Press Information

Press Information
The Company
T
he Julius Meinl brand stands for tradition, delicious indulgence, quality and expertise and is one of the strongest brands
Austria has ever had – more than 95% of all Austrians know the Meinl logo with its famous “Maure“.
Julius Meinl was established in 1862 and today is
managed by the 5th generation of the family. It all
started with the innovative idea of Julius Meinl
more than 150 years ago, to be the first company
to sell roasted coffee. Before, only the green coffee beans were sold which people then had to
roast themselves. The idea was met with instant
success and very soon Julius Meinl became an
institution in the Austrian food market. Also,
the demand from restaurants increased continuously: Today, Julius Meinl is the market
leader for coffee in Austria and, worldwide,
more than 1 billion cups of Julius Meinl coffee are being served every year.
17,000 items from approximately 100 countries,
the shop plays a major role in the Austrian food
market. To set new trends in the delicatessen
trade and to satisfy even the most extravagant
demands of our customers, the buyers of Julius
Meinl am Graben are constantly looking for interesting high quality products, either for sale or for
use by our own, toque seal-awarded cuisine. In
addition to the large variety of products with international brand names, Julius Meinl am Graben
creates premium products under its own brand
which can be found almost throughout the entire
product range. For this purpose, we select domestic and foreign producers who guarantee quality
rather than quantity. Since March 2013, select Julius Meinl brand products and top sellers
can even be purchased at the new MeinlShop in the Vienna Kempinski hotel.
The Julius Meinl Group successfully operates
in more than 70 countries as a supplier to coffee houses or operator of its own coffee houses
around the globe, offering customers high-end
products such as coffee, tea, chocolate, jam and
much more. In addition to the coffee production,
the Meinl Group includes the gourmet temple
“Julius Meinl am Graben”, the Meinl internet commerce online shop, and the Meinl Bank. In 2012
the group was able to increase sales by 6 % to
€ 131 million.
Julius Meinl am Graben – Gourmet Foods
Julius Meinl am Graben, the flagship of the
Julius-Meinl chain, is located right in the
centre of Vienna – a culinary piece of art
on three floors and Austria’s premier address for connoisseurs from around the
world. Over the last 40 years, the delicatessen shop has developed to become
the Austrian “Mecca for connoisseurs and gourmands“ and, with
its broad range of high quality
products including more than
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Meinl’s Coffee
Meinl’s own coffee department offers a range
of fine coffee blends, single origin select plantation coffees and international coffee rarities such
as the Indonesian delicacy
Kopi Luwak or the “most precious“ Jamaican coffee, the Blue
Mountain. Furthermore, in addition to the generally available
Meinl coffees, one can chose
from a special range of singleregion Julius Meinl coffees
from the major growing areas
for premium coffee: Ethiopia,
Brazil, Costa Rica, Guatemala,
Kenya and Tanzania. For perfect
enjoyment, the ideal way of preparing your coffee is described
on the back of each Meinl range
coffee package: Espresso, filter
coffee or Turkish coffee.
ter the Japanese wife of Julius Meinl II, comprises
a broad range (over 50 tea varieties) of black teas,
fruit teas and herbal teas as well as green teas.
Exclusive varieties such as the star of Japanese
green teas, Sencha Fukujyu, or the Oolong Fancy
Formosa black tea blend, the popular Verveine tea
as well as acid-base balancing teas and “wellness“
teas are an integral part of our beautiful tea department.
Meinl’s Pastry
The standard range of Meinl’s pastry includes delicious French tarts such as Tarte
Tatin, Tarte au Limon as well as the Topfen-Soufflé tart with cranberries. But the fans of Austrian
pastry art also find their favourites among the
continuously changing range of cakes offered:
Warm “Topfen“ [curd cheese] apple strudel, various Guglhupfs and confectionary made fresh
every day by the artist hands of our inhouse pastry chef and his team, are
sure to create elation on even the
most discerning palate. The
enticing offerings are completed by sophisticated own
creations as well as homemade Madeleines and muffins.
