2014 Q3 - AGB Nielsen

Transcription

TV MARKET SNAPSHOT
2014 Q3
NIELSEN AUDIENCE MEASUREMENT
AVERAGE DAILY VIEWING TIME PER PERSON
2013 Q3 and 2014 Q3
400
350
338
ATV (minute)
300
250
263
345
266
200
202
218
220
192
150
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
100
50
0
TOTAL 4+
AGE 4-17
2013 Q3
AGE 18-49
AGE 50+
2014 Q3
© Nielsen Közönségmérés
Total individuals spent 4 hours and 26 minutes watching TV on an average day,
3 minutes more compared to the same period of 2013.
2
SHARE OF CHANNEL NETWORKS
2013 Q3 and 2014 Q3, Total 4+
2014 Q3
5.2
2.5
2.2
5.4
4.9
General entertainment channels
17.8
2.5
Lifestyle channels
3.1
17.1
2.6
2.5
Public channels
4.9
3.4
4.3
2013 Q3
2.3
2.2
Movie channels
5.4
Channels for children
5.9
15.6
16.5
9.3
National commercial channels
News channels
Documentary channels
9.2
Sport channels
26.9
Music channels
Other channels
28.0
DVD/video/video game
Audience share of general entertainment, public and national commercial channels has
increased compared to the same period of 2013.
3
EMISSION AND RECEPTION SHARE OF TYPOLOGY
2014 Q3; Total 4+ (compared to the same period of 2013, percentage point)
0.4%
(-0.1%)
9.7%
(0.3%)
0.2% (0.0%)
Religion
100%
90%
80%
70%
60%
13.5%
(-1.0%)
2.9%
2.7%
5.5%
5.2%
(0.1%)
(0.2%)
(0.0%)
7.3%
(1.1%)
(-0.4%)
50%
40%
(-0.9%)
5.6%
5.6%
(-1.3%)
9.2%
(0.5%)
Information
3.9%
2.7%
8.3%
(1.1%)
(-0.1%)
News (political, economic)
Arts, science, culture
(-1.2%)
(1.6%)
29.6%
Music
(-0.3%)
31.0%
(-0.2%)
Non-musical entertainment
20%
10%
Movies
Sport
30%
16.1%
23.3%
(0.1%)
17.3%
(0.6%)
Non musical fiction (series, TV-film,
etc.)
Other (advertising, promo, etc.)
0%
EMISSION SHARE
RECEPTION SHARE
Emission and consumption rate of non-musical entertainment programs has increased.
4
LIVE AND PLAYBACK TIME VIEWED PER DAY(ATV)
2014 Q3, Total day
TARGET
LIVE MINUTE
PLAYBACK MINUTE
PLAYBACK %
TOTAL 4+
263
2.8
1.1%
4-17
189
2.9
1.5%
18-49
217
3.2
1.5%
50+
343
2.4
0.7%
Live: Viewing of TV broadcasts at the actual time of transmission
Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time
Total individuals spent 1.1% of their total TV viewing time on time-shifted content.
5
FMCG TOP CLASSES BY GRP
2013 Q3 and 2014 Q3; Total (4+)
GRP
Class
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
CHOCOLATE BAR
BEER
CARBONATED SOFT DRINK
SWEET BISCUIT/WAFER
DISHWASHING LIQUID
PUDDING, SWEET DAIRY PRODUCT
MINERAL WATER
TOOTHPASTE
WASHING POWDER/LIQUID DETERGENT
ICE TEA
SHAMPOO
ICE CREAM
STAIN REMOVERS
LACKER, PAINT
BODY LOTION
HAIR DYE
FIXES
BUTTER, MARGARINE
CHEWING GUM
PERFUME, SCENTED WATER
2013 Q3
2014 Q3
8 709
9 295
13 448
5 874
4 656
4 855
3 253
532
9 785
3 790
2 679
2 717
3 249
2 925
1 355
3 450
4 565
3 428
3 198
2 291
2 014
9 255
7 428
6 730
6 365
6 243
6 095
5 078
4 809
4 405
4 215
4 204
3 790
3 607
3 471
3 402
3 371
3 336
3 186
3 133
6
NOTES:
AVERAGE DAILY VIEWING TIME PER PERSON
Period: 2013 Q3 and 2014 Q3 (1/July – 30/September)
Daypart: Total day (02-26h)
Target:
2013: Total Individuals (Universe: 9 179 449 Cases: 2 550), 4-17 (Universe: 1 321 884 Cases: 382), 18-49 (Universe: 4 236 050 Cases: 1 204), 50+ (Universe: 3 621 515 Cases: 964)
2014: Total Individuals (Universe: 9 027 531 Cases: 2 545), 4-17 (Universe: 1 317 366 Cases: 376), 18-49 (Universe: 4 100 863 Cases: 1 188), 50+ (Universe: 3 609 302 Cases: 981)
Channel: Total TV
SHARE OF CHANNEL NETWORKS
