docNetjets employees deserve to get better prices on the
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Netjets employees deserve to get better prices on the
Advertiser Success Stories ! We! know! how! effective! and! popular! our! ad! space! on! paychecks,! payroll! inserts,! W2! forms! and! employee! benefit! sites! is,! but! you! don’t! want! to! just! take! our! word! for! it.! We’ve!been!getting!rave!reviews!from!our!advertisers!for!years,!and!we’ve!collected!a! sample!of!great!responses!from!some!of!our!major!advertisers!to!help!you!estimate!the! potential!benefits!of!advertising!with!PaydayPERX.! ! ! ! ! 1. H&R!Block,!2006"2007! The!Numbers:! ! Duration:!Nov!2006!–!March!2007! ! Media:!W2!envelopes,!W2!inserts,!paychecks!! ! Placement!Costs:!$365,000! ! Redemption!Rate:!4.19%! ! Total!revenue!(tracked!via!coupon!code!use):!Over!$7,000,000! ! ! ! Kevin!Leek,!Director!of!Business!Development,!H&R!Block:! “There's a receptive audience, and the timing is perfect.” 2. ClearLink!Dish!Network,!2007!! The!Numbers:! ! Duration:!Oct"Nov! ! Media:!Paychecks! ! Placement!Costs:!$8,880! ! Redemption!Rate:!2.32%! ! Total!revenue:!$28,500+! ! Ty!Christiansen,!Business!Development,!ClearLink:! “Dish Network got a great response. We used a strong offer and got a ton of calls for the cost. Most customers bought 18 month or longer contracts.” 853 South High Street ! Columbus OH 43206 ! 614-444-2435 ! http://corporate.paydayperx.com 3. Sprint/Vision!Wireless,!2007"2008! The!Numbers:! ! Duration:!Dec!2007! ! Media:!Paychecks! ! Placement!Costs:!$19,300! ! Redemption!Rate:!1.4%! ! Total!Revenue:!$32,300! ! ! Tim!Lawson,!Vision!Wireless: “We saw a great spike in customer activity as a result of paycheck stub marketing. New orders, upgrades, other additions and a big upswing in website activity too. Paystub advertising gives you great ‘bang for the buck.’” 4. Jackson!Hewitt!(Central!Ohio!Franchise)!2006"2007! The!Numbers:! ! Duration:!Nov!2006"Feb!2007! ! Media:!W"2!Envelopes,!Inserts! ! Placement!Cost:!$11,000! ! Redemption!Rate:!4.02%! ! Total!Revenue:!$110,000! Charlie!Malloy,!Jackson!Hewitt!Franchise!Owner:! “In working with PaydayPERX we saw immediate results…what better place to put our advertising than on the document they need to redeem the offer?” 853 South High Street ! Columbus OH 43206 ! 614-444-2435 ! http://corporate.paydayperx.com 5. Standing!Comfort!Footwear!2007"2008 The!Numbers:! ! Duration:!Oct!2007!–!Jan!2008! ! Media:!Paychecks! ! Placement!Cost:!$36,200! ! Redemption!Rate:!2.81%! ! Total!Revenue:!$115,840! ! ! ! ! Mark!Tischkoff,!Owner,!Standing!Comfort!Footwear:! “We used an aggressive offer and it definitely paid off, especially with employees at Darden and Kroger. It’s the best method we have used to reach the working people while they’re actually at work! The campaign also ran strong up to expiration rather than dropping off after the first week.” 6. Wendy’s!2004"2005 The!Numbers:! ! Duration:!Nov!2004!–!Feb!2005! ! Media:!Paychecks! ! Placement!Cost:!$5,400! ! Redemption!Rate:!2.06%! ! Total!Revenue:!$17,720! Pam!Swedlow,!Regional!Marketing!Director:! “This promotion of a new line of chicken sandwiches in a local market was a big success. PaydayPERX took care of designing the art for us in a time crunch and with our ad on employee checks we saw a significant number of redemptions from employees on their lunch break.” 853 South High Street ! Columbus OH 43206 ! 614-444-2435 ! http://corporate.paydayperx.com Chipotle!2004"2005 The!Numbers:! ! Duration:!Aug!2004!–!May!2005! ! Media:!Paychecks! ! Placement!Cost:!$22,000! ! Redemption!Rate:!34.7%! ! Total!Revenue:!$104,000! Judy!Kadylak,!Director!of!Marketing:! “We used an unconventional offer and bought out the whole back of the checks, and were rewarded with a spectacular return (35%!!!) and revenue from this promotion. Only PaydayPERX delivered the footprint of the demographics we wanted along with the flexibility to accommodate our vision and message. Our partnership delivered results and customers exceeding our expectations.” 853 South High Street ! Columbus OH 43206 ! 614-444-2435 ! http://corporate.paydayperx.com • • • • • • • • PaydayPERX Portfolio of Advertisers PaydayPERX has worked with a large number of companies in a variety of market segments and categories. For specific ads and campaigns used by advertisers marked with the Success Stories logo , please refer to the Success Stories reference sheet. Tax Preparers: H&R Block Jackson Hewitt Turbo Tax Instant Tax Safety Shoe Providers: Skechers Standing Comfort Payless Restaurants: Wendy’s Chipotle Schlotsky’s Donato’s Pizza Papa Johns Telecom: Verizon Sprint TMobile AT&T Automotive Services: Auto Zone Jiffy Lube Sprint Lube Nonprofit: Ohio Food Bank Ohio Department of Transportation Satellite Television: DirecTV Dish Network Financial Services: Bank of America Ace Check Cashing Horizon Vacation Funding Other Retail: Hollywood Video/Movie Gallery Ice.com ProFlowers Overstock.com Kroger EZ Pay Layaway Computer Products: Apple Lenovo 853 South High Street ● Columbus OH 43206 ● 6144442435 ● www.paydayperx.com/corporate Demographics Who uses PaydayPERX? PaydayPERXTM is distributed on paychecks and direct deposit slips to a crosssection of working men and women. The variety of businesses which run their payroll on our check stock ensures your advertisement will reach your target audience at a cost of just pennies per impression. We partner with staffing companies, payroll companies and businesses like Darden Restaurants, Kroger Inc, Macy’s, Inc., and United Airlines – and you