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Supplementary Information
1st Quarter 2016
Contents
1 – Corporate Information
Corporate Organization Chart
Administrative Bodies
Main Ratings
Main Rankings
Segmentation Strategy
Bradesco Corporate
Bradesco Empresas
Bradesco Private
Bradesco Prime
Bradesco Varejo (Retail)
Bradesco Expresso Correspondent Bank
Customer Service Network
Digital Channels
Checking Accounts
Savings Accounts
Asset Under Management
Risk Management
Cards
International Area
Result of Overseas Operations
Cash Management Solutions
Qualified Services for the Capital Markets
Management of Business and Relations with Government Authorities
Corporate Processes
Acknowledgements 2015
2 – Social and Environmental Responsibility
Sustainability
Human Resources
Corporate Education
Fundação Bradesco
Bradesco Sports and Education Program
Social and Cultural Events
Social Report - 2Q15 and 2Q14
3 – Operating Companies
Bradesco Consórcios
Banco Bradesco Financiamentos
Bradesco S.A. Corretora de Títulos e Valores Mobiliários
Banco Bradesco BBI
Bradesco Arrendamento Mercantil - Leasing
4 – Independent Auditors’ Report
3
4
6
7
8
8
8
9
9
9
10
10
13
15
21
22
23
23
26
27
32
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36
39
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42
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48
61
70
74
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96
98
1 – Corporate Information
3 Report on Supplementary Information – March 2016
Corporate Information
Corporate Organization Chart
Main Shareholders
BBD PART. S.A.
(MANAGEMENT/
EMPLOYEES)
NOVA CIDADE
DE DEUS
53.70% ON
26.07% TOTAL
46.30% ON
100.00% PN
73.93%TOTAL
FUNDAÇÃO
BRADESCO (1)
45.18% ON
45.18% TOTAL
AGUIAR FAMILY
CIDADE DE
DEUS
21.41% ON
21.41% TOTAL
33.41% ON
33.41% TOTAL
48.46% ON
0.02% PN
24.30% TOTAL
MARKET
23.54% ON
97.73% PN
60.55% TOTAL
74.72% ON
39.51% TOTAL
BANK OF TOKIO
MITSUBISHI – UFJ
(MUFG)
NCF
8.43% ON
2.25% PN
5.35% TOTAL
2.50% ON
1.25% TOTAL
BANCO
BRADESCO
25.13% ON
100.00% PN
60.41% TOTAL
0.15% ON
0.08% TOTAL
17.07% ON
8.55% TOTAL
(1) The Presiding Board of Fundação Bradesco, maximum deliberative body of this Entity, comprises Bradesco’s Management
(Board of Executive Officers and Board of Directors).
Reference Date: March 31, 2016.
Corporate Organizational Chart
BANCO
BRADESCO
99.99% ON
99.99% TO
100.00%
BANCO
BRADESCO
ARGENTINA
BRADESCO
SECURITIES
100.00% ON
100.00% TO
100% ON
100% TO
100.00%
BANCO
BRADESCO
EUROPA
BANCO
BOAVISTA
92.73% ON
92.73% TO
7.27% ON
7.27% TO
CIA SECURIT.DE
CRÉDITOS.
FINANCEIROS
RUBI
99.99%
QUOTAS
100.00%
BRADPORT –1
SGPS, SOCIEDADE
UNIPESSOAL LDA.
BRADESCO
CONSÓRCIOS
100.00%
NEW YORK
BRANCH
100.00% ON
100.00% TO
BRADESCO
LEASING S.A.
ARRENDAMENTO
MERCANTIL
BANCO BRADESCO
FINANCIAMENTOS
S.A.
1.45% ON
1.45% TO
100.00% ON
100.00% TO
BANCO
BRADESCO
CARTÕES
100% ON
100% TO
100.00%
BANCO
BRADESCARD
S.A.
98.35% ON
98.35% TO
BRADESCARD
ELO PARTICIP.
99.99%
BRADESCARD
MÉXICO
100% ON
100% TO
BANCO
BRADESCO
BERJ S.A.
50.01% ON
50.01% TO
100.00% ON
BRADESCO
CORRETORA
T.V.M.
CBSS
(ALELO)
100.00%
IBI
PROMOTORA
DE VENDAS
100.00% ON
100.00% TO
100.00% ON
100.00% TO
100.00% TO
ELO
PARTICIP.
S.A.
100.00%
BANCO
BRADESCO
BBI S.A.
BRAM BRADESCO
ASSET
MANAGEMENT
S.A. D.T.V.M.
ÁGORA
CORRETORA DE
TÍTULOS E
VALORES
BANCO
ALVORADA
S.A.
100.00% ON
100.00% TO
99.99%
QUOTAS
99.99%
QUOTAS
99.99% ON
33.36% PN
66.68% TO
99.99% ON
99.99% TO
TEMPO
SERVIÇOS
LTDA.
BEM D.T.V.M.
ELO
SERVIÇOS
S.A.
COLUMBUS
HOLDINGS
28.65% ON
28.65% TO
1.41% ON
1.41% TO
100.00%
100.00%
BANCO
CBSS
100.00%
100.00% ON
100.00% TO
GRAND
CAYMAN
BRANCH
91.51%
QUOTAS
8.49%
BRADESPLAN QUOTAS
PARTICIPAÇÕES
LTDA.
99.99%
QUOTAS
SCOPUS
SOLUÇÕES
EM TI LTDA.
CIELO
99.99%
QUOTAS
UNIÃO
PARTICIPAÇÕES
LTDA.
82.69% ON
82.69% TO
BRADESCO
SERVICES CO.
CPM
HOLDINGS
BRADSEG
PARTICIPAÇÕES
100.00% ON
100.00% TO
99.99%
QUOTAS
BRADESCO
SEGPREV
INVESTIMENTOS
LTDA.
BRADESCO
SEGUROS
100.00% ON
100.00% TO
BSP EMPREEND.
IMOBILIÁRIOS
S.A.
100.00% ON
100.00% TO
BRADESCO
CAPITALIZAÇÃO
100.00% ON
100.00% TO
BRADESCO VIDA
E PREVIDÊNCIA
100.00% ON
100.00% TO
BRADESCO
SAÚDE
50.01% ON
50.01% TO
ODONTOPREV
99.92% ON
99.92% TO
BRADESCO
ARGENTINA DE
SEGUROS
100.00% ON
100.00% TO
ATLÂNTICA CIA.
DE SEGUROS
100.00% ON
100.00% TO
BRADESCO
AUTO/RE CIA.
DE SEGUROS
Reference Date: March 31, 2016
Bradesco
5
Administrative Bodies
Shareholders’ Meeting
Fiscal Council
Board of Directors
Lázaro de Mello Brandão
– Chairman
Luiz Carlos Trabuco Cappi
– Vice-Chairman
Denise Aguiar Alvarez
João Aguiar Alvarez
Carlos Alberto Rodrigues Guilherme
Milton Matsumoto
José Alcides Munhoz
Aurélio Conrado Boni
Internal Audit
Corporate Credit, Treasury, Economic Research and
Studies, Loans and Financing, Leasing, Investments,
Financeiras, Promotoras and Products and Services
Domingos Figueiredo de Abreu
Vice-President
- Economic Research and Studies
- Coordinator of the Strategic Treasury Committee
Audit Committee
Internal Controls and Compliance Committee
Integrated Risk Management
and Capital Allocation Committee
Ethical Conduct Committee
Compensation Committee
Sustainability Committee
General Secretariat
Chief Executive Officer
Luiz Carlos Trabuco Cappi
Loans and Financing, Leasing, Investments, Financeiras,
Promotoras and Products and Services
Altair Antônio de Souza
Managing Director
- Loans and Financing
- Leasing
- Investments
- Bradesco Financiamentos
- Bradesco Promotora de Vendas
- Sale of Products and Services
- Fees on Services
Treasury
- Treasury
Cassiano Ricardo Scarpelli
Managing Director
Corporate Credit
Investment Bank, Wholesale
and Private
Sérgio Alexandre Figueiredo Clemente
Vice-President
BRAM, Private Banking and Private Equity
Denise Pauli Pavarina
Managing Director
- BRAM
- Private Banking
- Private Equity
Corporate and Middle Market
André Marcelo da Silva Prado
Managing Director
- Corporate
- Middle Market
HR/UNIBRAD and O&M
HR/Unibrad, O&M, Controllership, Market Relations,
Risks, Internal Controls, Guarantees and Registry,
Corporate Management and Operational Support
Alexandre da Silva Glüher
Vice-President
- Institutional Representative
Digital Channels, Techonology, Scopus, Data Processing
and Communication and Operational Support
Maurício Machado de Minas
Vice-President
- Digital Channels (Internet Individual and Corporate
Customers, ATMs, Fone Fácil and Bradesco Celular)
- Fidelity
- Scopus Soluções
- Research and Innovation
- Bradesco Seguros Technology
Customer Service Network and Government Authorities
Josué Augusto Pancini
Vice-President
- Government Authorities
Cards/Marketing (CRM)
Marcelo Araújo Noronha
Vice-President
- Marketing (CRM)
March 22, 2016
André Rodrigues Cano
Managing Director
- Human Resouces/UNIBRAD
- Organization and Methods
- PMO
Controllership and Market Relations
Luiz Carlos Angelotti
Managing Director
- Tax Audit
- General Accounting Department
- Planning, Budget and Control
• Social and Environmental Responsibility
- Market Relations
• Investor Relations
Risks, Internal Controls, Guarantees and Registry
and Corporate Management
Moacir Nachbar Junior
Managing Director
- Legal Department
- Shares and Custody
- Integrated Risk Control
- Guaranteed and Registry
- Corporate Security
Operational Support
Nilton Pelegrino Nogueira
Managing Director
- Purchases
- Property
- Safety, Transport and Cash
Operational Support
Nilton Pelegrino Nogueira
Managing Director
- Operational Relations with Customers
- Support to Channels
- Support to Products and Services
- Credit
Eurico Ramos Fabri
Managind Director
International Area and Foreign Exchange, Branches
and Subsidiaries Abroad
Marlene Morán Millan
Managing Director
- International Area and Foreign Exchange
- Branches and Subsidiaries Abroad
BBI, Brokers and Securities
Renato Ejnisman
Managing Director
- BBI
- Domestic Brokers and Bradesco Securities
Credit Recovery
Eurico Ramos Fabri
Managing Director
- Credit Recovery
Ombudsman Department
Marlene Morán Millan
Managing Director
- Ombudsman Department
Technology, Data Processing and Communication
Walkiria Schirrmeister Marchetti
Managing Director
- Data Processing and Communication
- System Development
- Business Technology
- TI Governance
Cards
Eurico Ramos Fabri
Managing Director
- Banco Bradescard
- Bradesco Cartões
- Cielo, Elo, CBSS and Elopar
Customer Service Network and Consortia
Octavio de Lazari Junior
Managing Director
- Bradesco Varejo
- Bradesco Prime
- Regional Offices
- Expresso, Service Branches – PAs and ATMs in
Companies – PAES
- Bradesco Consórcios
Insurance, Pension Plan, Capitalization Bond
Randal Luiz Zanetti
- Bradesco Seguros, Auto/RE and Health
- Bradesco Vida e Previdência
- Bradesco Holdings, BSP-Affinity and BSP Emp. Imob.
- Capitalization Bond and Mediservice
- Fleury, Europ Assistance, Odontoprev and Orizon
- OV – Sales Organization
Main Ratings
Fitch Ratings
Global Scale
Feasibility
Support
bbb-
3
*
Domestic Currency
Long Term
Short Term
BBBF3
Long Term
BBBMoody´s Investors Service
Short Term
F3
(1)
Global Scale
Domestic Scale
Domestic Currency Deposit
Long Term
Ba2
Domestic Scale
Domestic Currency
Long Term
Short Term
AAA(bra)
F1+(bra)
Foreign Currency
Foreign Currency Deposit
Short Term
NP
Long Term
Ba3
Standard & Poor's
Global Scale - Issuer's Credit Rating
Foreign Currency
Domestic Currency
Long Term
Short Term
Long Term
Short Term
BB
B
BB
B
Short Term
NP
Domestic Currency
Long Term
Aa2.br
Short Term
BR-1
Austin Rating
Domestic Scale
Issuer's Credit Rating
Long Term
Short Term
brAAbrA-1
Corporate Governance
AA+
Insurance
Fitch Ratings
Domestic Scale
Long Term
Short Term
brAAA
brA-1
Standard & Poor's
Domestic Scale
Long Term
Capitalization Bonds
Standard & Poor's
Domestic Scale
Long Term
Domestic Scale
Global Scale
Domestic Rating of Financial Strength of the
Insurance Company
International Rating of Financial Strength of the
Insurance Company
Financial Capacity Rating
Issuer's Credit Rating
AAA(bra)
BBB-
brAA-
brAA-
(1) In view of the sovereign rating’s downgrading, Standard & Poor's, Moody's Investors Service and Fitch Ratings downgraded the ratings of Bradesco
and other Brazilian financial institutions.
Main Rankings
Criterion
Ranking
Forbes' The World’s Leading Companies Survey
Source
Regional Banks/Forbes 2000*
2 (Brazil)
May/2015
Regional Banks/Forbes 2000
7th (World)
May/2015
Overall/Forbes 2000*
2nd (Brazil)
May/2015
Overall/Forbes 2000*
61st (World)
May/2015
nd
Disclosure Date
Segmentation Strategy
Bradesco’s segmentation strategy focuses on
relationships, dividing customer groups into
segments in accordance with market tendencies,
thereby enabling personalized customer service,
increased productivity and agility. This process
provides the Bank with a more flexible and
competitive business, while also increasing the
depth of its operations; increasing quality and the
Bank’s ability to specialize, while simultaneously
meeting the demands of several customer
profiles, including individual and corporate clients.
Bradesco’s segmentation strategy focuses on
relationships, dividing customer groups into
segments in accordance with market tendencies,
thereby enabling personalized customer service,
increased productivity and agility. This process
provides the Bank with a more flexible and
competitive business, while also increasing the
depth of its operations; increasing quality and the
Bank’s ability to specialize, while simultaneously
meeting the demands of several customer
profiles, including individual and corporate clients.
Bradesco Corporate
The Corporate Banking segment serves
companies within its target market with an
individual approach based on long-term relations,
centralized management and structured (tailor-
made) and Investment Banking solutions, in
addition to traditional products, through managers
who have a clear vision of risk, market and
economic industries.
Mission and Values
Bradesco Corporate’s mission is to seek
excellence in customer management, foresee
solutions and establish lasting relationships,
thereby ensuring wealth generation for its
shareholders, employees and the community.
The values that guide Bradesco Corporate’s daily
activities are:
•
qualified team;z
•
long-term relation;
•
customer satisfaction;
•
all-inclusive and specialized bank;
•
excellence in Investment Banking services;
•
tailor-made solutions;
•
quick operationalization/quality of delivery.
Assets under Management
Managed funds include assets (loans, bonds and guarantees) and liabilities (deposits, funds and portfolios)
which totaled R$420.364 billion.
Target Market
Bradesco Corporate’s target market is made up of
1,569 economic groups—mainly comprising large
corporations that post sales of over R$250 million
per year—located in the states of São Paulo, both
in the capital city and inland towns, Rio de
Janeiro, Minas Gerais, Paraná, Rio Grande do
Sul, Santa Catarina, Goiás, Pernambuco, Ceará
and Bahia.
Bradesco
8
Bradesco Empresas
The Bradesco Empresas (Middle Market)
segment offers services to companies with sales
between R$30 million and R$250 million per year,
in 70 business units strategically distributed
throughout Brazil in several capital cities, in the
Southeast (41), South (17), Midwest (4),
Northeast (6) and North (2).
The segment offers the best in business
management through several products, such as
loans, financing, investments, foreign trade
activities, hedge operations, cash management
and structured operations in the capital markets,
seeking customer satisfaction and results for the
Organization.
Bradesco Empresas manages funds amounting to
approximately R$89.268 billion, including loans,
deposits and funds.
Expansion
The strategy to expand services in several localities in the country involves the implementation of Espaços
Empresas (Empresas Rooms), specially structured places to serve economic groups that fit the segment’s
profile.
In addition to the 70 business units, we have more than 91 Empresas rooms.
Bradesco Private
Bradesco Private Bank began its activities in
2000, with the exclusive aim of advising highincome individuals, family holdings and holding
companies with high net availability for
investments.
The segment seeks the most
appropriate financial solutions using the tailormade concept and the open architecture format,
providing advisory services regarding financial
assets allocation, as well as tax, succession and
property planning, corporate governance, and
advisory services regarding structured operations
and non-financial assets, while valuing privacy in
all business transactions.
Currently, Bradesco Private Bank has 15 offices
located in the cities of São Paulo, Rio de Janeiro,
Belo Horizonte, Blumenau, Brasília, Campinas,
Cuiabá, Curitiba, Fortaleza, Goiânia, Manaus,
Porto Alegre, Recife, Riberão Preto and Salvador.
In addition to the support provided by foreign units
in Cayman Islands, New York and Luxembourg.
Bradesco Prime
Created in May 2003, Bradesco Prime operates in
the Individuals segment targeting high-income
customers. Its mission is to be the first option as
bank of their customers, focusing on the quality of
customer relations and the offering of solutions
that meet the customers’ needs, through
specialized teams, in order to add value to
shareholders and employees, according to the
Organization’s professional and ethical standards.
The value proposal for Bradesco Prime is based
on the following:
 Personalized assistance provided by
relationship managers: Skilled and experienced
professionals provides a complete range of
financial consulting services.
Certified by
ANBIMA (Brazilian Association of Financial and
Capital Markets), each Relationship Manager is
responsible for a small customer portfolio.;
 Unique ambience: Bradesco Prime offers an
exclusive branch network that provides comfort
and privacy to its customers carry out their
businesses. It also provides the “Bradesco Prime
Room”, private and unique places inside Retail
Branches, which maintain the Segment’s value
proposal. In addition, customers have the
extensive Bradesco branch network throughout
Brazil, including ATMs – Bradesco Dia & Noite
and Banco24Horas;
 Exclusive products and services: Bradesco
Prime has the most complete range of exclusive
and special financial products: internet banking
(prime.bradesco), call center (Fone Fácil
Bradesco Prime), on-line consultants, investment
funds and special credit lines at competitive rates,
wide portfolio of insurance products, pension
plans and credit cards among other advantages.
Present in all Brazilian capital cities, Bradesco
Prime has invested throughout its history in
technology, improvement of relationships with its
customers and constant qualification of its
professionals. This has led it to achieve an
outstanding position in the Brazilian high-income
market and consolidate its position as the largest
player in terms of customer service network, with
service points strategically located.
Bradesco Varejo (Retail)
Present in all Brazilian cities, Bradesco Varejo
network consists of 4,111 Branches, 3,473
Service Branches (PA), 739 Electronic Service
Branches (PAE) and 41,953 Bradesco Expresso
Correspondent Banking Units, in addition to
thousands of ATMs, ensuring comfort and
convenience for customers.
Bradesco Varejo targets individual customers with
income of up to R$9,999.99 and corporate
customers with revenues up to R$30 million per
year, comprising more than 24.5 million checking
account holders.
To Exclusive segment individual customers with
income between R$4,000.00 and R$9,999.99,
Bradesco Varejo offers tailor-made services,
provided by professionals who present financial
solutions according to the needs and expectations
identified in each customer profile.
Through this wide service network, which provides
products and services in distant and far-flung
locations, we are able to carry out an important
work towards financial inclusion. The services
also reach to low income communities, such as
Rocinha, Cidade de Deus, Rio das Pedras,
Complexo do Alemão, Gardênia Azul, Cantagalo,
Turano, Santa Marta, Mangueira, Chapéu
Mangueira and Vila Kennedy in Rio de Janeiro,
and Heliópolis and Paraisópolis in São Paulo.
To surpass customers' expectations, the Bank
significantly invests in the training of its
employees. Besides offering several different onsite courses, the Bank also provided 461
distance-learning
courses
(TreiNet,
Video
Training, Leaflets, Examination, Study Group,
Quick Guide and Mock Test), which registered
97,530 participations of this segment in the first
quarter of 2016. Bradesco Varejo also invests in
the creation and improvement of several financial
products and services aimed at creating a close
and lasting relationship with its customers, valuing
service excellence.
Bradesco Expresso Correspondent Bank
Bradesco is continuously increasing its presence
in the life of Brazilian citizens, wherever they are,
whether in large city centers or distant cities
previously excluded from the financial system.
Through Bradesco Expresso, the Bank has
contributed to the social and economic
development of all municipalities in a unified
manner.
Bradesco Expresso has enabled the Bank to
expand its share in the correspondent banking
segment through partnerships with supermarkets,
drugstores, department stores and other retail
chains, making sure the Bank is present in all
Brazilian cities.
For its customers and the
community in general, Bradesco Expresso
provides the convenience of banking services
closer to their homes or workplaces, in
establishments that customers identify themselves
with and where they already have a relationship.
Moreover, customer service hours are greater
than those of traditional bank branches.
Bradesco
10
In addition to direct gains from the remuneration
received, there are also indirect gains for
storeowners, including increased sales as a result
of a greater flow of potential consumers of
products sold at the establishment and the
promotion of customer loyalty.
For the Bank, this is the best way to reach lowincome customers, especially the population
deprived of banking services, once several units
are being established in areas without traditional
bank branches.
In addition to providing benefits to storeowners
and the local population, Bradesco Expresso also
offers support to Bank’s customers, enabling them
to perform any bank transaction in any Brazilian
city.
Available services:





Checking and savings account deposits;

Checking accounts, savings accounts and
INSS balance statements;
Receipt and submission of loans,
financing and credit card applications;

Receipt of consumption
charges and taxes;
Withdrawals from checking accounts and
savings accounts;

Prepaid mobile top-up.
Receipt and
applications;
submission
of
account
Social Security National Service (INSS)
benefit payments;
On March 31, 2016, the Bradesco Expresso network totaled 41,953 units.
bills,
bank
Number of Units of Bradesco Expresso
2008
2009
2010
2011
2012
2013
2014
2015
2016
March
12,381
June
13,413
September
14,562
December
16,061
March
16,710
June
17,699
September
18,722
December
20,200
March
21,501
June
23,190
September
24,887
December
26,104
March
27,649
June
29,263
September
31,372
December
34,839
March
38,065
June
40,476
September
41,713
December
43,053
March
43,598
June
44,819
September
45,614
December
March
46,851
47,430
June
48,186
September
49,020
December
50,006
March
50,043
June
50,042
September
December
March
48,175
43,560
41,953
Bradesco
12
Customer Service Network
2015
Bradesco Service Points - Own
March
2016
December
March
Branches
4,661
- Bradesco
4,653
4,507
4,501
4,509
4,503
- Banco BBI
1
1
1
- Banco Bradesco Financiamentos
2
2
2
- Banco Bankpar
2
0
0
- Banco Alvorada
1
1
1
- Bradesco Cartões
1
1
1
- Bradesco BERJ
1
1
1
PAs (1)
3,502
3,511
3,535
PAEs(1)
1,135
736
739
External Bradesco ATMs(2)
1,243
435
Total Service Points – Own
10,541
627
9,381
9,218
Service Points – Third Parties
Banco24Horas ATMs(2)
12,268
11,721
11,298
Bradesco Promotora (Correspondent Banks)
2,051
1,175
1,069
Bradesco Expresso (Correspondent Banks)
50,043
64,362
43,560
56,456
41,953
Total Service Points – Third Parties
Total Service Points in Brazil (Own + Third Parties)
74,903
65,837
63,538
Branches abroad
3
3
3
Subsidiaries abroad
6
6
6
74,912
65,846
63,547
Own
31,091
31,527
31,668
Banco24Horas
17,850
48,941
18,940
50,467
18,767
Total ATMs
Overall Total of Service Points (Brazil + Abroad)
54,320
ATMs
50,435
1 - PA – Fixed or mobile service branch subordinated to the branch or institution’s headquarters which provides customers with one or more of its activities;
PAE - in-company ATMs;
2 – Including common points between Bradesco Network and Banco24Horas ATM Network
Customer Service Network – Number of Branches
2005
2,921
2006
3,008
2007
3,160
2008
3,359
2009
3,454
Dezembro
2010
3,628
2011
4,634
2012
4,686
2013
4,674
2014
4.659
2015
4,507
Março
2016
4,509
Bradesco Branches – Market Share
March 2015
Region/State
Total
Branches
Bradesco
March 2016
Market Share
(%)
Total
Branches
Bradesco
Market Share
(%)
North
Acre
10
63
15.9%
10
62
16.1%
Amazonas
72
215
33.5%
72
213
33.8%
9
48
18.8%
9
48
18.8%
115
492
23.4%
114
512
22.3%
38
154
24.7%
36
147
24.5%
Amapá
Pará
Rondônia
Roraima
7
38
18.4%
7
36
19.4%
Tocantins
25
127
19.7%
25
125
20.0%
276
1,137
24.3%
273
1,143
23.9%
Total
Northeast
Alagoas
45
204
22.1%
45
200
22.5%
Bahia
297
1,104
26.9%
297
1,083
27.4%
Ceará
137
506
27.1%
137
500
27.4%
Maranhão
117
357
32.8%
117
355
33.0%
Paraíba
43
249
17.3%
43
242
17.8%
117
610
19.2%
117
604
19.4%
Piauí
31
174
17.8%
31
178
17.4%
Rio Grande do Norte
33
214
15.4%
32
208
15.4%
Pernambuco
Sergipe
Total
25
212
11.8%
27
214
12.6%
845
3,630
23.3%
846
3,584
23.6%
45
443
10.2%
44
446
9.9%
Midwest
Distrito Federal
Goiás
153
738
20.7%
152
738
20.6%
Mato Grosso
73
336
21.7%
72
328
22.0%
Mato Grosso do Sul
74
304
24.3%
69
289
23.9%
345
1,821
18.9%
337
1,801
18.7%
Espírito Santo
60
455
13.2%
60
458
13.1%
Minas Gerais
456
2,244
20.3%
449
2,198
20.4%
Rio de Janeiro
428
2,085
20.5%
420
2,057
20.4%
Total
Sudeste
São Paulo
1,470
7,123
20.6%
1,386
6,966
19.9%
Total
2,414
11,907
20.3%
2,315
11,679
19.8%
Paraná
333
1,568
21.2%
316
1,537
20.6%
Rio Grande do Sul
239
1,770
13.5%
235
1,746
13.5%
Santa Catarina
201
984
20.4%
181
952
19.0%
Total
773
4,322
17.9%
732
4,235
17.3%
4,653
22,817
20.4%
4,503
22,442
20.1%
Southeast
Overall Total
Bradesco
14
Customer Service Network – Branches – Market Share
Region
March %
2015
2015
North
23.9%
23.9%
Northeast
23.6%
23.6%
Midwest
18.7%
18.7%
Southeast
19.7%
19.8%
South
17.2%
17.3%
Total
20.0%
20.1%
Digital Channels
Digital Channels—with better and more userfriendly
interfaces—are
essential
in
the
relationship with our customers in order to fully
meet their needs and offer them mobility and
independence to expand their business with the
Bank.
In the current convergence scenario, the
challenge is to create a faster, safer and even
more convenient banking experience so that our
customers can choose how to access the Bank,
and to attract new people to our digital solutions.
The mobile devices have become part of people’s
everyday lives, strengthening the Bank’s role of
always creating new possibilities within the
channel, thus encouraging customers to conduct
easier and safer transactions through mobile
banking.
Besides the already consolidated and traditional
service channels, such as ATMs, telephone
service centers and Internet Banking, customers
and users find a wide range of products and
services in Bradesco Celular, available from the
simplest to the most sophisticated mobile phones.
Social Networks
Since 2004, the Bank has a strong presence on
social networks by monitoring its brand, products
and services, providing customer service and
customer and non-customer relationship, 24
hours/day, 7 days/week, with answers posted
within approximately five minutes and an owned
team specialized in social media.
Bradesco was the first Brazilian bank to develop a
Banking application to access Facebook –
F.Banking – which allows customers to check
account information, make money transfers,
payments and mobile credit recharge, and request
personal credit limit while connected to social
networks
It is worth noting the Bank’s interaction in the
relationship with digital influencers, such as
bloggers, vloggers and other publishers 2.0, who
get closer to the Organization, as well as its
followers,
enhancing
businesses
and
communication.
Bradesco also maintains a relevant content on the
financial universe, technology and relationship in
all main social platforms, fed by discussions on
the Bank, creating a social ecosystem, which is
the market’s benchmark, thus, delivering the best
experience to people.
Together with the Marketing department and other
departments, the area sponsors events about the
Internet and pop culture as part of its content
creation and chat engagement activities. The
2015 events included YouPIX Con, a hub that
unites and organizes the production of Brazilian
Internet content, in September, and, at the
beginning of December, the Comic Con
Experience, Latin America’s biggest pop culture
event, with panels on comics, movies, series,
books and games, in addition to exclusive
launches and the presence of renowned artists.
1Q16 Highlights

