2015 Fiesta Talks web

Transcription

MESSAGE
Dear Friends of
Welcome to the 17th Fiesta in America. I wish you another fun-filled two days of the
Philippines in New Jersey—and our way of mixing business and pleasure.
We have always been very serious about making sure you have not just fun, but an
all-round Filipino experience, whether you come to our event for the exhibits, food, or
performances—or perhaps all of the above, as it has always been the case that has kept
our exhibitors, sponsors and attendees coming to our event every year.
That the celebrities and performers somehow get lots of attention is how it works in
any event, whether it’s Filipino or not. However, this doesn’t discount the fact that
Fiesta in America gives many companies and brands—whether Filipino or not—the
utmost attention that they deserve, especially this year with our theme billed “Fil-Ams
Mean Business!”
How it all comes together for us is based on our solid relationship with Filipino enterprises and key people from the Philippines and the US, while also paving the way for
American brands to market to Filipino Americans with its buying power of $120 million.
At the event, you can expect to see an expo, food and culture festival that champions Filipino ingenuity, creativity, entrepreneurship and inspiration—with seminars
designed for Filipinos looking to reinvent themselves or scale their business for mainstream America. This includes even other minorities that the Filipino segment is lumped
together with, like the other Asians and Hispanics in the US.
Fiesta in America means business as it holds its annual indoor event, the largest of its
kind in the northeast for Filipinos. This ensures that businesses and attendees have
time to interact with each other, unlike other events where the festivities overwhelm
the business side of the event. At the expo, equal space is allotted to the exhibitors,
food festival and cultural performances on stage.
This year is even more special, as the expo is buoyed by the consumer confidence of
Filipinos, whether they are from the Philippines or the US, thanks to a soaring economy.
The business relationship of Filipinos in both countries is also stronger than ever.
Philippine Airlines is back with flights to and from New York to Manila, and ABS-CBNTFC continues to bring in only the best talents.
A Bloomberg survey revealed that the Philippines is the second fastest-growing
economy in the world. If we Filipinos continue to support each other and believe in our
capabilities, anything is possible.
Enjoy the Fiesta!
Nanding Mendez
President, Fiesta in America
Our Mission
To mobilize Filipinos from the US and the Philippines to think "stronger together" is the
way to give them a voice in America.
Fiesta Talks is published yearly by Special Edition Press, Inc. | President/Publisher Nanding Mendez; Vice President Len Manansala; Editors-inChief Dennis Clemente / Vanessa Ira; Associate Editor Pilar Nina R. Mendez; Art Director Manny Mendez; Internet Master Nathan Mendez; Graphics
Ivan Beltran; Audio/Visual Enrico David; Accounting Manager Vicie Allam; Comptroller Jesse Arteche; Sales Manager Coy Apostol; Cultural Festival
Director Ogie Afable; Cultural Festival Manager Rose Javier; West Coast Correspondent Cora Pastrana; Peoples Ball Chair: Bobby Yalong; Empowerment
Awards Chair Darlene Borromeo; Empowerment Awards Cochairs Tet Palencia / Lilian Vita; Catholic Mass Cochairs Rhodora Lyness / Virgie Wilcox;
Catering Managers Ester Isip / Connie Capili / Evelyn Herrera; Video Director Mervin Mendez; Santacruzan Chair Mely Garcia; Managers (Philippines)
Marina Llorente Cudala / Yoli Del Mundo / Marisa Nallana
2  FIESTA IN AMERICA
Program Schedule
Saturday, August 15
Sunday, August 16
12:00 pm to 12:30 pm
 Ribbon-cutting ceremonies
Fiesta in America & Keynote speaker open trade pavilion
(Keynote Speaker Senator Robert Gordon)
 Food court opens
 Children΄s and Seniors΄ Pavilion open
10:00 am to 11:30 am
Sunday Ecumenical Mass
11:45 am to 12:30 pm
Fiesta in America 2015 Santacruzan 12:30 pm to 1:00 pm
EVOLUTION OF BAND
Featuring: Friends of Enemies
& Sounds of Manila
12:30 pm to 1:00 pm
Sponsor's/Exhibitor's Presentation
1:10 pm to 2:30 pm
EXPO 6 Band
1:30 pm to 2:00 pm
Sponsor's/Exhibitor's Presentation
2:00 pm to 2:20 pm
Take the Stage Band 2:00 pm to 4:00 pm
SEMINARS
2:25 pm to 3:20 pm
Fil-Am Got Talents
Featuring: MB2NY Talents, Mark Roska
1:40 pm to 2:30 pm
"It's More Fun at the Fiesta in America"
Featuring: Breath of Life P.O.T.P,
Allan Palacios Chan, Sinulog Dance Group of Bergenfield
3:25 pm to 4:10 pm
"It's More Fun at the Fiesta in America"
Featuring: Dance Philippines (Boston),
Allan Palacios Chan, Sinulog Dance Group of Bergenfield
2:35 pm to 3:25 pm
Fil-Am Got Talents
Featuring: Criselda Tamayo, Roland de
Castro, Angel Ram, Geo Rebuscas
4:15 pm to 4:35 pm
Flashback Band
3:30 pm to 3:55 pm
Fiesta in America 2015 Raffle Draw
4:40 pm to 4:55 pm
Edlyn Peregrina
4:00 pm to 4:30 pm
Relm Band
5:00 pm to 5:25 pm
The DMG Collective
5:30 pm to 8:30 pm
TFC Hours
Vina Morales
Maxene Magalona
Edgar Allan Guzman
4:45 pm to 8:00 pm
TFC Hours
Vina Morales
Maxene Magalona
Edgar Allan Guzman
Workshop Schedule
Saturday, August 15
TIME
2:00 pm - 2:40 pm
3:00 pm - 3:40 pm
3:00 pm - 3:40 pm
TOPIC
How to Make Email Marketing Work for Your Business
Decoding the Web: Building your
First Website
Life Reimagined
SPEAKER
Shayne Spencer
Sunday, August 16
TIME
2:00 pm - 2:40 pm
3:00 pm - 3:40 pm
TOPIC
Buying Properties in the Philippines
The Rise of Filipino Food in the US
SPEAKER
Zenaida Marzen
Nicole Ponseca
SEMINAR ROOM
A
Zach Feldman
A
Christine Newman
B
SEMINAR ROOM
A
A
FIESTA TALKS SUMMER 2015  3
United States of America
Full Page AD = 7" x 9.375"
Barack Obama, President of the United States of America
Republic of the Philippines
Benigno Aquino III, President of the Republic of the Philippines
MESSAGE
EMBASSY OF THE PHILIPPINES
On the occasion of the Fiesta in America’s 17th year celebration, I wish to
extend my best wishes to the organizers, participants and supporters of
this multicultural trade expo.
I commend Fiesta in America for providing an opportunity for community
groups and small, minority-owned businesses to network and forge new
partnerships, thus strengthening diversity in mainstream society
and economy.
I trust that this year’s participants will showcase the best of their cultural
heritage and give the wider community an authentic experience and
better appreciation of social diversity in the United States.
I wish Fiesta in America continued success.
FullMabuhay!
Page AD = 7" x 9.375"
Jose L. Cuisia, Jr.
Ambassador
Washington D.C.
MESSAGE
It is with great pleasure that I congratulate Mr. Fernando “Nanding”
Mendez and the organizers and participants of the 17th Fiesta in America.
From its modest start in 1998, this celebration has evolved into the largest
and longest-running indoor trade/cultural event for Asian-Americans on
the East Coast. Originally organized as the Philippine Fiesta, this grand
event has expanded to include other Asian ethnicities and the Latino
community. Thus the Fiesta has become a true all-encompassing event for
all sectors of the community.
I would like, in particular, to recognize the efforts of the officers and
staff who devoted so much of their valuable time and effort in making
the Fiesta the success that it is today. They work long hours in order to
give attendees a taste of Filipino hospitality and the immense talents
that Filipinos can share with the world. These past few events, they have
worked with other communities as well, to make the event reflect the
diversity that is modern-day America with a strong Pinoy flavor.
May Fiesta in America continue to enjoy success, and build on its already
formidable distinction as a premiere community event in the East Coast.
Let us celebrate as Filipinos, and as a great part of the fabric of the
greater community.
Mabuhay!
Mario L. De Leon, Jr.
Consul General
MESSAGE
On behalf of the State of New Jersey, I am pleased to extend greetings to
everyone gathered for the 17th annual Fiesta in America.
I am proud to be Governor of one of the most diverse states in
the Nation, and I am thrilled to recognize the Asian and Latino
communities for their continued contributions to our vibrant cultural
diversity. This event provides an excellent opportunity to celebrate
New Jersey’s thriving Asian and Latino communities through musical
performances, delicious ethnic cuisine, art exhibits and other
culturally-infused activities.
Today’s celebration also brings together small, minority-owned
businesses with a larger market to promote networking and establish
new partnerships. I encourage everyone in attendance to experience
everything the Fiesta has to offer. I commend everyone who helped
organize this year’s festival for your dedication to preserving and sharing
the rich culture and heritage of New Jersey’s Asian and Latino residents.
Best wishes for an enjoyable event.
Sincerely,
Chris Christie
Governor
MESSAGE
It is a pleasure to send greetings to the participants, sponsors
and organizers of the annual Fiesta in America taking place at the
Meadowlands Exposition Center.
New York’s greatest strength is the diversity of its people and the
contributions they make in many areas, including economic development,
job creation and growth of new businesses and commerce. Individuals
of Asian and Latino heritage in the Tri-State area continue to add to the
vibrancy and economic prosperity of the region through events such as
the annual Fiesta in America, bringing the best of both cultures together
in a venue filled with entrepreneurial energy and cultural diversity.
For the past 16 years, this trade show has been a popular way for business
owners, investors and others to network within the lively setting of
business and pleasure. The chance to form new partnerships offers the
potential for future business growth through new associations and
opportunities and I applaud this culturally inspired way to explore creative
ideas that lead to exciting prospects.
Warmest regards and best wishes for an enjoyable and productive event.
Sincerely,
Andrew M. Cuomo
Governor
MESSAGES
I am delighted to welcome Fiesta in America to the Meadowlands Expo Center and congratulate
you on the 17th Anniversary of this successful event. The Town of Secaucus is honored to once
again serve as the Fiesta’s host. We sincerely hope that our guests who travel from the states
along the Mid-Atlantic corridor will find a warm welcome here. Many residents from our own
community are also eager to join in the fun and excitement of this two-day festival.
This year’s theme “Fil-Ams Mean Business” reflects a powerful partnership between the upscale
Filipino-American market and international companies and sponsors. It additionally builds upon
New Jersey’s improved economic outlook. The various exhibits, programs and activities at the
Fiesta offer something for everyone to see and enjoy. Many attendees return each year to renew
friendships and delight in traditional Filipino, Asian and Latin entertainment, culture and foods.
At the same time, they can network, learn about investments and real estate opportunities, meet
with entrepreneurs and sample products and services. Fiesta exhibitors reach more than 20,000
consumers whose strong work ethic and perseverance have made them an ideal demographic
group with high credit ratings and steady incomes. Indeed, they are in the forefront of the
American business and cultural community.
We hope our visitors will enjoy their stay in Secaucus so much that they will want to return to
shop, and walk along the riverfront and take in the scenic beauty of our Meadowlands home.
The popularity of this annual gathering is a testament to your organization. We feel certain that
this year’s Fiesta will be the best yet. Congratulations!
Sincerely,
Mayor Michael J. Gonnelli and the Council
On behalf of the City of Jersey City, I am proud to recognize Fiesta in America during the
17th Annual Fiesta in America festival.
Fiesta in America remains an inspiring and proactive organization within the Asian and
Latin American community as they continue to support the entrepreneurship of minority
owned businesses here in Jersey City and throughout greater New Jersey. During this
festival, we are reminded of the importance of small business and their positive impact on
our communities. It is through the efforts of Fiesta in America that individuals are given the
opportunity to grow not only their business, but to connect with other business owners
with like minded goals.
I would like to thank Fiesta in America and all those who continue to support their efforts, as
well as the small business owners who make up the 17th Annual Fiesta in America festival.
I wish you all an enjoyable event and look forward to your continued success.
Sincerely,
Steven M. Fulop
Mayor
MESSAGES
It is a pleasure to extend my warmest greetings and congratulations as you gather for
the 17th annual Fiesta in America
New Jersey thrives on its diversity. This event – the largest on the East Coast – celebrates
the Filipino community’s unique contributions to our nation’s cultural fabric and gives
its visitors the opportunity to experience and embrace the rich culture and traditions of
New Jersey’s Filipino community. Your dedication is an inspiration and I look forward to
celebrating your continued success.