can make a buy in a specific region, or on specific employers. Here are some facts of note about the average employee receiving PaydayPERX: Age ranges of PaydayPERX check recipients 1620: 19% 2130: 44% 3140: 21% 4155: 9% 55+: 7% Annual income of PaydayPERX check recipients Less than $20K: 18% $20K$30K: 29% $31K$40K: 27% $41K$50K: 17% More than $50K: 9% Coupon use: ‘Occasional’ to ‘Frequent’: 67% Discounts affect purchasing decisions: 88% Save payroll stubs 4 months or more: 31% Specific demographic information and distribution maps are available if you need more information about a region or employer! Data reflects cumulative voluntary anonymous user survey results from regional subsamples of program participants, as well as data provided by employers in the program. Note that persons holding more than one job are receiving multiple smaller checks rather than a single large check per pay period. Note also that tip wages can vary considerably from pay period to pay period and affect overall annual income percentages. ©2003 Chek Solutions Advertising TM– 2008 PaydayPERX TM All applicable rights reserved. 853 South High Street Columbus OH 43206 Ph: 614/4442435 Web: corporate.paydayperx.com PaydayPERX Frequently Asked Questions What is this? We are a distribution vehicle in the form of employee paychecks. Why would a distributor work with you? We provide their blank payroll check stock as needed, and our offers are extra incentives to their employees. They are happy to extend great offers and information of real interest to their employees. What can you do for me? We can help you reach, educate, brand, or market to a large mass of distribution for an economical price. Why are you different from other media? Because our “vehicle” is the paycheck, it is captive and your offer exclusive with just a few other companies. We are currently the only company in the United States offering this type of distribution. What are your demographics? Our distribution is made up primarily of restaurant, grocery, staffing and retail employees. Hourly workers look at their checks more than salaried workers, and as a result our average employee recipients are day laborers, grocery baggers, waiters and other hourly employees. Specific demographics vary by company and detailed data is available for your buy. How do I buy it? Our distribution is split into company grids. You must buy all distribution within that grid, which is determined by the company’s paycheck distribution procedures. Some buys can be broken down by state or by region, others are national buys; some reach their audience weekly, some every two weeks. What kind of offer works best? We suggest you use a strong offer, not available on any other media for better tracking. Our distributors do not promote the “tearing” of the paycheck stubs, and several prohibit it completely, so we also suggest buying via 1‐800# or on‐ line buying with a special code with order. For walk in buys, your ad can easily accommodate a bar code for scanning at Point‐of‐ Purchase without requiring a tear‐out. 853 South High Street ● Columbus OH 43206 ● 6144442435 ● www.paydayperx.com/corporate When can I expect to see results? Checks are consumed at variable rates by our payroll exhibitors each month, and distribution is not scheduled to commence on the first day of the month – rather it should begin on the first payday of the month. This date can be as late as the 14th in the case of biweekly payroll exhibitors. Moreover though we make every effort to ensure you receive the time period you selected, we can only guarantee you receive the quantity of distribution you selected. This is because our exhibitors control their check quantities, and if they have overestimated their usage resulting in a week’s worth of blanks checks left at the end of a month, the exhibitor will consume them first in the next run before starting on the new checks, resulting in a push back of the start date of any new ad running in the following month. You won’t see a sharp, immediate spike in your redemptions on the first day of the month, but rather an incline that grows to a high point and then bumps up each payday, finally dropping off as the checks move out of distribution when your buy comes to an end. What kind of results should I expect? Your results depend substantially on the quality of the offer you extend, and the ease of its redemption if your offer is a coupon. Don’t overlook your redemption process itself, either. Here are some of the questions we’ll ask you, to ensure you provide the best opportunity to get the desired results: Do you have a dedicated phone line that can take calls in all time zones? What is the after‐hours message on that line? Is your web URL correct? Is the process to redeem the offer online obvious and easy? Has it been tested on all browsers? What percentage of your distribution is likely to need your product now? Is your call to action sufficient to motivate them to act? Do you have a timely offer? How does your offer compare to the best offer from your competitors? What are your objectives? Is your offer easy to understand? At the end of the day, coupon results are “icing on the cake”, because the value of being on a big captive, colorful, powerful distribution is huge. It’s like a national billboard hitting every week. The most successful companies now acknowledge that 1/3 of their marketing budget must go to basic exposure and branding. PaydayPERX payroll advertising can give you both! 853 South High Street ● Columbus OH 43206 ● 6144442435 ● www.paydayperx.com/corporate
