Consumer Initiated Texting as a Tool for Political Campaigns

GetS%ki.com GetS&ki.com GetS&ki.com A new tool for poli%cal campaigns GetS&ki.com How can campaigns use “off-­‐line” messaging (outdoor, mail, radio, TV, and in-­‐venue) to generate more online engagement? GetS&ki.com Love him or hate him, one marketer has figured this out. GetS&ki.com He started his campaign doing this... GetS&ki.com Asking audiences to recall and “thumb type” a 20 character URL. GetS&ki.com But now he’s doing this… GetS&ki.com GetS&ki.com Why? GetS&ki.com To generate mass response to an offline “call-­‐to-­‐ac%on,” we must make it easy to take ac%on using a mobile device. GetS&ki.com Don’t use a URL that’s hard to remember and impossible to thumb-­‐type. GetS&ki.com And don’t do something that sends people to their mobile browsers -­‐-­‐ where they’ll be diverted by compe%ng content. GetS&ki.com Offer a tex,ng op%on. GetS&ki.com Offer a tex$ng op&on that’s easy to use and remember. GetS&ki.com Offer a tex$ng op&on that’s easy to use and remember, and takes supporters DIRECTLY to your content. GetS&ki.com When supporters text, their contact info is automa%cally captured. GetS&ki.com When supporters text, their contact info is automa&cally captured, allowing you to iden%fy and further engage them. GetS&ki.com When supporters text, you automa&cally capture their contact info, allowing you to iden&fy and further engage them, without asking them to thumb-­‐type a form. GetS&ki.com You can program a reply with an embedded touch-­‐to-­‐call phone number... GetS&ki.com You can program a reply with an embedded touch-­‐to-­‐call phone number, live links that take supporters directly to your content… GetS&ki.com You can program a reply with an embedded touch-­‐to-­‐call phone number, live links that take supporters directly to your content, stream videos… GetS&ki.com You can reply with a touch-­‐to-­‐call phone number, embed live links that take supporters directly to your content, stream videos, and send geo-­‐targeted local registra%on site, polling place, and volunteer center info. . GetS&ki.com Send handouts, issue briefs, and digital brochures to the audience while the candidate speaks. GetS&ki.com Send handouts, issue briefs and digital brochures to an audience while the candidate speaks. Follow-­‐up with %mely reminders re campaign events, registra%on deadlines, and early vo%ng dates. GetS&ki.com All without asking users to thumb-­‐
type into a mobile form. GetS&ki.com Try it yourself. GetS&ki.com See how it works for a candidate named “Sean.” GetS&ki.com New Message
To:
Subject Text Message The “call to ac%on” is displayed offline -­‐-­‐in a mailer, print ad, placard, podium, or on TV. txt GetS&ki.com Sean to TODAY (86329) Open your mobile tex%ng applica%on. GetS&ki.com Get ready to send a text to a new recipient. Edit Messages
Don Drabner Yesterday Cant make it. Later? Bobbi Yesterday Starbucks? Frank Ke`le Client signing! GetS&ki.com New Message
Enter the word: TODAY (86329) as the recipient. GetS&ki.com To:
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Subject Text Message New Message
Enter the word: TODAY (86329) as the recipient. GetS&ki.com To:
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Subject Text Message New Message
Enter the word: TODAY (86329) as the recipient. GetS&ki.com To:
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Subject Text Message GetS&ki.com Then hit: RETURN New Message
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Subject Text Message return GetS&ki.com Enter as message: Sean New Message
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Subject GetS&ki.com Send Enter as message: Sean New Message
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GetS&ki.com Send Enter as message: Sean New Message
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GetS&ki.com Send Enter as message: Sean New Message
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Subject Sea Send GetS&ki.com Enter as message: Sean New Message
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Subject SeanSend GetS&ki.com Then hit “
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GetS&ki.com Send Wait for the auto-­‐response. New Message
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Subject GetS&ki.com Sean
e Send With a good cell connec%on, expect our reply within seconds. GetS&ki.com New Message
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Subject Sean
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… in this demo, you should get a text with a link to the candidate’s website. Sean Thks 4 tx&ng Learn Sean to TODAY. Learn about Sean & his fight 4 Delaware, tap SeanBarneyforCon
gress.com Subject Text Message GetS&ki.com Send Geo-­‐targeted local info Timely event reminders Touch-­‐to-­‐call phone numbers Live links to web content Streaming video Real %me document distribu%on List building GetS&ki.com Geo-­‐targeted polling place info Timely event reminders Touch-­‐to-­‐call phone numbers Live links to web content Streaming video Real &me document distribu&on List building All without asking users to thumb-­‐
type into a mobile form. GetS&ki.com Geo-­‐targeted polling place info Timely event reminders Touch-­‐to-­‐call phone numbers Live links to web content Streaming video Real &me document distribu&on List building The user needs only to remember the candidate’s name and the word TODAY. GetS&ki.com To make engagement easy GetS&ki.com GetS%ki.com GetS&ki.com txt For the free whitepaper, text “Ac&on” to TODAY (86329) Info@GetS&ki.com Or call (877) 989 9188 GetS&ki.com