EDITION 2015 - Felix Schoeller Group
Transcription
EDITION 2015 - Felix Schoeller Group
FOCUSON EDITIO N 2 0 15 F OCUS ON 03 Contents Editorial 03 E D IT O RIA L 04 F O C U S O N O U R M A RKETS 06 We have set the course for future success CEO Dr Bernhard Klofat 08 Developing new strengths and generating growth CTO Hans-Christoph Gallenkamp 26 F OCUS ON S US TA I N A BILIT Y 27 Sustainability, trust and reliability The values of our family business 28 Creating awareness of the need for energy efficiency Dr Markus Fahrentholz, energy management 30 Fit for demographic change Future-proof structures are in place 10 Being close to our customers is what counts COO Guido Hofmeyer 32 A proactive approach to health and safety / The Top Job award is a commitment 12 One face to the customer – 24/7 Felix Schoeller Photo Imaging 33 Felix Schoeller Photo Award 2015 High-calibre entries from 65 countries 14 A diverse range of paper solutions for digital printing Felix Schoeller Digital Media 34 Going all out to achieve top performance Felix Schoeller Group and Project 1 18 It’s a people’s business Felix Schoeller Release 36 F OCUS ON F EL I X S CHO ELLER 37 20 Continuing our course towards growth Stephan Igel, Executive Vice President of Schoeller Technocell The employees come up with the best ideas Christian Wlotzka, innovation management 40 Technocell Dekor at Interzum 2015 Showcasing a comprehensive range of solutions I am a bus driver Dr Annegret Knittel, QSU / Lean Management Competence Center 42 Felix Schoeller News In brief Technocell Vlies at Heimtextil 2015 New brand promise 46 The Weissenborn mill has been part of the Felix Schoeller Group for 25 years – Congratulations! 22 24 51 P U B L I C AT I O N D E TA I L S Dear reader, This is the fifth issue of our company magazine FocusON. Five issues have documented five eventful years and explored and explained the changes that the Felix Schoeller Group has been going through. Last year we looked intensively at megatrends in society, first and foremost the trend towards greater customisation. This included an exploration of the questions of what challenges these megatrends present for our company and how we might respond to them. This year, we have turned our attention once more to issues that concern us at present within the company. This is reflected in the cover of this year’s magazine with its stylised Schoeller Turm, the tower that is our company logo. Over the last year, we took important strategic decisions that set the course for the Schoeller Group’s future development. They include concentrating on our existing divisions – Felix Schoeller and Technocell – with their Photo Imaging, Digital Media, Release, Dekor and Vlies Business Units, combined with the goal to drive continued growth in these businesses and put the Schoeller Group on a more international footing. You will have the opportunity to read the full story on the current status and direction of travel of these businesses. But other topics are also covered in sufficient detail: in the FocusON Sustainability section we report on our energy campaign and new power plant projects – acti- vities designed to enable the Felix Schoeller Group to deal with demographic change. We also report on the company’s involvement in culture and sport, internal issues such as ideas management and lean management, the Weissenborn mill celebrating 25 years as part of our company and other Schoeller news. The Felix Schoeller Group will be 120 years old this year. Looking back over those years, one thing that stands out is our tradition as a long-standing family business – something which we draw upon to give us the strength and confidence to go forward into the future. The other dominant feature is the fact that we are a modern specialty paper manufacturer with the latest technology, a motivated workforce and clear goals and strategies to enable it to meet whatever the future holds. A whole range of different aspects combine to make up this picture. We would like to tell you more about them in this issue of our magazine. I hope you find FocusON 2015 an interesting and inspiring read. With best regards, Dr Bernhard Klofat, CEO of the Felix Schoeller Group FOCUS ON OUR MARKETS FO C U S O N 06 O U R MA R K E T S 07 DR B E RNHA RD KLO FAT 2014 – we set the course for future success Dr Bernhard Klofat – CEO of the Felix Schoeller Group 2014 was a successful year for the Schoeller Group, a year in which the company not only enjoyed financial success but also set the course for its strategic development. The future strategy’s ultimate goal is to preserve the family business’s autonomy. It currently focuses on the Photo Imaging, Digital Media, Release, Dekor and Vlies Business Units. They are set to expand fur ther and become more international, ad ding sales offices and production facilities. The company currently has international sales offices in the following cities: Pulaski, Shanghai, Tokyo, Hong Kong, Kuala Lumpur, Moscow, Prague and Sao Paulo. Others are in the pipeline, including in Australia and India. The internationalisation of our sales operations has made a decisive contribution to the company’s growth. Nevertheless, there is only a limited extent to which market potential – especially in the Far East – can be fully exploited solely on the basis of exports from Germany. That is why we are seeking to establish international production facilities, targeting the growth markets in Asia, especially China, as well as North America and Russia. We will be building an additional paper machine to produce decor and nonwoven papers at our Mayak-Technocell joint venture in Penza in Russia at the beginning of next year. Business development and innovation management to strengthen our innovative capacity To drive forward our company’s diversification beyond our existing business fields, a business development team was set up several years ago, tasked with exploring and evaluating new areas of business. We will be putting its work on an even more professional footing in the future. The business devel- opment team’s key impetus comes from the innovation management team, which acts as a radar screen for potential business developments. The ideas and suggestions put forward by our employees are evaluated in a structured way by an innovation mana ger and, if the outcome is positive, they are forwarded to the business development department for systematic processing. A survey has shown that the company has significantly increased its innovative strength over the past two years. Many employees are participating in the company’s forward development with their creative ideas for new products. Diversification involves many challenges Our diversification into new areas of business has made the company more complex and the challenges facing the organisation as a whole have palpably increased. One way of dealing with this increasing complexity is to introduce a modern CRM (customer relationship management) system, which can be used to systematically manage all the stages of business from the initial contact with a customer through to invoicing and delivery. Another possibility is the complete overhaul of our order processing system, a high-priority organisational project which will run for two years. The increasing number of grades, particularly in the Weissenborn mill, has led to a huge increase in complexity. A project was carried out there in conjunction with management consultants in the first half of this year, which aimed to stop the complexity from further escalating and to deal with it more effectively. New competencies to manage new business activities professionally At the same time as driving forward the diversification of our business, we have also developed new competencies within the company. Our established key account management system is now backed up by globally oriented conventional sales operations. At annual sales conferences, to which all the staff from our sales offices worldwide are invited, we promote the integration of our international staff into the German team and, above all, foster an exchange of experience beyond the boundaries of the individual business units. A professional marketing team develops the market positioning of each business unit, along with annual action plans, which they implement in conjunction with the business units. On the shop floor, new procedures have been introduced to augment the procedures that we have always followed to ensure continual optimisation of our production processes. They include areas such as lean management, statistical analysis methods such as Six Sigma and Total Productive Maintenance. Quality management has been an integral part of our corporate image for many years and it is evidenced in our ISO certifications. We are also concerned with placing our management competence in the company on a broader base. To that end, we began two years ago to provide training for all levels of leadership within the company, including supervisors and shift managers, on how to perform their management duties. The objective is to develop a common understanding of leadership across the entire group. The Schoeller Group is in a good pos ition. Based on 2014, which was a successful year in every respect, we can go forward into the future strengthened and full of confidence. ›The Schoeller Group is in a good position. We can go forward into the future strengthened and full of confidence.‹ FO C U S O N 08 O U R MA R K E T S 09 HA NS - C HRI S TO P H GA L L E NKA M P Developing new strengths and generating growth – for us and our customers Focus on Excellence – an interview with Hans-Christoph Gallenkamp, the Felix Schoeller Group’s CTO After a phase of restructuring in many areas of the company, the Felix Schoeller Group has now reorganised itself and set new goals. Hans-Christoph Gallenkamp, who has been CTO for three years, explains at the key measures that are designed to drive the Group’s stronger growth. ›We now have some breathing space and the financial leeway to invest in our businesses. The general direction of travel is firstly to produce our existing products more efficiently and secondly to create capacity for new products. Our goal is to bring our plant and equipment up to scratch to deal with market demands and that involves greater flexibility and diversity and excellent quality.‹ Good progress has been made in recent years with regard to operational excellence. Lean management is a part of this. It is becoming stronger and stronger and penetrat ing deeper into more areas of the company, where it is becoming an integral part of everything the company does (see also the interview with Dr Knittel). Lean management will be developed over the next months and involve our employees and their experience even more closely in the process. One of the priority areas here is optimising the grade changes. The increasing number of grades, combined with decreasing batch sizes, is causing significantly longer downtimes as a result of grade changes on all the machines. There is room for improvement here if the processes and procedures can be optimised. Another crucial goal for Gallenkamp is to strengthen the traditional production philosophy, which has been one of the Felix Schoeller Group’s success factors in recent years. ›We have lost something as a result of our numerous new products. We have had to develop and qualify many products for new markets and new customers. That means that almost every time we produce something it is like a new act of creation, in which instabilities and uncertainties in the processes can always arise. We have simply accepted this to date because supplying our customers has always been our clear priority. But in the future we need to pay more attention to constancy of process and recipe and get our workforce on board with this. Meeting our customers’ specifications is not enough; we have to make them constant and reproducible.‹ Process reliability has to be guaranteed for new products too The endeavour to achieve process reliability applies not only to fully optimised products; the company will start to work towards it to a greater extent than before in the early days of developing new products. ›Despite the fact that the grade structure is becoming increasingly complex, we have to be able to manufacture the products on our machines in a way that runs so smoothly we can do it in our sleep. This goal has to take root in the minds of everyone responsible – from the mill manager or production manager through to the shift supervisor. To achieve that, it is absolutely crucial that the production and R&D departments work hand in glove. A product will achieve good process capability only if the R&D stage focuses on the production stage, and if it does so with complete stringency throughout the entire process, from the initial idea through to market readiness. Alternatively, it has to be clear at a very early stage in development if modifications to the manufacturing technology are going to be necessary. These modifications have to be prepared at the same time as the product development‹, says Gallenkamp. The newly acquired process reliability will also ensure the Felix Schoeller Group’s machinery – especially the extruders and coaters – gives optimum output. Larger investment sums will be the way forward for the coming years Increasing financial leeway makes higher investment possible. The priorities are investments in asset maintenance, high-ROI investments and, above all, investments in business expansion. ›Investment in business expansion includes investment in paper machine 14 in Günzach, which we want to carry out in October this year and which will give us additional capacity for pre-impregnated products. This will also include our new paper machine 6 at our joint venture mill in Penza, Russia, where production of decor papers and nonwovens is scheduled to start in 2017‹, explains Gallenkamp. Investments in Weissenborn will also be stepped up. The focus here will be on slitting and on the infrastructure needed to create sufficient production and storage space. A key component of the high-ROI investments is investment in energy supply. This is linked to the company’s strategic plan to be- ›Our goal is to bring our plant and equip ment up to scratch to deal with market demands.‹ come more autonomous in its energy supply. Issues of interest here are the new power plant in Neustadt (see the interview with Dr Fahrentholz), the proposed new power plant in Penig and the continuation of the energy campaign. ›Here we have realised that it is becoming increasingly difficult to find worthwhile issues‹, says Gallenkamp. ›Whereas at the beginning of the energy campaign the return on investment was markedly less than a year, we are now happy if we see a return on our investment within one to one-and-a-half years.