TV MARKET SNAPSHOT HUNGARY 2012

Transcription

TV MARKET SNAPSHOT
HUNGARY 2012
NIELSEN AUDIENCE MEASUREMENT
AVERAGE DAILY VIEWING TIME PER PERSON
2011-2012
400
372
350
375
300
ATV (mins)
250
286
286
242
239
200
196
191
150
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
100
50
0
TOTAL 4+
AGE 4-17
AGE 18-49
2011
AGE 50+
2012
2
SHARE OF CHANNEL NETWORKS
2011 and 2012, Total 4+
2012
4.9
3.0
2.4
2.5
2.4
4.7
4.7 2.9
5.2
3.8
Lifestyle channels
13.1
2011
5.3
Public channels
1.8
1.9
4.6
4.4
General entertainment channels
15.2
2.4
National commercial channels
Movie channels
12.1
14.2
Channels for children
News channels
8.0
Documentary channels
8.1
Sport channels
38.8
Music channels
Other channels
33.7
DVD/video/video game
3
EMISSION AND RECEPTION SHARE OF TYPOLOGY
2012; Total 4+ (compared to 2011, percentage points)
0.5%
1.0%
1.4%
100%
90%
4.1%
4.9%
(0.1%)
(-1.2%)
7.7%
(-0.1%)
80%
10.6%
(0.6%)
16.9%
(1.3%)
70%
60%
50%
40%
30.9%
0.2%
2.1%
3.7%
(1.7%)
10.6%
(0.9%)
7.2%
(-1.1%)
8.9%
(-1.5%)
(-0.1%)
(0.3%)
Religion
Music
Sport
News (political, economic)
17.9%
(0.6%)
3.7%
(0.0%)
28.8%
(-1.0%)
(0.5%)
30%
20%
(0.0%)
(-0.1%)
(0.4%)
Information
Non musical entertainment
Movies
Arts, science, culture
22.0%
(-1.5%)
Non musical fiction (series, TV films, etc.)
16.9%
10%
(0.4%)
Other (advertising, promo, etc.)
0%
EST%
RST%
4
FMCG TOP ADVERTISERS BY RATE CARD COST
2011 and 2012, Total 4+
2011
Advertiser
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
RECKITT BENCKISER
PROCTER&GAMBLE HUNGARY
MAGYAR DANONE
UNILEVER MAGYARORSZAG
HENKEL MAGYARORSZAG
L'OREAL
FERRERO
SPAR MAGYARORSZAG
THE COCA-COLA COMPANY
KRAFT FOODS
NESTLE HUNGARIA KFT
HEINEKEN HUNGARIA
SORGYARAK
BEIERSDORF HUNGARY
LIDL MAGYARORSZAG BT
JOHNSON&JOHNSON
MARS
GLAXOSMITHKLINE
TESCO GLOBAL ARUHAZAK ZRT
ALDI
COTY HUNGARY KFT
Cost (Ft)
2012
GRP
Cost (Ft)
GRP
25 948 668 336
23 987 911 868
14 783 237 932
15 582 024 670
13 793 741 062
12 582 731 070
8 383 285 700
5 546 999 085
5 088 904 151
10 032 188 238
9 612 569 813
32 392
74 440
59 072
59 317
55 486
46 677
38 371
23 072
18 713
45 212
33 306
26 773 013 000
23 958 888 132
19 054 967 972
17 011 828 653
15 900 972 041
13 348 828 563
10 053 900 068
9 754 718 977
7 223 990 478
7 104 226 373
6 914 093 782
39 748
70 030
50 583
68 549
45 018
48 656
44 054
33 151
24 461
33 140
25 610
5 619 350 302
19 243
6 082 452 937
22 799
5 205 760 221
3 227 817 776
3 669 172 076
2 872 810 798
2 385 007 775
3 287 175 777
2 699 078 800
2 116 810 315
16 859
16 399
11 487
14 289
7 731
11 075
9 707
5 991
5 320 873 888
4 751 508 097
4 167 179 383
4 019 938 673
3 474 072 255
3 386 259 890
3 265 112 470
2 648 201 703
18 800
18 436
12 018
15 756
10 343
14 884
11 759
5 794
5
FMCG TOP ADVERTISERS BY GRP
2011 and 2012, Total 4+
2011
Advertiser
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
PROCTER&GAMBLE HUNGARY
UNILEVER MAGYARORSZAG
MAGYAR DANONE
L'OREAL
HENKEL MAGYARORSZAG
FERRERO
RECKITT BENCKISER
SPAR MAGYARORSZAG
KRAFT FOODS
NESTLE HUNGARIA KFT
THE COCA-COLA COMPANY
HEINEKEN HUNGARIA
SORGYARAK
BEIERSDORF HUNGARY
LIDL MAGYARORSZAG BT
MARS
TESCO GLOBAL ARUHAZAK ZRT
JOHNSON&JOHNSON
ALDI
BORSODI SORGYAR
GLAXOSMITHKLINE
Cost (Ft)
2012
GRP
Cost (Ft)
GRP
23 987 911 868
15 582 024 670
14 783 237 932
12 582 731 070
13 793 741 062
8 383 285 700
25 948 668 336
5 546 999 085
10 032 188 238
9 612 569 813
5 088 904 151
74 440
59 317
59 072
46 677
55 486
38 371
32 392
23 072
45 212
33 306
18 713
23 958 888 132
17 011 828 653
19 054 967 972
13 348 828 563
15 900 972 041
10 053 900 068
26 773 013 000
9 754 718 977
7 104 226 373
6 914 093 782
7 223 990 478
70 030
68 549
50 583
48 656
45 018
44 054
39 748
33 151
33 140
25 610
24 461
5 619 350 302
19 243
6 082 452 937
22 799
5 205 760 221
3 227 817 776
2 872 810 798
