin, 1999), (Beccali, Cellura, Lo Brano, & Marvuglia, 2004), (Hobbs, Helman, Jitprapaikulsarn, Konda, & Maratukulam, 1998), (Sozen, Arcaklioglu, & Ozkaymak, 2005), (Sabuncuoglu, 1998), (Vellido, Lisboa, & Vaughan, 1999), (Wong, Lai, & Lam, 2000), (Ayata, Cam, & Yıldız, 2007), (Efendigil, Önüt, & Kahraman, 2009). According to the brief review of literature especially related to tourism demands approaches, this study attempts to develop a multivariate linear regression model and a general regression neural network model for forecasting the number of the tourists coming to Turkey. 2.THEORETICAL BACKGROUND 2.1.Linear regression Multiple linear regression (MLR) attempts to model the linear relationship called the regression function between a dependent variable and more than one independent variables as different from simple linear models with one independent variable. The dependent variable is sometimes also called the predictand, and the independent variables is called the predictors. The model for multiple linear regression, given n observations, is for i = 1,2, ... n. value of predictor, coefficient on the the intercept, also known as the bias in machine learning, predictor, total number of predictors, predictand, error. 2.2 MLP Approach Artificial neural networks (ANNs) (also usually preferred Neural Networks NNs) are computing structures inspired from the biological neural networks. A neural network is made of the interconnected processing units (usually called neurons). They have the ability of learning by adjusting the strength of the interconnections which can be achieved by altering the values called weights through the input data (Haykin S. , 1999). Neuron sums the weighted inputs and conveys the net input through an activation function in order to normalize and produce a result (Jones, 2008). 306 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo The multilayer network architecture consists of an input layer, two or more hidden layers, and one output layer. Activation function is used for both the hidden and output nodes. While the sigmoid function can be used to squash the output of the neuron to in the hidden layer in order to introduce the non-linearity to NN, linear activation function must use in output layer to predict the numerical values in the regression problems. MLP is trained with supervised learning include the Perceptron learning algorithm, Least-Mean-Squares learning, and Backpropagation. Backpropagation is one of the most popular approximation approaches for training the multilayer feedforward neural networks based on the Widrow–Hoff training rule (Bishop, 1995; Haykin S. , 1999; Aslanargun, Mammadov, Yazici, & Yolacan, 2007). 3.EXPERIMENTAL RESULTS A total of 31 models were obtained on the basis of two regression models and their corresponding parameter selection which are three of them belong to linear regression models and remaining 28 ones belong to MLP models. Those models were evaluated with the validation data through three forecasting accuracy measures: correlation coefficient (R), relative absolute error (RAE), root relative squared error (RRSE). Three linear regression models were examined on the basis of attribute selection parameter: none, M5 and greedy methods. It has been shown that the linear regression model with greedy attribute selection parameter has the best accuracy when you compare with the other linear regression models but also the worst when you compare with MLP regression models. According to result of our linear regression model: 25 attributes don’t affect the results — WEKA builds the regression function by considering the attributes which only statistically contribute to the accuracy of the model (measured in ). It will not consider the attributes that don't contribute the regression equation. So this regression model is telling us that whole sale price of Turkey, consumer prize index of Canada, Denmark, Spain, Russia, number of German, France, Syrian, Poland, Romanian, Norwegian, Switzerlandian visitors, Exchange rate of Russia, Canada, Switzerland don’t affect the arrivals to Turkey. Estimated positive values (coefficients) tell us as value of those attributes increase number of the total visitors. Estimated negative values (coefficients) reduce the result — linear regression model is telling us that the bigger negative value is, the lower the total coming tourist. This can be seen by the negative coefficient in front of the variables. Table 1 Overall performance of linear regression and MLP methods Model Correlation coefficient Relative Root relative absolute error squared error Linear Regression 0.978 18.73% 307 20.70% 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo MLP Regression 0.9874 14.17% 15.86% Figure 1 Comparison of MLP and linear regression methods Among the MLP regression models presented, the best forecasting accuracy was the MLP model composed of three hidden layers with the neuron numbers of 30, 15 and 10 (abbreviated as 30-15-10). In this model the learning rate 0.03, momentum 0.8, epoch 500 values are used and backpropagation training algorithm, sigmoid activation function for hidden nodes and unthresholded linear activation function for output node are employed. It showed R 0.9874, RAE 14.17% and RRSE 15.86% accuracy results. Results obtained from the experiments in this study, support the discussions in the literature reviews topic of this paper. As seen in the table (1) apparently, machine learning MLP regression model have better performance than statistical linear regression model. 4.CONCLUSIONS This study presents a multivariate time-series forecasting to predict the tourism demand to Turkey by employing linear regression and multilayer perceptron methods. The real data sets respect to Turkey and its top ranked 24 tourism clients of the countries are used to compare 308 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo the performance of the those methods and to find out the achievement of them on forecasting tourism demand to Turkey. Comparison of the experimental results among linear regression and MLP demonstrated that the MLP method had better forecasting accuracy. Experimental results showed that the MLP model can produce lower prediction error and higher prediction accuracy and outperformed the linear regression model. According to the experiments, it can be concluded that the tuned MLP method with the multivariate time series has enough satisfactory to forecast the tourism demand to Turkey. In this study, linear regression model with greedy attributes selection method and MLP (30:15:10) models have shown better performance when compared with other corresponding models in forecasting the number of monthly tourist arrivals to Turkey owing to the RAE and the RRSE measures. Unfortunately, there is no certain or systematic method to select the appropriate model. Our studies showed that among the methods mentioned above MLP regression has better performance but still we need numerous experiments to evaluate and find out the most suitable MLP regression model which can be employed on the multivariate time series forecasting. REFERENCES Al-Saba, T., & El-Amin, I. (1999). Artificial neural networks as applied to long-term demand forecasting. Artificial Intelligence in Engineering. Archer, B. (1987). Demand Forecasting and Estimation. Travel, tourism, and hospitality research. A handbook for managers and researchers pp. 77-85 . Aslan, Alper, Kaplan, Muhittin, Kula, & Ferit. (2008). Approach, International Tourism Demand for Turkey: A Dynamic Panel Data. Munich Personal RePEc Archive MPRA Paper No. 10601. Aslanargun, A., Mammadov, M., Yazici, B., & Yolacan, S. (2007). Comparison of ARIMA, neural networks and hybrid models in time series: tourist arrival forecasting. Journal of Statistical Computation and Simulation Vol. 77, No. 1, January , 29–53. Ayata, T., Cam, E., & Yıldız, O. (2007). Adaptive neuro-fuzzy inference systems (ANFIS) application to investigate potential use of natural ventilation in new building designs in Turkey. Energy Conversion and Management, 48, 1472–1479. Beccali, M., Cellura, M., Lo Brano, V., & Marvuglia, A. (2004). Forecasting daily urban electric load profiles using artificial neural networks. Energy Conversion and Management. Bishop, C. (1995). Neural Networks for Pattern Recognition. 309 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Choy, K. L., Lee, W. B., & Lo, V. (2003). Design of an intelligent supplier relationship management system: A hybrid case based neural network approach. Expert Systems with Applications, 24, 225–237. Efendigil, T., Önüt, S., & Kahraman, C. (2009). A decision support system for demand forecasting with artificial neural networks and neuro-fuzzy models: A comparative analysis. Expert Systems with Applications 36 6697–6707. Gooijer, J. G., & J., R. (2006). 25 years of time series forecasting. Hyndman International Journal of Forecasting 22 (2006) 443– 473. H.Witten, I., & Frank, E. (2005). Data Mining: Practical Machine Learning Tools and Techniques (Second b.). New York: Elsevier. Haykin, S. (1999). Neural Networks: a comprehensive foundation. (Second Edition b.). Prentice Hall. Hippert, H. S., Pedreira, C. E., & Souza, R. C. (2001). Neural networks for short-term load forecasting: A review and evaluation. IEEE Transactions on Power Systems, 16, 44–55. Hobbs, B. F., Helman, U., Jitprapaikulsarn, S., Konda, S., & Maratukulam, D. (1998). Artificial neural networks for short-term energy forecasting: Accuracy and economic value. Neurocomputing, 23, 71–84. Jones, M. T. (2008). Artificial Intelligence: A Systems Approach. INFINITY SCIENCE PRESS LLC. Law, R. (2000). Back-propagation learning in improving the accuracy of neural networkbased tourism demand forecasting. Law, R., & Au, N. (1999). A Neural Network Model to Forecast Japanese Demand for Travel to Hong Kong. Tourism Management. Mark Hall, E. F., Pfahringer, B., Reutemann, P., & Witten, I. H. (2009). The WEKA Data Mining Software: An Update; SIGKDD Explorations. 11(1). Ministry of Culture, T. (2007). Tourism strategy of Turkey – 2023. Ankara: Republic of Turkey of Ministry of Culture & Tourism. Pai, P.-F., & Hong, W.-C. (2005). An Improved Neural Network Model in Forecasting Arrivals. Annals of Tourism Research, Vol. 32, No. 4, pp. 1138–1141, Elsevier. Palmer, A., Montano, J. J., & Sese, A. (2006). Designing an artificial neural network for forecasting tourism time series. Tourism Management 27 781–790. Pattie, D., & Snyder, J. (1996). Using a Neural Network to Forecast Visitor Behavior. Annals of Tourism Research. Petropoulos, C., Nikolopoulos, K., & V., A. P. (2005). A technical analysis approach to tourism demand forecasting. Applied Economics Letters 12, 327–333. 310 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Reinsel, G. C. (2003). Elements of multivariate time series analysis. Rumelhart, D. E., Hinton, G. E., & Williams, R. J. (1986). Learning internal representations by error propagation. Parallel distributed processing (pp. 318–362). Cambridge, MA: MIT Press. Sabuncuoglu, I. (1998). Scheduling with neural networks: A review of the literature and new research directions. Production Planning and Control, 9(1), 2–12. Sozen, A., Arcaklioglu, E., & Ozkaymak, M. (2005). Turkey’s net energy consumption. Applied Energy, 81(2), 209–221. . Vellido, A., Lisboa, P. J., & Vaughan, J. (1999). Neural networks in business: A survey of applications (1992–1998). Expert Systems with Applications, 17, 51–70. Witt, S. F., & Witt, C. A. (1995, 3). Forecasting tourism demand: a review of empirical research, International Journal of Forecasting. Wong, B. K., Lai, S. V., & Lam, J. (2000). A bibliography of neural network business applications research: 1994–1998. Computers & Operations Research 27,1045–1076. Zhang, G., Patuwo, B. E., & Hu, M. Y. (1998). Forecasting with artificial networks: The state of the art. International Journal of Forecasting, 14, 35– 62. Informatisation of the Judiciary in BiH: Success Factors Nedim Fisekovic, Meliha Handzic International Burch University, Bosnia and Herzegovina Abstract Informatisation of the judicial system covers all aspects of information and communication technology (ICT), including: equipping the courts with modern information technology equipment (desktop computers, servers, and printers), setting up a local area network (LAN) and wide area network (WAN), establishing a system of electronic mail for the judicial institutions, developing a system for case management system (CMS and TCMS), developing and establishing judicial web sites (web portal), computer education of all employees in the courts and prosecution offices, internet access for all users in the judiciary and many more. 311 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo In Bosnia and Herzegovina, all of the above activities have been implemented by the HJPC (High Judicial and Prosecutorial Council)in pursuit of European standards, with donor support. Since first contributions from USAID and ICITAP, further contributions from EU, Norway, Spain, Netherlands and Sweden contributed to the project success by providing ICT solutions, staff, training and continued development. Full informatisation of the judicial system will enable the full automation of courts and prosecutors' offices; also all employees in the courts will have direct access to relevant information, documents and services provided by the courts and prosecutors offices and citizens will have access to their personal court cases over the Internet. Keywords: judicial system, informatisation, Bosnia and Herzegovina 1.INTRODUCTION In the introductory section of the final project report (HJPC, 2011), its authors claim that high quality and modern judicial services, capable of answering all of society’s needs, cannot be achieved without information and communication technology (ICT). They also state that Informatisation of Bosnia and Herzegovina's (BiH) judiciary has been a long process, but today, the state of the art judicial information system in BiH is the most thorough and modern of any country in the region. In the end, they conclude that the project brings immense benefits for the delivery of justice. The report reminds us that before the introduction of ICT reform in the judicial system, courts and prosecutors’ offices had very few computers that operated without licensed software. Consequently, developments in cases were logged manually and all information had to be retrieved from mountains of paper files. The situation became even worse as a result of the 1990s conflict, with increasing number of complex court cases on one side, and with out-dated and inefficient practices on the other. Such environment threatened to exacerbate the backlog problem even further. ICT was necessary to make possible a dramatic change in the working operations of the courts. 2.INFORMATISATION PROJECT DESCRIPTION 312 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo A cutting-edge and tailor-made ICT project for the BiH judiciary was launched by the country’s High Judicial and Prosecutorial Council (HJPC). The scope of the project of informatisation of the judiciary covers all aspects of the continuity of mass and systematic introduction of Information and Communication Technology (ICT) in the courts and prosecutors' offices across the country, including hardware, software, application programs, and the use of human resources, control of relevant process changes and other related business processes (ICJ, 2004). The ultimate goal of informatisation of the judiciary in Bosnia and Herzegovina is "EJustice". This goal corresponds to the objectives set by the European Union in terms of creating a technical platform that allows access to existing or future information systems at national and international levels in all areas of the judiciary. The main expectation from establishing an electronic judiciary is that the use of information and communication technologies would significantly improve the efficiency of courts and prosecutors at the state level, and the courts and prosecutors in the FBiH and the RS. Thus, among other things, the current huge backlog accumulation would be significantly reduced, and new items could be processed in time. In general, the business processes in the courts are considered suitable for intensive and effective use of ICT tools and these tools can be used to significantly enhance and improve business processes in every respect. So far, the results of the process of informatisation of judiciary include the following elements (HJPC, 2011): HJPC established ICT (Information and communications technology) department All courts in judiciary have employed ICT experts WAN network connects 85 institutions in the area of the country LAN networks in 85 institutions connects more than 100 servers and 5,000 workstations Case Management System (CMS) enabled the complete automation of work processes in the judiciary 313 Impartiality served through the assignment of cases to judges Transparency of the registers changes and actions More effective communication between the courts in the judiciary Prevented loss of part of the file Quick and easy access to information for clients and lawyers 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo - Web Portal of Justice of BiH provides easy access to information Online database of the Judicial Documentation Centre provides access to the legal practice of judges, prosecutors and associates. Internet access is provided for all users in judiciary The most significant achievement is the introduction of case management in all courts and prosecutors in Bosnia and Herzegovina. Judicial institutions are linked in a common wide area network and a judicial web portal is established that contains the web pages of judicial institutions. Citizens and their legal representatives now have access to court files online (over the internet). Thanks to the activities undertaken so far to establish an electronic justice the work processes in the courts and prosecutors' offices have been promoted, and transparency of their work increased. Applying information and communication technology has accelerated flow and exchange of information and created technical prerequisites for the exchange of information between judicial and prosecutorial registers on the one hand and electronic records kept by other state and agencies on the other. Since the good results of this project showed the justification of investment in information communication technology strategy for justice sector reform in Bosnia and Herzegovina, continuation of the started activities is anticipated. Informatisation of Justice is included in the activities outlined in the Action Plan implementing the European Partnership with Bosnia and Herzegovina. 3.PROJECT SUCCESS FACTORS Project management literature often reports project failures, projects completed out of budget, time or with reduced scope. For example, the controversial Standish group results and Chaos survey from 2003 revealed that only 30% of projects were delivered on the original scope and agreement (Hastie 2006). Therefore, the successful completion of the studied informatisation project makes it especially interesting case for exploration. In general, good management of projects and people working on them is considered essential for its success (Valacich and Schneider, 2010). Most organisations appear to be well aware of these facts and tend to pay attention to necessary roles and responsibilities in development teams. However, planning is often performed and requirements defined that do not meet 314 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo stakeholders’ expectations. Although various causes of project success and failure have been the subject or prior research (Haughey, 2010; Prabhakar, 2008), there has been a little attempt to define the criteria for success, report systematic research of the factors that cause project success or failure, or provide deep insights into these successes and failures (Frese and Sauter, 2003). Therefore, this study will attempt to identify the most important factors that contributed to the success of the project of Informatisation of the judicial system in BiH. More specifically, the study examined (i) people, (ii) process and (iii) resource related aspects of the project from the perspective of IT professionals who participated in the project. With respect to people, project managers’ and team members’ competencies, training and mentoring were examined. Regarding process, various aspects of project planning, development and implementation were explored. Finally, the study examined the financial resources and client inputs provided to support the project. 4.RESEARCH METHOD Descriptive survey was selected as a preferred method for the current research. This method enabled systematic gathering of quantitative data from a sample of individuals for the purposes of describing the attributes of the larger population of which the individuals were members (Glock, 1967). The survey form was designed to include a total of 22 questions. The first 4 questions were about personal information of each respondent, while the remaining 18 questions addressed various people, process and resource related aspects of the project. The subjects were 70 IT personnel in positions of system administrators, database administrators and system developers from different regions of BiH. Most were experienced professionals. Among these, 26% were highly experienced having spent more than 5 years on the project, 63% spent between 3-5 years on the project and only 11% were novices with less than 3 years experience on the project. The questionnaires were created and distributed using Google docs (https://docs.google.com). Online questionnaires represent a convenient way of conducting surveys, as they enable crossing of time and geographic barriers, and are cost effective. In addition, Google docs is an excellent online tool that helps create and manage online surveys easily. In responding to the survey, the participants rated their opinions about various project aspects on a 7-point 315 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Likert scale. Their responses were collected, encoded and analysed using MS Excel descriptive statistics. 5.RESULTS The results shown in Table 1 indicate that all aspects of the project were positive. This was demonstrated by all average scores greater than 4 (out of 7). Responses were negative in that they show that there is room for further improvement. This is demonstrated by all scores lesser than 7 (out of 7). These score also point to major weaknesses and obstacles. Table 1: Mean respondents’ scores of various project aspects Project aspect score Testing Tools 5.03 Quality Assurance (Code inspections, design reviews, testing etc) 5.13 Training and Mentoring 5.11 Project Manager's Competence 5.44 Project Manager's authority to make decisions during the development 5.40 Team Members Competence 5.34 Team Members influence the project & the flexibility to create a good design 5.27 Postmortem Analysis (Lessons learned from previous projects) 5.19 Project Scope Definition 5.17 Support from Senior Management 5.09 Planning 5.13 Communication System and Procedures 5.31 Timeliness/Relevance of Project 5.34 316 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Level of involvement the developers have in estimating timeliness/relevance 5.34 Progress Monitoring 5.27 Clarity of Project Objectives and Goals 4.93 Requirement Statements/Specifications 5.11 Development Methodology/Process 5.23 Development Tools 4.86 Focus on New/Evolving Technologies 5.09 Level of User/Client Involvement 4.69 Budget and Resources 4.61 Level of client input/involvement and financial resources were assessed as the least satisfying project aspects. It is therefore not surprising that one of the weakest planning aspects related to the project was "Clarity of Project Goals and Objectives". The lack of client involvement and thus the lack of clear project goals was often mentioned in the literature as the prime cause of failure. However, it appears that high level of project manager’s competence and authority was crucial in overcoming such weaknesses in this project. Indeed, a comparative analysis of people, process (planning, development, implementation) and resource related aspects of the project clearly shows that people were the most important factor contributing to the success of this project. Competent IT personnel managed to deliver successful project outcomes despite the lesser than required financial and client resources and with less than adequate supporting development tools. 317 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo people resources implementation 5.40 5.20 5.00 4.80 4.60 4.40 4.20 planing development Figure 1. Comparative analysis of project success factors 6.CONCLUSIONS In this study, we examined the main factors that contributed to the success of the juditiary informatisation project in BiH. The results suggest that human factors (particularly project manager's competency and authority) are the most important success factors, followed by process related characteristics, followed by supporting resources. These results confirm the proposition that knowledge is the most important capital for development in the knowledge economy. However, these findings need to be interpreted with caution due to a number of limitations. The study examined success from the developers' rather than users' perspective. The measures used demonstrated good reliability, but they are not accepted published scales. Data was collected in BiH. The question is whether these results would hold in a different culture. Therefore, further research is recommended that would replicate and extend the current investigation to other contexts, systems and subjects in order to verify and generalise these findings. Future research is also encouraged to develop new research models and variables aimed at enriching our collective understanding of the project success factors. REFERENCES 318 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Frese, R. and Sauter, V. (2003) Project Success and Failure: What is Success, What is Failure, and How Can You Improve Your Odds for Success? Glock, C.Y. (1967) Survey Research in the Social Sciences. Russell Sage Foundation, New York. Hastie, S. (2006) What Makes Information Systems Projects Successful? HJPC (High Judicial and Prosecutorial Council) of Bosnia and Herzegovina (2011) Informatisation of the judiciary in Bosnia and Herzegovina 2004-2011. Haughey, D. (2010) The Four Levels of Project Success, Project Smart 2000-2010. IJC (Independent Judicial Commission) – Head Office Sarajevo (2004) Development of Information and Communication Technology in the Cours and Prosecutors’ Offices of Bosnia and Herzegovina. Prabhakar, G.P. (2008) What is Project Success: A Literature Review, International Journal of Business and Management, 3-10. Valacich, J. and Schneider, C. (2010) Information Systems Today (4th ed), Pearson Education. Advanced Techniques And Application Of Learning Content Management Systems In Enterprises Šemsudin Plojović1, Muzafer Saračević2,Enis Ujkanović3, Suad Bećirović3 1Department of Economics, International university of Novi Pazar, Serbia 2Faculty of Science and Mathematics, University of Niš, Serbia 3Department of Economics, International university of Novi Pazar, Serbia 319 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo E-mail: [email protected], [email protected], [email protected] [email protected] Abstract Several organizations are looking for a way how to manage the overall job performance of their employees, regardless of where the "working age" they are. Learning and competence development, along with management skills is noticeable development, therefore, that organizations want to maximize the capacity of its staff, and with them the skills that the new business conditions become necessary. In the process management capabilities and potentials occupy a key role in content management systems learning (LMS). One capability that users LMS never had this kind should be developed. In this way, the organization gained greater success using his own internal resources. Keywords: Business LMS, e-Learning, LCMS, Virtual Classroom, CMS. 1.INTRODUCTION Learning Management System (LMS) is a key application in the model of e-Learning. Includes a set of features designed for the "delivery", monitoring, reporting and administration of learning content, student progress, and interaction of students and mentors and students together. Serious e-Learning system cannot be imagined without the complex software. LMS can be used in a very simple system, and the highly complex enterprise-wide distributed environments, such as public administration, large companies and the like. LMS is software for managing learning events organized, including online, virtual classroom. The focus of LMS is to manage employees, track their progress and performance in all types of training. Learning and competence development, along with management skills is a noticeable development in addition to education there is a niche, therefore, that organizations want to maximize the capacity of its staff, and with them the skills that the new business conditions become necessary. One capability that users LMS never had this kind should be developed. In this way, the organization gained greater success using his own inner resources [1]. Learning Management System (LMS) is software that allows you to fully administer the global learning process of employees of enterprises. Some research has found that 60% of current LMS, with monitoring of the achievements of its users, and 38% giving timely feedback and have a plan to boost performance. 320 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo LMS for registration of employees, enables the courses in the catalog of courses, description of data on employment, and enables reporting on completed. In addition, LMS is typically designed to be operated courses that deliver different publishers and providers of services. LMS is usually not included in its configuration authoring tools for creating educational content. LMS system manufacturers typically offer additional tools to create content that is flexible for employees or teams. Reuse a wide course (one course can be delivered to multiple employees, the monitoring of achievements). 2.ADVANCED TECHNOLOGY EMPLOYMENT APPLICATIONS IN EDUCATION AND Learning Content Management System is a system for creating, storing, preparation and delivery of e-Learning content in the form of learning objects. Search new LCMS and compared to the LMS (least according to SCORM-in) is a Automated Authoring Application and applications for automated authoring process. This application automates authoring (content creation process) introducing authors with templates and storyboarding capabilities that include the principles of instructional design. Using these templates, authors can develop a whole course on the basis of the existing buildings in the repository, creating new facilities or a combination of both principles. Content management system learning (LCMS) enables management of creating, storing, using and re-using content for learning within a firm or organization. Content learning is structured in the form of particles of knowledge - learning objects or learning objects [4]. Structure LCMS system may be viewed as an upgrade structure LMS systems, which add a content management system (CMS - Content Management System) and re-usable learning objects (RLO - Reusable Learning Objects). The term originated from the CMS on-line publishing industry, where such systems enable the creation and administration of various content (articles, reports, pictures, banners and the like) [5]. The CMS system article is entirely made up of a number of particles of knowledge, called content component, whose level is guaranteed, and reuse. One and the same component may be involved in numerous articles and it can be read by many readers. If you bring it in connection with the work, then we talk about re-usable learning objects, which can figurate content in different domain knowledge and can be delivered to different students. 321 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 1: Management in Custom Portal CMS is a software for effective creation, development and content management web site in internet, intranet and extranet use variants. It is designed for large numbers of business users to efficiently and managing web content as a way of presenting the entire business firms and business activities on the Internet. Characteristics of CMS in a business environment: 322 Better information and communication between business functions and staff CMS is used as an Internet information portal for employees in the company. Applied in this way provides a comprehensive and timely information of employees and the ability to transfer information to the clients of the company. Each employee can participate in creating and updating the site - CMS allows the inclusion of "ordinary users' computers to develop and update the site with no previous training to work with specialized tools. In particular it is important that marketing personnel and other sectors of the company without hiring professionals such as web designers and developers the content, create and modify hand, real and connects the menus and links etc.. In addition to users, LINK CMS is available to help system (Help). (Only) quality control - CMS allows the user at any time to have an insight into the condition of the structural and functional checks of all the connections. In this way, the user shall establish the correctness of its procedures and controls the quality of entered element. CMS allows the creation of material for later publication on the network with the previous review of the author, and responsible person. 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Integration with databases and Office applications - basically a CMS is reliable and financially viable MySQL database that provides great benefits for the entry, use and organization of stored materials. Content created in some of the Office applications in a simple way of being integrated into the content of the website which is operated by CMS. It is important that these systems can be applied in a very simple system, and the highly complex enterprise-wide distributed environments, such as public administration, large companies and the like [3]. 3.BUSINESS LMS LMS in the future should be the basic business applications in large companies (the so-called Trade LMS) in order to increase worker efficiency, facilitate the decision making and automation of work processes. These LMS's need to manage knowledge and competences and cooperation employees. Cooperation employees is established through virtual conferences, forums, chat rooms, blogs. Business LMS should provide career management, to be of assistance in employment, to manage the WBT and CBT in the companies. Workplace paid attention to education and training at a time, in fact in the work environment. In the context in which to improve workforce skills and competency for rapid change in the labor market and business, e-learning has proven to be very popular as an effective solution [2]. The main beneficiaries of the ICT sector now meet 60% of its needs in training for teaching e-learning. This form of training has the advantage of organizations that cannot bear the cost and waste of time for training in the classroom. Further efforts are needed to small organizations understand, plan and use e-learning in line with their requirements and needs. Figure 2: benefits of LMS 323 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo LMS integration with ERP and CRM. ERP (Enterprise Resource Planning) system that enables the integration of engineering, customer service, planning, manufacturing, finance, human resources through a single facility or multiple locations. CRM (Customer Relationship Management) system that helps manage customer relationship [1]. Grouping (integration) of organizations that use the same LMS, brings many benefits in implementing the education of its participants. This is particularly reflected in lower total cost of training, the time to create competence and provides a consistency of delivery activities encompassed the needs of education. What is the LMS needs to become usable in integrated systems is the necessity of moving on to more advanced levels, in fact LCMS (Learning Content Management System), a system where much attention is given to patterning and evolution of educational content, taking the principles of instructional design. According to the data 60% of current LMS and LCMS has a function. 4.APPLICATION OF VIRTUAL CLASSROOM IN ENTERPRISES Virtual classrooms make it possible to develop and enrich the entire range of generic skills, users such as: group work and team work (so as to define roles in teams, solve critical problems and discuss the team). Virtual classrooms have a separate "rooms" where users can meet and work on solving the tasks set them. problem solving and consideration of various solutions for solutions through discussion that takes place in the group. In the group may consider different ideas for solving the problem and try different strategies to solve, communication skills - asking questions and giving answers, the fact that users are required to take a stand in certain situations, to agree or to express their disagreement, to explain his position, effective use of new technologies - users get used to new technologies used in different activities. Figure 3: Collaboration in enterprises 324 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Characteristics: Usually includes live audio and video communication among employees. Participants use the microphone and headphones (headsets) and communicate with your voice. There are many free tools that can be used for the virtual classroom. They can include joint panel to display text and drawing sketches. Lecturer and participants can work together to search the Web ling and joint visits to sites. The employer may exchange files with users. Users can join and transfer images from a Web camera when the network capacity to provide. There is a possibility that the presentation include guests from abroad, which is a very good way to include experts in the field. May include "Break out" rooms, the environments in which small groups can work together. Sessions can be archived and remember to be reviewed later. These technologies are increasingly integrated into the LMS systems (for example Blackboard, Moodle or Janisons) or CMS systems. 