Meinl’s
Bakery
Meinl’s Tea
There is hardly a more elegant place for
discovering the secrets of premium tea
than the Michiko tea department on the second
floor of Julius Meinl am Graben. Whether you prefer strong, full-bodied or light, aromatic teas – our
broad range of premium teas showcases the finest tea gardens of India, Sri Lanka, and China. The
Michiko tea range, created in 2003 and named af-
The credo of the fragrant bread
department is to offer a variety of domestic and
international breads and cookies. Whether dark
or white, stuffed or embedded, soft or crunchy –
from special breads from the Waldviertel such as
Sauerkraut bread and Roggenweckerl [rye rolls]
from the only certified SlowBaking bakery in
Austria, to the Vienna “Kaisersemmel“ [emperor
rolls] or tempting croissants – every gourmet will
find his favourite in this bakery.
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Meinl’s Ham and
Cold Cuts
W
hether salted, scalded, smoked,
dried or even in the form of a praline – more than 400 types of sausage
and at least 30 types of ham including exotic
hams such as the Italian Culatello and the Spanish
Pata Negra have contributed to the reputation of
the ham and sausage department on the second
floor.
Meinl’s Fish
Meinl’s fish department is one of the most
popular departments of Julius Meinl am Graben with a large, constantly
growing number of regular customers.
Depending on the season, more
than 40 types of fish are offered,
with approximately 75 % of salt
and 25 % of sweet water fish.
Meinl’s fish department features one of the largest assortments of fish in Vienna: Catch of
the day such as fresh whitefish
from Lake Constance, Waldviertel carp, or a large range of
maties in springtime, exclusive
fishes such as John Dory and
halibut are offered to the customer. The uncompromising freshness and top
quality of the fish, helpful advice and professional
explanations from our fish experts all contribute
to making your shopping experience an unparalleled pleasure.
Meinl’s Antipasti& Patés
Next to the ham and sausage department
lies the antipasti & pâté department, surprising customers with artfully prepared specialities: sweet and sour prawns, grilled vegetables,
mushrooms marinated in fine balsamic vinegar,
pimientos filled with anchovies, fowl galantines
with truffles, home-made spreads, liver and venison pâtés and terrines combined with the finest
stuffing are only some examples for our wide
range of products.
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Meinl’s Meat and
Poultry
F
rom Austrian dry-aged beef or Mangalitza pork, ostrich filets from South Africa,
Bresse chicken or domestic partridge, wild
grouse or gourmet chicken – there is almost nothing that is not offered by our meat and poultry department. The assortment is broad and only top
producers who meet the most stringent standards are considered as suppliers. Furthermore, a
selection of home-made specialities such as black
Meinl’s Cheese
With more than 400 perfectly matured
cheeses from up to 15 countries, the cheese
counter offers cheese lovers any speciality they
can imagine. Julius Meinl am Graben cooperates
closely with domestic but also with French and
Italian cheese producers to guarantee the best
possible quality, also in this segment. Whether
soft, hard, raw milk, sheep, goat or cow milk
cheeses – there is a cheese for everyone.
pudding with truffles, pork, lamb and veal bratwurst, but also Italian Salsicce and Moroccan Merguez, are produced by our experienced staff once
a week.
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Meinl’s Fruit and
Vegetables
M
ore than 300 different types of
fruit from all over the world and
freshly picked vegetables are delivered every morning to the Meinl fruit and
vegetable department, fresh from the market,
with a focus on seasonal specialities from organic farmers in Austria. From baby pumpkins
to Macadamia nuts and a selection of rare exotic
specialities with explanations and sometimes
even recipes, the range of fruits offered also includes historic apple varieties which were already
popular in the times of the Empire. Garden-fresh
salads, aromatic herbs, marrows in all colours, a
large variety of delicious potatoes and even black
chanterelles for delicious sauces fulfil even the
most extravagant wishes.
