Westfarms

Westfarms
West Hartford, CT
Anchor Stores
Nordstrom, Lord & Taylor, Macy’s, and JCPenney
Major Stores
This shopping mall offers the best quality shopping between
Boston and the New York metropolitan area. Westfarms
features a roster of highly successful retail shops such as
Abercrombie & Fitch, Aldo, Ann Taylor, Anthropologie,
Apple, Aveda, Banana Republic, BCBG Max Azria, Bebe,
Brooks Brothers, Coach, Gymboree, H&M, J. Crew,
L’Occitane, Louis Vuitton, MAC Cosmetics, Microsoft, Oakley,
Origins, Pottery Barn, Sephora, Swarovski, Talbots, Tiffany
& Co., Tory Burch, Urban Outfitters, and Williams-Sonoma.
This mall also hosts many dining and service venues.
www.jcdecauxna.com
Location
This enclosed, two-level mall is located
in the economic and geographic heart of
Southern New England just seven miles from
Hartford, CT. Westfarms serves the affluent
communities of Central Connecticut; also,
many regular shoppers travel beyond the
immediate trade area. Westfarms sits
adjacent to Central Connecticut’s major
east/west corridor, I-84. The completion
of state Route 9 (Central Connecticut
Expressway) further facilitates access for
customers in this growth corridor.
Fast Facts
Average visits per month
Trade area population
Number of stores Size in sq.ft. Total number of ad faces Shopper Average HHI
DMA Average HHI
1,316,736
1,207,897
142
1,280,000
131
$101,772
$84,992
Westfarms
West Hartford, CT
Demographic Information 1
Population
Households
Average HH Income
Shopper Characteristics 2
Trade Area 2015
Hartford CBSA 2015
1,207,897
477,394
$84,692*
1,220,661
477,630
$88,406
Westfarms has a young, professional and
highly family-centered customer base in
the top income segments. 52% are in white
collar positions and they are 45% more likely
to have a household income in excess of
$100,000 a year than the average adult in
the Hartford DMA.
*2015 National Average HHI $74,699
Male 39% Female 61%
General Information
Percentage of Travelers by Age
Average Age: 40
Mall Type: Super Regional Mall
Mall Owner: The Taubman Company
Opening Date: 1974
Renovation Date: 1997
DMA: Hartford-New Haven #30
Address: 500 Westfarms Mall, Farmington CT 06032-2692
65+ 14%
18-24 12%
55-64 14%
25-34 17%
45-54 20%
35-44 23%
Percentage of Travelers by Race
Hispanic 17%
White 73%
60%
Black 4%
50%
Asian 4%
Others 2%
40%
30%
Household Income
20%
Westfarm Shoppers
10%
Hartford/W.Hartford/E.Hartford CBSA
$25K-34.9K $35K-49.9K
60%
$50K-74.9K
50%
50%
40%
40%
30%
30%
20%
20%
www.jcdecauxna.com
Sources: 1-2015 ESRI Forecasts/U.S. Census Bureau; 2-2015 Nielsen/
Scarborough Research Corp./VNU www.shopwestfarms.com
0K+
K
$10
99.9
10%
35K
K
9.9
K-4
$35
4.9K
K-7
$50
K$75
>$
$25K-34.9K $35K-49.9K $50K-74.9K
$75K+
$75K+