5.M-LEARNING IN ENTERPRISES AND SOCIAL NETWORKING The future of e-learning, m-learning (mobile learning) - learning anytime and anywhere. Thoughts on learning through mobile, wireless internet and so on. The future of education lies in portable devices, primarily mobile phones, iPods, PDAs and laptop computers. In the near future, e-learning systems will be integrated into mobile technologies such as mobile phones, handheld scanners, tablet PCs, Kindle, IPAD and devices that no longer exist. In the long run, e-Learning System (LMS), will be integrated in almost all electronic devices and machines [6]. Social networking increase in virtual social interaction on a global scale, is increasingly growing, creating a space in which to share information, knowledge and experience. The newly created space is often the target of testing needs, opinions and ways of organizing as in other sectors, as well as organizing training. Social cooperation is becoming an indispensable way of gathering and management's LMS, where the learning experience, knowledge and a variety of valuable information placed in the lap of social interaction. 325 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 4: World-Wide Social Networking Users The newly arrived participants in this form of communication, very quickly learn from their domesticated counterparts, a new generation growing up in this virtual social environment. What is the big problem is, what is expected of the LMS and what is expected from the only form of social learning, which is present in social networking. In social learning, learning is largely informal character. The challenge is to design (design) LMS, which significantly by using social interaction through collaborative learning, learning, provides a formal sense. For now, many of the existing LMS is not a satisfactory level of use of Web 2.0 technologies. Some numerical indicators of the situation with existing LMS products are 42% let index, 20% use blogs, 17% of a wiki page. Strategy for social e-education include: 1. Co-authorship - Users use Web tools to generate and edit together some content. 2. Collaboration in problem solving and collaborative research - Users work together to find solutions to target problems and select strategies to access the following tasks. Social software tools enable users to easily communicate in order to cooperate, be it in textual form or in direct conversation. 3. Tacit knowledge sharing with others - through communication, cooperation in the project, through research and conversations users have the opportunity to share their opinions with others and to participate in adopting common conclusions. Social, networks also allow users to express their specific views, to challenge their opinions and others to participate in building a common attitude and reach consensus. 4. Monitoring-employed, professionals, experts and experienced users can involve the social network in occasionally as an instructor who will guide users in the learning process. 326 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo All these software will, as more time is devoted to adoption, as well as simplification of administrative and user interfaces, lead to an increase in simultaneous amateurism (level of knowledge management systems and content creation) and widespread use in all areas of education (school education institutions and in enterprises) as in the domain business since learning can easily be replaced with the term "information" or "relationships with clients." The future will be different for everyone ranging from hairdressing shops for dogs, medical clinics... until of course, an organization that has to do with learning, as delivered by each individual contribution and use for themselves. 6.CONCLUSION We can conclude that the appearance of more powerful portable communications devices, resulting in the need for future LMS aims to accessibility, independent of the dominant or pre-defined platform for access to educational content and educational activities. The increasing spread of virtual social interaction, gets a significant role in creating applications that are supported by the LMS. In social interaction, consumers are increasingly sharing resources for learning, as well as their ideas and opinions through discussions, presentations, blogs, comments, tools for this purpose... In this way, learning moves from the corporate model to the global, and therefore the organization LMS need the same adjustment. Accordingly, we conclude that any existing LMS needs to be developed and improved. Flexibility and adaptability LMS individual and social community, whether real or virtual, individually or through collaborative learning, accompanied by educational standards, is one of the main objectives which aims LMS future. Accessible to large repositories of learning objects, monitoring of standards for the creation of compatible content an increase of structural, as opposed to instructional content, forcing non linear ways of learning, follow-up of new IT is the default. REFERENCES Ally, M. (2004), Foundations of educational theory for online learning, Theory and Practice of Online Learning, Athabasca University. Mašović S., Saračević M., Kamberović H., Međedović E. (2011), Modern trends in higher education and the future of e-learning, ITRO-conference: Information technology and development of education, pp.321-326, Technical Faculty "Mihajlo Pupin", University of Novi Sad, Serbia. 327 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Međedovic E., Saračević M., Bisevac E., Mašović S., Kamberovic H.(2011), System Infrastructure for E-Learning on University of Novi Pazar, 10th International Scientific Professional Symposium INFOTEH-JAHORINA. Saračević M., Međedović E., Mašović S., Selimović F., Kamberović H. (2011), Application learning content management systems, virtual classroom and m-learning in enterprises, ICT for SME2011 - Information and Communication Technologies for Small and Medium Enterprises, ISBN 978-86-7672-140-5, Technical Faculty "Mihajlo Pupin", University of Novi Sad. Saračević M., Međedović E., Mašović S., Selimović F., Kamberović H. (2011), Sistemi za upravljanje sadržajem učenja kao podrška zaposlenim u preduzećima, 9. Međunarodna naučno-stručna konferencija - Na putu ka dobu znanja, Fakultet za menadžment, UDC005.94, ISBN978-86-85067-31-0, COBISS.SR-ID: 266277895, Novi Sad. Saračević M., Mašović S., Selimović F., Novalić F. (2011), Unapređenje informisanosti, komunikacije i obrazovanja zaposlenih u agrobiznis sektoru i način realizacije primenom LCMS-a, Naučna konferencija - Agrobiznis2011, u okviru projekta “Bolja saradnja za bolju budućnost“, Univerzitet u Novom Pazaru. A Hybrid Digital Video Watermarking Method Based on DCT and DWT Haldun Sarnel, Kadir Ünal Dokuz Eylül University, Department of Electrical and Electronic Engineering, İzmir, Turkey E-mail: [email protected], [email protected] Abstract Digital video watermarking is one of the solutions for copyright protection of digital multimedia data and draws great attention of both researchers and digital video owners. In this work, a new hybrid digital video watermarking method which uses the discrete cosine transform (DCT) and discrete wavelet transform (DWT) is proposed. Each frame is processed with one of the DCT and DWT methods or a combination of them, half of a frame by the DCT method and the other half by the DWT method. Selection of the watermarking for each frame in the video is determined randomly. The proposed method has undergone several attacks in order to check its robustness and compare to the DCT and DWT methods. The proposed hybrid method including a watermarking diversity throughout the video improves robustness against attacks. 328 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Keywords: Digital video watermarking, discrete cosine transform (DCT), discrete wavelet transform (DWT), copyright protection. 1. INTRODUCTION Production and distribution of digital multimedia data have become much easier with the rapid growth of the internet and other digital technologies, and consequently they can reach a large number of people in a short time. On the other hand, this introduces copyright protection problem for the digital multimedia data with a legal owner. To prove the copyright of digital data, some methods must be applied on the original digital data whatever it is text, audio, image or video. Digital watermarking methods have been proposed for solving copyright protection problems (Cox et al. 2002). A secret message what is called a watermark is embedded to a digital data with a secret key. This process is called digital watermarking. The watermark can be a random number sequence, copyright messages, ownership identifiers, binary or gray level images, or other digital data formats. A digital watermarking method provides the copyright owner with proving his/her ownership by extracting and revealing the embedded watermark from the digital data in the case of an illegal usage of the digital data. The original digital data after watermarking can be distributed in a medium and may receive some manipulations and attacks, intentionally, or unintentionally, so as to degrade the watermark to disappear. Ideally, the watermark must remain intact, or safely extractable after the digital data has undergone some attacks to be able to prove the ownership. Image and video watermarking methods can be classified in two groups, spatial domain and frequency domain methods. Spatial domain methods are based on modification of pixels values in embedding stage of the watermarking. These methods are very simple and have low computational cost, but are vulnerable to attacks and watermark can be easily distorted. Frequency domain methods are based on modification of frequency coefficients. The original content is transformed to frequency domain and coefficients in frequency domain are used to embed and recover the watermark. The most common transforms are the discrete cosine transform (Cox et al. 1997, Busch et al. 1999) and the discrete wavelet transform (Xia et al. 1997, Kundur and Hatzinakos 1998). The frequency domain methods are more robust and have more computational complexity. Hartung and Girod (1999) described a method of watermarking into both compressed and uncompressed MPEG-2 videos by modifying selected DCT coefficients. Langelaar and Lagendijk (2001) proposed a watermarking method that divides the video into groups of blocks and further divides the blocks into groups. A single watermark bit is embedded into selected DCT coefficients based on their energies within the groups. Chetan and Raghavendra (2010) proposed a DWT-based video watermarking scheme that embeds different parts of a single watermark into different scenes of a video after detecting scene changes. 329 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo In this work, a new hybrid digital video watermarking method which uses the discrete cosine transform (DCT) and discrete wavelet transform (DWT) is proposed. The watermark is divided to sub pieces and these pieces are embedded to frames. Each frame is processed with one of the DCT and DWT methods or a combination of them, half of a frame by the DCT method and the other half by the DWT method. The proposed hybrid method has undergone several attacks in order to check its robustness and compare to the DCT and DWT methods. 2. TRANSFORM –BASED DIGITAL VIDEO WATERMARKING 2.1 DCT-based Watermarking The DCT coefficients D(u, v) of a N x N block p( x, y) in an image are computed as follows. D(u, v) C (u )C (v) N 1 N 1 (2 x 1)u (2 y 1)v cos 2N 2N p( x, y) cos x 0 y 0 C (u ) 1 N for u 0, C (u ) 2 N (1) for u 1,2, , N 1 The frequency bands of an 8x8 DCT block are shown in Figure 1. The top-left is the zerofrequency component. The lowest frequency band FL and the highest frequency band FH are not changed. A watermark bit is embedded in the highlighted medium frequency band FM by modifying its coefficients. In the DCT-based video watermarking, a frame is divided to 8x8 non-overlapping blocks. A watermark is embedded to video frames piece by piece. A watermark of size L bits is divided into m pieces. Since L/m bits has to be embedded in a frame, a subset of L/m block locations are selected randomly using a secret key. Always this subset is used to embed a watermark piece Wi into every frame. In recovering stage, the same secret key is utilized to locate those watermarked blocks. A watermark piece is selected randomly to embed it into the current frame. Every block in the subset is DCT transformed and its 22 medium frequency band coefficients are determined. Two uncorrelated pseudo random sequences, R0 and R1, of length 22 are generated to represent watermark data bits 0 and 1. A single bit is embedded to one of the blocks with coefficients D(u,v) in the subset by D(u, v) aRk (u, v), DW (u, v) D(u, v), u, v FM u, v FM (2) where DW is coefficients of watermarked block and a is a strength constant. The balance between robustness and visibility of watermarking is adjusted by a. The watermarked block is then back-transformed to spatial domain by taking its inverse DCT. 330 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Figure 1: DCT frequency bands LL1 LH1 HL1 HH1 Figure 2: Frequency bands of 1-level DWT 2.2 DCT-based Watermark Recovery To recover the embedded watermark piece from each frame, first the watermarked blocks are determined and then the middle band frequency coefficients in their DCT are obtained. The pseudo random sequences R0 and R1 are computed and correlated with the middle band coefficients of each watermarked block. The higher of the two correlation values specifies the recovered possible watermark data bit. As a result, an array of higher correlation value C(n) and an array of recovered bits U(n) of the watermark piece are obtained for nth bit after all watermarked blocks are examined. U(n) is (binary) correlated with each of the real watermark pieces Wi(n) to identify it. If the maximum correlation value is smaller than a predefined threshold value Tp, U(n) is ignored assuming a failure of watermark detection in the current frame. When all frames are processed in this manner, a number of recovered instances Uij(n), indexed by j, of each watermark piece Wi(n) are obtained and recorded. Correlation values Cij(n) of all recovered bits are also formed from C(n) of every frame. 2.2.1 Reconstruction of Watermark We use an algorithm for the reconstruction of watermark pieces Vi(n) from their recovered instances Uij(n) as follows. Set i=0 and count the numbers of 0 bits and 1 bits for every bit location n in Uij(n) discarding bits for which Cij(n)< T, a predefined bit correlation threshold value. Those are assumed as incorrectly recovered bits. Then, Vi(n) is assigned the bit with at least 70% majority of total count for bit n. If there is no such majority, the bit defaults to 0. This process is repeated after i is incremented until all watermark pieces are reconstructed. Finally, the entire watermark can be formed by concatenating all watermark pieces Vi(n) (i=0,1,2,…,m-1) in correct order. 2.3 DWT-based Watermarking The basic idea of the DWT is to decompose a frame into a sub-image of different spatial domain and independent frequency districts. 1-level Haar DWT is used in this study for simplicity. Figure 2 shows the 1-level DWT of an image by frequency bands. The lower resolution approximation region LL of an image contains the most important pictorial information, hence, it is not used for watermark embedding. The frequency regions of LH, HL and HH represent the horizontal, vertical and diagonal details, respectively, of the image. 331 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo A watermark is embedded to video frames piece by piece as in DCT-based watermarking. In our study, the same watermark piece is embedded to both LH and HL bands. For each bit of the watermark, a different pseudo random sequence Rn (n=0,1,2,…,L-1 and R={ R1, R2,…}) with length equal to the length of these bands is generated. After a piece of the watermark is selected randomly, the sequences in R that represents the bits in that piece only are multiplied by a strength constant and added to both LH and HL band coefficients of the DWT of the current frame, in a way similar to that in (2). We embed only watermark bits 0 (black pixels in the binary watermark image) in the DWT-based method to improve imperceptibility of watermarking. Finally, the frame is transformed to spatial domain by taking its inverse DWT. In the recovering stage, every sequence Rn is correlated with LH band coefficients of the 1level DWT of the current frame. Every bit n in the embedded watermark piece is recovered and stored in an array of U1(n) if C1(n) value of correlation of LH band coefficients with Rn exceeds a threshold value. Otherwise U1(n) defaults to 0. Then, U1(n) is divided into m pieces and each piece is correlated with each watermark piece Wi(n) to identify which watermark piece is embedded in the current frame. If the maximum correlation value is smaller than a predefined threshold value, U(n) is ignored assuming a failure of watermark detection in the LH band of the current frame. Otherwise, the piece giving the highest correlation value is overwritten on U1(n). Similarly, correlation of every Rn with HL band coefficients of current frame yield U2(n) and C2(n). When all frames are processed in this manner, a number of recovered instances Uij(n) of each watermark piece Wi(n) and the correlation values Cij(n) of all those recovered bits can be obtained and recorded. Note that Uij(n) and Cij(n) contains results obtained from both LH and HL band coefficients. The algorithm for the reconstruction of watermark pieces Vi(n) from their recovered instances Uij(n) is the same as explained in Section 2.2.1. 3. THE PROPOSED HYBRID VIDEO WATERMARKING METHOD 3.1 Hybrid Watermarking In the hybrid method, there are three ways to embed a piece of watermark in the current frame, using DCT, DWT, and a combination of the DCT-DWT transforms. In embedding stage, one of the three different watermarking algorithms and a watermark piece for the current frame are selected randomly. Depending on the selection, the entire frame is watermarked using the algorithms and parameters given in Section 2.1 (for DCT-based) or in Section 2.3 (for DWT-based) in the hybrid method. If the random selection comes out to be the combined method, the frame is divided into two equal halves by a horizontal line. The watermark piece is embedded to the upper half by the DCT-based algorithm and to the lower half by the DWT-based algorithm. In this case, the concepts are the same except that the maximum number of 8x8 DCT blocks and size of frequency regions of DWT in a frame will be halved. The hybrid method is expected to perform better by exploiting the advantages of the both transform based methods. 332 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo 3.2 Watermark Recovery for Hybrid Method The watermarked video is used as input for the DCT based, DWT based and combined DCTDWT based watermark recovery modules, individually. Some attacks drop several frames from watermarked frame or change the order of frames in video. This makes any record of watermarking history of frames void, hence, all three modules must try to recover watermark data blindly from each frame. The recovering stages of the DCT based and DWT based watermarked frames are the same as given in Sections 2.2 and 2.3. If watermark data is to be recovered using The combined DCT-DWT recovery module applies to the upper half of each frame the DCT-based recovery algorithm and to the lower half the DWT-based algorithm. In the upper half frame, the same subset of DCT blocks watermarked by the combined method is located to recover the watermark bits. The outputs of two full frame independent recovery algorithms (DCT-based and DWT-based) and two half frame recovery algorithms for each frame are recorded separately. When all frames are processed 4 individual Uij(n), one from each recovery algorithm, are merged into one. The same merging applies to Cij(n) too. The algorithm for the reconstruction of watermark pieces Vi(n) from their hybrid-recovered instances Uij(n) is the same as explained in Section 2.2.1. Some attacks can distort the watermark data embedded using one specific frequency domain transform. In this case, the advantage of the hybrid method appears. If one of the transform based methods cannot resist to some attacks, the other transform based method may hopefully resist and recover the lost watermark data from either the same frame or other frames. 4. EXPERIMENTAL RESULTS 4.1 Details of Tests A digital video with 104 frames of size 640x480 and two different watermark data with dimensions of 20x20 and 24x24 pixels, respectively, are used in the tests (Figure 3). (b) (c) Figure 3: (a) A frame from the test video, (b) and (c) two watermarks used in the tests. The test video is also watermarked with the DCT-based and DWT-based methods, individually, in order to compare their performances to that of the proposed hybrid method. The tests are performed under 4 different scenarios. The watermark 1 is divided to 2 and 4 333 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo pieces in the scenarios 1 and 2, respectively, and watermark 2 is divided to 2 and 6 pieces in the scenarios 3 and 4, respectively. 4.2 Results of Simulated Attacks Noise addition attack adds to the watermarked video two types of noise, salt & pepper’ noise and Gaussian noise depending on selection. Because a video contains a large amount of redundancies between frames, frame dropping is an attractive attack to destroy watermark data. In the tests, the frames of the watermarked videos were dropped up to 70% of the total number of frames in the test video. The frame averaging attack collects a number of successive frames and averages them out to generate an output frame. This is repeated at every frame of watermarked video producing an averaged video. The compression attack is simulated by compressing the watermarked video using a codec for ‘wmv3’ video format in MATLAB environment. Median filtering attack smooths images without blurring edges significantly. Intensity adjustment attack, maps the values in intensity image to new values such that normalized intensity values less than 0.01 and higher than 0.99 are saturated at 0 and 255, respectively. Contrast enhancement attack applies histogram equalization to every frame. The normalized correlation value between a reconstructed watermark and an original watermark is computed and given in Table 1 as a measure of watermark detection robustness of the tested methods under a given scenario and an attack. Simulation results show that the hybrid method improves watermark robustness against the tested attacks. 4.3 Imperceptibility and Capacity Imperceptibility indicates how invisible the watermark is. This requirement has a trade off relation with two other requirements, robustness and capacity. The imperceptibility of the watermarked data is measured using peak signal-to-noise ratio (PSNR) between original and watermarked data. Imperceptibility values of all methods computed from the watermarked video frames were extremely high (over 80 dB for every frame) so that existence of any watermark in video could not be visually detected. Capacity is the amount of the data that can be embedded in a digital data. Increasing the size of watermark data embedded in a video decreases the visual quality of the video. We can compute the capacity of the DCT based method only, because in the DWT based method, number of bits to be embedded in a frame is theoretically infinite. For a given video, capacity of the DCT based method is equal to the number of blocks with a given size (usually 8) in a frame. The DCT based capacity is 4800 bits/frame for full frame watermarking and 2400 bits/frame for half-frame (i.e., for combined DCT-DWT based) watermarking. 334 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Table 1: Performances of the DCT-based, DWT-based and hybrid methods for several attacks. Given are the normalized correlation values between recovered and original watermarks. DCT Scenario Attack name salt & pepper noise density= 0.02 salt & pepper noise density=0.04 Gaussian noise (mild) frame dropping (70%) frame averaging over 2 frames frame averaging over 6 frames video compression (quality=90) 3x3 median filter intensity adjustment contrast enhancement 1 0.98 0.69 0.97 0.99 0.98 0.92 0.87 0.98 0.99 0.99 2 0.98 0.74 0.88 0.98 0.98 0.81 0.70 0.93 0.99 0.99 3 0.97 0.96 0.98 0.97 0.97 0.93 0.86 0.90 0.99 0.98 DWT Scenario 4 0.91 0.65 0.87 0.87 0.78 0.70 0.72 0.84 0.98 0.98 1 1.00 0.99 1.00 1.00 1.00 0.86 1.00 0.00 1.00 1.00 2 1.00 0.95 1.00 1.00 1.00 0.86 1.00 0.00 1.00 1.00 3 1.00 1.00 1.00 1.00 0.90 0.86 1.00 0.01 1.00 1.00 Hybrid Method Scenario 4 1.00 1.00 1.00 1.00 0.79 0.58 1.00 0.20 1.00 1.00 1 1.00 0.89 1.00 1.00 1.00 1.00 1.00 0.97 1.00 1.00 2 1.00 0.95 1.00 1.00 0.99 0.99 0.99 0.91 1.00 1.00 3 1.00 1.00 1.00 1.00 1.00 1.00 1.00 0.97 1.00 1.00 4 1.00 1.00 1.00 1.00 1.00 0.95 1.00 0.84 1.00 1.00 5. CONCLUSIONS In this study, a hybrid digital video watermarking method is proposed. This hybrid method contains two frequency domain watermarking methods because of their advantages: DCT based and DWT based methods. Thus, the advantages of the both methods are utilized in the proposed method. The watermark is divided to sub-pieces and these pieces are embedded to frames. The hybrid method has better robustness compared to the individual methods it merges without significant reductions in the capacity and imperceptibility requirements. The size of a piece of watermark to be embedded into a frame must not be too small. Otherwise recovery of such small pieces from an attacked video may fail. REFERENCES Busch, C., Funk, W. and Wolthusen, S. (1999) Digital Watermarking: From Concepts to Real-Time Video Applications. IEEE Computer Graphics and Applications, 19, 25-35. Chetan K.R, and Raghavendra K. (2010) DWT Based Blind Digital Video Watermarking Scheme for Video Authentication. International Journal of Computer Applications, 4, 19-26. Cox, I., Kilian, J., Leighton, F. and Shamoon, T. (1997) Secure Spread Spectrum Watermarking for Multimedia. IEEE Transactions on Image Processing, 6, 1673-1687. Cox, I., Miller, M. and Bloom, J. (2002) Digital Watermarking, Academic Press, USA Hartung, F. and Girod, B. (1998). Watermarking of uncompressed and compressed video. Proceedings Signal Processing, 66, 283–301 335 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo Kundur, D. and Hatzinakos, D. (1998) Digital watermarking using multiresolution wavelet decomposition. Int. Conf. on Acoustics, Speech and Signal Processing, 2969-2972. Langelaar, G., and Lagendijk, R. (2001) Optimal differential energy watermarking of dct encoded images and video. IEEE Transactions on image Processing, 148–158 Xia, X., Boncelet, C., and Arce, G. (1997) A Multiresolution Watermark for Digital Images. Proc. IEEE Int. Conf. on Image Processing, vol. I, 548-551. Investigation Of Seismic Performance Of Existing Building Strengthened With Cfrp Ali Demir1, Hakan Başaran2, Duygu Dönmez Demir3 1Department of Civil Engineering, Celal Bayar University, Manisa, Turkey 2Department of Turgutlu Vocation School, Celal Bayar University, Manisa, Turkey 3Department of Mathematics, Celal Bayar University, Manisa, Turkey Abstract In this study, the seismic performance of the Merkez Efendi hospital building was determined with CFRP strengthening methods according to the Turkish Earthquake Code-2007. Firstly, the building was considered with the masonry walls and without masonry walls and the effect of the masonry walls to the performance of the building was investigated. Afterwards, the building was strengthened with CFRP plates to get the required seismic performance level. Consequently, the seismic performances of the hospital building were compared for these three cases. Keywords: Strengthening, Masonry Wall, CFRP, Seismic Performance 1.INTRODUCTION Buildings are subjected to earthquake, wind, fire etc. during their lifetimes. Sometimes, addition of a story and change in the purpose of using occur. For these reasons, the performances of the buildings should be investigated according to the present earthquake codes of the countries. If the performance of the building is insufficient, it must be rehabilitated. The Turkish Earthquake Code-2007 (TEC-2007) gives alternative rehabilitation methods. One should choose the most suitable method for buildings. Chapter 7 of TEC-2007 entitled “Assessment and Strengthening of Existing Buildings” and sets standards for 336 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo assessment and rehabilitation of existing buildings (Sucuoglu 2006). Recently, there have been some studies about linear and non-linear procedures in TEC-2007 and concluded that results of linear procedures are more conservative than non-linear ones (Sengoz 2007, Tuncer et al. 2007, Kalkan and Kunnath 2007). In this study, the seismic performance level of the Merkez Efendi hospital building with and without masonry walls is determined according to TEC-2007. The some masonry walls are strengthened with CFRP plates for rehabilitation of building. The capacity curves and performance levels of the strengthened buildings are determined with incremental static pushover analysis and compared. 2.DESCRIPTION OF THE HOSPITAL BUILDING The hospital building has ground floor and three stories. The height of the ground floor is 3.70 m and the heights of the other floors are 3.20 m. The building has dimensions 34.90 m by 14.70 m in plan. The building has two shear walls, columns and beams (Fig.1). The building is situated in the 1.seismic zone and Z3 local site class. The standard compressive strength of the concrete of the building is determined from the samples taken from the columns as 11 MPa (Fig.2.b). Material properties are 220 MPa for the yield strength of both longitudinal and transverse reinforcements. A (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (60/60) (40/60) (40/60) (40/60) (40/60) Y (40/60) (40/60) (40/60) (40/60) (40/60) (60/60) (40/60) (40/60) (40/60) (40/60) (40/60) (40/60) (40/60) (40/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60) (30/60)(30/60) 595 (30/60) (60/60) 280 (60/60) X C 595 (240/30) 1470 B (30/60) 345 1 330 2 330 3 (240/30) 490 4 330 5 3490 330 6 330 7 330 8 330 9 Figure 1: The plan of ground and first floor of the existing building 337 D 345 10 11 3rd International Symposium on Sustainable Development, May 31 - June 01 2012, Sarajevo a) The hospital building b) The coring Figure 2: Existing Building The existing hospital building was modeled with the present masonry walls and without the masonry walls and they were shown in Figure 4.a and 4.b. After the existing hospital building is rehabilitated with CFRP plates (Fig 4.c). The masonry walls of the hospital building were compared to trusses according to FEMA and Mainstone who had recommend the formulas Equation 1, 2 and 3. According to TEC2007 the elasticity modulus of the masonry walls and compression strength were determined as 1000 MPa, 1 MPa, respectively. 338 d : Diagonal length t : Width of masonry wall Wef : Effective wal width Em : Modulus of elasticity (Masonry) Es : Modulus of elasticity (Frame) R : Bearing capacity H` : Length of masonry wall H : Story height L` : Net span width L : Span width θ : Angle of diagonal compressive bar Ic : Moment of inertia of columns Figure 3: Diagonal compression region in masonry wall under lateral load and equivalent virtual diagonal compressive bar element that represents the masonry wall d H2 L2 (1) w 0.175(1 H)0.4 H2 L2 (2) 1 E t sin 2 4 1 m 4 Es Ic h 339 (3) The strengthening with CFRP plates is seen in Fig.4.c. The width of the CFRP plates is 100 mm and the thickness is 1.4 mm, the modulus of elasticity of CFRP is 210000 MPa. The three CFRP plates are bonded to the masonry walls side by side. The performance levels of this rehabilitation are compared with the existing building performance. The connection details of CFRP are shown in Fig.5. H-EB = Existing Hospital Building H-EBMW = Existing Hospital Building with Masonry Walls H-CFRP = Strengthened Hospital Building with CFRP a) H-EB b) H-EBMW c) H-CFRP Figure 4: The existing and strengthened hospital buildings with CFRP method Bolt Beam Column Masonry Wall CFRP Plate Figure 5: The connection details of CFRPs 3.METHODS 340 The incremental static pushover analysis was employed for the performance assessments. The incremental equivalent static lateral force analysis is limited to 8 story buildings with total height not exceeding 25 m, and not possessing torsion irregularity. Nonlinear flexural behaviour in frame members are confined to plastic hinges, where the plastic hinge length Lp is assumed as half of the section depth (Lp= h/2). Pre-yield linear behaviour of concrete sections is represented by cracked sections, which is 0.40EIo for beams and varies between (0.40-0.80)EIo with the axial stress for columns. Strain hardening in the plastic range may be ignored, provided that the plastic deformation vector remains normal to the yield surface. The objective is to carry out nonlinear static analysis under incrementally increasing lateral forces distributed in accordance with the dominant mode shape in the earthquake excitation direction. Lateral forces are increased until the earthquake displacement demand is reached. Internal member forces and plastic deformations are calculated at the demand level. A capacity diagram is obtained from the incremental analysis which is expressed in the “base shear force - roof displacement” plane. The reference design spectrum in the Code has 10% probability of exceeding in 50 years. Based on Turkish strong motion data, it is estimated that the spectral ordinates for 50% probability of exceeding in 50 years are half of the reference spectrum whereas the ordinates for 2% probability of exceeding in 50 years are 1.5 times that of the reference spectrum. Building earthquake performance level is determined after determining the member damage states Evaluation of the investigated buildings is performed using the recently published TEC-2007. Three performance levels, immediate occupancy (IO), life safety (LS), and collapse prevention (CP) are considered as specified in this code and several other international guidelines such as ATC-40, FEMA-273, FEMA-307, FEMA-356(ASCE 2000), FEMA-440, EC-8 and NZS-2003. The rules for determining building performance in TEC2007 are given for each performance level. Immediate Life Collapse Occupancy Safety Prevention IO LS CP Displacement () Performance Levels of the Members Moment Base Shear (VT) Performance Levels of the Building Immediate Life Collapse Occupancy Safety Prevention IO LS CP Plastic Rotation ( P Figure 6: Performance levels for members and buildings 341 4.RESULTS Modal properties of the first mode of the building are given in Table 1. The effect of the rehabilitation method with CFRP plates on the dynamic properties of the building are shown in Table 1. Table 1: Period values of the hospital building Type of Building H-EB H-EBMW H-CFRP X direction 0.566 0.517 0.528 Y direction 0.555 0.511 0.520 The capacity curves (base shear-displacement) of the buildings are obtained for x and y directions with incremental static pushover analysis and shown in Figure 7. 16000 14000 8000 Base Shear (kN) Base Shear (kN) 10000 6000 4000 2000 H-EB 0 0.0 0.1 0.2 0.3 Displacement (m) 0.4 0.5 10000 8000 6000 4000 2000 0 0.00 H-EBMW 0.05 0.10 0.20 0.25 0.30 8000 6000 4000 2000 0 0.00 H-CFRP 0.05 0.10 0.15 0.20 Displacement (m) Capacity Curve-X Direction Capacity Curve-Y Direction 0.25 Figure 7: The capacity curves of the building 342 0.15 Displacement (m) 10000 Base Shear (kN) 12000 According to TEC-2007, the seismic performance points of the hospital building are obtained with incremental static pushover analysis and shown in Table 2. While the base shears of the strengthened building and having masonry walls increase according to the existing building without masonry walls, it is observed that displacements are same levels. Table 2: Performance points for incremental static pushover analysis H-EB H-EBMW H-CFRP X Y X Y X Y 6233 5703 9809 8537 8182 7470 Displacement (m) 0.073 0.050 0.071 0.053 0.070 0.050 Base Shear (kN) According to TEC-2007, the member damage states are determined and shown in Table 3, 4 and 5. Since the existing building does not provide life safety level, it is strengthened with CFRP plates. The seismic evaluations of the building are calculated for each state with the TEC-2007. Table 3: Performance level of H-EB for incremental static pushover analysis <IO IO LS CP Story Beams Columns Beams Columns Beams Columns Beams Columns 1 0(%0) 0(%0) 10(%29) 19(%43) 18(%53) 12(%27) 6(%18) 13(%30) 2 0(%0) 44(%100) 1(%3) 0(%0) 14(%41) 0(%0) 19(%56) 0(%0) 3 0(%0) 44(%100) 3(%9) 0(%0) 20(%59) 0(%0) 11(%32) 0(%0) 4 0(%0) 44(%100) 20(%59) 0(%0) 14(%41) 0(%0) 0(%0) 0(%0) Evaluation Life Safety Level X Global performance level of the building is given for incremental static pushover analysis in Table 3. In first story, in the direction of the applied earthquake loads, 29% of the beams 343 and 43% of the columns are in the immediate occupancy states. 