NEW LOOK - Danne M. King

Transcription

W
E
N OK
LO
Oct ι Nov ι Dec 2010
2010 Christmas
Specials are here
DMKC
Summer Skin tips
is finally here!
Featured in
Grazia 28th June
CONTENTS
Featured on the cover
02
DMKC – it’s finally here!
11
Christmas specials
13
DMK - As seen in
14
Summer skin tips
What else is inside?
On the Cover
04
DMK Cosmetics article - ‘Intelligent Cosmetics’
06
DMK Enzyme Therapy Competition
07
October monthly special
09
November/December consumer monthly specials
11
DMK Cosmetics Christmas Packs
12
DMKC branded merchandise specials
15
DMK Enzyme Therapy signature treatment
16
DMK Education calendar
16
Machinery special - DEP
17
Clinic review
Successful and unsuccessful
people do not vary greatly in
their abilities. They vary in their
desires to reach their potential.
Television and Film Star: Alex Meneses
Photographer: Kevin Ellsworth
Makeup artist: Adam Christopher
--John Maxwell
rebuilding skin, rebuilding lives
2
DMK Cosmetics –
it’s finally here!
It’s been over a year since whispers about a
revolution in makeup began. The wait is finally
over with the highly anticipated DMK Cosmetics
range officially launched at the 2010 Sydney
Beauty Expo in September.
Visitors to the DMK Cosmetics stand were
amazed at the incredible coverage and natural
finish of the foundation and were also impressed
with the huge range of professional application
tools.
DMK Cosmetics is a true
makeup revolution.
2010 DMK Awards
DMK Australia Clinic of the Year
ADVANCED BODY IMAGE
SA DMK Clinic of the Year
DANNÉ SKIN AND SPA
NSW DMK Clinic of the Year
SKIN FOR LIFE
DMK Australia Clinic of the Year
QUIET SPACE
WA DMK Clinic of the Year
KAREN BOWEN
DERMAL THERAPIST
QLD DMK Clinic of the Year
IRENA MORGENSTERN
SKIN MANAGEMENT
VIC/TAS DMK Clinic of the Year
OXYGEN SKIN CENTRE
QLD DMK Clinic of the Year
CENTRAL HIGHLANDS LASER
AND DERMAL THERAPY
Panaxea Clinic of the Year
AGELESS BEAUTY
DMK
Cosmetics
has
arrived!
DMK Cosmetics...
 Developed for high definition film
 Oil free silicone base
 Specialised botanical ingredients
 Suitable for all skin conditions including acne & rosacea
Contains BIOCENCE™ to prevent bacteria growth
Long-lasting, durable, waterproof and highly pigmented
Increase profits with a significant retail mark-up
Ongoing education, training and marketing support
special one
special two
special three
Wholesale:
$1,419.00
RRP:
$2,761.00
PROFIT: $1,342.00
Wholesale:
$2,624.00
RRP:
$5,966.00
PROFIT: $3,342.00
Wholesale:
$3,712.00
RRP:
$9,363.00
PROFIT: $5,651.00
OVER 125% MARK UP!
OVER 125% MARK UP!
OVER 125% MARK UP!
www.DMKCosmetics.com
www.dannemking.com
For a demonstration contact DMK Cosmetics on 02 8424 6600 option # 1 or email [email protected]
Intelligent cosmetics?
US cosmetic industry icon explains the challenges of creating DMK’s new
range of makeup for the modern age.
Developing cosmetics in 2010 is a challenging process. When the global
company DMK approached me about developing a revolutionary new range
of makeup to build on their success in skincare, I knew it would be no easy
task. After decades in the industry, I understood the sheer complexity of
reconciling the modern customer’s demands with existing technologies.
Any foundation would have to cover yet be sheer in application; be smooth
but not contain oils or petroleum by-products and be available in mixable
colours that would serve skin types from all over the world. To compete in
today’s crowded beauty market it would have to be something unlike any
cosmetic ever made.
‘I want to create the world’s best makeup, simple as that,’ Danné MontagueKing told me.
Often cosmetic chemists simply roll out the same ingredients, the same
proportions and the same techniques of production and hope that their point
of difference will be in the marketing. This would never have been an option
for DMK. Danné needed something that would fit in with the company’s
overall philosophy of intelligent skin care. In short, the cosmetic range would
need to be nothing short of a revolution in makeup for ordinary people.
I started with the basics. Who would wear it? How would they wear it? Under
what conditions would they wear it? What sort of ingredients would our
customers feel comfortable with? Rather than letting the accepted science
drive our product offering, we wanted to answer those questions truthfully
and find a product that would match it.
By employing a team of highly skilled skin scientists, cosmetic professionals
and high end users of cosmetic products in development, we were able to
create an environment of creative and lateral thinking that would meet and
address these challenges. Little did we know that our approach would create
nothing short of a revolution in cosmetics.
We started with ingredients.
One of the enduring challenges of ingredients in cosmetics is that they
are placed into a formula only to have their basic properties change due
to the manufacturing process. This often occurs with waxes used in cream
foundations. When heated and blended with other petroleum based products,
the wax changes some of its properties and the cosmetic scientist ends up
with a greasy outcome that demands more raw materials to decrease the
petroleum based oils yet leave the cosmetic still flowing and easy to apply.
To remedy this situation, DMKC developed advanced formula techniques.
Not one ingredient in DMK Cosmetics is in the formula to combat or offset
the properties of another ingredient that is not working in the formula. For
example, silicone is a marvellous raw material for the base of a cosmetic
formula. It has the properties of oils, but it is not an oil. It has the properties of
alcohol (in evaporation properties) but it is not an alcohol.
4
The team of experts at DMKC reasoned that since the base is only really
utilised in the application process and in touch-ups, a blend of silicones and
raw materials would enable DMK Cosmetics to be applied sheer while still