We created a Facebook album entitled #aBRAce2016, comprising photos submitted by
users, as part of the end-of-year institutional campaign “Abrace 2016”;

Bradesco sponsors the Recife, Rio de Janeiro and Salvador carnivals. This year, we sent
three photographers to accompany the festivities and posted photos of a poetic, specific
and realistic nature of each location;

We launched the bradescooficial profile in Snapchat during the judo trial event in Rio de
Janeiro. Youtuber Gusta Stockler and athlete Giovane Gávio showed the fights and the
arena, and explained the rules of the sport in a fun manner;

We attended the South by Southwest event in Austin (Texas), a two-week festival in
which avant-garde music, cinema and social media get together to learn about the latest
global news and trends related to innovation and the digital universe. We took part in the
female empowerment panel and, together with the NGO Think Olga, produced a series of
videos featuring inspiring women;

Continuing with the Torch Relay content, we published on Facebook videos of some of
the torchbearers nominated by Bradesco’s campaign and already confirmed by Rio 2016.
Bradesco Next
Within its pioneering innovation and technology
vocation, Bradesco consolidated the travelling
version of Espaço Bradesco Next. Initiated in São
Paulo at the Shopping Iguatemi São Paulo mall,
two new spaces were launched: one in the
Morumbi Shopping mall, in São Paulo, and the
other in the Park São Caetano mall, in São
Caetano do Sul. Following six months of
operations in each location, two other spaces will
be launched shortly: one in the Shopping Park
Barigui mall, in Curitiba, and the other in the
BarraShopping mall, in Rio de Janeiro.
This new mobile format incorporates suggestions
received from the more than 250,000 visitors who
had the opportunity to try the first version of the
Space in the JK Iguatemi mall, in São Paulo.
Our objective is to showcase the most up-to-date
technology and innovative practices applied to
people’s day-to-day relations with the Bank.
The space offers technological facilities, innovative
and futuristic design, with light projections onto
glass, and digital interface technologies, where
Bradesco presents new uses, formats, layouts and
design through Smartphones, iPads, iPhones,
Android, Windows Phone, Wearables, and more.
In Espaço Next, people can test Bradesco app for
Apple Watch, Free Access to the account through
the Bradesco app, Touch ID and check deposit
through mobile phones.
Espaço Bradesco Next’s innovative ATM has an
interactive, service integrated touchscreen that
allows carrying out transactions by approximating
contactless cards. The menu can be accessed in
Portuguese, in addition to instructions in Libras
(Brazilian Sign Language) for withdrawal
operations.
In addition, Bradesco’s another
relevant and astonishing innovation, cash deposits
are cleared on the same time they are made. The
ATMs also offer an option where customers can
make payments with other banks’ cards.
The Life Cycle Desk allows people to plan their
financial
lives
and
obtain
the
best
recommendations for achieving their dreams
through an interactive touchscreen process.
Bradesco
16
The space also offers the One-to-One Service
Room, a private and customized ambience where
client makes video conferences with Investments,
Brokerage and Credit specialists, who offer them
tailor-made solutions.
The solutions, which were already analyzed and
approved by clients, have been implemented in
the Bank’s Branches Network.
Bradesco Celular
Bradesco’s mobile phone presence has been
growing exponentially.
Through apps, for
individual and corporate customers, we offer
payment transactions and transfers, statements,
loans and many other convenient services.
Customers accessing their accounts through
mobile phones are not charged, thanks to an
agreement between Bradesco and Brazil’s main
mobile phone operators (for more information, go
to bradesco.com.br/acessogratis).
and point the camera at the barcode, which is
automatically filled in.
We have the largest and most complete set of
solutions of the Market with more than 180 types
of transactions and apps for iOS (iPhone),
Android, Windows Phone, Blackberry and tablets
iOS (iPad), as well as an exclusive access
environment for devices using the WAP
technology.
Bradesco Net Empresa Celular (Bradesco Net
Mobile Company): an exclusive app allowing
Corporate Clients to manage their companies
from any location.
The handy products and services available are:
Check Deposit via Mobile Phone: this cuttingedge service in Brazil allows clients to deposit
checks in a simple and innovative manner, by
capturing pictures with their smartphones through
the Bradesco apps.
Mobile-integrated Security Key (M-Token): a
security device stored in the mobile phone which
creates random combinations to validate
transactions carried out at Bradesco Digital
Channels.
Touch ID: this functionality is available in
Bradesco, Bradesco Exclusive and Bradesco
Prime apps for iPhones with digital scanners. It
allows customers to link their fingerprints to their
four-digit password, making access to their
accounts faster and more convenient through the
apps.
DDA Authorization via SMS: this service allows
paying or scheduling the bank slips registered at
the DDA by only replying a SMS.
SMS Pague Bradesco (SMS Banking): clients can
pay or schedule merchants’ invoices via SMS
replies.
InfoCelular: as established by clients, they receive
SMS alerts containing information on their
checking account and savings account.
SMS Banking: by means of text messages, clients
are able to Check Balances, Last Entries or
Recharge their Mobile Phones.
Payment with barcode reader: when paying slips,
customers access their accounts using our app
1Q16 Highlights

New Trading App – New version of the Trading app that includes options such as trading
with the options market, online graphs and configuration of assets to be traded.
Internet
Bradesco has been providing pioneering and
innovative electronic services for over 20 years
and was the first financial institution in Brazil to
have an internet address (www.) and provide
financial services to its customers through this
channel, turning its websites into important sources
of information for customers and non-customers,
underlining the Bank’s clear and transparent
presentation of its products and services.
This Bradesco communications platform can be
divided into two main access and content
dissemination axes:
1.
Bradesco
Institutional
Website
(banco.bradesco): with simplified content and
language adapted to the digital world, it offers
customers and the public in general a wide range
of information and explanations of the Bank’s
various financial products and services.
The Bank currently has 42 Institutional Websites
providing the public with easily accessible and
locatable content in a structured manner, including
how to open a checking account, descriptions of
the services available in the Branch Network and
Remote Channels, guidance on security,
disclosure of social and environmental initiatives,
specific publications for investors, financial
education content, simulators, and information on
responsible credit, among others.
The institutional environments have simplified
content and suitably adapted language, in addition
to video tutorial platforms, with direct and objective
language that facilitates understanding, as well as
financial information, in addition to an important
search tool that further facilitates customers’
access to Bank information.
2.
Bradesco Internet Banking for Financial
Services: The Bradesco Portal also has 15
Transaction Websites that allow its account
holders to carry out banking transactions. Access
is via the Institutional Website, which requires
access credentials and personal and nontransferable security devices. Customers are then
sent to a “safe access” environment that enables
them to carry out financial services and
transactions.
We offer more than 1,693 financial products and
services enabling customers to pay bills, transfer
amounts between accounts, pay taxes and take
out personal loans, among other procedures, in a
rapid, convenient and secure manner.
The Bank currently has its own domain,
“banco.bradesco”, being one of the few Brazilian
companies with a generic top-level domain (gTLD),
an initiative of the Internet Corporation for
Assigned Names and Numbers (ICANN), the body
responsible for Internet protocols and for regulating
Worldwide Web addresses. Bradesco websites’
new addresses make access to the Bank’s content
more practical and intuitive. When typing the name
of a segment, niche or product followed by
.bradesco, users are sent directly to the webpage
related to their search.
ATM Network
The ATM Network offers customer convenience,
promotes the migration of services and
transactions from the Branch environment and
enables the sale of Bank products. Its main
challenge is to become consolidated as a
business channel.
Present in the four regions of Brazil, it has
31,668 active machines in the Bank’s Own
Network and 18,767 machines in the
make withdrawals, check balances, print
statements, take out loans, pay bank slips,
transfer money between accounts, carry out
DOC/TED transactions, effect payments via the
Meu Dinheiro Claro prepaid card and conduct the
INSS Proof of Life.
We have one of the world’s most advanced
security technologies: the biometric scanning
system, which identifies and authenticates
customer transactions at ATMs through an
Banco24Horas Network, allowing customers to
Bradesco
18
invisible light sensor that captures the image of
the vascular patterns of an individual's palm.
Biometrics enables our customers to withdraw
money and check their account balances without
using a card, using only the palm of their hand
and their six-digit password, ensuring rapid,
convenient and secure service.
System (INSS), offering retirees and pensioners
to conduct their “Proof of Live” automatically by
means of Biometrics in Bradesco Network ATMs
and Banco24Horas Network ATMs, requiring
neither
bank
counter
presence
nor
documentation, for a more agile service.
Biometrics is available in all Bradesco Network
ATMs and Banco24Horas Network ATMs.
This secure and agile technology allowed a
partnership with the Brazilian Social Security
1Q16 Highlights

Bradesco Rural - restructuring of the website with the installation of an optimized
interface with the main services highlighted, and a unit converter;

Account registration and alterations to Tancode Security Device limits – customers
who own this device will no longer have to fill in a form and deliver it at their branch.
Instead, they can access the Account Registration and Limits option, available on the
Internet Banking Transfer service, and subsequently validate their option at any ATM
through biometrics;

Expansion of Digital Validation – in order to further improve security, we have made
the Digital Validation service for concluding operations such as vehicle debits and
property tax (IPTU) payments available through Internet Banking.
ATM Network Distribution
Fone Fácil
Fone Fácil Bradesco is the customer’s phone
banking that can be accessed through the
Electronic Service option or the Tailor-Made
Service.
In the Electronic Service, we offer a sophisticated
Voice-Command System where clients simply
pronounce words with no need for listening
several service options and typing in order to
access the desired service. Clients can also
request services and go directly to the selected
option.
In the Customized Service, clients can count on
our Financial Experts and Digital Convergence
Agents, specialized in Relationship and Business,
24 hours a day, 7 days a week.
This channel offers the main financial services,
such as payments, transfers between Bradesco
accounts, DOC/TED transactions, investments,
the taking out of loans, registration and support for
the Token device in mobile phones, among
others.
By calling Fone Fácil Bradesco, customers can
access other Relationship Channels, such as
Credit Card, Private Pension and Capitalization
Bonds.
Innovation and service quality make Fone Fácil
Bradesco one of the most awarded Banking
Relationship Centers in Brazil.
1Q16 Highlights

Advances of Receivables Center – Brand unification of all the customer’s cards,
simplifying the advancement process;

Fone Fácil - Electronic Service via Voice Command – Implementation of the PACL
Release Service (freeing of the main services for carrying out Internet Banking and
Bradesco Celular financial transactions).
Acessibility
Digital Channels offer several innovative solutions, which provide greater inclusion and Independence to
people with disabilities.
Bradesco is a pioneer in offering banking products for these clients:

Internet Banking for the visually impaired– Virtual Vision;

ATMs that comply with ABNT’s rules, with translation into Brazilian Sign Language and voice
software – that verbalizes the amounts and positions of the bank notes – in withdrawal operations,
tactile reading and devices with suitable height for people using wheelchairs or of short stature

Withdrawals using Libras (Brazilian signal language) available in the Bradesco ATM Network;

Visual Mouse for those with motor impairments;

Libras solutions also available on Internet Banking (Open your Account item), on the Bank’s
Facebook page and on the Bradesco Seguros and Bradesco Saúde websites;

Personalized assistance for the visually impaired in Fone Fácil;
Bradesco
20

Customer Service for people with speech or hearing disabilities;

Request for statement and template to fill in Braille or enlarged font checks through Fone Fácil
channel;

Token DV (Bradesco Electronic Security Key for visually impaired customers);

Embossed debit and credit cards;

Debit, credit or multiple card holder in Braille and enlarged font;

Credit solutions through CDC Accessibility;

Computer skills courses using Virtual Vision, offered free of charge (to account holders and nonaccount holders) by the Bradesco Foundation;

Lectures about banking autonomy solutions to the Organization’s employees and clients with
disabilities.

Most Branches are equipped with access ramps, tactile flooring, visual signs, bathrooms and
appropriate furniture, and parking spaces exclusive for people with disabilities or reduced mobility
and the elderly – some branches are under adaptation process.
Checking Accounts
At the end of the first quarter of 2016, we
recorded 25.6 million checking account holders.
The solutions offered with the opening of checking
accounts, such as credit, investment products and
service basket options suitable to the customer’s
profile, are still the focus, besides several financial
products and services offered, in accordance with
the Company’s strategies.
Number of Account Holders
Individuals (PF)
Corporations (PJ)
Total (PF + PJ)
March 2009
19,144,466
1,090,971
20,235,437
June 2009
19,304,475
1,108,178
20,412,653
September 2009
19,509,294
1,166,001
20,675,295
December 2009
19,727,897
1,182,088
20,909,985
March 2010
20,056,459
1,177,337
21,233,796
June 2010
20,670,715
1,205,311
21,876,026
September 2010
21,217,556
1,236,573
22,454,129
December 2010
21,866,977
1,261,893
23,128,870
March 2011
22,269,764
1,274,604
23,544,368
June 2011
22,673,431
1,301,912
23,975,343
September 2011
23,334,283
1,346,876
24,681,159
December 2011
23,726,570
1,383,800
25,110,370
March 2012
23,951,293
1,409,981
25,361,274
June 2012
24,118,232
1,437,652
25,555,884
September 2012
24,129,784
1,495,026
25,624,810
December 2012
24,225,713
1,467,134
25,692,847
March 2013
24,348,733
1,471,190
25,819,923
June 2013
24,760,254
1,489,563
26,249,817
September 2013
24,879,188
1,504,422
26,383,610
December 2013
24,888,828
1,511,105
26,399,933
March 2014
25,067,472
1,512,572
26,580,044
June 2014
24,985,574
1,513,775
26,499,349
September 2014
25,037,303
1,523,545
26,560,848
December 2014
24,962,278
1,519,758
26,482,036
March 2015
June 2015
September 2015
December 2015
March 2016
25,053,257
25.031.086
24,835,358
24,520,513
24,072,485
1,514,345
1.517.038
1,520,333
1,505,586
1,481,453
26,567,602
26.548.124
26,355,691
26,026,099
25,553,938
Savings Accounts
At the end of the first quarter of 2016, the balance
of Bradesco Organization’s savings accounts
amounted to R$87.9 billion, 3.83 down on 1Q15,
and 3.95%, down on the previous quarter,
representing 17.7% of the Brazilian Savings and
Loan System (SBPE).
Savings Account Deposits – R$ billion
December
March
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
32,8
38,9
45,1
54,1
59,7
69
80,7
91,9
91,5
87,9
The profitability of savings accounts in the first
quarter of 2016 was 1.96%, considering former
and new criteria. Bradesco’s portfolio decreased
by 3.95% in the same period.
It is worth
highlighting the remuneration rules of the savings
accounts, as follows.:
Bradesco
22
I - The remuneration of savings account balance
until May 3, 2012 (TR + 0.5% p.m.); and
II – For deposits made after May 4, 2012, the
rules are: a) if the Selic rate is higher than 8.5%
p.a., the remuneration of TR + 0.5% p.m. will be
maintained; and b) when the Selic rate is equal to
or lower than 8.5% p.a., the remuneration will be
70% of the Selic rate + TR.
year expenditures, such as IPVA (vehicle tax),
IPTU (property tax) and school books, among
others.
Savings Account, a product designed mainly for
Individuals, are still attractive to small investors,
who can use them as a safe haven for their
savings, with quick and easy transactions and no
minimum amount requirements for opening
accounts or making transactions.
The balance of the savings account normally falls
in the first quarter of the year, due to beginning-ofShare in SBPE – %
December
March
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
17,4
18
17,7
18
17,9
17,7
17,2
17,6
18
17,7
Number of Savings Accounts – thousands
December
March
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
34.623
35.796
37.694
41.101
43.418
48.596
50.897
59.091
60.086
55.650
Asset Under Management
Benchmark Trophy
In
February
2016,
the
Investidor
Institucionalmagazine published the Benchmark
Trophy – The Best Professionals of the
Investment Market in 2015.
Fabio Masetti, Commericial Superintendent of
BRAM – Bradesco Asset Management – received
the Benchmark Trophy for the Best Service
Provided
to
Pension
Funds.
Risk Management
The risk management is highly strategic due to its
growing complex services and products and the
globalization of the Organization’s businesses.
Dynamic markets lead us to constantly improve
such activity, seeking the best practices, which
allowed Bradesco to use, as of January 2013,
internal market risk in-house models, which were
already applied in its management to calculate the
regulatory capital.
The Organization’s business risks are controlled
on an integrated manner and independently,
preserving and valuing the Boards’ decisions,
developing and implementing methodologies,
models measurement and control tools. It also
promotes the employees’ upgrade in all
hierarchical levels, from the business areas to the
Board of Directors.
The management process allows that risks are
proactively identified, measured, mitigated,
monitored and reported, which is necessary due
to the Organization’s complex financial products
and activity profile.
Detailed information on the risk management process, regulatory capital, and the Organization’s risk
exposure can be found at the Risk Management Report available on the Investor Relations website,
www.bradescori.com.br.
Internal Controls
The efficiency of the Organization’s internal controls is based on trained staff, well implemented and defined
processes and technology compatible with the needs of our businesses.
The internal controls methodology adopted by
Bradesco is aligned with the 2013 guidelines of
the Committee of Sponsoring Organizations of the
Treadway Commission (COSO), the aim of which
is to provide an internal controls, corporate risk
and fraud management model to improve
organizational performance and control.
The existence, execution and effectiveness of the
controls that assure acceptable risk levels in the
Organization’s processes are certified by the area
in charge, and results are reported to the Audit
Committee and the Internal Control and
Compliance Committee, as well as to the Board of
Directors, to provide assurance regarding the
appropriate way of conducting businesses and to
meet the objectives established, pursuant to
external laws and regulations, policies, standards
and internal procedures, codes of conduct and
self-regulation in effect.
Prevention Of Illicit Acts
Bradesco conducts its business and relationships
based on the highest standards of ethics and
transparency, concepts that are intrinsic to its
organizational culture, the values and principles of
which are ratified by the Corporate Code of Ethics
and Code of Ethics by Sector: Accounting
Financial Management, Procurement, Capital
Financial Markets, Internal Auditors
Controllers, and Grupo Bradesco Seguros
BSP Empreendimentos Imobiliários S.A.
and
and
and
and
Prevention and Combating of Money Laundering and the Financing of Terrorism
The Program for Preventing and Combating
Money Laundering and the Financing of Terrorism
is based on specific policies, standards,
procedures and systems that establish guidelines
to prevent and detect the use of the
Organization’s infrastructure and/or products and
services for money laundering and terrorism
financing purposes.
The initiative is supported by the Executive
Committee for the Prevention of Money
Laundering and the Financing of Terrorism, which
is responsible for evaluating the work and its
effectiveness and the need to align the
procedures with established regulations and best
domestic and international practices.
If atypical or suspicious cases are identified, they
are forwarded to the Suspicious Transaction
Analysis Commission, comprising representatives
from several areas, which decides whether the
information is important enough to be reported to
the proper Regulatory Agencies.
Preventing and Combating Corruption
The prevention and combating of bribery and
corruption are continuous and permanent
processes, underlining our commitment to
conducting our business and relations in an
ethical manner.
Bradesco
24
The Program for Preventing and Combating
Money Laundering is supported by the Code of
Ethics, the Corporate Anti-Corruption Policy and
the Ethics Committee, and approved by the Board
of Directors.
There is
Standard,
also a Corporate Anti-Corruption
which sets out the rules and
procedures related to gifts, sponsorships,
donations,
hiring
procedures
and
the
management of business partners. The Standard
aims to prevent and combat bribery and
corruption, in line with the laws and regulations in
force in Brazil and other countries where
Bradesco maintains business units.
Foreign Account Tax Compliance Act (FATCA)
Bradesco has adopted the necessary initiatives to comply with FATCA and has been registered as an
adherent together with its subsidiaries in Brazil and abroad on the website of the IRS since May 2014.
Processes involving clients (onboarding, diligence and reporting) have been implemented and are being
revised in accordance with the standards of the regulatory agencies of the countries where the business units
are located.
Training
The training program, covering all employees and
managers, consists of educational leaflets, videos,
distance-learning and on-site courses, as well as
on-site lectures specially prepared for specific
areas.
In the first quarter of 2016, we provided seven
ethics-related training videos making up the set
“Choices”. We have also reinforced, via internal
communications, the need for employees to
access the available training courses, an initiative
which
will
continue
throughout
2016.
Reporting Channel
Corporate reporting channels, available in the Corporate Governance section of Bradesco’s IR website
(www.bradescori.com.br) can also be used to receive reports regarding illicit acts by the various stakeholders.
Independent Validation of Management and Risk and Capital Measurement Models
Bradesco uses internal models to manage risks
and capital, based on statistical, economic,
financial and mathematical theories or specialist
knowledge, which support and facilitate the
structuring of critical issues and promote the
standardization and agility of decision-making.
In order to identify, mitigate and control the risks of
the models, represented by potential adverse
consequences arising from decisions based on
incorrect or obsolete models, the Bank adopts an
independent validation process, whose main aim
is to verify whether the models are working as
expected and if their results are appropriate for the
uses for which they were designed. This validation
occurs through the application of a rigorous test
program related to the effectiveness of processes,
governance and the construction of models and
their assumptions, the results of which are
reported to the managers, the Internal Audit
department, the Compliance and Internal Controls
Committee and the Integrated Risk Management
and Capital Allocation Committee.
Cards
2015
1Q
2016
4Q
1Q
Credit Transaction Volume - R$ million
33.291
37.310
35.967
Number of Transactions – in thousands
360.356
419.182
411.035
Credit Cards
By providing its customers with the most complete
line of credit cards in Brazil, Bradesco also
consolidates its position as a universal bank in
this business line. The product and service mix
includes
Elo,
American
Express,
Visa,
MasterCard and Private Label credit cards that
stand out for the range of benefits and
convenience for associates.
Bradesco also owns a credit card unit abroad,
Bradescard México, which has an important
partnership with the chain store C&A, with the
stores Suburbia, of the Walmex Group, and with
the chain store LOB, also in Mexico.
Bradesco holds 50.01% of Elopar’s shares, an
investment holding company that comprises Alelo,
Livelo, Stelo and an interest in Elo Serviços and
ibi Promotora.
Credit Card Transaction Volume – R$ million
37,310
35,991
35,967
33,291
4Q14
1Q15
4Q15
1Q16
Card Revenue
In the first quarter of 2016, card service revenues reached R$2,421 million.
Social and Environmental Responsibility
Since 1993, Bradesco Cartões has promoted
social, environmental and humanitarian actions,
transferring a portion of annual card fees income
to philanthropic entities. We highlight the issuance
of SOS Mata Atlântica, AACD, APAE, Casas
André Luiz and Amazonas Sustentável cards.
Bradesco
26
International Area
In the first quarter of 2016, the International and Exchange Area was structured to the following framework:
9 Units abroad (Branches and Subsidiaries):
Branches
New York
Grand Cayman
London
- Bradesco
- Bradesco
- Banco Bradesco Europa S.A.
Subsidiaries
Buenos Aires
United States
Luxembourg
Tokyo
Grand Cayman
Hong Kong
- Banco Bradesco Argentina S.A.
- Bradesco North America LLC
- Banco Bradesco Europa S.A
- Bradesco Services Co. Ltd.
- Cidade Capital Markets Ltd.
- Bradesco Trade Service Ltd.
30 Business Units in Brazil
The International and Exchange Area’s Business
Units are present in the ABC Region (Greater São
Paulo), Belém, Belo Horizonte, Blumenau,
Campinas, Cascavel, Caxias do Sul, Chapecó,
Cuiabá,
Curitiba,
Florianópolis,
Fortaleza,
Goiânia, Guarulhos, Joinville, Juiz de Fora,
Londrina, Manuas, Marília, Novo Hamburgo,
Piracicaba, Porto Alegre, Recife, Ribeirão Preto,
Rio de Janeiro, Salvador, São José do Rio Preto,
São Paulo, Sorocaba and Vitória.
In other locations of Brazil, the prospecting of new
businesses demanded by local clients is carried
out by the Business Platforms of the Corporate,
Middle Market, Retail, Private and Prime
segments, as the case may be, always in
partnership with the business team of the
International and Exchange Area.
At the end of the first quarter of 2016, the
business performance remained in line with the
evolution seen in the market, even considering the
diversities of the world and local economies. In
this context, it is worth noting the gradual recovery
of the Euro-Zone economy, as well as the lower
estimation of growth to the other regions of the
world, especially Asia, highlighting China, and
South America, especially Brazil and Argentina
Despite these difficulties, the Area continues to
provide the funds with attractive terms and
conditions to borrowers, allowing the maintenance
of its participation in trade finance, borrowings in
foreign currency and exchange operations in
general
The following figures reinforce the importance
given by the Bradesco Organization, by means of
its International Area, to supporting the growth,
strengthening and expansion of the Brazilian
foreign trade and exchange transactions.
Export Market
The Area recorded a total of US$6.1 billion in
export exchange contracts in the first quarter of
2016, in line with the volume of US$6.5 billion
reported in the same period in 2015. The market
share was 16.0% in the first three months of 2016,
7.3% up on the 15.0% recorded in the first quarter
of 2015.
It is worth highlighting the month of March, with
market share of 18.4%.
Financing for Brazilian Exports
In regard to the item granting of financing for
Brazilian exports, even though the decline in
market demand observed in recent years
remained, the volume financed by the
International Area in the first quarter of 2016 came
to US$1.8 billion, 12.5% up on the US$1.6 billion
recorded in the same period in 2015.
Operations with Export Credit Notes stood out in
the first months of 2016, amounting to
approximately US$309 million, nearly 250.4% up
on the US$88 million reported in the same period
in 2015.
Import Market
Bradesco’s market share was 11.5% in the first
quarter, 12.9% up on the 10.1% recorded in the
first three months of 2015.
Import exchange contracts totaled US$3.5 billion
in the first quarter of 2016.
Financing for Brazilian Imports
Despite the scenario of low demand, the Area
tried to optimize opportunities presented by the
market and financed a total of US$462 million in
1Q16.
Unlike financing for Brazilian exports, the amounts
disbursed for Brazilian imports fell sharply in line
with reduced demand for new disbursements.
Volume of Exchange Closing – US$ billion
53.1
45.2
45.6
44.2
39.0
28.2
6.1
2010
2011
2012
2013
2014
2015
March
Export
Bradesco
28
34.7
36.2
35.2
34.6
28.4
19.0
3,5
2010
2011
2012
2013
2014
2015
March
Import
Export Market
24.80%
20.40%
19.20%
18.10%
17.30%
15.30%
16.00%
75.20%
79.60%
80.80%
81.90%
82.70%
84.70%
84.00%
2010
2011
2012
2013
2014
2015
March
Export Market
Bradesco
Import Market
At the end of March 2016, the balance presented
by the International and Exchange Area in its
Assets Portfolio recorded a total of US$21.9
billion, which comprises outstanding amounts of
financing to exports and imports operations,
financial operations and international sureties and
guarantees granted and financing to Brazilian
companies abroad.
The funds needed to support the demand from the
International and Exchange Area customers are
obtained from
the international financial
community through credit lines granted by
correspondent banks abroad. At the end of the
first quarter of 2016, a total of 63 foreign banks
granted commercial credit lines to Bradesco,
especially North American, Asian and European
banks.
It is important to point out that, in addition to this
traditional source of funds from correspondent
banks, completely allocated to the financing of
Brazilian foreign trade, Bradesco raised a total of
US$1.1 billion through the issue of securities on
international capital markets in 2016.
It is worh noting the Securization of Payment
Order Flow in Foreign Currency transactions in
February and March, respectively, of US$250.0
million and US$150.0 million, both of them with a
five-year term.
On March 31, 2016, the outstanding balance of
funding on international capital markets totaled
US$6.9 billion.
The following table shows the main funding on Wednesday, March 31, 2016:
19.50%
17.60%
16.40%
15.60%
13.00%
12.20%
11.50%
80.50%
82.40%
83.60%
84.40%
87.00%
87.80%
88.50%
2010
2011
2012
2013
2014
2015
March
Import Market
Bradesco
Foreign Issues – Highlights – Reference Date: March 2016
Outstanding Issues
Currency
Balance
(million)
Issue
Maturity
Fixed Rate Notes
US$
800,0
12/01/2012
12/01/2017
Securitization Series MT100 – 2008 – 1 – Floating Rate (*)
US$
125,0
06/03/2008
20/05/2017
US$
52,5
20/08/2010
21/08/2017
US$
300,0
19/12/2008
20/02/2019
Subordinated Debt
US$
750,0
29/09/2009
29/09/2019
Securitization Series MT 100 - 2015 - 2 - Floating
US$
100,0
23/12/2015
20/11/2020
Subordinated Debt
US$
1.600,0
16/08/2010
16/01/2021
Securitization Series MT100 - Series 2016 -1 (+) - Floating
US$
250,0
02/02/2016
22/02/2021
Securitization Series MT100 - Series 2016 -2 (+) - Floating
US$
150,0
30/03/2016
22/02/2021
Securitization Series MT100 – 2011 – 1 – Fixed (*)
US$
61,6
16/11/2011
22/11/2021
Subordinated Debt
US$
1.100,0
01/03/2012
01/03/2022
Securitization Series MT 100 - 2015 - 1 - Fixed
US$
100,0
23/12/2015
21/11/2022
Floating Rate Notes
US$
125,0
11/12/2014
12/12/2024
Floating Rate Notes
US$
100,0
04/08/2015
04/09/2025
(*) International Diversified Payment Rights Company.
The main purpose of branches and subsidiaries
abroad is to support Brazilian customers,
individuals and corporations, and meet their
demands on the foreign market, in addition to
carrying out funding in the foreign financial
community for onlending to customers, mainly
aimed to meet foreign trade financing and
borrowings in foreig currency operations. The
following chart shows the book balances of assets
and shareholders’ equity of the units abroad at the
close of March 2015 and 2016:
Bradesco
30
US$ million
March 2015
Branches and Subsidiaries Abroad
Total Assets
March 2016
Shareholders
Shareholders
Total Assets
' Equity
' Equity
Bradesco New York
18,088
438
17,932
475
Bradesco Grand Cayman
37,009
12,393
35,993
12,455
41
41
41
41
1
1
1
1
64
56
40
39
3,901
427
5,020
424
2
2
1
1
59,106
13,358
59,028
13,436
Cidade Capital Markets Ltd. – Grand Cayman
Bradesco Services Co., Ltd. – Tokyo
Banco Bradesco Argentina S.A.
Banco Bradesco Europa S.A. - Luxembourg
Bradesco North America LLC
Total
Result of Overseas Operations
On March 31, 2016, the Bradesco Organization was present in several locations abroad through 14 branches and subsidiaries:


3 Branches: 1 Bradesco branch in New York and 1 in Grand Cayman; and one branch of the subsidiary Banco Bradesco Europa in London; and
11 Subsidiaries: Banco Bradesco Argentina S.A., in Buenos Aires; Banco Bradesco Europa S.A., in Luxembourg; Bradesco North America LLC, Bradesco
Securities, Inc. and BRAM US LLC, in New York; Bradesco Securities UK Limited, in London; Bradesco Securities Hong Kong Limited and Bradesco Trade
Services Limited, in Hong Kong; Bradesco Services Co., Ltd., in Tokyo; Cidade Capital Markets Ltd., in Grand Cayman; and Bradescard México, Sociedad de
Responsabilidad Limitada, in Mexico.
The table below gives a summary of the results of the main overseas locations (*):
R$ tho usand
United States (1)
1Q 16
Revenue fro m financial intermediatio n
Financial intermediatio n expenses
A rgentina (2)
1Q 15
278,475
213,564
(230,900)
(179,423)
Gro ss inco me fro m financial intermediatio n
47,575
34,141
Other o perating inco me/expenses
(9,929)
(7,899)
Operating inco me
37,646
26,242
No n-o perating inco me
1Q 16
M exico
1Q 15
8,390
(144)
8,246
(339)
7,907
1Q 16
10,649
(137)
54,870
(1,101)
(3)
Cayman (4)
1Q 15
1Q 16
53,527
(2,694)
1Q 15
823,817
1Q 16
(1,284,896)
(638,255)
(57,526)
(26,598)
-
-
-
(461,079)
(400,743)
(41,659)
(7,750)
9,048
9,862
7,959
(502,738)
(408,493)
-
9,048
9,785
(77)
8,008
49
Inco me tax and so cial co ntributio n
(3,736)
(3,368)
(2,670)
(3,244)
(4,635)
(1,657)
Net inco me/(lo ss)
35,061
23,807
5,237
5,804
5,150
6,351
(502,738)
(502,738)
(408,493)
(408,493)
Overseas co nso lidated (8)
1Q 15
1,548
50,833
7,907
1Q 16
5,472
(42,874)
933
1Q 15
-
53,769
27,175
1Q 16
50,522
(43,907)
1,151
1Q 15
Other co untries (7)
82,193
(1,464)
38,797
P o rtugual (6)
237,512
10,512
Inco me befo re tax and so cial co ntributio n
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
Luxembo urg (5)
1Q 16
2,146
(2)
1Q 15
976,069
375,797
(1,301,343)
(649,514)
(273,717)
24,667
23,924
-
5,472
1,548
2,144
(325,274)
(10,005)
(6,749)
192
169
(966)
(8,983)
(106,613)
(75,550)
14,662
17,175
192
5,641
582
(6,839)
(431,887)
(349,267)
2,136
1,716
27
-
140
16,798
18,891
219
5,641
722
-
-
16,798
18,891
(191)
28
(112)
5,529
722
(6,839)
(6,839)
3,377
(428,510)
2,698
(346,569)
(11,232)
(8,381)
(439,742)
(354,950)
New York Branch; Bradesco North America LLC; BRAM US LLC; and Bradesco Securities, Inc.;
Banco Bradesco Argentina S.A. and Bradesco Argentina de Seguros S.A.;
Bradescard México, Sociedad de Responsabilidad Limitada and RFS Human Management, Sociedad de Responsabilidad Limitada;
Grand Cayman Branch; Cidade Capital Markets Ltd.; and Brasília Cayman Investments II Limited;
Banco Bradesco Europa S.A.;
Bradesco Overseas Funchal - Consulting Services, Sociedade Unipessoal LDA and Bradport - SGPS Sociedade Unipessoal LDA;
China: Bradesco Securities Hong Kong Limited, Japan: Bradesco Services Co. Ltd.; Austria: Bradesco Overseas Salzburg Service GMBH and the United Kingdom: Bradesco Securities UK Limited; and
Balances net of consolidation eliminations.
(*) includes the result of other overseas investments.
Bradesco
32
Among the key product and service solutions provided by Bradesco, we point out the following:
Receivables Solutions
Bradesco Collection
Bradesco Registered Collection is a leader,
standing out for the comprehensiveness of its
customer service network and services offered,
meeting companies’ needs, regardless of their
size. Solutions provide convenience, practicality
and safety, in addition to reducing costs and
maximizing customer returns. Collection offers
revenue from fees and floating, as well as creating
other business opportunities for the Bank.
With DDA – Authorized Direct Debit, Bradesco
Registered Collection has become even more
attractive since the beneficiary is enabled to skip
the processes of printing and sending bank
payment slips for customers registered within the
system, who will receive slips from Bradesco, and
other banks, electronically. In addition to receiving
and sending slips, Bradesco customers may
consult, schedule and make payments through a
number of service channels, including any Bank’s
overdue payment slips.
Another important point is the scheduling or
payment of banking slips via text messages.
Registered customers receive text messages
about slips included in DDA on their mobile phone
and may authorize the scheduling or payment by
merely answering the text message with the
corresponding authorization code.
Tax Collection
Developed based on high standards of efficiency
and quality, tax collection serves a dual purpose:
on one hand, it seeks to ensure customer
satisfaction through innovative solutions for the
payment of utility bills (water, electricity, telephone
and gas), fees and taxes, while effectively
interacting with governmental departments on
federal, state and local levels and working with
utility concessionaires.
Tax collection services stand out on the market for
their speed and security in processing information
and amounts collected, as well as for the reach of
service points and electronic payment means
available to account holders.
Check Custody
This is a solution that manages post-dated checks
received, facilitating companies’ daily activities.
Check inclusion and receipt may be made via
electronic systems. It is also possible to deliver
physical checks at any branch and ATM
machines, as well as anticipate funds through
discount operations.
Mobile Check Deposit - Individuals
An innovative service, which allows making
deposits by capturing the check’s image through
Bradesco App installed in mobile phone (iPhone
and Android), in a simple and safe manner, you
do not have to seek a branch or ATM Machine.
Payment Solutions
Pag-For Bradesco (Payment to Suppliers),
Bradesco Net Empresa, Automatic Debt and
Electronic Payment of Taxes
In accordance with our commitment to efficiency,
Bradesco’s payment solutions, offered by Pag-For
Bradesco, Bradesco Net Empresa, Automatic
Debit and Electronic Payment of Taxes products,
enable payment to suppliers, payment of salaries
to employees, utility bills (water, electricity,
telephone and gas), tax settlements and etransfers via the Internet or the transmission of
files with agility and security, thereby meeting all
our customers’ needs.
Efficient cash management is essential to the
daily activities of companies. Therefore, Bradesco
provides solutions that meet the different needs of
its customers, giving them total control over
accounts receivable, accounts payable and other
services that impact cash.
Among these solutions, two of the most important
are Bradesco Net Empresa and Office Banking
Bradesco Plus, through which companies may
control their checking accounts, conduct banking
reconciliation
and
produce
graphs
and
management reports, among other activities. It is
possible to manage receivables and payments to
suppliers, taxes and salaries.
For Condominium, Real Estate, Construction and
Individual Condominium Managers, the finances
to manage the condominium can be controlled
through Net Finanças Condomínio, a tool that
enables payment to suppliers and employees and
payment of taxes via web, registration of payment
slips, banking reconciliation and consultations in
one sole access. It also provides building
managers, residents and other users with
information through the internet.
Global Cash Management
Global Cash Management aims at structuring
solutions for foreign companies that operate on
the Brazilian market and domestic companies with
businesses in overseas markets. Through tailormade solutions, partnerships with foreign banks
and access to the SWIFT network, Bradesco
offers products and services for the cash
management. The following products and services
stand out:

Partnerships: bilateral agreements with 43
foreign banks;

Customer Reference: suggestions on
which customers should open accounts
and cash management services;

Payments and Transfers: payment and
transfer instructions through MT101
messages;

Treasury Management: remittance and
receipt of MT940 statements for banking
reconciliation; and

Request for Proposal (RFP): structuring
RFPs to centralize cash of companies
through services structured according to
each company’s characteristics.
Product Chain Solutions
Bradesco’s performance in the Product Chain
Area aims at providing customized solutions,
according to the characteristics of each sector and
economic activity in order to facilitate the
Bradesco
34
relationship and connection between all
participants of Product Chains – key companies,
its customers, suppliers, vendors, service
providers, employees, among other - thereby
expanding the customer base and increasing
business volume and improve the loyalty to the
Bank through structured and tailor-made actions.
Operating with strategic customers (known as
“key sector customers”) enables the Bank to
identify opportunities for financing and service
provision to all participants in the productive flow.
The identification process consists of structured
commercial actions in synergy with managing
departments, commercial segments and affiliated
companies. Its focus on meeting the specific
needs of each sector creates a competitive and
sustainable
position
resulting
from
the
differentiated structure of customized solutions.
Another important feature of this area is fomenting
the Anticipation to Suppliers, a credit solution
which offers suppliers appointed by the Anchor
Company the option to anticipate their receivables
electronically
and
quickly
under
special
conditions, matching the Company’s needs to
expand its payment deadline.
Bradesco Market niches
Customers from specific market niches, such as
Education, Condominiums, Health and Vehicle
Licensing Agency/Driving school, among others,
have the support of a qualified team to structure
customized solutions, adding value to the
customer’s business according to its profile and
characteristics, as well as the needs of its
respective niche.
Other important feature of this area is the support
to develop Local Productive Arrangements – LPA,
providing services to businesses and assistance
to customers.
Companies get stronger when they become part
of a LPA, because together they form an articulate
and important group for local development,
providing micro and small businesses with greater
competitive and sustainable advantages.
The Bank currently serves 417 Local Productive
Arrangements throughout Brazil.
We also highlight Bradesco Franchise and
Business, a program whose mission is to pursue
tailor-made
solutions,
observing
the
characteristics and needs of Brazilian franchising
(franchisors and franchisees). The aim of this
effort is to centralize the assistance to all the
network franchisees which have agreements with
the Bank, increasing the amount of customers and
the volume of businesses related to this important
sector of the national economy.
Due to the relationship with franchisors, such
solutions allow the identification of financing
opportunities and services rendering to all the
franchisees and their employees. The process of
establishing agreements with the franchises
network is possible through a structured
commercial action conducted in synergy with the
management departments, commercial segments
and affiliated companies. The focus on the
peculiarities of this sector creates a competitive
and sustainable position due to the structuring of
tailor-made
solutions
and,
mainly,
the
differentiated and specialized assistance strategy.
These advantages allow franchisors and their
franchisees to access tailor-made solutions,
created in accordance with specific characteristics
and needs, facilitating relationships and
interrelation among all parties involved in the
process.
Bradesco also offers access to credit facilities and
product and service packages through a
structured agreement in synergy with the
franchisor, focused on meeting the specific needs
of each chain, considering the industry in which it
operates.
Currently, the Bank has 341 agreements signed
with franchisors, generating several opportunities
of opening new checking accounts and leverage
of businesses with respective franchisors.
Statistical Data – Number of Documents Processed – In millions
2014
3Q14
2015
4Q14
Year
3Q15
2016
4Q15
Year
1Q16
Receivables Solutions
225.8
228.6
889.1
222.5
223.3
880.8
220.8
Payment Solutions
183.2
189.1
712.8
198.2
210.0
773.8
201.5
145.0
149.3
597.0
138.4
129.4
562.7
139.3
37.9
34.4
161.0
33.5
27.6
145.7
36.2
81.2
88.6
333.3
77.6
74.3
308.3
74.8
Public Sector
(*)
Taxes
Water, Electricity, Telephone
and Gas
Social Security(1)
Total
25.9
26.3
102.7
27.3
27.5
108.6
28.3
554.0
567.0
2,198.9
559.2
562.8
2,217.3
561.6
(1) Total number of beneficiaries: over 9.163 million retirees and pensioners (corresponding to 27.74% of population benefiting from the INSS).
(*) Includes public, state and privatized utility service concessionaires.
Qualified Solutions for the Capital Markets
Bradesco is one of the main providers of services
for capital markets and a national leader in
Qualified Custody *.
The main services in this segment include:
qualified custody of securities for investors and
issuers; controllership of investment funds and
managed portfolios; bookkeeping of securities
(shares, Brazilian Depositary Receipts - BDRs,
investment fund quotas, Certificates of Real
Estate Receivables - CRIs and Debentures);
custody of shares for coverage of Depositary
Receipts - DRs; share loans; settlement bank;
qualified depositary (escrow account – trustee);
clearance agent; tax and legal representation for
non-resident investors; and trustee for investment
funds.
Bradesco’s Custody Department received 12
certifications related to Quality Management
System ISO 9001:2008, three certifications
related to GoodPriv@cy data protection and
certification under the international standard ISAE
3402, which comprises the issue of the report
referred to as Control Assurance at Service
Provider. These certifications expand control
structures, enhancing process efficiency and
quality.
*Source: Anbima’s Custody of Assets – Domestic
Market ranking.
1 – Securities Bookkeeping
1.1 - Shares
A pioneer of this segment in Brazil, Bradesco
closed the first quarter of 2016 with more than
4.5
million
active
shareholders,
244
companies, and a market cap of R$1.135
trillion.
At the website www.bradescocustodia.com.br,
companies provided with this service may
access, in real time, positions, registration and
banking information, share transfers, as well as
consultation to investors’ dividends paid and/or
to be paid.
Investors also have access to a broad branch
network, present in the entire national territory.
1.2 – BDRs – Brazilian Depositary Receipts
Bradesco acts as a Depositary Institution and Bookkeeping Agent for Standardized and Non-standardized
BDR Programs, and closed the first quarter of 2016 with 33 programs and market cap of R$2.152 billion.
Bradesco
36
These services include issuance/cancellation and inventory control operations, disclosure of information to
the market and treatment of share rights.
1.3 – Investment Fund Quotas
Bradesco offers a complete service to closed-end
investment funds in terms of inventory control,
quotaholders’ data, registration of transactions,
payment of amortization and proceeds and issue
of several managerial reports.
On March 31, 2016, Bradesco had 621 closedend funds, with an updated value of R$69.164
billion.
1.4 – Debentures
Bradesco closed the first quarter of 2016 with
335 companies, 448 issues and an updated
value of R$313.367 billion. The Bank’s bookentry debenture service consists of registering
and accounting for debenture issues by
controlling balances and transactions, whether in
the Book of Registries or in the Central Securities
Depositories. Bradesco also offers to the
debenture issuers different managerial reports to
control each issue.
2 – Investment Fund Custody and Controllership and Portfolios under Management
Bradesco has a segmented structure for services
of investment fund custody and controllership
and portfolios under management, with
customized solutions, operational flexibility to
clients.
These services are provided to fund managers,
pension funds, insurance companies, banks and
pension plan entities, among others.
2.1 – Qualified Custody of Securities for Investors and Issuers
Bradesco closed the first quarter of 2016 with
R$1.081 trillion in assets under custody (funds,
portfolios, DRs and receivable funds). Fund
custody, clubs and managed portfolios services
comprise physical and financial settlement of
securities, management and information on
payments, reconciliation of asset inventory with
the different Central Securities Depositories and
Brokers in Brazil and abroad. Clients also rely on
the Brazilian Financial Settlement System
(SBLF), which enables real-time control of the
transactions and settlements made.
2.2 – Controllership of Investment Funds and Portfolios under Management
In March 2016, the services offered by the
Controllership of Investment Funds, Clubs and
Managed Portfolios totaled R$1.574 trillion,
distributed in 12,960 investment funds and
managed portfolios.
This service comprises several activities,
including: cash control, control of risks, legal
framing and investment policy, registration of
purchase and sale operations of assets making up
the portfolio of Funds/Portfolios, accounting of
assets, provisions and registration of investments
/redemption of quotaholders, preparation of trial
balances sheets and periodic reports for the
statement of income and disclosure of results,
among others. Administrators and Managers
access via the internet all the necessary
information on Investment Funds and Clubs, as
well as several reports and files available on the
website www.bradescocustodia.com.br.
2.3 – Special Custody and Controllership Services for Structured Funds
The Bank offers a complete service to Receivables-Backed Investment Funds – FIDC, Private Equity
Investment Funds – FIP, Investment Mutual Funds in Emerging Companies – FMIEE and Real Estate
Investment Funds – FII.
2.4 – Clearance Agent
Clearance agent is a service provided to
brokerage firms, insurance companies and
investment funds, in which Bradesco operates as
a counterpart with its clients and the
BM&FBOVESPA S.A. – Securities, Commodities
and Futures Exchange, being responsible for the
physical and financial settlement of operations.
The operations are carried out according to the
daily operational limits established through
guarantees tendered by customers.
2.5 – Services to the Foreign Market - Non-Resident Investors (INR)
The custody and representation service offered by Bradesco enables Non-Resident Investors to have
access to the Brazilian capital markets in order to invest.
2.6 – Services to Offshore Funds
Bradesco offers NAV Calculator (Net Asset Value) and Registrar Transfer Agent (RTA) services to offshore
funds through the license obtained in the Cayman Islands, establishing a relationship with the parties
contracted overseas by the offshore fund, such as prime brokers, custodians and sub-custodians, among
others.
2.6 – Services to Offshore Funds
A pioneer in providing Custodian Bank services to back DRs, Bradesco shares information related to
resolutions of the meetings of DR issuers with depositary institutions, and controls issues and cancellations,
receipt of rights on shares and the remittance of funds abroad.
On March 31, 2016, Bradesco had 26 programs totaling R$70.504 billion.
Growth of Assets under Custody– R$ billion
2012
2013
2014
Mar
Jun
Sep
Dec
Mar
Jun
Sep
Dec
Mar
Jun
856.9
856.7
890.0
973.2
957.6
941.8
959.5
940.6
940.8
957.6
2015
Sep
1.001
2016
Dec
Mar
Jun
Sep
Dec
Mar
994.2
998.4
1.025,5
1,000.6
1,009.2
1,080.9
3 – Investiment Fund Trustee Management BEM DTVM
Through BEM Distribuidora de Títulos e Valores
Mobiliários Ltda (“BEM DTVM”), a company of the
Group, Bradesco offers Fund Trustee services to
Third Parties Investment Funds, a separated
activity, which includes the preparation of rules
and prospectus, call and instatement of meetings,
maintenance of legal documents, follow-up of
normative amendments and interaction with
bodies responsible for the flow of information and
documents.
Bradesco
38
4 – Agent Bank (Debentures/Promissory Notes)
As a settlement bank, Bradesco is responsible for the financial confirmation of all payments and transactions
carried out by the issuer of debentures and promissory notes at CETIP S.A. – Organized Markets and
BM&FBOVESPA S.A – Securities, Commodities and Exchange Futures.
5 – Depositary (Escrow Account)
Bradesco provides Depositary services, relying on its independent and renowned structure to open escrow
accounts in order to control transactions between parties.
On March 31, 2016, Bradesco had 9,365 contracts with a financial volume of R$13,912 billion
Management of Business and Relations with Government Authorities
Bradesco, through its Government Authorities
Department and its exclusive platforms located
nationwide and aimed at assisting the
Government Sector, makes available Business
Managers skilled to offer in a safe manner
products, services and solutions of quality to
entities and bodies of the Executive, Legislative
and Judiciary Branches at the federal, state and
municipal levels, in addition to independent
government agencies, public foundations, stateowned and mixed companies, the Armed Forces
(Army, Navy, and Air Force), and Reserve Forces
(Federal, Military and Civil Police).
The
exclusive
website
www.bradescopoderpublico.com.br
provides
corporate solutions for payment, receipt, Human
Resources, treasury and advances of receivables
from suppliers of entities and public bodies, with
pages aimed to civil servants and members of the
armed forces, through which these customers
have access to information on all products and
services appropriate to their profiles.
The advances of receivables from suppliers of the
Unified Health System - SUS and other suppliers
of entities and public bodies were centralized
within
Bradesco
Government
Authority
Department.
In the first quarter of 2016, the Bank continued
assisting the Public Power assessing and
participating in bidding processes, especially
those related to payrolls. Currently, more than 9.0
million INSS retirees and pensioners receive their
benefits monthly at Bradesco, which is the largest
paying institution among all the Banks in Brazil.
Corporate Processes
Ombudsman
Alô Bradesco, the financial market’s first channel
of communication with the public, was created in
1985, five years prior to the enactment of the
Consumer Defense Code, in order to register and
follow up on complaints and suggestions from
customers.
The Ombudsman Department reinforces the
values that guided the creation of Alô Bradesco.
The basic principle of the Ombudsman is to
provide an open and direct dialogue with
customers, users and the market. Actions taken
by the Bank regarding the manifestations received
and the regular concern with the identification of
opportunities to improve processes, products and
services, reaffirm Bradesco’s commitment to
customer satisfaction.
The Ombudsman acts together with the managers
of products and services object of complaints, so
that actions are taken to correct, once and for all,
issues brought up in complaints, which are
presented as improvement proposals to the Board
of Directors. On a half-year basis, a report
prepared by the Ombudsman Officer, which
includes a track-record of complaints at the
appellate court, is sent to the Brazilian Central
Bank, as set forth in Resolution 4433 of July 23,
2015.
The Ombudsman also takes part in the Product
and Service Departmental Commission and in the
Business and Relationship Actions Departmental
Commission, in which it has veto powers, and in
the Quality Committee, always focused on
preventive measures, customer satisfaction and
excellence of Bradesco Organization products
and services.
Enterprise Resource Planning - ERP
In an effort to improve results and expand
resource management capacity, Bradesco
adopted one of the most modern concepts for
integrating organizational processes, Enterprise
Resource Planning (ERP).
The adoption of an Integrated Enterprise
Resource Planning System enables the areas to
update processes and revise organizational
structures, in addition to training all the
Organization’s employees through on-site and
distance-learning courses.
The system covers processes related to Human
Resources, Training, Purchase of Materials and
Services, Accounts Payable, Physical and Tax
Receipts, Fixed Assets, Bank Accounting, Cash
Controls, Commission on Loans, Works
Management, as well as Maintenance, Real
Estate and Audits.
The ERP allowed the Organization to standardize
its processes, speed up decision making and
streamline operational security, while minimizing
operating costs and increasing productivity.
Certifications
Management System is an interrelation of the
parties, elements or units that allows the
operation and management of an organized
structure, contributing to reach the operation
excellence and expected results.
Bradesco Organization’s Management Systems
are as follows:
SA8000 – Social Responsibility – Bradesco’s
Social Responsibility Management System
includes Cidade de Deus headquarters, the Call
Center, the Insurance Group and certain
administrative buildings, as well as certain bank
branches in Osasco and São Paulo. Based on
International Rule SA 8000®:2008, sets
requirements
in
compliance
with
the
Organization’s Human Resources Management
Policy, whose purpose is to improve continuously
relations and conditions in the work environment,
extending its commitment to Human Rights,
Children’s Rights and Labor Rights to suppliers.
OHSAS 18001 – Occupational Health and
Safety Management System – This international
certification defines a set of procedures adopted
in an occupational health and safety management
system. Initially, the only certified unit was the
Avenida Paulista building, number 1,450, in the
city and state of São Paulo, in May 2006. In
December 2007, the certification was extended to
Itapeva building (São Paulo) and, in 2009, to the
CTI – Information Technology Center, located in
Osasco. The certification currently covers over 1.2
thousand employees. The Occupational Safety
and Health Management System – SGSST, used
in the premises certified by OHSAS 18001:2007,
is being implemented in the same premises
certified by SA 8000.
ISO 14001 – Environmental Management –
Management Systems of activities in order to
comply with the business’ strategic and
environmental goals, pointing out electricity, water
and waste generation consumption. The
certification includes the Avenida Paulista
building, in the city and state of São Paulo, the IT
Center building at Cidade de Deus, as well as the
administrative buildings, which correspond to a
total area of 338,764.00 sqm of land and
170,324.00 sqm of constructed area, including
Fundação Bradesco.
ISO 14064 - Quantification Checking and
Greenhouse Gases Report (GEE), which
comprise direct emissions, indirect emissions
through energy imported, and other indirect
emissions from all the companies operationally
controlled by the Bradesco Organization.
GoodPriv@cy – Data Protection and Privacy –
An
international
standard
detailing
the
Bradesco
40
requirements for managing data protection and
privacy in organizations. Certified users must
maintain a Data Management System (DMS).
Bradesco has three certifications for its products
and services.
ISAE 3402 - An annually issued report in
accordance with the International Standard on
Assurance Engagements 3402. Bradesco has an
Independent Auditors’ Assurance Report on the
discretion, project and operational efficacy of
controls related to Custody and Controllership of
Investment Funds and Managed Portfolios and
the Management of Investment Funds, prepared
in accordance with Rule ISAE3402.
ISO 9001 – Quality Management – This
certification is the formal proof that all activities
related to product or service quality have been
planned, implemented and controlled. The Bank
has 16 certified scopes, which aim at continuously
improving processes and business and increasing
customer satisfaction, taking into consideration
the needs of all stakeholders.
ISO 27001 - Information Security Management
– Bradesco has three certifications, one covering
logical security to ensure access passwords to
applications and Banco Bradesco’s internal
technological infrastructure – DPCD – in the
Security area; one applied to the Bank’s
Information Technology Infrastructure, Storage
and Operation processes – DPCD-CTI; and one
related to the Project, Operating Process,
Monitoring, Management and Quality of Bradesco
Seguros e Previdência’s Logical Security sector.
ISO 20000 - IT Service Management – Two
certifications were granted: “Management System
for IT Service Delivery Management Services by
Banco Bradesco – DPCD, comprising the
following services: Services by Banco Bradesco
(DPCD), which supports the delivery of the
following services: process routines and
transactional services, transfer files, print reports
and documents for customers, as well as data
communications, software installations and
support on equipment at the user’s facilities” and
“IT Service Management System by Bradesco
Seguros SA – Support Superintendences, IT
Project and Governance Office, comprising the
following
services:
Data
Transmission,
Processing, Communication and Printing”.
Methodology for Process Mapping and Documentation
This corporate methodology for process mapping
and documentation seeks to enable the Bank’s
premises to map and document the product and
service processes they manage in a systematized
and standardized manner.
The documentation’s results are stored in a
specific corporate database, from which the
documentation
requested
is
provided
concomitantly, in order to comply with:ActivityBased Costing (ABC);