53% of the beams and 27% the columns are life safety states in this story. 18% of the beams and 30% the columns are collapse prevention states in this story. In this situation, the building performance does not satisfy life safety (LS) level. Table 4: Performance level of H-EBMW for incremental static pushover analysis <IO IO LS CP Story Beams Columns Beams Columns Beams Columns Beams Columns 1 0(%0) 0(%0) 10(%29) 19(%43) 18(%53) 12(%27) 6(%18) 13(%30) 2 0(%0) 44(%100) 1(%3) 0(%0) 14(%41) 0(%0) 19(%56) 0(%0) 3 0(%0) 44(%100) 3(%9) 0(%0) 20(%59) 0(%0) 11(%32) 0(%0) 4 0(%0) 44(%100) 20(%59) 0(%0) 14(%41) 0(%0) 0(%0) 0(%0) Evaluation Life Safety Level X Table 5: Performance level of H-CFRP for incremental static pushover analysis <IO IO LS CP Story Beams Columns Beams Columns Beams Columns Beams Columns 1 27(%79) 39(%89) 5(%15) 3(%7) 2(%6) 2(%4) 0(%0) 0(%0) 2 29(%85) 44(%100) 3(%9) 0(%0) 2(%6) 0(%0) 0(%0) 0(%0) 3 34(%100) 44(%100) 0(%0) 0(%0) 0(%0) 0(%0) 0(%0) 0(%0) 4 34(%100) 44(%100) 0(%0) 0(%0) 0(%0) 0(%0) 0(%0) 0(%0) Evaluation 344 Life Safety Level √ 5.CONCLUSIONS In this study, the seismic performances of the Merkez Efendi Hospital building are determined according to the conditions of TEC-2007. Since the seismic performance of the existing building is insufficient, CFRP method is used for the rehabilitation and the results are compared. As a result of the performance analyses: The existing hospital building does not satisfy the life safety level for the earthquake that may be 2% probability of exceeding in 50 years. The performance analyses of the building were considered with the masonry walls and without the masonry walls. The lateral load capacity of the building with the consideration of the masonry walls was 57% more than that of the without masonry walls. However, the displacements were the same for two cases. The strengthening members (CFRP) are designed according to the minimum standards of the TEC-2007. Although lateral load carrying capacity of strengthened building increase, horizontal displacement at the roof for the building is same with existing building. As the member damage conditions are investigated, the performance of the strengthening method according to the conditions of TEC-2007 is satisfactory. As a result of this work: Once the effect of the masonry walls is taken into account in structural analyses, the buildings are designed more economic. The application of CFRP plates should be detailed very good and applied very well. As a result, it can be said that the CFRP method recommended in the TEC-2007 can be applied with confidence. REFERENCES FEMA-356 (2005) Prestandard and Commentary for the Seismic Rehabilitation of Buildings, Federal Emergency Management Agency, Washington. Kalkan E. and Kunnath S.K. (2007) Assessment of current nonlinear static procedures for seismic evaluation of buildings, Engineering Structures, 29, 305–316. Mainstone, R.J. (1974) Suplementary Note on the Stifness and Strengths of Infilled Frames, Building Research Station, UK, Feb. 345 Sucuoglu, H. (2006) The Turkish seismic rehabilitation code, First European Conference on Earthquake Engineering and Seismology, Geneva, Switzerland, 3-8 September. Sengoz, A. (2007) Quantitative evaluation of assessment methods in the 2007 Turkish Earthquake Code, Master Thesis, Department of Civil Engineering, METU, Ankara. TEC 2007, Specifications for buildings to be built in seismic areas, Turkish Earthquake Code 2007. Ministry of Public Works and Settlement, Ankara, Turkey.Tuncer O. Celep, Z. Yılmaz, M.B. (2007) A comparative evaluation of the methods given in the Turkish Seismic Code, WCCE–ECCE– TCCE Joint Conference: EARTHQUAKE & TSUNAMI. Medical Decision Support System for Diagnosis of Cardiovascular Diseases using DWT and k-NN Emina Alickovic, Abdulhamit Subasi International Burch University, Faculty of Engineering and Information Technologies, 71000, Sarajevo, Bosnia and Herzegovina. E-mails: [email protected], [email protected] Abstract Heart disease is a cardiovascular disorder that is most widespread cause of death in many countries all over the world. In this work, k-Nearest Neighbor machine learning tool was used to classify Electrocardiography (ECG) signals and satisfactory accuracy rate was achieved in classification of ECG signals. The model automatically classifies the ECG signals into 5 different kinds: normal, Premature Ventricular Complex (PVC), Atrial Premature Contraction (APC), Right Bundle Branch Block (RBBB) and Left Bundle Branch Block (RBBB). The best averaged performance over randomized percentage-split is also obtained by k-Nearest Neighbor (k-NN) classification model. Some conclusions concerning the impacts of features on the ECG signal classification were obtained through analysis of different parameters of kNN. The analysis suggests that kNN modeling is satisfactory performances in at least three points: high recognition rate, insensitivity to overtraining and computational time it takes for classification. The combined model with DWT and k-NN achieves the good. Obtained result shows that the suggested model have the potential to obtain a reliable classification of ECG 346 signals, and to support the clinicians for making an accurate diagnosis of cardiovascular disorders. Keywords: Electrocardiogram (ECG); Discrete Wavelet Transform (DWT); k-Nearest Neighbor (k-NN); Heart Arrhythmia; Premature Ventricular Complex (PVC); Atrial Premature Contraction (APC); Right Bundle Branch Block (RBBB); Left Bundle Branch Block (RBBB). 1. INTRODUCTION Heart diseases are a major cause of mortality in most of the countries around the world. In 2008, approximately 17 million people die each year due to this disease or 48 % of all deaths in 2008. It is estimated that this number will even grow. In 2030, it is estimated that 23.6 million people will die from cardiovascular diseases (WHO | Cardiovascular diseases (CVDs)). In Bosnia and Herzegovina, 35000 or 66% of all deaths were due to cardiovascular diseases (BiH). In Turkey, almost 31500 people (49 % of total mortality) died from cardiovascular diseases (Turkey). Because of this many researchers have conducted in this field in the world. The Electrocardiography is noninvasive tool for detecting the electrical activity that originates in the heart. Expression cardiovascular arrhythmia is used to describe any irregular electrical activity originating from heart. Electrocardiogram (ECG) is one of the most significant apparatus for diagnosis of cardiovascular diseases. The ECG signal classification into different cardiovascular disease groups is a complex pattern recognition problem. These signals are highly nonlinear also. Therefore, different techniques such as signal processing techniques, machine learning methods, were used for this purpose. The aim of this study is to introduce a method for detection of heart diseases in ECG recordings. We propose a method for differentiating normal heartbeats (N) from left bundle branch blocks (LBBB), right bundle branch blocks (RBBB), atrial premature contractions (APC) and premature ventricular contractions (PVC) heartbeats (Clifford, Azuaje, & McSharry, 2006). In this study, k-Nearest Neighbor (k-NN) classifiers combined with statistical features extracted from DWT is used to classify ECG signals. To contribute to the quantification of the routine ECG examination, a methodology has been developed for ECG signal classification which consists of three steps. In the first step, the ECG signals are decomposed into different frequency bands using discrete wavelet transform (DWT). In the second step, statistical features extracted from these subband decomposed ECG signals to get better accuracy for diagnosis of cardiovascular diseases. In the last step, an unknown ECG signal is classified as normal heartbeats (N) from left bundle branch blocks (LBBB), right bundle branch blocks (RBBB), atrial premature contractions (APC) and premature ventricular contractions (PVC) heartbeats using k-NN classifier. 347 The remainder of the paper is organized as follows. In the next section, information is given about the materials and datasets used in this research. This section also explains methods applied in each step of the ECG signal classification process. Also, three different k-NN methods are discussed and compared. Section 3 gives discussion on the results achieved in this study. Finally, the conclusions are summarized in Section 4. 2. MATERIALS AND METHODS 2.1. Database The ECG signals for training and testing datasets are obtained from MIT-BIH arrhythmia database. Records were obtained by the Beth Israel Hospital Arrhythmia Laboratory between 1975 and 1979. This database is available online24. It contains two leads for upper and lower ECG signals for all 48 records from 47 different patients. Patients are 25 men aged 32 to 89 and 22 women aged 23 to 89. Two records (201 and 202) came from same patient. Each of these records is 30 minutes long with sampling frequency of 360 Hz. Each beat has been labeled by at least two cardiologists. There are more than 109,000 labeled ventricular beats from 15 distinct heartbeat types. There is an immense diversity in the amount of examples in each heartbeat category. The biggest category is “Normal beat” and the smallest is “Supraventricular premature beat” (with only two examples) (MIT-BIH Arrhythmia Database Directory). 2.2. Discrete wavelet transform The DWT is a signal-processing technique having a lot of applications in science and engineering. The wavelet transform (WT) permits the non-stationary signals discrimination with diverse frequency characteristics [14]. It disintegrates a signal into wavelets (group of simple functions. These wavelets result from a single function ψ, called the mother wavelet, by dilations and translations as (Daubechies, Mallat, & Willsky, 1992; Vetterli & Herley, 1992). a ,b t 1 a t b a (1) where a is positive number. Typically, a is 1 for the mother wavelet and growing a > 1 dilates the wavelet, getting bigger on the interval over which it takes non-zero values. 24 http://physionet.ph.biu.ac.il/physiobank/database/html/mitdbdir/mitdbdir.htm 348 The discrete wavelet transform (DWT) is used to disintegrate a signal. It uses filters to extract out of the ordinary frequency resolution components within the signal. The DWT has compact support in time and frequency domain (Mallat, 1999; Marchant, 2003; Semmlow, 2004; Sornmo & Laguna, 2006). It examines the signal at different frequency bands, with different resolutions. It separates the signal into two parts: a coarse approximation and detail information. DWT uses two function sets called scaling functions and wavelet functions. These two sets are allied to low-pass and high-pass filters, respectively. Every phase of this scheme has two digital filters and scale changes by power of 2. In the process of reducing the sampling rate, outputs of first high-pass and low-pass filters give the detail, D1 and the approximation, A1, respectively. The first approximation, A1 is later decomposed and this process is continued. Approximation and detail records are rebuilded from the Daubechies 4 (DB4) wavelet filter. More detailed explanation is given in (Mallat, 1999; Marchant, 2003; Semmlow, 2004; Sornmo & Laguna, 2006; Adeli, Zhou, & Dadmehr, 2003; Akay, 1997; Subasi, ECG signal classification using wavelet feature extraction and a mixture of expert model, 2007; Subasi, Automatic recognition of alertness level from EEG by using neural network and wavelet coefficents, 2005). The extracted wavelet coefficients give a firm illustration showing the energy distribution of the ECG signal in time and frequency. 2.3. k-Nearest Neighbor (k-NN) k-Nearest Neighbor (k-NN) is proper mechanism for solving biomedical engineering problems and, particularly, in evaluating biomedical signals, because of their wide range of applications and usage and their potential to learn difficult and nonlinear relations. It is very simple machine learning tool. The k-NN algorithm is object classification tool based on nearest training samples in the feature. The algorithm does not depend on any kind of statistical distribution of training examples. A number of distance measures are capable of being used in k-NN algorithm. Still, the most popular distance is Euclidean. An object classification is done by a mass election of its neighbors. Object is assigned to the class being most frequent one its k nearest neighbors. k is usually selected to be small. When k is selected to be 1, the object is just prescribed to the class of its nearest neighbor. Due to this, the algorithm is called as the k-Nearest Neighbor (Jekova, Bortolan, & Christov, 2008). In Our study, we used three different techniques implementing k-NN algorithm. All these three methods are implemented in Weka (Weka 3 - Data Mining with Open Source Machine Learning Software in Java). These three different techniques are called as: IBk, KStar and LWL. Detailed description of these three different k-NN techniques is given in (Aha, Kibler, & Albert, 1991; Cleary & Trigg, 1995; Frank, Hall, & McShary, 2003). 3. RESULTS AND DISCUSSION 349 In this study five different heartbeat classes were analyzed. These are: N (normal heart beat), RBBB (Right Bundle Branch Block), LBBB (Left Bundle Branch Block), APC (Atrial Premature Contraction) and PVC (Premature Ventricular Complex). The classification abilities for three different implementations of k-NN method applied on the morphological ECG descriptors are estimated set obtained by processing all heartbeats from MIT-BIH arrhythmia database. Two statistical indices; sensitivity (Sej) and specificity (Spj); were computed for every heartbeat class j (N, PVC, APC, LBBB and RBBB). They are calculated as (Jekova, Bortolan, & Christov, 2008): Sp j TN j TN j FPj Se j TPj TPj FN j (2) where TPj (true positives) represents the amount of correctly classified heartbeats of jth class (e.g. RBBB classified as RBBB); TNj (true negatives) represents the amount of heartbeats not being part of the jth class and not classified in the jth class (e.g. PVC, APC, LBBB and RBBB not classified as N); FPj (false positives) is the amount of incorrectly classified heartbeats in the class j (e.g. PVC,APC, LBBB and RBBB classified as N); FNj (false negatives) is the amount of heartbeats of class j, classified in a different class (e.g. RBBB not classified as RBBB) (Jekova, Bortolan, & Christov, 2008). 66 % percentage split gave the best results in this research and results are given in Table 1 and their graphical representation is illustrated in Fig. 1. Table 1. ECG Signal Classification Results for k-NN Classifiers. IBk LVL Se Sp Se Sp Se Sp N 0.897 0.897 0.891 0.897 0.891 0.908 APC 0.909 0.995 0.848 0.991 0.879 0.99 PVC 0.639 0.958 0.656 0.953 0.754 0.967 RBBB 0.907 0.991 0.893 0.993 0.92 0.993 0.951 0.975 0.971 0.978 0.931 0.969 LBBB 350 KStar Accuracy obtained for these three different k-NN methods are also compared. For IBk accuracy obtained is 88.24 %, for KStar accuracy is 87.91 % and for LVL, accuracy obtained is 88.73 %. As we can see from Figure 2, accuracies obtained LVL k-NN gave the best result. Beside these results, time required for classification is small compared to other two methods, what is showing that LVL kNN is the most appropriate k-NN method for ECG signal classification. Figure 1 Graphical representation of evaluation performance of k-NN classifiers Figure 2 Graphical representation of accuracies achieved by using k-NN classifiers 351 4. CONCLUSION In this study, we developed an efficient combination of classifier and signal processing technique, which proved by the different experiments is applicable for the classification of the ECG signals. This was accomplished using combination of DWT and kNN methods. These three kNN methods are IBk, KStar, and LVL. Because the experiments proved, the combination represented as LVL k-NN and DWT subbands can achieve a better performance than other two k-NN classifier methods over the five ECG signal patterns: normal (N), Premature Ventricular Complex (PVC), Atrial Premature Contraction (APC), Right Bundle Branch Block (RBBB) and Left Bundle Branch Block (RBBB). The proposed LVL k-NN classifier together with DWT subbands meets the requirements for five ECG signal patterns characterization and is able of classifying the ECG signals accuracy rate. In addition, the suggested LVL k-NN classifier shows guarantee as a clinically valuable method of providing numerical inputs to the next step of the interpretation phase of an ECG examination. This proves that the LVL k-NN classifier can be important for capturing and expression of knowledge helpful to a clinician. These results provide encouragement to develop and evaluate a LVL k-NN method for quantifying the level of contribution of a cardiovascular disorder. REFERENCES Last Accessed on 2 22, 2012, from Weka 3 - Data Mining with Open Source Machine Learning Software in Java: http://www.cs.waikato.ac.nz/ml/weka/ BiH, Last Accessed on 2 22, 2012, from BiH: http://www.who.int/nmh/countries/bih_en.pdf Adeli, H., Zhou, Z., & Dadmehr, N. (2003). Analysis of EEG records in an epileptic patient using wavelet transform. Journal of Neuroscience Methods (123), 69-87. Aha, D. W., Kibler, D., & Albert, M. (1991). Instance-Based Learning Algorithms. Machine Learning 6 , 37-66. Akay, M. (1997). 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Assessment and comparison of different methods for heartbeat classification, ScienceDirect, 30. Medical Engineering & Physics (30), 248-257. Mallat, S. (1999). A Wavelet Tour of Signal Processing, Second Edition (Wavelet Analysis & Its Applications). Academic Press. Marchant, P. (2003). Time-Frequency Analysis for Biosystem Engineering. Biosystems Engineering 85(3) , 261-281. MIT-BIH Arrhythmia Database Directory. Last Accessed on 2 22, 2012, from http://physionet.ph.biu.ac.il/physiobank/database/html/mitdbdir/mitdbdir.htm Semmlow, J. L. (2004). Biosignal and Biomedical Image Processing: MATLAB-Based Applications. 270 Madison Avenue, New York: Marcel Dekker Inc. Sornmo, L., & Laguna, P. (2006). Bioelectrical Signal Processing in Cardiac and Neurological Applications. Elsevier Academic Press. Subasi, A. (2005). Automatic recognition of alertness level from EEG by using neural network and wavelet coefficents. Expert Systems with Applications (28), 701-711. Subasi, A. (2007). ECG signal classification using wavelet feature extraction and a mixture of expert model. Expert Systems with Applications 32 , 1084-1093. Turkey, Last Accessed on 2 22, 2012, from http://www.who.int/nmh/countries/tur_en.pdf Vetterli, M., & Herley, C. (1992). Wavelets and filter banks: theory and design. IEEE Transactions on Signal Processing , 2207-2232. WHO | Cardiovascular diseases (CVDs). (n.d.). Last Accessed on 2 22, 2012, from http://www.who.int/cardiovascular_diseases/en/ 353 Classification Of Emg Signals Using Decision Tree Methods Selami Keleş, Abdulhamit Subaşı E-mail:[email protected], [email protected] Abstract Nowadays, Usage of EMG signals are increasing very fast among the Medical Professionals to determine specific disorders. Recent Computational Intelligence studies show that EMG signals can be processed by machine learning methods. The aim of our study is to implement an accurate system to classify EMG signals using decision tree algorithms. We preprocessed the EMG signals and used autoregressive method (AR) for feature selection. Features are reduced by different filtering methods and applied to decision tree classification algorithms, namely Simple CART, C4.5, Random Forest and Random Tree. EMG signals are classified as Myopathy, Neuropathy and Normal. All the data are compared each other on the table try to find out the best classification and feature reduction methods. While tree algorithms classify the data with the accuracy between %89, 82 and %99, 25, feature reduction slightly affects the accuracy of the classification methods. It has been shown that a successful automatic diagnostic system implemented to classify EMG signals by using decision tree algorithms. Furthermore, future reduction may help to increase the accuracy of the system. Keywords: EMG, Neuropathy, Myopathy, Simple CART, C4.5, Random Tree, Random Forest, Feature reduction. 1.INTRODUCTION Early and accurate diagnosis is important for neuromuscular diseases that help the patient to get full recovery or have better health after therapy. Sometimes, clinical examination is not enough to diagnose and to find the location of disorders [1]. Therefore, it has high importance to find correct location of the disorders to accurate diagnosis and therapy. EMG recordings are more useful than clinical examination to find out the muscle fibers involved in a disorders and abnormal sensory nerve conduction. It allows the clinician to diagnosis without needing a muscle biopsy and raises the clinician response time and helps to treat some disorders. The analysis of EMG signals can be done only by qualified and professional neurologist. The problem is that, there are few professionals to interpret the EMG waveforms and use the necessary techniques. Therefore, it is important to develop an automated diagnostic system by using EMG signals. The application of Computational Intelligence (CI) techniques can be 354 used to develop an automated diagnostic system that detects and classify the neuromuscular diseases by processing EMG signals which helps the neurologists to diagnose the neuromuscular anomalies. The MUP assessment may not be satisfactory to detect small deviation or miscellaneous patterns of abnormalities [1]. Therefore, to design an accurate automatic EMG signal classification system, different EMG analysis algorithms have been developed[2, 3] To develop an intelligent diagnostic system, fist, EMG signals have to be pre-processed and extracted the characteristic information. Then, extracted features that contain the time and frequency domain information, processes by using wavelet coefficients, Fourier coefficients, autoregressive coefficients or other signal processing techniques. After all, processed information can be used as input to the classifier such as NNs, SVM or Decision Tree to classify the disease. One of the most popular MachineLearning Method ANN has been widely used to classify the EMG data. In order to increase the classification success, ANN can combine the best of both time and frequency domain measures, but it is not enough for clinical use [4, 5]. Christodoulou and Pattichis used Self Organized Feature Maps and Learning Vector Quantization used to classify MUP’s [5]. Genetic algorithms were used by Schizas ve Pattichis to classify the EMG signals [6]. Multilayer Perceptron Neural Networks (MLPNN), Dynamic Fuzzy Neural Network (DFNN) and Adaptive Neuro-Fuzzy Inference System (ANFIS) based classifiers were compared by Subaşı. ANFIS model has reported more successful than others with the accuracy of 95%. [7]. SVM classifier is used by Katsis at. al. and the classify the EMG signals whit the correct identification rates of 93, 95 and 92% for normal, myopathy and neuropathy, respectively [8]. The result of another comparisonresearch between Combined Neural Network (CNN) and Feedforward Error BackpropagationANN (FEBANN) classifiers was describedby Bozkurt. Even the CNN didn’t provide the fast enough classification;itgaveslightly higher success than the FEBANN with the accuracy of 92% [9] There are still challenges to develop an accurate and practical automated system. EMG signals vary patient to patient in a very large range. Signal amplitude and duration changes by patient age. This problem can be solved by designing a signal processing techniques that conserve or capture distinctive information in raw EMG readings. High-quality set of features[10]. 2.EMG EMG can be defined as a method of analyzing neuromuscular conditionsdepends on cell action potentials for the duration of muscle action. The specification of the EMG signal is 0.01-10mV and 10-2000Hz on average. This signal has information about location, reason of disorder and type of illness. For example, while the EMG pulse duration shows the location and metabolic condition of the muscle [11],odd spikes may point to the myopathy. 355 Electromyograph records the Motor Unit Action Potential (MUAP). EMG can be categorized into needle or fine wire EMG and surface (sEMG). While EMG signals are recording, some instruments are required including, electrodes, a signal acquisition system and signal filters. Generally, EMG instruments are produced with typical settings for signal characteristics such as filter bandwidth, gain and input impedance [12]. The needle electrode or wire electrode can reach the individual motor unit and get the action potential more accurately than the surface EMG.Surface EMG electrode is more useful than needle or wire electrodes, because it is used by attaching the body instead of inserting anything in it. EMG signals are recorded at hospital lab by Electromyographers[10]. 3. Myopathy Myopathy is a muscle disorder especially skeletal muscle, which is caused by several reasons such as injury of muscle group or some genetic mutation. It obstructs the proper tasks of muscle fibers. The patient suffering with myopathy has weak muscle and has difficulties to perform regular tasks. Depending on the severity of disease, sometimes it is impossible to make any movement by using affected muscle. There are a number of types of myopathy including; Muscular dystrophy, Congenital muscular dystrophy, Duchenne muscular dystrophy, Becker muscular dystrophy, Emery–Dreifuss muscular dystrophy, Myotonic muscular dystrophy, Distal muscular dystrophy, limb–girdle muscular dystrophy, facioscapulohumeral muscular dystrophy and oculopharyngeal muscular dystrophy [10] Neuropathy Simply, Neuropathy is the term for describing damage to nerves of nerves system. It causes pain and some disability. Neuropathy can be caused by variety of precipitating factors including infection, diabetes; alcohol abuse, cancer chemotherapy and injury. When a single nerve is affected, it is called Mono-neuropathy. When a group of nerves or all nerves of peripheral nerve are affected, it is called Polyneuropathy. Poly neuropathies are similar because of inadequate manner in which sensory nerves react to malfunction. EMG diagnosis is not considerably useful for Polyneuropathy, because the patients with polyneuropathy have normal electrophysiological characteristics [10] Decision Tree Classifiers; The Decision Tree is a classification algorithm thatclassifies a pattern by asking questions, in which the next question asked depends on the answer to the present question [13].It uses a “divide-andconquer” approach to solve the learning problems [14]. Decision Tree learning methods are one of the most popular inductive inference algorithms and 356 Figure-1 have been used a wide range of task about medical diagnosis [15]. The instances are classified by sorting them down the tree from root to some leaf node which the classification is provided in decision tree algorithms. The attributes of the instance are tested at each node and sent to the sub node or leaf node from one of the branch which correspond the possible values of that attribute [15]. The numeric attributes are tested by comparing a pre-defined constant value at the node and it gives two or three-way split depends on the several different possibilities. [14]. Trained trees can be shown by a set of ifthan rules to increase human readability [15]. An example of three is shown in the figure-1 which is adopted from Quinlan research [16]. 4.C4.5 C4.5 is develop by Ross Quinlan [17] to make complex decision trees more understandable by using a list of rules of the form “If X and Y and Z and ….then class A” where rules are grouped together for each class. When the first rule is found which satisfies the condition of case, the instance is classified. If there is no rule which is satisfied by the case, it is sent to default class. The basic disadvantage of the C4.5 algorithm is requirement of high amount of CPU time and system memory[18]. 5.Random Tree Random Decision Tree is a randomly trained ensemble of decision trees which is proposed by Fan et al. [19]. The features are randomly selected at each node, while training trees phase is proceeding. A selected discrete feature never selected again till it is vain to use the same discrete feature more than once.Conversely, it is possible to choose continues features several times as long as every time, using randomly selected splitting value. Each tree gives raw posterior probabilities at the classification phase and outputs of each tree in the ensemble are averaged for last posterior profanities estimation. It is proofed that the Random Decision Tree is highly accurate classification method for both 0-1 loss and cost-sensitive loss function. [20]. 6.Random Forest Random forest is a tree algorithm which composed of a number of tree predictors. In this algorithm, each tree is shown by a random vector which is independently taken from the same distribution in the forest. As the number of the tree increase in the forest, the generalization error converges to a limit. The strength of the individual tree and relationship between the trees affects the generalization error. Once all trees in the forest produce a result, they are voted for the most passible class [21]. It is one of the most successfulclassification 357 methods among the available algorithms for many data type [22], but opposite to other decision tree methods, it makes classification which is difficult to deduce by human [23]. 7.Classification and Regression Trees(CART) Classification and Regression Trees (CART), proposed by Breiman at al., [24], was a revolutionary improvement of Machine Learning and Data Mining fields which can be used almost any domain such as electrical engineering, biology and medical researches. It is a binary repeated division process which can work with the nominal and continues data. The raw form of data is processed without requiring binning. The growing trees aren’t halted by using stooping rules till it reaches maximum size and then clipped back to the root by cost-complexity pruning method. The pruned next split contributes the overall performance of the tree. The CART algorithm is projected to grow a sequence of nested pruned trees that all of them are nomine of the optimal trees. To find out the “right sized” tree, the predictive success of every tree is evaluated at the pruning process. The performance of the tree is measured by test data or cross validation method and tree is selected after evolution, because CART doesn’t have any internal performance measurement method depending on training data. [18] 8.AR model An Autoregressive (AR) model is used to estimate the different kinds of naturel fact in signal processing and statistic fields which were originally proposed by Yule. It contains a set of linear estimation formulas which is used to predict the output of a system depends on the previous output. [25, 26] There are a number of methods to estimate the AR model parameters. Some of them are the Yule-Walker, Burg(1968), covariance and modified covariance methods. It is easy to access and use these methods in many software packages such as MATLAB (http://www.mathworks.com/products/matlab/) and Signal Processing Toolbox. The Yule-Walker technique is based on a partial form of the autocorrelation approximate to guarantee a positive semi defined autocorrelation matrix. Alternatively, the Burg method uses a form of order-recursive least square method which approximates the parameters by minimizing errors of the linear system. [10] 9.Feature selection algorithms An important issue is handling irrelevant features in pattern recognition field. Feature Selection (FS) method is necessary to find out the important features to classify the data accurately, because it was not considered how to overcome a large amount of irrelevant feature in many pattern recognition methods, while they were designing. [27,28,29] Mostly, the feature selection methods are used to increase the model performance, to abstain the 358 overfitting, to get faster and more cost effective models and to understand the processes which produce the data. Beside the advantages, FS methods add new complexity layer to the models. [30], searching the optimal subset of relevant features. FS methods can be grouped in to three categories by the way of allying relevant features search with building classification model; filter methods, wrapper methods and embedded methods. [31] 10.Materials and Methods 10.1.Subjects and Data Acquisition The patients which samples are taken from and the control group were chosen at Neurology Department of University of Gaziantep. Measurements are taken by an EMG system (Keypoint; Medtronic Functional Diagnostics, Skovlunde, Denmark) with standard settings. The signal was obtained from biceps brachii muscle by using a concentric needle electrode (0.45 mm diameter with a recording surface area 0.07 mm2; impedance at 20 Hz below 200 KΩ). 5 Hz to 10 KHz band-pass filter was applied to the raw signal and sampled at 20 KHz for 5 s with 12-bit resolution. Then 8 KHz low-passed filter was applied. The signals are recorded from three to five different points in muscle for standardization. And also the needles are inserted in to muscle until it reaches the medial or posterior border of the muscle (at least 3-5 mm deep). The needles are moved 3-5 mm to ensure to record different MUPs at every recoding season. The signals were taken from the biceps brachii muscle of the patients under isometric condition at just about 30% of Maximum Voluntary Contraction (MVC). Before the patient diagnosis, general examination and clinical history of the patient were considered and EMG and nerve conduction tests were regarded. Unless, the EMG diagnosis results were uncertain and some other clinical reason; the muscle biopsies were not done. The data which was used for this study were collected from 27 different subjects and analyzed. Details about the subject are given below as in [3] 7 healthy subjects, (3 males, 4 females,) ages between 10 to 43 years (mean age±standard deviation (S.D.): 30.2±10.8 years) 7 myopathic subjects (4 males, 3 females) ages between 7 to 46 years, (mean age±standard deviation (S.D.): 21.5±13.3 years) 13 neuropathic subjects (8 males, 5 females) ages between 7 to 55 years, (mean age±standard deviation (S.D.): 25.1±17.2 years) We used the dataset which is recorded, preprocessedand features are extracted by Subaşı (2006) for his research namely “Classification of EMG Signals Using Combined Features and Soft computing” in this study. 359 10.2.Data set The dataset has 129 features which were extracted by AR model from recorded EMG signals and contains three classes which are “Normal”, “Neuropathy” and “Myopathy”. As shown in the table-2 Class Normal Neuropathy Myopathy Total Number of instance 400 399 400 1199 Table-2 11.WEKA WEKA is open source software issued under the GNU General Public License which contains machine learning algorithms for data mining tasks. It is developed for contributing to a theoretical framework for the field by Machine Learning Group at University of Waikato, New Zealand. It composed of easy to use tools which can be applied directly to the dataset. Data pre-processing, classification, regression, clustering, association rules, and visualization are tools in WEKA. And also, well known classification algorithms such as Neural Network, Bayesian, SVM and Decision Tree are available in this tool. It can either get the data from a database or a file. The file format “.arff” and “.cvs” are supported by WEKA. [32] 11.1.Experiments The data mining tool WEKA was used for both feature selection and classification tasks.10fold-Cross validation method was used to train and test the classifiers. In 10-fold crossvalidation, the original sample is randomly partitioned into 10 subsamples. One of the subsample is reserved as the validation data for testing the model, and the residual 9 subsamples are used as training data. The cross-validation process is then repeated 10 times, with each of the 10 subsamples used exactly once as the validation and training data. [33] The data set weretested by four Decision Tree algorithms which are C4.5, Random Tree, Random Forest and Simple CART and the results wererecorded on a table. Then, the Feature Selection methods wereapplied to the data set to determine non effective or comparably less effective features and ineffectual featureswereremoved from data set. The new data set 360 wastested by four Decision Tree algorithms and the results wererecorded on a table again. This process wasrepeated whit elevendifferent feature selection methods which are listed below. Totally, 48 different testswere done for this study and the total accuracy of each test wasrecorded on a table (Table-3). The tested Feature Selection methods: Information Gain, One-R Attribute Evaluator Chi Squared Attribute Principal Components Evaluator Filtered Attribute Evaluator Relief Attribute Evaluator Consistency Subset Evaluator SVM Attribute Evaluator Filtered Subset Evaluator Symmetrical uncertainty Attribute Evaluator Gain Ratio Attribute Evaluator Min Max Average Evaluator Symmetrical uncertainty Attribute SVM Attribute Evaluator Relief F Attribute Evaluator Principal Components One R Attribute Evaluator Gain Ratio Attribute Evaluator Filtered Subset Evaluator Consistency Subset Evaluator Filtered Attribute Evaluator Chi Squared Attribute Evaluator Information Gain All Features (No Reduction) 11.2.Results j48,( C4.5): 96,33 96,25 96,58 96,16 96,25 97,08 96,41 96,25 91,99 96,50 96,41 96,33 96,05 97,08 91,99 Random Forest 98,50 98,67 98,83 99,17 99,25 98,67 98,92 98,92 93,58 98,83 98,50 99,00 98,40 99,25 93,58 Random Tree 96,66 97,16 95,50 97,33 96,00 97,50 97,08 96,91 89,82 97,25 96,75 96,25 96,18 97,50 89,82 Simple CART 96,50 96,41 96,50 96,41 96,58 96,66 96,50 96,41 91,41 96,41 96,58 96,50 96,07 96,66 91,41 Average 97,00 97,12 96,85 97,27 97,02 97,48 97,23 97,12 91,70 97,25 97,06 97,02 96,68 97,62 91,70 Max 98,50 98,67 98,83 99,17 99,25 98,67 98,92 98,92 93,58 98,83 98,50 99,00 98,40 99,25 93,58 Min 96,33 96,25 95,50 96,16 96,00 96,66 96,41 96,25 89,82 96,41 96,41 96,25 96,05 96,66 89,82 361 Table-3 The accuracy of the classifier varies from %89.82 to %99.25. The most successful algorithm is Random Forest which can classify the data whit %99.25 accuracy by using feature selection method “Consistency Subset Evaluator”.The Classification algorithms C4.5, Random Tree and Simple CART classify the data with the similar accuracy, between %96.33 and %96.50. Reducing the features by using feature selection methods does not considerably affect the accuracy of the classification algorithms accept the “Principal Component”. Principal Component decreases the classification success of all the algorithms which we test.Using feature selection “Filtered Subset Evaluator” increases the success of C4.5, Random Tree and Simple CART classification algorithms, but not considerable, less then %1. Statistics information for Random Forest with the feature selection method Consistency Subset Evaluator Correctly Classified Instances: 1190- 99.2494 % Incorrectly Classified Instances:9 - 0.7506 % Kappa statistic :0.9887 Mean absolute error : 0.023 Root means squared error : 0.087 Relative absolute error : 5.1793 % Root relative squared error : 18.4468 % Total Number of Instances : 1199 362 Detailed Accuracy by Class TP FP Rate Precision Recall F-Measure Rate Weighted Average ROC Class Area 0.990 0.005 0.990 0.990 0.990 0.998 Normal 0.995 0.003 0.995 0.995 0.995 0.998 Myopathy 0.992 0.004 0.992 0.992 0.992 0.999 Neuropathy 0.992 0.004 0.992 0.992 0.992 0.999 Confusion Matrix Classified as Normal Myopathy Neuropathy Accuracy 396 2 2 %99.00 Myopathy 1 398 1 %99.50 Neuropathy 3 0 396 %99.25 Normal Confusion Matrix shows that none of Neuropathy classifiedas Myopathy and the Myopathy is classified with the maximum accuracy (%99.50) among the 3 classes. 