providing adequate cover. After the application is complete, part of the base
disappears and the binders and raw materials that make the cosmetic long
lasting and waterproof take over. It was an excellent example of where DMKC
research and thinking outside the box paid off.
AT DMKC we were also keen to utilise the latest technologies in ingredients
and design to ensure that the cosmetics enhanced the appearance of the
underlying skin. The majority of cosmetic companies use standard pigments
that are inexpensive. However, in 2010, pigments now exist that do more than
simply colour the cosmetic.
One such ingredient is titanium dioxide. Titanium dioxide is used as an
‘opacifier’ in cosmetic formulas, essentially something which works with
pigment to reflect the colour of the cosmetic. The combination of titanium
dioxide and pigment give the cosmetic a ‘pigment percentage’, which can be
anywhere from 10% in liquid makeup to 30% in cream makeup.
However, flat cutting of titanium dioxide pigment in a cosmetic has the
tendency to accentuate fine lines and wrinkles by lying inside wrinkles and
reflecting light in one direction. This also causes an ashy look when the
foundation is not matched perfectly with the skin. At DMKC, the titanium
dioxide pigment is ground in a revolutionary way that creates micro-sized
small ovals that are not cut flat. It was another example of the team thinking
outside the box to resolve an age old problem of cosmetics.
Our final challenge was the tendency of cosmetics to ‘melt’ at body
temperature. Other cosmetics will melt into a liquid at 85˚C (185˚F) or less
and get soft at as little as 36˚C (97˚F) but the upshot of this is that cosmetics
are typically melting at body temperature of 37˚C (98.6˚F). Who wants to
wear something that will melt at body temperature?
Being completely absent of oils, our formula also caused an initial problem
in the pouring machinery. Our solution was to set the filling process of DMKC
at 110˚C (230˚F) and rather than pouring cosmetics, DMK Cosmetics ‘fall’
by pressure into the container before being hand levelled and travelling
through a cooling chamber. By looking at the manufacturing process from a
completely different perspective, DMKC was able to create a feature of real
benefit to our customers.
Ultimately our creative approach has led to a practical high performance
product that people actually need and want. Using advanced formulations
with state of the art ingredients and revolutionary manufacturing techniques,
DMKC has delivered a revolution in natural all day makeup for ordinary people.
Once more, DMKC is the one.
Written by Tommy Parsons
DMK Cosmetics Division Manager
www.DMKCosmetics.com
5
t +(562) 944 0230 13115 Barton Road G-H
f +(562) 944 4340 Whittier, California 90065 USA
Enzyme Therapy Competition
DMK Australia will be running an Enzyme Therapy competition from
the 1st September – 30th November 2010, which is designed to
help increase the number of Enzyme Therapy treatments in your
clinic. This competition will give both clients and skin technicians,
from participating clinics, the chance to win fantastic prizes.
CLIENTS
THERAPISTS
The winning clients will receive a weekend getaway
for two which includes accommodation and a
full breakfast. There will be one client winner per
state, except for Victoria and Tasmania which
share one winner only.
The winning therapists will receive a bonus 400
points to use towards the DMK Incentive Program.
There will be one therapist winner per state,
except for Victoria and Tasmania which share one
winner only.
To enter the competition, a client must fill in a competition entry form every
time they have an Enzyme Therapy treatment from the 1st September –
30th November 2010. They must also fill out the name of the technician
who conducted the treatment. The entry forms must then be placed into
the competition entry box. The form that is drawn out in each state draw
will announce both the client and therapist winner for that state.
All clinics will be supplied with the materials for the competition including
entry forms, competition entry box, posters and postcards and a HTML
email* which clinic owners can forward to their client database. These
items will be supplied FREE of charge to all clinics.
Account Managers will collect the entries between 30th November and
10th December. They will then send entries to DMK Head Office prior to
the competition being draw by random lottery on 15th December. There
will be separate draws for each state (except Victoria and Tasmania) and
each state draw will announce both the winning client and therapist for
that state.
Permit Numbers: ACT TP 10/03504.1 І SA T10/1927 І NSW LTPS/10/07500 І VIC 10/2969.
This competition is designed to increase the promotion and sale
of Enzyme Therapy treatments in addition to encouraging return
customers and client loyalty. It is also designed to reward therapists
who successfully promote Enzyme Therapy treatments.
*The HTML can be forwarded by clinic owners, however marc8 can
organise this for a nominal fee if the HTML needs to be sent to a large
database.
6
7
October - Consumer Monthly Special
Ultimate skin essentials
Receive a FREE
toiletry bag and
solar damage gel (60ml)
when you purchase an
essentials pack
www.dannemking.com
8
October - Trade Monthly Special
Ultimate skin essentials
Receive 6 FREE toiletry bags
and 6 solar damage gel (60ml)
When you purchase
6 DMK essentials packs
DMK essentials are perfect for handbags or travelling as they are small,
lightweight and allow you to continue using your favourite DMK products any
time and any place.
DMK essentials are a great way to maintain healthy skin all year round even when on holidays. The DMK essentials range includes a cleanser,
herb & mineral mist, transdermal sun block and a moisturiser.
For a more comprehensive understanding of the DMK treatments and products
please visit www.dannemking.com.
For more details call 02 8424 6600 or 1800 222 342.
solar damage gel

