The safe road to success

Hettich Magazin
2|2011
The safe road
to success
02
Uncompromising safety
“Really good products” – this is where
innovative design, high functionality, appealing
looks and long life spring to mind. But we at
Hettich understand this to be more. The “soft
factors” are ultimately hugely important to
“really good products” as well. For instance,
we want our products to be manufactured in
an environment with a level of safety that far
exceeds the norm and which no significant
industrial accidents take place in. The path
taking us there comes with some exciting
findings.
We want our members of staff to return
unscathed and in good health to their families,
partners and friends at the end of a day’s work. In
a fundamental fact-finding process, we realised
that precisely this is the motivation for an
occupational safety culture that is shared among
all Hettich staff across the globe, regardless of
nationality, culture and religion. Comprehensive
accident analyses have revealed that around
80 per cent of accidents at work are not
the result of technical causes but behaviourrelated. This showed us that – to be successful
in this field – we must aim towards a change
of awareness in all of us while achieving a
motivation focusing primarily on safe conduct
in everything we do, no matter where we are.
This is why our “Safety Excellence” methodology
– that has been developed for this purpose –
also includes the key element of behaviourrelated activities in addition to the “Activities”,
“Organisation” and “Knowledge” action fields.
Dr. Dieter Wirths
Member of the Management Board
Hettich Holding GmbH & Co. oHG
In this environment of an exacting culture of
occupational safety, products from Hettich are
given added innovative value which, although
they may not be seen, is doubtlessly appreciated
by our customers.
Editorial
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Contents
Editorial
Uncompromising safety.................................. 03
Title story
The safe road to success................................. 06
Current news
A marketing concept as
innovative as the product itself.................... 12
Innovation
Thinking into the future.................................. 14
Focusing on trends as a key to success....... 16
Intelligence in furniture.................................. 18
Insight
The perfect symphony...................................... 20
Emotionalising the office................................ 22
Flying the flag at the point of sales............ 24
Transatlantic inspirations............................... 26
Talented organizer in high-rise format....... 28
A kitchen that thinks for itself...................... 29
Hettich world-wide
Hettich showroom
in the heart of London..................................... 30
Rochak Kahaniyan wins the
hearts of cabinet-makers............................... 32
First Hettich trade centre
in Adelaide.......................................................... 33
Hettich France with
new showroom.................................................. 34
In brief
Hettich gets Assmann Supplier Award
for the third time.............................................. 36
New showroom in Melbourne....................... 37
Hettich & Social Media................................... 37
Kitchen trends, ideas and innovations........ 38
Outlook
Exhibition dates................................................. 39
Publication data................................................. 39
Contents
05
The safe road
to success
In an initiative driven forward by passion, Hettich’s
Management is committed to giving the subject of
occupational health and safety particular weight in
everyday activities. The “Safety Excellence” methodology
complements the classic elements of occupational safety with
the promising module of behaviour-based occupational safety.
Proceeding from the question of how far
industrial accident numbers can be influenced
in a positive way, the management of a Hettich
production company in 2008 began promoting
a progressive basic understanding of accident
prevention and improving the way in which
occupational safety is organised. It soon became clear that employee behaviour plays a
key part in most accident causes. This is why the
obvious conclusion that a fundamental change
in awareness and behaviour is the only way
of bringing about a significant reduction in
accident figures was made a central aspect of
activities, leading to the realisation that an
emotionally based approach is indispensable
When using ladders, it is particularly
important to make sure they are
standing firmly and making three-point
contact.
06
if the “Safety Excellence”
methodology is to be a
success. This is demonstrated by the deliberate
formulation given to
the common objective of protecting employees,
and therefore their families too, from the pain
and suffering caused by accidents at work. This
will only work if every individual member of
staff is vigilant and acts responsibly.
As part of the new culture of occupational
safety, staff not only look after their own safety
but also the safety of their colleagues. Mutual
attention is drawn to potential hazards in a
friendly and open manner. For instance, Martin
Palmer, head of the Environmental Department/
Occupational Safety, reports of a situation that
sparked a lasting change in his behaviour: “As
I was on the way to a meeting, I realised I’d
forgotten which room it was going to take
place in. So, walking along, I quickly had a look
at my Blackberry. A colleague reminded me
that in the EUVIA® workshops we had learned
that, for safety reasons, mobile phones should
only be used while standing still. He was right
and now, whenever I find myself in this sort of
situation, I think of his words.”
Before the key field of behaviour-based
occupational safety was developed in cooperation with HRP Consultants, the focus
was placed on optimising the methodology
behind the classic requirements and tools of
occupational safety. The aim here was to be
familiar with and satisfy all of the applicable
statutory requirements – broken down into
the three actions fields of “Measures”
“Organisation” and “Knowledge”. In particular,
this provides the basis for reliably satisfying
all business organisation requirements while
also producing the necessary legal certainty
for the company and its executives. Even
though each of these three action fields is
highly significant in its own right, only
by adding the fourth action field, that
of “Behaviour-Based Occupational
Safety”, is an effective instrument
produced for ensuring safety at work
– namely the “Safety Excellence”
methodology.
Title story
07
1
“Operational Measures”
action field
The first action field of the “Safety Excellence”
methodology covers all operational measures
that are necessary to ensure effective
occupational health and safety. Under the
aspect of technical risks, this action field,
for example, not only encompasses any
incomplete CE Declarations of Conformity but
also improving the quality and completion of
necessary hazard assessments as well as the
formulation of an associated minimum Hettich
standard that is applicable world-wide. In
addition to this, information events on specific
subject matter, such as “hazardous substances”
or “skin protection” are regarded as a necessary
module. Not least, this also covers all of the
requisite and altogether meaningful workrelated medical check-ups and controlling
the procedure employed for conducting and
documenting them.
2
“Organisation”
action field
The second action field, “Organisation”, examines
the existence of arrangements, processes
and responsibilities required for effective
occupational safety and the absence of flaws
in them. In addition to appointing all of the
necessary specialised coordinators in writing and
providing comprehensive rules and procedures
for all conceivable emergency situations, this
also includes providing necessary specialised
information, such as a hazardous substances
register linked to the safety data sheets,
operating instructions for plant and machinery
as well as hazardous substances or safetyrelated additions to the requirements defined
in the specifications for plant and machinery
orders. This action field also defines a set
procedure for procuring raw materials, supplies,
products and services under strictly controlled
observance of occupational health and safety
aspects and covers its assessment on the part of
qualified staff members.