‹ Consistent investment in quality will also continue to be prioritised. To this end, paper machines 1 and 15 in Osnabrück and 19 in Canada will be fitted with new or modified head boxes this year (see interview with Mr Igel). The aim is to be able to achieve the future growth in sales planned for the Schoeller Group with the existing machines. Gallenkamp does not envisage major investment in new machinery in the foreseeable future, with the exception of PM 6 in Penza. When asked about the sources of innov ation and inspiration, Gallenkamp replied: ›In the future, we intend to evaluate and consider using technologies that are already on the market. Here the paper industry is not so much a benchmark for us because most paper machines in the industry – especially in the graphic field – are very similar to our old PM1: large, broad, high-output and producing mono-grades. That is not our world any more. We now have one or more grade changes a day, which would have been inconceivable in the past. We therefore look to other high-end industries for our benchmarks or examples of best practice, such as the automotive industry or the modern chemical industry. Within the Felix Schoeller Group, extrusion at our Weissenborn mill is an example of best practice. This illustrates the expertise that we have; it is now simply a question of transferring it to other areas of the company.‹ R&D as a development partner for existing and new customers By comparison with the German paper industry as a whole, the Felix Schoeller Group invests far more money in research and de- velopment. Whereas in the past R&D activities focused on product optimisation, they are now taking a new direction: ›R&D is at the beginning of each new product development, although the product ideas usually came from the business units. However, we are now realising that, due to the increasingly close meshing between R&D and our customers, more and more product ideas are emerging in the R&D department. And that is how we see our R&D activities in the future: closeness to the markets and the customer in the form of joint development partnerships with our customers. The first projects have already been successfully concluded‹, explains Gallenkamp. ›Irrespective of where the idea was generated, R&D is the executive department that translates the product idea into recipes and process capability. Product ideas are developed into new products for our customers and markets using a stage gate process, in which everyone involved gets around the table to make decisions.‹ In a nutshell, it can be said that while the company has launched a number of initiatives over recent years, it must not rest on its laurels about what has been achieved. FO C U S O N 10 O U R MA R K E T S Being close to our customers is what counts Guido Hofmeyer, COO Felix Schoeller The Felix Schoeller Division comprises the Photo Imaging, Digital Media and Re lease Business Units. Although they each have very different business models, they have one thing in common: they set great store by being close to our markets and customers. We like to know as quickly as possible what our customers’ concerns are, what new trends are emerging in the markets and what new challenges they entail for us. The Photo Imaging Business Unit maintains close, candid customer relationships that focus on long-term success. We now develop and produce photo papers for virtually all leading printing system manufacturers and suppliers. We have in effect been doing this since the company was founded and it is something we have taken completely for granted for many years now. We have had a close and trust-based working relationship with some of our customers for decades. Of course, we have also acquired new customers. Especially in the last two years, we have succeeded in convincing new customers of the benefits of our company and our products and services. We believe that intensive key account man agement, very close links between all areas of the company involved in the value-added process and a high degree of transparency for our customers have been the most important drivers behind our lasting success. As well as our conventional silver halide business, we are also very active in developing and expanding our inkjet and dye sublimation paper businesses. We believe both segments have good growth prospects for the coming years. The Digital Media Business Unit's business activities are different from those of the Photo Imaging Business Unit. We develop and produce specialty papers for many digital printing systems in eight different fields of application. The business is far more segmented and we orchestrate many more different kinds of customer relationships than the Photo Imaging Business Unit. We have invested significantly in the global expansion of our business activities over the last two years. We have launched a raft of new products and stepped up our canvassing of the markets on a global scale. We have expanded our market ing activities. We have succeeded in recruiting highly competent new staff for our sales and marketing teams and have opened new sales offices in a number of regions that are important for us, especially in Europe. We believe our growth prospects for the coming years are excellent and intend to capitalise on them as much as possible. The development of our product range, combined with the expansion of our global sales and marketing activities, presents us with new challenges, of course. Processes and systems, software, work procedures etc. all have to be reviewed to ensure they are fit for purpose and often have to be adapted to the new challenges. We have launched numerous projects and initiatives to help us to this. A particular focus for this year is how to deal with the increased complexity we are confronted with. We are particularly looking at our principal mill in Weissenborn near Dresden. We have been working intensively since the beginning of the year, in conjunction with an external consultant, to identify and implement appropriate measures. The Release Business Unit concentrates on marketing release papers – either uncoated or with a PE or silicone coating. We have hit our growth targets in the past two years and believe we are in a good position to continue to expand our business activities in the future – firstly through increased internationalisation in Asia and North America and secondly by developing new product segments and expanding our silicone-coating capacities. FocusON 2014 reported extensively on our Packaging Business Unit. It came as a great surprise to many people that we decided against further expansion at the end of last year. At the same time, we also decided that we would continue to support the activity and customer projects we had already initiated. The primary factor in the decision against further expansion was the increasing realisation that we did not envisage sufficient growth in earnings for the coming years in the business model we had selected. This realisation came into sharper focus over the course of last year and ultimately led to the decision against further expansion of our ac tivities that came as a surprise to many people. It is not possible to predict right now whether and how we might position ourselves in this market in the future. We will definitely continue to follow market developments closely and review whether new and promis ing approaches emerge for us in the future. Because one thing has not changed and that is our opinion that the market for plastic/ paper composites is very exciting and has good prospects for future growth. Each year, the Felix Schoeller Division has to achieve significant growth with new products and customers, in order to be able to meet the growth targets set despite the declining silver halide photo base paper business. We have achieved our targets in recent years, but everyone involved will have to continue to make great efforts to ensure we continue to meet them in the future. We have an outstanding team of colleagues and, in conjunction with our customers and partners, we intend to consistently continue to follow our chosen path. 11 GUI DO HO F M E YE R ›We have hit our growth targets in the past two years and believe we are in a good position to continue to expand our business activities in the future.‹ FOCUS ON O U R MA R K E T S 12 13 F E L I X S C HO E L L E R P HO TO I M A GI NG One face to the customer – 24/7 Felix Schoeller Photo Imaging The Felix Schoeller Group’s specialty photo papers are marketed by two business units: one of them, Felix Schoeller Digital Media, deals primarily with a myriad of wholesal ers and printing businesses worldwide, whereas the Felix Schoeller Photo Imaging Business Unit is concerned exclusively with major systems manufacturers with their own brand. The question we are interested in here is this: what can a customer expect from the Photo Imaging Business Unit’s key account management team? Hendrik See ger, head of the business unit, and product managers Dr Dietmar Bunke, Dr Frank Römermann and Ralf Michalek provided some answers to this question. Partnership with our customers is a strategic goal Hendrik Seeger is very keen to stress how building a partnership with customers is a very important strategic goal. He is convinced that the key to his business unit’s success lies in its complex relationships with its customers stretching back over many years. ›We put together a dedicated team for each customer. That team defines specific goals for the customer and pursues them systematically. Responsibilities and contact persons are clearly defined. Each customer knows who is responsible for what and who they need to contact. A dedicated contact partner ensures that any customer wishes or ideas are passed on internally and addressed. At the same time, we ensure that the customer’s expert ise stays in that team. That is also a very important aspect for customers, one that we hear about again and again. Because we also sell ourselves as a development partner who brings specialist expertise to a project. But anything we develop for a customer is always exclusive to that customer. The developments are protected by confidentiality agreements. We want our customers to feel secure in the knowledge that we are absolutely impartial in this highly competitive market.‹ Dr Bunke focuses on the benefits of a development partnership: ›It often takes one or two years from an initial idea through to a new development going into production. We are involved in the process from the moment a customer develops a new recipe for us to use. That gives us the opportunity to make recommendations about technical feasibility and any points relating to cost. Both parties benefit from that ultimately.‹ Ralf Michalek, who mainly looks after Japanese customers, points out the cultural aspect of this collaborative approach. ›Our colleagues in the regional offices help us out here. I can totally rely on the local team in Tokyo, for example; in Shanghai our Chinese customers know who to contact and our colleagues in Pulaski in upstate New York take care of things in the USA. Above all they ensure that we have competent partners our customers can contact 24/7.‹ A typical project for a Japanese customer might begin, for example, with the question of raw material availability. Not all materials that the customer uses to develop a recipe are necessarily available in Germany. So we have to find a suitable substitute. Once the recipe has been finalised, it is a question of whether we can produce it and what levels of productivity we can achieve – factors that are a fairly major contribution to the cost of a product. To drive a project forward, constant discussions and consultations are an absolute must. Particularly Japanese customers set great store by the fact that all the members of their teams are involved in the decision-making process. That means that ad-hoc changes are taboo. The language barriers in working with Asian customers are a further challenge and mean that we have to work with great precision to avoid misunderstandings. ›We combine very high technological expertise in product development and production with cultural understanding. Well-functioning relationship management is very important to us‹, explains Dr Frank Römermann, who looks after North Ameri can customers and is supported by his colleagues Bill Froass and Mark Ward. A partnership with our customers that goes deeper As well as the contact partners in the business unit, many customers find direct contact to the production department and the people responsible for production to be very important. This is particularly the case when test runs are being carried out on the pilot machines. A comprehensive test programme has to be meticulously prepared before starting. During the test phase, customers can talk to all the contact partners across the entire Schoeller organisation. ›This gives them the opportunity to see how they can put their ideas into practice on our machines. We practice here what we like to call an »open book« or indeed »open mill« policy‹, Hendrik Seeger explains. This close contact and close interaction also engenders many new ideas, which are often put into practice in new projects at a later date. That creates genuine added value for our customers. This level of intensive customer care is time-consuming. One to one-and-a-half days a week are set aside for video conferences or face-to-face meetings with our customers. But it is well worth it. Confidence is growing. The customers know what they can expect from the Photo Imaging Business Unit's key account management team and they are not disappointed. FO C U S O N O U R MA R K E T S 14 Dr E manuele Martorana Impressive diversity – paper solutions for a vast range of digital printing applications Felix Schoeller Digital Media Felix Schoeller Digital Media is one of the Felix Schoeller Group’s business units that are enjoying strong growth. It is known for its openness to innovation and constant striving to offer the digital printing indus try new, high-quality paper solutions. ›We now offer papers for a total of eight appli cation segments in the digital printing sec tor‹, explains Thomas Leifert, who heads up the business unit in conjunction with Jörg Borker. And the fact that this vast range of products and applications is not yet complete is illustrated by the Felix Schoeller Digital Media’s latest product: its sublimation paper S-RACE. Quick drying, sharp line definition and highly consistent quality: the winning features of S-RACE, the new sublimation paper ›S-RACE is targeting a market that has impressive growth prospects‹, says Dr Emanuele Martorana, a member of Felix Schoeller’s research and development team and the new product’s creator. ›Sublimation papers basic ally offer all the advantages of digital imaging, such as customisation, small batch production and many others. A market that has been dominated in the past by silkscreen printing is becoming increasingly digital, so that companies offering digital solutions have good growth opportunities. For Felix Schoeller, the opportunities are confined to the field of transfer printing applications that use paper to transfer the images. Nevertheless, the transfer printing market is currently at 500 million m², which is 50% of the digital textile printing market.