Again, congratulations and best wishes for a successful event.
Sincerely,
Cory A. Booker
United States Senator
It is a pleasure to welcome you to the Fiesta in America!
As Deputy Speaker of the New Jersey General Assembly and on behalf of the citizenry of
Legislative District 37, it is my pleasure to welcome you to the great state of New Jersey
and send congratulations to all assembled for Fiesta in America. For more than16 years the
Asian and Latino traditions and heritage have been highlighted by this festival and cultural
exposition.
With over 20,000 participants, including attendees from New Jersey, New York, Pennsylvania and across the United States, the diverse story of New Jersey and our County are
enriched by the Fiesta in America!
With the strength of a growing network and support of our extended family, we share the
values and promos for economic development, commerce and cultural exchange. I look
forward to the bright future of Fiesta in America and what we can accomplish – together.
Sincerely,
Gordon M. Johnson
Assemblyman, District 37
MESSAGES
I wish to extend my warm greetings to the organizers of Fiesta in America and to all our
kababayans who will take part in this year's festivities at the Meadowlands Expo Center in
Secaucus, New Jersey.
I commend the organization's continued and tireless efforts to celebrate and promote
Filipino culture and enterprise through trade and cultural shows. May this year's activities
serve as an inspiration to a!I Filipinos in the United States, especially the youth, to learn more
about Philippine customs and traditions, and celebrate their Filipino heritage.
My warmest congratulations to the officers and members of Fiesta in America. May you continue advancing Filipino culture and enterprise in the United States. The Philippine Mission
to the United Nations assures you of our full support and cooperation.
Mabuhay po tayong lahat!
Yours Sincerely,
Lourdes O. Yparraguirre
PHILIPPINE MISSION TO THE
UNITED STATES
10 New, Exciting Ways to Enjoy Fiesta in America
a companion guide
of its business yet friendly setting. Connect like
never before with both our young and old audience. Chat somebody up.
6. Filipino food for everyone. Beyond homecooked meals and the treats offered by exhibitors,
there should be desserts and delicacies. Keep your
guests’ stomach full.
1. Get some business ideas—even deals and
giveaways. Observe but don’t forget to ask a lot of
questions to our exhibitors and sponsors. You may
just get some ideas, deals and giveaways.
2.
We let you breathe. Other cultural events
are mostly packed and hectic outdoor affairs, but
Fiesta in America allows you to breathe.
Enjoy it as a meaningful trade
show with perks. Enjoy the food,
culture and almost non-stop
entertainment.
7. Capture the $120M market. If you’re an
exhibitor, sponsor or advertiser, this is your $120M
Filipino market. Your presence here is one year's
worth of branding or a lifetime, because of the
Filipinos’ strong brand loyalty.
8.
For your peace of
mind, we have a kid’s
indoor playground. This
way you can also enjoy
the fiesta even more.
9. Free health-
seminar rooms. Come inside
our seminar rooms to learn how
to better understand your market,
build a website, invest in the Philippines and more.
care screening
here. We have a booth dedicated to
check your cholesterol, blood sugar and
blood pressure, among others, thanks
to our nurses from the Philippine Nurses
Association of New Jersey and Robert Wood
Johnson University Hospital.
4.
10. Exciting live shows. We have live perfor-
3. Watch and learn at
You’re here, so you must be in the Philippines. Feel like you’re in the Philippines as you
enjoy the expo, food and entertainment Fiesta in
America has in store for you. You might get some
airfare and travel packages and discounts from
exhibitors. Check out the
booth of Philippine Airlines.
5. Network like you’re
having a reunion with
family and friends. People
say it’s easier to network at
Fiesta in America, because
mances throughout the day plus Vina Morales,
Edgar Allan Guzman and Maxene Magalona from
the Philippines performing late in the day, so
stay put.
Golden Opportunities
Await American
Entrepreneurs at
Fiesta in America’s
2015 Trade Show
T
he Philippine economy is on the rise,
providing visionaries with a clean
slate for their businesses to
explore and grow. That in
itself is compelling reason for
American, Filipino and other
entrepreneurs to participate
in Fiesta in America’s annual
event, which is being held
August 15th and 16th at
the Meadowlands Expo in
Secaucus, NJ.
rating agency, raised the
mood further by increasing the country’s long-term
credit rating to BBB, two
notches above the investment-grade baseline and
higher than India and Brazil.”
Fiesta in America’s trade
expo provides businessmen
and women with a golden
opportunity to network
and promote their companies, whether they are a
In the article “Coming up
Jasmine,” published in an
August 2014 issue of the
highly respected Londonbased weekly publication,
The Economist, the Philippine economy received some
very welcome press: “After
years of puttering along as
the tiger economies in the
region roared, the Philippines
is finally showing some growl
of its own.
Between 2008 and 2012,
GDP grew by an average
of 4.7 percent, rising to 7.2
percent in 2013—higher
than any East Asian country except China—despite
being hit by one of the most
powerful typhoons ever
recorded. The World Bank
forecasts growth of nearly 7
percent both this year and
next. And in May, S&P, a
Philippine-based company
that manufactures exportgrade products, or one that
sells real estate for investment—not to mention
US-based businesses that
deal in finance, remittance or
consumer goods directed at
high-end immigrants.
Len Manansala, VP-Marketing
of Fiesta in America, knows
how important it is to make
an event more comfortable
for Filipinos—with more
room to navigate around,
and better organization for
those with different interests.
If you’re an aspiring entrepreneur, you can find ideas from
the exhibitors and business
seminars scheduled this year
in enclosed rooms. If you
enjoy Filipino food, it’s also
concentrated in one area. If
you’re bringing
your kids along,
there’s the
children indoor
playground for
them. And for
entertainment,
you’ll find seats
in front of the
stage.
Manansala
highlighted
one of the
unique aspects
of the expo:
“First, our massive Trade
Pavilion features thousands
of products not usually
available in US stores. These
range from women's and
men's apparel to jewelry,
shoes to cosmetics, home
and office decor to holiday
trimmings, textile products
to packaged delicacies,
imported from the Philip-
pines and other countries.
This dizzying array of products are complemented by
financial services, Philippine
real estate for investment
or retirement, and other
services tailored for highincome immigrants.”
There’s more. Filipinos alumni
associations and different
organizations hold reunions
at the expo while also taking
cues from other exhibitors.
Exhibitors in turn also like
that the Philippine media
outlets in New York and
New Jersey as well as online
are well represented at the
event, giving everyone an
opportunity to interact with
and pitch their businesses for
write-ups to the media.
“If you’re looking for more
than a Filipino cultural event
and thinking of networking
and business opportunities,
Fiesta in America is for you,”
Manansala said.
Fiesta in America showcases
Filipinos in America as a
lucrative market—now with
a buying power of $120M.
On the flipside, Filipinos
should also be able to see
how American consumers (not just Filipinos) are
a viable market to target
with its renewed consumer
confidence.
MAIN PERFORMERS
Vina
Get To Know
Our Special
Performers
Morales
Enduring Triple Treat Talent!
An ABS-CBN mainstay for more than 15 years, Vina Morales is known
for her longevity in the fickle world of showbiz. She is a triple treat.
She's a recording artist, model and actress. She shines the most
as a performer, having recorded albums and performed live
concerts in the Philippines.
She has recorded albums and sang the theme song to the
hit drama, "Pangako Sa 'Yo." As an actress, Vina Morales
made her first film, "Nakagapos na Puso" with megastar
Sharon Cuneta before getting her big break as the lead
star in "The Sarah Balabagan Story." In 2014, she starred
opposite Robin Padilla in the epic film, "Bonifacio:
Ang Unang Pangulo." She currently appears in the TV
drama, "Nasaan Ka Nang Kailangan Kita?"
Vina, who is from Cebu, started singing as a
member of the church choir at the St. Vincent
Ferrer Parish in Bogo, unofficially launched her
life in music. Father Fritz T. Malinao, a priest
and a songwriter in his church community, first
noticed Morales' talent and asked her to sing
one of his compositions as an entry in the Cebu
Pop Music Festival.
The song, "Paglaum", which means "hope" in
Cebuano, won the Grand Prize and earned for Vina
the Best Interpreter Award.
Viva Films talent scouts liked what they saw and
offered her a singing and acting contract, prompting her family to move to Manila. Soon after,
she changed her birth name from Sharon Garcia
Magdayao to Vina Morales.
She has a younger sister Shaina Magdayao, who
is also an actress and model. Vina has a daughter
Ceana born in 2009.
Our guests from ABS CBN-TFC this year flew
in from Manila via Philippine Airlines to give
you a one-of-a-kind two-day performance. We
chose these 3 stars for their relevance to their
specific audience and musical taste. They are
also actors and regular TV personalities with a
popular following.
Edgar
Allan
Guzman
Fast-Rising Star!
A popular ABS CBN-TFC television
performer, Edgar Allan Guzman is a fastrising star. He joined the ABS-CBN family
this year, appearing in “OMyG,” and season 5 of “Kapamilya Deal or No Deal.” As
an actor, he showcased his acting chops
in "Maalaala Mo Kaya: Korona III" and
"Hawak Kamay," among other dramas.
It also seems that Edgar Allan Guzman
has found a new career after his stint on
"Your Face Sounds Familiar." He may have
finished at fourth place on the show's
recent finale, but he did receive positive
notices from the celebrity jurors, notably
veteran performer Gary Valenciano. For
the finale, Guzman reprised his impersonation of Chris Brown.
Last June, Guzman performed in Daniel
Padilla's concert "Most Wanted" at the
Araneta Coliseum. Guzman was a front
act for his idol, international R&B superstar Chris Brown, on July 21 at SM Mall of
Asia Arena.
MAIN PERFORMER
Maxene
Magalona
Talent is in Her Genes
Maxene Magalona, a member of the famous Magalona
showbiz clan, actually started her career with ABS-CBN as
a young girl in the show "Ang TV". After acting in various
television shows and movies, she joined ABS-CBN during
the third quarter of 2014 under an exclusive contract. Her
first major project as a Kapamilya artist is ABS-CBN's prime
time soap opera, "Dream Dad".
The stunningly beautiful daughter of the late Filipino rapdancer icon Francis Magalona also appeared on Season 5
of “Kapamilya,” “Deal or No Deal” with Edgar Allan Guzman.
She has had guest stints as one of the “Hurado's on It's
Showtime,” a guest player in “The Singing Bee,” and then
starred in MMK “Maalaala Mo Kaya: Nurse Cap.”
Maxene’s mother is Pia Arroyo-Magalona, and her sister,
Saab, and brother Elmo, are also showbiz performers, all
following in the footsteps of their grandparents Pancho
Magalona and Tita Duran. Maxene graduated from the
Ateneo de Manila University in March 2010 with a bachelor's degree in Social Sciences.
A Few of the Filipino Dishes You’ll Find in Our Event
For those new to Filipino food, here are some of
the dishes and desserts we’re serving at the Fiesta.
Simply ask our food servers about the food you see.
Take a photo and share online. There’s nothing like
good food to make them come and join you
at Fiesta.
Adobo. A popular Filipino
dish, Adobo or Adobar, is the
immersion of raw food in a
stock composed variously of
paprika, oregano, salt, garlic,
and vinegar to preserve and
enhance its flavor. 
Bibingka. A type of rice
cake native to the Philippines traditionally made from
galapong (milled glutinous
rice), coconut milk, margarine,
and sugar.
Halo-halo. It means "mixed together," Halo-Halo
is a popular Filipino dessert served in a tall glass or
bowl, with mixtures of shaved ice and evaporated
milk to which are added various boiled sweet beans,
jello and fruits.
Pancit. In Filipino cuisine, pancit or pansit are noodles,
which were introduced into the Philippines by the Chinese, and have since been adopted into local cuisine. The
term pancit is derived from the Hokkien pian i sit which
literally means “convenient food.”
Lumpia. Pastries of Chinese origin similar to fresh popiah
or fried spring rolls popular in Southeast Asia. The recipes,
both fried and fresh versions, were brought by Chinese
immigrants from the Fujian province of China to Southeast Asia and became popular where they settled in
Indonesia and the Philippines.
Turon. Also known as lumpiyang saging (Filipino for
banana lumpia), turon is a Philippine snack made of thinly
sliced bananas (preferably saba
or Cardaba bananas) and a slice
of jackfruit, dusted with brown
sugar, rolled in a spring roll
wrapper and fried. Other fillings
can also be used, including
sweet potato, mango, cheddar
cheese and coconut.