11.3.Discussion Our study shows that it is possible to implement an accurate automatic diagnostic system to classify the EMG signals as Myopathy, Neuropathy and Normal by using Decision Tree algorithms. All the Decision Tree based classification algorithms which we analyses in this study can be used as classifier for creating such a system, but we recommended using Random Forest, as classifier and “Consistency Subset Evaluator” among feature selection 363 methods for reducing the features. The performance of this system gives the maximum accuracy (%99.25) among the others.The other Decision Tree based Classifiers C4.5, Random Tree and Simple CART may be used without feature reduction. When the results are compared at the Table-3,feature selection methods enhance the performance less than %1. Among the feature reduction methods, we don’t suggest to use “Principle Component” for selecting effective features, because it noticeably decreases the achievement of all classification methods. 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Ten technical market indicators, seven macroeconomic variables, a couple of other international market indices and a sliding window of ten inputs make up the 30 attributes used in this study. Different combinations of attribute sets is experimented with different ANN model parameter values to find the highest forecasting accuracy. Keywords: Price index return, ANN, Forecasting, Data Mining Techniques. 1. INTRODUCTION While there are certain techniques to forecast in which direction the market would be moving or what price levels would be expected, empirical evidence shows that some models work better than the others in different cases (Satchell, 2005). It is of utmost importance for investors to estimate the trend of the markets as precisely as possible in order to reach the best trading decisions for their investments, so in this context it is in the investor's best interest to use the most accurate time series forecasting model to maximize the profit or to minimize the risk. All in all, it is a quite challenging job to make accurate predictions of stock market index movements and model the time series data, especially in highly volatile markets such as the Turkish stock market. That is due to the fact that stock markets are in general chaotic and complex mechanisms with dynamic, nonlinear and nonparametric variables (Abu-Mostafa and Atiya, 1996). Moreover, markets are influenced by numerous macroeconomic factors, institutional investor choices, human psychology, political events, company policies, other stock market movements and economic affairs (Tan, Quek, and See, 2007). In this study, the ISE National 100 Index (XU-100) has been chosen for data analysis, since the Turkish stock market is a relatively young emerging market and it has presented an outstanding growth rate since its establishment in the late 80's. There is lots of empirical work available in literature on well established and developed markets such as Dow Jones (USA) or DAX (Germany), whereas little research material is available on new emerging markets such as ISE (Kara, Boyacioglu, and Baykan, 2010). The Istanbul Stock Exchange is highly volatile in terms of market returns, a feature which is attracting many local and 367 international investors worldwide seeking for high return possibilities (Armano, Marchesi, and Murru, 2005). By means of this study, it is aimed at contributing to the demonstration and verification of the XU-100 index price level predictability through ANN. The related predicting performances are compared based on statistical criteria such as relative absolute error (RAE), root relative squared error (RRSE) and the squared value of the correlation coefficient The remaining part of this study is organized into four sections. The next section presents an overview of the theoretical literature while in section 3 the research data and the structure of ANN is described. In section 4, the reports and results of empirical findings from the comparative analysis are given. Finally, the last section contains the concluding remarks. 2. Literature Review There are various ANN methods that can be used in predicting stock price returns and a great deal of research has been conducted on using ANN to forecast financial time series data outputs suggesting ANN as a powerful tool in predicting stock market return (Avci, 2007; Karaatli, 2005). Chen, Leung and Daouk (2003) used the probabilistic neural network (PNN) which showed strong predictive power over other models such as the GMM-Kalman filter and random walk. Diler (2003) who trained back propagation neural networks, based the input attributes on some technical market indicators like momentum, moving average, moving average convergence divergence (MACD), RSI and stochastic %K and forecasted the ISE 100 index direction with % 60.81 accuracy while Altay and Satman (2005) also used ISE-30 and ISE-ALL indices to see the performances of several neural network models. Cao, Leggio, and Schniederjans (2005) effectively proved that multivariate neural networks could outperform the linear models for stock price movement predictions of Shanghai Stock Exchange listed companies. 3. Materials and Methods 3.1 Research Data In this study, all experiments were conducted on WEKA software using its MLP built-in tool to make comparisons of prediction performances based on the chosen dataset. The full dataset is comprised of 30 input variables in total. The first 10 input attributes are technical market indicators as used by Kara, Boyacioglu and Baykan (2010) which are 10-day moving average, 10-day weighted moving average, momentum, stochastic %K, stochastic %D, RSI (Relative Strength Index), MACD (moving average convergence divergence), Larry William's %R, A/D (Accumulation/Distribution) Oscillator and CCI (Commodity Channel Index). Another 10 inputs are mainly chosen from macroeconomic variables, consisting of USD(sell)-Turkish Lira exchange rate, gold price (close), monthly interest rate, CPI (consumer price index), WPI (wholesale price index), PPI (producer price index), Industrial 368 Production Index, DJI (Dow Jones) closing price, DAX (Germany) closing price and BOVESPA (Brazil) closing price. These variables are slightly differently chosen than Boyacioglu and Avci (2010)'s input variables. The final 10 inputs are a sliding window of the last 10 elements of XU-100 closing price index. In Yumlu and Gurgen (2005) an input window size of seven was used but it is preferred to use the last 10 elements in this study. For the regression analysis, 10-fold cross-validation was used as the test option in WEKA. 3.2 Artificial Neural Network (ANN) Model Artificial neural networks are capable estimation models for financial modeling and prediction (Kara, Boyacioglu, and Baykan, 2010). In this study, a three layered feed-forward ANN structure (a multilayer perceptron) is used to forecast stock market index movements. Multilayer perceptrons (MLP) have one or more layers between input and output layers, called hidden layers, that can approximate any nonlinear relation to any accuracy given sufficiently large number of neurons. The nonlinearity used in the nodes provides MLP with a universal approximation power. “It has been scientifically proved that a three-layered MLP using sigmoidal activation function can approximate well any continuous multivariate function to any accuracy.” (Du and Swamy, 2006). MLP shows high efficiency in function approximation for high-dimensional spaces. It has clear advantage over linear regression methods in that the input dimensionality does not affect the error convergence rate, while conventional linear regression methods suffer from the size of dimensionality. The most popular learning rule in supervised learning is the back propagation learning algorithm which is used to train the neural network. In order to minimize a cost function that is equivalent to MSE (mean squared error) between the desired and actual network outputs, a gradient search method is utilized. An input pattern is introduced to the system and the resulting computed output is compared with the actual given output (target output). The error of each calculated output is propagated backward that establishes a closed-loop control system which adjusts weights by a gradient-descend based algorithm (Du and Swamy, 2006). 4. Results and Discussion The relevance and quality of the data, usually, has a big impact on the performance of the model used. Thus, the choice of data becomes the most important part in forecasting the markets. In this study, all series are real-valued and the input data spans from 02/01/1997 to 31/12/2007. For WEKA testing, the statistical model adequacy metrics relative absolute error (RAE), root relative squared error (RRSE), and the square of the correlation coefficient are utilized, showing the ability of the model to capture the data. A dataset of 10, 20 and 30 inputs are tested in order to see which attribute set have better predictive power over the others. Table 1 and 2 prove the effectiveness of the sliding window when used together with technical indicator inputs creating much lower error values. 369 Table 1. MLP regression results (% relative absolute error values - % RAE). # of neurons in the hidden layer(n) Input Feature Sets 4 7 10 20 40 50 70 90 1 0.87 1.06 1.15 1.13 1.24 0.94 1.33 1.80 1.61 1.70 1.76 1.88 1.90 1.78 1.83 technical indicators 1.71 1.63 1.74 2 2.32 2 2 2.1 technical indicators + last 10 0.39 0.42 0.42 0.6 0.73 0.75 1.84 1.63 macroeconomic variables + last 10 3.46 3.35 3.33 3.41 3.55 3.60 3.41 8.9 technical indicators + macro economic variables + last 10 technical indicators + macro economic variables Table 2. MLP regression results (% root relative squared error - %RRSE). # of neurons in the hidden layer(n) Input Feature Sets 4 7 10 20 40 50 70 90 1.05 0.95 1.20 1.29 1.24 1.35 1.04 1.53 1.73 1.91 1.79 1.87 1.95 1.98 1.87 1.90 technical indicators 1.86 1.80 1.91 2.22 2.46 2.1 2.13 2.24 technical indicators + last 10 0.47 0.49 0.49 0.69 0.83 0.87 3.1 1.94 macroeconomic variables + last 10 3.81 3.70 3.70 3.79 3.96 4 3.91 18.9 technical indicators + macro economic variables + last 10 technical indicators + macro economic variables 370 Figure 1. MLP regression result for n=4 (4 neurons in the hidden layer) and 30 features (technical indicators+macroecon. variables+last 10 slid. window). Figure 2. MLP regression for n=4 (4 neurons in the hidden layer) and 30 features (technical indicators+macroecon. variables+last 10 sliding window). 5.CONCLUSION 371 The issue of accurately predicting the stock market price levels is highly important for formulating the best market trading solutions. It is fundamentally affecting buy and sell decisions of an instrument that can be lucrative for investors. This study focuses on predicting the ISE National 100 closing price levels using ANN based on the daily data from 1997 to 2007. The experimental results give us some very important clues. Firstly, ANN shows superior predicting power in forecasting the stock market price level index. MLP presents 0.39 % RAE in its best case, which is a perfectly good outcome. Even though the prediction performance of ANN outperforms studies alike in literature, it is still likely that the forecasting performance of the model can still be improved by doing the followings: Either the model parameters should be adjusted by thorough experimentation or the input variable sets need to be modified by selecting those input attributes that are more realistic in reflecting the market workings. (Kara, Boyacioglu, and Baykan, 2010) had already proved the significance of using ten particular technical market indicators which gave also good results in this study, as well. Besides, the use of a sliding window of the last ten elements of the ISE 100 index proved to be an effective tool in forecasting the market level and direction. However, the seven macroeconomic variables and three other international market indices were not found to be very useful in this study, which means that more appropriate variables has to be found that may improve the forecasting performance of the models employed that can be a further subject of study for interested readers. Acknowledgement : We sincerely deliver our special thanks to Assist. Prof. Melek Acar Boyacioglu for her graciousness in sharing her knowledge with us. REFERENCES Abu-Mostafa, Y. S., & Atiya, A. F. (1996). Introduction to financial forecasting. Applied Intelligence, 6(3), 205–213. Altay, E., & Satman, M. H. (2005). Stock market forecasting: Artificial neural networks and linear regression comparison in an emerging market. Journal of Financial Management and Analysis, 18(2), 18–33. Armano, G., Marchesi, M., & Murru, A. A. (2005). Hybrid genetic-neural architecture for stock indexes forecasting. Information Sciences, 170, 3–33. Avci, E. (2007). Forecasting daily and sessional returns of the ISE-100 index with neural network models. Journal of Dogus University, 8(2), 128–142. Boyacioglu M.A., Avci D., (2010). An Adaptive Network-Based Fuzzy Inference System (ANFIS) for the prediction of stock market return: The case of the Istanbul Stock Exchange. Expert Systems with Applications 37, 7908–7912. 372 Cao, Q., Leggio, K. B., & Schniederjans, M. J. A. (2005). A comparison between Fama and French’s model and artificial neural networks in predicting the Chinese stock market. Computers & Operations Research, 32, 2499–2512. Chen, A. S., Leung, M. T., & Daouk, H. (2003). Application of neural networks to an emerging financial market: Forecasting and trading the Taiwan Stock Index. Computers & Operations Research, 30(6), 901–923. Colby, Robert W. The Encyclopedia of Technical Market Indicators, McGraw-Hill, 2nd. edition, 2003. Diler, A. I. (2003). Predicting direction of ISE national-100 index with back propagation trained neural network. Journal of Istanbul Stock Exchange, 7(25–26), 65–81. Du K.-L., Swamy M.N.S., (2006). Neural Networks in a Softcomputing Framework, Springer-Verlag. Kara Y., Boyacioglu M.A., Baykan O.K., (2010). Predicting direction of stock price index movement using artificial neural networks and support vector machines: The sample of the Istanbul Stock Exchange. Expert Systems with Applications 38, 5311–5319. Karaatli, M., Gungor, I., Demir, Y., & Kalayci, S. (2005). Estimating stock market movements with neural network approach. Journal of Balikesir University, 2(1), 22–48. Satchell, C., (2005). Pattern Recognition and Trading Decisions, McGraw-Hill.Tan, T. Z., Quek, C., & See, Ng. G. (2007). Biological brain-inspired genetic complementary learning for stock market and bank failure prediction. Computational Intelligence, 23(2), 236–261. Tan, T. Z., Quek, C., & See, Ng. G. (2007). Biological brain-inspired genetic complementary learning for stock market and bank failure prediction. Computational Intelligence, 23(2), 236–261. Weka, Waikato Environment for Knowledge Analysis, Version 3.7.3, The University of Waikato Hamilton, New Zealand, 1999-2010. Yumlu, S., Gurgen, F., Okay, N., (2005). A comparison of global, recurrent and smoothedpiecewise neural models for Istanbul stock exchange (ISE) prediction. Pattern Recognition Letters 26, 2093–2103. 373 Stock market movement direction prediction using tree algorithms Gunter Senyurt, Abdulhamit Subasi E-mail : [email protected], [email protected] Abstract One of the highly challenging businesses today is the task of forecasting the market movements by examining the financial time series data as correctly as possible in order to hedge against the almost incalculable risk involved and to yield better profits for investors. If there was a highly credible estimation technique available giving better results than the traditional statistical tools for financial markets, it would be a great asset for trading decision makers of all kinds such as speculators, arbitrageurs, portfolio fund managers and even individual investors. In this study CART, C4.5 and Random Forest algorithms were used to predict the movement direction of a 10 year Istanbul Stock Exchange index (XU-100). Ten technical market indicators such as momentum, MACD and RSI were used in this study as the feature set. Keywords: Price movement direction, CART, C4.5, Random Forest, forecasting, stock market. 1. INTRODUCTION The complex dynamism of the markets is characterized by the nonlinearity and nonparametric nature of the variables influencing the index movement directions including human psychology and political events. The unpredictable volatility of the market index makes it a highly challenging task to accurately forecast its path of movement. On the other hand, it is crucial for investors to estimate the trend of the markets as precisely as possible in order to reach the best trading decisions for their investments, so in this context it is in the investor's best interest to use the most accurate time series forecasting model to maximize the profit or to minimize the risk. By means of this study, it is aimed at contributing to the demonstration and verification of the XU-100 index movement path predictability through some tree algorithms. The stochastic performance parameter is accuracy and it is defined as the ratio of the correctly classified instances divided by the number of all instances. The remaining part of this study is organized into four sections. The next section presents an overview of the theoretical literature while in section 3 the research data and the structures of tree algorithms CART, C4.5, Random Forest is described. In section 4, the reports and results of empirical findings from the comparative WEKA analysis are given. Finally, the last section contains the concluding remarks. 374 2. Literature Review CART review The classification tree analysis CART (classification and regression trees) is suggested first by Breiman (1984) and uses the predictor variables splitting rule to build a binary decision tree (Denison, Mallick and Smith, 1998). The CART method is experimented in the credit scoring area, retail lending and evaluation of insurance risks in workers’ compensation showing better results than logistic regression and discriminant analysis (Friedman 1991, Devaney 1994, Lee 2006, Kolyshkina 2002). C4.5 review The C4.5 method is high in efficiency when used for inductive inference. Recent research has shown that this algorithm produces high accuracy in image segmentation (Polat and Gunes, 2009; Mazid, Ali and Tickle, 2010). In another work a hybrid approach including C4.5 is suggested with potentially high outcomes (Jiang and Yu, 2009; Mazid, Ali and Tickle, 2010). It is also used for classification of remote sensing data (Yu and Ai, 2009; Mazid, Ali and Tickle, 2010). Another variant of C4.5 successfully trimmed down the leaf node number and improved accuracy (Yang, 2009; Mazid, Ali and Tickle, 2010). Random Forest review High-dimensional classification and regression problems can be approached by using random forest algorithm that is extensively researched by Breiman (2001). Among the machine learning techniques used to predict markets random forest is quite successful (Dietterich, 2000). Though the practicality of random forest is excellent it is hard to interpret and clarify mathematically (Breiman, 2002; Lin and Jeon, 2006; Biau et al., 2008, Biau and Devroye, 2008). 3. Materials and Methods CART method CART constructs a tree where the data is separated into two parts by binary variable splits. The best divider variable and the best point to split is determined by variance minimization. The CART algorithm can be viewed as a classification procedure consisting of four distinct parts: Part 1: a variance criterion, Part 2: the criterion how good it is split, Part 3: the terminal node class assignments and estimates of resubstitution, Part 4: determining the right tree complexity (Buyukbebeci, 2009). 375 The root node, internal nodes and leaf (terminal) nodes constitute the CART tree. Two child nodes follow each root and internal node. Each node contains and is defined by the subset of the original learning sample. The splitting of each node into child nodes is characterized by a certain rule depending on the chosen feature. The child nodes inherit subsamples with minimum variance that measures their heterogeneity from parent nodes (Iscanoglu, 2005). The goodness of the splitting procedure is defined by an impurity function that is derived from a a variance function which is applied to each split point indicating the best point for splitting (Iscanoglu, 2005). Gini, Entropy and Twoing are the main rules for binary recursive splitting that are derived from the impurity function (Breiman, Frydman, Olshen and Stone, 1984) C4.5 Method In doing classification with C4.5, the concepts of entropy and correlation coefficient need to be explained in brief. Entropy is a measure of uncertainty among random variables in a collection of data or in other words entropy provides information about the behavior of random processes used in data analysis. Correlation coefficient has its uses as a chief statistical tool in data analysis finding the relationship between variable sets. Different ways of calculations have been introduced to boost the efficiency of the correlation coefficient among which are Kendall, Pearson’s and Spearman’s correlation coefficients.There are several test options with WEKA providing data classification such as training set, supplied test set, percentage split and cross validation. In this paper, cross validation is chosen as the test option (Mazid M., Ali S. and Tickle K. (2010). Random Forest method Random forests are based on conjoining lots of binary regression trees. In the process of growing these large number of regression trees independent subsets of variables are used. Random forests randomly choose variables to split and a bootstrapped sample of the dataset builds the decision trees (Efron and Tibshirani, 1993). When K trees are aggregated the predicted decision is gained as the average value over these K trees. Marking each single tree predictors by , the final outcome is: (x) Research Data In this study, all experiments were conducted on WEKA software using its tree classifiers built-in tool to make comparisons of prediction performances based on the chosen dataset. The dataset is comprised of 10 input variables with 2733 instances in total. These 10 input attributes are technical market indicators as used by Kara, Boyacioglu and Baykan (2010) which are 10-day moving average, 10-day weighted moving average, momentum, stochastic %K, stochastic %D, RSI (Relative Strength Index), MACD (moving average convergence divergence), Larry William's %R, A/D (Accumulation/Distribution) Oscillator and CCI 376 (Commodity Channel Index). The total number of cases or 2733 trading days have 1440 days with increasing direction (advances), while 1293 days show decreasing direction (declines). In the analysis, 10-fold cross-validation was used as the test option in WEKA. 4. Results and Discussion The relevance and quality of the data, usually, has a big impact on the performance of the model used. Thus, the choice of data becomes the most important part in forecasting the markets. In this study, all series are real-valued and the input data spans from 02/01/1997 to 31/12/2007. For WEKA testing, the accuracy or correctly classified instances metric is utilized, showing the ability of the model to capture the data. The dataset with 10 features is tested using CART, C4.5 and Random Forest classifiers in order to see which tree algorithm has better predictive power over the others. The results of the tests can be seen in the Table 1 where CART and Random Forest classifiers have almost identical prediction power, whereas C4.5 has a little less prediction power compared to the other two tree algorithms. Table 1. Tree Classifiers Test Results % Accuracy (correctly classified instances) CART 78.05 C4.5 77.29 Random Forest 78.23 5. CONCLUSION The issue of accurately predicting the stock market price movement direction is highly important for formulating the best market trading solutions. It is fundamentally affecting buy and sell decisions of an instrument that can be lucrative for investors. This study focuses on predicting the ISE National 100 closing price movement directions using tree algorithms based on the daily data from 1997 to 2007. Even though the prediction performance of tree classifiers such as CART, random forest and C4.5 do not really outperform studies alike in literature, it is still likely that the forecasting performance of the models can still be improved by doing the followings: Either the model parameters should be adjusted by thorough experimentation or the input variable sets need to be modified by selecting those input attributes that are more realistic in reflecting the market workings. (Kara, Boyacioglu, and Baykan, 2010) had already proved the significance of using ten particular technical market indicators which gave also about %78 accuracy in this study, as well. More appropriate 377 variables has to be found that may improve the forecasting performance of the models employed that can be a further subject of study for interested readers. Acknowledgement : We sincerely deliver our special thanks to Assist. Prof. Melek Acar Boyacioglu for her graciousness in sharing her knowledge with us. REFERENCES Biau G., Devroye L., and Lugosi G. (2008), Consistency of random forests and other averaging classifiers, Journal of Machine Learning Research, 9, 2015-2033. Biau G., Devroye L., and Lugosi G. (2008), On the layered nearest neighbour estimate, the bagged nearest neighbour estimate and the random forest method in regression and classification, Technical report, Universite Paris 6. Breiman, L., Frydman, H., Olshen, R.A., and Stone, C.J. (1984), Classification and Regression Trees, Chapman and Hall, New York, London. Breiman, L. (2001), Random forests, Machine Learning, Kluwer Academic Publishers, 45, 532. Breiman, L. (2002), Manual on setting up, using, and understanding Random Forests v3.1, Technical Report, http://oz.berkeley.edu/users/breiman. Buyukbebeci, E. 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(2009), A Combination Classification Algorithm Based on Outlier Detection and C4.5, Springer Publications. 378 Kara Y., Boyacioglu M.A., Baykan O.K., (2010). Predicting direction of stock price index movement using artificial neural networks and support vector machines: The sample of the Istanbul Stock Exchange. Expert Systems with Applications 38, 5311–5319. Kolyshkina I. and Brookes R. (2002), Data Mining Approaches to Modeling Insurance Risk, Report, Price Waterhouse Coopers. Lee T., Chiu C., Chou Y., and Lu C. (2006), Mining the customer credit using classification and regression tree and multivariate adaptive regression splines, Computational Statistics & Data Analysis, 50, 1113-1130. Lin Y. and Jeon Y. (2006), Random forests and adaptive nearest neighbours, Journal of American Statistical Association, 101, 578-590. Mazid M., Ali S. and Tickle K. (2010), Improved C4.5 Algorithm for rule based classification, Recent Advances in Artificial Intelligence, Knowledge Engineering and Data Bases, Australia. Polat K. and Gune S. (2009), A novel hybrid intelligent method based on C4.5 decision tree classifier and one against-all approach for multi-class classification problems, Expert Systems with Applications, vol.36, 1587-1592. Yang X.Y. (2009), Decision tree induction with constrained number of leaf node, Master Thesis, National Central University, Taiwan. Yu M. and Ai T.H. (2009), Study of RS data classification based on rough sets and C4.5 algorithm, In Proceedings of the Society of Photo-Optical Instrumentation Engineers (SPIE) Conference Series. Weka (1999-2010), Waikato Environment for Knowledge Analysis, Version 3.7.3, The University of Waikato Hamilton, New Zealand. 379 GIS Integration And Evolution Into The Albanian System Education And Market Hysenaj, M 1, Barjami, R. 2 1University of Shkodër, Faculty of Social Sciences, Department of Geography, Shkodër, Albania 2University of Durrës, Faculty of Economic Sciences, Department of Economy, Durrës, Albania E –mails: [email protected], [email protected] Abstract This paper offers a general overview of GIS integration as a curricula and technology in the Albanian Education System. Basically it presents the evolution history of this technology, the development environment and the efforts of a closer approach to the state and private institutions. A detailed analysis will be performed between the growing market needs in Albania for GIS utilities and the handicap due to the lack of experts in geospatial technology. Results of a questionnaire survey in the university areas will be presented, where students expressed their approach to GIS technology. The need to build a complete chain of GIS curricula beginning from secondary school level up to graduate and master programms is necessary to be accomplished. Many problematic fields in Albania like flood management, population census, transport, urbanization, pollution, turism, illegal constructions, professional orientation, etc which are subjects of topic interest in many universitary courses require the use of GIS utilities. In this article it is discussed the position of GIS in the university system and the major efforts departments must carry out in increasing interaction between each other followed by a substantial intervention of the proper government institutions to the benefit of GIS development. “Albania in the age of internet” is the latest reform the government is implementing, with the scope of informing young people mainly in rural areas to develop ICT infrastructure basically in public schools and state offices, which will have a powerful impact in GIS developing technology in Albania. Keywords: Gis, education, university, technology, department, curricula 1.INTRODUCTION The role of higher education is to assist students in becoming effective thinkers with the knowledge and skills that will lead them toward becoming meaningful contributors to society [9]. Today, more and more schools are including GIS in their curricula to help their students 380 gain valuable background knowledge and skills which they need to face global challenges. Three are the main reasons GIS has known a rapid development in Albania especially in the last years; education, internet and the growing market needs for geospatial data. For each of these categories we are going to present a full picture containing their weak and strong points. Meanwhile other countries had a faster approach to GIS technology, in Albania we found the first signs of GIS usage about eighteen years ago. The first institution that decided to embrace the implementation of a GIS system was the Science Geographic Academy of Albania in 1994, followed by the department of Geography near the University of Tirana in 1999 as a single course part of the undergraduate program. Even though at a slow pace GIS profile has evolved since then. Nowadays GIS is integrated as a single course in the undergraduate program in the Universities of Shkodra and Gjirokastra in the departments of Geography, Architecture and Urban Planning, Geodesy, Computer Sciences and Geology departments in the university of Tirana, but it still remains part of the undergraduate program. Once again the department of Geography in Tirana advanced forward by integrating GIS subject as part of a graduate program at the Proffessional Master level. But we have to ask ourself: Is that enough? How come that besides the great potential this technology affords, the vast usage in some of the crucial sectors governments dispose, the known advantages in the education field in enforcing group collaboration, increasing students creatitvity and interactivity, offering methodologies in gathering, analyzing and outputting data, coming to concrete results and conclusions, building complex reports and diagrams in a short time period, helping decision-making and understanding situations, enlarging human knowledge in an upper level, institutions in Albania are still doubtful in approaching this technology. Today more than ever Albania is facing specific circumstances that require GIS implementation in finding solutions and also helping decision-making. 2.GIS Education in Albania Geographic Information Systems in higher education provide an integrated solution to assist faculties and students with their educational goals. The advance of GIS has opened up millions of employment opportunities. More than 3,000 colleges and universities have developed excellent courses and certificate and degree programs in GIS [10]. GIS has a vast extent starting from government level down to municipality or commune. In the state universities of Albania GIS is introduced only as a single general course called Geographical Information Systems, including this way a compressed program that many times results to be inadequate to be acquired by students. The main reason of this phenomenon is the fact that GIS is developed only at a single level in the Albanian Education Institutions which is the 381 state university. The lack of the subject development at the secondary school level is the primary reason of such a handicap. The major problem is the lack of geospatial information. In Albania only few institutions have operational GIS databases. We are facing the fact that mostly of geographic data is owned by private agencies for their personal needs, using inconsistent data which is mostly not updated. Inadequate development of geospatial technology is also closely connected with the evolution of computer science. In 2009, as reported in Figure 1, among 9478 students graduated in public universities, only 171 belonged to computer science profile [5]. Figure 1: Computer Science attendance toward (compared) other fields Still, it remains determinant the increasing role the government is playing through substantial reforms which aim to develop internet utilities in a large scale environment in Albania. The results are optimistic, during the last two years in the department of Informatic in the University of Tirana the number of students applying for computer science increased from 70 to 500 students. Departments can and should integrate into their annual programs GIS course. The stimulation point can be succeeded by orienting GIS utilities into the current problematic situations. Departments can find it easier te embrace geospatial technology as a solution possibility to their barriers. Biology department can benefit from GIS by studying the degradation process the lake of Shkoder is facing day after day, accompanied by radical changes in vegetation and animal life. Geography department can better approach analysis to flood management in the districts of Shkoder and Lezha. Inundations have become endemic to the region, causing huge economic and social damages [8]. On the other side transport problems, pollution, illegal construction, minerary, deforestation, urbanization, population census are only a few of the many topics that can use GIS as an analytical tool in their specific scientific discipline by the respective departments in the Albanian Universities. Dealing with geospatial data is strictly connected with terrain practice. This way we can develop students concept and knowledge about GIS structure and give a sense to their theoretical conceptions. Unfortunately we have not reached this stage, which remarks us 382 (specialists of the field) the essential task of digitizing the Albanian territory with updated geospatial information [1]. First of all this process needs the government enrollment which must be the primary support in fulfilling this mission basically by covering finanacial, logistic and technical aspect. Second it is important the collaboration between universities and private agencies offering their field experts. Actually laboratory practices are limited up to data manipulation and not data creation. Which means that we do not have the proper conditions to accomplish a full map process including data collection, data processing and output. Another problematic situation students have to face is the lack of teaching materials. Actually there are only a few books translated into Albanian language that address topics connected to GIS. These books contain basic GIS principles, technical and management issues, remote sensing, digital mapping. A set of surveys, as shown in Figure 2 and 3, involving 1000 students were made. The outcome of this surveys intended to define the relation between their approach toward GIS as a concept and GIS utilities. Figure 2: Results of approach toward Web Pages based on GIS Software The results were very interesting. In the first survey students were asked to mention three of their most used web sites. The top five were ranked. Interestingly “Google Map” is among these web sites. Which means that students are looking forward to interact with dynamic maps and not just navigate in the internet. Also these students where asked about their knowledge of the term GIS. From the results we see that 87% of them didn’t know what GIS meant, 11% were familiar to the concept and only 2% of them had the chance to use GIS utilities. This is a meaningful contrast to the fact that students use GIS applications like Google Map, Google Earth, etc but are not aware of the concept of dynamic maps. 383 Figure 3: GIS integration into the University Environment According to statistics it results that among many annual conferences that take place in Albania none of them refers to Geographic Information Systems as a primary field or topic to relay on. This induce the necessity of paying greater attention by the departments in introducing step by step GIS as a modern and undisputed technology. Gradually it is neccesary to start from several national conferences followed by international ones. Also another issue is the fact that students prefer to avoid GIS profile subjects as a possible theme during their master thesis (either professional or scientific) defending. So far no such thesis has been deposited near the departments archive. This is another delicate point which requires the intervention of the Ministry of Education (MASH). 