‹ Unlike other sublimation papers commonly available to date, Felix Schoeller's paper has a microporous ink-receiving coating that has a new and innovative composition, giving the paper far greater air permeability and above all permitting significantly shorter drying times. Areas of application include textile printing but also printing hard plastic-coated substrates such as metal, glass or wood panels. ›It is when printing onto hard substrates that S-RACE shows its strengths to the full, particularly its sharp line definition, because this application depends on a reproduction of the image that is as true to the original as possible‹, Martorana explains. ›Other customers value the highly consistent quality of our products. Our curtain coater is able to apply the ink-receiving coating very evenly, both vertically and horizontally.‹ The new sublimation paper premiered during the FESPA show in Cologne in May 2015, backed by an extensive PR campaign directed at 130 trade magazines. The feedback from both the visitors to the trade show and the media was very positive and reaffirms that Martorana and the Digital Media Business Unit are on the right track. But the business unit is just at the very beginning and still has a long way to go. 15 Premiere at the Hunkeler Innovation Days – JET-LINE sense, the new high-speed inkjet paper The business unit proved its capacity to innovate earlier this year when it launched its new high-speed inkjet paper JET-LINE sense at the Hunkeler Innovation Days in February 2015 in Lucerne, Switzerland. The Hunkeler Innovation Days, which began as a get-together for the industry that was concerned solely with transaction printing and mailshots, have blossomed into an internationally recognised forum for the entire printing and media industry. Close on 6,000 trade visitors from some 50 countries met in Lucerne to learn about the latest developments in digital printing and finishing. The focus of the industry get-together was clearly on inkjet printing. Cross-cutting insights included the recognition that digital printing processes are gaining ground. The image reproduction quality is improving all the time and production times are speeding up at a rate of knots. ›Wherever you go, high-speed inkjet printing is the hot topic of discussion this year. For us as manufacturers of specialty papers who are constantly seeking to come up with increasingly sophisticated digital printing solutions, this is a first-class forum to showcase our company and our products. It gives us the opportunity to talk to an interested audience of trade professionals about the entire spectrum of our specialty papers as well as our innovations in high-speed inkjet papers‹, says Dirk Hörnschemeyer, the product manager who presented the new papers at the Hunkeler Days. ›We were able to produce JETLINE sense – our new paper for high-speed inkjet printing - just in time for this important meeting of our industry. JET-LINE sense's winning feature is its velvety feel combined with a silk sheen. We developed it specifically for a wide range of applications, including mailshots, brochures and transpromotional printing. It is an uncoated, surface-treated paper that can be printed on both sides and is available in grammages of 90, 115 and 130 g/m². Asked about the market and its requirements, Hörnschemeyer replies: ›Until a few years ago, you would only have found uncoated papers, possibly with a light satin fin- THOMAS LEIFERT ish, on the market. They were designed for transaction printing and suited the prevailing technology of the time. Today, we encounter significantly higher print quality that relies on high-finish, smooth papers that have a special feel. With our solutions in this market segment, we at Felix Schoeller help our customers to generate added value with our substrates. That enables them to access new markets. The key edge we have over the competition is that all our products offer our customers not just innovative finishes but also consistently high quality based on our tradition as a specialty paper manufacturer stretching back over 120 years.‹ Thomas Leifert describes the digital inkjet market as follows: ›We compare the market – in a simplified form – to a pyramid, consisting of four levels: the tip of the pyr- amid consists of the high-class high-speed marketing applications – this is where we supply our JET-SPEED®-master papers. The brochure business is the market segment that makes up the second level and we are currently developing our range here. The third level of transpromotional and mailshot applications is covered by our JET-LINE sense papers for high-speed inkjet printing. The bottom of the pyramid represents the transactional possibilities for which we have devised our JET-LINE base papers. We aim to offer the best solutions on the market for all four segments.‹ E-PHOTO® papers are the clear winners – guaranteed to show no sign of stress whitening FO C U S O N O U R MA R K E T S Jörg Borker 16 17 PAPER SOLUTIONS FOR DIGITAL PRINTING Photo Retail Small-format papers for home printing or printing in retail outlets Professional Photo and Fine Art Papers with special characteristics (individual structures, high grammages) designed to meet the highest quality standards for professional photography applications Wall Decoration Photo Merchandise Papers for a broad range of photo gifts, especially photo books In this segment we market not only poster papers and canvas media, but also inkjet-printable nonwoven wallpapers, which we showcased with great success at this year’s Heimtextil show in Frankfurt Sign and Display Graphics Layflat bindings are enjoying increasing popularity and are frequently used in photo books. This kind of binding allows both pages to lie completely flat and enables double-page spreads to be presented to great effect. Felix Schoeller Digital Media has been developing, producing and marketing papers for these applications – E-PHOTO® papers – for many years now. However, when a layflat product is handled a great deal, undesirable stress whitening often appears on the book’s centrefold, impairing the high-quality image. The Felix Schoeller Group joined forces with the Papiertechnische Stiftung (PTS) and together they set themselves the task of developing a method for quantitatively measuring this attribute and making it possible to objectively and qualitatively compare papers used for layflat photo books. The results of the test appeared in an article entitled ›Weissbruchfreie Druckergebnisse‹ (print results without stress whitening) in issue 97 of the magazine Druckmarkt, which was published in June 2015. The newly developed PTS test was used to examine the stress-whitening behaviour of the three main types of paper that are used in photo books. The papers tested were a silver halide photo paper, a coated photo printing paper, and an E-PHOTO® paper produced by the Felix Schoeller Group. The E-PHOTO® papers emerged as the clear winner, showing absolutely no stress whitening even after frequent use. They are followed by the coated photo printing papers. Bringing up the rear were the silver halide papers, which had the poorest stress-whitening behaviour. Large-format materials for commercial applications, such as advertising posters but also film products that are used as backlit, roll-up or pop-up displays at POS Proof & Prepress Media for proofing and prepress applications CAD & GIS Drawings Commercial Printing Papers for printing output from computer-aided design and geographical information systems such as maps Papers for commercial and industrial printing applications, such as brochures, mailshots or flyers FO C U S O N 18 O U R MA R K E T S It’s a people business Felix Schoeller Release ›Release liners have been part of the Felix Schoeller Group’s product portfolio for a long time.‹ Creating closeness to our customers and lis tening attentively – these are the key features of his day-to-day work, says Markus Weid lich, who has managed the Release Business Unit for three years now. The business en joyed satisfying growth last year; that motiv ates him and, of course, his colleagues in the sales team, product management and pro duction department. ›The »bestsellers« are our release substrates and silicone-coated release liners‹, Weidlich explains. Schoeller’s papers are predominantly used in the graphic art and adhesive tape sectors. Weidlich sees the fact that the company offers customised solutions as the key to its success. ›We have developed a toolbox that customers can use to put together their own individual solution for their specific applications‹, says Weidlich. ›Our integrated production system at the Weissenborn mill and our silicone-coating facility at the Osnabrück mill enable us to respond very flexibly to customers’ wishes.‹ Weidlich has been able to convince new customers of these benefits and also place more projects with existing customers. Release liners have been part of the Felix Schoeller Group’s product portfolio for a long time now. They were originally pro duced in the USA at the Pulaski mill and primarily supplied as base papers and semi-finished products to coating and silicone-coating companies in North America. When base paper production and converting operations were shut down in Pulaski, the future of these products was called into question. In view of the many years of knowledge about products and markets, a strategic decision was taken to transfer production to Germany. Another decision was also made to extend the value chain and invest in our own silicone-coating facility. Extruder 6 in Osnabrück was rebuilt in May 2010 to accommodate this. The path the Release Business Unit has been following since then reaffirms the fact that this was the right decision. But there is more to do, Markus Weidlich knows ›We are limited by the fact that we can currently only use solvent-free, water-based silicone systems. Our aim in the medium term is to be able to offer other silicone systems as well. One of the ways we hope to do this is by collaborat ing with other companies. The same applies to two-sided silicone-coating, which ET 6 is similarly not able to do.‹ The USA and Asia are the main growth markets for release liners. ›We are well placed in the USA due to our company’s history, whereas we have not yet exploited the full potential of Asia by a long way‹, says Weidlich. ›We intend to continue growing‹ – that is the business unit manager’s clear message. ›And we are looking to do this in various ways. Firstly, we intend to step up our efforts to provide our international custom ers with even more information about our capabilities. To that end, we held an onboard ing event in Osnabrück on 20 May 2014, at which we were delighted to welcome 28 participants from 11 companies and have the opportunity to show them the business unit and the mill. Secondly, we are open to collaborating with other companies in order to expand our competencies and therefore the range of solutions we can offer our customers. We have also not ruled out making our own investments in the growth markets.‹ The Release Business Unit is creative. There are many ideas for new products that are first of all tested on a laboratory scale before they go into trial production. One of them is casting paper for synthetic leather, which would be a good fit for the growth market in Asia. It will be interesting to see how successful Markus Weidlich and his team are in winning over new customers for this promising product. 19 M A RKUS WE I DL I C H A ND HI S TE A M FO C U S O N 20 O U R MA R K E T S We are continuing our course towards strategic growth Interview with Stephan Igel, Executive Vice President of Schoeller Technocell Achieving growth in growth markets and regions is the clear strategic goal of the Felix Schoeller Group’s Technocell Division. In an interview, Executive Vice Presi dent and Chief Operating Officer (COO) Stephan Igel talks of success to date and planned measures for the future. Mr Igel, back in the spring the Technocell Division announced its intention to rebuild paper machine (PM) 14 in Günzach during the fourth quarter of 2015. Is this another key step on the path towards sustainable growth? Stephan Igel: This rebuild is an important piece of the jigsaw that represents our strategic growth plan. Demand for pre-impregnated products in the wood-based products industry has risen significantly. Overall, 2014 was a very successful year for the Technocell Division. We were able to boost our sales by 7% or 13,000 tonnes to 209,000 tonnes, which made us one of the key drivers of growth in the Felix Schoeller Group. The pre-impregnated products that we market under the brand name PRIP® played a large part in that growth. To date, we have prod uced them exclusively at our Neustadt mill. With the rebuild of PM 14, we are creating additional capacity in the area of decor papers within this key growth segment. We are also strengthening our facility at Neustadt in the Allgäu region which, with its three paper machines, is clearly focused on specialities and small batch sizes. But the rebuild of PM t14 is not the only investment? Igel: We have put together a very comprehensive investment package to enable us to respond to all the challenges we are aware of today that the decor paper market has thrown up. This puts us in the fortunate pos ition of being able to respond to the constantly changing needs of our customers – which is part of our corporate identity. An important component of this package is the decision to build a new paper machine – PM 6 – at Penza, Mayak-Technocell’s production facility, by 2017, which will double its capacity in order to respond to long-term growth in Russia. We will also be investing in PM 1 and PM 15 in Osnabrück and PM 19 in Drummondville, Canada. These paper machines will have new or modified head boxes fitted with the aim of improving sheet formation and profiles at low basis weights and increasing machine and material efficiency. Which regions do you expect to be the strongest growth drivers over the next few years? Igel: Apart from Eastern Europe and Russia, it will no doubt be the Middle East, India and China, plus North and South America. If we are to continue our international growth, we have to expand our regional presence in these growth markets. We believe our Canadian mill, for example, has great potential. We are anticipating robust growth in North America over the coming years, due to two complementary trends. The first is dynamic growth in the economy as a whole with the good prospects associated with it for the housing market. The second is that value-added activities that were transferred out of the country in the past are being brought back. That is also true of the furniture industry. What other developments and trends can be identified? Igel: The developments in digital decor printing will continue to occupy us in the near future. Here there will sooner or later be a number of market-ready applications in vari ous areas. We currently have two lines of impregnable inkjet-printable decor papers with different degrees of complexity in their ink-receiving layers. This means we are well prepared. But we do not expect significant volume until the first industrial-scale digital printers are operational. Then we will need to convince our customers that one of our specialty products is superior to standard decor papers in price and performance. We have also developed a very broad portfolio of inkjet-printable substrates – for inkjet-print able PRIP and inkjet-printable nonwoven wallpaper bases and also for different ink systems, whether water-based, solvent, UV or latex. And, last but not least, in response to the rising number of printed electronics applications, we have further developed our Inkjet Dekor Premium range so that it is now ideal for printing electronic circuits. 