Target: 2013: Total Individuals (Universe: 9 179 449 Cases: 2 550), 2014: Total Individuals (Universe: 9 027 531 Cases: 2 545)
Channel groups : (September/2014) Public: m1, m2, m3, Duna TV, Duna World; Lifestyle: CBS Reality, Fishing&Hunting, LifeNetwork, Spektrum Home, TLC, Travel Channel, TV
Paprika, Viasat Explorer; General entertainment: BBC Entertainment, C8, Comedy Central, Cool, D1, Fem3, Hatos Csatorna, PAX TV, RTL+ (ex Prizma TV), PRO4, RTL II, Sorozat+,
Story4, Story5, Super TV2, Viasat3, Viasat6; Movie: AXN, AXN Black (AXN Sci-fi), AXN White (AXN Crime), Cinemax, DIGI Film, Film+, Film+2, Filmbox, Filmbox Extra, Filmbox HD,
Filmbox Plus, Film Café, Film Mánia, FOX, HBO, HBO2, HBO Comedy, MGM, Paramount, Sundance Channel, Universal Channel; Children: Boomerang, Cartoon Network, Disney
Channel, JimJam, Megamax, Minimax, Nickelodeon; News: ATV, EchoTV, Euronews (magyar), HírTV, Parlament TV; Documentary: Animal Planet, BBC Knowledge, Da Vinci Learning,
DIGI Animal World, DIGI Life, DIGI World, Discovery Channel, Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Channel, Nat
Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M;
Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV (Music Television), SlágerTV (ex.Nóta TV), Viva; Other: foreign channels, other unidentified Hungarian
channels, other TV-screen usage
EMISSION AND RECEPTION SHARE OF TYPOLOGY
Period: 2013 Q3 and 2014 Q3 (1/July – 30/September) compared to 2013 Q3
Channels: ATV, AXN, Cartoon Network, CBS Reality, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film+2, Life Network, M1, M2,
Muzsika TV, National Geographic Channel, OzoneNetwork, RTL+ (ex Prizma TV), Pro 4, RTL II, RTL Klub, Sorozat+, Sport1, Sport2, Story4, Story5, Super TV2, TV2, UNIVERSAL Channel,
Viasat3, Viasat6, VIVA (For data comparability, only those channels are included that are part of the programme data base for both periods.)
Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show
LIVE AND PLAYBACK TIME VIEWED
Period: 2014 Q3 (1/July – 30/September)
Target: Total Individuals (Universe: 9 027 531 Cases: 2 545), 4-17 (Universe: 1 317 366 Cases: 376), 18-49 (Universe: 4 100 863 Cases: 1 188), 50+ (Universe: 3 609 302 Cases: 981)
Channel: Total TV
Variable: Live and Playback ATV (min), Playback %
FMCG TOP CLASSES
Channel: all channels in Nielsen Audience Measurement spot database in the given period
Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care
Variable: GRP
7
About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience
measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the
media agencies, advertisers and television channels, based on an independent and transparent measurement
system. The independence, professional reliability and credibility of our audience measurement system have
been confirmed by various independent audits.
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market
positions in marketing and consumer information, television and other media measurement, online
intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
For more information please visit our websites :
www.nielsenkozonsegmeres.hu
www.nielsen.com
www.hu.nielsen.com
Contact:
Nielsen Közönségmérés Kft.
H -1146 Budapest, Hermina út 57-59.
Phone: 461-7050, Fax: 461-7051
e-mail: [email protected]
internet: www.nielsenkozonsegmeres.hu

2014 Q3 - AGB Nielsen

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