independents
Transcription
independents
T H E B R A N D F O R T O D AY ’ S INDEPENDENTS TRUSTED Globally Trusted EMBRACED Locally Embraced 80WithYEARS more than 80 years of tradition behind us INNOVATION and a whole new world of innovation ahead, today’s is better than ever! It’s simple, really. THE SECURITY Of a world-recognized brand that makes shoppers see your store as stronger, more community-driven and more trustworthy… “Here at Shumpert’s we’ve been balancing old-fashioned values with innovation for the past 100 years. With IGA’s great programs behind us, that job is getting easier all the time.” THE SUPPORT Of unique and productive relationships with your fellow independent IGA Retailers, industry-leading wholesalers, and premier manufacturing and service providers… THE POWER Of innovative IGA brand programs that help you connect with customers and community as only an IGA Retailer can! Frank Shumpert IGA 2011 USA International Retailer of the Year ••••••••••••••••••••••••••••••• With IGA your store is stronger and your business is better…all the way around. Shumpert’s IGA Pelion, South Carolina “Whenever another retailer asks me about the “secret to my success,” my answer is always the same: IGA. With IGA we have a roadmap for success that prepares us for anything that comes our way.” Community Marketing Create memorable in-store moments that cement shopper loyalty and community relationships. With powerful new community marketing resources, you can design localized themed marketing events that strengthen your bond with shoppers and your community—all while increasing sales! ••••••••••••••••••••••••••••••••••••••••••••••• Cause Marketing Create an emotional shopper connection as an advocate for causes that matter to today’s consumers. Robert Hurley IGA 2011 USA International Retailer of the Year ••••••••••••••••••••••••••••••• Hurley’s Fresh Market IGA Towanda, Pennsylvania IGA works with Alliance partners to create in-store sales events that give you—and your shoppers—the opportunity to support important national causes. Digital Marketing Connect with your customers on their terms— whenever, however, and wherever they want. IGALink delivers a unique and personalized web/mobile presence for each IGA store, making it easy for shoppers to stay connected to what’s happening in your store even when they’re online or on the go. ••••••••••••••••••••••••••••••••••••••••••••••• Private Brands Offer your shopper a brand they love—available only at your store. “IGA is a great partner in our success—they give us the brand power, the knowledge and the confidence we need to deliver our customers an outstanding shopping experience each and every day.” Shayne Hamilton IGA 2011 USA International Retailer of the Year ••••••••••••••••••••••••••••••• Your customers will know the IGA Red Oval on the package promises trusted, family-favorite products from a quality-assured private label line that has been a staple in IGA shoppers’ homes for more than 80 years. Washington IGA Washington, Indiana “We’re grateful to have a brand with such an established community connection, and also that this same brand gives us the flexibility to take care of our community however we see fit.” Customer Feedback Know what shoppers think you’re doing well, and where you could use improvement. IGA’s regular store assessments and shopper surveys provide valuable feedback that tells you where your store stands with shoppers. ••••••••••••••••••••••••••••••••••••••••••••••• Training & Development Prepare your team to deliver the shopping experience your customers expect—and then some. Michael Shakes IGA 2011 Australia International Retailer of the Year ••••••••••••••••••••••••••••••• Atherton Supa IGA Atherton, Queensland The IGA Coca-Cola Institute gives you the online and classroom resources you need to make sure every member of your team is friendly, knowledgeable and ready to serve. Want to know more about any program? The IGA Alliance Website is your ready resource for all things IGA. Visit to log on today. Need a password? Simply apply online and one will be forwarded to you. IGA, INC. 8745 West Higgins Road Suite 350 Chicago, IL 60631 773.695.2615 www.iga.com