TV market snapshot

Transcription

TV market snapshot

TV MARKET SNAPSHOT
2015 Q1
NIELSEN AUDIENCE MEASUREMENT
AVERAGE DAILY VIEWING TIME PER PERSON
2014 Q1 and 2015 Q1, Live+Playback
450
400
407
405
350
ATV (minute)
300
311
307
250
261
200
205
257
196
150
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
100
50
0
TOTAL 4+
AGE 4-17
2014 Q1
AGE 18-49
AGE 50+
2015 Q1
© Nielsen Közönségmérés
Total individuals spent 5 hours 7 minutes watching TV on an average day,
4 minutes less compared to the same period of 2014.
2
LIVE AND PLAYBACK TIME VIEWED PER DAY(ATV)
2015 Q1, Total day
TARGET
LIVE MINUTE
PLAYBACK MINUTE
PLAYBACK %
TOTAL 4+
304
3.1
1.0%
4-17
194
2.5
1.3%
18-49
254
3.3
1.3%
50+
402
3.1
0.8%
Live: Viewing of TV broadcasts at the actual time of transmission
Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time
Total individuals spent 1% of their total TV viewing time on time-shifted content.
3
SHARE OF CHANNEL NETWORKS
2014 Q1 and 2015 Q1, Total 4+, Live+Playback*
2015 Q1
4.4
2.6
General entertainment channels
2.5
2.5
2.5
2.5
5.8
20.2
Lifestyle channels
4.7 2.8
19.0
Public channels
5.1
4.7
4.5
4.2
National commercial channels
2014 Q1
2.0
2.0
4.6
Channels for children
News channels
15.9
9.0
14.8
9.6
Movie channels
Documentary channels
Sport channels
27.6
Music channels
Other channels
26.6
*In the 2014 Q1 dataset, Playback is the part of „Other channels” category.
DVD/video/video game
Audience share of general entertainment channels has increased, while share of public and
national commercial channels has decreased compared to the same period of 2014.
4
EMISSION AND RECEPTION SHARE OF TYPOLOGY
2015 Q1; Total 4+, Consolidated data
0.3%
0.2%
100%
11.0%
90%
80%
70%
60%
Religion
17.0%
Movies
13.5%
2.9%
3.1%
4.6%
4.4%
8.3%
4.7%
5.6%
Arts, science, culture
11.1%
Information
2.2%
2.7%
News (political, economic)
8.6%
50%
Sport
40%
29.7%
30.9%
30%
Music
Non-musical entertainment
20%
10%
22.3%
Non musical fiction (series, TV-film, etc.)
16.9%
Other (advertising, promo, etc.)
0%
EMISSION SHARE
RECEPTION SHARE
Consumption rate of Movies and News has been greater than their emission rate.
5
FMCG TOP CLASSES BY GRP
2014 Q1 and 2015 Q1; Total (4+)
GRP
Class
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
CHOCOLATE BAR
PUDDING, SWEET DAIRY PRODUCT
TOOTHPASTE
FACE CREAM
SWEET BISCUIT/WAFER
TEE
DISHWASHING LIQUID
YOGHURT, KEFIR
HAIR DYE
CANDIES
HAIR CARE PRODUCTS
PERFUME, SCENTED WATER
FEMALE PERFUME
TOILET CLEANER
OTHER FROZEN FOOD
CAT FOOD
WASHING POWDER/LIQUID DETERGENT
OTHER BASIC FOOD
COFFEE
CRISPS
2014 Q1
2015 Q1
14 576
7 822
7 422
5 848
3 068
5 096
4 845
6 970
3 381
4 769
2 675
3 942
2 025
2 957
3 172
2 222
4 141
873
4 253
2 479
12 811
8 090
7 488
6 193
5 118
4 940
4 431
4 427
4 345
4 340
3 872
3 649
3 465
3 298
3 252
3 217
3 169
3 128
3 110
3 022
6
NOTES:
AVERAGE DAILY VIEWING TIME PER PERSON
Period: 2014 Q1 and 2015 Q1 (1/January– 31/March)
Daypart: Total day (02-26h)
Target:
2014: Total Individuals (Universe: 9 079 858 Cases: 2 491), 4-17 (Universe: 1 318 922 Cases: 372), 18-49 (Universe: 4 147 427 Cases: 1 171), 50+ (Universe: 3 613 509 Cases: 948)
2015: Total Individuals (Universe: 9 026 542 Cases: 2 580), 4-17 (Universe: 1 341 474 Cases: 380), 18-49 (Universe: 4 091 551 Cases: 1 193), 50+ (Universe: 3 593 517 Cases: 1 007)
Channel: Total TV
Variable: Live+Playback ATV
LIVE AND PLAYBACK TIME VIEWED
Period: 2015 Q1 (1/January– 31/March)
Target: Total Individuals (Universe: 9 026 542 Cases: 2 580), 4-17 (Universe: 1 341 474 Cases: 380), 18-49 (Universe: 4 091 551 Cases: 1 193), 50+ (Universe: 3 593 517 Cases: 1 007)
Channel: Total TV
Variable: Live and Playback ATV (min), Playback %
SHARE OF CHANNEL NETWORKS