Internal Controls; and

Ongoing Improvement of Processes.
The methodology allows an overview of the
Premises’ product and service processes, through
the following standardized document structure:

Organizational Chart;

Product and Service Tree;

Context Diagram;

Process Macro Vision;

Process Flow; and

Activity Detailing.
The structure defined for the methodology,
combined with information on products and
services, effectively enables analysis and
diagnosis aimed at improving processes and
complying with the requirements of management
systems.
Activity-Based Costing Program
Designed to support the Organization in its
actions to improve processes and optimize
productive resources, the Organization has
adopted the ABC – Activity-Based Costing
program to reduce costs by measuring the cost
and performance of costing activities, resources
and objects.
Thus, the knowledge of the Bank's activities, as
well as the accurate measurement of resources
consumed by these activities, allows for a more
precise analysis of the cost/benefit ratio of each of
the Organization's production processes and
results centers.
As a result of the application of Activity-Based
Costing, the Bank has already met the following
targets: improvements in the allocation of costs to
products, channels, customers and segments;
support for qualification studies and negotiation of
fees; subsidies for product, unit and customer
profitability systems; support for studies
concerning outsourcing, merger and equipment
sharing; dynamics for operating efficiency among
the premises, and support for cost rationalization
studies.
Programa ei! (Efficiency and Innovation Program)
Programa ei! (Efficiency and Innovation Program)
is a channel for the exclusive use of Bradesco
Organization’s employees, who can suggest ideas
focused on efficiency and innovation, encouraging
Since its creation, on July 1, 2014, the channel
has received more than 13,000 suggestions on
the following topics: the account opening process,
and promoting the engagement of employees
through suggestions that may benefit processes,
products and services.
biometrics, management tools, new products,
responsible printing, Bradesco APP, Service
Quality, Customer Retention, among others.
Acknowledgments
Bradesco BBI was named the best investment
bank in Brazil in 2016, by the 17th edition of the
World’s Best Investment Banks list published by
Global Finance magazine.
It was also considered the best securities and
short-term fund manager by a survey conducted
by the Getulio Vargas Foundation (FGV).
It gained R$17.3 billion in market capitalization in
February, reaching R$112.2 billion, making it the
company that grew most among all those listed
on the BM&FBovespa, according to a study
conducted by the consulting firm Economática.
It leads the ranking of large companies that have
made the highest number of appearances in the
Valor Carreira year book, issued by Valor
Econômico newspaper with the support of the
international consulting firm Aon. In the 14
editions of this working environment survey,
Bradesco was considered the best in personnel
management on 12 occasions.
.
Bradesco
42
2 – Social and Environmental
Responsibility
Sustainability
Eco-efficiency Management Progra
The Bradesco Organization ended the first cycle
of its Eco-efficiency Management Program. The
targets set forth in the Master Plan for the period
between 2011 and 2015 (10% reduction in the
impact of net profit per million reais) were
exceeded in all aspects observed. We reduced
paper, water and energy consumption by 67%,
43% and 31% per million reais of net profit,
respectively. Our greenhouse gas emissions fell
by 29% and landfill waste by 31%. The new
Master Plan encompassing the period between
2016 and 2018 will establish annual overall
targets.
Reduced Resource Consumption
In order to reduce waste generation, electricity
and water consumption, Bradesco maintains an
area dedicated to managing consumption and
monitoring these strategic resources, with duties
that include managing electricity demand
agreements with concessionaires and constantly
researching more efficient and intelligent new
technologies for its equipment, in accordance with
the environmental conservation policy.
Always concerned with this issue, Bradesco
invests in the awareness of its branch network,
indicating consumption targets for each branch—
based on size, amount of equipment installed, the
number of employees and monitoring of results.
Furthermore, the Bank discloses information on
the use of electricity and water through normative
acts, notices, internal newsletters and the intranet,
among other channels.
ISO 14.001 Certification – Environmental Management Buildings at Cidade de Deus
In 2014, the ISO 14001 Certification was granted by the Carlos Alberto Vanzolini Foundation and the
International Certification Network (IQNet), to the Cidade de Deus buildings, including the Information
Technology Center (CTI) and three buildings of Fundação Bradesco, totaling 170,324 sqm of constructed
area. In 2015, the Certifications to the Cidade de Deus, Paulista and CTI buildings were maintained.
a. Electricity
Timers were installed to automatically turn off
lights at branches, allowing for easy utilization
during scheduled hours. Turning off lights in
unused areas and using natural light is also
encouraged.
Employees are encouraged to optimize the use of
elevators, air conditioning and other energyconsuming equipment. Circuit breakers were
installed, as well as adjustments in general
electric equipment, allowing disconnection by
area. Incandescent bulbs have been replaced by
compact fluorescent light bulbs in corridors,
bathrooms and halls on the premises of Cidade
de Deus and the Administrative Buildings,
providing increased light efficiency and low
consumption.
b. Water
Bradesco exercises similar caution with regards to
the use of water. Premises are periodically
oriented to monitor consumption and maintenance
on a monthly basis, in an effort to prevent possible
leakage of valves, toilets and faucets. Technical
measures to reduce water consumption have
been adopted, such as replacing manual faucets
for automatic ones for use at the Bank’s
headquarters, administrative buildings and
branches during remodeling and maintenance.
Since 2008, the Organization has been building
tanks to collect and store rainwater at Cidade de
Bradesco
44
Deus and Avenida Paulista, used to water
gardens. Five tanks are currently in use, having
collected approximately 7,602 m³ of rainwater for
use since installation.
In January 2014, a Water and Sewage Treatment
Plant (ETE) was installed at Cidade de Deus. Its
treatment volume is 6,000 m³/month, which will be
used in toilet bowls and air conditioning cooling
towers. Until the moment, more than 72 million
liters of reuse water have been produced.
Better rainwater absorption is considered when
the parking lots of Cidade de Deus are improved,
including the removal of low walls to improve
drainage. Permeable material has been used in
the restoration of sidewalks, for better ground
absorption of rainwater.
Studies on water usage optimization were carried
out, concluding that water flow out of a faucet
without an aerator is around 800 ml per use; with
an aerator, between 250 and 300 ml of water
flows out of a faucet. Until now, 15,000 aerators
were installed at Cidade de Deus, the
administrative buildings and branches. With this
measure, each employee will save approximately
880 liters/year.
In line with this matter, the GEA – Gestão de
Energia Elétrica e Água, a tool for Buildings’
electricity and water consumption analysis, which
was implemented in December 2012, provides
users with graphs on monthly expenses and
target per location, aiming at lower costs and
consumption.
Solid Waste Disposal
a. Paper and Cardboard
In 2009, Bradesco implemented recycling
programs at major administrative centers and is
now considering the possibility of implementing
this type of program in other regions.
Furthermore, the Bank is considering using
methods to assess the quantity of paper
consumed in office paper and forms in order to
reduce the consumption of these materials. Since
the implementation of this program, 9,160 metric
tons of paper and cardboard have been recycled.
When requesting printed material and forms
through the Suprimentos On-line website, a
monthly average for requests by users is
established according to the amount used in the
previous year. With this information, requests that
surpass the average are analyzed and the
solicitor will be contacted, with the purpose of
reducing the quantities requested. Given that
expenses are tracked and facilities encouraged to
reduce costs, consumption is consequently
reduced as well.
With this in mind, in 2008, Bradesco implemented
a tool to control printing materials and office
supply expenses on the Suprimentos On-line
website. This allows branches and regional offices
to view the monthly average of expenses,
requests and balances in the form of statements,
thus preventing unnecessary costs.
Dispensers and respective consumables (toilet
paper, paper towels and hand soap) used in the
bathrooms of Cidade de Deus, the administrative
buildings and Great São Paulo’s branches were
also standardized. Assessments concluded that,
even with the need to install more equipment and
the “population” increase (employees and staff) at
Cidade de Deus, there was a decrease in
consumption. In addition to the economic aspects
and
quality
improvement,
this
measure
contributed to conscious consumption, with new
toilet paper and paper towel liberation systems
that inhibit waste and reduce consumption.
In continuing this process, the facilities began to
use Forest Stewardship Council (FSC) certified
paper products (toilet paper and paper towel) in
the fourth quarter of 2010, guaranteeing that raw
materials are from a controlled source.
b. Metal, Glass and Plastics
Since 2007, Bradesco has run metal, glass and
plastic recycling programs at Cidade de Deus and
some administrative buildings, in addition to
recycling maintenance materials. This practice
has been encouraged and improved through inhouse campaigns and actions and should be
expanded to other administrative centers, as well
as increase the quantity of recycled products,
improving the measurement methodology to
obtain data. Since the implementation, nearly 250
metric tons of this material were sent for recycling.
The
centralization
management
of
41
administrative buildings at Cidade de Deus will
allow for better monitoring of waste material and
the ecologically-correct disposal of this material.
There will be an increase in the number of
maintenance and service agreements with
specific clauses focused on sustainability, which
highlight co-responsibility for the appropriate
disposal thereof.
Biodegradable plastic bags are used on all
Bradesco’s premises. This material decomposes
completely within a short period of time,
minimizing the environmental impact at Cidade de
Deus and some administrative buildings. Colorcoded plastic bags corresponding to waste
collected are also used to facilitate the recycling of
these materials.
Disposable plastic cups: In 2012, with the
purpose of preserving the environment and
improving our eco-efficiency actions, the size of
plastic cups was changed from 200 ml to 180 ml,
through the Suprimentos On-Line website, which
will reduce the consumption of raw material and
the volume of plastic waste. Taking into account
that every year Bradesco uses approximately 35
million plastic cups, corresponding to 77 metric
tons of plastic, this reduction avoided the disposal
of 10% of this volume in the environment, which is
equivalent to approximately eight metric tons.
Sealing: In 2012, the sealing used in ATMs was
replaced by a smaller one, which represents a
reduction of approximately 16 metric tons/year of
raw material used in the production of this
material.
c. Lighting
Decontamination
LED Technology
Since 2007, light bulbs have been ecologically
disposed of at Cidade de Deus and other
administrative
buildings.
Since
the
implementation, around 200,000 light bulbs were
sent for recycling.
Aiming at reducing electricity consumption and
applying new technologies, in 2014 the Bank
started using LED lamps in renovation and
adaptation projects at the Branches of Chácara
Klabin/SP, Shopping Vila Lobos/SP, Moema/SP
and Cidade de Deus, at Prédio Azul – 4th floor, as
part of the pilot project. As of 2015, LED
technology became the new lighting standard and
will be used in new and renovated branches.
d. Technological Waste
In 2008, the Organization started
technological
waste
resulting
maintenance and replacement of
electronic equipment, in order
to manage
from
the
electric and
to promote
recycling and proper disposal. Since the
implementation of the program, approximately
2,600 metric tons of this material have been
recycled.
Bradesco
46
e. Other Waste
At Cidade de Deus, approximately 115,000 m² of
green area is maintained and around 4,300 trees
are cataloged under the replacement and planting
program. In maintaining these areas, swept up
dried leaves and branches are crushed. The
crushed material (nearly 2.5 metric tons/month) is
used as fertilizer and in gardening, contributing to
the natural enrichment of the soil and avoiding
disposal in landfills. Grass clippings are also used
as compost. In continuing with the project, our
2
Alphaville Unit, with nearly 110,000 m of green
area, 3,254 cataloged trees and a replanting
program, began to grind material collected on its
premises (approximately 2 metric tons/month) for
reuse as compost.
Use of Sustainable Products
a. Recycled Paper Usage Program
This program, based on the certainty that
Bradesco can contribute to the dissemination of
environmental responsibility, has been gradually
implemented throughout the Organization. The
decision to use recycled paper was made after
prolonged negotiations with suppliers and, even if
it does not optimize costs, the most important
consideration is its environmental advantages.
Recycled paper has been intensely used,
including in the production of internal and external
communication material, such as posters,
magazines, circular letters, business cards,
statements distributed to clients and check books.
Nearly 90% of paper consumed by the
Organization is now reused.
Even so, in the continuous pursuit of better
practices, a detailed study on different paper
options available on the market was carried out.
With this study, it was possible to perceive the
advantages offered by the white, acid-free paper
with the FSC seal, one of the most renowned
certifications in the world.
b. Remanufactured Cartridges
For several years Bradesco has used
remanufactured cartridges in printers, aiming to
reduce environmental pollution while reducing
costs. This material is provided
Suprimentos On-line Website.
by
the
c. Certified Wood
Our premises are currently equipped with furniture
made by companies with FSC certifications, or
those that guarantee that wood used in
construction comes from reforested areas. The
raw material used contributes to the fight against
the exploitation of illegal wood of predatory origin,
in
addition
to
minimizing
environmental
degradation.
d. Biodegradable Cleaning Products
At Cidade de Deus, biodegradable products are
used in cleaning and maintenance services.
Contracted companies are encouraged to use
these products, which will later become a
requirement for consideration in further agreement
renewals. This measure is part of an improvement
program seeking to standardize biodegradable
products, appropriate dilution according to
manufacturer’s
recommendations
and
the
obligation to present information about chemical
products used in the Organization’s premises.
e. Window shades and carpets
Since 2009, branches and administrative buildings have used products made from recycled materials.
Window shades, for instance, are made with fibers from PET bottles and aluminum scrap, such as: soda
cans, truck beds and plates, among other materials. Approximately 15,522 m² of window shades have been
produced. A total of 8,035 m² of carpet made from recycled carpets and other materials were already
installed.
Sustainable Buildings
A branch in the Perdizes neighborhood, in São
Paulo, was built in compliance with the best
sustainability norms in civil construction. All of the
project’s stages—planning, construction and
branch operation—were based on concepts that
minimize social and environmental impact, such
as pollution prevention, water reuse, energetic
efficiency, recycling and alternative transportation.
The building received the LEED certification Leadership in Energy Environmental Design,
which attests to sustainability criteria.
Bradesco also built the Bradesco Sports and
Education Development Center in the Jardim
Cipava neighborhood in the city of Osasco, São
Paulo, which received the LEED certification in
October 2010.
With this initiative in mind, several concepts for
projects and sustainable materials are being used
in new branches and remodeling.
Human Resources
The Bradesco Organization’s business is founded
on the principle of acknowledging the value of its
staff’s performance and their potential for
achievement.
Our Human Resources management model is
guided by excellence, respect and transparency in
all relations, continued investment in development
and shared knowledge and appreciation of human
beings, without discrimination of any type.
We believe in our capacity to promote sustainable
growth, for our people and by our people.
We offer our employees opportunities for ongoing
professional development in a healthy, safe and
ethical
environment
with
transparent
commitments and goals.
We encourage our employees to overcome their
limits and seek creative solutions in a quest for
self-realization,
customer
satisfaction
and
business expansion.
Bradesco is a Career Bank in which employees
are admitted to entry positions and, through
opportunities for professional growth, are able to
plan their careers and may reach all hierarchical
levels.
This is an important motivator for staff that
stimulates the endless quest for knowledge and
renewal thereof. Moreover, our operations are
continuously expanding throughout the country,
providing new employment opportunities in all of
the Bank’s segments.
Therefore, the professional growth of each
employee is closely tied to their effort and
dedication.
We believe that highly skilled teams with career
opportunities are able to surpass goals and
present excellent results, contributing decisively to
the solidity of the Bradesco brand and the
achievement of its market strategies.
A bank that takes into account the stratification of
Brazilian social structure seen among its
customers and partners has a major commitment
to respecting Brazil's cultural and ethnic diversity.
This is a fundamental part of Bradesco's strategic
Bradesco
48
vision that ensures significant organizational
performance.
Certification under International Standards
Bradesco is certified under OHSAS 18001:2007,
which establishes a set of procedures used to
measure occupational safety and health
management systems. Initially, the only certified
unit was the Avenida Paulista building, number
1,450, in the city and state of São Paulo, in May
2006. In December 2007, the certification was
extended to Itapeva building (São Paulo) and, in
2009, to the CTI – Information Technology Center,
located in Osasco. The Certification currently
covers over 1.5 thousand employees and 178
outsourced. The Occupational Safety and Health
Management System – SGSST, used in the
premises certified by OHSAS 18001:2007, is
being implemented in the same premises certified
by SA 8000.
musculoskeletal disorders), stress, chemical
dependency (alcohol/drugs/tobacco), obesity,
heart disease and sexually transmitted diseases,
including aids, in addition to promoting special
vaccination campaigns. In 2006 and in line with
the concept of sustainability, an integral part of
Bradesco’s
business
strategy,
the
Bank
implemented the Bradesco Social Responsibility
Management System, based on International Rule
SA 8000®. This Rule sets requirements for
compliance with the Bradesco Organization’s
Human Resources Management Policy and seeks
to promote the ongoing improvement of
relationships and the work environment, extending
to the commitment to respect human and
children’s rights and fundamental labor rights
among its suppliers.
We also invest in actions to avoid problems such
as repetitive stress injuries (work related
Social Responsibility Requirements – SA 8000 Standard
1. Child Labor
5. Discrimination
2. Forced and Compulsory Labor
6. Disciplinary Practices
3. Occupational Health and Safety
7. Working Hours
4. Freedom of Association and Collective
Bargaining Rights
8. Compensation
In the first half of 2007, Bradesco received the SA
8000 certification in the management of human
resources that operate in specific business areas
and related companies, becoming the first
financial institution in the Americas to receive the
certification within delimitated scopes.
Since 2014, we have been strengthening the
Social Responsibility Management System, in line
with the Organization’s Human Resources
strategic drivers, focusing on improving processes
and developing solutions related to the concerns
submitted to the communication channels
In the following years, several premises
throughout Brazil were certified, among which our
administrative headquarters in Cidade de Deus, in
the city of Osasco, in the state of São Paulo,
which is currently the location of offices for more
than 15 buildings.
Currently we have 30,470 employees and 5,500
service providers covered by SA 8000
certification.
9. Management System
The Best Place to Work
We share with all of the Organization’s
employees, our satisfaction and commitment to
being included in indexes based on the quality of
relations and quality of the labor environment.
In 2015, nearly 6,300 employees at all company
levels, within all company sectors and
departments, volunteered their time to contribute
to workplace satisfaction research by responding
to surveys and participating in interviews. They
assessed items such as the work environment,
benefits,
compensation,
professional
development, ethics, civic values and corporate
social responsibility.
Transparency, respect and trust ensure a
motivating and challenging work environment. In
recent years, our positive ranking in various
indexes has served as proof of our commitment to
these ideals.
In 2015, the Company was listed for the seventh
year in Guia Você S/A - As Melhores Empresas
para Você Trabalhar (Você S/A Guide – The Best
Companies to Work for), the best ranked bank in
the list, for excellence in people management,
based on valuing staff and creating opportunities
for professional growth.
Guia Você S/A is considered the best and most
comprehensive
study
on
organizational
environments in Brazil and, since 2006, has
presented an index of workplace happiness in
which Bradesco is frequently highlighted for
providing its employees with a positive corporate
environment and promoting the well-being of its
staff
In 2015, Bradesco was once again chosen as one
of 100 Best Companies to Work for in Brazil (a
survey published in Época magazine and
prepared by the GPTW - Great Place To Work
Institute).
For the eleventh consecutive year, we stood out
at the Top Companies in Terms of People
Management survey, conducted by the Valor
Econômico newspaper. We were the first bank to
be included in the list.
We were recognized as one of the “Best
Companies to Work for in Latin America – 2015,”
in the Companies with more than 500 Employees
category, according to survey conducted by
GPTW, including companies from 20 countries
For the third consecutive year, Bradesco was the
only Brazilian bank in the ranking.
For three consecutive years, the Bank was
recognized with the São Paulo Diversity Seal in
the category Full, granted by the government of
the State of São Paulo.
We were elected as one of the “Most Admired
Companies by HRs in 2015" in surveys conducted
by Gestão RH magazine, and for the eighth
consecutive year, we were part of the 100 Best
Companies in the Organizational Human
Development Index (IDHO). For the sixth
consecutive year, we were recognized as one of
the 150 Best Companies in Personnel
Management Practices and we featured the
ranking of Psychologically Healthy Work Places,
standing out in the Employee Commitment and
Communication categories, promoted by Gestão
RH magazine.
In 2015, we received from the São Paulo State
Department of the Rights of People with
Disabilities a certificate of best practices in
Accessibility, standing out in the II Best
Companies to Work for People with Disabilities
Award
In 2016, Bradesco was listed for the sixth
consecutive year in the survey “As Melhores
Empresas para Começar a Carreira” (“The Best
Companies to Begin a Career”) of Você S/A
Guide - Exame magazine, in partnership with Cia
de Talentos. The survey was conducted among
people from 18 to 26 years of age.
In March 2016, o Bradesco was elected One of
the Best Companies in Corporate Citizenship,
award that recognizes companies heavily
investing in social, environmental and corporate
practices. According to the survey conducted by
Gestão RH magazine, we stood out in the
Diversity and Social Inclusion category.
This public recognition honors organizations that
develop programs, projects and actions to
promote the value of diversity in their work
environments and areas of operation.
These results are an acknowledgement of our
commitment, not only to our clients, but also to
our employees.
By enhancing talent through professional training,
encouraging continued education and maintaining
Bradesco
50
a fair and dynamic workplace structure, we seek
to offer conditions so that each worker may grow
and build a solid career based on our policy of
workplace interaction guided by respect and
appreciation.
Human Resources Management Policy of Bradesco Organization
Bradesco reaffirms its commitment to employees
by formalizing guidelines for the management and
development of human resources, doing so
through the Bradesco Organization’s Human
Resources Management Policy, the basic tenants
of which are:
the conditions necessary for elevated levels of
performance and productivity;
1.
To comply with all demands, regulatory
rules and legal conventions for work environments
and labor relations applicable to our activities;
6.
To encourage our employees to push
their limits and stimulate their creativity so that
they actively seek solutions, aiming for selfaccomplishment, client satisfaction and business
expansion;
2.
To assume a public commitment to
defending and protecting human rights, the rights
of children and adolescents and fundamental
labor rights, in accordance with national and
international principles, standards and treaties;
3.
To respect human diversity and the
dignity of human beings, preserving their
individuality and privacy and not accepting
discriminatory practices of any nature, whether in
the workplace or in any other relations with the
internal or external public;
4.
To ensure good relationships among the
Organization’s professionals, maintaining a safe
and healthy working environment and promoting
5.
To contribute to the improvement of
employees' quality of life, offering conditions to
balance work, health and family;
7.
To promote the constant development
and improvement of our employees’ technical and
behavioral potential and provide them with
mechanisms that allow them to manage their
personal and professional development plan, in
order to ensure the continuous enhancement of
management processes; and
8.
To make opportunities for professional
growth a priority, by permanently developing and
investing in internal skills through appreciation
and respect for knowledge and professional skills
developed throughout employees’ careers.
In-house Communication
We invest heavily in our in-house communication,
so that employees may effectively participate in
the Organization’s strategy.
The institutional policies, guidelines and
procedures are made available through a
normative system.
