women ages 35-55 - Your Teen Magazine

THE MARKET
THE MARKET
“The bottom line is that women have
more purchasing power than men and there’s
no end in sight to this cultural shift.”
WOMEN AGES 35-55
(Source: U.S. Women’s Chamber of Commerce)
• Women make 80% of purchasing decisions
for their families.
• Women influence 80% of all car sales and
purchase about 2/3 of them.
• Nearly 50% of women said they influence
friends and family to buy – or not buy – a
product or service on a regular basis.
• Women’s purchases represent more than
58% of total online spending.
• 53% of women are buying products based
upon blog information.
•5
4% of female internet users said they feel
a responsibility to help friends and family
make wise purchase decisions.
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THE BRAND
THE BRAND
WEBSITE
PUBLICATIONS
ENEWSLETTERS
SOCIAL MEDIA
EVENTS
for parents
for parents
CIRCULATION
CIRCULATION
25,000 CIRCULATION
• 22,000 copies mailed directly to the
parents of teens
• 2,000 copies distributed to dentists,
orthodontists, pediatricians and
adolescent health care providers
• 1,000 copies sold through subscriptions
and Barnes and Noble
★
★
★
Lorain
★
Avon Lake
CLEVELAND
★
★
★★★
Westlake
North
Olmsted
★
Elyria
Berea
Olmsted Falls
Cleveland
Heights
Mentor
★ ★
★ ★★
★
★
★
South Euclid
Beachwood
Shaker
Heights
Orange
University
Heights
Chagrin
Falls
Solon
Middleburg
Heights
★
Twinsburg
Barnes & Noble Stores
★ Direct mail to
★
Akron
22,000 households
EDITORIAL CALENDAR 2013
Spring 2013
Summer 2013
Fall 2013
Winter 2013
(Ad close February 1, 2013)
(Ad close April 26, 2013)
(Ad close July 26, 2013)
(Ad close November 1, 2013)
Feature: Alternative Post
High School Opportunities
Triple Points: Violence in the House
Ask the Doctor: Bipolar Disorder
Crossroads: Addiction
College Corner: GAP Year
Feature: When Sports Stop
Being Fun
Triple Points: Living with
Addiction
Ask the Doctor: Teens and Cancer
Crossroads: Adderall
College Corner: College Campus Tours
Feature: Financial Education
Triple Points: Transgender
Ask the Doctor: Cardiology Problems – Sudden Death
Crossroads: Synthetic Drugs
College Corner: SAT IIs
Feature: Parents’ Dirty Little Secrets
Triple Points: Teen Pregnancy
Ask the Doctor: Diabetes
Crossroads: OTC Painkillers
College Corner: Apps
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SIZES/RATES
ADAD
SIZES/RATES
QUARTER
PAGE
FULL PAGE WITH BLEED
FULL PAGE
8.75” (w) x 11.25” (h) – bleed
8.5” (w) x 10.875” (h) – trim
7.5” (w) x 9.875” (h)
3.625” (w) x
4.875” (h)
HALF PAGE
VERTICAL
3.625” (w) x
9.875” (h)
HALF PAGE
HORIZONTAL
BACK COVER
7.5” (w) x 7” (h)
7.5” (w) x 4.875” (h)
Ad Sizes Available
Trim Size
Bleed Size
Page trim size................................... 8.5”w x 10.875”h
1 page bleed.. .................................... 8.5”w x 10.875”h............................... 8.75”w x 11.25”h
1 page non bleed............................... 7.5”w x 9.875”h
1/2 vertical....................................... 3.625”w x 9.875”h
1/2 page horizontal........................... 7.5”w x 4.875”h
1/4 page square................................ 3.625” x 4.875”h
Back Cover....................................... 7.5” x 7”h
Ad Design
The Your Teen creative department can create a great looking and effective ad for you. Please inquire about our services and fees.
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WEB RATES
WEB RATES
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468 X 60
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ogo on dropdown menu (no click-thru)
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isplay ad (300 x 250) placement on right side
of all pages in the category
•C
lick-thrus to customer site/promotion on
every 300 x 250 placement
• 1 00% of impressions
Categories Include
Hot Topics
Health
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Display ad
300 x 250
Logo on
Dropdown
BANNER AD
•P
remium 468 X 60 banner in masthead of all
pages
• 100% of impressions
• Click-thru to client site/promotion
• Static or flash
ARTICLE SPONSOR
•3
00 x 250
•C
lick-thru to client site/promotion
HOME PAGE
•D
isplay ad (300 x 250) on top right of Your Teen
home page
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Article Sponsor
300 x 250
Display ad on
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300 x 250
SPONSORSHIPS
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January 2013 College Event (sold)
April 2013
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October 2013 Driving
E-NEWSLETTER
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2013
January
February
March
April
May
June
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COVER SPONSOR
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ADVISORY BOARD
ADVISORY
BOARD
ELISE ELLICK
ELLEN ROME, MD, MPH
Teen Counselor in the Division of Adolescent
Medicine, Department of Pediatrics at MetroHealth.
Pediatrician, Head, Section of Adolescent Medicine
at Cleveland Clinic.
AMANDA WEISS KELLY, MD
SONNI KWON SENKFOR, MBA
University Hospitals, Rainbow Babies & Children’s
Hospital Pediatrician, Director, Pediatric Sports
Medicine.
Independent Consultant. Facilitator with The WIT
Group and MAC Consulting.
JULIAN PESKIN, MD
CEO, MedCity Media
Cleveland Clinic staff member, Department of
Obstetrics and Gynecology.
CHRIS SEPER
AMY SPEIDEL
Certified Parent Coach at Senders Parenting Center.
SYLVIA RIMM, PHD
Psychologist, Director of Family Achievement Clinic,
Clinical Professor, Case Western Reserve School of
Medicine.
JUDY STENTA, MSW
MICHAEL RITTER, CPA
STEVEN WEXBERG, MD
Retired Partner and National Director, Ernst &
Young LLP.
Staff Pediatrician, Cleveland Clinic Foundation.
Project Director, SAY, a school-based prevention
and early intervention program of Bellefaire JCB.
LUCENE WISNIEWSKI, PHD, FAED
Clinical Director and co-founder of the Cleveland
Center for Eating Disorders.
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