21 S TE P HA N I GE L ›We have put together a very comprehensive investment package to enable us to respond to all the challenges we are aware of today that the decor paper market has thrown up.‹ FO C U S O N 22 O U R MA R K E T S 23 I NTE RZ UM 2 0 1 5 made of red core paper and customers could take a close look at them and test them while enjoying a light meal. But it wasn't only the tables that included papers made by Technocell Dekor. Over 70% of the surfaces of the stand were made from its decor paper. The R&D department’s new focus was also explained to customers at the show. The recently established, marketoriented R&D team presented its clearly defined R&D processes and impressed visitors with its extensive analytical knowledge. The fact that Technocell Dekor belongs to the Felix Schoeller Group and what that means in terms of the range of papers and converting possibilities was also explained to visitors to the stand in a separate themed area. Visitors were welcomed into a trendy living room featuring a range of different photo products (posters, canvases, postcards and greetings cards), commercial print products (corporate brochures, catalogues), release liner applications (various self-adhesive graph ics) and creative wallpaper made of nonwoven base paper. All these decorative and functional products were produced on one of the Felix Schoeller Group’s premium papers. This demonstrated exciting new perspectives for many customers. Technocell Dekor’s presence at this year’s Interzum was groundbreaking in every respect: the team was able to convince exist ing customers and new contacts alike of the benefits of the company’s range of solutions and give them the opportunity to experience Solutions first: Technocell Dekor at Interzum 2015 Technocell Dekor’s comprehensive range of solutions is a hit at the trade show Some 57,500 trade visitors from 143 countries came to Cologne between 5 and 8 May 2015 to visit the over 1,500 exhibi tors that the organisers Messe Köln had at tracted to the exhibition halls for Interzum 2015. One of these exhibitors was Tech nocell Dekor, one of the Felix Schoeller Group’s business units. Its overall aim for the show was to go into more depth about its brand promise: Solutions first. It achie ved this by refining its marketing concept and presenting it in greater detail and with more emotional appeal. A further aim was to create themed areas to give customers the opportunity to experience the busi ness unit’s range of products and services. The general conclusion after the show: for Technocell Dekor, as for numerous other exhibitors, the show was overwhelming ly positive. The team enjoyed intensive and promising meetings with existing customers and generated a great many valu able new contacts. It is anticipated that there will be lively post-show business. New brand presence gives Technocell Dekor a distinctive identity Even before its internationally important appearance at Interzum, the »Solutions first« brand promise, which was launched in 2013, had been refined to give the Technocell Dekor Business Unit a more distinct profile and make it a stronger brand. More tightly focused market positioning, improved branding and more easily understandable communication of the range of products and services are intended to increase customer loyalty and boost the brand’s emotional appeal. The solutions arrow, which symbolically points to the systematic path to a solution, was clearly visible as a multi-dimensional element on the Interzum stand and on diverse commu- nications resources. The new solutions logo combines Technocell Dekor’s six ›solution worlds‹ – Research Solutions, Paper Solutions, Cost-Down Solutions, Colour Solutions, Service Solutions and Worldwide Solutions – into a graphic form designed to make a strong impact on the customer. We focused on four solution areas at this year’s Interzum. An impressive arrangement of over 100 samples of coloured base paper underlined Technocell Dekor’s competence and expert ise in colour development. Furthermore, a large samples cabinet, the Technocell app with its different colour tools, and a selection of sample applications gave visitors an idea of the high colour standard Technocell Dekor has set itself. The developments that the company’s increasingly important pre-impregnated product (PRIP®) has undergone in recent years were explained in an easy-to-understand way through the PRIP® Story. The individual mile-stones illustrated just how highly Technocell Dekor values this product. The investment strategy adopted in 2014, which was a customer-focused response to the international rise in demand, was explained in detail. Numerous raw paper and application samples, which existing and potential customers could examine and take away with them, also demonstrated the differences between this pre-impregnated product and conventional decor paper. Technocell Dekor also presented a new product at Interzum. The coloured core papers they have jointly developed with Hans Schmid KG of Gronau were very popular with visitors. Not only were raw paper samples and handy sample books on display, but also one of the product’s popular applications: all the tables in the lounge area were decor paper hands-on. In conjunction with the entire team, Technocell Dekor will continue to work consistently in one direction: the one that will fulfil the promise – Solutions first. FO C U S O N 24 O U R MA R K E T S With passion for our customers Technocell Vlies announces its new brand promise: ›Living Nonwovens‹ A premiere at Heimtextil 2015. Schoeller’s Technocell Vlies Business Unit announced its new brand promise right on time for the international home and contract tex tiles show in Munich: ›Living Nonwovens‹ is the promise and it combines the passion behind this business unit’s products with a focus on customer-specific solutions. ›Heim textil once more proved to be an important communications platform for Technocell Vlies. The show was the ideal place to pre sent our new brand promise and our new products – especially our nonwoven lining papers. With »Living Nonwovens« we have found just the right appeal and have already had a great deal of positive feedback from customers and visitors. We can now build on that‹, says Executive Vice President Georg Haggenmüller. Among the products Technocell Vlies featured at Heimtextil were the inline-coated Nonwovens MetaTechc Evolution, papers that are coated on the paper machine. They have excellent dimensional stability and are available in grammages starting at 75 g/m2. The business unit also showcased Liner Tech – its new nonwoven lining papers that meet the requirements of the European fire classification standard. They are flame-retardant and suitable for all interior applications, have very good ink absorption and produce an excellent colour image. Nonwovens for digital printing were also presented at the trade show. This product, which Felix Schoeller’s Digital Media Business Unit is now marketing as INSPIRE wallpapers, is suitable for toner printing and all common large-format printing applications. Live presentations on a Xeikon digital printing press gave visitors the opportunity to see for themselves the product’s outstanding properties and the results it produces. ›These product developments illustrate beautifully the passion and deep understand ing of our products that we put into our high-quality Nonwovens; this is what enables them to fulfil the broadest range of customer specifications‹, says Haggenmüller. A broad product portfolio, ongoing quality management, partnership-based solutions, personal service and reliable production – all of that is behind the simple promise: ›Living Non wovens.‹ With this brand promise and the communications policy that goes with it – of working hand in hand with customers to develop individual solutions – Technocell Vlies intends to focus its activities even more tightly than before on the regions and markets of Eastern Europe and Asia, where there is still a great deal of potential for high-quality nonwoven wallpapers. 25 heimtextil 2 0 1 5 FOCUS ON SUSTAINABILITY 27 F O C US O N S US TA I NA B I L I TY Sustainability, trust and reliability The values of our family business After 120 years, the Felix Schoeller Group remains a family business. It is this long trad ition and continuity that have made a last ing impact on the Felix Schoeller Group’s self-image and its actions. As a result, fun damental decisions are taken with a longterm perspective in mind and on the basis of sound strategies. In 2012, the company’s leadership sat down with its employees and developed new corporate guidelines, which also describe the company’s goals and strategies. All the Felix Schoeller Group’s employees and partners subscribe to these guidelines. In key areas they go much further than statutory requirements and illustrate that Felix Schoeller is a medium-sized family business that successfully combines dynamic growth with sustainable actions. ›Long-term success is more important to us than short-term maximisation of profit. The company has always demonstrated this attitude in times of crisis, including those we have gone through in the last ten years. We know that our employees, with their commitment and expertise, are a major factor in the company’s success. That is why we do everything we can to save jobs even in difficult economic situations. We count on our employees and make sure that they can count on us‹, says Dr Bernhard Klofat, the company’s CEO. ›That is also the reason that we maintain close relationships with our social partners. The works councils are involved as early as possible in all developments and decisions relevant to the company. Regular meetings with the general works council’s different committees foster close communication and we also involve representatives of the IG BCE trade union in that communica- tion process. This kind of true transparency in action leaves no room for mistrust, but uses the culture of discussion we have developed together as a basis for forward-looking action. This has allowed a way of working together that is cooperative and based on a high level of trust.‹ The Felix Schoeller Group also sets great store by openness, cooperation and trust in developing partnerships with its customers, combined with sustainable mutual growth and conservation of resources. ›It has been our experience over 120 years that internal and external reliability and fairness, along with the high quality of our products, are essential factors in ensuring our business partners are satisfied. They are also the basis of our success‹, says Klofat, summing up the company’s philosophy. FO C U S O N 28 S U S TAI N A B I LITY Creating awareness of the need for energy efficiency Interview with Dr Markus Fahrentholz, head of energy management for the Felix Schoeller Group When it comes to energy efficiency and an awareness of the need for careful and economical use of scarce resources, the Felix Schoeller Group is a forerunner within our energy-intensive industry. By systematic ally rolling out our in-house energy campaign we are optimising our energy use. We are achieving a significant increase in energy efficiency and fully ex ploiting all the technological options for combined heat and power generation in order to attain high levels of efficien cy. This is illustrated by our investment in a gas turbine with a waste heat recov ery boiler at the Titisee-Neustadt mill. Has the company set itself any other goals within its energy campaign? Dr Fahrentholz: The second overarching goal of our energy campaign is to drive forward the expansion of our combined heat and power generation and heat recovery systems. Titisee-Neustadt illustrates how we are going about that specifically. We have identified our mill in Penig, near Chemnitz, as a further site for energy optimisation. We are also planning to invest in a gas turbine with a waste heat recovery boiler for this mill to enable us to use heat to generate electricity before it is then used for the papermaking process. Dr Fahrentholz, Felix Schoeller has launched an energy campaign with the goal of saving 2% of total energy demand each year, based on net production in square metres. Are you making good progress? What benefits does the investment in the new gas turbine with waste heat recovery boiler have and how have you implement ed the project in Titisee-Neustadt? Dr Markus Fahrentholz: We are on course to meet our targets. Our first target – and also our top priority – is to reduce our total energy demand by 2 % each year from the 2012 baseline. This year too we will be measuring our energy use very carefully. That is an ambitious goal for a specialty paper manufacturer because we need a constant amount of energy and water. We have been given a budget of around one million euros per year to cover energy-saving measures. However, the million euros come with the condition that we have to see a return on investment on the funds deployed within a time frame of one to two years at all our sites. The projects are developed and mo nitored by our colleague Carsten Schmidt. He also manages the budget. Dr Fahrentholz: We were faced with the challenge of changing the way our TitiseeNeustadt paper mill generates its own electricity and driving down the high energy costs associated with that. To achieve a significant increase in energy efficiency and bring our system in line with the latest technical standards, we dismantled one of the three existing gas boilers and installed a gas turbine with a waste heat recovery boiler and an auxiliary firing system instead. We had to integrate this system into our existing company grid without interrupting operations and combine it with the existing steam turbine to create a single combined gas/steam turbine. Normally one and a half to two years would be set aside to plan that kind of investment project. We achieved it much faster in order to get 29 DR M A RKUS FA HRE NTHO L Z ›Our target is to reduce our total energy demand by 2% each year.