Target: 2014: Total Individuals (Universe: 9 079 858 Cases: 2 491), 2015: Total Individuals (Universe: 9 026 542 Cases: 2 580)
Channel groups : Public: m1, m2, m3, Duna TV, Duna World; Lifestyle: Fishing&Hunting, LifeNetwork, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General
entertainment: BBC Entertainment, C8, Comedy Central, Cool, Fem3, Fix TV, Galaxy, Hatos Csatorna, PAX TV, RTL+, PRO4, RTL II, Sorozat+, Story4, Story5, Super TV2, Viasat3, Viasat6;
Movie: AMC, AXN, AXN Black (AXN Sci-fi), AXN White (AXN Crime), Cinemax, DIGI Film, Film+, Film+2, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, Film Café, Film Mánia, FOX, HBO,
HBO2, HBO Comedy, Paramount, Sundance Channel, Universal Channel; Children: Boomerang, Cartoon Network, Disney Channel, JimJam, Megamax, Minimax, Nickelodeon; News: ATV,
EchoTV, Euronews (magyar), HírTV, P+; Documentary: Animal Planet, BBC Knowledge, CBS Reality, D1, Da Vinci Learning, DIGI Animal World, DIGI Life, DIGI World, Discovery Channel,
Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Channel, Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature;
Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Muzsika TV, MTV (Music
Television), SlágerTV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage
Variable: SHR% (2014: Live data based on Live+Playback Total TV; 2015: Live +Playback data based on Live+Playback Total TV)
EMISSION AND RECEPTION SHARE OF TYPOLOGY
Period: 2015 Q1 (1/January– 31/March)
Target: 2015: Total Individuals (Universe: 9 026 542 Cases: 2 580)
Channels: ATV, AXN, Cartoon Network, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film+2, FOX, Galaxy, Investigation Discovery, Life
Network, M1, M2, M3, Muzsika TV, National Geographic Channel, Nickelodeon, OzoneNetwork, Paramount, Pro4, RTL+, RTL II, RTL Klub, Sorozat+, Sport1, Sport2, Story4, Story5, Super
TV2, TLC, TV2, UNIVERSAL Channel, Viasat3, Viasat6, VIVA
Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show
Variable: EST%, Consolidated RST%
FMCG TOP CLASSES
Target: 2014: Total Individuals (Universe: 9 079 858 Cases: 2 491), 2015: Total Individuals (Universe: 9 026 542 Cases: 2 580)
Channel: all channels in Nielsen Audience Measurement spot database in the given period
Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care
Variable: GRP
7
About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience
measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the
media agencies, advertisers and television channels, based on an independent and transparent measurement
system. The independence, professional reliability and credibility of our audience measurement system have
been confirmed by various independent audits.
About Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive
understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising
clients with Total Audience measurement services across all devices where content — video, audio and text —
is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s
only global view of retail performance measurement. By integrating information from its Watch and Buy
segments and other data sources, Nielsen provides its clients with both world-class measurement as well as
analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries
that cover more than 90 percent of the world’s population.
For more information please visit our websites :
www.nielsenkozonsegmeres.hu
www.nielsen.com
Contact:
Nielsen Közönségmérés Kft.
H -1146 Budapest, Hermina út 57-59.
Phone: 461-7050, Fax: 461-7051
e-mail: [email protected]
internet: www.nielsenkozonsegmeres.hu

TV market snapshot

Transcription

Similar documents

2014 Q3 - AGB Nielsen

TV MARKET SNAPSHOT HUNGARY 2012