Can reduce the visible signs of aging, improve firmness and produce a
more radiant, youthful appearance.

Aids in stimulating skin cell renewal.

Can restore the interstitial liquid of the epidermis giving a firmer,
plumper complexion.

Helps to calm and repair stressed out skin.

Aids in protecting the skin against free radical and environmental attack.
Please note: Your DMK account has to be paid up-to-date prior to receiving
DMK products. There are no exclusions or exceptions on this offer.
Valid strictly from 01/10/10 until 31/10/10.
www.dannemking.com
9
November/December - Consumer Monthly Special
Christmas Collections
Christmas Essentials
Luxury




FREE
beta gel (30ml)
eye tone
deep pore cleanser (180ml)
herb & mineral mist (120ml)
Bonus Christmas gift from DMK:

transdermal sunblock (60ml)
biogen c (15ml)

seba-e (30ml)
Refresh
hydrophilic creme (60ml)

FREE
direct delivery vitamin c serum (30ml)
Hydrate





herb & mineral (60ml)

acu masque


FREE
Repair
FREE

FREE
www.dannemking.com
10
November/December - Trade Monthly Special
Christmas Collections
Luxury{
}
Christmas Essentials{ }
$200.50
Value of
Bonus Gift
$93.50




$66.00
beta gel (30ml)
eye tone
Value of
Bonus Gift
$39.50
 direct delivery vitamin c serum (30ml)
Hydrate{ }
$63.50

hydrophilic creme (60ml)

herb & mineral (60ml)
Value of
Bonus Gift
$20.00




biogen c (15ml)