‹ it finished before the new provisions of the Renewable Energy Act (EEG) came into force. Otherwise we would have had to pay the EEG levy on the electricity we generate ourselves. What was the total investment and what is the payback period? Dr Fahrentholz: The total investment was about €4.7 million euros. We are anticipating payback within two and a half years or less. Just the electricity savings alone will account for over one million in the initial years. Before we made the investment, we spent a vast amount of money on electricity from external suppliers. We are now able to fully meet our own energy demand. The new boiler can supply the mill with almost all the steam it needs. The new gas turbine has a capacity of about 4.1 MW. Above and beyond that, we are able to feed between five and ten per cent of the energy we generate into the public grid. have already installed comprehensive energy monitoring systems at Felix Schoeller’s Osnabrück and Weissenborn sites. They make it possible to monitor all the energy flows. We want to use this data to generate production-specific analyses in future and draw conclusions from them about production, performance and energy efficiency. We are currently in the process of extending this system to the other remaining sites. Where is there still room for improvement? What signal does this investment send? With this investment, management is sending a clear signal that it intends to keep the Titisee-Neustadt mill running and it puts the mill in a stronger position vis-a-vis its national and international competitors. Does the energy campaign have any other goals? We will only be able to achieve our goal of being energy-efficient and being careful with how we use resources if our messages reach all our employees and we involve them in our projects. Careful use of energy has to be everyone’s mindset. People have to actually want to do this; it will not work if it is perceived as an obligation. The Felix Schoeller Group is participating in the Osnabrück district’s climate change strategy Osnabrück understood very early on that climate change mitigation is one of the key challenges of our times. It happens at regional level too and is particularly important there. All the key players and dialogue groups in Osnabrück itself and the entire district very quickly reached a consensus that improving energy efficiency and increasing the renewables share could only be achieved through a concerted effort on the part of all the regional actors from industry, academia and the scientific community, energy suppliers and multipliers across the entire What can you do to involve employees? Our third overarching goal is to increase the transparency of the energy flows and complete our data measurement. In doing this we are seeking to sharpen awareness of the need to continually improve energy efficiency. We is a contact person responsible for this in each mill: the energy officer. This is an important way of supporting the collaboration between headquarters and the individual mills. All our facilities benefit from this network. We are working actively towards raising awareness of energy efficiency across the entire workforce so that it becomes part of everyone’s way of thinking, just as broke, capacity utilisation level and speed already are. We want everyone to realise that we have set targets for energy efficiency and that everyone has to do their bit towards achieving them. We provide information in the form of handouts and posters, for example, about these energy targets and about what each individual can do to help us to meet them. Close involvement of the workforce has set us on the right track with all our initiatives. It is definitely worth joining in. Osnabrück region. The Felix Schoeller Group has supported the initiative from We have achieved certification under ISO 50001 across the entire group, which is a key requirement for receiving tax refunds or reducing the levies we have to pay. There the very outset and Dr Fahrentholz is on its advisory board. Read more about it at: www.osnabrueck.de FO C U S O N 30 S U S TAI N A B I LITY 31 F E L I X S C HO E L L E R DE M O GRA P HI C S TRATE GY Fit for demographic change A future-proof structure to keep us one step ahead in recruiting the best talent E E 01 E A N D TA K ER ESP O Working hours tailored to the needs of older people NS IBI LIT 02 YF OR TH EI OW The company’s attractiveness in the competition for skilled workers and managers N AR Schemes allowing older employees to gradually scale down RANG EMEN 07 T EC SP RE N TH O RE AT ILT U LT 04 AS BU CU KS 05 Training as a key response to the shortage of skilled workers IS T Personnel development schemes suited to older employees Corporate health management scheme T O F AL LO AN A D EN 06 03 EA DE C H INDIVIDUAL BUT ALSO GIVES A G R E AT E FU T UR E R TH T S FO FELIX SCHOELLER DEMOGRAPHIC S T R AT E G Y Organisation and design of work / the workplace A MANAGEM Overall, the Felix Schoeller Group has developed a sound structure to address the future competition for the best skilled workers and managers. ›We know that we can count on our employees‹, says CEO Dr Bernhard Klofat. ›As a family business, we depend to a particularly high degree on the people who work here and their know-how. That is just one reason why we care so much about their physical and mental well-being.‹ Healthy, skilled and motivated employees identify closely with their company and are therefore a major factor in its success. The Felix Schoeller Group’s corporate health management scheme takes an integrated approach. It involves both remedying health risks and minimising risk factors – both during the working day and after work. The aim is to provide a safe working environment but also to raise employees’ awareness of the need to be health-conscious and take responsibility for their own health and safety. The company does a great deal in this respect, but success is only assured if each and every employee also takes personal responsibility. The company has gone to great lengths to make sure we are quite literally fit for the the Schoeller Group. ›The structural opportunity involves making use of the demographic change and at the same time proactively managing the risks‹, says Hans-Christoph Gallenkamp, the Felix Schoeller Group’s CTO. ›Taking a proactive approach to the effects of demographic change will enable us to steer the change process ourselves and avoid the need for the group to simply react to it at a later date. A comprehensive assessment and reorganisation of our central structures and those of the individual mills will give us the freedom we need to meet any future challenges that the market or the competition might throw at us.‹ The aim is to actively tackle the risks of demographic change – a shortage of skilled workers, an ageing workforce and rising expectations – and to develop and implement lean processes and procedures in organisational structures with adapted skills profiles that are fit for the future. ›The Felix Schoeller Group’s HR structure – and therefore its HR costs – must be able to measure up to the paper industry’s national and international benchmarks that are acknowledged across the industrialised countries. The aim has to be to improve our competiveness‹, Gallenkamp continues. Dr Klofat, the company’s CEO, is convinced that addressing this issue will be a process that must involve the mill managers and works councils. He believes the process will last for several years but thinks that it is very important to start addressing the issue in good time and set the company’s course accordingly. AR TIV R The effects of demographic change will not bypass the Felix Schoeller Group. Today, the average age of the company’s workforce is 43.7 and by 2020 the number of employees over 60 will rise from the current figure of 77 to 210. To tackle the challenges this entails, we have developed a demographic strategy based on seven pillars of action. future. That includes offering extra cover under the company’s health insurance scheme, which employees have been able to opt for since last summer for both themselves and their families. We have taken out a group insurance policy as part of our preventive health philosophy. The basic package consists of cover for dental prosthetics, additional sick pay and a prevention component. As an incentive to join the scheme, Felix Schoeller will pay employees’ premiums up to the end of 2015. About 1,250 employees have already taken up the offer with BKV, Schoeller’s insurance provider. A quite different contribution to the health management scheme is the company’s efforts to encourage exercise. As part of this, a bike-to-work scheme called JobRad has been launched: employees can lease a bike or e-bike and save on income tax by having the payments deducted directly from their gross salary. In this way, they get to do something positive for their health and also save money on the purchase of a new bike. More information about how it works can be found at www.jobrad.org. Over 300 bikes had already been delivered to our employees by May of this year – a huge success. Apart from the diverse range of offers the company has put in place this year as part of the corporate health management scheme, management has also developed a strategy for the HR structure of the future and already presented it to the mill managers and works councils. It looks not only at the risks that are associated with demographic change but also at the opportunities it presents. The idea is to grasp those opportunities to future-proof L MP OY S EE PR C OA FO C U S O N S U S TAI N A B I LITY 32 HE A LTH A ND S AFETY / TOP JOB A proactive approach to health and safety You notice them immediately – the blue, eye-catching display boards that greet employees, customers, suppliers and visitors to the Felix Schoeller Group’s German mills. They show the latest accident figures. ›We want them to raise awareness about safety among the workforce and everyone who visits our mills‹, explains Rüdiger Bartholomäus, safety officer at the Osnabrück mill. The blue boards are just one contribution among many to health and safety in the workplace. Others include the brochures drawing attention to safe behaviour on site that visitors can pick up at the porters’ lodge, further information boards around the site, safety precautions, a special system for submitting suggestions for improvements, along with talks and training courses. The figures on the blue display boards speak for themselves and are meant to be a reminder of how quickly something can go wrong. But they also clearly illustrate that the number of incidents in the Felix Schoeller Group is relatively low. ›Our accident figures have fallen in recent years and are below the industry average. We are proud of that and all the measures we have put in place are designed to make sure things stay that way‹, says Bartholomäus. Health and safety is an integral part of the Felix Schoeller Group’s corporate philosophy The Top Job award is both a commitment and a challenge Receiving a Top Job award – the seal of quality awarded to medium-sized companies in Germany in recognition of their HR policies - provided proof last year that the Felix Schoeller Group’s employees are all in all very happy with their company. ›This result endorses our policies but also motivates us to continue improving‹, says CEO Dr Bernhard Klofat. The company’s response to the results reflects this constructive attitude. Apart from the measures we put in place immediately following the evaluation of the survey, we also hired academic experts to help us to adapt the Top Job results this year to the current work situation and, with the participation of our employees, made them more specific to each area of work. The conclusions we drew and activities resulting from this are currently being implemented. In recent years, we launched both centralised and decentralised measures to improve the working environment. Some of them originated in the mission statement we developed with our workforce. For example, a management practice that attaches great importance to cooperative and employee-oriented leadership is a firm feature of the Felix Schoeller Group. Managers up to shift supervisor level attend special seminars to support them in implementing this guiding principle. ›We are constantly seeking to improve and optimise our internal processes. The Top Job award can help us with that‹, says Rainer Höcker, the company’s HR manager. In three years’ time at the latest, the com pany intends to have the renowned University of St. Gallen carry out another survey. and an important component of everyday working life. Our stated aim is to continually improve and further develop both technical and organisational health and safety measures and to improve employees’ attitude to safety. Each year, for example, specific targets are agreed with the production departments with the aim of completely preventing work-related accidents and health issues wherever possible. In addition, management should set an example of safe behaviour and at the same time motivate people – both internally and also in their contact with customers, suppliers and external visitors – to follow their example and participate actively. These measures are having a demonstrable effect. 