2015 Silliman Picnic at Duck Pond NJ
Laura Garcia, President
For membership, please email: [email protected]
All-day singing & dancing at Fiesta
From rock bands to pop singers to opera and
Broadway performers to Filipino cultural dancers
and other artists, Fiesta in America has it all. And we’re
just talking about the local talents on the East Coast who gets
to shine onstage like the visiting performers from Manila. It’s
two days of all day singing and dancing while you enjoy the
trade show. Let us know who’s your favorite. Take photos of the
performers and share with us on our Fiesta in America Facebook page.
EXPO 6  The Expo 6 Band has been delighting audiences
around New York City and New Jersey since 2012. The band’s
musical influences include Guns N’ Roses, Bon Jovi, Journey,
Scorpion, Ozzy Osbourne, Aegis, Sampaguita and others.
The band is composed of Nolie Dalton on vocals; Rick Vinluan
on rhythm guitar/vocals; Joel Escubio on bass and Peter Olbes
on drums.
Take The Stage  Take the Stage—formed in November 2013 in Astoria, NY— was started by two brothers, Hans
Garcia and Shanne Garcia. In June 2014, Juan Ezekiel Calonzo
joined his cousins, Hans and Shanne to play in the band. Hans,
15, is the lead singer/guitarist. Juan Ezekiel, 15, is the bassist
and the drummer Shanne Garcia is 11 years old. Despite the
band members' youth, Take the Stage has been one of the
most sought-after bands in the tri-state area. Last year, they
took part also here at the Fiesta in America. They recently
launched their single entitled Kiss and Tell and are currently
working on their album.
Flashback Band  The band is composed of friends from
Long Island, New York and New Jersey. Johnny Limguangco
is lead guitar/vocals. He is a composer and arranger who has
played lead guitar/vocals and Bass for The Islanders, Ultrasonics, Friends in Harmony, Island Magic, Friends Of Mine, Black
Rabbit and Dynamics bands. Ajack Canares on keyboard
is also composer/arranger who has played for The Islanders,
Ultrasonics, Dynamics and Kayokaze bands. Pete Alejandro
on bass/vocals has played for The Islanders and The New
Dynamics bands. Last but not the least, Tito Hubilla has played
drums for Infinite Society, Heavy Traffic, Island Magic, Fame
& Ultrasonics bands.
The DMG Collective  Roland DeCastro has been active
in the Philadelphia and New Jersey music scene for over 15
years and has worked with Grammy nominated producers.
Recently, Roland launched his own independent record label
named DMG (DeCastro Music Group). His music genres range
from Folk-Rock and Hip-Hop to Metal.
Relm Band  Relm offers a new, innovative and alternative
approach to live music! Mixing a perfect hybrid of band & DJ
sound, Relm is a product of iReserve Entertainment.
Breath of Life P.O.T.P  Formed in 2000, P.O.T.P performs every year for the US Armed Forces. The group also
teaches people the art of dancing in the Polynesian way, “the
Hula dance,” that the Hawaiian people
are known for and showcase to the
world. The members of this group
come from diverse professions and
schools. They have a nurse, a dental
assistant, business entrepreneurs,
federal employee as well as performers
from the US Air Force, Army, Navy and
the Marines.
Dance Philippines (Boston)  The DANCE PHILIPPINES
Performing Arts Company is a non-profit organization composed of professional Filipino-American volunteers and their
families from the Boston area. The group performs to enhance
the understanding and appreciation of Philippine cultural arts
by presenting to the general public, the exotic and graceful
movements of Philippine folk dances.
Allan Palacios Chan  Philippine-born American tenor
Allan Palacios-Chan has been dubbed a “standout” performer
by Seen and Heard Internationally, “bringing musicality plus
an attractive and flexible leggiero sound to his assignment.”
He recently performed the role of Petrus in the US premiere
of Telemann’s Brockes-Passion with Collegium Cincinnati, and
a Sacred Song Concert at the Cathedral of St. Thomas More
in Arlington, VA as part of their Cathedral Concert Series. He
is currently pursuing his Doctorate of Musical Arts degree in
Vocal Performance at the University of Cincinnati CollegeConservatory of Music.
The Sinulog Dance Company of Bergenfield  was
founded by Ellyn Miller and Roger Lipon being the Co-Adviser,
choreographer and props director. The group has been performing in Bergen County at big Filipino gatherings and social
events. The group has been dancing the symbolic sinulog
dance to commemorate the celebration honoring the Sto.
Nino as gift of the Spaniards to the Filipinos in Cebu where the
first group of Filipinos were converted to christianity by Spain.
F Criselda Tamayo
Criselda is a passionate
singer who was born and
raised in Bacolod City,
Negros Occidental in the
Philippines. Criselda started
singing when she was 6
years old and started competing at the age of 7. Her
singing career started when
she joined the Awit Tanghalan 1998 of ABS-CBN where
she became a weekly finalist
in its Bulilit portion. She
was the grand champion at
Pinoys’ Got Talent 2011 at
Fiesta in America; a regional
champion of DZMM’s Global
Pinoy Singing Idol in 2011
and DZMM Global Pinoy Singing Idol in 2012 representing New
York. She was the runner-up in the competition held in Manila.
Edlyn Peregrina 
Edlyn is no stranger to
the limelight. A scion
to a musical family, her
mother is singer/actress
Lynn Salazar and her
father is the late original
Jukebox King, Eddie
Peregrina. Edlyn started
singing at a very young
age. It has become her
profession having lived
in Saipan for 17 years
as a vocalist. Edlyn has
found her true love here
in NYC and has now settled permanently in the East Coast.
She has been a favorite guest performer in concerts. She will
be featured in an upcoming concert with Angel Ram at the
JC Golden Door Charter School.
Mark Roska  Mark Roska, baritone, discovered singing
at age 18, when he formed a four-part harmony vocal group.
Then he ventured into the world of musicals. His musical
roles while in California included Raoul from “The Phantom of
the Opera” and Javert from “Les Miserables”. Roska made his
operatic debut as Borsa
in Verdi’s Rigoletto with
Amato Opera. Pursuing
his search for the right
teacher, he found Gene
Bullard in New York. Four
years later, Mark made his
debut as a baritone in the
same composer, opera
and company as Marullo!
Amato became his home
for a couple of seasons,
where he tackled more
roles such as Cascada in
“The Merry Widow”, Dr.
Falke in “Die Fledermaus”,
and the Messenger in
Verdi’s Aida!
Matthew Friend  A young
12-year-old boy with a big voice,
Matthew Friend currently goes
to school at Robert F. Wagner
Middle School. He also takes
voice and arts lessons at MB2
New York Young Performers.
Geo Ed Rebucas F
A finalist at Pilipinas Got Talent,
Geo Ed has come a long way
from singing at karaoke bars.
Currently making the rounds of
entertainment venues in New
York and New Jersey through
the auspices of my Tatay Vynz
(Vince Gesmundo of Vynz-NY
Entertainment). Geo Ed has
performed in various big events
since moving to the US. He has
performed at the Outstanding
Filipino-American Awards night held in Carnegie Hall, Manhattan and also at OctoberFesta 2014 of Fiesta in America.
Matthew Marano  The 19-year-old singer songwriter
derives his passion through singing. “If I seem crazy on stage,
the presence becomes my moment. I aim to be one with the
melody, and the harmonious sounds that fill our hearts.”
Chelsea Ritenour  Carnegie Mellon University graduate,
Chelsea has an upcoming performance as Soprano soloist in
The Shepherding of Souls. Her other musical theater performances include Cinderella, Into The Woods, The Fantasticks,
Sweeney Todd and Les Miserables.
Angel Ram  Angel Ram, originally from Zamboanga City,
Philippines made her first TV appearance and performance
with Ms. Helen Gamboa back in the 80’s. She has been around
New York and New Jersey areas for various shows and gigs,
either doing solo acts or with her band, NU7. Angel had her
first solo guest performance under VYNZ entertainment and
JB productions. She is also part of the cast of “Noli Me Tangere
the Musical” in New York City under Ryan Cayabyab, Nonong
Padilla and Miguel Vera, which will be held at the Tribeca Performing Arts this coming October.
Jake Pesquira Dance Studio  Born in Cebu and raised
in Queens; Jake has been experienced as a former Co-founder
and Co-Director of two local New York Dance Teams, ABDC’s
Fr3sh Dance Company (NJ) Season 5 Alumni, E.P.I.C. Motion
Dance Company (NY) Alumni, one of the ‘foreign’ members of
Mischief Makers (LA) directed by Beau Fournier from ABDC’s
Fanny Pak, and currently a dancer and choreographer for
America’s Best Dance Crew Season 4 Rhythm City Dance
Company(NY) led by Alonzo Williams. Taking the stage at
many showcases, competitions, he also had the opportunity
to perform both local and national TV on QPTV (Queens Public
Television) and on Wild Out Wednesday (W.O.W.) on BET
network. With the utmost respect and gratitude, he’s been
blessed to work on several projects for amazing choreographers such as Alonzo Williams, Dennis Caindec, Neil Schwartz,
and Adrian Causing, performed and presented choreography
at Angelica Salem Benefit Concert, East Coast Dance Concert
(ECDC), Carnival (Choreographer’s Ball) NY, and Prelude East
Coast Dance Competition. He has also worked with major
companies participating in the “Bronx Flava” ad campaign
with Pepsi, and Walmart among other major artists such as
Black Eyed Peas, Alicia Keys, and Will Smith. Choreographed
and danced for now signed artists: Frankie Zulferino (NEXT)
“Last Man on Earth” Music Video, DOMO (The Voice) “Thru
the Rain” Music Video. Currently working with independent
artists in New York and LA for choreography and part of their
entertainment teams. Among 3 International Tours with
DOMO ft Rhythm City in China and Japan, Johnny Wright’s
US PopNation Tour 2015, he also performed at the US OPEN
2014 Opening ceremony on National Live TV with Fitz and the
Tantrums, IZOD center for the Superbowl 2014 among other
artists like The Fray and CindyLauper. Jake has taught jazz funk
and hip hop of all levels in many studios and locations in the
east coast as well as overseas; New York - Ripley Grier Studios,
Pearl Studios, Peridance, Gibney, Boston, New Jersey, Virginia,
Washington D.C., Los Angeles “Boogiezone” Studios, China,
and Japan. His teaching motif is adding a forwarding message
or a tool to his students to provide them with practical knowledge and skills to use not only in dance but in life.
Jake Pesquira
Riho Tsuji
Paolo Aragona
Jewel Sales
Kristian Real
Juan Zapata
Meet Your New Jersey Mayors
Mayor of Jersey City Steven Fulop In 2013, Steven Fulop was sworn in as
the 49th Mayor of Jersey City, NJ. A former Wall Street equities trader in his late
30s, Fulop entered politics a decade ago. Fulop was first elected to the Jersey City
Council as Ward E Councilman in 2005
at the age of 28, the third youngest ever
elected in the entire political history of
the city.
As councilman, his reputation was that
of an effective reformer. The Democratic mayor’s current work
is focused on better educ tion, more
affordable housing and improved living
conditions, and clean and safe streets. Mayor Fulop’s father, Arthur, ran a deli
in Newark, NJ, while his mother, Carmen,
is the daughter of a Holocaust survivor.
Fulop graduated from Binghamton University in 1999 and had spent time abroad
studying at Oxford University in England.
In 2016, he completed his MBA at
the New York University Stern School of
Business and his Masters in Public Administration at Columbia University School of
International and Public Affairs. Following the 9-11 attacks, Fulop
enlisted with the US Marine Corp. According to Wikipedia, on January 2003 his
Reserve Unit was activated and Fulop was
deployed to Iraq, where he served as part
of the 6th Engineer Support Battalion
for six months. His unit received numerous awards and recognition for service,
including the Overseas Service Ribbon,
Meritorious Masts, and the Presidential
Unit Citation. In late 2013, Mayor Fulop co-hosted
a fundraiser for the victims of deadly
Typhoon Yolanda, which devastated the
Philippines and impacted some millions of
people there. In a recent article in the New Yorker
titled “Iron Mayor”— Fulop said of NYC and
Jersey City, “We’d be foolish if we didn’t try
to capitalize on the proximity.” Last January, he announced that Jersey City would
“start a program that connects to Citibike
in New York, allowing a person to hop on
a bike, ride it to the PATH station, turn in
the first bike, and pick up a new one on the
other side of the river.” Fulop is a triathlete who has done an
Ironman, which involves a two-and-a-halfmile swim, a hundred and twelve miles on
a bike, and then a marathon. Mayor of Secaucus Michael Gonnelli
Mayor Michael Gonnelli is a life-long
resident of Secaucus and was the Town’s
long-time Department of Public Works
Superintendent. A former fire chief, Mayor Gonnelli is
also a former Commissionerof the New
Jersey Meadowlands Commission (NJMC).