3
“Knowledge”
action field
The third action field involves examining
whether the knowledge required for providing
effective occupational safety is defined and
conveyed, i.e. whether all of the necessary basic
08
and further training measures and briefings are
carried out in relation to occupational health
and safety. This is where central importance
is attached to describing and documenting all
employee qualifications required for safetyrelated activities. This example also illustrates
that the “Safety Excellence” activities cover
large swathes of the company, such as humanresource management as in this case. This action
field’s legally binding scope of examination and
activities goes further than is frequently realised
in practice. For instance, it is also necessary to
ascertain the qualifications, training measures
and briefings necessary, say, for press setters,
operators of aerial work platforms, staff using
emergency-signalling equipment or persons
entrusted with hazardous substances or, in terms
of organisation, to ensure they are provided and
subsequently documented. In this context, care
must also be taken to provide effective support
for the function of the safety officers in the
various parts of the company, with this resulting
in good, ongoing support for the activities of
the occupational safety specialists at local level.
A core element of the first three “Safety
Excellence” pillars is the “Check-list for
Avoiding Organisational Negligence”. It was
drawn up in close co-operation with both the
occupational safety department from pilot
company Paul Hettich and the Hettich Group’s
Environmental Department/Occupational Safety.
As a transparent overview, it also contains all
applicable legally demanded organisational
requirements, consisting of 135 action aspects,
to avoid organisational negligence. The checklist is broken down on the basis of the three
underlying top-level processes of the integrated
Hettich management system – risk management,
servicing and maintenance as well as HR and
health management – additionally supporting
swift transfer into the group’s companies.
The first three action fields provide an
organisational structure in compliance
with the law for all existing processes and
responsibilities relating to occupational safety.
Yet implementing all of the safety measures
derived from them still does not produce any
accident-free situation because about 80 per
cent of all work accidents are attributable
to behaviour-related causes. This is why a
Tools and machines present particular hazards. The guide figure shows safe conduct.
fundamental change in attitude and behaviour
is imperative on the part of everyone working at
the company – starting with the role model of
the managing directors and executives through
to all employees – and why the “Behaviour”
action field is of huge significance.
4
“Behaviour”
action field
The fourth action field of the “Safety Excellence” methodology is of key importance to
accomplishing the goal of manufacturing
Hettich products in an environment with a level
of safety that far exceeds the norm. It is with
firm conviction and immense commitment that
this is dedicated to measures aimed at raising
awareness and changing behaviour which are
essential for any positive development in the
company’s safety culture. The central activity in
this context is seen in holding all-level
EUVIA® workshops (EUVIA® = Attitude and
Behaviour Changes in Occupational Safety,
HRP Heinze Consultants) for the management,
the team managers and employees. On a basis
that addresses the emotions, these extensively
raise awareness of personal responsibility for
the individual’s own safety and zero-accident
status as well as that of colleagues. Stimulating
personal involvement is linked with the wish
that unites all Hettich staff world-wide to
return unharmed and in good health to their
families, partners and friends after work. The
workshops also looked at ways of integrating
behaviour-based occupational health and
safety on a broader basis into company
suggestion and improvement systems.
Title story
09
Drawing up behaviour
standards,
so-called
key behaviours that
specifically
describe
expedient, safe behaviours in the company,
is of further major
significance. To get
employees to identify
with these key behaviours as strongly as
possible, they were
defined within the
scope of a broad-based
development process.
The use of negative
examples was deliberately avoided because
although they may seem
impressive initially, they
leave no lasting impression of safe behaviour.
Care, caution and
concentration are called
for when using vehicles.
Uncompromising safety
Developed in collaboration with all Hettich
production companies world-wide, the guiding
principle behind the “Safety Excellence”
methodology reduces the method’s measures
and activities as well as the golden thread
for personal safety-conscious behaviour to
a common denominator: “Uncompromising
safety”. In reaching everyday decisions of
relevance to safety, it is designed to dispel
any element of doubt in helping employees
and executives to select the behaviour that
is undisputedly safe even if such initially
appears unnecessary and time-consuming. For
“Safety Excellence”, a guiding figure was also
developed that has the purpose of drawing
attention to safe behaviour in various hazardous
situations and of assisting the communication
of key behaviours. To achieve a high level of
acceptance among all employees world-wide,
the guiding figure is neutral in terms of gender
and nationality.
Noteworthy results
Introduction of the first three action fields in
the pilot production company saw a 35 per-cent
fall in accident numbers which, prior to this,
had been average for the accident insurers of
the employers’ liability insurance association.
10
In economic terms, it makes no sense to put a
figure on the associated costs because much
of the work was done by the occupational
safety specialists who were involved in this
field of activity anyway. Progressive industrial
safety can be geared towards the responsibility
that is consciously borne for the health and
safety of employees alongside the avoidance
of organisational negligence on the part
of top management. Once this worthwhile
dual objective is acknowledged, shallow
economic considerations of the economics of
occupational safety pale into insignificance.
Given the noteworthy successes within the first
three action fields, the measures launched at
the beginning of 2010 in the fourth action field
– behaviour-based occupational safety – are
accompanied by high expectations.
Dialogue and acknowledgement
The third “BBS Symposium” (Behaviour Based
Safety) on behaviour-based occupational
safety took place on 14 and 15 March 2011
in the Hettich Forum at Kirchlengern. It
looked at ways of ensuring safety at work
in industrial companies. In presentations,
participants, who had come from all parts of
Germany, were informed in detail about the
“Safety Excellence” methodology developed
by Hettich, with Dr. Andreas Hettich clearly
emphasising the significance of their own
safety-conscious behaviour to the key aim of
preventing accidents: “It is important to us
for our members of staff to embrace and take
in key behaviours that lead to safety at work.
The results of the EUVIA® workshop speak
for themselves. Needless to say, we also pick
up ideas from the workforce as part of the
Continuous Improvement Process.”
The effective elements of the “Safety
Excellence” methodology visibly impressed the
audience and have already prompted enquires
with regard to discussing and exchanging
experiences made. In particular, this applies
to the subject matter and organisation of the
EUVIA® workshops, meeting all the statutory
requirements of occupational safety, form of
the three-stage “Safety Excellence” audits and,
of course, the guiding figure accompanying all
activities with high recognition value under the
“Uncompromising Safety” motto.
The safe road to world-wide success
Even though the German legal framework
defines the structure of the first three
“Safety Excellence” action fields, the safety
and organisational requirements reflected
in the methodology also make it suitable
for application at the Hettich Group’s
international production sites. This applies all
the more to the focal subject of behaviourbased occupational safety. Within the Hettich
Group at international level, the wish shared
by all Hettich employees at the same time
provides the objective of “Safety Excellence”:
being re-united in good health with family,
partner, children and friends at the end of
the working day. Guided by this realisation,
the Management decided to introduce the
“Safety Excellence” methodology along the
lines of its successful pilot application in a
German production company at all of the
Group’s other production companies worldwide. Because: when it comes to safety,
there are no compromises.