Simultaneously and from any location in the
country, Bradesco’s employees receive vital
information via notices, rules, CEO blog, e-mails
from marketing department, the Sempre em Dia
newsletter, Interação magazine, clip mail, digital
panel, corporate intranet, Bradesco TV and
meetings with the Board of Executive Officers.
Produced in accordance with the highest
standards of quality, the video editions of
Bradesco TV provide institutional messages and
technical guidance. Created in 1990, TV Bradesco
is one of the country’s oldest corporate television
projects.
We use several types of communication means to
inform, align, share and celebrate Organization’s
achievements, so that employees can be proud to
serve the company.
Annual goals and organizational strategies are
disclosed at meetings with the CEO, in which the
Organization's officers, regional, branch and
department managers all participate and later
pass information on to their respective teams.
In order to ensure speed and transparency in
communication between the Company, staff,
suppliers and other stakeholders, the Bank
created the service center named Alô RH, a
channel aimed to clarify questions about
regulations, legislation, policies and other
practices of the Human Resources department, in
addition to receiving suggestions, complaints and
claims, with an option of non-identification,
ensuring total confidentiality.
From January to March 2016, Alô RH recorded
47,454 calls. The facilities certified with the
SA8000 standard also possess suggestion boxes
and employee representatives for the same
purpose. On a weekly basis, an internal HR
committee gathers to discuss concerns and
suggestions in order to decide on measures to be
taken. Each quarter, a consolidated report of
cases related to ethical issues is prepared and
presented to the Ethical Conduct Committee,
which evaluates embezzlement cases and
measures taken. Additionally, the performance of
Bradesco’s Social Responsibility Management
System (SGRS) is periodically reported to the
Executive Sustainability Committees.
The Human Resources Department manages a
Union Relations area as part of its functional
structure, seeking to maintain a permanent
channel for interaction and dialog with union
representatives nationwide, receiving complaints,
clarifying doubts, and promoting a relationship
based on accessibility, speed and proactive
responses between the parties involved.
Quality of Life
For Bradesco, it is essential that employees
balance their professional and personal lives.
Reinforcing this objective, we offer the VIVA BEM
Program, which includes a number of initiatives
aimed to contribute to the well-being of the
Organization’s employees. Launched in 2012, the
Program promotes initiatives such as Healthy
Pregnancy, the provision of nutritional advice and
incentives to exercise, designed to promote health
and expand knowledge in this area, as well as
promote changes in the lifestyle of participants.
One of the ways to improve quality of life is by
exercising. Therefore, Bradesco offers discounts
and advantages in partnerships with fitness
centers throughout Brazil. It also offers special
prices in beauty parlors, contributing to the selfesteem and well-being of the Organization’s
employees.
In a partnership with Kidzania, we offer a discount
to employees and their companions in this unique
and interactive center that combines education
and entertainment and provides children with a
safe, realistic and educational environment. The
space recreates the structure of a child-sized city
composed of streets, blocks, buildings, stores and
factories, where boys and girls aged between 4
and 14 years learn by playing. Children learn
about society, financial education, teamwork,
independence, self-esteem and real life skills.
In a partnership with the Weight Watchers, whose
main focus is to provide basic healthy eating
advice, we offer nutritional guidance to
participants who, thanks to the results obtained,
realize that they can and should maintain their
food intake under control.
The Healthy Pregnancy Program is designed to
promote preventive and educational measures,
meet women’s needs related to the pregnancypuerperal cycle, and reduce possible risks by
offering telephone follow-up with an obstetric
nursing team in line with the guidelines provided
by the pregnant woman’s doctor.
Through our communication channels, we seek to
address topics focused on our employees’ quality
of life and well-being. We offer a suitable work
environment and conditions for the maintenance
of physical, mental and emotional vitality.
Consequently, we invest in preventive programs
and initiatives to promote health. Our employees
undergo occupational health examinations every
120 days and additional examinations whenever
necessary to avoid and/or identify any problem
and adopt preventive measures. We also offer
special vaccination campaigns.
Comer Bem é Tudo de Bom is an initiative that
encourages healthy eating and a change in
Bradesco
52
attitude promoting health and well-being. Through
lectures and information material, employees are
invited to become part of the initiative, which is the
result of a partnership between Bradesco and
Alelo.
Thinking about our employees’ health, the
Bradesco Organization, in partnership with the
Fórmula fitness center, carried out bioimpedance
analyses (a procedure that analyses body
composition with precision) during an entire week
at Cidade de Deus. Employees also received
important guidance to maintain a healthier
lifestyle.
Bradesco is an active member of the National
Corporate Council for the Prevention of HIV/aids
(CEN), which strives to prevent AIDS and assists
in the fight against the epidemic within the
workplace, disseminating information about safe
methods to prevent infection by the HIV virus to a
considerable portion of workers, their family
members and the community as a whole.
Another important issue is the quest for balance
between
the
employee’s
personal
and
professional lives. The Company is always
concerned that its employees do not work more
than their contracted hours so that they are able
to fulfill their personal commitments and have time
for leisure activities. With this aim in mind, since
the mid-90s, we have had electronic work time
control at Bradesco branches and premises.
Moreover, we understand that sometimes the
employees’ personal lives demand special
attention. For this reason, our managers adopt
working hours that meet employees’ specific
needs.
Volunteer Program
The Bradesco Volunteer Program was created in
2007 by a working group comprising employees
from several departments of Bradesco, Fundação
Bradesco and companies associated with the
Organization, and has been growing ever since,
both in terms of initiatives and the number of
volunteers involved.
The Program supports and encourages
employees to exercise their citizenship by
engaging in volunteer activities designed to
transform
communities
throughout
Brazil,
providing them with opportunities to make a
positive contribution to improving the environment
and the quality of life of their surrounding
communities, prioritizing those with a high level of
social and economic need.
Under the management of the Market Relations
Department since its creation, the Bradesco
Volunteer Program has implemented a number of
initiatives and campaigns during its first seven
years of existence, including the Social
Marathons, institutional campaigns, the Volunteer
Presence Minute and the first edition of the
Voluntários MAIS (MORE Volunteers) initiative,
which led the Program into a significant
maturation stage.
As of March 2014, aiming to continue this process
and as part of the Program’s strategy,
management was transferred to the Human
Resources Department.
In December 2014, July 2015 and November
2015, we promoted the three editions of the
National Campaign for Voluntary Blood Donation,
encouraging Blood Donation throughout Brazil
with adhesion of 242 donors, benefitting up to 984
individuals in 27 Blood Centers in 20 cities of eight
states.
Fundação Bradesco, in partnership with Bradesco
Volunteer Program, promoted the 13th edition of
the National Volunteer Day.
The initiative took place on May 16 and gathered
15,684 volunteers, including employees of the
Bradesco Organization, students, teachers and
employees of Fundação Bradesco, besides
professionals from several fields.
More than 288,000 people were assisted and
169,283 products were donated to 131 social
welfare institutions.
Amongst the activities of the day, people sought
for sports and leisure, health, environment,
education, culture, citizenship, employment,
income and social welfare issues. This initiative
benefited communities throughout the country.
Between May 15 and July 15, Bradesco
participated in the Winter Clothing Campaign of
the Osasco Municipal Government, donating more
than 11,000 pieces of clothing, which benefited 80
Institutions and over 1,100 families.
Between August and November 2015, in the third
edition of Voluntários MAIS, participants
volunteered in Sustainability and Quality of Life.
The 611 volunteers in 24 cities from 12 states and
four regions of Brazil worked alone or in 58 teams,
benefitting 104 institutions and more than 6,300
individuals.
The Bradesco Volunteer Program continues to
gain visibility, thanks to its combination of
determination, solidarity and transformation.
Find out more about these initiatives on the
Bradesco
Volunteer
Portal
at
www.voluntariosbradesco.com.br.
Personnel Management
We rely on a Personnel Management team whose
objective is to know the Organization’s human
capital in order to help appropriately allocate
professionals to the different positions and
contribute to the development of individuals and
teams.
Within specific methodologies, processes are
carried out based on detailed analyses of the
skills and performance of our staff.
Based on this information, the Human Resources
Department, together with team leaders,
establishes initiatives focusing on improving
potential and enhancing individual performance.
These inputs are also used to define Learning
Solutions, provide ongoing feedback and prepare
Individual Development Plans that motivate and
drive new challenges, as well as in initiatives
designed to retain talent.
In 2014, all our employees were assessed by the
Competency Mapping process. Since 2003, more
than 215,000 processes focused on identifying
competencies have been conducted. In 2016
alone, more than 2,000 individuals were assessed
by the Human Resources department to ensure
that the Organization has the most recent data on
its teams.
At the same time, the new Performance
Assessment process, implemented in the second
half of 2014, already included 75% of the
employees in 23 Premises and in the Branch
Network. In 2016, this process should be
expanded to 20 other areas, contributing to
aligning objectives and guiding the teams’ efforts.
Respect for Diversity – Social Inclusion
The guarantee of a diverse work environment
accelerates the personal and professional growth
of employees and increases their capacity to
better understand and serve their customers.
Management Policy, which guides employee
relations in accordance with the principles of the
Global Compact, in addition to a number of other
international human rights regulations.
Bradesco respects the diversity and dignity of
human beings by preserving their individuality and
privacy, not admitting discriminatory practices of
any kind, whether in the workplace or in any of the
Company’s relationships with its internal and
external public.
Bradesco’s success is based on teamwork, in
which each employee contributes so that the
Organization can constantly innovate and
modernize through embracing all possibilities.
This is an ever present value in its daily
operations, achieved by amplifying its client base,
geographic reach and staff in the most diverse
locations.
The appreciation of diversity is incorporated into
the
Organization’s
Human
Resources
Bradesco
54
Bradesco has gone far beyond merely selling
products and services. The Bank seeks to
become more familiar with many different social
groups, providing services that meet their needs
and work for the sustainable development of the
country.
To effectively contribute to improving the
Company’s relations with its diverse public, as
well
as
maintaining
balanced
internal
demographics - both in admission and retention of
talent - Bradesco created the Diversity
Appreciation Work Group, composed of
representatives of different areas that discussed
actions needed to achieve these results.
In 2012, we launched a Treinet with the topic
Diversity,
available to all Organization’s
employees.
Believing in people, understanding and welcoming
differences are pioneering values present
throughout Bradesco's history, making it a bank
that constantly works towards becoming an agent
for development.
This issue is also broadly supported by the Code
of Ethics and the Corporate Sustainability Policy.
Ethnic Groups
We currently have 22,422 employees of African
descent, 12,909 of whom holding leadership
positions.
Since 2005, the Bank has been a partner of
Universidade da Cidadania Zumbi dos Palmares
(Unipalmares) through a professional qualification
program for hiring interns to work in important
business areas within the Bank. Unipalmares'
mission is to promote the inclusion of citizens of
African descent in higher education in Brazil,
doing so through the NGO Afrobrás.
The two-year program is divided into various
modules and relies on a partnership with
renowned institutions such as FGV, USP, Fipecafi
and FIA.
Students work in technical and business areas of
the Bank and are trained to improve themselves
as citizens and qualified professionals ready for
the labor market.
The program, which began with 30 interns, has
been expanded and currently employs 54
students.
It is important to emphasize that after the training
program ends, and if opportunities arise, the
Organization rewards interns who showed interest
and received positive feedback by asking them to
join the Bradesco Organization as employees.
Inclusion Policy for the Disabled
Bradesco was one of the banks to sponsor the
Profession Qualification Program of the Brazilian
Bank Federation (Febraban) in 2003 and 2004,
which trained professionals with disabilities to hold
positions in the labor market.
Aiming to hire and retain people with disabilities,
Bradesco has established partnerships with
specialized entities focused on the inclusion of
these professionals, providing training and
creating job opportunities within the Organization.
Since 2007, through a partnership with a
specialized consulting firm, we have been
developing and implementing the Bradesco
Inclusion Program for the Disabled, the primary
objective of which is to contribute to the
solidification of an inclusive organizational culture.
The Organization’s call center has a specific area
composed of visual impaired employees, who
operate in active service and provide full
performance of activities.
Currently, Bradesco employs 2,128 people with
disabilities.
On Bradesco’s website, under the “Career
Opportunities" link, the company offers an
exclusive channel to receive résumés from the
disabled.
Due to the importance of the issue, Bradesco
created a permanent work group focused on
issues involving accessibility. One of the actions
implemented by the group was the preparation of
a video training module on the subject for the
Company's entire staff.
To improve relations with the disabled, the Bank
distributed the “Social Inclusion – Bradesco and
the Inclusion of the Disabled” brochure to all
members of its staff in 2008.
In February 2009, Bradesco - in a partnership with
Febraban – hired over 130 people with disabilities
through the Program for Professional Qualification
and Inclusion of the Disabled in the Banking
Sector. This is the first job opportunity for many
employees, who will also be offered access to
educational and professional development.
Of the total number of employees hired, 89 will
attend School Upgrading (for those who finished
high school) for three months, and all others will
attend High School Equivalence courses (for
those who never completed their high school
education) for twelve months. In March 2010, all
employees
received
banking
segment
qualification, which was concluded by September
2010. In 2012, we concluded the program’s
second group, which was peculiar for hiring
people with intellectual disabilities. In May 2013,
the program was expanded to Belo Horizonte, in
the state of Minas Gerais, for the hiring of ten
people with disabilities.
At the end of 2010, we also established the
Bradesco Training Program for the Disabled in a
partnership with Fundação Bradesco in order to
offer education and open up the labor market for
the disabled. A total of 134 people with disabilities
participated in the Program. The advantage of
studying at Fundação Bradesco is that the
participants receive an Administration Technician
or Professional Qualification in Banking
Management diploma upon conclusion of the
course.
Opportunities for Women
At the close of 2015, Bradesco’s staff included
46,121 women, equivalent to 50% of all
employees. Out of this number, 29,214 hold
leadership positions, including positions on the
Board of Directors and the Board of Executive
Officers.
In the Prime segment, 73% of all staff members
are female.
Internship Program
In order to provide professional development
opportunities, Bradesco offers an internship
program in all operational and business areas,
allowing students to further their academic
education through practical application, preparing
them to work within the Organization or on the job
market. Currently, the program benefits 1,124
students, several of whom were hired by the
Organization.
Apprentice Program
The Apprentice Program was implemented by the
Bradesco Organization in 2004 and is conducted
in partnership with Fundação Bradesco and other
qualified entities, encompassing administrative
centers and branches throughout the country. The
program seeks to hire adolescents and young
adults to provide them with personal and
professional development.
In March 2016, we had 1,066 apprentices, totaling
8,969 youngsters participating in the program.
Bradesco
56
Occupational Health and Safety
Bradesco is a Company that develops programs
in health, disease prevention and safety to
optimize workplace conditions.
employees for thirty business days, offering much
more content, information and topics for them to
think over.
Occupational health and safety are addressed in
two sections of the Organization’s Human
Resources Management Policy:
It is a more democratic proposal of providing
personalized access to employees, with more
interactivity, comfort and flexibility.
To ensure good relations among all the
Organization’s professionals, maintaining a safe
and healthy working environment and promoting
conditions necessary for optimum levels of
performance and productivity; and
From the very moment they are hired, Bradesco
employees receive information and orientation on
behavior and conduct necessary to stay healthy
and improve quality of life.
To contribute to the improvement of
employees' quality of life, offering conditions to
balance work, health and family.
We offer our employees a more than adequate
work environment with conditions for complete
physical, mental and emotional well-being. The
Company invests in programs and methods that
allow for the mapping and identification of the
causes of work-related symptoms and diseases,
seeking to promote health and disease prevention
on a wide scale.
In 2013, Bradesco created the pioneer Sipat
Digital Bradesco, an innovative project designed
to the Organization’s employees with the purpose
of improving balance between their personal and
professional lives, productivity and work safety, as
well as family quality of life, in order to create a
healthier, safer and more productive work
environment.
Differently from a regular Sipat, which occurs
within a week, this new format is available to
Bradesco is an active member of the National
Corporate Council for the Prevention of HIV/aids
(CEN), which strives to prevent AIDS and assists
in the fight against the epidemic within the
workplace, disseminating information about safe
methods to prevent infection by the HIV virus to a
considerable portion of workers, their family
members and the community as a whole.
Another important issue is the quest for balance
between
the
employee’s
personal
and
professional lives. The Company is always
concerned with its employees' work hours, not
allowing them to surpass their contracted hours
and ensuring that they are able to fulfill their
personal commitments and have time for leisure
activities.
Reaffirming Bradesco’s commitment to the
continuous improvement of the work environment
and working conditions and relationships, in 2015,
we implemented a new Occupational Health and
Safety Management System, a clear step forward
towards this goal.
Benefits
Human capital is Bradesco Organization’s
strategic priority. We recognize people’s
performance
and
their
potential
for
accomplishment as the foundation of Bradesco
Organization's business. We know that in order to
perform better, people need to have prospects,
confidence in the future and their families' wellbeing guaranteed.
For this reason, we have put together a benefit
package which, going well beyond legal
requirements, provides for our employees’ and
their families’ safety and comfort by fulfilling their
basic
needs
and
offering
professional
development and special loan conditions for
acquiring goods and property. This management
strategy contributes to a healthier, more
productive work environment driven by employee
participation, resulting in excellent performance
and better results.
and retention factors and contribute to Banco
Bradesco’s recognition as one of the best
companies to work for in Brazil.
The special benefits we provide to our employees
are a part of the Organization’s talent attraction
Health and Dental Insurance
Our employees and their dependents have health
and dental care plan with hospitalization in private
rooms with en suite bathroom facilities and
premiums fully paid by the Bank. Bradesco Saúde
has consolidated its leadership position in Brazil’s
supplementary health market thanks to the
attention given to customers’ needs and the
partnership with the accredited network.
Health insurance covers medical consultations,
urgent, emergency and elective surgeries
(including all types of transplants), obstetric
service, myopia and hyperopia refractive surgery,
hospital admissions (without admission time limit,
including ICU), outpatient unit, examinations,
therapy, psychiatry, ambulance service, family
planning and aids treatment (with reimbursement
of expenses for prescription aids drugs). It also
includes non-traditional treatments, such as
dialysis, acupuncture, homeopathy, GPR, heart
valve, physiotherapy, nutrition, psychotherapy and
speech therapy.
The dental plan includes preventive and surgical
treatment, oral rehabilitation, pediatric dentistry,
endodontics, periodontology and prosthodontics.
Implants are offered at lower-than-market costs
through agreements.
In the first quarter of 2016, there were 858,274
medical and hospital visits and 67,011 dental
appointments.
Pension Plan
Bradesco provides all of its employees with a
pension plan, in which the Organization contributes
5% of the participant’s compensation, including the
Christmas bonus.
The plan guarantees coverage to the retiree, the
retiree’s widow or widower and their children up to
the age of 24.
Group Life, Personal Accident Insurance and Funeral Assistance
All Bradesco employees have access to group life
and personal accident insurance and funeral
assistance with special coverage and reduced
costs. Employees retired within INSS who were
laid off without justification are offered the option
to remain on the policy, with subsidized costs.
Culture Voucher
Bradesco was one of the first banks to offer its
employees the Culture Voucher, which promotes
and expands employees’ access to culture goods
and services, such as arts, literature, humanities
and information, performing arts, music,
audiovisual and cultural heritage. Active
employees receiving monthly compensation of up
to five minimum salaries are entitled to this
benefit.
Social Services, Psycholofical Assistance and Employee Assistance Program LIG VIVA BEM
Bradesco’s employees and their dependents
receive 24 hours, 7 days/week assistance through
its Employee Assistance Program - LIG Viva Bem.
The initiative shows Bradesco’s concern with its
employees’ well-being at all times.
Bradesco
58
contracted company, such as psychologists,
educators, educational psychologists, occupational
therapists, lawyers or nutritionists. Costs are below
market prices and, in case of medical treatment,
employees can use Bradesco’s health plan, which
has national coverage.
Phone assistance is provided free of charge by
specialized professionals in the psychology, legal,
and financial areas, on topics such as how to deal
with differences, family and relationship problems,
and nutrition.
Support is also available in person, if necessary. If
they prefer, employees can also be referred to
professionals at the headquarters of the
In the first quarter of 2016, there were 2,793 calls
generating 7,366 follow-ups.
Snack Supply
Bradesco employees receive snacks, free of charge, twice a day, which contributes to their well-being and
quality of life.
In the first quarter of 2016, R$12 million were invested to provide 6.3 million snacks.
Medicine
Bradesco Saúde maintains agreements with drugstore chains throughout Brazil, enabling its
employees and dependents to buy medicine with lower costs.
Influenza Vaccination
Bradesco conducts an annual influenza vaccination campaign, offering the vaccination free of charge to all its
employees and at subsidized prices to their dependents. In the 2015 campaign, Bradesco offered vaccination
against the flu and the H1N1 virus to employees and their dependents, and 78,527 people were vaccinated at
a cost of R$2,766,278.37. The 2016 campaign is expected to occur in April 18.
Leisure Activities
We also have an area with swimming pools, a
track, soccer field, basketball, volleyball, soccer,
tennis courts and squash for employees and their
dependents to take part in leisure and recreation
activities. In the first quarter of 2016, the facilities
were accessed 20,058 times.
Some Administrative Centers offer relaxation
rooms and convenience and study spaces. In
Cidade de Deus, in Osasco, we have a large area
with trees and several rest and relaxation areas
where employees can enjoy a pleasant and calm
environment at lunchtime or after work.
Social Loan
Bradesco offers financial assistance to its employees, granting loans with subsidized fees for emergencies,
educational expenses, and the acquisition of orthopedic apparatus, glasses, funerals, psychologists,
psychiatrists and speech therapists, among others.
Lines of Credit
Bradesco offers loans to its employees with
special fees for the acquisition of:
 Personal loans – online, performing loan,
with guarantee of vehicles and properties;


Overdraft Facilities;
Real Estate Loans;
 CDC – vehicles, motorcycles, MBA/Post
graduate degrees, or other goods and services;


Advances on income tax returns; and

Christmas Bonus advance.
Leasing of vehicles and other goods;
It is important to stress that first kin relatives (parents and children) of the Organization’s employees can take
advantage of the same benefits when the following operations are contracted:

Real Estate Loans;

CDC – vehicles;

Leasing – vehicles;
Online Shopping Channel
The ShopFácil Funcionário is an exclusive online shopping channel that offers benefits to Bradesco
Organization employees.
It is a special shopping channel, with exclusive discounts through direct agreements with several product or
service suppliers. Bradesco also has partnerships with certain companies to offer employees special prices
and payment options.
Other benefits provided for by Law and the Collective Bargaining Agreements by Bank Employees:

Transportation voucher

Meal voucher

Food voucher

Maternity/paternity/wedding/grievance leave

Funeral assistance

Day care/baby sitter assistance

Professional requalification allowance
Human Resources – March 2016
On March 31, 2016, Bradesco, including its subsidiaries, had 91,395 employees.
The following table presents the number of employees in the following periods:
March
2008
2009
2010
2011
2012
2013
Banco Bradesco
69.411
68.962
75.375
86.263
85.777
83.900
82.011
80.726
79.457
Subsidiaries
17.211
16.110
19.873
18.149
17.608
16.589
13.509
12.135
11.938
Subtotal Bradesco
86.622
85.072
95.248
104.412
103.385
100.489
95.520
92.861
-
-
-
-
-
-
86.622
85.072
95.248
104.412
103.385
100.489
Banco BMC
Total
2014
2015
2016
91.395
-
95.520
92.861
91.395
Obs.: In 2012, Banco BERJ and IBI México were merged into Bradesco
Since December 2014, Scopus Tecnologia (2,431 employees) has no longer been part of the Bradesco Organization.
Below, we highlight some of Bradesco’s human capital indicators in March 2016:
Bradesco
60
Gender
Male
Female
Age
Years of Service to the Group
Up to 30 years old 51% Up to 5 years
Between 31 and
Between 6 and 10
50%
24%
40 years old
years
Between 41 and
Between 11 and
50%
16%
50 years old
20 years
More than 50 years
9% More than 20 years
old
Education
45% High School
Type of position
8%
19% Higher Education
75% Non-commissioned 35%
15% Other
17% Commissioned
21% X
65%
X
Personnel Expenses
In the first quarter of 2016, Bradesco’s personnel expenses totaled R$3,754 million, including expenses with
salary, charges, benefits, training and profit sharing, among others.
The tables below show the percentage of each item in Bradesco’s expenses with personnel and the
percentage of these expenses by business segment in the first quarter of 2016 and 2015:
Personnel Expenses by Business Segment
Quarter - %
1Q16
Financial Segment
1Q15
90,6
90,1
Regulation Segment
8,1
8,3
Other Segments
1,3
1,6
100,0
100,0
Total
Breakdown of Personnel Expenses
Quarter - %
1Q16
1Q15
Salaries
47,3
46,5
Benefits
21,9
21,8
Charges
16,6
17,3
Profit Sharing
9,6
9,7
Provision for Labor Claims
4,2
4,0
Training
Total
0,5
0,7
100,0
100,0
Corporate Education
Corporate
Education
at
the
Bradesco
Organization, offered to all employees from
several operating areas and segments, is based
on corporate strategies towards efficiency, growth
and sustainable results.
Seeking to improve our people development
strategy and expand qualification offers, we
launched Universidade Corporativa Bradesco
(UniBrad) in 2013. In 2014 and 2015, we
consolidated this competence-based corporate
education system, seeking a more active learning
process linked to the Organization’s goals, targets
and values.
UniBrad comprises ten schools that plan
education initiatives based on corporate strategies
linked to competence development, which are:
Citizenship
and
Sustainability,
Operational
Excellence, People, Organizational Identity,
Business Intelligence, Leadership, Business,
Customer Relationship, Operational Security and
Digital Solution, implemented in 2015, and
designed to expand and disseminate the
necessary concepts and competences for
Bradesco’s adaptation and success in view of
digital trends.
operational knowledge, skills and abilities,
according to market innovations and demands.
The focus on skill development enables the
improvement of professional aspects and
individual potentialities, through an integrated
approach.
Educational solutions are developed either by an
internal specialized team or in partnership with
renowned
consultancies
and
educational
institutions. Also, employees participate in
courses, seminars and academic programs.
The application of the concept of supporting
performance seeks to provide employees with
information as efficiently as possible to be aligned
with their realities and needs. We prioritize
information which effectively supports teams in the
execution of business strategies, highlighting the
quality of services rendered and relationships with
customers.
The changing and challenging economic scenario
requires professionals to be well prepared to meet
customers’ demands and needs in terms of
stimulation to production, financial inclusion and
credit.
The Corporate Education programs follow the
market and economy growth, aiming to ensure
that Bradesco always continues close to Brazilian
people reaffirms every day its commitment to the
community and country’s development.
Given Bradesco’s position as an internal career
bank, continuous and progressive investment in
education is essential to broaden knowledge and
improve professional skills, enabling employees to
develop as professionals and face new
challenges.
Our training programs offer a multidisciplinary
approach, integrating technical, technological and
Corporate
education
also
includes
the
dissemination of corporate values and the
promotion of a favorable work environment for the
development of employee potential. Many of our
programs
motivate
leadership
and
the
development of leadership skills and reinforce the
values of ethical, social and environmental
responsibility. By aligning training strategies with
personnel
management
processes,
the
Organization is able to focus on priorities
regarding employees’ skills and needs.
UniBrad
constantly
improves
educational
practices, means and resources, advancing handin-hand with technological innovations and access
to digital media. In addition to in-house courses,
and case studies, it uses the e-learning courses,
games, videos and leaflets to promote
complementary
programs,
and
stimulate
collaborative knowledge building.
In 2016, we estimate investments of around
R$144 million in training and development.
This significant investment underlines Bradesco’s
commitment to the development and qualification
of its employees.
The main actions conducted in the period are
highlighted below.
In-house courses
We provided branch network’s employees with
training programs that combine know-how and
competencies associated with the management
and administrative functions, including: “Training
of Managers for Individual and Corporate
Customers and Assistant Managers for Individual
and Corporate Customers,” which focuses on the
technical knowledge for the formalization and
start-up of processes; the Beginners’ Course,
focusing on account management novices; Credit
in Retail Segment for Corporate Account
Managers, whose content was developed in
partnership with SEBRAE – the Brazilian Service
of Support for Micro and Small Enterprises,
focused on SMEs; Business in Individual and
Corporate Credit; Business for PAB (Banking
Service Points) and Training of PA (Service
Points) Managers, covering technical, behavioral
and commercial aspects to improve the
management of the portfolio and customer
relations.
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62
It is worth pointing out the following programs to
branch network’s employees: Development of
Leadership and Operational Capacities, Credit
Formalization
and
People
and
Result
Management, focusing on human relations and
risk and process management; Training Program
for the first-time Branch Managers, which aim to
improve commercial and strategic knowledge, as
well as their leading skills; Guide to Results,
developed to the third-time Branch Managers,
aims at improving follow-up results strategies and
processes. We created education solutions on
Real Estate Credit (Commercial and Operational)
focused on identifying potential sources of
businesses and offering products suitable to
clients’ needs, expectations and financial capacity.
The Operational version guided managers on the
proper conduction of services process, contracting
and formalization of mortgage and housing
purchasing pool.
For the Prime segment, we made available the
following courses: Training for First-Time Branch
Managers program; Executive Program for Prime
Branch Managers, Managerial Development;
Credit Products; Shares and Capital Markets and
Investment Business, all comprising technical,
commercial and operational aspects, in addition to
strengthening the segment’s strategy.
Still in the Prime segment, we provided the
Training for Assistant Managers program and the
Financial Consulting and Business Program, so
that Managers are able to offer financial consulting
services and they are prepared to anticipate
clients’ needs, taking into account the ethical and
social elements involved.
In order to encourage managers to take a more
advisory and assertive role when selling products
and services to customers, we developed and
widely applied the Customer-Focused Advisory
Sales Program, for Account and Relationship
Managers in the Retail and Prime Segments.
Regarding the quality of customer service, we
highlight the course Sou Protagonista do Meu
Atendimento (I’m the Actor of My Service) aims at
training employees to offer excellent services to incompany and external clients, solving any
problems quickly and efficiently. We have also
created the Fidelize Campinas (Loyalty Program in
Campinas) program, a solution developed for 406
participants, focusing on the quality of the service
provided to civil servants, addressing loyaltybuilding techniques regarding salary portability.
It is worth noting the implementation of the O
Diferencial sou EU (The Differential is ME)
program, with lectures engaging more than 33,000
employees (in person or via telepresence, by
accessing a video). This learning solution is
designed to provide higher visibility to the Focus
on the Customer (Foco do Cliente) topic at the
Branch Network.
The Agribusiness–Technical and Commercial
Analysis program helps professionals from the
Retail and Prime Segments to identify
opportunities and risks in the agribusiness market,
providing technical knowledge for assessing loan
operation guarantees, notions of farming and
cattle raising, and regional information, in order to
best serve the reality of each region in the country.
The program also includes information on
FINAME,
Derivatives
and
Social
and
Environmental Risk.
In order to improve credit analysis and granting
techniques, we continued with the Advanced
Credit Retail Solution for Corporate Customers,
focusing on managers of corporate accounts of
the branch network.
Since the end of 2015, we have moved on with the
Summer
Project
for
Retail
and
Prime
professionals, which encouraged the identification
of business opportunities for customers on
vacation, reinforcing the importance of service
quality.
All training programs for the branch network, as a
rule of thumb, highlight aspects that reinforce the
importance of ethics and service quality.
Considering the particularities and mission of the
Digital Channels Department, many employees, —
after working in customer service (Telebanco) —
find opportunities for professional growth in other
areas within the Bradesco Organization, especially
in the branch network, which reinforces
Bradesco’s career plan and propagate the
importance of quality at our service points. Before
being transferred, these employees participate in
product and banking service training, digital world,
customer relationship, in addition to preparatory
courses before so that they can take the
Certification in Investment Products examination
(CPA 10 and CPA 20) before joining the branches.
For the same area, we carry out semi-annual
training programs with Customer Service
supervisors through the Vila Nova Leadership
Program and invest in the training of analysts and
managers so they can become specialists in
Customer Experience.
Also regarding the Digital Channels Department,
we have created solutions that strengthen the
digital culture and promote digital transformation,
with the Jota Project and the Digital Knowledge
Community.
It is worth noting the launch of the A Espiral da
Influência e Negociação (The Spiral of Influence
and Negotiation), with specific negotiation tracks
for employees of the Bank’s Departments,
developing the ability to influence people as the
premise of relationships and negotiation.
Integration Programs seek to strengthen the
Organization’s identity and culture. To this end,
we designed a development program aimed at
interns from different departments. The program
includes integration solutions, such as Bradesco
Integrar e Compartilhar, which disseminates
aspects of the Bradesco Organization’s Culture;
the Jogo da Estrutura (Structure Game), whose
aim is to explore the areas/activities comprising
the Business Unit, and the “Management of
Competencies” solution, which introduces the
concept of Corporate Competencies and
encourages leadership and self-development.
Among
the
programs
that
strengthen
Organizational Identity and Culture, it is worth
noting the Bradesco Ontem, Hoje e Amanhã
(Bradesco Yesterday, Today and Tomorrow)
solution, with monitored visits to the Bradesco
History Museum, the Information Technology
Center and the Research and Innovation
Department, among other areas. This program
was included in the development program of the
interns allocated to Cidade de Deus, as well as in
solutions for other stakeholders.
The Art of Being a Tutor is a supplementary
program that prepares the professionals
responsible for the
Organization’s interns.
development
of
our
In order to improve the performance of employees
who need to make presentations, we included the
“Emotional Domain in Presentations” solution in
the Communication development program.
In the first quarter of 2016, we continued
strengthening the Strategic Planning development
program, including new education solutions using
different methods, such as gamification, in order to
provide new learning situations to encourage
strategic operations and the alignment with
business objectives. Among the designed
solutions, it is worth noting the Planejar é Preciso
(Planning is Necessary) and Atingindo a Antártida
(Reaching Antardida) programs, which include
situations that show the importance of excellent
planning to achieve results. We have also
presented the Planejamento Estratégico – é você
quem faz! (Strategic Planning - you design it)
show, which raises awareness of the importance
of planning during daily activities, showing several
day-to-day personal and professional situations.
We had a new initiative in the Legal Department
focusing on issues such as Strategic Planning and
Leadership, Time Management, Delegation,
Emotional Balance and Leadership. To improve
knowledge to manage projects, we created the
following programs: Project Management – from
Theory to Practice and Project Model Canvas,
aimed to carry out efficient management of the
Organization’s projects.
In order to foster an entrepreneurial culture, we
continued with the Corporate Entrepreneurship
Program, which is aimed at IT employees and
Bradesco Promotora. Our priority is to disclose
and encourage reflections on the ethical values
and principles established in the Company’s Code
of Ethics. As a result, we continue releasing the
series of videos entitled Falar de Ética (Talking
about Ethics), an issue also featured in several
lectures and included in several corporate
education programs destined to the Organization’s
professionals.
UniBrad has trained professionals involved in
System Architecture, an extensive project that
aims to gradually implement integrated technology
elements
(such
as
infrastructure,
data
communication network and application systems),
Bradesco
64
to provide more flexibility and safety in business
transactions
Among the education programs supporting the
implementation of the System Architecture, we
can highlight Asset Front support program, which
involves the Lending, Financing, Revolving Credit
Limit and Payroll-Deductible Loan Refinancing
systems, among other new features implemented
in the Financial Terminal. Several other teaching
solutions have been developed to inform and train
employees, in preparation for operating changes
in these systems.
O the Efficiency Center Development Program,
with the purpose of encouraging initiatives to
spread the efficiency culture. During this new
phase, we revised the concepts seen during the
program and we focused the challenges mapped
in the early stage of this solution, through
innovation tools, prototyping and presentation of
cases for potential implementation in the Bank.
In addition, in order to develop innovation and
creative thinking in our employees, we created a
development trail, which began by means of
creative confidence (“Creative Behavior” course),
creative solution of problems (“Creativity Variety”
course) and Creativity and Innovation tools
(“Innovation Drive” course), and we revised
business models (“Business Model Generation –
Canvas” course).
All these initiatives were
developed in partnership with specialized
companies.
We continued with the “Extension in Mathematics
and Statistics” solution in order to train employees
from different areas in Quantitative DecisionMaking Methods. The selection criteria included a
degree in Natural and Physical Sciences and
technical tests, in addition to interviews with the
teaching team to check their aptitude in
mathematical models.
Between January and March 2016, over 54,000
people participated in several in-house events
offered to the Organization’s employees.
Among the education solutions focused on
customers, we highlight the Evoluir Recife e
Ribeirão Preto (Develop Recife and Ribeirão
Preto) programs, designed to serve small and
micro enterprises. With the participation of
Corporate Managers from the region, the solution
involved partners from these enterprises,
addressing relevant topics related to their
businesses.
Leadership Development
Our premise in the development of a leadership
program is to create a culture of learning in line
with our business objectives and strength
competencies in order to develop highperformance teams, new leaders for the
Organization and successors for their respective
positions, as a key element for the business’
sustainable development.
We operate within the Leadership Pipeline
(inspired by Ram Charan’s work), which helps
understand the requirements to be developed in
each leadership level. Each pipeline stage
represents a change in organizational position,
which requires growing complexity in terms of
leadership attributes, with specific challenges.
Continuing with leadership development initiatives
(P1 – Team leaders), we carried out People
Management Cycle solutions, aimed to train the
Leader, who will act as protagonist in the
management of his/her team, recognizing his/her
role in each stage of the People Management
Cycle, and use the most suitable tools to develop
and build the potential of each employee, who will
act so as to reach the results expected by the
Organization.
Another solution was the Inspiring Leadership,
which aims to strengthen the leader in order to
transform the environment, inspire the team and
recognize opportunities to create an excellent
work environment for the whole team. We believe
that, through trust, ethics and example, leaders
promote the Organization’s sustainability, building
the future through people and ensuring the
continuity of the business.
In addition to the behavioral approach, the
technical knowledge on strategy and business is
part of the leadership development.
The ELOS and PHI Career and Sustainable
Business programs are part of the Career and
Succession Program.
the areas that comprise a premise) to P5 (that
manage a business, which is equivalent to a
premise) leadership levels, in addition to online
solutions.
For the second half of 2016, we will focus on P3
(that manage one function, which is equivalent to
Executive Coaching Program
The Executive Coaching Program seeks goals
and competencies that will be the focus of
improvement for the Organization’s leaders. This
is an interactive and individual process that allows
professionals to reach a high level of
performance,
overcoming
challenges
and
transforming adversities into opportunities. The
program contributes to the process of change,
channels potential and maximizes performance.
Mentoring Program
Bradesco has a formal Mentoring program with
the purpose of speeding up and leveraging the
development of leaders to face market
challenges; it prepares new leaders through the
transfer of knowledge and experience. In 2015,
the Mentoring Program was launched at Bradesco
Seguros. The program was implemented in the
corporate level and currently involves 125 leaders
of the Organization.
Certification in Investment Products
Preparatory courses for ANBIMA Certification are
specifically designed for employees who need to
obtain the certification. The development of a
program begins with a self-study period, in which
leaflets and mock exams are made available,
which is concluded after an in-house activity.
Between January and March
professionals were certified.
2016,
1,089
Since the process began in 2002, over 65,000
employees from the branch network and other
Organization’s premises have been certified.
E-Learning – TreiNet
TreiNet is the name given by Bradesco to its
platform where distance-learning courses are
offered, which have gained a growing number of
participants because they are able to reach any
employee interested in taking a course, covering
all the country’s regions. Distance-learning
education provides students’ with autonomy, easy
content upgrade, self-study material and
assessments.
courses. Since 2000, we trained 10.3 million
students.
These characteristics ensure that all Bradesco
employees have an opportunity for continued
improvement, increasing their chances of career
development.
Several topics are available in this modality,
among which it is worth mentioning the
Introduction to Information Security course, which
is available to all the Organization’s employees
and presents concepts and recommendations
related to this issue, aiming at the utilization of
methods for protecting information assets and
Between January and March 2016, 88,770
employees attended the Organization’s e-learning
These figures are proof of Bradesco's effort to
foster a distance-learning culture within the
Organization, in particular by informing employees
about new courses and providing easy-to-enroll
tools. We have over 280 active courses in the
first quarter of 2016.
Bradesco
66
ensuring the principles of confidentiality, integrity
and availability. This course was prepared based
on the Corporate Information Security Rules and
Policy.
In distance learning courses, we can highlight the
Business for Beginners – Module I program and
the CPA 10 course (Certification in Investment
Products).
Leaflets and Video Training
In addition to e-learning tools, UniBrad also uses
two other distance-learning methods: leaflets and
video training. The media used is determined by
the target audience in question, the content to be
developed, the scope and the need for portability.
Between January and March 2016, 31,686 people
participated in training through leaflets and 22,095
through video training.
We also highlight videos launched on the following
topics: Ethics Series, with Clóvis de Barros,
available also at Bradesco’s Youtube Channel,
with free access to the public. Other videos
available: Transactions in Cash – identification of
the bearer, complying with the guidelines of Bacen
and COAF; Productive Chains, aimed at groups of
companies; Addressing Exclusive Customers and
API Changes and Investment Funds, to comply
with the new CVM rules.
In the corporate area, we made available
educational solutions aiming at providing
information and raising the awareness on the need
to comply with standards and laws, for instance,
the video training entitled Preventing and Fighting
Corruption and the Foreign Account Tax
Compliance Act referring to the US Act that
regulates the identification of financial resources
from US taxpayers.
In regard to the topic “Prevention of Money
Laundering and Terrorism Financing”, we offered
educational solutions in several formats designed
to divulge and raise employee awareness of the
importance of each person’s commitment to
preventive initiatives. In 2015, we launched a
special series of videos on security and attention
when using social media.
Among the leaflets created, we can highlight a
guide on the quality of Opening Accounts and
Professional and Qualified Investors – Definitions
and Procedures, in compliance with the new CVM
rule.
We can also highlight the Portal Lidera, an online
community for the Organization’s leaders with over
12,700 active users, designed to discuss relevant
topics that allow the expansion of knowledge and
access to videos featuring experts from renowned
business schools from all over the world, including
statements from the Organization’s Executives
and discussion and dissemination of knowledge
among the participating leaders of this community.
Partnerships with Universities and Colleges
To further the training of its employees, Bradesco
operates through a number of partnerships with
educational institutions such as FIA, FIPE,
Fipecafi, FGV, FDC, IESE, Insper, Saint Paul,
FIAP, etc. Bradesco’s employees have obtained
MBAs, specializations, post-graduate and master
degrees, which are important to maintaining the
quality of information provided and for staff
qualification to be in line with the most modern
management practices.
In addition to 100% financed courses, Bradesco
maintains partnerships with several education
institutions that offer discounts in courses to the
Organization’s employees under the self-financing
model. Some of these agreements include
employees’ dependents and offer discounts in the
following
courses:
Undergraduate,
MBA,
Specializations,
Continuing
Education
and
Language courses.
Customized MBAs
In addition to participating in open groups, the
Organization’s employees can attend specific
MBA classes. In this case, the programs are
customized to the company’s context and needs.
In 2016, the following MBA programs are being
offered: Information Security Management, by
FIAP, aimed at the Corporate Security
Department,
and
Internal
Controls
and
Compliance MBA, by FIPECAFI, for the
employees of the Integrated Risk Control
Department.
For the Corporate, Middle Market and Wholesale
Bank segments, we offer MBA Business
Executive program, in a partnership with INSPER.
It is worth noting the MBA in Banking Business,
by FGV, aimed at employees of the Retail and
Prime segments and at the Digital Channel and
the Security, Transport and Value Departments, in
addition to the partnership entered into between
Bradesco and the Saint Paul Business School in
the Executive Credit MBA.
MBA programs cover relevant and advanced
topics of each area expertise, combining theory
with practice in the current market, improving
one’s capacity for analysis and preparing
professionals to take over more strategic
activities.
Advanced Development Program - PDA
The program focuses on personalized professional
training, proof of the importance given to the
qualification of the team as the differential that will
help the Organization achieve strategic market
movements, brand solidity and continued success.
The program works to strengthen aspects related
to Strategic Management by allowing students to
participate in Executive Education programs, both
in Brazil and overseas, in major Business Schools
in the United States, including: Harvard, Wharton,
Chicago Booth, Columbia, Kellog, MIT and
Michigan. Participants also study in CLL - Center
for Creative Leadership’s programs, one of the
best leadership excellence centers in the world.
Advanced Development Program - PDA and Advanced Management Program (AMP)
The Managerial Development Program, developed
in partnership with ISE Business School was
prepared to contribute to preparing Bradesco
Organization’s Executive Superintendents to be
better managers and leaders.
The Advanced Management Program – AMP- was
also developed in partnership with the ISE
Business School. It is aimed to the Bank’s
Departmental and Executive Boards to encourage
reflection on the role of companies’ management
leaders and the positive corporate governance and
business sustainability practices, in addition to
raising discussion on business and risk related key
topics.
Languages
We maintain our partnership with a company that provides on-line English courses, from the most basic to the
most advanced of levels for employees. Also, many professionals take part in in-house language classes that
seek to meet the specific needs of the Organization's business and management areas.
Bradesco
68
Virtual Library
The Organization’s employees have an important
learning tool: the Virtual Library, which allows them
to refer to the summary of online business books
on topics such as leadership and selfdevelopment, among others. The summaries have
up to five pages of thousands of contemporary
titles, which are constantly updated, written by
renowned specialists, including titles translated
into Portuguese. Between January and March
2016, over 199,000 summaries were either
automatically received by email or downloaded
from the platform by employees.
Other UniBrad Initiatives:
BQuest: With an innovative and fun approach that
seeks to combine learning with entertainment, we
implemented the BQuest app, a solution arising
from Bradesco’s Innovation Program, INOVABRA,
which offers employees (who register voluntarily)
the possibility to learn through a question and
answer game, accumulating points, disputing with
colleagues and being ranked for their performance,
in a fun and casual manner.
City of Books: The City of Books is a project that
encourages the dissemination of knowledge and
encourages employees’ self-development. It was
implemented in 2014, with four shelves allocated in
different buildings at Cidade de Deus, named
Villas. The shelves have with hundreds of books
by different authors, which are available to anyone
who wants to read a good text, without the
obligation to return it in a specific time. The project
encourages the donation of books, further
encouraging the sharing of knowledge. In 2015,
the City of Books was expanded to Alphaville, with
another three shelves.
We believe that reading is the starting point for a
world of discoveries and continuous learning,
aspects that are fully in line with UniBrad’s mission
and the Organization’s history.
Social and Corporate Responsibility
Online courses are available on Bradesco’s
website free of charge for customers and noncustomers. We currently run 13 courses on the
most varied of topics, such as Computing, Written
Communication, Corporate Planning and Budget,
Mathematical Finance, Personnel Finance, Energy
Economy and Introduction to Digital Photography.
hits on our online courses were registered. Since
its debut in May 2010, more than 3 million hits
have been registered.
We continued carrying out the “Bradesco –
Unipalmares”
Program
(Universidade
da
Cidadania Zumbi dos Palmares), which benefits
youth beginning their careers by providing them
with qualification, social inclusion and personal and
professional development.
Bradesco is investing in programs on Financial
Education for the general public.
people attended the lectures for the Organization’s
employees and other publics (partner companies,
fairs and communities). At several events, leaflets
about the topic were distributed. Since the
beginning of the project, in 2010, over 35,000
participations were recorded.
By promoting these events, Bradesco seeks to
contribute to creating a more rational money
management and responsible loan culture,
instructing the population about the importance of
controlling expenses, family budget, loans and
investments comparison rates, as well as tips for
overcoming financial difficulties. We believe that by
sharing our knowledge in our field of expertise we
are able to meet our social responsibility and
financial sustainability commitments, as well as to
expand the relationship with our associates and
customers.
Regarding social responsibility, we have also
developed trainings in Libras for employees
providing direct services to customers, in order to
guarantee access of this public to our branches.
Among the educational solutions focused on
Sustainability, we started an Education and
Communication Campaign called Rationalize,
focusing on the Property Department and in
partnership with the other premises. This
campaign will last for one year and is designed to
prevent the waste of resources, especially water
and electricity, and reduce the production and
appropriately dispose of the waste generated by
the Organization.
Fundação Bradesco
Background
Founded in 1956, Fundação Bradesco is a nonprofit organization that aims to providing equal
opportunities through education. Headquartered
in Cidade de Deus, Osasco, state of São Paulo,
Fundação Bradesco maintains 40 schools located
in underprivileged regions throughout the country,
in all Brazilian states and the Federal District.
School), Youth and Adult Education and Initial
and Continued Education focused on generating
employment and income. In addition to a formal,
free and quality education, the nearly 43,000
Basic Education students will be provided with
uniforms, school material, food and health and
dental assistance.
Fundação Bradesco’s mission is to promote the
social inclusion of underprivileged Brazilians
through education, while acting as a multiplier of
the best pedagogical and educational practices.
Fundação Bradesco also expects to benefit a total
of 550 thousand students through Distance
Learning (EaD), via a number of courses offered
through its e-learning portal Escola Virtual (Virtual
School). These students will conclude at least one
course of those offered in its program, in addition
to 21,490 students who will benefit from projects
and actions in partnerships with Digital Inclusion
Centers (CIDs), the Educa+Ação Program and
Technology courses (Educar e Aprender Educate and Learn).
With 59 years of experience, Fundação Bradesco
is one of the largest private networks offering
quality formal education free of charge in Brazil.
In 2016, the aim is to benefit 101,566 students at
its own Basic Education (from Kindergarten to
High School and Vocational Training - High
Areas and Methods of Action
Basic Education
Basic Education is a very important period in a
person’s life; it is when the first discoveries of the
world are made. Of the total 2016 budget,
Fundação Bradesco intends to allocate 73.97% of
funds to the Basic Education. The school was
conceived as a privileged environment for
exercising citizenship values, and students are
regarded as original, creative human beings and
producers of culture who learn through
experiences in both school and society.
Therefore, their potential and need to interact and
reflect on the diversity of knowledge are
approached in the classroom.
Fundação Bradesco’s multi-disciplinary curriculum
seeks to provide students with access to
theoretical and practical content and is based on
the principle that learning is both dialectical and
heuristic.
Kindergarten
Kindergarten
represents
an
important
transactional period in which, through several
stimuli, children take the first steps towards life in
society. At five years of age, children begin to
socialize with others and, most importantly, begin
to undergo a solidification of values and behaviors
Bradesco
70
that will guide them for the rest of their lives. It is
during this phase that the children begin to feel
respect for themselves, others, differences and
the environment. In kindergarten, children’s world
expands from the home and parents to include
new locations, dimensions and people. Children
also begin to receive other physical, emotional,
social and intellectual stimuli. It is for these
reasons that teachers place so much emphasis
on kindergarten within Fundação Bradesco.
In 2016, we expect to benefit a total of 2,437
students.
Basic Education
In the nine grades of Basic Education, students
develop writing, reading and calculation skills.
Students also have their first experience with
other subjects, such as Science, History,
Geography, Arts and Physical Education.
In the first stage of Basic Education (1st to 5th
grade), for instance, teachers motivate students to
formulate hypothesis and use several new
resources, such as different forms of media. In the
second stage (6th to 9th grades), when they
become teenagers, Fundação Bradesco students
improve their knowledge through projects and
participation in exhibits. In 2016, 29,026 Basic
Education students will benefit.
High School
In High School, an important cycle of school life
ends: it is the first step in the beginning of
adulthood. This is the moment to make choices,
the most important of which is what profession to
follow. Fundação Bradesco seeks to qualify
professionals and citizens that are aware of their
different roles in society. Knowledge is just as
important as learning how to use it in an active,
useful and innovative way. In 2016, we expect to
benefit a total of 10,628 students.
Vocational Training - High School Level
To face the challenge of qualifying genuinely
autonomous professionals, the objective of the
technical courses is to provide full qualification so
that students can enter the labor market and meet
society’s demand for professionals who are
sufficiently skilled to produce, articulate, mobilize
and put into practice the knowledge of values
necessary for professional and social life.
specific demands for skilled professionals in
regions where the schools are located.