seba-e (30ml)
Refresh{ }
$41.50

acu masque
Value of
Bonus Gift
$16.00
$52.00


Repair{ }

Value of
Bonus Gift
$14.50
Please note: A total of six Christmas packs must be purchased to take advantage of this special.
For a more comprehensive understanding of the DMK treatments and products
please visit www.dannemking.com
To
F order or more details call 8424 6600 or 1800 222 342.
Please note: Your DMK account has to be in full working order prior to receiving
DMK products. There are no exclusions or exceptions on this offer.
Valid strictly from 01/11/10 until 31/12/10.
V
www.dannemking.com
Christmas
Collections
Foundation of Skin
Receive free
Small Foundation Brush
Brush Cleaner
when you purchase:
Full Size DMKC Foundation
Full Size DMKC HiLite
A Beautiful Base
Receive free
Crème Glacé Brush
when you purchase:
2 x Crème Glacé
the foundation of skin
A Taste of DMKC Branded Merchandise
Catalogue coming soon
12
the foundation
of skin
www.dmkcosmetics.com
DMK was featured in
Summer
Skin Secrets
To prepare clients’ skin for the onslaught of
summer heat and weather, teach them the
following Summer Skin Secrets*:
1. C
leanse with acu masque; this will help reduce redness and
transepidermal water loss
2. Apply micro peel for 3-5 minutes, rinse with cool water
3. A
pply hydrating masque for 20 minutes to keep skin hydrated, fresh
and radiant
4. W
hile hydrating masque is applied, apply body sculpting crème to
your thighs and wrap firmly with cling wrap. Leave on for 20 minutes
5. R
emove cling wrap and massage remaining crème into the thighs, do
not wash product away until the next morning.
6. T
he next day shower with hydra louffa to remove body sculpting
excess followed by maximum moisture.
7. Apply your regular DMK Home Prescriptives.
14
Other handy tips:
Keep beta gel and transdermal sunblock
handy throughout the day as this will
reduce sun trauma and protect your
skin from UV damage
For sunburn, apply solar damage gel
as it will reduce the heat and irritation
quickly.
Always perform a patch test before
using any products.
DMK Enzyme Therapy
signature treatment –
as featured in Dermascope magazine!
Signature Treatment
Danné Montague-King® (DMK) Enzyme Therapy Skin Revision Treatment
Enzymes are nature’s biological catalysts that instigate
change in the skin’s cellular functions. DMK Enzyme Therapy
is the only treatment of its kind in the world and uses transfer
messenger enzymes to enhance optimal skin function. This
treatment works with the internal functions of the skin to
increase circulation, oxygenization and lymphatic drainage
by using reverse osmosis to ‘back flush’ fluids through the
cell wall, leaving a clean clear, toxin free matrix. Enhances
collagen production strengthening and firming the skin, and
also induces a ‘plasmatic effect’ in the skin by dilating the
peripheral capillaries and improving cellular oxygen uptake
and delivering fresh nutrients to the skin.
Step 1
The therapist will cleanse the skin
with DMK deep pore cleanser plus,
a thorough yet gentle cleanser
that removes makeup, dirt, and
dead skin cells without drying the
skin. The therapist will then analyze
the skin from a paramedical
perspective by examining the
texture, color, and secretions,
allowing them to select the most appropriate formulation to
mix with enzyme masque #1 (see step 3).
1
Step 2
Next, the therapist will then apply
dermatox to the skin with a cotton
ball to draw out and vaporize
toxins and impurities.
2
Step 3
Then, the therapist will combine
two heaping teaspoons of
enzyme masque #1 with either
aqua d’herbs, exoderma peel
plus, or desquamate and mix into
a fluffy consistency using the DMK
fan brush.
•
aqua d’herbs
Our most common mixer
is a polarized water
formula containing hand
soaked herbs. When
mixed with enzyme masque #1, this formulation is
suitable for all skins.
•
exoderma peel plus
A multipurpose liquid gel derived from seaweed,
exoderma peel plus can be used directly on the skin
as a mini masque to lift off dry, dead skin, and as an
activator when mixed with enzyme masque #1.
•
desquamate
Mixed with enzyme masque #1, the desquamate
formulation removes dead cell material on thicker,
oilier skin.
3
38
DERMASCOPE May 2010
Step 4
Starting on the décolleté, the
therapist will sweep across the
chest from one underarm to the
other and then up to the neck.
Then apply the formula to the
face, applying upwards and
outward strokes under the eye,
then on the forehead and nose.
4
Step 5
5
The mask should be left on for
45 minutes. While the mask is
applied, the therapist can give
you a hand massage and apply
the Dermafield to soothe and
relax you. The Dermafield emits
pulsed electromagnetic waves.
These pulses work at a cellular
level to maximize healing and
