30 Fun getaways

The fun starts here with:
Worth of fun
to be won!
Plus great
Aussie fun days
30 Fun Getaways
WIN A FUN
HOLIDAY!
Disneyland
or Las Vegas
Valued at $25,000
Valued at $5,000 each
AND Instant
Daily Prizes
Scan this QR code or visit
www.igatas.com.au/fundays
Laun ch in g 7 th Ja nuar y 20 13
How will we do it?
With a fun and involving campaign, based
around a fun notion “IGA Fun Days”. Not only
does this have the consumer promotion to
drive sales, but outstanding offers have been
secured for our customers at this time...IGA’s
Funtastic savings!
So why all the fun?
The promotion
To kick the year off at a time when
IGA Fun Days – there’s $200,000 worth of
customers may be shopped out
prizes to be won! There’s the chance to win
or on holiday, we want to create
a Fun holiday to Disneyland or Las Vegas
some noise in the market – with our
Valued at $25,000, plus 30 Fun Aussie
customers and our stores. And so
Getaways valued at $5,000 each, and instant
IGA Fun Days was born to capture
daily prizes! All customers have to do is
and drive sales in the holidays. In
spend $30 in store, keep their receipt and visit
doing so we aim to reach more
iga.com.au to enter.
people with the appeal of fun –
let’s get more of them buying and
buying bigger baskets!
campaign elements
The
savings
A range of Funtastic
Over the campaign period of 7 Jan to
27 Jan 2013 the following elements will run
in promotions 2 (w/c10/01/2013) & 3 (w/c
17/01/2013) Press and Catalogues.
catalogues
savings have been
developed for IGA
Fun Days with our
Fantastic partners.
“Join in the fun
at your local IGA”
front page
TVc Corporate TV commercial to run from 7/1 until 26/1/2013, Item & Price to run for Prom 2 (10/1/2013) & Prom 3 (17/1/2013)
199
ea
180g
“During IGA Fun Days there’s $200,000 worth of fun to be won…including a trip
to Disneyland or Las Vegas...Join in the fun at your local IGA.”
Point of Sale
In your POS packs you’ll receive a range of Fun POS:
9up shelftalkers
poster
A6 info shelftalkers/Bagstuffers
Elements
available
on IGATAS.
com.au
...to increase
the fun instore!
Printable Funtastic tickets
Colouring in
online
ONLINE MATCHTASTIC GAME
online entry page
customer emails
These will all drive into the Fun webpage for competition entry and there’ll also be a
Matchtastic game.
How else can you create some Fun at store?
How about creating a Fun event on the weekend around the store – balloons, clowns, face-painting,
product giveaways, radio link-in, sausage sizzles and more!
What else do you need to do?
Review your range to ensure it ties up with IGA Fun Days feature lines.
Download campaign materials and other useful material from the igatas.com.au/retailer-login
Prepare your staff on the campaign and talk to customers about the IGA Fun Days
events and specials in your store(s).
Drive sales opportunities – ensure your store takes advantage of the programme with
plenty of stock on show.
For more information contact any of the names
below or go to IGATAS.com.au/retailer-login
Marketing
Operations
Ron Barker: 0438 445 754
Craig Smith: 0438 432 086
Promotions
MIchael Betts: 0437 099 334
Gary Sutherland: 0419 632 102
Robbie Berne: 0418 376 184
Advertising
Todd Johnston: 0407 050 472
Travis Allen: 03 6391 0250
Office: 03 6391 0200