information brochure - International Wine Challenge

Transcription

6
www.internationalwinechallenge.com
INFORMATION BROCHURE
THE INTERNATIONAL WINE CHALLENGE 2016
contents and important dates
International Wine Challenge 2016
Contents
About the IWC
3
The judging process
4–5
Award qualification
6–7
Discovery tasting
8
Results and Awards Dinner
9
Promotional tools
10–11
Media coverage
12–13
How to enter
Tranche 1
15
Tranche 2
Entry opens:
24 August 2015
Entry opens:
3 December 2015
Closing date for entries:
Paper: 15 October 2015
Online: 29 October 2015
Closing date for entries:
Paper: 11 February 2016
Online: 3 March 2016
Delivery deadline for samples:
IWC shipping deal: 16 October 2015
Private courier: 2-6 November 2015
Delivery deadline for samples:
IWC shipping deal: 3 March 2016
Private courier: 7–28 March 2016
Judging:
16-20 November 2015
Judging:
11-22 April 2016
Medals announced:
1 December 2015
Medals announced:
11 May 2016
Tranche 1 / Tranche 2
Trophy tasting:
25-26 April 2016
Awards Dinner:
7 July 2016
Trophies announced:
16 May 2016
2
about the IWC
About the IWC
MEDIA
COVERAGE
IN EXCESS OF
The International Wine Challenge (IWC) was established in 1984 and has
now firmly positioned itself as one of the most respected blind wine-tasting
competitions in the world. The IWC has grown tremendously over the past
30 years with wines entered from every corner of the globe. As such, we
employ a vast number of international wine experts to judge the competition.
1.2
BILLION
PEOPLE
WORLDWIDE
The IWC is split into Tranche 1 and Tranche 2, which together form the IWC 2016
competition. Tranche 1 is judged in November and the results are announced in
December. Tranche 2 is judged in April with results being announced in May.
Filippo Chia, Director, Castello Romitorio
CH
“Considering the judging process and the judges
I’m in the clouds. I’m really, really honoured.
As you may know, this is the second time we’ve
won the IWC Champion Red Trophy in 5 years
and our first award has completely changed our
distribution globally, has changed the level of
respect that people have [for our wine].
We are a small winery, so being able to say
we’ve won an award like this definitely makes
a difference.”
AL
15
This schedule, with its two medal release dates, allows entrants enter the tranche
that best fits their schedule, allowing them to maximise the promotional impact of
winning an IWC medal.
LEN G E 2
0
CHAMPION RED
ENTER THE INTERNATIONAL WINE CHALLENGE TO:
• Benchmark your wines against the rest of the world
• Benefit from millions of pounds’ worth of free publicity
• Raise the profile of your brand among consumers and the trade
• Increase sales by using the internationally recognised IWC medal logos
3
the judging process
The judging process
SEE THE
JUDGES IN
ACTION VISIT
/winechallenge
Hundreds of expert judges from all over the
world meet in London twice a year to judge
the International Wine Challenge.
At the helm of the IWC judges are five Chairmen, each of them leaders in their
field. They are Tim Atkin MW, Oz Clarke, Sam Harrop MW, Peter McCombie MW
and Charles Metcalfe. Between them, they taste every single medal-winning
wine, ensuring that only the best succeed. They are supported by (about 30)
Panel Chairmen, whose crucial role is to control the individual tasting panels to
ensure that the quality, potential and typicity of every wine is assessed fairly,
professionally and consistently.
Through the ranks the IWC judges are individuals with great palates and
considerable experience. They are Masters of Wine, winemakers, senior wine
buyers or specialist wine writers. Used to tasting large numbers of wines within
their daily work, they have a thorough knowledge of a broad range of wines.
To learn more about the IWC judges visit
4
the judging process
The sheer number of times a wine is tasted is what makes the International Wine
Challenge truly unique. Every wine entered into the competition will be tasted at
least twice, with Champion Trophy winners being tasted on up to eight separate
occasions. This process, along with the unbiased nature of the judging, ensures that
no good wines miss out on a medal from the IWC.
For a producer the IWC presents an independent view of their wine and a
benchmark against the rest of the world. For the consumer the IWC is a mark of
quality, helping them to buy great wines in all styles and at all price points.
“The International Wine Challenge is
committed to rigorous and fair tasting and
has subsequently earned its reputation as
the most well-respected wine competition in
the world. By hosting two separate tasting
events across the year, wines are given the