33 F E L I X S C HO E L L E R P HO TO AWA RD The 2015 Felix Schoeller Photo Award takes on a new international quality The second international Felix Schoeller Photo Award receives high-calibre entries from 65 countries The 2015 Felix Schoeller Photo Award kicked off on 1 January with new Compe tition Rules. One of the aims was for the award and its five categories to target pro fessional photographers even more closely and the other was to increase its interna tional reach still further. On 31 May – the deadline for entries – the conclusion drawn was decidedly positive: both aims had been achieved. Dr Friederike Texter, Vice President Corporate Communication with the Felix Schoeller Group, sees the direction the second Felix Schoeller Photo Award has taken as a consequence of the company’s actions: ›We have always stressed that we wanted the Felix Schoeller Photo Award to honour photo g raphy of the highest quality. That is why we took the deliberate decision to tighten up the Competition Rules to target professional photographers more closely. We also succeeded in recruiting the support of Germany’s two most prestigious photographers’ associations, BFF and DGPh, both of which have inter national connections. Their endorsement of our award enabled us to attract the attention of professional photographers worldwide.‹ 1,200 entries from 65 countries One of the outstanding results of this year’s Felix Schoeller Photo Award is the fact that 1,200 entries have been received from 65 countries. In 2013 there were 1,300 entries from 26 countries. Entries have been submitted from every continent in the world except Antarctica. The countries with the highest number of entrants are Germany, Austria, France, USA, Switzerland, the United Kingdom, India, Italy, the Netherlands and Poland. The high level of participation from Asian countries – including India, China, Japan, Philippines, Thailand, Bangladesh, South Korea, Singapore, Malaysia and Vietnam – must also be rated as a particular success. With 200 entrants this year, the percentage of emerging professional photographers has more than doubled. They are competing for the Felix Schoeller Photo Award’s Emer ging Photographer prize, which has been provided by Phase One, the Danish manu facturer of high-end, open-platform, me dium-format cameras. Dr Texter believes the success expressed in these figures is the result of two actions taken: ›It is no coincidence that the number of countries represented in the entries more than doubled. Along with our collaboration with the photographers’ associations, the fact that we stepped up our international press campaign meant that we reached professional photographers through print and online media. We did some research in Asia that enabled us to establish connections to pho tographers’ communities, who gave prominent publicity to our award. Our analysis of the award website has shown that people from over 121 different countries accessed the site. That is phenomenal! In the emerging photographer category we developed a well-targeted mailing list for international universities, enabling us to make contact with numerous lecturers who encouraged their students to take part in the award. Now we are reaping the benefits of the work we put in.‹ ›We are particularly pleased about the high percentage of »repeat customers« from the last competition‹, Dr Texter adds. ›All the 2013 award-winners – with the exception of the winner of the Emerging Photographer prize – submitted entries again this year, as did over 70% of those who were nominated for a prize. That demonstrates that we were able to secure the trust of professional photographers and get a lot of things right first time round. The jury is already looking forward to viewing and selecting the entries and the Felix Schoeller Group is looking forward to a superb exhibition!‹ The jury will have selected the nominat ed and prizewinning work in the different categories by the end of August. The awards ceremony and exhibition opening will take place on 27 September 2015 at Osnabrück’s Cultural History Museum. The exhibition of all the prizewinning and nominated entries will run from 27 September 2015 to 17 January 2016. felix-schoeller-photoaward.com FO C U S O N 34 S U S TAI N A B I LITY Going all out to achieve top performance Felix Schoeller Group and project 1 Often it is the little things that make all the difference between very good results and absolute top performance. This is an insight that the Felix Schoeller Group and the Project 1 team share. Because both in paper production and on the race track the same principle applies: only those who constantly optimise their processes and machines, understand their craft and are confident that the people in their team are putting their heart and soul into striving for perfection, will ultimately be that decisive second faster it takes to come out a winner or that tiny modicum better that makes paper into premium paper. When tuning up a racing car or optimising a paper machine, perfect teamwork, smooth-running processes for the hi-tech equipment and maximum precision lead to success. And, at the end of the day, people are the main focus – both employees and customers. ›It is the striving for perfection and top quality, the way of working in highly committed teams and a high degree of customer orientation that is to be found both in our company and at tolimit. It is a winning mentality, as they say in the sporting world‹, Dr Bernhard Klofat (CEO) explains. From now on the two companies will follow the same path. On the one hand, with its Project 1 Porsche Carrera Cup Team, tolimit is giving the Felix Schoeller Group a platform on which to bring customers together, forge new contacts and facilitate mutual learning. On the other hand, the racing team will use the Felix Schoeller Group’s premium papers to convey emotions – whether for its annual calendars, autograph cards, premium photo gifts, large-format prints, sign and display media for branding purposes or canvas media for wall decoration for use in hospitality events at the race track. The start of an inspiring partnership It all started back in 2013 when the Technocell Vlies Business Unit organised the Global Wallcoverings Association’s (IGI) Technical Conference. tolimit put together an individu ally tailored social programme that had an international focus, appealed to both the ladies and the gentlemen, and fostered communication among the participants. A tyre-chan ging contest, off-road buggy driving, a Formula One driving simulator and a glimpse behind the scenes of the most successful team in recent years in the Porsche brand cups were all a great hit. As was tolimit’s input at our Sales Conference, which took place a year later in Lohne and where it once more became clear just how much an industrial company with several thousand employees can learn from a racing team. ›We realised how stimulating, motivating and inspiring it is to be in the company of special people‹, said Dr Klofat. ›In our capacity as the official premium paper partner to the German Olympic team in Sochi 2014 and Rio 2016, our experience with getting customers and business partners to join us and get to know our products at a range of exclusive events in a deliberately different, highly emotional environment has already proved very positive‹, says Florian Murrmann, Senior Vice President Marketing. ›Our customers become immersed in our »best performance« brand promise in a completely different way, which enables them to develop an even better understanding of our principles of success and fundamental beliefs about collaboration. We are looking to work with the project 1 team to set up another platform around »performance« – our brand essence – which we can use to consolidate and develop partnerships with our customers. We have already had positive feedback across the board about the first jointly created events and paper products and that makes us very optimistic about the future.‹ Felix Schoeller and tolimit are a good fit. ›We only work with partners who excel in their field. And it is very important to us to work with people who inspire us and whom we can inspire‹, says Hans-Bernd Kamps, founder and CEO of tolimit. There are plans in the pipeline for the Felix Schoeller Group’s employees to also participate in this partnership. Concepts outlining how they can experience tolimit’s team spirit for themselves are currently being developed. 35 F E L I X S C HO E L L E R GRO UP A ND P RO J E C T 1 FOCUS ON FELIX SCHOELLER 37 I NNOVATI O N M A NA GE M E NT The employees come up with the best ideas Interview with Christian Wlotzka, head of innovation management The Felix Schoeller Group’s innovation management strategy relies on the creativ ity of its employees. Since 2012, Christian Wlotzka has been head of innovation man agement, which is a department within the group’s business development function. He outlined for us what his job involves. Mr Wlotzka, what position does inno vation management have in the business development function? Christian Wlotzka: The business development function is concerned with systematically identifying attractive new areas of business and translating existing ideas into commercially successful products and services. This includes analysing search fields, establishing and maintaining external contacts and organising the innovation process. My job as head of innovation management involves nurturing and maximising the potential of our employees as well as systematically managing how we generate, collect and assess ideas. The innovation management team is tasked with coming up with ideas for new products, collecting and evaluating them and systematically managing new areas of business. On the one hand, it is about creating conducive structures that will facilitate the establishment and development of innovation potential and, on the other hand, about monitor ing the entire innovation process – from the birth of a new idea, its evaluation, and ultimately its translation into commercially successful products or services. Who do the ideas come from? Wlotzka: Every employee is welcome to feed in their ideas. The ideas come from employees in quite different areas of the company. Especially valuable ideas emerge when someone is able to link their specific knowledge of the company with a new take on a particular aspect of it. Many ideas are submitted through the FIT Plus ideas management system. Some employees also request a meeting with me to discuss their suggestions and I am happy to support people in fleshing out their ideas and making them more specific. Other ideas emerge during workshops or other activities involving employees. We have also set up an interdisciplinary innovation team, which is highly motivated in developing new ideas. What exactly is the innovation team? Wlotzka: The innovation team is part of a project to build a culture of innovation and foster innovation potential in our company. It is directed at specific target groups with a view to intensively nurturing potential innovators, who act as local beacons in their departments. In this way, the innovation idea is transported into numerous organisational units and the new network that is created facilitates better information sharing across the departments. The innovation team consists of 14 colleagues; it is interdisciplinary and includes representatives from 12 different departments in the company. This diversity is an important factor because the different angles from which the team members view things generate a broad spectrum of new ideas. The first team met on average one day a month for 18 months to take part in training courses, discussions and workshops, with team members being released from their normal work. A new, second innovation team is currently being set up. Releasing colleagues from their normal duties creates the free time and brain space needed to think creatively and generate in novative ideas. Initially, the team was introduced to methods for systematically developing creative solutions, after which they developed many creative ideas of their own. How do you go about looking for new business ideas? What media and commu nications channels do you use to acquire information? Wlotzka: Face-to-face meetings are needed to generate ideas, because they allow a creative atmosphere and dynamic process to develop. To harness the innovation po- FO C U S O N F E L I X S CHOE LL E R G ROUP CHRISTIA N WLOTZKA 38 39 I NNOVATI O N M A NA GE M E NT tential it is very important that all the ideas are channelled into a systematic processing procedure. Within the innovation team, we have developed a process we use here by which different methods have been combined to generate ideas. Another approach involves defining search fields and setting up search field matrixes. These search fields are methodically analysed and reviewed against predefined criteria, after which the findings are documented. We use virtually all available media to acquire information. A lot of information is of course accessible online, but personal contacts, joint projects, trade shows and seminars are also valuable sources of information. cess, giving an indication of how mature and usable an idea is within our company. Having generated a shortlist of ideas, we examine them again against a raft of different essential criteria, such as whether an idea fits into the corporate strategy, what entry barriers there are for the market positioning envisaged, or how attractive the idea is likely to be to the market. The technical implementation cri teria are equally important and involve checking an idea to see if it is compatible with our competences. All ideas that meet the criteria at this point are forwarded to the business development department, where they are taken through a stage-gate process. ›Releasing colleagues from their normal duties creates the free time and brain space needed to think creatively and generate innovative ideas.