Mike served on the Planning Board and
was founding member of the Environmental and Shade Tree Committees. He was honored as the Community
Hero Torch Bearer for the 1996 Olympic
Games. Mayor Gonnelli was the recipient
of the 2004 UNICO Citizen of the Year, the
200 Club of Hudson County Valor Award
and is past president of the Secaucus Babe
Ruth League. An honoree of the Hackensack Riverkeeper for Excellence in Public
Service, Mike served as a council member
for three years before being elected mayor
in 2009. Married to his wife, Linda, they have
four children and two grandchildren.
Thank you and the
state of New Jersey
for your ongoing
support.
2014 Trade Expo Highlights
Fiesta In America΄s marquee Trade Pavilion is a virtual cornucopia of
products and services of special interest to Filipino American consumers.
Dozens of exhibitor booths overflow with stunning handicraft, men΄s and
women΄s apparel, shoes, jewelry, and other export-grade goods made by
Philippine craftsmen and not available in U.S. stores.
Banking and other financial services and attractive mortgage packages
are available. Amazing deals are also offered by purveyors of real estate in
the Philippines that are ideal investment or retirement properties, as well
as outstanding resorts and other tourist attractions that will make you
exclaim, ˝It΄s more fun in the Philippines!˝
Don΄t miss out on spectacular, once-a-year deals offered by exhibitors.
Be sure to visit each booth to get the most out of the event.
Photography by: YetBo/LoveRita/Elton Lugay/Fernando Mendez/Velzon Velez/Enrico David
Nursing Network Institute Childcare &
Early Education: Providing Professional Childcare
from a Faculty of Trained Nurses
Nursing Network Institute Childcare & Early Education has begun
enrollment for a one-of-a-kind daycare program that provides professional
childcare from a faculty of trained nurses.
The daycare, founded by Dr. Dely Go, emphasizes the importance of
providing a safe and happy learning place for all children. Physical, emotional, intellectual, and social growth is at the forefront of the curriculum
-- supported by the idea that children should advance at their own pace
with the guidance of a loving and caring nurse faculty. Each child’s daily
schedule will consist of both educational and entertaining activities that
centers on the development of strong self-esteem.
Activities at the daycare include reading, writing, math, music, arts & crafts, science, games, and of course playtime!
Nursing Network Institute Childcare & Early Education, located at 536 Clifton Avenue, Clifton, NJ 07011, provides a safe and
happy environment that is fully childproofed both indoors and outdoors with brand new classrooms and play areas. Toys and
educational materials will be consistently updated to ensure the most up-to-date learning and play for enrolled children.
Dely Go DNP, RN, LNHA, President at Nursing Network, LLC, had been awarded as: Fairleigh Dickenson University's
2014 Most Distinguished Alumnus and was inducted to FDU's Pinnacle Society; Best 50 Women of New Jersey, as one of
the most accomplished women in NJ, for economic contribution and community services to the state of NJ. The award
was given by NJBIZ.
Learn more on the organization's Facebook page at: http://www.facebook.com/nursingnetworkdaycare.
Presidential Award
(Banaag Category) from
H.E. President Benigno “Noynoy” Aquino
December 5, 2014 at the Malacanang
Palace, Manila, Philippines
MHC Executive Directors:
Grace Valera-Jaramillo, Jesse A. Gatchalian
& Arnedo S. Valera Esq.
MHC Board of Advisers:
Fr. Steve de Leon/Antonio Calaro and other
community leaders/key advisers
MHC is a Metro Washington D.C.-based multi
awarded non-profit, service oriented, charitable/humanitarian 501(c) 3 tax exempt national
non-governmental organization (NGO) serving and honoring the immigrants/migrants.
MHC is the biggest pioneer institutional organizer of the Migrant Heritage Commission’s
(MHC) PEOPLE’S BALL, considered the biggest and most awaited Fil-Am community Gala in the U.S. Capital region and in the U.S. East Coast; Organizer
of significant community events in the U.S. capital region like the MHC’s “MISA NH GAYAN” or “PEOPLE’S
MASS; Co-organizer of the Annual Fiesta Asia Street Festival in Washington D.C.; Spearheads mobilization of
Fil-Am community participation/representation at high profile events or humanitarian/fund raising undertakings; Has won/defended many cases against human traffickers/and on job discrimination/labor andf serious
immigration legal matters: Provides pro-bono services on immigration/legal/medical consultations, heath
screenings, etc.; Takes positions on significant issues like Veterans, Spratlys, Corruption, etc. Prepares the
MHC Youth as future leaders/movers and shakers of the community through activities like the World Youth Assembly at the United Nations (UN), MHC service/cultural programs etc. MHC is currently a Community Service
Grant recipient of MACYs and the US-Philippines Society and was grantee of the DC Commission on the Arts
(2006-2009) and the Americorps/VISTA
Grand Cotillion
The past 6 years of the People’s Ball have basically adapted a wide
variation of elegant state dances to distinctly underscore the stylishly
conceptualized social event: from Rigodon de Honor (which constantly
highlights every social gathering with the participation of the elite members of society) to the lively Cotillion (a formalized
elaborate French ballroom dance that resembles the Quadrille popular in every debutante’s party) fittingly presented last
year when Fiesta in America turned 16, a Quinceñera of sort.
This year marks another milestone for the biggest indoor trade and cultural festival in North America and People’s Ball,
being the curtain-raiser of the two-day Fiesta celebration at the Meadowlands Expo Center, meticulously opted for Waltz…
something every guest would enjoy watching. However, the oldest yet still popular social dance in fast triple meter is given a
new twist during the 7th People’s Ball presentation. Instead of merely waltzing around, couple participants create patterns,
formation styles, and shadow-teaming in the course of the dance so as to deviate from the repetitive locomotion rhythmically
stimulated by three-quarter beats. Admittedly tedious that requires a whole lot of steps and figures to execute, Formation
August 14, 2015 • DoubleTree by Hilton Newark Liberty International Airport New Jersey
Waltz has been openly embraced by ballroom aficionados and dance competition enthusiasts. With an intro melody lifted from
Seifert-Ball Walzer and “On The Hills of Manchuria” by Ilya Alekseevich Shatrov and “The Second Waltz” by Dmitri Shostakovich
for its main music, the Formation Waltz Ensemble ladies are garbed in voluminously-skirted gowns in teal with mustard gold
accent while the gentlemen wear dark tux with aqua blue dress shirt and mustard gold bow tie to capture the melancholic and
grandiose mood the dance implies. Members of the Formation Waltz Ensemble include:
Lady Waltzers: Cynthia Ballenas, Linda Navar, Cora Reyes, Juvi Casquejo, Linda Auleta, Vilma De Guzman, Hermie Garcia,
Sarah Carbonell, Dr. Elma D. Castillo, Rose P. Javier, Marieta Lamar, Myrna Bautista, Virgie Alvarez, Becky Samanyaphon, and
Ramona S. Gapasin. Gentle Partners: Rene Ballenas, Bobby T. Yalong (Choreographer), Ben Hernandez, Art Tizon, Cecile Casquejo,
Jericho Mangalindan, Larry De Guzman, Tony Garcia, Dr. John Carbonell, Dr. Rod Castillo, Vince Gesmundo, Francis Sison, Anthony
Bautista, Dante Tolentino, Suriya Samanyaphon, Ed Manalo, Tony Abellar, and Nanding Mendez (CEO, Fiesta in America).
Wardrobe consultant & choreographer: Bobby T. Yalong / Asst. Choreographers: Rene Ballenas & Virgie Alvarez. Formation Waltz steps
especially conceptualized for the 7th People’s Ball by Bobby T. Yalong
Proud to be a major sponsor of
‘Fiesta in America’
Flag carrier Philippine Airlines is providing its all-out
support for the 17th Fiesta in America, the longestrunning and largest culture and trade gathering in the
United States East Coast from August 15-16, 2015.
The event, which brings together an estimated
18,000 attendees from Filipino, Asian and Hispanic communities, provides PAL an opportunity to connect with
various consumer groups and expand its market base.
Attendees have the opportunity to discover the latest flights and service innovations of the national carrier
via the PAL booth at the trade exhibit venue.
The carrier is also making a strong pitch for its four
times weekly service between New York and Manila (via
Vancouver) owing to the fact that the flights have provided passengers a convenient link to the Philippines.
PAL flight - PR 127 - departs New York at 11:00 a.m.
every Monday, Wednesday, Friday and Sunday, arriving
in Vancouver at 1:50 p.m. It departs the Canadian city
at 3:20 p.m. and lands back in Manila at 8:35 p.m. the
following day.
Its return flight - PR 126 - departs Manila every
Tuesday, Thursday, Saturday and Sunday at 11:50 p.m.
Arrival in Vancouver is 8:50 p.m. on the same day. After
a two-hour transit stop, the service continues on to New
York at 10:50 p.m., touching down at Terminal 1 of JFK
International at 7:00 a.m. the following day.
The New York - Vancouver- Manila flights operate at
Terminal 1 of New York’s JFK International Airport.
On board, passengers can expect to be pampered
with PAL’s signature “at home” in-flight service, which
features business class seats that convert to full-flat
beds; in-flight entertainment system such as audiovideo on demand in business, and gourmet cuisine
designed by top international guest chefs. PAL utilizes
the Airbus A340-300 jets, which has a seating capacity
of 36 in business class and 218 in economy.
Aside from New York, PAL’s US destinations include
Los Angeles, San Francisco, Honolulu and Guam.
Philippine Airlines flew to the Big Apple, New York
City, on March 15, 2015, marking the carrier's muchawaited network expansion to the US East Coast.
PAL’s return has been keenly anticipated by the huge
Filipino-American communities along the US eastern
seaboard.
Western Union Introduces a New
Generation of Modern Day Heroes
Twenty-five Filipino
migrants will be recognized for their heroism
for a reason.
MANILA, Philippines, August 7,
2015 — In celebration of 25
years of moving money to
the Philippines, The Western
Union Company (NYSE:WU),
a leader in global payment services, announced
today that it will conduct a
search for the top 25 Filipino
migrants whose outstanding accomplishments have
contributed in creating a
better world.
The “Heroes for Better”
campaign will recognize and
celebrate the country’s modern day, unsung heroes, by
putting the spotlight on those
who have made an outstanding difference, dedicating
themselves to a cause that
continues to make a positive
impact in the community.
This initiative is set to
handpick 25 Filipino migrant
heroes, whose stories follow
inspiring tales of bravery,
creativity and courage. To
start the campaign, Western
Union introduces the story
of “The Barefoot Bandit”
by Eddie Vega. Mr. Vega
has joined hundreds of
marathons around the world
running barefoot. His cause
not only raises awareness
on the lack of footwear for
children but also raised funds
to put shoes on children
worldwide, including those
in the Philippines.
Contrary to how heroes
are portrayed such as
possessing superhuman
strength and abilities, these
top 25 Filipino migrants are
ordinary men and women
but have made a huge difference in the lives in the
Philippines.
Recognized as an exemplary Filipino by Western Union for raising
awareness on the 300M children who cannot afford shoes, Eddie
Vega holds the Guinness World Record of “Most Barefoot Marathon
Runs in One Year” after completing 101 marathons in 2014 barefoot.
For migrant workers
abroad, the goal is simple yet
difficult, to give their loved
ones a chance to live a better
life—at the expense of being
away from them. But their
individual efforts combine
to offer an invaluable boost
to the Philippine economy
despite global economic
slowdown.
According to the Commission on Filipinos Overseas
(CFO), there are approximately 10.4 million Filipinos
who either work or reside
abroad. They have given up
time with their family, the
familiarity and security of
home and the comforts of
being in their own land for a
greater cause. That’s 10.4 million Filipino mothers, fathers,
brothers, sisters, aunts,
uncles and friends making
personal sacrifices that lead
not only to the betterment
of their families’ lives, but an
entire country.
Upon establishment of its
services in the Philippines 25
years ago, Western Union has
strengthened the remittance
business in the country and
has consistently been bridging the connection between
migrant Filipinos and their
loved ones through convenient and reliable money
transfer services. It has
journeyed with the migrant
Filipinos working hard and
striving for excellence to
uplift lives and it has been
the company’s firm belief
that these stories need to
be told.
“Western Union empowers Filipinos by providing a
pivotal service, available to
millions, locally and abroad.
Thanks to the heroic efforts
of Filipino migrant heroes,
the Philippines has become
the third largest remittance
receiving market in the
world, ,” shares Patricia Riingen, Senior Vice President,
South East Asia & Oceania,
Western Union. “That said,
we wanted to find a way to
show the nation the heroism
that Filipino migrants display
every day.”
“It is our sincere hope
that the accomplishments
of these Filipinos will inspire
others to follow their
example of taking positive
action towards a better
nation and eventually, a better world. Overseas Filipinos
have dedicated their lives for
something other than themselves and that by itself is an
act of heroism that should be
told and never be taken for
granted,” ends Riingen.