Meinl’s Wine
& Spirits
Meinl’s wine and spirits department offers
numerous precious wines and treasures from
the world of great wines, from a large number of
new discoveries to top Bordeaux and Burgundy
wines. The range of upmarket wines for everyday
enjoyment is continuously extended to offer attractive wines at reasonable prices. The range of
spirits offered includes a selection of renowned international brands as well as regional specialities.
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O
ur top priority is to fulfil our customers
any imaginable desire - within the scope of
our possibilities. Our famous service and
stimulating atmosphere make shopping at Julius
Meinl am Graben a special experience.
Julius Meinl am Graben – Gastronomy
Meinl’s
Restaurant
The Restaurant with the best view in Vienna, of Graben and Kohlmarkt, inspires connoisseurs from Austria and abroad with it’s
enticing cuisine, charming service, and amazing
wine list and was awarded the second toque seal
in the 2013 Gault Millau guide. Throughout the
day, Meinl’s Restaurant offers its guests culinary
treats and luxurious delicacies in a stylish yet
relaxed atmosphere: in the morning, a choice of
breakfast varieties is offered for an ideal way to
start the day; at lunchtime, guests are pampered
with an exquisite yet quick business lunch; in
the afternoon, tempting Viennese coffee and tea
specialities and sweet delights from our in-house
pastry shop are offered; and, in the evening, let
the day come to an end with a light dinner or an
exquisite set meal accompanied by an excellent
glass of wine.
Our cooking style inspires with its individual character and an emphasis on using seasonal and high
quality basic ingredients. The products offered by
Julius Meinl am Graben are unparalleled as to their
variety and freshness and create an international
cuisine of unequalled authenticity and lightness.
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Meinl’s Wine Bar
A
nother gastronomic highlight is
“Meinl’s Weinbar” in the basement area,
directly below the wine department. Wine
enthusiasts and those in the making appreciate
the special atmosphere, the breathtaking selection of wines and the excellent advice. In addition
To offer customers the largest possible selection,
each of the approximately 2000 wines on the
shelves in this impressive wine cellar can be directly purchased or consumed at trade price plus a
10% service surcharge. Furthermore, a large number of wines by the glass are available for tasting
every day. The wine bar spoils guests with classic
international culinary treats, a selection of delicious cheeses and a special lunch menu of the day.
In addition, exclusive wine tastings are held every
month in the presence of select winemakers. Interested wine fans can even book a commented
tasting on a topic of their choice (e.g. Tuscany or
New Zealand) with one of our sommeliers.
Meinl’s Sushi Bar
Directly next to
the fish department is the Sushi
bar where guests can
watch our Sushi chef
process the freshest
fish from our in-house
fish department to
tasty Sushi creations.
The menu features
Japanese specialities
such as Miso soup, Sushi, Maki, Sashimi, but
also a selection of caviar and fresh oysters.
Meinl’s Sushi Bar is
operated in cooperation with Yohm, a restaurant known for its high
quality, exciting Asian cuisine.
to numerous rare international wines dating back
to the 1961 vintage, a separate list of rare wines,
mainly from Austria, make “Meinl’s Weinbar” a
unique place.
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Meinl’s Cafe
Julius Meinl coffee is as much part of Vienna as baguette bread is part of Paris – and
this is why customers are welcomed by Meinl Café
in the immediate entrance area of Julius Meinl am
Graben.
The coffee house has an adjacent terrace and is
one of the most popular meeting places in the
centre of Vienna, because it revives the old Viennese coffee house tradition: Depending on the
coffee variety, the respective traditional coffee
making process is used to highlight the individual
characteristics of each variety in the best possible
way. The coffee list offers more than 30 different
ways to drink coffee, and Meinl’s trained coffee
specialists will be happy to provide advice on each
variety and recommend the adequate method of
preparation. A broad range of sweet delicacies
from our in-house pastry shop rounds off the
menu at Meinl’s Cafe.