‹ No idea gets lost! Wlotzka: Irrespective of where it originated, each idea goes through the same process. There is an assessment process in which each idea is evaluated, prioritised and docu mented. The multistage procedure ensures that new information is added to the new approaches that develop throughout the pro- What kind of experience have you acquired to date? Have you made any adjustments to your approach? Wlotzka: The experience with our innovation activities thus far has been very good. Again and again, I am impressed by the commitment, motivation and creativity of our colleagues. We have not made any corrections to our course, but we have introduced some optimisation measures. We regularly consider and evaluate our measures and methods to tailor them more closely to our needs. For example, we have realised that issue-specific, target-group-oriented measures are the most efficient and that direct, face-to-face communication and a culture of openness are extremely important. Are there any tangible results you can talk about? Wlotzka: Yes, definitely. During the course of our activities we have screened hundreds of ideas, of which 11 have to date managed to clear all the hurdles to gain entry into the stage-gate process. One idea has made it through to product maturity: it is an inkjet sublimation paper for textile printing, based on a microporous coating, which was showcased at this year’s FESPA trade show in Cologne under the name S-RACE and is attracting a great deal of market interest. FO C U S O N F E L I X S CHOE LL E R G ROUP 40 LE A N MA NA GEMENT 41 DR A NNE GRE T KNI TTE L I am a bus driver, not a taxi driver Interview with Dr Annegret Knittel, manager of the QSU / Lean Management Competence Center Lean management in the Felix Schoeller Group has been running for three years now with Dr Knittel at the helm. The first Lean Champions are – as planned – now back in line management roles. Some of them were able to use their experience as Lean Cham pions as a springboard for their career: Stefan Müller, for example, is now converting manager in Osnabrück and Markus Schaulin is production manager in Günzach. Let us re view how the scheme is progressing. Using Lean Champions to roll out the lean management programme proved to be very effective. The original idea was for the Lean Champions to rotate every three years. That is now happening and is proving successful. The Champions take the concept of lean management into the mills. Dr Knittel coordinates them. One of her main concerns is to ensure that the transfer of information between the mills and the central functions runs on lean management principles. Another aspect of her job is to instigate lean management processes in the central functions too. A range of different tools help to implement lean management principles A number of methodological tools have helped to achieve a constant rise in acceptance of lean management. One such tool that has proved to be very useful is the ›cockpits‹. They are situated beside the individual machines and in other areas such as the engin eering and logistics departments, and display to what extent the particular process or department is meeting key parameters. At regu lar morning meetings involving the production, engineering and planning departments, the foreperson or shift supervisor talks about the key performance data. Everyone can instantly see whether the process in question is working properly (i.e. within the parameters set) or not. Anything unusual is discussed, and any decisions needed can be taken immediately because everyone who can and must be a part of the decision-making process is there on the spot. The benefits of the cockpits are generally recognised and they are being actively used everywhere. As well as the cockpit, other lean man- agement tools are now also being used, as Dr Knittel explains: ›We use lean management tools that are relevant to us quite intensively. Kaizen workshops, for example, can be convened by anyone who needs the help of colleagues to solve a problem. The Standard Work tool helps us to standardise work processes as much as possible. This is about making sure all work processes are carried out safely, efficiently and in compliance with best practice. With Andon we have the possibility of getting information in real time – through either visual or acoustic signals – about deviations from the standard, enabling all our employees to use a standard procedure for rectifying these deviations. We also use TPM. It stands for Total Productive Maintenance and is a lean tool for involving all employees in maximising machine availabi lity.‹ But 5S is the most important element of most lean activities. ›We have used this to create a clean and tidy working environment in our production units, enabling us to spot errors very quickly, without having to waste time looking for important tools, etc.‹, says Dr Annegret Knittel. The task now is to maintain what has already been achieved while continuing to inject new impetus. Constantly driving lean management forward and injecting new impetus Dr Knittel understands that lean management is an ongoing process that constantly needs new impetus to keep everyone’s levels of motivation high. A key way of achieving this are the lean audits that are carried out in all the mills at the end of each year. They involve everyone in positions of responsibility in establishing whether targets have been achieved; each department presents the measures it has put in place to achieve targets and looks at how lean principles are being practiced in their day-to-day work processes. »We are aiming to have integrated the optimisation processes into everyday routines by the end of the year.« Dr Knittel analyses the results and carries out a benchmarking exercise across all the mills. The results are communicated to everyone and the best approaches or departments are defined as examples of best practice. Dr Knittel then organises internal lean study visits to these departments. ›In this way we promote a continual transfer of know-how across the mills. In addition, the best-practice departments can compete for the TOP lean award at the end of the year. That is a further incentive for our employees.‹ The Felix Schoeller Group’s participation in lean study visits to other best-practice companies has also boosted motivation. They enable participants to expand their horizons and see how other companies do things. They see that some things work well or better in other companies but that they also share the same problems. This insight is a real motivation for employees and inspires them to come up with new ideas that are evaluated, tracked and implemented. To date, 156 ideas have resulted from the lean study visits, half of which have already been put into practice. Some are still being processed and for others a decision was taken to not follow them up any further. With regard to motivating her colleagues Dr Knittel says: ›I drive a bus, not a taxi. I pick up anyone who stands at the bus stop and wants to get on board. But I can’t pick each person up from home. The acceptance for lean management is getting better, but it also very much depends on the individual man ager. It really is a management issue.‹ Tours of the mills led by the mill managers or sometimes the company management have also proved to be a valuable way of gaining on-site information about progress with the lean management system. The tours are popular with employees and have a positive impact on motivation. The central functions are also practising lean management In March last year, lean management was launched in the central functions with the target of introducing cockpits and 5S there over the course of the year. ›In the central functions we are working on optimising between three and five core processes. The aim is to identify and eliminate wastage in these departments too. We are aiming to have integrated the optimisation processes into everyday routines by the end of the year. A lean audit will then also be carried out for the central functions‹, Dr Knittel explains. Six Sigma was launched in 2014 as a major lean management component Six Sigma is another lean management tool. It uses analytical and statistical methods to identify the causes of errors, rectify them and minimise variations in production and business processes. In 2014, a first wave of ›Green Belts‹ was trained. The aim is to use the Six Sigma approach across all departments in the company. Dr Knittel sums up what has been achieved so far: ›We have still not finished implementing lean management principles and we never will because it is an ongoing process. We still have a lot of potential to tap. But the lean study visits have shown that we are already keeping up with the best. There are even some areas where we are already outperforming the best-practice partners we have got to know on our external lean study trips.‹ FO C U S O N 42 F E L I X S CHOE LL E R G ROUP +++ FELIX SCHOELLER NEWS +++ Out of love for high-quality sports photos A unique photo project to match a unique tournament Football is passion. Football is emotion. Their misery and joy, and their passion for photo: Paralympics champion Sebastian And how better to record that than with the game are completely authentic. Time Dietz. high-quality sports photos? The Felix and again, I have managed to create im- Schoeller Group shares that belief and pressive – sometimes even award-winning About Jürgen Fromme recruited a renowned German sports pho- – photos, taken at just the right moment ›Multiple-award-winning and internation- tographer for TSG Burg Gretesch’s Scotch and with the right focal length and angle. ally acclaimed sports photographer‹, is how & Soda and Friends Cup. Jürgen Fromme’s And with a bit of luck one of my photos the Neue Osnabrücker Zeitung described impressive photographs captured tears, will be up there with the front runners for him in an article in their newspaper. The joy and passion at this unique tourna- the 2015 sports photo of the year.‹ Maybe person they are talking about is Jürgen ment for the under-nines age group. it will be a photo showing Bayern Munich’s Fromme, who was born in 1967 in Münster. Jürgen Fromme and the Felix Schoeller juniors cheering for FC Köln, who went on He worked for seven years as a photogra- Group share a love of high-quality sports to win the tournament. Or the boundless pher with the Westfälische Nachrichten photos – it doesn’t matter whether it’s at joy of the youngsters from Juventus Turin newspaper in his home town before he the Olympic Games or a youth football after winning a penalty shoot-out. Or a moved to the Sven Simon photo agency tournament. ›High-quality photos and photograph taken from an unusual angle in 1990. Two years later, he and Ralf Ibing high-quality paper form a symbiosis that showing football in a whole new light. founded the sports press photo agency firo. thrills every discerning photographer‹, Incidentally, the medals were pre- His work has won the sports photo of the says Fromme. ›I am so moved and fascinat- sented by a sportsman who also has close year award three times, plus other national ed each time by how emotional the kids links to the Felix Schoeller Group and and international prizes, and has been fea- are. Their responses are still so genuine. shares its love for a high-quality sports tured in numerous exhibitions. 43 F E L I X S C HO E L L E R NE WS FO C U S O N 44 F E L I X S CHOE LL E R G ROUP 45 F E L I X S C HO E L L E R NE WS Specialty paper for printing smart labels The Federal Ministry of Education and Research invites the Felix Schoeller Group to Hannover Messe to present printed electronics Excellence and emotion on premium paper Successful partnership with DOSB – looking forward to the 2016 Olympics in Rio Photo: BMBF/Leo Seidel From idea to application, from print- Mat and A3ple‹, explains Dr Wolfgang pliance along the cooling chain for highly ed batteries to complex systems. In a Schmidt, head of research and develop- sensitive medication. number of research projects the Felix ment in this field with the Felix Schoeller The labels are complex systems, con- Schoeller Group has developed high-gloss Group. One of the positive outcomes of sisting of a sensor, analysis logics in the papers with good dimensional stability as the research projects is that it has been form of a simple circuit, a display and a a substrate for printed electronics. And possible to further develop the special power supply. Everything is applied in just recently its efforts were rewarded qualities of our p_e:smart papers. Their consecutive steps to the specialty paper Visitors to the German Olympic Sports moments and to ensure they are in the DOSB, we are able to share with our cus- with two-fold success. First, at this year’s extremely smooth finish means that they using carbon, silver and conductive poly- Confederation’s (DOSB) website can se- highest possible quality to reflect their tomers and partners values such as ex- LOPEC, the International Exhibition and can be used as an alternative substrate for mers, as well as zinc and manganese diox- lect their favourite sporting moment of importance. With a diverse range of activ- cellence and global fair play / teamwork, Conference for Printed Electronics in printed electronics in applications where ide for the integrated battery. The labels the month. The first prize in the compe- ities, we demonstrate – and also increase – which are firmly rooted in our brand Munich, the EU-funded research project films would otherwise be used. This has are simple to make and can be disposed of tition consists of five poster prints of the the relevance of paper products that have promise »Best-Performing Papers – World- A3ple received a best demonstrator award paved the way for further complex and without putting any additional strain on winning image on premium paper. This a special feel‹, says Florian Murrmann, wide«‹, says Murrmann. in the projects funded by the public sec- exciting applications such as packaging the environment. monthly competition is being supported Senior Vice President Marketing. The Felix Schoeller Group has been tor category. Shortly afterwards, German that incorporates printed electrodes that by the Felix Schoeller Group, since 2013 Customers and top athletes alike were the official premium-paper partner of the research minister Prof. Johanna Wanka produce flashing lettering or smart labels the official premium paper partner of the already thrilled with the photo prints on German Olympic team since mid-2013. honoured the BatMat project by inviting like those developed by an international Background: paper instead of film German Olympic team. Felix Schoeller’s specialty papers at pho- The next Olympics – to be held in Rio de the eight project partners to take part in team with members from Finland, Portu- In printed electronics several conductive An individual photo gift was provided tokina 2014. Olympic heptathlon medallist Janeiro from 5 to 21 August 2016 – will Hannover Messe and showcase the pro- gal, Italy, France and the Netherlands as layers are applied consecutively, with by Felix Schoeller for each guest at the gala Lilli Schwarzkopf, men’s Olympic luge cham- be the second Olympic Games at which gress that has been made in printed nickel part of the A3ple project. Sensors print- each layer being heat dried, sometimes at ceremony at which the German sportsper- pion at Sochi, Felix Loch, and Paralympic the specialty paper manufacturer will be metal hydride batteries – both primary ed onto paper measure the concentra- high temperatures. If the surface of the son of the year award was presented in discus champion at the 2012 games, Sebas- working to record unforgettable Olympic and rechargeable. tion of gases or temperature. They can substrate does not have dimensional sta- Baden-Baden in December 2014. tian Dietz, let us use their magic moments moments on high-quality paper and in ›Printed electronics is an interesting be used, for example, on stickers for pro- bility and changes as a result of the heat, ›The Olympics provide an ideal plat- for the design of our trade show stand and doing so creating lasting memories for our area that offers new applications for paper. tective clothing to help firefighters and it could compromise the 100% accuracy form for us to use our specialty papers to for personal autograph-signing sessions. customers and partners. We are learning to further optimise our paramedics with rescue work in burning of fit that is absolutely essential for print- record for posterity special unforgettable ›Thanks to the partnership with specialty papers in projects such as Bat- buildings or to monitor temperature com- ed circuits to work properly. FO C U S O N 46 F E L I X S CHOE LL E R G ROUP 47 S choeller Technocell GmbH & C o. KG, WE I S S E NB OR N Congratulations to the Weissenborn mill on being part of the Felix Schoeller Group for 25 years! S teve W endt Apprentice »I started training to be a paper technologist with Felix Schoeller just under three years ago. I am delighted to have had this opportunity. During my training I have learnt about all the processes from making the paper base through to finishing and converting. I was able to complete my training in the summer. I enjoy working at Schoeller. The work is varied and interesting.