For more information
about the heroes, their
stories are available in http://
www.wuheroesforbetter.org/
the-heroes/
About Western Union
The Western Union Company (NYSE: WU) is a leader
in global payment services.
Together with its Vigo,
Orlandi Valuta, Pago Facil
and Western Union Business
Solutions branded payment
services, Western Union
provides consumers and
businesses with fast, reliable
and convenient ways to send
and receive money around
the world, to send payments
and to purchase money
orders. As of June 30, 2015,
the Western Union, Vigo and
Orlandi Valuta branded services were offered through
a combined network of over
500,000 agent locations in
200 countries and territories
and over 100,000 ATMs and
kiosks, and included the
capability to send money to
millions of bank accounts.
In 2014, The Western Union
Company completed 255
million consumer-toconsumer transactions
worldwide, moving $85
billion of principal between
consumers, and 484 million
business payments.
For more information, visit
www.westernunion.com.
In Memoriam
Libertito “Bert” Pelayo,
Founder, Filipino Reporter
V
eteran reporter Libertito “Bert” Pelayo, FR’s publisher and editor-in-chief of Filipino Reporter,
passed away on February 3 this year. He was 78.
At the time of his passing, Fiesta in America CEO Nanding Mendez expressed in a social media
message, “I am saddened by the news today of the passing of a friend--Bert Pelayo, a publisher, community leader and a family man...”
Pelayo worked as reporter for the Manila Times, and served as a correspondent in South Vietnam during the Vietnam War. He was a member of the New York Press Club and the Asian American
Journalists Association. Pelayo received his degree from the Far Eastern University’s Institute of Journalism. He would be recognized by his alma mater with the honor of “Most Distinguished Alumnus
Awards” in the mid-1990s. He founded the Filipino Reporter in 1972 and the paper was published
every Friday, guided by the journalistic slogan, “Fair, Fearless, Factual.” This gave Filipino Americans a
respected source of news, opinion and relevant information about Filipinos in America and the latest
stories and developments in the Philippines.
According to the Filipino Reporter, in 1988, the University of the Philippines Alumni Association
in America made him an honorary UPAAA member during an alumni homecoming at the Roose
velt Hotel in New York City for his professionalism and outstanding work as a journalist, as well as
consistent support for UPAAA. This made him the only non-UP graduate to be bestowed with such
honorary membership.
Pelayo also received a plaque of recognition from the President of the Philippines, not too many
years ago, as an outstanding Filipino-American overseas. He was also a recent recipient of a TOFA NY
Heritage Award. He is survived by his wife Linda; children Joy, L.P. and Patrick; son-in-law Christopher
McCarthy; daughter-in-law Dr. Tessa del a Tess and Reeve Patrick Pelayo.
Mass & Santacruzan Parade
Sunday August 16, 10 am at Meadowlands Expo Center
Mass Participants
Main Celebrant: Altar Server: Chairman: Co-Chairman: Eucharistic Minister:
Readers/Ushers:
Rev. Fr Rodel Joseph Babilonia Baal
Neil Geda
M. Rhodora Lyness
Virgie P. Wilcox
Tet Palencia
Darlene Borromeo
Marife Geda
Noel Geda
Marinelle Geda
Filipino Choir of St. Anthony of Belleville, NJ
Conductor:
A mass will be celebrated on Sunday August 16, 2015
at 10:00 am before the Santacruzan, officiated by Rev. Fr
Rodel Joseph Babilonia Baal. The choir this year is the Filipino
Choir of St. Anthony of Belleville, NJ (FCE) conducted by
Mario Miraflores
Santacruzan in August
How much do you know about the Santacruzan? Did you
know that it was held in the Philippines during the merriest
month of May and that it was the highlight of Flores
de Mayo?
Celebrated in honor of the Blessed Virgin Mary, the celebration of Flores de Mayo is believed to have started in the
mid-1800s when the Vatican proclaimed doctrines regarding
the Immaculate Conception. Flowers are then offered to the
Virgin Mary.
On the last day of Flores de Mayo, the Santacruzan pageant is held in honor of Helena of Constantinople (known
as Reyna Elena) and Constantine the Great finding the True
Cross in Jerusalem.
In August, Fiesta in America is bringing the Santacruzan
parade again to its 17th expo, food and culture fest on
August 16, 11 a.m. at Meadowlands Expo Center in Secaucus,
New Jersey.
Carmen Engelhardt
Charrie Sygengco
Cita Lopez
Diana Calungsod
Dodoy Moreno
Ed Edquilag
Emy Manulat
Erwin Villarin
Flor De Guia
Francia Edquilag
Jude Ponteras
Loida Togonon
Lorie Dabajo
Mario Miraflores
Marlene Padua
Mayet Entena
Orly Trias
Peachy Trias
Prescy O'Donell
Ramon Noche
Raul Togonon
Rey Aguilar
Sally Villamiel
Sande Idio
Sim De Ocampo
Tess Arceo
Virgie Cabanatan
Staging the Santacruzan parade in May is the appropriate month, if not for the challenges it also presents, as it
also needs to draw in just the right number of attendees in
what has been considered a slow and rainy month in the
northeast.
As a result, Fiesta in America decided to pay homage to
this festive tradition when and where it thinks it can also get
the most number of people to watch it—in August at the
expo where most Filipinos also come out to celebrate summer, which also fits the festive mood of the revered tradition.
With thousands of attendees in its two-day event every
year, it has been said that even just half of that number
seeing the Santacruzan parade is already considered a
huge success for the organizers who work hard to make the
parade possible.
For this year as it has done so for the past 16 years, Fiesta
in America will have beautiful reynas (queens), handsome
escorts, endearing flower girls and the adorable Constantine parading around the exhibition area in their traditional
costumes.
2014 Cultural Highlights
Last year’s edition again recalled the native flavor of traditional fiestas. From the colorful santacruzan to thrilling
demonstrations, from pop concerts to ethnic folk dances
in full regalia … Fiesta in America 2014 was ancient and
modern Pinoy culture in splendid form. Classical performances by Chinese and Korean dance ensembles; local
performers from the community; as well as exciting
Latino urban singers punctuated the evolving crosscultural aspects of Fiesta In America.
Empowerment Awards 2015
Alicia Sta. Maria
Almendral, MD
Arvin Amatorio
AEsthetic Medicine
A community figure, an
outstanding mother,
a devout wife, a wellheeled social figure, a
beauty queen, and more
are the characteristics
written about Dr. Almendral in a published article.
She is also an entrepreneur with a busy practice
in Aesthetic medicine and
recently opened MedSpa
clinic in April 2015.
She remains as full time
family physician and
geriatrician at the Urgent
Care of Westchester
with affiliations at Mt.
Sinai Hospital, Columbia
University Medical Center,
Montefiore Medical
Center and as clinical preceptor to Family Practice
residents with NY Medical
College. Dr. Almendral
though considered a
young doctor in practice
for 10 years have received
numerous awards
namely, Patients’ Choice
Award 2011, 2013-2014,
Compassionate Doctor
Award 2011, 2013-2014,
Top 10 Doctor of Yonkers
2013-2014, Diabetes Care
Recognition, On-Time
Doctor and America’s Top
Family Doctors.
Teresa E. Damito
ESQ
Rodrigo Castillo, MD
and Elma Castillo, MD
Government Services
Pediatric Medicine
Community Service
In his maiden year of
practice, Arvin received
his baptism of fire, as he
became involved in the
defense of more than 20
Filipino nurses who were
sued by their employers.
He was to square off with
an experienced State
Senator of New York. But
like steel that is tempered
by fire, that encounter
emboldened him to take
on tough cases. Arvin
later joined the law firm
of Prado and Tuy, LLP,
handling personal injury
cases. In June 2007, he
put up his shingle, concentrating on immigration. He took on removal
cases, and applications
for waiver, for clients who
came from other lawyers.
In November of 2014, he
was elected as a councilman in Bergenfield, NJ.
Currently the Chairman
of Community Affairs,
and members of both
the Finance and Police
Committees. Recently, he
sponsored a resolution in
the Bergenfield Council
urging the US Congress
to pass the Filipino
Veterans Reunification
Act of 2015. While in the
council, he continues to
advocate for diversity
and encourages more
participation of FilipinoAmericans government.
An accomplished tandem
of Pediatric Medicine,
these philantrophists are
also entrepreneurs. They
established Castillo &
Castillo medical corporation which serves West
NY and Secaucus NJ.
Despite their growing
practice, both are very
active members of their
professional organizations, namely Philippine
Medical Society of NJ,
Philippine Medical Association in America, Philippine Pediatric Society in
America and the national
and NJ chapters of the
Far Eastern University
Alumni medical foundation Husband and wife
are very active with community works providing
medications and funds
to medical missions in
the Philippines and supporting Filipino students
who are pursuing their
college education. They
are recipients of the New
Parents of the Year award
in 2010 bestowed by
Secaucus Mayor Michael
Gonelli and both were
also recognized by the
National Parents of the
Year Organization at the
Manhattan Center in New
York City. Both are Diplomate of the American
Board of Pediatrics and
Fellow of the American
Academy of Pediatrics
Teresa Damito interweaves more than 32
years of strong clinical
expertise and leadership
in Maternal Child Nursing.
She attained her BSN in
Far Eastern University, became nationally certified
in her specialty, and accomplished many credits
towards MSN. She currently works as a full-time
obstetric nurse in Robert
Wood Johnson University
Hospital (RWJUH) and per
diem perinatal nurse in
Saint Peters Hospital. Her
leadership in the governance of nursing practice
equates her boundless
energy in volunteerism
and community service,
Teresa spearheaded
projects like Mission
Dance to End Ebola Sierra
Leone; Feeding America
Campaign for food pantries in NJ; and countless
community outreach
initiatives. A prominent
member of PNANJ since
2008, she served as an
executive board of
director for the Middlesex
Subchapter in 2012-2014
and currently serves as its
secretary for 2014-2016.
BSN, RN, RN-C
A. Gabriel Esteban
Leila Benitez McCollum
Madelyn D. Yu
Libertito Pelayo
PhD
Radio AND TELEVISION
MSN, RN
POSTHUMOUS AWARD
Public Advocacy
Media and Publication
An accomplished Nurse
Administrator, Madeline
graduated from University of the Philippines.
Her promotions from being Charge , Head nurse,
Manager and Nursing
Director demonstrates
her leadership not only
in her place of work but
outside, in her community and her professional
organizations. She is
presently the Regional VP
of the Philippine Nurses’
Association of America,
covering East coast, past
president of Philippine
Nurses’ Association of NJ,
founding president of
Essex County sub chapter
of PNANJ, past president
of the UP Alumni Association and have received
numerous citations and
awards of leadership not
to mention Seton Hall
University and the Philippine Nurses’ Association
of New Jersey. An active
community volunteer,
member of the board
of numerous Filipino
American organizations
namely, PIDC, Bayanihan Club of Union, NJ &
Federation of Philippine
Societies in NJ.
He was the founding
publisher and editor in
chief of the Filipino Reporter newspaper in New
York City. He founded
the Filipino Reporter on
July 1972 and is still the
leading Filipino owned
newspaper publishing
in New York. He was an
active journalist, formerly
a reporter for the Manila
Times and was also a correspondent in South Vietnam during the Vietnam
war. A long time friend
and strong supporter of
the Philippine Fiesta for
numerous years, he is being honored posthumous
in “Excellence in Media
and Publishing”
Academe
A. Gabriel Esteban was
appointed 20th president
of Seton Hall University in
January 2011, after serving as interim president
for 6 months and provost
since 2007. He has
charged the University’s
faculty and employees and nearly 10,000
students to aspire for
excellence per the institution’s 158-year Catholic
mission. SAT scores have
increased by almost 100
points and undergraduate enrollment has increased 10 percent. Most
recently, he has been
recognized as a “Great Immigrant” by the Carnegie
Corporation of NY. He
was recently named one
of the 100 most powerful
in business in New Jersey
and one of the 50 most
powerful in Health Care
in NJ by NJBIZ. Knighted
to the Equestrian Order
of the Holy Sepulchre of
Jerusalem and presented
with a certificate of
achievement award by
the Embassy of the Philippines in 2013. He and
his wife Josephine (MBA,
MA) have a daughter, Ysabella ’12 who is studying
medicine at Creighton
University.