Title story
11
A marketing concept as innovative
as the product itself
Surprising, unmistakeable and inspiring, this is how the concept can be
described for marketing the new ArciTech drawer system.
ArciTech is not only unique for its high-quality
product attributes but also for its all-embracing
marketing concept. From the key visual
accompanying the campaign and the feature
visuals illustrating the outstanding product
qualities of the new drawer system through
INTERVIEW
The secret behind the blue cube has
been unveiled for some months now.
Where was the particular challenge
in developing the marketing concept
for ArciTech?
Ilka Alefsen-Beeck, Marketing
Adviser for Kitchens/Bathrooms
at Hettich: Every component of
the marketing concept had to be
top-quality and geared to the
relevant target group, with the
presentation’s whole style
underscoring the drawer’s
innovative, flexible and
forward-looking
nature.
What’s more, ArciTech was
being presented for the first
time at our leading trade
fair, the “Interzum” in
Cologne – and because word of the
presentation being
a show highlight
was to spread
quickly, we needed a smart idea
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to its presentation at trade fairs, events and
in showrooms, the concept is a perfect builder
of suspense which, at the “Interzum” show in
particular, became a real talking point. Because
this is where the secret behind the blue cube
was unveiled.
that was different to any previous
product launch.
How was ArciTech presented at the
show?
Gabriele Wüller, Marketing Adviser
for Kitchens/Bathrooms at
Hettich: Even before
the fair, we had
announced ArciTech
as a new
and innovative product in adverts
showing the blue cube and the
slogan “The future is beginning”. At
the fair, this theme was transformed
into the slogan “Made for the future”,
carrying on in a three-part show of
which the first two parts took place
in a cinema. Visitors were first
primed in a film about “Future
challenges in the kitchen”. After
that, they encountered the first
highlight because the second
part of the show was a threedimensional presentation.
For this, a highly elaborate cinema was constructed that doesn’t
require the use of
special 3-D spectacles. Without any
visible screen, the
ArciTech
drawer
and Actro runner
were seen to float
about in space.
The 3-D show
The new drawer system was presented at the “Interzum” fair as part of an innovative 3-D show. Afterwards, visitors were given the opportunity to discover ArciTech
first-hand and get an idea of the numerous options it provides in an illuminated glazed wall.
impressively visualised the qualities of the new drawer system, in
other words its incredibly smooth
running action, exceptional stability as well as the perfect way
it provides for standing apart on
the basis of an efficient platform
concept. With the theory covered,
we then moved over to the practical side because in the third part
visitors were able to experience
ArciTech first hand. Glass cabinet
carcases revealed how the Actro
runner works. Carrying a weight
of 80 kg, the drawer created a
‘wow’ effect with its perfect running properties. Using a light wall
with switchable glass panels, we
presented the platform concept
by progressively showing various
options to give just an idea of the
numerous possibilities that are
available. Visitors were also given
a chance to take a look into the
future with a so-called “premium
kitchen” that can be controlled
from an iPad. The kitchen’s external design is consistently carried
on through to the inside while
being combined with clever functions and perfected technology for
furniture from Hettich.
Ilka Alefsen-Beeck: Right on
time to go online from the first
day of the fair, a web special
was launched to present the 3-D
show’s content. Posters all over
the show ground also got people
talking about the blue cube. This
kept the suspense perfect from
the first advertisement in trade
magazines to the initial impression
in the fair boulevards. The look
of all marketing tools, choice of
colours and the cube enabled us to
achieve a high recognition factor.
What was the next step after the
fair?
Gabriele Wüller: In a move to
impress customers unable to
attend the fair with the benefits
of ArciTech, we have so far staged
four shows in international target
markets. The entire set-up was
moved to the different countries
for this purpose. The show has
been back in Germany since
August 2011. To keep the concept
running on all levels, there is also a
smaller version of the show for use
at international trade fairs, on road
shows as well as in showrooms.
What other marketing tools does
the concept include?
Ilka Alefsen-Beeck: The further
course of marketing will include use
of the multi-media ArciTech drawer
configurator and installation film
on a tablet PC, for instance, to
demonstrate all ArciTech options
using contemporary technology. If
they wish, our customers can use
parts of the concept for their own
marketing activities as a way of
promoting their sales and growth.
Current news
13
Thinking into the future
The “Living-Room/Bedroom 2020” university project generates visionary ideas for
future home scenarios that have been integrated in Hettich’s market roadmap.
As part of the project, Hettich Franke GmbH
& Co. KG thoroughly explored the question of
what living-rooms and bedrooms will look like
in 2020. The aim was to visualise future livingroom and bedroom environments and then use
the findings later on for generating a market
roadmap describing the market’s possible
alignment on the basis of aspects deemed likely
to dominate the future. These are embedded
in the world economy’s global operating
environment, the drivers influencing it and
the resultant fields of action. All action fields
culminate in the market’s product demands
drawn from the future and compared with the
present. Generated from the product demands
of all markets, roadmaps will be provided for
the various product groups and additionally
incorporate rationalisation projects as well as
operating needs.
Shapeable Lounger
(by Moritz Grebe, Pforzheim University)
The principle of the shapeable lounger is based
on “carbon nanotubes” technology. The lounger
consists of 20 elements. Fundamental shapes
accommodating the needs of the user can be
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Knowledge already available on tomorrow’s
home, lifestyle and working world from the
future_bizz network provided the starting
point. As part of the “Living-Room/Bedroom
2020” project, appropriate living-room and
bedroom environments were to be developed
and visualised for the defined target groups of
“Working Middle Class” and “Silver Business
Generation”. Jacqueline Meierhoff, 40, from
Germany represents the “Working Middle Class”
target group. The married working mother lives
with her family in a semi-detached house in a
suburb of Hamburg. The constant pressure of
change means the family environment must
offer a refuge. The family is very important
and provides cornerstones for planning life.
Jacqueline is modest, down to earth and has
very traditional values. The “Silver Business
Generation” is embodied by Sören Nordström, 72,
pre-set. A flexible display in the last element
is used for selecting these pre-set shapes. An
integrated storage battery in the element is
recharged by induction, obviating the need for
a plug.
Therapy Ball
(by Roberto dei Lidi, Pforzheim University)
The ball is of open design, allowing the user
to enjoy the feeling of seclusion without being
fully encapsulated. The user activates the ball
by touch. The inside employs OLED films as the
basis for providing colour-light therapy; once
started, this is accompanied by a sound therapy.
from Sweden. Despite being retired, he is still
active in his profession and fully integrated
in social life. He lives in a large, barrier-free
house directly by the sea and uses his spacious
home for business meetings as well as for
representative purposes. Sören is extremely
conscientious and has a pronounced sense of
social responsibility.