« M argit B usch Manager of the aqueous coating department They were turbulent times back then at the end of the 1980s. The fall of the Berlin Wall meant that Felix Schoeller could collaborate with the Freiberger Papierfabrik zu Weissenborn, which was situated in the former East Germany and was the leading supplier of photographic base paper in Eastern Europe. The two companies had in fact been in contact for some time but things did not become specific until 1989 when Walter Niemeyer, at the time head of paper production in Osnabrück, and Hans-Michael Gallenkamp, the then CEO of the company and now chair of the advisory board, began talks with representatives of the former state-owned company (VEB FZPW). The original goal to set up a long-term collaboration culminated in the acquisition of the mill by the Felix Schoeller Group, the West German specialty paper manufacturer. On 1 July 1990, the Weissenborn photographic and specialty paper mill became the first paper mill in East Germany to be reprivatised. Twenty-five years on, the mill looks back over its unique biography. ›The Weissenborn mill is a success story that we can all be proud of, especially the mill’s dedicated workforce. We really must congratulate them‹, says CEO Dr Bernhard Klofat. ›Good technical and technological conditions and the employees’ high level of expertise, combined with an unwavering will to succeed, were what made the mill able to progress as it has over the last 25 years. It is no longer possible to imagine the Felix Schoeller Group without Weissenborn. We have created a solid foundation for the future here.‹ As part of the restructuring programme, Felix Schoeller from the very outset set itself the goal of meeting the high quality specifications of the company’s major international customers and of bringing the Weissenborn mill up to the standard required by the world photo paper market. That also included switching from the baryta-coated papers that were still being produced and marketed in Eastern Europe to PE-coated photo papers. The strategic goal was to develop Weissenborn into a fully integrated facility for photo imaging and digital media papers. Over 300 million was invested in the mill to achieve this. The milestones along the way included expanding PM 4’s capacity, building two extrusion coaters – ET 9 and ET 10 – building two coaters – C 5 and C 6 – as well as investing in a high-performance full-service slitting facility and a high-bay warehouse. All of that makes the Weissenborn mill the most flexible and modern fully integrated facility for high-calibre imaging products in Europe. With over 700 employees, 200 of them in the slitting facility alone, the mill is the main supplier for the Photo Imaging and Digital Media Business Units. ›You can look back over what we have achieved together with great self-confidence. The Weissenborn mill is not only fully integrated into the Schoeller Group, but is also held in high regard by our customers and the market in general as a result of its performance, the quality of its products and its technological standards‹, said Hans-Michael Gallenkamp back in 2000. Fifteen years down the road, nothing has changed about this assessment of the Weissenborn mill. ›I have worked in the Weissenborn mill for 34 years. In 1995, I was put in charge of the coating department, which had 24 employees at the time. During this time, we succeeded in coating HP grades on Coater 1. Production has grown steadily since then. Key elements of this success were internal communication and the excellent collaboration with HP. I am proud that my work has contributed to the coating department having developed so positively. Throughout all the changes over the years, special attention was always given to employee training. Felix Schoeller is a family company that attaches great importance to respect for its employees.‹ M arkus F riedland QA operative and machine operator in the extrusion department ›What fascinates me most about the work at Felix Schoeller is the varied production environment it offers and the fact that at the end of a project you hold a high-quality product in your hand that you played a part in creating. That is why the start-up of our new extruder ET 9 and the start of the extrusion process were especially exciting moments for me within the company. People who want to use their initiative and take responsibility for helping to shape their work environment very quickly feel happy at Felix Schoeller. That is what it was like for me at least when I started my job as a QA operative, assistant and machine operator in the extrusion department in 2000. Since then, Schoeller has continually progressed and developed tech nically. That keeps you on your toes and means your job is never dull.‹ U lli L andherr Electrical, instrumentation and control engineer ›I began my training in instrumentation, control and automation technology at the Freiberger Zellstoff- und Papierfabrik in Weissenborn in 1979. I still work there in the maintenance team as an electrical, in strumentation and control engineer. After German reunification, the strategic restructuring carried out by the Felix Schoeller Group helped us to continue the mill’s success story that had begun back in the East German days. The employees’ energy and motivation was the driving force that helped to successfully navigate the difficult times following the collapse of East Ger many.‹ FO C U S O N 48 F E L I X S CHOE LL E R G ROUP S choeller Technocell GmbH & C o. KG, WE I S S E NB OR N T eresia Palm Mill controller A xel B ergmann Mechanical engineering project manager ›After completing vocational training followed by a university degree, I started working at Felix Schoeller. The interesting work and superb working environment and colleagues quickly banished the initial reservations I had about having a long journey to work. And, in fact, those reservations disappeared so well and truly that I have now been with Schoeller for 20 years and I still enjoy driving to work. My experience of working on the project to install the IR dryer on Coater 1 in 1997 and the new slitting facility in1998 made a huge impression on me – both in terms of the engineering involved and the opportunity to work with colleagues. Those projects presented special challenges which we tackled as a team. Today, my job includes mechanical maintenance of the slitting facility, coordinating rebuild or expansion projects and maintaining all the cranes in the mill.‹ 49 M atthias G r ö S S ig Chair of the works council ›I started working at the Weissenborn mill as a trained master electrician on 1 September 1978. Reunification presented a major challenge both for the company and for the individual employees. But we got through it and today we once more have a workforce of over 800 – four times as many employees as in 1993! The upturn and the positive developments that followed are the result of appropriate investment in new machinery and constant technical progress. Back then I would never have expected that I would now be signing so many offers of employment. If you ask me what were the best things that happened in these last 25 years, I would, of course, say these phases of expansion and staff recruitment. Anyone serving on a works council would be proud of being able to play an active part in that kind of development. The fact that we have this opportunity here to take an active role in developing and shaping what happens is the reason that I still enjoy my job in this company enormously. The superb way we work together in the works council in Weissenborn and the other German mills and the relationship with management that is based on an attitude of social partnership and fairness are also reasons that I like working at Schoeller. It was a good day for the Weissenborn mill when the Felix Schoeller Group acquired it 25 years ago.‹ R ico C lausnitzer Second shift supervisor in the slitting facility ›Even when I started with Felix Schoeller as a temporary employee, I was immediately accepted as a fully fledged member of the team. When I started in the slitting facility in 2009, I immediately felt that I had found a secure job with excellent prospects. And that was true. Within a short space of time, the slitting facility was expanded to include more machines and more employees. After I had learnt to operate the various machines, I became second shift supervisor in 2013. A colleague and I are now an experienced duo, supervising a team of 60 people and looking after the machines. I am looking forward to the coming years and to an interesting future with Felix Schoeller.‹ ›I was with the company right from the beginning and I am proud of that. Last year, I celebrated 25 years of service. I was kept on after the mill was acquired by Felix Schoeller and given the opportunity to develop my career. After I completed my apprenticeship, I moved to the coating department, where I implemented and drove forward the technical controlling. I successfully completed some further training and then returned from parental leave to manage the mill controlling department. This demanding and varied job is one of the highlights of my working life so far, along with the expansion of the coating facility and the decision to produce inkjet papers in Weissenborn. I enjoy working at Felix Schoeller. Recognition of the social dimension of work is written large here and I value that highly. If there are problems, the company tries to find the best solution for everyone concerned.‹ J ens I hle Supervisor and trainer ›I began my career in 1982 when I became an apprentice at Schoeller. Since 1990, I have been working in the papermaking department and since 1997 I have been a supervisor on PM 4. In addition to that, I am also responsible for training paper technologists at our mill. In the 33 years I have been with the company, there have been many changes in how paper is produced. I am thinking of the first time we produced coloured card and all the changes through to the development of digital media papers and release liners and the major rebuilds to PM 4 that entailed. Looking back, I would say that this time was very interesting and varied but sometimes strenuous too. I have always experienced Schoeller as a family-oriented company with high social standards for its employees.‹ G erd K lemm Papermaker › I was a papermaker for 50 years, 25 of those with Schoeller. I am very proud of that. And I am equally proud of the fact that I was able to pass on my knowledge of the beater room to many colleagues. When I think back on it all now, the time just seems to have flown. Now I have retired and the next phase of my life is about to begin. I hope it will be just as exciting as my time with Felix Schoeller. I really enjoy thinking about how we started to build the photographic base paper mill here back in the late 1960s. It was a fascinating time and it was unknown territory for all of us. After German reunification, I had the opportunity to get to know the corporate philosophy of our parent company Felix Schoeller as well as new technology and production processes. Schoeller invested a great deal in the mill and I photographed its evolution with my analogue camera so that it would be recorded for posterity. I am really thrilled that a lot of my photos are now in the Weissenborn archives.‹ PA P E R R OO M 1 9 6 0 / T HE M ILL TODAY 50 51 S choeller Technocell GmbH & C o. KG, WE I S S E NB OR N Fully integrated imaging facility The year 1998 saw the start of the transformation of the imaging paper mill in Weissenborn into the only fully integrated production site for imaging papers in the world. We call it our IQ site – which stands for integrated quality – because all the stages of production are located here under one roof: from production of base paper, through all the conversion stages to slitting and warehousing. Facts and figures •800 employees •1 paper machine (PM 4) •Annual capacity: 105,000 tonnes •2 extruders (ET 9, ET 10) •4 coaters (1, 2, 5 and 6) •Coater 6: the world’s largest coater for imaging papers •Reflection of the entire value added process •Full-service slitting •High-bay warehouse, capacity: 8,850 rolls •Goods service centre •Specialty: imaging papers (photo imaging and digital media) P U B L I C AT I O N D E TA I L S PUBLISHED BY Felix Schoeller Holding GmbH & Co. KG Burg Gretesch 49086 Osnabrück, Germany www.felix-schoeller.com EDITOR Dr Friederike Texter, Senior Vice President Corporate Communications Schoeller Technocell GmbH & Co. KG COPYEDITING Dr Friederike Texter Graef Advertising, Osnabrück Kuechler Communications, Aalen PHOTOGRAPHY Vogelsänger Studios, Lage Michael Dannenmann (BFF, DGPh), Düsseldorf Jürgen Fromme, firo sportphoto, Dülmen CONCEPT Graef Advertising, Osnabrück Vogelsänger Consulting, Lage L AYO U T / C R E AT I V E D I R E C T I O N Vogelsänger Consulting, Lage COVER PRINTED ON Felix Schoeller E-PHOTO® Matt 260 g/m² PRINTED BY M&E Druckhaus, Belm Felix Schoeller Holding P. O. Box 3667 Phone +49 541 3800 – 0 [email protected] GmbH & Co. KG 49026 Osnabrück Fax +49 541 3800 – 425 Web www.felix-schoeller.com Germany