Known long before as
Leila Benitez the “Queen
of noontime TV”, long
before they welcomed
the sight of her into their
living rooms, radio listeners had already been
captivated by her cool
husky voice and choice of
music. She was the voice
of “Student Canteen”, a
popular radio program on
the Lopez-owned DZXLAM under Chronicle
Broadcasting Network. To
launch its television network ABS-CBN, "Student
Canteen" went visual and
the rest is history. She was
educated in Washington
D.C., attended Dunbarton College of Holy Cross
and Marjorie Webster’s
Finishing School. She
was recognized as one of
the 100 Most Influential
Filipina Women in the
US in the Innovators &
Thought Leaders category. Married for many
years to Donald McCollum, they established
residence at Central Park
West, New York
Connect with Isolated
Friends in your Community
Consequences of social isolation are serious. Our priority must be to help those
who have been cut off to reconnect with their families and communities
by Daphne Kwok
Social isolation is equivalent to smoking 15 cigarettes a day.
This statistic is a wakeup call for all of us. Strong connections
with family, friends, and community is an important part of
living a fulfilling and healthy life. Unfortunately, too many
older adults are socially isolated.
More than 40 percent of older adults in the US live alone,
and research shows that they are at a high risk of suffering
from social isolation. Isolation
can happen after illness or
injury, losing a job or home,
or the passing of a spouse or
other family members.
The consequences of
social isolation are serious.
Those who are alone most of
the time are at risk for accidents, illness, and overall poor
health. Research shows that
the effects of social isolation
can be as bad as smoking and
worse than obesity. Isolation
also compounds other problems faced by older adults,
such as hunger, housing, and financial issues.
Older adults in the Asian American and Pacific Islander
(AAPI) community are at an even higher risk of being socially
isolated. Pew Research states that 74 percent of AAPI adults
are foreign born, and those who emigrated from other countries may have limited English proficiency.
Even if they live with their children and grandchildren,
older AAPIs can still be isolated when their families are busy
with work or school and unable to spend time with them.
Another factor contributing to isolation among older AAPIs
is stress caused by acculturation. Many older immigrants may
be depressed about leaving their home country, losing their
social status and confidence, and being dependent on their
children or grandchildren.
If transportation is unreliable or unaffordable, older adults
are unable to visit family or friends, go grocery shopping, or
attend community events. And if older adults are no longer
able to drive, they’re alone and homebound. Luckily, there are
ways to fight isolation. Improving the availability, reliability
and affordability of public transportation is critical to connect
with other people and avoid isolation.
Technology is another way for older adults to get in touch
more easily. For older adults who might not be familiar with
technology, tablets and smartphones can open them up to a
whole new world of email to connect with family and friends,
videos, entertainment, and information, especially in terms of
getting news back home.
For those who are isolated, one way to avoid loneliness
is to connect with others by
doing something one loves.
Volunteering for a community
organization or working with
children, picking up a hobby
like recording personal/family
history, or taking care of pets
not only helps people avoid
isolation, but can lead to
better health.
To help those in your community who are struggling with
isolation, simply reach out to
them: Invite them to join you
for a cup of tea or take them
out for a meal at restaurants
that remind them of home; offer them a ride to the nearest
Asian grocery store or doctor’s visit; and call them regularly to
check if they’ve taken their medicine. If they are on email, sending them messages would be much appreciated. These small
steps show that you care and can go a long way to reduce their
loneliness.
As a community, it is important to understand the reasons
why older adults become isolated and help prevent it. Our priority must be to help those who have been cut off to reconnect
with their families and communities
For more information about how AARP helps Asian American
& Pacific Islander families get more out of life, visit www.
aarp.org/aapi or follow @aarpaapi
Daphne Kwok is the Vice President of Multicultural
Markets & Engagement for the Asian American Pacific
Islander Audience at AARP. She also serves on President
Obama’s Advisory Commission for Asian Americans
and Pacific Islanders.
Publisher: Lito Gajilan
2015 Fiesta in America Santacruzan Participants
Stacy Damito
Samantha Damito
Denine Miess
Roxanne Daus
Bianca Moreno
Kenny Rae Thalla
Karen Vallo
Bea Saludo
Samantha Llanes
Kathleen de Guzman
Ysabella Gabriel
Kristin Watco
Alyssa Acob
Christina Herrera
Kathleen Manansala
Christina Arceo
Andrea Cardenilla
Marinelle Manansala
Alyssa Mae Alvarez
Kelly Ann Baluyot
Shana Mae Gonzales
Kristen Uri
Arjun S. Balangon
Albert Thalla
Marc Añonuevo
AJ Damito
Marlon Vineza
Mel Lamanga
Ariel Verzosa
Anton Uri
Noelani S. Balangon
Vanessa Añonuevo
Chelsea Simbulan
Edrianne Serania
Loraynne Serania
Sophia Torres
Alessandra Bautista
Ava De Quito
Akira Arielle Vergara
Kriby Acob
Austin Acob
Vince Añonuevo
Dario S. Balangon
Jullian Vinesa
Iven Mariano
Andre Acob
Philip Miguel Vergara
Jannili Tupaz
Jovy Mariano
Amelie De Quito
Alexis Torres
Audrey De Quito
Niurka Puma
Mikah Acob
Ashley De Quito
Kelly Puma
Anatalia Serania
Alexis Geronimo
Rolly Javier
Tony Thalla
Ed Vallo
Jun Arceo
Hermanas Mayores
Elizabeth Divinagracia
Jocelyn Aligarbes
Hermana Mayor
Rose Mejia Richman
Hermana Mayor
Hermana Mayor
Reynas, Escorts & Angels
Reynas
Stacy Damito
Samantha Damito
Denine Miess
Roxanne Daus
Bianca Moreno
Kenny Rae Thalla
Karen Vallo
Marian Reyes
Bea Saludo
Samantha Llanes
Kathleen de Guzman
Ysabella Gabriel
Kristin Watco
Alyssa Acob
Christina Herrera
Kathleen Manansala
Christina Arceo
Andrea Carbonilla
Marinelle Manansala
Alyssa Mae Alvarez Kelly Anne Baluyot
Jazzlyn Diaz
Trisha Mae Valeriano
Shana Mae Gonzales
Kristen Uri
Hanna Carillo
Ogie Afable
Production
Director
Rose Javier
People's Ball
Co-Chair
– Reyna Elena I
– Reyna Elena II
– Reyna Elena III
– Reyna de las Flores
– Reyna de las Estrellas
– Reyna de las Angeles
– Reyna Ester
– Reyna Emperatriz
– Reyna Judith
– Reyna del Sol
– Reyna Luna
– Reyna Sheba
– Reyna Mora
– Reyna Mistika
– Queen of the Most Holy Rosary
– Queen of Mercy
– Queen of Hope
– Queen of Peace
– Queen of Heaven
– Queen of Apostles
– Queen of All Saints
– Queen of Patriarchs
– Queen of Prophets
– Queen of Wisdom
– Queen of Justice
– Queen of Abogadas
Bobby Yalong
People's Ball
Co-Chair
Tet Palencia
Empowerment
Co-Chair
Constantino
Flower Girl Escorts
Arjun S. Balangon
Flag Bearers
Albert Thalla –
Philippines
Marc Añonuevo –
United States of America
Archbearers
AJ Damito
Abe Acob
Marlon Vineza
Mel Lamanga
Ariel Verzosa
Anton Uri
Flower Girls
AVE MARIA
Noelani S. Balangon
Vanessa Añonuevo
Chelsea Simbulan
Edrianne Serania
Loraynne Serania
Sophia Torres
Allyson De Quito
Alessandra Bautista
Ava De Quito
Frances Geronimo
Darlene Borromeo Mely Garcia
Empowerment
Coordinator
Co-Chair
Santacruzan
Jean Zaragoza
Asst. Coordinator
Santacruzan
Kirby Acob
Austin Acob
Vince Anonuevo
Dario S. Balangon
Jullian Vinesa
Iven Mariano
James Carlo Catanjal
Andre Acob
Christian Camposagrado
Philip Miguel Vergara
A - Jannili Tupaz
V - Jovy Mariano
E - Amelie De Quito
M- Alexis Torres
A - Audrey De Quito
R - Jade Suriaga
I - Niurka Puma
A - Maria Mergola
Virgin Mary
Escorts
Rolly Javier
Tony Thalla
Ed Vallo
Jun Arceo
Rachel Zaragoza
Asst. Coordinator
Santacruzan
Lauren Maramba
Asst. Coordinator
Santacruzan
Angels
Mikah Acob
Ashley De Quito
Anatalia Serania
Milagros Suriaga
Jillian Camposagrado
Kelly Puma
Abegail Pantaleon
Isabella Castro
Alexis Geronimo
Akira Arielle Vergara
Rhodora Lyness
Mass Director
Virgie Wilcox
Mass Co-Chair
E
R
O
L
P
EX
TRAVEL
THESE TOP PHILIPPINE DESTINATIONS
Looking for more than
just a day trip? Here are 3
places to soak in, not just
for their sights but the arts,
crafts and culture as well.
BAGUIO
is one of the most famous cities
in the Philippines and has been celebrated as
the Summer Capital of the country for the past
99 years.
Stroll down Session Road and shop in an
ukay-ukay (thrift shop). Vintage is king in these
places, so look out for branded items at bargain
prices. The downtown market sells all sorts of carved bulul (rice
gods) and the infamous Barrel Man. Woven rattan products
such as pasiking (native backpacks) and baskets come in all
varieties.  You can also see the carvers in action down Asin
Road by Green Valley.
Visit the Bencab Gallery and Museum. Built on the edge of
a hill with an incredible view of a rainforest and garden, the
museum has ethnographic masterpieces in the form of spoons,
pipes and bowls are showcased along with paintings and sculpture. For a deeper look into the Cordillera life without leaving the
city, Tam-Awan Village is the spot to visit.  Here you’ll find replicas
of native cogon-thatched homes.
Burnham Park, Camp John Hay and Mines View Park are places
to hang out.  Hotels and homestays are aplenty such as the log
cabin look-alike The Manor and serviced apartment Gardenville in
Green Valley. PNKYHome is a bed and breakfast you can call home.
A day isn’t enough in this town, so keep your itinerary open.
Baguio rice terraces
DAVAO Clean. Progressive. Modern. If you’re searching for a
Resorts abound in Davao
city that capitalizes on the outdoors, you might just find Davao
City a pleasant surprise. The Davao Riverfront Complex houses the Crocodile Park. It also contains the Davao Butterfly House 
and the Tribu K’Mindanawan, a cultural village that holds an impressive fire-dancing performance. When you’ve worked up an
appetite, try Filipino fare or exotic crocodile and ostrich-based cuisine at the RiverWalk Grill.
Amp up the fun at the Zorb Park and Water Ball, where you can enjoy rolling around while encased in a giant plastic ball. Head
on to the zipline facilities in Outland Adventure and Zip City for an adrenaline rush coupled with panoramic views of the city.
> page 54
TRAVEL
52< Explore These Top Philippine Destinations continued...
Then try river rafting at the Davao Wild Water Adventure. Brave Davao River’s mighty waters and experience a 10-kilometer
stretch of pure river rafting fun. Don’t forget the Philippine Eagle Center, a habitat with over 30 Philippine Eagles.
For a quick history lesson, make your way to Museo Dabawenyo and Davao Museum. This museum features galleries on
local tribes and Muslim communities, historical landmarks, archives and various memorabilia. Wondering where to stay? Marco
Polo Davao has elegantly furnished rooms offering views of Mt. Apo or the Davao Gulf, as well as lavish pampering at its Lazuli
Spa. Don’t forget to drop by local coffee chain Blugre to try their famous durian coffee and durian cheesecake.
Anawangin Cove, Zambales
ZAMBALES is one of those places that pretty much has it all: an untainted forest landscape, the Sierra Madre mountain
range, communities that practice living traditions and 107 miles of pure beach. The province has 13 towns and one city, Olongapo, which is accessible via public air-conditioned buses.
The Aetas here were the earliest Filipinos to migrate to the archipelago more than 10,000 years ago. Some Aeta guides hold
Jungle Survival classes within the Subic Freeport zone, perfect if you’re a fan of “Man vs. Wild” scenarios.
If you want to go hiking, you have lots to choose from as about 60 percent of the area is covered in mountains. Some of the
more popular ones are Mt. Tapulao, Mt. Cinco Picos and Mt. Balingkilat. There are also beaches with wreck drives, snorkeling
options and even pine-tree lined beaches. San Antonio is where you’ll find the coastal town of Pundaquit, the jump-off point
to Anawangin Cove and Nagsasa Cove. 
Right across Pundaquit is Camara Island and Capones Island.  Though both islands are around 30 minutes away by boat,
Capones gets more attention because it’s bigger and offers more activities.  You can surf, sunbathe, have a picnic, explore the
different sides of the island, or hike up to the Faro de Punta Capones lighthouse.