The project involved 35 students from two
German universities. Aiming to obtain the
broadest possible spread of results, two
universities were chosen with different fields
of study. Students from the Industrial Design
course (BA) at Pforzheim University presented
ideas on what living-room/bedroom furniture
could look like in 2020. In contrast to this,
Interior Design students from OstwestfalenLippe University of Applied Sciences, Detmold,
Whereas the ball is neutral and tranquil from
the outside, it is an experience on the inside.
The ball can also be used in an open state,
providing space for two persons.
took a holistic approach to the subject and
developed entire living-room and bedroom
environments in the form of small models.
All in all, outstanding examples of a new,
free thinking were produced with a direct
relevance to the future consumer. Proceeding
from the requirements of future protagonists,
the creations are seen to go beyond today’s
bounds of materiality, functionality and
design and enter a new world. “Even if
solutions were to be found that only begin
to incorporate these ways of thinking, the
opportunities for new products, and thus also
for new fields of business, are huge”, summarise
Richard Weinzierl, Managing Director of
Hettich Franke, and Ralf Müterthies, Head of
Product Range and Innovation Management,
Kitchens/Bathrooms, at Hettich.
Cloud
(by Svetlana Wochmin, Ostwestfalen-Lippe
University of Applied Sciences)
A place in everyday business life for chilling,
flying, floating – as if on a cloud. A place
that detaches itself from its surroundings
in the form of a floating piece of furniture
that elevates while massaging the sitting or
reclining body. With the user feeling safe and
secure, the atmosphere can be changed in any
way using projections.
Innovation
15
Using the ProDecor configurator,
the user can quickly and easily
find out which effects can
be achieved with the different
handles.
Focusing on trends as a key to success
The comprehensive and globe-spanning marketing concept behind the ProDecor
handle collection helps Hettich’s clients to market their products, underscoring the
corporate value of customer focus.
Intensive market and futures research as well
as watching and analysing relevant directions,
trends and consumer wishes are central aspects
of innovation management at Hettich. The
ProDecor handles that are developed, selected
and presented every year reflect the latest
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results of these research activities because
trends change the world and are used by people
to express their personal attitude to life. In the
home, this is achieved with colours, patterns,
materials and shapes.
This display is a real
looker in any showroom.
Alternatively, the wall
displays can also be
used without plinth.
INTERVIEW
What part do furniture handles play
in terms of shaping the individual’s
home?
Elke Meyer, Marketing Advisor for
Kitchens/Bathrooms at Hettich:
Handles play an important part as
design elements because they can
complement furniture from different
trend styles or give purist furniture
punch in relation to a particular
trend. This is why we consistently
use the subject of trends in presenting and marketing our ProDecor
handles right through to the point
of sale. This clearly sets us apart
from other handle suppliers and also
provides our customers with considerable benefits because they can use
the concept with success as part of
their own marketing activity.
What makes the marketing concept
so different?
Elke Meyer: The concept is marked
by recognisable features. For
instance, the four trends of
New Modern, Deluxe, Organic
and Folk are represented by an
appropriate figure. Going with
this, images from the world
of architecture, furniture,
fashion and the motor car
illustrate the potential
forms of the particular trend style. A
colour spectrum geared towards the
trend produces a high recognition
factor.
How is the concept structured?
Which marketing tools does it use?
Elke Meyer: Broken down by trends,
the main catalogue provides the
basis. It features over 1,400 articles.
At trade fairs and in Hettich showrooms, the new products from the
ProDecor range are presented on the
basis of what we call the trend forum.
On the one hand, this shows materials,
surfaces and colours that reflect the
four trends. On the other, it also demonstrates how kitchen or furniture
manufacturers can use drawer systems,
like our InnoTech system, to incorporate these trends in their furniture.
It also reveals how the ProDecor handle collection can apply trends
on the outside of
furniture.
What tools are
available for
the retailer,
the cabinetmaker and
showrooms?
Elke Meyer:
Hettich offers its customers a wide
selection of displays. The table-top
and wall displays can be ordered in
different versions: with or without
ProDecor products, with a neutral or
trend-defined head banner. The wall
display with plinth option is a particular eye-catcher because it can
be positioned anywhere in a room.
Complementing the displays, we
also offer retailers an A0-size poster
showing the entire product range. A
flyer summarises all marketing tools.
Are there any specific tools that
address the consumer?
Elke Meyer: Anyone interested can
find out about the handle collection
on the www.ProDecor.com website.
A link opens the ProDecor configurator that allows the user to display all handles on different kitchen
fronts from the four trend styles in
line with personal preference. This
gives a quick impression of the different effects that can be achieved.
For the cabinet-maker, we also have
a consumer brochure showing a
clearly structured selection of handle
highlights. This allows customers
to browse through the wealth of
options at leisure within their own
four walls.
Innovation
17
Intelligence in furniture
It was the idea of integrating electronic components into a lightweight board that
provided the basis for Halemeier, Hettich and Hunger to work in close cooperation and
develop a future-proof concept for electrifying ready-to-assemble furniture.
Lightweight boards are multitalented products
– also in terms of the options they provide for
electrification to give the user significant added
value. Compared with conventional panel
materials, the lightweight board is absolutely
predestined for using intelligent technology:
cables can be routed exactly as required and
recesses provided at any position for electronic
components. The concept Halemeier, Hettich
and Hunger have developed allows electronic
components to be integrated in the lightweight
board while guaranteeing straightforward
assembly. The study was shown for the first
time at the “Interzum” fair in Cologne, Germany.
Visitors were seen to be impressed with both
the idea as well as by the use of flexible cubes
to present the concept. Interested parties were
able to join the cubes together and activate the
Adapter for
electrifying
the Hettinject
bonded dowel and
Hettinject VB insert
connecting fitting.
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flow of electricity by tightening the connecting
fitting.
The interface between the various furniture
components in electrified RTA furniture is
provided by the adapter for the Hettinject
bonded dowel and Hettinject VB insert
connecting fitting from Hettich. They carry
power of 12V DC between furniture parts
and supply the mounting frame developed by
Halemeier for accommodating various function
elements. Installed in the lightweight board, the
frame is used for feeding power into furniture
and as a basis for the electronic components.
Inside the honeycomb board, simple plug
connections link the Hettinject fitting with
the mounting frame or function elements. This
produces electrified furniture that differs from
conventional flat-pack furniture by being much
easier to assemble. In terms of furniture design,
the concept scores by completely integrating
the electrics inside the furniture, a major
advantage particularly when used as a room
divider.
Hunger already has extensive experience in
using lightweight boards. As a supplier, the
company has specialised in manufacturing
furniture components in lightweight design
and worked out initial processing concepts
for mass-producing electrified components.