3 287 175 777
3 669 172 076
2 699 078 800
2 451 093 615
2 385 007 775
16 859
16 399
14 289
11 075
11 487
9 707
8 822
7 731
5 320 873 888
4 751 508 097
4 019 938 673
3 386 259 890
4 167 179 383
3 265 112 470
2 296 172 750
3 474 072 255
18 800
18 436
15 756
14 884
12 018
11 759
10 541
10 343
6
NOTES:
AVERAGE DAILY VIEWING TIME PER PERSON
Period: 1st January – 31st December 2011 and 2012
Daypart: whole day (02-26h)
Target: 2011: Total Individuals (Universe: 9 187 283 Cases: 2 419), 4-17 (Universe: 1 347 589 Cases: 361), 18-49 (Universe: 4 235 591 Cases: 1 139), 50+ (Universe: 3 604 103 Cases:
919); 2012: Total Individuals (Universe: 9 226 524 Cases: 2 394), 4-17 (Universe: 1 338 932 Cases: 360), 18-49 (Universe: 4 264 121 Cases: 1 126), 50+ (Universe: 3 623 471 Cases: 908)
Channel: Total TV
SHARE OF CHANNEL NETWORKS
Target: 2011: Total Individuals (Universe: 9 187 283 Cases: 2 419); 2012: Total Individuals (Universe: 9 226 524 Cases: 2 394)
Channel networks: (December 2012) Public: m1, m2, Duna TV, Duna World; Lifestyle: Fishing&Hunting, LifeNetwork, PV TV, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat
Explorer, CBS Reality Gen. entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, Hálózat TV, PAX TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6,
Viasat3, RTL II, Super TV2; Movie: AXN, AXN Crime, AXN Sci-Fi, Cinemax, F+, Film+2, Film Mania, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Universal
Channel, Film Cafe, DIGI Film; Children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV,
Parlament TV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National
Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature, DIGI Life, DIGI World; Sports: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme
Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other
unidentified Hungarian channels, other TV-screen usage
EMISSION AND RECEPTION SHARE OF TYPOLOGY
Period: 1st January – 31st December 2012 with comparison to 2011
Channels: ATV; AXN; CARTOON NETWORK; CBS REALITY; COMEDY CENTRAL; COOL; DISCOVERY CHANNEL; DISNEY CHANNEL; DUNA TV; FEM3; F+; LifeNetwork; M1; TV2; RTL KLUB;
M2; OzoneNetwork; STORY4; VIASAT3; VIASAT6 (For data comparability, only those channels are included that are part of the programme data base for both periods.)
FMCG TOP ADVERTISERS
Channel: all channels in Nielsen Audience Measurement spot database in the given period
Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade
Variable: rate card cost (based on the official, discount-free tariffs published by the channels) and GRP
7
About Nielsen Audience Measurement
Nielsen Audience Measurement is the only company in Hungary that is engaged in television
audience measurement. The data provided by Nielsen Audience Measurement ensures a "common
currency" for the media agencies, advertisers and television channels, based on an independent
and transparent measurement system. The independence, professional reliability and credibility of
our audience measurement system have been confirmed by various independent audits.
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading
market positions in marketing and consumer information, television and other media
measurement, online intelligence, mobile measurement, trade shows and related properties.
Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and
Diemen, the Netherlands.
For more information please visit our websites :
www.nielsenkozonsegmeres.hu
www.nielsen.com
www.hu.nielsen.com
Contact:
Nielsen Közönségmérés Kft.
H -1146 Budapest, Hermina út 57-59.
Phone: 461-7050, Fax: 461-7051
e-mail: [email protected]
internet: www.nielsenkozonsegmeres.hu

TV MARKET SNAPSHOT HUNGARY 2012

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