The courses are offered in different technological
areas, such as Information and Communication;
Control and Industrial Processes; Management
and Business; and Natural Resources. In 2016,
we expect to benefit 1,597 students.
The syllabi of the courses cover technical aspects
and value citizenship in labor relations and the
Professional Qualification
Preliminary and Continuing Qualification
The Preliminary and Continuing Qualification
courses have important social inclusion role as
they qualify students and individuals from
communities served by Fundação Bradesco.
Additionally, they encourage entrepreneurship
and expand students’ possibility to be placed in
the labor market.
These courses
categories:
are
organized
into
development of skills necessary to full
qualification in the social, interpersonal, personal
and professional dimensions.
three
– Professional Qualification: offers professional
qualification in terms of high school level
qualification to include individuals in the labor
market.
– Complementation to the Full Qualification: offers
students opportunities to expand their knowledge
through courses that contribute to the
– Productive Groups: offer technical qualification
courses
that
provide
guidance
on
entrepreneurism and administrative, commercial
and environmental aspects, among others, by
analyzing the local productive context, which is
extremely relevant to the domestic productive
scenario.
In 2015, we expect to benefit a total of 45,290
students.
National Young Technical Apprentice Program
In order to facilitate the insertion of High School
students into the labor market, Fundação
Bradesco offers the National Young Technical
The model adopted by Fundação Bradesco
currently offers a Program for the Technological
Aspects of Management and Business, Industrial
Apprentice Program, also supported by the
Bradesco Organization. Employees become
educational agents and tutors in these students’
development process.
Control and Procedures, Information and
Communication, and Information Technology.
Education for Youth and Adults
Fundação Bradesco conducts a Youngster and
Adult Literacy Program in its school units, giving
those who did not have access to or did not
complete their basic education and high school
studies at the appropriate age a chance to
resume their schooling.
In 2016, the program will assist 505 students.
Fundação Bradesco also offers telecourses for
the 2nd stage of Basic Education (6th to 9th
grades) and High School level. In addition, it has
been progressing in the adoption of distance
learning, making the acquisition of knowledge
even more flexible for students.
In 2016, 4,845 students in Basic Education and
7,238 in High School will be assisted, giving a
total of 12,588, including those from the Adult
Literacy Program.
Other Modalities
Distance Learning – Virtual School
The Virtual School represents a decisive step in Fundação Bradesco’s project towards providing universal
access to educational opportunities and bringing its programs to people in low-income communities.
The e-learning portal offers distance learning courses online and combined internet/classroom. It is
available to students and former students, and Fundação Bradesco’s teachers and employees, in
addition to community individuals who wish to obtain a new specialization or refresher qualification
to be replaced in the labor market by attending distance learning courses. In 2015, we expect to
serve 550,000 students.
Bradesco
72
Partnership Projects and Actions
Digital Inclusion
Fundação Bradesco promotes digital inclusion for
the inhabitants of communities surrounding its
schools through Digital Inclusion Centers (CIDs),
some of which are also installed in indigenous
communities. These centers also act as centers
for learning and professional training.
They are also information technology laboratories
created for underprivileged communities in an
effort to promote digital inclusion, stimulate social
responsibility
and
entrepreneurship,
while
strengthening engagement and citizenship. In
2016, we expect to benefit more than 6,000
people with this initiative.
School Locations
Most school units are located in underprivileged neighborhoods and rural areas, where there is often a
marked lack of educational and assistance programs. Schools offer opportunities for education to people in
all Brazilian regions.
Schools
Students
Schools
Students
Schools
Students
Aparecida de Goiânia/GO
1.788
Itajubá/MG
1.670
Salvador/BA
2.370
Bagé/RS
2.304
Jaboatão/PE
2.440
São João Del Rei/MG
1.631
Boa Vista/RR
3.177
Jardim Conceição – Osasco/SP
3.177
São Luís/MA
2.828
João Pessoa/PB
2.425
Teresina/PI
2.884
Vila Velha/ES
2.122
Bodoquena/MS
923
Cacoal/RO
2.227
Laguna/SC
2.204
Campinas/SP
3.845
Macapá/AP
2.168
Canuanã/TO
1.406
Maceió/AL
2.577
Caucaia/CE
2.193
Manaus/AM
2.846
Ceilândia/DF
3.604
Marília/SP
2.675
Cidade de Deus – Osasco/SP
Unidade I
10.036
Natal/RN
2.663
Paragominas/PA
2.581
Unidade II
2.504
Paranavaí/PR
1.888
Conceição do Araguaia/PA
2.294
Pinheiro/MA
2.137
Cuiabá/MT
2.246
Propriá/SE
1.792
2.600
Feira de Santana/BA
773
Garanhuns/PE
Gravataí/RS
1.007
Registro/SP
Rio Branco/AC
3.304
Rio de Janeiro/RJ
4.001
Irecê/BA
2.689
Rosário do Sul/RS
959
2.608
Total*
101.566
Fundação Bradesco – An Educational Project as Large as Brazil
Source of Funds
Funds to finance Fundação Bradesco’s activities come exclusively from its own assets.
– Funds invested in the last ten years (*)
– Funds invested in 2015
– Estimated funds for 2016
R$3.25 billion
R$502.72 million.
R$593.36 million.
(*) In nominal values, equivalent to R$5.07 billion, restated by CDI/Selic rate until December 2015.
Expected in 2016
Number of Students
Basic Education*
43,688
Youth and Adult Education
12,588
Preliminary and Continuing Qualification
45,290
Total Students in Schools
101,566
Virtual School
550,000
Projects and actions in partnerships with CIDs, the Educa+Ação Program and technology courses (Educar e
Aprender ).
21,490
*Including Vocational Training - High School Level students.
Student Profile – Reference: Dec/2015
8,12%
Bradesco Organization's Employees and their Children
91,88%
Community Students
100,00%
Total
Student Profile – Reference: December/2015
Founded more than twenty-eight years ago,
promotes the development of children and
teenagers with 8 years old or older, through girls’
volleyball and basketball at its Sport Development
Center, in a leisure club, in municipal sports
Bradesco
74
centers, in private and public schools and schools
from Fundação Bradesco, in Osasco, São Paulo.
Around 2,000 girls are assisted in the specialist
centers.
All students at the training centers have
guaranteed access to sports education,
regardless of their physical characteristics, such
as weight, height or athletic abilities. To motivate
formal education, enrollment and constant
attendance to regular school are requirements to
take part in the Program..
For the students that go to the specialist centers,
the Program offers sports education and,
depending on the category, life insurance, dental
and health care plans, monthly stipend and
transportation and food vouchers.
For the students that go to the specialist centers,
the Program offers sports education and,
depending on the category, life insurance, dental
and health care plans, monthly stipend and
transportation and food vouchers.
All students also receive uniform and information
and instruction on personal care, stress,
adolescence, drug use, sexually-transmitted
diseases and teen pregnancy prevention,
reinforcing the commitment of turning the sport
into an educative practice which builds full and
acting citizens.
In addition to contributing to a healthier life style,
practicing sports leads them to further their
careers
as
athletes
and
possible
professionalization. The girls could even come to
represent their country by taking part in Brazilian
teams, which has already happened to several
athletes that were part of the Program.
Bradesco Sports and Education was Brazil’s first
sport and social program to receive funds from
the Tax Incentive Law, guaranteed by the
Estatuto da Criança e do Adolescente (Statute of
Children and Adolescents) through the agreement
executed between the National Council for the
Rights of Children and Adolescents (CONANDA)
and the Ministry of Sports. Therefore, the
Program is a successful model in private-public
partnerships and promotes the development of
the country by combining sports, education,
health and citizenship.
The Sports Development Center, which
headquarters the Bradesco Sports and Education
Program, has one of the most modern
infrastructures and technical resources to begin
the athletic training and development of
youngsters in volley and basketball.
Highlights of the first quarter of 2016
- In another of its educational initiatives, the
promoted a lecture on Information Security and
the use of Internet, traditional media and social
media for students of the Specialist Centers, with
ages between 10 and 20, and to the Program’s
professionals.
The lecture was presented by the Corporate
Security Department team, who highlighted the
care to be taken in the online environment.
- Athlete Mariane Roberta de Carvalho and coach
Cristiano Cedra, together with the Brazilian
National Basketball Team, were the vicechampions of the trial event for the Rio 2016
Olympic Games, disputed in Carioca Arena 1,
Barra da Tijuca Olympic Park, in the city and state
of Rio de Janeiro, between January 15 and 17,
2016.
- Athletes Ariane Helena Pinto and Erica Motta
Lima were invited to join the volleyball teams of
UNIARA, in Araraquara, São Paulo; and
Fluminense Football Club, in the city and state of
Rio de Janeiro, respectively, for the 2016
Superleague Series “B” Championship, from
January to March 2016.
- Athletes Beatriz Pereira Santana, Camila
Mesquita dos Santos, Giulia Rodrigues Hortelan,
Kenya Malachias, Tainara Lemes Santos, Victoria
Monteiro Moreira da Silva and Vitoria Silva de
Jesus, together with Ricardo Amendola (coach)
and
Maria
Fernanda
Amalfi
Moreira
(physiotherapist) ensured that the São Paulo
volleyball team won the Brazilian Children’s and
Teenagers’ Championship, held in Saquarema,
Rio de Janeiro, between February 28 and March
4, 2016.
1T16 Social and Cultural Events
In the first quarter of 2016, Bradesco maintained
its policy of supporting and sponsoring social,
cultural, sporting and business events for the most
varied of audiences, contributing to the cultural
and social development of Brazil and its people.
The Bank sponsored events, such as the Carnival
celebrations in Rio de Janeiro, Salvador and
Recife,
the
Philharmonic
Orchestra
of
Paraisópolis, the Brazilian Symphonic Orchestra,
the Bach Philharmonic Orchestra, the Lins’ Youth
Symphonic Orchestra and
the Mozarteum
Brasileiro series, in addition to maintaining its
annual support for the São Paulo Museum of Art
(Masp), the São Paulo Museum of Modern Art
(MAM), the Municipal Theatre of São Paulo, the
Sant’ana Museum in Tiradentes, Minas Gerais
and the Art in the Citizen School Award.
Bradesco also sponsored the plays Amores
Urbanos, with Daíse Amaral, and Galileu Galilei,
with Denise Fraga, as well as the Passion of
Christ in the Novo Jerusalém theater, the musical
Wicked, the Mostra Internacional de Música MIMO 2016 and Monica Salmaso’s tour with the
Corpo de Baile album. The Bradesco Theaters in
São Paulo, Rio de Janeiro and Belo Horizonte
also hosted several important cultural events.
In the social area, Bradesco maintained its support
for the Dorina Nowill Foundation for the Blind with
the Reading Encouragement Project, the Tia Ileide
Promotional Center with the Movement and
Citizenship Project, the Zumbi dos Palmares
Choir, the Zumbi dos Palmares College and the
ninth edition of the GIFE Congress.
In the sporting area, Bradesco is one of the official
sponsors of the 2016 Olympic and Paralympic
Games, the Brazilian Team and the Olympic and
Paralympic Torch Relay. The bank also continues
to sponsor six Brazilian confederations: Water
Sports, Judo, Basketball, Rowing, Sailing and
Rugby.
In the business and trade fair segment, Bradesco
participated in several events throughout the
country, including Expodireto Cotrijal, the Copavel
Rural Show, the Expo CIEE in Goiânia, the
Entrepreneurs’ Fair – Sebrae, the Grape Festival
in Caxias do Sul, Rio de Janeiro’s Real Estate
Market Seminar, the 2nd Abrasca Conference and
the CDP - Climate Change and the Capital Market
event.
Bradesco
76
Social
S
Rep
port – 1Q16 and 1Q1
15
1 - Calculation Basis
s
(1)
1Q16 - R$
R thousand
Ne
et Revenue (NR) (2)
Op
perating Income (OI)
Grross payroll (GP)
(1)
2 - In-house Social Indicators
I
Me
eals
Co
ompulsory social cha
arges
Pe
ension plan
He
ealth
Occcupational health an
nd safety
Ed
ducation
Cu
ulture
Pro
ofessional qualificattion and developmen
nt
Da
ay care facilities and
d assistance
Pro
ofit sharing
Otther
To
otal - In-house soc
cial indicators
3 - External Social In
ndicators
sand
1Q15 - R$ thous
14,8
836,778
10,2
237,956
3,5
583,135
(3)
Ed
ducation
Cu
ulture
He
ealth and sanitation
Sp
ports
Fig
ght against hunger and
a food safety
Otther
To
otal contributions to society
Ta
axes (excluding sociial charges)
To
otal - External sociial indicators
4 - Environm ental In
ndicators
Invvestments related to
o company's producttion/operation
Invvestments in externa
al programs and/or projects
p
To
otal investm ents in environm ent
Re
egarding establishme
ent of annual goals to
t minimize w astes and
a general
co
onsumption in producction/operation, as w ell as increase efficiency in the
usse of natural resourcces, the company:
R$ thousand
338,244
595,631
137,171
231,167
6,288
16,534
26,450
356,734
49,105
1,757,324
% of GP
9.4
16.6
3.8
6.5
0.2
0.5
0.7
10.0
1.3
49.0
% off NR
R$ thousand
% of OI
% off NR
1,284
11,720
1,497
34,180
6,842
55,523
6,768,801
6,824,324
0.1
0.3
0.1
0.5
66.1
66.6
R$ thousand
% of OI
1,790
1,790
-
No
o. of employees at th
he end of the period
No
o. of admissions dur ing the period
No
o. of outsourced emp
ployees
No
o. of interns
No
o. of employees over 45 years of age
No
o. of w omen w orking
g in the company
% of leadership positio
ons held by w omen
o. of African descen
nt employees
No
% of leadership positio
ons held by African descendants
No
o. of physically disab
bled or people w ith special
s
needs
6 - Relevant inform ation
a
regarding th
he exercise of Com
m pany's civic
aw
w areness
Ra
atio betw een higher and low er compenssation in the compan
ny
R$ thous
sand
% of OI
% of NR
1,495
7
7,704
1,450
18
8,493
5
5,377
34
4,519
7,323
2,587
1,842
2,621
0.1
0.6
6
0.1
1.5
5
0.4
4
2.7
7
199.9
9
202.6
6
R$ thous
sand
-
0.1
0.1
0.3
0.1
0.6
44.7
45.3
% of OI
5
5,902
5
5,902
% of NR
0.1
0.1
0.5
5
0.5
5
( ) do es no
n t have go als
( ) has m et 51to 75%
(x) has m et 0 to 50%
( ) has m et 76 to 100%
94,976
1,567
11,727
1,250
15,728
48,047
48.5%
22,947
21.2%
2,096
1Q16 - R$
R thousand
Goals - 2Q16
6
17.1
N/A
65
A warenesss o f staff to avo id o ccu
upatio nal accidents
( ) o ffice
ers
( x ) o fficers and
d ( ) all emplo yees
managers
( ) o fficers
( x ) o fficers and
m anagers
( ) all em
mplo yees
( ) o fficers
( ) all emplo yees
( x ) all em
mplo yees +
Cipa
( ) o ffice
ers
( ) fo lllo ws the ILO ( ) enco urrages and
rules
fo llo ws
w ILO
( x ) is no t
invo lve
ed
( ) fo llows the
ILO rules
( ) enco urages
and fo llo ws ILO
( x ) all emplo yees
( x ) o rganizes and
enco urages
( x ) is no t
invo lved
( ) o fficers
( ) are no t
co nsidered
( ) all emplo yee
es ( x ) all emplo yees
+ Cipa
( ) offficers and
m anagers
( ) offficers and
m anagers
( ) are
e suggested
( x ) all em
mplo yees
( ) o ffice
ers
( x ) all em
mplo yees
( ) o ffice
ers
( x ) are required
r
( ) are no
n t
co nsiderred
( ) o fficers and
d
managers
( ) o fficers and
d
managers
( ) are
suggested
( ) suppo rts
( x ) o rgan
nizes and
enco urages
u
( ) is no t invvo lved
( ) suppo rts
( ) is no t invo lved
att the Co mpany and P ro co
c n: 151,521
a the Co mpany and P ro
at
o co n: 100%
in Co urtt: 51,669
in
Co
o urt (4):
100.8%
1Q 16 - R $ t ho us a nd
To
otal value added to
o distribute (R$ th
housand)(1):
Disstribution of Value Added
A
(Statement of Value Added):
% of NR
5.3
9.9
2.7
3.3
0.1
0.3
0.4
5.7
0.7
28.4
1Q15 - R$ thous
sand
( ) o fficers
% of complaints and critics
c
solved:
% of GP
9.3
3
17.4
4
4.7
7
5.8
8
0.2
2
0.6
6
0.7
7
10.0
0
1.2
2
49.9
9
91,395
9
558
11,831
1,178
16,249
4
46,121
4
49.0%
2
22,422
2
21.7%
2
2,128
Pe
ension plan includes::
Pro
ofit sharing includess:
In the selection of sup
ppliers, the same ethical and social and environmental
e
ds adopted by the co
ompany:
ressponsibility standard
Re
egarding the participation of employees in
i volunteer w ork prrograms, the
co
ompany:
To
otal number of compllaints and critics from
m consumers:
% off NR
R$ thous
sand
306
6,694
573
3,123
154
4,226
192
2,294
6
6,217
20
0,809
22
2,473
328
8,278
41,250
1,645
5,364
1Q16 - R$
R thousand
To
otal number of occup
pational accidents
Sa
afety standards and healthiness in the w ork environment w ere defined by:
Re
egarding the trade un
nion freedom, right to
t collective negotiattion and internal
rep
presentation of emp
ployees, the company:
0.1
0.2
0.4
45.6
46.0
( ) do es no t have go alss
( ) has met 51to 75%
(x) has met 0 to 50%
( ) has met 76 to 100%
5 - Indicators of Adm
m inistrative Body
So
ocial and environmen
ntal projects develop
ped by the companyy w ere defined
byy:
2.3
4.0
0.9
1.6
0.1
0.2
2.4
0.3
11.8
5,788,294
1,294,070
3,296,010
15,848,543
52.4% Go vernment
26.2% Shareho lders
20.0% Emplo yees
1.4 % Withheld
( x ) all emplo yees
( x ) are required
d make our emplo yees aware
a
and, as a result,
P repare and
r
reduce
the number o f co
o mplaints
at the Co mpany
in Co urt
100%
m
at P ro co n
100%
100%
%
1Q 15 - R $ t ho us
s a nd
5,697,041
-29.1% Go
o vernment
75.0% Sh
hareho lders
50.2% Em
mplo yees
3.9% Witthheld
7 - Other Inform atio
on
( 1) F o r co mp ar iso n p urr p o ses, 1Q15 d at a was
s r ecl assi f ied in acco r d ance wit h t he N o t es
s t o t he C o nso li d at ed
d F inancial St at ement s.
( 2 ) N et R evenue ( N R ) i s t he Gr o ss I nco me f r o m F i nancial I nt er me
ed i at i o n.
( 3 ) N o t incl ud i ng f und s invest ed b y F und açã
ão B r ad esco ( o ne o f t he B ank' s co nt r o ll ing shar eho l d er s) .
( 4 ) T he p er cent ag e i nc lud es lawsuit s set t led
d i n p r i o r year s i n r ela
at io n t o l aw suit s f il ed
d in 2 0 16 .
77
7 Report on Supplementary Inform
mation – March 20
016
N/ A - Not Applicable
3 – Operating Companies
Bradesco
78
Bradesco Consórcios
Managing Company
Balance Sheet – R$ Million
Balance Sheet – R$ million
2015
March
2016
December
March
Assets
Current and Long-Term Assets
Interbank Investments
Securities
2,769
3,635
3,770
807
890
920
1,922
2,665
2,779
Other Assets
40
80
71
Permanent assets
43
39
38
2,812
3,674
3,808
307
541
435
203
260
302
104
281
133
Shareholders' Equity
2,505
3,133
3,373
Total
2,812
3,674
3,808
Total
Liabilities
Current and Long-Term Liabilities
Amounts Refundable from Former Groups Now
Closed
Other Liabilities
Income Statement – R$ million
2015
1Q
2016
4Q
Fee and Commission Income
244
Taxes Payable
(30)
March
275
278
(39)
(41)
108
113
(24)
(34)
(24)
Selling Expenses
(9)
(25)
(9)
Other Operating Income/Expenses
30
39
48
Financial Income
Administrative Expenses (including Personnel)
73
Income before Taxes and Contributions
284
324
365
Taxes and Contributions on Income
(97)
(104)
(124)
Net Income
187
220
241
Statement of Financial Position - Groups – R$ billion
Balance Sheet – R$ billion
2015
March
2016
December
March
Assets
11
12
12
Amount Offset
42
45
47
Total
53
57
59
11
12
12
Amount Offset
42
45
47
Total
53
57
59
Liabilities
Operating Context
The Bradesco Organization’s strategy to the
consortium market in January 2003 was aimed at
offering the most complete portfolio of products
and services to its customers, both account
holders and non-account holders. In keeping with
this goal, the Organization provides consortium
plans accessible to all social classes, meeting
demands of the market. To sell consortium plans,
Bradesco relies on the mobilization of the entire
team of the Branch Network, Regional Managers
and Officers, and the Insurance Group’s Sales
Organization (SO).
Market
According to market agents and ABAC, the
outlook for 2016 is gradual growth, combined with
consumer maturity, focused on responsible
consumption, boosted by self-financing and the
formation of savings at low cost for the acquisition
of the goods. The product also contributes to the
development of the industry, commerce and
services sectors, as well as to the creation of
direct and indirect jobs.
The February 2016
data, disclosed on the
Central Bank of Brazil’s website, showed that the
number of active quotas remained stable in
relation to the same period in the previous year,
with more than 7.1 million active consortium
members.
In this case, Bradesco Consórcios remains a
market leader in number of active quotas in the
real estate and auto segments, since 2004, and in
the trucks/tractors/machinery and equipment
segment, since October 2008, as shown in the
tables below:
Market Share – Real Estate Consortium – Reference Date: February /2016
Managing Companies
February/15
February/16
Bradesco
27.6%
27.9%
Caixa
13.1%
11.0%
9.8%
9.8%
Porto Seguro
Itaú
6.3%
6.7%
Embracon
5.5%
6.0%
Rodobens
4.5%
4.4%
HS Adm Consórcios
2.4%
2.8%
HSBC
2.6%
2.7%
Ademilar
2.3%
2.4%
Banco do Brasil
2.2%
2.4%
Other
23.9%
23.9%
Total
100.0%
100.0%
Bradesco
80
Market Share – Auto Consortium – Reference Date: February 2016
Managing Companies
Bradesco
Banco do Brasil
Volkswagen
Itaú
Disal
GMAC
Itaú Unibanco
Embracon
Rodobens
Caixa Federal
Other
Total
February/15
27.4%
18.0%
9.9%
7.0%
6.4%
3.4%
3.7%
2.1%
1.6%
1.2%
19.3%
100.0%
February/16
28.8%
18.8%
8.5%
7.3%
6.1%
3.2%
3.0%
2.2%
1.6%
1.5%
19.0%
100.0%
Market Share – Trucks/Tractors/Machinery and Equipment Consortium – Reference Date: February
2016
Managing Companies
February/15
February/16
Bradesco
16.3%
17.6%
Randon
12.7%
13.3%
Scania
9.7%
9.3%
Massey Ferguson
7.7%
8.3%
CONSEG
7.5%
7.7%
Sicredi
5.6%
6.3%
Valtra
4.6%
4.9%
Gaplan
5.0%
4.6%
Volvo
3.3%
3.5%
Portobens
4.1%
2.8%
Other
23.6%
21.9%
Total
100.0%
100.0%
Bradesco
82
Leadership
The maintenance of Bradesco Consórcio’s
leadership in the segments it operates: Real
Estate, Auto, Trucks, Machinery and Equipment,
with a market share of 27.9%, arises from
planning and synergies with the branch network
and the Insurance Group’s Sales Organization OV, combined with the brand’s solidity and
security.
In order to consolidate its footprint and leadership
in the Brazilian market, in March 2016, Bradesco
Consórcios posted income of R$240.5 million,
28.6% up on the same period in 2015, and more
than 1,212 million active quotas, 953.500 assets
delivered and a total credit portfolio, granted and
not granted, of more than R$50.9 billion. In the
first quarter of 2016, the Organization inaugurated
152 groups, totaling 3,579 ongoing groups.
Segmentation
In order to meet customers’ needs, Bradesco
Consórcios offers its products to the Retail, Prime
and Corporate segments, according to the
potential of these customers.
With the aim of always pursuing excellence in
customer service and the Branch Network, the
Bank developed the SC10 System, which is
based on the best technology resources and
integrates with Bradesco Organization’s main
systems. It is capable of supporting transactions
in order to provide the over five thousand
branches throughout Brazil with agility in
conducting existing processes.
Bradesco Consórcios offers important competitive
advantages, such as the 24-hour assistance
through the consortium’s exclusive website, which
provides customers with services such as issue of
fund statements, online bid offers and verification
of meeting’s resolutions. The funds raised by the
Manager and Consortium Groups is managed by
BRAM (Bradesco Asset Management), a thirdparty fund manager, part of Bradesco
Organization, which adds even more credibility
and trust to the products.
Number of Active Consortium Quotas
Segments
2016
2015
March
December
March
Auto
840,967
914,039
942,781
Real Estate
215,399
231,464
220,809
44,147
48,512
48,700
1,100,513
1,194,015
1,212,290
Trucks and Tractors
Total Quotas
Number of Active Quotaholders Comprising the Ten Largest Real Estate Consortium Management
Companies – Reference Date: February 2016
Managing Companies
February/15
February/16
Bradesco
214,051
221,138
Caixa
101,205
86,950
Porto Seguro
76,185
77,925
Itaú
48,788
52,864
Embracon
42,204
47,890
Rodobens
34,794
34,517
HS Adm
18,228
21,770
HSBC
19,887
21,514
Ademilar
17,738
19,373
Banco do Brasil
16,874
19,172
Bradesco
84
Number of Active Quotaholders Comprising the Ten Largest Automobile Consortium Management
Companies – Reference Date: February 2016
Managing Companies
February/15
February/16
Bradesco
828,147
930,696
Banco do Brasil
541,903
608,270
Volkswagen
298,352
274,569
Itaú
210,463
236,755
Disal
194,372
196,533
GMAC
102,831
102,743
Itaú Unibanco
110,494
96,986
Embracon
64,301
71,487
Rodobens
47,930
50,085
Caixa Federal
35,896
49,367
Number of Active Quotaholders Comprising the Ten Largest Trucks/Tractors/Machinery and
Equipment Consortium Management Companies – Reference Date: February 2016
Managing Companies
February/15
February/16
Bradesco
43,941
48,861
Randon
34,246
36,891
Scania
26,033
25,893
Massey Ferguson
20,805
23,002
CONSEG
20,225
21,538
Sicredi
15,051
17,449
Valtra
12,506
13,592
Gaplan
13,388
12,715
8,877
9,646
11,028
7,827
Volvo
Portobens
Bradesco
86
Banco Bradesco Financiamentos
The consolidated financial statements of Banco Bradesco Financiamentos S.A. include the accounting
information of its subsidiaries: BMC Asset Management DTVM Ltda., BF Promotora de Vendas Ltda.,
Everest Leasing S.A. Arrendamento Mercantil, Promosec Cia. Securitizadora de Crédito and Tibre
Distribuidora de Títulos e Valores Mobiliários Ltda.
Asset
2015
March
2016
December
March
69.141
49.050
51.476
25.609
9.028
12.181
Securities and Derivative Financial Instruments
439
391
387
Interbank Accounts
765
880
951
Loan and Leasing Operations
36.139
32.913
32.214
Allowance for Loan Losses
(1.070)
(1.125)
(1.124)
7.259
6.963
6.867
78
72
69
69.219
49.122
51.545
Other Receivables and Other Assets
Permanent Assets
Total
Liabilities
2015
March
2016
December
March
59.254
39.085
41.383
Interbank Deposits
41.114
36.625
38.906
Other Liabilities
18.140
2.460
2.477
260
387
374
9.705
9.650
9.788
69.219
49.122
51.545
Deferred Income
Total
Income Statement - R$ million
Income from Financial Intermediation
2015
1Q15
2016
Year
1Q16
2.693
9.590
(1.104)
(4.469)
Financial Margin
1.589
5.121
1.055
Expenses with Allowance for Loan Losses
(165)
(720)
(180)
Gross Income from Financial Intermediation
1.424
4.401
875
(972)
(2.854)
(593)
Operating Income
452
1.547
282
Non-Operating Income
(30)
(106)
422
1.441
261
(168)
(23)
(123)
254
1.418
Expenses from Financial Intermediation
Net Income
2.216
(1.161)
(21)
138
Profile
Banco Bradesco Financiamentos offers consumer
financing lines for the acquisition of passenger or
cargo vehicles, other goods and services and
leasing operations, as well as payroll-deductible
loans, and thereby operates as Bradesco’s
financing company. The auto segment is traded
by Bradesco Financiamentos and payrolldeductible loans are sold by Bradesco Promotora.
Auto Segment
Bradesco Financiamentos specializes in offering
vehicle financing and leasing lines with CDC and
leasing solutions to Bradesco customers and the
population at large, using its own or onlending
funds. Services are offered through its extensive
associated network made up of dealers and
concessionaires of motorcycles and light and
transportation vehicles, totaling about 11,181
nationwide active commercial partners.
Payroll-Deductible Loans Segment
Bradesco Promotora specializes in payrolldeductible loans for INSS retirees and
pensioners, as well as public sector employees
(federal, state and municipal).
It operates in every Brazilian state through 1,069
correspondent banks.
Operating Performance
Bradesco
88
In auto segment, the Bank continues with its
strategy of maintaining concession criteria that
enable medium and long-term sustainable growth,
focusing on down-payment operations.
The payroll-deductible loan segment follows the
strategy of the social security and public sector
(federal,
state
and municipal)
operating
agreements, balancing production, profitability
and market share.
Income
In the quarter ended March 31, 2016, equity results came to R$138 million, whereas shareholders’ equity
was R$9.788 million.
Bradesco S.A. Corretora de Títulos e Valores Mobiliários
Assets
2015
March
2016
December
1,549
Funds Available
March
2,703
2,896
-
1
1
396
1,266
1,228
Securities
787
712
791
366
724
876
28
37
40
1,577
2,740
2,936
Permanent Assets
Total
Liabilities
2015
March
2016
December
March
907
1,845
1,992
Other Liabilities
907
1,845
1,992
670
895
944
1,577
2,740
2,936
Total
2015
1Q15
2016
Year
1Q16
35
187
64
Financial Margin
35
187
64
35
187
64
Other Operating Income/Revenue
5
27
25
Operating Result
40
214
89
40
214
89
(8)
(76)
(40)
Net Income
32
138
49
In the first quarter of 2016, Bradesco Corretora
placed 9th position in the BM&FBOVESPA’s
equity market ranking of 65 participating
brokerage firms. In the same period, Bradesco
Corretora served 33,785 investors and executed
2,496,066 call and put orders, for a total financial
volume of R$30,395 million.
funds in Real Estate Investment Funds (FIIs),
such as corporate buildings, shopping malls,
hotels and hospitals. Investments in FIIs may be
conducted through the internet, directly through
Home Broker or using the assistance of
professionals at the trading desk and at its
branches.
We have noticed that new investors are
increasingly interested in learning about the stock
market and Internet is the main, most practical
and least expensive channel for accessing this
market.
Bradesco Corretora offers exclusive benefits to
undergraduate students to invest in shares, with
the initial investment of R$200.00 and reduced
custody and brokerage rates, to encourage young
adults to enter the stock market. Moreover,
Bradesco Corretora also manages the Investment
Club, gathering investors with common interests
and advising in the composition of group
investment portfolios.
Bradesco Home Broker, which allows the
customer to purchase and sell shares through the
Internet, saw a traded volume of R$2,628 million
on the demand market of the BM&FBOVESPA,
amounting to 905,931 received orders in the first
quarter of 2016, of which 265,000 were executed,
placing Bradesco in 18th in the ranking of home
brokers on BM&FBOVESPA’s markets.
Bradesco Corretora traded 4,782,251 contracts
on BM&FBOVESPA’s futures markets, with a
financial volume of R$352,799 million, reaching
15th in the ranking among the 43 participating
brokerage firms.
All customers have several options to invest in
shares, public offerings, share rental, gold, futures
market, debentures, options, Exchange-Traded
Funds (ETFs) and the Direct Treasury Program,
which allows individual investors to acquire
federal government securities over the internet.
To be part of the program, the costumer is only
required
to
register
at
the
www.bradescocorretora.com.br website.
Bradesco Corretora works to always make itself
available to customers, offering a number of
relationship channels and content on the financial
market. It is present on social networking sites
such as Facebook and Twitter, offering daily chats
with analysts, guides and educational videos, in
addition to daily interactive analysis and news
programs for customers on the TV Home Broker
with high definition broadcast, which is an online
television channel at the Bradesco Corretora
website.
In the TV Home Broker videos, Bradesco
Corretora’s analysts elaborate a market overview
and emphasize the day’s highlights according to
prospects from macroeconomic, fundamentalist
and graphic analysis.
The retail area of Bradesco Corretora continued
the qualification of customer services for
Moreover, Bradesco Corretora offers the small
and medium investors the option to invest their
Individuals interested in Equity products,
promoting personnel training and investments in
systems that support its activities. Bradesco
Corretora also operates through the Espaços
Bradesco Corretora (Bradesco Corretora Rooms)
spread throughout Brazil. This is another service
channel where certified professionals provide
guidance to customers interested in purchasing
and selling shares.
 Permanent provision of information to the branch
network, by means of reports prepared by
Bradesco Corretora’s skilled team of analysts;
Bradesco Corretora has intensified efforts to
improve customer satisfaction, such as the offer
of share distribution channels and other financial
 Events were carried out at several operating
branches, such as Prime and Retail segments,
with the participation of investment analysts and
products. In order to provide better service
conditions, Bradesco Corretora invests in
technical preparation to all professionals of the
Organization’s branch network and segments.
These efforts include the following initiatives:
Bradesco
90
economists of Bradesco Corretora, in addition to
some IR officers from invited companies;
 In partnership with BM&FBOVESPA, managers
were trained using the Stock Exchange
environment and sales professionals, monitored
by Bradesco Corretora;
 Support to managers of all segments, with the
presence of its professionals in customer visits,
providing great assertiveness in the raising of new
funds and investor loyalty.
main sectors and companies on the Brazilian
market.
International activities, carried out through the
New York, London and Hong Kong trading desks,
saw a significant increase in the number of active
institutional customers, also indicating an increase
in Bradesco's market share among global
investors. Bradesco Corretora has developed an
intense roadshow schedule with analysts and
publicly-held companies, scheduling meetings
with institutional investors in major financial
centers in the U.S., Europe and Asia, including
New York, Boston, Washington D.C., Chicago,
Los Angeles, London, Edinburg, Frankfurt, Paris,
Singapore and Hong Kong.
Its team of analysts is made up of more than thirty
sector specialists (senior analysts and assistants)
who disclose their opinion to clients in an
equitable way, through follow-up reports and
guidance on actions taken based on a wide range
of projections and comparison multiples.
Bradesco Corretora also has its own economic
team dedicated to the specific demands of its
customers, focused on the stock market. More
than 200 monthly reports both in Portuguese and
English are sent to important investors domiciled
in Brazil, in the USA, Europe and Asia.
Bradesco Corretora offers its customers complete
investment analysis services, with coverage of the
Net income for the first quarter of 2016 totaled R$49 million. Shareholders’ equity reached R$944 million in
March 2016, equivalent to 32.2% of total assets, which added up to R$2,936 million.
Trading on BM&FBovespa
Trading on BM&FBovespa
Markets - BM&F
Ranking
2015
1Q15
2Q15
2016
3Q15
4Q15
17
17
16
Contracts Traded (thousands)
3.433.954
4.631.922
4.799.387
Financial Volume (R$ million)
258.971
308.003
452.030
1Q16
14
15
4.799.157 4.782.251
414.541
352.799
Markets - Bovespa
Ranking
Number of Investors
Number of Orders
9
9
9
9
9
33.285
34.214
31.355
28.381
33.785
2.596.724
2.853.272
2.795.721
26.313
27.295
26.541
24.621
2.227.896 2.761.066
30.395
Markets Bovespa - Home Broker
Ranking
Number of Registered Customers
19
17
18
18
17
288.295
293.537
300.131
0
288.295
Number of Orders Received
777.237
849.331
835.827
0
905.931
Number of Orders Executed
227.909
236.291
240.555
217.545
265.000
2.512
2.687
2.374
3.487
2.629
Banco Bradesco BBI
Balance Sheet - R$ million
2015
2016
Assets
March
December
March
5,654
8,148
8,112
1,782
213
226
3,399
7,403
7,309
473
532
577
Permanent Assets
1,452
1,739
1,812
Total
7,106
9,887
9,924
2015
2016
Liabilities
March
December
March
585
2,861
2,844
Interbank Deposits
-
2,097
2,171
Derivative Financial Instruments
65
48
36
520
716
637
6,521
7,026
7,080
Total
7,106
9,887
9,924
Other Liabilities
2015
2016
1Q15
Year
87
-
1Q16
483
122
(97)
(74)
87
386
48
91
555
159
Operating Result
178
941
207
178
941
207
(54)
(136)
Net Income
124
805
Banco
Bradesco
BBI
S.A.,
Bradesco
Organization's investment bank, provides financial
advisory services to its clients in the issue of
shares, merger and acquisition operations,
structuring and distribution of debt instruments,
(55)
152
including debentures, promissory notes, CRIs,
real state funds, FIDCs and bonds in Brazil and
abroad, structured financing for companies and
Project Finance projects.
Bradesco
92
Equity
Bradesco BBI coordinates, structures and
distributes public offerings of shares in local and
international capital markets, in addition to
brokering public tender offers. Bradesco BBI has
a strong presence in the equity market, leading
several of the main initial and subsequent public
share offerings.
Considering public offerings registered with the
Brazilian Securities and Exchange Commission
(CVM), the Brazilian Association of Financial and
Capital Market Entities (ANBIMA) and the U.S.
Securities and Exchange Commission (SEC) in
the period, Bradesco BBI participated as
Coordinator and Joint Bookrunner of five
offerings, amounting to more than R$18 billion in
2015.