3.GIS Exploitation Environment The Albanian population and Housing census held in October 2011 after ten years from the last one (2001) is another determinant factor in evolving geospatial technology. The overall objective of the project is to contribute to the strengthening of the Albanian statistical system. In Albania the need for a census is perhaps greater than anywhere else, and the extracted information will be of great importance to many departments subjects like geography, statistic, history, engineering, politic, etc. It will have an immediate effect on policies, but it will also provide material for further profound studies. GIS is the perfect platform to hold, manage and analyze all the data, also to produce important diagrams and reports reflecting the geographical distribution of the population in Albania in the recent years. According to statistics it is thought that during January 2011 Albanian finally passed from a rural to urban country. There is also an important evolution in fertility, since on average families nowdays have fewer children than before. The profound changes in the health system also have had its effects on the age distribution. The outcome of the census will answer many important questions on various issues. This way GIS turns out to be the perfect tool that will finally integrate these data into dynamic maps which with allow us not only make parallelisms 384 between periods but also produce better results in comparison to the previous used softwares like Excel, etc. After flood inundation in Shkoder during 2010, 2011 from the World Bank has been granted a fund of €50.000 for the construction of the laboratory of researches for natural hazards management which will be administrated by the department of Geography in the University of Shkoder. The scope of the laboratory is intended not only for research, acquisition, integration, management, analysis and presentation of spatial data but also to provide for the students suitable conditions for developing their theoretical and practical background on advanced GIS technologies. This is the first project to be initiated under the survey of an academic institution for an important issue such as flood rather than any government unit. This trend aims to be a future incentive for other departments to create a parallel operating level system with those supervised by the ministery. On the other hand it puts in evidence the need for re-training teachers to integrate their concepts and technology into the spatial decision process. 4.GIS Market in Albania In Albania, as shown in Figure 4, there are 38 private universities and 11 state universities which make a total of 49 universities for a population of 3.2 million. According to statistics [5] for the last 10 years more than 65 thousand students graduated but only 16 thousand could get employed. This category tend to manage mainly through small private business activities in a competitive environment which requires high qualification and effective performance in retreiving valuable information from the sorrounding area, save traces of where customers or other competitive businesses are distributed, plan a marketing campaign, optimize sales territory, etc. Due to this situation GIS course turns out to be a sustainable support to their background knowledges which will lead them to a successful performance. GIS allows interactivity, querying, makes us understand better and evaluate the data by creating graphical presentation through information derived from databases [1]. The economic crisis that has affected the world in recent years has made it possible for many organizations to restructure their operating practices. Many of these businesses are aware of finding new ways to develop their activities, primarily through internal sources. Now is the time to invest in geographic information systems, a solution that has helped many organizations to overcome their operational challenges and increase profits. 385 Figure 4: Private University development (2003-2011) Source: INSTAT According to statistics only in private universities we find 229 curriculas included into different levels of programs like Bachelor, Master of Science or Proffesional Master. The contrast in this scenario is that during the last five years the number of private universities in Albania has almost decuplicated but none of them offers a GIS course. Many of the Albanian private universities have close connections with homologue Europian Universities including student professional exchange, mutual experience exchange, revealing a clear tendency in strictly approaching their way of management and administration of the study process. Despite everything it is clearly visible their policy consists in avoiding geoscience subjects. Regardless their vision they stand as business institutions which try to find the best products to offer to the market. Being the first to understand the major market needs, private institutions insist in neglecting GIS potential in the Albanian mart. They focus on social and economic curriculas which actually are easier to integrate and adopt rather than hazard to involve students into a course that still suffers from government indifference in launching this “product” on the market and at the same time simulate private companies in embracing the idea of GIS position. This scenario reflects their pessimistic point of view according to GIS technology. Their choice not to introduce GIS into their curricula makes us believe that although GIS usage in Albania has evolved and has found more space in the Albanian market than before, private university boards are still doubtful of its real capabilities and potential. 386 Up to now Albanian market has been handled from a range of people that have been a kind of “forced-adopted” experts in environment conditions who suffered from the lack of real geoinformatic experts. That’s why very often geospatial tasks have been performed from geographers who had little informatic knowledge or vice-versa from technic informaticians who held the responsibility to manipulate and manage geographic information, producing a range of non-professional results. Nowadays the market in Albania is eager in finding new human resources specialised in geospatial information management which can help them solve many important issues getting away from simple techniques used lately. The Digital Albania program is one of the many future projects that require GIS experts. State institutions like the prefecture, municipality, commune, private organizations and many other NPO’s are more than ever aware about the great importance of dynamic maping and satellite imageries, followed by the integration of these concepts and technology into the spatial decision making processes in the country. Especially last years Albanian institutions faced a vigorous interaction with Europian agencies. Many funds have been granted with the scope of developing research projects towards problematics affecting Albania. Many of these projects need accurate data of the territory mainly geospatial information. This leads to an increasing demand for dynamic maps and as a result of GIS utilities. 5.Internet Evolution The evolution of GIS in Albanian has been strictly connected to the evolution of Internet. The number of Internet users is an important indicator because it reflects the spread of information technology in one place, and information exchange globally [1]. Actually Albanian government is following a strong policy named “Albania in the age of the internet”, which aims to push Albania among the countries with the highest internet usage in Europe. This has caused an immediate affect not only in the extend of internet distribution but also in laboratory equipments. Internet conditions as speed, availability, price and professionalism had a great improvement. Also almost all secondary schools have been equipped with new laboratories. This has caused a closer approach to the internet as far as the students are concerned, and online softwares like “Google Earth”, “Google Map”, or Esri applications which only a couple of years ago were unknown for many people, now have turned familiar, easy to use and manage. 387 The World Economic Forum (WEF) has published a global report according to which Albania has improved its global ranking of The Networked Readiness Index 2012 by 19 places within a year positioning itself in the 68-th place gaining the right ta be part among the ten most improved countries in the NRI. This index has been calculated based on four primary sub-indexes which are: the regulatory-politic for the information technology, improvement of digital infrastructure; management of e-skills and services; using information technology by the population, biznes or government units; social and economic impact. Technology primary sub-index sectors (Comparative level 2011-2012) Rank Increase Political and regulatory environment for the information technology, infrastructure Management of e-skills and services 13 24 Using information technology by the population, biznes or government units 17 Social and economic impact of the technology 18 Figure 5: Technology profile sectors, increase position, (2011-2012) Source: World Economic Forum: Albania The Internet and Communication Technology sector is rapidly expanding in Albania because it is both a stand-alone sector as well as a cross-cutting enabling technology for other industries [11]. Basically we have the neccesary tools to aim at developing GIS image in the market and institutional levels. Another element of minor impact in the development of GIS technology is the integration of GPS systems through a law recently approved in Albania by which the custom duties for cars has been removed. This way the percentage of imported cars produced recent years has increased rapidly, most of these cars have GPS systems included. 6.CONCLUSIONS Due to many indicative factors in the past geospatial technology missed the evolution backbone in Albania. The integration process walked through small steps which didn’t show to be determinant. The set of surveys show that the environment is ready for approaching this technology. Conditions are already mature, the increasing role the government is playing through substantial reforms toward internet extension, the vast expansion of educative institutions like private universities followed by the growing market needs for geospatial data and experts, creates the perfect circumstances for a sustainable GIS development. On the other hand the primary role in the integration process must be played by public universities. A series of steps need to be taken, beginning from a deeper interest from MASH in giving the right priority by increasing universities funds in building modern GIS laboratory, which is the backbone to start every GIS project in the future. By doing this universities have the obligation to increase collaboration between each other for the benefit of 388 GIS development. It is necessary to build a continuos chain of GIS curriculum programs starting from secondary school, followed by several courses during undergraduate and especially graduate programs, ending with a closer approach of the students side during their thesis defending. To achieve a full education process a final step must be taken, including these students in training programms near GIS departments in countries with more experience in the field. Only by accomplishing this cicle we will be able to set the knowledge of these students into a higher level and make them able to build the future platform of Albanian GIS experts. REFERENCES Hysenaj, M., Geographical Information Systems, Shkoder, Albania, 2011. Johansson, T., GIS in Teacher Education – Facilitating GIS Applications in Secondary School Geography, 2010, pp. 66-67. Tempus, Final Report: Higher Education in Albania, 2010, pp. 23-27. Open Data Albania, January 15, 2012, http://open.data.al. Institute of Statistics Albania, January 23, 2012, http://www.instat.gov.al/. Cabuk A., Ayday, C., GIS Education in Turkey, 2004, pp. 90-91. Kerski J., Developments in Technologies and Methods in GIS In Education, 2008, pp. 35-38. Nikolli, P., Idrizi, B., Geodetic and Cartographic Education in Albania, 2007, pp. 72-75. Esri, GIS in Education: http://www.eagle.co.nz/GIS/Training/GIS-in-Education/. Education and Science: http://www.gis.com/content/education-and-science. http://www.rritjealbania.com 389 Commercial Websites Evaluation Zeid Hazem, Meliha Handzic International Burch University, Faculty of Economics 71000, Sarajevo, Bosnia and Herzegovina. E-mails.: [email protected] Abstract The paper presented roughly consists of three parts, as follows: Finding a criteria to evaluate a commercial website Selecting a website and applying criteria Comments and improvement advice First task was to find suitable criteria by which the site is to be evaluated; through extensive research on the internet regarding web site criteria and business sites in general we have found out what makes the business web such a powerful medium for approaching your customers. The availability and growth of the Internet offers use the opportunity to find information and data from all over the world. Internet resources, in particular World Wide Web resources, continue to proliferate at an astonishing rate. This is especially true for commercial web sites which as some experts state, grow at an astonishing rate of one per every 3 seconds! Keywords: e-business, website design, website evaluation criteria 1.INTRODUCTION To successfully create the (commercial) presence on the web, it is necessary to be aware of the users – customers. The internet works both ways - It is possible for almost anyone to place anything on the Internet. Viral marketing can, with lightning speed, spread the word about your product, be it good or bad. Users appreciate quality and credibility. 390 Users are security sensitive, and especially so when they want to purchase over the internet. Users look for some fixed points or anchors to lead them through the content of the page. Users follow intuition when browsing; they do not like to follow a linear pattern provided by a site. Users are impatient and insist on instant gratification. Users should be motivated for them to revisit the website To be able to effectively present the product to the customer you need to pursue the following principles of user psychology Don’t make users think , Don’t squander users patience ,Manage to focus users attention , Strive for feature exposure , Make use of effective writing , Strive from simplicity , Don’t be afraid of the white space , Communicate effectively with a visible language , Conventions are our friends , Security and privacy are of highest importance, the presence of the company's website on the internet must be known to the target audience. 2.MATERIAL AND METHODS 2.1 Criteria for Evaluation Out of the many criteria we found the following to properly evaluate the content of the website. 2.1.1.Purpose The website hast o have a clear purpose. Whether it is an educational site, an internet multimedia presentation, search portal or commercial site different rules of design an organization apply. 2.1.2.Audience Who is the implied audience for the site? From the homepage of a site, the user of the web should be able to identify the general audience for whom the site is developed. 391 2.1.3.Functionality Functionality is the use of technology on the site. Good functionality means the site works well. It loads quickly, has live links, and any new technology used is functional and relevant for the intended audience. The site should work cross-platform and be browser independent. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed. The most functional sites also take into consideration those with special access needs. 2.1.4.Organizational Is the organizational scheme appropriate, A Web document that has a vast tree of links is difficult to navigate and overwhelming to the eye. Is there a consistent look and feel from one page to another? - Visual similarities in all sections. Navigation Navigation through the website should be an effortless process. Transferring from one part of the website to another should be an intuitive process and the user should not be. The website has to have clear anchor points around which the web site is structured. 2.1.5.Accessibility The website should allow easy access to the products it is trying to sell, and use other resources like search engines or web apps to promote this goal. 2.1.6.Uniqueness Uniqueness and originality of the web site is not mandatory but can help to attract visitors and promote a different image of the company in the industry. However commercial sites are limited in their creativity because the purpose of the site is not to be original but to best promote the product it is based for. 392 2.1.7.Design & Style the general appeal of the website can be improved by its design it must never take second place to the functionality of the site itself. It must be taken into consideration what is the purpose of the graphical content on the web page, The visual image of the site should match accordingly so that the look and feel is similar while transitioning the page. Lastly but not least importantly the design of the web site should extend the company image and adhere to target audience. 2.1.8.Multimedia Good web sites weave together relevant text, audio, video, and still images to give users a rich experience. Multimedia content has to be adjusted to be compatible with users with low bandwidth speeds and different browsers. 2.1.9.Security and Privacy If your website collects sensitive information from your customers, you should use security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into the hand of a malicious hacker while transferring from his computer to the web server. If your site is planning to use cookies, make sure that you covered this aspect in your privacy policy too. 2.1.10Website The website we chose to evaluate is a site held by the company HORSEFEATHERS™ and can be found on the internet address www.horsefeathers.eu 393 HORSEFEATHERS™ was originally founded in 1989 in British Columbia, Canada as a brand who started selling specific sports apparel or so called “outerwear”, intended for snowboarders and skateboarders. The website was launched in 2001 and it follows the industry standard in that it is completely revamped twice a year to reflect the winter and summer seasons (snowboard and skateboard). 3.DISCUSSION To evaluate this site we will view through each of the criteria defined in the previous part . Purpose Purpose of any commercial website which sells finite products is to act as an interactive shop window . The site offers other information like NEWS, BLOG and even INTERVEW and VIDEO archive but the main part of the page is dedicated to showcase its products. 3.1.Audience It is clear from the start that the site is oriented towards the younger generation. With its stylized graphics and action shots it appeals to the specific nature of the sports it represents. Interviews and blogs are conducted with young up-coming stars in their respectable sports, and as such appeal to the population who view these activities as more than just a hobby. To them these people are their role models and a connection to the brand is a great marketing strategy. 3.2.Functionality The content of the site is well balanced, the graphics are of high quality but not such that can severely hamper the users with slower internet connection. The multimedia content provided can be viewed in different resolutions which a customer can choose, and the only requirement for the site to be seen is to have Adobe flash installed , which is pretty much the industry standard. The web page looks identical in Firefox, Explorer and Chrome, three predominant internet browsers 394 3.3.Organization& Navigation The organizational units that compose the site are available from the first page of the web site and remain available when navigating through it. It is commendable that the site decided to abandon the idea of pop-ups upon entry and language selection page at the beginning. We believe that these components detract from experiencing the website. The organization is roughly divided in three parts the top layer that contains the links to every part of the web site, the middle window where the majority of the content is displayed and the bottom layer which gives additional links and information. The whole promotional part of the website is done flawlessly because each part of the website is accessible from no more than 3 clicks, The shopping part is done with a bit less finesse, the simple and clean promotional page is left and is replaced with a clunky interface where all the product are piled up In endless columns. This leaves the user at question because suddenly the access to the rest of the content is cut off, category links have switched places and the user is once again doomed to make use of a scroll bar. This whole switch would be easy to forget if the access to content made up for it but in contrast it even becomes difficult to seek the product you need. But this is a topic for accessibility of content. 3.4.Accessibility The promotional part of the website is exemplary in its access to content. Already mentioned in organizational part the product are clicks away to access and make browsing through them a fun experience. By clicking on the desired piece of clothing it is automatically shown on the model. It is a great system and since in these kind of sports apparel is basically bought to complement the kind of gear you already possess (the color of the board, boots and bindings for example) this becomes a necessity. 3.5.Uniqueness In terms of uniqueness the page is not entirely different from its rivals (One could even argue that they are more similar than different f.e. www.nitrousa.com, www.burton.com) but that is not necessarily a weakness. The products are the centerpiece of the pages and everything else supports that idea. 395 3.6.Design & Style It is immediate from the first view of the page that the site has a crisp youthful design. The predominant color is white with brightly colored links and fitting graphic. The idea of product based sites most times is for the web page to blend into the background while the product is put in front and the character of products (bright unnatural colors on white background – snow) creates a perfect setting for that effect. The graphic images are presented with a stylish pencil drawn background and the configuration option I presented with mechanical sounds and futuristic letters which improves the experience. The shopping part of the page is presented in a style that neither improves nor hampers the shopping. 3.7.Multimedia The web page is modest in its multimedia content and that Is not a bad thing. The interviews and rider videos are easily accessible but not forced onto customers. The videos use a third party video repository Video similar to YouTube but a favorite among fans of extreme sports. The configuration part of the page was done using Adobe Flash technology Security and privacy Shopping on the web page can be done in three ways ( via Credit Card , via PayPal , via Bank transfer )These steps satisfy the needs of most customers who desire to purchase over the web. Using credit card is the easiest way but carries the risk of online transactions present everywhere on the internet. The shopping is done on a secure html page as per industry standard. PayPal is more secure in that way that the credit card info is inserted sometime before and the customer is just using his PayPal account. This method requires an active PayPal account however. The last option is direct bank transfer which is the most cumbersome but most reliable way and it does not require a credit card. The shipping is free to all users who order a total sum of over 300 Euros. 4.CONCLUSION the web page is a good concept, it has a lot of room for improvement, and with proper improvement the web page with its Configuration could become a big success. Improvements could be made in shopping section, which needs to be redesigned to match, other sections of this web page and it needs to be simpler and easier for common usage. Aside to this, their web catalog needs to be redesigned and reorganized to meet modern shopping standards. The entire web page logic needs to be revised; additional features need to be included into Configuration section which would make shopping easier and more efficient. The web page has a lot of potential, and with proper improvements it could become a big hit and it could bring a lot of money to shop owner. 396 REFERENCES: Gary Martin. (1996-2011). Horse feathers. Available: http://www.phrases.org.uk/meanings/horse-feathers.html. Last accessed 20th November 2011. Horsefeathers. (2010). Horsefeathers. Available: http://www.horsefeathers.eu/en/. Last accessed 20th November 2011. Bruce Clay, INC. (1996-2011). Quality Site Criteria. Available: http://www.bruceclay.com/design/web_crit.htm. Last accessed 20th November 2011. WebAIM. (1999-2011). Articles. Available: http://webaim.org/articles/. Last accessed 20th November 2011. Velacich, J. Schneider, C. (2010). Information Systems Today: Managing the Digital World.: Prentice Hall. Zaveri,J. Securing Business on Network [PowerPoint slides]. Retrieved http://www.scribd.com/doc/38639551/Launching-E-Business-Website-tips from Thulasi, K.. (2002-2008). Available: http://www.ncsi.iisc.ernet.in/. Last accessed 20th November 2011. US Environmental Protection Agency. (2011). Evaluation http://www.epa.gov/enviroed/. Last accessed 20th November 2011. Structure. Available: United Nations, (2008). UN E-Government Survey 2008, From E-Government to Connected Governance. Available: http://unpan1.un.org/intradoc/groups/public/documents/un/unpan028607.pdf Miller, L. (2009). MIS Cases: Decision Making With Application Software. Prentice Hall. 397 A Suggestion for Forestry: Assigning Idle Public Lands to Private Sector by Projecting and Provisioning Mustafa Durman,Murat Fatih Köymen F.E.&A.S. of DPÜ E –mails: [email protected],[email protected] Abstract Land is a widespread natural resource and commonly used by humans. It is commonly used distributed for agriculture, forestry, urbanization, resting, transportation and settling. Land is not a renewable resource and is under the threat of erosion, polluting and salinization because of agricultural irrigations. In consequence of increasing population and industrialization wetlands, agricultural lands and forests are used for settlement and industrial areas. Maximizing utility of resources is an essential issue for environmental economics. Thus maximizing utility of land uses is an essential issue for land using strategies. When viewed from this aspect it is obvious that land areas of a country are shared by public (state) and private sectors. In public areas forest areas have an important share.There are enormous amount of areas which are owned by state but they are waiting idle. In this paper after analyzing present administrations we will make a suggestion. We will focus on assigning these idle areas to private sector for forestry use. It is hoped that this assignment will contribute the problems of unemployment, income, cleaning the atmosphere, preventing erosion and input for industrial production. Despite the subsidies, private foresting is inadequate. We will suggest publicizing investors by projecting the proper lands, subsidizing and presenting economic potentials of these areas. 1.INTRODUCTION Forests create distinctive climates on large land masses. Organisms forming forests are trees lives on significant altitudes, soil and density, bushes, alga, fern, mushrooms, underground and surface microorganisms, insects and animals (Ayanoğlu 1999). The 6831 numbered forest law defines as “Trees growing naturally or by planting and woods are ranked as forests with their land areas. But…” Then the law defines exceptions. Forests occupy an important place in human life. They are one of the most important renewable raw materials and energy resources. Forests clean the weather and protect the moisture balance of atmosphere. Because they oxygenate for carbon dioxide balance forests 398 are essential. Forests decrease the negative effects of drought, frost, high temperature, spankings and protect earth against erosion. They help protecting plant and animal diversity. Forests as a natural resource which are subject to distribution between generations should be protected for future generations while providing today’s human needs (Aras, Çalışkan 2004). Forests are natural resources which affect water and earth regimes, economy, the need of recreation, climate and health positively (Korkmaz 2010). While reviewing contributions of forests economically it is possible to divide these like pecuniary and non pecuniary contributions. Timber based first order forest products, non timber based second order products, decreasing effect on difference between regional development levels, contribution to other sectors and positive effect on balance of payments can be examples to their pecuniary contributions. On the other hand their help on climate, water and soil can be examples to their non pecuniary contributions (Ormanlarımızın Faydaları OGM). 2.Material and Method Literature review on forestry and private forestry is made and works on this field are tried to be presented. Share of private forests on world and Turkey will be revealed by percentage. Subsidies for private forestry in Turkey, the expectations of private afforestators, sum of private afforestation in last years will be revealed and will be tried to analyze the disruptions. Then with a review, a suggestion will be enhanced. 2.1.Findings Forests are not homogenous on natural diversity and property basis. Forests grow without human effort is called natural forests and forests planted by humans are called artificial forests. They can be described in three ways. Forests which help the protection of water, earth and climate are defined as conservation forests. These cannot be operated. Forests which help tourism, help recreation need, embody natural beauties and serves science and art are defined as national parks. Operating these parks is tied to strict rules. Forests which are used for harvesting forest products are defined as operation forests (Korkmaz 2010). All world attach importance to forests and there are researches for utilizing from them more efficiently. The idea ‘private forestry increases efficiency of producing, management and protection’ spreads. Some countries extend private forestry with respect to this idea. The proportions of private forests in the continental basis are: Africa 2%, Asia 5%, South America 17%, Oceania 24%, North and Central America 30% (Yeşildağ 2009). “Percentage of forests in total land area for countries: Germany 31.5%, Austria 47%, Spain 51.3%, Sweden 68.1%, Finland 77.8%, and the world average is 40.9%” (Korkmaz 2010). Countries appreciate both forests and private forestry. Thanks to this appreciation and subsidies 399 percentage of private and public corporationforests in total forest areas in Germany 42%, Spain 61%, Sweden 71%, Finland 71%. But in Turkey it is only about 1% (Korkmaz 2010). According to Orman Genel Müdürlüğü (General Directorate of Forestry) the view of afforestation efforts in world and Turkey are like this: 24% of world forests are private forests. This percentage reaches to 61% in EU (VII. Five Year Development Plan). In Turkey 99.5% of forests are belong to state. The percentage of registered private forests is only 0.05% (URL2). Turkey’s location on world is very proper for afforestation. 75% of Anatolian lands were forests ten thousands years ago but unfortunately today it is 26%. Sufficient productive forests are only 14% of Anatolian area. A country can be counted as a rich forest country she should have 33% forest of total lands. Therefore Turkey’s forests are not enough with this statistics (Seval Aras, meb, 182). If we look at Turkey’s forests 27% of forests are marsh forests (19% non yielding, 8% yielding), 73% woods (31% non yielding, 42 yielding) (Ormanlarımızın Faydaları, OGM). Ağaçlandırma Genel Müdürlüğü (General Directory of Forestation) defines private forestation like this: “Properties protected and utilized by owner; non yielding forest lands, idle forest lands, treasury lands, properties of individuals and corporations; which are projected and approved by Ministry of Environment and Forestry are “private forestation”” (URL2). Figures which can afforest are: Village Corporations, Municipalities, Public Institutions and Corporations, Agricultural Development co-ops, Village Serving Units, Chambers, Clubs, Foundations, Commercial Corporations and Individuals. There is no difference between private forestation as an individual or corporation in Turkey. Subsidies given to private forestation by General Directory of Forestry: In purpose of private forestation grants given to village corporations and loans given to individuals or other corporations. Groups can get grants or loans are; -Land clearing (clearance of undesirable ground cover of area and plowing), -Sowing and planting costs, -Seedling (grafted or ungrafted) and seed costs, -Barbed tape, fence, surrounding wall costs, -3 year maintenance costs, -Projecting costs, -Pruning costs, -Grafting costs, Grants or loans are assigned by General Directory according to General Directory of Forestation and Erosion Control’s constant prices with regard to projected work’s amount. After project is done interim payments are given. Therefore projectors should sign an 400 obligation or estate mortgage. For obligation there should be two respected and solidary bailsmen and public notary approval. Bailsmen should be registered to Commercial or Industrial Chambers or Craftsman’s Associations. (URL3). Loans given for trees like pine, cedar and fir will be paid after the end of 30th year as only capital. Loans given for trees like walnut, chestnut and pistachio will be paid after the end 15th year with an interest rate which equals 1/7 of T.C. Ziraat Bank’s agricultural loan interest rate for small business stock (URL3). Despite these subsidies private forestators have some demands: -To be informed by experts about buying seedlings, planting and maintaining, -Faster bureaucratic transactions for subsidies, -Increase in loan unit prices or increase in number of components -After reaching a point of land area permission to build a wooden shelter for tools, -Disengage village headmen and abolish the need of their permission, -Grants or loans should be given by a unique institution, -Permission to graft for olive groves, -Permission to second order plants and their loaning (Özkurt, A., Yeşilkaynak, B) The results of private forestation efforts in last 10 years in Turkey are given below. Year State Forests Treasury (decare) (decare) 2002 17,110 4,851 29 21,990 2003 43,177 6,228 25 49,430 2004 77,683 6,344 2,213 86,240 2005 90,535 10,178 4,317 105,030 2006 69,611 37,241 3,168 110,020 2007 55,663 22,987 3,250 81,900 401 Areas Private (decare) Areas Total (decare) 2008 77,759 11,217 1,364 90,340 2009 71,858 18,337 5,155 95,350 2010 145,581 16,116 11,363 173,060 2011 70,785 7,909 6,966 85,660 Total 719,762 141,408 37,850 899,020 Table 1: The Results Of Private Forestation Efforts In Last 10 Years In Turkey Source:URL3 Despite the subsidies private forestations are not even 100.000ha/year in last ten years. There are 3,715,642 real estates registered to Turkish Treasury with an areas 211,151 km2. This area is 25.92% of Turkey’s total land surface. Only 651,585 of these areas are allocated. These areas are 13.39% of Turkey’s total land surface. Therefore Turkey’s lands’ 12.53% is waiting idle or utilized illegally (URL4). 