Welcome! Want to see if IGA is right for you and your business? A great place to start is www.becomeiga.com. Here you’ll quickly find information about IGA, IGA programs, and most importantly, insights about the power and value of IGA from some of today’s award‐winning IGA Retailers . What is IGA? IGA is the largest affiliation of independent and regional grocery retailers in the United States and around the world. With the support of Alliance members like leading IGA wholesalers (Licensed Distribution Companies) and fast moving consumer goods companies known as IGA Red Oval Partners, IGA Retailers have a clear advantage : The IGAdvantage. What is the IGAdva ntage? The IGAdvantage is a proven marketing strategy designed to take the value of your business to the next level by enhancing your established local identity. The 80+ years of heritage behind the IGA trademark combines with professionally‐designed programs to help independents level the field of play in today’s competitive retail environment. How Can I Become a License d IGA Retailer? IGA Retailers are independents who are willing to work together, using professional brand marketing advantages to secure the attention of today’s—and tomorrow’s—ever more sophisticated shoppers. Your application to become a Licensed IGA Retailer will be submitted by an IGA Licensed Distribution Company (LDC) and reviewed by IGA USA. IGA USA evaluates each application for fit with IGA, and approved applicants are licensed by IGA USA through the LDC submitting the application. Which Wholesalers are IGA Licensed Distribution Centers (LDC)? IGA LDCs are in position to support IGA Retailers all across the country. A current list of these distribution centers and the person to contact for information about their IGA program is included with this brochure. Your selection of an IGA LDC is an important decision. In addition to all other services you evaluate in selecting a wholesale supplier, IG A LDCs become your partner to guide and support your implementation of the IGAdvantage. This includes access to all IGA programs, including IGA Exclusive Brand products that only IGA LDCs are authorized to distribute. IGAIGA 2012 Ret ailer Rally 2012 Ret ailer Rally Feb. 12 – 15 Feb. 12 – 15 Las Veg as, Nevada Las Veg as, Nevada Each IGA Rally is designed to go beyond theory to deliver tangible tools to take home Each IGA Rally is designed to go beyond theory to deliver tangible tools to take home and use immediately. IGA Rallies are “can’t miss” networking and learning and use immediately. IGA Rallies are “can’t miss” networking and learning opportunities that attendees consistently rate very highly. A survey of 2011 attendees opportunities that attendees consistently rate very highly. A survey of 2011 attendees showed that: showed that: 97% felt it Improved their understanding of the Alliance 97% felt it Improved their understanding of the Alliance 98% felt it was effective for networking and connecting 98% felt it was effective for networking and connecting with others with others 100% rated the overall event from “good” to “excellent” 100% rated the overall event from “good” to “excellent” For 2012, IGA Retailers, wholesalers, and Red Oval Partners will gather February 12 – 15, For 2012, IGA Retailers, wholesalers, and Red Oval Partners will gather February 12 – 15, at the Mirage Hotel in Las Vegas, Nevada. The 2012 Rally will also offer an exciting at the Mirage Hotel in Las Vegas, Nevada. The 2012 Rally will also offer an exciting “First” – the first time IGA will join its Rally with the National Grocers Association’s “First” – the first time IGA will join its Rally with the National Grocers Association’s annual convention, offering IGA Retailers a further advantage of discounted admission annual convention, offering IGA Retailers a further advantage of discounted admission to the NGA event. to the NGA event. IGA Licensed Distribution Companies Licensed Distribution Center IGA Contact Affiliated Foods Midwest Brad Brooks Associated Grocers of Florida Chris Lavoy Associated Wholesale Grocers Fort Worth Division Associated Wholesale Grocers Goodlettsville Division Bozzuto's, Inc. C&S Wholesale Grocers C&S Wholesale