best chance to perform well, wherever
they’re from.”
“If a shopper sees an IWC medal sticker on a bottle of wine, its
quality can be trusted, as it has been selected by some of the
world’s best tasters. Whether they are a wine novice or an
experienced wine drinker, our stickers can help them find a
great wine every time.”
Charles Metcalfe, IWC Co-Chairman
5
award qualification
Award qualification
Winning a medal at the International Wine Challenge is a significant
achievement and an excellent benchmark of your wine against the rest of the
world. These pages offer a detailed explanation of the medals awarded by the
IWC and the award qualification process.
Medals
Champion Trophy Awards
The IWC 2016 has two medal release dates, the
first on 1 December 2016 for Tranche 1 wines
and the second on 11 May 2016 for Tranche 2
wines. At this stage in the competition wines will
either receive a gold, silver or bronze medal or
be given a commended award. Wines that do
not receive a medal or award are deemed ‘out’.
Gold, silver and bronze medal-winning wines
have received the highest praise from our
judges. Commended awards are for wines that
have missed out on winning a medal but are
considered noteworthy by the IWC judges.
All IWC national trophy winners are tasted against
each other to find the Champion Trophy winners in
the categories of red, white, rosé, sparkling,
fortified and sweet. The winners of these
prestigious awards will be announced at the
IWC Awards Dinner on 7 July 2016 and are
considered the pinnacle of the International
Wine Challenge awards.
16
CH
Gold medal-winning wines from Tranche 1
and Tranche 2 of the competition will be
judged together to select the IWC 2016 trophy
winners. The IWC awards regional, varietal,
international varietal and national trophies.
The IWC 2016 trophy winners will be announced
on 16 May 2016.
A wine of the same label and vintage will not be
allowed to win any Champion Trophy status twice
in a five-year period. The wine’s journey will stop at
gold medal level and it will not be
considered in any of the existing
Champion Trophy categories
However, former Champion
Trophy winners will be entered
into a new category to compete
for the Champion of Champions
AL
0
Trophy.
LEN G E 2
CHAMPION
FORTIFIED
Great Value Awards
IWC Great Value Awards are given to wines that win a gold or silver medal and
meet specific volume, availability and pricing criteria. The IWC will announce the
Great Value Trophy winners on 16 May 2016 with the Great Value Champions in
the categories of red, white, rosé, sparkling, fortified and sweet announced at
the Awards Dinner in July.
To be considered for this award producers must accurately complete section 6
(Production and Retail) of the entry form.
6
award qualification
Special Awards
The IWC collates data from the results of the
competition, analyses and scores it to determine
the winners of the Winemaker of the Year awards.
Producers are awarded points for each wine entered
into the competition that have won a trophy, gold, silver,
bronze medal or commended award. Points are
deducted for wine submitted into the competition that
did not win an award. The results are then weighted
based on the volume of entry and finally given an
average score per wine.
These awards aim to recognise excellence
in the global wine trade. The Len Evans
Trophy is awarded to companies which
have consistently excelled in the IWC over
the past five years. The James Rogers
Trophy is given to the best new wine
entered into the competition in its first year
of production. To be in with a chance of
winning the James Rogers Trophy it is
important that producers complete section
6 of the entry form.
AL
LEN G E 2
WHITE
WINEMAKER
OF THE YEAR
0
The IWC Personality of the Year
and Lifetime Achievement
Awards also fall into this
category. These awards are
bestowed on those people
within the trade that have shown
dedication and commitment
beyond the norm, and have
made a real difference to the
global wine industry.
CH
CH
Only wines submitted within five years
of the most recent vintage will be
included in a producer’s score for a
Winemaker of the Year Award. Bonus
points will be awarded for wines that
are in the most recent vintage. For
further details visit the Award
Qualification page on www.
internationalwinechallenge.com
16
Winemaker of the Year Awards
AL
16
For details regarding International Wine Challenge award qualification
visit www.internationalwinechallenge.com
LEN G E 2
0
LEN EVANS
TROPHY
CH
These accolades are won by wines that have been awarded a trophy or
gold
medal in the competition and are certified as sustainable, organic,