Zambales faces the West Philippine Sea, so surfers, expect to get stoked here, especially in San Narciso and San Felipe. It’s
stripped down to the bare minimum (think three-level bunk beds, no air-conditioning), but hey, you can paint art on the wall,
try slacklining (tightrope walking), or join the weekly yoga classes.
Philippine Airlines (PAL) can take you to these top Philippine destinations. If you’re making a trip from New York to Manila,
it now offers four times weekly service.
PAL flight - PR 127 — departs New York at 11:00 a.m. every Monday, Wednesday, Friday and Sunday, arriving in Vancouver at
1:50 p.m. It departs the Canadian city at 3:20 p.m. and lands back in Manila at 8:35 p.m. the following day.
Its return flight - PR 126 — departs Manila every Tuesday, Thursday, Saturday and Sunday at 11:50 p.m. Arrival in Vancouver
is 8:50 p.m. on the same day. After a two-hour transit stop, the service continues on to New York at 10:50 p.m., touching down
at Terminal 1 of JFK International at 7:00 a.m. the following day.
The New York - Vancouver- Manila flights operate at Terminal 1 of New York’s JFK International Airport.
For more information about the Philippines, visit www.experiencephilippines.org
ORGANIZATION
Why you Should Get to Know NaFFAA
The National Federation of Filipino American Associations (NaFFAA) is the voice
of the Filipinos and Filipino Americans
throughout the Unites States. It is recognized by Washington policy makers, private
industry and national advocacy groups.
Since 1997, NaFFAA has been the standard
bearer for promoting the welfare and wellbeing of all Filipinos and Filipino-Americans
throughout the United States. As a non-partisan and non-profit organization, NaFFAA
is the largest national affiliation of Filipino
American institutions, umbrella organizations and individuals. Its thirteen-member
regions cover the continental United States,
Alaska, Hawaii, Guam, the Marianas Islands,
and American Samoa.
NaFFAA’s primary objectives:
• Promote active participation of Filipino
Americans in civic and national affairs
and in all other aspects of mainstream
America.
• Promote awareness of Filipino American contributions to social, economic,
cultural and political life in the United
States.
• Secure social justice, equal opportunity
and fair treatment of Filipino Americans
through advocacy and legislative and
policy initiatives at all levels of government.
• Strengthen community institutions that
promote the cultural heritage of Filipinos.
• Eliminate prejudices, stereotypes and
ignorance of Filipino Americans.
According to its website (www.naffaa.
org) the organization works to empower
the Filipino American community to take
its place in the American mainstream
and participate in decisions affecting its
interest. Further, it looks to harmonize
the diverse voices of the community into
one clear, powerful voice that is heard by
government, business, media, and the
American public.
Through relationships with federal
policy makers and its alliances with partners in the civil rights community, NaFFAA
helps promote the interests of FilipinoAmericans, particularly on such issues as
immigration, voting rights, discrimination
and racial stereotyping in the media, and
equal opportunity in education.
To support NaFFAA’s major goals for the
period 2015-2016, know that the organization’s key initiatives are as follows:
• Educate the Filipino American community on issues that impact them directly
or indirectly
• Encourage Filipino Americans to participate in the political process
• Increase the percentage of Fil-Ams
living a healthy lifestyle and with health
insurance
• Educate public on NaFFAA’s history,
advocacies, organization, and activities
• Address safety for children and seniors
through nationwide educational / informational sessions to be adopted by 2017
• Tax Preparation Assistance Program
• Educate, train, and develop Filipino
American community leaders
Get to know the NaFFAA regions
& region chairs
The Board of Governors and the Region
Chairs make up the Board of Directors, the
voting body of NaFFAA. You may reach out
to the Chairs for each Region as follow:
CHAIRS:
Region 1: Eastern Region – Aida Rivera
([email protected])
Connecticut , Maine, Massachusetts , New Jersey,
New York, Pennsylvania, Rhode Island, Vermont
Region 2: Capital Region – Bing Branigin
([email protected])
Delaware, District of Columbia, Maryland, Virginia,
West Virginia
Region 3: Midwest Region (West) – Jelly
Carandang ([email protected])
Illinois, Minnesota, Missouri, Nebraska, Wisconsin
Region 3: Midwest Region (East) – Vilma Helms, PhD
([email protected])
Indiana, Iowa, Kentucky, Michigan, Ohio
Region 4: Southern Region – Marilyn Doromal
([email protected])
Alabama, Florida, Georgia, Mississippi,
North Carolina, South Carolina, Tennessee,
Commonwealth of Puerto Rico, US Virgin Islands
Region 5: Central Region – Dennis Apuan
([email protected])
Colorado, Kansas, Montana North Dakota,
South Dakota, Wyoming
Region 6: Southwest Region – Anthony Guevara
([email protected])
Arkansas, Louisiana, New Mexico, Oklahoma, Texas
Region 7: Pacific Northwest Region – Mariela
Fletcher ([email protected])
Alaska, Idaho, Oregon, Washington
Region 8: Northern California Region – Rudy Asercion ([email protected])
Counties north of San Luis Obispo and Kern
Region 9: Los Angeles Region – Noel Omega (noel.
[email protected])
Counties south of San Luis Obispo, Kern, and Los
Angeles, through the northern boundary of San Diego
Region 10: San Diego Region – Myrna Reyes (myrna.
[email protected])
San Diego, Riverside, and Imperial
Region 11: Nevada Region – Jing Espiritu (jing.
[email protected])
Arizona, Nevada, Utah
Region 12: Pacific Islands Region – Rouel Velasco
([email protected])
Hawaii, Guam, Commonwealth of Northern
Marianas Islands, American Samoa
How You Can Contribute to NaFFAA’s
Intiatives Right Now
DONATE: Earthquake and Super
Typhoon Yolanda Relief. In the wake of
two consecutive disasters befalling the
Philippines –- first, the massive earthquakes
that devastated Bohol, Cebu and Iloilo and,
second, the super typhoon Haiyan/Yolanda
that ravaged no less than 44 Philippine
provinces with a rising death toll, NaFFAA
requests your generosity in donating to
communities hardest hit by these calamities. The immeasurable devastation and
personal loss of our countrymen and
women due to recent outbreaks of earthquake and the super typhoon call for our
concerted action. For more details on how
to donate, visit: http://www.naffaa.org/
JOIN: NaFFAA is only as strong as its
membership and the support it receives
from its donors and sponsors. NaFFAA relies
on membership dues, donations, and sponsorships to fund its advocacy programs and
legislative and policy initiatives.
NaFFAA invites you to maintain its
powerful voice in Washington by signing
up to become a member or to renew your
membership. NaFFAA offers two types of
memberships: Individual and Organizational. For more details on how to be a part
of NaFFAA, visit: http://www.naffaa.org/
FIESTA TALKS SUMMER 2014
5  57
Asian American buying power rose
more than $50B in 1 year — Nielsen
NEW YORK CITY — Asian American buying
power increased 7 percent from $718 billion to $770 billion in 2014 and continues
to rise. It is expected to reach $1 trillion
by year 2018 and currently exceeds the
economies of all but 18 countries worldwide. These are just some of the findings in
a new report released by global performance management company Nielsen.
The third edition of Nielsen's Asian
American consumer report, Asian Americans: Culturally Connected and Forging the
Future, profiles the fastest-growing and
most radically diverse segment of the US
multicultural minority.
To help marketers understand and
better serve Asian American consumers,
the report highlights how Asian Americans
are making a powerful impact on today's
US economy and culture with their unique
tastes, preferences and trendsetting habits.
"Asian-Americans are focused on the
future, trendsetting and leading the way
in technology, digital entertainment and
fresh food while maintaining strong ties to
their cultural heritage," said Betty Lo, vice
president, Community Alliances & Consumer Engagement, Nielsen. "Increasingly
ambicultural, Asian Americans' cultural
identities are shaping mainstream market."
The report examines Asian American
consumption behaviors in relation to
the food, beverage, health and beauty
categories.
In addition, Nielsen has provided more
details on the ever-evolving technology
and digital content categories, where Asian
Americans continue to "over-index" and
are trendsetters when compared to the
general consumer market.
Some insights from the report are:
a) Nearly 28 percent of Asian Americans
live in a multigenerational household,
contributing to a diverse shopping list that
reflects the age, health and dietary habits
of the entire family.
b) Millennial Asian American women
are 31 percent more likely than non-Asian
American millennials to use a manufacturer's coupon when they make a purchase,
the search for quality and value drives
their purchasing decisions, including how
frequently they buy and how much they
are willing to spend.
c) Asian Americans are selective shoppers and will spend more on foods that
support a longstanding tradition of holistic
wellbeing.
Top 10 facts you need to
know about US immigrants
WASHINGTON, DC -- To mark the second
annual Immigrant Heritage Month, when
Americans celebrate their immigrant roots
and tell their families' stories of sacrifice
and contribution, the Center for American
Progress published a fact sheet titled 10
Facts You Need to Know About Immigrants Today.
Given that immigrants are an important
part of the U.S. economy and American
society, it remains imperative that the
DACA expansion and DAPA program which are both currently held up in the
courts - move forward in order to provide a
temporary but much needed sense of relief
for millions of American families.
Ultimately, Congress must pass a permanent pathway to citizenship, which will
add an estimated cumulative $1.2 trillion
to the U.S. GDP over 10 years, increase the
income of all Americans by an estimated
cumulative $625 billion over 10 years,
and create as many as 145,000 new jobs
per year.
Fixing the American immigration system will ensure that all people living in the
country can maximize their potential and
contribute to a shared American prosperity. Highlights include:
1. There are 41 million foreign-born
individuals living in the United States.
2. The majority of the foreign-born are
from Latin America and Asia, with a small
number arriving from Europe and Africa.
3. Latinos and Asian Americans are
a growing segment of the American
electorate.
4. Across the country, there are over
904,000 LGBT adult immigrants.
5. Immigrants play a significant role in
the U.S. economy.
6. There were 11.2 million undocumented immigrants in the United States as
of January 2012.
7. As of March 2015, close to 750,000
people have applied for the Deferred
Action for Childhood Arrivals, or DACA,
program, and 665,000 people have had
their applications approved.
8. An additional 5 million parents and
DREAMers will receive temporary work
permits and relief from deportations under
the deferred action programs.
9. The deferred action programs will
significantly boost the U.S. economy.
10. Undocumented immigrants paid
$11.84 billion in state and local taxes
in 2012. - Inquirer.net
Watch & Learn at the Fiesta
Learn how to better understand your market, build a website, do business,
use social networks for business, get funded and make money online
How to Make Email Marketing Work For
Your Business
Shayne Spencer, President & Co-founder, Think Work Media
Saturday, August 15
2:00 to 2:40 pm - Room A
Shayne Spencer has many years of digital
marketing experience. He has worked
with several small companies as well
as large brands such as Coca- Cola and
American Express. He is now President
and Co-founder of Think Work Media, a
digital marketing agency that works with
small- to medium-sized businesses in the
Tri-State area.
Decoding the Web:
Building Your First Website
Zach Feldman. Co-founder & Chief Academic Officer, NYCDA
Saturday, August 15
3:00 pm - 3:40 pm - Room A
At the New York Code + Design Academy,
Zach devises curriculum, hires teachers,
and instructs students. He develops websites and applications using WordPress,
Ruby on Rails, and plain old HTML, CSS,
and Javascript.
Buying Properties in the Philippines
Zenaida Marquez, Vice President,
Megaworld International
Sunday, August 16
2:00 pm - 2:40 pm - Room A
Marquez has more than 20 years
of experience in real estate management on a senior level. She
has worked for various real estate
companies in the Philippines. She
holds a Master’s Degree in Business
Administration.
The Rise of Filipino Food in the US
Nicole Ponseca, Restaurateur
Sunday, August 17
3:00 pm - 3:40 pm - Room A
Founder and operator of Maharlika
Filipino and Jeepney Filipino Gastropub, Ponseca has received more
food media coverage than any other
Filipino in New York, including being
featured in the NY Times and several
TV networks. Her restaurants have
also received awards from TimeOut
NY for Best Burger and Best Seafood.
Life Reimagined Checkup:
Start a Business or Career
Christine Newman,
Associate State Director for Community Outreach, AARP NJ
Saturday, August 15
3:00 pm - 3:40 pm - Room B
After building an extensive career in
healthcare and long term care administration, Christine began writing her own Life
Reimagined story by shifting her focus
to non-profit and community outreach
work. This reinvention has provided her
with a new sense of personal fulfillment
and a genuine appreciation of the power
to reimagine. Christine now shares this vision with others
through her Life Reimagined outreach work.