Grocers Great North Foods IGA LLC Tom Arledge Warren Zweig Steve Traun John Sabbagh Laurence Kincaid Vice President IGA & Store Brands Vice President Merchandising [email protected] (954) 876‐3128 [email protected] (000) 000‐0000 Sr. Sales Manager [email protected] Sales Director North Region (402) 371‐0555 [email protected] Sr. Business Manager [email protected] Retail Account Executive [email protected] (615) 859‐8224 (203) 250‐5398 (978) 749‐2611 (530) 383‐9333 (989) 356‐2281 Jim Tooms President [email protected] (480) 281‐1477 Laurel Grocery Company John McCurry Merchants Distributors Eddie Minton W. Lee Flowers & Co. IGA Coordinator [email protected] Phone Director, Sales &Marketing [email protected] Bruce Vining Unified Grocers Email Address Pete Bilitzke Ira Higdon Grocery Company Nash Finch Company Cincinnati Branch Nash Finch Company Southeast Division Nash Finch Company Statesboro Branch SUPERVALU Champaign Division SUPERVALU Tacoma Division SUPERVALU Billings Division SUPERVALU Green Bay Division SUPERVALU Tacoma Division SUPERVALU Northern Region SUPERVALU Quincy Division Title Gary Crawford Steve Little Preston Brinson Neal Brown Director of Sales [email protected] (229) 377‐1272 Senior Vice President Sales [email protected] (952) 844‐1007 & Development [email protected] Director of IGA (828) 725‐4238 om Division Manager [email protected] (513) 792‐6412 S.E. Region Sales Director [email protected] (800) 366‐6274 Shipping Point Manager [email protected] (912) 681‐4580 Account Manager/IGA [email protected] Coordinator (800) 543‐5381 Larry Bourland Account Manager [email protected] (253) 404‐4470 Errol Stephen Account Manager [email protected] (406) 454‐1466 Bill Smits Account Manager [email protected] (920) 436‐1536 Steve Cole Account Manager [email protected] (253) 404‐4569 Area Marketing Director [email protected] (800) 346‐7008 Blinn Tracey Anne Huntzinger Doug Walter Robert Matthews Account Manager [email protected] Director of Ad Banner Development [email protected] Vice President, Sales [email protected] (850) 875‐2600 (503) 833‐1296 (843) 389‐2731 IGA Ret ailer Application Fee and Dues Fees Application Fee: $1,500 IGA Coca‐Cola Institute Fee: $300 TOTAL $1,800 Fees are payable at the time the application is submitted. 1. Fees for stores meeting “IGA Express” format criteria are reduced 2. The per store application fee for groups of stores sharing common ownership and qualified marketing affiliation joining at the same time is reduced. IGA Re tailer Dues $375 per month Dues are billed from IGA USA to the LDC and due on the first of each month. Disney’s Coronado Springs Resort, Orlando, Florida, USA March 4-9, 2012 Retail Executive Leadership Program & Family Business At this unique class, you will not only hear from renowned experts; you will also have the opportunity to participate in three-hour workshops designed to foster in-depth discussions in a collaborative environment. You and your colleagues will be able to openly explore critical issues that directly impact your business. Experts will be onEXECUTIVE hand for this joint program from two leading development organizations: the LEADERSHIP SUPERMARKET IGA Coca-Cola Institute and Disney Institute. SESSIONS May 2 - 4, 2011 Disney’s Coronado Springs Resort, Orlando, Florida, U.S.A •Retail Strategic Management •Managing Family Businesses •Leadership •Marketing in the Digital Age •Retail Tour (optional) PRESENTED BY DISNEY INSTITUTE •Disney's Approach to People Management •Disney's Approach to Quality Service Paving the way for more than half of The Fortune 100 companies to benchmark and adapt proven best practices. You will have the opportunity to participate in 3-hour workshops designed to foster in-depth discussions in a collaborative environment. Register online: www.igainstitute.com The Coca-Cola Company Headquarters, Atlanta, Georgia, U.S.A. October 2 - 7, 2011 INTERNATIONAL SUPERMARKET MANAGEMENTCLASS This hands-on immersion program focuses on the independent retailer. During this six-day class, 15 faculty members teach participants effective management skills to improve operations, financials, people performance and leadership. The class brings together retailers