Today, these can be produced to customer
specifications in a batch size of one.
Developing the concept focused on furniture
buyers. Thanks to the mounting frame, they can
configure their furniture themselves and decide
which functions they wish to integrate in it.
Interchangeable components create a flexible
and attractive platform concept. With all of the
electrics integrated in the furniture, assembly
is easy and mistakes are ruled out.
Innovation
19
Simon Collyns, Sales & Marketing Director at Symphony, and Managing Director Martyn Davis who expressed his appreciation to all members of staff from Hettich
at the showroom’s opening ceremony.
The perfect symphony
Visibly standing apart from the competition demands creative ideas Symphony and
Hettich have developed hand in hand. The result: an exclusive showroom in Barnsley, UK.
The Symphony Group is the largest national,
privately owned manufacturer of kitchen,
bathroom and bedroom furniture in the United
Kingdom. It operates in all segments of the
industry, selling its products to independent
retailers, private property developers, local
authorities as well as hotel chains. Although
most of its production is sold on the domestic
market, its export business with authorised
dealers in Europe, Scandinavia, Africa as well
as in the Near and Far East is growing fast.
20
Hettich has been working closely with
Symphony for over ten years and, among
other products, supplies the company with the
InnoTech drawer system as well as Intermat
and Sensys hinges. Over the course of time, a
strong partnership has evolved that benefits
both sides. Symphony moved into a new
modern plant in 2009 and on 6 April 2011
opened a showroom – the “Marketing Suite”
– that displays a wide range of kitchens,
bathrooms, bedrooms and hotel-rooms as well
A kitchen planned and
equipped in line with
the Intelligent Kitchens
concept illustrates this
approach to kitchen
planning.
as a number of conference rooms. Together
with Hettich staff members from Germany, Phil
O’Malley, Sales Manager at Hettich UK, helped
Symphony’s Marketing Director, Simon Collyns,
and Marketing Project Manager Josie Medved,
with planning and fitting out the show kitchens
in particular. Simon Collyns and Josie Medved
found plenty of inspiration at the Hettich
Forum during a visit to company headquarters
in Kirchlengern. As such, one kitchen in the
new Symphony showroom is designed on the
basis of the Intelligent Kitchens concept, with
all of the other kitchens also being equipped
with Hettich fittings, including numerous
new products. As additional marketing
support, an Intelligent Kitchens recipe book
aimed specifically at clientele was developed
with culinary specialities from Yorkshire, the
Symphony Group’s home county. Martyn Davis,
Managing Director at Symphony, thanked the
members of staff from Hettich for the perfect
cooperation and their creative contribution.
The showroom is currently without doubt the
best equipped display space for Symphony and
Hettich products in the United Kingdom, says
Martyn Davis.
The kitchens on show
in the “Marketing
Suite” were fitted
out with meticulous
attention to detail.
Ideas came from the
Hettich Forum.
Insight
21
22
Emotionalising the office
Turning the office into a living space and work into a profitable experience – this is
what the Sedus Stoll Group aims to accomplish. Doing so, it has been putting its trust in
Hettich’s technology for furniture for over 20 years.
The Sedus Stoll Group can look back on a
140-year company history. During this time
it has continued to set new standards in
ergonomics, production methods and ecology.
Active in more than 50 countries across the
globe, Sedus has its headquarters in the
southern part of the Black Forest at Waldshut/
Dogern, Germany. Sedus office furniture is only
ever produced to order so that every piece is
tailor-made. The product line-up ranges from
desk and cabinet systems to office seating,
conference furniture and contract furniture for
various application areas. From Hettich, Sedus
uses pedestal and cabinet organisers as well as
single-pivot hinges.
In 2010, for instance, Sedus Stoll fitted out
the Axis Bank, one of India’s best-known
online banks. The financial service provider’s
administrative headquarters moved its
2,000-plus employees to a nine-storey building
in Mumbai. Workspace design follows an
understated colour concept, with each storey
being dominated by a different colour. The
various colour schemes are also reflected in
the furnishing on each storey. The “Sedus
Temptation” range has been used for the
offices, with custom-size storage furniture
supplementing the filing options at each desk.
This is where Hettich’s Systema Top 2000
pedestal range has been able to demonstrate
its tremendous organisational versatility.
Despite compact storage, all the benefits of
a high-quality steel drawer offering every
organisational option help to take the effort
out of everyday work routine. As usual in the
contract business, the project was completed
in record time.
In addition to the impressive quality of
products, spatially optimised solutions and a
wide range of services, the Sedus “Place 2.5”
philosophy also scored with the Axis Bank.
According to this, life is lived at the three
places of home (First Place), office workplace
(Second Place) and locations that stimulate
life and intellectual development (Third
Place). These are places the individual goes to
for the purpose of forgetting home and work.
Behind the philosophy is a holistic furnishing
concept for the office’s new emotional culture.
Consequently, it is a matter of taking the
stimulation of the Third Places into the offices
to make them a perfect office workplace
(Second Place) that feels like a Third Place.
Insight
23
Flying the flag at the point of sales
As brand leader for furniture fittings in the retail segment, Hettich is now passing its
brand value on to retailers with a new shelf concept for DIY stores. Max Bahr is the
first DIY chain to implement this concept.
It was presented to the public for the first
time at the 2010 International Hardware Fair
in Cologne, Germany: the Hettich Brand Shop.
“The new shelf concept underscores Hettich
brand’s identity that impresses with sleek and
sophisticated design. Presenting our products
in this way, we are passing on our brand value
and, with it, added value to the retailer”, says
Swen Zacharias, Marketing DIY, explaining the
new concept. In terms of quality and looks, the
shelf presentation concept stands miles apart
24
from conventional displays familiar from the
hardware segment. It is intended to provide
the DIY store visitor with optimum service and
easy-to-understand information on Hettich
products. In particular, the consumer benefits
from the clear arrangement of product groups
as well as from the working samples of hinges
and fittings. “It’s about presenting the benefits
of modern hardware technology in a consumerfriendly way while at the same time arousing
needs”, Swen Zacharias says.
The first customer to be fitted out with the
Brand Shop is the Max Bahr DIY chain, the
premium DIY retailer with broader-type product
range that also, and in particular, addresses
the professional with its brand diversity.
Great importance is attached to service and
advice just as it is to ambience and ecological
competency. The long-established, Hamburgbased company had already decided at the
Hardware Fair to introduce the new concept
to the top outlets among its total of 78 DIY
stores. In Hamburg-Stellingen, for instance, the
Hettich product range has been on display in
the new Brand Shop since January 2011where
no fewer than 18 units provide shelf space in a
total length of just under 24 metres. This gives
Hettich the largest retail surface area in the
hardware department.
function. Furniture handles and knobs from the
ProDecor collection and interesting accessories
for kitchens and furniture are also attractively
presented. Newly created application models
let consumers see for themselves how products
work directly on the shelf. A revolving column
displaying information on hinges also explains
key technical terms, such as door-mounting
styles or opening angles for the various
concealed hinges – informing consumers about
Hettich products in store better than ever.