biodynamic or Fairtrade. Entrants must complete the certification question
on section 4 of the entry form and be able to produce official certification
upon request by the IWC.
AL
16
Planet Earth Awards
LEN G E 2
0
SUSTAINABLE
TROPHY
7
discovery tasting
IWC tastings
Discovery Tasting
The Discovery Tasting provides a unique platform for IWC competition entrants who are seeking
representation in the UK. Only wines that don’t yet have an importer to the UK are eligible to
participate. Buyers from all channels, including supermarkets, agents, independents, and major
restaurant and hotel chains, attend the IWC Discovery Tasting.
Discovery Tasting wines are presented depending on their target audience: off-trade
(independent merchants, high street retailers and supermarkets), which is split into off-trade
independent and off-trade multiple, and on-trade (restaurants, hotels and bars). Within these
categories, the wines are further grouped by country and style, enabling buyers to easily browse
and fine products relevant to them.
To enter the Discovery Tasting, please see section 2 on the entry form. It is essential
that you indicate your primary focus (off-trade independent, off-trade multiple or
on-trade) so that we can categorise your wine correctly.
The fee for participating at the Discovery Tasting is £52/€72/US$81* per entry/
wine and two additional samples are required. The cost to ship wines to be
included in the Discovery Tasting using the IWC shipping deal is
£49.10/€68.27/$76.14*.
* Plus VAT, where applicable (Exchange rate correct at time of printing).
8
Results and Awards Dinner
SAVE
THE DATE
Key dates for the IWC 2016 results:
Tranche 1 Medals:
1 December 2015
Trophy Medals:
16 May 2016
Tranche 2 Medals:
11 May 2016
Awards Dinner:
7 July 2016
IWC 2016
AWARDS DINNER
7 JULY 2016
results and awards dinner
The IWC 2016 Awards Dinner will take place in London on 7 July 2016. Here, the
IWC will announce the highly anticipated results of the Merchant of the Year Awards
and Winemaker of the Year Awards, as well as the Champion Trophy winners.
The IWC Awards Dinner is a great place to celebrate the hard work you’ve put in
throughout the year with friends and colleagues.
WHEN THE RESULTS ARE ANNOUNCED ENTRANTS
CAN LOG IN TO THEIR ONLINE IWC ACCOUNT TO:
■ Check the results for their wines
■ Print off temporary certificates for medal-winning wines
■ Download medal artwork in jpg, png and psd formats
■ Order IWC medal stickers
■ Buy a table or tickets for the IWC Awards Dinner
To watch the highlights from the IWC 2015 ceremony visit
/winechallenge
9
promotional tools
Promotional tools
FREE
WORLDWIDE
DELIVERY
IWC medal stickers
Winning a medal at the International Wine Challenge is a significant
achievement and a fantastic endorsement of your brand. To help medal-winning
producers make the most of their success the IWC produces high-shine, foil bottle
stickers. These stickers are a proven sales tool which can directly influence a
customer’s purchasing decision. A recent study has shown that IWC medal stickers
increase average sales of an award-winning wine by 15% and also encourages
shoppers to spend a little extra on wines that have won an award.
Medal stickers can be purchased online via the IWC shop in rolls of 1,000 or 5,000
(right or left-hand leading) with significant discounts for large orders. International
delivery is free of charge and stickers can be ordered as soon as the results of the
competition are announced.
Electronic copies of medal logos along with temporary medal certificates can also
be downloaded via your IWC account for use on your promotional material. There is
no embargo on the IWC results so we encourage all of our medal winners to make
the most of these sales tools as soon as the results are publicised.
“When our customers see the universally respected and recognisable
sticker of the IWC awards on a wine, it acts as a beacon, helping
them to zoom in on their choice, safe in the knowledge that the
industry’s finest have merited it with that sticker. IWC stickers
are another tool that makes life easier for our customers and
that’s why we value them highly”.
Emma Shaw, category manager at Oddbins
10
Promotional tools
promotional tools
The International Wine Challenge FREE mobile app for iPhone and Android
In the official International Wine Challenge mobile app, available free via the App Store and Google Play,
you’ll find all the results for more than 8,000 wines and sakes from the International Wine Challenge. This
free app is updated each year to include the latest results from the competition.