3. Review and Conclusion Pecuniary and non pecuniary benefits of forests and forestation are indicated above. Plus these benefits while a country has a serious problem of unemployment and low income problem laying aside these areas idle doesn’t seem rational. If the present administrative applications are not enough then disruptions and inabilities should be determined, problems should be asked to investors. And then the precautions believed to solve the problem should be taken. In this paper we found that despite all these subsidies, idle treasury and state owned lands and the unemployment rate above 10% there is no enough private forestation. Cause of this situation is not the scarce of labor, capital or natural resources. Most important reason here is inadequacy of information flows. Lots of investors are unaware about this investment option. We suggest that: Opportunities in this investment field should be announced clearly and may be the most importantly this investment options should be projected properly and be reported to individuals. This work is agriculture focused. And people who interest in agriculture might give up because of the technical difficulties as projecting. 402 REFERENCES Aras,S., Çalışkan, V., Türkiye’nin Beşeri Ve Ekonomik Coğrafyası, Meb Basımevi, İstanbul, 2004 Ayanoğlu, S. Anayasa Hükümleri Karşısında Orman Mevzuatımız, Ormancılık Hukuku, Türkiye Çevre Vakfı Yayını, Ankara 1999. Korkmaz, Y., Özel Ormanlar ve Mülkiyet Açısından Değerlendirilmesi, Gazi Üniversitesi Hukuk Fakültesi Dergisi, C.XIV, 2010 Orman Genel Müdürlüğü, http://www.agm.gov.tr/AGM/AnaSayfa/faliyetler/ozelagaclandrma.aspx?sflang=tr URL2, Orman Genel Müdürlüğü, URL3, http://www.agm.gov.tr/AGM/Files/faaliyetler/ozel_agaclandirma/sorularla_ozel_agaclandirm a.pdf Ormanlarımızın Faydaları, OGM, http://web.ogm.gov.tr/Resimler/sanalkutuphane/ormanin_faydalari.pdf URL1, Özkurt, A.,Yeşilkaynak, B., Özel Ağaçlandırma Çalışmalarının Sosyal Ve Ekonomik Boyutu - Mersin Örneği-, Iı. Ormancılıkta Sosyo-Ekonomik Sorunlar Kongresi, Isparta, 2009 URL3, http://www2.tbmm.gov.tr/d24/7/7-3270sgc.pdf URL4, http://www.milliemlak.gov.tr/istatistiksel-bilgiler Tarih:07.03.1 Yeşildağ, G., Dünyada Bazı Ülkelerde Özel Orman Mülkiyetinin Gelişimi, Ormancılıkta Sosyo-Ekonomik Sorunlar Kongresi, Isparta, 2009 403 An Empirical On Knowledge Sharing In Learning Organizations In Kutahya, Turkey Kemal Demirci1, Nuray Mercan1, Yaşar Aksanyar1, Bayram Alamur2, Vasfi Kahya3 1Dumlupınar University Instıtute of Social Sciences, Kütahya, Turkey, 2Balikesir University Havran Vocational School Of Higher Education, 3Dumlupinar University Instıtute of Social Sciences, Kütahya, Turkey E –mails: [email protected], [email protected], [email protected], [email protected], [email protected] Abstract Comunities today and in the future have to process, evaluate and internalize the information more than past. Comunities and enterprises, which don't understand the environment, and are unconscious about changes, and which don't read the world, are obliged to deteriorate, even to die. Fiber speed and continious changes of present world, makes compulsory to learn continiously and to educe information. Enterprises have to be open to continiously learning to carry on their growth and development and they have to gain capability to share knowledge.This paper undertakes to contribute to this search by addressing some fundamental questions about the nature, domain, conceptual foundations, and practical challenges of knowledge management and organizational learning. A positive relationship has been found between continiously learning which are learner dimensions of organization, dialog and research, team learning, sharing systems, empowered workers, connection between the systems, sharing information of supportive leadership and openness of in-house cognitive canals through the correlation and multiple regression analysis done in the result of the research. Keywords: Knowledge Management, Knowledge Share, learning organization. 1.INTRODUCTION The term organizational learning may refer to individual learning within the organization, the entire organization learning as a collective body, oranywhere in between these extremes. However, most organizational learning refers to team ororganizational level learning. Of 404 course, individual learning, or learning in small or large groupsor as an entire organization may be needed for the firm to possess the requisite knowledge totake effective action. From a knowledge management perspective, all levels of learning areimportant and all must be nurtured and made a natural part of culture. To date, most of the knowledge management emphasis has been put on locating, creating and sharing knowledge. For this reason, we consider or ganizational learning to refer to the capacity of the organization to acquire the knowledge necessary to survive and compete in its environment. (Bennet and Bennet, 2006: 1-3). Knowledge sharing in an organization is an important issue. Because knowledge is considered as being the source of organizational competitive and a kind of strategic capital in an information economy, the more the knowledge is expanded in an organization, the more the capacity of competition is (Yaghi Et Al, 2011:20). Knowledge sharing can be defined as transferring knowledge from one place or one person to another (Sharrat and Usoro, 2003:4-5). It is possible to define knowledge sharing basically as making knowledge useable for the individuals in an organization. In other words, knowledge sharing is a process of bartering knowledge with other individuals so that they can understand, claim and use it (Ipe, 2003:341); knowledge sharing is that employees share their knowledge, thoughts, suggestions and experience in their organization with others (Bartol and Srivastava, 2002:65). The first section of the paper considers conseptual analysis of knowledge sharing.In the second section, we will try to explain conceptual analysis of learning organization. In the third section, the results and the findings of the study will be evaluate, in the conclusion section, the importance of knowledge sharing in learning organizations will be evaluate by using the findings. 2.Conseptual analysis of knowledge sharing Knowledge sharing is a social mutual interactive culture and involves knowledge, skill and experience exchange of employees in an organization. For an organization, knowledge sharing is capturing knowledge based on experience, organizing it, making it reusable and transferring it; it depends on making knowledge available for others in an organization or a business. Many studies have shown that knowledge sharing is compulsory because it allows organizations to increase their innovation performance and to decrease unnecessary learning efforts (Lin, 2007:315-316). 405 Knowledge is about knowledge exchange between two individuals. It can also be expressed as “willingness of individuals in an organization to share their knowledge with others” (Mc Neish and Mann, 2010:19-20). Sharing knowledge also allows administrators and employees keep what they know and to practice it (Yang, 2007:84). The aim of sharing knowledge is either to create new knowledge out of existing knowledge or to improve it (Christensen, 2007:37). Knowledge sharing is thought as a social behaviour and many physical, technological, psychological, cultural and personal factors have effective roles in not only supporting but also limiting knowledge sharing. Despite many advantages of knowledge sharing, researchers and implementers often argue that in many cases, in fact, individuals abstain from sharing their knowledge with others (Davenport, 2007); moreover, they say that act of sharing knowledge is unnatural and there are many reasons for people to abstain from sharing their knowledge with others. Some of what obstruct sharing knowledge between colleagues are the following factors: the relations between the source of knowledge and the receiver of the knowledge aren’t extensive, according to Smith and McKeen (2003) rewards and motivation aren’t enough for sharing, according to Ikhsan and Ronald (2004) time is insufficient, and knowledge sharing culture is lacking. Furthermore, inadequacy in understanding what to share with whom, limited appreciation of sharing knowledge and fear of acquiring false knowledge may also hinder knowledge sharing acts (Cited in Majid and Wey, 2009:22). 2.1. Conseptual analysis of learning organizations Organizational learning can be said to occur when there is a change in the content,conditionality, or degree of belief of the beliefs shared by individuals who jointly act on those beliefs within an organization knowledge can be articulated and codifiedto create organizational knowledge assets. Knowledge can be disseminated (using information technologies)in the formof documents, drawings, best practicemodels, etc.Learning processes can be designed toremedy knowledge deficienciesthrough structured, managed, scientific processes (Sanchez, 2005: 3). Organizational learning requires a sharing of language, meaning, objectives and standards that are significantly different from individual learning. When the organization learns, it generates a social synergy that creates knowledge, adding value to the firm’s knowledge workersand to its overall performance. When such a capability becomes embedded within theorganization’s culture, the organization may have what is called a core competency. These areusually unique to each organization and can rarely be replicated by other firms. The 406 knowledge behind a core competency is built up over time through experiences and successes and rests morein the relationships and spirit among the knowledge workers that is the sum of each workers knowledge (Bennet and Bennet, 2006: 1-3). 3.Research Method and Sample The “Questionnaire of Learning Organizations’ Dimensions” which we referred to was devbeloped by Watkins and Marsick (1997). The reliability and the validity of the questionnare, learning continuum, dialog and research, learning as a team, sharing system, connections between systems, empowered employees, supporting leadership. The data were collected through a questionnaire based on literature. Surveys of Chow, Deng and Ho (2000) were utilized in evaluating the employees' knowledge sharing. There were 24 questions by Chow, Deng and Ho (2000) in the questionnaire: 5 about the perspectives of the employees about knowledge, 5 about the cases requiring knowledge sharing, 9 about the cases obstructing knowledge sharing and 5 about the elements of knowledge sharing that is the basic variable of intellectual capital. This research was conducted by questionnaire method to totally 124 people who work in different segments of Altintas District Governorship. 3.1. Demographical Characteristics of the Subjects Shows demographic features of the subjects: Age Distribution: 20-25 Yaş %14,5; 25-30 age %36,5 ;30-35 age %16,5; 35-40 age %14,5 ; 40-45 age %8,9 ; Over 45 %13,7 Marital Status Distribution Married 92 - % 74,2 ; Single 32 - %25,8 Distribution According To Position Officer 47 - %37,9 , Office Boy 2 - %1,6 ;Teacher 50 - %40,3;Policeman 2 - %1,6; Sağlıkçı 5 - % 4 ;Health Worker 18 - %14,5. Distribution Accoding To Departments Land Registry 5 %4; Education 67 - %54; Governorship 15 - %14,1 ; Health 1 - %13,7; Forestry 13 %10,5; Treasury 7 - %5,6. Working Time Distribution 1-5 Years 77 %62,1 ; 5-10 Years 25 %20,2 ; 10-15 Years 10 %8,1 ; 15-20 Years 1 %8 ; Over 20 Years 11 %8,9 Distribution Of Education Level High School 24 - %19,4 ; University 99 - %79,8 ; Masters Degree 1 %0,8 4.Research Hyphothesis The hypothesis can be said like this; H1:There is a statistically significant correlation between the participants’ (officers’) viewpoints about sub-dimension of learning organization; knowledge management, dialog 407 and research, learning as a team, sharing systems,empowered employees, connections between systems and supporter leadership. H2:There is a statistically significant correlation between the participants’ (officers’) viewpoints about openness of the internal channel and learning organizations, dialog and research, learning as a team, sharing systems, empowered employees, connections between systems and supporter leadership. 4.1.Findings and analysis 4.1.1. Reliability of the Questionnaire In order to testthe reliability of questionnaire after analyzing the findings the Likert type data of the questionnaire, Cronbach’s Alpha value was found as 0,95. Some 28 questions which take part in the questionnaire were analysed to test reliability and Cronbach’s Alpha value of Likert type questionnaire findings was found as 0,80. 1. Analysis of correlations between sub-dimensions of sharing information and learning organizations SITUATIONS Pearson Correlatio n DIALOG TEAM SHARING ,536** ,424** ,387** ,000 ,000 ,459** ,000 EMPOWERING SYSTEM SUPPORT ,388** ,405** ,360** 000 000 000 000 ,442** ,374** ,407** ,428** ,349** ,000 ,000 ,000 ,000 ,000 REQUIRING THE SHARING INFO OPENNESS of IN-HOUSE COGNITIVE CANALS Sig. (2tailed) Pearson Correlatio n Sig. (2tailed **İlişki 0,01 düzeyinde anlamlıdır (çift yönlü) Relationship is significant at the 0,01 level. (two ways) 408 In the result of correlation analysis, at the 0,01 significance level situations requaring the sharing info and relationship in a positive way have been observed between dialog and research team learning, sharing systems, empowered workers, connection between the systems, sharing information of supportive leadership and openness of in-house cognitive canals which are dimensions of sharing information. 2. Multiple regression analysis between learner dimensions of organization and sharing information 2 R = 30,1 ADJUSTED 2 R =25,9 F=7,150 INDEPENDENT VARIABLES P VALUE =,000 P VALUE t VALUE PARAMETER -,038 -,377 ,707 DIALOG ,458 3,523 ,001 TEAM ,044 ,333 ,739 -,030 -,244 ,808 EMPOWERING ,018 ,144 ,886 SYSTEM ,087 ,589 ,557 SUPPORT ,049 ,400 ,690 CONTINUOUSNESS SHARING . Continiously learning which are learner dimensions of organization, dialog and research, team learning, sharing systems, empowered workers, connection between the systems and sharing information of supportive leadership explains 25,9 % part of total variance of sharing info perceptions. 3. Multiple regression analysis between learner dimensions of organization and openness of inhouse cognitive canals 2 R = 27,1 ADJUSTED INDEPENDENT VARIABLES 2 R =22,1 F=6,167 P VALUE =,000 t VALUE P VALUE PARAMETER -,127 -1,233 ,220 TEAM ,284 2,140 ,034 SHARING ,211 1,564 ,120 -,043 -,342 ,733 SYSTEM ,049 ,386 ,700 SUPPORT ,176 1,165 ,246 DIALOG EMPOWERING 409 Dialog and research which are learner dimensions of organization, team learning, sharing systems, empowered workers, connection between the systems and sharing information of supportive leadership explains 22,1 % part of total variance of openness of in-house cognitive canals of perceptions. 5. CONCLUSION Named as a knowledge era and since 1990 and onwards which are the beginning of the new era it has been observed that many academic studies on knowledge management and knowledge sharing and also it is thought that this interest will become more dense in the following years. At the end of the study, a positive relationship has been found in the correlation analysis and regression analysis between learner organization and sharing information. Knowledge management has been influential both reaching the individual aims and organizational aims and targets by catalyzing.Today, knowledge society has become an economical system with new occupational structures, new production relationships and social structures in which knowledge is produced densely. In the knowledge society, the main motivation factor which leads the individuals and entrepreneurs to produce knowledge is to desire self realization. The race to success, as a success competition, it makes feel not only in local level but also in global level. Knowledge management- in learner organizations- is to provide a common language which will reflect the organization’s own identity for reaching the aims of organizations, adopting sharing vision which is desired to be composed, and abolishing the resistance against wanting to apply to administrative approaches. (Karahan and Yılmaz,2010). REFERENCES Bennet A. and Bennet D. (2003) The partnership between organizational learning and knowledge management. In Handbook on Knowledge Management (HOSAPPLE CW, Ed), Vol. 1, pp 439–455, Springer, New York. Ipe M. (2003). ‘Knowledge Sharing On Organizations: A Conceptual Framework’, Human Resource Development Review. Thousand Oaks: Dec. Vol:2, Iss.4. Bartol M. K. And Srıvastava A. (2002) “Motivation and Barriers to Participation in Virtual Knowledge-Sharing Comminities of Practice”, Journal of Leadership and Organization Studies, Vol.9, No.1, pp.64-75. 410 Chow C.W. Deng F. J. Ho J.L. (2000) “The Openness of Knowledge Sharing Within Organizations: A Comparative Study in The United States And The People's Republic Of China”, Journal of Management Accounting Research; Vol.12, pp.65-95. Chrıstensen H. P. (2007) “Knowledge Sharing: moving away from the obsession with best practices”, Journal of Management, Vol.11, No.1. pp.36-47. Karahan A.and Yılmaz H. (2010) “Learning Organizations and Knowledge Management” Osmangazi University Instıtute of Social Sciences Review, Nisan 2010, 5(1), s.147-174 Lin H.F. (2007) Knowledge Sharing and Firm Innovation Capability: An Emprical Study, International Journal of Manpower, Vol.28, No:3/4, pp. 315-332. Majid S. and Wey S. M. (2009) Perceptions And Knowledge Sharing Practices Of Graduate Students In Singapore, International Journal of Knowledge Management, 5(2),pp. 21-32. Mc Neısh J. and Inder J. S. M. (2010) “Knowledge Sharing and Trust in Organizations”, The 20 IUP Journal of Knowledge Management, Vol. VIII, Nos. 1 & 2, pp.18-38. Sanchez R. (2005) “ Knowledge Management and Organizational Learning: Fundamental Concepts for Theory and Practice” Lund Institute of Economic Research Working Paper Series Sharrat M. and Usoro A. (2003), ‘Understanding Knowledge-Sharing in Online Communities of Practice’, Journal of Knowledge Management, Vol: 1, Issue: 2, Dec., pp. 4-5. Yaghi B. And Alfawaer S. N. (2011) Knowledge-sharing degree among the undergraduate students: A case study at applied science private university - Middle East University for graduate studies, Amman (JORDAN) Yang J.T. (2007) The Impact of Knowledge Sharing on Organizational learning and Effectiveness, Journal of Knowledge Management, Vol.11, No:2, pp.83-90. 411 Watkıns K. And Marsick V. (1997) Dimensions of The Learning Organization Questionnaire [survey] (Warwick, RI: Partners for the Learning Organization) Civil Law Notaries in Bosnia and Herzegovina: Actors in Preventive Justice Bakšić Šukrija1, Oruč Esad2 1University of Zenica, Faculty of Law, Zenica, Bosnia and Herzegovina, 2International Burch University, Sarajevo, Bosnia and Herzegovina E –mails: [email protected],[email protected] Abstract Civil law notaries are professional lawyers and public officials appointed by the State to confer authenticity on legal deeds and contracts contained in documents drafted by them and to advise persons who call upon their services. Institution of the notary was introduced for the first time in the legal system of Bosnia and Herzegovina in 2007. Introduction of the office of notary was one of the steps taken to ensure independent and impartial judiciary and to adapt legal system with European Union law. Before its introducing there was no institution or legal profession which acted impartially on behalf of all parties to a contract or transaction. Notarial services are very wide and complex. It encompasses all judicial activities in noncontentious matters, ensure legal certainty to clients, thus averting disputes and litigation. As a guarantor of legal certainty, notary is one of the most important actors of preventive justice which include all means of reducing resort to the courts for the settlement of controversies. In this study we analyzed contribution of notary office to preventive justice in Bosnia and Herzegovina. Keywords: civil law notary, preventive justice, legal certainty, realising justice, avoiding disputes 412 1.INTRODUCTION The 1995 General Framework Agreement for Peace in Bosnia and Herzegovina ended the 1992-95 war and created the independent state of Bosnia and Herzegovina (BiH). BiH consists of two entities and one district: The Federation of Bosnia and Herzegovina (FBiH) and the Republika Srpska (RS), as well as Brčko District of Bosnia and Herzegovina (BD BiH), which is an autonomous district. The entities and the BD BiH have their own government and assemblies and enact their laws and regulations, which are typically harmonized, but yet separate and distinct. Furthermore, the FBiH consist of 10 administrative units – cantons, which have their own constitutions and administrative organization. We can conclude that BiH has a specific and very complex constitutional and legal system which remains inefficient and is subject to different interpretations. The complicated decision-making process has contributed to delay in structural reforms and reduce the country's capacity to make progress towards the EU.25 Few credible steps have been taken to improve the adoption of key legislation relevant to EU integration. One of those steps was introduction of notary office into domestic legal system. It represents an effort of getting closer to the European standards governing legal services, especially in the fields of civil and business law.26 Before the Second World War the office of notary did exist in the region of the ex Yugoslavia but was abolished by enactment of the Implementing Statute relating to the Office of Notary passed on 17th November 1944. After abolition of the office of notary the notary's duties were at first taken over by the courts; later some of the notarial duties were also transferred to the advocates and administrative bodies.27 Although a number of notarial positions were determined by the Ordinance on the Number and Location of Notarial Positions for BiH as well, they never start with performance of the duties.28 Institution of the notary was introduced for the first time in the legal system of Bosnia and Herzegovina (BiH) in 2007. As a consequence of constitutional organization of the State, three different laws have been introduced: the Notary Law of the Federation of Bosnia and 25 European Commition, Bosnia and Herzegovina 2011 Progress Report, page 11. 26 M. Povlakić, Country Reports on Notary Service in Southeast European Countries, German Organisation for Tehnical Cooperation (GTZ) GmbH Open Regional Fund for South East Europe Legal Reform, 102. 27 E. Braniselj, Notarius International, No 3-4/2004, page 169. 28 Official Gazette of the Kingdom of Yugoslavia No 7610 413 Herzegovina (FBHLN)29, the Notary Law of the Brčko District of Bosnia and Herzegovina (BDLN)30 and the Notary Law of the Republic of Srpska (RSLN)31. First notaries started to perform their duties in 2007 in Federation of Bosnia and Herzegovina and Brčko District, while notaries of the Republic of Srpska began their work in March 2008. The Notary as existing today in BiH belongs to the Civil law or Latin notarial system. The specific structuring of preventive justice differs from country to country. In general preventive justice include all means of reducing resort to the courts for the settlement of controversies. The term should cover the following things: - the legal settlement of issues of fact through administrative tribunals, leaving a resort to the courts on issues of law; the prevention of litigation through the settlement of disputes out of court and the prevention of disputes through care in the avoidance of grounds of disputes, when entering into transactions giving rise to legal rights.32 Notaries are part of prevetive justice and they can contribute to development of legal system in general troughout the strengthening of legal certainty, protection of public interest and avoiding disputes. 2.Entry to the profession and powers of notaries A notaries are appointed to a vacant notarial position by the Justice Minister of Federation of Bosnia and Herzegovina, Justice Minister Republic of Srpska and President of Judiciary Commission of Brčko District BiH (hereinafter: Justice Minister). Advertising of a free notarial position is announced by the Justice Ministry in the Official Gazette of the relevant entity/District. In order to be appointed as notary, a candidate must fulfill the following requirements: - Bosnian nationality, Legal capacity and sound health, An academic title as graduate in law, Successfully completed the bar exam, Successfully completed the notary exam, 29 Official Gazette of the FBiH No 42/02 30 Official Gazette of the BDBiH No 09/03 31 Official Gazette of the RS No 86/04, 02/05, 74/05, 76/05, 91/06, 37/06, 50/10 32 W. F. Dodd, Progress of Preventive Justice, American Bar Association No 6-1920, 151. 414 - - Not to have been convicted of crimes against humanity and international law, offence against duty or any other premeditated offence that is still a matter of criminal public record with the relevant body at the time of appointment, Not to be a member of a political party.33 In accordance with the BiH Law notaries draw up authentic documents relating to legal transactions or for proceedings establishing a legal right; they take documents, money and securities for delivery to third parties or to state bodies into safekeeping and on behalf of the court or other state body handle matters which can be passed on to them in accordance with the law.34 Certain legal transactions require the form of a notarial act in order to be valid, in particular: - Contracts relating to the settlement of financial relations between spouses, Contracts relating to the disposal of the assets of a minor or persons without legal capacity, A promise of a gift, Incorporation documents for a legal entity, All types of real-estate contracts. All of the aforementioned legal transactions have to be authenticated by a notary. Transactions that are concluded without observing the statutorily or contractually required form or that are not given corresponding approval will be null and void.35 3.Functions of the notary office in BiH Notaries in BiH, like a most of notaries in civil law countries all over the world, exercise a public power. Their primary task is to confer authenticity on the legal instruments and contracts they establish for their clients, mainly in area of civil law. Although notaries in BiH are not paid by the State, this does not make their role any less of a public role. They hold a portion of public power and have the status of public official. The notary’s role contributes to preventive justice and increasing legal certainty in BiH in several ways: 33 Article 26 FLN,208 RSLN, 5 BDLN 34 Articles 69-72 FLN, 64-67 RSLN, 43-46 BDLN 35 Article 73 FLN, 68 RSLN, 47 BDLN 415 3.1.Ensuring legal certainty Although one of the most important principle of the Contract law in BiH is freedom of contract it does not eliminate the need for supervision regarding its implementation. The notarial function is particularly important in ensuring an effective legality check.36 By placing the State's seal next to the signatures of the parties on the instruments they draw up, notaries are responsible for the content and the form. They ensure that the authentication process has been respected perfectly and that the authenticated instrument expresses the wishes of its signatories, their correct identity and the date and substance of their commitments.37Authentic instruments in general have almost same value as a judgment and can be contested only through judicial proceedings. Furthermore, each notary has a legal duty to be aware of the provisions of the 2009 Law on the Prevention of Money Laundering and Financing of Terrorist Activities (hereinafter Act) to prevent and detect the commission of money laundering and terrorist financing.38 The 2009 Act transposes the Third EU Money Laundering Directive (2005/60/EC) and associated implementing Directive 2006/70/EC into domestic legal system. When performing duties notary, if they found that there are reasons to suspect money laundering or funding of terrorist activities, in connection with transaction or certain person, they are obliged to inform the State Investigation of Protection Agency -Financial-Intelligence Department without delay (FID). Every time when a client requests an advice in relation to money laundering or funding of terrorist activities, notaries have to inform the FID immediately and not later than three working days from the date when the client requested such advice. 39 Throughout this function notaries protect not just consumers but public interest as well. 3.2.The notarial function in avoiding disputes Notaries act as independent, impartial and objective advisers to all parties to contract or a transaction. The independence and impartiality is ensured by an incompatibility of notary's 36 C. Jaquet, Notariat without borders: legal security at the service of Europeans, 1st Congress of EU Civil Law Notaries 37URL http://www.cnue.be/ 38 Official Gazette of BiH, No 53/09 39 Article 41 of the Act. 416 work with any other for-profit work with the exception of the administration of his/her own assets. Nevertheless, a notary public may perform any scientific, publishing, teaching, interpreting, expert witnessing and artistic work against payment.40 The impartiality of the notary in all his activities is the foundation of the Notary profession in BiH. The notary must exercise his office faithfully to his oath. He is not the representative of one party, but an independent and impartial guide for the parties concerned - unlike an advocate who always looks for the benefits for his client. The impartiality of the notary guarantees a new contractual order which is characterised by the search for balance between the parties and the protection of the consumer.41 They examine the intentions of the parties, draft the contracts and instruments necessary to carry out the intended transaction and ensure that the contractual provisions are in full compliance with the law. They also verify that the parties have full capacity to enter into the intended agreement and that they have fully understood the legal implications of their commitment.42 Otherwise, the civil law notary is required by law to refuse his participation. Essential idea of notaries impartiality is to establish a preventive legal control by informing and advising clients on the legal and financial consequences of their transactions. This is why notaries are thought of as amicable settlement magistrates, practicing preventive justice.43 3.3.Realising justice Realising justice is also very important function of the notaries in BiH as well as important part of a system of preventive justice. The backlog of cases remained one of the most acute problems facing the BiH judiciary and court proceeding are generally lengthy. Despite the many reforms conducted by the State bodies, the backlog still stands at over 2.1 million cases country-wide. The fragmented legal framework across the country restricts effectiveness of 40 Article 56 FLN, 51 RSLN, 35 BDLN 41 XXIV International Congress of the Latin Notariat, Mexico City, October 2004, Impartiality of the Notary: ensuring certainty in contractual relationships, http://www.uinl.net/congreso.asp?idioma=ing&submenu=CONGRESOEJORNADAS&submenu2=CON CLUSIONESANTERIORES 42 Article 80 FLN, 70 RSLN, 53 BDLN 43 http://www.cnue.be/ 417 judiciary system in BiH. Also existence of 14 different ministries of justice with its own budget continues to adversely affect the independence of the judiciary in BiH.44 Notarial documents enjoy a presumption of legality and exactness of content and may only be contradicted through judicial proceedings. They have evidentiary value and enforceability which reduces the costs of lawsuits as it avoids the reiteration during the proceedings of proof that had already been declared extra judicially. Enforceability avoids long and costly lawsuits and evidently represents a saving on costs. Like judicial decisions, they are enforceable, enabling the parties to have their obligations enforced directly by the judicial officers, without having to pass before the courts. 4.CONCLUSION By introducing the notary profession, BiH has made a big step towards improvement of consumer protection, independent and impartial judicial system, as well as adaptation domestic legal system with European Union law. In our study we have found that notaries have contributed to the development of preventive justice in BiH by ensuring legal certainty, avoiding disputes and realising justice. As independent, impartial and objective advisers to all parties to a transaction, notaries lead to the strengthening of legal certainty and protection of public interest. They also provide the market and development with trust. The main idea by introducing notary office into the legal system of BiH was to establish a preventive legal control in order to avoid costly and time-consuming litigation. Additional improvement in the context of the administration of preventive justice can be made by transferring more powers to the notary office, such as process of mediation which makes process of dispute resolution simpler, quicker and less costly in the interest of citizens. REFERENCES C. Jaquet, Notariat without borders: legal security at the service of Europeans, 1st Congress of EU Civil Law Notaries E. Braniselj, Notarius International, No 3-4/2004 European Commition, Bosnia and Herzegovina 2011 Progress Report High Judicial and Prosecutorial Council of Bosnia and Herzegovina, 2010 Annual Report 44 High Judicial and Prosecutorial Council of Bosnia and Herzegovina, 2010 Annual Report, 144. 418 Law on the Prevention of Money Laundering and Financing of Terrorist Activities, Official Gazette of BiH, No 53/09 M. Povlakić, Country Reports on Notary Service in Southeast European Countries, German Organization for Technical Cooperation (GTZ) GmbH Open Regional Fund for South East Europe - Legal Reform Notary Law of the Brčko District of Bosnia and Herzegovina, Official Gazette No 09/03 Notary Law of the Federation of Bosnia and Herzegovina, Official Gazette No 42/02 Notary Law of the Republic of Srpska, Official Gazette No 86/04, 02/05, 74/05, 76/05, 91/06, 37/06, 50/10 Ordinance on the Number and Location of Notarial Positions, Official Gazette of the Kingdom of Yugoslavia No 7610 W. F. Dodd, Progress of Preventive Justice, American Bar Association No 6-1920 XXIV International Congress of the Latin Notariat, Mexico City, October 2004, Impartiality of the Notary: ensuring certainty in contractual relationships, http://www.uinl.net/congreso.asp?idioma=ing&submenu=CONGRESOEJORNADAS&subm enu2=CONCLUSIONESANTERIORES http://www.cnue.be/ 419 An Application On Determining Of Optimum Local Transporting System At Adapazari City Taskin Kamil, Gumus Fatih1, Akaytay Ali2 1 Sakarya University, Business Faculty, , Sakarya, Turkey, 2Duzce University, Business Faculty, Duzce, Turkey E –mails: [email protected], [email protected], [email protected] Abstract Adapazarı Town is the management center of the Sakarya City and the biggest town of Sakarya. Transportation in Adapazarı City is being provided by Municipality buses, minibuses, shared taxi and special buses. This has been both caused a deepen conflict which is hard to be manage and intensive traffic problem. There is an intensive competition among the minibuses, shared taxi and special buses. This situation has been reflected to Municipality buses negatively. Additionaly, all passenger vehicles have been working with idle capacity. This means that there are lots of passenger vehicles which working with idle capacity and uncomfortable . We calculated these specialties of minibuses and shared taxies at this study at below; Idle Capacities All expenditures Daily, monthly ann annual incomes Daily circle number Capacities at new model All expenditure at new model Daily, monthly ann annual incomes at new model At our model, minibuses and shared taxies have been combined and have gotten active on their new routes. At our model includes these profits; The more relaxed traffic. The more suitable and comfortable passenger tranportation. The more profits level for minibuses and shared taxies. The less and fasten routes Keywords: Transporting, Optimum level, New Regulation, Optimum Capacity, Idle Capacity. 