cell repolarization. When using the Dermafield you may
experience an increased sense of relaxation.
Step 6
After 45 minutes the therapist will
soften the mask by applying a
hot, moist towel.
6
Step 7
By working a mixture of warm
water and deep pore cleanser
plus or rinsing milk onto the
skin, using circular strokes, the
therapist will remove the mask
with a wet face cloth.
7
Step 8
Finally, the therapist will complete
the treatment with a transdermal
infusion with betagel serum,
vitamin c serum and seba-e oil
spritzed with herb & mineral mist
and one of the DMK transdermal
nourishing crèmes according to
the skin condition being treated.
This is infused into the skin with a
hydrophillic massage. The DMK
transdermal infusion delivers
all of the vital nutrients, amino
acids, proteins, vitamin, and
minerals necessary for living cells
to thrive.
For more information please contact
Danné Montague-King® (DMK) at
888-326-6348, or www.dannemking.com
8
OCTOBER
NOVEMBER
[11-12]
Program 1
[8]
Validation Day
[18]
Validation Day
[8-9]
Program 1
[18-19]
Program 1
[15]
Validation Day
[25]
Validation Day
[22]
Validation Day
[29]
Validation Day
For bookings please call 1800 222 342 or email [email protected]
DermoElectroPoration® System
The latest in transdermal delivery just got better!
Now available are the following formulations that are designed to penetrate deeper into the epidermis
specifically used after advanced skin revision treatments, microdermabrasion and needling.
Anti aging formulation – “Dermaheal HSR” – a Hyaluronic
acid formulation which is great around eyes and heavily
wrinkled areas like the upper lip and the peri-oral area.
Assists in providing volume to areas.
Anti-Lipolitic formulation – “Dermaheal LL” – assisting to
dissolve fat cells, by turning them to a triglyceride .
Pricing:
Dermaheal HSR –
to wholesale for $298 per box of 10 (1 set)
Dermaheal LL –
to wholesale for $268 per box of 10 (1 set)
Dermaheal FAA Gel –
to wholesale for $39 each OR $185 per box of 5
Dermaheal AC Gel –
to wholesale for $35 each OR $165 per box of 5
Welcome to a new era of skin treatment technology with the DEP system.
Call 1800 222 342 for additional information or to schedule a demonstration.
16
ew
i
v
e
cR
i
n
i
l
C
How long have you been using DMK?
5 years
What is your favourite DMK Home
Prescriptive product and why?
My favourite DMK home prescriptive is beta gel, as it
has such fantastic benefits for every skin including sun
damaged, prematurely aged, slow healing, or highly
sensitive skins. The beta glucan serum combined with
vitamins B and C reduces swelling and inflammation and
rapidly boosts the skin’s immune defences. I love that it
can be applied to any skin for instant relief and can be
used anywhere on the body for a variety of purposes.
What is your most popular DMK
treatment and why?
Enzyme Therapy, as it is such a results-orientated
treatment. Increasing collagen production, hydrolising
dead cell build-up and opening the vascular system.
Enzyme Therapy treatments are absolutely amazing. It
removes toxins and debris from the skin and increases
lymphatic drainage and clients leave with a brighter,
cleaner complexion. Clients also love the wow factor
they experience when they see their ‘plasmatic’ effect.
This treatment combined with the Dermafield is without a
doubt our most popular DMK Treatment.
What is the most amazing result
you’ve achieved for a client by using
DMK?
There are so many amazing results that we have achieved
with DMK; however the standout for me is a young 15
year old girl with severe and extremely painful cystic
acne. No matter how bad her skin was, she always came
in with a smile on her face and the faith that her skin would
get better.
Also one of the
biggest things that I
have learnt is to focus
on the bigger picture
- you need to spend
money to make it
As every dedicated Skin Technician will appreciate, the
hardest part of treating someone with a condition as
public and on-show as acne is to maintain their confidence
and keep them dedicated to their home care regimen.
Throughout the past 11 months, I have treated the
client with a combination of Enzyme Therapy treatments
including alkaline, quick peel, and prozyme. She has been
diligent with her home care routine and the results are
amazing! She now has skin with no inflammation, only the
occasional blemish and minimal scarring. She is amazed
at her before and after images, and still can’t believe how
much her skin has changed. Her smile is now brighter
than ever, and so is mine!
What do you believe is the secret to
your clinic’s success and what advice
would you give to other clinic owners?
I believe that the secret to any good business is passion
and determination.