WORKSHOP
PRIMER 2015
*schedule & speakers are subject to change
Half Page AD = 7" x 4.625"
Have Insurance or Not, You Get Free
Health Screening at Fiesta
Who are the Philippines’ more recognizable modern-day heroes if not primarily our nurses? Wherever they may be, they
always make their presence felt by showing their admirable care and dedication to their vocation.
On the opening day of the Fiesta in America expo, food and culture fest on August 15 and 16 at Meadowlands Expo in
Secaucus, New Jersey, Filipino nurses and their equally dedicated other non-Filipino nurses will provide health screening
to all attendees free of charge.
Emmy Lapena, president of the Philippine Nurses Association of New Jersey (PNA-NJ)-Middlesex County subchapter,
is spearheading the free health screening in cooperation with
the Robert Wood Johnson University Hospital.
Attendees can expect to have a free Cholesterol, Blood Sugar
and Blood Pressure screening at the event.
For senior citizens aged 62 and above who choose to get
not just a free health screening but free entrance to the expo,
they are allowed to come in free of charge on August 15, only
between 12 noon and 1 pm.
“I have volunteered several times in these outreach support
programs and it always attracts people. I am sure it will be the
same at Fiesta in America,” she said.
Get a free healthcare screening at the Fiesta in America,
whether you have insurance or not.
4 RWJUH nurses’ Mae Divinagracia, Emma Lapena, Lilibeth La
Emma Lapena, president of PNA-NJ Middlesex Subchapter and Rosa and Nelia Mangubat with Department of Health nurses in
Vicky Javier, president, Bergen Subchapter, at Fiesta last year.
a medical mission in Daanbantayan, Cebu last year.
Westside Mortgage, LLC
About Westside Mortgage, LLC
Westside Mortgage, LLC was established in
2004 by Jesse Sanez, Esq., a New York lawyer.
He is an LL.M. graduate of Cardozo School of
Law in New York City. He received his bachelor’s degree in Psychology from the University
of the Philippines where he was a University
scholar. The company offers FHA and
conventional loans, including Home
Affordable Refinance Program (HARP)
loans where a homeowner can refinance even if the house has no equity,
or is underwater, as long as the scenario
conforms with the guidelines. The company’s mission is to serve the best interest
of its clients by giving them the right loan.
Please visit their website at
westsidemortgagellc.com
or call them at (201) 777-3221.
Filipinas We Admire
Gwendolyn Garcia
Representative of the 3rd District
of Cebu
Gwendolyn Fiel Garcia, the
Representative of the 3rd District of Cebu, is known not only
for her expertise in giving quality public service but also in her
relaxed and inviting demeanor.
The world got to see this when
the global media descended
in Cebu to cover the widely
renowned dancing inmates in
her city. At the time her brother
Byron, as security consultant for the Cebu Provincial
Detention and Rehabilitation
Center, made it possible. Later, she would be part of it as governor of
Cebu—the first woman to hold that position in this city.
Gwen can be seen smiling but doing little else. She knew who
the real stars were and who deserved the global media coverage,
but that image stuck with us. She could have shown us her moves
also, as she is known to dance in the Sinulog festival to show her
devotion to the Santo Niño de Cebu.
Gwen’s tenure as governor ended in 2010. Today, she is a
congresswoman. She replaced her brother Pablo John Garcia who
served as the district’s representative to the Lower House for two
terms.
For those who don’t know Gwen, she is the eldest daughter of
Pablo P. Garcia and Judge Esperanza “Inday” Fiel-Garcia. She earned
her Bachelor of Arts degree in Broadcast Communication at UP
Diliman. She was awarded with the honorary degrees of Doctor of
Humanities from the Cebu Normal University (CNU) and Doctor of
Philosophy in Technology Management from the Cebu State College
of Science and Technology (CSCT).
Prior to being elected as governor, she was responsible for
instituting various reforms at the Cebu Provincial Capitol as a Consultant on Systems Promotion and Development for three years.
Earlier, she was Consultant on Financial Affairs and assisted her
father in expanding the province's resources. She was active in the
private sector as chairperson of the Leyte Cooperative Bank from
1996 to 1998. She is, since 1998, the president and CEO of the GGC
Group, Inc.
She is the head of the Regional Development Council, the
Regional Peace and Order Council, and chairman of the Visayas
RDCom (comprising RDC 6, RDC 7 and RDC 8), the Deputy Secretary
General for Visayas of the League of Provinces of the Philippines
(LPP), Chairman of the Board of the Mactan Cebu Bridge Management Board (MCBMB), and Member of the Board of the Mactan Cebu
International Airport Authority (MCIAA).
During her three terms, Gov. Garcia aggressively pursued a
12-point agenda for her administration, implementing economically
viable development programs that effectively responded to the
needs of the Cebuano constituency – in infrastructure, water, power,
health, education, agriculture and food production, women and
children, business, tourism and the environment.
Dr. Mina T. Gabor
Chair and President of International School of Sustainable
Tourism
Dr. Mina Gabor is Chair and
President of the International
School of Sustainable Tourism.
She previously served for 18
years in Philippine government, including terms under
four Philippine Presidents,
President Ferdinand Marcos,
President Cory Aquino, President Fidel Ramos and President
Joseph Estrada (for 6 months)
either as Secretary of Tourism
and Undersecretary of Trade.
She is also remembered for establishing the Center for International
Trade Expositions and Mission (CITEM), the export promotion arm
of the Department of Trade.
She strongly pursued domestic tourism while in the Department of Tourism with the now famous slogan “Huwag Maging
Dayuhan sa Sariling Bayan” (Don’t be a Stranger in Your Own
Country). In recent years she has worked primarily in the business sector and as Honorary Consul to the Republic of Maldives.
She is regarded as one of the important international experts and
resource person for trade (especially in export development and
marketing) and tourism (especially sustainable tourism and community based rural tourism.)
Dr. Gabor is a recipient of various prestigious awards among
which are the Philippine Legion of Honor Award reserved officer,
Lt. Colonel, of the Philippine Army (the highest award bestowed
by the Philippine government to an individual) for her exemplary
contributions to the development of tourism in the Philippines and
her outstanding performance as Tourism Secretary).
She was cited as one of the 12 Outstanding Women in Government by the National Press Club in 1998, and was a Centennial
Awardee, for one of the 100 Outstanding Women of the Philippines
in 1998. She was twice awarded by the University of Santo Tomas as
Outstanding Thomasian Alumni Awardee in the Field of Government Service in 1999 and Alumni Award for International Service in
1985. She was also a Centennial Awardee (one of 100) of St. Scholastica’s College on the occasion of its centennial celebration.
She is considered one of the Top 35 Most Powerful Women
in Travel, a recognition bestowed on her by the New York based
“Travel Agent” Newsweekly Magazine; Best instructional TV
Program for “Export…Made in the Philippines” by the Catholic
Mass Media Awards Body; a 1987 Agora Awardee for Outstanding
Achievement in marketing; 1988 International Award for Outstanding Performance in Export Promotion, the first in Asia by the Japan
External Trade Organization (JETRO); among several others. She is
the second woman, after President Corazon Aquino, to be honored
by the Philippine Military Academy for her exemplary performance
in government.
Dr. Gabor earned her PH. D. in Entreprenology at the International University of Entreprenology in Hawaii. Within her own
country and in her travels to various other countries, she actively
advocates an approach to sustainable tourism and eco-tourism that
she calls “community-based rural tourism.”
2014 People’s Ball Highlights
As in previous editions, the 6th annual People΄s Ball (2014) was a dazzling showcase
of beloved Filipino traditions such as the grand, costumed rigodon de honor,
punctuated with snippets of contemporary popular culture like talent-and-beauty
pageants, a staple of town fiestas across the Phillipine Islands. Stately dances and
pageants may be fleeting glimpses into the Filipino psyche, but they also provide
insights into Filipino Americans΄ self-image and what they perceive to be their roles
in their second homeland.
To reserve seats for 2016, call 212-682-6610 or email: [email protected]
Mila Mendez
The beloved Fiesta in America co-founder’s can-do spirit is alive and well!
Remembering
Three years following her passing, Fiesta
in America’s beloved co-founder, Milagros
“Mila” Beltran Mendez, remains a strong
force behind the 17-year event’s progress
and continued existence. Her husband,
Nanding Mendez, never fails to mention
Mila’s name when pushing his staff to strive
for nothing short of the very best during
day-to-day pursuits. He would be the first
to say that she was extremely smart, hardworking, charismatic, and the major reason
Fiesta in America was founded, has grown
past a decade and a half, and is still alive
and well.
No doubt, Mila would have been
firmly behind this year’s trade expo theme
“Fil-Ams Mean Business!” For when it came
to work, Mila demonstrated, through
her actions, that she too meant business.
Among all the wonderful things we already
know about Mila Mendez, let us also celebrate little-known things about her as we
keep her memory alive.
Mila always was extraordinary—even
as a young girl who was a consistent honor
student; to her brief stint as teacher, and
then as an advertising professional with
Philippine Advertising Counselors (PAC) in
Manila; through her early years in the US,
first as a fast-rising corporate professional
at Dow Jones— and then, finally, living the
American dream as immigrant entrepreneur at the helm of Fiesta in America and
Special Edition Press (SEP).
Of course, Mila’s deeper and more
meaningful accomplishments were centered on her relationships—with Nanding
and her two children, Nathan and Mervin,
her siblings and their families, her close
friends and colleagues. Those relationships
were also marked with distinction. She was
loved. She was respected.
Let’s all travel back in the time to the
1960’s when Mila’s parents, Faustino and
Remedios Beltran, put their faith and
trust in the oldest daughter among eight
siblings. Several decades ago, in the town
of Luna, Kalinga-Apayao, Cagayan de Oro,
Mila’s mother and father could not ignore
the frequency of her trips to the honor
roster, year in and year out. With a large
brood and with their own business to tend
to, Mila’s parents made sure that each of
their children was assigned specific chores
around the home. Mila’s chore however,
was of a special variety. Her sole responsibility was to keep bringing home the A’s.
“Of course at first, we were jealous,”
Mila’s sister, Jean, laughed. “But our parents
told us that they consciously made that
decision because Mila was the brightest
hope of our family. That she would go far.
And she would help all of us siblings.”
Mila’s other sister, Linda, added, “She
was adored by our parents and she did not
disappoint. She helped us with our school
work.” She was also the neighborhood
Math whiz kid who represented their town
in the “Quiz Bee” competition. Best of all,
Mila passed down the wisdom. When the
time came for her leave town for college,
she advised middle-child Jean to pay it forward and support their youngest siblings in
all their needs. Heading off to Manila from
the province with a college scholarship,
Mila did just as well at the University of the
East. Following graduation, she taught and
tutored for a few years, and then set her
sights on a better paying job with the ad
agency PAC.
As grown-ups, her sisters and other
family members would marvel at how Mila
took over the role of matriarch with ease,
following the passing of their parents. The
annual balikbayan trips of the Mendez
family to the Philippines were highlighted
by Mila’s generosity, both in material kindnesses as well gifts that were, as they say,
invisible to the eye. Inside that deep well of
generosity called the balikbayan box were
items, meticulously labeled by Mila with
the names of every member of the family
waiting back home.
Most important of all, Jean will always
remember how Mila urged her daughter
to push herself to greater heights. Armed
with a nursing degree, niece Cristina Jean
was handed a challenge by her aunt: “Why
not go for a medical degree and become a
doctor?” Next thing you know, the young
lady was doing just that. Jean recalled how
her daughter and Mila would regularly
email each other across the miles, and how
the young lady was vigilant about keeping
her grades up to par, for she did not want
to let her aunt down. As for Jean herself,
she recalled how Mila expressed pride in
her younger sister’s accomplishments as
an accountant. “But, again, she reminded
me that there’s a better way,” Jean said. “She
said, ‘Don’t just be an employee. Think of
ways to start your own business.’”
And so, from that slice of her life, one
could see the brand of can-do spirit that
Mila Mendez carried and liked to pass
down to those she knew and loved. During
her last year planning for Fiesta in America’s
event of 2012, Fiesta staff member Vicie
Allam remembered that Mila did not want
to tell anyone she was ill, that she wanted
people to remember her well. Mila’s eldest
son, Nathan, recalled that she wanted to
fight all the way during her last summer on
earth, carried all her responsibilities close
to perfection in typical fashion – and was
even looking ahead and planning for the
next year’s event. As Nathan put it best, “I
don’t know anyone who was carrying that
kind of burden who could’ve done what
she did.”
It is the can-do spirit of Mila Mendez
that continues to quietly but forcefully
guide the organizers and many friends of
Fiesta in America.
NOW ON ITS
17TH YEAR
in
America
2015
August 15-16
Meadowlands Expo Center, Secaucus, New Jersey

2015 Fiesta Talks web

Transcription

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