420 1.THE AIM OF THE STUDY This application study was performed in Adapazarı city which is the central settlement unit of Sakarya metropolitan municipality. Our study focuses on cities’ transportation problem. Sakarya and its center Adapazarı cities are developing settlements units of Turkey. Sakarya and Adapazarı cities have increasing population number. These numbers are given at Table 1 at below: (http://tr.wikipedia.org/wiki/Sakarya_(il)#N.C3.BCfus) TABLE 1: Population Numbers Of Sakarya And Adapazarı Cities. As it is seen at Table 1, Sakarya And Adapazarı Cities’ population numbers have been increasing along the years. In addition to this information, Sakarya cities’ economical weigh increased among the other cities of Turkey. Countries’ top ten cities’ export numbers are at Table 2 at below: (http://www.tim.org.tr/tr/ihracat-ihracat-rakamlari-tablolar.html) 421 Ranking City Export Total % 1. İstanbul 51.833.871 46,18 2. Bursa 10.927.885 9,73 3. Kocaeli 8.880.173 7,91 4. İzmir 7.201.910 6,41 5. Ankara 5.186.288 4,62 6. Gaziantep 3.887.663 3,46 7. Manisa 3.524.252 3,14 8. Denizli 2.143.886 1,91 9. Hatay 1.732.129 1,54 10. Sakarya 1.665.431 1,48 TABLE 2 : Turkey’s Top Ten Export Totals According To Cities. As it seen Table 1, Sakarya has very important place and ranking in Countries’ economical performance. Sakarya made export 1.665.431 $ export in 2011 year and the share of this total in sum number is % 1,48. Table 1 and table 2 shows us Sakarya and Adapazarı cities are deveoloping cities in Turkey cities. This has been bringing more advantages. For example, a great number of big factories and small and medium sized factories have opened up to 2012. This situation accelerated especially at new millenium. Besides, there are lots of market and shopping center have been opened. These progresses brought some problem to Adapazarı city especially at transportation topic. Transportation in Adapazarı City is being provided by Municipality buses, minibuses, shared taxi and special buses. Nearly ten years ago, city is smaller than now and transportation was not big problem. After the earthquake in 1999, city was planned again and new settlement areas established which are far from the city nearly 20 kilometres. Some people chose to live around the city not in it. This situation caused the transportation problem because the city expanded the wide area after the earthquake. 4 transportation type is more excessive and complicated for the city. These transportation type’s routes have been crossed and this caused negative competion and discomfort in people. Because of these situations, we aimed to solve conflict and suggest a new plan for cities’ transportation system. The aimes of our study are determined in some titles. These are given at below: If minibuses turns into buses, what is the new profit of the owner of the minibuses. Compare of buses and minibuses’ profit, expenses and incomes. If minibuses turn into buses, how many buses are sufficent for city transportation. 2.CURRENT SITUATION OF CITY TRANSPORTATION As it seen above, there are 4 alternatives for inner city transportation. These are Municipality buses, minibuses, shared taxi and special buses. Adapazarı city has not tramvay and metro line. Municipality buses, minibuses, shared taxi carry the passengers at inner city. Special buses carry the passengers from the out of the cıty to inner city. In recent years, special buses having kart54 have been carriying passsengers at inner city. Minibuses and shared taxies have dominated to transportation system of the city. There are 416 minibuses and 320 shared taxies on the road. In one year, Sakarya metropolitan municipality sold some long buses having more share in transportation. In addition to this, Sakarya metropolitan municipality has been put pressure on minibus owner about buying new 422 and long buses. Because minibuses and shared taxies cause traffic stir and have not modern and comfortable environment. Minibuses are 14 peoples capacity and shared taxies are 7 peoples capacity. Because of capacity problem and comfortable inner design, turning into buses is inevitable situation for these vehicles. This means that minibuses and shared taxies are inadequate for cities’ transportation especially for recent years. 3.MINIBUS TRANSPORTATION 416 minibuses have been carrying passengers at 13 different stations. Some stations have different subline. Other specialities of minibuses are at below; Total market price of minibuses is 87.000.000 million US$ It constitutes of 13 stations and 27 subline. Nearly 90.606 passengers are being carried by minibuses in a day. Nearly 33.070.030 passengers are being carried by minibuses in a year. All minibuses are turning around the World 2,25 times in a day. 37.797.740 km have been taken by minibuses in a year. 3.403.586 liter diesel have been consumed by minibuses. This makes 13.614.344 Turkish Liras expenditures. Nearly every lines have been crossed with ather vehicles lines. Some minibuses’ line price is higher than others because of profit level of their line. 4.METHODOLOGY We traveled all stations to reach our studies goals. We got some information about minibüs station and their feattures. Some station information and getting methods have been given at below: 423 Ticket price is taken by station officer. Ticket prices are different at student and civil person. In addition to this, these prices are different at different stataions. Passenger number carried by minibuses are calculated in minibuses by pollster. How many student and civil person are being carried by minibüs calculated separetaly. This calculated in accordance with morning, noon, evening timezones, summer and other seasons at the same time. Every replacement parts of minibus and buses were taken by oto markets. Line lenght of every line calculated in minibüs. The last 3 minibuses selling prices were taken from each stations. Departure time of minibuses were calculated at every station at the base on timezones ( Morning, noon and evening). Circuit time of line were calculated at every station in minibus. 5.FINANCIAL COMPARANCE OF EACH LINE OF MINIBUSES In this section, we showed line price, profit of the line and amortisation time at one figure. In according to figure 1, line price, profit of the line and amortisation time are compliant with each other. The most profited line has the most priced minibuses. At the most profited line, amortisation time is the smallest. FIGURE 1: Lıne Price, Profit Of The Line And Amortisatıon Time At Stations. 6. CONNECTION BETWEEN LINE PRICES AND PASSENGER NUMBERS We showed that is there any connection line prices and passenger number carrying in a line at below. In accordance with the figüre 2, line prices and passenger number carrying in a line are compliant with each other. The more passenger are being carried in a line, the more price of line is higher. 424 FIGURE 2: Line Prices And Passenger Numbers 7. IS THERE ANY IDLE CAPACITY AT MINIBUS LINES? In accordance to our calculations, % 35 of minibuses are excessive situation. This means minibuses are working with % 35 idle capacity. There is no need to 145 minibuses at transportation. This means that minibuses have high and unnecessary cost, opportunity cost. The same transportation function may have been given with 145 minibuses. 425 FIGURE 3: Idle Capacity Of Minibus Lines 8.CONNECTION BETWEEN FUEL OIL PRICE AND PROFIT OF THE MINIBUS Every body knows that there is a strong connection between fuel oil price and proft level of minibuses. In Turkey, oil prices are very high so far as other countries. In accordance to our calculations, fuel oil price is the most important and biggest part of the total cost of minibuses. % 1 increase at fuel oil effects the profit at the proportion of % 0,9 decreasing. Oil price is very unstable in Turkey because of most of the oil imported outside of the country. This reflects to profit level and this level has been changing along the year. 9. ECONOMICAL CONTRIBUTION TO SAKARYA ECONOMY OF MINIBUSES In accordance to table 3, minibuses directly contribute employtment of the 910 persons.These persons constitute of owner and driver of minibus and station civils.If we suppose a family constitutes of 4 person, minibuses in Adapazarı have been contributed total income of 3.640 person. Total output of the minibuses have been contributed total income of 20.579 persons indirectly. Minibuses have been spent 15.557.452 TL in a month and if this total is divided to living index of a person, total income of 20.579 persons have been contributed by minibuses. Direct Economical Contribution Of Minibuses To Owner 416 To Driver 416 Station Civils 78 Directly Number of Employed Person 910 Directly Number of Income Supported Person ( A family = 4 person ) 3640 Undirect Economical Contribution Of Minibuses Replacement parts, maintanence, restoration 3.297.508 TL Fuel Oil Cost 12.259.944 TL Total 15.557.452 TL 426 Kamu-Sen syndicate living index for one person 3.204 Liras Indirectly Number of Employed Person 5.105 Indirectly Number of Income Supported Person ( A family = 4 person ) 20.579 Turkish Table 3: Economical Contribution Of Minibuses To Sakarya City 10. IF 2 MINIBUSES TURNS INTO ONE BUS In this section, we calculated all important alternatives in case of two minibuses turn into a bus. Fort his aim, we got specialities of Fiat Ducato minibus and Otokar Doruk 190s bus. In case of 2 Fiat Ducato minibüs turn into 1 Otokar Doruk 190s bus, we determined profit, income and expense for 2 situations as comparative. First of all, we got all expenses of Fiat Ducato minibus and Otokar Doruk 190s bus for 100.000 km road. These information was taken from seller of these vehicles. These information reflect 2011 numbers. The result of this research is cost of bus surpasses cost of minibus nearly at the proportion of % 60. These information about vehicles are below: 427 TABLE 4: All Expenses Of Fiat Ducato Minibus And Otokar Doruk 190s Bus Other information of Fiat Ducato minibus are below: 428 TABLE 5: Oil Consume, Price And Capacity Of Fiat Ducato Minibus TABLE 6: Yearly Maintenance And Other Costs Of Fiat Ducato Minibus Other information of Otokar Doruk 190s Bus are below: 429 TABLE 7: Oil Consume, Price And Capacity Of Otokar Doruk 190s Bus TABLE 8: Yearly Maintenance And Other Costs Of Otokar Doruk 190s Bus In accordance to these information, price of bus is 4 times more expensive than other one. Other costs of bus are more than costs of minibüs but, in terms of capacity bus is more advantageus than minibus. 11. RESULT TABLE OF TURNING TO BUS FROM MINIBUS So far as our scenario, 2 minibus will turn into one bus and in case of 5.000 passengers are carried by these vehicle alternatives we determined the probable cost, profit and income results. These are below: 430 TABLE 9. Comparance Of Profitabilty Of Minibus and Bus All fees are manually gathered in minibuses. Minibuses are not included to card54 system but fees are piled by card54 system electronically in bus . Fees piled by card54 system are transfered to bank account. Tax is taken over the piled fees and this amount is more higher than tax piled without car54 system. This cost is the most important one in case of turning into bus. The other important cost is card54 system hire taken over income as % 8. Another loss is falling of the fees. Now, Minibuses are taking 1,25 TL from Civil person and 0,9 TL from students as fee. In cart54 system, These fees will fall into 1.00 TL at civil person and 0,75 TL at student. If a person change the vehicle in one hour, the second fee will be with %50 discount. If all of these situations are taken into account, turning into the bus with card54 system will cause to 1.531 TL loss according to minibus. Loss of being bus is 377 TL without card54 system. High costed components of bus and long amortisation time are taken into account turning into the bus is not advantageous under these circumstances. 12. CONCLUSIONS When examining cities in Turkey, it is easily recognized that growth trend in urban transportation is becoming more and more unsustainable for minibuses in terms of investments and planning as well as projections. The current conditions are bound to eliminate minibuses as long as they are not given an opportunity to compete on an equal basis and to institutionalize. According to the projections, expected profit in changing minibuses with larger busses is lesser than likely risks. This situation can be explained by as follows; High tax rates after institutionalization and incorporation eliminate advantages of scale economy 431 - High purchasing and operating costs - Pricing costs of card pass system - Costs on free and discount tickets The balance of income and expense should be sustainable and suitable for the sector in cities where a transformation is planned. The ratio of Value added taxes (VAT) in Turkey (%18) is relatively higher than that of European counterparts (%0-%8). The VAT ratio should be decreased to the ratio of the European countries. The fuel bill constitutes an important part of total costs as a result of high special consumption taxes (SCT) in Turkey. The ratio of SCT is relatively higher than that of European counterparts. Similar incentive activities aiming at investment and personnel as in the sectors of agriculture and public services should be introduced in the private mass transportation. The bank of Provinces should extend credit with low interest rates and long dated to the private mass transportation to renew the means of transportation under the same conditions with the local administrations. It should be enabled for the sector to employ professional and qualified staff to improve productivity and quality (Social insurance premiums and tax liabilities should be undertaken by the state). REFERENCES http://tr.wikipedia.org/wiki/Sakarya_(il)#N.C3.BCfus http://www.tim.org.tr/tr/ihracat-ihracat-rakamlari-tablolar.html 432 Structural Engineering Applications of Artificial Neural Networks Hakan Başaran, Muhiddin Bağcı Celal Bayar University, 45140, Manisa, Turkey E-mails: [email protected],[email protected] Abstract In this study, infilled planar frames and confined reinforced concrete section have been analysed using Artificial Neural Network (ANN). ANN architecture was chosen in which multi layer, feed forward, and back propagation algorithm was used. The training data of infill frame used were provided by a finite element model in which non-linearity of materials and the structural interface were taken into account under increasing lateral load. Using the proposed analytical model (layered model) were generated the training data for confined reinforced concrete section. Analytical technique uses realistic material models for confined and unconfined concrete. After completing the training phase, verification of the performance of the network was carried out using old (included in training phase) and new (not included in training phase) patterns. The controls conducted in the test phase. The findings of this exercise show that the ANN algorithm can be successfully and easily used within reasonable accuracy in order to decrease computational time in finding infill frame and the momentcurvature relationships of reinforced concrete sections. Keywords:. Artificial Neural Network, Finite Elements Method, Infilled Frame, Confined Reinforced Concrete Section, Moment-Curvature 1. INTRODUCTION The mathematical models have been widely applied for the analysis of infilled frame. Holmes M (1961) modelled the infill effect occurring in an infilled frame without considering the effects on the interface between frame and infill. In studies conducted by Smith BS (1962), the approach of diagonal compression strut was dealt with in a more detailed way. Using a finite element model, Mallick DV and Severn RT (1967) attained the results without considering the shear effect on the infill frame interface. With a program they prepared. Infilled planar frames have been analysed using artificial neural network by Bağcı and Altintaş (2006). The layered model for confined reinforced sections was first used by Pavriz et al (1991). Moment-curvature relationships of confined concrete sections were investigated by Ersoy U and Özcebe G (1997). For some other examples of ANN applications, the reader 433 is referred to (Jadid MN and Fairbairn DR (1996), Lee et al (1992), Avdelas et al (1995), Karlık et al (1998). In this study, the stiffness, moment and shear force values on frame for five different height of infill wall are calculated using finite elements method (FEM). The behavior values of confined reinforced concrete sections subjected to flexure and axial load are obtained by using analytical solution (layered model). The calculated key values are used in training a multi-layer, feed forward, back propagation artificial neural network (ANN). The outcomes of training phase were then tested using the data set reserved for this the network purpose. The findings of this exercise have shown that the ANN algorithm can be successfully and easily used within reasonable accuracy in order to decrease computational time in infilled frame and confined section problems. 2. PARAMETRIC STUDIES Dimensions of infilled frame given by Fiorato AC and Sözen M (1973) in Fig. 1 are shown, and the materials properties are listed in Tab. 1. The lateral load (P) was applied at the top left hand corner of the frame in Fig. 1a in 20 increments of 10 kN each. Figure 1a. Frame-infill wall 1b. Mesh model of with full infill wall 434 Table 1. Properties of material Modulus of elasticity Compression Strength 2 Tension Strength Poisson (kN/m2) Ratio 2 (kN/m ) (kN/m ) Frame 2.85x107 3.1x104 3x103 0.2 Infill 1.7x107 3.1x104 2.8x103 0.2 The wall was modelled mesh of quadrilateral-shaped isoparametric plane stress elements as shown in Figure 1b. The results of a numerical study are given in Tab. 2, with respect to whether the infill fills the space among the frame. Infill height is h with being ranging from 0 and 1 (=1, =0.8, =0.6, =0.4, =0.2 and bare). Table 2. Results of FEM Infill Loadheight P Stiffness (infill / no infill) (kN) Left column shear force Left column moment Infill Loadheight P Stiffness (infill / no infill) (kN) Left column Left column Moment shear force /lateral load (Infill / no infill) (Infill / no infill) / lateral load h 435 10 5,65700 0,19000 0,19000 20 5,65700 0,19000 30 5,65700 40 0,4h 10 1,3140 0,51400 0,87900 0,19000 20 1,2570 0,54200 0,91900 0,19000 0,19000 30 1,2170 0,55000 0,93800 5,65700 0,19000 0,19000 40 1,2050 0,55200 0,94700 50 5,57100 0,19000 0,19000 50 1,2000 0,56000 0,94700 . . . . . . . . . . . . . . . . It has been seen that the effect of infill gets clear only when it reaches at 0.4 for the value at the initial step of loading, though the stiffness of, infilled frame reaches at 5.7 fold, a rather high number, local failures occurring in the infill as a result of increasing dimensionless load, leads to a decrease in the overall stiffness of the system. Shear strength of the column increases with the height of infill. When the height of infill reached at the value of 0.8h, it was seen that the shear force of the column was 50 % higher than the shear force it carries when it was a bare frame. In this case, “short column” verifies its effect. When the height of infill was organised at the height of storey, it was seen that it was useful in term of shear strength of column. Input parameters are lateral load (P) and height of infill (h) values. Output parameters are stiffness (infill /no infill), shear force / lateral load and moment (infill / no infill) at the loaded column. As it is known, in neural network applications, the input values and output values can be reduced to the values between 0-1. That is the normalization process, which is done in this work dividing P’s by 220 and dividing h’s by 1.1h. The output values were also divided by 5.7 stiffness ratio, 0.7 shear force ratio and 1.1 moment ratio, which were the highest values that we used in our application. Training was performed for the heights of wall h, 0.8h, 0.6h, 0.4h, 0.2h and bare and for loads of frame 10, 40, 70, 110, 150,190. As known, the general aim in the training process is to teach the relations between input and output values to the program and to obtain good answers to different input values with the possible lowest error rates. Values obtained from the numerical procedure (FEM) are used in the network training. A special code was used for ANN exercise by Karlık, B et al (17). It is adapted and fitted to our application with some changes. ANN architecture with multilayered, forward feeding and backward propagation algorithm was chosen for the training. The ANN architecture used is a 2:9:9:3 multi-layer architecture as shown in Fig. 2. Exact and ANN values of output are compared in Tab. 3 for various h and P values. For these training FEM ANN / ANN number of output values, the ANN algorithm produced results with average error less than 0.2 %. The maximum value for FEM / ANN is about 1.0351 in 0.4h infill height and 70 kN load value. 436 Figure 2. Network Architecture for infilled frame Table 3. The results of ANN and FEM in training Left column Infill Height Lateral load kN Solution Method Stiffness ratio (Infill / no infill) FEM/ ANN Left column Shear force/lateral load FEM/ ANN Moment ratio FEM/ ANN (Infill / bare) FEM 5.65699 10 0.18999 0.19000 0.9977 ANN 5.67016 FEM 5.65699 40 0.9984 0.19030 0.18999 0.19000 1.0136 ANN 5.58108 FEM 4.77100 70 1.0004 0.18992 4.79018 FEM 3.97100 0.9650 0.19688 0.21499 0.25199 0.9960 ANN 1.0246 0.18543 0.9963 0.21580 1.01.91 0.24728 h 110 0.28000 0.34500 1.0105 ANN 3.92982 FEM 3.66800 150 0.9961 0.28110 0.31999 0.39299 0.9976 ANN 3.67685 FEM 3.51399 190 0.9859 0.32458 1.0051 0.39100 0.35999 0.42000 1.0034 ANN 0.9858 0.34998 0.9830 3.50218 0.36621 0.9942 0.42245 In Fig. 3, the mean square errors (MSE) in training versus iteration numbers are shown for problem. After 1600 iterations, the mean square errors dropped drastically. For more than 15000 iterations, our architecture 2:9:9:3 used in the analysis possesses the lowest total error values. 25,00 % MSE 20,00 15,00 10,00 5,00 437 0,00 0 200 400 600 800 1.000 Number of ıteration 1.200 1.400 Figure 3. Mean Square Errors (MSE) based on iteration numbers for infilled frame Different input values were applied to the program for testing the neural network and the results were obtained in milliseconds. Testing was performed for height of wall h and for load values of frame 20, 60, 100, 140, 180. In Tab. 4, we compare the test phase results of ANN and FEM. Table 4. Test Phase Results for infilled frame Load of Infill P wall kN Stiffness ratio Height 20 60 h 100 140 180 438 Method (Infilled / no infill) FEM 5,65700 ANN 5,64500 FEM 5,18800 ANN 5,22100 FEM 4,1140 ANN 4,2550 FEM 3,73100 ANN 3,68000 FEM 3,54200 ANN 3,53400 Left Column FEM Left column / shear force / Moment ratio ANN /lateral load (infilled/ 1.0021 0.9937 0.9669 1.0138 1.0022 0,19000 0,18600 0,19500 0,19700 0,27000 0,27130 0,31000 0,3088 0,35000 0.3485 FEM ANN FEM / ANN no infill) 1.0215 0.9898 0.9953 1.0038 1.0043 0,19000 0,19120 0,21400 0,2134 0,32600 0,31600 0,38000 0,37290 0,41400 0,41485 0.9938 1.0028 1.0316 1.0190 0.9998 FEM ANN / ANN number of output ) obtained is obviously about 0.269. The The average % error ( maximum value for FEM / ANN is about 1.0316 in 100 kN load value. From an engineering point of view, these errors are considerably low. The other parametric study has been conducted to observe the effect of different variables on behavior of confined reinforced section shown in Fig. 4. Figure 4. The cross-section considered in analyses. Variables selected to incorporate in the expression of moment-curvature are compressive strength of concrete (fck), the ratio of the axial load to the axial load capacity (N/No), yield strength in transverse reinforcement (fsh), space of transverse reinforcement (s), diameter of transverse reinforcement (Ø), ratio of longitudinal steel (), yield strength of longitudinal steel (fyk) as shown in Tab. 5. Where TY, TH, CvC, CoC , , M are yield in tension, hardening of reinforcing in tension , cover crushing, core crushing, strain at maximum moment, and maximum moment, respectively. The results obtained from Tab.5 demonstrates no very significant effect on Moment capacity from compressive strength (fck) in case of pure bending (N=0). The compressive strength becomes effective with increasing axial load. Maximum moment capacity shows changes of ±25% due to ±25% compressive strength variation. The increasing compressive strength causes the decrease in ductility. As level of the axial load (N/No) on the cross-section increases, ductility decreases. Increase in ductility with decreasing axial load is very significant. It is interesting to note that, although the section considered is well confined, the behavior becomes very brittle under high levels of axial load. The upper limits imposed on axial loads in seismic codes results from such considerations. Table 5. The results according to different variables of confined concrete section 439 It is seen that yield strength in transverse reinforcement (fsh) has no effect on behavior for all levels of axial load. The spacing of the lateral reinforcement (s) in the confined section is ineffective on behavior at low level of axial load. The maximum moment capacity and ductility increase when spacing of the lateral reinforcement is reduced with increasing axial load. As ductility increases with diameter of transverse reinforcement (Ø), it has no very effect on moment capacity. The crushing of core concrete delays with increasing diameter of transverse reinforcement. The diameter of transverse reinforcement becomes effective with the increasing axial load. The quantity of longitudinal reinforcement (ρ) has an important effect on behavior of the confined section. Maximum moment capacity causes increasing 10% due to a the quantity of longitudinal reinforcement variation 30%. The quantity of longitudinal reinforcement has very significant effect on behavior at low level axial load. The moment capacity decreases with the higher axial load . The quantity of longitudinal reinforcement is ineffective on ductility. The yield strength of longitudinal bar (fyk) is effective parameter in case of pure bending. Maximum moment capacity causes changing ±10% due to a yield strength of longitudinal reinforcement variation ±30%. In this study , a neural network program which was written by Karlık et al. (1998) in PASCAL was used . Seven variables for input and six variables for output values were considered in the application. As it is known, in neural network applications, the input values and output values can be normalized to the values between 0-1. It is seen that the best results were obtained with learning rate of 0.7, and momentum value µ of 0.9. The number of nodes in the hidden layer was changed for new trials. 1000 iterations were performed for each 440 node number between 1 and 0, and the errors were obtained from the program per 100 iterations. The chances in % error values of 1000 iterations due to the number of hidden layer nodes are shown in Fig 5. Finally, the lowest errors were obtained in the order of 7:12:13:6 which means 7 input values, 12 and 13 nodes in hidden layers and 6 output value. Thus, the network architecture would be as in Fig 6 Figure 5. The error changes due to the number of nodes in the hidden layer 1000 iterations. The training iterations were increased to 5000. So, we obtained as low as 0.07% average errors, which is reasonably good for ANN applications. The change in errors can be seen in Fig. 7.. Figure 6. ANN architecture for confined sections 441 % error 1,2 1,1 1 0,9 0,8 0,7 0,6 0,5 0,4 0,3 0,2 0,1 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 Number of iterations Figure 7. The error change at ANN architecture (7:12:13:6) for confined sections ANN values of output are compared in Tab. 6. The average error between analytical and Analytical ANN / ANN numberof solution ANN ( ) is produced less than 0.2 %. The maximum difference (Analytical / ANN) for TY, TH, CvC, CoC, and M is about 0.965, 0.978, 1.039, 0.961 , 0.962 , and 0.976 , respectively. From an engineering point of view, these errors are considered low. Table 6. Training process and results for confined sections A comparison of test and analytical values is given in Tab. 7. The average error Analytical ANN / ANN numberof solution ( ) obtained is obviously about 0.33%. The maximum difference (Analytical / ANN) for TY, TH, CvC, CoC, and M is about 0.967, 0.966, 0.972, 0.968 , 0.991 , and 0.992 , respectively. From an engineering point of view, these errors are considered low. 442 Table 7. Testing process and results for confined sections 4. CONCLUSION In this paper, an alternative numerical and analytical technique, an ANN algorithm is used in the analysis of infilled frame and confined reinforced section. Neural simulation of numerical and analytical procedure is given in this study. To reduce the calculation time of the microprocessor of system, a new computer program is used by the ANN method, which gives answer in milliseconds. ANN architecture was chosen in which multi layer, feed forward, and back propagation algorithm is used. The training data of infill frame are provided by a finite element model in which non-linearity of materials and the structural interface were taken into account under increasing lateral load. For the inelastic static analysis, an incremental iterative procedure is adopted. Using the proposed analytical model (layered model) are generated the training data for confined reinforced concrete section. Developed model is using layered modeling technique and capable of taking into account; crushing of cover and core concrete, strain hardening of steel and effect of confinement on core concrete. After completing the training phase, verification of the performance of the network was carried out using old (included in training phase) and new (not included in training phase) patterns. The controls conducted in the test phase. ANN algorithms can not of course replace totally the conventional numerical and analytical techniques, since they need some key values for training. However, in the analysis infilled frame and confined reinforced sections, they can be implemented as an efficient supplementary tool reducing drastically the computational cost. Modeling process in neural network is more direct, since there is no necessity to specify a mathematical relationship between input and output variables. The trained ANN is able to produce quick results in the analysis of infilled frame and confined reinforced section with the same degree of accuracy as numerical and analytical model. Therefore, the trained ANN may be used in practice for the design of infilled frame and confined cross section as on alternative to the time consuming numerical and analytical procedure. 443 REFERENCES Holmes M.1961. Steel Frames with Brick Work and Concrete Infilling. Proc. Instn. Civ. Engrs. 19: 473-498 Smith BS.1962. Lateral Stiffness of Infilled Frames. Journal of Struct. Div. ASCE. 8, 183-99 Mallick DV and Severn RT. 1967. The behaviour of infilled frames under static loading. Proc. Instn. Civ. Engrs. 38, 639-656. Bağcı M., Altıntaş G.2006. Artificial Neural Network Analysis of Infilled Planar Frames, Proceedings Of ICE, Structures & Buildings 159(1), 37-44. Parviz S, Jongsung S, and Jer-Wen H. 1991. Axial / Flexural Behavior of Reinforced Concrete Sections / Effects of Design Variables. ACI, 88, 17-21. Ersoy U.and Özcebe G.1997. Moment-Curvature Relationship of Confined Concrete Sections. First Japan-Turkey Workshop On Earthquake Engineering, Ankara, Turkey, 10-21. Jadid MN and Fairbairn DR.1996, Neural-network Applications in Predicting Momentcurvature Parameters from Experimental Data. Engineering Applications of Artificial Intelligence, 9, 309-319. Lee Y, Oh SH., Hong HK., and Kim MW.1992. Design Rules of Multi-Layer Perceptron. Science of Artificial Neutral Nets in Structural Mechanics. Structural Optimisation, 1710: 329-339. Avdelas AV, Panagiotopoulos PD, and Kortesis S.1995. Neutral Networks for Computing in the Elastoplastic Analysis of Structures. Meccanica, 30: 1-15. Karlık B, Özkaya E, Aydın S, and Pakdemirli M.1998. Vibration of beam-mass system using artificial neural networks. Computers & Structures, 1998, 69: 339-347. Fiorato A. C., Sözen M. A.1973. An investigation of the interaction of reinforced concrete frames with masonry filler walls. Structural research series report No. 370, University of Illinois, Urbana. 444 Neural-Network Applications for Analysis of Infilled Frame Muhiddin Bağcı, Hakan Başaran Celal Bayar University, 45140, Manisa, Turkey. E-mails: [email protected],[email protected],[email protected] Abstract The modelling of infilled frames is complex due to the large number of variables as well as the non-linear material behaviour involved. Artificial Neural Network (ANN) is found to be a tool capable of solving such problems. This has led to the increasing use of ANN for analysing infilled reinforced concrete frames. This paper reports the details of a study conducted using ANN for predicting the failure of an infilled reinforced concrete infilled frame subjected to lateral loading. Using the data generated based on analytical solutions, the ANN model was trained. The so trained model was tested for different set of input parameters and the output values were compared with the actual values based on analytical results. The agreement was found to be good. Keywords:. Artificial Neural Network (ANN), Infilled Frame, Equivalent strut method 1. INTRODUCTION The principle behind Artificial Neural Networks is the functioning of the human brain. Different areas in engineering and technology use this technique for solving complex problems. In civil engineering, it is successfully applied to areas like optimal design of structures, earthquake characterization, damage detection etc. It is found to be efficient for analysing structures which are otherwise very difficult to analyse due to various constraints. Different approaches have been used in the past to analyse the infilled-framed structures. In general, the theoretical studies were followed by experiments to evaluate the reliability of the proposed method. In most of the experimental investigations, only models are used since testing of prototype structures will be costly, time consuming and laborious. The infill walls are used as partitions and / or architectural elements. The presence of infill is usually neglected in conventional designs. Since the interaction between the frame and the infill plays an important role in the stiffness and strength of infilled frames, a method in which the infill portion is neglected will not be a realistic one. Maurizio Papia [1998] used numerical analysis to examine the behaviour of infilled frames subjected to horizontal loads. Stafford Smith [1962] studied the behaviour of infilled frames subjected to inplane loading, by replacing the infill by an equivalent strut and considering the 445 infill neither as an integral part nor bonded to the frame. Stafford Smith and Carter [1969] considered the possibility of failure occurring either by diagonal cracking or by crushing of infill. By an analogy with the behaviour of beam on elastic foundation, the contact length was expressed as a function of λh, where λ is a non-dimensional parameter. The method was evaluated by testing a three-storey prototype building. The estimated values agreed well with the experimental results. A six-storey steel frame with rigid joints was analysed by Jenkins [1995] using ANN. He concluded that ANNs could be used for the analysis provided the training data is sufficient and the number of units in the hidden layer is adequate to represent the internal features and relationships connecting input and output values. Muralikrishna and Gangadharam [1999] investigated a single bay single storey portal frame subjected to inplane nodal loads and demonstrated that ANN can accommodate the non-linear behaviour of infill/frame materials as well as their non-homogeneity and, the uncertainties like lack of fit at the frame/infill. 2. ARTIFICIAL NEURAL NETWORKS The present study is concerned with the prediction of the collapse load and the displacement of infilled reinforced concrete frames under lateral loading using ANN .For this, a five storey building with number of bays ranging from one to five is considered. The data for training and testing were formed using analytical results.For generating the data analytically, equivalent strut method was used. The database consists of 63 sets of results, of which 55 sets were used for training the network, and the remaining 8 were used for testing 2.1. Equivalent Strut Method The design method based on equivalent strut concept developed by Stafford Smith and Carter [1969] is used here for the analysis. This method predicts the lateral strength and stiffness of the brick infilled composite frame . The stiffness and strength of an infilled panel depend not only on its dimensions and physical properties but also on its length of contact with the surrounding frames. The length of contact α is governed by the relative stiffness of the infill and the frame and Stafford Smith and Carter [1969] suggest an approximate relation, h 2h (1) in which h= height of storey and λh = a non- dimensional parameter expressing the relative stiffness of the frame and the infill , h 4 446 E m t sin 2 4E c I c h (2) where Em = Young’s modulus of elasticity of infill, t = Thickness of infill, h1 = Height of infill ,Ic = Second moment of area of the column, Ec = Young’s modulus of elasticity of column concrete and θ = Slope of the infill diagonal to the horizontal. The relative stiffness parameter λh provides the key to the estimation of an infilled frame’s behaviour, and it therefore assumes a prominent role in the development and presentation of the methods for predicting the strength and stiffness. In estimating the lateral strength of an infilled frame, it is necessary to find the weakest of the various modes of failure of the frame and the infill. The possible failure modes of the frame include the tensile failure of the columns and beams, shear failure of the column and, joint failure between the column and the beam. An approximate method to determine the strength, based on these modes, is to analyse the forces in the equivalent pin-jointed frame subjected to known horizontal loading, assuming the infills to be replaced by diagonal struts. The calculated tensile load in the column and beam and the shearing components of the load in the diagonal struts may then be compared with the respective strengths of the columns and beams. Assuming the frame has adequate strength, the brick infill may fail by one of the following modes. -Tension cracking of the mortar joints and masonry -Shear cracking along the interface between the bricks and mortar (bed joints) -Local crushing of the masonry at the mortar in one of the compressed corners of the infill. 