Meinl’s To Go Bar
Since 2003, Meinl’s To Go bar in the arcade area
of Julius Meinl am Graben, offers take-away dishes
from our toque seal-awarded cuisine. Every day, a
large range of different dishes, can be selected,
from snacks and light starters, hearty home cooking, Italian pasta dishes, classical haute cuisine to
tempting deserts.
The motto of Meinl To Go “choose – take home –
warm up – enjoy“ is much appreciated by Meinl’s
customers, as the large selection offered by Meinl
To Go provides the perfect culinary solution for a
quick lunch at the office, dinner at home, a spontaneous party or a picnic with friends.
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Julius Meinl am Graben – Services
Service
Approximately 200 staff work at Julius Meinl
am Graben, sharing and setting an example for
our credo “to offer the best service“ – by providing
competent advice across all departments and by
supporting our customers during and after their
purchase (e.g. packaging and wrapping service at
the till etc.).
The international and diverse range of products
offered by Julius Meinl am Graben inspires a selection of foods and beverages for every taste which
is invariably characterised by top quality and
freshness.
Orders
Julius Meinl am Graben makes it easy for
Connoisseurs and gourmets to make presents
throughout the year. Our annual catalogue “The
Art of Giving“ shows many options for demonstrating good taste and at the same time for putting a smile on the face of the recipient. A broad
range of gift baskets with various mottos was
created from the sheer inexhaustible variety of
our delicatessen store; we are also happy to provide customised advice or compose individual arrangements to meet your wishes.
Our staff in the individual departments do
their utmost to provide the best possible advice
for each customer and to take individual orders.
Dishes such as fish in a salt crust, spiked beef
roast but also sweet dishes such as the popular
Topfen-Soufflé tart can be ordered ready-prepared
only to be put in the oven at home.
Home delivery
Gift service
Longstanding experience, best service and
optimum logistics are the hallmark of Meinl’s
home delivery. This also explains why this service
is used by an ever-growing number of regular customers. Not even outside Austria do
connoisseurs have to forego the pleasure of
Meinl’s specialities. Thanks to our efficient cooperation with a competent logistics partner, our
products are sent throughout the EU five days a
week.
Catering
Professional know-how, creativity and attention to
detail enable us to respond
with much sensitivity to
the concepts and ideas
of our customers and
guarantee the success of their events.
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Opening Hours
Meinl am Graben Store
Mon – Fri: 8h00–19h30
Sat: 9h00–18h00
Online Shop
Meinl’s Restaurant
Mon – Fri: 8h00–24h00
Sat: 9h00–24h00
The online shop at www.meinlamgraben.at
provides connoisseurs with an opportunity to order the best specialities and delicatessen from the
comfort of their home. The international clientele
of Julius Meinl am Graben in particular appreciates
the shipment of our products throughout Europe.
Meinl’s Wine Bar
Mon – Sat: 11h00–24h00
MaG
Meinl’s Café
Mon – Fri: 8h00–19h30
Sat: 9h00–18h00
Our 3-monthly gourmet magazine “MaG“ is
designed to present the philosophy of Julius Meinl
am Graben – “MaG“ - as a place of enjoyment,
quality and variety. The magazine’s reports present people who portray their products, who are
passionate and uncompromising when it comes
to quality standards and who can work real miracles in the context of their region. The „MaG“ magazine is available at the point of sale at Meinl am
Graben, in the online shop, but, of course, also at
select newsstands.
Meinl’s Sushi-Bar
Mon – Fri: 11h00–19h30
Sat: 11h00–18h00
Meinl To Go
Mon – Fri: 8h00–19h30
Sat: 9h00–18h00
Press ContaCt
Mag. (FH) Valerie Orsini-Rosenberg
JULIUS MEINL AM GRABEN
Graben 19, A-1010 Wien
Tel.: +43(0)1 532 33 34 9670
Fax: +43(0)1 532 33 34 9690
[email protected]
http://www.meinlamgraben.at
Press Photos
On request or at the following link:
h t t p s : // w w w . d r o p b o x . c o m / s h / t q o n 2lk35o6ocwm/zb2PrDrjnq
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