Your tailgating game plan
Your tailgating game plan
BEEF RETAIL FACT SHEET 21 the grill: a tailgater’S Favorite tool In 2008, 57% of total grill shipments were gas, 41% were charcoal and 2% were electric. The total shipment of all grills in 2008 was 16,681,400. Source: Hearth, Patio and Barbecue Association, 2008 BeeF inForMation For Meat retailerS and their cuStoMerS Your tailgating game plan It’s back – one of the most anticipated seasons of the year – football season! And no matter what college or professional team your customers are cheering for, many of them are likely to tailgate at a game at least once during the season. This is the perfect opportunity for you to beat the competition and score big with beef sales. MerchandiSing touchdownS! There are endless ways for you to win with customers and improve store sales during tailgating season. Here are a few: • Display seasonings or marinades near your meat case. • Package ground beef that has been formed into football-shaped burgers. • Raise the bar – and flavor – of the standard burger by merchandising ground beef patties with artisan cheeses. • Create “Top Tailgate Fare” or “Football Favorite” stickers to place on featured tailgating items. • Promote middle meat steaks (from the rib, loin and sirloin) as the main ingredient of pre-game steak sandwiches. Display steak sandwich condiments like onions, French rolls, mustard and cheese alongside your steaks. gaMe p l an 1. Offe r beef a lternativ standar es to th d tailga e te fare 2. Advo cate coo king be at home ef favor , saving ites time at tailgate the 3. Simp lify cust omer s by merc handisin hopping g tailga supplie ting s togeth 4. Rem er ind you r custom the imp ers of ortance of food safety. D irect the m to www.Sa feandSa v ory160.c a great food sa om, fety res ource. three cheerS For Middle Meat Mania! The beef checkoff has developed a new campaign called Middle Meat Mania to help you merchandise middle meats. Due to the success of this campaign to date, customer demand for middle meat cut photos and recipes in your store will continue to rise during the tailgating season. To be prepared, keep your case stocked with middle meat cuts. Find middle meat cut photos and recipes in the BeefRetail.org Ad Planner and create your own recipe cards to give customers new ways to prepare these delicious cuts. The Middle Meat Mania web page on BeefRetail.org provides all the information you need to implement these programs in your store. www.beefretail.org/markMiddleMeatMania.aspx a Strong oFFenSe: retail Support The beef industry is teaming up with Anheuser Busch® brands, Kraft® A.1® and Sutter Home® to pump up tailgating season with great promotions. The Anheuser Busch and Kraft A.1. promotion runs during August and September. It allows customers in some states to save up to $3.00 instantly on beef with the purchase of a 10 oz. A.1. Steak Sauce and a 12-pack of beer. In other states, customers can save up to $2.00 instantly on beef with just an A.1. purchase. Sutter Home is also offering a great Tailgating Promotion in September through which customers can receive a $1.00 off coupon with the purchase of Sutter Home wine. Visit the Promotional Calendar on BeefRetail.org for further information about all promotions, including which offers are valid in your state. it’S a QuarterBack Sack! Come to your customers’ defense by helping them get all their tailgating gear in the sack! Here are several ideas to help customers get out the door quickly and to their tailgate. • Seasoned and marinated products ready for the grill offer great taste without the prep, but do-it-yourselfers need plastic re-sealable bags and prepared 79 percent of tailgaters are between the ages of 25 and 54. Source: Tailgating Times and Freedom Grill Survey, August 2008 Stock the Meat Case with Tailgating Favorites Top Five Selling Steaks for Tailgating Season 1. Beef Top Round Steak Boneless 2. Beef Loin Top Sirloin Steak Boneless 3. Beef Ribeye Steak Boneless 4. Beef Top Loin Steak Boneless 5. Beef Loin T-Bone Steak Bone-In Source: FreshLook Marketing Total US 8 weeks post Labor Day 2006-2008 average pound sales It’s time to stock your meat case and promote these best selling cuts for the tailgating season. Display recipe cards, grilling tips, food safety reminders, as well as rubs, marinades, beverages, charcoal, lighting fluid and instantread thermometers to educate your customers and make their shopping more convenient. A Solid Defense: Keep Cool, Hot, Safe Tailgating requires the same safe food handling practices as summer picnicking. It’s important to keep hot foods hot and cold foods cold. Use insulated containers to keep the food hot for several hours. Use insulated coolers packed with several inches of ice, frozen gel packs, or containers of frozen water to keep cold foods cold. Ensure raw meat is wrapped securely to prevent juices from cross-contaminating other foods. Ask the Experts Q. How can I use a marinade? A. A marinade is a mixture of seasonings and liquid ingredients that add flavor to beef and may even help tenderize, depending on the ingredients. In general, steak cuts from the chuck, round, flank and skirt are excellent candidates for a tenderizing marinade. You can purchase a prepared Kraft® A.1.® marinade or prepare your own. To make such a mixture, you’ll need acidic ingredients (citrus juice, vinegar or wine) or a natural tenderizing enzyme (found in pineapple or kiwi.) These ingredients will not only make the beef more tender, but they’ll also add interesting flavors. Q. How do I determine when my steaks and burgers are done? A. Use an instant-read thermometer inserted horizontally into the side of burgers and steaks to check doneness. The thermometer should penetrate the thickest part or center of the burger or steak. Allow 10 to 15 seconds for the thermometer to register the internal temperature. Cook steaks to 145°F (medium rare) or 160°F (medium). Cook burgers to at least 160°F. The color of cooked ground beef is not a reliable indicator of doneness. Additional Resources Beef: Don’t Tailgate without it! - Explore more merchandising ideas for tailgating. www.beefretail.org/markBeefScoreswithTailgating.aspx Kraft® A.1.® and Anheuser-Busch’s Budweiser® Tailgating Promotion – View the promotional calendar for information about this promotion and others. www.beefretail.org/markPromotionalCalendar.aspx Safe and Savory – Teach customers the proper ways to cook burgers to make sure their food is safe. www.beefitswhatsfordinner.com/safesavoryat160.aspx Beef Training Camp on Food Safety – Show customers the proper ways to ensure their tailgating foods stay safe outdoors. www.beefretail.org/uDocs/NCBABTC2S13_6.pdf Quiz The first 10 people to submit an answer that correctly fills in the blank on the following statement will win a Beef It’s What’s For Dinner camouflage hat! Q: According to the Hearth, Patio and Barbecue Association, more than _________ million grills were shipped by manufacturers in 2008. Submit your answer at: www.beefretail.org/Tailgating09BFFPrize.aspx ® www.BeefRetail.org Copyright ©2009 Cattlemen’s Beef Board and National Cattlemen’s Beef Association Funded by The Beef Checkoff 072109 The Target Tailgating Shopper marinades. Display both near your featured beef item, especially when it is top round or flank steak. Remind customers they can marinate in the bag overnight before the big game, or simply en route. www.beefretail.org/culiMarinades.aspx • Suggest Kraft A.1. marinades as a convenient, readyto-use solution. http://brands.kraftfoods.com/a1/products • Tailgaters can pick up ingredients to make a meatball sandwich on their way to the stadium. Help them by preparing meatballs and displaying hoagie buns with a meatball sandwich recipe card. • Make sure your customers have enough propane gas to keep the grill hot during the tailgate. If your store sells propane, place a sign by the meat case reminding customers to purchase some propane gas as they leave your store.