2.1.1 Diagonal cracking of infill The diagonal tensile strength of masonry may be assumed to be equal to the tensile strength of the mortar in all cases where the mortar has lower tensile strength than the individual bricks. Using the curves relating the width of the of the equivalent strut and the nondimensional parameter λh given by Stafford Smith and Carter [1969] , the diagonal cracking tensile strength of brickwork was obtained by Govindan [1986] as l Rt 3.1 l ft h t h l 0.98 h 0.48 ll l h -0.1 (3) where Rt = Diagonal load on the infill to cause cracking, ft = Tensile stress of the infill and l1 = length of infill. 2.1.2. Shear strength of infill The resistance of masonry to shear stresses is usually considered to be provided by the combined action of the bond, shear strength and the friction between the masonry and mortar. Using the design curves given by Stafford Smith and Carter [1969], the following 447 relationship was derived by Govindan [1986] for calculating the shear failure load of the infill. l Rs 1.65 l fs ht h l 0.6 h ll l -0.05 h 0.50 (4) where Rs = Diagonal load on the infill to cause shear failure of infill and fs = Maximum shear stress of the infill. 2.1.3. Compressive failure After cracking in the brick infill due to shear and/or tension, it has been observed from experiments that the corner region of the infill, where crushing takes place generally extends along the column contact length α. Based on this, Stafford Smith and Carter [1969] developed an approximate formula for the diagonal compressive strength Rc = α t Secθ fm (5) where Rc = Compressive failure load and fm = Compressive stress of the infill. Substituting the value of α, the compressive failure load can be expressed in the nondimensional form as Rc sec fm ht 2 h (6) . For a given infilled frame, λh can be calculated and these expressions can be used to obtain ll the failure load corresponding to the infill for any aspect ratio, hl . Unit load method has been used for calculating the deflection of the frames. The equivalent strut width for each individual panel in a multistory building varies with the applied loading and consequently, the stiffness of the structure decreases as the lateral load increases. The stiffness of the equivalent frame for any value of load can be determined by considering appropriate equivalent widths of the diagonal struts for the particular load and computing FUL Σ A E . It is often useful to know the total lateral displacement at a particular loading. Based on the Mechanics of materials approach, the horizontal displacement under any load as given by Stafford Smith and Carter [1969] is δH= H Σf FUL H 2 + A I E 2 Hc Σs FUL A I _ A C AE A I .A C (7) where δH = total horizontal displacement under applied load, H = Applied load, Σf = Summation sign for all beams and columns in the frame including diagonal strut, Σs = Summation sign for all diagonal struts only, F= force in members due to applied load H, U = Force in members due to unit load applied, at the point and in the direction in which 448 displacement is required, AI = Initial cross-sectional area of members, including diagonal strut when H/Hc=0. Ac = Cross-sectional area of diagonal struts when H/Hc=1 in critical panel, all others proportioned accordingly, E= Modulus of elasticity of frame members and infill, Hc = Horizontal load, to cause crushing in the critical panel infill, determined from the appropriate value of Rc / (fm. h t ) for the particular value of λh, L=Length of member. 2.2. Identification of Parameters Based on a critical study of the parameters affecting the strength and stiffness of infilled frames, ten major parameters were identified. They are; aspect ratio, number of bays, area of column, column steel, column stirrups, area of beam, beam steel, type of concrete, type of steel used for the construction and a non-dimensional parameter λh representing the infill behaviour. Concrete of grades C20, C25, C30, C35 and steel of grade S420 and S500 are used in the analysis. Hence the number of nodes or processing elements in the input layer of the network comes to 14 representing the ten parameters listed above plus the four extra grades for concrete and steel considered. The output layer consists of three nodes for the collapse loads corresponding to frame as well as infill and the top storey displacement of the frame at the verge of failure. Table 1. Range of Values for Data Base Parameter Symbol Range Aspect ratio l/h 1 to 2.5 No.of bays B 1 to 5 Area of column Ac 0.02 to 0.15 Area of column steel Acst Area of beam Ab 0.0068 to 0.0100 m2 0.05 to 0.12 m2 Area of beam steel Abst Area of stirrups Asv Non-dimensional parameter Grade of concrete 449 characteristic length Λh C20,C25,C30 C35 0.000315 0.00250 m2 0.000195 0.00113 m2 to to 2 to 15 and 20, 25, 30 and 35 MPa Grade of steel S420,S500 420, 500 MPa 2.3 Configuration of the Network 2.3.1 Selection of error tolerance A numerical study of training and testing of the network was done keeping the error tolerance values as 0.1, 0.01 and 0.001.For an error tolerance of 0.1, the number of cycles required is less: but the results are less accurate. In the case of 0.001, even though the accuracy is high, the numbers of cycles required are very high. Hence, keeping in mind the number of cycles required for convergence together with the accuracy needed for training and testing, the error tolerance was chosen as 0.01. 2.3.2 Selection of number of hidden layers. The first step in the configuration of the network is the selection of the number of hidden layers to be used. The parametric study is made to find out the optimum number of hidden layers as well as the number of nodes for the present problem. With one hidden layer, the architecture is able to attain the required error tolerance of 0.01 within 5000 cycles considered for all the combinations of neurons considered. The network with one hidden layers having the 14-10-3 architecture is chosen since it reaches the required error tolerance with the least number of cycles, which in turn will reduce the CPU time requirement. 2.3.3 Selection of learning rate and momentum parameters For the chosen architecture of 14-10-3, the number of cycles required to reach the desired error tolerance of 0.01 are computed for different learning rates and momentum parameters. The results are shown in Table 2. From the table, it can be seen that a learning rate of 0.7 and momentum parameter of 0.9 are the optimum values since only this combination requires the minimum number of cycles to achieve the required error tolerance. Hence, these values are used in the analysis. 2.3.4 Training of the network Using the 14-10-3 architecture and the learning rate, momentum parameter values of 0.7, 0.9 , the network is trained and then tested. For training the network, totally 55 data set are used which are listed under Table 2. These data sets were generated analytically using the equivalent strut method. 450 Table 2. Data Set Used Training INPUT OUTPUT B l/h S420 S500 C20 C25 C30 C35 Ac Ab Acst Abst λh Asv C-F C-I Δ 1 1 1 0 1 0 0 0 0.02 0.02 0.0068 0.000315 2 0.000195 18.8 89.34 25.467 1 1 1 0 0 1 0 0 0.06 0.05 0.0214 0.001030 6 0.000503 61.1 186.9 34.896 1 1 1 0 0 1 0 0 0.06 0.05 0.0214 0.001030 10 0.000503 61.1 136.80 35.769 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.5 0 1 0 0 1 0 0.11 0.08 0.0357 0.001730 10 0.000785 826 766.7 121.133 5 2 0 1 0 0 1 0 0.11 0.08 0.0357 0.001730 4 0.000785 1035 547 70.98 5 2 0 1 0 0 1 0 0.11 0.08 0.0357 0.001730 8 0.000785 1035 899 142.049 NOT: C-F = Collapse load corresponding to frame in kN , C-I= Collapse load corresponding to infill in kN, Δ= Displacement of frame at the top level under collapse load in mm. 2.3.5 Testing of the network The network, after being trained, is tested with 8 data sets.. The data sets used for testing the network are shown in Table 3. Table 3. Data Set Used Testing INPUT OUTPUT B l/h S420 S500 C20 C25 C30 C35 Ac Ab Acst Abst λh Asv C-F C-I Δ 2 1 1 0 0 1 0 0 0.05 0.05 0.0214 0.001030 6 0.000503 148 301.1 61.383 2 2.5 0 1 0 0 1 0 0.11 0.08 0.0357 0.001730 4 0.000785 546 217.6 28.237 3 1.5 1 0 0 1 0 0 0.06 0.05 0.0214 0.001030 6 0.000503 322 612.4 42.905 3 2 0 1 0 0 1 0 0.11 0.08 0.0357 0.001730 8 0.000785 658 515.2 81.409 4 1 1 0 1 0 0 0 0.02 0.02 0.0068 0.000315 2 0.000195 101 281.3 11.115 4 1.5 1 0 0 1 0 0 0.06 0.05 0.0214 0.001030 2 0.000503 429 394.3 46.650 5 2 0 1 0 0 1 0 0.11 0.08 0.0357 0.001730 8 0.000785 1035 899 142.049 5 2.5 0 1 0 0 0 1 0.15 0.12 0.0510 0.002500 15 0.001130 1795 700.6 110.669 3. RESULTS and DISCUSSION 451 The collapse load and displacement predicted using ANN is compared with the actual values in Fig.1. In these figures, the diagonal lines represent a one to one correspondence, that is, when the predicted and the actual values are identical. The results clearly show that for the frame and infill failure, the collapse load values predicted using neural network vary only marginally (the maximum variation is only 4%) from the actual values for the data formed using equivalent strut method. In the case of the displacement of the frame under collapse load, the predicted values using neural network vary only marginally (maximum of 5%) from the actual values, be it based on experiments or equivalent strut method. It can be stated that overall the prediction is very good. Figure 1. Comparison of predicted and actual values. 4. CONCLUSION The conventional analysis of infilled frames is complex due to the large number of parameters and the non-linear behaviour involved. Hence, the practice is to ignore the contribution from the infill and analyse the structure as a bare frame. However, it is well known that the infill affects the behaviour of the structure significantly. In this context, Artificial Neural Network is increasingly used effectively as a tool for the analysis of infilled reinforced concrete frames. In this paper, a multilayer feed forward network with back 452 propagation algorithm has been adopted to model a five storey infilled frame with number of bays ranging from one to five. The training patterns were generated using the equivalent strut method with different modes of failures in the frame and infill to arrive at the collapse load for the infill and frame as well as the displacements. The performance of the network has been demonstrated by comparing the output with the analytically generated values. Based on the investigation, it can be stated that ANN models can predict the behaviour of infilled frames efficiently. REFERENCES Maurizio, P. (1988). Analysis of Infilled Frames Using a Coupled Finite Element and Boundary Element Solution Scheme. International Journal of Numerical Methods in Engineering, 28, 731-742. Stafford, S. B. (1962). Lateral Stiffness of Infilled Frames’, Journal of Structural Divisions, ASCE, 88, 183-199. Stafford, S.B. & Carter, C. (1969). A Method of Analysis for Infilled Frames’, Proceedings of the Institution of Civil Engineers 44, 31-48. Jenkins, W.M., (1995). Neural Network Based Approximation for Structural Analysis. Developments in Neural Networks and Evolutionary Computing for Civil and Structural Engineering. Edinburgh. Muralikrishna, N. & Gangadharam, D. (1999). Analysis of Infilled Frames a Study Using Neuralnets’, Journal of Structural Engineering, 26, 173-178. Laurence, F. (1993). Fundamentals of neural network-Architectures, Algorithms, and Applications’. Prentice Hall, Eaglewood Cliffs: NJ 1993. Hojjat, A & Hyo S. P. (1995). Counter propagation neural networks in structural engineering’ , Journal of Structural Division, ASCE, 14 , 1205-1212. Wael, W. E., Mohamed, E. & Ahmad, H. (2003). ‘Three strut model for concrete masonry infilled steel frames. Journal of structural Division ASCE , 129, 177-185. Perumal, E. B. (1995). Influence of Brick Infill on Multistory, Multi-bay R.C.Frames’, Ph.D Thesis, Coimbatore Institute of Technology, Coimbatore. Govindan, P. (1986). Composite Action and Ductility of Reinforced Concrete Frames With Brick Infill’, Ph.D Thesis, Anna University 453 A Cross – Sectional Analysis of Environmetal Sustainability Practices Toksari Murat1, Uçan Okyay2 1Nigde University, Department of Business, 2Nigde University, Department of Economics E –mails: [email protected], [email protected] Abstract In 1970s and 1980s the concept of sustainability developed as a process of protection for the elements that social, economic and eceological systems need. During the Environment and Development Summit held in 1992, decisions were made about the works to protect and improve the environmental sustainability with the help of objective policies. By revealing sustainability specifically focuses on the social, economic and ecological target, Brountland report states that meeting Socia-Economic needs is limited to the carrying capacity of ecosystem. Environmental sustainability is divided into three categories. They are resource management, energy management and product sustainability. While, solid waste and water conservation compose the resource managament, energy managament includes energy conservation, renewable energy, GHG emission reduction, energy sufficient. Finally, product sustainability involves product transportation, supply chain audit, product stewardship and Life Cycle Program. In this context, environmental sustainability index and environmental performance index were prepared by the universities of Yale and Colombia. With environmental sustainability index, it is intented to reach perfection in the current and future environmental qualities of the countries. This index, is a tool when aiming to be qualified and is an important mechanism for testing the environmental performance. As for environmental performance index, it has been developed by using result-oriented indicators. In this study, the countries whose performances enter the scope of the environmental performance index were compared, 149 countries in 2008 and 163 countries in 2010 were included in this index. Keywords: Sustainability, environmental performance index, environmental sustainability index, Turkey 454 1.INTRODUCTION Dictionary meaning of the concept of sustainable is “today's needs without compromising the ability of future generations to meet their own needs met unless otherwise indicated”. The concept of sustainability in the final report in 1987 by the United Nations Commission on Environment and Development is defined as follows: "Humanity, without compromising the ability to respond to the needs of future generations, by providing the daily needs, has the ability to make development sustainable”. The term “sustainability” was coined by the United Nations appointed Brundland Commission and later refined by the UN Commission on Environment and Development held in Rio de Janeiro (Blackburn, 2007). The best – known definition of sustainability, as established by the UN Commission on Environment and Development, states that “development is sustainable where it meets the needs of the present without compromising the ability of future generations to meet their own needs (WCED, 1987). The concept of sustainability on different topics in the discipline of economic stability, debt sustainability in order to be able to express the ability of being able to continue, such as sustainable growth around the macro-economic definitions are used extensively. However, the concept of sustainability in all areas, especially in the field of economics Brundland by the World Commission on Environment and Development Report, has expanded the definition of sustainable development. Since the 1980s, the development of international environmental discussions of sustainable development, applied science, environmental and international policy areas examined as a multi-faceted concept that has become the focal point of development strategies (Carvalho, 2001: 62; Bakırtaş ve Bakırtaş, 2007: 223). Sustainable Development, briefly, to meet the demands and needs of future generations without restricting the ability and facilities, can be expressed as the present needs are met. This defines the extent of development mentioned above, under six headings summaries spreadable. These are can be expressed as the environment, the future, quality of life, justice, precautionary principles, and holistic thinking. In addition, there are 3 dimensions of the sustainability of the development which are indisputable and can not distinguish between each other (Arzu Özyol, http://hydra.com.tr/uploads/kutup9.pdf): Social Dimension: Continuing education for the public "quality of life will provide increasing benefits for themselves and the whole of the next generations, 455 The Economic Dimension: Due to limited resources, these resources can improve people's quality of life and how the fairest way to determine what is the most effective way to distribute The Environmental Dimension: Recycled or not, the use of any determination as to ensure the continuity of natural resource In this context, one of the dimensions of the environmental dimension of sustainable development for environmental sustainability are discussed for the first time in the capital of Brazil, Rio De Janeiro on Environment and Development Summit held in 1992. In this summit, the objective of environmental sustainability is necessary for the protection and development policies, concluded that the aid. The most important work in this area of Environmental Sustainability Index (CSI) 's prepared. This index is prepared jointly by Yale University and Columbia University. Index has 21 indicators is entegrated to 76 data. This 21 quality indicators provide to compare five different subjects: the peripheral system, stress levels of this system, the human population sensitivity to environmental degradation, environmental stress and institutional capacity and global resposibility (Global Leaders, 2001:9). The paper organized as follows. Section 2 discusses the theoretical background. Section 3 summarizes the literature.The methodology is presented in Section 4. The overall conclusion and result are in the final section. 2. Theoretical Background Although sustainability is important for ensuring the future Quality of the global environment, it can also be viewed as a business opportunity, an investment in the future and a pathway to innovation and creative thinking (Satterfield et al. 2009; Hontou et al. 2006; Cowan et al. 2010). Today business, now more sensitivity towards environmental activities as a cost item or to see the threat of competition as an oppurtunity rather than one have to see (Lee et al., 2006: 292). For this reason, environmental innovation can be stated as environmental risk education or more generally as a contribution to sustainable development goals, new ideas, attitudias, development and implemntation of products and process (Rennizgs, 2000: 322). Environmental product innovation in the production and even the destruction of the product until they begin to become waste throughout the product life cycle to eliminate or reduce the negative effects on the environment includes the innovative activities (Büyükkeklik et al., 2010: 375). 456 3. Literature Author Year Method Result Robert Goodland 1996 and Herman Daly Distinguishing development from sustainability and from growth, the paper describes the concept of natural capital and uses the concept to present four alternative definitions of environmental sustainability. The final section describes how one large development agency, the World Bank, is endeavoring to incorporate these new principle into its operaions. Gregory Theyel 2000 There are discernible differences in the enviromental innovation and performance of US chemical firms that can be explained by differences in the management practices and characteristics of the firms. Firms in the chemical industry and in other industries can learn from the leading firms in this research. Firms that do mak environmental management part of production management are likely to be leaders in innovation for pollution prevention and environmental performance. Smita B. 2003 Brunnermeier and Mark A. Cohen Panel data models to study how environmental sustainability by Us manufacturing ındustries responded to changes in pollution abadement expenditures and regulatory enforcement during the period 1983 through 1992. Environmental innovation responded to increases in pollution abatement expenditures. Also find some emprical evidence that environmental innovation is more likely to occur in industries that are internationally competitive. Sergio et. al. This paper anayses and discusses the potentional role of evolutionary theories in environmental innovation with emphasis on sustainability. The study concludes that eco – evolution is efficient when identifying non – optimal technological trajectories and sustainable options for innovation on the base of existent knowledge. 2003 Allen S. Bellas 2007 and Nancy F. 457 Following their introduction in the mid - Anslysis indicates that there 1970s, fabric filters, a new type of industrial are spesific characteristics of Nentl scrubber, experineced aggressive growth, and by 1990, this new technology (EIA) form 767, using t tests, cross tabulations and binominal regression to identify the characteistics of those boilers, plants and utilities that installed fabric filters from the alte 1970s to 1990. David Hillier 2008 Dallas M. Cowan 2010 Et. Al. early adopters of fabric filter techonology such as the capacity and age of the associates boiler, the capacity and size of the utility, and whether the utility was privately or publicly owned. An opinion piece, that presents the view of There are those who believe four authors on the current state of the that marketing and depate in this field. sustainability simply be reconciled, while there are others who argue that marketing can contribute to the development of sustainable consumption. Benchmark analysis, They have collected information on the sustainability programs of the largest US companies in each of the 26 industrial sectors. Thes have called product sustainability one in which toxicologist and environmental scientist can play a vital role helping to ensure that a manufactured item will indeed be considered acceptable for distrubition now 4. Methodology Environmental Sustainability Index was developed for monitoring of environmental sustainability covering natural resources, past and present pollution levels, environmental management efforts, contributions and society for the protection of the global values. This index defines the sustainability of countries' capacity to improve the existing environmental quality (Yıkmaz, 2011: 73). Variables to allow comparisons between countries in the index, percent change is usually determined. Some of them are diveded by GDP, imports of goods and services, to get avarage values. After getting the proper comparison of variables, for the missing data, forecasting and consolidation various transformations is applied to perform. In the first stage variables were examined for normally distribution. 2 stage way is used for the skewness problems. 458 If the value is larger than 2 variables are taken in natural logarithm. Next, if they are larger than 4 after the transformation .They all transformed to old values except the variables that have larger than 4. Since at the normal distribution, observations are distributed symmetrically around mean value of skew is zero(0). Statistical methods to estimate the missing data (Markov ChainMonte Carlo simulation model) were applied. However, some variables, the index of ecological and geographical factors are not within the scope of work because of missing data could not be estimated. The results of distributions are truncated by "Winsorization" technique in order to prevent skewness because of the extreme values of the data. Priorities of the indicators vary by country, generally acceptable weights for the indicators is not known, equal weight was applied. Indicators are equally weighted variables in the form of the firms themselves. Preserves the relative locations of receiving countries in order to avoid differences in the scale of the z-scores were calculated. High values for the variables expressed in a high zscores of environmental sustainability; (variable value-mean value) / standard deviation of the variables that environmental sustainability is for high-low values, (average of the variable-variable value) / standard deviation was calculated using the formula (WEF, 2005). 5. Results and Conclusion It’s emphasized that when Environmental Sustainability Index score is high, it’s more likely to leave a healthier environment to the future generations. Upon looking into the results of the index,it’s seen that none of the countries received high scores from 21 indicators. The results of the Environmental Sustainability Index show that, environmental performance is closely related to ,low population density, good governance the economic vitality (WEF, 2005). Table 1. Countries in the years 2002 and 2005 Environmental Sustainability Index (ESI) Performance Comparison Chart Country ÇSE 2002 ÇSE 2002 ÇSE Ranking 2005 ÇSE 2005 Çse Point ÇSE as the Ranking Difference Difference Finland 73,9 1 75,1 1 1,2 0 Norway 73 2 73,4 2 0,4 0 Uruguay 66 6 71,8 3 5,8 3 459 Sweden 72,6 3 71,7 4 -0,9 -1 Iceland 63,9 8 70,8 5 6,9 3 Canada 70,6 4 64,4 6 -6,2 -2 Switzerland 66,5 5 63,7 7 -2,8 -2 Guyana - - 62,9 8 - - Austria 64,2 7 62,7 9 -1,5 -2 Argentina 61,5 15 62,7 10 1,2 5 Brazil 59,6 20 62,2 11 2,6 9 Gabon 54,9 36 61,7 12 6,8 24 Australia 60,3 16 61 13 0,7 3 New Zealand 59,9 19 61 14 1,1 5 Latvia 63 10 60,4 15 -2,6 -5 Peru 56,5 29 60,4 16 3,9 13 Paraguay 57,8 25 59,7 17 1,9 8 Costa Rica 63,2 9 59,6 18 -3,6 -9 Croatia 62,5 12 59,5 19 -3 -7 Bolivia 59,4 21 59,5 20 0,1 1 Irelan 54,8 38 59,2 21 4,4 17 Colombia 59,1 22 58,9 22 -0,2 0 Lithuania 57,2 27 58,9 23 1,7 4 Alabania 57,9 24 58,8 24 0,9 0 460 Central African Republic 54,1 43 58,7 25 4,6 18 Estonia 60 17 58,2 26 -1,8 -9 Denmark 56,2 31 58,2 27 2 4 Panama 60 18 57,7 28 -2,3 -10 Slovenia 58,8 23 57,5 29 -1,3 -6 Japan 48,6 78 57,3 30 8,7 48 Germany 52,5 50 57 31 4,5 19 Namibia 57,4 26 56,8 32 -0,6 -6 Russia 49,1 73 56,1 33 7 40 Bostwana 61,8 13 55,9 34 -5,9 -21 France 55,5 33 55,2 35 -0,3 -2 Papua New 51,8 Guinea 52 55,2 36 3,4 16 Portugal 57,1 28 54,2 37 -2,9 -9 Malaysia 49,5 68 54 38 4,5 30 Congo 54,3 40 53,8 39 -0,5 1 Netherlands 55,4 34 53,7 40 -1,7 -6 Mali 47,1 85 53,7 41 6,6 44 Chile 55,1 35 53,6 42 -1,5 -7 Bhutan 56,3 30 53,5 43 -2,8 -13 Armenia 54,8 37 53,2 44 -1,6 -7 461 Unites States 53,2 45 53 45 -0,2 0 Slovakia 61,6 14 52,8 46 -8,8 -32 Belarus 52,8 49 52,8 47 0 2 Ghana 50,2 65 52,8 48 2,6 17 Myanmar 46,2 90 52,8 49 6,6 41 Laos 45,9 92 52,5 50 6,6 42 Ecuadar 56,2 32 52,4 51 -3,8 -19 Cuba 51,2 58 52,3 53 1,1 5 Hungary 62,7 11 52 54 -10,7 -43 Tunisia 50,8 61 51,8 55 1 6 Georgia - - 51,5 56 - - Uganda 48,7 77 51,3 57 2,6 20 Moldova 54,5 39 51,2 58 -3,3 -19 Zambia 49,5 69 51,1 59 1,6 10 Senegal 47,6 81 51,1 60 3,5 21 Bosnia51,3 Hezzegovina 55 51 61 -0,3 -6 Israel 50,4 63 50,9 62 0,5 1 Tanzania 48,1 80 50,3 63 2,2 17 Nicaragua 51,8 51 50,2 64 -1,6 -13 46,1 91 50,2 65 4,1 26 Combined Kingdom 462 Madagascar 38,8 128 50,2 66 11,4 62 Greece 50,9 60 50,1 67 -0,8 -7 Italy 47,2 83 50,1 68 2,9 15 Cambodia 45,6 97 50,1 69 4,5 28 Mongolia 54,2 42 50 70 -4,2 -28 Bulgaria 49,3 71 50 71 0,7 0 Gambia 44,7 102 50 72 5,3 30 Thailand 51,6 54 49,8 73 -1,8 -19 Malawi 47,3 82 49,3 74 2 8 Spain 54,1 44 48,8 75 -5,3 -3,1 Indonesia 45,1 100 48,8 76 3,7 24 Kazakhstan 46,5 88 48,6 77 2,1 11 Guenia Bissau 38,8 127 48,6 78 9,8 49 Sri Lanka 51,3 57 48,5 79 -2,8 -22 Kyrgyzstan 51,3 56 48,4 80 -2,9 -24 Venezuela 53 48 48,1 81 -4,9 -33 Guinea 45,3 98 48,1 82 2,8 16 Oman 40,2 120 47,9 83 7,7 37 Jordan 51,7 53 47,8 84 -3,9 -31 Nepal 45,2 99 47,7 85 2,5 14 Benin 45,7 94 47,5 86 1,8 8 463 Honduras 47 47,4 87 -5,7 -40 Serbia and Montenegro - 47,3 88 - -88 Canary Islands - - 47,3 89 - - Macedonia 47,2 84 47,2 90 0 -6 Turkey 50,8 62 46,6 91 -4,2 -29 Czech Republic 50,2 64 46,6 92 -3,6 -28 Romenia 50 66 46,2 93 -3,8 -27 South Africa 48,7 76 46,2 94 -2,5 -18 Mexico 45,9 93 46,2 95 0,3 -2 Algeria 49,4 70 46 96 -3,4 -26 Burkina Faso 45 101 45,7 97 0,7 4 Azerbaijan 41,8 113 45,4 98 3,6 15 Nigeria 36,7 133 45,4 99 8,7 34 Kenya 46,3 89 45,3 100 -1 -11 India 41,6 116 45,2 101 3,6 15 Poland 46,7 87 45 102 -1,7 -15 Chad 45,7 95 45 103 -0,7 8 Niger 39,4 123 45 104 5,6 19 Mozambique 51,1 59 44,8 105 -6,3 -46 Morocco 72 44,8 106 -4,3 -34 464 53,1 49,1 Rwanda 40,6 119 44,8 107 4,2 12 Jamaica 40,1 121 44,7 108 4,6 13 Ukraine 35 136 44,7 109 9,7 27 United Arab 25,7 Emirates 141 44,6 110 18,9 31 Togo 44,3 105 44,5 111 0,2 -6 Belgium 39,1 125 44,4 112 5,3 13 Bangladesh 46,9 86 44,1 113 -2,8 -27 Democratic 43,3 Republic of Congo 109 44,1 114 0,8 -5 Guetemala 49,6 67 44 115 -5,6 -48 Egyptian 48,8 74 44 116 -4,8 -42 El Salvador 48,7 75 43,8 117 -4,9 -42 Syria 43,6 107 43,8 118 0,2 -11 Deminic Republic 48,4 79 43,7 119 -4,7 -40 Liberia 37,7 130 43,4 120 5,7 10 Sierra Leone 36,5 134 43,4 121 6,9 13 South Korea 35,9 135 43 122 7,1 13 Angola 42,4 110 42,9 123 0,5 -13 Resource: WEF 2005 142 countries in 2002 and 146 countries in 2005 were evaluated from the aspect of country index. All the countries except Guayana, Georgia, Ivory Coasts and Somalia were both in 2002 and 2005 country index. 465 In the table given the index average of all countries in 2002 was 49,7 and 49,9 in 2005. But when 2002 and 2005 index values are compared, a decrease in most of the countries has been seen. This situation indicates that environmental sustainability has decreased or it may be because of the difference in two years indicators. However, significant changes in country rankings can be observed. For example, Madagascar ascends from being 128th to 66th , Japan from 78th to the 30th, Mali from 85th to 41st , Russia from 73rd to 33rd , Malaysia from 68th to the 38th order , but Zimbabwe descends from being 46th to 128th, Guatemala from 67th to 115th , Egypt from 74th to 116th, and Hungary from 11th to 54th. Turkey has 50,8 points in 2002 Index with an order of 62. In 2005 Turkey has 46,6 points and descends to the 91th order. Turkey is over the avarage in 2002 while it is under the avarage in 2005. In this study we try to compare the two Environmental Sustainability Index in 2002 and 2005 for the world countries. This situation shows the index is very sensitive to the choice of indicator. Low-scoring countries in 2002 are Kuwait, United Arab Emirates, North Korea, Iraq and Saudi Arabia, while in the 2005 study, North Korea, Iraq, Taiwan, Turkmenistan and Uzbekistan, countries receive the lowest score The highest rated 5 countries in the 2002 Environmental Sustainability Index are: Finland, Norway, Sweden, Canada, Switzerland, while in 2005 they are: Finland, Norway, Uruguay, Sweden and Iceland. Common features of these countries have significant natural resources and population density is low. REFERENCES BAKIRTAŞ İbrahim ve Hülya Bakırtaş (2007), Sustainability of Competitive of Firms as A source of Basic Skills: A General Evaluation, Journal of Management and Economics, Vol.14, No.2, pp. 221-233. BELLAS S. Allen and Nancy F. Nentl (2007), Adoption of Environmetal Innovations at US Power Plants, Journal of Business & Indusrial Marketing, Vol.22, No. 5, pp. 336-341. BLACBURN, W.R. (2007), The Sustainability Handbook: The Complete Management Guide to Achieving Social, Economic and Environmental Responsibility Earthscan, Washington, DC. BRUNNERMEIER B. Smita and Mark A. Cohen (2003), Determinants of Environmental Innovation in Us Manufacturing Industries, Journal of Environmental Economics and Management, Vol. 45, pp. 278-293. BÜYÜKKEKLİK, Arzum, Murat Toksarı, Hasan Bülbül (2010), An Investigation on Environmental Sensitivity and Innovativeness, Süleyman Demirel University the Journal of Faculty of Economics and Administrative Sciences, Vol. 15, No.3, pp. 373-393. COWAN M. Dallas, Pamela Doport, Tyler Ferracini, Jennifer Sahmel, Kimberly Merryman, Shannon Gaffney, Dennis J. Paustenbach (2010), A Cross- Sectional Analysis of Reported 466 Corporate Environmental Sustainability Practices, Regulatory Toxicology and Pharmacology, Vol. 58, pp. 524-538. GLOBAL LEADERS (2001), Pilot Environmental Sustainability Index, World Economic Forum 2001, Davos, Switzerland. GOODLAND Robert and Herman Daly (1996), Environmental Sustainability: Universal and Non Negotiable, Ecological Applications, Vol. 6 , No.4, pp.1002-1017. HONTOU, V., D. Diakoulaki, L.Papagiannakis (2006), A Multicriterion Classsification Approach for Assesing the Impact of Environmental Policies on the Competitiveness of Firms, Corp. Soc. Respons. Environ. Manage, Vol. 14, pp. 28-41. JOFRE, Sergio, Kiyotaka Tsunemi, Tohru Moriaka (2003), A New Eco – Design Strategy to Assess Sustainable Environmental Innovations, Third International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Tokyo, Japan, December 811. JONES, Peter, Colin Clarke-Hill, Daphne Comfort, David Hillier (2008), Marketing and Sustainability, Marketing Intelligence & Planning Vol. 26, No. 2, pp. 123-130. LEE, J.J., T.K. Gemba, F. Kodoma (2006), Analyzing the Innovation Process for Environmental Performance Improvement, Technological Forecasting & Social Change, Vol. 73, pp. 290-301. ÖZYOL, Arzu (http://hydra.com.tr/uploads/kutup9.pdf). RENNINGS, K. (2000), Redefining Innovation – eco-innovation Research and the Contribution from Ecological Economics, Ecological Economics, Vol. 32, pp. 319-332. SATTERFILED M.B., C.E. Kolb, R. Peoples, G.L. Adams, D.S. Schuster, H.C. Ramsey, E. Stechel, F. Wood-Black, R.J. Garant, M.A. Abraham (2009), Overcoming Nontechinal Barriers to the Implementation of Sustainable Solutions in Industry, Environ.Sci. Technol., Vol. 43, pp. 4221-4226 . THEYEL Gregory (2000), Management Practices for Environmental Innovation and Performance, International Journal of Operations & Production Management, Vol. 20, No. 2, pp. 249-266. YIKMAZ R. Fikret (2011), Measuring the Sustainability of Development and Improvement of Methods for Turkey, T.C. Prime Ministry State Planning Organization, Publication No. 2820, Ankara, Turkey. WCED (World Commission on Environment and Development) (1987), Report of the World Commission on Environment and Development: Our Common Future, Item 83, 42nd Session of the United Nations General Assembly. WEF (2005), World Economic Form, Yale Center for Environmental Law and Policiy and Center For International Earth Science Information Network, Environmental Sustainability 467 Index: Bencmarking National Environmental http://sedac.ciesin.columbia.edu/es/esi/esı2005 (23.04.2012). Stewardship, Traffic Accident Detection By Using Machine Learning Methods Nejdet Dogru, Abdulhamit Subasi International Burch University,Sarajevo, Bosnia And Herzegovina E –mails: [email protected], [email protected] Abstract There are lots of studies about preventing or detecting the car accidents. Most of them includes sensing objects which might cause accident or statistics about accidents. In this study, a system which detects happening accidents will be studied. The system will collect necessary information from neighbor vehicles and process that information using machine learning tools to detect possible accidents. Machine learning algorithms have shown success on distinguishing abnormal behaviors than normal behaviors. This study aims to analyze traffic behavior and consider vehicles which move different than current traffic behavior as a possible accident. Results showed that clustering algorithms can successfully detect accidents. 1.INTRODUCTION Recent inter vehicular studies are acquiring commercial interest via the DSRC/WAVE standard in Vehicular Ad Hoc Networks (VANETs). Possible future services among vehicles are topic of many studies(Xu et al., 2004; Nandan et al., 2005; Lee and Gerla, 2010) In VANETs, vehicles are able to communicate with each other in vehicle-to-vehicle (V2V) or with roadside network infrastructure in vehicle-to-Roadside Communication (V2R) manner. Some of the envisioned applications for vehicular networks are : vehicle collision warning, security distance warning, driver assistance, cooperative driving, cooperative cruise control,dissemination of road information, internet access, map location, automatic parking, driverless vehicles(Boukerche et al., 2008) Most of applications need traffic speed and travel time measurements. These measurements can be used to help roadway users to decide which route to use or when to depart etc. Also These measurement can be saved to analyze traffic speed and travel time patterns for different time intervals. Currently local detectors at specific points along the road are used to 468 measure the speed. New approach is to equip vehicles with communication and location devices to measure their speed and travel time. Some studies have shown that cellular networks can be used to identify vehicle’s location using cellular phone base station communication records(Bar-Gera, 2007) Safe navigation support has also become one of the main research topic with the help of DSRC/WAVE standardization(Jiang et al., 2006). For instance, collision or road condition warning messages can be forwarded to following vehicles. Beside DSRC/WAVE standards, 2/3G cellular networks can be used to enable message exchange among vehicles(Boukerche et al., 2008; Lee and Gerla, 2010) In this study, we will use machine learning methods to analyze collected information from vehicles to detect forward collisions. Drivers will be alerted about collision and they will have time to take precaution to avoid piled-up collision. 2.BACKGROUND Recently, automatic incident detection has attracted much attention in freeway control systems to reduce traffic delay, advance road safety, capacity an