As top priority at Max Bahr, customer focus
runs through all store sections. This starts with
a polished customer guidance system, extends
to modern product breakdown by application
segment and culminates in a constantly
growing range of services.
The line-up covers more than 100 new
products, such as the Sensys hinge
with integrated soft-closing
Peter Schellenberger, Key Account Manager DIY at Hettich, Ralf Reinhold Rammo, Managing
Director of Hettich FurnTech, Wolfgang Steib, Member of the Hettich Management Board,
Henning Hasper, Managing Director at Max Bahr, Christian Loss, Category Manager at Max Bahr,
Sven Görtz, Max Bahr Store Manager, Malte Glogowski, Deputy Product-Range Manager at
Max Bahr (from left to right).
Insight
25
Transatlantic inspirations
A showroom is the company’s calling card. Reason enough for
Armoires Cuisines Action to gather new impressions in Germany.
Armoires Cuisines Action with its headquarters
in Sainte-Sabine, a small Canadian town in
Québec, has been developing, producing and
selling custom-made kitchen units, bathrooms,
laundry rooms and wardrobes for a broad
market spectrum since 1989. In particular,
its clientele includes construction companies
carrying out large-scale projects, and house
builders. The company not only offers quality at
exceptionally competitive prices but, practising
its joy of innovating, also presents products
that leave no margin of doubt with their
currency and design.
26
At Armoires Cuisines Action, customer focus
plays a huge part in all sorts of different
ways. Alongside its policy of ensuring
customer service that’s as fast and efficient
as possible, the company has implemented
a validation process that evaluated overall
customer satisfaction for every order. No sales
transaction is concluded before the customer
is entirely satisfied. On top of this, 2010 saw
the inauguration of a new showroom which
is one of the largest of its kind in Québec, at
Boucherville. It complements the showroom
the company already has at St-Jean-sur-
Christian van Gennip is Chairman of
the Board of Directors at Armoires
Cuisines Action.
Richelieu. The 38 show kitchens and bathrooms
feature high-quality materials and innovative
hardware technology from Hettich. “Before
planning the new showroom, the owners of
Armoires Cuisines Action visited Hettich’s
headquarters in Germany as well as various
well-known German kitchen manufacturers
Hettich supplies. The partners very much
appreciated the inspiration they were given,
and the new showroom is the result of their
visit to Germany”, recalls Claude de Lanauze,
National Manager, Kitchens/Bathrooms, at
Hettich Canada.
“Having worked with Hettich for almost
ten years, we enjoy a very close partnership
that always culminates in great marketing
campaigns”, says Board Chairman and founder
Christian van Gennip. “Hettich is our most
reliable supplier”, adds Production Manager
Guy Laflamme. At the moment, we are in the
process of standardising our line-up to feature
the Sensys hinge with integrated soft closure
for the kitchen refurbishment market. Besides
this, we will be integrating the InnoTech
drawer platform on an increasing scale which
will mean even fewer single-profile drawers,
Christian van Gennip says.
Insight
27
Integrating Hettich technology, the example from Assmann Büromöbel GmbH & Co. KG shows how the Big Org@Tower can be used for workplaces positioned side by side.
Talented organizer in high-rise format
Team and project workplaces are bringing new challenges to furnishing and equipping
offices for practical functionality. Ideas are called for that provide efficient answers to
meeting these demands – such as the Big Org@Tower from Hettich.
In the open-plan office, the demands on
organising space and partitioning side-byside workplaces are particularly high because
there are no walls to give any structure. The
Big Org@Tower, a stationary pedestal in highrise format, acts as an elegant room divider
with a screening and sound-absorbing function
while giving two workplaces storage space that
can be organised to suit individual user needs.
Contents can be pulled out with a single
opening movement and accessed from both
sides. With the Big Org@Tower, there’s no
need to forgo popular organisational elements
like the suspension filing cradle either. Filing
directly at the workplace makes this piece of
furniture both ergonomic and efficient. At
28
the same time, split panels create a sense of
privacy at each workplace.
Producing an overall look of harmony, the
Big Org@Tower is equivalent in height to three
binders. Employees can also stand at the unit
for talks or short meetings. Permitting use of
the desk’s full 80 cm depth is an additional
advantage because the Big Org@Tower fits
flush and maximises the use of storage space
with its over-extension runner. “A further
benefit to our customers is seen in the fact
that with the Big Org@Tower being based on
the tried and tested modular Systema Top 2000
system, their construction and logistics costs
are kept low”, says Johannes Kurzknabe, Office
Marketing Adviser at Hettich.
A kitchen that thinks for itself
For a trade show, well-known kitchen manufacturer Gaio pursued the ambitious goal
of equipping a marketable kitchen with functions that have so far been a pipedream. This
project was completed in co-operation with Hettich.
Gaio has been manufacturing high-quality
elements for fitted kitchens and interior
furnishings since 1930. With its headquarters
in La Longine, France, the company is geared
towards exporting and generates a significant
part of its turnover in Germany, Belgium,
Luxembourg, Norway and Switzerland. “Our
company wishes to supply exclusive and
innovative products that not only meet highly
exacting standards in terms of quality and
reliability but are also manufactured using
eco-friendly methods. We make furniture for
people who are looking for the exceptional”,
says Michel Grosjean, Managing Director at
Gaio, summarising the company’s strategy.
Inspired by the Kitchen Concept 2015 concept
study that Hettich presented at the “Interzum”
fair in 2009, Michel Grosjean attended a
dedicated innovation workshop at the Hettich
Forum. Even at that time, he was toying with
an idea that he wanted to turn into reality with
Hettich as strategic partner. At the “Sadecc”
kitchen fair which took place in April 2011
in Lyon, France, he wanted to present an
innovative kitchen with “future functions”,
such as new opening functions based on
iPad, iPhone or voice control. Unlike the
Kitchen Concept 2015 study and the kitchen
presented by Gaio at a trade show back in
2000, this one was not to be any prototype but
marketed in the same year.
This project was provided with support from
Hettich by the Head of Product-Range and
Innovation Management, Kitchens/Bathrooms,
Ralf Müterthies, as well as Jean-Marc Meyer,
Sales Manager Hettich France, and Dieter
Wörmann, Manager of the Mechatronics Team
from Paul Hettich’s Development Department.