Wines can be searched for by country, grape, style, price range, colour and medal type, or even by stockist.
If a stockist isn’t listed for a wine, the wine-searcher.com function will find one. There’s also a wealth of
accompanying information including images of the wine and some tasting notes from the IWC judges.
The app shows where to buy the wines, and how much they will cost all over the world; presenting IWC
medal-winning wines to a growing number of wine lovers from across the globe.
Listings on the IWC app are free for all International Wine Challenge medal winners
/internationalwinechallenge
@winechallenge
Video Tasting Notes
IWC now offers medal winners the opportunity to
engage directly with an international audience via
videos on the IWC App and Website. For more
information and to book a space contact
[email protected] or call
+44 (0) 1293 846511
11
media coverage
Media coverage in excess of
1.2 billion people worldwide.
Winning a medal at the IWC is the ultimate third party endorsement of your
brand and presents the opportunity to be included in our international
media coverage, potentially leading to £millions of free publicity.
UK
USA
HUNGARY
ITALY
PORTUGAL
CHILE
12
media coverage
GERMANY
JAPAN
TAIWAN
AUSTRALIA
MALTA
NEW ZEALAND
13
affordable shipping
Shipping your samples
SAVE
WHEN YOU
Shipping samples to the UK can be costly which is why
the IWC offers a cheaper alternative via our shipping
partner Hellmann Beverage Logistics.
ENTER THE
IWC 2016
ONLINE
How much it costs
The International Wine Challenge strongly suggests that participants use the
Hellmann Beverage Logistics shipping service. Producers who use this service will
save hundreds of pounds in fees and taxes. The cost of the IWC shipping deal
covers all charges associated with duty, storage, carriage UK clearance and taxes
on samples supplied.
The cost of using this service for one entry is £45/€62.57/$69.78* in addition to the
standard entry fee. If you have entered a wine into the Discovery Tasting, where two
extra samples are required, this cost will increase to £49.10/€68.27/$76.14.
*Plus VAT where applicable (Exchange rate correct at time of printing).
IWC shipping service deadlines
Tranche 1 samples must arrive at your local, approved Hellmann Beverage Logistics
agent by 16 October 2015 and Tranche 2 by 3 March 2016.
Shipping agents
Countries where a Hellmann Beverage Logistics agent is available are
listed below. For full contact details visit:
www.internationalwinechallenge.com/shipping-your-wines.html
If there is not an approved Hellmann Beverage Logistics agent
available in your country, you will need to send your samples privately.
Australia
Austria
Bosnia
Brazil
Canada
Chile
14
Croatia
France
Germany
Greece
Hungary
Italy
Macedonia
Montenegro
New Zealand
Portugal
Romania
Serbia
Slovenia
South Africa
Spain
United States
how to enter
How to enter
GLOBAL
ONLINE
ENTRY FEE:
£105/€146/
$163 +VAT*
STEP 1: SELECT THE TRANCHE
Enter the wine at its optimum tasting time. Tranche 1 judging takes place
in November 2016 and Tranche 2 judging takes place in April 2016.
STEP 2: ENTER THE COMPETITION
Entering online will save you money. Register on the IWC website or log in to
your account if you have entered previously. Alternatively, download and
complete the paper entry form from www.internationalwinechallenge.com
STEP 3: SUBMIT YOUR ENTRY
Complete and submit your entry before the relevant deadline dates. Tranche 1
paper entries must arrive by 17 October 2015 and online entries by 29 October
2015. Tranche 2 paper entries must arrive by 11 February 2016 and online entries
by 3 March 2016.
If you would like to enter the Discovery Tasting make sure your tick the relevant
box on the entry form. See page 8 for details.
STEP 4: ARRANGE SHIPMENT
Arrange shipment of your wine samples. We recommend using the IWC shipping
deal using Hellmann Beverage Logistics. See page 12 for details of shipping options.
*Exchange rate correct at time of printing. VAT payable where applicable.
15
6
facebook.com/internationalwinechallenge
twitter.com/winechallenge
[email protected]

information brochure - International Wine Challenge

Transcription

Similar documents

IWC PORTUGIESER. THE LEGEND AMONG ICONS.

IWC – Astronomically Complicated IWC – Astronomically Complicated

The Bacchananlian Society of Cincinnati

`Loimer wines convey a zest for life and uncomplicated pleasure. Sip

I`m helping to end MS by participating in the 2016 Jayman BUILT MS

I~IThe Gl Gampo Wine Glub

The Board of Directors of Qatar Fuel (WOQOD) is pleased to invite

2013 Mtn Cuvee Tasting Notes

the 90 society 2_14.ai

LAMBRUSCO REINVENTS ITSELF

INSIDE THE CAVES - Tavistock Restaurants