Our business success is attributed to many things, it’s
imperative to have dedicated skin technicians that are
genuinely motivated by improving clients self esteem and
wellbeing.
It’s equally important to ensure that all staff members are
educated regularly, they have a good understanding of
the treatments and services offered and are encouraged
to expand their qualifications and knowledge.
If you’re a DMK clinic, commitment to DMK products and
treatments is the key.
Have one product line; don’t confuse clients with
conflicting options, and utilise the educational and
marketing teams that DMK Australia have on hand and
consider implementing new protocols and treatments that
DMK recommend.
don’t wait for a light
to appear at the end
of the tunnel - stride
down there and light
the bloody thing
yourself!
Remember that the DMK team wants you succeed as a
business - so trust in the advice given to you and run with it.
Also one of the biggest things that I have learnt is to focus
on the bigger picture - you need to spend money to make
it, and as Sara Henderson would say, “don’t wait for a light
to appear at the end of the tunnel - stride down there and
light the bloody thing yourself!”
How has marketing material
from marc8 assisted your clinic’s
development?
Over the past year we have appointed marc8 as our
Marketing team and together we have developed
Advanced Body Image’s advertising, HR manuals, clinic
protocols, brand books, brochures, flyers and signage.
As a hands-on operator, I find myself short on time and
juggling everything my business needs attending to. This
leads to rash decisions with advertising and often not
getting the value for money that could be achieved if you
had the time to plan and explore marketing options. It’s
really important in business to stick with what role you do
best and outsource your marketing. All businesses need
effective marketing, so get the experts to do the work and
the results will speak for themselves.
What do you consider to be the most
important marketing tool?
rises/
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and
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and ironed in match are advised that all contents, including all emails
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or tailore
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Keep
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computers for unsolicited or unwanted material in the
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closed
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Be responsible for the quality of the treatments you deliver.
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Write
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Be responsible for the presentation and cleanliness of
and groom
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Employees are to refrain from using mobile phones on an
provid
yees mustt uniform.
Notify manager of cubicle stock levels in writing, and
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Show a friendly, professional and happy attitude to all
ted that made to
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The brand. I can’t begin to stress the importance of
strong business branding. marc8 and I have worked on
establishing Advanced Body Image’s brand identity over
the past 12 months and the end result is stunning!
Advanced Body Image now has a strong, unmistakable
brand that people recognise across all of our advertising,
signage, printing, letter heads etc. This has been invaluable
in setting our clinic apart from similar businesses and
portrays the professionalism, elegance and quality we
guarantee with our treatments.
We now offer monthly DMK specials through email which
leads to instant sales and we also send out e-newsletters
every eight weeks. Every quarter we send a paper
newsletter to all of our clients. This is a great way to keep
in contact with clients and enables us to regularly update
our client database.
Our branded advertising ensures a stream of new clients,
and the most exciting for me is the human resources and
operations manuals. I find that all staff members perform
better as there are very clear procedures for all clinic
operations and this helps us deliver the high quality of
service we consistently strive for.
Magazine advertisement
18
Marketing Q&A…
Q.
Q.
Q.
Q.
Q.
Want bigger profit margins?
Need more clients?
Want to increase client loyalty?
Are you time poor?
Do you need direction?
iz
b
.
8
c
r
a
.m
A. www
8424
2
0
e
n
o
Ph
N
G
I
S
E
D
C
I
H
P
A
R
G
A
M
PR
6602
G
N
I
T
E
K
R
B
T
N
I
R
P
G
N
I
D
N
A
R
O
C
B
E
W
G
N
I
T
I
R
PYW
stay in touch!
I
S
I
T
R
E
V
AD
D
N
A
R
B
NG
02 8424 6602
[email protected]
www.marc8.biz
@marc8studio