It addition to fitting the
kitchen with Sensys hinges,
Quadro runners and the
Easys
electromechanical
opening system, Hettich’s
staff also provided technical
support and helped with
planning
the
kitchen,
particularly in creating the
intelligent interface, the
interconnection plan and link-up with the
Easys units that meet the demands of this
special kitchen.
Wirelessly
interconnected Easys
units provide the
capability of opening
The result, “Cuisine Domotique”, is impressive
and produced some highly positive feedback
at the fair. On the outside, the kitchen is kept
in a traditional style, with use being made
of extremely high-quality materials, such as
treated solid wood and glass. Sensor technology,
like an integrated touchscreen, iPad or iPhone
as well as voice control, is employed for opening
drawers and pull-outs, adjusting the height
of wall units, worktops and a bar element
and also for controlling
the lighting. Visitors were
shown to be particularly
impressed by the polished
voice control system. The
relevant pull-out opens up
in response to commands,
such as “Open the bin” or “A
knife please”. The Easys units
from Hettich permit wireless
interconnection of the
various functions with an electronic interface.
“Cuisine Domotique” is aimed at consumers
who are looking for something special and
exclusive. But it also meets the most exacting
demands on safety and ergonomics.
drawers and pull-outs
by sensor, touchscreen
and voice control.
The bar element can
be raised and lowered
using the touchscreen
that is integrated in
the kitchen.
Insight
29
Hettich showroom
in the heart of London
Following modernisation, Hettich’s showroom opened
its doors again in early 2011 to display the latest innovative
fittings for the UK furniture market.
includes “open days”, sales coaching as well
as further-training opportunities certified by
RIBA (Royal Institute of British Architects).
Hettich UK organised a two-day event in
April 2011 to introduce a group of selected
guests to the new “Trends and Innovations”
catalogue at the refurbished premises. New
products, such as InLine P and TopLine 22 with
Easys, were presented too.
London is seen as an important location for
architects and interior designers, and at the
same time there are many furniture producers
and retailers operating in the south of England.
Situated in the designer district on Clerkenwell
Road, the Hettich showroom London presents
inspiring products on 200 square metres
of floor space extending over two storeys.
It shows displays, including the Intelligent
Kitchens display that demonstrates how to
optimise ergonomics and use space even more
efficiently. This can be done, for instance, using
the InnoTech drawer system as well as the new
Sensys generation of hinges with integrated
soft-closing function. Also on show are the new
energy-efficient Magic LED lighting systems
and the ProDecor handle collection.
The Hettich showroom puts on a year-round
programme of events for architects, designers,
manufacturers and retailers. This line-up
30
Hettich UK was also involved in this year’s
Clerkenwell Design Week in May 2011. Together
with other showrooms in this London district,
it presented products and design ideas to
architects and designers. During Design Week,
the Hettich showroom welcomed 200 guests,
some of whom have already turned out to be
promising new clients.
“Hettich UK has invested considerably in the
Hettich showroom over recent years, and I
intend making it a design institution that
all UK furniture designers will need to visit
when implementing new products in their
furniture portfolio. With investments in new
products set to continue into 2012, the support
provided by our sales managers, who make
sure their customers can use the facility to
gather information whenever they need to,
as well as the commitment and dedication of
support staff, who ensure the displays stay
in proper working order, I am sure we will be
able to achieve this goal”, says Colin Patterson,
Marketing Manager at Hettich UK who is
assisted on location by Showroom & Event
Coordinator Helena McAleer.
Hettich world-wide
31
Rochak Kahaniyan wins the
hearts of cabinet-makers
In an unusual marketing campaign, Hettich in India addresses
cabinet-makers to further boost Hettich brand familiarity.
After Hettich launched an extensive furthertraining programme for cabinet-makers in
India back in early 2011, a new and innovative
concept has been developed: a children’s story
book entitled “Rochak Kahaniyan”. Intended
for the children of cabinet-makers, the book is
designed to build up an emotional relationship
with cabinet-maker families, creating a bond
that goes beyond a pure business connection.
The first two editions came out in April and
July 2011.
A further book will be brought out every
quarter. Written in Hindi, each edition will tell
five colourful and interwoven tales of Indian
32
origin that are based on popular narratives or
simple and timeless stories, and centred around
morals and customs, traditions and beliefs.
The book tells of legends, myths, fables and
fairy-tales that have been passed on by wordof-mouth from one generation to the next.
The main channel for distributing the book to
cabinet-makers is through Hettich’s dealers.
The marketing campaign can already look back
on considerable success: strong demand has
meant that the print-run for the second book
has been doubled, enabling every cabinetmaker to give a copy to his family.
First Hettich trade centre
in Adelaide
Hettich’s new product and trade retail centre in South Australia provides direct service for
small accounts and emergency supplies for existing larger customers.
Hettich Australia opened the first over-thecounter trade centre in Australia on 27 January
2011. Following detailed market research and
planning, it was the high demand for furniture
fittings on the local market that prompted the
South Australian team to set up a customer
shop with a well-tuned range of stock.
the Hettich product range as keeping stock on
site will help to improve the supply service. The
trade centre will lead to a far higher standard
of service in Adelaide and the surrounding
area. For instance, a counter sales service will
complement the direct delivery service already
in operation.
The two-day inauguration, including some
local advertising and “open days” met with
a huge response in the region. Robert Dagri,
State Manager for South Australia, reports that
it was attended by numerous regular and new
customers. The new shop will provide greater
service flexibility and take Hettich even closer
to the customer. From a geographical aspect,
the new service will make it easier to distribute
Counter sales will initially concentrate on a
range of core products and then be extended
in line with demand. Performance over the
first six months has demonstrated that the
concept has been well received in the greater
Adelaide area. Opening the centre will add a
new dimension to the range of services already
being provided on a highly successful basis in
South Australia and provide a good model for
further trade centres in the future.
Hettich world-wide
33
Hettich France
with new showroom
Barely a year after moving to its new headquarters in Montevrain,
Hettich France excites its customers with a new showroom.
When Hettich France was given the opportunity
to use a further storey in the building it moved
to in 2010, the original showroom was enlarged
and re-designed. The new showroom is divided
into zones focusing on the kitchen, living-room,
bedroom, bathroom and office. Geared towards
34
the various target groups, the various sections
bring to life Hettich’s all-embracing expertise
for every part of the home. The showroom
additionally benefits from a conference and
training room as well as an area displaying
assembly and processing machines. Options for
structuring shelves for DIY stores are also on
show.