Lead manager of the only IPO in Brazil in
2015: FPC Par Corretora de Seguros
S.A.

Bookrunner of the main issues under
CVM Instruction 551 (distribution with
restricted placement efforts): Metalúrgica
Gerdau S.A. and Valid Soluções e
Serviços de Segurança em Meios de
Pagamento e Identificação S.A.
The main operations carried out in 2016 are as
follows:

Tender offer of Tempo Participações
S.A., in the amount of R$311 million;
Fixed Income
With a number of important transactions, Bradesco BBI stands out in the first quarter of 2016. In that period,
transactions amounted to more than R$4,147 million, which corresponds to 15 transactions. As lead
coordinator, we can highlight the following:

Debentures of Companhia de Property
Brasil S.A., no valor R$143 million;





Debentures
of
Companhia
de
Participações em Concessões, in the
amount of R$1,250 million;
Debentures of Boa Vista Serviços S.A., in
the amount of R$40 million;

Debentures of Hill Valley Participações
Debentures of UTC Engenharia S.A., in

Debentures of Renault do Brasil S.A., in
Debentures of UTC Participações S.A., in
the amount of R$601,324 million;

Commercial Promissory Notes of Barcas
Debentures of UTC Participações S.A., in
Additionally, it is worth noting the following transactions, in which Bradesco BBI was the coordinator, jointly
with other financial institutions:
 Debentures of Nova Vento de Tianguá Norte
Energias Renováveis S.A., in the amount of
R$103,896 million;
 Debentures of Nova Vento de Tianguá
Energias Renováveis S.A., in the amount of
R$95,796 million;
 Debentures of Nova Vento do Parazinho
Energias Renováveis S.A.; in the amount of
R$103,756 million;
 Debentures of Nova Vento Formoso Energias
Renováveis S.A., in the amount of R$92,894
million;
 Debentures of Nova Vento do Morro do Chapéu Energias Renováveis S.A., in the amount of R$92,174
million;
In addition to the domestic market, Bradesco BBI also has an outstanding position in the international capital
markets, originating debt operations (bonds) for placement with foreign investors. Bradesco BBI operated as
the Bookrunner of one issue of bond and as Dealer Manager in four tender offers in the first quarter of 2016.
The highlights in the first quarter of 2016 were:

Issue of bonds of Ford Motor Credit Company
in the amount of US$1,750 million;

Buyback of bonds of Banco Fibra in the
amount of US$39 million

Buyback of bonds of BR Properties S.A. in the
amount of US$100 million;

Buyback of bonds of Hypermarcas S.A. in the
amount of US$273 million

Buyback of bonds of Votorantim Cimentos
S.A. in the amount of €122 million;
Structured Operations
Bradesco BBI is one of the main developers of financing solutions for customers using several funding
instruments, including securitization. Moreover, Bradesco BBI has an outstanding position in the acquisition
finance segment.
In the first quarter of 2016, among the announced transactions, we can highlight the following:


Structuring of Acquisition Finance for The
Carlyle Group in the amount of R$180
million for the acquisition of the control of
Tempo Participações S.A.;

Coordinator of CRA for Duratex S.A., in
Structuring in the Acquisition of Senior
Quotas of Minerva Fundo de Investimento
em Direitos Creditórios – Fundo
Mercantil, in the amount of R$107.1;
Mergers and Acquisitions
Bradesco BBI advises important customers on mergers, acquisitions, sales of companies and assets, private
placement, joint ventures, and financial and corporate restructuring and privatizations, standing out among
the main investment banks in Brazil.


1st place in TTR’s ranking of transaction volume ¹
1st place in Anbima’s ranking of transaction volume ²
Bradesco
94
¹ TTR’s ranking of M&A transactions announced in 2015, with buyer, seller or target in Brazil
² ANBIMA’s ranking of transactions announced in Brazil in 2015
In the last twelve months, Bradesco BBI was among the main banks that advised the most M&A operations
in Brazil. Bradesco BBI had 23 announced operations in the period, amounting to approximately R$51 billion,
the main ones as follows:
•
Advisory services to CR Almeida in the
sale of 41% of Ecorodovias for R$4,290
million;
•
Advisory services to Camargo Corrêa in
the sale of its interest in Alpargatas for R$2,667
million;
•
Advisory services to Alpargatas in the sale
of the Topper and Rainha brands in Brazil and
Argentina for an amount not disclosed;
•
Advisory services to Property in the sale of
its interest in Logbras for R$143 million;
•
Advisory services to Carlyle and Vinci
funds in the acquisition of Uniasselvi for R$1,105
million;
•
Advisory services to BM&FBovespa in the
acquisition of Cetip for R$11,061 million
•
Advisory services to Cambuhy in the
merger of PGN into Eneva for R$1,150 million
•
Advisory services to Banco Bradesco in
the acquisition of HSBC’s transactions in Brazil for
R$17,600 million.
Project Financing
Bradesco BBI has a solid track record playing the role of financial advisor and structure maker for several
projects in the project and corporate finance categories, always seeking the best financial solution for
projects in several sectors of the economy. In addition to solutions through credit and capital market, it also
has an excellent relationship with several different promotion agencies, such as BNDES, BID and IFC.
Bradesco BBI is currently involved in around 125 projects totaling approximately R$173 billion in
investments. Bradesco BBI was the leader of ANBIMA’s ranking of Project Financing Structuring in 2015 and
vice-leader of Dealogic’s ranking of Project Finance of Latin America and the Caribbean in 2015.
 Winner of the “2015 Deal of the Year Award: Long-term financing for Porto do Açu” ³
The main operations carried out in the last three months are as follows:
 Structuring of a R$100 million long-term
financing for Parque Faísa (wind farms of
FIPs Votorantim and Oleoplan);
financing for Parques Renascença and São
Miguel (wind farms of Brookfield Energia);
financing for Zé Tunin and Rio Grande
(SHPs of Brookfield Energia);
³
Latin America Port Deal - Infrastructure Journal Global Awards 2015 – Euromoney
Bradesco Arrendamento Mercantil - Leasing
As of March 31, 2016, Bradesco Organization controls the leasing companies: Bradesco Leasing S.A.
Arrendamento Mercantil and Everest Leasing S.A. Arrendamento Mercantil, as well as the leasing portfolios
of Banco Bradesco S.A., Banco Bradesco Financiamentos S.A. and Banco Alvorada S.A., which are directly
shown in their financial statements.
Consolidated Statement of Financial Position – R$ million
Assets
2015
March
December
81,134
Funds Available
2016
March
95,080
100,734
6
2
7
53,406
56,273
40,421
23,109
35,005
56,814
3,866
2,970
2,649
Leasing Operations
Allowance for Loan Losses
(225)
(179)
(153)
972
1,009
996
55
57
58
81,189
95,137
100,792
Permanent Assets
Total
Liabilities
2015
March
2016
December
March
78,173
92,010
97,611
Federal Funds Purchased and Securities Sold under Agreements to
Repurchase and Funds from the Issue of Securities
77,017
91,043
96,659
125
79
67
Other Liabilities
1,031
888
885
3,016
3,127
3,181
81,189
95,137
100,792
Borrowing and Onlending
Total
Consolidated Income Statement – R$ million
2015
1Q15
2016
Year
1Q16
2,754
12,089
3,436
(2.647)
(11.650)
(3.339)
107
439
97
4
37
22
111
476
119
(67)
(105)
(7)
44
371
112
(12)
(42)
(13)
32
329
99
(27)
(38)
(45)
5
291
54
Bradesco
96
Financial Margin
Reversal of Allowance for Loan Losses
Operating Income
Non-Operating Income
Net Income
Performance of Leasing Operations – Bradesco Consolidated
Leasing operations are carried out by Bradesco
Leasing S.A. Arrendamento Mercantil and Banco
Bradesco Financiamentos S.A
On March 31, 2016, consolidated leasing
operations brought to present value totaled
R$2.742 billion (*). Banco Bradesco S.A.’s and
Banco Bradesco Financiamentos S.A.’s leasing
portfolios mainly include operations with vehicles
for corporations.
According to the Brazilian Leasing Companies
Association – ABEL, Bradesco Organization’s
leasing companies are among sector leaders, with
a 16.90% market share (reference date: February
2016). This excellent performance is the result of
the integrated operations of the Bradesco branch
network and the maintenance of its diversified
business strategies in various market segments, in
particular, operating agreements and partnerships
entered into with major manufacturers, mainly in
the transportation vehicles, machinery and
equipment and aviation industries.
Bradesco Leasing stands out on leasing executive
aircraft, with a market share of 49.3%.
(*) Includes Banco Bradesco Financiamentos, Banco Bradesco
and
Banco
Alvorada
leasing
operations.
Portfolio by Type of Asset
Asset
2015
March
2016
December
March
Vehicles
59.9%
57.8%
56.3%
Machinery/Equipment
33.2%
34.8%
36.1%
Electronic Equipment
2.6%
2.5%
2.5%
Other
4.3%
4.9%
5.1%
Total
100.0%
100.0%
100.0%
4 – Independent reasonable assurance report on
the supplementary accounting information
Bradesco
98
Limited Assurance Report about Supplementary Accounting Information
included within the Supplementary Information Report
To
Directors of
Banco Bradesco S.A.
Osasco - SP
We were engaged by Banco Bradesco S.A. ("Bradesco") to report on the consolidated
supplementary accounting information of Banco Bradesco S.A. as of March 31, 2016 and for
the three-month period then ended as of March 31, 2016, in the form of a limited assurance
conclusion if, based on our engagement performed, nothing has come to our attention that
causes us to believe that the supplementary accounting information included within the
Supplementary Information Report are not presented, in all material respects, based on the
information referred to in the “Criteria for preparing the supplementary accounting
information” paragraph.
Responsibilities of the Management of Bradesco
Management of Bradesco is responsible for preparing and adequately presenting the
consolidated supplementary accounting information included within the Supplementary
Information Report based on the criteria for the preparation of the supplementary accounting
information described below, and for other information contained within this report, as well as
the design, implementation and maintenance of internal controls that management determined
as necessary to allow for such information that is free from material misstatement, whether due
to fraud or error.
Independent Auditor´s Responsibility
Our responsibility is to review the supplementary accounting information included within the
Supplementary Information Report prepared by Bradesco and to report thereon in the form of
a limited assurance conclusion based on the evidence obtained. We conducted our engagement
in accordance with the NBC TO 3000 - Assurance Engagement Other than Audit and Review
(ISAE 3000). That standard requires that we comply with ethical requirements, including
independence requirements, and plan and perform our procedures to obtain a meaningful level
of limited assurance about whether we did not became aware of any fact that could lead us to
believe that the supplementary accounting information included within the Supplementary
Information Report are not presented, in all material respects, to the information referred to in
the “Criteria for preparing the supplementary accounting information” paragraph.
The procedures selected were based on our understanding of the consolidated supplementary
accounting information included within the Supplementary Information Report, as well as other
circumstances of our work and our consideration of other areas that may contain material
misstatements.
Limited assurance is less than absolute assurance and reasonable assurance. Procedures to
gather information to a limited assurance engagement are more limited than to a reasonable
assurance engagement and, therefore, we obtain less assurance than a reasonable assurance
engagement; consequently, we do not express neither an audit opinion nor a reasonable
assurance over the supplementary accounting information included within the Supplementary
Information Report.
Our conclusion does not contemplate aspects related to any prospective information contained
within the Supplementary Information Report, nor offers any guarantee if the assumptions used
by Management to provide a reasonable basis for the projections presented. Therefore, our
report does not offer any type of assurance on the scope of future information (such as goals,
expectations and ambitions) and descriptive information that is subject to subjective
assessment.
Criteria for preparing the supplementary accounting information
The consolidated supplementary accounting information disclosed within the Supplementary
Information Report, as of March 31, 2016 and for the three-month period then ended as of
March 31, 2016 has been prepared by the Management of Bradesco, based on the information
contained in the March 31, 2016 consolidated financial statements and the accounting criteria
described within the Supplementary Information Report, in order to facilitate additional
analysis, without, however, being part of the consolidated financial statements disclosed on this
date.
Conclusion
Our conclusion has been formed on the basis of, and is limited to the matters outlined in this
report.
Based on the procedures performed we did not became aware of any fact that lead us to believe
that the consolidated supplementary accounting information included within the Supplementary
Information Report are not presented accurately, in all material respects, in accordance with the
information referred to in the “Criteria for preparing the supplementary accounting
information” paragraph.
Osasco, April 27, 2016
ABCD
KPMG Auditores Independentes
CRC2SP028567/O-1 F SP
Original report in Portuguese signed by
Rodrigo de Mattos Lia
Contador CRC 1SP252418/O-3

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