With Lori Hardegree

Transcription

With Lori Hardegree

Proof Facebook Works:
How I Generated
$287,000+
,
in Travel
Sales from a $40 FB Ad
With Lori Hardegree,
Owner of Magical Memories Travel
This Webinar is for You If:
2
•
You have diligently learned Facebook, but are seeing little
result in sales;
•
Want to grow your Fan Page likes, but don’t know how;
•
Are certain your ideal prospects are on Facebook, but you
don’tt know how to get your business in front of them;
don
•
OR You can’t stand Facebook or any social media outlet, but
the webinar title was too enticing you couldn
couldn’tt pass it up!
2
Today You Will Learn
¾ Whether or not Facebook is worth the time and effort;
¾ The #1 rule for your social media presence;
¾ How Lori has ggrown her Facebook Fan Page
g Likes from 623 to over
6,700 in the past 18 months;
¾ The strategies Lori Hardegree used to generate over $287,000 in
Disneyy travel sales from a $40
$ Facebook ad in a short 3 week
window;
¾ Clear, simple steps to Facebook Ads that you can implement before
tomorrow;;
¾ A step-by-step system for getting yourself on the path to attracting
your ideal clients and making real money selling travel.
3
3
We only have a limited time together…
4
4
Today I want to begin by inspiring you
Today,
to:
Is Facebook Worth the Effort?
Magical
M
gi l M
Memories
i TTravell
Facebook Statistics
• August 22, 2011: 623 Facebook Fans
• March 27,
27 2013: 6,720
6 720 Facebook Fans
• Facebook is our #2 source for quote request
f
from
clients
li t who
h we do
d nott know
k
(YouTube
(Y T b iis
#3 and Pinterest is #4!)
• January 2013 a $40 Facebook offer
generated $287,000+ in travel sales
7
3
Personal Profile
News Feed
Facebook Page
Admin Panel
Getting Started
The #1 rule of setting up your social
media presence:
p
CONSISTENCY IS KEY!
Basic Setup
“About” Page
Parts of Your Profile
•
•
•
•
•
•
•
16
Short Description / Description
General Info
Mission
Description
Awards
Products
((Personal Info and Personal Interests))
12
How do I get more people to like
my page?
•
•
•
•
•
•
17
ASK them to!
Include a link in your signature block
Include a link on your web site and/or blog
Give them a reason to
Include Facebook badges on web site
Use Facebook Pay-Per-Click ads
13
How do you measure success?
18
14
What is ENGAGEMENT?
• defined as getting your fans to take some
sort of action
• comment, like, share, answer questions,
q
ASK questions
• get them talking to each other and talking to
you
19
15
What’s the deal with this?
20
16
Tips for Increasing Engagement
•
•
•
•
•
•
•
•
21
Show your face!
Let them in to your life
Stop Selling and Start Connecting
Keep it fun
Ask questions with short answers
Caption this
Don’tt forget the call to action
Don
Post often
17
Key to Marketing Success:
TARGET and TRACK
Info to Look at on Insights
•
•
•
•
•
•
•
23
demographics
how are each of your posts performing?
what
h t ttype off content
t td
do your people
l respond
d to?
t ?
where are your likes happening
how are people getting to your page?
how many people are you reaching and how often?
how often are p
people
p actuallyy comingg to yyour p
page
g to see
your content?
19
Facebook Insights
24
20
Facebook Insights
25
21
A your ideal
Are
id l clients
li t h
here?
?
26
22
How are your reaching people?
27
23
How often are people coming to
your page?
28
24
Info on Facebook Ads
•
•
•
•
29
What is an ad?
What is an offer?
What is a promoted post?
What is a sponsored story?
25
Facebook Ads
30
26
Facebook Offers
31
27
Promoted Posts
32
28
Sponsored Story
33
29
Facebook Advertising
• What’s the difference?
• Which one is best for addingg new fans?
• Which one is best for increasing
engagement?
34
30
Tips for Social Media Success
•
•
•
•
•
35
have a clear message
be consistent
know your target market and ideal client
move them to your list
be omnipresent in your marketing
31
Facebook CAN work if you truly
understand your ideal client and
have a clear, consistent and
compelling marketing message.
Don’t skip these critical steps that
can make
k or b
break
k your marketing
k ti
efforts!
Correct Sequence for Your Business
As a Travel Pro, How Did I:
• Quadruple my sales in 1 year?
• Find millionaires and billionaires as clients?
• Finally earn a decent income?
I Followed a New Path To Success in
Travel
1.
2.
3.
4
4.
5.
Change Business Model
Create a Core Compelling
p
g Message
g
Establish Marketing Foundation
Create Consistent Marketing Systems
Adopt a Sucessful Mindset
So Why Did I Leave a Successful
Travel Business?
• Found tremendous success but didn’t feel
fulfilled;
• Had discovered my brilliance is illuminating
paths others don’t see;
• Felt the need to share myy gifts
g
in a bigger
gg way;
y;
• Surrounded by travel pros experiencing a
similar struggle I had encountered;
• They couldn’t see the way out. I could.
• Started GIFTE to help people monetize their
passion for travel.
travel
Taking This Material A Step Further
www.makemoneysellingtravel.com
Module 1
5 Business Models
Module 2
Create a Core Compelling
Message
Module 3
Build Your Foundational Marketing Tools
Module 4
Set Up Your Marketing Systems
Modules 5, 6, 7 and 8
5 - Build
List Online
6 - Build
List Offline
7 – Engage
with Clients
8 – Create
Raving Fans
Module 9
Know Your Numbers!
Module 10
Adopt
p a Winningg Mindset
Get immediate access
No Risk
What’s it Worth?
Direct Mail
$3,000
W b it TTemplate
Website
l t
Informational Video Script
$5,000
System for filtering out price shoppers
10 Module Course
$3,000
$10,000+
The Offer
$797
For the next 14 days
$797
$497
OR
For the next 14 days
OR
$189 X 3
Bonuses!
Bonus 1
GIFTE membership for 1 Year!!!!
Bonus 2
2-Hour Facebook Virtual
Workshop with Lori Hardegree
Bonus 3
FREE Ticket to LIVE,
“Nail Your Niche” Think
Tank Retreat!
Act Quickly Bonus!
1st 3 people to invest in the Make Money Selling Travel
Blueprint Program will get….
A FREE,
FREE private,
private 30-minute Facebook marketing
analysis with Lori!
What’s 1 new, Ideal Client Worth?
$500
$497
$
9
Lifetime Value of that Client…
2012
2013
2014
2015
2016
$500 $500 $500 $500 $500
$2 500
$2,500
Stop Spending
St
S
di g Ad
Advertising
ti i g and
d
Marketing $$$ in the WRONG Places
What Next?
Go to www.makemoneysellingtravel.com

With Lori Hardegree

Transcription

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