“We see the showroom as an important
instrument for retaining and attracting
customers because it provides the ideal
framework for getting retailers, small
manufacturing businesses and industrial
customers excited about the Hettich brand”,
says Jean-Luc Fuchs, Managing Director of
Hettich France. As such, over 140 customers
have visited the showroom since it was opened
on 26 January 2011, with many of them having
taken advantage of the training activities on
offer. In addition to the products themselves,
visitors were also impressed by the way they
are presented. In the light-filled premises,
each living space flows into the next, with
the attention to decorative detail presenting
furniture, and therefore Hettich products, in a
very realistic way. “As a result, customers find
it much easier to put themselves in their own
customers’ shoes and we give them new selling
points to boost their sales”, Jean-Luc Fuchs
says.
Hettich world-wide
35
+++
Hettich gets Assmann Supplier Award
for the third time
As part of Assmann‘s philosophy of continuous improvement, the Melle-based office-furniture
manufacturer scrutinises its procurement management track record at the end of each and
every business year. Alongside material management and purchasing processes, an internal
project team also examines the delivery and service quality of key suppliers. After winning
in 2001 and 2002, Hettich now for the third time ranks first among the 20 top suppliers for
2010.
The official award presentation took place
on 15 March 2011 at Assmann‘s Training
and Exhibition Centre. Accompanying Peter
Kuppen, Managing Director of the Hettich
Office Branch, at the award presentation in
Melle were both representatives from the
internal and external sales force as well as
the head of Hettich Quality Management,
Michael Lehmkuhl. The presence of all the
main parties from Hettich was regarded by
Dirk Aßmann, managing partner, as an
expression and great appreciation of the
trusting business relationship that has been
in existence for many decades. Furthermore,
2010 had seen a continuous improvement in
the rating scores, making it possible to further
optimize the good working relationship in all
segments.
Key suppliers have been rated at Assmann since
2001. Proceeding from a standardized testing
catalogue, the Purchasing, Quality Assurance,
Logistics and Environment Management
Departments each month record all relevant
criteria, such as pricing, reject rates, delivery
reliability etc. Existing certifications under
ISO 9001, ISO 14001, EMAS 2 and other test
certificates held are also factored into the overall
result at the end of the year. In the ten years
since the Supplier Award was introduced, this
control mechanism has been able to improve the
quality of procurement considerably.
Dirk Aßmann and Peter Kuppen at the official presentation of the Assmann Supplier Award 2010 (from left to right).
36
+++
New showroom
in Melbourne
Hettich Australia’s re-styled showroom was
inaugurated in April 2011.
Guests visiting the new showroom during
the “DesignEX” show were able to experience
new exhibits providing innovative technology
for various target groups. Alongside hardware
solutions, furniture handles from the ProDecor
collection as well as lighting also play a key
part. Hettich was clearly seen to be a provider
of product solutions for all parts of the home,
making it an essential partner to architects
and designers in particular.
New Zealand designer, and Hettich brand
ambassador Mal Corboy launched the
revitalised showroom and also spoke about
new international trends for the kitchen and
bathroom. The opening ceremony was a huge
success and led to numerous and productive
contacts in the Project Business segment.
+++
Hettich & Social Media
Hettich’s new website has been on-line since the beginning of 2011 – Hettich is now also
intensifying its activities in the field of social media.
Developments in communicating and exchanging information on the Internet are
fast-paced and provide fast retrieval options
that are available at any time and place.
Internet platforms are ideal for anyone only
wishing to obtain information online or
alongside the classic media.
Hettich now uses the various possibilities
offered by Facebook, Twitter and YouTube to
provide everyone involved in the process of
developing and producing furniture as well as
retailers and interested furniture buyers with
an exciting information and communication
platform covering all aspects of furniture
hardware.
Hettich uses Facebook for summarising current
topics and reporting on the latest trends,
new products, practical online tools, events
and much more besides. Dialogue also takes
place with other users. Condensed reports
on all domains are additionally provided on
Twitter. Interested parties will find a collection
of company and product videos on YouTube.
Direct access to all Hettich channels is available
through our website at www.hettich.com.
In brief
37
+++
Kitchen trends, ideas and innovations
The consumer market is being opened up more and more as part of the communication
strategy followed by Hettich Australia/New Zealand. Teaming up with “House & Garden”
magazine as well as kitchen manufacturer Freedom Kitchens, this is why the subsidiary took
part in the “30 Days of Home, Food and Wine” show in April 2011.
The editor of “House & Garden” magazine,
Lisa Green, and Dave Angus, National Marketing
Manager at Hettich Australia/New Zealand,
presented the latest kitchen trends, ideas and
innovations on the stand of Australian kitchen
manufacturer Freedom Kitchens. An audience
of over 80 visitors enjoyed an informal
discussion around a number of topics, such as
the Intelligent Kitchens concept for optimising
kitchen planning and the question of how
Hettich products can be incorporated into a
kitchen for a variety of applications.
“Our participation in this event came about
because we have embarked on a drive to
get closer to the consumer media. Given our
growing presence in this domain, we are being
increasingly involved when the focus turns to
trends and innovations in furniture hardware”,
Dave Angus says.
Dave Angus, National Marketing Manager at Hettich Australia/
New Zealand, spoke at the event about innovations and trends in
the kitchen.
38
EXHI
FMB Forum Maschinenbau, Bad Salzuflen, Germany; 09/11 – 11/11/2011
Mebel, Moscow, Russia; 21/11 – 25/11/2011
ZOW, Bad Salzuflen, Germany; 06/02 – 09/02/2012
Buildex, Vancouver, Canada; 08/02 – 09/02/2012
INDIAWOOD, Bangalore, India; 10/02 - 14/02/2012
Index Furniture, Bangalore, India; 24/02 – 26/02/2012
BITION
Internationale Eisenwarenmesse, Cologne, Germany; 04/03 – 07/03/2012
Aquibat, Bordeaux, France; 14/03 – 16/03/2012
Kiev Expo Furniture, Kiev, Ukraine; 14/03 – 17/03/2012
HOLZ-HANDWERK, Nuremberg, Germany; 21/03 – 24/03/2012
Furnica, Poznan, Poland; 27/03 – 30/03/2012
DesignEX, Sydney, Australia; 18/04 – 20/04/2012
Schreiner, Kloten, Switzerland; 19/04 – 21/04/2012
DATES
Euroexpofurniture/EEM, Moscow, Russia; 24/04 – 27/04/2012
Menuisier, Lausanne, Switzerland; 26/04 – 27/04/2012
KBIS, Chicago, USA; 27/04 – 29/04/2012
Kitchen & Bath, Shanghai, China; 25/05 – 28/05/2012
Subject to change without notice
Publication data
Publisher
Layout and design
Hettich Marketing- und Vertriebs GmbH & Co. KG
Geyer Gestaltung, Werbung und
Postfach 1240
Kommunikation GmbH, Bielefeld
32269 Kirchlengern
The next issue of
Hettich Magazin
will be coming out in May 2012.
Germany
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