from all over the world, providing a unique setting for sharing ideas, experiences and knowledge. In a classroom setting and through group discussions, students learn as much from each other as from the faculty. SESSIONS • Positioning for Retail Success • Developing a High Performance Culture • Category Management • Retail Shrink Management • Leadership and Self-Assessment • Managing Multiple Generations • Supermarket Finance • Effective Events and Advertising This class is for food retailers, owners, managers and supervisors who run store operations and manage people performance. • Bakery Department • Deli Department • Meat Department • Produce Department • Time Management • Store Tour See website for a complete list of sessions. Both classes are simultaneously translated into Spanish and Portuguese (requires a minimum of 10 participants per language). B R A R Y Welcome to Online Training Welcome to Training for Managers I L B R A R Y 36 courses Alcohol Sales Awareness Beer Connoisseur 1-15 Category Management Customer Service and Professionalism I Customer Service and Professionalism II Food Retailing Today Food Safety and Sanitation 1-4 Food Safety and Sanitation Basics Introduction to Food and Health Loss Prevention Non-Alcoholic Beverages Dept. Non-Alcoholic Beverages Dept. – Juices Non-Alcoholic Beverages Dept. – Soft Drinks Promotions and Merchandising Sexual Harassment Store Safety I Store Safety II Stress Management I 2 courses C OURSES GENERAL KNOWLEDGE L GETTING STARTED of O NLINE L IBRARIES B R A Y B R A R Y R A R Y 7 courses 13 courses 3 courses Becoming an IGA Digital Shopper Marketer Five Star Assesment Program 1-4 Look of Success Initiative Welcome to IGA I B Assistant Bakery Manager Assistant Deli Manager Bakery Clerk Cashier Cheese Specialist Courtesy Clerk Deli Clerk Floral Clerk Frozen Foods and Dairy Clerk Grocery Stocker Meat Apprentice Meat Wrapper Produce Clerk I IGA L R Convenience Store Cashier Convenience Store Customer Service Convenience Store Operations I SUPERMARKET L L CONVENIENCE B R A Y B R A R Y B R A Y Management Best Practices Managing People Retention and Turnover Servant Leadership Presentation Shopping Occasions The Fresh Imperative – Asia The Future of Food and Health I R Food Safety and Sanitation – NY Tobacco Law Compliance – NY WIC Administrative Procedures WIC Cashier Basics I MANAGEMENT L R DC Inventory Management DC Order Selection DC Receiving Food Logistics I Food Logistics II I USA L L LOGISTICS 7 courses 4 courses 4 courses About IGALink IGALink is the exciting new, no‐cost digital shopper marketing solution available to all IGA Progressive Independent Retailers! With I GALink you’ll have all the tools necessary to connect with your shoppers… let’s take a look! Easily customize your own website and m obile web app! • As an IGA Retailer with your own IGALink website, you will be able to connect with your shoppers whether they are at home or on the go! With an easy‐to‐use content management system, you can create custom pages and gliders to tell shoppers all about your in‐store offerings and events. Post your digital ad and open up a world of resources for your shoppers! • The digitally enhanced version of your weekly ad allows shoppers to easily search your sale items by page, department or brand. Each item is linked directly to a corresponding recipe and can be easily added to a shopper’s digital shopping list. Build a shopper database and send a n unl imited amount of email newsletters! • Shoppers will be prompted to register when they first visit your site, meaning you are growing your email database with every new visitor! Keep shoppers informed about what’s going on in your store by creating newsletters from ready‐made templates and emailing them to shoppers in your database. Take advantage of resources available to help you get t he most from IGAlink. Becoming a digital shopper marketer has never bee n easier! • For marketing support go to: The IGA Alliance Site www.iga.com./alliance • For technical support go to: the IGALink Website Support Center at support.iga.grocerywebsite.com • For training on administration features to go: the IGA Coca‐Cola Institute at igainstitute.com